2011 Stratplan Adjusted:Layout 1 10/31/12 10:15 AM Page 1

2011_stratplan_cover:Layout 1 7/25/11 1:55 PM Page 2

SEIZING OPPORTUNITIES FOR ATHLETICS & RECREATION AUGUST, 2011 2011_stratplan_adjusted:Layout 1 10/31/12 10:15 AM Page 1

SEIZING OPPORTUNITIES FOR ATHLETICS AND RECREATION 2011_stratplan_adjusted:Layout 1 10/31/12 10:15 AM Page 2

SEIZING OUR MISSION: To provide OUR VISION: To be OPPORTUNITIES exceptional, diverse, and recognized as a leader in FOR well-supported recreational Canadian Interuniversity ATHLETICS & and high performance Sport and campus interuniversity sport recreation through RECREATION opportunities for students innovative and diverse is both a vision document within a collaborative programming, exceptional and strategic planning environment that fosters the ethical leadership and framework to advance the achievement of one’s student involvement, and mission of the Department individual potential. outstanding success within the context of the amongst our peers. University of Waterloo and the Sixth Decade Plan. 2011_stratplan_adjusted:Layout 1 10/31/12 10:15 AM Page 3

Think Pink - The Department’s Think Pink campaign raised over $20,000, provided an integrated promotional framework, and contributed to increased fan support at games. 2011_stratplan_adjusted:Layout 110/31/1210:15AMPage4 achieve ourmission the University, isvitalto Department andacross team, bothwithinthe Working together asa COLLABORATION individuals exhibit respect for We must atalltimes RESPECT decisions andconduct principles must guideall Moral andethical INTEGRITY OUR CORE VALUES:

4 WATERLOO | ATHLETICS AND RECREATION > Championships Cricket and University the CanadianCollege celebrates winning Cricket Club The uWaterloo groups to achieve our important stakeholder actively involve other It isvitalto target and exclusively. our students, althoughnot Ourprimaryfocus ison WHO WESERVE: accountability communication, and support openness, We must encourage and TRANSPARENCY out ourmission stakeholders incarrying students andother service above selfto our work anddemonstrate We must have passion for EXCELLENCE COMMITMENT TO community plays an community. Ourlocal members ofourcampus alumni whoare vital include faculty, staff, and Secondary target groups student community. overall experience for our mission andenhance the 2. Maintain theself- 1. Focus onthesituation, relationships: build strong working communication skillsand University to foster good were adopted by the The following principles WORKPLACE: UWATERLOO PRINCIPLES OFTHE the person issue, orbehaviour, not esteem ofothers conﬁdence and self- may utilize ourfacilities. who attend ourgamesor students, orsimplyfans our programs and businesses whosupport whether itbelocal advancing ourmission important role in 5. Lead by example 4. Take initiative to make constructive3. Maintain relationships things better 2011_stratplan_adjusted:Layout 1 10/31/12 10:16 AM Page 5

DEPARTMENT STAKEHOLDERS: STUDENTS ARE AT THE CORE

CIS OUA

R+T PARK MEDIA

ONSTER HOOPS AT HALF TIME AIRPLANE TOSS AT HAL n o FACULTY & STAFF s o i e e c t c i a i v ffi r c O e o S s | s e

A s c

e l t

c o n

P e

t e

u a

COMMUNITY d o

u u

s t

e S

s a

u i ’

e R

l STUDENTS

r i

x E ALUMNI & PARENTS 2011_stratplan_adjusted:Layout 110/31/1210:16AMPage6 background, andskilllevel. every discipline, cultural classroom for students in experiences outsidethe and importantleadership vibrant mosaicofactivity Department supportsa communal spirit”.Infact, the and providing afocus for from avariety ofdisciplines jumper, drawing participants Downey asa“boundary former President James sports was describedby The role ofathletics and EXPERIENCE UNIVERSITY THE COLLECTIVE CONTRIBUTING TO

