Vol. 5 Sept. 20, 2012
SEOUL, the city of traditional culture
Experience Traditional Activities
1. Gallery Mir
2. Yoo’s Family
3. Lock Museum
1 Gallery Mir: Boudoir craft
Destination Gallery Mir Maximum no. of visitors 15
Contact person Director Jeong Eun-ja Contact Tel 82-2-733-6881 e-mail [email protected] Program details Duration Fee (per person) 2 hours Pouch/wrapping cloth/pin cushion (adjustable according to 30,000 ~ 40,000 won making experience the schedule)
Programs Open hours 11:00~19:00 Closed days Sundays Foreign language English, Japanese assistance Payment method Cash or credit card (including Visa Card, MasterCard and other international cards) Reservation Telephone reservation
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Address: 1st fl. 97-5 Sagan-dong, Jongno-gu
Directions: Get out of Exit 1 at Anguk Station of Subway Line 3. Turn right to enter Samcheonggak-gil, pass by Kumho Museum and turn right after the Embassy of the Location Republic of Poland. Go straight for 50m, and the gallery is located at the crossroads.
Parking information: Public parking lot at Gyeongbokgung Palace (parking space available for about 40 large-sized buses)
A craft studio specializing in souvenirs, it exhibits and sells various small decorative items produced using traditional boudoir craft techniques. Editor’s Tip Even beginners can make practical daily items without difficulty following the instructions. It is located in a quiet neighborhood behind the main street of Samcheong-dong, thus visitors can feel a cozy atmosphere.
Recommended for small groups of Japanese tourists or FITs interested in boudoir craft Product A product linked with the tour of leading galleries in Sagan-dong (Gallery Hyundai, Kukje Gallery, Kumho Development Museum, etc.) may be developed. Tip Visitors can see traditional Korean houses and old-style alleys here even without visiting a Hanok (traditional Korean house) village. A tour product linked with Gyeongbokgung Palace may be developed.
Gyeongbokgung Palace Nearby Gwanghwamun Attractions Samcheong-dong, Insa-dong 2 Yoo’s Family: Tea ceremony and Hanbok experience
Destination Yoo’s Family Maximum no. of visitors 20
Tel 82-2-3673-0323/3266
Contact e-mail [email protected]
Homepage www.yoosfamily.com
Program details Duration Fee (per person) Traditional tea sampling/Hanbok (traditional Korean clothes) fitting 30 min 20,000 won and traditional Korean etiquette lesson Tea ceremony/woodblock printing of folk painting/Hanbok fitting and 90 min 40,000 won etiquette lesson Tea ceremony/woodblock printing of folk painting/Hanbok fitting and etiquette lesson/Buchimgae (Korean pancake with various ingredients) 120 min 50,000 won making Programs Kimchi/Buchimgae making 60 min 60,000 won
Open hours 10:00~18:00 Closed days Sundays Foreign language English, Japanese, Chinese, Russian, Malay (prior request required) assistance Payment method Cash or credit card (10% tax added at the time of payment by card)
Reservation Reservation via phone or e-mail (reservation for 2 or more people)
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Address:19 10-gil, Yulgok-ro, Jongno-gu Directions: Get out of Exit 4 at Anguk Station of Subway Line 3. Walk along the street in front of the Public Information and Cultural Center of the Embassy of Japan. Pass by GS LPG Station and cross the street at the Location crosswalk. Turn right after Kyung Hee University Alumni Hall and turn right again at the next alley. Parking information: Street parking around Changdeokgung Palace (parking space available for 4
large-sized buses) Explanation on traditional Korean housing structure is provided so that foreigners who encounter the Korean housing culture for the first time may understand it easily. Effective and integrative programs incorporating a tea ceremony, Hanbok fitting (etiquette experience) and Editor’s Tip food experience The place is known in foreign countries through coverage on Japanese Fuji TV (2010) and House Hunters, a TV series in the United States (2010). As interpretation in many different languages is available, the place can be included in group tourism products Product for these countries. development Recommended for incentive groups that require high-class cultural experience tip Suitable for groups and FITs interested in Korean tea ceremony and housing culture A product linked with accommodation in a traditional Korean house may be developed. Changdeokgung Palace Nearby Insa-dong attractions Bukchon Hanok Village 3 Lock (Soetdae) Museum: Traditional lock experience
