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www.spturis.com S www.anhembi.com.br www.autodromointerlagos.com lexandre Diniz © A lexandre ww P 1 1 1 1 9 8 7 6 5 4 3 2 1 CE © Marcos Hirakawa Hirakawa © Marcos a 3 2 0 1 Santuário Nsa. Sra. de Fátima – Sumaré r N w São Paulo Turismo S/A a . T m c W T V C C C C Câ IT Ex Ex P C R i r d a il ar e e e e e O M a o

Av. Olavo Fontoura, 1.209, Parque Anhembi, São Paulo (SP), a io l p p n n n n n m a S n d r qu r o o t t t t t l Ex e e s d Palmeiras – Barra Funda e r r r r r N D d s inf o o o o o amér M C r

CEP 02012-021, tel. (55 11) 6226-0400 e E e o T p a e r s d d d d d a ah An o a C n a A e e e e e r o d o O t t ( m

[email protected] r e C p C C Evento Ex h e NVE Em ww m F i a r o o c o e e e C u a a N n p n n r m i çõ l e i r o b o v Famous brands v w v o c Ex a N n . b e e r e siçõ a c r e . s a t ÇÕES i i o The establishments mentioned in this folder are for illustrative purposes t n n s vis n n t e p e t ( m s ( m çõ çõ çõ a r e o ww ww

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p ters and carries a tribute to its own origin in its name: uis w . c e i mé x .w e c bo r g re o i .vil p h x o r subject to change or alteration without notice. ( f C m t a o p e e mé ww uç ( c rc a Portuguesa i m n m oc l t .

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r rates the illustrious area of Jardins, where rua Oscar ) v c i a t ) i c .a e r o c o a o n a m lui m e im n c x • • e Freire (of the national and international top brands)

Project design: Marisa Marrocos Project assistant: Juliana Carrasco Project editor and text o c e s p rc i h e c g . o c a a editing: Fabíola Bemfeito - MTB 17.610 • Graphic design and art editing: Evandro Soares • sr i r . o o a s m c e e

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. , and joins, in the same blocks, the money of t c i r c o n . a ) o b s g s m r . . . c ) c c Fiesp (Federation of Industries of São Paulo) to the art . o o o b m m m r ) . . . b b b of Masp, the faith of orthodox religion and the rushing r r r ) ) ) of those who are running late to the movies. Masp São Paulo in numbers History - São Paulo Shopping: from Wholesale to Luxury Thematic Tours

• 11 million inhabitants Founded on January 25, São Paulo is a shopper’s paradise. The city has 240 São Paulo Romance • 91 thousand streets and avenues 1554 by Jesuits Manu- thousand stores, 66 shopping centers and 59 the- “Cosmopolitan” privacy is found in inspiring places el da Nóbrega and José matic streets, from costume jewelry to international for dinner and nice surprises such as hearing wait-

