RECORD-SETTING DEVELOPERS Greg Voisin and Paul Dietrich Come out of Retirement to Build the Largest Commercial Development in the Region

“AWESOME”TRIBEHR A PIECE OFWATERLOO MK-W CITIZEN OFTHEYEAR INWOLLONGONG

MAGAZINE FOR ENTREPRENEURS / ENTERPRISES / ECONOMIC DEVELOPERS / EDUCATORS Vol. 29 No. 5 May 2012 - $6.95

RECORD-SETTING DEVELOPERS Greg Voisin and Paul Dietrich come out of retirement to build the largest commercial development in the region

INSIDE • HR meets social media • Going up in smoke • Celebrating entrepreneurs in song • Waterloo innovation exported to Australia

SPECIAL SECTION: YOUR GUIDE TO INTELLIGENT PHILANTHROPY CONESTOGA'S IMPACT ON REGIONAL PROSPERITY

“By helping both younger and older workers adapt to the changing and challenging economic environment, Conestoga College Institute of Technology and Advanced Learning is indispensable to local prosperity and the health and competitiveness of the labour force. Conestoga is the predominant adult educator in the local area; no other institution can rival the scale of its contribution.” - Larry Smith, Essential Economics Corporation, November 2011.

` Almost half the adults in our community have participated in Conestoga’s education and training programs

` Continuing Education at Conestoga has helped almost 200,000 individuals build their skills or explore their interests

` Our Career and Academic Access programs have given more than 42,000 individuals a fresh start towards a successful career

` More than 500 employers have chosen our customized Corporate Training programs to meet their workforce needs

` Our graduates contribute more than $1 billion to the local economy each year WHAT YOU DO HERE... COUNTSOUT THERE

www.conestogac.on.ca

Dr. John Tibbits, Conestoga President Manulife Financial welcomes the world to Waterloo Region

From June 20-24, 2012, Waterloo Region will welcome the world to the inaugural Manulife Financial LPGA Classic. As an international leader in financial services, Manulife Financial is proud to shine a global spotlight on our community. Waterloo Region is home to Manulife Financial’s Canadian headquarters and over 4,000 of our employees. Giving back to the communities where we do business is important to us and we are very excited about the many benefits this world-class sporting event will bring to the region. Positive economic impact: The Manulife Financial LPGA Classic will inject tens of millions of dollars into the local economy over the next three years. Harnessing our community’s spirit: Manulife Financial has made promoting volunteerism across Canada our Signature Cause and we are thrilled this tournament will bring together more than 1,200 community volunteers each year. Giving back to charity: A portion of the tournament proceeds will support St. Mary’s General Hospital Foundation to enhance the hospital’s volunteer program, support its Cardiac Care Centre and promote women’s heart health. Please join Manulife Financial in welcoming the world to Waterloo Region this June at Grey Silo Golf Course. For more information, visit manulifeclassic.ca or manulife.ca

Manulife, Manulife Financial, the Manulife Financial For Your Future logo, the Block Design, the Four Cubes Design, and Strong Reliable Trustworthy Forward-thinking are trademarks of The Manufacturers Life Insurance Company and are used by it, and by its affiliates under license. 03/2012 The difference is Gaggenau.

Why Settle for Anything Less than Germany’s Only True Luxury Brand of Appliances.

Gaggenau is the first and only brand in North America to lengthen the industry-wide 1-year standard warranty to an unprecedented five years. The warranty will run 5 years from the date of purchase and will cover parts and labor for built-in cooking appliances, ventilation, refrigeration and dishwashers.

Al l of our re frigera tion and di shwashers are ENE RGY STAR qualified

111 WATSON ROAD SOUTH GUELPH, ON, N1L 1E4 TELEPHONE 519.763.3264 TOLLFREE 866.264.5087 www.amgappliances.com NEW

LUNCH 11:30 am - 2 pm Monday to Saturday

SOUP & SALAD MINI BUFFET $10 !

FRESH SANDWICHES Made to Order

You Pick, You Choose! Fresh Lunch Combos in Rushes.

at WATERLOO INN (519) 884-0220

www.waterlooinn.com • facebook.com/RushesRestaurant

475 King Street North, Waterloo DESIGNS FOR LIFE quality furniture that lasts

SOLID WOODnature is the best designer

CUSTOM SIZES & FINISHES built for how you live

PRICES THAT SURPRISE superior quality for less

St Jacobsacobs Farmer’sFarmerer’s Market 878878 WeberWeber StreetStreet N.,N., WaterlooWaterloo www.stjacobsfurnishings.cawww.stjacobsfurnishings.cajacobsfurnishings.ca

GUELPH FOOD BANK, Legacy Giving section page 6 MAY 2012

SERVING BUSINESS IN WATERLOO REGION AND GUELPH | VOLUME 29, NUMBER 5 On the cover: Greg Voisin and Paul Dietrich at The Boardwalk CONTENTS

FEATURES 160 Frobisher Dr. Unit 10, Waterloo ON N2K 3K0 Tel: 519-886-0298 • Fax: 519-886-6409 email: [email protected] Record-setting Developers .. 14 BY PAUL KNOWLES Editor in Chief JON ROHR Greg Voisin and Paul Dietrich come out of re - [email protected] tirement to build the largest commercial de - velopment in the region Editor PAUL KNOWLES [email protected] Making a Difference ...... 62 BY BRIAN HUNSBERGER Feature Writers U of W’s Dr. Geoffery Fong is a global in PAUL KNOWLES, JON ROHR, BRIAN HUNSBERGER tabacco control research Contributors DANIEL E. GIRARD, HARP ARORA, ED ARBUCKLE MOVER & SHAKER Creative Director Paper Pushing Meets SUZANNE KELLER [email protected] Social Media ...... 47 FROM AN INTERVIEW BY JON ROHR Photography TribeHR’s Joseph Fung touts “awesome fea - JON ROHR, DIANA ERB, RITA DAVIDSON tures” and “fantastic” results Advertising Sales JOHN HOBIN 519-886-0298 x305 [email protected] Administration WANDA JACKSON 519-886-0298 x302 Circulation/Office Administration [email protected]

PLEASE RECYCLE, GIVE TO A FRIEND

EXCHANGE magazine is a regional business publication published by Exchange Business Communication Inc., CEO Jon Rohr. Eight issues per year are distrib - uted to each company in Kitchener, Waterloo, Cambridge, Guelph, and area as determined by Canada Post Business Postal Walks. Subscriptions are avail - able for $85.43. Send cheque or money order to Exchange, 160 Frobisher Dr. Unit 10, Waterloo ON N2V 2B1. Attn: Circulation Department. Back is - sues are available for $12.00 per copy. Phone: (519) 886-0298 x 302 Fax: (519) 886-6409. ISSN 0824-457X Copyright, 2012. No part of this DR. GEOFFERY FONG , page 62 magazine may be reproduced without written permission from the publisher. JOSEPH FUNG , page 47 8 | www.exchangemagazine.com FROM THE EDITOR FAMILIARITY BREEDS RESPECT Local developer sets superb philanthropic example

by PAUL KNOWLES ou’ve heard the Ysaying, “familiarity breeds contempt.” Well, it ain’t necessarily so. The subject of our cover story this month is an excellent case in THE BOARDWALK , page 14 point. I have known Greg Voisin for a long PAUL KNOWLES is editor of time. And the more I Exchange Magazine. He is learn about him, the SPECIAL SECTION an author, public speaker more impressed I am – and executive director of Legacy Giving ...... 21 New Hamburg Live! email: both with his business acumen and with his Your guide to intelligent philanthropy - learn paul.knowles@ quiet commitment to how much difference your legacy can make exchangemagazine.com philanthropy. in your community...and how you can divert It may be that our tax dollars into charitable impact. friendship is one reason he was willing to move out, just a bit, from his usual DEPARTMENTS behind-the-scenes stance, to talk about his involvement in charity work, both From the Editor ...... 9 locally and internationally. More proba - PAUL KNOWLES bly, I’m taking too much credit, here, and the truth is that Greg is hoping others will Familiarity Breeds Respect see the needs through his eyes, and be willing to get involved, too. Business Monitor ...... 10 His development work – with business Centra Industries; Citizen of the Year; partners like Paul Dietrich – is impressive Singing About Entrepreneurs; Heritage in its own right. The Boardwalk is a Honours; Accelerating in Australia; XQuar - record-setting project in our region, and terly; Fun with Wine; Being Bold; Xquote SIMPLY FINE WINE, page 13 in itself, worthy of editorial attention. But it’s Greg’s commitment to impor - tant community causes, like Anselma Watercooler ...... 58 House, Haven House, Mosaic Counselling Centre, and the Hospice of Waterloo Region, that really earns my admiration. None of these essential services could COLUMNS so what they do today if Greg Voisin had not brought his skill set, his contact list – Wealth Management ...... 52 and a fair number of his dollars – to the table. I like his statement, “Don’t do it DANIEL E. GIRARD unless you’re passionate about it.” And I Care Less to do Better encourage our readers to find a commu - nity cause you can be passionate about, Social Media ...... 54 and then, get hands-on involved. HARP ARORA It’s a happy coincidence that Exchange Time for a Social Media Tune-up has partnered with a group of legacy planners and community organizations Executive Files ...... 56 to provide a legacy planning guide as ED ARBUCKLE part of this issue. There is plenty of use - Foreign Income Verification Statement SKILLS CANADA ONTARIO, Hall of Fame ful information available in this special Awards , page 58 section. X MARCH/APRIL 2012 | 9 BUSINESS MONITOR CENTRA’S AEROSTRUCTURE BUSINESS SOARS IN CAMBRIDGE

hen you think of traditional manufacturing, one might conjure up visions of Wa huge automated process that cranks out thousands, if not millions of widg - Centra uses a suite of sophisticated ets each day at the facility. However, for Centra Industries, a state-of-the-art man - information technology tools to man - ufacturer of aerostructure components and assemblies, the volumes are low and age day-to-day operations that include the precision is high. Centra President David McIntrye mature ERP installation, data mining Based in Cambridge, Centra is a world class maker of precision aerostructure tools, business event management tools and KPI dashboards with real time up - components and assemblies. They have unique technology in North America and dates. When asked if McIntyre represents an advanced manufacturing company specialize in three areas: Multi-Axis High Velocity machining of complex aluminum or a technology enterprise, he quickly replies “you can’t be an advanced manu - structures; Multi-Axis High Torque machining of specialty hard to machine aircraft facturer and not be a tech company!” alloys such as titanium, Inconel and hardened steels; and assembly of major air - Founded as a tool and die company in 1974, Centra was originally based in Wa - craft sub-structures. They are also considered to have one of the largest deploy - terloo. It purchased land in Cambridge in 1997 with a view to amalgamate op - ments of high speed machining technology in the world. erations and by the late 1990s had shifted its focus solely on the aerospace “It’s tremendously complex to design a manufacturing process and effectively re - industry. Since establishing in Cambridge, the facility has expanded twice to meet peat it,” says David McIntyre, President of Centra Industries. “We set up and tear the growing operational demands, once in 2004 and again in 2007. down automated systems every single day,” with high performance execution to Innovation is ‘sparked’ by capital investments according to McIntyre. He notes deliver quality products used in the commercial and military aerospace sector. his company has invested more than $30 million over the last few years in cap - There’s significant technology employed along with research and development ital programs. He anticipates another $25-30 million in new capital expendi - (R&D) around processing mechanics, automation of manufacturing, information tures in the next few years, including a planned expansion in Cambridge. The management and the overall execution. new building will serve as an infrastructure facility finishing-off the automated processes for the uniquely positioned company. When other manufacturing firms were negatively impacted by the recessionary KITCHENER RANGERS C.O.O. factors in the world economy, Centra Industries continued to realize strong growth. NAMED CITIZEN OF THE YEAR McIntyre suggests that the aerospace sector wasn’t as hard hit as those in the traditional manufacturing sectors, however, says the shifting dynamics and nature teve Bienkowski, Chief Operating our community for more than 30 of this business is a factor he is paying close attention to. “The globalization of SOfficer for the Kitchener Rangers years. His professional and business airplane production to places in low cost environments is a development that has been selected as the 2011 Citi - acumen combined with his enthusi - could impact our business.” He also contends that displacement technology such zen of the Year for Kitchener-Waterloo. asm for the sport has helped guide as high speed machining has changed the competitive landscape. Hosted by the Lions Club of Kitchener, the Kitchener Rangers leadership “We are a globally focused, integrated aerostructures company and leaders in the Citizen of the Year Award recog - team through successful operational our class for the type of service we provide,” he says. This means delivering com - nizes a deserving resident from the and organizational transformation.” petitively priced products is important; however innovation must be and is at the Kitchener and Waterloo area. Under Bienkowski’s direction, the core of this firm’s philosophy. Customers not only want exceptional value and in - The award was first presented to Ira Kitchener Rangers have both won and tegrity in their partners, but they need to know that suppliers will help them main - Needles in 1957. Bienkowski’s name hosted the coveted Memorial Cup. tain a competitive position for many years to come. will be added to a long list of es - Most recently he is leading an expan - Sharing a commitment to performance excellence with the firms in which it sup - teemed nominees and community vi - sion of the Auditorium, creating a last - plies products isn’t just a saying at Centra Industries, it’s ingrained in everything sionaries such as Jack Harper, Owen ing legacy to be felt by generations of they do. Centra was recognized by Bombardier in 2010 for its product excel - Lackenbauer, Don Willcox, Dennis hockey enthusiasts for years to come. lence and was the first ‘five star’ certified supplier to receive the prestigious ‘Bom - Watson, and Mac Voisin. Bienkowski has brought a strong bardier Achieving Supplier Excellence’ (BASE) award. The BASE award recognizes A statement from the Lions Club community focus to the hockey club the strategic contribution of exceptional Bombardier suppliers and is evaluated said, “As the leader of one of K-W’s that has resulted in generous corpo - on fact-based standards using a transparent measurement methodology to en - rate sponsorships and donations sure fairness and predictability. REELING INTHE BUSINESS EXPLORING NEW FRONTIERS WHEN PROFIT DOES NOT FOR 25YEARS FOR ENTREPRENEURS EQUALVALUE to a number of charitable and Centra is AS9100 certified which means it adheres to the internationally rec - non profit organizations including: ognized quality management standards specifically written for the aerospace in - St. John Ambulance, Kitchener dustry. This involves a heavy set of rules around configuration management, Sports Association, Children’s design phase and verification, validation, production, numerical controls, testing MAGAZINE FOR BUSINESS & ENTREPRENEURS JULY/AUGUST 2007 - $4.95 Wish Foundation, Kitchener Minor processes, reliability, maintainability and safety, just to name a few. This also Hockey Association, House of means a significant investment in training for Centra Industries. Friendship, Kitchener Panthers While there is tremendous access to post secondary talent in Waterloo Region THE $10 Baseball Club, Waterloo Region MILLION BID and Centra brings on about a dozen cooperative education students each semes - Food Bank, THEMUSEUM, Water - ter in areas such as engineering, quality control and skilled trades, McIntyre says The Memorial Cup is coming loo Regional Boxing Academy, to Kitchener: good news for there is still more customized training that is required for his workforce to deliver hockey fans, great news for the and the Royal Highland Fusiliers. local hospitality industry the excellence for which they are known. A diverse team of over 400 employees In recognition of his many years with expectations of growing by another 100 over the next year, the staff comple - of volunteer service to St. John ment is made up of a variety of people including Ph.D. level engineers, quality Ambulance, Bienkowski was hon - engineers, automation specialists, technicians, skilled trades, information man - oured with the Order of St. John agement and purchasing professionals. from the Governor General of “We hire people with the base skills and invest in training programs to help INSIDE: Canada. Natural Sports them excel in our multifaceted environment,” says McIntyre, who joined the has helped fishing “Steve is such a deserving nom - fans catch fish company in 1992. for25 years inee,” said Dr. Jack Bishop, Citizen When McIntyre took the helm, the company offered a diversity of services. “At of the Year Committee Chair. “The that time our aerospace business accounted for about 30-40 percent of our Steve Bienkowski, as seen on the cover of the Jan/Feb Lions Club of Kitchener is pleased overall sales. Today, it’s the entire corporate focus.” 2007 issue of Exchange Magazine to pay tribute to this remarkable community leader.” A director on the Ontario Aerospace Council, a not-for-profit, non-share capital flagship sports franchises, Steve has corporation representing all segments of the Ontario aerospace industry, McIn - made an incredible impact to the A gala to celebrate the 2011 Citi - tyre is among a prestigious group of individuals representing companies such as prosperity of our local economy. From zen of the Year will be held on Thurs - Bombardier Commercial Aircraft, Pratt & Whitney, Honeywell, Magellan Aerospace, player to board member to COO, Steve day, May 3, 2012 at the Waterloo TFI and Goodrich Landing Gear. He also works with Industry Canada and is very has shared his passion and commit - Inn. For more information, visit positive about the support that the Canadian Government gives through the De - ment to the great sport of hockey in www.lionsclubofkitchener.com partment of Foreign Affairs. 10 | www.exchangemagazine.com BUSINESS MONITOR NEW MUSICAL COMPOSITION CELEBRATES REGION’S HERITAGE, PIONEER ENTREPRENEURS wo well-known Waterloo Region mu - The River Rolls focuses on symbols A small taste of the new work will be Tsicians and a writer are combining that represent larger truths in the re - shared at The Jazz Room in Waterloo their talents to tell the story of the re - gion’s history, Erb explained. “For ex - on Thursday, May 3, when performers gion in a new and unique way. The ample, we have a song about the from this year’s Festival give a sneak three are collaborating to produce artist Homer Watson, and the narra - preview to what will be featured at the what they are calling a song cycle – a tive will link his achievements with the end of the month. collection of songs linked by narrative other arts and culture accomplish - Composer Charlene Nafziger has – rooted in the heritage of the region. ments over the history of the Region. served as a musical director for pro - The finished product, called “The There is a song written from the per - ductions Drayton Entertainment and River Rolls”, includes 14 original spective of Barbara Schneider, who the Stirling Festival Theatre; served as songs, and will be premiered at the stands in for all the pioneering assistant music director, accompanist 2012 New Hamburg Live! Festival of women; one about Mackenzie King, and performer with the Stratford the Arts. as representative of political leaders; Shakespearean Festival over 5 sea - and one focused on Sir Adam Beck, a sons; has been an accompanist for The three collaborators are Charlene great example of innovation.” Nafziger and Mike Erb, who compose such noted performers as Cynthia the music, and Paul Knowles, who has Other songs in the song cycle cele - Dale, David Rogers, Daniel Lichti, written the lyrics. brate Native Canadian heritage, the Theodore Baerg, Ken Whiteley, Jackie mills of the region, quilting, and early Richardson, Molly Johnson and Vicki Knowles explained, “The River Rolls is hotels, among other themes. The St. Pierre; has appeared as guest per - a kind of musical tapestry or patch - songs are full of humour and vitality; former with the National Arts Centre work quilt. The songs are set in differ - Knowles points out that “The last thing Orchestra and in multiple appear - ent musical styles, but the entire work we wanted to be was pedantic or bor - ances with the Kitchener Waterloo B R is one piece, an artistic expression of E ing. So we’ve given a lot of personality Symphony; and is an accomplished A N A the story of our home communities.” I

