DOCUMENT RESUME.
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TITLE Children's Television Workshop.QuarterlyProgress Report, July 30, 1982 to September30,1982.. INSTITUTION Children's Television Workshop, New York,N.Y. SPONS AGENCY Office of Educational Research andImprovement (ED), Washington, DC. PUB DATE 82 CONTRACT 300-80-0955 .NOTE 18p.; Newspaper clippings removed. PUB TYPE RAports - Descriptive (141)
EDRS PRICE MF01/PC01 Plus Postage. DESCRIPTORS *Childrens Television"; Community Services; *Educational*Television; *Foreign Countries;\ Merchandising; *Program Descriptibns;Programilig (Broadcast); Publicity; Public Relations;Resource Allocatioh; Safety Education; *TelevisionResearch - IDENTIFIERS *Childrens Television Workshop NY;Electric Company; Sesame Street
-- ABSTRACT The activities, research findings,and services of the Childreh's Television Workshopduring a 3-month period are summarized. Research activities undertakenrelated to Sesame Street and staff meetings to.disseminatethat research are listedfirst; the roduction Completed or planned isoutlined. Under community . n services, theradio, press, and television coverageof the Se Street Fire Safety Project,future expansion of that project and the Electric Company PowerStation Project in Mississippi are summarized. Efforts of the publicaffairs department are described, focusing on production of press materialsfor the fourteenth season of Sesame Street and the beginningof a media alert campaigndrawing --attention to the start of the new seasonand its innovative elements. Additional reports list staff_changes,product activity (magazine domestic and foreign licensingof'educational toys, games, books, records,and ancillary products), andfinancial status: The international division reportcharts countries where theElectric Company and Sesame Streetwere'broadcast in /English and inwhich Sesame Street was broadcastin one or moreforeign language versions. (LMM)
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U.S;DEPANTMENT OF EDUCATION NATIONAL INSTITUTE OF EDUCATION EOUCATIONAL RESOURCES INFORMATION CENTER (ERICI 0 This document - has inen reproduced Pr received from the person or orgenteadon ;TIEPHONU P171 f95,345/, jiginating iL Minor changes have been made to Improve reproduction quality.
Points of view or opinions stated in this docu- ment de not necessarily represent official NIE position or policy.
QUARTERLY PROGRESS REPORT
SUBMITTED TO: U.S. DEPARTMENT OF EDUCATION DIVISION OF EDUCATIONAL/TECHNOLOGY
ONTRACT I`TUMBERI 300-80-0955
1982 PaqIOD: July 30, 1982 to September 30,
NAME OF INSTITUTION: CIULDREN'S TELEVISION WORKSHOP ONE LINCOLN PLAZA NEW YORK, NEW YORK l0023
(212) 595-3456
PROJECT DIRECTOR: JOAN GANZ COONEY
S AVIST I'44VOORK Wi7< 710-51:11-2'..?,1) . TABLE-OF CONTENTS
Page
SESAME STREET RESEARCH
SESAME STREET PRODUCTION 2
COMMUNITY MUCATION SERVICES 3
PUBLIC AFFAIRS
PERSONNEL 7
CTIA1 PRODUCTS 8
ATICNAL 11
FINANCIAL REPORT 14
CERI1PICALLON 15
APPFZIDICES:
SAMPLE PRESS CLIPPINGS (Remo v4.0 SESAME STREET-RESEARCH
DEPARTMENT OF EDUCATION QUARTERLY REPORT
JULY -SEPTailBER, 1982
I. ACTIVITIES AND AGCCMPLISHMENTS
A. .Researchers continued the ongoing processof reviewing scripts,. storyboards, film and animation.*
B. Researchers conducted three piletsand one comprehensionstudy on segments written during the last half of the thirteenth seasonWhich addressed the functionality of reading and appreciation of booksand reading;
report on three C. The research staff conducted a study and prepared a animated segments.
D. Researchers designed a segmentcomprenhension study in the area of fire safety.
E. Researchers monitored caMp shows taped on\location for the fourteenth season. Istar Schwager F. There were several personnel changes.duringthis quarter: was hired aS Associate Directorof Research; Yolanda Wisdom was hired as departmental secretary; Assistant Director, Janet Shapiro, was terminated; David Hamlin, Ellen Bloom and SaraWohlken began research
. . internships. .
