l~!jj.'ll.J.;:),~'J I,.JL'" :, :''· ~~,\~.· .) ·' \ 'J RESElLtlCH WILLIAMSON HALL

UNIVERSITY OF

Office of Student Affairs

STUDENT RADIO POLL

Spring, 1972

by

Jud lvkCarthy FM Radio Consultant Student Activities Bureau

June 23, 1972 i I t'

STUDENT RADIO POLL Spring, 1972

RESUME

The purpose of this telephone survey was to ,~:·;:wide to the University information regarding student uti!izaHon of and attitudes toward Twin Cities area radio sl-atiors. In addition, students were asked to respond to a series of suestions rela!·ed to fee support for student in­ volvement in media: radio, and film.

A one percent sample of students regis~ered on the Twin Cities campus at the end of the second week of Winter Quarter, 1972, was interviewed by an independent telephone survey firm under the direction of Mrs. Bev­ erly Koser o

Nearly ninety-four percent of the students indicated listening to the radio for at least some portion of each day, Sixty-five percent of the daily listeners listen f'o the radio while going to and from school o Only eighteen percent said they normally have the radio on while studying.

Music was clearly the most popular rodio service among University stu­ dents, with nearly eighty-one percent indi eating music as their 11one favorite type of radio program or service" 0 News came in a poor second, 11 with only eight percent indicating news as their "favorite radio service o

When students were asked ;o identify their "favorite radio station" KQRS­ t\M/FM was the clear preference o The KQRS response (31 .6%) was al­ most exactly equal to tlr:t or tho ne.od three s!·ations combined: weco + WDGY + KDWB (30 o8%).

The largest number of studenL iis:cn to radio between supper and bedtime, with other listening poa~:s occurring between lunch and supper and "just before going to sleep". Studon::; are olso more likely to listen to radio 1 during the week than on ·;·he vm;c : -·end.

Asked which types of music they preferred lo listen to on the radio, stu­ dents indicated the follov;ir.g c::.; th.:;ir :·op five choices:*

1) -lop LtQ. R,,OGK ! 56.4% 2) Popular, Middle-of the Road 44.2% 3) Prog;·essive Rock 40 o8% 4) Eas>' Listening, Sof:, Mood 40.5% 4) Folk iv\usic 40.5% 5) Classical 37,4%

*lv\ultiple responses permitted so percentages total more than 100%. -2-

Approximateiy ninety percent of the students expressed support for con­ tinuance of the current Fiv\ radio fee for some kind of telecommunications use. Over seventy-five percent were wi I ling to pay the fee for student controlled radio ancVor telecommunications services. Only nine percent wanted the fee discontinued,

Sixty-four percent of the students said there was a need for a student operated FM radio station, and seventy-two percent of the students said that they would listen to such a station.

The results of the survey must be interpreted in light of the fact that students sampled consisted of those who had local telephone numbers reported on their registration cards for Winter Quarter, 1972. -3-

i\/1ETHODOLOGY

The telephone survey form was drafted with assistance from Dr. Stanley Strong, the Director of Student Life Studies; Dr. Daniel Wackman, Director of the School of Journalism's Research Division; and, a com­ puter consultant 1 Dr. Douglas Anderson of Educational Psychology. The actual poll was conducted by an independent telephone polling agency directed by Mrs. Beverly 1\oser. Mrs. Koser was highly recom­ mended by Student liife Studies and has conducted telephone polls for the University in the past.

Five drafts of the questionnaire were prepared. Drafts three and four were pretested by iv'trs. Koser and her associates. Based on an evalua­ tion of the pretests, the final form, draft five, was utilized in the survey.

Admissions and Records generated a random sample of 728 student names based on their records of students registered by the end of the second week of Winter Quarter, 1972. From that list, 70 names were deleted because the students had only indicated hometown addresses and phone numbers which were out of the no toll call area of the Twin Cities. An additional 88 names were deleted because the students had indicated no local phone numbers on their registration form. After these deletions, the polling agency had a basic list of 570 names. (Winter quarter students ..· no longer in school Spring Quarter were not surveyed.) Of that number, 413 surveys were completed. This represents 57% of the total initial sam­ ple of 728 or 72% of the working sample of 570 names. 413 is approximate­ ly a one percent sampling of all students registered during Winter Quar- ter on the Twin Cities Campus.

