DOCSLIB.ORG

Rc Cola Re-Launch (In Bangladesh)

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

RE-LAUNCHING OF ROYAL CROWN COLA IN BANGLADESH NiPu ASSIGNMENT ON: µRE-LAUNCHING OG ROYAL CROWN COLA IN BANGLADESHµ Prepared by: Prepared for: Name Id Instructor: Afreen Choudhury Md. Mohsin Ahamed 2010-2-10-247 (Lecturer) Md. Zahid Hasan 2010-2-10-130 Department of Business Administration Md. Anamul Haque 2010-2-10-396 East West University Md. Atiqur Rahaman 2010-2-10-296 Sk. Nazmul Haque 2010-2-10-248 Md. Redoanul Islam 2010-2-10-064 Section# 7 TH DATE OF SUBMISSION: 13 APRIL 2011 DEPARTMENT OF BUSINESS ADMINISTRATION East West University NiPu LETTER OF TRANSMITTAL Dated: 13th April, 2011. To, Afreen Choudhury Lecturer Department of Business Administration East West University Subject: Submission of report for completion of course. Dear Madam, This is to inform you that we have completed the report on our current Royal Crown Cola Ltd. The report focuses on "Re-launching of RC cola." This report has been prepared for the completion of the course Marketing Management. Within the time limit and our knowledge & capability, we paid sincere efforts to study related materials, documents, observed operations performed in Royal Crown Cola Ltd and examine relevant records for preparation of the report. But there may exist some mistakes and errors due to various limitations. Therefore, we beg your kindness in advance. In writing this case, we have followed your instructions for report writing so as to present our views and understanding in the easiest way. However, we will be glad to clarify any discrepancy that may arise. You are requested to accept this report and oblige me thereby. Thank you. Sincerely yours Md. Mohsin Ahamed 2010-2-10-247 MD. Zahid Hasan 2010-2-10-130 Md. Anamul Hoque 2010-2-10-396 Md. Atiqur Rahaman 2010-2-10-296 Sk. Nazmul Haque 2010-2-10-248 Md. Redoanul Islam 2010-2-10-064 TABLE OF CONTENTS NiPu No Content Page No 1 Title I 2 Title With Submission Date ii 3 Letter of Transmital iii 4 Table of Content iv 5 Executive Summery V 6 Introduction 1 7 Mission & Vission 1 8 Concerns of Partex Group 2 9 Curent Market Position Of Partex Group 2 10 History of launshing RC Cola in Bangladesh 3 11 Brand portfolio 3 12 Competition 4 13 Comparision of Cola 5 14 Reasons for Lossing Market 6 15 Product & Customer Solution 9 16 Offered Product 9 17 Depth 10 18 Price & Customer Cost 10 19 Distribution Channel 11 20 Promotion & Communication 12 21 Strategies 12 22 Seals & Supply 13 23 Conclusion 14 24 Bibliography 15 EXECUTIVE SUMMERY NiPu Royal Crown (RC) Cola made by the Royal Crown Cola Company is the third most popular Cola in America. It is a tasty, refreshing soft drink. In 1905, it was first designed merely to meet the needs of grocery customers in a limited graphical territory. A young man named Claude Hatcher who was a good chemist, developed Royal Crown Ginger Ale in 1906. In 1923, the firm came up with a fruit flavored drink name Melo. A year later, the Brand name was changed to Neli. In 1932, Neli Chemist Rufus Kamm concentrated with a new Cola drink and his concentration resulted in Royal Crown Cola. It was introduced in 1934. In 1969, the company name was changed to Royal Crown Cola. In early 70¶s, RC Company decided to enter into the global market and at that time, a number of experienced soft drink people assembled to manage and direct the company¶s international efforts. At first, in 1995 RC cola introduced a premium draft Cola. It introduced RC products in Bangladesh in 1997 adding Royal Crown Lemon (first of its kind) with three other refreshing flavors of sweet & seriated RC Cola, the fresh orange flavor of Royal Orange, the tangy lime taste of Upper 10. As RC Cola is a newly franchise company it¶s officials want to know what is the current market scenario of other soft drinks in Dhaka City as it is the Capital of the country. If they can hold a large market share here, they will be able to make a huge amount of profit. As Coke and Pepsi has a very strong market share in Beverage business, RC¶s officials must know what is their present market situation or how they can increase their sales and make more profit. Therefore, in preparing this report all the attention has been given to the competitive situation of the Beverage Products. RC¶s lemon is in first position in the lemon flavor. Their success in this flavor is very high. 250 ml can and 300 ml glass bottle is very popular in the market. Food graded PET is very much- excepted package for the consumers, because it gives more and no hazard of deposit. Retailers like to sell those companies product who gives them more advantage and profit. They do not like 1000ml-glass bottle for the deposit system and some times, it could be a reason to break the relationship between retailer and consumer. According to the information of beverage companies, this