to the people in our songs, and we’ve composer and arranger. D Left to right, Mike Erb, Charlene : O Erb added that the production is not written about the taverns in our towns T Nafziger, Paul Knowles Composer Mike Erb is a singer-song - O H a traditional musical, because it will and some of the political controversies writer and music teacher, and has re - P not involve costume or acting, but will in the region.” leased three studio albums to date, than a dozen books, including three be staged in concert format. The project has been made possible including his latest, Every Little Light. local history books: Castle Kilbride, A “This is story-telling in musical form,” because of a grant from the Region of From 1996 to present Mike has been History of New Hamburg, and Piece - Knowles said. “You cannot tell the Waterloo Arts Fund. All three collabora - a freelance studio/live musician filling makers: The Story of the Ontario Men - whole story of Waterloo Region from tors expressed gratitude for the fund - in regularly as sub-drummer and gui - nonite Relief Sale and Quilt Auction. the beginning to now in 14 songs and ing, while adding that other sources of tarist in many local bands and duos He is founder, and executive director, a few minutes of narration. What we support are still being sought to allow in the Kitchener-Waterloo area. Mike of New Hamburg Live! Festival of the are doing is creating a unique artistic additional performances and profes - was awarded the 2004 KW Arts Award Arts, recipient of the K-W Arts Award opportunity for people who experience sional recording of The River Rolls. in the Leading Edge category for work as Best New Festival for 2009 season. this creation to consider our heritage “The goal is to do a number of per - within the arts community. For more information about The River from several different points of view.” formances throughout the region, es - Lyricist Paul Knowles is an editor (Ex - Rolls, see www.newhamburglive.ca; Nafziger added, "Many residents of pecially in schools and museums.” The change Magazine) and author of more 519 662-6757. the Region, people of all ages, have collaborators also hope to make the never engaged in the story of their work available to teachers, students home. Just as story-telling is becoming and interested community members, Region Recognized for an effective way to introduce people on line. The premier, Saturday, June 2, to their own stories, so too will a mu - at 10:30 p.m., will feature a band and Heritage Leadership Role sical performance prove to be an ef - several soloists and ensemble singers. fective way of engaging people in It is being produced by New Hamburg these stories and helping them to ex - Live! and presented at St. George’s he Region of Waterloo has received pality to receive this honour and is perience our history in a new way." Anglican Church in New Hamburg. Tthe 2012 Lieutenant Governor’s one of four communities to receive Ontario Heritage Award for Community the award this year. Leadership. The Region provides ongoing support “We have defined business development targets that reach into Asia (Japan) “The Region of Waterloo is honoured for heritage through its stewardship, and Europe and have benefitted from the trade commissioner services abroad.” to receive the Lieutenant Governor’s programming, promotion, conserva - Most recently, Centra was awarded $2.3 million through the federal stimulus Ontario Heritage Award for Community tion and commemorative efforts in - funding program. The boost helped the company purchase new equipment and Leadership,” said Regional Chair Ken cluding: create even more highly skilled jobs in the local economy. Seiling. “The Region has had a long in - • Operation of the award-winning Wa - According to the Aerospace Industries Association of Canada, the national aero - volvement and commitment to her - terloo Region Museum, Joseph space and space industries generate annual revenues of $22 billion and employ itage conservation and promotion and Schneider Haus National Historic Site, some 80,000 people in the workforce. In Cambridge, there are more than 500 we are dedicated to being good stew - Doon Heritage Village and McDougall manufacturing enterprises and the area has a greater concentration of skilled ards of the Region’s heritage re - Cottage, and preservation of several labour in the manufacturing sector as compared to the national average. Cam - sources and promoting the same in heritage landmarks including The Gov - bridge is also home to COM DEV which has their technology deployed in over 80 the broader community.” ernor’s House and Gaol and West percent of all commercial communications satellites ever launched throughout the The Award for Community Leader - Montrose Covered Bridge; world, and Strite Industries which delivers engineering and prototyping services ship was created by the Ontario Her - • Ongoing support for heritage organ - for the manufacturing, research & scientific communities. itage Trust to recognize communities izations and institutions such as the What’s on the horizon for Centra? While Centra is flying high in the aerospace that have a proven track record and Waterloo Regional Heritage Founda - sector, and has attained significant growth over the last two decades, the Presi - have demonstrated leadership in her - tion and the Heritage Planning Advi - dent says their goal is for continued growth of the business. “We offer a unique itage conservation and celebration, sory Committee (HPAC); combination of technologies, the know-how to deploy these technologies and and to promote leadership in heritage • Support for heritage festivals, events utilize these to tighten the control process. We will continue to enhance the value conservation and celebration in On - and volunteers; and tario’s communities through recogni - added benefits to our customers by a continued focus on the expansion of high • Protection of heritage resources speed machining; investment in new technologies around hard metals, automa - tion of excellence. The Region of Waterloo is the first regional munici - through heritage policies and guide - tion processes around assembly, and automated metal processes for finishing.” lines. MARCH/APRIL 2012 | 11 BUSINESS MONITOR UNIVERSITY OF WOLLONGONG AUSTRALIA AIMS TO DUPLICATE SUCCESS OF UNIVERSITY OF WATERLOO’S ACCELERATOR CENTRE

hen global technology strategist Elizabeth Eastland visited University of Wa - Wterloo in November 2010, she had every intention of creating change. In - spired by “the Waterloo way,” which Eastland describes as a unique way of sharing information, being open and never hiding “why and how Waterloo got to be how it got to be”. During her visit, she felt welcomed. "Every single person I touched was opening their doors for me. So I began to see that that kind of culture was critical” to the nurturing of innovation. “I had seen that culture here." Eastland is Director of In - novation and Commercial Research at the University of Wollongong – Australia. On the other side of the world from Canada, she has pushed forward and looks to change her community by duplicating the University of Waterloo’s Accelerator Center model in her adopted home town of Wollongong. What Eastland wants to change is the community’s direction, as it faces eco - nomic change. She says, “Graduating students couldn’t get a job locally, there is unemployment in the region – and I just thought there is something wrong with Above, a rendering of iAccelerate, to be built in the park - this picture." A passionate and hands-on individual, Eastland is a Concordia ing lot behind Tim Ellis and Elizabeth Eastland, right. Graduate with a double major in Creative Writing and Computer Science, and formerly a Bell Northern Research (Nortel) employee, whose research work in the fuelled the economy, which is currently in great early 1990's lead to her working on and creating the architecture of the new lan - need of economic transformation. guage that controls the telecommunications networks. Eastland and the University of Wollongong are While working at the Research Triangle Park in the Raleigh-Durham area of North leading way, with full support of current Vice Carolina, she was asked to head some research labs for Nortel in Australia. There, Chancellor, Paul Wellings. Eastland and her posse R

of community-invested business owners have H

she focused on strategy and development before heading out on her own as a O sought out the expertise of Waterloo Region’s Ac - R CEO of a start-up. Eventually, she was hired by Alcatel, where she looked after N O J

celerator Centre Chief Operations Officer Tim Ellis. : mergers and acquisitions for about a third of the company. She then took a break, O T

Ellis is consulting with Eastland, there to assist O sailing for a while around the world. Here interests are wide-reaching: Eastland H is a techie with a fine arts degree, and is currently working on her Phd in film. her in building Wollongong’s version of University P of Waterloo’s Accelerate Centre, a functional entrepreneurial spring board, in the For several years Eastland has witnessed the brain drain affecting Wollongong’s heart of their Innovation Campus. community and prosperity. "That's what started it, then I went to Waterloo to see what Waterloo had done, and at the same time I was very involved with strategy The campus is a technology park, which claims to be the best technology envi - around the steel industry so I was becoming aware of how bad it was... and then, ronment in the Asia -Pacific region. It’s touted as a place where people and or - later on, came the layoffs. I almost instantly saw an example of how it needn’t be." ganizations can exchange and develop ideas and deliver innovative outcomes. Positioned in the region of Illawara (population 300,000), Wollongong is a sea - Key to the campus is the “iAccelerate” program, which utilizes the University of side community of 203,500 people, located 80 km South of Sydney, approxi - Wollongong’s strengths in ICT and world class research “to accelerate the growth mately 1.5 hours of stop and go traffic from the airport. This is an industrial of a technology industry cluster in the Illawarra, delivering economic diversity and community, whose foray into steel began back in 1927; that industry has since sustainability to the region in the face of a declining manufacturing base.” An information release adds, “The first of its kind in Australia, iAccelerate con - sists of a unique set of programs built around entrepreneurship, innovation and the ICT technology skills of UOW graduates. It is based on the same successful XQuarterly – www. xquarterly.ca model from Waterloo, Canada, a region which has transformed itself from a man - ufacturing-based economy to the ‘Silicon Valley of Canada’, grown 28,000 new • Canadians’ consumer confidence Canada during the Q3/11, up 1.4% jobs, 750 new technology companies and an economy that has grown from remained virtually unchanged in from the same quarter in 2010. $100‘s of millions to an $18 billion regional economy.” March. According to TNS, the Index American business travellers ac - iAccelerate programs will be housed in the iAccelerate Centre – a 3500 m2 measured in at 95.2, almost identi - counted for the entire increase. building located on Innovation Campus – which will provide plug and go expand - cal to the 95.1 it posted in Febru - • During the same period, US resi - able space for 25+ fast growth start-up companies, focused mentorship, entre - ary. dents made 472,500 overnight preneurship training, and investor matching. The co-locating of these highly • The Expectations Index, which business trips to Canada, up 6.3%. tailored and specific programs is aimed at rapidly developing and delivering tech - measures people’s outlook for the Business travel from overseas coun - nology focused businesses into the Illawarra economy. economy six months from now, also tries fell 9.6% to 177,600 overnight The creative community is a 33 hectare seaside development, just north of Wol - remained virtually the same, drop - trips. longong business district. Once finished, says Eastland, the park will employ up ping only slightly 101.6 to 100.1. • According to Statscan, in December to 5,000 people; it represents an investment of over $300 million of community • According to Fitness Magazine & 2011, average weekly earnings of P3 partnerships. Similar to the university of Waterloo, the campus focuses on in - Yahoo! Finance, money is ranked non-farm payroll employees were formation and communications technology, multimedia, nanotechnology, biotech - the #1 thing couples fight about, fol - $888.26, up 0.7% from the previ - nology, health sciences, engineering technologies, intelligence and security and lowed by chores (13%), kids (8%), ous month. On a year-over-year organizational management. sex (8%), and in-laws (8%). basis, earnings rose 2.4%. The Wollongong environment reflects the Waterloo Region environment in • Ontario Power Generation Inc. has • In December, average earnings in many ways. reported its financial and operating manufacturing were up 2.5% from The previous UOW Vice Chancellor, G.R. Sutton, credits Waterloo’s Accelerator results for the year ended Decem - December 2010 to $1,000.55. Centre for inspiration and advice. He spoke of the important contribution of “Tim ber 31, 2011. Net income for the • Growth in earnings also surpassed Ellis, from the University of Waterloo, the best and most outstanding university in year was $416 million compared to the national average in some Canada in innovation... By combining research, technology and entrepreneur - net income of $649 million for the smaller sectors. From December ship, Waterloo has been able to achieve exceptional growth, with currently more year ended December 31, 2010. 2010 to December 2011, earnings than 300 new technology companies.” • Toyota Canada Inc. achieved a 31% increased in the two highest-paying Completion of the Woolongong park is three years away, with governmental cut - sales increase with 12,384 Toyota, industries: utilities, where they in - backs possibly slowing the much needed transition Australia’s New South Wales Lexus and Scion vehicles sold in creased 8.7% to $1,756.08; and and other districts around the globe need. February 2012. mining, quarrying and oil and gas "A enormous momentum has occurred from that day I came back from my first • Business travellers from abroad extraction, where they rose 8.5% to visit [to University of Waterloo] a year and a half ago," says Eastland. - Jon Rohr made 650,000 overnight trips to $1,796.68. 12 | www.exchangemagazine.com BUSINESS MONITOR INNOVATION AND LOVE, BY THE BOTTLE

Education”, says Patti Polfuss, knowledge. I like to learn, the more I “We sell the kit,” says Patti, ““drove me to drink.” learn the better I am at my job.” “we don’t sell the wine.” The It’s a great line, and does capture State of the art kits offer ever-increasing the truth, in a kind of humour, side- The Polfusses say that the quality variety of wine, including ways sense. Patti explains, “my back - and variety of wines available through frequent special orders ground is in education. I loved it, but “ferment on premises” businesses where a supplier has found it’s very political work. Education has improved dramatically in the an exceptional vineyard drove me to drink.” years since they entered the business. somewhere in the world, Specifically, to wine consumption. In Patti says, “There has been a tremen - and can supply Patti and 1996, Patti left her educational career dous amount of improvement in our Peter with a few kits from behind, and she and her husband, supplies.” that particular locale. Peter, opened “Simply Fine Wine”, And there have been innovations in Simply Fine Wine has a their “ferment on premises” wine-mak - their methods, too; for example, cus - growing group of cus - ing business that has prospered at tomers can now have their wine bar - tomers, and a loyal group, their Davenport Road location ever rel-aged, an unthinkable nuance 15 as well, including many

who were among their orig - R since. Prospered so much that, while years ago. H O they have not moved from the com - inal 100 customers. In fact, R N

And then there is the guarantee – if O Peter says that they don’t J mercial plaza they are in, the current : customers don’t think their wine is O think of them as customers T location is their third, and largest, O H

good, or simply don’t like a batch, they P within that plaza. – they’re “friends”. can bring it back, no questions asked. Peter and Patti Polfuss of Simply Fine Wine. The business is a co-op, which re - That offer has stood for 17 years; and One of Patti’s favourite quires three owners. The third is their that’s more than the number of times phrases is, “it’s fun!” She took three years of intensive training tions that make it possible to provide daughter, Robin Polfuss, who is not in - a batch has been returned, says Peter. work for disabled employees, which in - volved in the day to day business – It doesn’t happen often. to be a wine judge because “it’s fun.’ They run their store because “it’s fun’. clude computerized devices and cod - she’s a Toronto-based artist and crafter. Many people are not aware that while ing that allow their blind employee to Don’t get the impression that Patti “there are quite a few ferment on And there customers keep coming back because, “it’s fun.” Frankly, it’s handle a dizzying array of scheduling opted for her wine business as a sec - premises in this particular area”, they and tracking duties in the shop. ond choice – she loves everything hard not to believe her! are only legal in two Canadian “We’re very competitive” about wine. She enjoys wine, she en - provinces. And there are tight regula - A unique staff joys helping others make wine, and Patti and Peter give a lot of credit for That frustration has turned into inno - tions – customers must perform a vation; perhaps that’s not surprising, she is now a Canadian wine judge, re - number of the jobs related to wine- their success to their staff – a unique cently invited to judge a competition group of individuals. Among the staff because the Polfusses love a chal - making, including adding the yeast lenge. That same spirit is what has car - in France, the original heart and home and bottling the wine. A typical order is of five – which includes Patti and Peter of wine making. She says she put in – there are three people with disabili - ried them into the competitive world 20 bottles, which can cost between of wine-making, where they enter the effort to become a judge “for the $120 and $220. ties, and the Polfusses have invented and adapted many innovations to competitions continent-wide – and make that possible. win, a lot. The Results of Being Bold They admit, though, that there is an “We’re very competitive,” says Peter, inherent frustration in employing dis - pointing to between 200 and 300 medals that adorn the walls of the ou’ve seen the commercials; a food buyer waxes eloquent about the impor - abled people – not because of the people, but because government ac - shop. The toughest competition is the Ytance of his Blackberry; DJ siblings the Martinez brothers announce, “We need Amateur Winemakers of Ontario, tools, not toys”. The theme of the pieces: “Be Bold”. cessibility programs seem to be fo - cused on consumers, but not which leads to the Amateur Winemak - In the end, these commercials may have been bold, but they may not have been employees. The staff includes one to - ers of Canada competition. “We’re very as successful as Research in Motion might have hoped. The on-line buzz was not tally blind man, another man with successful” at those levels, says Peter. universally positive nor optimistic, either about the ad campaign or about Black - learning disabilities, and a third per - He says that being in competition of - berry sales in response. son with disabilities. fers “a benchmark... how good a wine - Exchange Magazine – quite frankly rather impressed with the Be Bold commer - Patti says, “There are rules for cus - maker are you.” And besides, says cial pitch – attempted to interview a RIM spokesperson who had played a key role tomers, but not for staff.” They don’t re - Patti, quoting her motto, “It’s fun.” in the campaign. The response, from a RIM Corporate Communications Special - gret employing the staff – the man with Peter says, “We love making wine, we ist, was “Sorry, I wasn’t able to line up an interview, but in hopes of being help - learning disabilities is their son, Jeff – love the competitions, we love tasting ful, below are a few points regarding RIM’s ‘Be Bold’ campaign.” but they are frustrated beyond meas - it...” and asked if they also “love” the Here is the boldly packaged response from RIM: ure by what they see as governmental customers, he laughs. “We don’t have “RIM developed the ‘Be Bold’ campaign for people of action – the people who apathy. They have received no assis - customers, we have a huge group of would rather be doing than viewing. This campaign is about how BlackBerry helps tance toward the cost of their adapta - friends.” - Paul Knowles people power creativity, innovation, and aspiration to move forward. “The Be Bold integrated marketing and advertising campaign has been supported through several TV XQuote spots, as well as social media programs. “The untraditional approach focused on big impact "Despite the importance of our energy distribution and transmission system, the opportunities that saturated a time period or event Climate Ready Plan released in 2011 does not identify any actions to be taken (NBA Christmas Day Opening Games, ABC’s New by the Ministry of Energy. This concerns me because scientists are predicting an Year’s Rockin’ Eve broadcast with Dick Clark). increase in devastating ice storms, like the one that toppled power lines and “The Be Bold campaign was inspired by Black - transmission towers and caused blackouts in 1998. And the long-term decline Berry customers who told us why they choose and in Great Lakes water levels could reduce electricity generation capacity by more remain loyal to BlackBerry. Their stories show how than 1,100 megawatts. Climate change is one of the defining issues of our age, BlackBerry emboldens people to take action in and it's already having an impact on our lives. I understand the Ontario govern - their lives. They need the right tools to keep things ment faces fiscal challenges right now, but the costs of adjusting to climate moving – often juggling simultaneous priorities, change in the future will only continue to increase if we don't take action now. demands, and goals over the course of business The government itself has indicated that the cost of extreme weather events could or everyday life.” rise to $5.66 billion per year by mid-century." - Gord Miller, Environmental Commissioner of Ontario MARCH/APRIL 2012 | 13 FEATURE

RECORD-SETTING DEVELOPERS BY PAUL KNOWLES

Greg Voisin and Paul Dietrich come out of retirement to build the largest commercial development in the region

reg Voisin tried retirement. It wasn’t working for him. He got a call from Paul Dietrich, a friend Gwho had also tried and rejected retirement. Dietrich suggested that they work together on a proj - ect. Voisin jumped at the chance. And that’s how the two men wound up developing the largest commercial project in the history of the Region of Waterloo. Okay, that’s the “elevator pitch” of a much larger story, but it’s an accurate account of the genesis of The Boardwalk, all the same. The Boardwalk is an 89-acre project on Ira Needles Boulevard. The complex, which straddles the Kitchener-Waterloo municipal boundary, is a mixed-used development, comprising retail stores, offices, entertainment, personal services, banks and restaurants. It’s more than half finished, in terms of total square footage. When completed, The Boardwalk buildings will cover over 1 million square feet; 600,000 square feet are now finished, 80,000 more are under construction, and work on a further 95,000 square feet begins this spring. Eventually, The Boardwalk will have 28 buildings; 14 are now occupied, and those completed include the major ten - ants, such as Walmart and Lowe’s.