The poll was conducted during the week of April 2-8, 1972 which was the second week of Spring Quarter 1 1972. Mrs. Koser persona Uy veri­ fied ten percent of the interviews as a cross check on her own personnel. Two students were hired on a temporary basis to code the questionnaires for keypunching based on an ex post facto code developed through review of the returned questionnaires. Ten percent of the coded questionnaires were verified for cadi ng errors.

following keypunch 1 the data was com pi led and analyzed at the Univer­ sity Computer Center using one of the University of lvHnnesota standard statistical analysis programs. SAMPLE

In order to evaluate how closely the sample corresponds to the actual enrollment, six tables are presented below. In each case the actual percentage, based on the Winter Quarter, 1972, enrollment of the Twin Cities campus is given first, followed by the sample percentage and the raw number in the sample. The total enrollment for Winter Quarter, 1972, was 40, 178.

Table 1

Sex

Sex Total Enrollment Survey Sample Raw Number

Male 61.54 61.26 253 Female 38.46 38.74 160 413

Table 2

Age Classification

Age Range Total Enrollment Survey Sample Row Number

17-20 54.40 41.40 171 21-25 28.90 40.19 166 26-35 10.00 14.77 61 35-0ver 2.54 3.15 13 No Age Given 4.16 0.49 2 4f3

Table 3

Marital Status

Status Total Enrollment Survey Sample Raw Number

Married 22.16 24.95 103 Single 77.84 75 ,05* 310 m

*Of this percentage in the sample, 0 .48% are widowed and 1.45% have been divorced. -5-

Table 4 Place------of Residence Residence Total Enrollment Survey Sample Raw Number

At home with parents/relatives 32.13 38.98 161 Rent room/apartment 37. 11 38.74 160 University housing 11.94 8.72 36 Own/rent home 10.95 9.44 39 Other 7.87 4.12 17 413

Table 5

Class or Year

Class/Year Total tnrollment Survey Sample Raw Number

I Year 19.99 15.74 65 II Year 25.38 22.28 92 Ill Year 19.26 19.61 81 IV Year 18.96 24.46 101 Grad/Adult Special 16.41 15.25 63 Unknown/Uncertain 2.66 11 413

Table 6

College Distribution

College Total Enrollment Survey Sample Raw Number

Business Admin. 3.08 3.87 16 Veterinary Mod. 0.76 0.48 2 Dentistry L 19 1 .45 6 Dental Hygiene 0.33 0.48 2 Education 6.15 10.17 42 lnst. of Tech. 9.13 8.96 37 Graduate School 13.43 9.93 41 Law School L94 1.21 5 Biological Sciences 0.31 0.97 4 Medicine 2.02 3.87 16 Nursing 0.53 1.21 5 Pharmacy 0.75 0.97 4 CLA 40.00 41.16 170 University College 0.77 0.73 3 AFHE 8.36 7.26 30 General College 8.48 5.08 21 Other (Uncertain/ 2,77 2.18 9 Unknown) i.l13 -6-

RESULTS

The following pages contain the statistical data compiled through tabulation of the survey results. No interpretation or cross cor­ relations of the data have been attempted. Each reader may draw his or her own conclusions as to the significance of the findings.

Q .1: On a typical day, how much time do you spend listening to the radio?

Raw % Response

27 6.54 No time* 264 63.92 Less than two hours 96 23.24 2 hours but less than 4 hours 26 6.30 More than 4 hours 4T3 Q .2: Music, news, sports and weather are among the most common types of radio service. Please tell me whether each one is IMPORTANT to you or not.

Raw % Response

367 95.08 Music IS important 18 4.66 lviusic fSNOT important 1 0.26 Other -- 386*

161 41.71 Sports IS important 223 57.77 Sports fSNOT important 2 0.52 Other -- 386

323 83.68 News IS important 61 15.80 News fSNOT important 2 0.52 Other -- 386

289 74.87 Weather IS important 96 24.87 Weather fSNOT important 1 0.26 Other -- 386

*Students who indicated in response to question one that they did not listen to the radio at all were not asked to respond to questions 2-17 which dealt specifically with radio listening habits and preferences. This reduced the sample base to 386 for this series of questions. -7-

Q .3: Are there any other radio programs or services (other than music, news, weather and sports) which you consider to be IMPORTANT?