Destination Lock Museum Maximum no. of visitors 30
Contact Curator Song Yun-jae
Tel 82-2-766-6494 Fax 82-2-766-3643 Contact e-mail [email protected]
Homepage www.lockmuseum.org
Program details Duration Fee (per person) Traditional key holder making: Reinterpretation of Yeolsoepae, a traditional key holder that was given as 30 min or less 9,000 won wedding presents Lock making: Traditional Korean lock making using actual 60 min or less 24,000 won metal plates Programs Open hours 10:00~18:00 Closed days Mondays Foreign language English, Japanese assistance Payment method Cash or credit card (including Visa Card, MasterCard and other international cards)
Reservation Telephone reservation
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Address: 187-8 Dongsung-dong, Jongno-gu Directions: Get out of Exit 2 at Hyehwa Station of Subway Line 4. Go toward Marronnier Park, pass by it and then turn left. Go straight until you reach the Location crossroads where you can see Dongsung Flower Shop and turn right. Parking information: Short-stay parking in front of the museum (parking space available for one large-sized bus)
‘Soetdae’ in the Korean language means ‘key’. The museum displays various traditional locks and key holders and offers experience programs related to these items. Visitors can learn about the beauty and mechanical wonder of traditional Korean locks at the museum. Editor’s Tip Steel exterior of the museum presents a unique spectacle for tourists. Visitors can make many different kinds of traditional key holders using Maedeup (traditional knot-work), gilt, etc. QR codes are used to provide visitors with detailed information on the exhibits.
Product A product linked with a performance at and tour of Daehak-ro may be developed. development A Hallyu-related product may be developed based on exhibits donated by popular Hallyu stars such as Lee tip Byung-hun.
Marronnier Park, Naksan Park Nearby Daehak-ro attractions Changdeokgung Palace
Enjoy Traditional Performances
1. Salon Concert Namsan II
2. Premium Lunch Concert
3. Full-length Pansori Singing
1 Salon Concert Namsan II
Destination Seoul Namsan Traditional Theater Maximum no. of visitors 20 Tel 82-2-2261-0501~5 Contact
Homepage http://sngad.sejongpac.or.kr
Period Sept. 3 (Mon.) ~ Nov. 27 (Tue.), 2012
Time Mondays and Tuesdays at 20:00 Details Duration About 90 min
Fee 50,000 won (all seats)
October November
1st/2nd Geomungo (6-stringed zither) 5th/6th Piri (pipe)
8th/9th Haegeum (2-stringed fiddle) 12th/13th Pansori (epic chant) Programs 15th/16th Gayageum (12-stringed zither) 19th/20th Ajaeng (7-strined zither)
22nd/23rd Daegeum (bamboo transverse flute) Daegeum 26th/27th (bamboo transverse flute) 29th/30th Piri (pipe)
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Address: 28, Toegye-ro 34-gil, Jung-gu Directions: Get out of Exit 3 or 4 at Chungmuro Station of Subway Line 3 or 4. Walk 200m towards Namsangol Hanok Location Village. It is located within the Hanok Village. Parking information: Public parking lot at Namsangol Hanok Village (parking space available for 2 large-sized buses)
Pungryubang (salon) of the Joseon Dynasty is recreated in the theater where traditional Korean music is played at a kind of Sarangbang (guest reception room at a traditional Korean house). Tea is served along with the musical performance. Visitors can enjoy music and chat with the Editor’s Tip performers casually. Visitors can experience the traditional culture of Pungryubang, which we used to see only in TV dramas and movies, in person. With the cool evening wind and serene atmosphere of traditional Korean houses, the program may be featured Product in a special autumn product. development Suitable for small groups or VIPs due to limited seats tip A Hallyu-related product based on hit historical dramas, which invites tourists to experience traditional Korean houses, may be developed.
