Key Figures 2012 of Rhône Valley Aocs

Key figures

Key figures 2012 of Rhône Valley AOCs Rhône Valley AOCs within Rhône Valley AOCs within their production area their production area Source: Inter Rhône 2012 Source: Harvest Declarations - statement declaraitons - DAI/DS

The Rhône Valley: the Located between Vienne and Nîmes, the Rhône Valley The Rhône Valley extends Contents 2nd largest French region is one of the largest and most varied in France. over 6 ”departments“ : AOC wine area 2-3 Rhône Valley AOCs within Vaucluse, Gard, Drôme, Ardèche, their production area Rhône et Loire.

4 Production of the Rhône Valley appellations in 2012 Share of RV Share of RV Rhône Rhône AOCs within the AOCs within the 5 Stocks of Rhône Valley Valley AOC Valley surface department’s department’s production area in viticultural appellation wines agricultural in 2012 (hl) 2012 (ha) production production area area 6 Rhône Valley AOCs organic wines Vaucluse 1385 000 35 800 32,2% 76,3%

Regional Côtes du Rhône appellation area Gard 790 420 17 960 11,2% 34,1% 7-8 Cellar despatches Produced in 171 districts (communes) in 6 departments of Rhône Valley AOCs Drôme 570 000 13 500 6,6% 82,2% The 2 VDN Vins Doux Naturels Ardèche 95 000 2 500 1,9% 23,4% 9 Distribution of Rhône 18 Côtes du Rhône Villages with geographical (district) name Rhône, 95 production districts (communes) 23 000 650 0,1% 3,4% Valley AOCs for Côtes du Rhône Villages with or Loire, Isère without district name

10 Sales of Rhône Valley AOCs The 16 Côtes du Rhône Crus by distribution channel Other Rhône Valley appellations A.O.C. Ventoux, A.O.C. Luberon, Coteaux du Tricastin, Costières de 11 Nîmes, Côtes du Vivarais, Clairette The Rhône Valley in France: 2012 harvest figures Analysis of the sales de Bellegarde and the position of Rhône Source: French Interprofessions Valley AOCs in the French market Champagne 12-13 Exports of Rhône 33 577 ha / 1 979 486 hl Valley AOCs

14 Awareness of Rhône Valley Alsace wines around the world 15 503 ha / 1 120 382 hl Bourgogne 15 World wine consumption Loire (2011) 28 522 ha / 1 238 253 hl 48 136 ha / 2 400 000 hl

Beaujolais 16 947 ha / 508 860 hl Bordeaux 112 638 ha / 5 245 634 hl Rhône Valley 70 414 ha / 2 863 420 hl

Sud Ouest Provence 26 000 ha / 1 177 000 hl 9 377 ha / 430 990 hl Roussillon (2011) Languedoc 17 200 ha / 540 000 hl 34 320 ha / 1 320 183 hl 2 3 Production of Rhône Valley Stocks of Rhône AOCs in 2012 Valley AOCs Sources: Harvest declarations - statement declarations Sources: DAI/DS - IR survey