business becomes very competitive. New companies are trying too hard to gain the market share. Few years¶ back Sun-Crest was a very small company, but now they become one of the vital competitors in the industry. PRAN emphasized mainly on the mango, their quality and bottle size were not so good and attractive but they offer four bottle free with every crates of 250 ml glass bottle and gained a good market share. RC is trying too hard to cover as much as possible to consumers and territory. They have almost all pack size in the market. They are pioneer in 1.5-liter pet bottle, which started giving more. R C¶s main strength is cloudy lemon and 250 ml can is very popular pack size. They can combine these two issues. They wrought to produce more Cloudy can and make it popular by huge advertisement. INTRODUCTION: NiPu Partex Group is among the large Bangladesh private sector manufacturing and service based enterprises, owning and operating over tweenty units giving value for money to all customers.The group started modestly in 1959 in tobacco trading and with prudent entrepreneurship of Founder Chairman Mr. M.A. Hashem today Partex company has a stake in tobacco, food, water, soft drinks, steel container, edible oil, wooden board, furniture, cotton yarn and the IT sector. From importing to import substitution was the next logical step and the stepping stone into the manufacturing sector, which has matured to the multi million dollar diverse investment of the Partex Group today.A dedicated work force and committed board members led by the Chairman and backed by a market oriented corporate strategy has been the cornerstone of its success. Today the group has over tweenty family owned private limited companies with a sizable turnover.Partex company is a dynamic organization always exploring new ideas and avenues to expand and grow further GROUP MANAGEMENT Mr. M. A. Hashem Chairman Vice Mr. Aziz Al-Kaiser Chairman Mrs. Sultana Hashem Director Mr. Aziz Al-Mahmood Director Mr. Aziz Al-Masud Director Mr. Showkat Aziz Russell Director Mr. Rubel Aziz Director ISSION & VISION [M The Aim The sky is not the limit for us but our expectations are within limits. Our imagination soars beyond conventional barriers. We share our destiny with our beloved motherland. We want to serve her better in the greater quest for national economic emancipation. The Way To a seasoned trekker, the path is never too arduous. We believe in progress, in diversity and service through entrepreneurship. We are both merchants and missionaries, doers and dreamers, NiPu entrepreneurs and experts. We are futuristic with emphasis on creative thinking and dynamic activity. The Spirit Enterprise is our life. We manufacture quality import substitute consumer and industrial product. We offer customer satisfaction keeping environmental and human factors in mind. It is this thrust that gives our organization integrity. We treasure our reputation and protect it zealously. Many minds in the Group contribute their accumulated knowledge to keep the wheels rolling that leads us to our goal. The cumulative strength of knowledge is required today, to find new solutions for the manifold problems of a fast changing economic, cultural and ecological milieu of tomorrow. Concerns of Partex Group AMBER COTTON MILLS LTD. AMBER PULP AND PAPER MILLS LTD. DHAKACOM LTD. (ISP) RADIO DHAKA LTD. PARTEX BEVERAGE LTD. PARTEX DENIM LTD. PARTEX FOUNDRY LTD. PARTEX PAPER MILLS LTD. PARTEX PLASTICS LTD. PARTEX ROTOR MILLS LTD. PARTEX ROTOR SPINNING MILLS LTD. PARTEX REAL ESTATE LIMITED PARTEX SUGAR MILLS LTD. PLASTIC ACCESSORIES LTD. PARTEX ENERGY LTD. Curent Market Position Of Partex Group: Established in 1959, Partex Group is one of the leading industrial and trading groups in Bangladesh. It consists of 17 concerns. Over 7,000 employees are working in this commercial group. In 2000-2001 it's targeting turnover is US$ 160 million and estimated growth rate 15% per year. Net worth at current market price is Tk. 7,500 Million. Over 350 distributors around the nation are engaged in distributing the products and services. There are over 45,000 outlets where products are marketed. Partex's movement is many-fold. It extends it's network in various sectors extended from milk to steel products. Let's be familiar with some of the concerns of Partex Group. NiPu Partex Group At A Glance Established in 1962 17 industries and trade concerns today 2000.2001 targeted turnover US$ 160 million Estimated growth rate around 15% per annum Net worth at current market price nearly US$ 150 million Over 350 distributor around the nation Over 45,000 outlets where products are available Over 7,000 employees History of launshing RC Cola in Bangladesh: As we all know that Coca-Cola, Sprite, Pepsi are very famous drinks all over the world as well as Bangladesh.
Recommended publications
  • Kofola Holding (Slovakia)

