WDGY Leaps Audience After

APRIL 23, 1956 "4,7" 35c PER COPY

Stt$Ai sTV fisamo2'a.troR 3s8A ao.ro,g aty t;aaxim `'S(009-10)-t0££-`I:iV) BROA \iun sTaas dasagTI 1G 4IsaaAtun atY ?VS(? jig T E E Wiry ma IN

COMPLETE INDEX !t s happening fast...in Minneapolis-St. Paul! Page 10 WDGY leaps BT Coverage Of NARTB Convention Page 31 to 2nd place in

ABC, CBS Tv Affiliates Defend Network Practices audience after Page 68

$4 Million in Orders just 5 weeks Ampex Tv Tape Page 84 of Mid- Continent Programming M -G -M, Fox Features That's how fast listening habits are changing May Be Sold to Tv WDGY 2nd among principal in Minneapolis -St. Paul as a result of just 5 Page 96 weeks of Mid -Continent ideas, music and stations, says Hooper: news. Add to this momentum WDGY's big, Station "A" 26.0% WDGY 16.3% 50,000 watt coverage -plus an almost perfect - 7191"cConnaughey Offer Station "B" 15.7% circle daytime signal you why ash' Program for Uh ... and can see Station "C" 13.1% Page 112 in Minneapolis -St. Paul ... the exciting buy Station "D" 9.0% is WDGY! Talk to Avery -Knodel, or WDGY Hooper, March, 1956 General Manager Stephen Labunski. 7 n.m. - 6 p.m., Mon. Sat. WDGY 50,000 watts Minneapolis -St. Paul

-CONTINENT BROADCASTING COMPANY President: Todd Storz

WDGY, Minneapolis -St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented by Represented by PTHE NEWSWEEKL Represented by Avery -Knodel, Inc. H -R Reps, Inc. John Blair & Co. Adam J. Young, Jr. OF RADIO AND TV . tLdL..LC- . - ' w v.....wv ,v w /ti...c / (¿zz/ / fclLKiFi vOLc /kW...... -z. ^ ' ( aG.,u,1"k T%.(:°r` T ow T.T¡% T-16«.6/4,c( T... G. T %.ét,ï.u /6,,i 7 T,,.! 4.w T T , T T T4,,r, T4 .. T7" T,a.T,(aluiT>.., Ti T TT 7 ,T; J- rT ac T í Ta.... T ,; T.. 7.T7 Z T T. v T 7T T ``'ór,. ` "': r4441,0:7-.4.,4",t4,, ate. E ....

LL Ernia. t0 dR[J. ,g%WHk 2Jaa" 16s liin&

We're sentimental at WTVR. That warm glow of gratitude and pride fairly overtakes

us on anniversaries. Gratitude to our 165 wonderful regular weekly clients, among them America's most distinguished companies. Gratitude to our loyal viewers, many

of whom have been with us since April 22, 1948, the day we began commercial

operation. And pride of being "The South's First Television Station." WTVR, Channel 6

is Richmond's only TV station operating in the preferred low end of the VHF Band. We serve over 503,000 Television Homes throughout Virginia and North Carolina, with Maximum Power -100,000 Watts, Maximum Height - 1049 feet antenna. As always you can expect Maximum Results.

We hope you will be with us on our next anniversary!

AM FM TV The South's first Television Station WMBG WCOD WTVR Havens 8 Marlin Inc.

FIRST STATIONS OF VIRGINIA A Service of Havens & Martin Inc. WTVR represented nationally by Blair TV, Inc. WMBG represented nationally by The Bolling Co. HEMPSTEAD LOUISIANA

BEAUMONT BAYTOWN HOUSTON PORT ARTHUR RICHMOND LAPORTE

ROSENBERG Proven Penetration TEXAS Ealq 0.1 MV /M Area GALVESTON Area Charted (/ in Proportion to Effective Buying In- MATAGORDA FREEPORT come 'NYAZ-V Aar _ CAPTURE 4 TEXAS AT with kgul r kgul's area coverage encompasses Galveston, Houston and the Texas Gulf Coast market. The buying power of this market area represents over 25% of the total buying power for the state of Texas. Here's a real Texas -size buy for your advertising dollars: one -fourth of Texas with kgul -tv.

KGUL.TV's kgul -tv.. State of KGUL-TV's Texas Coveallge Texas -size buy Gulf Coast TV Market 0011 Families 2,510,500 611,600 24.36

Effective Buying Income $12,622,592 $3,258,444 25.81

SOURCE: Sales Management Survey of Buying Power Ma 1955 iGULF TELEVISION COMPANY Gaas Nru Represented Nationally By CBS Television Spot Sales \`"_®S

Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by BROADCASTING PUBLICATIONS, INC., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. 115L'J °IJ TELECASTING FROM TEXAS' TALLEST TOWER (1685 FEET ABOVE AVERAGE TERRAIN)

is the greatest sales stimulating medium in The Top O' Texas Market where sales total, each year, more than $102,034,000' for home furnishings - appliances - radios - tvs

The Top O' Texas Market means 42 counties in which live more than 2,250,000 people who own in excess of 564,080 television sets. And no other medium sells the Top O' Texas Market like KRLD -TV, Channel 4.

The BIGGEST buy in the BIGGEST market in the BIGGEST State

Owners and operators of KRID, 50,000 Watts The Times Herald Station...The Branham Co., Exclusive Representative. JOHN W. RUNYON CLYDE W. REMBERT Chairman of the Board President

Soursei U. S. Census of Business, 1954.

Page 4 April 23, 1956 BROADCASTING TELECASTING closed circvit

BIDS FOR BITNER In what would be has been against reappointment of hold- sion bill introduced by Rep. Joseph P. second biggest sale on record, conversa- overs from previous administration be- O'Hara (R- Minn.) last- week to limit tions were held last week involving pro- lieved to augur in favor of new appoint- ownership of tv stations to number cover- posals for Bitner radio and tv interests ment. One aspirant for FCC post re- ing not more than 25% of population and (WFBM -AM -TV Indianapolis, WOOD - portedly was advised by high administra- forbidding FCC to promulgate regulations AM-TV Grand Rapids, WTCN -AM -TV tion official last week that decision had putting numerical ceiling on ownership Minneapolis -St. Paul, WFDF Flint) for been reached-presumably on Craven ap- (see page 91) may have blessing of FCC. $16 million-plus. Proposals were made by pointment. There's some feeling at Commission that number of prospective buyers -including BT no matter what Supreme Court does in Crowell- Collier Publishing Co.-to Harry NET'S NET Network operating revenue Storer case, it might be best to have owner- M. Bitner Sr. and his son, Harry Jr., but of ABC for first quarter of 1956 reported- ship limitation as part of Act rather than no conclusions were reached. Bitner family ly exceeded that of theatre division of as FCC rule. Indication is FCC does not owns 52% of Consolidated Tv & Radio American Broadcasting -Paramount Thea- have great hopes of overturning lower Broadcasters Inc., with balance publicly tres Inc. for first time since union of com- court ruling that numerical limitation is held. Other substantial interests in broad- panies three years ago. While breakdown illegal. casting also reportedly have made offers, was not revealed, first quarter report BIT but none yet has been accepted by Con- showed that net operating profit increased GILLETTE is going after teenagers in solidated board. While no flat figure was by 34% to $2,570,000 from $1,917,000 hopes of getting them to begin shaving with mentioned, one offer, discussed Friday, over corresponding period last year. Earn- razors and blades instead of with electric was understood to involve $12 million for ings were 60¢ a share compared with 45¢ shavers. After successful year and a half common stock, plus assumption of $3.5 last year (story, page 78). test in Boston, Gillette is placing radio spot million in current liabilities, plus preferred BIT announcement campaign on afternoon and stock for gross in excess of $16.1 million SENATE Commerce Committee has re- evening disc jockey shows which appeal to for 100 %. Spin-offs or side deals on indi- quests for postponement of May 7 reply newly bearded. Campaign, which will be vidual properties also were proposed. Big- date, possibly until June 1, on network national, will start in top 33 eastern mar- gest sale three years ago was stock acqui- affiliate questionnaires dispatched fortnight kets end of May. Run is indefinite. sition valued at $25.5 million of American ago [BT, April 16]. Several affiliates, it's Agency: Maxon, New York. Broadcasting Co. by United Paramount understood, seek more time to consider BT Theatres (now AB -PT). questions and perhaps consult counsel. PROBLEMS OF PROGRESS Question BT They also mentioned delay caused by in- of whether stations can re- record film FCC Network Study staff is drafting its tervening NARTB convention in Chicago. properties under terms of contracts with own questionnaire to tv stations -affiliates producers- distributors may be given new and independents elicit informa- BT too-to TIME FOR timeliness with commercial marketing of tion it believes needed to pursue its over- CHANGE It isn't in official FCC minutes new video magnetic tape system by Ampex all inquiry. Commerce but all seven members are Unlike Senate agreed that renewal Corp. (story, page 84). Another thorny Committee interrogatory, which provoked application form (303) should be updated and revised, particu- issue is whether tape used in recorder falls charges of "loading," it's intimated FCC larly in regard to programming classifica- within jurisdiction of AFTRA (on live pro- document will be "pre- tested" on typical tions and balance and with prospect grams) or Screen Actors Guild (on film). station licensees to ascertain whether it that public service can Device is electronic unit, to be sure, but would undue hardship. be ascribed to commer- cause that might only serve BT cial as well as to sustaining programs. to stimulate union This eventuated at jurisdictional fight from which tv networks CRAVEN'S HAVEN Decision may be open forum at NARTB with all obviously want to steer clear. made soon on filling of June 30 vacancy convention commissioners present, after question on FCC, and indications are nomination had been raised from floor BIT (see text of forum, page will go to T. A. M. Craven, consulting 88). It followed UNDER consideration is pay tv project two engineer of Washington and former mem- by weeks editorial in BT (April 9) by which community tv system would fur- proposing updating and by week ber (1937 -44) of FCC [CLOSED CIRCUIT, one action nish local originations via subscription tv. of Committee on April 16]. He would replace Comr. E. M. Radio and Television System is one operating in Clovis, N. M. Webster, 68, whose seven -year term then Broadcasting of Advisory Council on Fed- (Midwest Video Corp.) reported to have eral Reports calling 15 expires and who is eligible for retirement May meeting on made arrangements with International revision of form. both as commodore, Coast Guard, and as When FCC formally Telemeter Corp., which tried same prin- civilian official. Comr. Webster has made will consider revision is not indicated but ciple in own Palm Springs, Calif., antenna no concerted campaign but would accept is expected to be soon. system in 1954 -55 season. Clovis system reappointment if proffered. BIT now is relaying signals from tv stations in BT CORRIDOR complaints, inevitable by- Amarillo, Lubbock, Tex., and Roswell, COMDR. Craven, 63, would be first com- product of conventions, were being direct- N. M., has about 1,600 connections. missioner in history to receive second ap- ed by some radio -only operators in closing BT pointment after lapse of years. He was days of last week's NARTB conclave at GHOST WALKS Estate of late Maj. Ed- born in Philadelphia. His family home is what they regarded as undue emphasis on win H. Armstrong, inventor and No. 1 Bound Brook, N. I., but he has resided tv. They also were irked that they had to advocate of fm, can be expected to be in Virginia for nearly two decades. He is stay through tv portions in order to catch among interests throwing weight behind Democrat, and his appointment would Radio Advertising Bureau's convention new fm broadcasters organization to pro- make FCC balance four Republicans and closing act. Some claimed radio should mote fm interests outside NARTB when three Democrats. Appointment by Presi- have convention of its own. At least one other broadcast interests may be in con- dent Eisenhower is subject to Senate con- protesting station got its NARTB resigna- flict (story, page 110). Attorney of Cra- firmation. Comr. Webster has been an tion papers ready. vath, Swain & Moore, New York, which FCC stalwart since 1947 and like Comdr. BT represents estate, acknowledges support Craven, is recognized engineering expert. MULTIPLE OWNERSHIP It couldn't will be given providing fm group's aims Fact that administration policy generally be confirmed, but there's strong impres- prove compatible to Armstrong interests.

BROADCASTING TELECASTING April 23, 1956 Page '5 IT'S WHB'S REGION, TOO!

263 1st place 1/4 hours out of 288 . . .

... 25 second place 1% hours ... and nothing lower! That's what Kansas City Area PULSE slays about W11B

for 594,700 radio homes in 66 counties of 3 states Monday -Saturday, 6 a.m.-6 p.m. Average share of audience 25% ahead of second station!

42.9% average share of audience all -day (2nd station: 16.6 %) WHB first by far in every time period! That's what Kansas City Area NIELSEN says shout WhB

for the 542,700 radio hornet; in the N.S.I. Area all day and night, 6 a.m. to midnight, Monday -Saturday

49.1% average share of audience all-day That's what the latest Kansas City HOOPER says about WHB WHB leads in every Hooper 1/ hour, 6 a.m.-6 p.m., Monday through Saturday.

So you see, WHB dominates the Kansas City area as convincingly as it dominates metropolitan K. C. audiences. Get the big story from the man from Blair, or WHB General Manager George W. Armstrong!

10,000 watts-710 kc Kansas City -CONTINENT BROADCASTING COMPANY President: Todd Storz

WDGY, Minneapolis -St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented by Represented by Represented by Avery- Knodel, Inc. H -R Reps, Inc. John Blair & Co. Adam J. Young, Jr.