2011 2012 5,000 wine growing businesses Stock Production (hl) Stock Négoce (hl) Stock Production (hl) Stock Négoce (hl) 2,863 80 % Red Total Rhône Valley 2 311 501 921 314 2 454 754 873 022 million hl Total Côtes du Rhône 1 862 705 791 544 1 994 373 748 745 14 % Rosé Côtes du Rhône Régionaux 946 289 515 389 1 078 694 458 953 70,414 ha 6 % white Côtes du Rhône Villages 343 153 75 758 309 989 77 573 Total Crus 573 263 200 397 605 690 212 219 Beaumes de Venise 26 923 2 972 25 053 2 343 Average Production Production yield Chateauneuf du Pape 152 763 44 243 167 452 40 789 Producers Unions’ areas achieved Reds Roses White Château-Grillet 201,98 0 207 0 data 2012 (ha) (hl) (hl/ha) % HL % HL % HL Condrieu 3 271 3 447 3 292 4 188 Cornas 6 958 3 675 7 088 4 005 Total Rhône Valley 70 414 2 863 420 - 80% 2 297 977 14% 398 556 6% 167 090 Côte-Rôtie 11 865 16 876 12 630 17 800 Total Côtes du Rhône 55 778 2 207 729 - 89% 1 957 050 7% 145 360 5% 105 522 Crozes-Hermitage 88 338 46 796 87 606 50 789 Gigondas 48 245 21 527 48 574 20 346 Côtes du Rhône Régional 33 569 1 445 859 43 89% 1 288 295 7% 101 093 4% 56 471 Hermitage 6 773 11 889 7 550 13 836 Côtes du Rhône Villages 8 729 314 535 36 96% 302 555 2% 4 828 2% 7 153 Lirac 29 318 2 975 32 513 2 598 Without district name 3 010 112 842 37 98% 110 105 2% 1 760 1% 977 Rasteau 26 030 2 000 38 157 7 967 Saint Joseph 60 783 17 607 59 798 21 579 With district name 5 719 201 694 35 95% 192 450 2% 3 068 3% 6 176 Saint Péray 2 920 672 2 718 880 Total crus des CDR 13 480 447 334 - 82% 366 200 9% 39 439 9% 41 899 Tavel 13 798 7 495 15 858 7 018 Beaumes de Venise 626 20 784 33 100% 20 784 - - - - Vacqueyras 48 863 15 199 51 213 15 347 VDN Muscat de Beaumes de Venise 22 206 505 22 461 496 Chateauneuf du Pape 3 173 92 609 29 94% 86 689 - - 6% 5 920 VDN Rasteau 3 176 232 3 493 11 Château-Grillet 4 30 9 - - - - 100% 30 Vinsobres 20 832 2 287 20 027 2 227 Condrieu 167 6 265 38 - - - - 100% 6 265 Total other AOCs 448 796 129 770 460 381 124 277 Clairette de Bellegarde 488 0 312 0 Cornas 128 4 218 33 100% 4 218 - - - - Costières de Nîmes 141 424 31 293 136 700 25 679 Côte-Rôtie 275 9 972 36 100% 9 972 - - - - Côtes du Vivarais 11 747 435 11 747 1 673 Crozes-Hermitage 1 534 66 150 43 91% 60 143 - - 9% 6 007 Grignan les Adhémar 45 823 11 428 63 652 8 889 AOC Luberon 87 013 37 497 96 349 34 992 Gigondas 1 228 37 015 30 99% 36 667 1% 348 - - AOC Ventoux 162 301 49 117 151 621 53 044 Hermitage 136 4 434 33 70% 3 105 - - 30% 1 329 Lirac 729 22 988 32 81% 18 625 10% 2 267 9% 2 096 Progression in Rhône Valley AOCs Rasteau 887 30 299 34 100% 30 299 - - - - production/stocks balance St-Joseph 1 201 41 915 35 90% 37 526 - - 10% 4 594 Sources: Harvest declarations St-Péray 76 2 686 35 - - - - 100% 2 686 Statement declarations - DAI/DS Low harvests since 2008 and stable Tavel 917 36 397 40 - - 100% 36 397 - - sales have resulted in a signicifant Vacqueyras 1 432 44 656 31 96% 42 901 1% 427 3% 1 328 Production reduction in the region’s stocks VDN Muscat de Beaumes de Venise 482 10 501 22 - - - - 100% 10 501 Production stocks at the start of the campaign VDN Rasteau 40 1 143 28 - - - - 100% 1 143 Vinsobres 445 15 271 34 100% 15 271 - - - - Total other AOCs 14 636 655 691 - 52% 340 927 39% 253 196 9% 61 568 3 549 270

Clairette de Bellegarde 9 270 30 - - - - 100% 270 3 425 226 3 282 994 3 232 062 3 179 050 3 136 279 3 082 198 3 054 175

Costières de Nîmes 3 534 177 854 50 50% 91 143 40% 71 621 8% 15 090 2 955 504 2 926 715 2 929 297 2 912 530 2 858 081 2 863 420 2 833 154 2 763 524 2 770 509 2 607 098

Côtes du Vivarais 311 13 492 41 54% 7 291 41% 5 508 5% 693 2 547 267 2 500 086 2 455 170 2 311 501 Grignan les Adhémar 1 487 51 959 41 75% 38 942 17% 8 791 8% 4 226 Luberon 3 312 153 365 46 30% 46 758 49% 75 013 21% 31 593 Ventoux 5 983 258 751 43 60% 156 792 36% 92 263 4% 9 696

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 4 5 390 million bottles of Rhône Rhône Valley AOC Cellar despatches of Valley AOCs sold around the Organic Wines Rhône Valley AOCs world in 2011/2012 Sources: IR Survey, Millésime Bio, Statement declarations Source: DRM - Inter Rhône 2012