    Kofola Holding (Slovakia)

    European Entrepreneurship Case Study Resource Centre Sponsored by the European Commission for Industry & Enterprise under CIP (Competitiveness and Innovation framework Programme 2007 – 2013) Project Code: ENT/CIP/09/E/N02S001 2011 Kofola Holding (Slovakia) Martina L. Jakl University of Economics, Prague Sascha Kraus University of Liechtenstein This case has been prepared as a basis for class discussion rather than to illustrate either the effective or ineffective handing of a business / administrative situation. You are free: to copy, distribute, display, and perform the work to make derivative works Under the following conditions: Attribution. You must give the original author credit. Non-Commercial. You may not use this work for commercial purposes. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under a license identical to this one. For any reuse or distribution, you must make clear to others the license terms of this work. Any of these conditions can be waived if you get permission from the author(s). KOFOLA HOLDING Introduction Martin Klofonda, Marketing Manager of the Slovakian company Kofola Holding, felt relaxed as he sat in his office in early December 2009. The year 2009 had been extremely successful for the beverage producer, and for Martin Klofonda it was clear that in 2010 they would have the ability to invest a substantial amount of money into their brands. As a valued and very experienced manager within the group, he was asked to provide his thoughts for the next management meeting regarding the ongoing planning for the organisation. In the opinion of the CEO, Kofola has a weak presence in the hospitality industry which they want to strengthen, while the organisation would also continue to strengthen its activity in the retail industry.
  • Royal Crown Bottling Company Of

    Royal Crown Bottling Company Of

    ROYAL CROWN BOTTLING COMPANY OF WINCHESTER, INCORPORATED 10/17/12 TELEPHONE NUMBER (540) 667-1821 FAX NUMBER (540) 667-8040 Wholesale Price List ROYAL CROWN BOTTLING COMPANY OF CHARLES TOWN, INCORPORATED TELEPHONE NUMBER(304) 725-8100 FAX NUMBER (304) 725-9413 PRODUCT/PACKAGE/UPC CODES WHOLESALE PRICE SUGGESTED RETAILS Mt Dew Energy Drinks (plastic) AMP Focus Mixed Berry 16 oz can (12 loose) $19.20 $1.99 012000126338 Item: 133540 VA , MD & WV 20% Margin of Profit AMP Boost Grape 16 oz can (12 loose) $19.20 $1.99 012000382505 Item: 133541 VA, MD & WV 20% Margin of Profit AMP Boost Cherry 16 oz can (12 loose) $1.99 19.20 012000126352 Item: 133542 VA , MD & WV 20% Margin of Profit AMP Boost Original 16 oz 12 pk $1.99 $19.20 012000016431 Item: 133505 20% Margin of Profit VA,MD&WV AMP Boost Original16 oz. 6-4pks $7.89 $38.00 012000017568 Item:133510 VA,MD&WV 20% Margin of Profit PRODUCT/PACKAGE/UPC CODES WHOLESALE PRICE SUGGESTED RETAILS DEER PARK NATURAL SPRING WATER 20 oz Non-Returnable (24-loose) $19.80 $1.19 each 082657077215 Item: 129950 VA, MD & WV 20% Margin of Profit PRODUCT/PACKAGE/UPC CODES WHOLESALE PRICE SUGGESTED RETAILS VINTAGE WATER 1 Liter Non-Returnable (12 per case) $11.00 $1.19 072521051021 Item: 129710 VA, MD & WV 20% Margin of Profit 20 oz Non-Returnable (24 loose) $12.00 $.69 072521051014 Item 129700 VA, MD & WV 20% Margin of Profit PRODUCT/PACKAGE/UPC CODES WHOLESALE PRICE SUGGESTED RETAILS 10 oz Non-Returnable Glass Bottles $10.25 6/$3.19 (4-6 pack) 20% Margin of Profit VA , MD & WV 078000001686 Item: 103100 Canada
  • A Neoconventional Trademark Regime for "Newcomer" States