From left, Cynthia Voisin, Paul Dietrich, Greg Voisin, Steve Voisin and Harmony Voisin

14 | www.exchangemagazine.com The people behind The Boardwalk want something special, and they are willing to go the extra mile – and write the extra cheque – to get it. R H O R N O J : O T O H P MAY 2012 | 15 FEATURE

27 years in the making Meanwhile, Voisin, who had a very suc - before The Boardwalk became a reality, Like some of the blockbuster films cessful run as vice president of M&M both Gary Wright and George Voisin shown in The Boardwalk’s Empire The - Meats (founded by his brother, Mac), had passed away. Greg and Paul feel the loss atres, this project was years in the mak - left that company and followed his father, deeply, but, says Greg, “Paul and I carried ing. Dietrich bought half of the property Frank’s footsteps in land development. on, representing Gary’s and George’s in 1985; he purchased the remainder in Greg Voisin, together with his brother, estates.” 2003, in partnership with Gary Wright. George and father, Frank, developed the very successful Sun - A destination rise Centre, and also The Boardwalk is designed to be more owns a number of than an unrelated collection of stores, other commercial services and offices. Voisin describes it as malls and properties. “a lifestyle centre, offering employment, At one point, Frank shopping and entertainment.” The devel - Voisin owned, then opers have put a lot of thought and plan - sold or developed, ning into the aesthetics. For instance, about 600 acres in two of their major clients – Walmart and the west end of Lowe’s – have very specific rules about Kitchener, including the Sunrise Centre property which, ironi - When completed, cally, no one else wanted, says Greg. The Boardwalk buildings So when Dietrich will cover over 1 million was contemplating the record-setting square feet. development of 89 acres, he turned to his boyhood pals, the style of lighting they use in their park - Greg Voisin and his ing lots. But Voisin and Dietrich were brother George. determined that there be consistently George Voisin was a pleasing look to the lighting right across well-known K-W the complex. They made it happen, lawyer. “He asked us, although Voisin admits it came at an

E would you guys like increased cost. N I Z A

G to be our partners?” That’s a familiar theme – the people A M

E Greg and George behind The Boardwalk want something G N A

H bought half of the special, here, and they are willing to go C X E

: project, with the the extra mile – and write the extra O T O

H resulting partnership cheque – to get it. The Boardwalk has a P known as INCC. pond with fountains, green spaces, and Voisin sees The Boardwalk as “a lifestyle centre”. In a sad irony, landscaped walkways. Many of the walk -

16 | www.exchangemagazine.com FEATURE ways really are “boardwalks” – construct - Patience is essential ed of boards made from recycled twine, Patience is not only a virtue – it is and made for The Boardwalk by Think utterly essential, in the land development Plastics, a New Hamburg company. business. Once Greg and George joined In truth, the name came before the the project, “our role was organization,” design. Voisin says that a huge number of says Greg. It took five years simply to suggested names were tacked on a board, and discussed at length by every - one involved in the project. Too often, he Anselma House needed new argues, commercial developments are named for vegetation that no longer facilities; Greg says, “That’s what grows there, or for nearby streets. Neither conjured up the atmosphere imagined by I like doing. I said, ‘I’ll find the Dietrich and Voisin. “The Boardwalk” did. “We wanted something that was catchy, site.” He enlisted Dietrich and evoking fond memories, a place where another friend, Vince Varga, and you’d stroll and enjoy yourself.” To extend this theme, special empha - they found “a perfect site.” sis has been placed on architectural design, articulated detail and colour of the buildings. complete the studies related to zoning. After all, they were dealing with three municipalities at once – Kitchener, Water - loo, and the Region of Waterloo. While that work was going on, the part - nership was carrying out extensive market research, through John Winter Associates. The findings validated their vision. Says Voisin, “The west side of Water - loo had hardly built any commercial in 30 years. There were subdivision after sub - division as they moved westerly, without a comparable amount of retail.” The Win - ter studies indicated that even if all 89 acres of The Boardwalk became retail – which is not the case in the mixed-used development that will include at least 10 acres of office facility – “Waterloo would still have less retail per capita than it had 10 years earlier”. Zoning issues carried into 2009; con - struction began in 2010, with the Empire Theatres the first facilities to open for business, in December of that year. That was followed by Walmart (four acres under one roof), the only Lowe’s in the Region, the Athletic Club, major retailers such as Bed, Bath & Beyond, Sportchek, Staples, Golftown, Marshalls, three free- standing restaurants, and a lot more. At time of writing, four more buildings were under construction, which will be home to 17 new stores and offices; three of those new buildings are in a cluster known as “Fashion Village 1”, slated to E N I open this summer. Two more “villages” Z A G

A are planned. The entire project should be M E

G finished in 2014; the partners believe it N A H

C could be finished sooner, but the munici - X E :

O palities have phased the development T O H

P through that time period. Paul Dietrich bought the first half of the property in 1985. Voisin sees some irony in this – when

MAY 2012 | 17 FEATURE completed The Boardwalk will generate architectss, and a host of others. who is responsible for preparing leases, about $6 million in taxes annually. Any Says Voisin, “It’s an honour to be able common area maintenance and munici - delay costs the municipalities a signifi - to work with the people I work with, the pal tax allocations. “She’s very good as cant chunk of tax income; he notes that best people in their fields, people who are the contact with the tenants,” he says. five years of studies cost the cities and geniuses.” region $30 million! But that is why devel - He points to Geoff Moore, recruited “The right place” opers have to be patient people. after a 35-year career managing the When Voisin is handing out credit for A development of this scope involves White Oaks Mall in London to be leasing their success, he goes so far as to include far more than constructing buildings – manager at The Boardwalk – Voisin simply the entire community. “For me to be “The west side of Waterloo had hardly built any commercial in 30 years. There were subdivision after sub - division as they moved westerly, without a comparable amount of retail.” although Voisin says that building 28 sep - calls him “the world’s best leasing guy.” where I am,” he says, “I’m lucky to be in arate buildings is, in fact, a simpler task To be fair, three of the senior team the right place at the right time. If I were than doing an enclosed mall. However, members at The Boardwalk have a spe - in some other Canadian city right now, it “simple” may be a relative term – The cial place in Voisin’s heart. His son, would not be as easy to be successful in Boardwalk includes three of its own Steve, is the environmental engineer, real estate as it is in K-W.” roundabouts, and will include a “transit “looking after all the construction”, liais - While there may be truth in that state - hub” to interconnect seven bus routes. ing with tenants, architects and planners. ment, there is no doubt that Voisin brings Greg’s daughter, Cynthia, is responsible a unique skill set to his work. But because “It’s an honour” for “branding... ensuring that The Board - of his gratitude to the community, he also Voisin and Dietrich like to share credit walk is a homogeneous concept.” She brings that skill set to community projects, for the success of their massive project. also handles social media, and Greg says and he and his wife, Marie Durrer-Voisin, From early stages, they worked with she has The Boardwalk “well ahead of have made an enormous impact on some Paul Britton, of MHBC Planning; lawyer the curve” in that area. key regional community services. Paul Grespan, and Stantec Architecture, He’s very pleased that the team also Greg’s first major community involve - as well as many other consultants, includes George’s daughter, Harmony, ment came through Mosaic Counselling

Look & Feel Great this Summer

18 | www.exchangemagazine.com FEATURE

Marie have funded half the cost for a school in Rwanda (Greg has visited the school twice), working with their friends Tillie and Merv Lichty. Tillie works with the mission group International Teams Canada. The Voisins also discovered the need for a school in a village in the Philippines, through an acquaintance who came from that community. They funded the new school. Greg has a simple formula for deciding whether to take on a community service project: “Don’t do it unless you’re pas -

E sionate about it.” N I Z A G A M

E No longer bored G N A

H Voisin – who doesn’t golf, and C X E

: although he owns a fish farm near New O T O

H Dundee, doesn’t fish – smiles about his P Multi-generational entrepreneurs: Greg, Harmony, Cynthia, Steve and Frank Voisin brief flirtation with retirement. “Paul and I were retired gentlemen.” But retirement was simply “too boring” and Family Services (formerly Catholic similar project for the Hospice of Water - for them. “I don’t have enough hobbies to Family Counselling Centre). He played a loo Region, and now has taken on the keep me busy.” role in supporting the innovative Family same role with Haven House, the Cam - It seems probable that building and Violence Project, that brought together a bridge equivalent to Anselma House. “I’m managing a record-setting commercial diverse team of specialists – including committed to finding them a site and development like The Boardwalk – and police officers specifically assigned to this building a facility,” he says. leading key community projects – will area – to offer optimal services to victims. The Voisin philanthropy is not con - occupy his time sufficiently, at least for That introduced the Voisins to Ansel - fined to Waterloo Region – Greg and the foreseeable future. X ma House, the residence that is home of

“I’m lucky to be in the right place at the right time. If I were in some other Canadian city right now, it would not be as easy to be successful in real estate as it is in K-W.”

the Women’s Crisis Services of Waterloo Region. Anselma House was stretched to the limit, in need of new facilities, and Greg saw the opportunity to use his skills to help. Anselma House needed new facilities; Greg says, “That’s what I like doing. I said, ‘I’ll find the site’.” He enlisted Diet - rich and another friend, Vince Varga, and they found “a perfect site.” Mary Zilney, CEO of Anselma House, had sufficient funding on hand to buy the site; Voisin and his colleagues then launched a fund-raising drive that raised $8.4 million. That paid for a 45-bed facili - ty that opened last year. Voisin was involved in a successful, MAY 2012 | 19 *HWWRNQRZWKH/H[XV,6& IURPWKHWRSGRZQ

$$OOOOLLQQSSUULLFFHHIIUURRPP Heffner ,6 &

7(KQHMRD\OOWKQHHZHDWKHU*IUR6PFRDPOOYEDLQQHWDVJEHROSGRLGQ\WVQDPQLFHDVUW\O\OLQJSVHUHFFRLQVHGVLVDOOLW WKDDNQHGVOLIQRJUWLKQHQRYDWLYH/HWH[FXKVQ,6R&ORJWR\WDUDQQGVDIRVUSPDFILURRXPVLVQOWHHHUNLRFURXSHWR LQYLJRUDWLQJFRQYHUWLEOH

.LQJ6WUHHW(DVW.LWFKHQHU ZZZKHIIQHUFD X

20 |w/wHw[X.Vex,6c&hangem)a)ga&zin0e.C%c oVmXIIL[DOOLQSULFHIURPLQFOXGHVIUHLJKW3',209,&$LU7D[DQG7LUH 6WHZDUGVKLSIHH2WKHUWD[HVOLFHQVLQJIHHVH[WUD'HDOHUPD\VHOOIRUOHVV LE AVE A LEG AC Y TM

your guide to intelligent philanthropy

LEAVE A LEGACY™ WATERLOO-WELLINGTON Vol.1 No.1 May 2012 Philanthropy Issue - FREE

TABLE OF CONTENTS What is Leave a Legacy ...... 4 Gifts of Property ...... 14 The Benefits of Naming a Charity in Tax Friendly Legislation ...... 15 Your Will ...... 5 Why Your Will is Important ...... 15 Top Ten Things You Can Do ...... 5 Tax Benefits of RRSPs or RRIFs ...... 16 A Need That Had to be Met ...... 6 Charitable Remainder Trusts ...... 17 Gifts of Securities ...... 8 Gift of Life Insurance ...... 18 Legacy of Hope ...... 10 No Need to be A Millionaire ...... 19 Canadian Legacy Builder ...... 12 Importance of Relationships ...... 20 The Charity Child ...... 13 Membership Directory ...... 22 TODAY IS A GOOD DAY TO LEAVE A LASTING IMPRESSION

Charitable giving lets you give back. Know your options.

John Beynon* Matt Wilhelm* Christopher Annett* Peter Stern* Robert Wilson* Chris Moore* CFP® CLU CH.F.C. FLMI CFP® FMA CHS BA FLMI CFP® CHS BAS CFP®

Danijela Covic Heather Kersell* Courtney Proudfoot* Natalie Lacroix* Mary Norman Holly Caetano CFP® CLU CHS BA Office Manager Manager - Business Development

Kari Hilton Arlene Paul* Meaghan Pitcher Bea McBride Angela Shulist Michelle Karn Licensed Assistant Wealth Administrator Client Care Reception, Client Office Assistant Office Assistant Representative Service

Cathy Christoff* Linda Serbu Wealth Administrator Administrative/ Marketing Assistant Century Group Financial Solutions Inc. 508 Riverbend Drive, Suite 102, Kitchener ON N2K 3S2 Bus 519-747-0058 Toll free 1-866-950-LIFE (5433) centurygroupfinancialsolutions.com [email protected] *Mutual funds offered by Sun Life Financial Investment Services (Canada) Inc. The advisors at Century Group Financial Solutions Inc. are contracted with Sun Life Financial Distributers (Canada) Inc. a member of the Sun Life Financial group of companies. © Sun Life Assurance Company of Canada, 2012. WBetterieng CCommaunnity wMith youar Inkvoelvemaent Difference

his publication is a collaborative effort of the Golden Advocis is the Financial Advisors Association of Canada and Triangle chapter of Advocis (The Financial Advisors the largest association of its kind in Canada with more than TAssociation of Canada) and Waterloo-Wellington LEAVE 11,000 members. Advocis members have various specialties A LEGACY™, a program of the Canadian Association of Gift including comprehensive financial and retirement planning, Planners (CAGP-ACPDP™), to provide valuable information to finance and wealth management, business succession, estate the readers on planned gifting and charitable giving. and tax planning, risk management and employee benefits planning. Our members are focused on understanding the Canadians are living in a time when an unprecedented financial goals that are important to you and your family. amount of wealth is being transferred from one generation to the next. In the next two decades 3.5 million Canadians are With the trend of governments cutting funding, various expected to die, leaving an estimated $1.5 trillion to their charities are in a position to need your support more than ever. families and community. The disturbing part is that only 30% of This leaves you with some tough decisions. Make sure that Canadians currently have an up-to-date your advisor or planner has the knowledge and experience to legal Will. If this trend continues, support you in making these decisions. Ask whether they are about two million Canadians will members of Advocis. Our association protects and promotes end life without a Will to protect advisors in the public interest and we are committed to their assets in the next two professionalism amongst our members. decades. Without a Will, people LEAVE A LEGACY™ is a national public awareness program lose the ability to control that encourages Canadians from all walks of life to make gifts distribution of their estate to through a Will, life insurance or other gift planning instrument their chosen beneficiaries. to the charitable organizations of their choice. By doing so, By leaving a gift to a citizens will ultimately help the not-for-profit and charitable charity or not-for-profit organizations sector continue to give back to their community. organization in your Will or The Waterloo-Wellington LEAVE A LEGACY™ program works estate plan, you ensure hand in hand with professional advisors in Will and estate your assets continue to planning as well as charities to encourage well planned and help others into the managed giving. Across Canada there are 22 local LEAVE A future. Without a Will, LEGACY™ committees that oversee the work of educating the your property and public. This grassroots collaborative effort includes local finances are settled charitable organizations, professional estate and financial according to federal planning organizations, financial institutions, community and provincial laws, foundations, other funders and the media which have which may not coincide embraced the underlying principles of philanthropy. with your wishes. The LEAVE A LEGACY™ program’s goal is to raise awareness There are many ways of the importance of thoughtful, well planned, tax preferred to achieve your charitable gifts and their impact on the quality of life for everyone in our goals without taking away communities. A legacy gift can benefit all not-for-profit groups from your family and loved large or small. ones. There are numerous For more information and resources, please visit: options and types of planned www.leavealegacy.ca and www.advocis.ca. gifts. Different giving options allow you to give and still Darren Sweeney, CFP, CHS provide for family members Certified Financial Planner® Professional while receiving tax benefits at 2012 Advocis Golden Triangle Chapter President the same time. 2012 LEAVE A LEGACY™ Waterloo-Wellington Chair

INTELLIGENT GUIDE TO PHILANTHROPY • MAY 2012 | 3 LEGACY IN ACTION

WBuildinghawaaretnesissandLparetnearshvipes a Legacy?

EAVE A LEGACY™ is a national public ensure that their favourite charity is able to continue its awareness program designed to important work, while for others it represents a Leducate and encourage people to way to facilitate the tax implications that leave a gift through their Will or any other come with the transfer of one’s gift planning instruments to a charity or estate to surviving relatives. nonprofit organization of their choice. LEAVE A LEGACY™ does not solicit • To provide support: gifts for any particular organization. Financial assistance is essential LEAVE A LEGACY™ is a donor- to support and sustain charitable oriented education campaign to work. Many people generously share raise awareness of the importance their money, time and energy with of including a charitable gift in local not-for-profit organizations. And many people are unaware that by the estate planning process. leaving a gift in their Will or estate plan The Waterloo - Wellington to the charitable groups of their choice, LEAVE A LEGACY™ Program is a region- they can continue to help people in need or wide program (Kitchener-Waterloo, Cambridge promote a favourite cause. and Guelph areas) that aims to build local awareness of We wish more funding were available for the benefits of making planned gifts that better those in our medical research, for homeless shelters, or a local community. The local program also aids in building treasured arts or music program. Charitable partnerships between donors, charities and not-for-profit organizations need financial assistance from people like you to organizations and gift planning professionals such as estate continue their work. By making bequests and other “planned planners, financial advisors, insurance professionals, gifts”, you can continue to help organizations that are making accountants and lawyers. an important difference in your community. What better way A program of the Canadian Association of Gift Planners to thank the people or organizations that have had an impact (CAGP-ACPDP™), LEAVE A LEGACY™ is a collaborative effort on your life, than to make a contribution from your estate of donors, charities, not-for-profits and professional advisors. through a bequest in your Will? The LEAVE A LEGACY™ program’s goal is to raise awareness of the importance of thoughtful, well-planned, tax-preferred • To leave a memory gifts and their impact on the quality of life for everyone in our communities Choosing to leave a gift from the heart brings meaning, dignity and purpose to a life well lived. Your gift is your opportunity to participate in the charitable and community WHY LEAVE A LEGACY? work most meaningful to you, in a way that allows these • To enrich people’s lives: important causes to be well supported now and long after you Every day, people are helped and lives are enriched by the have gone. Personal philanthropy through a Will can be an work of registered charities and foundations, and other not- additional way to ensure that your memory lives on. for-profit organizations in our communities. Meals for isolated Surprisingly, a gift can also be a very practical addition to a seniors, summer jobs for disadvantaged high school students, financial or estate plan when tax issues are taken into funding for mental health or cancer research or a live consideration – even for those who think they may not have performance by a local arts organization are just some of the tax issues. In most cases, the tax burden left to relatives is ways not-for-profit organizations improve our lives. lifted significantly. Canadians give for many different reasons: for some it is a Your professional advisor can teach you how leaving a way to ensure their memory lives on, for many it’s a way to planned gift can actually benefit your family after you’re gone.

4 | www.exchangemagazine.com Together we can make a difference – the difference these days, is that you can impact the causes you care about by including them in your Will or estate plan.

• To contribute to the future Personal philanthropy can help contribute to the The Benefits sustainability of a not-for-profit organization or charity of your choice. In life, many of us require some kind of assistance, whether it’s physical, financial or spiritual. Perhaps a local organization or charity has a special place in your heart. of Naming a Maybe you were given a scholarship that made the dream of college possible. You or a loved one may have been shown especially compassionate care in the hospital during an illness or injury. It is during life’s many trials when we are reminded Charity in that more could be done to continue personal philanthropy which support humane acts of kindness and help uphold programs for personal enrichment. By leaving a gift that lives out your legacy, you are making a significant contribution to Youttingua chrarityWin your Wilil islthl e simplest way that you the future sustainability of those charitable organizations that can leave a charitable legacy. With a charitable you value most. Pbeneficiary, you will be remembered after your death for the values that you held dear during your lifetime. You will feel good now knowing that you will be making a significant and lasting difference to causes that you care about. TOP 10 THINGS YOU Your charitable gift(s) can be in the form of a fixed amount or it can be a percentage of what is left after tax and CAN DO TODAY TO other costs have been paid. If your LEAVE A LEGACY beneficiary is a registered charity, your estate will receive 1. Prepare a Will. By preparing a Will, you ensure a charitable gift that your wishes for sharing your legacy with others receipt in the are guaranteed. Be sure to share this information amount of your with your loved ones, so they too can be part of gift which will your lasting gift. offset taxes owing 2. Leave a gift in your Will to the charities that have on your estate. The touched your life. charitable tax receipt 3. Leave a specific amount or a percentage of your can be applied up to estate. By being specific, you ensure your wishes 100% in the year of for your gift will be met. death and in addition, 4. Consider gifting some of your assets, such as carried back one year. stocks, bonds, cash, real estate or art to your You may feel concern charities. that heirs will receive less if 5. Name a charity as the beneficiary of your RRSP, charity is named in a Will. ge Your family and others who n Lar RRIF or pension if possible. raydo depend on you should always and G 6. Consider leaving a charity as the beneficiary of an eirdre come first. However, because D existing or paid up life insurance policy. tax is almost always owing in an estate, through income and/or 7. Invest in a new life insurance policy naming your capital gain, a charitable receipt can offset tax owing and quite favourite charity as the beneficiary. simply re-direct some or all of the money in the estate that 8. Remember loved ones with memorial gifts. would go to tax. Your advisor(s) can help you to decide if this is 9. Encourage family and friends to leave legacy gifts in best for you. their Wills. It is recommended when drawing up your Will, that you 10. Ask your financial or estate planning advisor to help consult a legal advisor who can ensure your final wishes are you leave a lasting gift and to include charitable met. As well, it is recommended that you consult with family giving as part of their counsel when working with members so they are involved in your legacy decisions. clients.