6 WATERLOO | ATHLETICS AND RECREATION CAMPUS LIFEANDMAKESTHEUNIVERSITYOFWATERLOO ATHLETICS ANDRECREATION CONTRIBUTES GREATLY TO > Campusrecreation > Largest student employer > More than30,000 A BETTERPLACE TO STUDY, LIVE,ANDPLAY experience. overall educational that contribute to the leadership opportunities provides meaningful employees. 1,000 parttimestudent positions andmore than of student leadership on campuswithhundreds participants/year. almost 19,000 intramural programs, including campus recreation registered participantsin President, University ofWaterloo Feridun Hamdullahpur, > Participating invarsity > Almost 600student- alumni. in thesuccess ofmany a team whichisreﬂected importance ofworking as life lessons andthe sports teaches valuable programs inCanada. the most broadly based 32 varsity sports,oneof athletes competing across > Ourcoaches are cases lasts alifetime. experience thatinmany meaningful student to avery personaland retention andcontribute help withstudent student-athletes. Coaches important mentors for than coach; they are right whodomuchmore educators intheirown exceptional teachers and 2011_stratplan_adjusted:Layout 110/31/1210:16AMPage7 MY ATHLETICS EXPERIENCETAUGHT ACCOUNTABILITY, ANDDISCIPLINE ME VALUES LIKE LEADERSHIP, Waterloo alumnus < Championships. factor inguidingherteam to aberthinthe2010CIS Field Hockey human qualities,leadership, andoverall performance. Jess was akey awarded theCIS WilsonGail Award whichrecognizes exceptional student-athletes whocompete for Waterloo. Jess was recently Co-chair oftheInteruniversity Council whichrepresents almost 600 ﬁeld hockey team andwithintheDepartment,includingherrole asa Jessica Lawson (pictured right)–isanaccomplished leaderonher

> campus. student ledclubson class, oneofthemany participate inanarchery Waterloo students

7 WATERLOO | ATHLETICS AND RECREATION 2011_stratplan_adjusted:Layout 1 10/31/12 10:16 AM Page 8

< President Feridun Hamdullahpur models his new jersey presented by Warrior Basketall Players Colleen Quinlan (left) and Laura Bossers at the 2011 < President Feridun HamdullahpurPresident’s Golf Tournament.

“We are proud that the University of Waterloo offers one of Canada’s largest and most diverse athletics and campus recreation programs with 32 varsity teams, 600 student-athletes, and more than 30,000 registered participants across 175 campus recreation programs. Our students are provided with opportunities to improve their physical health, learn valuable leadership and teambuilding skills, and achieve their individual potential – altogether while achieving excellence in the classroom; one in four of our student- athletes is an Academic All-Canadian, maintaining an academic average of at least 80 percent while committing themselves to the highest levels of athleticism and representing the University of Waterloo < The redevelopment of with distinction. ‘Seizing Warrior Field with a new Opportunities for grandstand, turf field , and Athletics and Recreation’ lights will provide a better < environment for our is an exciting blueprint students, expanded for the future of the programming, and Department.” revenue generating – Feridun Hamdullahpur opportunities. 2011_stratplan_adjusted:Layout 110/31/1210:16AMPage9 2. Implementanew modelto deliver 1. Expandanddeploy resources focus inthree key areas: This planarticulates theneedto brings to theUniversity ofWaterloo asa of theimportantcontribution thattheDepartment This planalsoprovides thereader withanunderstanding mission andvisionfor theDepartment. bring focus to theDepartmentbaseduponrenewed This documentoutlineskey prioritiesandactionswhich AREAS OFFOCUS communication efforts. administration andstaffing; and renewal andexpansion; strategically –includingfacility maintains ourbreadth of interuniversity athleticsthat AND OURATHLETIC FACILITIES HAVE TO BEIN WATERLOO ISAWORLD-CLASS UNIVERSITY KEEPING WITHTHAT LEADERSHIP 3. Strengthen ourabilityto service Waterloo SeniorAdministrator student-athletes andteams. support for –andsuccess of–our programming, whileincreasing the expanded partnerships. enhanced customer service, and through innovative programming, and wellness needsofstudents the growing recreational, sport, course ofimplementation. external factors thatwillnodoubtchangeduringthe document thatwillbeinfluenced by many internal and This documentisintended to bealiving,breathing service to ourcommunity. pillar ofstudent engagement,institutional pride, and standards ofpeerinstitutions. best practices, benchmarks,and both internally, aswell asagainst as well asto measure ourprogress vision, itisvitalto provide thisfocus In order to fulfillourmission and