    A Neoconventional Trademark Regime for "Newcomer" States

    KHOURYFINALIZED_TWO 3/31/2010 2:02:20 AM A NEOCONVENTIONAL TRADEMARK RÉGIME FOR "NEWCOMER" STATES Amir H. Khoury* INTRODUCTION This research constitutes a (natural) follow-up to an earlier published research paper in which I assessed, through data analysis, the effects of the Paris-TRIPS Conventional Trademark Régime (“CTR”) on countries.1 In that research I devised and applied the Trademark Potential concept. Using that concept I demonstrated that if a country has an inherent Trademark Deficit because of the structure of its industry, the CTR cannot effectively benefit that country's economy. My empirically-based research has shown that the Trademark Potential of a country is not contingent upon its laws’ compatibility with CTR. I have established that CTR compliant laws do not necessarily facilitate market entry for newcomers originating in developing countries. Thus, in that research I have refuted the existence of some of the benefits that are generally associated with CTR. This present research is geared towards considering various avenues for remedying the pitfalls of the CTR by introducing a NeoConventional Trademark Régime (“NCTR”). The aim of this proposed régime would be to facilitate the creation and market entry of brands originating in developing countries into their respective national markets and beyond. In this regard, this research constitutes the culmination of my earlier research because it transcends the diagnostic role pertaining to the CTR and ventures into the realm of offering workable solutions thereto. * Lecturer, Tel Aviv University, Faculty of Law. This article was written while I was a Cegla Fellow. My sincere thanks go to the Cegla Center for Interdisciplinary Research of the Law at the Faculty of Law, Tel Aviv University, for its support of this research project.
  • CPY Document

    CPY Document

    THE COCA-COLA COMPANY 795 795 Complaint IN THE MA TIER OF THE COCA-COLA COMPANY FINAL ORDER, OPINION, ETC., IN REGARD TO ALLEGED VIOLATION OF SEC. 7 OF THE CLAYTON ACT AND SEC. 5 OF THE FEDERAL TRADE COMMISSION ACT Docket 9207. Complaint, July 15, 1986--Final Order, June 13, 1994 This final order requires Coca-Cola, for ten years, to obtain Commission approval before acquiring any part of the stock or interest in any company that manufactures or sells branded concentrate, syrup, or carbonated soft drinks in the United States. Appearances For the Commission: Joseph S. Brownman, Ronald Rowe, Mary Lou Steptoe and Steven J. Rurka. For the respondent: Gordon Spivack and Wendy Addiss, Coudert Brothers, New York, N.Y. 798 FEDERAL TRADE COMMISSION DECISIONS Initial Decision 117F.T.C. INITIAL DECISION BY LEWIS F. PARKER, ADMINISTRATIVE LAW JUDGE NOVEMBER 30, 1990 I. INTRODUCTION The Commission's complaint in this case issued on July 15, 1986 and it charged that The Coca-Cola Company ("Coca-Cola") had entered into an agreement to purchase 100 percent of the issued and outstanding shares of the capital stock of DP Holdings, Inc. ("DP Holdings") which, in tum, owned all of the shares of capital stock of Dr Pepper Company ("Dr Pepper"). The complaint alleged that Coca-Cola and Dr Pepper were direct competitors in the carbonated soft drink industry and that the effect of the acquisition, if consummated, may be substantially to lessen competition in relevant product markets in relevant sections of the country in violation of Section 7 of the Clayton Act, as amended, 15 U.S.C.
  • Bubbles and Spirals: the Memoirs of C