• 6 million cars Parreiras © Bia de Anchieta, it passed brand names to uniforms, furniture, antiques, musi- Stéfano © A ndré ers sing classic Broadway tunes, accommodations © Marcos Hirakawa © Marcos • 32 thousand taxis Hirakawa © Marcos through 300 years with cal instruments and even vinyl records. with Jacuzzis on verandas, aromatic baths, and pil- • 257 cinemas hardly any inhabitants, You can invest a fortune in an authentic Italian T-shirt low menus. • 151 theaters and performance spaces but made a leap forward or head for the wholesale shops in neighborhoods in the 19th century, with like Bom Retiro, Brás and Itaim-Bibi. Bom Retiro is São Paulo Art • 88 museums Immigrant Memorial Tram coffee taking the lead in good for ready-made women’s clothing. In Brás, buy View from Serra da Cantareira The city offers countless free activities, from theater • 720 pizzas made every minute Brazilian production. Inland railways happened to meet jeans or linens. And in Itaim-Bibi, especially along Green São Paulo and concerts to shows and cinema sessions. There are • 12,5 thousand restaurants in São Paulo. At that time, the English constructed the rua João Cachoeira and in Moema on rua Bem-te-vi, São Paulo has 53 parks and green spaces, a total also those very expensive events with tickets worth • 52 types of cuisine Estação da Luz (Light Station), and immigrants began there are excellent clearance sales. Wholesalers area of more than 10 million m². Among the stand- their weight in gold. São Paulo has one of the richest to arrive: Italians, German, Japanese, Spanish, Portu- outs are Serra da Cantareira, APA Capivari-Monos and art collections in South America. • 15 thousand bars never leave rua 25 de Março, in the Center. You can Shops for all tastes guese, etc. In the 1920s, the city gained an electric find anything there. A few of the most visited shopping centers in the city: . • 240 thousand stores tram and expanded the textile industry. In 1922, it was São Paulo is the only South American city with two • Anália Franco • Metrô Santa Cruz All the Faces of São Paulo • 66 shopping centers the stage for the Week of Modern Art; in the 1960s, of Tiffany & Co. stores. Here you will find the entire • Aricanduva • Metrô Tatuapé São Paulo Glamour There is no discrimination here. The GLBT parade is • Center Norte • Morumbi • 51 types of specialty shopping song festivals where major MPB (Brazilian popular mu- Giorgio Armani collection, Bulgari watches, Louis São Paulo is part of the list of major world cities and the largest in the world. It’s also the capital of diver- sic) names were born. In 1996, SP Fashion Week intro- • Eldorado • Pátio Higienópolis has shops that represent the most famous labels, car sity. People of more than 70 nationalities live here spread over 59 specialty shopping Vuitton suitcases, Baccarat lamps or Ermenegildo • Frei Caneca • Paulista duced Brazilian fashion to the world. And the vanguard, Zegna suits. All these stores are concentrated in the • Ibirapuera • SP Market brands, international shows, “must” restaurants and and have brought their traditions and culture to the streets culture and success stories have become a definitive vicinity of , in Jardins, in the Igua- • Iguatemi • Villa Lobos charming hotels. city’s life. • More than 410 hotels part of life in the metropolis. temi Shopping Center, or at Daslu. • Market Place Why visit São Paulo? Culture: Lively all Year Long Dinners, Draft Beer and Partying Thematic Tours

São Paulo and All Religions São Paulo Family A city that knows how to welcome, São São Paulo offers recreation for all ages. There are op- Paulo offers hospitality to everyone, tions from playgrounds to spaces dedicated to the ndré Stéfano © A ndré

