Winter 2010 www.monticello.org VOLUME 21, NUMBER 2 Thomas Jefferson’sWorld Wide Wonders With its ability to instantly reach a popular Jefferson global audience, the Internet has become Encyclopedia, which saw a valuable communication tool for many phenomenal growth in organizations, including the Thomas visitation during the Jefferson Foundation. Since its incep- past two years. Online tion, millions of unique visitors from users are able to access more than two hundred nations have Jefferson biographical logged on to monticello.org. The website content by clicking on is a reference for Jefferson research the link “Jefferson,” or and historical information and is often learn about the lives the first point of contact for visitors to of slaves at Monticello Monticello. by selecting the tab As the Internet has continued “Plantation & Slavery.” to evolve with the emergence of But they are now able to interactive websites, social media and add their own comments the blogosphere, the Thomas Jefferson and tags throughout the Foundation decided to evaluate its site and choose their existing website. Careful examination own favorite objects, of industry standards and innovative quotes and tours. Site designs gave way to the creation of a new visitors can now see staff website. In October 2010, TJF unveiled comments and favorites the upgraded version of monticello.org, and get a more personal a cutting-edge, visitor-friendly site with view of what it’s like exciting new features and functions. to work at Monticello “For over 15 years, our website has preserving Jefferson’s allowed visitors to see Monticello and legacy. In October 2010, TJF unveiled explore Jefferson’s life and interests from While a major goal of the new site is anywhere in the world. It’s a virtual to create a continuous dialogue about the upgraded version of visitor center that inspires people with Jefferson’s ideas and legacy, it also aims monticello.org, the genius of Jefferson,” saidA nn H. to give a better sense of what there is Taylor, executive vice president of the to see and do at Monticello. Visitors a cutting-edge, visitor-friendly Thomas Jefferson Foundation. will also find suggested readings and site with exciting new features “We have an astonishing wealth of travel itineraries covering a variety of and functions. knowledge to share. Just putting the interests. The Presidential Itinerary takes content out there is one thing. Our vacationers back in history, exploring vacation experience for those visiting objective was to present information in a the UVA grounds, Monticello,A sh Monticello, as well as give insight way that engages visitors without being Lawn-Highland, Michie Tavern and into other local places of interest we overwhelming,” said Chad Wollerton, Montpelier. The Family Itinerary offers recommend during their stay,” said Monticello’s webmaster. families a kid-friendly experience, while Wollerton. “There’s a wealth of things The new site expands upon several of the Wine Lovers Itinerary explores to do in Charlottesville that are not the Foundation’s existing online efforts, Virginia wineries. always obvious to out-of-town visitors. such as its blogs and the increasingly “We want to offer a seamless We can help with that, too.”

Monticello is a newsletter published twice yearly by the Thomas Jefferson Foundation, Inc., the private, nonprofit corporation that has owned and operated Monticello since 1923. Its mission is preservation and education. Questions, comments and address changes should be directed to: Monticello Newsletter, P.O. Box 217, Charlottesville, Virginia 22902; [email protected]; or (434) 984-9822. 2 Thomas Jefferson’s Monticello Friends on FacebookJefferson’son MonticelloThomas Friends com/TJMonticello. Jefferson Monticello Facebook page tomatoes. scolloped L Culinary expertand recipe, complete with details and pictures. Facebook pageisthemonthlyJefferson-era users are from outsidetheUnitedStates. has alarge globalaudience;70%ofFacebook active users sign on any given day. Facebook also involved audience; 50% of Facebook’s 500 million for many organizations. The site has a highly an increasingly important communication tool legacy onamore personal level. Jefferson Foundation toshare Jefferson’sand life the Thomas October. Thesocialnetworkingsitehasallowed surpassed the 6,000-fan mark on Facebook in Thomas Jeffers on’s Mnticell eni Sorensen dishesuptasty like recipes Join the fun on Facebook — “like” the Thomas A I n the past few years, Facebook has become popular new addition to the Monticello newadditiontotheMonticello popular

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ToScollop Tomatas — letthetop becovered withcrumbsandbutter —bake itanice brown. lay some bits of butter over them — put another layer of each, till the dish is full deep dish, cover it well with bread grated fine; sprinkle on pepper and salt, and a of bottom the layerin a put — tomatas ripe full, large,from skin the off Peel historical notes by KarenCarolina Hess,UniversityPress,South of 1984) —MaryRandolph. The Virginia House-Wife. 1824, pg 236 (Facsimile of firstedition with

Winter 2010