    Bubbles and Spirals: the Memoirs of C

    Bubbles and Spirals: The Memoirs of C. S. Buzz Holling This is the second edition of Bubbles and Spirals: The Memoirs of Buzz Holling, based on a first edition published in June 2016. Further editions may follow. This edition is published on the occasion of the Resilience 2017 Conference in Stockholm, Sweden, August 20-23, 2017. Conference Sponsors: Stockholm Resilience Centre, Resilience Alliance Current web site: http://resilience2017.org/ Citation: C.S. Holling. 2017. Bubbles and Spirals: The Memoirs of C. S. Buzz Holling (Second Edition). Available online in multiple electronic formats at: http://www.stockholmresilience.org/holling-memoirs © C.S. Holling 2017 © Resilience Alliance 2017 Version 37 – JTS August 17, 2017 This memoir is dedicated to the RAYS, the Resilience Alliance Young Scholars. Bubbles and Spirals - 1 - Second Edition Table of Contents Table of Contents .......................................................................................... 1 Table of Figures ............................................................................................. 2 Preface: As good as it gets! ........................................................................... 3 The Glass Bubbles ......................................................................................... 5 Foreword: An unexpected neighbor ............................................................. 6 Introduction ................................................................................................ 10 The Beginning of Beginnings ......................................................................
  • Soda Handbook

    Soda Handbook

    Soda Openers A-1 BATHING GIRL, MERMAID OR SURF-GIRL, CLOTHED GIRL (BATHING GIRL), NUDE GIRL (MERMAID), CLOTHED GIRL (SURF- A-001-000 GIRL), MARKED “C.T.& O.CO. PATD.CHICAGO” OR “PATD.”, DESIGNED BY HARRY L. VAUGHAN, DESIGN PATENT NO. 46,762 (12/08/1914), 2 7/8”, DON BULL A-001-001 Drink A-1 (10-12) A-001-047 Acme Bottling Co. (2 Var (A) Clothed (B) Nude) (15-20) A-001-002 Avon More “Have One More” (10-12) A-001-003 Drink B-1 (10-12) A-001-062 Barrett's Soda Water (15-20) A-001-004 Bay View Bottling Works 305 Logan Avenue (10-12) A-001-005 Drink Burk's Soda Water (10-12) Drink Caton Ginger Ale Catonsville, Md. (2 Var (A) Caton Block Letters A-001-006 (15-20) (B) Caton Script Letters) A-001-007 Chero-Cola Bot. Co. Gainesville, Ga. (40-50) A-001-063 Chero Cola Bottling Works (20-25) A-001-008 Coca-Cola (Script) Bottling Co. Baltimore, Md. (175-200) A-001-009 Compliments Of Coca-Cola (Script) Bottling Co. Grand Island, Nebr. (175-200) A-001-010 Oriente Coca-Cola (Script) Bottling Co. (175-200) A-001-011 Sayre Coca-Cola (Block) Bottling Co. Sayre, Okla. (175-200) Compliments Cocheco Bottling Works, Inc. Rochester, N. H. (2 Var (A) A-001-064 (12-15) Text On 2 Lines (B) Text On 3 Lines) Compliments Of Cocheco Bottling Works, Inc. Rochester, N. H. (2 Var A-001-012 (10-12) (A) Clothed Girl (B) Surf Girl) A-001-065 Cola Pleez It's Sodalicious (15-20) A-001-013 Cream Of Cola St.
  • Appendix B Soft Drinks Bottled and Sold in El Paso 2010 a & W Root