© Roberto Werner © Roberto regardless of race, religion or nationali- “advanced adults.” And most important – places and © Marcos Hirakawa © Marcos © Jefferson Pancieri © Jefferson ty. It has an infinite number of religious attractions for the whole family. And there is also a Pizza: a paulistano dish temples that deserve to be appreciated strong educational component to these diversions. In São Paulo you can always find a restaurant, a bar or a for their art and demonstration of faith. party scene you’ll like. Everything depends on the ba- Buddhist Temple Stay Another Day in SP State Pinacoteca lance between money and desire. The city has some São Paulo of the Paulistanos This program is to encourage tourists who come to the Known as the cultural capital of Latin America, São of the best restaurants in the country and the world. To be a paulistano is a state of mind that combines hur- city on business or to events to extend their trip and Ibirapuera Park Paulo has one of the richest art collections in South São Paulo also has countless fast food restaurants rying to work with the relaxation of a draft beer at the end take advantage of the range of recreation and entertain- • Vast cultural offerings ping Center and rua Oscar Freire America. Its cultural diversity is presented in various – from international chains to the most chic types. A of the day. It’s taking a stroll through Ibirapuera, eating ment that the largest city in the country has to offer. • Vanguard and trend setting flair • The opportunity to improve your knowledge ways, through museums, art galleries, theaters, ci- São Paulo institution, pizza is practically a guideline for pizza on Sundays and hamburgers late at night, enjoy- Download the tours “A Cultural Day,” “Around the Center,” • Works of major world artists, such as Van Gogh, • The magnificent gastronomy nemas, cultural centers, and also in the architecture the city’s tables. ing espresso, fried turnovers from the fair and bakeries. “Outdoors,” “Through the Fine Arts,” “Trendy,” “Bargain,” Renoir, Rodin, Portinari • The excellence of its medical-hospital park of temples, buildings and monuments. And what’s the best draft beer in the metropolis? There “Sophisticated,” “With the Children,” “A Typical Saturday” • 90 thousand events per year • The diversity and hospitality of its people In addition, the events calendar that enlivens São is no lack of candidates in Vila Madalena, Vila Mari- São Paulo Well-Being or “A Typical Sunday” at www.cidadedesaopaulo.com. • The largest business fairs and congresses in the country • The farmer’s market fried turnover, the Mercadão Paulo all year long is crowded. It vibrates the city, ana, Itaim-Bibi, Moema or in Downtown. The São Paulo Known for its work pace, São Paulo has various spaces There is also an “amusement map,” don’t-miss neigh- • The quality hotel park, its boutique hotels and urban spas (Municipal Market) and bakeries spreading its effects through programming in bars, capital also includes dozens of Gay friendly establish- for those seeking more quality of life, among them spas borhoods and plenty of tips about the city. • One of the most exciting nightlifes on the planet • Opportunities for Brazilians and people of more than restaurants, nightclubs, theaters and even in the ments. For dancing, you’ll find plenty of places – from and centers offering massages, alternative treatments • Prices on rua 25 de Março, Bom Retiro and Brás 70 nationalities hotel rates. Stay tuned in and set up your program to ballroom dancing to techno. and physical activities. And it is still one of the most re- To learn more about these and other tours, consult your • Brand name heavens, such as the Iguatemi Shop- Find out more at www.cidadedesaopaulo.com enjoy the best the city has to offer. spected medical centers in the world. travel agent or access www.cidadedesaopaulo.com Must-see The events capital of South America Main Cultural Events Useful Telephones