INTELLIGENT GUIDE TO PHILANTHROPY • MAY 2012 | 5 LEGACY IN ACTION

“If we didn’t have interested businesses

to support us, we couldn’t do it.”

Pictured from left to right Mike Bystriansky, Warehouse Manager; Darlene Ruiter, Board President; Debrorah Cripps, Community Outreach Director; Pauline Cripps, Volunteer; Kevin Cahill, Volunteer/Sponsor, front, Marilyn Worobec, Executive Director

6 | www.exchangemagazine.com ADemanNd foreGueelpdh FotodhBanak tserv/icHes is iancrdeasintgoby ebighteperMcent aenntua0lly BY PAUL KNOWLES

evin Cahill, founder of Canadian Legacy Builder, is not welcomed donation barrels. only a corporate donor to the Guelph Food Bank but also The Guelph Food Bank has been so successful at garnering Khas been a volunteer for the past seven years. Why? crucial community support that they now help 33 agencies Because he knows the Guelph Food Bank is vitally important and small food banks throughout the geographic area. to the lives of thousands of people. The need was clear in 1987; it is much clearer, today. He is passionate about the Food Bank as his wife, Debbie, Marilyn says that “the demand has continued to go up.” Deb was the beneficiary of the Christmas hampers through the adds that requests for assistance increased by eight per cent, food bank in North Bay where she grew up. Debbie and her last year alone. “We’ve been able to meet the need,” says sister were the children of a single mom who needed the Marilyn, “through the strong support system that’s been compassionate, practical help of a food bank, and Kevin and developing over the past 25 years.” The food bank functions Debbie constantly remember and remind their children to with no government funding, and no United Way funding. never forget the difference that it made. The support comes from hundreds of people like Kevin. “It Marilyn Worobec and her friends recognized a need for that gives hope to people who have experienced a tough period in kind of compassionate, practical help in Guelph, and in 1987, life. It gives them the opportunity to more forward and they founded the Guelph Food Bank. Marilyn continues as recover.” The Food Bank, he says, “fills an enormous need.” He Executive Director of the food bank, today. The facility is a says that he and his wife know that they are very fortunate to ministry of the Spiritwind Christian Centre. be where they are in their lives. It is their passion to give back It’s a remarkable story. The Guelph Food Bank has only two to the community that has been so great to them. Marilyn says and a half full-time staff members, but the organization logs this kind of support is critical for the Food Bank. “If we didn’t 100,000 volunteer hours each year, and provides much- have interested businesses and people like Kevin being there needed food to 22,400 people. And that doesn’t include to support us, we couldn’t do it.” assistance provided through other agencies. In all, the food The Guelph Food Bank is committed to providing assistance bank distributed over 1 million pounds of food last year. across the spectrum of community needs; they have launched Marilyn and her colleagues, including community outreach other programs, including a day care centre that hosts 85 director Deb Cripps, are both humble and dedicated to their children, and employs a staff of 26. work. They are full of praise for their volunteers and their The success of the Guelph Food Bank has made the financial supporters, including their original landlord, Guelph organization a model for other communities. Food bank businessman John Barber, who initially rented them the food organizers have come to learn from the Guelph Food Bank bank facilities, in 1989, and nine years later, donated the from Costa Rica, Brazil, Trinidad, El Salvador, Alabama, facilities themselves to the Guelph Food Bank. The buildings Louisiana and other international locales, and have returned cover 94,000 square feet. However, the property also carried home to found successful food banks in their communities. a $1.5 million mortgage. The Food Bank occupies 16,000 They have understood the essential motivation of the Guelph square feet; the rest of the property is rented out. Food Bank: “We saw a need, and the need had to be met.” The Guelph Food Bank has come a long way since it began operations in Marilyn’s garage, but as she says, the need is LEGACY PROFILE BROUGHT TO YOU BY : great, and therefore the facility needed to be big enough to meet the need. The need was the reason for being. In 1987, “there was nothing here in the city.” Marilyn began to contact other churches and businesses. The response was immediate: “They have been very supportive, all of them.” She notes, by the way, that while the Food Bank is an outreach of her church – “we do not proselytize” – the help is given with no strings attached. The Kinsmen Club donated money to cover the Food www.canadianlegacybuilder.com Bank’s first year’s rent. Deb notes that grocery stores

INTELLIGENT GUIDE TO PHILANTHROPY • MAY 2012 | 7 LEGACY IN ACTION

Gifts of Securities

ifts of securities receive favorable tax treatment. In its to the work of a G2006 budget, the Canadian federal government charity that you value. eliminated capital gains tax on listed stocks when If instead of cash, transferred directly to registered charities. These can be in the you transfer your shares form of publicly traded stocks in Canada and major international now worth $20,000 directly to the charity, you exchanges, mutual funds, bonds or futures. You will receive a will not have to pay tax on charitable receipt for the market value of the securities, just as your gain. You will also though you had donated cash. When combined with the receive a $20,000 charitable charitable receipt for the value of the securities, this provides a receipt to apply against your great deal of tax benefit to you, the donor, while giving support taxes. Selling Shares on the Donating Market & Donating Cash Shares Fair market value of shares $100,000 $100,000 Cost of shares $20,000 $20,000 Capital gains realized $80,000 $80,000 Taxable capital gain $40,000 (50%) $0 Taxes payable (assume 46%) $18,400 $0 Tax credit* (assume Ontario resident) $46,000 $46,000 Net tax reduction $27,600 $46,000

This example is only for illustration purposes. The tax impact will depend on individual donors’ circumstances. *Donation tax credits may be carried forward for the next five years.

Editorial Committee and Contributors: • Darren Sweeney, Certified Financial Planner, Professional [email protected] • Gillian Flanagan, KidsAbility Foundation, Development Officer [email protected] • Lisa Talbot, KidsAbility Foundation, Executive Director [email protected] • Dipali Batabyal, University of Waterloo, Development Officer [email protected] • Sharon McKay-Todd, University of Waterloo, Associate Director, Planned Giving [email protected] • Susan St. John, MS Society, Executive Director [email protected] • Jesse MacDonald, Desjardins, Financial Security Life & Health Insurance Advisor [email protected] • Jon Rohr, Exchange Magazine for Business, Publisher [email protected] • Paul Knowles, Exchange Magazine for Business, Editor [email protected] Some editorial material supplied by Niagara/Golden Horseshoe LEAVE A LEAGACY™ Program. PUBLISHED BY EXCHANGE BUSINESS COMMUNICATIONS INC.

8 | www.exchangemagazine.com Join a Winning Team Making Friends One at a Time.

Ad sponsors: • The Memmott family in memory of Roy McNichol • The Moore and MacDonald families in memory of Jim Nickling • Cathy Purdom, Mayfair Financial • Peter Willwerth, Desjardins Financial, Security Independent Network Kendra and Jasper • John and Jan Uren • Nancy Ackert, Mortgage Alliance

1488 2nd Concession Road West Lynden, Ontario L0R 1T0 519-721-1068 | www.autismdogservices.ca

I helped ADS bring Kendra and her service dog together. I assist families and corporations support worthy causes through prudent and efficient estate and succession planning. I help families multiply their contributions to make this world a better place.

Jesse MacDonald, BA M.Ed Life and Health Insurance Advisor 675 Queen St. South Box 230, Suite 615 Kitchener, ON N2M 1A1 TEL : 519-732-8980 [email protected] www.jessemacdonaldinsurance.com LEGACY IN ACTION

“We were impressed by

the support they give to

the families”

Bill and Heather Spall pictured above, pictured right the Arsenault family Mom Sandra with Carly on her lap, Carly’s sister Lauren and Hazel and Dad Jamie

10 | www.exchangemagazine.com /BAuildingLa berighgtear fucturye foor chfildrHen witoh sppeceial0needs BY PAUL KNOWLES

ill Spall has been a volunteer member of community And Deirdre Large speaks about her son, Graydon, who has service groups for his entire adult life. Heather Spall had Congenital Muscular Dystrophy. Graydon first visited Ba career as a school teacher. When this couple reached KidsAbility when he was 11 months; he is now 11 years old. their retirement years, they were aware of the needs in their “His physical progress has been amazing,” says Deirdre. “He’s community, and eager to do what they could to make a also speaking well.” difference. The Spalls wanted to be sure that any contribution Lisa says that so much good is being accomplished through they made to a community organization really made a KidsAbility, but she admits that the need is greater still. “The difference. And so, they chose KidsAbility. need continues to grow as our communities grow.” KidsAbility’s mission is to empower children and youth with KidsAbility has evolved over the past 55 years to meet the special needs to realize their full potential. The Spalls agree changing needs of children and youth in Waterloo Region and that KidsAbility is accomplishing its goals. Heather has Wellington County. Today, KidsAbility supports children and volunteered at KidsAbility for seven years, supporting teachers youth with developmental disabilities and delays related to here. As a result of their commitment, the Spalls have chosen premature birth, medical syndromes such as coordination to leave a legacy through their Will to ensure the future needs disorders and autism; physical disabilities such as spina bifida of the children and families served by KidsAbility are met. and cerebral palsy; and in Waterloo Region, communication difficulties in language, articulation, fluency and voice. The Spalls were drawn to KidsAbility because “we were impressed by the staff, by the support they give to the families,” KidsAbility’s impact doesn’t stop with the child. This is truly says Heather. Bill adds, “and by the families themselves.” a family-focused organization. Deirdre Large says her husband, Peter, and sons Graydon, Garrett and Griffin have all “been The Spalls are creating an endowment fund through a guided by the people at KidsAbility the whole time.” charitable bequest in their Will because “we wanted to leave something to the community, to be as effective as possible.” Carly Arsenault’s family feels the same connection to When the gift is received from their estate, it will be managed KidsAbility. The Cambridge family includes mom Sandra, father by KidsAbility Foundation, with investment income annually Jamie Arsenault, Carly and sisters Lauren and Hazel. Sandra supporting the important work of the agency. says, “Carly utilizes KidsAbility on a weekly basis for speech, physiotherapy and occupational therapy.” KidsAbility team The Spall family is supportive of this fund. Bill says, “Our members have also worked with all family members so they kids are aware of what we are doing, and they’re on board.” understand the best way to support Carly. “This kind of support is so critical,” says Lisa Talbot, Executive The word support is really the key. The dedicated team at Director of the KidsAbility Foundation. “With the support of our KidsAbility supports children and their families; but they can only legacy donors, the future is bright for the children and youth do so with the commitment and support of people like Bill and who receive life-changing services at KidsAbility.” Heather Spall, who are finding creative and proactive ways to KidsAbility relies on annual donations from individuals, help KidsAbility make a lasting impact for future generations. Rotary Clubs and other service groups, corporations, foundations, and other organizations. Nearly 10% of the $13 LEGACY PROFILE BROUGHT TO YOU BY : million annual budget comes from those sources, and the need is greater than the resources, according to Lisa. “Our donors are very instrumental in helping us provide the best care we can,” she says. KidsAbility families truly believe they are experiencing “best care”. For example, Sandra Blatt-Arsenault talks about her JOHN GRIGGS EILEEN QUINN daughter, Carly, a little girl with Down syndrome: “KidsAbility really Partner Associate has been essential for Carly’s development. They are fantastically Corporate and Commercial Law Wills, Trusts and Estates dedicated people. They’re like family. They have helped teach us [email protected] [email protected] all the ways to assist Carly to become all she can be.” 519.593.3231 519.593.2399

INTELLIGENT GUIDE TO PHILANTHROPY • MAY 2012 | 11 LEGACY IN ACTION

There Must be a Better Way evin Cahill is passionate about his family, his So Kevin created his own professional category to fill a very community, and his vision, which is why he founded large need. “Financial advisors and financial planners, KCanadian Legacy Builder with the purpose of securing especially within a banking institution, are great at helping lifestyles and family legacies for people who care. people accumulate assets and either helping them grow their assets, or lose them – which has become the norm in the past Kevin genuinely cares about helping people help others. And few years. But no one is answering the question ‘What his own efforts are in synch with his business objectives – he happens next?’ after major life events. A legacy planner is volunteers at the Guelph Food Band, is Chair of the Young someone who specializes in securing our advocates’ lifestyle Professionals Network, and has been Area Director of Guelph while they are alive and creating a lasting legacy for the people Business Networking International, president of the Rotary and/or causes they care about after they leave this world.” Club of Guelph South, treasurer for the Canadian Therapeutic Riding Association, vice chair of the Guelph Chamber of Kevin wishes family harmony and perpetual family values as Commerce and treasurer for the AIDS Committee of Guelph goals for his clients which echo his commitments to his family and Wellington. and his community. Everyone who has ever been loved by someone leaves a legacy of some kind. Kevin recalls being Why? Because Kevin is a man who looks for solutions. Kevin with a friend who lost both his parents in the same year and became involved in legacy planning because of a number of Kevin witnessed his friend write a cheque for personal learning experience. He began his career as a $196,000 to Revenue Canada; the memory of financial planner, but legacy planning became the focus in his parents became, ‘How can two educated 2006 when, as treasurer of CANTRA, the organization received people let this happen?’ a bequest of $40,000. Due to the public process, as treasurer Kevin was able to see the will and full statement of financial “There is that old saying: no one plans to accounts, and saw that while the organization was fortunate to fail, they just fail to plan. Most people receive the donation, it could have been almost $80,000, as think that a Will is an estate and legacy half the estate was lost to taxes and fees. plan, but it really is just one piece of the greater puzzle.” Kevin realized there must be a better way, and he set out to find it. “I wanted individuals to be able to make a bigger Kevin says, “Our desire is to help difference to the people they love or the causes they care families start the conversation about about and not have their hard earned wealth lost or stolen to what happens next, and work with the government or the legal system.” them through The Ancestor Builder™ so that they can become great Canadian Legacy Builder was born in 2009 as a result of ancestors. And the best part is the another difficult but invaluable learning opportunity as Kevin’s only cost is time.” father lost his battle with cancer. When Kevin’s grandmother passed away in 1996 Kevin’s dad witnessed a very large estate Kevin says that the amount of the lost, due to a variety of reasons. “Dad created a plan that estate is not important but planning to would ensure that 100% of his assets pass quickly and tax free utilize that estate for the benefit of to the people he loved and the causes he cared about, as he family and the community is. “All that did not want the same fate to happen to his family.” is important is to have strong family values with a desire to make a Kevin was the executor of his father’s estate and when his difference and leave the world better dad passed away, the estate passed to the family quickly, and than how they found it.” a substantial amount also went to his favorite charities – while the government received next to nothing. For more information about becoming a “great ancestor,” contact Kevin at After this experience Kevin declared, “If Dad can make the www.canadianlegacybuilder.ca. advance plans to make a massive difference, why can’t everyone!” Kevin Cahill

12 | www.exchangemagazine.com TYour hcomemunCity ashpaart orf yioturyfamiCly hild

hen thinking about preparing a Will most touched their lives. Upon the passing of both parents, the Will individuals divide their estate among their outlines that each child will receive one quarter of Wimmediate family. They want to be sure that their parent’s estate. The fourth they can provide for the needs of their loved ones. But quarter is dedicated what people may not consider are the possible tax to the Charity consequences to this decision. Child and directed to the causes that Ask yourself, “If you had a choice to give a portion are dearest to their of your estate to the government in tax or leave a gift hearts. to a charity‚ which one would you prefer?” The answer is probably obvious, but it might still be By placing a difficult to know how to make the gift a reality. One charitable bequest in creative way to give to charity is to include a one’s Will, the estate Charity Child in your Will planning. will benefit and receive a charitable tax Some worry that the tax burden placed on their receipt for the gift. This estate will prevent their children from inheriting will help to offset any all that they should. Some feel it’s not their taxes payable to the problem – “the children will work it out.” government. The children Including a Charity Child could be of real will still receive the benefit to those who are interested in portion of the estate providing for their loved ones, leaving a legacy generously left for them as to their community and limiting their estate well. What is also very to the exposure of estate taxes. Here’s an important is the children example: can celebrate their parent’s Through careful estate planning a family legacy of making a difference with three children divides their estate into quarters, leaving in the community through the last quarter to go to not-for-profits or charities that have their philanthropic dreams. CHARITY CHILD CONCEPT Charity Child

Child 1

Child 3

Child 2

INTELLIGENT GUIDE TO PHILANTHROPY • MAY 2012 | 13 LEGACY IN ACTION

Gifts of Property ou can choose to make a gift of property outright; or you may Yirrevocably assign ownership and receive the tax benefits now while enjoying the use of the property for your lifetime. You will have the satisfaction of knowing that the sale of the property now or eventually, will provide funds to PuttingPutting PProfessionalrofefessional support the work of your charity. Houses, cottages, commercial buildings and land, jewelry, antiques, art and StandardsStandards FFirstirst vehicles are examples of personal property that can be used to make a Advocis’Advocis’ GoldenGoolden TriangleTriangle chapterchhapter isis significant contribution. Because all property has a cash value, the donor is pproudroud ttoo bee ppartart ooff AAdvocisdvocis, entitled to a tax receipt for the full Canada’sCaCanada’s’s llargestargrgest voluntaryvoluntataryry professionalprorofefessional associationassociaiatition ofof market value of the property. !nnancialancial aadvisorsdvivisisorsrs aandnd pplanners.lanners.rs. AdvocisAdvocis memembersmbers pproviderovide !nancialnancial adviadvice,ce, pproductroduct seservicervice andand employeeemployee benebenne!ttss plplanninganning ttoo CCanadiansanadians iinn a nnumberumber ofof areas,areas, including:including: t &TUBUF&TUBUF BOEBOE SFUJSFNFOUSFUJSFNFOU QMBOOJOHQMBOOJOH t 88FBMUIFBMUI BBOEOE SSJTLJTL NNBOBHFNFOUBOBHFNFOU t 5BY5B5BY QMBOOJOHQMBOOJOH How to t 1MBOOFE1MBOOFE HHJWJOHJWWJOH AAdvocisdvocis memembersmbers mmemeetet oongoingngoing pprofessionalrofefessional ddevelopmentevelopment LEAVE A SSFRVJSFNFOUTFRVJSFNFOUT $& $& 55IFZIFZ QVQVUU UUIFJSIFJS DDMJFOUTMJFOUT JOUFSFTUTJOUFSFTUT ööSTU STU XIJMFXIJMF BEIFSJOHBEIFSJOH UP UIF "EWPDJT"EWWPDJT $PEF$PEF PG 1SPGFTTJPOBMSPGFGFTTJPOBM $POEVDU$POEVDU •LLeEaveGa GiftAin yCour WYill 8JUI8JUI PWFSPWFS B DFOUVSZDFOUVSZ PG IJTUPSZJTUPSZ CFIJOECFIJOE JUTJUT OBNF OBNF "EWPDJT"EWPDJT JT thehe • Gifts of Life Insurance BTTPDJBUJPOBTTPDJBUJPO GPSGPGPS öOBODJBMöOBODJBM BEWJTPSTBEWJTPST JO $BOBEBBOBEB • Gifts of RRSPs or RRIFs ToTo !ndnd anan AdvocisAdvocis advisor/planneradvisor/r/planner iinn yyourour ccommunity,ommunity,y, • Gifts of Charitable Remainder Trusts contact:contact: www.advocis.cawww.advocis.ca oror callcall 1.800.563.58221.800.563.5822 • Gifts of Securities Advocis,Advocis, TheThThe FinancialFiFinancial AdvisorsAdvisors AssociationAssociation ofof Canada,CaCanada, isis thethe oldestoldest andand llargestargrgest vovvoluntaryoluntaryry mmembershipembership aassociationssociation ooff !nancialnancial aadvisorsdvisors aandnd pplannerslanners • Gifts of Property inin CCanada,anada,a, wwithith mmoreore tthanhan 111,0001,000 aadvisorsdvisors aandnd pplannerslanners iinn 4411 chchaptersapters frffromrom coastcoast toto coast.coast. There are many ways to leave a gift to a not-for-profit or charity that has touched your life.