Nearby Namsan Hanok Village attractions N Seoul Tower, Myeong-dong 2 Premium Lunch Concert ‘Jami’
Destination Samcheonggak Maximum no. of visitors 70
Tel 82-2-765-3700 Contact
Homepage www.samcheonggak.or.kr Venue Ilhwadang at Samcheonggak Period Sept. 10 ~ Dec. 31, 2012
Details Time Monday through Friday at 11:00 Performance 11:00~11:45 (45 min) Duration Lunch 11:45~12:30 (45 min) Fee R seat 70,000 won / S seat 50,000 won
Date Performers Program details Gang Eun-il (Haegeum), Lee Jeong-yeop Beautiful harmony between traditional music Monday (Guitar) and various musical genres Accoustic Music Project: Combination of Korean and Western music Tuesday Gayageum, Haegeum, guitar, dance, Pansori, through the harmony of the guitar, folk music Daegeum, Sogeum, percussions, Taepyeongso melodies and traditional Korean instruments Ensemble Ryu: Korean people’s inherent sentiments and Programs Yeot (taffy) seller’s scissors, assorted drums, Wednesday culture expressed through traditional songs, Ajaeng, Daegeum, Cheolhyeongeum, dance, dance and music Pansori Arisu: A female folk singer group reinterpretes Thursday Daegeum, Sogeum, Gayageum, singing, traditional Korean folk songs. keyboards, percussions Ensemble Dwitdol: Traditional music adapted to suit the moods Friday Percussions, Piri, Taepyeongso, Gayageum, of modern people Daegeum, Sogeum, Haegeum Address: 3 Daesagwan-ro, Seongbuk-gu Directions: Heading toward Anguk-dong from Gwanghwamun, turn left at the first crossroads and walk along the Samcheong-dong alley. Turn right at the intersection. Follow the ‘Samcheong Tunnel’ sign up the Location hill, and the restaurant is located on the left after the tunnel. Free shuttle bus to Samcheonggak operated (10:00~21:00)
Parking information: Parking lot at Samcheonggak (parking space available for three large-sized buses)
‘Jami’ refers to delicious and nutritious food, and is also a Jeju word for ‘entertainment.’ Traditional Korean music, Korean cuisine and traditional tea can all be experienced at the same time in a Editor’s Tip traditional house where you can immerse yourself in the culture of the past. A wide variety of programs provide visitors with numerous choices. The harmony between traditional Korean music and contemporary music easily appeals to foreign visitors.
Suitable for small groups and VIPs Product A Hallyu-related product may be developed as the place has been a main filming location for several popular development TV dramas (eg. Gourmet, Feast of the Gods). tip A product based on the theme of Korean tradition linked with traditional tourist attractions in neighboring areas (Seongbuk-dong, Samcheong-dong, etc.) may be developed.
Nearby Samcheong-dong, Insa-dong, Bukchon Hanok Village attractions Gyeongbokgung Palace, Gwanghwamun 3 Full-length Pansori Singing
Destination National Theater of Korea Maximum no. of visitors 407
Tel 82-2-2280-4114 Contact Homepage www.ntok.go.kr Venue Small Hall Dal Period Once a month starting Sept. 22, 2012 Details Time Oct. 27, Nov. 24 and Dec. 31 at 3 PM Duration 3~4 hours Fee 20,000 won (all seats) The most prestigious Pansori (epic chant) performance of the National Theater of Korea, which has been running for 28 years Performed by master singers including those designated as Important Intangible Cultural Assets and those who have won the president’s prizes at major Pansori competitions around the country Dates Program details
Address: 14-67 Jangchung-dong 2-ga, Jung-gu Directions: Get out of Exit 6 at Donguk Univ. Station of Subway Line 3. Go left with the exit behind you and get on one of the Namsan circulation buses (82-2, 03, 05) at Location the bus stop on the right-hand side of the crosswalk. Parking information: Parking lot at the National Theater of Korea (parking space available for around 30 large- sized buses)
An opportunity to enjoy a performance of authentic Pansori designated as an Intangible Cultural Heritage of Humanity by the UNESCO Editor’s Tip Audience can feel the unique beauty of Pansori accompanied by the rhythms of Buk (drum) played by Gosu (drummer). Performers spark reactions from the audience, enhancing the excitement of the performance.
Product Suitable for special groups of visitors including those involved in the arts or academic fields development A product linked with a tour of Namsan (eg. N Seoul Tower) may be developed. tip
Nearby N Seoul Tower, Seoul Animation Center, Namsan Hanok Village attractions Myeong-dong, Namdaemun
Seoul Traditional Markets
1. Garak Market
2. Ttukdo Market
3. Sinwon Market
1 Garak Market
Destination Garak Market Address 600 Garak-dong, Songpa-gu Tel 82-2-3435-1000 Contact Open hours 00:00~24:00 Closed days Open throughout the year
Homepage www.garak.co.kr
Where to go
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Address: 600 Garak-dong, Songpa-gu
Directions: Get out of Exit 1 at Garak Market Station of Subway Line 3 or 8. Go straight and enter the South Gate Location of the Market.
