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Accomplishment Report 3​Rd​ Quarter 2017

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Accomplishment Report 3​Rd​ Quarter 2017 ACCOMPLISHMENT REPORT RD 3 ​ QUARTER 2017 ​ PROGRAM / ACTIVITY / PROJECT STATUS OBJECTIVES Present Status of Program/Follow-ups: Title of Program/Activity/Project; Inclusive Dates; Venue; Nature of Activity (if not indicated Objectives of the Program/Activity/Project Completed/Ongoing/Cancelled/Rescheduled in the title); Short Description (please provide reason for non-implementation) I. DIGITAL MARKETING STRATEGY FOR AUSTRALIA AND NEW ZEALAND Inclusive Dates: 01 July 2017 to 30 September 2017 Complete ​ Venue: N/A ​ Nature of Activity: Others ​ Short Description: One of the business segments that is highly influenced by digital marketing is the hospitality and tourism industry. With the specific end goal to reach the consumers quicker than its competitors, this industry continually innovates its approach to reach their targeted audience. Digital Marketing/Social Media has a greater stimulus on tourism and hospitality because this industry depends extensively on the use of informal exchange among the consumers to spread opinions on a certain experience or destination. Social platforms like Twitter and Facebook permit the consumers to immediately share tips and recommendations on-line. II. MEDIA SALO-SALO CONDUCTED BY DOT Inclusive Dates: 01 July 2017 to 31 July 2017 Completed ​ Venue: Manila ​ 1 ACCOMPLISHMENT REPORT RD 3 ​ QUARTER 2017 ​ PROGRAM / ACTIVITY / PROJECT STATUS OBJECTIVES Present Status of Program/Follow-ups: Title of Program/Activity/Project; Inclusive Dates; Venue; Nature of Activity (if not indicated Objectives of the Program/Activity/Project Completed/Ongoing/Cancelled/Rescheduled in the title); Short Description (please provide reason for non-implementation) Nature of Activity: Collateral Support - IMFITP 2017 campaign ​ Short Description: Request from Tourism Regulation Coordination and Resource Generation office of Asec. Maria Lourdez Japson, requested promotional items to be distributed to their media partners. In realization of DOT promotional mileage in developing a Media Salo-Salo which was conducted twice in every month participated by their media partners. Tourism Promotions Board supported by giving of the following promotional giveaways: 40 pcs each kind of Leatherette kit folder and Toiletries kit assorted colors. III. TPB/DOT OSAKA & PAL NAGOYA AGENTS FAMILIARIZATION TRIP Inclusive Dates: 02 July 2017 to 06 July 2017 9 participants Complete ​ Venue: Cebu and Bohol ​ Nature of Activity: Invitational / Familiarization Trip ​ Short Description: PDOT Osaka has finalized negotiations with PAL Nagoya for a familiarization trip to Cebu and Bohol scheduled on 02-06 July 2017. This familiarization trip is vital in restoring the position of Cebu and Bohol as ideal and fun Philippine travel destinations for the Japan market following the adverse travel advisories concerning the Bohol incident. 2 ACCOMPLISHMENT REPORT RD 3 ​ QUARTER 2017 ​ PROGRAM / ACTIVITY / PROJECT STATUS OBJECTIVES Present Status of Program/Follow-ups: Title of Program/Activity/Project; Inclusive Dates; Venue; Nature of Activity (if not indicated Objectives of the Program/Activity/Project Completed/Ongoing/Cancelled/Rescheduled in the title); Short Description (please provide reason for non-implementation) More than the projected ROI for this familiarization trip, a significant objective of this project is to give the travel agents who are mostly “first timers” a first-hand experience of travel to Cebu and Bohol. Among Japanese travelers, travel agents’ recommendation is one of the top 5 factors when choosing a destination. Their experiences will enable them to create tour packages fit for their clients. For this familiarization tour, they have invited eight (8) travel agents from Nagoya and will be accompanied by one (1) PAL Nagoya representative and one (1) PDOT Osaka officer. IV. PHILIPPINE BUSINESS MISSION TO TAIWAN (LOGO) Inclusive Dates: 03 July 2017 ​ Venue: N/A ​ Nature of Activity: Logo / Photo / Video Support ​ Completed Short Description: Official promotional materials such as brochures, maps, posters and standee/banners will be produced in Mandarin language for the Taiwan consumers and travel agents. Although DOT Taiwan website contains e-brochures that consumers can print out, printed materials is still necessary 3 ACCOMPLISHMENT REPORT RD 3 ​ QUARTER 2017 ​ PROGRAM / ACTIVITY / PROJECT STATUS OBJECTIVES Present Status of Program/Follow-ups: Title of Program/Activity/Project; Inclusive Dates; Venue; Nature of Activity (if not indicated Objectives of the Program/Activity/Project Completed/Ongoing/Cancelled/Rescheduled in the title); Short Description (please provide reason for non-implementation) for distribution to consumers, especially during