Page 6 April 23, 1956 BROADCASTING TEI;ECASTINO at deadline

Court to Decide if FCC BUSINESS BRIEFLY FAST COVERAGE Should Wait on Tv Actions L&M RADIO IN 50 Liggett & Myers (L&M RAPID kinescope methods once again CAN FCC continue making vhf television cigarettes), N. Y., through Dancer- Fitzgerald- brought first film of Ranier -Kelly wed- grants or allocate new vhf channels while it is Sample, N. Y., buying seven-week radio spot ding at Monaco to tv screens on NBC - considering national allocations princi- announcement campaign in 50 markets starting changing TV Friday -this time religious ceremony is now in lap of U. S. end of month. ples? That question was shown in similar manner that net- in Washington after debate Court of Appeals work showed civil ceremony Thursday court. ANOTHER GO ON RADIO General Mills before unprecedented, full nine -judge morning, according to NBC -TV. Film Cases involve three vhf grants in Corpus Christi, (Gold Medal flour) begins third flight of radio of religious ceremony ran 8 minutes, 22 Wis., and spots May 16 in approximately 70 markets. Tex.; Evansville, Ind., and Madison, seconds, was on Today program at 7:15 10 drop -in Vail Mills, N. Y. (Albany Length of contract varies from two to four ch. at a.m. EST Friday. area). weeks depending on market. Dancer -Fitz- In vhf grant cases, court was told FCC gerald -Sample, N. Y., is agency. "manipulated" processes to discriminate against uhf outlets' deintermixture petitions. In Vail SPOT FOR CRANBERRIES National Cran- Mills drop -in, court heard charge that fair Butler Charges Hall Trying berry Assn. (Ocean Spray) effective May 10, hearing was not given because Commission To Keep Democrats Off Air 17 and 24 will place 10-day radio spot an- granted vhf drop -in while postponing decision nouncement campaign in 15 to 25 markets. on deintermixture. DEMOCRATIC National Chairman Paul But- BBDO, N. Y., is agency. Com- ler Friday charged GOP Chairman Leonard Commission and intervenors asserted REYNOLDS ON LOOKOUT R. J. Rey- mission has every right to make grants and ap- Hall with "trying to keep us off the air" in "concerted and carefully planned and con- nolds Tobacco Co., Winston-Salem, N. C., prove drop -ins under existing rules; that dein- ceived effort." He made charge after Mr. Hall looking for radio spot availabilities for late termixture petitions were denied but without spring campaign. While spokesmen for agency, under full allocations declined to accept NBC-TV offer to two chair- prejudice to resubmission William Esty Co., decline to name specific proceeding. men of 711 minutes weekly on Today show, to have begun last Friday and run to Nov. 2, cigarette, saying Reynolds is looking on behalf last CBS meeting with FCC on allocations for televised debate. of "any and all" of its products, it's understood October came under attack in Vail Mills argu- filter brand is being considered. ment when WTRI (TV) Albany counsel Harry NBC had planned to pick up two committee heads from any point in country where facilities Plotkin charged that this was part of "con- HEUBLEIN BUYING In move to test permitted, using split screen. Mr. Butler said ef- spiracy" on part of CBS and WROW -TV Al- fectiveness of spot he accepted, but Mr. Hall refused, saying his radio, Heublein Inc. (Grey bany to put WTRI out of business. FCC coun- Poupon Mustard), Hartford, Conn., will in- schedule would not permit Today appearances. sel Daniel Ohlbaum and WROW -TV counsel troduce four -week spot radio NBC Today offer made March 30 by producer campaign in four Duke M. Patrick rétorted that FCC meeting eastern markets on May 15, with Gerald Green. expansion with CBS was on national question, not on of markets depending on sales results. Agency: Albany ease. Addressing executive committee of Demo- Bryan Houston, N. Y. Vhf grants "prejudged" issue in allocations cratic National Committee in Washington, Mr. proceeding, claimed uhf counsel Paul Dobin, Butler said GOP can get all time it wants free MAY BUY ON NETWORK Westinghouse by use of presidential reports, or can buy time J. Roger Wollenberg, Benito Gaguine, and Electric Corp., Pittsburgh, through McCann - Vernon L. Wilkinson. Appearing for FCC was with its large cash reserves. Erickson, N. Y., in addition to its national radio Asst. General Counsel Richard A. Solomon. At morning session of national committee, spot announcement campaign is considering use Vhf grantees were represented by Paul M. Mr. Butler said GOP has $5 million campaign of radio network for 10-second commercials. Segal, Vincent A. Pepper and Arthur W. right now while $100,000 in Democrat coffers Scharf eid. is not enough to buy and produce a half -hour RADIO FOR `LIFE' Time Inc., for Life Allocation of ch. 10 to Albany area is under network tv show. Saying GOP has 50-to-1 magazine, launching 38 -week Wed.-Thurs.-Fri. stay -order and cannot be applied for until financial advantage over Democrats, he said, radio spot campaign in 15 major U. S. markets, court decides last week's case. "I don't see how we can afford to sit on our starting May 16. Agency: Young & Rubicam, hands and permit the Republicans to have 50 N. Y. times as much tv and radio time as we use." 'Godfrey and Friends' Show DECIDING, WAITING Plans reportedly set Going Off CBS -TV July 25 Martin Leaves Teleradio by P. Lorillard & Co., N. Y., current sponsor of NBC-TV's Truth or Consequences (Fri., ONE of tv's oldest programs, Arthur Godfrey To Be WAFB Chairman 8 -8:30 p.m. EDT) to shift to alternate week and His Friends, which premiered on CBS-TV sponsorship of program, starting May 11. Toni Jan. 12, 1949, will go off air after July 25 tele- ELECTION of Dwight M. Martin as board Co., Chicago, said to be ready to sign as alter- cast, CBS-TV announced Friday. Mr. Godfrey, chairman of Modern Broadcasting Co. of nate sponsor, once Lorillard decision is definite. who said he long had contemplated move be- Baton Rouge Inc., operator of WAFB -AM- cause of pressures of maintaining current heavy FM-TV Baton Rouge, La., announced Friday schedule -131/2 hours of radio and tv shows by Tom E. Gibbens, president. Mr. Martin SCHICK STUDYING Schick Shavers, through & Legler, N. Y., weekly be featured in special one -hour or has resigned as vice president of RKO Tele- Warwick under- -will possible longer telecasts from "time to time," network radio Pictures in charge of tv film division and stood to be considering sponsorship of portion of Omnibus on ABC-TV next fall. reported. Mr. Godfrey also quoted as saying will assume his new post about May 1. new change will permit him to concentrate on Mr. Martin became associated with Thomas Arthur Godfrey Time (CBS Radio, Mon.-Fri., F. O'Neil interests in 1952 when he joined ACCOUNT FOR R &R General Electric Sup- 10 -11:30 a.m. EST; CBS-TV Mon.-Thurs., General Teleradio Inc. as head of tv film divi- ply Co., major appliance distributor for Gulf 10:30 -11:30 a.m. EST) and Talent Scouts (ra- sion. Previously, he had been vice president Coast area, appoints Ruthrauff & Ryan Inc. to handle its advertising. Media plans to be an- dio and tv, Mon., 8:30 -9 p.m. EST). of Crosley Broadcasting Co. and an attorney in nounced later. Current sponsors of Friends are Toni Co., Cincinnati. through North Adv., Chicago, alternating with Mr. Martin's election approved at meeting CBS -Columbia, through Ted Bates & Co., in Thursday of board of directors of Modern and Louis Read, vice president and sales man- 8 -8:30 p.m. segment, and Pillsbury Mills, Broadcasting Co. at Baton Rouge. New com- ager, WDSU. Other board members are Mr. through Leo Burnett, Chicago, alternating with pany directors elected: Edgar B. Stern Jr., Gibbens and Jack C. Burke, executive vice pres- Kellogg, also via Leo Burnett, in 8:30 -9 p.m. president of WDSU New Orleans; Robert ident, WAFB and Charles C. Barnard, vice portion. D. Swezey, executive vice president of WDSU, president, WAFB. BROADCASTING TELECASTING April 23, 1956 Page 7 ARRIVED . . .WH EN radio

KANSAS CITY SYRA OMAHA K K W' r r \VW C C H H M M E E 1 O O N N O O N W TV RADIO TV RADIO TV Channel 8 910 kc. 590 kc. Channel 6 CBS ABC Channel 5 CBS CBS

R nfed by KATZ AGENCY INC. JOHN BLAIR 8 CO. BLAIR TV, INC. MEREDITH Radia awe %trio« STATIONS affiliated with Better Homes and Gardens and Successful Farming magazines

Page 8 .1 pil 23, 1956 BROADCASTING TELECASTINO PEOPLE DAWSON L. NEWTON, vice president, Elling- ton & Co., N. Y., to Morey, Humm & Warwick, N. Y., as account executive. Mr. Newton had been with Florida Citrus Commission for sev- at deadline eral years as advertising director. WARREN AMBROSE, formerly creative group head, Biow Co., N. Y., appointed copy chief at Compton Adv. Inc., Chicago. FTC Seeks Prosecution AFTRA Challenges Ruling DICK MOHR, formerly copywriter at Foote, Of Dolcin for Radio Ads Favoring SAG on Electronicam Cone & Belding, Los Angeles, to Erwin, Wasey FEDERAL TRADE Commission today (Mon- ARBITRATION RULING that Screen Actors & Co., same city, as radio -tv copywriter. day) is asking U. S. Court of Appeals in Wash- Guild has jurisdiction over DuMont Electroni- LESTER A. DELANO, formerly research di- (arthritis and cam film system ington to prosecute Dolcin Corp. challenged Friday by Ameri- rector at Christiansen Adv. Agency, Chicago, tablets) for criminal contempt, can Federation of & rheumatism Television Radio Artists. appointed marketing and market research di- alleging Dolcin violated court orders regarding AFTRA position is that two -to-one Arbitration rector at North Adv. Inc., same city. misrepresentation of its product. Assn. decision last week upholding SAG con- FTC charges Dolcin radio advertising is in tract on Electronicam referred only to No- CLARENCE SEWELL, sales manager, KFBI "flagrant contempt" of court's decree, effective vember 1955 AFTRA letter sent to film pro- Wichita, to KCMO -TV Kansas City in similar since April 8, 1955, which in substance affirmed ducers and advertising agencies claiming its capacity. commission's cease and desist order issued in code was being violated through use of SAG 1952. Commission seeks punishment for cor- instead of AFTRA on Electronicam programs. R. E. BUCHANAN, supervisor on all radio and poration and its officers, Victor van der Linde, Panel ruled, in effect, that Electronicam is im- television for General Electric Co. and Procter George Shimmerlik and Albert T. Wantz. proved means of motion picture production. & Gamble, Young & Rubicam, N. Y., to J. Last year Dolcin spent $1.43 million of its AFTRA claimed decision did not resolve larger Walter Thompson, N. Y., as head of account $1.5 million advertising budget on radio spot issue; it contended it has jurisdiction over pro- group in radio-tv for several major accounts. campaigns. grams "done in a live manner." With emergence of various tape processes IBT, April 16], MORTON A. SMALL, Beaumont & Hohman, McCann -Erickson Billings AFTRA believes its jurisdictional control will Chicago, and before that McCann -Erickson, be solidified since it has "clarification" agree- same city, to Tim Morrow Iric., Chicago, as Three Times Total in 1948 ments with NBC -TV, CBS -TV and ABC-TV media director. of McCann-Erickson has over programs produced or recorded by elec- TOTAL BILLING tronic video BRUCE W. MARCUS, previously with public tripled since 1948, from $55 million to $166 equipment that "transmits, trans- fers or records matter into electronic energy." relations firm of Pendray, Cook & Hoving, million, agency's executives were told Friday N. Y., named assistant to Harry Chaperon, at conclusion of special four -day closed man- director of public relations of Emil Mogul Co., agement meeting in New York by President Another Stay for WSPA -TV N. Y. Marion Harper Jr. McCann -Erickson Interna- tional's business (60% of it shared among 24 THREE DAYS after it had denied request for ROY SHARP, former traffic manager, Dumont foreign offices, and 40% locally abroad) has stay against ch. 7 WSPA -TV Spartanburg, Broadcasting Corp., to Sports Network Inc. as increased five fold; of agency's 135 U. S. ac- S. C., move to Paris Mt., U. S. Court of vice president. counts, one quarter is in multi -million dollar Appeals in Washington granted "interim" stay billing group. Of all M -E accounts, 67 have pending hearing and decision on plea for re- EMANUEL GOREN, merchandising manager, been in agency over 10 years, 14 over 30, five consideration filed late Thursday afternoon by Lehn & Fink Div. (Hinds Honey & Almond over 40. Mr. Harper said physical expansion uhf protestants WGVL (TV) Greenville and cream, Etiquet deodorant and Lysol disinfect- was 50% and personnel 100%. WAIM -TV Anderson, S. C. Argument on re- ant) of Lehn & Fink Products Corp., to new consideration motion scheduled for April 26. post of advertising -merchandising manager. On Friday, WSPA -TV asked court to hear WQXR Opposes Daytimers REAR ADM. FREDERICK argument today (Monday) or earlier than R. FURTH, USN (Ret.), former Chief of Naval Research, elected ANOTHER ATTACK on Daytime Broad- Thursday because it planned to begin com- Assn. petition to change daytime oper- vice president of Farnsworth Electronics Co. casters mercial operation Sunday with advent of Day- ating hours filed with FCC Friday. Class 1 -B Div., International Telephone & Telegraph light Savings Time and needed time WQXR New York (50 kw on 1560 kc) claimed to prepare. Corp. Last month, FCC issued final decision over half its nighttime primary service area up- GEORGE HAMILTON holding two-year -old grant for Spartanburg COMBS, commenta- would be lost and that effect of DBA request tor, WABC -AM -TV New York, and former station to locate would mean virtual elimination of clear and transmitter on Paris Mt. Uhf Missouri congressman, joins Uterhart & Schaf- regional service during hours daytimers want. stations have oposed this move before FCC fer, New York law firm. He will continue to These are 5 a.m. or sunrise and 7 p.m. or and courts on ground Paris Mt. site would appear on radio and tv programs. sunset, whichever is earlier or later. Daytimers make WSPA -TV Greenville station instead in now licensed to operate from local sunrise to Spartanburg outlet. FRED M. ZEDER H resigned as vice president, sunset. Seek fm if improved facilities desired, McCann -Erickson, N. Y., to join Kudner agency WQXR told daytimers. So far DBA proposal as vice president, effective May 1. has been opposed by Clear Channel Broadcast- BAYLEN H. SMITH, producer ing Service and number of regional and clear of Bert Claster UPCOMING Productions' Romper Room, to channel stations. Subject is on agenda of Sen- WISN -TV Mil- waukee as production manager. BILL ate Small Business Committee. April 23 -27: American Film Assembly, BINET, Morrison Hotel, Chicago. announcer - producer, KGVO -TV Missoula, Mont., to WISN -TV as staff announcer. Des Moines Court Open to Tv April 23 -28: Senate Interstate & For- eign Commerce Committee hearings MICHAEL LAURENCE, previously associated MUNICIPAL COURT in Des Moines has de- on toll tv, U. S. Capitol, Washington, with ABC-TV's Danny Thomas Show and cided to admit tv at all trials and hearings pro- D. C. NBC -TV's Martha Raye Show, appointed staff viding "dignity of court" is not disturbed. Des April 26 -28: American Assn. of Adver- director and publicity and public relations di- Moines municipal judges said new ruling was tising Agencies annual meeting, rector of Dynamic Films, N. Y., producers of influenced by Colorado Supreme Court deci- Greenbrier Hotel, White Sulphur tv, industrial and educational films. sion favoring admission of tv to Colorado Springs, W. Va. courts [BT, March 5]. April 26 -29: American Women in Ra- dio & Tv, convention, Hotel Somerset, V Sought for Reliance, S. D. Boston. WNDU -AM -TV Names Petry KELO -TV Sioux Falls, S. D., asked FCC April 29 -May 4: Society of Motion Pic- Fri- Bend, Ind., has ap- day to move ch. 6 from Pierre, S. D., to Reli- WNDU -AM -TV South ture- Television Engineers, spring con- ance, S. D., where citizens group has been pointed Edward Petry & Co. as national rep- vention, Hotel Stotler, New York. resentative effective July 5. WNDU is affiliated formed to raise $250,000. KELO -TV said it with ABC Radio, WNDU -TV (ch. 46) with For other Upcomings, sec page 151 would add same amount, join with non -profit NBC -TV. organization to apply for vhf channel. BROADCASTING TELECASTING April 23, 1956 Page 9 Broadcasting Publications Inc.