Raw % Response

284 70.65 No 3 0.75 Don 1 t Know/ Not Sure 4 LOO Advertising 1 0.25 Classical Music 1 0.25 Comedy and Humor 2 0.50 Commentary 5 1.24 Community Service 1 0.25 Cultural Programs 8 1.99 Discussions 1 0.25 Documentaries 2 0.50 Educational Programs 7 1.74 Emergency Services 3 0.75 Ethnic Programs 1 0.25 Information 1 0.25 Instructional Service 4 1.00 Interviews 1 0.25 Jazz 3 0.75 Lectures 11 2.74 Listener Participation Programs 1 0.25 Live Events--Remotes 1 0.25 Miscellaneous 2 0.50 Music Discussion and Analysis 1 0.25 News 1 0.25 News Analysis 2 0.50 News in Depth 3 0.75 News Specials 1 0.25 Non-commercial Radio 2 0.50 Old Radio Programs 1 0.25 Old Songs-- 4 1.00 Old Time /v'1usic 2 0.50 Plays 1 0.25 Poetry 1 0.25 Public Affairs 7 L74 Public Service 1 0.25 Public Broadcasting System (NPR) 4 LOO Religious Programs 2 0.50 School Closings 1 0.25 Specials 1 0.25 Sports Play-by-play 1 0.25 Sports Interview 1 0.25 Stock f\/1arket Reports 12 2.99 Talk Shows 1 0.25 Time 3 0.75 Traffic Reports 402* *Totals more than base of 386 because some students offered more than one response to this question. -8-

Q .4: What is your ONE FAVORITE type of radio program or service?

Raw % Response

319 80.96 iviusic 33 8.38 News 10 2.54 Sports 7 1.78 Weather 6 1.52 Talk Shows 3 OJ6 Public .b.ffairs 6 1.52 Miscellaneous 6 1.52 No Favorite 4 1.02 Don •t Know/Not Sure 394

Q .• 5: Do you usually tune in different radio stations at different times of the day or do you like to stay pretty much with one station most of the time?

Raw % Response

207 53.63 Tune in to different stations at different times 168 43.52 Stay pretty much with one station 11 2.85 Varies/Depends ~ -Q .6: Do you normally have the radio on while studying 2 Row % Response

68 17.62 Yes 303 78.50 No 15 3.89 Varies/Depends '386

Q. 7: Do you usually listen to the radio while going to and from school?

Raw % Response

253 65.54 Yes 129 33.42 No 4 1.04 V ori es/Depends 386 -~/ _,.

11 l'm going to read you a list of radio stations in the Twin Cities area. After each one, tell me if you listen to it regularly, oc-

casionally (sometimes) 1 hardly ever 1 or never. 01

0.8: This first group of stations broadcast in BOTH AM and FM, BUT, during all or part of the day they offer different programming on AM than they do on Fiv\.

Raw % Response

64 16.67 WCCO-AM- Regularly 123 32.03 II - Sometimes/Occasionally 74 19.27 II - Hardly Ever 123 32.03 II - Never ~*

4 1.04 WCCO-FM - Regularly 32 8.33 II - Sometimes/Occasionally 64 16.67 II - Hardly tver 284 73.96 ll - Never :m-4

7 1.82 KSTP-AM - Regularly II 62 16 0 15 - Sometimes/Occasionally 74 19.27 II - Hardly Ever 241 62.76 ll - Never 384

6 1.56 KSTP-FM -Regularly 40 10.42 II - Sometimes/Occasiona II y 46 11.98 II - Hardly Ever 292 76.04 II - Never 384

12 3.13 WLOL-Aiv\ - Regularly 65 16.93 II - Sometimes/Occasionally 53 13.80 II - Hardly Ever 254 66.15 II - Never 384

16 4.17 WLOL-FM - Regularly II 35 9 0 11 - Sometimes/Occasionally 27 7.03 II - Hardly Ever 306 79.69 II - Never 384