9 WATERLOO | ATHLETICS AND RECREATION 2011_stratplan_adjusted:Layout 1 10/31/12 10:16 AM Page 10

BUILDING ON PARTICIPATION IN ATHLETICS AND SUCCESS RECREATION CONTRIBUTES TO A RICHER The Department, like the university, has AND DEEPER UNIVERSITY EXPERIENCE experienced tremendous growth and Waterloo Senior Administrator accomplishments over the past 50+ years; however, significant potential exists to achieve greater success and more effectively meet the growing and changing needs of our students and other stakeholders. Whether it be providing better access to campus recreation programming and wellness opportunities for the general student population, or bringing home more provincial and national championships to Waterloo, this plan addresses the key strategies and inputs that will be required to achieve this potential. Success breeds success and in order to achieve our objectives we must foster an environment that attracts talented student- athletes, coaches, and student leaders who will contribute to a cycle of excellence. This plan draws on extensive stakeholder input and research conducted over the past 18 months including students (both participants and non- participants), Departmental staff and student program leaders, interuniversity athlete council, coaches, alumni, and senior university administration. 2011_stratplan_adjusted:Layout 110/31/1210:16AMPage11 ARE ACADEMICALLY ACCOMPLISHED ANDWHOCAN OUR AIMISTO DEVELOP STUDENT-ATHLETES WHO COMPETE FORCISNATIONAL CHAMPIONSHIPS Waterloo Coach < Waterloo. of theUniversity of the success andreputation from, andcontribute to, University. We benefit well asthatofthe Department’s mission as order to fulfillthe Collaboration isvitalin University ofWaterloo. complex structure atthe exists withinavibrant and student service unitthat The Departmentisa DRIVERS KEY INTERNAL in therafters ofthePhysical Activities Complex A permanentlegacyofWarrior success andtradition hangs 7. Institutional supportof 6. Alumniengagement Services5. Student 4. Projected growth in 3. Renewed emphasison 2. New student success 1. SixthDecadePlan evolution include: role intheDepartment’s Key inputsthatwillplay a excellence model Advisory Committee administration senior levels of student engagementat (e.g. internationalization) demographic patterns student enrollment and

11 WATERLOO | ATHLETICS AND RECREATION 2011_stratplan_adjusted:Layout 110/31/1210:16AMPage12 3. Governance ofinteruniversity sport 2. Current andprojected growth inthe 1. Competitive pressures from peer execution ofthisplan. These include: have animpactonthedevelopment and the scope oftheUniversity ofWaterloo A variety ofimportantdrivers outside KEYEXTERNALDRIVERS 12

expansion andprogram support. engagement through facility student wellness andstudent institutions whoare investing in WATERLOO | ATHLETICS AND RECREATION business development opportunities). and collaborative partnershipand communities (creating bothdemand Waterloo business andresidential Athletics (OUA). For example: Sport (CIS) andOntarioUniversity through CanadianInteruniversity TRINITY WESTERN WILFRID LAURIER Athletic Awards by School Excerpted from 2009-10 CISreport WATERLOO MCMASTER CARLETON WESTERN WINDSOR RYERSON ALBERTA QUEEN’S GUELPH ACADIA REGINA MCGILL BROCK UOIT $45,750 $60,750 $93,800 $116,766 $139,400 IT ISVITAL TO HAVE SYNERGY BETWEEN STUDENT-SERVICES (ATHLETICS) AND $177,415 $218,800 $222,254 THE ACADEMIC ENTERPRISE 4. Societalfocus onhealthandwellness, - Implementation ofnew SportModelin - Evolution ofathletic scholarship $265,650 sports Performance” sports,and “Competitive” “Market Driven” sports,“High OUA whichclearlydelineates between Waterloo to attract thebest student-athletes to policies creating competitive pressures $286,060 Waterloo. amongst incoming students to creating greater expectations Waterloo SeniorAdministrator $299,000 $317,695 $437,268 $438,672 $549,602 OUA $640,510 CIS < student-athletes. funding to non-athletic other scholarships and academic and $541,811 in to OUA athletes, in athleticawards additional $17,366 provided an Waterloo also to CISathletes. awards provided athletic ﬁnancial the value of of 51CISschoolsin Waterloo ranks 39 2011_stratplan_adjusted:Layout 1 10/31/12 10:16 AM Page 13