Soles8 President Maury Long H. H. Tash B. T. Taishoff the week in brief Vise President Secretary Treuurer

BROADCTING THE NARTB CONVENTION ANSWERS TO SENATE QUESTIONS T. LECA I G Arrival of television tape, unification Special BT composite interview shows of network affiliates, warnings to clean how tv affiliates will reply to Com- merce Committee questionnaire ..70 THE NEWSWEEKLY OF RADIO AND TELEVISION house dominate conclave. Conven- Published Every Monday by Broadcasting tion summary 31 Publications Inc. TV ON TAPE STEALS Executive and Publication Headquarters CONVENTION Broadcasting Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. WHY TV IS TOP NATIONAL BUY Ampex writes about $4 million in Telephone: MEtropolitan 3 -1022 orders for its new television tape re- EDITOR & PUBLISHER Television Bureau of Advertising un- Sol Taishoff cording unit 84 MANAGING EDITOR veils new research showing tv's ad- Edwin H. James vantage over newspapers 33 SENIOR EDITORS REGULATORS FACE REGULATED Rufus Crater (New York), J. Frank Beatty, Bruce Robertson In question -answer NEWS EDITOR RESPONSIBILITIES AND RISKS session, FCC members tell NARTB Fred Fitzgerald delegates to do more SPECIAL PROJECTS EDITOR Harold Fellows tells broadcasters some editorializing and consider clean -up in David Glickman ASSOCIATE EDITORS criticism is deserved 34 license renewal forms 88 Earl B. Abrams, Lawrence Christopher (Hollywood) ASSISTANT TO THE MANAGING EDITOR RADIO VALUES: GOING UP MGM, FOX TO GO INTO TV Donald V. West ASSISTANT EDITOR: Harold Hopkins STAFF WRITERS: Ray Ahearn, Jacqueline Eagle, Radio Advertising Bureau compares Major film makers begin preparing for Eli Fritz. Dawson Nail, Munsey Slack major ventures into EDITORIAL ASSISTANTS inexpensiveness of radio to other medium 96 mima Blair, Anita Stopak, Beverly Homey, media, especially television 36 Lamar Underwood, Ann Tasseff SECRETARY TO THE PUBLISHER: Gladys L. Hall AAAA CONVENTION THIS WEEK BUSINESS VICE PRESIDENT S GENERAL MANAGER WHAT'S UP TECHNICIANS' SLEEVES Agency compensation is one top topic Maury Long on agenda 98 SALES MANAGER Engineering conference discusses new Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers techniques and new equipment ...40 PRODUCTION MANAGER: George L. Dant NEW GAMBIT AT MUTUAL TRAFFIC MANAGER: Harry Stevens, Norma Wooton CLASSIFIED ADVERTISING: Wilson D. McCarthy, SOMETHING FOR THE BOYS MBS says it will let national advertisers M. Gwen Moore Jessie Young AUDITOR -OFFICE MANAGER: Irving C. Miller use network facilities free to deliver ASSISTANT AUDITOR: Eunice Weston A collection of living art on display their programs for SECRETARY TO GENERAL MANAGER: Eleanor Schadi local sale to their ART -LAYOUT: Duane McKenna at the Conrad Hilton 44 dealers and distributors 104 CIRCULATION & READERS' SERVICE MANAGER John P. Cosgrove NEW PRODUCT: INSTANT RATINGS SUBSCRIPTION MANAGER: Frank N. Gentile, BROADCASTERS AREN'T HUCKSTERS Barbara Seabrooke, Joseph Rizzo, Charles Harpold Agency executive says he has practical ABC President Robert E. Kintner, in BUREAUS gadget to measure audience keynote address, says the "huckster NEW YORK by radar 444 Madison Ave., Zone 22, PLaza 5-8355 50 myth" should be smashed, urges action Editorial SENIOR EDITOR: Rufus Crater against monopoly charges 108 AGENCY EDITOR: Florence Small ASS'T NEW YORK EDITOR: David W. Berlyn SIMULCASTS FOR GOP NEW YORK FEATURES EDITOR: Rocco Famighetti, A CRASH PROGRAM FOR UHF Frank P. Model, Selma Gersten, Beverly Berl Republicans plan heavy use of com- BUSINESS FCC Chairman McConnaughey wants SALES MANAGER: Winfield R. Levi bined radio -tv programs 56 SALES SERVICE MANAGER: Eleanor R. Manning industry to put top priority on develop- EASTERN SALES MANAGER: Kenneth Cowan, ing equipment for Donna Trolinger ultra high ....112 CHICAGO AFFILIATES UNITE FOR TROUBLE 360 N. Michigan Ave., Zone 1, CEntral 6 -4115 MIDWEST NEWS EDITOR: John Osbon Network stations begin counter -attack FILM BUYING AND SELLING MIDWEST SALES MANAGER: Warren W. Middleton, Barbara Kolar against charges that networks have too Problems of both are aired at special HOLLYWOOD 6253 Hollywood Blvd., Zone 28, H011ywood 34181 much control over stations 68 NARTB film forum 114 ASSOCIATE EDITOR: Lawrence Christopher Virginia Bialas Toronto: 32 Colin Ave., HUdson 9-2694. James Montagnes

SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: S7.00. Annual departments subscription including BROADCASTING Yearbook (53d issue): 59.00, or TELECASTING Yearbook (54th issue): S9.00. Annual subscription to BROADCASTING TELE- Advertisers & Agencies 50 Film Maker CASTING, including 54 Issues: S11.00. Add $1.00 per 22 Networks 68 year for Canadian and foreign postage. Regular issues: At Deadline 7 For the Record 148 356 per copy: 53d and 54th issues: 53.00 per copy. Open Mike 16 ADDRESS CHANGE: Please send requests to Circulation 1735 DeSales St., Closed Circuit 5 Government 88 Dept., BROADCASTING TELECASTING, Our Respects 19 N.W., Washington 6, D. C. Give both old and new In Public Post office Colorcasting Interest 122 addresses, including postal zone numbers. 56 Programs & Promotion 143 will not forward issues. In Review 14 Editorial 152 Stations BROADCASTING* Magazine was founded in 1931 by Manufacturing 84 92 Broadcasting Publications Inc., using the title: BROAD- Film 94 NARTB CASTING -The News Magazine of the Fifth Estate. Convention... 31 Trade Assns. 98 Broadcast Advertising was acquired in 1932, Broadcast Reporter in 1933 and Telecast` in 1953. *Reg. U. S. Patent Office Copyright 1956 by Broadcasting Publications Inc. Page 10 April 23, 1956 BROADCASTING TELECASTING double date in the carolinasCHARLOTTE*

You've got a double sales date for a terrific television buy in North and South Carolina. Charlotte WBTV and Florence WBTW combine to give advertisers complete coverage of one out of every two Carolinians ... comparable to the nation's eighth largest TV market! Advertisers earn regular WBTV and WBTW discounts ... plus a 15% additional discount on WBTW. For availabilities, call Charlotte WBTV, Florence WBTW or CBS Television Spot Sales.

- WBTV WBTUI CHARLOTTE FIOEENCE.S.C.

`1w -,>, tTPotRti TPotom FLORENCET

'Miss North Carolina -Miss Faye Arnold tMiss South Carolina -Miss Martha Dean Chestnut,

BROADCASTING TELECASTING Apri! 23, 1956 Page 11 60 seconds is all ít takes... After many unsuccessful attempts to find a long- burning material to use

inside his incandescent lamp, Thomas Edison experimented with a bamboo strip . . . and, in perhaps less than 60 seconds, the electric bulb was born.

Today, to shed new light on your products' market potential-Sun lamps in the North, Fog lights in the South -to sell merchandise most anywhere . . . 60 seconds is all it takes on Spot Radio.

Spot Radio costs less to reach more of your potential customers ... whoever they are ... wherever they might be ... at the precise time and place of your choice. 60 seconds -or less-is all it takes to sell more with the right, bright buy -Spot Radio.

WSB Atlanta NBC WTAR Norfolk CBS WFAA* Dallas -Ft. Worth NBC -ABC WIP Philadelphia MBS WIKK Erie NBC WRNL Richmond ABC -MBS KPRC* Houston NBC KCRA Sacramento NBC VI/JIM Lansing NBC -ABC WOAI" San Antonio NBC

KARK Little Rock NBC KFMB San Diego CBS KABC Los Angeles ABC KGO San Francisco ABC WISN Milwaukee ABC KMA Shenandoah (Iowa) ABC KSTP Minneapolis -St. Paul NBC KTBS Shreveport NBC WABC New York ABC KVOO Tulsa NBC ABC Pacific Radio Regional Network 'Also represented as key stations of the TEXAS QUALITY NETWC2K

Represented by EDWARD PETRY THE ORIGINAL STATION

NEW YORK CHICAGO ATLANTA & CO., I1c. REPRESENTATIVE LOUIS DETROIT LOS ANGELES SAN FRANCISCO ST. IN REVIEW CAPITAL TYPES #26 SALUTE TO BASEBALL Needham, Louis & Brorby, on NBC -TV, Mon., 9:30-10:30 p.m. THE national pastime of baseball definitely did Cast: Robert Ellenstein as Einstein; Lena Han- not lose any supporters from NBC -TV's Sun- sen as Mrs. Einstein; Peter Yon Zerneck as day Spectacular, "Salute to Baseball." In fact, the husband; Eva Stern as the wife -couple the only thing lacking that could have made Einstein lived with; Ray Boyle as Dad and the 90 minutes more enjoyable was the time - Beverly Lansford as Adelaide. honored "Who's on First" routine. The show was entertaining from the opening crack of a Producer and narrator: Robert Montgomery; little boy who likes basketball to the final pitch director: Perry Laffert; writer: William Ken- of 3,000 miles from Eddie Fisher to Roy dall Clarke. Rogers. Adding to the festivities were countless tv . . . AT THE CROSSROADS stars, sports announcers, major league stars, cowboys and future big leaguers, all under the PRESUMABLY the government authorized capable guidance of m.c. Art Linkletter. . At the Crossroads to educate the public in Special plaudits go to Molly Goldberg for the whys and wherefores of the social security her dressing room skit and little-known Don system. However, having heard the first two sugar -coated episodes one is left with the feel- Adams and bis umpire school. Miss Goldberg was perfect as a "baseball ignoramous" meeting that the series tends more to justify the sys- ing the players. And Mr. Adams rendered the tem rather than explain it. best line of the show: "Some of you will crack Crossroads' initial effort deals with "Charlie," . . you'll become umpires." a blind vaudevillian kicked around by fate (plus Real baseball fans in the tv audience talking pictures and tv), who after age 65 is thoroughly enjoyed film clips of famous selling magazine subscriptions via telephone to moments with Carl Hubbell, Babe Ruth, Lou supplement the pittance due him from the Gehrig, Bobby Thompson and Willie Mays. government. The fact that it is a pittance is The one big failure of the show to these same casually ignored throughout. fans was efforts to show if a baseball actually The format of the programs is simplicity it- curves or not. For as much as the camera self. Faye Emerson gives the background of showed, Chicago lefty Billy Pierce might just the subject and he ( "Charlie," etc.) narrates as well have thrown a football. from there with an occasional assist from Miss THE RECEPTIONIST Production costs: $150,000. Emerson. Sponsored by U. S. Rubber Co. through Fans of quiz and interview shows in which Nearsighted, but too vain Fletcher D. Richards Co., Standard Sanitary participants bare their souls will like the tear - Corp. through Batten, Barton, Durstine & jerking quality of the government's presenta- to wear glasses in pub- Osborn and Maybelline Co. through Gordon tion. lic. Shouts "How are you, Best & Co. on NBC -TV Sunday, April 15, Production cost: $1,000. 7:30 -9 p.m. EST. Agnes ?" at old friends Narrator: Faye Emerson. Cast: Art Linkletter, Don Adams, Mel Allen, Produced for U. S. Dept. of Health, Education named Howard. Can't re- Red Barber, Gertrude Berg, Art Carney, Ed- & Welfare by Columbia U. Center Mass die Fisher, Dave Garroway, Leo Durocher, for member names but always Communications under supervision of Erik Roy Rogers, Pat Brady, Sons of the Pioneers Barnouw; series coordinator: Dorothy forgets a face. and major league baseball players. Oshlag; Expert at music: Edward Vito. Executive producer: Art Linkletter; producer - extending the Small Hello. Distributed free through Social Security Ad- director: Alan Handley; assoc. producer; ministration. Has three small turtles Tom Naud; writers: Ray Allen, Harvey Bul- lock, Bill Dana and Tom Naud. Carney painted Do, Re, and Mi; com- Art sketch by Aaron Reuben. EVEN THE WEARIEST RIVER plains constantly about TV's first (and perhaps last) western in blank the high cost of ant eggs. PORTRAIT OF A MAN verse, Alvin Sapinsley's "Even the Weariest Claims to be the nation's THIS was more a paean in honor of the deity River," contained many of the elements of Albert Einstein has become rather than a de- Greek tragedy, yet it was little better than #1 Pogo fan. Offers copy lineation of the simple man who was the the most routine grade "B" horse opera. of Plutarch's Lives to mathematical genius of our day. As such, it Mr. Sapinsley's idea, however, was an ex- was more in the an cellent bit of experimental television. If the restless visitors. nature of "historical" drama -something like Williamsburg's Com- experiment failed to bear fruit, the blame mon Lost Colony could hardly be that of the players or pro- And advertisers Glory or Manteo's -a legend. who are Thus it was somewhat disappointing. ducers. It's just that Mr. Sapinsley's script restless for results in Nevertheless it had its moments. One was failed to support its classic form. (As things the Dr. turned out, his verse wasn't the only thing Washingt on us a WTOP Radio. treatment of Einstein himself -never full face, always the shaggy hair, the back of filled with blanks, witness a string of corpses WTOP gives them (1) the the old sweater, a profile of the iron rimmed numbering eight, four of them on camera.) Though hampered by a limited script, Boris largest average share of spectacles on the delicate, almost feminine nose. Another was the use of his voice in Karloff, Franchot Tone, Lee Grant, and Chris- audience (2) the most simple homilies, particularly in counterpoint topher Plummer managed to turn in some of to the rantings of the Nazi racist. Also the most skillful readings of the current tv quarter -hour wins (3) good was Robert Montgomery's tight -lipped com- season. Washington's most popular mentary. The distaff portrayals by Lena Han- Production Costs: Approximately $40,000. personalities and(4)ten sen and Eva Stern, were also notable for their Sponsored By: Aluminum Co. of America, vivaciousness in the light of the generally som- Pittsburgh, times the power through Fuller & Smith & Ross, of any bre tone. New York, on NBC -TV, on alternate weeks other radio station in Maybe it's too soon to dramatize the man (with Goodyear Tire & Rubber Co.), Sun., who was Albert Einstein. After all, he lived 9 -10 p.m. EST. the Washington area. and was acclaimed during our lifetime. Maybe Director: Robert Mulligan; producer: Herbert another generation will be able to represent Brodkin; casting: Joan MacDonald. properly this shy intellectual giant; last week's Cast: Boris Karloff, attempt reached high but failed to make the Franchot Tone, Lee Grant, WTOP RADIO Christopher Plummer, Frank Overton, Operated by The Washington Post Broadcast summit. Division Represented by CBS Radio Spot Sales Thomas Carlin, Milton Selzer, John Shellie, Production costs: Approximately $40,000. Jason Robards, Robert Dryden, Frank Sponsored by Johnson's Wax Co., through Marth, Archie Smith. Page 14 April 23, 1956 BROADCASTING TELECASTING coast -to -coast

WHIM PROVIDENCE, R. I. ONE OF THE NATION'S LEADING INDEPENDENT RADIO STATIONS

March 27, 1956

Kr. James Whelan United Press CO Fountain Street Providence 2, Rhode Island

Dear Jim:

I can't say enough good things about the local news coverage you provide. It's like having another an on our staff. Since the United Press started ticking in our newsroom, I have saved an average of about. two hours day at my typewriter. You carry at least three times as many Rhode Island items each day as our other wire service. Keep up the good work!