* Two persons or 0.52% were unable to idenfify ANY stations by call letters. This accounts for the discrepancy between the base sample total of 386 and the above totals of 384. -10-

Raw % Response

22 5.73 KEEY-.AM - Regularly 80 15' 10 II - Sometimes/Occasionally 37 9.64 II - Hardly Ever 266 69.27 il - Never 384

31 8,07 KEEY-FM - Regularly 72 18.75 II - Sometimes/Occasionally 38 9.90 II - Hardly Ever 243 63.28 II - Never 384

3 0,78 KTCR-A/\1\ -Regularly 19 4,95 II - Sometimes/Occasionally 18 4.69 II - Hardly Ever 344 89.58 II - Never ~

1 0.26 I

2 0.52 KTIS-AM - Regularly 7 1.82 II - Sometimes/Occasionally 15 3.91 II - Hardly Ever 360 93.75 II - Never :384

1 0.26 KTIS-FM - Regularly 8 2.08 II - Sometimes/Occasionally 12 3' 13 II - Hard! y Ever 363 94,53 II - Never 384

2 0,52 WCAL-AM - Regularly 16 4.17 II - Sometimes/Occasionally 14 3.65 II - Hardly Ever 352 91 .67 II - Never 384

2 0.52 WCAL-FM - Regularly 22 5,73 II - Sometimes/Occasionally 10 2.60 II - Hardly Ever 349 90.89 II - Never 384 -11-

Q.9: The next group of stations broadcast in BOTH AM and FM. The same programming can be heard on either AM of FM. We'd like to know how often you listen to them and whether on A/,11, FM, or both.

Raw % Response

102 26.56 I

125 32.55 KQRS-FM -Regularly 105 27.34 II - Sometimes/Occasionally 21 5.47 II - Hardly Ever J33 34.64 II - Never 384

8 2.08 WPBC-AM -Regularly 48 12.50 II - Sometimes/ Occasionally 32 8.33 II - Hardly Ever 296 77.08 II - Never 384

5 1.30 WPBC-FM - Regularly 35 9. 11 II - Sometimes/Occasionally 24 6.25 II - Hardly Ever 320 83.33 II - Never 384

56 14.58 KRSI-A/v\ -Regularly 138 35.94 II - Sometimes/Occasionally 25 9.11 II - Hardly Ever 155 40.36 II - Never 384

28 7.29 KRSI-FM -Regularly 82 21.35 II - Sometimes/Occasionally 27 7.03 II - Hardly tver 247 64.32 II - Never 384 -12-

Q.lO: This next group of stations broadcast ONLY ON FM.

Raw % Response

29 7.55 WAYL-FM -Regularly 70 18.23 II - Sometimes/Occasionally 39 10.16 II - Hardly Ever 246 64.06 II - Never 384

21 5.47 KSJN-FM - Regularly 14 3.65 II - Sometimes/Occasionally 10 2.60 II - Hardly Never 339 88.28 II - Never ~

0 KTWN-FM -Regularly 6 1.56 II - Sometimes/Occasionally 7 1.82 II - Hardly Ever 371 96.61 II - Never 384

0 KBEM-FM - Regularly 5 1.30 II - Sometimes/Occasionally 3 0.78 II - Hardly Ever 376 97.92 " - Never 384

0 KNOF-FM -Regularly 11 2.86 II - Sometimes/Occasionally 2 0.52 II - Hardly Ever 37t 96.61 II - Never !S4

1 0.26 WCTS-FM -Regularly 11 2.86 II - Sometimes/Occasionally 10 2.60 II - Hardly Ever 362 94.27 II - Never 384 -13-

Q. 11: This last group of stations broadcast ONLY ON AM,

Raw % Response

120 31.25 WDGY -Regularly 137 35.68 II - Sometimes/Occasionally 47 12.24 II - Hardly Ever 80 20.83 II -Never 384

112 29.17 KDWB -Regularly 132 34.38 II - Sometimes/Occasionally 42 10.94 II - Hardly Ever 98 25.52 II - Never 384

58 15. 10 WWTC -Regularly 112 29.17 II - Sometimes/Occasionally 42 10.94 II - Hardly Ever 172 44.79 II - Never 384

6 1.56 KUOM -Regularly 40 10.42 " -Sometimes/Occasionally 26 6.77 II - Hardly Ever 312 81.25 II - Never 384

1 0.26 WMMR - Regularly* 13 3.39 II - Sometimes/ Occosionolly 15 3.91 II - Hardly Ever 355 92.45 II - Never ~84

*WMMR is a closed-circuit student-operated radio station at the University broadcasting only to University residence halls on the campus.