SOME PEOPLE ARE NOT AWARE OF THE FULL VARIETY OF SERVICES OFFERED THROUGH THE DEPARTMENT

Student survey respondent

Student demand > for wellness and conditioning has exploded; meeting both current and future needs is a strategic priority. 2011_stratplan_adjusted:Layout 110/31/1210:16AMPage14 2. “Providing effective support 1. “Enhancingthequalityof the SixthDecadePlan: following objectives articulated in help theUniversity meetthe role to play andiswell positionedto The Departmenthasanimportant 3. A dynamic,integrated living and 2. Excellence, pursuedand 1. ExperientialLearning to distinguish theDepartment: the SixthDecadePlanalsowillhelp established “to distinguish UW”in The following guidingprinciples achieve ourmission andvision. Recreational Services inorder to Department ofAthletics and focus thestrategies ofthe guiding principlesandobjectives to The SixthDecadePlanprovides the OUR GUIDINGFRAMEWORK THE SIXTHDECADEPLAN– 14 experiential learning…” through deeper integration of student experience andlearning strong alumni/ae links withUW.” student life andthe formation of services to enhance thequalityof supported inallactivities competencies personal andprofessional develops andenhances students’ learning environment that WATERLOO | ATHLETICS AND RECREATION YOUR MISSION SHOULDFOCUSONDEVELOPING THE HIGHEST STANDARDS OFEXCELLENCE WITHIN WHOLE STUDENT ANDSTRIVE FORTHE > > Promote aculture offaculty and > > Increase therole ofstaff as process: contribution to theUWeducational academic staff involvement inand 5. to students.” and service learning; excel inservice participation involunteer activities health, wellness; actively promote body…including social,cultural, civic; in engagingitsstudent public institutions inNorthAmerica “UW willbealeaderamongitspeer engagement isapriorityatUW”and “Recognize thatstudent 4. StudentEngagement– and socialinfrastructure…” staff andbuildadditionalphysical increase thesize ofitsfaculty and maintaining quality, UWwillhave to “To accommodate thisgrowth while 3. Size -Total FTstudents: President Emeritus,University ofWaterloo coaching atevery contact point” feedback, excellent service and classroom by role modeling, student learningoutsidethe Encourage staff participateto in mission staff aspartnersintheacademic other academicdevelopment Engage staff incurriculum and teachers student advisors,mentors and 2005: 24,000 >2017:32,000 Staff–“Recognizing non- THE SIXTHDECADEPLAN Governor General David Johnston, using various methods…” “Connecting withalumniand friends associations andbusinesses...” “Engaging residents, neighbourhood 8. Community Engagement 7. AlumniEngagement–“Engaged > Abilityto buildrelationships andto > 6. UWGraduates –“UWwillproduce work effectively in teams” improvement andassessment Commitment to continuous interaction, etc.” opportunities for social and development, aswell as recruitment, research, athletics, Faculties, students, CECS, opportunities, engagementwith volunteer andmentorship after graduation; thiswillinclude order for alumnito stay connected engagement opportunitiesin mission, by: Expandinglife-long of theSixthDecadePlanandUW’s involve alumnito achieve thegoals UW. To thisend,theUniversity will alumni are vitalto thesuccess of distinguishing characteristics: possess thefollowing well-rounded graduates…who 2011_stratplan_adjusted:Layout 110/31/1210:17AMPage15 < < giving backto thecommunity. the student experience atWaterloo and contributed immenselyto improving as aTop40under40 recipient. Shehas was recently honoured by The Record student leaderintheDepartmentwho Emma Glofcheski -Emmaisaco-op Outreach visit. participates inaTeam-Up Community Dan Sniderfrom theMen’s Rugby team