Sincerely,

RAD STATION NEIN

Puce L. Williamson Neva Editor

produces! United Press

Page 15 April 23, 1956

TELECASTING BROADCASTING OPEN MIKE

No Contact, No TelePrompTer In your IN REVIEW column on page 18 of your April 9th issue, your observer mentions under "Seen and Heard" that Patrice Munsel lost contact with the TelePrompTer during her "Thou Swell" duet with Perry Como. Miss Munsel is a lovely young lady who sings up a storm, and Perry Como is one of this correspondent's favorite performers. How- ever, Mr. Como uses large, difficult -to-handle, old fashioned, ungainly, hard -to -see, inflexible, slow -to-produce cue cards (which doesn't make me stop watching him-it only cuts into my income). We have been completely unable to sell Mr. Como on the wonders, convenience and unlikelihood of "losing contact" with the small, easy -to-handle, modern, convenient, easily seen, flexible, quickly typed TelePromp- Ter, try as we may. In short -and not to mince words -Tele- PrompTer wasn't anywhere near NBC's Cen- tury Theatre at the time the contact was lost. Actually, now that I think of it, thanks for your item, because I will use it as ammunition when I call Lee Cooley, who produces the Perry Como Show. Don Rede!!, Network Sales Mgr. TelePrompTer Corp., New York

Awesome Tenacity

. . I thought your boys did a swell job [OUR RESPECTS, March 5] and I've been sur- prised at the amount of comment that has reached me from around the country -great proof of the pulling power of B.T. Incidentally, you might have heard that I refused to give your fellows my middle name. So, like the good reporters they are, they reached out across the country and dug it up. Frankly, I was a little awed at such journalistic tenacity in this day of handouts, and I can only express my admiration for your staff. Kenneth W. Bilby, V.P. NBC, New York

Conversation Piece EDITOR: The detail and scope of your article on individual agency spot activity [BST, March 12] was a complimentary conversation piece in many markets I visited recently on a long trip through the South and Southeast. If that area was an indication of high reading and noting, then it was one of the most discussed articles in the industry. You are to be con - gràtulated. Donald W. Severn, Mgr. Media Relations Ted Bates & Co., New York

No Norman, He EDITOR: Your story concerning the opening of my Tucson advertising agency [BC', March 12] is greatly appreciated. May we offer just one small correction. The name is not "Norman" H. Kimmell, as published, but "Walter" H. Kimmell. Walter H. Kimmell Walter Kimmell Adv. Tucson, Ariz. [EDITOR'S NOTE: BT regrets the inadvertent renaming, thanks Mr. Kimmell for setting the record straight.] nand only one

In the Baltimore market one stationyl- delivers the most listeners at the lowest cost per thousand

BALTIMORE'S BEST BUY WFBR REPRESENTED BY JOHN BLAIR AND COMPANY If I were a time buyer Pd buy Victory at Sea

. VICTORY AT SEA rules out any possibility of error. Added to the large, loyal following is the proven This show proves itself mathematically. ability of VICTORY AT SEA to build prestige for its spon- On second, third and fourth runs, VICTORY AT SEA sors and sell merchandise. Get all the facts, call today. outrates competition, and at an unusually low cost - per- thousand. Even in a fifth run market VICTORY 663 Fifth Avenue in New York, Merchandise costs just $1.55 per thousand, per commercial minute. Mart in Chicago, Sunset & Vine in Hollywood. In Canada: RCA Victor Company, Ltd., Toronto. Whenever it is shown. this great sales -building, pres- Programs for All Stations - All Sponsors tige- building show continues to deliver great audiences for its sponsors time after time. NBC Television Films A DIVISION OF KAGRAN CORPORATION our respects

to NORMAN HULBERT STROUSE

THE HIGH ESTEEM that Norman H. Strouse, 4,000 persons and grossed billings of approxi- president of J. Walter Thompson Co., New mately $225 million in 1955 ($58 million in York, holds for radio and television as adver- radio-tv). tising media is a sure -fire sign of his catholicity, On media selection for JWT accounts, Mr. particularly in view of his predominant expe- Strouse reveals, radio and tv "by no means rience in the printed media and his long-time fit the requirement of every account -but we p1yo`m°yC°'ámOb*cb .xÓ Ñ y interest in incunabula. take the point of view that tv is so important o.0 ?' a,..A eD ° 0 The specialized meaning of the latter word, a medium that it should not be excluded from R. í is apt to per- on account. We are building xm `C Mr. Strouse confides smilingly, consideration any `DiFipÿw°oó.7 plex all but the esoteric, because it refers to our tv -radio staff to meet the maximum require- om""R specimens of printing and block -graving that ments of these media." He feels that televi- T° ,.. appeared before 1500 A.D. But this affinity sion can be highly effective in the durable goods md m ób8r°, .fD for printing in its "cradle" days has not blunted field, particularly automobiles, when a mass am mg ti w ÿ Ó and respect for the media of com- market is the target. his judgment ° Ky o m.° Pt munications in 2,000 A.D. -radio and televi- "Our research shows," Mr. Strouse revealed, w S ," ñ . fDm sion. "that tv can perform an effective job for auto- °' w ` 8 eD Mr. Strouse regards tv as "very important" mobiles. Our local dealer committees feel tv, w°w .: m. i and points out that J. Walter Thompson is us- as well as spot radio, do a fine job and put a d x .mb .m 3 ing television in "an ever-increasing volume." substantial portion of their budget into these r Radio, he said, is in a period of rate adjustment media. an that is mass-marketed, like óo For auto pr°i,.oeDm and program overhauling to meet the competi- Ford or Chevrolet, we feel that tv is an impor- 3°.">°`T n.+Zd ti eD yZm tion of tv and is becoming "more attractive" tant medium, which will become even more c.°dti o°.00 W O+er it to changing $m óxm...tiod to advertisers as adapts itself important as we move into color." +r..fAm conditions. Mr. Strouse is no Johnny -come- lately on the r+ ..a o C.y,CtG :4 ' Mr. Strouse's long and distinguished career tv bandwagon. He was responsible for Ford's b.. ; J ., in advertising began when he answered a "blind" first investment in tv back in 1946-47 when the =1eoééHótiém.°ir K :.. á m m M.1 =As 0 newspaper ad. Born in Olympia, Wash., on company sponsored Madison Square Garden, r 7'TJ C.S'tyi ,a W W ac- ° piOnyto C IJ' Nov. 14, 1906, Norman Hulbert Strouse which was presented in New York and fed to °°°mbbmdm? x3 A er i,10 cepted a position as a stenographer with a local Washington, Philadelphia and Schenectady. He S7c. O company after his graduation from high school believes that Ford was the first automobile spon- mmq+dáóm:' w fD W in 1924. He did not attend college. The sor in television. -;oÿnw*,qañ.ÿ Ó following year, eager to "spread his wings" in Mr. Strouse is a tall, relaxed individual, who m Z :i01 larger city, young Norman (not yet 19) re- confidently as he puffs his a speaks quietly and °tm °cÿ. m ryá plied to the newspaper advertisement and ob- pipe. It seems entirely characteristic that he CD 5Ó C DO 6' net t'n O tained a position as secretary to the advertising is a devotee of incunabula (that word again!). go el" g Ñ M' el e. the Posi-Intellígencer. He where 3 manager of Seattle He likes to attend auctions early manu- w có ó.m Mw°Má Á left the newspaper in December 1928 as assist- scripts are sold and has a collection of "a few ca. Er x Z ant national advertising manager to begin a dozen." Mr. Strouse has his own hand press c°g c ro m m long- standing association with the J. Walter and prints out -of -date manuscripts and letters ° S Thompson Co. His first position at JWT in from friends that he particularly enjoyed. An- m...A.0 Ñdmo ,°a,CR3 Z o S,ro eD January 1929 was that of assistant space buyer other of his favorite pastimes is collecting a pi iT a m '11M1= 0 m in the San Francisco office. Wedgewood china. m ft. (D VI ° 77. tió In 1930, Mr. Strouse was advanced to space For several years, Mr. Strouse was on the mma.+ñ. 5:°t~4igm,é :Y ß. T buyer for the agency and in 1936 was named an board of governors of the San Francisco Chap- account representative for Shell Oil. He han- ter of the Assn. of American Adv. Agencies dled that account for six years until 1942, when and during his tenure in Detroit, he was vice he was promoted to assistant Pacific Coast president and a director of the Detroit United manager. Late in 1942, Mr. Strouse enlisted Foundation and a vice president of the De- in the Air Corps. troit Central Business District Assn. He is In 1945 Mr. Strouse returned from service chairman of the executive committee of the to the Detroit office of JWT as an account rep- National Outdoor Advertising Bureau. resentative on the Ford account. In 1946 he In 1946, Mr. Strouse married Mrs. Charlotte was elected a vice president of the agency and Holt of Detroit. They have three children - in 1948 was appointed manager of the Detroit Mrs. Patricia Newell of New York; Mrs. Wil- office. He has been a director of JWT since liam H. Edwards of Cincinnati and Stanley Holt, 1950. Last June 29, Mr. Strouse was elevated who is beginning his advertising career with to his present position of president of J. Wal- R. L. Polk & Co. in Detroit. Mr. and Mrs. ter Thompson and moved to the agency's New Strouse make their home in mid -Manhattan. York headquarters. He is a member of the Sleepy Hollow Coun- His administrative duties are varied as chief try Club, Tarrytown, N. Y., where he plays executive of an agency that maintains 41 over- golf, and the Grolier Club in New York, where seas and domestic branches, employs about "incunabulaphiles" gather.

BROADCASTING TELECASTING April 23, 1956 Page 19 HOVí)tt1iNt, :i,t`.i°i rn (;"trdÌ i\m ^

l?U`1'ti, 'KO 11ÓC

4l)ï13;' `l° IN,

From the Freedoms Foundation at Valley Forge 1955 Awards Report. "The awardee (s) ... were selected by the distinguished awards jury for their outstanding work for freedom, from multi- thousands of nominations submitted by the general public for evaluation." or outstanding achievement

We are proud to announce that The Freedoms Foundation at Valley Forge has honored the Storer Broadcasting Company by presenting it the

George Washington Honor Medal for the Storer `Americana' trade paper

advertising campaign, "Famous on the Local Scene, yet known

throughout the Nation" We are humble in the knowledge that this

is the first time a broadcasting company has been so honored.

STORER BROADCASTING COMPANY WSPD -TV WJW -TV WJBK -TV WAGA -TV WBRC -TV KPTV WGBS -TV Toledo Cleveland Detroit Atlanta Birmingham Portland Miami

WSPD WJW WJBK WAGA WBRC WWVA WGBS Toledo Cleveland Detroit Atlanta Birmingham Wheeling Miami

TOM HARKER- vice -president in charge of sales 118 East 57th Street, New York 22 Murray'Hill 8 -8630 BOB WOOD -national sales manager SALES OFFICES

LEW JOHNSON- midwest sales manager 230 North Michigan Avenue, Chicago 1 Franklin 2 -6498

GAYLE GRUBB- vice -president and Pacific coast soles manager Ill Sutter Street, San Francisco Sutter 1 -8689 CASE HISTORY -FOOD

Guest Arrived Folger Doorbell Ringers LANGE HARRY Performer dead, Ring Up Sales With Radio film maker Eight years ago, a weak fourth; today, a Forgot the name strong first place in coffee sales. "QUALITY CONTROL" in film -making has long been the key factor for Midwest recogni- Was her face red! That's the success story of Folger's Coffee tion of the talents of Harry Lange in pro- in Southern California. And a success ducing prize -winning television commercials. A production veteran for nearly 25 years, story for Southern California radio, ac- Mr. Lange left Sarra Inc. as Chicago general cording to Larry manager Moore, sales manager Jan. 3 to become executive vice presi- of the Folger Coffee Company. dent and general manager of Kling Film En- terprises' Chicago studio operations. "Radio has received an increasing Mr. Lange is a stickler for "stylism" in tv share of our Southern California commercial production and his emphasis on budget, until today it is our domi- quality has paid off through the years in awards from the Chicago Federated Adv. Club, nant medium," states Moore. "Our Art Directors of Chicago and others. year-round news program has been Young Lange dabbled in photography at the supplemented with increasing fre- age of 12 while attending Lane Technical High quency by periodic Doorbell Ring- School in Chicago in 1920. He joined the Jhate. why_ - ing Promotions in which we award Fulton & Lawson photographic studios in 1924 and four years later helped start a new studio ADVERTISERS PREFER Westinghouse appliances. This year with one of the partners, specializing, in il- TelePrompTer stations like we are buying the greatest satura- lustrated photography, portraits and printing. tion radio coverage in our history, He subsequently joined Sarra Inc. as a just as sales are also highest in our photographer and photographic printer. He left Sarra in 1935, "to get out of the dark- history." room," as he put it, and became associated WIBW-TV with Vocapix, pioneer production firm, be- KBIG has carried the Folger story to all Channel 13 coming head photographer on slide films. Then of Southern California for the past three he moved to Essanay (Sporr & Ahve) on mo- Topeka, Kansas years, through the Raymond R. Morgan tion picture activity for two years. In 1937 advertising agency. Sana beckoned again-it wanted a man to start a slide film department. He became pro- Huge, sprawling, rich Southern California duction manager in 1939 and head of Chicago studio operations in 1952. can be reached best by radio ... KBIG Mr. Lange won (for Sarra) awards from the Channel 5 plus other stations, if like Folger's, you CFAC and the Art Directors of Chicago for tv Grand Junction, want 100% dominance; KBIG alone, if commercials on behalf of Grennan cakes, you want greatest coverage at lowest Swift & Co., Armour & Co., Jules Montenier Colorado cost-per-thousand-listeners. Inc., Duncan Hines and McLaughlin's Manor House coffee. (Perhaps his most famous: the Dorothy Jarnac spot for Stopette; his proudest: Billboard magazine's award [two consecutive years] for highest quality tv commercials.) He believes the tv commercial is "no place for the client to skimp on cost" once he has committed himself to tv. - The Kling Film Enterprises branch of Kling The Catalina Station 10,000 Watts Studios is ready, willing and able to go into * color tv commercials when the market is Trademark "cracked," according to Mr. Lange. "Color ,glared will add terrifically to television, he reasons. U. S. Pat Na. Mr. Lange, a native of Chicago (born Aug. :6,5,,, 12, 1908, and a resident of Other Patents Pending JOHN POOLE BROADCASTING CO. suburban Winnet- ka), recently was central section membership 6540 Sunset Blvd,. Los Angeles 26, California 7U-E-PRWER %RPORAI/ON Telephone: H011ywood 3 -3205 director of the Society of Motion Picture & 43 St., New York JU 2 -3800 Nat. Rep. WEED and Company Television Engineers and belongs to several 300 W. other groups. LOS ANGELES CHICAGO WASHINGTON TORONTO Page 22 April 23, 1956 BROADCASTING TELECASTING ONE OF A SERIES

PRIME MOVER*

Any campaign in Greater New Haven, be it a Representatives: National: Forjoe commercial product, or a community improve- New England: Kettell- Carter ment, finds WAVZ in the lead ... finds WAVZ producing dramatic results all the way to a successful conclusion.

* "The most effective force in any undertaking." - Webster's New International Dictionary 152 TEMPLE STREET, NEW HAVEN, CONN. Daniel W. Kops, Vice- President and General Manager Richard J. Monahan, Commercial Manager

BROADCASTING TELECASTING April 23, 1956 Page 23 The Coat's Okay.. BUT the (#7 sss...llow doss .....s.RE IN OKLAHOMA CITY, BOTH WKY -TV AND THE 2ND STATION BASE THEIR RATES ON THE MARKET AREA! AS ALWAYS, IN THE 30- COUNTY A.R.B. SURVEY WKY-TV IS FIRST: (Survey subscribed to by the 2nd station also.)

leads in 124 peri- IN DAYTIME WKY -TV ods. 2nd station in 101 periods. (Yes, this includes (All quarter -hours from 6:45 the 20 periods they lead with am to 6 pm M -F) Mickey Mouse.)

leads in 99 peri- IN NIGHTTIME WKY -TV ods. 2nd station (All quarter -hours 6 pm to sign - in 65 periods. (and there are three ties.) off - 7 days a week)

w IN LOCAL LIVE WKY -TV's leading periods include 56 PROGRAMING local live shows. 2nd station only 2 (1st in the hearts as well as the local live shows. eyes of the entire market)

Perhaps, this local live superiority is more revealing than anything else. Programs come and go, but this close feeling between Oklahomans and the staff of WKY -TV is a measurement of authority and community standing, AND HAS A DIRECT RELATIONSHIP TO SELLING POWER.

Represented by the Katz Agency All figures in this message are from the latest A.R.B. Area Audience Survey, (Jan. 31 -Feb. 6, 1956) covering the 30 counties shown on this map. No special time periods were selected - and no time period was included during which WKY -TV was on the air, and the second station was not!

Less than 1/3 of the Oklahoma City television

market is in the "metropolitan" Oklahoma City

area. Look at the station standings in the entir market and you'll find WKY-TV--as always

THE NATION'S FIRST COLOR TELEVISION STATION is the IST station. © OKLAHOMA- CITY BOB POOLE... MILESTONES sellingest salesman

in these parts . . . and top market* in the Carolinas.

6 to 10 every morning

WDAY Fargo, N. D., is celebrating its 25th year as an affiliate of NBC. At a special ceremony in the WDAY studios, Robert Aaron (r) of NBC's station relations staff, presents the station with a 25- year award of merit plaque. Accepting 1470 K C for WDAY is the station's founder and Hollingbery, president, Earl C. Reineke. Notional Representative

*Sales Management Survey of Buying Power

F. E. FITZSIMONDS (I), executive vice president of Meyer Broadcasting Co., and R. W. MacLeod, KFYR Bismarck, N. D., station manager, adjust the silver plaque awarded the radio station for 25 years' affiliation with NBC. The plaque was presented in special ceremonies by Robert Aaron, NBC station relations representative, New York.