5 L30 KUXL -Regularly 19 4.95 II - Sometimes/Occasionally 27 7.03 II - Hardly Ever 333 86.72 II - Never 384

1 0.26 WJSW -Regularly 10 2.60 II - Sometimes/Occasionally 9 2.34 II - Hardly Ever 364 94.79 II - Never 384 -14-

Table A

Station Rank by Percentage of Sample Responding as "Regularly" Listening

Rank Raw Percentage Station

1 125 32.55 KQRS-FM 2 120 31.25 WDGY-AM 3 112 29.17 KDWB-AM 4 102 26.56 KQRS-AM 5 64 16.67 WCCO-AM 6 58 15.10 WWTC-AM 7 56 14.58 KRSI-AM 8 31 8.07 KEEY-FM 9 29 7.55 Wt>.YL-FM 10 28 7.29 KRSI-FM 11 22 5.73 KEEY-AM 12 21 5.47 KSJN-FM 13 16 4.17 WLOL-FM 14 12 3.13 WLOL-AM 15 8 2.08 WPBC-FM 16 7 1.82 KSTP-AM 17 6 1.56 KSTP-FM 17 6 1.56 I

Table B

Station Rank by Percentage of Sample Responding os "Never 11 Listening

Rank Row Percentage Station

1 80 20.83 WDGY-AM 2 98 25.52 KDWB-AM 3 123 32.03 WCCO-AM 4 133 34.64 KQRS-FM 5 139 36.20 KQRS-AM 6 155 40.36 KRSI-AM 7 172 44.79 WWTC-AM 8 241 62.76 KSTP-AM 9 243 63.28 KEEY-FM 10 246 64.06 WAYL-FM 11 247 64.32 KRSI-FM 12 254 66.15 WLOL-AM 13 266 69.27 KEEY-AM 14 284 73.96 WCCO-FM 15 292 76.04 KSTP-FM 16 296 77.08 WPBC-AM 17 306 79.69 WLOL-AM 18 312 81.25 KUOM-AM 19 320 83.33 WPBC-FM 20 333 86.72 KUXL-AM 21 339 88.28 KSJN-FM 22 344 89.58 KTCR-AM 23 349 90.89 WCAL-FM 24 352 91.67 WCAL-AM 25 355 92.45 KTCR-FM 25 355 92.45 WMMR-AM 26 360 93.75 KTIS-AM 27 362 94.27 WCTS-FM 28 363 94.53 KTIS-AM 29 364 94,79 WJSW-AM 30 371 96.61 KNOF-FM 30 371 96.61 KTWN-FM 31 376 97.92 KBEM-FM -16-

Q.12: What is your FAVORITE station?

Rank Raw Percentage Response

122 31 .61 KQRS-AM/FM

.,... 41 10.62 WCCO-AM

3 40 10.36 WDGY-AM

4 38 9.84 KDWB-AM

5 36 9.33 WWTC-AM

6 24 6.22 KRSI-AM/FM

7 19 4.92 KEEY-FM

8 12 3.11 l

9 9 2.33 WAYL-FM

10 8 2.07 WLOL-FM

11 6 1.55 WLOL-AM

12 3 0.78 KSTP-AM

13 2 0.52 KUXL-AM

13 2 0.52 KUOM-AM

14 0.26 KTCR-AM

14 0.26 WCAL-FM

14 1 0.26 KSTP-FM ~ 94.56

21 5.44 NO FAVORITE 386 100.00 -17-

Q. 12: What is your favorite radio station? Q. 13: Why do you prefer this station?

1.) KQRS-AM/FM (122--31.61%)

Reasons: {Frequency of comment)

