The Competitiveness of Tourism Destination in Jakarta, Indonesia
IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 18, Issue 7 .Ver. III (July 2016), PP 25-31 www.iosrjournals.org The Competitiveness of Tourism Destination in Jakarta, Indonesia 1 2 3 4 Nurbaeti , Janianton Damanik , M. Baiquni , Nopirin 1Tourism Study Program, Graduate School Program, Gadjah Mada University, Jl. Teknika Utara, Pogung Yogyakarta, Indonesia 2Faculty of Social and Political science, University of Gadjah Mada, Yogyakarta, Indonesia 3Faculty of Geography, University of Gadjah Mada, Yogyakarta, Indonesia 4Faculty of Economics and Business, University of Gadjah Mada, Yogyakarta, Indonesia Abstract: The aims of the research are to analyze the competitiveness of some tourism destinations in Jakarta city, and to determine the different aspects related to tourist perception and also to identify whether social and economical aspects of tourists contribute to their perceptions. This research describes the social phenomena and causal relationship among social and economical variables, namely level of education, jobs status, and level of income to the tourism destination competitiveness. Field data were collected through questionnaires which are distributed to the 300 respondents. Data were analyzed descriptively using Kruskal- Wallis statistical test. Result of the study confirms that environment, human resources and infrastructure are the important aspects for Jakarta tourism destination competitiveness. This research confirms that respondents’ perceptions to the destination are not influenced by their social and economic factors. Effort to increase destination competitiveness should be focused in increasing environmental, human resources and infrastructure aspects systematically. Keywords: tourism destination, tourism perception, destination competitiveness I. Introduction The competitiveness of destination recently becomes crucial issues among planners and managers of tourism destinations.
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