PRESS RELEASE
11 October 2017
EARLS COURT TO WELCOME POP-UP LOCAL HIGH STREET
Earls Court project creates a pop-up first with West Brompton Crossing
Earls Court Partnership Limited (ECPL) today,11 October 2017, announces the upcoming launch of a pop-up local high street for Earls Court, named West Brompton Crossing. The project marks a first for temporary retail and leisure use in the area, offering an interesting parade of restaurants, bars, and shops that will provide opportunities and amenity for the local community, and also turn this part of Earls Court into a destination for London.
West Brompton Crossing will launch with anchor tenant Incipio Group in November, with The Prince – the group’s latest venture following the success of Pergola on the Roof and Pergola Paddington Central. The Prince will see a closed pub and five other buildings brought back into temporary use, and will feature eateries including Patty & Bun, The Begging Bowl, MAM, and Rabbit. A shared, secret garden exterior has capacity for up to 400 people.
The Prince will open on 16 November, with the rest of the pop-up high street to open in subsequent months. The remainder of West Brompton Crossing will bring new retail to the area, providing essentials and amenity to the local community. Affordable and flexible retail spaces will showcase emerging brands and new local talent. Current plans include a deli and grocer and a dedicated community space that can be used at no charge by local creatives and entrepreneurs for temporary takeovers and exhibitions.
A taste of what’s to come ECPL, comprising Capital & Counties Properties PLC (Capco) and Transport for London (TfL), is an innovative joint venture which will enable the development of early phases of the Earls Court Masterplan. The Masterplan presents London’s most important development opportunity for the city’s growth, with planning consent for 7,500 new homes, 1 million square foot of commercial space, 7.5 acres of open space and £450 million investment into community benefits.
Whilst plans for the wider Masterplan are developed, West Brompton Crossing will transform the ground floor of vacant buildings on Lillie Road. The pop-up high street will be located at the crossroads where Empress Place meets Lillie Road and Seagrave Road, just seconds from West Brompton station on the District line and London Overground as well as local bus services. It will offer an exciting taste of what is to come with the future redevelopment of Earls Court, thanks to a carefully curated mix of independent brands, thoughtfully designed spaces and interesting events. The pop-up high street will feature mews-inspired design, with colourful and varied shop front facades, and contemporary interior design intended for flexible use.
Jobs, skills, and opportunities West Brompton Crossing is responding to local need and demand for improved community amenities. The project will also aim to prioritise jobs and opportunities for local people. As part of an extensive programme of community initiatives, ‘The Crossing’ on the pop-up high street will be a unique community space that is available for local businesses, schools, artists and designers to use, to display and sell their work. The space will come with all amenities included – electricity, Wi-Fi and water, provided free of charge – and a selection of modular furniture to enable a flexible fit-out for each tenant to minimise set-up costs.
For more details on how to access the space, people can contact [email protected]. West Brompton Crossing and its partners will aim to work closely with local employment initiatives and resources to promote and encourage local people to take advantage of new jobs and opportunities. Programmes and industry masterclasses will also be curated to support skills development. A loyalty programme is also in development to ensure people who live, work or study in the area can benefit from the project.
Mike Hood, Group Development Director, Capco, comments: “West Brompton Crossing is going to be a vibrant and exciting temporary addition for this part of Earls Court. We have ambitious, long-term plans for the redevelopment of Earls Court, which will ultimately create thousands of new homes, a new park for London, and create 10,000 jobs. As an interim project, we’re thrilled to respond to local demand and put in place a first for London – a pop-up local high street that will offer a one-stop experience for eating, drinking, and shopping, in an area that has long been part of London’s fabric. The launch of The Prince in November will be the first milestone for the project – and we can’t wait for people to enjoy it. We’re also delighted to be supporting local entrepreneurs and creatives by offering a free space to showcase their ideas and products.”
Charlie Gardiner, Director, Incipio Group, comments: “We’re so excited to be opening The Prince in Earls Court, when we saw the site for the first time we were pretty blown away! We’ve been looking at this area for a long time so when the opportunity came up with Capco we had to jump at it. It’s such a unique site in the fact that the former pub and the four buildings on the street all connect to the same garden. So we thought we would create one site in these five empty different buildings with a connecting deck to all and a hidden garden at the back. I don’t think
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it’s been done before and we like to push boundaries. We hope it will become a destination venue for the area and it serves the locals as it should. Let the fun commence!”
West Brompton Crossing will open in phases from 16 November 2017, and will operate until late 2019. Additional tenants will be announced in the coming months. See www.myearlscourt.com for more information on either the Earls Court Masterplan or West Brompton Crossing.
ENDS
For more information, contact: Jennifer Ball or Alice Norman at LUCHFORD APM, on 020 7631 1000 or email [email protected],
Or contact Sarah Hagan, Group Communications and Marketing Director at Capco on +44 (0)20 3214 9185 or email [email protected].
Notes to Editors:
About Capital & Counties Properties PLC (Capco): Capital & Counties Properties PLC is one of the largest investment and development property companies that specialises in central London real estate and is a constituent of the FTSE-250 Index. Capco's landmark London estates at Covent Garden and Earls Court were valued at £3.5 billion as at 30 June 2017 (Group share). The company is listed on the London Stock Exchange and the Johannesburg Stock Exchange. www.capitalandcounties.com
About Earls Court: The Earls Court Masterplan is the largest development opportunity in central London, covering 77 acres of prime land and located across Chelsea and Fulham. The mixed-use scheme is consented to provide over 7,500 new homes, creating 10,000 new jobs, and will deliver over £450 million of community benefits. Part of the Earls Court Masterplan is being delivered by Earls Court Partnership Limited (ECPL), an innovative joint venture with Transport for London. ECPL is owned 63 per cent by Capco and 37 per cent by TfL.
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