Like the music (61) Type of music and the disc jockeys ( 14) Few commercials and a lot of music (8) Like the programming (7) Wide variety of music (6) like Earth News and music selections (5) Like the disc jockeys (4) Music isn't bubblegum and it's restful (4) The heavy rock ( 4) Prefer Fi/1 qua'lity of reproduction (3) Plays fu II version songs ( 1) Easy to listen to ( 1) Annoys me less in the morning ( 1) Continuous music ( 1) The only good station ( 1) Popular mus.ic for an ot.det audience (1)

2.) WCCO-AM (41--10.62%)

Reasons: (Frequency of comment)

News (8) Difference of program fonnat (7) Good quality news and music (6) Weather and news {3) Enjoy commentators and music (2) News and sports (2) Best news, sports, music and weather (2) Boone and Erickson (2) like the announcers ( 1) Most complete services (1) It's good ( 1) Like style of music and programs (1} Enjoy sports news ( 1) Like programs ( 1) Out of habit ( 1) -18-

3.) WDGY-AM (40--10.36%)

Reasons: (Frequency of comment)

Like the music (21) Music and news regularly every hour (4) Have a lot of music (3) Because that's what's on (2) like the disc jockeys (2) Plays popular songs (2) Like music and news (2) Fast beat in music helps in the morning (1) Up to date music and variety (1) Programming is better ( 1) Just to have some noise ( 1)

4.) KDWB-AM (38--9 .84%}

Reasons: (Frequency of comment)

Like the music ( 14) Music and the announcers (3) Plays more and better music (3) Like the disc jockeys (2) Variety of music (2) Don't know (2) I've always listened to it (1) Like their news and weather while driving to and from work ( 1) Softer music than WD GY ( 1) Because the DJ's don't scream and holler (1) More up to date music played more often (1) I'm used to the songs they pi ay ( 1) They broadcast time and weather frequently ( 1) Music I like with interesting talk features ( 1) Fewer ads ( 1) The ads ( 1) An occasional good song (1)

5.) WWTC-AM (36--9.33%)

Reasons: (Frequency of comment)

Like the music (6) Good music and all types of music (4) Like selection of songs (3) Combination of music and news (3) -19-

Like music and DJ's (2) Like selection of music and they don't interrupt songs (2} Mixture of music, popular and rock, not teenybopper stuff (2) Blend of what I like best (2) News is on at a good time ( 1) Like personalities and relaxing music played while I drive (1) Like the songs ( 1) Music and interviews ( 1) Variety of music, news ond weather (which is short and often) (1) Quieter music (1) lots of hits, but not junk ones (1) Don't get bored with it os fast (1) Up to date music and soft sounds (1) Fewer commercials, variety, less obnoxious DJ's (1) Not so much hard rock or commercials as otl-er stations (1) No reason ( 1)

6 .) KRSI-AM/FM (24--6. 22%)

Reasons: {Frequency of comment)

Like the music (9) Like request radio (5) Variety of music (4) Old songs, Flashbacks (2) Music and DJ's well-liked (1) On at a convenient time ( 1) More music, fewer commercials (1) Commentary good (1)

7.) KEEY-FM (10--4.92%)

Reasons: (Frequency of comment)

Like the music ( 12) Good studying music (2) Pleasant background music (2) Music programming ( 1) More albums played ( 1) Because it's on (1)

8.) KSJN-FM (12--3.11%)

Reasons: (Frequency of comment)

Variety of programming (6) Good balance of music and news (2) Classical music (1) Like type of music (1) Like the format ( 1) No reason ( 1) -20-

9 .) WAYL-FM (9--2 .33%)

Reasons: (Frequ.ency of comment)

Like the selection of music (1) Easy to listen to while studying ( 1) Most relaxing, non-intrusive (1) Uninterrupted music with variety ( 1) Music approached seriously (1) Soothing music (1) Music with news in between (1) Nice background music (1) Talk less and more music (1)

10 .) WLOL-FM (8--2 .07%)

Reasons: frequency of comment)

Like their music (4) Classical music (4)

11 .) WLOL-AM (6--1 .55%)

Reasons: (Frequency of comment)

Enjoy conversation and guests (3) It's informative ( 1) like the program format (1) Don't know ( 1)

12 .) KSTP-AM (3--0. 78%)

Reasons: (Frequency of comment)

Steve Cannon (2) Music and news ( 1)

