“AWESOME”TRIBEHR A PIECE OFWATERLOO MK-W CITIZEN OFTHEYEAR INWOLLONGONG MAGAZINE FOR ENTREPRENEURS / ENTERPRISES / ECONOMIC DEVELOPERS / EDUCATORS Vol. 29 No. 5 May 2012 - $6.95 RECORD-SETTING DEVELOPERS Greg Voisin and Paul Dietrich come out of retirement to build the largest commercial development in the region INSIDE • HR meets social media • Going up in smoke • Celebrating entrepreneurs in song • Waterloo innovation exported to Australia SPECIAL SECTION: YOUR GUIDE TO INTELLIGENT PHILANTHROPY CONESTOGA'S IMPACT ON REGIONAL PROSPERITY “By helping both younger and older workers adapt to the changing and challenging economic environment, Conestoga College Institute of Technology and Advanced Learning is indispensable to local prosperity and the health and competitiveness of the labour force. Conestoga is the predominant adult educator in the local area; no other institution can rival the scale of its contribution.” - Larry Smith, Essential Economics Corporation, November 2011. ` Almost half the adults in our community have participated in Conestoga’s education and training programs ` Continuing Education at Conestoga has helped almost 200,000 individuals build their skills or explore their interests ` Our Career and Academic Access programs have given more than 42,000 individuals a fresh start towards a successful career ` More than 500 employers have chosen our customized Corporate Training programs to meet their workforce needs ` Our graduates contribute more than $1 billion to the local economy each year WHAT YOU DO HERE... COUNTSOUT THERE www.conestogac.on.ca Dr. John Tibbits, Conestoga President Manulife Financial welcomes the world to Waterloo Region From June 20-24, 2012, Waterloo Region will welcome the world to the inaugural Manulife Financial LPGA Classic. As an international leader in financial services, Manulife Financial is proud to shine a global spotlight on our community. Waterloo Region is home to Manulife Financial’s Canadian headquarters and over 4,000 of our employees. Giving back to the communities where we do business is important to us and we are very excited about the many benefits this world-class sporting event will bring to the region. Positive economic impact: The Manulife Financial LPGA Classic will inject tens of millions of dollars into the local economy over the next three years. Harnessing our community’s spirit: Manulife Financial has made promoting volunteerism across Canada our Signature Cause and we are thrilled this tournament will bring together more than 1,200 community volunteers each year. Giving back to charity: A portion of the tournament proceeds will support St. Mary’s General Hospital Foundation to enhance the hospital’s volunteer program, support its Cardiac Care Centre and promote women’s heart health. Please join Manulife Financial in welcoming the world to Waterloo Region this June at Grey Silo Golf Course. For more information, visit manulifeclassic.ca or manulife.ca Manulife, Manulife Financial, the Manulife Financial For Your Future logo, the Block Design, the Four Cubes Design, and Strong Reliable Trustworthy Forward-thinking are trademarks of The Manufacturers Life Insurance Company and are used by it, and by its affiliates under license. 03/2012 The difference is Gaggenau. Why Settle for Anything Less than Germany’s Only True Luxury Brand of Appliances. Gaggenau is the first and only brand in North America to lengthen the industry-wide 1-year standard warranty to an unprecedented five years. 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Fresh Lunch Combos in Rushes. at WATERLOO INN (519) 884-0220 www.waterlooinn.com • facebook.com/RushesRestaurant 475 King Street North, Waterloo DESIGNS FOR LIFE quality furniture that lasts SOLID WOODnature is the best designer CUSTOM SIZES & FINISHES built for how you live PRICES THAT SURPRISE superior quality for less St Jacobsacobs Farmer’sFarmerer’s Market 878878 WeberWeber StreetStreet N.,N., WaterlooWaterloo www.stjacobsfurnishings.cawww.stjacobsfurnishings.cajacobsfurnishings.ca GUELPH FOOD BANK, Legacy Giving section page 6 MAY 2012 SERVING BUSINESS IN WATERLOO REGION AND GUELPH | VOLUME 29, NUMBER 5 On the cover: Greg Voisin and Paul Dietrich at The Boardwalk CONTENTS FEATURES 160 Frobisher Dr. Unit 10, Waterloo ON N2K 3K0 Tel: 519-886-0298 • Fax: 519-886-6409 email: [email protected] Record-setting Developers .. 14 BY PAUL KNOWLES Editor in Chief JON ROHR Greg Voisin and Paul Dietrich come out of re - [email protected] tirement to build the largest commercial de - velopment in the region Editor PAUL KNOWLES [email protected] Making a Difference .............. 62 BY BRIAN HUNSBERGER Feature Writers U of W’s Dr. Geoffery Fong is a global in PAUL KNOWLES, JON ROHR, BRIAN HUNSBERGER tabacco control research Contributors DANIEL E. GIRARD, HARP ARORA, ED ARBUCKLE MOVER & SHAKER Creative Director Paper Pushing Meets SUZANNE KELLER [email protected] Social Media .......................... 