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Brand Guidelines ???? ???? MOD Lyneham Brand Guidelines October 2017 01 MOD LYNEHAM BRAND GUIDELINES Contents An introduction 00 DSEME Lyneham brand 00 Sample work 00 Site branding 00 Typography 00 A5 Prospectus 00 Swoosh 00 A5 Student handbook 00 Photography 00 PT graphics 00 2m x 2m hanger graphics 00 Page layouts 00 DSEME Vision magazine 00 Colour palette 00 PT graphics 00 Foxhound animation 00 Technical illustrations 00 A4/A5 T2D Start 4 Smart guides 00 MOD & DCTT brand 00 Gym wall 00 Armourer pipeline infographic 00 REME, 8 Trg Bn & SAAE Brand 00 EMTC infographic 00 Wooden signs 00 Babcock brand 00 MOD Powerpoint example 00 Accessibility 00 02 MOD LYNEHAM BRAND GUIDELINES An Introduction This brand identity is for use at MOD Lyneham and designed to aid Lyneham Media department in producing professional, consistent and student-orientated content on site whilst respecting existing brands and identities. This guide details all four of the MOD Lyneham brands. For more detail about MOD, Army, REME or Babcock brand please look at the appropriate brand identity or contact the local brand manager. 03 MOD LYNEHAM BRAND GUIDELINES The look and feel of the design ultimately depends on the who the job is for Site branding and the intended audience MOD | DCTT DSEME Lyneham REME | 8 Trg Bn | SAAE* Babcock only MOD LYNEHAM LEARN Helpdesk: 95481 4356 Defence School of MOD brand identity should be used DSEME Lyneham brand identity should REME brand identity is to be used Babcock branding should Electronic and Mechanic for DSEME HQ, ‘front gate’ signage, be used for generic graphics (designed on signs, displays and publications be used for jobs viewed by Engineering (DSEME) generic Powerpoint and stationery. to be used on the MOD Lyneham site that are REME specific. Babcock employees only. only) and which are not covered by is part of the Defence Should feature as a minimum: MOD other branding guidelines ie DCTT, Should feature as a minimum: Please refer to Babcock Brand College of Technical Purple colour and DCTT logo top left. REME or Babcock. For example, site REME logo, DCTT logo, Myriad Pro/ Guidelines for more information. Training (DCTT). literature and training content. Arial typeface, REME swoosh and Please refer to The Ministry of REME and Lyneham colours. Defence Identity (August 2012). Should feature as a minimum: * SAAE MOD Lyneham site requests DSEME includes 8 Training Battalion DCTT logo top left, Myriad Pro/Arial (eg. signage or display boards) can be produced by Media (8 Trg Bn), REME and Babcock. typeface, and Lyneham colour palette. but training material requests REME Swoosh and REME badge should should go through RAF Cosford. be used but can be removed if needed. 04 MOD LYNEHAM BRAND GUIDELINES Photography Photography across all brands should be as high quality as possible. In the case of the Lyneham, it should portray Lyneham as a varied and professional training establishment dedicated to producing highly trained modern soldiers. Photography should be: Be modern, sharp and relevant correctly composed well lit and use depth of field when possible. feature actual personal and facilities at Lyneham wherever possible. an accurate representation of the subject in question Photography should NOT be: out of focus too low resolution for the output. 05 MOD LYNEHAM BRAND GUIDELINES PHOTOGRAPHY 01 02 03 Photography do’s and don’ts 01 Photo is too dark and not people-focussed 02 Photo is too dark; no depth of field; subject of the image (engine) is cropped off and too distant. 03 Suggested solution: mechanic shown working on the engine; correct PPE worn; subject sharply in focus; and depth of 04 05 06 field used to blur background behind. 04 Bollards/lampposts visible and should be removed from photo. 05 Face obstructed. All faces should be shown in full and are not obstructed by the person in front. 06 Suggested solution: bollards removed, and all faces clearly visible. 07 Photo is over-exposed. 08 Photo is under-exposed. 09 Suggested solution: photo is correctly exposed. 