II: DISSEMINATION with Mrs. Ana Sampaio A. Director of Research, Dr. Valeria Lovelace'met from Bahia College of Education in Brazilto discuss research in the area of pre-reading.
B. Dr. Valeria Lovelace, Istar Schwager andJanet Shapiro net with Dr. Patricia Greenfield from the Universityof CalifOrnia in Los Angeles to discuss formative researchin,progress.
C. Dr. Valeria Lovelace met with Alana Luft,writer for the Israeli. co-Production, tn discuss research onchildren and television.
D. Dr. Valeria Lovelace, Istar Schwager,Yolanda Wisdom, David Hamlin met with Lee Pressman,'Churehill Fellowfrom LiondOni England. He assisted researchers in pilot testing thepre-reading measure.
4 SESAME STREET PRODUCTION
During July, pre-productiOn for the first fiveshows of Season 14 to be taped on remote-with the themeof
"Big Bird Goes to Camp" was campleted. In August, the taping of these shows took place on locationin
Bear Mountain, NY for 6 days. The location' taping was very successful and the shows explorethe new. curriculum areas of separation and,friendship aswell as introducing a new muppet character, Rusty; alittle bay who Big Bird befriends at camp.We plan ta see'Rusty again on SESAME 8=
September was spent gearing up for the currenttaping seaSon which begins October 41982. Plans for Season
14 include a Sing-Along show and celebritY appearandes by James Taylor and Betty Davis.. A COMMUNITY EDUCATION SERVICES
,This was an excellent quarterfor television, radio and print coverage of the SESAMTSTREET Fire Safety PrOject. During the mointh of July the,Nationaloffice alone conducted 11 radio interviews for stations from 7stateS. On July 21st United a Press International (UPI) carried astory on SESAME S Fire
Safety Resource Book which waspiCked up by newspapers throughout the country.
segMent On August 2nd, Good MorningAmerica did a live 7 minute oll_the national scope of theoutreach and resource-materials:.
David Hartman urged the audienceto send in for the preschool.
indiViduals have . -fire safety package. As a result over 18,000 requested them to date,
cable The SESAME STREET.Fire.Safetyshow Was broadcast.over
networks in Atlanta, Georgia and Austin,Texas in SepteMber,
These hour long shows wereproduced by CES AegiorialAdministrators Cable in cooperation with theNational Assoeiation of Local
Programmers In an erfort to showfirefighters how to access time to reach on cable television. The objective of the shows was preschOolers: adults with information onhoW to work with their
.on effectiVe firesafety. practices. DaY Care staff and:firefighters Working within the broadcast signal werealerted to watch the shOw
in.groups.
With the help of.CES National.Staff meMbers, 3-2-1 CONTACT'. the magazine highlighted firefightersand firefighting equipment in
September 1982 issue. AlOng with a coverphotOgraph there were two
feature stories included in themagazine.
.
During this quarter planningsessions were held to initiate the
SESAME STREET Fire Safety project onElgin, Tyndall and McClellan
base fire chiefs, Air Force bases. Task force members included day local community firefighters, basepreschool educators and local project on the base and then care staff. Plans are to initiate the project to have the base staff be themotivating force to bring the
the surrounding communities.
As of September, 1982 THEPLECTRICCCMPANY Power Station prbject school program in Mississippi has1,216 children involved in the after station leaders who participated at 12 sites. The project has 32 power in order in workshjs during September. Small group formats was used instruction. to give each leader anopportunity to receive individual around reinforcing Five units of study werepresented all centering
language arts usingeveryday experiences.
7 PUBLIC AFFAIRS
During this period, the public affairsdepartment devoted its efforts to producing press materialsbased.on the upcoming 14th season of SESAME STREET, andto beginning'our media alertcampaign,' drawing attention to the start of the new seasonand its innollative elements.
Photographic coverage of a week oflocation.productiOn at a damp
in upper NeW York State ror the newseason ofSESAME STREET reSulted
in a portfolio of black and whitephotographs and color transparencies
Which will be used for pressrelations throughout the 14th season.
A mailing of color transparenciesbased on this coverage wa
serviced to editors at 118 newspaperswhich used color art on the
covers of their Sundaytelevision supplements.