In 2012, organic Rhône Valley AOCs represented 10% of the total vineyard surface area, thereby exceeding Companies selling Rhône Valley requirements set for 2012 by France’s Grenelle Environment Forum. AOCs in 2011/2012

Cooperative Trading companies (négoces)/ Producers Rhône Valley organic AOC wines production Private wineries wineries Unions/ Winemaking entities Other Rhône In 2012 it is estimated Côtes du Rhône (Régional - Villages - Crus) 1 259 64 168 Valley AOC’s that in Rhône Valley Costières de Nîmes - Clairette de Bellegarde 96 10 48 18% organic AOC wines Grignan les Adhémar 36 10 16 AOC Ventoux 139 15 63 Côtes du Rhône Regional covered 6 000 ha, and Crus (excluding Côtes du produced 215 000 hl AOC Luberon 52 11 33 Chateauneuf) Rhône Côtes du Vivarais 17 3 3 12% 52% Bulk/bottle sales breakdown for Rhône Valley Côtes du Rhône Villages AOCs in 2011/2012 (in hl) 18% Total Cellar Bulk Packaged Vinifications Other Despatches Despatches Rhône Valley AOC Organic wines distribution channels TOTAL AOC Rhône Valley 1 911 201 874 197 91 399 45 485 2 922 333 TOTAL Côtes du Rhône 1 483 646 648 061 85 217 34 325 2 251 300 Côtes du Rhône Régional 1 158 365 290 572 44 480 23 728 1 517 145 Côtes du Rhône Villages 174 883 114 450 3 755 4 909 297 997 Direct Germany Denmark Without district name 117 408 28 930 1 291 1 607 149 236 10% sales Others 4% With district name 57 475 85 520 2 463 3 302 148 760 20% 11% Beaumes de Venise 3 737 18 361 140 612 22 850 Scandinavia 3% USA Export 19% Chateauneuf du Pape - - - - 88 644 Switzerland 2% 32% Château-Grillet - - - - 50 Canada 6% Supermarkets Condrieu 1 403 2 052 2 777 95 6 326 18% The Cornas 942 2 433 806 109 4 290 Netherlands Côte-Rôtie 1 737 3 958 4 184 157 10 036 6% Asia 15% Crozes-Hermitage 19 301 37 832 10 199 302 67 634 Belgium On Specialist wine/ Gigondas 14 978 20 791 3 258 680 39 706 Trade United Kingdom 14% organic stores Hermitage 795 1 412 2 029 50 4 286 8% 22% 10% Lirac 5 123 12 112 76 446 17 757 Rasteau 9 259 9 821 153 328 19 561 Consumption of organic wines in France and around the world Saint Joseph 13 268 23 260 8 479 424 45 432 Penetration of organic wines in the supermarket Saint Péray 138 1 707 1 104 59 3 008 Estimation des ventes de vins issus de l’agriculture biologique sur les channel In France continued to grow. According to Tavel 14 509 21 212 833 380 36 934 différents marchés export (en millions de cols, source, Ubifrance, GFK, Nielsen) an IRI survey carried out in 2012 by the SymphonyIRI Vacqueyras 15 466 27 634 2 282 1 043 46 425 Group, organic wine sales represented 10 million 45,0 42,1 10 596 40,0 litres per year, i.e. 0.7% of the annual sales volume VDN Muscat de Beaumes de Venise 304 9 707 - 585 40,0 36,0 of still wine and 1.1% of the value of the still wine VDN Rasteau - 1 042 - 60 1 101 35,0 1,5 - 2% 1,5 - 2% 0,5 - 1% de la conso vins market. 30,0 Vinsobres 5 116 5 385 664 357 11 522 3,5% de la conso vins 24,0 de la conso vins 25,0 In 2012, the increase in organic wine sales volume Total Other AOCs 427 555 226 136 6 183 11 160 671 033 de la was responsible for 35% of the overall increase in 20,0 conso vins 1% <1% 1,5 - 2% Clairette de Bellegarde 115 314 - 16 444 de la de la conso vins still wine sales. 15,0 de la 9,3 conso vins Costières de Nîmes 120 694 73 901 - 2 949 197 544 10,0 conso vins 7,5 For the Rhône Valley AOCs, 2012 saw a 11% growth in organic wine sales volume in hypermarkets, along Côtes du Vivarais 6 376 5 042 - 216 11 633 5,0 1,9 0,9 1,9 1,1 0,0 with an increase in on-shelf space. Grignan les Adhémar 21 995 16 147 297 931 39 371 In supermarkets, price increases continued but AOC Luberon 107 777 30 392 - 2 518 140 687 USA Suede Japan Norway Finland Canada volume stagnated. Denmark Allemagne AOC Ventoux 170 598 100 340 5 885 4 531 281 354 Switzerland In export markets, the consumption of Organic wines United Kingdom also remained fairly limited, representing between 1% 6 and 3.5% of total wine consumption. 7 Progression of Rhône Valley Distribution of Rhône

