Running Down an American Dream: Tom Petty and the Tour T-Shirt Lauren O’ Hagan, School of English, Communication and Philosophy Cardiff University, John Percival Building, Colum Drive, Cardiff, CF10 3EU
[email protected] 07971979912 Abstract Tom Petty has often been described as an artist who pushed the boundaries of creativity. Whether through his videos, lyrics or album covers, Petty was never afraid to experiment, explore new concepts and challenge fans to search for their own personal meanings in his work. This paper explores an often neglected part of originality in the Tom Petty story: the tour t-shirt. Using multimodal analysis to investigate three tour t-shirts from 1991 to 2003 (Touring the Great Wide Open, Dogs with Wings and The Last DJ), the analysis will demonstrate how image, color and typography, as well as layout, design choices and materiality, were used innovatively to transmit symbolic meanings on a core aspect of Petty’s recordings: the American Dream. The investigation concludes with a summary of the benefits of considering Tom Petty’s work within the context of multimodality, and the lasting appeal of his tour t-shirts. Biography Lauren O’ Hagan is a PhD student within the department of English, Communication and Philosophy at Cardiff University. Her current research project is entitled ‘Class, Culture and Conflict in the Edwardian Book Inscription: A Multimodal Ethnohistoric Approach’ and involves the study of 3,000 inscriptions present in books circulated between 1901 and 1914 in Britain. Alongside her PhD, Lauren works as a translator and EFL tutor. Acknowledgements I send my heartfelt thanks to Melissa Busch, Heidi Wright and Paul Kelly of Tom Petty Nation for kindly giving me permission to use their own tour t-shirt photos in this paper.