A full press kit waswritten and produced: This kit is packaged black and in a special press kit coverwhich utilizes eight of the
white location photographs asdescribed above. These-photos, suitdble year's press for reproduction, gave anadditional dimension to this
includes three featurestories, a kit. As in the past, the kit fact sheet, biographies of cast and staff members,and four photographs.
A campaign iscurrently under way to set up interviews to coipcide with the NOVeMber Start of the new seasonwith news7 paper editors; and radio andtelevision personalities for
.77,3AME STREET producers, writers'and castmembers.
Viewer mail continues plentiful and positive. Close to
300 letters to SESAME STREET froMparents and children have been receive0. NEW HIRES/TRANSFERS AND TEMINATIONS FOR SESAME S'iliteJ2,TEC PRODUCTION, PUBLIC AFFAIRS ANDcomuNrryEDUCATION SERVICESWR THE PERIOD OF,07/01/82 -09/30/82.
I\LEW HIRES/TRANSFERS
Narre Title Effective Date Div./Car/Tents
Camerena, Mary INec. Secretaty 09/30/82\ Corp. Services
Katz, Raymond Secretary C7/19/82 Production
08/23/82 Corp. Services Martinez, Raymon , Dupl./Mail Clerk (Trans- Peters, Gwendolyn Residual Coordinator 07/26/82 Corp. Services ferred from CES-Boston)
Schwager, Istar Assoc. Director 08/09/82 Research
Wi:.,dom, Yolanda 'Secretary 08/12/82 Research
TERMINATIONS
, = 4 CES (BostOn)- Barham, Shirley Secretary /""- 07/16/82 Corp. Services ,flilderbrand, Karen Exec% Secretary 09/17/82 Corp. Services (decease Masterson, "Clell Supv., Recp. & Swtbd. 08/04/82 Corp. Services Moultrie, Edward Dupl./Mail Clerk 08/18/82 Corp. Services Rankin, Richard Asst.thontroller 08/13/82 Research Shapiro, Janet Asst. Director 09/07/82
1 0 gUMMARY REPORT'ON PROUCT ACTIViTY
In the.quarter ending September 30l,/982; the,CTW Products Group I activities_in products areas related to Sesame Street-and The FO.ectiic
Company included thefollowi6:
CTW MAGAZINE PUBLISHING
CTW continued to publish its two magazines, SESAME STREET
MAGAZINE and THE ELECTRIC COMPANY MAGAZINE. The magazines were sold through subscriptions and, witn Sele9t Magazine, Inc.,as ourdistributor, on newsstands. The Summer Special, September & October issues of SESAME
STREET MAGAZ,INE and the August,. September & October issues of THEELECTRIC,
COMPANY MAGAZINE %4ere published. These magazines have the same target audiences and curricul6m goals as their respective showS.
DOMEST.',: LICENSING (including, for the most part, Canada)
In addition to agreementswi4 Center for the Humanities, tne
Council for Exceptional Children, and others for tneproduction of various , teaching aids designed exclusively'for in-school use, CTW also hadlicenses
in effect with othersfor educational toys, games, books and records, and ancillary .products as follows:
Licensee Product
School lunch box & thermos se , Aladdin Industries
Ameriican Publisning Posters
Antioch Bookplate Bookmarks
\ Avalon Art supplies & craft kits
Bradley Time Watches, clocks
Bright of America Placemats
Burlington Domestics Bed linehp, etc. Licensee PrOduct'
, Chatham Blanket Blankets 4.`
Child Guidance Hand puppets, C ib,.toys, etc.
COlumbus Coat,ed,Fabric Wallpa
,Demand Marketing Children's melamihe dishware, utens is
Drawing Board Greeting cards, stationery,.etc. .