    Appendix B Soft Drinks Bottled and Sold in El Paso 2010 a & W Root

    Appendix B Soft Drinks Bottled and Sold in El Paso 2010 A & W Root Beer Magnolia Coca-Cola Bottling Co. (1982-present) Apollinaris Co. Mineral Water G. Edwin Angerstein (1884) Dieter & Sauer (1889) Houck & Dieter (1983-1912) Ayer’s Sarsaparilla Distributor unknown, advertised in El Paso Herald (1893) Barlo (Lime, Grape) Woodlawn Bottling Co. (1919) Barma (Near-beer) Blatz Co. (1918) Barq’s (Root Beer, Grape, Moon-Glo, Imitation Strawberry) Barq’s Bottling Co. (1939-1956) Barq’s Dr. Pepper Bottling Co. (1957-1976) Pepsi Cola Bottling Co. (1988 [possibly earlier]-present) Belfast Type Ginger Ale Empire Bottling Works (1912[?]-1924) Bevo M. Ainsa & Son (1917-1918) James A. Dick Co. (1919-1920) Big Red Dr. Pepper Bottling Co. (1977[?]-1980) Magnolia Coca-Cola Bottling Co. (1980-1985) Kalil Bottlling Co. (1985-present) Blatz (near-beer) Woodlawn Bottling Co. (1920-1930 [?]) Bock (Near-beer) Tri-State Beverage Co. (1919) 655 Bone-Dry (Near-beer) Border Beverage Co. (1920) Botl-o (Grape, Lime) Grapette Bottling Co. (1942-1956, maybe later) Bravo (Near-beer) Tri-State Beverage Co. (1918-1921) Bronco Empire Bottling Works (1919-1922) Empire Link Industries (1923-1925) Empire Products Corporation (1926-1928, possibly 1956) Bubble Up Barq’s Bottling Co. ([?]-1956) Barq’s Dr. Pepper Bottling Co. (1957-1969 [1976?]) possibly Dr. Pepper Bottling Co. (1977-1980) Kalil Bottlling Co. (1985-present) Budweiser (near-beer) Empire Bottling Works (1920) El Paso Brewing Assn. (1920) Tri-State Beverage Co. (1921) Buffalo Lithia Water Henry Pfaff (1906, possibly as early as 1900-1907) Southwestern Liquor Co. (1908-1909) Canada Dry Mixers (ginger ale, sparkling water, collins mixer, lime rickey, Quinine Water) Hurd & Butler Distributing Co.
  • Docketed 26 Sep 2 3 2013 27 28 1 Certificate of Service

    Docketed 26 Sep 2 3 2013 27 28 1 Certificate of Service

    1 BEFORE THE ARIZONA COMMISSlON 2 3 Bob Stump, Chairman 2013 SEP 23 A If: 30 Gary Pierce, Commissioner 4 Brenda Burns, Commissioner . :CiXP CQMMISS.;: Bob Burns, Commissioner XXKET CONTR~L 5 Susan Bitter Smith, Commissioner 6 7 IN THE MATTER OF THE APPLICATION OF ARIZONA PUBLIC SERVICE Docket No. E-01345A-13-0248 8 COMPANY FOR APPROVAL OF NET METERING COST SHIFT SOLUTION. 9 10 NOTICE OF FILING DOCUMENTS OF INTEREST 11 The Alliance for Solar Choice (“TASC”), through undersigned counsel, respectfully 12 13 submits the attached petition to maintain net metering signed by 19,559 Arizona residents as 14 described in the cover letter completed by Anne Smart, Executive Director, The Alliance for 15 Solar Choice. 16 RESPECTFULLY SUBMITTED this 23rd day of September, 2013. / 17 18 Hugh Hallman 19 E. Hallman & Afiliates, P.C. 20 201 1 North Campo Alegre Road Suite 100 21 Tempe, AZ 85281 480-424-3 900 22 BarNo. 12164 23 Attorney for The Alliance for Solar Choice 24 Arizona Corporation Commission 25 DOCKETED 26 SEP 2 3 2013 27 28 1 CERTIFICATE OF SERVICE 2 I hereby certify I have this day sent via hand delivery an original and thirteen copies of the 3 foregoing NOTICE OF FILING OF DOCUMENTS OF INTEREST BY THE ALLIANCE FOR SOLAR CHOICE on this 23rd day of September, 2013 with: 4 Docket Control 5 Arizona Corporation Commission 6 1200 W. Washington Street Phoenix, Arizona 85007 7 I hereby certify that I have this day served the foregoing documents via regular mail on all parties 8 of record and all persons listed on the official service list for Docket No.
  • 10. HOLOTOVA Et