AOCs cellar despatches Valley AOCs Source: DRM - Inter Rhône 2012

2007 / 2008 2008 / 2009 2009 / 2010 2010 / 2011 2011 / 2012 TOTAL Rhône Valley AOCs 3 149 897 2 991 433 3 097 268 3 029 269 2 922 333 Total Côtes du Rhône 2 501 751 2 284 138 2 390 857 2 338 815 2 251 300 Côtes du Rhône Régional 1 773 995 1 613 234 1 694 367 1 609 909 1 517 145 Breakdown of Rhône Valley AOCs cellar Côtes du Rhône Villages 298 165 287 453 299 726 313 400 297 997 despatches by production entity type Without district name 148 486 137 678 143 041 151 596 149 236 Source: DRM - Vinification contracts With district name 149 679 149 775 156 685 161 804 148 760 Total Crus 429 591 383 451 396 764 415 506 436 158 Wine trading houses/ Beaumes de Venise 20 142 19 205 19 697 23 328 22 850 Wine makers Chateauneuf du Pape 105 728 84 041 83 348 91 637 88 644 3% Château-Grillet 127 68 53 44 50 Condrieu 5 006 4 311 4 947 5 796 6 326 Cornas 3 452 3 691 3 938 3 648 4 290 Côte-Rôtie 8 974 8 267 9 414 9 108 10 036 Crozes-Hermitage 62 034 51 115 60 567 65 466 67 634 Gigondas 45 574 36 276 39 853 39 606 39 706 Independent Hermitage 4 556 3 580 3 951 3 911 4 286 producers Lirac 17 496 18 759 19 850 17 662 17 757 33% Cooperative Rasteau - - - 4 785 19 561 wineries Saint Joseph 40 827 41 059 39 880 39 663 45 432 64% Saint Péray 2 438 2 457 2 457 2 486 3 008 Tavel 36 413 36 848 39 388 38 939 36 934 Vacqueyras 51 834 49 126 45 278 45 568 46 425 VDN Muscat de Beaumes de Venise 12 123 11 590 11 839 12 234 10 596 VDN Rasteau 1 452 1 414 1 273 1 286 1 101 Vinsobres 11 415 11 644 11 031 10 339 11 522 Total Other AOCs 648 146 707 295 706 411 690 454 671 033 Clairette de Bellegarde - 449 402 439 444 Costières de Nîmes 197 348 209 680 218 907 213 756 197 544 Breakdown of Rhône Valley AOCs Côtes du Vivarais 13 097 16 573 13 968 12 263 11 633 sales by type of sales entity Grignan les Adhémar 55 536 54 449 51 022 45 165 39 371 AOC Luberon 123 478 140 854 134 194 150 462 140 687 Source: DRM - Interprofession’s bulk contracts - vinification contracts AOC Ventoux 258 687 285 290 287 918 268 369 281 354

Unions (UMVR) 600 000 1 902 402 2 000 000 13% 1 773 995 1 750 000 1 733 833 1 746 926 Producers’ direct 1 694 202 1 694 367 1 800 000 1 613 234 1 609 909 sales 500 000 1 517 145 1 600 000 31%

1 400 000 400 000 236 963 1 200 000 321 446 313 400 303 414 298 165 299 726 297 997 289 599 286 400 287 453 300 000 1 000 000 302 314 242 710 236 955 232 063 237 000 285 290 287 918 281 354 268 369 255 003 258 687 800 000 Traders 200 000 223 122 Foreign traders 209 680 218 907 213 756 (UMVR) 205 251 205 000 205 913 197 348 197 544 600 000 173 275 172 611 2% 31% 110 000 99 900 150 462 133 027 140 854 140 687 400 000 100 000 125 312 123 478 134 194 Extra regional traders 84 119 200 000 71 605 66 000 58 510 55 536 54 449 51 022 8% 45 165 39 171 0 0 Other local Winemaking 2002/2003 2003/2004 2004/2005 2005/2006 2006/2007 2007/2008 2008/2009 2009/2010 2010/2011 2011/2012 traders traders Côtes du Rhône Villages Costières de Nîmes Grignan les Adhémar AOC Luberon AOC Ventoux Côtes du Rhône Régional 12% 3%