KLZ Denver, Colo., has observed its 34th birthday.

wow Omaha, Neb., has observed its 33d birthday.

WDOD Chattanooga, Tenn., has marked its 31st birthday. KUTTNER & KUTTNER, Chicago advertising agency, celebrated its 23rd anniversary. JOHN HARRINGTON, sports director WBBM Chicago, celebrating his 20th anniversary with that station.

WTOL Toledo, Ohio, has celebrated its 18th anniversary.

WMT Cedar Rapids, Iowa, has marked the 10th anniversary of its farm scholarship program.

I. NBC -TV's News Caravan program has marked its eighth anniversary.

KPUG Bellingham, Wash., has marked its eighth anniversary.

Page 26 April 23, 1956 BROADCASTING TELECASTING In Omaha, TV - By a LANDSL QUARTER HOUR FIRSTS TOP 15 SHOWS WOW OTHER Because Pulse TV STATION WOW lists average OTHER rating for TV STATION PULSE 193 each Mon.á;t. 97 daytime quar PULSE 11 ter hour, it 4 reports less total quarter ARB 265 192 hours than ARB. ARB 13 2

it The New WOW -TV- CBS -TV ticket wins by a landslide! The January Pulse (seven counties) and February ARB (Omaha & Council Bluffs) agree! The votes are counted, and WOW -TV is No. 1!

mah'a, C anne i' 'v `.- FRANK P. FOGARTY FRED EBENER BLAIR -TV Vice President 8 General Manager Commercial Manager Representatives KANSASK CITYK SYRACUSEW KPHOENIX K OMAHA C C H H P P M M H H O O O O RADIO RADIO TV RADIO RADIO 620 kc. Channel 8 910 kc. 590 kc. CBS CBS ABC CBS

y KATZ AGENCY INC. JOHN BLAIR L CO. BLAIR TV, INC. MEREDITH Radia azd 7eeeidioit STATIONS affiliated with letter Hones aiid Gardens and Successful Farming magazines

BROADCASTING TELECASTING April 23, 1956 Page 27 RUNG FOR IISTINGUISHED SPONSORS n an impressive list of markets! 'ou'II find "X" selling for leading advertisers like BUDWEISER in :hicago, BLATZ throughout Wiscon- in, MARINE BANK in Buffalo, :HASE FEDERAL in Miami, GENERAL :IGAR in Schenectady, ALKA- ELTZER in San Francisco. Utilities ke EDISON ELECTRIC in Los tngeles, DUQUESNE in Pittsburgh nd a lengthy list of other satisfied ponsors in single and multiple STARRING

tarket areas across the country. X DANGER is his constant m BARRY SULLIVAN companion! vA X SECRECY Based on material from the files of one of is his nay of lite! AMERICA'S FOREMOST INTELLIGENCE EXPERTS! XTHE WORLD ClIC IIVdu,li01!Idlö is his field at operations,

m I f - - , ZIV 60.3 HAS THE in 2- station 33.1 in 3- station CHARLOTTE PORTLAND heating ArthurGod- heating Gr our ho frey,$64,000 Ques- Marx, Dragnet, Perry Coma, Cli- tion, What's My max and many Line, Disneyland Starring others. ffersonf DAVID BRIAN and many others. PULSE Feb. '56 PULSE Jan. -56 Phenomenal is putting it mildly. Never has a new series zoomed off to such a sensational start.

RATINGS LIKE THESE ARE BREAKING THE HEARTS OF

SPONSORS OF MANY LONG- ESTABLISHED SHOWS!

25.2in 2- station DAYTON 24.8in 3- station COLUMBUS beating Fireside Theatre, Producer's Show- beating Kraft TV Theatre, Sid Caesar, Ford case, Four Star Playhouse, Studio One, Theatre, Ozzie and Harriet, Phil Silvers Kraft TV Theatre, Robert Montgomery Pre- Show, Medic, Robert Montgomery Presents sents and others. and others.

in 4- TOLEDO 23.4in 4- station PHOENIX 27.3station beating Groucho Marx, Disneyland, Sid beating Dragnet, Jackie Gleason, Ford Caesar, Dragnet, Phil Silvers, What's My Theatre, Arthur Godfrey, Climax, Phil Sil - Line and others. vers and others.

in 3- BEND - 29.6in 2- station ALBANY - 28.5station SOUTH Elkhart Schenectady -Troy beating Dragnet, Groucho Marx, Jackie beating $64,000 Question, Disneyland, Phil Gleason, Disneyland, This Is Your Life, Sid Silvers, Studio One, Jackie Gleason, Climax Caesar and others. and others. ARB -Feb. 8. Mar. '56

Ask us to show you the complete list of national favorites beaten by "X ". Phone or wire collect, today!

21.6 32.9 in 2- station in 4- station BOSTON SEATTLE - beating Milton TACOMA Berle, Gunsmoke, beating I Love Lucy, Ed Sullivan; Godfrey's Talent Groucho Marx, Starring Scouts, Studio One Starring Dragnet and many RICHARD CARLSON and many others. BRODERICK CRAWFORD others. ARB, Jan '56 ARB, Jon. '56 CHICAGO CINCINNATI HOLLYWOOD NEW YORK Capital cupboards are brimful of the sweetest larder of customers in the nation's Capital. In five years, they have

all .. , money! The average Washington family has more doubled their investment on WRC and WRC -TV. And income than ever to spend, and to spare. their vote of confidence continues. During the first quarter of 1956, advertising revenue on the stations shot up at a Washington's population swells. Business, building and faster rate than ever! industry expand in every direction. Average effective buying income, up 34% in five years, is now a potent $7,781 To make the most of Washington's great and growing per family ... unmatched by any other market in America! wealth, more and more advertisers are going with the Advertisers have found the way to keep pace with their biggest guns in Washington's selling boom ...

AN D @y/ ß`ÍR Cj -TV .. SOLD BY NBC SPOT SALE S LEADERSHIP STATIONS IN WASHINGTON, D. C. rage 30 April 23, I956 BROADCASTING TELECASTING BROA STING TE CASTING

April 23, 1956 Vol. 50, No. 17

suggestion that the industry provide talent for acrash program of uhf research following re- LITTLE AMPEX STEALS SHOW fusal by the Office of Defense Mobilization to provide additional vhf channels. FROM ELECTRONICS GIANTS Unveiling of improved uhf equipment, including a General Electric Co. miniature to Tv tape recorder catches convention fancy -and orders ceramic tube designed to solve the tuning problem in uhf converters and all -wave television Even outbidding color tv developments in capturing attention receivers. As 4,500 delegates attend record NARTB sessions in Chicago Call for a new measuring system that will truly reflect radio's appeal in the light of modem Call for voluntary policing of air sounded in all quarters saturation and package techniques. a While FCC Chairman McConnaughey calls for 'crash' uhf program All NARTB conventions emphasize sales and service techniques and the current meeting was A SPINNING cylinder and a spool of tape with indication that radio and tv will be the no exception. Radio Advertising Bureau and turned last week's NARTB convention into a main party weapons in the battle to sway votes. Television Bureau of Advertising staged clinics marketplace for the sale of television recording Formation of a vhf station protective group that acquainted delegates with new methods and equipment. and an association of fm operators. These units arguments on behalf of the two media. Their Over 4,500 broadcasters and executives from will defend their respective stations from those presentations demonstrated the progress made related industries left Chicago at the weekend who could cramp their facilities. in organized industry selling since this function after watching a small equipment firm -Ampex Emergence of color tv as a fulltime station was separated from NARTB. Oliver Treyz, Corp.-leave electronic giants far in the rear. service at WNBQ (TV) Chicago, with daily TvB, and Kevin B. Sweeney, RAB, respective These delegates saw Ampex lead what was network program service assured by autumn and presidents of the sales organizations, led the described as the most impressive array of new the promise of full- speed -ahead production of clinics. electronic devices in the industry's history- $500 color receivers. A new convention feature that evoked dozens of major contributions to technical Realization that NARTB's simultaneous popular response was the first labor clinic. history as well as countless unspectacular but practical additions to studio and transmitter facilities. AMPEX CAPTURES THE CONVENTION Ampex entered the convention as one of a hundred exhibitors. It now has around 80 orders for tv tape devices costing $45,000-75,- 000- backlog that will keep it busy far into 1957. (For full Ampex report see page 84.) Tv station operators watched this surprise apparatus in operation, contemplated a hundred uses that will profoundly change programming techniques and figuratively fought to get in early with their orders for the protoype console models or the production units that will be available early next year. They showed more interest in tv recording than in the newest color television developments. As frequently happens at NARTB conventions, the prepared agenda yielded to unbilled developments in capturing the interest of delegates. The formal talks and panels were well attended. They produced important information and serious warnings that station operators conceded they must heed. The frequent references to public criticism and government threats were mindful of the post -World War II atmosphere that preceded FCC's issuance of the historic Blue Book. President Harold E. Fellows and Robert E. THIS is what caused all the commotion at the NARTB convention last week. Here Kintner, ABC president who received the asso- Phillip Gundy, manager of the audio division for Ampex Corp., shows the new video ciation's keynote award, led a list of speakers tape recorder to CBS -TV affiliates, all obviously pleased with what they see. who called for a sober examination of individual station programming and commercials lest congressional or FCC retribution lead to conventions- management and engineering- Here broadcasters had a federal chance to match prob stronger regulation. have outgrown the auditorium capacity of the lems and ways to handle number important them, meeting in a A of developments came world's largest hotel. closed session. out of the five -day meeting and the pre-con- Fatherly suggestion by the FCC, sitting Official convention registration totaled vention sessions. They included: 2,062 unofficially en banc, that broadcasters take ad- on the final day, with a few delegates not in- Strengthening of affiliate and network ties vantage of their right to editorialize. cluded in the computation. Of these, 1,670 in a common effort to resist government and FCC acceptance of the principle that a were registered at the management conference intra- industry moves that threaten the way they public service program is a public service pro- and 392 at the engineering conference. Added conduct their business. gram whether sustaining or sponsored. to these delegates were 300 wives, 1,500 exhib- Preview of the 1956 Presidential campaign, FCC Chairman George C. McConnaughey's itor badges and 110 press passes plus several

