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Download the E-Conomy SEA 2019 Deck Reference e-Conomy SEA is a multi-year research program launched by Google and Temasek in 2016. Bain & Company joined the program as lead research partner in 2019. The research leverages Google Trends, Temasek research, Bain analysis, industry sources and expert interviews to shed light on the Internet economy in Southeast Asia. The information included in this report is sourced as “Google & Temasek / Bain, e-Conomy SEA 2019” except from third parties specified otherwise. Disclaimer The information in this report is provided on an “as is” basis. This document was produced by and the opinions expressed are those of Google, Temasek, Bain and other third parties involved as of the date of writing and are subject to change. It has been prepared solely for information purposes over a limited time period to provide a perspective on the market. Projected market and financial information, analysis and conclusions contained herein should not be construed as definitive forecasts or guarantees of future performance or results. Google, Temasek, Bain or any of their affiliates or any third party involved makes no representation or warranty, either expressed or implied, as to the accuracy or completeness of the information in the report and shall not be liable for any loss arising from the use hereof. Google does not provide market analysis or financial projections. Google internal data was not used in the development of this report. Introducing e-Conomy SEA 2019 4th edition of e-Conomy SEA by Google, Temasek, Bain Southeast Asia’s Internet economy research program 2016 2017 2018 2019 e-Conomy SEA e-Conomy SEA e-Conomy SEA e-Conomy SEA 2015–2025 Spotlight 2018 2019 “Unlocking the $200B “Unprecedented growth for “Southeast Asia’s “Swipe up and to the right: digital opportunity Southeast Asia’s $50B Internet economy hits Southeast Asia’s in Southeast Asia” Internet economy” an inflection point” $100B Internet economy” e-Conomy SEA research methodology Google Temasek Bain Industry Expert Trends Research Analysis Sources Interviews In partnership with e-Conomy SEA covers 6 countries in Southeast Asia 96M Vietnam 570 million 105M people across the 6 countries 69M covered by e-Conomy SEA Philippines Thailand Indonesia, Malaysia, Philippines, Singapore, 32M Thailand, Vietnam Malaysia 264M 6M Indonesia Singapore Source: World Bank 5 sectors of the Internet economy covered Financial Services included amidst increasing adoption e-Commerce Media Ride Hailing Travel Financial Services Marketplaces Advertising Transport Flights Payments (SMB2C) Gaming Food Delivery Hotels Remittance Malls (B2C) Video on Demand Vacation Rentals Lending “Brand.Com” Music on Demand Investing Insurance Other sectors of the Internet economy not covered due to lack of reliable data or still nascent adoption Lack of reliable data Still nascent adoption Social Commerce Healthcare Education Mobile Internet transforming Southeast Asia Mobile Internet transforming lives of Southeast Asians: unprecedented access to people, information, services “A day in the life” of a Southeast Asian mobile Internet user 6am-8am 8am-9am 9am-12pm 12pm-1pm 1pm-3pm A new day begins Commute to work Work Lunch Work meeting • Wakes up with the help • Uses Ride Hailing app • Replies emails • Scrolls through and shares • Gets on video- of smart home alarm device • Plugs in to Music • Checks and updates photos on social media conference call • Checks calendar for Streaming app work collaboration platform • Browses Online • Exchanges files appointments, gets • Makes calls over Shopping app via online chat ready for work the Internet 3pm-3.30pm Break • Checks in on social media • Watches short videos on Video Sharing platform 10pm-11pm 8pm-10pm 6pm-8pm 5pm-6pm 3.30pm-5pm Lights out Chill out Dinner Commute home Work • Scrolls through social media • Watches TV show • Orders dinner through • Uses Ride Hailing app • Listens to music • Turns off the lights with / movie on Video Food Delivery app • Listens to audiobook on Music Streaming app smart home device Streaming app • Updates social media • Buys groceries online There are 360 million Internet users in Southeast Asia, the most engaged mobile Internet region in the world Southeast Asia Internet users 100 million more Internet users in the last 4 years 360M The most engaged mobile 260M Internet region in the world1 2015 2019 Source(1): Hootsuite “Digital in 2019” The most engaged mobile Internet region in the world Time per day on mobile Internet (2019) Hours (#) 6 5:13 4:58 5 4:35 4 Southeast Asian countries 4:02 3:43 rank in the Top 10 globally 4 3:19 3:13 3:12 2:58 by mobile Internet usage 3 2:24 (Indonesia, Malaysia, Philippines, Thailand) 2 Thailand PhilippinesIndonesia Malaysia India China WorldwideVietnam Singapore US Source: Hootsuite “Digital in 2019” Video apps gaining share of mobile Internet engagement Share of time spent (Apps by category, %) 12% 13% Others Social & Comms remain Productivity 10% 