Main Fairs Downtown , by Congonhas Airport: (55 11) 5090-9000 São Paulo hosts nearly 90 events per year with 16.5 January July January August • Gregorian chants at the São Bento Monastery • Vila Madalena, its bars, ateliers and community projects, São Paulo Fashion Week – 1st Festival of Our Lady of Achiropita São Paulo/ Guarulhos International Airport: (55 11) 6445-2945 million participants. Of the major fairs that take place Couromoda Bricolage Atende (Free transportation for the handicapped): 0800-155234 edition São Paulo International Book • The Sé Cathedral and its 14 towers in gothic and renaissance style and the Benedito Calixto Fair, with its antiquities in the country 75% are held here. The business struc- Feninver Francal Fire Department: 193 Ciosp Vita Derm 2007 City Anniversary (25) Biennial (even years) Police: 190 • The Municipal and the Abril Theaters, where Broadway mu- February ture of the city handles events of all sizes, from small Fispal Food Service February September Police Division for Airports and Protection of Tourists: (55 11) 3214-0209 Fenatec ABEOC 2007 sicals are presented South Side Carnival Civic Independence Parade (7) Telephone Information: 102 meetings to large congresses, shows and fairs. There Feimaco August • The São Paulo Symphony Orchestra in the beautiful Sala São Paulo • The Interlagos Speedway Liquida São Paulo (summer sales) Revealing São Paulo – Traditional São Paulo City Hall: 156 are almost 400 thousand m² of rentable space, in- NT&TT Show Fenavem Subway: (55 11) 3286-0111 March March Paulista Culture Celebration • The Estação da Luz , and the only • Ibirapuera Park, one of the most beautiful green spaces in Tech Móvel Medical Emergency: 192 cluding more than 15 convention centers, such as Comunications Brasil – Featuring Telexpo SET Broadcast & Cable International Documentary Festival San Gennaro Celebration museum in the world the capital, which holds the Biennial Foundation, Mam, the Bus Terminals: (55 11) 3235-0322 Anhembi Park, the largest in Latin America. Adding to Feicon Batimat Escolar PaperBrasil May October São Paulo Convention & Visitors Bureau: (55 11) 3289-7588 • The Liberdade neighborhood, of Japanese origin Oca and the these, there are the hotel spaces of the large interna- Feinco SP Meu Destino Skol Beats International Film Festival São Paulo Turismo: (55 11) 6226-0400 Fiepag September São Paulo Turf Grand Prix Infantile and Juvenile Books and • The Pateo do Collegio, where the city was born • The Jockey Club bars or restaurants tional chains. Smaller, but full or charm, the boutique April Art Mundi Automec Equipotel Casa Cor São Paulo Comics Fair • The Municipal Market, a mosaic of people, colors and flavors • The Zoo and the Safari Zoo hotels have a variety of spaces. : São Paulo – 24 International Architecture Bien- Reatech Feindi Located at strategic points around the city, the TIOs have information about Paulista and Jardins • APA Bororé-Colônia and APA Capivari-Monos With so many events, it’s not always easy to find a Hair Brasil Cosmoprof Cosmética hours of Culture nial (odd years) Festival of the Divine Holy Spirit tourism, entertainment, recreation and the public utilities of São Paulo to as- • Avenida Paulista and rua Oscar Freire, a paradise for brand • Paulista Museum, also known as Ipiranga Museum room during the week, in spite of the more than 43 FIEE Elétrica October International Arts Biennial (even years) sist national and foreign tourists. Expovinis Brasil Fiaflora Expogarden in Freguesia do Ó “Hall of Literature” on avenida name stores Other Regions thousand available rooms (in the luxury, superior, May Fenatran June Paulista • The São Paulo Art Museum and its open space • The Immigrant Memorial, in Mooca, in the East side Brasilplast Fimai GLBT Pride Parade and Gay Week GUARULHOS AIRPORT: Terminals 1 and 2 (arrivals). Open daily from 6 a.m. to 10 p.m. economic and super economic categories). On week- FCE Pharma International Automobile Salon (even years) Formula 1 São Paulo International Marathon PAULISTA: Av. Paulista. In front of Trianon Park. Open daily from 9 a.m. to 6 p.m. • The green of Trianon Park in the middle of av. Paulista • Samba schools, in the North side ends, everything is quieter and offers can guarantee Feimafe November November July Black Awareness Week TIETÊ: Tietê Bus Terminal, arrivals sector. Open Monday – Friday from 6 a.m. to • SESC Paulista or other SESC cultural centers in the city • Cantareira Park, with Atlantic Forest vegetation, Toys, Parties & Christmas Fair South America Super Feirão Casas Bahia 10 p.m. and weekends from 8 a.m. to 8 p.m. fun on Saturdays and Sundays. Check the location of June São Paulo Fashion Week – 2nd Secovi Condomínios Fair December OLIDO: Av. São João, 473 (Center). Open daily from 9 a.m. to 6 p.m. West Side and amusement parks like Parque da Mônica, Parque the hotel (it’s better to stay close to points of interest) Fispal Tecnologia Equifair edition Christmas in São Paulo • University City of USP, and its museums Mundo da Xuxa and Playcenter, besides Hopi Hari and Hospitalar The months shown above are those in which Pizza Day (10) São Silvestre Race and promotions which, in addition to room rates, can Fenit these events are normally held. However, this schedule is subject to change without notice. For San Vito Celebration New Year’s Eve Celebration on For the complete and updated list of TIOs, visit: www.cidadedesaopaulo.com • The bold Tomie Ohtake Institute, by Ruy Ohtake and the Wet´n Wild, these just 40 min away from the city. cover dinners and tickets to shows. Expo Síndico Condomínio more information: www.cidadedesaopaulo.com, www.visitesaopaulo.com, www.ubrafe.com Paulista av.