< < classroom andbeyond. rounded contributions inthe Waterloo, basedonhiswell- engineering co-op student at recently honoured asthetop academic interests. J.S. was with hisentrepreneurial and has combined hispassion for sport exceptional student-athlete who J.S. isashiningexample ofan member oftheWarrior Golfteam. year Engineeringstudent whoisa Johnston isJ.S. Rancourt, a5th Waterloo President David Pictured withpast University of and Bounce Across Jamaica Warrior Soccer team, EmmaGlofcheski, jerseys found anew team thanksto the Game-worn Waterloo Warriors soccer

15 WATERLOO | ATHLETICS AND RECREATION 2011_stratplan_adjusted:Layout 1 10/31/12 10:17 AM Page 16

A MODEL OF EXCELLENCE STARTS WITH GREAT LEADERSHIP

Student-Athlete

FROM PLAN TO ACTION

What will it take to ensure the successful implementation of this plan?

1. Shared understanding of, and commitment to, the mission and vision for the Department across the University

2. Acceptance of new ways of thinking and doing business that is strategic and focused

3. Securing the appropriate resources and tools to accomplish the vision

4. Realignment of current Department structure to optimize resources

5. Continued development of effective strategic controls throughout the Department > Waterloo’s golf program is a model of excellence led by exceptional coaches and mentors in Dave Hollinger, Jack Pearse, and Carla Munch. All three of these coaches were selected to lead Canada’s FISU (World University Games) teams in Spain. The Warrior men’s and women’s golf teams were recently ranked in the top 10 in the inaugural national rankings by the Royal Canadian Golf Association (RCGA). 2011_stratplan_adjusted:Layout 110/31/1210:17AMPage17

success oftheWarrior program. Sonnenburg were membersofTeam Canada, andkey leaders in the bronze medalﬁnishinTurkey. Warrior captainsChris Ray andKyle of theFISU(World University Games) staff thatledCanada a to Warrior men’s hockey coach BrianBourque recently was amember > < championships inSpain. FISU (World University) represented Canadaatthe golf champion;Both the reigning OUA individual champion. Garrett Rankis and OUA women’s golf Female Athlete-of-the-Year two-time reigning Waterloo TiffanyTerrier isthe

17 WATERLOO | ATHLETICS AND RECREATION 2011_stratplan_adjusted:Layout 110/31/1210:17AMPage18

18 WATERLOO | ATHLETICS AND RECREATION VITAL, BUTSTRATEGIC DECISIONSINHOW THESE SPORTS ARERESOURCEDSHOULD WATERLOO’S DIVERSITYOFSPORTS IS Waterloo SeniorAdministrator BE CONSIDERED < and BlackDay the fans atthe2010 Gold Warrior cheerleadersrally 2011_stratplan_adjusted:Layout 110/31/1210:17AMPage19 The following are high-level strategies withineachofthree key areas. CORE STRATEGIES . Develop longterm business plan 1.5 Develop comprehensive budget 1.4 Enhance internal stakeholder 1.3 Undertake staffing analysis 1.2 Renew andexpand physical 1.1 EXPAND AND DEPLOY1.0 STRATEGICALLY RESOURCES activities) development (fundraising through bothservices and to develop incremental revenues objectives achieve Departmental needs analysis inorder to contribution to student success Department’s activitiesand stakeholders regarding the opportunities andeducate leverage collaborative communications to better modiﬁed positions strategic additionofnew and/or implementation planfor the responsibilities and including realignment ofjob of SixthDecadePlan student demandsandobjectives infrastructure to meetgrowing . Attract, retain, anddevelop 2.7 Develop systematic team-based 2.6 Develop consistent and 2.5 Develop systematic evaluation 2.4 Engagestudent athletes inthe 2.3 ExpandAthletic Financial 2.2 Alignthedelivery andsupport 2.1 INTERUNIVERSITY 2.0 (coaches) interuniversity leadership stewardship plan alumni cultivation and materials messages andmarketing integrated recruitment the success ofevery IUprogram framework to measure andtrack model development ofanexcellence to uWaterloo attract thetop student-athletes Awards intargeted sportsto has beenadopted OUA sportmodelreview that interuniversity sportswiththe of University ofWaterloo ATHLETICS INTERUNIVERSITY NEW MODELTO DELIVER ATHLETICS –IMPLEMENTA 3.0 STRENGTHEN OURABILITY . Provide more focused customer 3.5 Develop systematic feedback 3.4 Expandtherapy andwellness 3.3 Expandandpiloton-campus 3.2 Conduct userneedsanalysis 3.1 NEEDS OFSTUDENTS SPORT, ANDWELLNESS GROWING RECREATIONAL, TO SERVICE THE service driven approaches recreation usersatisfaction student-athlete andcampus mechanisms to measure model services through new business experience the qualityofstudent partnerships to better support Planning process within scope ofFacility Master