Parking information: Parking lot near the North Gate of Garak Market (parking space available for about 3 large- sized buses)
It is the first and largest public wholesale market that sells a wide array of products (agricultural and marine products, fruits and vegetables, meat, etc.). Editor’s Tip Visitors can experience the lively atmosphere of Korean traditional markets here. The market is equipped with numerous convenience facilities including a lounge, restrooms and restaurants.
The market is open 24 hours a day, so visitors can come in the night time to experience the night market. Visitors can watch the on-site auction at the market, and a special market tour incorporating the auction site Product may be developed. development Recommended as a destination for industrial tours of tourist groups interested in distribution of agricultural tip and marine products As the market is very large, visitors need to figure out the map and relevant information through the homepage and plan their trip ahead of their visit.
Lotte World, Seokchon Lake Nearby Olympic Park attractions Munjeong-dong Rodeo Street 2 Ttukdo Market
Destination Ttukdo Market
Address 335-15 Seongsu 2-ga 1-dong, Seongdong-gu
Contact Tel 82-2-464-4426
Open hours 09:00~23:00 Closed days 2nd and 4th Sundays of each month
Where to go
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Address: 335-15 Seongsu 2-ga 1-dong, Seongdong-gu
Directions: Get out of Exit 3 at Seongsu Station of Subway Line 2. Go right and walk for 10 min. Location Parking information: Public parking lot at Ttukdo Market (parking space available for two large-sized buses)
‘Ttukdo’ is an old name of Ttukseom. The market has a history of more than 50 years. In the market, various shops are located on both sides of a broad street. Editor’s Tip Multiple entrances and information center within the market facilitate convenient shopping. Well-organized signboards and arcade make the market environment more pleasant. A flea market that is opened each month adds to the traditional atmosphere of the market.
A large, modern-style supermarket is located near the market, and visitors can visit and compare the two Product different types of markets. development A product incorporating a late-night snack experience may be developed as the market’s food alley is tip operated until early morning. A product linked with Hangang Park located right next to the market may be developed.
Seoul Forest Nearby Ttukseom Hangang Park attractions Konkuk University area 3 Sinwon Market
Destination Sinwon Market Address 1587 Sinwon-dong, Gwanak-gu Contact Tel 82-2-854-5453 Open hours 09:00~22:00 Closed days 2nd Tuesday of each month
Where to go
<1,000-won Pork Cutlet>
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Address: 1587 Sinwon-dong, Gwanak-gu
Directions: Get out of Exit 4 at Sillim Station of Subway Line 2. Walk for 5 min and cross the Location Dorimcheon Bridge. The market is located on the left- hand side at the end of the bridge.
Parking information: Parking lot at Sinwon Market
(parking space available for 3 large-sized buses)
There is a walking path along the Dorimcheon Stream and a park located near the market. Large guide maps and well-organized traffic flow help make shopping easier for visitors. Editor’s Tip Numerous eateries specializing in food items including Sundae (Korean-style sausage) and Gopchang (beef or pork intestines) are located here.
Product A product linked with the Seoul National University campus located near the market may be developed. development Large parking lot enables visits by large tourist groups. tip A food tour product linked with the nearby Sundae Town may be developed.
