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WDGY Leaps Audience After APRIL 23, 1956 "4,7" 35c PER COPY Stt$Ai sTV fisamo2'a.troR 3s8A ao.ro,g aty t;aaxim `'S(009-10)-t0££-`I:iV) BROA \iun sTaas dasagTI 1G 4IsaaAtun atY ?VS(? jig T E E Wiry ma IN COMPLETE INDEX !t s happening fast...in Minneapolis-St. Paul! Page 10 WDGY leaps BT Coverage Of NARTB Convention Page 31 to 2nd place in ABC, CBS Tv Affiliates Defend Network Practices audience after Page 68 $4 Million in Orders just 5 weeks Ampex Tv Tape Page 84 of Mid- Continent Programming M -G -M, Fox Features That's how fast listening habits are changing May Be Sold to Tv WDGY 2nd among principal in Minneapolis -St. Paul as a result of just 5 Page 96 weeks of Mid -Continent ideas, music and stations, says Hooper: news. Add to this momentum WDGY's big, Station "A" 26.0% WDGY 16.3% 50,000 watt coverage -plus an almost perfect - 7191"cConnaughey Offer Station "B" 15.7% circle daytime signal you why ash' Program for Uh ... and can see Station "C" 13.1% Page 112 in Minneapolis -St. Paul ... the exciting buy Station "D" 9.0% is WDGY! Talk to Avery -Knodel, or WDGY Hooper, March, 1956 General Manager Stephen Labunski. 7 n.m. - 6 p.m., Mon. Sat. WDGY 50,000 watts Minneapolis -St. Paul -CONTINENT BROADCASTING COMPANY President: Todd Storz WDGY, Minneapolis -St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented by Represented by PTHE NEWSWEEKL Represented by Avery -Knodel, Inc. H -R Reps, Inc. John Blair & Co. Adam J. Young, Jr. OF RADIO AND TV . tLdL..LC- . - ' w v.....wv ,v w /ti...c / (¿zz/ / fclLKiFi vOLc /kW.. ........ -z. ^ ' ( aG.,u,1"k T%.(:°r` T ow T.T¡% T-16«.6/4,c( T... G. T %.ét,ï.u /6,,i 7 T,,.! 4.w T T , T T T4,,r, T4 .. T7" T,a.T,(aluiT>.., Ti T TT 7 ,T; J- rT ac T í Ta.... T ,; T.. 7.T7 Z T T. v T 7T T ``'ór,. ` "': r4441,0:7-.4.,4",t4,, ate. E .... LL Ernia. t0 dR[J. ,g%WHk 2Jaa" 16s liin& We're sentimental at WTVR. That warm glow of gratitude and pride fairly overtakes us on anniversaries. Gratitude to our 165 wonderful regular weekly clients, among them America's most distinguished companies. Gratitude to our loyal viewers, many of whom have been with us since April 22, 1948, the day we began commercial operation. And pride of being "The South's First Television Station." WTVR, Channel 6 is Richmond's only TV station operating in the preferred low end of the VHF Band. We serve over 503,000 Television Homes throughout Virginia and North Carolina, with Maximum Power -100,000 Watts, Maximum Height - 1049 feet antenna. As always you can expect Maximum Results. We hope you will be with us on our next anniversary! AM FM TV The South's first Television Station WMBG WCOD WTVR Havens 8 Marlin Inc. FIRST STATIONS OF VIRGINIA A Service of Havens & Martin Inc. WTVR represented nationally by Blair TV, Inc. WMBG represented nationally by The Bolling Co. HEMPSTEAD LOUISIANA BEAUMONT BAYTOWN HOUSTON PORT ARTHUR RICHMOND LAPORTE ROSENBERG Proven Penetration TEXAS Ealq 0.1 MV /M Area GALVESTON Area Charted (/ in Proportion to Effective Buying In- MATAGORDA FREEPORT come 'NYAZ-V Aar _ CAPTURE 4 TEXAS AT with kgul r kgul's area coverage encompasses Galveston, Houston and the Texas Gulf Coast market. The buying power of this market area represents over 25% of the total buying power for the state of Texas. Here's a real Texas -size buy for your advertising dollars: one -fourth of Texas with kgul -tv. KGUL.TV's kgul -tv.. State of KGUL-TV's Texas Coveallge Texas -size buy Gulf Coast TV Market 0011 Families 2,510,500 611,600 24.36 Effective Buying Income $12,622,592 $3,258,444 25.81 SOURCE: Sales Management Survey of Buying Power Ma 1955 iGULF TELEVISION COMPANY Gaas Nru Represented Nationally By CBS Television Spot Sales \`"_®S Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by BROADCASTING PUBLICATIONS, INC., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. 115L'J °IJ TELECASTING FROM TEXAS' TALLEST TOWER (1685 FEET ABOVE AVERAGE TERRAIN) is the greatest sales stimulating medium in The Top O' Texas Market where sales total, each year, more than $102,034,000' for home furnishings - appliances - radios - tvs The Top O' Texas Market means 42 counties in which live more than 2,250,000 people who own in excess of 564,080 television sets. And no other medium sells the Top O' Texas Market like KRLD -TV, Channel 4. The BIGGEST buy in the BIGGEST market in the BIGGEST State Owners and operators of KRID, 50,000 Watts The Times Herald Station...The Branham Co., Exclusive Representative. JOHN W. RUNYON CLYDE W. REMBERT Chairman of the Board President Soursei U. S. Census of Business, 