07 08 09 06 MOD LYNEHAM BRAND GUIDELINES Additional Colours Babcock Colour palette Main Colours Babcock/ Babcock/ Lyneham Lyneham Lyneham Lyneham Lyneham Lyneham Lyneham Orange Lyneham Blue Grass Green Teal Grey green Dark Green Light Green Dark Brown PAN 7578 PAN 7686 PAN 7731 PAN 5473 PAN 5487 PAN 575 PAN 7495 PAN 7531 0 67 100 0 100 73 0 10 89 0 96 30 85 39 45 30 46 14 26 43 55 9 95 45 50 27 100 6 16 29 38 53 220 107 47 29 79 145 0 131 62 24 97 105 89 120 122 103 130 58 137 150 57 122 104 85 #DC6B2F #1D4F91 #228848 #115E67 #5D7975 #67823A #8F993E #7A6855 MOD Colours MOD MOD Lyneham Lyneham Lyneham Lyneham Lyneham Lyneham Purple Silver Mid Brown Light Brown Dark Yellow Dark Red Purple Violet PAN 5115 PAN 5455 PAN 451 PAN 453 PAN 7753 PAN 7629 PAN 216 PAN 5275 75 100 70 20 8 0 0 22 21 15 54 31 11 7 35 15 0 17 94 27 23 87 73 61 13 96 26 52 74 68 7 31 79 33 58 202 208 214 155 148 95 195 187 152 193 160 30 98 51 33 125 34 72 89 84 120 #512A44 #BFCED6 #9B945F #BFBB98 #C1A01E #6D3332 #7D2248 #595478 REME Colours REME REME Lyneham Lyneham Lyneham Lyneham Lyneham Lyneham Dark Blue Yellow Fuchsia Soft Purple Puce Brick Background Background Blue PAN 281 PAN 7406 PAN 5205 PAN 7661 PAN 7646 PAN 7591 Blue Grad PAN 280 100 85 5 56 5 20 100 10 30 59 13 41 47 60 12 0 33 61 26 0 17 54 68 0 100 85 5 90 100 85 5 22 0 32 91 241 196 0 134 100 122 141 110 151 165 110 135 192 125 89 0 0 42 1 33 105 #00205B #F1C400 #86647A #8D6E97 #A56E87 #C07D59 #00002A #012169 The colour palette has been designed to unite the different brands to create a corporate unified look. REME Lyneham Lyneham Lyneham Lyneham Lyneham Rich Black The colour palette has been based on Red Sky Blue Light Blue Dark Grey Mid Grey Light Grey 60 40 40 100 PAN 7627 PAN 646 PAN 5425 PAN Cool Grey 11 PAN Cool Grey 9 PAN Cool Grey 3 0 0 5 / #000005 the Ministry of Defence MOD palette. 5 94 88 22 72 31 3 12 45 16 9 24 62 52 46 40 52 42 39 23 8 5 7 16 Black 167 43 42 94 138 180 122 153 172 85 86 90 119 119 122 200 201 199 0 0 0 100 #A72B2A #5E8AB4 #7A99AC #55565A #77777A #C8C9C7 35 31 32 / #231F20 07 MOD LYNEHAM BRAND GUIDELINES MOD & DCTT brand MOD LYNEHAM LEARN Helpdesk: 95481 4356 DCTT logo Desktop wallpaper Commandant Colonel Mike Pendlington ...flexible, affordable, modern and Defence School of Electronic and Mechanical Engineering effective technical training MOD brand should be used for Door sign official Authority signage, computer wallpaper backgrounds etc. Should feature as a minimum: MOD Purple colour, DCTT logo top left. Brunel building sign Please refer to the official MOD guidelines. 08 MOD LYNEHAM BRAND GUIDELINES REME, 8 Trg Bn & SAAE Brand E M E R AT REME REME REME Red Dark Blue Yellow PAN 7627 SCHOOL PAN 281 PAN 7406 5 94 88 22 OF ARMY 100 85 5 56 5 20 100 10 167 43 42 0 32 91 241 196 0 #A72B2A AERONAUTICAL #00205B #F1C400 REME logo positioning ENGINEERING Tactical Recognition Flash (TRF) REME branded visual imagery should feature the REME swoosh with the three TRF colours wherever possible. ` T20 Cricket Match The colour and order of the TRF strips on the swoosh should not be changed. The main colour block of the swoosh should be either Lyneham Harris MM Warrant Officers’ & Sergeants’ Mess V Background Blue or Lyneham Mid or Dark Grey. The Princess Marina Officers’ Mess Where just the REME logo is used, it should Exhibition panels SAAE Banner Date: Wed 3 Aug 16 be positioned bottom right, inside the Location: Goatacre CC, SN11 9JA Meet: 1230hrs Start play:1330hrs swoosh, unless this is not possible. A slight drop-shadow can be used to differentiate If you would like to play for your Mess please register on the the logo from the background if required. DSEME HQ Lyneham Garrison Messes MOSS page. Col REME Reserves For any further information about the match please contact RHQ REME have their own Corps Instruction Col Mark Simpson the following Mess POC’s Lt Douglas SSgt Basford Basra Company Helmand Company (B6) which lays down the ‘wider Corps brand’. Tel Mil: 95481 4536 Tel Mil: 95481 4226 This includes items such as the cap badge, Mob: 07969 528814 Mob: 07428 726368 plaque, cipher, flags, signs and TRF. If you require Core Instruction B6 please contact the JN 00537 RHQ Corporate Communication Manager. Door sign Booklet Poster design 09 MOD LYNEHAM BRAND GUIDELINES (Apr-Sep 17) 18 1 1 10 6 ACCIDENTS & INJURIES Accidents RIDDOR (7 day) Serious (lost time) Minor ) (1 Babcock brand NLE (Normal Life Events) uries Inj ead H 3 3 Q 2 2 Q Q Q 4 4 Q Q y (1) d 1 1 o Q Q r B 5 5 e Q Q p 00 00 Up 10. 10. 0 0 00 8. 8. 0 0 00 15 15 6. 6 6 Safety LensQ Q 6. Q Q 0 ) EMTCEMTC Safety Safety Lens Lens Results Results 2015-2017 2015-20170 00 (7 4. 4. s d 0 0 00 an 2. 2. Babcock pull-up panels Babcock application design H 0 0 00 14 14 0.
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