FY 2011 Specialty Crop Block Grant Program – Farm Bill New Mexico Department of Agriculture 3rd Annual Report AMS Agreement: 12-25-B-1084 Project Coordinator Felicia C. Frost, Marketing Specialist (575) 646-4929
[email protected] Original Submission: 12/12/13 Second Submission: 12/16/13 Table of Contents for 12-25-B-1084 Project 2: New Mexico Wine Consumer Awareness Program, Final Report, pg. 1 Project 3: Food Service - Promoting New Mexico Specialty Food and Beverage Products, Final Report, pg. 4 Project 4: New Mexico Specialty Crop Traceability Initiative – Outreach and Educational Seminars, Final Report, pg. 11 Project 5: New Mexico Green Chile Promotion, Final Report, pg. 21 Project 6: New Mexico Specialty Crops at Tradeshows, Final Report, pg. 24 Project 7: Good Handling Practices and Good Agricultural Practices Audits, Final Report, pg. 27 Project 8: Food Safety Education for Home-Based Food Processors, Final Report, pg. 29 -1084 Project 2: New Mexico Wine Consumer Awareness Program, Final Report Project Summary The New Mexico Wine Growers Association (NMWGA) saw the need for this program evidenced in a poll of New Mexico residents, the majority of who did not know that New Mexico produces wine. Of those who did know that New Mexico produces wine, most thought it only as novelty wines and non‐award winning New Mexico wines have only 4‐6% market share within our own state. This provided the industry an opportunity for growth. The initial purpose for this project was to create awareness, education, and knowledge of the New Mexico wine industry by actively engaging novice and potential wine consumers in an open and casual exchange.