13.) KUXL-AM (2--0 052%)

Reasons: (Frequency of comment)

Like type of music (2)

13.) KUOM-AM (2--·0.52%}

Reasons: (Frequency of comment}

Music and news (1) Classical music ( 1) 14.) KTCR-AM (1--0.26%)

Reasons: (Frequency of comment)

Country music( 1)

14.) WCAL-F/IA ( 1--0 .26%)

Reasons: (Frequency of comment)

Variety of programming ( 1)

14.) KSTP-FM (1--0.26%)

Reasons: (Frequency of comment)

Like the music ( 1)

Q. 14: During what PARTS of the DAY are you MORE liKELY to listen to your favorite station? (Allow multiple responses)

Raw % Response

128 33.25 Before breakfast 48 12.44 During breakfast 113 29.27 Between breakfast and lunch 10 2.59 During lunch 146 37.82 Between lunch and supper 30 7.77 During supper 192 49.74 Between supper and bedtime 133 34.46 Just before going to sleep 12 3.11 Varies/Depends

Percentages and raw scores total more than 100% and 386 re­ spectively because multiple responses were permitted.

Q. 16: During what PARTS of the WEEK are you MORE LIKE'lY to listen to your favorite station? (Allow multiple responses)

Raw % Response

260 67.36 Monday-Friday 159 41.19 Saturday 145 37.56 Sunday 36 9.33 Varies/Depends

Percentages and raw scores total more than 100% and 386 re­ spectively because multiple responses were permitted. -22- Q. 17: Which type or types of music do you prefer to listen to on the radio? (Allow multi pie responses)

Row % Response

217 56.36 Top 40 Rock 170 44.16 Popular, Middle of the Rood 157 40.78 Progressive Rock 156 40.52 Easy listening, Soft, Mood 156 40.52 Folk Music 144 37.40 Classical 116 30.13 Rhythm and Blues 97 25.19 Jazz 53 13.77 Country/Western 16 4.16 Other

The following statement was read to each student surveyed:

"Since the fall of 1970, forty-one cents, or about one percent of the student service fee has been set aside to produce programming by and for students on a new FM station proposed by the University. At the present time, the future of the station is in doubt and the fees com­ mittee is considering four alternatives:

FIRST .•. to continue to collect the fee money for a new UNIVERSITY OWNED FM radio station. If the station comes into being, the fee would probably be continued indefinitely.

The SECOND alternative is to continue the FM fee for five years and use the money specifically for a STUDENT OWNED AND OPERATED commercial FM station. After five years, fee support for the station would be discontinued.

The THIRD alternative is to continue collecting the fee, but to use the money for a variety of student projects in radio, television and film. This may or may not include support for a student operated FM radio station.

The FOURTH alternative is to discontinue any fee support for student activity in radio, TV or film." -23-

Q. 18: Which of these alternatives for the forty-one cent fee do you prefer?

Raw o/o Response

59 14.32 Fee suppc!'t for a UNIVERSITY FM station 137 33.25 Fee suppc:!· for a STUDENT OWNED FM station 174 42.23 Fee support for sl'udent projects in radio, TV and film 38 9.22 Disconl'inuance of the forty-one cent fee 3 0.73 Othc~ rc~-r~nses 1 0.25 N::> rccspons·2 412 Tc':>le C

Raw % Response.

370 89.80 Favored continuance of the current FM fee for some kind of telecommunications use. 311 75.48 Favored the fee for STUDENT CONTROLLED roc:lio and/or telecommunications services. 38 9.22 Favor:-:! discontinuance of the fee.

The following statement was reed to each student surveyed:

"A student owned and oper,:red f'M sl::Hon would probably have contemporary rock music and short informaZion en·..: nev1s segments. University and col­ lege events and news would be emt~hcs:.z:cd together with information on top­

ics like the draft 1 ecology 1 political and social concerns, and emerging new life styles. 11

0.19: Do you believe there is a NEED for such a station?

Raw %

266 64.41 Yes 127 30.75 No 20 4.84 Don'!" l

Q .20: Would you be likely to LISTEN to such a station?