    10. HOLOTOVA Et

    Communication Today, 2020, Vol. 11, No. 2 Ing. Mária Holotová, PhD. Faculty of Economics and Management Slovak University of Agriculture RETRO MARKETING – Trieda A. Hlinku 2 949 76 Nitra Slovak Republic A POWER [email protected] Mária Holotová is an Assistant Professor at the Department of Marketing and Trade at the Faculty of Economics OF NOSTALGIA WHICH and Management, SUA in Nitra. She gives lectures related to marketing communication, managerial communication, consumer behaviour, sustainability in food industry and CSR. She has cooperated with the WORKS AMONG Slovak Agricultural and Food Chamber, evaluating and participating in several projects. Her scientific and research activities, as well as the works she has published in foreign and domestic conference proceedings, scholarly journals and monographs, reflect on the above-mentioned issues and topics she is interested in. THE AUDIENCE Ing. Zdenka Kádeková, PhD. Mária HOLOTOVÁ – Zdenka KÁDEKOVÁ – Faculty of Economics and Management Slovak University of Agriculture Ingrida KOŠIČIAROVÁ Trieda A. Hlinku 2 949 76 Nitra ABSTRACT: Slovak Republic The nostalgia behind historic brands and trends is definitely making large waves in the consumer market. With [email protected] a good idea, even the most modern company can engage in a retro revolution. Studies suggest that nostalgia encourages consumers to spend their money by promising an immediate return in the form of happy memories. Zdenka Kádeková is an Assistant Professor at the Department of Marketing and Trade, Faculty of Economics The reason why retro marketing has become increasingly popular in recent years is the linking of the brand and Management, SUA in Nitra. Her lecturing activities are focused on marketing, marketing communication, and the customer at a deeper, emotional level.
  • Consortium Recruits Homes for Our Most Vulnerable Children

    Consortium Recruits Homes for Our Most Vulnerable Children

    University of South Florida Scholar Commons Newspaper collection The Weekly Challenger 2011-09-29 The Weekly Challenger : 2011 : 09 : 29 The Weekly Challenger, et al Follow this and additional works at: https://scholarcommons.usf.edu/challenger Recommended Citation The Weekly Challenger, et al, "The Weekly Challenger : 2011 : 09 : 29" (2011). Newspaper collection. 195. https://scholarcommons.usf.edu/challenger/195 This is brought to you for free and open access by the The Weekly Challenger at Scholar Commons. It has been accepted for inclusion in Newspaper collection by an authorized administrator of Scholar Commons. For more information, please contact [email protected]. Presort Std U.S. Postage PAID Permit #2271 St. Petersburg, FL OPINION COMMUNITY COMMUNITY SPORTS Craig Kirby on Lesson of Jackonville Mayor’s Race 2 Spotlight is on Wilargene Works Murdock ‘Gene’ 3 GLAM Summit helps girls 5 Bucs Build Early Lead 8 50¢ We Value Diversity. We Value Education. We Value History. St. Petersburg • Clearwater • Largo • Tarpon Springs • Dunedin • Safety Harbor VOLUME 44 NUMBER 5 SEPTEMBER 29 - OCTOBER 5, 2011 ST. PETERSBURG, FLORIDA President Obama To CBC: ‘Shake It Consortium Recruits Off’ … ‘March With Me And Press On!’ Homes For Our Most Vulnerable Children President Obama tells CBC audience to ‘shake it off.’ BY HAZEL TRICE EDNEY clapping wildly, cheering, Rev. Dr. Wayne G. Thompson Lorita Shirley Rev. Brian K. Brown nodding in agreement that – WASHINGTON- while facing difficult times – (TriceEdneyWire.com) - The everyone needs to be “the good BY DIANNE SPEIGHTS “For the first time since the Community Alternatives has is less disruption and less crowd went wild when they kind of crazy.” PUBLISHER privatization of child welfare improved quality outcomes for trauma to the child.” walked onto the stage at the “A few years back, Dr.
  • Huge Advertising & Collectible Memorabilia