8 9 Sales of Rhône Valley AOCs Analysis of the sales and the position by distribution channel of Rhône Valley AOCs in the French market Source : TNS Sofres 2011

Rhône Valley AOC wines sales during the 2011/2012 campaign represented 390 million bottles, with over Wine drinkers’ spontaneous awareness Focus on prompted awareness of Rhône Valley 30% exported ! of various appellations appellations (*From this list of appellations, can you tell me which ones you recognize?) Breakdown of Rhône Valley AOC sales Bordeaux 80% Côtes du Rhône 99% Beaumes de Venise 48% by distribution channel in 2012 Bourgogne 61% Côtes du Rhône Villages 85% Saint Joseph 46% Alsace 46% Gigondas 72% Vacqueyras 39% Source: Inter Rhône estimates 2012 Tavel 65% Lirac 26% Direct sales Côtes du Rhône 33% Ventoux 64% Condrieu 24% 35 millions of bottles Beaujolais 30% Hermitage 62% Rasteau 19% 9 % Loire 21% Luberon 59% Cornas 15% Exports Hôtels-Restaurants Languedoc 9% Costières de Nîmes 54% Vinsobres 15% 35 millions of bottles 121 millions Anjou 9% Crozes Hermitage 54% Saint Péray 11% of bottles 9 % 31 % Provence 7% Côte Rôtie 52% Grignan les Adhémar 8% Source : TNS Sofres 2011 Source : TNS Sofres 2011 Mini supermarkets and specific channels 43 millions of bottles Analysis of Rhône Valley AOC sales in 11 % Hyper/Supermarkets in France

Hypermarkets Hard Discount Source: Symphony IRI distributor panel & Supermarkets 39 millions of bottles In hyper/supermarkets in France in 2012, volume sales of Red For the Rosés, we saw + 1.4% growth in Rhône sales due, in 117 millions of bottles 10 % Rhône Valley AOCs declined by - 2.3% versus 2011, but their particular, to strong growth from the Ventoux and Luberon AOCs 30 % value grew by + 1,7%. Sales of bottles under 3€ declined by - 6% (distribution, demand and promotional activity). while those of wine retailing at over 3€/bottle grew by + 3%.

1% 2% 4% 2% Estimated breakdown of Rhône Valley 100% 1% 2% 1% 7% 3% 10,0% AOCs commercial flows 90% 22% 6,6% 19% 80% 4,8% 5,0% 4,0% 39% 70% Source: Inter Rhône commercial flows research 59% 60% 60% 0,0% Estimate of breakdown by distribution channel (% of total sales) 50% -3,6% -2,8% 40% -5,0% Supermarkets/ Specialist Wholesalers/ 93% 97% 76% 80% Direct Sales Export Source 30% HD wine stores On Trade 59% -8,1% 20% -10,0% Côtes du Rhône Villages with district name 49% 4% 9% 14% 24% Et Flux IR 2009 37% 39% -12,6% Beaumes de Venise 40% 2% 23% 9% 26% Et Flux IR 2009 10% 0% -15,0% Condrieu 3% 15% 31% 25% 26% Et Flux IR 2009 Côtes du Côtes du Crus des Ventoux Luberon Costières Grignan les Rhône Rhône Côtes du de Nîmes Adhémar Cornas 9% 13% 23% 27% 28% Et Flux IR 2009 Régionaux Villages Rhône Côte-Rôtie 6% 20% 20% 25% 29% Et Flux IR 2009 White (hl) Rosé (hl) Red (hl) Evolution 2012 vs 2011 Crozes-Hermitage 26% 10% 19% 10% 35% Et Flux IR 2009 Gigondas 25% 4% 14% 17% 40% Et Flux IR 2010 Hermitage 12% 10% 25% 23% 30% Et Flux IR 2009 Lirac 9% 6% 12% 16% 57% Et Flux IR 2011 Analysis of Rhône Valley AOC sales in the On Trade (Cafés - Hotels - Restaurants) Rasteau 49% 1% 7% 7% 36% Et Flux IR 2009 Source: CHD Expert-CNIV On Trade research 2012 Saint Joseph 26% 15% 22% 25% 12% Et Flux IR 2009 Saint Péray 32% 5% 15% 39% 9% Et Flux IR 2009 In 2012, the share of still wines (excluding sparkling wines and average, there were 6.3 Rhône wine references per establishment. Champagne) in the restaurant sector’s sales value declined slightly Tavel 50% 3% 18% 5% 24% Et Flux IR 2011 Since 2011, we have seen growth in the consumption of wine by (-1%), representing 20 % of restaurants turnover. Vacqueyras 19% 4% 20% 13% 44% Et Flux IR 2010 the glass. 97.5% of establishment offer wine by the glass with 3 Vinsobres 19% 11% 11% 17% 42% Et Flux IR 2011 Orders of wine in bottle continued their strong decline in 2012, references on average. The Rhône Valley has fully benefited from VDN Muscat de Beaumes de Venise 54% 1% 7% 21% 17% Et Flux IR 2009 but we saw continual growth in orders of wine by the glass. this drinking trend, as it tops the list of appellations preferred by AOC Luberon 45% 4% 12% 11% 28% Et Flux IR 2009 Overall sales of wines within the restaurant sector declined by establishments : 66% of wine bars offer Rhône wines, making Costières de Nîmes 57% 4% 6% 10% 23% Et Flux IR 2009 -2.7% in 2012. the Côtes du Rhône the leading A.O.C. in wine bars. Grignan les Adhémar 35% 8% 17% 26% 14% Et Flux IR 2011 AOC Ventoux 40% 3% 8% 14% 35% Et Flux IR 2010 In 2012, the Rhône Valley was the 2nd biggest wine region within the restaurant sector, and was available in 75% of restaurants. On 10 11 Exports of Rhône Progression in Rhône Valley Valley AOCs AOCs exports Sources: French Customs / Inter Rhône Estimates