BROADCASTING TELECASTING April 23, 1956 Page 31 NARTB CONVENTION COVERAGE

hundred persons who participated unofficially. placed in numerous Conrad Hilton Hotel suites. indicated they will cooperate as well as possible In addition there were hospitality suites and New color apparatus was shown in exhibits, in view of the relatively short time allowed for others that brought the total beyond 4,500, with color studios in actual operation. Major response. according to Everett E. Revercomb, NARTB transmitter manufacturers showed their latest THE secretary- treasurer, and William L. Walker, reg- developments. A number of the engineering TECHNICAL SIDE istration manager. (The 1955 convention in conference technical papers dealt with color Important technical progress, reflected in the Washington drew 1,700 registered delegates plus and a color panel discussion was held Wednes- exhibits and engineering conference papers, 300 women who took part in special program- day morning. Curiously, a substantial number yielded to the dramatic Ampex Corp. tv tape ming.) of delegates who took part in the tv code and recorder. Notable devices such as RCA's len- Many exhibitors reported unprecedented traf- tv film discussions Wednesday morning left the ticular color film process and color tv itself fic last week and the best business in history. room when the color panel started. Rate card were overshadowed by the tv tape recorder One exhibitor occupying small space did more practices for color were discussed by panelists. with its enticing prospects (equipment story, than $5 million in business. Several of the Broadcasters spent a lot of time tinkering page 40). General Electric Co., for example, exhibitors described the show management as with the running dials of the color receivers. showed automatic control devices and Philco highly efficient and praised the way George RCA indicated it would have its sets in the $500 displayed a magnetic receiver no larger than Gayou, professional industrial show manager, class, and indicated its faith in the new medium a cigarette lighter for special use at events handled the complicated exposition. Exhibits by revealing the extent of its factory produc- such as political conventions. were placed in the lower lobby, mezzanine and tion. Admiral announced a $500 color receiver Radio equipment shared delegate interest as and Sears came out with a set priced around several firms showed more efficient transmit- $600. ters and associated gear. An entire day of radio technical problems featured the engineer- POLITICS AND RADIO -TV ing conference. The tv displays offered new While broadcasters heard from President ways of solving the technical problems centered Eisenhower's news secretary, James C. Hagerty, around Daylight Saving Time. Many pieces of that electronic media will form the nucleus of apparatus on display were described in detail the fall political campaigning, they got only at the engineering sessions. This conference a few hints about the way Republicans will drew nearly 400 registered delegates and was use the medium. J. Leonard Reinsch, Cox the most successful since the plan was started stations, who is Democratic radio-tv adviser, a decade ago. was equally careful not to spill advance tips THE COMPETITION on that party's plans. IN SALES The conventions in August will take place Competitive selling clinics were staged by in auditoriums rebuilt into television studios. Radio Advertising Bureau and Television Bu- Such new devices as Philco's miniature mag- reau of Advertising. The radio session wound netic receiver and RCA color gear will be up the convention business Thursday. Taking used by networks and stations. Mr. Hagerty jovially pleaded with Mr. Reinsch to get the Democrat's convention over within a few days, otherwise there would develop a coverage and overlap problem that would require ingenious .REGISTRATIONSk2 handling. President Eisenhower sent a terse greeting FIRST to register for the 10th annual to the convention, recalling his talk to the 1955 broadcast engineering conference was convention in Washington. This brief telegram was in contrast to his full in Ed Lockwood, chief engineer of WGBS participation the American Society of Newspaper Editor's con- Miami, Fla. Signing him in is Bill Walker, vention Saturday night in Washington, the NARTB assistant treasurer. scene of a major presidential speech on foreign affairs. the fifth and sixth floor sample rooms. The Sherman Adams, assistant to the President, Advertising Council and NARTB cooperated sent a letter voicing appreciation for broad- in a public service display that showed broadcasters' "consistent and generous assistance casters how they are bringing helpful messages given vital government information programs." into the nation's homes. The seven members of the FCC offered care- Aside from the usual minor incidents, the fully-considered opinions on a number of convention produced few controversies. Net- industry and regulatory subjects at the Tuesday work affiliate groups held helpful meetings as afternoon joint management- engineering regu- did Daytime Broadcasters Assn., Community latory panel. With President Fellows as mod- Broadcasters Assn. and many others. erator, the commissioners each answered one ntion discussions prepared Unofficial ccrr.. were topped question. When the format was shift- FIRST associate member to register for the by the network -affiliate issues. They referred ed to town -meeting style, the discussion loos- convention was Frank O'Donnell, advertis- frequently to the Senate committee testimony ened up and the commissioners swapped ideas ing and promotion manager Re- of Richard A. Moore, KTTV (TV) Los Ange- with broadcasters and with each other on such of RCA les, who had pointed to what he considered ob- matters as editorializing, renewal forms and corded Program Services. Here he picks jectional features of network operations and public service programming. up his convention credentials from Car - ways to change them. Station operators talked Most dramatic event of the session was mellita Marquart of the Chicago conven- in large and small groups about the problem of Chairman McConnaughey's call for an industry - tion bureau. answering the Senate Commerce Committee's aided "crash program" of uhf research. West- questionnaire, due May 7, and what many felt inghouse and others quickly volunteered to the theme "Radio, Best of the Big Four," were "loaded" questions. supply technical talent. Commissioners ap- RAB principals appeared in overalls to carry The convention got off to a sour start for peared deeply concerned over uhf and what- out a country -boy message. some of the delegates because the Conrad Hil- ever solution they eventually will offer to work Data and arguments were offered to show ra- ton had greatly oversold its room capacity, out the economic and coverage problems of dio is better than newspapers, magazines and NARTB staffmen said. Those with repudiated uhf vs. vhf stations. television. Such advantages were cited as pin- wound the reservations up at Palmer House, Representatives of the FCC's network in- point audience, low cost -per- 1,000, flexibility, another Hilton hotel, or elsewhere in the city. vestigation committee as well as the Senate widest mass medium plus a series of supporting With RCA providing the push, color televi- Commerce Committee were at the convention, success stories. Advertisers want to know what sion joined black -and -white as a new type of surveying the scene and conferring informally they get out of saturation packages, it was tv service. Opening of fulltime color service on with delegates. It could be they encountered explained in a research discussion, and an ap- April 15 was NBC's WNBQ ('I'V) attended by some delegates who were mighty unhappy peal was made for development of a rating large numbers of delegates while others watched about the Senate group's questionnaire dealing technique that will truly reflect radio's impact. RCA the historic event on color receiving sets with station- network relations, but broadcasters TvB fired back at newspaper criticism of Pag 32 April 23, 1956 BROADCASTING TELECASTING MORE PEOPLE SPEND MORE TIME WITH TV McCollough's Farewell AFTER more years of NARTB board THAN THEY DO WITH NEWSPAPERS, TvB SAYS taken trou- service than anyone had the as TvB special Chicago study evaluating ble to calculate, Clair R. McCollough, Broadcasters cheer unveils Steinman stations, retired from the asso- quarter -hour viewing vs. newspaper reading habits. Study also ciation's Tv Board Wednesday. He has shows Chicagoans spend 68 hours 57 minutes with tv per week com- Tv Board chairman. served two years as 12 19 minutes in newspaper reading. Addressing the opening television mem- pared to hours bership meeting Wednesday morning, he TELEVISION Bureau of Advertising struck television, released by TvB earlier in the week warned that the industry "must wage a back at tv's newspaper critics last week with [BST, April 16]. constant fight to prevent further regula- results of a special study showing by "valid" Mr. Treyz acknowledged that the site of the tion" and called on all stations to sub- comparison that people spend more than five Chicago study was chosen "because it was in scribe to the NARTB code. He said times as much time with television as with this city that the Chicago Tribune, which calls pay -tv "affects the very philosophy of newspapers. itself the world's greatest newspaper, about one broadcasting and must be American free In its presentation during Wednesday's tele- year ago promulgated some of the world's great- opposed every thinking actively by vision day sessions at the NARTB convention, est nonsense in comparing its Audit Bureau of broadcaster." TvB unveiled research -specially conducted for Circulation statements to television sets in use, it in the Chicago market-demonstrating that as determined by the rating services." TvB "in a week's time, for every 12 hours 19 min- thought, he said, that the Tribune and "the the medium. A new study showed that people utes of newspaper reading, there are 68 hours newspaper world in general might be interested spend five times as much time with tv as with 57 minutes spent with television." in how their favorite medium shapes up, when compared to television, as evaluated by a rat- newspapers and it was explained that tv has also were reminded The cheering delegates ings type yardstick." ousted newspapers as the top medium for na- ousted newspapers from the No. that television By different periods of the day and week, tional advertisers. 1 advertising expenditures place in national the findings produced the following comparisons Three significant developments marked the again when TvB lead- last year. They cheered (figures are for the average quarter convention, from an organizational viewpoint. widen the gap -hour in ers pledged themselves to help each period named): First, sufficient petition signatures were se- national level and "catch up fast" in the at the Mornings, Monday cured to ask for a re -vote to eliminate eight local field where tv expenditures lag heavily. through Friday: 134,000 at -large radio directors (see below). newspaper readers against 511,000 television A breakdown of the findings in the Chicago Second, the formation of a separate fm as- viewers. study, conducted for TvB by Pulse Inc., showed sociation is designed to give these stations more Afternoons, Monday through Friday: 157,- television leading newspapers by substantial strength in looking after their rights. The asso- 000 newspaper readers, 835,000 tv viewers. margins in all quarter -hour audience averages ciation itself, of course, cannot enter situations Saturday morning: 161,000 newspaper read- except on Sunday morning, when newspapers where fm is involved if this might jeopardize ers, 426,000 tv viewers. edge ahead briefly with a lead of less than 3 the rights the membership as a whole. Saturday afternoon, 169,000 newspaper read- of to 2. Third, C. E. (Uncle Bee) Arney, secretary- ers, more than 1 million tv viewers. treasurer since 1939, was accorded a stirring TvB President Oliver Treyz, assisted by Oper- Sunday morning: 300,000 newspaper readers, convention tribute as he wound up his service ations Director Gene Accas, made the Bu- 224,000 tv viewers. and prepared to retire in the summer. reau's slide film presentation, Sunday afternoon: read- traced the rise in television billings, sketched ers, 1,305,000 tv viewers. the pattern of family viewing (average family Evenings (6 -9 p.m.) all week: 500,000 newspaper NARTB to Vote Again total: six hours two minutes a day), showed readers, 2.3 million tv viewers. Evenings (9 p.m. to midnight), all week: the different uses to which television may be On At -Large Members fewer than 100,000 newspaper readers, 1,586,- put as "Advertising's All-Purpose Working 000 tv viewers. of the first na- MEMBERS of NARTB will have a chance to Tool," and offered highlights "The Chicago story, of course, is repeated in vote again on the bylaws change that eliminates tionwide accounting of expenditures for spot all the other markets -big and through- di- small- the eight at-large members of the board of out the land, " Mr. Treyz asserted. rectors. Petitions calling on the board to order He said the Chicago study furnishes "docu- week a second election were circulated last at mented facts of great interest to advertisers and the necessary 50% the Chicago convention who are becoming increasingly concerned, as of the membership signed the documents. Fairfax Cone [of Foote, Cone & Belding] re- step, it was indicated, will be to submit Next cently put so well, that today the prime com- to the NARTB Radio Board at its the petitions petition is for time and The board then that the problem of June meeting in Washington. advertisers with thicker and mail ballot on the question thicker magazines, would order a new and heavier and heavier the at -large directors (two each newspapers, is to cut of eliminating through the tremendous weight advertising large, medium, small and fm stations). of for with the sales message. The winter ballot calling for elimination of "The April 8 edition of the at -large board members at the 1957 conven- Sunday Chicago the Tribune weighed three pounds. tion was passed by a narrow 5 -4 margin, be- "How much of the average advertiser's mes- lieved to be the closest bylaws vote in associ- sage comes through that three ation history. pounds? to the the Move to demand a second vote on the change "How much comes attention of reader? developed last March at a meeting of the fm "How much is buried? committee, members contending they would "And to what extent does lose their board representation and at the same the poundage of time face a higher voting ratio by the network the Chicago Tribune subtract from the real members of the radio board. There was sug- tonnage of advertising delivered? gestion, too, that removal of at -large directors "How different it is in television where -by was only the first step toward reduction of the the inherent nature of the medium -the ad- board to eight regional and the directors rep- vertiser's message 'comes to the surface' -alone resenting individual networks. The convention's on the screen with none of the multiple dis- fm session took up the issue and soon clear - tractions which surround print advertising." channel support was added. A number of Chicago agency executives were In calling for the bylaws ballot last January, on hand to head the presentation as special the board had explained that its size was un- guests of TvB. consisting of 17 district, 8 at -large and wieldy, The presentation traced the rise of tv na- directors. Richard M. Brown, KPOJ 4 network tional billing from $39 million in 1949 (against Portland, Ore., was chairman of a special com- $476 million for newspapers) to 1955's $785 mittee that studied the subject and recommended elimination of the at -large classification. TvB's OLIVER TREYZ (Continues on page 36) BROADCASTING TELECASTING April 23, 1956 Page 33 ::EMMV:ZíU.d:M::.»:nU?.rM x3 . M'Q,ü:ï.itXiiW:MMI:;ü:

THE BIG RESPONSIBILITY FACED BY BROADCASTING

BROADCASTERS face a tremendous responsibility and must oper- and improving transmission ate according to rules of good performance as well as unite against equipment to make radio broad- those who attack the industry, NARTB President Harold E. Fel- casting a sound financial invest- lows said Wednesday in an address to the joint NARTB management. New methods of pro- ment- engineering luncheon. He said the association is making gramming and selling have progress on a projected tv audience circulation study and advo- streamlined the aural medium, insuring its place and its permanence. cated a comprehensive "attitude study" to reflect opinions of the But it is inevitably true (despite the fact that we are making public concerning broadcast programming and advertising. Ex- economic progress in both radio and television) that the limit of cerpts from the text of Mr. Fellow's address follow: our business horizon is marked by our capacity to serve the Ameri- can people. In order that we may WHAT are we doing, if anything, about the attitude study in serve the American people efficiently and with emphasis the to opinions proper on the public interest, we must which people themselves are asked reflect their know what they want concerning broadcast programming and advertising? -their program and promotion requirements we must possess an You will recall that Dr. Frank Stanton addressed himself to -and insight into their own hopes for the improvement of these respective media. this proposal at the 33d annual convention last year. I know We can get the answers only through sound research. We that he and his network and that others have been engaged during can obtain sound research only by spending money. How we get is a the past year in reviewing the possibilities of such a project, and it matter of organization, and not of policy. I say: let's get it and I am told that any comprehensive job will cost in the neighbor- let's spend it and let's find the answers. hood of a quarter of a million dollars. It is quite obvious that In the current session of the association, a non -profit organization, cannot sponsor such an Congress, we have not been disappointed by the pattern which examination into the attitudes of people toward the television me- has been set during recent years. Numerous bills have been introduced, dium without some special assessment against members -a pros- by numerous legislators, dealing with the pect which your president, at least, deplores. Nonetheless, the broadcasting media. As a matter of fact, a political year is a good year for much necessity for such an undertaking is obvious -clearly indicated thunder and lightning on the Hill -not all of it in the light of the vast tidal waves of misinformation which have portending rain, but some of it merely a cacophony for the sake of been spoken and printed about the medium during the last 12- seeking attention. month period. (When I use the term "tidal- wave," I use it ad- Nevertheless, the Congress -year by year -is taking an increas- visedly -for this criticism, so much of it unjustified and based ingly critical interest in both radio and television. That is only to upon insufficient background and knowledge, is mounting at a be expected, since these media touch so closely upon the lives of terrifying rate, and we as broadcasters must do something about legislators-as listeners and viewers and as public office -holders. it.) Although the association does not have the funds to guarantee It is becoming more and more apparent that the broadcasting the completion of such a study, I believe it is incumbent upon this media are fundamental to the elective process, surely more important group -since it is the central organization of the broadcasting and impressive than any other media which have been available in industry-to lend its sponsorship and its full potential assistance the past to the office seeker who wants to make his platform known to such an effort, and I believe that this year will find your as- to the electorate. Consequently, the deportment of the broadcasting sociation moving aggressively into this field of consideration. media -the manner in which they are managed and the policies Radio broadcasting needs a sound and acceptable method of they establish which have a direct effect upon the electorate as well audience measurement now, as much as it ever has needed it; as upon the elected-are matters of grave concern to legislators, not and such ill-fated attempts to establish radio circulation plans as only at the national but also at the state and municipal levels. we may have experienced in the past should not deter us from We must be constantly aware of this relationship to the law- undertaking similar projects in the future -if they promise success. makers of the land. Our awareness must inspire us to renewed Some years ago, faced by an avalanche of criticism similar to efforts to acquaint them with the problems of operating a licensed that now attending television broadcasting, the broadcasters of medium in the free marketplace. If such legislators are knowledge- the nation -through the National Assn. of Broadcasters- partici- able about the media, we are less likely to have visited upon us (each pated in the sponsorship of the so- called Denver NORC Study. time the gavel falls) a flood of anti -broadcasting proposals. You will recall that that study and a subsequent one were the I have chosen to devote the remainder of my time to the most subjects of two books -one called "The People Look at Radio," important single consideration that faces us. and the second called "Radio Listening in America." Both these The qualities of leadership, it has been said, are knowledge, books, which were widely distributed, demonstrated conclusively imagination, and thinking. the efficacy of such attitude examinations. The need is no less It seems to me that there are other qualities just as essential; critical in radio than in television. these are the qualities that inspire a man to sacrifice in order that For it is equally true that radio requires answers to the critics. he might serve, and that give him the courage of his convictions to Radio's essentiality as a service to the American home is such stand up against travail, whatever its source or dimension. that one rarely picks up a trade publication or an FCC report that We need such leadership in broadcasting today. It exists in this he doesn't see news of two or three new grants for radio broad- room among you, but too frequently (overpowered by the burden- casting stations. As a matter of fact, the population of stations some task of solving your daily problems) you put off until tomor- has gone up with such marked consistency that one begins to row the greatness that you could attain today -and tomorrow wonder where it will stop, if ever. The engineers have turned in never comes. their usual, remarkable, and unbelievable job in developing methods I have made reference earlier in these remarks to the mounting of automatic programming and remote control and in modifying tide of criticism that seems to have attained the proportion of a

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great wave sweeping over the broadcasting industry. One is tempted There rests upon no other single company of people a greater to put aside any conscious consideration of this disturbing phenom- responsibility than rests upon you. This was said to you one year enon in the hope that, by putting it aside, eventually it will disappear. ago by no less a person than the President of the United States. I don't think it will. I think we have to do something about it. There rests upon you the responsibility, through the informational And I think that our ability to do something about it depends, in service you command, to introduce some order and articulation into large part, upon our individual sense of responsibility and the the chaos of the changing national and international scene. There consequent demands of leadership. rests upon you the responsibility of making people laugh through We in broadcasting have been living in a hail of words -flung their tears, of encouraging the young toward higher goals, of con- at us by the Carrie Nations of the kilocycles, by magazine critics, tributing richly to the moving mechanism of America's great econ- by newspaper writers, by a substantial and thinking segment of the omy, and of standing in your respective communities as leaders who public, and by public office holders. Much of this battering to have displayed publicly the virtues of thinking, of imagination, of which we have been subjected takes into account only our weak- courage, and of strength. nesses (and who among us do not have them) and is inconsiderate To this end, you have among you developed industry standards of our strength. Those, for example, who spend their time with by which many of you have pledged to abide. These are minimum predetermined judgment in counting crimes on television are not tenets contained in the Radio Standards of Practice and the Televi- necessarily the critics to whom we should give the greatest attention. sion Code. They are neither pledges nor promises of good behavior, On the other hand, those who weigh our deficiencies (if such they but living evidence of the fact of good behavior. Insofar as you are) against our great contributions of fine showmanship and superb depart from these minimal suggestions, you welcome the kind of informational service, and emerge with a tempered and reasoned control implicit in recent suggestions for a nationwide, government - appraisal of our industry, are men and women whose voices should sponsored program and advertising monitoring system. be heard, whose sentiments should be weighed, and whose advice I say we must repair to these standards -to these voluntary rules should be considered. of good performance-and live by them and respect them and then For it is true that some of the criticism leveled against us is stand determined and unified against those who would derogate deserved. the service we render. It has been said of us that we have too much advertising on the air. If it is effective advertising and accomplishes its mission EXPECTATION OF IMPROVEMENT (which is to move goods and services and thus contribute to the Who (besides us) see the hope for a continued improvement in general prosperity of the nation), I hardly think that it can be too broadcasting through observance of these standards? Well, George much. But if, on the other hand, it is ineffective advertising - C. McConnoughey does, and so publicly. Warren blatant, repetitive, annoying, overly insistent -then it serves neither he has said Sen. Magnuson does. So does Rep. Percy Priest. Sen. Estes Kefauver the station, the advertiser, nor the economy. The charges of over - has commended the standards so have the of commercialism usually are based upon random samplings, by (or -and colleagues Chairman McConnaughey, of the FCC. These are men in positions on behalf of) those who make the charges. We should not, as an of direct influence upon our industry. If they believe in these industry, take fright in the face of such indictments-regardless of standards, if they support self-regulation, if they encourage us in their source -merely because a few among our brethren have failed the direction of observing them to the letter, and warn us of the to see the profit in good balance between programming and adver- consequence if we do not can we accept this assignment tising. On the other hand, the measure of such leadership, at the -then, casually? Of course, we cannot. station level (as I was projecting a moment ago), can be not what you will put on the air but what you will refuse to put on the air. In the same fashion, with imagination and purpose, we must be more alert to our virtues, displaying them for public examination. It does not require courage, nor even much imagination, to accept This has been a favorite topic of broadcasters down through the 36 that comes over the transom -merely for the reason that anything years of our existence. Constantly we have asked ourselves the it adds revenue to the station operation. It does take courage and question: "Why don't we use our own medium to promote our own imagination to reject it and to find another, more acceptable and medium ?" Lest you think this is an omission peculiar to us, let me more palatable, way of increasing revenue. tell you that I recently read an editorial in the journalists' magazine, The same reasoning applies to the character of the program with Quill, which made the same complaint about the newspaper business. which you want your station call letters identified. If you can buy It seems occupationally peculiar to those who represent the public it cheap, there is a good possibility that you'll get what you paid media that they know all about the arts and sciences which attend for. And more than that, you have to sell it cheap and accept, as a their use expect how to employ them in their own behalf. the classification which will be yours in the community consequence, Sporadic attempts have been made, it's true, and some individual in which you live. stations have experimented extensively in this field, with weekly reports by the station managers, on the air, or with periodic publi- RECOGNITION OF SOUND CRITICISM cation of pamphlets relating the station's performance in the public be stepped up, in order that we may I do not wish you to think that I am taking up the cry of the interest. This activity should the great public service carpers. I am merely emphasizing "the sound and the fury" of the build a reservoir of information about reasonable and objective critics who have gazed upon broadcasting, contributions of a great industry. found something wanting, and spoke their minds. I think that the association can be helpful to the individual by establishing in our library The answer inevitably must lie with each of you. broadcaster in this respect -perhaps a depository for such reports as you may compile and, at unsched- I know that in the time of rising criticism know because I -I uled times, pulling together nationwide figures on the various con- have lived through such periods before -there is a tendency on the in behalf of the public welfare. part of the members of the association, feeling the sting of these tributions to broadcasting arrows, to turn eastward -to Washington, D. C., where the head- But again, the great obligation for leadership rests squarely upon quarters of the National Assn. of Radio and Television Broadcasters you-for you are doing the job at the level which is most intimately is located, to shake a figurative fist and to mutter, "Why don't they in touch with public reaction. You keep the key that unlocks the do something about it ?" Ladies and gentlemen, you are the ones secret of broadcasting in the community of your own interest. about it. who must do something You are the centrifugal force of broadcasting-and that which The first thing you must do is take inventory of your own opera- "spins off" that is good, and that which "spins off" that is bad, tions. There is no man or woman in this room, even slightly experi- fundamentally depends upon you. enced in broadcasting, who does not know a good program from a you. You will meet it. You will bad program and cannot distinguish between a good advertisement This is the challenge that faces with thinking and and a bad advertisement. Where we do err, it seems to me, we err meet it with courage and with imagination and through oversight and not as a result of determined policy. with a high sense of public duty.

