PACKAGING SPECIFICATIONS
Standard box (40 lbs.) 2 lb (907 g) bag (19.7" x 13" x 10.25") 12 bags per master box 7 per layer x 7 rows high 5 per layer x 13 rows 49 boxes per pallet 60 boxes per pallet Pallet height 77.75" UPC 0 66022 00328 3 PLU 3616
Retail display tray (27 lbs.) Organic 2 lb (907 g) bag (23.6" x 15.75" x 5.9") 12 bags per master box THE ULTIMATE 5 per layer x 12 rows high 5 per layer x 13 rows 60 boxes per pallet 60 boxes per pallet APPLE EXPERIENCE* Pallet height 82.7" UPC 0 66022 00537 9
Envy™ (L) Envy™ (S) GS1 09419199036164 GS1 09419199033156 PLU 3616 PLU 3315
ORGANIC ORGANIC GS1 09419199936167 GS1 09419199933159 PLU 9 3616 PLU 9 3315 POS AVAILABLE
NON-GMO. TOTALLY ENJOY THE ULTIMATE APPLE EXPERIENCE* OMG.
TASTE. CRUNCH. AROMA. APPEARANCE. ONE APPLE HAS IT ALL.
*Independent consumer research USA, April 2019 envyapples.com
ONE BITE WHEN YOU’RE Retail display unit IS ALL THE BIG THIS GOOD THEY 24" x 16" x 30" IT TAKES. SWEET CALL YOU ENVY.
PANTONE 186 RED PANTONE WARM GRAY 6 C M Y K CLIENT: Oppy – Envy ITEM: POS Bin Card PANTONE 186 RED PANTONE WARM GRAY 6 C M Y K CLIENT: Oppy – Envy ITEM: POS Bin Card 604.988.1407 DOCKET: OPP-14-041 SIZE: 11" x 7" 604.988.1407 DOCKET: OPP-14-041 SIZE: 11" x 7" Header cards 7" x 11"
365 supply from WA & NZ Contact your Oppy BDR for year-round promotional support! Tote bags 8.75" x 6.75" (4.5" gusset) Take a bigger bite of the premium apple market WHEN New data reveals how Envy™ can propel your apple category forward. Has your apple set stalled? If so, you’re not alone. Despite the proliferation of new, premium varieties, the overall apple category struggles to gain traction. Recent extensive, third-party research—involving YOU’RE THIS shopper shadowing, focus groups, in-home visits and comparative sensory tests*—demonstrates that Envy™ apples can contribute to a sales lift and boost the entire category.
GOOD SHOPPERS AGREE, ENVY™ DELIVERS A SUPERIOR EATING EXPERIENCE* THEY CALL TASTE TEXTURE APPEARANCE YOU ENVY. 83% 86% 85% A SWEET STORY Consumers call To create an apple so perfect it would be the Envy™ ‘the best envy of the international produce community, tasting apple’ master horticulturists in New Zealand spent ENVY COSMIC CRISP HONEYCRISP AMBROSIA GALA FUJI decades combining the very best qualities of two Recent independent research validated category favorites into one dream variety. While the superior strengths and unique growth the parentage of Envy™ may seem familiar, the TOP 4 REASONS TO MAKE THE SHIFT potential of Envy™ apples. Envy™ best result is decidedly rare—chosen out of thousands 1. Envy™ tastes the best. satisfies the consumer’s taste profile through of test seedlings for its outstanding eating quality, When tested alongside Honeycrisp, Cosmic Crisp, Fuji, Gala, its ownable sensory attributes of balanced delicate sweetness, gorgeous crimson exterior Ambrosia and JAZZ, Envy™ emerged as the most preferred— sweetness, best flavor and great texture. and unusual resistance to browning when cut. favored for its taste, texture, and appearance. ENZA then painstakingly chose a select group of the world’s finest apple growers to produce 2. Envy™ delivers the apple shoppers want. Envy™ in limited quantities, using the same precise Participants said that Envy™ provides the ideal apple Ranked #1 Apple standards globally. experience better than other apples, and 72% said they would probably or definitely buy Envy™. Sensory testing revealed Envy™ as the preferred apple compared with other • Beautifully balanced sweetness 3. Envy™ is a category driver.* popular varieties across key attributes. • Uplifting taste of freshness Envy™ is the No. 2 apple in YOY dollar/volume gains and • Delightfully satisfying crunch delivers the 2nd-highest register ring in the category; it also delivers the highest premium dollar velocity.** • Slices naturally stay white longer 4. Envy™ has enormous potential. Conventional and organic available from Currently sitting at 5% of the premium apple category Washington November through May and New dollars,* just imagine the returns Envy™ will deliver with Zealand June through October. consistent availability and higher visibility. ENVY™ COSMIC HONEYCRISP AMBROSIA GALA FUJI Forward Research April 2019 / *IRI, 52wks ending 5.19.19, total US (“other” aside) CRISP **IRI, 52wks ending 5.19.19 (considering varietals generating min. 1% of category dollars)