In 2012, French wine and spirits exports were Euros 11.5 billion, generating a positive balance of e9.9 billion. With a +5% increase in 2012, Rhône Valley AOC exports continued to grow for the 3rd consecutive year. In 2012 wine and spirits therefore represented the second biggest trade surplus in France, after the aeronautics industry. Progression of Rhône Valley AOC 2010 2011 wines exports (hl, source: Customs) 2012 Breakdown of Rhône Valley AOCs exports by volume Evo 2012 vs 2011 200 000 60,0% Source: French customs/ Inter Rhône estimates 950 000 180 000 908 586 50,0% United Kingdom 886 225 52,1% Côtes du Côtes Other Other 900 000 160 000 24.6 million bottles TOTAL Rhône Red/ du Rhône Rhône Rhône 20.3% of Rhône Valley Rhône 861 532 140 000 40,0% Rosé 2012 White 2012 Valley Valley 850 000 USA AOC exports In hl Valley 825 000 (reg, vill, (reg, vill, Reds/ Whites 17.9 million bottles Belgium 2012 120 000 crus) crus) Rosés 2012 2012 30,0% 14.8% of Rhône Valley 17.4 million bottles 800 000 817 043 100 000 AOC exports 14.3% of Rhône Valley United Kingdom 153 632 11 825 16 951 2 275 184 682 783 128 20,0% AOC exports 771 655 80 000 750 000 761 723 st Belgium 99 247 3 986 25 520 1 603 130 355 761 453 10,3% 1 Germany 52 031 868 24 111 918 77 927 729 172 60 000 10,0% nd 700 000 rd 1,6% 0,9% 2 Switzerland 51 119 338 4 792 46 56 296 40 000 -1,6% 7,7% 6,4% 3 -3,4% 4,9% 0,0% The Netherlands 33 807 1 061 8 999 349 44 216 2,8% 650 000 20 000 Denmark 31 824 355 4 013 190 36 382 0 -10,0% The overall rankings confirm the importance of the Scandinavian 33 988 432 2 132 20 36 571 600 000 countries 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 USA Japan China North American and Western European markets. Other Europe 19 240 2 026 4 502 0 25 768 Canada Germany Asia continues to show dynamic growth resulting USA 88 343 5 968 30 143 9 825 134 280 Belgium/Lux Switzerland Dnmk & Scand in this region moving into the top 10 by value. Canada 35 957 2 777 15 648 3 292 57 674 United Kingdom The Netherlands Currently, the volume of exports outside the China 31 819 420 12 740 318 45 297 European area (USA, Canada, China and Japan) Japan 14 048 2 924 5 539 1 352 23 863 Estimated breakdown Estimated breackdown represents 35% of Rhône exports versus 65% for Other Asia 10 818 1 000 2 359 0 14 177 destinations closer to home and historical markets All other countries 30 899 1 528 6 862 1 810 41 099 of Rhône Valley of Rhône Valley AOCs exports whose performance reflects the economic gloom TOTAL 686 772 35 