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(Continues from page 33) million (compared to newspapers' $750 million). RADIO'S COST- IMPACT PITTED AGAINST It conceded that television's progress in local advertising "looks like something of a problem" THREE RIVAL MEDIA AT RAB SESSIONS -less than $232 million in 1955 as against $2.6 billion for newpapers and also behind ra- Sweeney and Hardesty offer impressive statistical presentation at dio and miscellaneous advertising media -but Thursday session in Chicago. Television's high cost is discussed. said it is a problem that time will solve. Detailing tv viewing habits, Mr. Treyz fig- FACTS, figures and arguments were marshalled selectivity than magazines, Mr. Sweeney said, ured that television viewing in the U. S. in by Radio Advertising Bureau to show the RAB but also offers bonuses of "frequency, author- one week's time totals 1,481,570,000 home session of the NARTB Convention last Thurs- ity and prestige, and far lower costs." hours, based on Nielsen figures for February. day afternoon that for most advertisers radio In answer to magazines' claims for the ef- Special research by Nielsen, he continued, is a better advertising buy than newspapers, fectiveness of color ads, he played three radio shows that sponsored network programs ac- magazines, or television. commercials -one for Chock Full O' Nuts count for just under half the viewing, with the Separate presentations on the theme, "Radio: coffee, one for a Firestone store, and the Pep - other 50.5% devoted to watching locally Best of the Big Four," pitted (1) network sodent "Where the Yellow Went" jingle-and originated programs. radio against national magazines; (2) spot ra- challenged: "If you can do better than that He cited McCann- Erickson figures placing dio against newspapers, and (3) radio generally with four -color pages, I'll see you in Macy's the total tv investment of national and local against television. In all three, radio came off window at high noon." advertisers in 1955 at $1.008 billion -$520 mil- winner. Mr. Hardesty tackled newspapers on behalf lion in network, $220 million in local, and RAB President Kevin B. Sweeney and Vice of spot radio. On one score he conceded million in national spot. $268 President and General Manager John F. Hard- newspaper superiority: a TvB national spot presenta- that of "merchandising Summarizing esty made the slide -illustrated presentations. as all-purpose tion on television "advertising's They wore overalls to dramatize their conten- working tool," Mr. Treyz offered the compari- tion that RAB is composed of "working men" that "network is to television as magazines son toiling for a medium that may not be glamor- (both have prestige and scope are to print" ous can sell. and deliver their advertising pressure "with -but remarkable evenness" market to market). But In the course of the session, the RAB ex- "magazines have less audience, less volume, ecutives revealed that RAB's research on the less frequency, less impact, and surround their depth of penetration of Lever Bros.' Pepsodent ads with editorial material which competes "You'll Wonder Where the Yellow Went" directly for reader attention," he noted. toothpaste jingle showed that, after eight weeks, Similarly, he said, "spot is to television as 34.2% of consumers and 49.4% of dealers in newspapers are to print" (in that spot enables tv markets surveyed were familiar with the an advertiser to "route and distribute his sales jingle- through radio alone. message in direct proportion to sales need and Other details of the findings of the $10,000 opportunity"). But newspapers have the dis- RAB project, conducted with Lever's coopera- advantage, he added, of being "static, silent, tion, are not yet ready for release, officials impersonal." said. As part of the spot presentation, Mr. Treyz Three Targets for Radio undertook to refute -with specific examples - Mr. Hardesty described radio's targets in the widespread belief among advertisers that Thursday's three presentations as the $723 clearing good station time for sponsorship of million being spent annually in magazines, $750 syndicated film programs is a problem. For in- million in newspapers, and $785 million in stance, he said, Carter products cleared Class television. A time in 22 of the 23 markets it had ordered Mr. Sweeney, opening the case for network for Mr. District Attorney; Ohio Oil cleared radio against national magazines, maintained Class A time in 10 of 11 markets for Man that network radio "has a great future which Behind the Badge; Lucky Lager beer, in 26 is material to all broadcasters whether they out of 36 for Great Gildersleeve; Langendorf are affiliated or not." bakeries, in 11 of 13 for Steve Donovan; Heil- He stressed the almost universal coverage man Brewing Co., in nine of nine for Racket of radio, and cited data showing that only Squad, and General Electric, 66 of 68 for Turn- 48% of the people see the nine largest maga- ing Point. zines -and that, even among those who do, W. D. (Dub) Rogers of KDUB -TV Lub- only a fraction actually "read" the ads. bock, Tex., chairman of the TvB Board, pre- Where Life -the largest of the magazines- sided over the session, which also included reaches 28% of the families, he said, any one short talks by Vice President Norman E. of the four radio networks reaches one and a (Pete) Cash and Retail Sales Director Howard half to two times as many. RAB's KEVIN Abrahams. TvB's current membership was Where the cost of reaching actual readers SWEENEY placed at 192 stations, 12 station representa- of an ad in Life runs up to $24.80 per thou- tion firms, and all three tv networks. The sand, Mr. Sweeney noted, the cost via network the advertising." In radio, he acknowledged, bureau's revenues currently are running at an radio's participation plan comes to as little as there are no printed ads "to hand to your annual rate of more than $700,000, officials $1.19 per thousand. salesmen." said. The staff numbers about 30 persons. "Even with the best read advertisements, But on other and more important counts, he magazine four -color pages fail to build up argued, newspapers fall short. He cited statistics enough impressions to make a real dent in most to show that radio covers virtually all families metropolitan markets," he said. He showed including the growing number in suburban and One Stayed Home charts to demonstrate that a four -color page outlying areas where newspaper distribution in a leading magazine reaches 18,800 men for drops off sharply; ONE "BROADCASTER," not invited that radio sells "newspaper a tire manufacturer in a market like Detroit, families" that skip to the NARTB convention, stayed national advertising; that in where there are 1,044,300 tire prospects, individual stations can Laurel, Md., and many conventioneers and reach as many people 3,380 women for a nail -polish advertiser in a day as the largest newspaper may wish they had "stayed with him." in in their com- Buffalo where there are 389,600 nail -polish munity; that radio "pinpoints the audience you This particular "Broadcaster," a three - prospects. want," "localizes your advertising," year -old equine, celebrated convention outsells Other charts showed that 323 individual newspapers "even for the retailer," and costs week and opening day at Laurel Race network broadcasts each week reached more far less-from 75 to 93 cents a thousand on Course (Wed.) by winning the first race than one million families for their sponsors the average for radio as compared to news- of his career. Those holding across -the- and that the average network participation - paper costs ranging up to $5.16 per board tickets on this "hunch bet" were thousand. plan schedule would create more than 11 rewarded with $137.40, $55 and $27.80. Mr. Sweeney, taking on the "glamor medium" million impressions in a week. of television, acknowledged at the outset that Network radio today not only offers greater "you can't knock tv." He recognized it as a age 36 April 23, 1956 BROADCASTING TELECASTING ONE CENT will go a long way these days on WHO Radio!

Take 6:00 to 10:00 at night as an example .

THERE'S a lot of talk around these days Let Peters, Griffin, Woodward, Inc. set the about "dead" periods in radio - nighttime, WHO Radio picture straight for you. It's a mid -morning, etc. - and some of this yak is tremendous story! preventing some advertisers from grabbing a (Computations based on projecting Nielsen lot of amazing opportunities. figures and 1955 Iowa Radio Audience Survey ratings against our 26 -time rate.) LET'S LOOK AT THE RECORD . . . On WHO Radio, a 1- minute spot between 6 and 10 p.m. will deliver 54,934 actual listening Iowa homes. That's 8.9 homes for a penny, or 1,000 WHO homes for $1 .12 -ALL LISTENING TO WHO! for Iowa PLUS! That's the minimum. In addition, WHO's 50,000 -watt, Clear- Channel voice gets thousands Des Moines . . . 50,000 Watts of unmeasured listeners both in and outside Col. B. J. Palmer, President Iowa! There are half a million extra home sets P. A. Loyet, Resident Manager and half a million automobile radios in Iowa alone-and countless bonus sets in "Iowa Plus "! Peters, Griffin, Woodward, Inc., Exclusive National Representatives TOM TINSLEY R. C. EMBRY IRVIN G. ABELOFF President Vice President Vice President announce the formation of Select Station Representatives 400 Madison Avenue, N.Y. 17 Phone Plaza 8 -1850

under the direction of MR. ZANG GOLOBE assisted by MR. ALBERT SHEPARD

Exclusive national representatives in New York, Philadelphia, Baltimore and Washington for W WLEE Radio, Baltimore Radio, Richmond Wx EX-TV Serving Richmond, Petersburg & Central Virginia

Represented by Forjoe & Co. in Chicago, Seattle, San Francisco. Los Angeles, Dallas and Atlanta

Page 38 April 23, 1956 BROADCASTING TELECASTING NARTB CONVENTION COVERAGE powerful sales medium that had advantages. He conceded the day will come when "everybody will have television." If he himself were an advertiser and had to choose between television and other media -and if television were "unlimited" in good time availabilities, etc.. which he emphasized is not the case, then, he said, under those circumstances television would be his own choice. But, he cautioned, at least four other facts must be considered too: First, he said, television cannot perform "sales miracles." He pointed out that the Ed Sullivan Show is at the top of popularity polls but said that Mercury cars, one of its long -time sponsors, has shown little change in its share of automobile sales over the past few years (5.5% share in 1955, he said). Second, he advised, advertisers should remember that "you can fail in tv." He asked his audience if they remembered, for instance, such tv shows as Colgate Comedy Hour, The Betty Hutton Show, and Norby. THESE executives of the host film syndication companies presided over the joint cocktail Third point to be kept in mind, he continued, party thrown by the firms for the NARTB convention Wednesday. L to r: seated, is that television can eat up your entire budget. Arthur He placed the cost of the Sullivan show at $6 Gross, Guild Films; Carl Stanton, NBC Film Div.; Herman Rush, Official Films; Don million a year, and of the $64,000 Question - Kearney, ABC Film Syndication; standing, Kurt Blumberg, Television Programs of which he described as "a relatively inexpensive America; Ralph Cohn, Screen Gems; Oliver Unger, National Telefilm Associates, and show," as today's tv prices go-at $3.6 million. Frederic W. Ziv, Ziv Television Programs. While tv's costs -per- thousand are low in corn parison to print media, he continued, they still Albany, N. Y.; WGBS -TV Miami, Fla.; WBLN of Practice Committee, who warned that over - are far higher than radio's. (TV) Bloomington, Ill.; WISC (TV) Springfield, commercialization in a qualitative sense can be Fourth, Mr. Sweeney said, television's growth Ill.; WTVO (TV) Rockford, Ill.; KSAN -TV as bad as overcommercialism in a quantitative has reached a point where today's user can no San Francisco, Calif.; WJHP -TV Jacksonville, sense. Compliance with the industry code is longer look forward to "automatic increases." Fla.; WLBC -TV Muncie, Ind.; WCOV-TV both good sense and good business, he said. Tv hasn't stopped growing, he conceded, but Montgomery, Ala.; WKJG -TV Fort Wayne, Mr. Wagstaff asked for ideas to its rate of development now "doesn't look so help his Ind.; WHIZ -TV Zanesville, Ohio; WKNX -TV committee in the preparation of symbols for use spectacular," especially when compared to radio Saginaw, Mich.; WMSL -TV Decatur, Ala.; set sales. by stations adhering to the radio code -a visual WEEK -TV Peoria, Ill., and WEHT (TV) Hen- symbol for stationery and promotion material The presentation on tv, which RAB de- derson, Ky. scribed as "our blood relative," concentrated and an aural symbol for use on the air, both its fire on marginal tv time periods -early and combining emphasis with dignity. late evening hours and the daytime -and the SALES TECHNIQUES Seven rules for promoting programs and sales "back- breaking costs that only the billionaires were offered by Arthur C. Schofield, Storer can afford." Broadcasting Co. The Schofield seven: Don't FOR RADIO CITED rush, don't be different just to be different, don't Radio's ability to pile up "huge, television- be afraid to make mistakes, don't think it has like" audiences in a week's time also was Radio Day panel discusses to be the biggest, don't think you have to be stressed. A 25- participation radio network 'Selling Your Salesmen.' Clay the first, don't go to sleep and don't fail to do schedule, it was pointed out, 22,981,000 created it again and again. listener impressions in a week, while a single reaffirms faith in radio as National Radio Week-May 13 -19 pro- radio schedule was shown to -will spot have led the best low -cost mass medium. duce the "highest billings in radio history," way to as many as 85.2% of the families in the MONEY is one way to get salesmen to sell but Sherril Taylor, vice president, Radio Advertis- top 29 tv markets. it is far from the only incentive, according to ing Bureau, predicted in outlining what RAB Joseph E. Baudino, vice president of West- motivation and sales management experts corn - has done, is doing and plans to do to help sta- inghouse Broadcasting Co. -chairman of the prising a panel on "Selling Your Salesmen" pre- tions promote this radio -only week. John F. RAB board, presided over the meeting. He sented at the Ratio Day (Thursday) meeting Meagher, NARTB radio vice president, reported pointed out that RAB presentation had added of the NARTB Convention in Chicago. that an NARTB promotion package for the more than $1 million to spot radio's billings in Good salesmen are competitive, so give them week would be mailed to stations within the 1955, and that the Bureau's operating budget a chance to compete; they like recognition when next few days. had increased by more than $100,000 to its cur- they've done a good job, so see that they get it; E. K. Hartenbower, KCMO Kansas City, rent rate of around $750,000 a year. they want to meet the boss' expectations, so let Mo., convention co- chairman for radio, presided them know what they are; they like a challenge, at the Radio Day meeting. Uhfs Contend Allocations so give them one, and don't forget that the wife has expectations, too, that they want to Management Delegates Hear Are Main U Stumbling Block meet to have peace at home. Talk by Kansas CHARGES that uhf service is a bad service Those were some of the other sales -producing City Mayor were refuted at a meeting of about 100 rep- incentives listed by Dr. Robert N. McMurry, THE BROADCAST INDUSTRY is "doing resentatives from over 40 uhf stations, held senior partner, McMurry, Hamstra & Co., and more and more" to help Americans understand in Chicago just prior to the NARTB convention. concurred with by the other panel members: religion and can do more to "revitalize" the The session was sponsored by the Committee William T. Earls, general agent, Mutual Benefit country "than any other means," Mayor H. Roe for Competitive Television. Life Insurance Co.; J. C. Luhn, president, Bartle of Kansas City told NARTB manage- John G. Johnson, WTOB -TV Winston -Salem, Easterling Co.; Robert Jones, WFBR Baltimore, ment delegates Thursday. N. C., CCT chairman, declared that "basically Md., and Todd Storz, Mid- Continent Broad- Appearing as luncheon speaker, Mayor Bartle there is no uhf problem- rather it is an alloca- casting Co. asserted broadcasters "hold in the palm of your tion problem. There are many successful uhf Henry B. Clay, KWKH Shreveport, La., hand" the future of the nation, dependent on areas and uhf stations, which refute the claim chairman of the NARTB Radio Board, told the "your vision, courage and intelligence." that uhf is not a good service." session that "most of our troubles are behind Mayor Bartle presented NARTB President Mr. Johnson reported that 16 new members us. We don't have to guess where we're going; Harold E. Fellows and Henry Clay, KWKH joined the committee -whose goal is to force we are there, firmly established as the greatest Shreveport and NARTB Radio Board chairman, the FCC to decide on an "effective, nationwide, low -cost mass medium in the land." with golden keys to Kansas City and proclaimed all- channel television system" by June 1. Adherence to the NARTB standards of good them "honorary citizens." Host of the luncheon New members are, according to CCT: practice was urged by Walter E. Wagstaff, was E. K. Hartenbower, KCMO Kansas City KTAG -TV Lake Charles, La.; WTRI (TV) KIDO Boise, Idaho, chairman, Radio Standards and co- chairman of the convention committee. BROADCASTING TELECASTING April 23, 1956 Page 39 NARTB CONVENTION COVERAGE