"EWPDJT¥"EWPDJT¥ JT B USBEFNBSLUSBEFNBSL PG 5IF5IFF 'JOBODJBM'JOBODJBM "EWJTPST"EWJTPST "TTPDJBUJPO"TTPDJBUJPO PG $BOBEB$BOBEB 11

14 | www.exchangemagazine.com Be a Lasting Champion of Children1s Mental Health I no longer had any hope…you integrating back into her community school. have put the hope back Emily is not alone. One out of five children “into my life.” struggle with some sort of mental health These words, as reflected by issue. this 14 year old girl, capture the At Lutherwood’s Children’s Mental essence of our work at Health Centre in Waterloo we work to Lutherwood – putting hope back bring hope back into the lives of children into lives. Emily came to us as a and their families who have been very isolated youth who continually deeply burdened with mental health lashed out in anger. Her family had issues. Ranked #1 in all of Ontario (by all but given up on her. She had no Children’s Mental Health Ontario), friends. She wouldn’t get out of bed in the Children’s Mental Health the morning for school. She struggled Centre is often the “last resort” in so significantly with depression and treatment options for these youth anxiety that she didn’t want to live. who struggle to find their way. Once at Lutherwood, the changes came But we can’t do it alone. We need slowly. But over time, with the unwavering friends in the community who will partner with us support of the staff team at Lutherwood, and will be a lasting champion of Children’s Mental Health. healing work began in Emily’s heart and For more information on how you can leave a legacy please mind. This past June, she was one of 10 youth contact Kim Lester, Manager, Donor Relations, who graduated from grade 8 at Lutherwood, and is now [email protected] or 519-884-1470.

TAX FRIENDLY WHY IS YOUR WILL LEGISLATION IMPORTANT

The LEAVE A LEGACY™ goal of advancing philanthropy is Your Will or testament guarantees that your property and supported by federal government legislation. By implementing assets will be regulated according to your desires. Without a legislation that allows Canadians to claim donations and other Will, there is no mechanism in place to make a bequest. Here benefits in their taxes, the federal government encourages are some steps you should take to ensure that your wishes an increase of gifts to charities from individuals and are granted: corporations. Statistics Canada reports that, in 2010, 23% of 1. Make a detailed list of your assets (financial, real estate, Canadians filling tax returns claimed a charitable donation. vehicles, jewellery, collectibles, musical instruments, etc.). These claims totaled $8.3 billion. 2. Make a list of organizations or causes you would like to Significant tax incentives make gift planning even more support. attractive, particularly for those gifts left in a Will. By making 3. Set up an appointment with your professional advisor (i.e. it easier to leave a gift, the federal government through its financial analyst, attorney, or planned giving officer) to discuss beneficiary legislation helps to promote the LEAVE A your options. Your professional advisor can help you decide LEGACY™ program message, and allows Canada to continue which option(s) will work best for you and your family. its rich history of giving.

INTELLIGENT GUIDE TO PHILANTHROPY • MAY 2012 | 15 LEGACY IN ACTION

The Exemplary Tax Benefits of RRSPs & RRIFs aming the charity of your choice the become an income partial or full beneficiary of your RRSP of $135,000, if there Nor RRIF is one of the most tax effective is $100,000 in RRSP or ways to leave a legacy. This is because RRSPs RRIF income added. The and RRIFs are among the most highly taxed income would be taxed at the highest tax level, in assets in your estate, hence the charitable tax many cases, directing receipt offsets any taxes owing approximately half the against your estate. RRSP or RRIF to At death, RRSPs and RRIFs taxation. A charitable are treated as if they have been receipt can be applied cashed all at once and are added up to 100% in the year of to income in the year of death. For death and in addition, can be example, this could mean that an carried back one year. income of $35,000 in the year of death could

BLAZE A TRAIL IN LAURIER’S SECOND CENTURY Legacy donors give future generations a boost. University students are fuelled with hope for a bright future. Lead the way with a legacy of generosity through a charitable bequest in your will. Your encouragement will help carve a path of success for decades to come. To learn how easy it is, contact Cec Joyal, Development O cer, Individual & Legacy Giving at [email protected] or call x.

wlu.ca/giving

WILFRID LAURIER UNIVERSITY Waterloo | Brantford | Kitchener | Toronto

16 | www.exchangemagazine.com Charitable Remainder Trusts

Charitable Remainder Trust provides you with income based on the present value of the remainder interest for life; then, after your lifetime, the assets pass to the determined by the remainder of the fair market value of the Acharity for charitable work. You receive immediate tax assets. The charitable tax receipt is often within a range of 20- relief in that a charitable receipt for the remainder of the full 60% of the value of the assets. market value is provided at the time that the trust is established. A trust can also be set up to provide income for a surviving spouse or other family member. In that case, the Benefits include: assets would pass to the charity only after both spouses have • a steady income and immediate tax benefits died. A charitable remainder trust can be funded with cash, • expert financial management securities or real estate. Charitable remainder trusts are • allows you to make a significant gift irrevocable gifts. The donor is most times entitled to a • avoids probate charitable receipt at the time that the trust is created, giving tax relief during the donor’s lifetime. The receipt amount is

A well-structuredwell-sttructured charitablec legacy dependss on expertt planning.planning.

Scotia Privatee.ClientCliennt Group® is the leadingg provider of philanthropicphilanthrropic donor solutions in Canada.Canadda. Whether it is a PrivatePrivate Foundation, personalnal fund or helping structure ggifts, we have the meameansns and knowledge to hhelp you make a lasting impact for generations to come.

To learn more concontact:tact: EliElizabethb th Heald,H ld DirectorDiirectort & HeadH d Scotia Private ClienClientnt Group Kitchener-WaterloKitchener-Waterloo,o, Cambridge, GuelphGuelph,, and area Telephone: 519-74519-743-423343-4233 Toll free: 1-866-241-866-240-734040-7340 [email protected]@scotiaprivateclient.comcotiaprivateclient.com

® RegisteredRegistered trademarks of The Bank of Nova Scotia.Sccotia.TM TrademarkTrademark of The Bank of Nova Scotia.

INTELLIGENT GUIDE TO PHILANTHROPY • MAY 2012 | 17 LEGACY IN ACTION

The Amazing Benefits of Leaving a Gift of Life Insurance ne potential application of life insurance is through full the full value of your payments that can be applied against your paid up policies. If you have a fully paid up life insurance present taxes. The charity receives the money for its charitable Opolicy that has value but is no longer needed, you can purposes on your death and there is no charitable receipt to realize a charitable receipt in the fair market value of the policy your estate. that can be applied for current tax relief. b) If you name the charity as beneficiary and continue to Life insurance can be powerful ally in increasing the amount own the policy, your estate will benefit from the charitable of the value of an estate. Through a series of smaller payments receipt on the value received at death. during your lifetime, you can make a large charitable gift at the A benefit to naming a charity directly on your policy is that end of life. This is accomplished through the magic of there is no need for the gift to pass through probate. It passes leveraging. outside your estate, thereby saving money in your estate and For new policies or those that are assigned before fully paid, the gift is not subject to contest. tax benefits are available as follows: Life insurance can also be utilized as wealth replacement. a) If you name the charity as beneficiary and irrevocable For instance, you can replace the full value of a gift to charity owner of the policy, you will receive an annual tax receipt for in your estate by taking out a life insurance policy that will pay

Creating a legacy

A gi of life insurance is just one way you can help Waterloo continue providing one-of-a kind educational opportunities. The university’s gi planning experts are available to work with you to explore these options and help you achieve your legacy goals.

For additional information on how you can “For me, as both a graduate and a sta member, create a legacy at Waterloo, please contact Waterloo has become a very important part of Sharon McKay-Todd at 519-888-4567, ext. 35413 my life. I’m thrilled to be able to advance the or [email protected] university’s cause. Creating an award, through Planned Giving | Oce of Development a gift of life insurance, for students who contend development.uwaterloo.ca/plannedgiving with disabilities while they complete their degrees, is one way I can make a di erence in the world.”

– Ildikó Dénes (BSc ’98) 0 2 7 6

18 | www.exchangemagazine.com YOU DON’T NEED TO Pictured Sharon, Jaxon, Jason Giles, Diane Milley and Mya Giles BE A MILLIONAIRE TO BEQUEATH ONE MILLION DOLLARS!

Robert and Rachel, two lawyers in their forties, live in Guelph. They have each lost a parent to cancer, and they want to give a significant sum to research into this terrible disease. By purchasing a joint, last-to-die life insurance policy for a million dollars, the beneficiary of which would be the registered foundation of their choice, they could attain their goal by investing as little as $42,000. As both are non-smokers, the annual policy premium your estate that same value on your would amount to about $8,000 per year over ten years. death. The charitable tax receipt received by your After deducting the 46% tax credit*, the annual net cost estate for the value of your charitable gift will reduce tax is indeed $4,300. * This example is built with federal and Ontario tax credits. In this payable in your estate. In this way you can: make a significant example, the donors’ annual incomes place them in the highest tax bracket. charitable gift; reduce taxes payable in your estate; replace the amount of your charitable gift to your estate.

Graduates of Conestoga share something very special besides their credential. They possess a treasure that is common to all, yet at the same time, unique to each – the Conestoga experience. Your planned gift can help ensure that future generations of students will have an opportunity to share this experience as well. Students who might one day learn in many of the same classrooms and walk the same halls and discover themselves in many of the same ways as thousands of others before them. Whether you are a graduate or a friend of Conestoga, your nancial support is always appreciated. However much you give, in whatever way you choose to give it, your planned gift to Conestoga will help to secure the future of one of the nest colleges in the country.

For more information on making agift to Conestoga, please contact: Tim Tribe, Director of Development 519-748-5220 ext. 2409 [email protected] or visit: www.conestogac.on.ca/giving/

INTELLIGENT GUIDE TO PHILANTHROPY • MAY 2012 | 19 LEGACY IN ACTION

The Importance of RBY PAeUL lKNaOWtLEiS onships t’s really all about relationships. The relationship between gifts often lead to sustainable projects bringing solutions for people and their community. The relationships between long-standing issues in the community. Much development in Icharitable and not for profit organizations and the people our community has come from substantial donations from the they serve, the communities they benefit, and donors who average citizen who wanted to make a difference but may not believe in what those organizations are doing. Without key have known how. This magazine is our way to help individuals understand that there is a way forward through a shared vision relationships, all of the good being done by these crucial for the future generations of our great community.” organizations would come to a dead stop. We asked members of the publication’s editorial advisory board to share their “The supportive link” insights about relationships. Jesse MacDonald, of Desjardins Financial Security in Kitchener, speaks of achieving “Supporting one another” “harmony”: “Business owners know Lisa Talbot, Executive Director, KidsAbility Foundation, said, that their success rests on the “Numerous charitable organizations in Waterloo Region and acceptance of their products and Wellington County are dedicated to improving the lives of our neighbours, friends and loved ones each and every day. This may include providing a ‘hand up’ to a family who has fallen on difficult financial times, providing supports to an individual dealing with a serious illness, helping a newcomer to settle. We live in a community that supports one another in times of need. Choosing to leave a legacy to a local charitable organization will help to ensure that the tradition of caring in our community continues today and for years to come. I can’t think of a better legacy to leave behind for the benefit of future generations.”

“Personal succession plan” Susan St. John, Executive Director of the MS Society, Waterloo District Chapter, reflected on the value of a legacy gift to the givers: “A succession plan is an important facet of the transition of leadership. A legacy gift is simply our personal succession plan, ensuring that our values and ideals are implanted firmly in the community in which our children and grandchildren will thrive. A thoughtfully directed legacy gift will help create a community where people understand the future is only as secure as the tomorrows of its most frail and marginalized citizen.”

“Shared vision for future generations” Dipali Batabyal is Development Officer, Family Campaign and Special Projects, Office of Development and Alumni Affairs, University of Waterloo. She sees legacy gifts as key to community development: “Legacy gifts can be substantial donations that have significant tax benefits to the individual’s estate while helping to mobilize community initiatives. Legacy Pictured from left Susan St. John, Darren Sweeney, 20 | www.exchangemagazine.com Lisa Talbot and Gillian Flanagan services by their community. Community development creates “Investment in your community” the supports for those in our community who need assistance Sharon McKay-Todd, Associate Director, Planned Giving at not available from their families and neighborhoods. In many the University of Waterloo, points out, “Giving and planning cases philanthropy provides the supportive link for tomorrow is an investment in your community. Leaving a between entrepreneurs and legacy to support a charitable organization significantly professionals who are not contributes to its sustainability and strengthens the fiber of physically able to be on our community. Recipients who receive benefits are inspired the front lines to help out where they see a need. by the generosity of others. Those same individuals are very The business community likely to support that or similar organizations in the future. You knows that a healthy, don’t have to possess wealth to invest in future generations. vibrant community is A bequest for most people is an opportunity to leave a the backbone of their significant gift through their will that might not have been future success and possible in their lifetime and to benefit charities they feel are growth. Community making an impact on our quality of life.” agencies help the less able participate in “A lasting legacy” making our communities Gillian Flanagan, Development Officer at KidsAbility, stated: more resilient and inclusive. What a strong “As we live in a time of unstable government funding, legacy and natural partnership giving provides an alternate structure of sustainability for our these groups make to integral community service organizations, such as KidsAbility. balance needs and efficient Legacy giving truly is a win-win situation both for donors and delivery of services.” community organizations, as it provides a secure future for community organizations and, simultaneously, enables donors Pictured, from left, Dipali Batabyal, and to leave behind a lasting legacy in the community they live.” Sharon McKay-Todd

GETTING STARTED...

Do you have an estate? Your “estate” is the sum of all your assets. Wealthy people might have very large estates, but even those who are not wealthy have the resources to make a charitable bequest. If every adult in Canada made a Will and included a bequest of just $100, billions of dollars would flow to charitable causes every year. Make your Will a priority.

Which charity? Think about the charitable organization or cause you would most like to help. Maybe you or someone you know has benefited from the service of a particular organization. Maybe you’re an active volunteer or believe in the mission and values of a specific group. You may want to leave a gift in memory of a loved one or for particular use or program.

Do your homework Talk to the professionals of the organization or charity of your choice. They can tell you more about what they do, what opportunities are available for giving or leaving your legacy and how your gift can allow them to continue their work in the future.

Consult a professional advisor Consult the appropriate professional advisor in order to get the right expertise and advice. An advisor can help to ensure the type and timing of your gift maximizes the advantages to you and the organization.

Talk to your family members Make sure that your family members are aware of your intentions so they can support the achievement of your charitable goals and philanthropic dreams.

INTELLIGENT GUIDE TO PHILANTHROPY • MAY 2012 | 21 LEAVE A LEGACY™ WATERLOO WELLINGTON NOT-FOR-PROFIT DIRECTORY

ALZHEIMER SOCIETY OF KITCHENER-WATERLOO HOUSE OF FRIENDSHIP Debra McGonegal, [email protected] Christine Rier, [email protected] 831 Frederick St Kitchener N2B 2B4 519-742-1422 x15 51 Charles St E Kitchener N2G 4R3 519-742-8327 www.alzheimerkw.com www.houseoffriendship.org

BIG BROTHERS BIG SISTERS OF WATERLOO REGION INDEPENDENT LIVING CENTRE WATERLOO REGION Colleen Hicks, [email protected] Andrew Posen, [email protected] 7-150 Pinebush Rd Cambridge N1R 8J8 519-624-7655 x210 127 Victoria St S Kitchener N2G 2B4 519-571-6788 x7425 www.bbbswr.org www.ilcwr.org

CAMBRIDGE & NORTH DUMFRIES KIDSABILITY FOUNDATION COMMUNITY FOUNDATION 500 Hallmark Dr Waterloo N2K 3P5 The Community Foundation is available www.kidsability.ca to anyone who would like to give something back to the community, and Gillian Flanagan, [email protected] at the same time, create a legacy to 519-886-8886 x1350 support the causes they care about. Lisa Talbot, [email protected] Donations are pooled into an ever- 519-886-8886 x1201 growing, permanent endowment and only the earnings generated through its investments are distributed as grants according to the donor’s direction. Donors can be confident KITCHENER PUBLIC LIBRARY that a gift to the Community Foundation is a gift that will give forever. You are the author of your legacy. Jane Neath, [email protected] Please include Kitchener Public 135 Thompson Drive, Unit 7, Cambridge, ON N1T 2E4 519.624.8972 Library in your story. The countless (phone) 519.624.4032 (fax) www.cambridgefoundation.org ways KPL enriches the community are priceless, but that doesn't mean they don't come at a cost. As a CANADIAN COUNCIL OF CHRISTIAN CHARITIES beneficiary of our services, you know that a legacy gift to your public 1-43 Howard Ave Elmira N3B 2C9 519-669-5137 library will be used to enhance the opportunities afforded to the www.cccc.org next generation. Leaving your mark on this community is easy, and we can help. Working with our Development Manager, and your Wayne Kroeker, [email protected] financial advisor, planning your legacy will be easy and rewarding. Paul Dickson, [email protected] Milly Siderius, [email protected] Kitchener Public Library, 85 Queen St N, Kitchener, ON, [email protected] 519-743-0271 x278 www.kpl.org COMMUNITY OF CHRIST Ken McGowan, [email protected] KITCHENER-WATERLOO SYMPHONY 519-265-5349 www.cofchrist.org 36 King St W Kitchener N2G 1A3 519-745-4711 www.kwsymphony.ca COMPASSION CANADA Jana Gordon, [email protected] June Dryer, [email protected] PO Box 5591 London N6A 5G8 519-476-2386 www.compassion.ca Paul Pedersen, [email protected]

CONRAD GREBEL UNIVERSITY COLLEGE KITCHENER-WATERLOO ART Fred Martin, [email protected] GALLERY (KW|AG) 140 Westmount Rd N Waterloo N2L 3G6 519-885-0220 x24381 The Gallery’s mission is connecting www.grebel.uwaterloo.ca people and ideas through art. For more than 50 years, KW|AG has DOG GUIDES CANADA presented, promoted and preserved the visual arts heritage of our region. Proud caretakers of a permanent collection of approximately Heather Fowler, [email protected] 4,000 works, the Gallery’s dynamic programming serve all ages and 152 Wilson Ave Oakville L6K 3H1 519 648-3307 x222 interests. Free admission ensures equal access for all. The Gallery's www.dogguides.com Endowment Fund is locally managed, and an additional endowment fund is held at the Ontario Arts Foundation. GRAND RIVER HOSPITAL FOUNDATION Caroline Oliver, [email protected] Jane Jamieson, [email protected] 101 Queen St N Kitchener N2H 6P8 519-579-5860 x218 Box 9056, 835 King St W Kitchener N2G 1G3 519-749-4300 www.kwag.ca x2504 www.grhf.org LUTHERAN FOUNDATION CANADA GRAND RIVER CONSERVATION AUTHORITY FOUNDATION Alfred Feth, [email protected] Logan Walsh, [email protected] 275 Lawrence Ave Kitchener N2M 1Y3 519-528-6500 x2218 400 Clyde Rd, Box 729 Cambridge N1R 5W6 519-621-2763 www.lutheranfoundation.ca www.grandriver.ca LUTHERWOOD CHILD AND HAMILTON CONSERVATION FOUNDATION FAMILY FOUNDATION Joan Bell, [email protected] Kim Lester, Manager, Donor Box 81067, 838 Mineral Springs Rd Ancaster L9G 4X1 Relations, [email protected] 905-525-2181 www.conservationhamilton.ca 285 Benjamin Road Waterloo, ON N2J 3Z4 519-884-1470 www.lutherwood.ca