E.S, Originals ChildrenIs-shoeS
Fisber-Price froys, boos
'1Gabriel Industries Outdoor play sets
GOid MedalPUrniture Children's chars
Gorham\ Banks, cutlery, china
-1 Kenner Toys Play-Donmodeling Sets'
Stuffed dolls, toys, etc. Knickerbocker ToyS ..-
Me-BookS Books
Milton Bradley Puzzles, games
Paragon Needledraft.instruction booklets
Children's clothing . JC penney
Random House BOoks', dictionary
Sesathe Street Records RedordS, tapes
Stuart Hall Writing tablets
Synergistica Velcro gams
\ Tru-stitch Children's Slippers
Western Publishing Books, puzzles, games
's Wilton Enterprises Children's toy kitchen sets 10
PRIA.EIGN 4ICENSING
CTW ficenged products similar,to most, of those mentioned'above
were available in one or more of the followillg: K' Latin AmeriCa, including.MexiCo
Europe., including Spain; Holland, Germany Sweden, France
Fai East, including ,Japan, Australia, .New Zealand
Africa and the Near East.
OTHER:
The-musical road show ",§'.esde Street Live II" opened its second
1 _season ih Cleveland in mid-August, 198-2, and will continue playing in various ci
U.S. -cities. f5.
A.new edition of tne road show, "Sesame Streee Live III," premiered
in East Rutherford,-N.J. in mid-Septemoer, 1982 and wi11 aido continue playing
in vriou s MiTEfflikrIONAL DIVISION
Foreign countries,in which during the quarter ending Sept. 30,1982 SRSAME STRMT and-THE FTECTRIC COMPANY. were broadcast in English and in which SESAME STREET was broadcast in one or more foreign language versions are:-
SS FOREIGN WEISIONS OF SS
ANTIGUA
,ARGFIITINA
AUSTRALIA X
'BAHAMAS
BANGLADESH
BARBADOS
BERMUDA BEGIUM. BOLIVIA
BRiJNEI
CANADA
CHILE COLTBIA
COSTA RIaA
CU-BA
Dai,TI ;ICA! J RERJBLIC
. X ECUPDOR , X
X -GT2Rifirolw
GREECE GREENLAND
GUATEMALA
HAITI
HOLLAND
HONDURAS
HONG KONG
CRT RID
IRELAND
ISRAEL
ITAL`i
JAMAIC A
JAPAN
KOREA
KUWAIT
LIBERIA .
MEXICO
NEW ZEALAND
NIGERI A
NORTHERN IRELAND
pANAMA
PARAGUAY
PHILLIPP INES
IVIliTO RICO SA= ARABIA 13
TEC SS FOREIGN VE14SIONS OF SS
SCOTLAND X
SINGAPORE
SPAIN
SRI LANKA
ST .KITI" S
.MAARTEN
SWEDEN TRAILAND X TRINIDAD & TOBAGO X
TuRm *X
UNITED KINGDOM X X
URUGUAY X
VENEZUELA
ZAMBIA
ABU DHABI
OAT la
BAHRAIN
IHAQ
NORM D I 4 SOUTH MEN
'..ALCERIA
TUNISIA
MOROC CO
SYRIA
* ARMED FORCES -,RApIO A:ND TELE'VISION SERVICES S.
_ Di:partmoit of Health, Education, amd 'Nelfare Project Task. Contract.No.: Date of'Repurt: Firianc!a1 Report of ;ndividual Project/Contract . ThirteenthSeason of Sesame. Street- 300-80-0955 8-11-82
' Reporting Period Contractor Name and Address.. 1..Notcl 'Comuleto this Form in Accordance with CHILDREN' F.TELEVISION WORKSHOP Accompany1.14 bstructions. Quarter Ended 6/26/82 . ONE LINCOLN PLAZA, NEW YORK,N.Y. 10023
Cumulative Val lance Percentage of' Incurred Incur red Curnurative Estimated Estimated Funded Excemliture Effort/Hours _ Cost at. Cost Cost at (Over or Cost to Date I Cost to Contract 'Under) Category End of Current (D f Complete Completion Amount Prior Pei iod (F * G)- (I- H) Period Funded i Actual -r-- A 1
Program ProdUction $6,203,000$1,977,000$8,180,000 $8,180,600
COmm. Education Services 578,700 72,300 650,000. 650,000
TOtal $6,781,70-0$2,049,300$8,830,000 $8,830,000 $1,000,006 Note
;
Note: Costs in e cess of DHEJ funding will be funde in part b Public Brodcasting System, and _halanc; 's_Tel.emiaicknWarkahaP TheS.e_f'.A gs_arp bagd on unaudited financial_ statements At .comple10hof audit; final cots will
NE At 646