Seoul National University campus Nearby Mt. Gwanaksan, Boramae Park attractions Sillim-dong Sundae Town
Special Recommendation
1.2012 Seoul Lantern Festival
2. 2012 Gangnam Festival
3. Seoul Museum of Art
1 2012 Seoul Lantern Festival
Title 2012 Seoul Lantern Festival Nov. 2 (Fri.) ~ 18 (Sun.), 2012/ 17 days Period at 17:00~23:00 Event outline Place 1.5km section around the Cheonggyecheon Stream (Cheonggye Plaza ~ Seungyo Bridge) Homepage Seoullantern.visitseoul.net/blog.naver.com/seoullantern e-mail [email protected] Theme 'Roots of Seoul, Life of Our Ancestors'
Scope Festival of more than 30,000 lanterns from Korea and overseas Lighting ceremony, exhibition of lanterns from various countries, experience/supplementary Programs Details programs Theme 1. Map of Hanyang, Capital City of Joseon (theme lantern) Theme 2. Stories from the 600 Year History of the Joseon Dynasty Sub-themes Theme 3. Daily Lives of the Common People Theme 4. Seoul Unraveled before You
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Making and launching of lanterns on the Cheonggyecheon Stream Lantern of Hope making Period: 17:00~22:00 Nov. 2 ~ 18, 2012 Place: Gwanggyo Gallery Production of a snake figure in commemoration of the year of the snake in 2013 and attachment of wish notes to it Wish Notes for 2013 Period: 17:00~22:00 Nov. 2 ~ 18, 2012 Place: Gwanggyo Gallery Programs Building of the Wall of Lanterns to wish for the inclusion of Seoul’s key monuments, Wall of Lanterns representing the including Seoul Fortress, in the UNESCO list of World Cultural Heritage sites fortress wall of Hanyang Period: 17:00~22:00 Nov. 2 ~ 18, 2012 Place: Gwanggyo Gallery Coloring and making of traditional lanterns Traditional lantern making Period: 17:00~22:00 Nov. 2 ~ 18, 2012 experience Place: Gwanggyo Gallery
To Cheonggye Plaza Exit 4 at City Hall Station of Subway Lines 1 or 2 Entrances: Exit 4 or 5 at Jonggak Station of Subway Line 1 Exit 2 or 3 at Euljiro 1-ga Station of Subway Line 2 Cheonggye Plaza Exit 5 at Gwanghwamun Station of Subway Line 5 To Samilgyo and Seungyo bridges Samilgyo Bridge Exit 12, 13 or 14 at Jongno 3-ga Station of Subway Seungyo Bridge Line 1, 3 or 5 Location Exit 1 or 2 at Euljiro 3-ga Station of Subway Line 2 (3 entrances or 3 in total) Exit 3 or 4 at Euljiro 4-ga Station of Subway Line 2 or 5 Exit 6 or 7 at Jongno 5-ga Station of Subway Line 1
Parking information: Street parking in front of Dongwha Duty Free Shop (parking space available for 9 large-sized buses) and off-street parking lot in Jeokseon-dong (parking space available for 30 large-sized buses) 2 2012 Gangnam Festival
Title 2012 Gangnam Festival Period Oct. 2 (Tue.) ~ 7 (Sun.), 2012 Event Key events K-Pop Concert, Gangnam Grand Sale, International Peace Marathon, Gangnam Fashion Festival outline Contact Seo Jeong-min (Gangnam-gu Office) Phone 82-2-2104-1259
Homepage www.fashionfestival.or.kr K-Pop Concert by global superstars including Girls’ Generation and Super Junior held amidst the worldwide wave of Hallyu Date: 19:00~21:00 Oct. 7 (Sun.), 2012 K-Pop Concert Place: Special stage at Yeongdong-daero in front of KEPCO Participants: K-Pop stars who belong to entertainment agencies located in Gangnam-gu (Girls’ Generation, Super Junior, etc.) ‘Gangnam Grand Sale’, featuring a maximum of 60% discount at major department stores, accommodations, restaurants, performance venues, etc. in Gangnam-gu, will be held during the festival period. Period: Oct. 2 (Tue.) ~ 7 (Sun.), 2012 Gangnam Grand Places: Entire district of Gangnam-gu Sale Details: A total of 317 shops and institutions including department stores, shopping malls, accommodations, restaurants and cultural facilities located in Gangnam-gu will participate in the event during the festival period. (Please refer to the homepage for the list of participating shops.) A marathon held to promote global peace and send messages of hope to people in need around the world Date: 08:00~16:00 Oct. 3 (Wed.), 2012 Place: Yeongdong-daero in front of COEX Programs -Part 1: Prior events (opening performance, stretching exercise, etc.) -Part 2: Official events (opening ceremony, opening speech, congratulatory address, International fund donation, performance commemorating the 10th anniversary of the event) Peace Marathon -Part 3: Marathon (full, half, 10km, 5km/ awards ceremony, prize lottery, congratulatory performance) Number of participants: Approximately 10,000 