22 | www.exchangemagazine.com MENNONITE FOUNDATION OF CANADA STRATFORD SHAKESPEARE FESTIVAL 50 Kent Ave Kitchener N2G 3R1 519-745-7821 Classical theatre changes lives. It enriches our experience www.mennofoundation.ca with colour, depth, understanding and purpose. The experience of a single performance can last a lifetime. Sherri Grosz, [email protected] Planning a gift to benefit the Stratford Shakespeare Festival is a way you can support great classical theatre, not simply for Mike Strathdee, [email protected] this season or next, but for all time. For assistance in planning your legacy or for more MS SOCIETY, WATERLOO DISTRICT information, please contact Kathryn McKie, Planned Giving CHAPTER Manager, or visit our web-site. The MS Society is responsible for Kathryn McKie, [email protected] breakthroughs in research, 55 Queen Street, P.O. Box 520 Stratford, ON N5A 6V2 excellence in services for people (519) 271-4040 ext. 5640 with MS and their families, dynamic www.Stratfordshakespearefestival.com/legacy public education programs, and advocacy to reshape government THE KITCHENER & WATERLOO COMMUNITY FOUNDATION policy. The support of your legacy gift will ensure, with unwavering Rosemary Smith, [email protected] assurance that someone will be there to provide support, hope, and B-29 King St E Kitchener N2G 2K4 519-725-1806 x 1 caring for those struggling with MS … until there is a cure … and www.kwcf.ca beyond. Contact your local chapter to help Susan St. John, [email protected] UNIVERSITY OF GUELPH 35 Belmont Ave. West, Kitchener 519-569-8789 www.mssociety.ca/waterloo Gail Kendall, [email protected] 50 Stone Rd E Guelph N1G 2W1 519-824-4120 www.uoguelph.ca OWEN SOUND REGIONAL HOSPITAL FOUNDATION Willard Vanderploeg, [email protected] UNIVERSITY OF WATERLOO Box 1001, 1800 8th St E Owen Sound N4K 6H6 519-372-3925 www.oshfoundation.ca 200 University Ave W Waterloo N2L 3G1 www.uwaterloo.ca PROJECT PLOUGHSHARES Dipali Batabyal, [email protected] Matthew Pupic, [email protected] 519-888-4567 x37195 57 Erb St W Waterloo N2L 6C2 519-888-6541 www.ploughshares.ca Roberta Garcia, [email protected] 519-888-4567 x38758 REDEEMER UNIVERSITY COLLEGE Sharon McKay-Todd, [email protected] James VanderLaan, [email protected] 519-888-4567 x35413 777 Garner Rd E Ancaster L9K 1J4 905-648-2131 www.redeemer.ca Bonnie Oberle, [email protected] 519-888-4567 x35422 RENISON UNIVERSITY COLLEGE Caroline Woerns [email protected] Joanne Stewart, [email protected] 240 Westmount Rd N Waterloo N2L 3G4 519-884-4404 x28605 519-888-4567 www.renison.uwaterloo.ca Ingrid Town, [email protected] 519-888-4567 x37718 ROCKWAY MENNONITE COLLEGIATE Bernie Burnett, [email protected] WALKERTON & DISTRICT HOSPITAL FOUNDATION 110 Doon Rd Kitchener N2G 3C8 519-743-8209 www.rockway.ca Cheryl Hopkins, [email protected] 21 McGivern St W Walkerton N0G 2V0 519-881-0441 ST. JEROME’S UNIVERSITY www.walkertondistrictfoundation.ca Nadine Collins, [email protected] 290 Westmount Rd N Waterloo N2L 3G3 519-884-8111 x28255 www.sju.ca WILFRID LAURIER UNIVERSITY Cec Joyal, [email protected] 75 University Ave W Waterloo N2L 3C5 519-884-0710 x3864 ST. MARY’S GENERAL HOSPITAL www.wlu.ca FOUNDATION: Founded in 1924, St. Mary’s General Hospital remains an island YWCA KITCHENER-WATERLOO of healing and hope to the people Sheryl Loeffler, [email protected] of Waterloo Region and 153 Frederick St Kitchener N2H 2M2 519-576-8856 x106 surrounding areas. Known for our www.ywcakw.ca commitment to excellent, innovative, and patient-centred care, we are one of the country’s finest hospitals and we take seriously the trust our community puts in us. In return, we are honoured to have the financial support of the On the cover: people we serve so that we can continue our work. Girl jumping, Mya Giles, top inset picture Sharon 911 Queen’s Blvd., Kitchener, ON N2M 1B2 | 519-749-6797 St. Mary’s General Hospital Foundation and Jaxon Giles; middle inset Graydon Large; www.supportstmarys.ca bottom inset Carly Arsenault

INTELLIGENT GUIDE TO PHILANTHROPY • MAY 2012 | 23 Prosperous, Healthy & Sustainable ...... what we’re about

If you are, read us daily.

FOR ENTREPRENEURS/ENTERPRISES/ECONOMIC DEVELOPERS/EDUCATORS EXCHANGEMAGAZINE.COM us eck t ...ch out a MOVER & SHAKER

“Every single week we have a new insight that we can deploy. You know that real sense of buzz you get when you learn something new when you get that ‘Aha’ moment? We get that almost every week.”

PAPER PUSHING MEETS SOCIAL MEDIA BY EXCHANGE MAGAZINE STAFF TribeHR’s Joseph Fung touts “awesome features” and “fantastic” results

f you are looking for someone with experience in technology start-ups, Joseph Fung might well be your man. But if Iyou want someone with a vision for the possibilities inherent in social media, that would be... Joseph Fung. On the other hand, if you want a guy who is eager to get involved in community volunteer projects... it’s Fung, again. Although right now, he’s busy as the co-founder and CEO of the successful TribeHR, a Waterloo-based start-up that has developed a human resources platform for the Facebook generation. TribeHR’s promos speak of “a fresh way to manage your human resources... an exciting development in the world of human resource management.” And you get a sense of the social media influence in phrases like: “Our HR management software doesn’t just hold all of your employee information: It also cleverly studies it to show you trends, and highlights information that can save you time and money;” “Simplify the boring, nit-picky, and frustrating details of managing your employees. Your time is better spent work - ing on attracting, engaging, and developing your team;” “Full of awesome features in an easy-to-use intuitive interface, TribeHR helps you build a motivated and resource - ful culture in your company, making everyone happier and more efficient.” “Awesome.” “Happier and more efficient.” Those words are a good introduction to Joseph Fung’s approach to life. He wants things to be awesome and efficient at the same time. He described TribeHR’s objective this way: “Essentially, we’re trying to fix so much of what’s uncomfortable or bro - ken with HR. The industry of HR is critically important and so many organizations don’t realize it. It ends up getting locked into this tiny little corner of ‘collect time sheets, process payroll and a lot of administrative duties’ and organi - zations don’t often get a chance to take a look at things at higher, more strategic level and see the ramifications of solid culture, solid hiring plan, having the right people and a real culture of success. R H O R N O J : O T O H

MAY 2012 | 45 P MOVER & SHAKER

“This is particularly a problem with in Massachusetts. TribeHR reports a cus - small and medium business...We’ve built tomer base stretching across five conti - a social HR platform that automates a lot nents. of the drudgery so when you are thinking Fung, who is now in his early 30s, was about HR you can think about it strategi - very active in both the corporate world cally. We simplify a lot of the frustrating and in the cultural community even details like tracking vacations, collecting before he graduated with his Bachelor of information, making sure you know Applied Science from the University of PROFESSIONAL JANITORIAL SERVICES FOR BUSINESS Specializing in Commercial, It completely changes HR. We put ownership in the hands of Industrial and Institutional facilities employee’s managers. It distributes that work, it gives them a greater Call us for all your cleaning needs: General Janitorial & Office Cleaning Carpet Cleaning sense of ownership and it lets them take more control of the future. Floor Stripping & Waxing Interior/Exterior Window Cleaning who’s off and who’s on, making sure your Waterloo’s Computer Engineering Pro - Ultrasonic Blind Cleaning resumés are all stored on one place. A lot gram. He has served as director of Digital Construction Cleanup of these small little details that small Media at The Centre for International Factory Cleaning business owners don’t get a chance to Governance Innovation, and as Presi - Computer Cleaning do... Saving them time and energy [and] dent/CEO of Lewis Media, a web soft - also giving the opportunity to take a look ware company that built rebrandable web We will help protect at things in a very different way, at the solutions for marketing and design pro - your Real Estate investment Tel: strategic level.” fessionals. Fung directed the growth and (519) 884-9600 Waterloo, Ontario His company has changed the perspec - eventual sale of Lewis Media’s core tech - Fax: tive, he says. “HR software historically nology and reseller networks, and was (519) 884-8699 Toll Free: has been built for HR administrators and honoured with the CIBC Entrepreneur of 1-800-983-6661 www.jdicleaning.com for finance administrators, all based the Year Award in 2005. He was also rec - BONDED & INSURED around the idea of HR and finance putting ognized as one of Waterloo Region’s Top Member of the Canadian Franchise Association information in and getting reports out, 40 under 40 in 2011. He’s been involved and Better Business Bureau which does serve a purpose, but when in early stages of other tech start-ups as you think about everything we’ve learned well: OnMyBlock.ca, Simple Machines on the web about social networking, Forum, and TravelPod. crowd sourcing, about putting the power As a 2006 graduate of Leadership in hand of customers or in our case, Waterloo Region, Fung has a deep com - employees, it completely changes HR. We mitment to the community, as a member put ownership in the hands of employee’s man - agers. It distrib - utes that work, it gives them a greater sense of ownership and it lets them take more control of the future.” And it’s work - ing. Fung’s adjec -

tive is, “fantas - R H O R tic”. Version One N O J

of TribeHR was O T O H

launched in P March, 2011. In Joseph Fung in conversation with Ontario Premier Dalton McGuinty at The Tannery June, the compa - ny raised over $1 million from venture of the Barnraisers Council, and a member capitalists, which allowed Fung to of the Board of Directors for the Kitchen - become full-time CEO. Their corporate er Waterloo Art Gallery. clients currently range in size from five to He takes on all these challenges, he 500 employees. says, because it finds it “ridiculously Their largest investor is Matrix Part - rewarding”. And he bought into that phi - ners, based in Boston; on their website, losophy early on: “I think most of my TribeHR lists offices both in Waterloo and work here in the community started 46 | www.exchangemagazine.com Uncover skilled talent or new opportunities in Canada’s bio-economy

Bio-business is becoming big business in Kitchener-Waterloo. The BioManufacturing Skills Transfer Program from BioTalent Canada™ connects employers with skilled, BioReady™ professionals — and workers with the tools they need to pursue bio-economy careers.

Connect with us to access: BioTalent HR Tool Kit | The PetriDish™ job bank BioSkills Transfer Tool | courses skills development resources

www.bioready.ca BioTalent Canada: The HR hub of Canada’s bio-economy.

Proud member of the Greater Kitchener Waterloo Chamber of Commerce . a d a n a C t n e l a T o i B f o s k r a m e d a r t d e r e t s i g e r e r a h s i D i r t e P e h T d n a y d a e R o i B

, a d a n a C t n e l a T o i B

. 2 1 0 2

Install a Fibernetics Digital PBX Phone System and never pay for business phone lines again. Over 30 free phone system features are included with your pbx system.

The home of free business phone lines.

Proud member of Call 519-804-1333 or 1-877-406-1333 Visit www.fibernetics.ca/free for more information. MOVER & SHAKER before I graduated. Actually, I put my could make it there, then I’ve tested both people squeezed into a tiny space and educational career on hold so I could ends of the spectrum.” navigating that and managing that and pursue some of the more entrepreneurial CIGI was also a valued learning experi - rolling that successful projects. Despite activities... when I was 20.” ence: “I learned a lot of what it means to often very, very different perspectives was He credits his upbringing and his uni - be a contributing part to a greater whole a fantastic learning opportunity.” versity work terms with shaping the direc - and I think that’s going to make me a bet - Fung stayed with CIGI from October tion he took. “Everyone talks about ter manager, a better leader. I also had a 2009 until August 2011 – by which time whether or not entrepreneurs are born or much greater appreciation for the sheer he was becoming involved in TribeHR. bred and definitely, I was influenced by my diversity of perspectives that can come to His newest role as CEO is more than a parents – a strong belief that I could really one table. I think with all my previous full-time job in a still-small company with accomplish whatever what I wanted to. companies – because I was in a leadership 11 employees. Says Fung, “I split my time “It really started while I was on my role, I’d attract like minds and like charac - between here, Boston and San Francisco. work terms at computer engineering at ters. At CIGI there’s a greater diversity of Right now, we’re at such an important the University of Waterloo. With a few of my classmates, I started working on a website for our class and the belief that we could build whatever we really want - ed led us down the path of building our own discussion forum platform where I eventually met my business partner from Lewis Media. Every step along the way was the recognition that if we saw an opportunity to do something better, we don’t need to be afraid of it, we could just jump right into it and tackle it head on.” Ironically, Fung and Jeff Lewis worked together on the earlier project, exclusively on line, more than a year before they learned they lived in the same community. Their collaboration led to the founding of Lewis Media. And it was not for several years that Fung found time to complete his degree: “During that time I realized there was going to be a real challenge balancing full time education and entrepreneurial pur - suits. I put my degree on hold. Over the next couple of years, while I built the business, we won several awards for the team, and started contributing more to the entrepreneurial scene here in town. I pick up courses here and there when I could. I finally finished off the undergrad - uate degree after about eight years.” The partners sold Lewis Media at the end of 2009; Fung says the eight year project was a good experience, but also a learning opportunity. “At the end of the day we learned a couple of things about business. We were definitely pleased with ,PDJHLV(YHU\WKLQJ the exit but we also realized that there were other ways to grow a company quickly. A lot of the lessons I’ve learned through that was rolled into TribeHR.” &RPPHUFLDO 5HVLGHQWLDO*URXQGV Between Lewis and TribeHR, Fung 0DLQWHQDQFH joined the Centre for International Gover - 5HVLGHQWLDO'HVLJQ%XLOG/DQGVFDSLQJ nance Innovation, as director of digital &RPPHUFLDO6QRZ ,FH0DQDJHPHQW media. He embraced the challenge: “I 'HVLJQ%XLOG0DLQWDLQ*URZ was working with the NGO and academic %XLOGLQJDQGPDLQWDLQLQJH[FHSWLRQDO space and it is as far opposite web soft - ODQGVFDSHVLQ:DWHUORR5HJLRQVLQFH ware startups as I could find. I took the role primarily because it was a daunting and terrifying challenge and I figured if I MAY 2012 | 49 GET BACK UP TO 50% OF YOUR PROJECT COSTS. RETROFIT PROGRAM The RETROFIT PROGRAM will pay you to reducereduce your energy demand and consumption. Some areasareas to focus on include: s Lighting s CompressedCompressed Air s VariableVariable Speed Drives s Air Conditioning s Motors s Information TechnologyTechnology s VentilationVentilation s ProcessProcess ImprImprovementsovements and many others.

LearnLearn mormoree at saveonenergy.casaveonenersaveonenergygygy.ca.ca under the RetroﬁtRetroﬁt Program.Program.

Do you have a prprojectoject in mind? Go to wwwwww.ckwrwww.ckwretroﬁt.ca.ckwr.ckwretretroﬁt.ca and enter your contact information and projectproject description.

,500 ived $17 We rece or entives f in inc ting g our ligh upgradin

CAMBRIDGE AND NORTHORTH DUMFRIES HYDRO INC.

Funded by the Ontario Power Authority and offered by Cambridge and North Dumfries Hydro Inc, Kitchener-WilmotKitchener-Wilmot Hydro Inc, WaterlooWaterloo North Hydro Inc. A mark of the Province of Ontario protected under Canadian trademark law.law. Used under sublicense. OM Ofﬁcial Mark of the Ontario Power Authority.Authority. Used under licence. MOVER & SHAKER and crucial time between our customer there and it’s a platform that employees advisers and board members we have, support, our marketing and sales activi - and managers enjoy using. Our competi - they can give us more features and more ties and our product development that I tors are very envious of the usage rates ideas and great business decisions so need to make sure that I’m keeping that we see for the employees and man - quickly that we’re always struggling to myself very actively involved in all of agers in our companies.” keep up with them. And you need to bal - those so it means that I need to work TribeHR “is cloud based, all delivered ance that. If you staff up too quickly, your with every group and every person in our through the browsers, so you don’t need to business is unstable so managing growth company as closely as time allows.” install any software and our pricing scales at the appropriate pace is a challenge.” He adds, “It’s definitely time intensive, with the size of the company, it starts with Fung’s resumé might suggest that he’ll and I don’t get as much rest as I like but $19 month and goes up from there.” be lured by the next big thing, usually of it’s still a very, very energizing experi - Fung says the biggest challenge his his own devising, but he says, in the case ence. Every single week we have a new company faces right now is the balance of TribeHR, that’s not true. “We have such insight that we can deploy. You know between “burn and growth”. He adds, aggressive growth targets and we’re try - that real sense of buzz you get when you “We have features and ideas, a ridicu - ing to build a large business that we’ll be learn something new when you get that lously long list, and with the caliber of doing this for a while now.” X We’ve built a social HR KWIK-STOR Storage Container platform that automates a lot of Portable, Collapsible, Stackable & Waterproof | Secure & Affordable Storage Anywhere the drudgery so when you are 888.894.2555 thinking about HR you can think about it strategically.

‘Aha’ moment? We get that almost every week. We work on weekly developments so we get to iterate very quickly. And that’s everything.” Speaking of something new – Fung and his wife welcomed a new baby to their family during one of his trips to San Francisco, so because of the slightly early birth, they remained based there for three months. TribeHR faces a number of competitors, Need more secure storage at home, the cabin, your farm or job site? but Fung contents that they bring a unique These steel storage units are expandable, giving you the extra room you need! Constructed using package to the customer. “We’re doing a corrosion resistant galvanized steel, they provide better durability and longevity over conventional wood, couple of things that are different. We’re vinyl clad, and painted steel structures. A high security doorbar lock and lever mechanism are standard. targeting specifically small and medium Durable and weather tight, they are the perfect choice for a multitude of storage applications. businesses. There aren’t many companies targeting that space because traditionally small to medium businesses haven’t gone to HR software. A large part of that is because HR software has been over - New & used pallet racking & shelving whelming and daunting and challenging Mezzanines & conveyor systems for small to medium business so there’s a bit of chicken and egg problem there. Full line of safety products “We’re making a fundamentally social Automotive containers, bins & baskets process. Every other platform out there is Racking installation & certification still designed for HR administrators and Material Handling & Industrial products finance administrators which is great but Please view our online catalogue that was ultimately just taking paper forms and making them digital. What WE BUY USED RACKING & SHELVING we’re doing is we’re saying, ‘with the understanding of a social enterprise and the fact that your employees are using social software via Facebook, LinkedIn or 11-300 Trillium Drive, Kitchener ON N2E 2K6 Twitter or MSN, what can you do?’ We’ve 519.748.1345 | FAX 519.748.1780 rethought so many HR processes that www.ontarioindustrial.com using our software is fundamentally dif - ferent than any other HR platform out MAY 2012 | 51 WEALTH MANAGEMENT

CARE LESS TO DO BETTER Sometimes paying less attention is the best way to earn more money

by DANIEL E. GIRARD y friend Dave Chilton recently came out with a fol - Turns out he had 13,500 units. Units, not dollars. At Mlow-up to his best-selling book, “The Wealthy Bar - seven bucks each, we calculated his holding was worth ber,” titled “The Wealthy Barber Returns”. And in it, $94,500.” aside from the considerable insight and clarity that Dave relates the story to illustrate that his Dad had Dave brings to the world of personal finance, he done pretty well over the years with his investment – relates a story about his father that goes like this: not in spite of his lack of interest, but because of it. “When I first started out, I helped him invest $25,000 The empirical evidence overwhelmingly supports in an international mutual fund. Years later, after a Dave’s implied observation, that ignoring the day to

DANIEL E. GIRARD CFP, FMA is an Investment Advisor with Ignoring the day to day frenzy of the markets, propagated by the mass media, will make The Craig-Girard Investment Group, CIBC Wood Gundy in you a better, and thus far more profitable, investor. Waterloo. CIBC Wood Gundy is a division of CIBC World rare glance at his statement, he complained, ‘Wow, day frenzy of the markets, propagated by the mass Markets Inc., a subsidiary of this is unfortunate – my fund’s now worth only media, will make you a better, and thus far more prof - CIBC and member CIPF. The views of Daniel Girard do not $13,500’. Something didn’t make sense. I pointed out itable, investor. necessarily reflect those of that despite a couple of significant pullbacks, overall I know it’s not intuitive. It seems to make sense that CIBC World Markets Inc. the markets had done well and he must be mistaken. changing a portfolio’s exposure to stocks, for example,

C O M M I T M E N T

Since 1951, Schiedel Construction Incorporated has provided Design and Construction for Industrial, Com - mercial, and Institutional buildings. It is our continued commitment to work persistently and diligently to provide the highest degree of professional construction services possible. You can count on Schiedel Construction for Quality, Value and Performance on your project.