506 164 310 21 998 908 586 AOCs exports in the eurozone. Source: Inter-Rhône commercial flows studies The Asia In terms of breakdown, the 5 top markets by volume represent 65% of exports. USA United Source Others Canada Kingdom Germany Danemark/ Netherland Switzerland Customs data Scandinavie Belgium/ Lux Côtes du Rhône 23% 15% 8% 7% 4% 9% 14% 5% 8% 7% Customs 2012 Ranking of Rhône Valley exports by value in €K Régional Côtes du Douanes 29% 11% 5% 7% 6% 8% 13% 7% 7% 7% The Côtes du Rhône Rhône Villages 2012 Source: French Customs / USA 78 161 -regional, villages and crus- Beaumes de IR Flow Est. Inter Rhône estimates 14% 58% 1% 2% 2% 11% 3% 6% 1% 2% United Kingdom 69 450 Venise 2009 make up 79% of exports. IR Flow Est. Canada 38 327 Condrieu 21% 13% 7% 6% 5% 10% 15% 3% 13% 7% 2009 Cornas 23% 9% 4% 6% 3% 16% 23% 4% 7% 5% IR Flow Est. Belgium 37 270 2009 Côte-Rôtie 19% 10% 7% 8% 3% 13% 15% 8% 11% 6% IR Flow Est. In 2012, the USA Germany 28 921 2009 All other countries 22 213 Crozes- IR Flow Est. Others AOC’s Hermitage 35% 5% 2% 5% 9% 27% 6% 2% 4% 5% 2009 become the Rhône Switzerland 20 770 VDR white IR Flow Est. Gigondas 16% 12% 6% 18% 6% 14% 17% 4% 4% 3% 2009 China 18 330 Valley’s top export 26 279 Hermitage 32% 5% 4% 5% 1% 9% 12% 3% 9% 20% IR Flow Est. Scandinavian countries 16 810 2009 market by value. 3% Lirac 9% 22% 7% 3% 6% 33% 12% 4% 3% 1% IR Flow Est. Other Asia 13 949 2009 Rasteau 9% 8% 12% 9% 0% 12% 5% 40% 0% 5% IR Flow Est. Japan 13 744 2009 Other AOC’s Saint Joseph 31% 25% 2% 5% 8% 1% 12% 8% 3% 5% IR Flow Est. Denmark 13 716 2009 VDR red/roses Saint Péray 12% 11% 2% 1% 1% 7% 15% 15% 24% 12% IR Flow Est. Other Europe 13 275 2009 164 448 Tavel 1% 37% 7% 2% 8% 13% 17% 9% 2% 4% IR Flow Est. The Netherlands 13 257 2009 Vacqueyras 6% 44% 7% 4% 8% 8% 16% 4% 2% 1% IR Flow Est. CdR (reg, vill, 18% 2009 VDN Muscat crus) red/roses IR Flow Est. de Beaumes 25% 24% 0% 7% 20% 6% 5% 4% 3% 6% 2009 Average ex cellars price excluding tax in €/L 675 756 de Venise Vinsobres 38% 15% 4% 1% 2% 1% 9% 28% 1% 1% IR Flow Est. 75% CdR (reg, vill, 2009 of Rhône Valley AOC exports by destination crus) white AOC Luberon 6% 21% 23% 1% 4% 3% 21% 8% 9% 4% Customs 2012 Costières 18% 13% 11% 4% 6% 5% 11% 10% 20% 2% Customs 2012 Source: French Customs / Inter Rhône estimates 35 506 de Nîmes Grignan les 4% 26% 17% 32% 1% 6% 5% 4% 2% 6% 1% Customs 2012 In 2012, Rhône Valley AOCs achieved an average export price of 4.33 €/L excluding tax. Adhémar AOC Ventoux 8% 14% 7% 3% 5% 5% 31% 13% 9% 5% Customs 2012