47 FROM AN INTERVIEW BY JON ROHR Photography TribeHR’s Joseph Fung touts “awesome fea - JON ROHR, DIANA ERB, RITA DAVIDSON tures” and “fantastic” results Advertising Sales JOHN HOBIN 519-886-0298 x305 [email protected] Administration WANDA JACKSON 519-886-0298 x302 Circulation/Office Administration [email protected] PLEASE RECYCLE, GIVE TO A FRIEND EXCHANGE magazine is a regional business publication published by Exchange Business Communication Inc., CEO Jon Rohr. Eight issues per year are distrib - uted to each company in Kitchener, Waterloo, Cambridge, Guelph, and area as determined by Canada Post Business Postal Walks. Subscriptions are avail - able for $85.43. Send cheque or money order to Exchange, 160 Frobisher Dr. Unit 10, Waterloo ON N2V 2B1. Attn: Circulation Department. Back is - sues are available for $12.00 per copy. Phone: (519) 886-0298 x 302 Fax: (519) 886-6409. ISSN 0824-457X Copyright, 2012. No part of this DR. GEOFFERY FONG , page 62 magazine may be reproduced without written permission from the publisher. JOSEPH FUNG , page 47 8 | www.exchangemagazine.com FROM THE EDITOR FAMILIARITY BREEDS RESPECT Local developer sets superb philanthropic example by PAUL KNOWLES ou’ve heard the Ysaying, “familiarity breeds contempt.” Well, it ain’t necessarily so. The subject of our cover story this month is an excellent case in THE BOARDWALK , page 14 point. I have known Greg Voisin for a long PAUL KNOWLES is editor of time. And the more I Exchange Magazine. He is learn about him, the SPECIAL SECTION an author, public speaker more impressed I am – and executive director of Legacy Giving ........................ 21 New Hamburg Live! email: both with his business acumen and with his Your guide to intelligent philanthropy - learn paul.knowles@ quiet commitment to how much difference your legacy can make exchangemagazine.com philanthropy. in your community...and how you can divert It may be that our tax dollars into charitable impact. friendship is one reason he was willing to move out, just a bit, from his usual DEPARTMENTS behind-the-scenes stance, to talk about his involvement in charity work, both From the Editor .......................... 9 locally and internationally. More proba - PAUL KNOWLES bly, I’m taking too much credit, here, and the truth is that Greg is hoping others will Familiarity Breeds Respect see the needs through his eyes, and be willing to get involved, too. Business Monitor .................... 10 His development work – with business Centra Industries; Citizen of the Year; partners like Paul Dietrich – is impressive Singing About Entrepreneurs; Heritage in its own right. The Boardwalk is a Honours; Accelerating in Australia; XQuar - record-setting project in our region, and terly; Fun with Wine; Being Bold; Xquote SIMPLY FINE WINE, page 13 in itself, worthy of editorial attention. But it’s Greg’s commitment to impor - tant community causes, like Anselma Watercooler ................................ 58 House, Haven House, Mosaic Counselling Centre, and the Hospice of Waterloo Region, that really earns my admiration. None of these essential services could COLUMNS so what they do today if Greg Voisin had not brought his skill set, his contact list – Wealth Management .............. 52 and a fair number of his dollars – to the table. I like his statement, “Don’t do it DANIEL E. GIRARD unless you’re passionate about it.” And I Care Less to do Better encourage our readers to find a commu - nity cause you can be passionate about, Social Media .............................. 54 and then, get hands-on involved. HARP ARORA It’s a happy coincidence that Exchange Time for a Social Media Tune-up has partnered with a group of legacy planners and community organizations Executive Files .......................... 56 to provide a legacy planning guide as ED ARBUCKLE part of this issue. There is plenty of use - Foreign Income Verification Statement SKILLS CANADA ONTARIO, Hall of Fame ful information available in this special Awards , page 58 section. X MARCH/APRIL 2012 | 9 BUSINESS MONITOR CENTRA’S AEROSTRUCTURE BUSINESS SOARS IN CAMBRIDGE hen you think of traditional manufacturing, one might conjure up visions of Wa huge automated process that cranks out thousands, if not millions of widg - Centra uses a suite of sophisticated ets each day at the facility. However, for Centra Industries, a state-of-the-art man - information technology tools to man - ufacturer of aerostructure components and assemblies, the volumes are low and age day-to-day operations that include the precision is high. Centra President David McIntrye mature ERP installation, data mining Based in Cambridge, Centra is a world class maker of precision aerostructure tools, business event management tools and KPI dashboards with real time up - components and assemblies.