405 Queen Street West Cambridge, Ontario N3C 1G6 (519) 658-9317 www.schiedelconst.com

52 | www.exchangemagazine.com WEALTH MANAGEMENT based on global GDP forecasts, employ - going into 2011 and it ended up being the predominantly income producing invest - ment numbers, positive or negative best performing equity market in the ments such as stocks, bonds, real estate, trending markets, and similar data popu - world for the year. etc. Balance these holdings, in regards to lar with the business press should help an The evidence is irrefutable: capital risk, based on your objectives and time investor avoid large market declines and markets are unpredictable. You get out of horizon. For equities, invest in broad make higher returns. But I can tell you equities and the markets rally. You get in, market indexes and individual companies categorically, it can’t. and an unexpected crisis develops and that you can expect to hold forever: blue- It doesn’t work because capital mar - the markets drop. You get out again and chip companies with low economic sen - kets are essentially random in the short sitivity (i.e. recession resistant earnings) term. Their movement’s based on a con - Trying to make decisions and higher than average dividend yields. tinuously changing collective perception Rebalance the portfolio periodically as of what the future holds. And that percep - based on economic and the weightings become skewed due to tion is based on ever evolving informa - varying returns (i.e. buy more of what’s tion that’s interpreted differently by a vast corporate data is worthless cheap and trim off what’s done well). And number of participants. Thus trying to lastly, forget about the daily ups and make decisions based on economic and because the information has downs of the markets. Do that and you corporate data is worthless because the no predictive value. will likely outperform 99% of all investors, information has no predictive value. including professionals. Innovations, random natural events such This investment philosophy has as earthquakes and weather, changing equities rise as the crisis passes quicker worked consistently for as long as there government agendas, bad management than expected. And you do this over and have been public markets. It’s also how initiatives, out of the blue crises like sov - over, year after year, throughout your life - real estate investors have done so well ereign debt problems and geopolitical time until you end up with a very dismal over the years. They buy an apartment developments, and so forth make any compounded average annual return (the building, for example, and collect the rent existing data irrelevant because you can’t only number that matters). cheques monthly. They don’t care what know what’s coming next, or how it will So what’s the alternative? the market value of the building is day- be interpreted. I’m not suggesting that buy, hold and to-day; they only care that it’s reasonably Consider 2011: Japanese stocks were forget is the answer. What I am suggest - higher when they go to sell it, fifteen or judged undervalued at the beginning of ing is that to invest successfully one twenty years later. Along the way they the year and a good many portfolio man - needs to stop listening to the daily noise make a nice income from the rent and agers began overweighting them in their of the markets, and understand that it’s eventually make a reasonable capital portfolios, until a traumatic and unex - going to be a bit of a bumpy ride if you gain. Your portfolio should be viewed in pected 7.9 earthquake struck the island. want the growth potential of equity the same way. As another example, the consensus investments. So forget about quarterly As is often the case, I’ve run out of among market forecasters in January was earnings, retail sales numbers, GDP fore - room. So I’ll finish by passing along a to sell bond investments because interest casts, what the next hot market sector thought from Mark Twain, who once said, rates were going to rise and bond prices will be, and so on. You can’t use any of “If you don’t read the newspaper you are would fall. The broad Canadian bond that to be a better investor, quite the uninformed, if you do read the newspaper market rose 9.70% during year. A final opposite actually. you are misinformed.” Twain is also cred - illustration – the U.S. stock market could To invest successfully throughout your ited with saying golf is a good walk not have had more negative expectations lifetime, build a portfolio of high-quality, spoiled. Smart fellow, that Mark Twain.X

Important message to all Audi, BMW, Mercedes, Porsche,

VW owners. This is what you can expect from us: Our objectives: “The Canadian automotive service industry • To maintain your Original changes on a daily basis. This is also true for Factory Warranty how the consumer expects to be treated. • To maintain your car’s authenticity You should expect more.” – Uli Furtmair. using Bosch OEM parts At Furtmair Auto Services we are the service Our features: Our benefits: professionals. We meet the highest customer • International Award-winning expertise • A written International Warranty service standards. Our company won the Bosch- • Top-notch servicing using the latest • Reasonable service rates Jetronic-Cup, finishing first among all service cen - diagnostic equipment • Customer-focused service ters in North America. This demonstrates our • Helpful advice from professionals with the ability to satisfy our customers. most up-to-date skills and training

519 576-9972 FURTMAIR AUTO SERVICES INC. WEBSITE : www.furtmair.com 51 Bridge Street East, Kitchener In Business Since 1987 To Serve YOU E-MAIL : [email protected]

MAY 2012 | 53 SOCIAL MEDIA

the latest-greatest, that they let other important mar - keting activities slide. By taking a little time up-front to do some planning, TIME FOR A SOCIAL MEDIA you can save substantial time and effort later. Start with your objectives (Leads? Revenues? Customer TUNE-UP retention? Awareness?). Then choose the marketing activities to get you there. The specific tactics will Getting the most from your on-line efforts depend on your objectives and audience, but key ones might include websites, blogs, videos, newsletters, dig - ital and print advertising and marketing materials, events, sponsorships, media opportunities, promotions, by HARPARORA y now, you’ve got the hang of social media. Your and mobile marketing. Beyes and ears are open – you know what people are Are you co-ordinating all of these activities into a uni - saying about your company. You’ve got followers, fied program to create the biggest impact on your audi - likes, and comments. The conversation is smooth. But ence? It’s not uncommon for these activities to be done

I’ve seen well-known, and even some international brands whose visual identity on social media didn’t align with their corporate brand. HARPARORA , MBA, is Principal, Sedona Commu - nications and Adjunct Fac - how well is social media integrated with your other in isolation and led by different people. But why reinvent ulty, University of Waterloo & branding and marketing initiatives? the wheel each time? It”s just wasted time and effort. WLU; email “We don’t have multiple personalities. Do we?” Do a harp@sedonacommunicatio To make sure you get the most from your efforts, ask ns.com. yourself these five questions: quick check of your communication touch-points. Are “Were we blinded by the BSO (bright, shiny object)?” you consistent in how you present your company? Social media is important, but it’s just one tool in your Look at your visual identity, including your logo, tag overall communications mix. I see a lot of companies line, graphics, colours and fonts. I’ve seen well-known, get so mesmerized by Twitter, Facebook, Google+ and and even some international brands whose visual

54 | www.exchangemagazine.com SOCIAL MEDIA identity on social media didn’t align with alty, intent to purchase, web visitors, choose to change the amount of time their corporate brand. Maimed logos, leads etc. And remember those objec - spent on social media, the frequency of unfamiliar colours and other inconsisten - tives? Those should drive what you posts, or the social media tools you use. cies only serve to confuse. measure, to really help understand It could also mean re-thinking your con - whether you’ve been successful. tent, how you interact with followers, or “What will it take to evolve?” With a the people or financial resources you It’s tempting to be everywhere, few measurements in place, you’ll start allocate to social media. to see what’s working and what’s not. Armed with these insights and a little but spreading yourself with That will help you figure out what you planning, you can make all the right limited time is worse than doing need to start doing, continue doing, and tweaks to get your social media engine stop doing. This is a good time to do a lit - humming and ready to hug the next big nothing at all. tle research with your networks to find curve. out what people think, feel, and appreci - Your thoughts? Ping me: ate. Based on that feedback, you may http://www.twitter.com/HarpArora X Now take a look at your messaging across your communications. Does it sound like one singular voice, with a consistent tone and personality that expresses the essence of the company? Consider this excerpt from Groupon’s website: “Humans maintain their bodies for the same reasons they maintain their houses: to keep the neighbours friendly and to disguise the fact that an alien lives inside them.” Informal, irreverent and cheeky, no? And consistent with the tone in their emails, ads and other marketing. Now, if you run a funeral home, you’re likely to have a different personality – the point is, make it consistent across the board. “Did we show up at the wrong party?” Now that you’ve drunk the Kool Aid and are deep in the throes of following, post - ing, tweeting, and pinning – take a deep breath and ask yourself “Am I in the right place?” Think about who you interact with on different sites – are they prospects, customers, former customers, key influencers? It’s easy to get caught up in the fun and lose sight of why you’re really there. You want to be where your target audience is and where you are already experiencing success. It’s tempt - ing to be everywhere, but spreading yourself with limited time is worse than doing nothing at all. “Would our accountant be proud of us?” Your finance people are likely going to be unmoved when you exclaim, “Wow, this social media stuff is really working – MAGAZINE FOR ENTREPRENEURS/ECONOMIC DEVELOPERS/EDUCATORS we got 27 followers this week!” Like your accountant, you should be interested in measuring whether your efforts are pay - Advertising space ing off. The tools for that will of course deadline for the be influenced by your budget. Some are simple and free (e.g. Facebooks Page June 2012 issue Insights) while others are costly but THERE’S is April 17, 2012 deliver highly sophisticated analytics (e.g. Radian6). The key is to dig deeper than Email: likes and followers. For example, how STILLTIME! [email protected] about interaction, shares, mentions, loy -

MAY 2012 | 55 EXECUTIVE FILES

and you need to consider filing Form T1135 or suffer a good lot of grief.

FOREIGN INCOME Penalties and prior year returns You should also think about going back and having VERIFICATION STATEMENT a look at your old returns to see if there is a reporting problem. The penalties for failing to file form T1135 are A killer form you need to know about huge and apply to every year that the form was not completed. Here are the penalties: • Innocently not filing – $25 per month to a maximum of $2,500; by EDARBUCKLE usually avoid writing about straight-forward technical • Knowingly not filing – $500 per month to a maximum Itax issues because almost everyone else writes about of 24 months. them. Should taxpayers contribute to an RRSP or should If you have foreign assets and haven’t filed the they not? Should they purchase a TFSA or split pension T1135 for, say, three years, you would have a total income with their spouse and so on? Ho hum! But, penalty of $7,500. If CRA asked you about this in the ghastly (and ridiculous) penalties that honest taxpayers past and you then failed to file form T1135 in a later can encounter by not filing one little form with their tax year, the penalty for one year alone is $12,000. In both return has me departing from my basic resolution. cases, interest is added on. That’s a healthy sum. The

EDARBUCKLE CA, FCA, TEP, is You should also think about going back and having a look at your old returns to see with Personal Wealth Strate - gies – Fee based family if there is a reporting problem. The penalties for failing to file form T1135 are huge and wealth planners, 205 - 30 Dupont St. E., Waterloo, On - apply to every year that the form was not completed. tario Phone: 519-884- 7087; www.finplans.net Page two of your personal tax return has a seemingly form must be completed by individuals, corporations, harmless little question to answer. trusts and partnerships. Assets inside RRSPs and other Did you own or hold foreign property at any time registered tax plans don’t count. with a total cost of more than $100,000? If you own such property, the question then instructs Foreign assets you to complete form T1135 – Foreign Income Verifica - Taxpayers should get an understanding about the tion Statement. I suspect many taxpayers don’t pay kinds of foreign assets they must disclose and the much attention to the question but let me tell you, it’s a instructions to Form T1135 are helpful. Foreign assets serious one. It doesn’t pop out at you and certainly has are basically income earning assets and even potential nothing to do with the calculation of your taxes. income earning assets outside Canada but exclude per - Chances are you didn’t even notice it and if you did, sonal assets and assets used to earn income from an you may have ignored it – not thinking about the for - active business. So a specified foreign property would eign stocks that your investment advisor bought for include assets that earn or could earn dividends, interest, you or your condo in Spain that you sometimes rent rent or capital gains for example but wouldn’t include out. These properties are specified foreign property foreign assets used in a business.

s #ROSS #ONNECTION 3URVEYS s )NSTALLATION s "ACKmOW 4ESTING s 3ERVICE

s #ERTIlED BY /NTARIO 7ATERWORKS !SSOCIATION s -EMBER OF /NTARIO "ACKmOW 0REVENTION !SSOCIATION s -EMBER OF 7ATERLOO 7ELLINGTON -ECHANICAL #ONTRACTORS !SSOCIATION s """ !CREDITED

4OLL &REE s 4EL &AX s %MAIL SWS BELLNETCA

56 | www.exchangemagazine.com EXECUTIVE FILES

The broad classes of foreign assets than those situated in the United King - the tax forms or law that you could not include: dom. Sharing of information under inter - reasonably be expected to know • Funds held outside of Canada Interests national tax treaties gives CRA further • The level of complexity of a tax or com - in non resident trusts; scope to search you out if you withhold pliance issue • Shares of non-resident corporations information. Compare that with CRA’s new Real property outside Canada; approach discussed above and the Win - • Indebtedness owned by non-residents; You will of course notice that nipeg Director’s rather draconian • Other property outside Canada. approach described later. Here is a summary of CRA’s comments CRA holds all the cards and can on what they consider to be specified for - Fixing up the past eign property within each of the above make their decision one way or Information attached to the T1135 classes: form does however indicate that CRA • Funds Held Outside Canada – money on the other even if you meet all encourages taxpayers to voluntarily cor - deposit in foreign bank accounts, of their tests rect any deficiencies to your past tax money held with a foreign depository affairs. This can be done by filing a vol - for safekeeping, money held by any untary disclosure on CRA form RC-199 other institution. CRA’s changing position which will no doubt become very impor - • Shares of Non-resident Corporations – CRA has in the past waived these tant in light of CRA’s more aggressive shares of non-resident corporations penalties for a first time omission but assessing policy. whether or not they are listed on a more recently they have been applying Taxpayers who have overlooked filing stock exchange or are physically held them. Fairness appeals can get you out of form T1135 should seriously think about inside or outside Canada. penalties but they are also becoming making such a disclosure to head off • Indebtedness Owed by Non-residents – more difficult to get in this area – despite potential nasty assessments of penalties all amounts owed to you by a non-resi - the wording in CRA’s Taxpayer Relief Pro - and interest and you can go back for ten dent person includes all promissory visions publication. The publication lists years. Paragraph 18 of CRA’s circular notes, bills, bonds, commercial paper, the following factors that will be used to indicates that a voluntary disclosure will loans, mortgages and indebtedness arrive at CRAs decision to grant penalty be accepted for failing to file an informa - issued by a non-resident person. relief or refuse it. tion return. This avenue is not available if • Interest in Non-resident Trusts – any • Whether or not the taxpayer has a his - CRA has already contacted you about the interest in a non-resident trust. You do tory of compliance with tax obligations. matter. So all the more reason to get at it not have to report your interest in: a • Whether of not the taxpayer has know - sooner rather than later. trust that is governed by a US Individ - ingly allowed a balance to exist on ual Retirement Account (IRA), a non- which arrears interest has accrued. The injustice resident trust that neither you nor a • Whether or not the taxpayer has exer - There is no doubt that Canada (and person related to you had to pay for in cised a reasonable amount of care and other countries as well) want to catch any way, a non-resident trust principal - has not been negligent or careless. people cheating on their taxes by hiding ly providing superannuation, pension, • Whether or not the taxpayer has acted money abroad. Fair enough! The problem retirement or employee benefits prima - quickly to remedy any delay or omis - with this is that innocent taxpayers inad - rily to a non-resident beneficiaries. sion. vertently get caught in a trap and can be • Real Property Outside Canada – any real You will of course notice that CRA routed by CRA for innocent oversights, estate holdings that you have outside holds all the cards and can make their even where all of their income has been of Canada, other than real estate used decision one way or the other even if fully reported. We see more and more in an active business or for personal you meet all of their tests. CRA’s recent complex tax legislation coming forth to use. If you have a property you rent withdrawal from its one-chance policy help CRA get the bad guys but the honest outside Canada it should be included. flies in the face of the words in their own taxpayers can get thrown into the pot too • Other Property Outside Canada – pre - publication. because the law does not prevent CRA cious metals or bullion, precious stones from overly aggressive enforcement. situated outside Canada, commodity or Dare we compare this with the US? In a recent tax dispute involving the future contracts, options or derivatives. Let’s compare CRA’s new approach application of penalties for not reporting (CRA mentions a vacation property that with a recent Fact Sheet issued by the IRS foreign assets, the Director of the Win - you only use four months a year and in the United States – also with respect to nipeg Tax Services Office was reported to rented out for eight months a year). a failure to file a return. In such cases, the have said the following even when it was Form T1135 also requires taxpayers to IRS has indicated that if a taxpayer is able obvious that all of the income had been indicate where the non-Canadian assets to show reasonable cause, they will not reported and the taxpayer simply made a are located. Locations noted on the form be subject to penalty. The IRS bases rea - mistake: are the United States, United Kingdom, sonable cause on the following factors: “While I can sympathize with your Europe, Southeast Asia, Caribbean and • Your education position, the Taxpayer Relief Provisions Other. The asset location may seem to be • Whether you have previously been sub - do not allow for cancellation of penalties a harmless question to you but for obvi - ject to the tax and interest when a Taxpayer or their ous reasons CRA will pay much more • Whether you have been penalized representative, lacks knowledge or fails attention to assets located in the before to meet filing deadlines.” Caribbean (maybe the Bahamas, eh!) • Whether there were recent changes in Now come on! X

MAY 2012 | 57 WATERCOOLER

founding member of the original Women’s College Hospital and the hospitals first president, Humes legacy of leadership and social responsibility are among some of her many examples of community commitment. “Since 1995, the Cambridge Hall of Fame has served to acknowledge and honour those citizens and organizations who dedicate their efforts for the better - ment of our community,” says Mayor Doug Craig . To date, there are some 109 individuals and teams adorning the walls

N of the Cambridge Hall of Fame. O S D I V A D A T I R :