    Huge Advertising & Collectible Memorabilia

    09/30/21 12:21:09 Huge Advertising & Collectible Memorabilia Auction for Thomas "Glass" Burroughs Auction Opens: Wed, May 22 6:01pm CT Auction Closes: Sat, Jun 15 9:00am CT Lot Title Lot Title 0001 Forrest City Arkansas Wood Peach Sign 0021 Drink NEHI Beverages Sign 0001A Coca-Cola 36― Button 0021A Both signs for one Bid 0001B Royal Crown Cola Sign 0022 Railroad Metal Sign 0002 Royal Crown Cola Sign 0023 Jacobs 26 Coca-Cola Machine 0002A Drink Coca-Cola Sign 0024 Mobilgas 1936 Double Sided Porcelain Sign 0002B Tab Metal Sign 0025 1927 Coca-Cola porcelain Sign 0003 Pause...Drink Coca-Cola Sign 0026 Coca-Cola Fountain Service Sign 0003A Two Bank Drive In Window Signs 0027 Tuf Nut neon spinning clock 0003B One Way Sign 0027A Double Cola Neon clock 0004 Royal Crown Cola Clay’s Corner Sign 0028 20' trailer load & trailer 0005 Cigarettes 60 cents per pack sign 0029 Anderson Erickson clock 0005A Sklar’s Store Buster Brown advertising 0030 American Die Supplies clock 0005B Coca-Cola 36― Button 0031 Double Cola flange Sign 0005C Royal Crown Cola cooler side 0032 Rummy Grapefruit thermometer 0006 AAA Approved Sign w/hanger 0033 Mail Pouch thermometer 0007 NuGrape Soda Metal Sign 0034 Coca-Cola thermometer 0008 Lucky Dollar Stores double sided enamel Sign 0035 Bubble Up thermometer 0008A Coca-Cola framed advertising 0036 Golden Acres Hybrid Seeds thermometer 0009 “Meteor Mite― framed advertising 0036A Porcelain sign painted R&R 0010 Drink Barq’s “It’s Good― Metal Sign 0037 Dixie Low Ash thermometer 0011 Royal Crown Cola Metal Sign 0038 Triumph Tobacco Cutter 0012 Coca-Cola Fishtail Sign 0039 Winston Cigarettes thermometer 0013 McCulloch Chain Saws Metal Sign 0040 Brown Feed Store thermometer 0014 Royal Crown Cola Metal Sign 0041 American Tel.
  • The History and Bottles of the Soft Drink Industry in El Paso, Texas

    The History and Bottles of the Soft Drink Industry in El Paso, Texas

    Bottles on the Border: The History and Bottles of the Soft Drink Industry in El Paso, Texas, 1881-2000 © Bill Lockhart 2010 [Revised Edition – Originally Published Online in 2000] Chapter 10a Chapter 10a Nehi Bottling Co., Nehi-Royal Crown Bottling Co., and Royal Crown Bottling Co. Bill Lockhart The Nehi Bottling Co. arrived at El Paso in 1931. A decade later, the owners renamed the company Nehi-Royal Crown to reflect its popular cola drink. The name, Nehi, was dropped in favor of its younger, still more popular Royal Crown Cola in 1965. In 1970 the company merged with The Seven-Up Bottling Co. of El Paso (in business in El Paso since 1937) to join forces against the two giants of the industry, Coke (Magnolia Coca-Cola Co.) and Pepsi (Woodlawn Bottling Co.), who were engulfing the sales market. The growing company bought out the Canada Dry Bottling Co. that had been in business since 1948. The triple company was in turn swallowed by a newcomer to El Paso, Kalil Bottling Co. of Tucson, Arizona, the firm that continues to distribute products from all three sources in 2010. 391 Nehi Bottling Co. (1931-1941) History Nehi originated with the Chero-Cola Co., started in Columbus, Georgia, by Claude A. Hatcher in 1912. Twelve years later, in 1924, the company initiated Nehi flavors and became the Nehi Corp. soon afterward (Riley 1958:264). The El Paso plant, a subsidiary of the Nehi Bottling Co. of Phoenix, Arizona, opened at 1916 Myrtle Ave. in April 1931, under the direction of Rhea R.