official's participation to travel fairs, sales presentation and for distribution to our partner agents for their clients. In in-line with this creative made a Mandarin version for the It's more fun logo. V. PHILIPPINE BUSINESS MISSION TO CHINA AND HONG KONG Inclusive Dates: 03 July 2017 to 12 July 2017 41 participants Complete ​ Venue: Shanghai, Hangzhou, Chengdu, Guangzhou and Hong Kong ​ Nature of Activity: Sales / Business Mission ​ Short Description: The Tourism Promotions Board (TPB) together with twenty-four private sector companies from hotels and resorts, tour operators and airlines, spearheaded a sales mission in Chengdu, Hangzhou, Shanghai, Guangzhou and Hong Kong. A combined total of 582 attendees from China and Hong Kong attended the Business Mission. It was in Chengdu and Hong Kong where in the total number of attendees exceeded expectations at 120 and 189, respectively. Our venues for the missions were The Peninsula in Shanghai, Midtown Shangri-la Hangzhou, The Niccolo Chengdu, Hilton Guangzhou and Shangri-la Kowloon in Hong Kong. All of these hotel venues were located at their business districts and showed the value and prestige toward the market. 4 ACCOMPLISHMENT REPORT RD 3 ​ QUARTER 2017 ​ PROGRAM / ACTIVITY / PROJECT STATUS OBJECTIVES Present Status of Program/Follow-ups: Title of Program/Activity/Project; Inclusive Dates; Venue; Nature of Activity (if not indicated Objectives of the Program/Activity/Project Completed/Ongoing/Cancelled/Rescheduled in the title); Short Description (please provide reason for non-implementation) TH VI. 8 ​ ANNUAL U.S. INDEPENDENCE DAY CHARITY GOLF TOURNAMENT ​ Inclusive Dates: 04 July 2017 Sponsorship Complete ​ Venue: The Orchard Golf and Country Club ​ Nature of Activity: Others - Hole Sponsor ​ Short Description: The United States Embassy Club (USEC) with the United States Embassy Golf Club (USECGC) is sponsoring the 8th Annual U.S. Independence Day Charity Golf Tournament on 04 July 2017 to be held at The Orchard Golf and Country Club. 100% of the proceeds from the tournament will go to local charities and scholarships. The USEC is a charitable giving and volunteer organization made up of US Embassy Manila employees and their family members. USEC began more than 45 years ago as a social organization, but evolved into a volunteer club dedicated to improving the lives of women and children in the Philippines. USEC does not receive any government funding. VII. EXPEDIA DIGITAL CAMPAIGN Inclusive Dates: 04 July 2017 ​ Completed Venue: N/A ​ Nature of Activity: Logo / Photo / Video Support ​ 5 ACCOMPLISHMENT REPORT RD 3 ​ QUARTER 2017 ​ PROGRAM / ACTIVITY / PROJECT STATUS OBJECTIVES Present Status of Program/Follow-ups: Title of Program/Activity/Project; Inclusive Dates; Venue; Nature of Activity (if not indicated Objectives of the Program/Activity/Project Completed/Ongoing/Cancelled/Rescheduled in the title); Short Description (please provide reason for non-implementation) Short Description: Expedia Media request of Philippine beaches, adventure, UNESCO Sites and others for their website. VIII. SEOM 3/48 Inclusive Dates: 04 July 2017 to 07 July 2017 Complete ​ Venue: Raddisson Blu, Cebu City ​ Nature of Activity: Others - ASEAN 2017 Philippine Chairmanship ​ Short Description: The Senior Economic Officials' Meeting dinner reception as hosted by the Department of Trade and Industry on 06 July 2017. The project managers aided in the conceptualization of the event and in the overall preparation and implementation of the event proper. Also prior to the reception date the project managers facilitated with SBAC the procurement of the Production House and conducted several coordination meetings with the host agencies. IX. TPB/DOT OSAKA & CEBU PACIFIC NAGOYA AGENTS FAMILIARIZATION TRIP Inclusive Dates: 04 July 2017 to 08 July 2017 8 participants Complete ​ 6 ACCOMPLISHMENT REPORT RD 3 ​ QUARTER 2017 ​ PROGRAM / ACTIVITY / PROJECT STATUS OBJECTIVES Present Status of Program/Follow-ups: Title of Program/Activity/Project; Inclusive Dates; Venue; Nature of Activity (if not indicated Objectives of the Program/Activity/Project Completed/Ongoing/Cancelled/Rescheduled in the title); Short Description (please provide reason for non-implementation) Venue: Boracay ​ Nature of Activity: Invitational / Familiarization Trip ​ Short Description: PDOT Osaka has finalized negotiations with Cebu Pacific West Japan officials on the implementation of a series of familiarization tours for travel agents for the year 2017. The first familiarization trip is scheduled to focus on the promotion of Boracay as a premier destination in the Philippines. The familiarization tour is scheduled on 04 - 08 July 2017. According to the JTB Report on Overseas Travel 2016, travel agents are top influencers for choosing a holiday destination among Japanese travelers. Based on
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