1954. Page 4 April 23, 1956 BROADCASTING TELECASTING closed circvit BIDS FOR BITNER In what would be has been against reappointment of hold- sion bill introduced by Rep. Joseph P. second biggest sale on record, conversa- overs from previous administration be- O'Hara (R- Minn.) last- week to limit tions were held last week involving pro- lieved to augur in favor of new appoint- ownership of tv stations to number cover- posals for Bitner radio and tv interests ment. One aspirant for FCC post re- ing not more than 25% of population and (WFBM -AM -TV Indianapolis, WOOD - portedly was advised by high administra- forbidding FCC to promulgate regulations AM-TV Grand Rapids, WTCN -AM -TV tion official last week that decision had putting numerical ceiling on ownership Minneapolis -St. Paul, WFDF Flint) for been reached-presumably on Craven ap- (see page 91) may have blessing of FCC. $16 million-plus. Proposals were made by pointment. There's some feeling at Commission that number of prospective buyers -including BT no matter what Supreme Court does in Crowell- Collier Publishing Co.-to Harry NET'S NET Network operating revenue Storer case, it might be best to have owner- M. Bitner Sr. and his son, Harry Jr., but of ABC for first quarter of 1956 reported- ship limitation as part of Act rather than no conclusions were reached. Bitner family ly exceeded that of theatre division of as FCC rule. Indication is FCC does not owns 52% of Consolidated Tv & Radio American Broadcasting -Paramount Thea- have great hopes of overturning lower Broadcasters Inc., with balance publicly tres Inc. for first time since union of com- court ruling that numerical limitation is held. Other substantial interests in broad- panies three years ago. While breakdown illegal. casting also reportedly have made offers, was not revealed, first quarter report BIT but none yet has been accepted by Con- showed that net operating profit increased GILLETTE is going after teenagers in solidated board. While no flat figure was by 34% to $2,570,000 from $1,917,000 hopes of getting them to begin shaving with mentioned, one offer, discussed Friday, over corresponding period last year. Earn- razors and blades instead of with electric was understood to involve $12 million for ings were 60¢ a share compared with 45¢ shavers. After successful year and a half common stock, plus assumption of $3.5 last year (story, page 78). test in Boston, Gillette is placing radio spot million in current liabilities, plus preferred BIT announcement campaign on afternoon and stock for gross in excess of $16.1 million SENATE Commerce Committee has re- evening disc jockey shows which appeal to for 100 %. Spin-offs or side deals on indi- quests for postponement of May 7 reply newly bearded. Campaign, which will be vidual properties also were proposed. Big- date, possibly until June 1, on network national, will start in top 33 eastern mar- gest sale three years ago was stock acqui- affiliate questionnaires dispatched fortnight kets end of May. Run is indefinite. sition valued at $25.5 million of American ago [BT, April 16]. Several affiliates, it's Agency: Maxon, New York. Broadcasting Co. by United Paramount understood, seek more time to consider BT Theatres (now AB -PT). questions and perhaps consult counsel. PROBLEMS OF PROGRESS Question BT They also mentioned delay caused by in- of whether stations can re- record film FCC Network Study staff is drafting its tervening NARTB convention in Chicago. properties under terms of contracts with own questionnaire to tv stations -affiliates producers- distributors may be given new and independents elicit informa- BT too-to TIME FOR timeliness with commercial marketing of tion it believes needed to pursue its over- CHANGE It isn't in official FCC minutes new video magnetic tape system by Ampex all inquiry. Commerce but all seven members are Unlike Senate agreed that renewal Corp. (story, page 84). Another thorny Committee interrogatory, which provoked application form (303) should be updated and revised, particu- issue is whether tape used in recorder falls charges of "loading," it's intimated FCC larly in regard to programming classifica- within jurisdiction of AFTRA (on live pro- document will be "pre- tested" on typical tions and balance and with prospect grams) or Screen Actors Guild (on film). station licensees to ascertain whether it that public service can Device is electronic unit, to be sure, but would undue hardship. be ascribed to commer- cause that might only serve BT cial as well as to sustaining programs.
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