11% the most engaged apps despite 10% Tools share-of-time decline 20% Gaming Engagement on Video apps Video has doubled in 3 years with 65% Social & Comms live streaming and short form 52% H1 2016 H1 2019 Source: App Annie analysis for e-Conomy SEA Favorable demographics behind Internet growth Population by age group (2019) 7% SEA 67% (6 countries) 26% 11% Southeast Asia has one of the China 72% youngest populations among 18% major world regions 15% 10 million Southeast Asians US 66% enter the “mobile age” 19% every year 28% Japan 60% 12% 65+ years 15-64 years 0-14 years Source: World Bank Steady economic growth uplifting living standards Annual GDP growth (%) 8% 6% Southeast Asia has had 4% higher GDP growth compared with the global economy by ~2 percentage 2% points since 2010 0% 2010 2011 2012 2013 2014 2015 2016 2017 2018 SEA (6 countries) World GDP: Gross Domestic Product Source: World Bank The Internet economy hits $100 billion Southeast Asia Internet economy hits $100B in 2019, exceeding all expectations on track to $300B by 2025 Southeast Asia Internet economy (GMV, $B) $100B $32B $300B 2015 2019 2025 GMV: Gross Merchandise Value Southeast Asia is closing the gap with developed markets Internet economy GMV as % of GDP 8.5% 6.5% 3.7% 1.3% SEA (2015) SEA (2019) SEA (2025) US (2016) GMV: Gross Merchandise Value; GDP: Gross Domestic Value Source: World Bank (GDP); US Bureau of Economic Analysis (US) 1 in 2 Internet users engage in the Internet economy 180M 180M 360 million Internet users Internet users Internet users not yet using using services of the services of the Internet economy Internet economy Fast and faster two-speed Southeast Asia Among fast-growing Southeast Asian countries, Indonesia and Vietnam pull away from the pack Internet economy growth vs GDP penetration 60% Indonesia 40% Vietnam Philippines Thailand 20% Malaysia Singapore China US Growth (GMV CAGR 2015-2019) CAGR (GMV Growth 0% 2.5% 5% 7.5% GDP penetration (GMV as % of GDP 2019) GMV: Gross Merchandise Value; GDP: Gross Domestic Product US and China are included for illustrative purposes and not drawn to scale as definitions of Internet economy sectors and metrics vary Indonesia is the largest and fastest growing Internet economy in the region at $40B @ 49% CAGR 32% SEA Internet economy (GMV, $B) 133B 24% 29% 49% 18% 27% 15% 50B 43B 40B 38% 21% 17% 29% 26B 32% 25B 27B 16B 11B 12B 12B 8B 5B 7B 7B 6B 2B 3B Indonesia Malaysia Philippines Singapore Thailand Vietnam 2015 2019 2025 CAGR GMV: Gross Merchandise Value; CAGR: Compounded Annual Growth Rate Indonesia is firing on all cylinders, fueled by competition between local and regional players Indonesia Internet economy (GMV, $B) 48% 82B 31% 34% e-Commerce (12x in 4 years) 57% and Ride Hailing (6x in 4 years) 56% 17% fueled by competition between Indonesian and regional players 88% 19% 25B All sectors benefit from growing 21B 18B adoption of Digital Payments 10B 9B 5B 4B 6B 1.7B 0.6B 0.9B e-Commerce Online Travel Online Media Ride Hailing 2015 2019 2025 CAGR GMV: Gross Merchandise Value; CAGR: Compounded Annual Growth Rate. Funding in Indonesia is on track to match 2018 record Funding in Indonesia Internet economy ($B) Large funding rounds completed by Indonesian unicorns Bukalapak, 3.8B Gojek, Tokopedia and Traveloka 3B 1.8B 1.8B Grab announced multi-billion dollar 1.2B commitment to invest in Indonesia Fewer but larger deals in 2019 2016 2017 2018 H1 2018 H1 2019 Deals (#) 166 181 349 157 124 Malaysia’s Internet economy continues to grow steadily Malaysia Internet economy (GMV, $B) 27% 11B 11% 9B e-Commerce and Online Media 18% keep growing @ over 30% CAGR 24% led by regional and global players 12% 35% 5B Most mature $5B Online Travel 30% 31% grows @ 12% CAGR driven 3B 3B 3B 3B by budget airlines and hotels 2B 1B 1B 0.6B 0.3B e-Commerce Online Travel Online Media Ride Hailing 2015 2019 2025 CAGR GMV: Gross Merchandise Value; CAGR: Compounded Annual Growth Rate Investments in Malaysia slow down from 2018 record Funding in Malaysia Internet economy ($B) $140M raised in H1 2019 down from 2018 record and back to 2017 levels 0.4B More late-stage funding needed 0.29B to give rise to Malaysian Unicorns 0.2B (Series C-D deals $25M-$100M) 0.13B 0.14B 2016 2017 2018 H1 2018 H1 2019 Deals (#) 85 65 164 83 59 Online Media keeps rising in English-speaking Philippines Philippines Internet economy (GMV, $B) 36% 12B 16% Social, Music, Video streaming 27% 30% and English-speaking Filipino youth drive 42% CAGR in $2B Online Media 16% 47% 42% 35% 5B 4B Ride Hailing faces headwinds 4B amidst regulatory constraints, 3B 2B 2B driver supply challenges and 1.1B 1B 0.5B 0.4B 0.3B limited competition e-Commerce Online Travel Online Media Ride Hailing 2015 2019 2025 CAGR GMV: Gross Merchandise Value; CAGR: Compounded Annual Growth Rate Funding surge in the Philippines driven by landmark deals Funding in Philippines Internet economy ($B) Landmark deals in digital financial services 0.31B (Voyager Innovations Coins.
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