O THE WATERLOO REGION SMALL BUSINESS CENTRE and T O H

P the Wellington-Waterloo Community Recipients of the Klaus Woerner Hall of Fame Awards were honoured at an event hosted by Skills Canada - Ontario. Shown are, Futures Corporation have honoured back from left, Recipient Ron Morancy (Confederation College); Astridd Kropp (Klaus Woerner’s daughter); Brian Newman – local recipient, recently retired from Cambridge’s Babcock and Wilcox; front, from left, Gabe Chaimovitz (son of late recipient Mike the success of selected entrepreneurs Chaimovitz) and recipient Bruce Gadal, St. Clair College. who are making an impact on our local economy. THE CITY OF KITCHENER hosted the Federation of Canadian Municipalities , during its Outstanding Young Entrepreneur national board meeting in Waterloo Region in March. The organization met to discuss Award Recipients included Cameron municipal priorities, and to work to support the development of the federal govern - Vannatter , Denim Entertainment ; and ment’s long-term infrastructure plan. Tiia Planert, Cupcakes! Cupcakes! FCM is the national voice of Canada’s municipalities, speaking for almost 2,000 cities Cupcakes! and communities representing 90 per cent of Canada’s population. Outstanding Entrepreneur Awards The organization’s successful advocacy with the federal government has brought sig - went to: Food and Hospitality Award, nificant benefits to the Waterloo region over the past five years, including the GST Marc Lecompte , The Princess Cafe ; refund and the permanent share of the federal gas tax, which together bring in close to Health and Wellness Award, Julie Mar - $40 million to the region annually; stimulus funding for municipal infrastructure; and dian , Mardian Natural Medicine ; Inde - now the federal government’s new long-term infrastructure plan. pendent Service Business Award, Bar - “Hosting FCM’s national board meeting is a tremendous opportunity for Waterloo ney Kuntz , Pinacle Fitness ; Trailblazer Region – as well as the City of Kitchener – to show the federal government that we are Award, Robert Brunnenmier and ready to continue working with them to strengthen our economic foundations and pro - James Barnett , Flightpath . tect our quality of life,” said Kitchener Mayor Carl Zehr . “To do so, we – as a country – need high-quality, efficient public infrastructure – networks that connect companies to customers, workers to jobs, and communities to markets.” THE CENTRE IN THE SQUARE and THEMUSEUM “While hosting the nation’s municipal leaders in our community, municipal col - have taken a significant step in improv - leagues help to inform FCM’s discussions with the federal government about the new ing their environmental sustainability by long-term infrastructure plan – a plan that must involve all three orders of government joining Sustainable Waterloo Region’s and the private sector,” added Kitchener Coun. Berry Vrbanovic , who is currently Regional Carbon Initiative. Centre In The serving as president of FCM. “These meetings enable us to continue our advocacy to Square and THEMUSEUM have joined 40 see the federal government commit to the new plan before current funding programs other Regional Carbon Initiative (RCI) expire in 2014, and also, to make commitments this year, which will lower investment members from a diversity of sectors barriers to rental housing to keep Canada’s economic recovery on track today.” across Waterloo Region, each committed to setting voluntary greenhouse gas (GHG) emission reduction goals. They THE CITY OF CAMBRIDGE welcomed two new inductees to the prestigious Hall of Fame: Ger - are the first arts organizations to take mano Bairos and Dr. Rowena Hume . this step, and the hope is that other arts- Germano Bairos first moved to Cambridge in 1968 and began his contribution to the based organizations will join them. Portuguese community and the City as a whole shortly after his arrival. “THEMUSEUM is Bairos’ dedication to the betterment of the community was clear though thrilled to be part of this his involvement as a co-producer of a radio program aimed at Portuguese important local initia - newcomers, a very important dynamic of the multicultural Cambridge tive. We have been community. He also served as President of the Portuguese Oriental working hard to make Sports Club , the Portuguese School of Cambridge and the Cam - environmental efficien - bridge Portuguese Information Centre . cy and awareness part Dr. Rowena Hume was born in the late 1870s in Cambridge, formerly of THEMUSEUM’s man - known as the community of Galt, and later studied medicine at the date – from installing Ontario Medical College for Women . After the completion of a medical the Living Wall in the degree, Hume opened a general practice in Toronto in the 1900s. As a David Marskell Atrium to changing to 58 | www.exchangemagazine.com WATERCOOLER

energy efficient light bulbs, and even to engage and support the development installing solar panels on our roof. We of a unique solution to reinventing our are bursting with new ideas to make downtown, one that continues to grow, THEMUSEUM more energy efficient and prosper and present ongoing benefits to Sustainable Waterloo Region will help get our community. The presence of Conesto - DIVISION OF I-A-C INC. us there,” says THEMUSEUM CEO David ga College will not only enhance the post- Marskell . secondary opportunities to our citizens PROFESSIONAL MANAGEMENT “For several years now Centre In The and our ability to attract and retain busi - SPECIALIZING IN: Square has been quietly working toward nesses, but also contributes to showcas - MULTI- RESIDENTIAL a more efficient operation that not only ing Brantford as a Centre of Excellence.” COMMERCIAL reduces our energy consumption but also INDUSTRIAL positively affects our bottom line costs. PROJECT MANAGEMENT As a not-for-profit arts organization we WATERLOO REGIONAL COUNCIL has published its believe this is vital. We are excited to 2012 Accessibility Plan, a document LOCALLY BASED - ON CALL 24 HRS. team up with Sustainable Waterloo which outlines projects and initiatives Website: www.orbis.ca Region to celebrate our successes more which will improve our community for broadly and to work with their experts to our neighbours with disabilities. The plan further reduce our GHG emissions and summarizes the activities undertaken by make an even greater impact on our the Region in 2011, and offers descrip - community,” states Bill Nuhn , Acting tions of new undertakings scheduled for General Manager. 2012. 24% from $26.7 million in FY11. Mike Morrice , Executive Director of The plan addresses the requirements “Our results reflect Descartes’ focus on Sustainable Waterloo Region, is glad to of the Accessibility for Ontarians with consistent, sustainable operational per - see these leading arts organizations build Disabilities Act and the strides that the formance. We’ve grown profitably and on their existing sustainability initiatives Region is taking not to meet but to maintained a strong balance sheet while by joining the RCI. “Our connection to exceed compliance with this important integrating new businesses in to our nature instinctively inspires artistic legislation. Logistics Technology Platform,” said expression, so Regional Chair Ken Seiling highlight - Stephanie Ratza , CFO at Descartes. it’s fitting for ed the accessibility achievements of these leaders to 2011, including updates to TTY technolo - be working gy at Regional offices, redesigning the AS JAPANESE HAIKU master Matsuo Basho towards sustain - Region’s website to comply with accessi - once wrote, “Ah, summer grass / All that ability across bility standards, educating the public on remains / Of the warrior’s dream.” Stu - their organiza - the accommodation of service animals, dent archaeologists at Wilfrid Laurier tions. We hope and training the Waterloo Regional Police University have a different take. For their commit - on Accessible Customer Service. them, it’s what can be found beneath the ment to action Looking toward 2012, Seiling men - summer grass that matters: precious Mike Morrice will inspire other tioned upcoming improvements to public clues about how such dreams played out arts-based transportation, emergency planning, and two centuries ago. organizations across our community,” he the provision of information in accessible From May 14 to June 22, a team of 20 says. formats. The full plan is available at: Laurier students will be carrying out the http://goo.gl/jzh30 first-ever archaeological dig at Fort Erie, located on the Canadian side of the Niag - MAX BLOUW, president and vice-chancellor of Wilfrid Laurier University , was joined DESCARTES SYSTEMS GROUP has announced by John Tibbits , president of Conestoga financial results for its fiscal 2012 fourth College Institute of Technology and quarter (Q4FY12) and year (FY12) ended Advanced Learning , and Chris Friel , January 31, 2012. FY12 financial results mayor of the City of Brantford , to show revenues of $114.0 million, up 15% SHRED ALL announce that Conestoga will begin from $99.2 million in the year ended Jan - SECURE DOCUMENT DESTRUCTION offering business programming in down - uary 31, 2011 (FY11); services revenues town Brantford in September. of $105.7 million, up 13% from $93.7 mil - The programs include a two-year busi - lion in FY11; services revenues com - ness diploma program and a one-year prised 93% and 94% of total revenues for OUR SERVICES post-graduate certificate in Human years ended FY12 and FY11, respectively; Scheduled Shredding Resources Management, with plans to gross margin of 66%, consistent with On-Call Shredding · Occasional Purge offer additional programs in the areas of FY11; cash provided by operating activi - business, media, health and community ties of $23.9 million, up 20% from $19.9 Protecting service in the future. million in FY11; income before income yourBusiness Friel emphasized that Brantford is the taxes of $15.4 million, up 95% from $7.9

leading city in Canada to revitalize its million in FY11; net income of $12.0 mil - TELEPHONE519.418.2448 TOLLFREE 1.888.718.2448 community through education. “As a lion, up 4% from $11.5 million in FY11; www.shred-all.ca community and as partners, we continue and adjusted EBITDA of $33.0 million, up MAY 2012 | 59 WATERCOOLER

The Laurier dig could turn up new dis - the storied Bloomberg Terminals . coveries about the Native allies who Now students at Wilfrid Laurier Uni - fought alongside the British and about versity have access to 12 Bloomberg

Website: www.parkcapital.ca whom records are scarce. It could also Terminals and a full slate of courses on uncover field hospitals or blockhouses how to use them, thanks to the joint not recorded in official documents. Gaps efforts of finance faculty from the School and omissions in documentation were a of Business and Economics and Professional Real Estate Services Specializing In: common consequence of the fog of war, Prism Resources , a student-led training Industrial/Commercial Sales & Leasing and archaeology can correct or fill out and services organization, coupled with Investments the written record. other on-campus groups. “The news media can give you a Consulting flavour of what’s happening, but you Mortgage Financing THE CENTRE FOR INTERNATIONAL GOVERNANCE INNOVATION need deeper data, which is why has announced its membership in the Bloomberg is so important,” said Madhu 76 Dawson Road, P.O. Box 923 inaugural Council of Councils . Kalimpalli , associate professor of Guelph, Ontario N1H 6M6 Launched in Washington, D.C., by the finance and director of the university’s Tel: (519) 824-9900 Fax: (519) 824-2471 Website: www.parkcapital.ca Council on Foreign Relations , the Financial Services Research Centre. “It’s E-Mail: [email protected] Council of Councils is an international an enormous asset for the university and initiative to connect leading foreign poli - for students.” cy institutes from around the world in a Bloomberg Terminals are designed to ara River across from Buffalo, NY, in common conversation on issues of global enable finance professionals to monitor commemoration of the 200th anniversary governance and multilateral cooperation. and analyze a massive amount of finan - of the War of 1812. The mission of the Council of Councils is cial-market data in real time. Created by “Fort Erie is a high-profile site and it to find common ground on shared billionaire financier and New York Mayor figured very prominently in the War of threats, build support for innovative Michael Bloomberg , the system also 1812 period,” says John Triggs , associate ideas, and inject remedies into the public provides news, price quotes and other professor of Archaeology, who is leading debate and policymaking processes of services. (Users of the Laurier terminals the dig. “This is an opportunity to learn member countries. aren’t authorized to execute trades in the more about Fort Erie than the historical The founding membership of the lab, although they frequently use the ter - documents alone can teach us, and to get Council of minals to research trades made on their people excited about the War of Councils own time.) 1812 and how important it is to includes leading Canada’s history.“ institutions from The dig will focus primarily on the nineteen coun - THE WATERLOO REGION SMALL BUSINESS CENTRE cele - American defensive positions during tries, roughly brated International Women’s Day the bloodiest battle ever fought on tracking the March 8 with an evening of “Connecting Canadian soil, a six-week siege in composition of Women, Inspiring Futures”. It was spon - August and September 1814, during the Group of sored by the Waterloo Region Small which the British tried to recapture Twenty (G20). Business Centre, Ontario MEDI and the fort from the Americans. The network local partnership with Quarry Integrat - Thomas Bernes Upwards of 1,500 combatants, will facilitate ed Communications, UW REAP Felt including soldiers, native allies and candid, not-for- Lab and Mad Hatter . militia, died in the fighting. attribution dialogue and consensus build - Keynote speaker was Helen Papa - ing among influential opinion leaders giannis , a PhD candidate in the field of from established and emerging nations. Communications and Culture at York CIGI is the Council of Councils’ sole University, specializing in Augmented Canadian member organization. Reality, technology in practice. The event “Innovative governance approaches to started with appetizers and refreshments, global challenges underlie CIGI’s mis - a tour of Felt Lab, the keynote speaker TRAVEL MATH? sion,” said CIGI Executive Director and closed with socializing, idea sharing Goliger’s Corporate agent + Thomas A. Bernes . “The new Council and discussions. Goliger’s reservation tools of Councils is a further step in working Augmented Reality is phenomenal and + with our global partners to search out the it’s no longer coming; it’s here. Papagian - Goliger’s renowned service best policy advice and amplify its delivery nis, said this emerging technology has LIZ WARD , = ACCOUNT DIRECTOR A better way to book to policy makers.” the ability change the way we see and corporate travel interact with the real world. AR was once considered the realm of computer sci - 234 KING ST. S. WATERLOO THERE IS A WEALTH of data available on finan - ence; in recent years it has begun to 519.741.0770 cial markets to anyone with an Internet expand into visual and interactive arts, connection, but when finance profession - cinema, and entertainment; we’ve also als need to dig deeper, they turn to high- seen an explosion in marketing and DANNY MURRAY , www.gotravelplus.com ACCOUNT DIRECTOR powered proprietary data systems like advertising. This opens doors to women

60 | www.exchangemagazine.com WATERCOOLER in technology seeking careers and busi - to help alleviate poverty by building and ness opportunities. strengthening co-operatives in the devel - Chris Farrell , Manager of Waterloo oping world. Region Small Business Centre says, “The “Throughout the developing world, co- answer resides in getting this technology ops are supporting local economies by into the hands of creative individuals who producing much-needed products and Turn your memories collaborate, play and make ideas a reality. services while creating jobs and develop - into unique gift ideas This evening has provided a tremendous ing people’s skills,” said Kathy • Canvas, T-Shirts, Mugs, Coasters opportunity for women in technology, Bardswick , President and CEO of The Co- artists and techies who are seeking operators. “We’re pleased to lend our sup - Buttons, Mouse pads, calendars careers and business opportunities.” port, particularly during the International • Customized Greeting Cards Year of Co-operatives, to help build a lega - • Memory Photobooks and more! cy that will make a real difference in peo - Also available: Passport Photos $9.95 A UNIVERSITY OF WATERLOO GEOGRAPHER is leading a ple’s lives for many years beyond 2012.” trailblazing effort to reclaim environmen - Show your CAA Card for discounts! tally important peatlands that once cov - 55 Northfield Dr. E. , Waterloo (Beside Tim Horton’s) ered more than half the Athabasca land - KICK-STARTYOUR SUMMER by experiencing amaz - T: 519.884.4012 F: 519.884.9052 scape but have been scraped away by oil ing aerial displays at the 2012 Waterloo www.theupsstore.ca/195 [email protected] sands mining. Air Show , June 2 & 3, 2012. Aviation is Jonathan Price , a professor in the showcased both in the air and on the passed four finalist teams from other Department of Geography and Environ - ground. Highlighting the show will be established Canadian institutions. mental Management, and his group of spectacular displays by the Canadian The winning idea from Waterloo stu - researchers recently received $6.7 million Forces Snowbirds , Canada’s CF-18 dents focused on mobile banking and the in funding for the project. It’s one of the fighter jet, daring aerobatics, warbirds creation of a new platform that will allow largest-ever Collaborative Research and and more. This two-day family event is young Canadians to set financial goals, Development Grants, a grant program complemented by a Static Display – addi - seek advice and budget effectively in that combines funding from industry and tional aircraft parked for the weekend order to achieve long-term financial the Natural Sciences and Engineering allowing people to see them up close, security. Research Council of Canada . Of the take photos, and speak to the pilots. This year’s winning team from Water - funding, $2.65 million is from NSERC, and loo, named the Inspirators, included the rest is from Suncor Energy Inc., Ehsan Daneshgar, Amber Manzoor, Imperial Oil Resources Ltd., and THE BOARD OF DIRECTORS of the Ontario Co- John Zupancic, Amro Gushaah , and Shell Canada Energ y. operative Association have selected Xuexia Sophia He . The team consists of Price; Richard Mark Ventry as the co-operative’s Exec - Students from the MBET program at Petrone , associate professor at Wilfrid utive Director. Ventry, previously On Co- Waterloo have enjoyed great success in Laurier University’s Department of Geog - op’s Co-operative Community Manager, the competition in past years as well. In raphy and Environmental Studies; Maria had been Acting Executive Director since 2011, three of the five finalist teams in the Strack , assistant professor at the Univer - January 2, 2012. RBC challenge were MBET teams. In the sity of Calgary’s Department of Geogra - In making the announcement, On Co- end, Waterloo’s MBET student teams phy; and David Cooper , associate pro - op Board Chair, Barry Hannah said, “The scored first, second and third place. fessor at Colorado State University’s hiring committee was impressed with Department of Forest, Rangeland and Mark’s strong co-operative and credit Watershed Stewardship. union background and his commitment to CAPACITY WATERLOO REGION HAS ANNOUNCED a new “The important work of these environ - continuing On Co-op’s leadership role in partnership with Manulife Financial to mental scientists will have long-term the Ontario co-operative sector. Co-oper - support its flagship Board Governance benefits,” said Feridun Hamdullahpur , atives are riding the wave of the United Boot Camp for non-profit CEOs and board president and vice-chancellor of the Uni - Nations International Year of Co-opera - chairs. versity of Waterloo. “This collaborative tives, and we have ensured that On Co-op The support is a great acknowledge - approach demonstrates the kind of inno - has a strong team in place to continue ment of the importance of leadership and vative thinking taking place at Waterloo that momentum well into the future.” performance in our non-profit boards and that will help solve some of our greatest Ventry replaces Denyse Guy, who their contribution to strengthening the environmental challenges.” recently left On Co-op to serve as execu - quality of life in our community. tive director of the Canadian Co-operative Launched in 2010 with Wilfrid Lauri - Association. er University’s School of Business THE CO-OPERATORS HAS MADE A COMMITMENT of and Economics , more than 50 organiza - $500,000 to a new campaign in support tions have now participated in this inten - of international co-operative develop - FORTHE SECONDYEAR INA ROW, University of Water - sive three-day boot camp that helps non- ment. The announcement was made as loo students from the Master of Business, profit boards tackle the issues which have The Co-operative Development Entrepreneurship and Technology pro - the greatest impact on board effective - Foundation of Canada launched the gram dominated the RBC Next Great ness and good governance. Build a Better World campaign, which Innovator Challenge , taking home first The program will now be known as the seeks to raise $12 million over four years prize and $20,000 in cash. Waterloo sur - Manulife Board Governance Boot Camp. X

MAY 2012 | 61 MAKING A DIFFERENCE

five year grant of $3.8 million that they had provided to the project in 2005. In November, 2011 the same CIHR honoured him GOING UP IN SMOKE by BRIAN HUNSBERGER with the Knowledge Translation Award in Ottawa, again in recognition of his leadership on the ITC Project. U of W’s Dr. Geoffrey Fong is a global leader in tabacco In an October 5, 2011 University of Waterloo media control research release, Nancy Edwards, Scientific Director of the CIHR Institute of Population and Pubic Health commented, “Tobacco-related illness is a largely preventable global health challenge and research is an essential compo - nent of effective tobacco reduction strategies. The ITC On November 1, 1996, the Region of Waterloo made Project illustrates how critically important the links are national headlines by becoming the first municipality between research, evidence and policy making.” in Ontario to pass a comprehensive smoking control Roy Cameron, Professor in the School of Public by-law (No. 96-055) that included restaurants and bars. Health and Health Systems at the University of Water - Since then, the University of Waterloo has also loo, has been a colleague of Fong for many years. He become home to cutting-edge international tobacco summed up Fong’s contributions, “Geoff is a superb “Geoff is a superb scientist... he brings rock solid integrity and unbounded energy to... a common quest to make a large difference to the health of people across the planet.”

control research. In 2002, Dr. Geoffrey Fong, Professor scientist, so he can lead development of new methods of Psychology and Health Studies, founded the Interna - required for this type of work. But beyond that, he tional Tobacco Control Policy Evaluation Project (ITC brings rock solid integrity and unbounded energy to Project). He and his team of colleagues measure the the global enterprise he created and leads. This instills effects of tobacco control policies in 26 countries trust and fires up his collaborators around the world in world-wide. Their purpose is to provide policy-makers a common quest to make a large difference to the with scientific evidence to adopt stronger tobacco con - health of people across the planet.” trol policies. And it’s all based right here in Waterloo. X The extroverted Fong approaches his job with a sense of calling. From his office in the basement of the Psychology, Anthropology and Sociology building he passionately articulated why tobacco control research is so important. “Tobacco smoking is the number one preventable cause of death worldwide,” Fong said. “It is the cause of 10 percent of all deaths and 30 percent of cancer deaths,” he added. Throughout his academic career Fong has been focused on the use of research to understand everyday life and make things better. “I see no conflict between rigorous science and helping people,” he noted. He is troubled by what he sees as a disconnect between policy-making and scientifically-based research. “I believe it is essential that research evi - dence gets into the hands of policy-makers,” he emphasized. Born in Columbus, Ohio, Fong grew up in San Fran - cisco and attended Stanford University before complet - ing his PhD in Social Psychology at the University of Michigan. He was on the faculties of Northwestern and Princeton Universities before coming to the University of Waterloo in 1988. Fong’s groundbreaking research on tobacco control has not gone unnoticed. In 2009 he was the recipient of the Top Canadian Achievement in Health Research Award for the ITC Project from the Cana - dian Institutes of Health Research (CIHR) and the

If you know someone who you feel Canadian Medical Association Journal. has made a difference in their In October of 2011 the CIHR gave him the industry or enterprise and would like largest operating grant they have ever awarded, us to consider them for a Making a Difference article, email $7.4 million over five years, for his for his work [email protected] on the ITC Project. This extended a previous 62 | www.exchangemagazine.com “Google has an excellent relationship with the University of Waterloo, and co-ops have consistently been able to come in and hit the ground running in Google’s fast-paced environment. Even in short amounts of time, Waterloo co-op students make important contributions to Google’s products and culture.”

Steven Woods Engineering Site Director Google Canada HIRE WATERLOO for all your talent needs.

A one-stop shop for employee recruitment:

» Skilled students are available for year-round co-op, part-time and summer work

» Talented graduating students at the undergraduate, master’s, and PhD levels are eager for full-time positions

» Experienced alumni are available year-round, equipped with the knowledge and skills to ﬁll more senior roles

Advertising a job is free and easy. Contact us: [email protected] 877-928-4473