19 WATERLOO | ATHLETICS AND RECREATION 2011_stratplan_adjusted:Layout 110/31/1210:17AMPage20 development of strategy. approach to the context andmission based provide theappropriate This isnecessary to students, coaches, etc.). administration, staff, the institution (e.g. senior Department heldacross perspectives ofthe about thedifferent serves to educate readers document, thisplanalso being astrategic University. Inaddition to Department withinthe mission andvalues ofthe commentary onthe as well asthoughtful and includestrategic input development ofthisplan contributed to the information have The following sources of implemented. this plandevelops andis feedback isencouraged as document, andcontinued This isnotastatic Department stakeholders. of Waterloo and on key internal University this planwithanemphasis feedback hasinformed both formal andinformal An extensive amountof TO THISPLAN SOURCES OFINPUT 20 WATERLOO | ATHLETICS AND RECREATION 5. InteruniversityCouncil 4. Program evaluation 3. Survey offirst year structured2. In-depth 1. DepartmentofAthletics administrative staff recreation, facilities, and coaches, campus stakeholders including input from allstaff Staff Planning Retreat – represenatives and alumni internal stakeholders, Waterloo administrators, senior University of conducted with19 interviews were student-athletes) representative group of Focus Group (a Royal Roads University Leadership degree at his Master ofArtsin Marc Iturriaga,towards of CampusRecreation, conducted by Manager major research project residence –123page students livingin University ofWaterloo coordinators/leaders program Recreation student feedback from Campus 9. National Survey of 8. Feedback from fitness 7. University ofWaterloo 6. Studentfocus group Coaches’ Surveys Athletics andRecreation responses pertainingto Student Engagement Review in 2009Departmental user groups asprovided class with Recreation 475 12. Strategic Counsel Athletics Advisory 11. 10.of Department Malleck provided by Geoffrey Board Team: Senior Management Recreational Services Athletics and Marketing and Alumni Jim Hagen,Manager, Manager, Facilities Chris Triantafilou, Business Operations Jane Varley, Manager, Athletics Associate Director, Christine Stapleton, Campus Recreation Marc Iturriaga,Manager, Recreational Services of Athletics and Bob Copeland, Director 2011_stratplan_adjusted:Layout 110/31/1210:17AMPage21 HOW GREAT OURCAMPUSIS,ANDEVENTS. LET’SPROMOTE VARSITY LET’S MAKEAUNIVERSITYCOMMUNITY. LET’SMAKEPEOPLEAWARE OF ATHLETICS. LET’SINCREASE AWARENESS OFALLTHEGREAT EVENTS THAT HAPPENTO INCREASE EDUCATION OUTSIDE OFOURCLASSES Student respondent, NationalSurvey onStudentEngagement

21 WATERLOO | ATHLETICS AND RECREATION 2011_stratplan_cover:Layout 1 7/25/11 1:55 PM Page 1

ATHLETICS AND RECREATIONAL SERVICES

UNIVERSITY OF WATERLOO PAC BUILDING 200 UNIVERSITY AVE. W. WATERLOO, ON N2L 3G1 GOWARRRIORSGO.CA