12 13 Awareness of Rhône Valley wines World wine consumption around the world

Rhône Valley wine’s positioning provides it with a differentiation factor within the French wine offer, recognised for its accessiblilty in terms of taste, its good value/good enjoyment for money, and also for TOP 10 biggest wine consuming countries the mindset of Rhône Valley wine companies. Source: OIV

Légend: In the United Kingdom I: No of Belgium inhabitants (K) I: 11 000 In the UK, 73% of wine trade TWC: Total wine TWC: 2 843 consumption (K) members surveyed recognized FSW: 1 575,18 (55,4%) FSW: French Still AOC: 7,7% the Côtes du Rhône advertising Wine (K) + French still wine’s share of total wine The Netherlands campaign and 68% found it consumption I: 16 700 effective, appreciating its off-beat AOC: Of which Rhône Valley AOC wines (Share TWC: 3 615 tone, the strength of its visual of RV AOCs of the FSW: 881,82 (24,4%) identity and slogans, as well as consumption of French still AOC : 5,0% wine) the effectiveness of the use of United Kingdom Germany outdoor media (transport). I: 62 600 I: 81 700 TWC: 12 800 TWC: 20 000 FSW: 1 720 (13,4%) FSW: 2 384,90 (11,9%) AOC: 10,7% AOC: 3,3% Canada Denmark In the United States In China I: 34 500 I: 5 600 TWC: 4 565 TWC: 1 930 In the U.S., the Rhône Valley is the 4th most Awareness of the Rhône FSW: 587,82 (12,9 %) FSW: 255,19 (13,2%) Switzerland AOC: 14,2% spontaneously cited region among “the most Valley is growing: in 2012 AOC : 9,2% I: 7 900 dynamic” imported wine regions, ahead of all it was ranked 3rd among TWC: 2 905 FSW: 403,37 (13,9%) other French wine regions, according to Wine French wine regions France AOC: 13,9% I: 65 400 Russia Opinions research carried out in 2012. according to Daxue TWC: 29 936 I: 141 900 research of November TWC: 11 633 The region is recognized within the premium Romania FSW: 553,10 (4,8%) 2012. This awareness level USA Portugal I: 21 400 heart of the market. AOC: 0,3% Japan is fairly constant across the I: 313 900 I: 10 600 TWC: 5 350 TWC: 4 480 I: 127 800 different regions of China. . TWC: 28 500 FSW: 9,60 (0,2%) FSW: 935,30 (3,3 %) FSW: 3,19 (0,1%) AOC: 3,6% TWC: 2 390 China FSW: 624,76 (26,1%) Région 2011 2012 The Rhône Valley is AOC: 14,4% AOC: 5,2% Spain I: 1 344 100 AOC: 3,6% I: 46 800 considered to be one of the most dynamic wine Italy TWC: 17 000 Argentina 21% 15% TWC: 10 150 I: 60 800 FSW: 1 374,20 (8,1%) regions due, in particular, to its “Rhône Valley FSW: 33,60 (0,3%) Rioja 21% 26% TWC: 23 052 AOC: 3,3% Wines, happiness that does not wait” advertising AOC: 6,3% Spain 19% 15% VTF: 173,70 (0,8%) campaign Brazil AOC: 0,5% Chili 18% 11% I: 196 700 Mendoza 15% 12% TWC: 3 550 Argentina FSW: 30,99 (0,9%) Rhône 15% 15% 140 AOC: 12,4% 129 I: 40 800 Bordeaux, TWC: 9 725 New Zealand 13% 11%, 6% 120 1 FSW: 0,10 (0,0%) Italiy 11% 10% Australia 100 I: 22 600 Australia 11% 13% 82 TWC: 4 700 80 77 Champagne 8% 8% FSW: 72,64 (1,5%) AOC: 10,3% Loire 7% 8% 60 2 3 50 languedoc 4% 5% 43 43 42 40 35 Beaujolais, Tuscany 4% 3%, 10% 20 11

Loire Rhône Alsace Others Bordeaux Provence 14 Bourgogne Languedoc Champagne 15 Key figures 2012

70 414 hectares and 5000 wine growing businesses 2nd biggest French AOC wine region in surface area and in production for both conventional wines and Organic 2,863 million hl harvested in 2012 390 million bottles sold in 2011/2012 1,2 billon turnover generated by Rhône Valley AOC wines in 2012 164 countries around the world consumed Rhône Valley wines in 2012 98% of wine drinkers in France know Côtes du Rhône AOC wines

For further information, please contact the Economic Department: Brice Eymard Dominique Toillon Anne Forgeat [email protected] Tél. 33 (0)4 90 27 24 06

For Rhône Valley wineries and trading companies (maisons de négoce), full economic information can be found on the http://www.vins-rhone.com/ espaceAdhérents