Raw % Response

296 71.67 Yes 88 21 .31 No 29 7.02 Don't Know/Not Sure 413 -24-

MISCELLANEOUS

Q .28: Do you (or your husband/wife) own a car?*

Raw % Response

264 63.92 Yes '149m 36.08 No

Q .29: Does your car have a radio?*

Raw % Response

242 58.60 Yes 22 5.33 No 149 36.07 No car 413

Q .30: Is your cor radio AM only, FM only 1 or AM and FM?

Raw % Response

211 51.09 AM Only 1 0.24 FM Only 30 7.26 AM and FM 413

• 171 students surveyed either had no car o.nd/or no cor radio. This is 41.40% of the total sample. -25-·

Appendix~

Student Radio Poll Sample By Major Field __,..._ ---

Number Percentage Major Field

7 1.69 Accounting 2 0.48 Agricultural Education 1 0.24 Agricultural Engineering 2 0.48 American Studies 2 0.48 Animal Science 2 0.48 Anthropology 9 2.18 Architecture 7 1.69 Art 3 0.73 Art Education 1 0.24 Art History 2 0.48 Biochemistry 5 1.21 Biology 1 0.24 Biophysics 16 3.87 Business - General 11 2.66 Business Administration 4 0.97 Chemical Engineering 5 1.21 Chemistry 5 1.21 Child Psychology 4 0.97 Civi I Engineering 2 0.48 Dental Hygiene 7 1.69 Dentistry 2 0.48 Dietetics 5 1.21 Economics 10 2.42 Education 3 0.73 Educational Administration 1 0.24 Educational Psychology 7 1.69 Electrical Engineering 13 3.15 Elementary Education 14 3.39 English 1 0.24 Epidemiology 1 0.24 Forni ly Social Science 2 0.48 Wildlife Management 1 0.24 Food Science & Industries 2 0.48 Forest Resources Development 4 0.97 Forestry 2 0.48 French 1 0.24 General Curriculum Supervision 2 0.48 Geology 1 0.24 German 13 3.15 History 1 0.24 . History of Medicine -26-

Number Percentage Major Field

8 1.94 Home Economics 1 0.24 Home Economics Education 1 0.24 Horticulture 4 0.97 Humanities 2 0.48 Industrial Education 2 0.48 Industrial Engineering 3 0.73 lndustri al Relations 7 1.69 Interdepartmental 2 0.48 International Relations 8 1.94 Journalism 1 0.24 latin 5 1.21 Law 1 0.24 Library Science 1 0.24 Mass Communications 9 2.18 Mathematics 1 0.24 /\',··1 1;,..·:·'-:~~·ics Ed~..tcation 15 3.63 Medicine 1 0.24 Microbiology 1 0.24 Mortuary Science 3 0.73 Music 1 0.24 Music Education 5 1.21 Nursing 1 0.24 Nutrition 1 0.24 Orthopedic Surgery 5 1.21 Pharmacy 5 1.21 Philosophy 4 0.97 Physical Education for Men 2 0.48 Physico I Education for Women 2 0.48 Physical Therapy 5 1.21 Physics 1 0.24 Physiology 8 1.94 Political Science 1 0.24 Pre-Architecture 1 0.24 Pre-Business 4 0.97 Pre-Dentistry 3 0.73 Pre-Eiementory Education 2 0.48 Pre-Low 1 0.24 Pre-Medical Technology 6 1.45 Pre-Medicine 1 0.24 Pre-Nursing 3 0.73 Pre-Veterinary Medicine 17 4.• 12 Psychology 1 0.24 Related Art 3 0.73 Recreation & Pork Administration -27-

Number Percentage Major Field

1 0.24 Secondary Education 1 0.24 Social Science 2 0.48 Social Welfare 6 1.45 Social Work 5 1.21 Sociology 3 0.73 Spanish 2 0.48 Speech 3 0.73 Speech-Communications 3 0.73 Speech Pathology 8 Audiology 4 0.97 Studio Art 1 0.24 Textiles and Clothing 1 0.24 Theatre 2 0.48 Theatre Arts 1 0.24 Therapeutic Recreation Aide 1 0.24 Urology 2 0.48 Veterinary Medicine 10 2.42 Invalid Major 3 0.73 No Major 15 3.63 Undecided 41T 100.00