Entry fee: 20,000 won For further information and registration, please visit the event homepage (www.peacemarathon.co.kr). Programs A global festival organized for domestic and foreign tourists as well as citizens of Gangnam- gu, under the aim of fostering up-and-coming fashion talents and promoting the fashion industry Period: Oct. 4 (Thu.) ~ 6 (Sat.), 2012 Place: Special stage at the outdoor plaza of COEX Programs Category Date Time Program details Opening Ceremony: Opening announcement, 18:00~19:30 congratulatory message, congratulatory presentation Oct. 4 blending performance and fashion show 19:30~21:00 Gangnam New Fashion Designer Contest 11:00~12:00 Fashion Show by Citizen Models Gangnam Trend Fashion Show: Fashion show introducing the Oct. 5 newest trends in weddings, Hanbok (traditional Fashion Festival Main 18:00~20:00 events Korean clothes) and jewelry businesses that represent the fashion industry in Gangnam 14:00~16:00 Fashion Design by Citizens International Fashion Show: Fashion show Oct. 6 18:00~20:00 comprising diverse fashion cultures from Gangnam- gu’s sister cities in Korea and foreign countries 20:00~20:20 Closing Ceremony Fashion Market
Auxiliary Experience Zone (clothes making demonstration and experience) Oct. 4~6 11:00~18:00 events Showcases by citizen models and citizen fashion designers Performances
3 Seoul Museum of Art
Destination Seoul Museum of Art Tuesday ~ Friday 10:00~20:00 Closed Open hours Saturday and Sunday 10:00~19:00 (10:00~18:00 in winter) Mondays days Museum day (1st and 3rd Tuesdays of each month) 10:00~10:00 How to visit Fee Free Homepage Sema.seoul.go.kr Contact Curator Oh Hyeon-mi Phone 82-2-2124-8924
It holds special exhibitions with works by Korean artists representing different generations, such as the SeMA Blue Exhibition of young Korean artists, SeMA Gold Exhibition of leading artists and SeMA Green Exhibition of veteran artists. The museum organizes the Seoul International Media Art Biennale, special exhibitions About SeMA of foreign artists in exchange with major foreign museums and international exhibitions to introduce current trends in the global art scene. Its location in Jeongdong-gil, a site of great cultural and historical significance in downtown Seoul, helps visitors to enjoy a romantic historical environment and artistic satisfaction. Museum Library: The library with a wide variety of collections related to fine arts including books, catalogs and DVDs is open to the public. Convenience Cafeteria: Visitors can enjoy snacks, beverages and music at the museum cafeteria that facilities also presents a magnificent view. Art Shop: It displays and sells various cultural goods and specially designed souvenirs. Museum information
7th Seoul International Media Art Biennale Theme: Spell on You Period: Sept. 11 (Tue.) ~ Nov. 4 (Sun.), 2012 Main exhibition Venue: Main building of the Seoul Museum of Art in September Admission fee: Free Exhibits: Video, installation and media works by 49 teams of renowned media artists from 20 countries
Address: 37 Seosomun-dong, Jung-gu Directions: Get out of Exit 1 at City Hall Station of Subway Line 1 and turn left in the direction of Jeongdong-gil. Walk for 5 min and the museum is located next to the Seosomun Annex of Seoul Location City Hall. Parking information: Parking lot at Lotte Hotel (parking space available for 30 large-sized buses) and street parking at Taepyeong-ro (parking space available for 3 large-sized
buses)
A walking tour product may be developed along the path leading from the Seoul Museum of Art near Deoksugung Palace to the Seoul Museum of History near Gyeonghuigung Palace combining the themes of Product history, culture and art. development A cultural tour product linked with the Miso performance at Chongdong Theater may be developed. tip A new special tour course may be developed for foreign tourists with refined cultural taste. The museum provides docent service. Interested groups are requested to make reservations in advance.
Seoul Plaza, Gwanghwamun, Cheonggyecheon Stream Nearby Deoksugung Palace, Jeongdong-gil, Chongdong Theater attractions Myeong-dong
Seoul, the City of Traditional Culture Vol. 5
Date of Publication: 20 September 2012 Publishing Organization: Seoul Tourism Organization Planning and Production: Tourism Marketing Team
15th Fl. Ssangyong Bldg. 24-1 Jeo-dong 2-ga, Jung-gu, Seoul 100-748 Korea T. +82-2-3788-0878 E. [email protected]