day morning, A. Prose Walker, NARTB engi- NEW BROADCASTING TECHNIQUES FEATURE neering manager, told delegates that nationwide experiments by stations in use of remote CONVENTION'S ENGINEERING CONFERENCE control equipment have "proven to us that remote control is practical and applicable, as Highlights of 10th annual session include discussions concerning Day- well as satisfactory." light Savings Time film operation, automatic control systems, multi- Reports on experiments were read in a plexing, remote control and color tv. panel session including Henry H. Fletcher, president and general manager, KSEI Pocatello, DAYLIGHT Savings Time film operation, auto- reports are not yet available for public release, Idaho.; R. E. L. Kennedy, Kear & Kennedy, matic control systems and multiplexing, along there are indications of "three basic shortcom- consulting engineering firm; T. C. Kenney, with remote control, color tv and other topics, ings"-(1) need for "greater industry participa- chief engineer, KDKA Pittsburgh; R. W. Nay- highlighted discussions of the 10th Annual tion in forwarding the necessary data to the lor, manager of broadcasting engineering group, Broadcasting Engineering Conference in Chi- FCC, (2) standardization of measuring equip- General Electric (Canadian) Ltd.; Robert J. cago last week. ment and (3) for systematic analysis to deter- Sinnett, technical director, WHBF Rock Island, Interest in automation, as well as in video mine any trends in line-of-sight characteristics Ill.; Urlin Whitman, Gates Radio Co., and D. B. tape recorder and color tv developments (see of the signals." Williamson, broadcast systems engineer, Cana- separate stories), was obvious among engineer- At the same session F. E. Talmage, Broad- dian Westinghouse Co. Ltd. ing delegates. cast Transmitter Engineering Dept. of RCA Mr. Kenney claimed that "remote control Application of perforated tape or cards to and manager of its low-power transmitter de- of 50 kw stations is no different than or more am, fm and tv broadcast operations for auto- sign section, claimed that a number of station difficult than remote control of small power matic program control was described Thursday transmitters are 8 to 10 years old and stations, in fact it is easier." Mr. Kennedy by Alexander C. Angus, studio facilities engi- should be replaced with newer models. He noted, "We made our transmitter and antenna neering group, General Electric Co., which said there are "excellent" ones available for systems reliable, and now the least we can demonstrated its system at the NARTB equip- present stations as well as those contemplating do is let them alone." ment exhibit. new transmission. Speaking on Conelrad (control of electro- ABC-TV's Daylight Savings Time operation A "great use" for cordless microphones in magnetic radiations), Ralph Renton, U. S. for delayed video this summer was capped with radio and television was predicted by Adolph supervisor of the Emergency Broadcast Alert a formal announcement that the network will B. Chamberlain, chief engineer, CBS -TV. He System at FCC, warned that "this nation lives place new equipment for its system into effect showed film shots taken from CBS -TV's Per- under the threat of a devastating attack by the for the first time in Chicago April 29 when son to Person, allowing various unusual situa- Soviet air force." He added: DST becomes effective. The method will permit reduction of time to one hour for the preparation of live tv programs for rebroadcast and Philco to Test 'Audipage' At Political Conventions will permit recording of programs for unlimited "AUDIPAGE," time zone repeats on an hourly basis. personal radio receiver devel- film motion, with a pushbutton start and stop oped by Philco This arrangement entails recording, process- Corp. for use in broadcasting, operation that enables the insertion of film clips ing, chemical-mixing and projection rooms, and schools, hospitals and factories, will be given a into live telecasts with maximum ease and includes two single- system General Precision thorough field test at the forthcoming political smoothness, Philco spokesmen said. conventions, where - Lab 33mm recording consoles. Mechanics of ABC will use 30 "Audi pages" to maintain the operation were revealed by ABC-TV earlier communications between its this year. directing- producting personnel and its floor crews. ABC-TV's DST operation was described in The detail by Theodore B. Grenier, chief video device consists of an ear plug not unlike facilities engineer, ABC-TV, and William P. that of a hearing aid, connected by wire to a Kusack, chief engineer, ABC Central Div. ABC receiver about the size of a cigarette lighter weighting last year used in limited form the new system, and only an ounce. Sound is received patterned after the concept of DST tape op- by induction from a wire loop around the area desired cover, eration now common in radio, with film being to which may be a room or an used instead of tape. entire building, with no variation in volume There was conjecture, not during within the loop. Philco engineers explained raised the the actual session, that the method may that device uses only audio and not radio undergo frequencies further revamping next year, with the and therefore does not require an avail- FCC license to ability of commercial video tape devices (to operate. It neither produces interference nor is be manufactured by Ampex Corp. and subject to it. User must wear prob- the "Audipage" while ably others) for recording and playback. in the loop to receive any A major (and final) phase of message for him, with all messages audible to ABC-TV's DST all receivers. operation is to feed the Following the conventions, it network integrated will be put film and kinescope recorded on the market at a price of from programs, with $100 to $150 per film including 35mm and unit. 16mm prints, proj- ABC also ected at the same time. intends to use two 35mm and two 16mm Philco ABC engineers explained Cinescanner systems for conven- that from a record- tion film clips and ing standpoint, time differentials between highlight rebroadcasts, the the joint ABC-Philco announcement East and West Coasts were "no particular prob- said. System, introduced by Philo at the NARTB convention PHILCO's tiny, new personal receiver lem because a television film recording can be of 1953, features "cold light" and continuous is tried for size. made with plenty of time to process the film on using standard laboratory techniques." How- ever, as the time delay is reduced (time between tions. He noted boom, desk and hand micro- "To ask the question, 'Is Conelrad necessary?' recording process and playback), the film proc- phones have long hampered tv production. is the $64,000 question. To answer that ques- essing time is shortened. The longest time delay Ever since FCC authorized "multiplexing," tion with complete finality would require in- occurs during the Daylight Savings Time period field- testing of the development has continued formation from the Soviet Union." where there is a four -hour differential. with hundreds of receivers in different areas, Mr. Renton added that while Conelrad is Where there is only a one -hour delay, there Dwight (Red) Harkins, general manager of "far from perfected," the technique of broad- is lack of time between end of recording and KTYL Mesa, Ariz., told delegates. He described casting advance warning information on 640 start of playback to process the film, requiring multiplexing (transmitting sub -carrier to sub- kc and 1240 kc in times of emergency "is tv recording equipment to be in the same prox- scribers, utilizing fm transmission but without doing the job intended" and is "necessary." imity as film processing. Such a system has been interfering with the home fm signal) as an He lauded broadcasters for being a "major installed in the Chicago Daily News Bldg. for "important milestone" in radio broadcasting. factor in a successful Conelrad operation." ABC-TV. KTYL will complete tests with various anten- Automatic program log devices for logging, Harry Fine, chief of the Applied Propagation na types during the next month and be able to posting and billing chores as practices at Branch, Technical Research Div. of FCC, noted predict types needed for installation. Complete WCMW Canton, Ohio, were explained by a number of "significant studies" being made installations of stations are proceeding at the S. L. Huffman, president, and Clark Dozer, on propagation in the vhf and uhf bands deal- rate of two per week. station manager. ing with tv set interference. He said that while At an earlier session of Radio Day Wednes- A plea for a more nearly automatic adjust - Page 40 April 23, 1956 BROADCASTING TELECASTING 5ry aary feet... KLZ -TV éd Sweat 44 DENVERS

TELEPULSE

Again... Top 10 Non - Network Programs KLZ -TV 8 OUT OF TOP 10! Telepulse Mr. D. A. 26.3 KLZ-TV Guy Lombardo 25.6 KLZ-TV I Led 3 Lives 25.0 Station B and A.R.B. Studio 57 24.6 KLZ-TV Dr. Hudson 24.3 KLZ-TV Life with Father 24.3 KLZ-TV Life of Riley 24.3 KLZ-TV Agree! Highway Patrol 24.3 Station B Celebrity Playhouse 24.2 KLZ-TV Death Valley Days 22.6 KLZ-TV

Top 10 Network Programs KLZ -TV has most viewers Morning - KLZ -TV 6 OUT OF TOP 10! (Sign -on to 12 Afternoon (12 -6 n)- p.m.)- $64,000 Question 49.0 KLZ-TV Night (6 -11:00 p.m.) week long. Ed Sullivan 45.7 KLZ-TV -all I Love Lucy 45.4 KLZ -TV Perry Como 37.3 Station B December Bride 36.0 KLZ -TV KLZ -TV enjoys more George Gobel 36.0 Station B Studio One 35.7 KLZ -TV quarter hour first place Groucho Marx 34.0 Station B DENVER Your Hit Parade 32.7 Station B ratings than all other Playhouse of Stars 32.2 KLZ-TV Denver stations combined Morning- Afternoon- Night -all week long. Top 10 Non - Network Programs KLZ -TV has highest rated KLZ -TV 6 OUT OF TOP 10! local news Dr. Hudson 38.6 KLZ -TV daytime - Highway Patrol 34.1 Station B Life of Riley 31.0 KLZ -TV nighttime news- weather- Buffalo Bill, Jr. 27.8 KLZ-TV Sky King 27.8 Station C sports -syndicated shows. Annie Oakley 24.7 Station C Studio 57 23.7 KLZ-TV I Led 3 Lives 23.1 Station B Wild Bill Hickok 22.5 KLZ-TV Few TV stations, including those in 2 and 3 station markets, Guy Lombardo 22.4 KLZ-TV Science Fiction Theatre 22.4 Station C enjoy KLZ -TV's dominance in the 4- station Denver Market. Top 10 Programs We want YOU to have the KLZ -TV 8 OUT OF 10! complete Denver television story. Make it a point to call $64,000 Question 62.8 KLZ -TV your KATZ man or wire I Love Lucy 51.2 KLZ-TV Ed Sullivan 46.3 KLZ -TV collect -Jack Tipton, December Bride 44.7 KLZ -TV General Sales Manager, What's My Line 39.6 KLZ -TV KLZ -TV, Denver. TELEVISION Perry Como 39.2 Station B Dr. Hudson 38.6 KLZ -TV Disneyland 38.2 Station C Jack Benny 37.3 KLZ -TV Ford Spectacular 36.0 KLZ -TV

BROADCASTING TELECASTING April 23, 1956 Page 41 Summer '56 ... Good spot to be in!

' Vacations are great. For people. Not for sales. This Summer, keep sales at the high -water mark by keeping spot television on the job all Summer. The Armstrong Tire Company offers proof that there's money to be made in Summer spot. Hoping to boost Summer sales in the Galveston- Houston market last year, they put their entire budget into station breaks and one -minute announcements on KGUL -Tv. At Summer's end they found their sales had soared 40% above the previous Summer, and their cost for the entire campaign had averaged only 4.9 cents per thousand viewers! Said O. F. Holmes, regional distributor for Armstrong: `Our Summer campaign on KGUL -Tv not only boosted sales to an all -time high but helped create tremendous goodwill with both customers and dealers alike!"

Good reason why more than 400 national spot advertisers place Summer schedules on one or more of the 12 stations (and the regional network) we represent. And why, for you, Summer '56 will be ... Good spot to be in! CBS TELEVISION SPOT SALES

Representing: WCBS -TV New York, WBBM -TV Chicago, KNXT Los Angeles, WCAU -TV Philadelphia, WTOP -TV Washington, WBTV Charlotte, WBTW Florence, WMBR-TV Jacksonville, KGUL -TV Galveston - Houston, wxix Milwaukee, ICSL -TV Salt Lake City, KOIN-TV Portland (Ore.), and the CBS Television Pacific Network Ask to see our new "Summer '66" presentation. Call or write Clark B. George, 486 Madison Ave., New York.22, N.Y., phone PLaza 1 -2345.

.._. SOMETHING FOR THE BOYS

THE BRIGHTEST of conventions can use There was plènty of variety, from pirate a touch of feminine decoration. Last week's costumes to opera hose. All were there to NARTB session in Chicago was no excep- entice the busy broadcaster into a longer tion. Following its policy of telling all in look-like the young lady at left who offered its coverage of the convention, B.T on these a smile and a flower to those who passed the two pages presents a comprehensive sam- Caterpillar exhibit. The contrast with things pling of the cheesecake found in the Hilton. more technical was refreshing, as intended.

WJAR -TV Providence gave tie pins to conventioneers. Recipient: Lance Lindquist, McCann -Erickson vice president.

STANDARD ELECTRONICS CORPORATION QUALITY UNDER GLAS

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STANDARD Electronics eyecatcher came OPERA HOSE sold complete with self- explanatory copy. The cartoons at the miss is Pat Garber, WON -TV weather girl. UM &M exhibit.

RCA THESAURUS was offering keys this year as last, and finding CBS TELEVISION FILM'S treasure chest was presided over by these just as many takers. These two plied their trade in the exhibition comely pirates. Keys were distributed throughout the hotel; some fit h , in this case in the RCA equipment section. the lock on the chest. r-`- "HOLLYWOOD 'HOLLYWOOD MOVIE PARADE' MOVIE PARADE i'.Fp4Pi N T [ FRpSGa FOR IF U-ouw MIA/.. sCA[EN GEMS -. COLUMBIA ACWRtS

SCREEN GEMS' suite came equipped with two models, who, when not perched on the bar, were serving drinks from same to broadcasters inquiring about various properties.

VISITORS to the RCA color exhibit saw BROADCASTER Edward J. Uhler Jr. of THESE are the moments a conventioneer these two posing prettily before the camera KENS -TV San Antonio gets a lapel button remembers best -or least. Treasuring this and over a closed circuit receiver. They in the Associated Artists Productions' suite, one is Lew Smith of Edward Petry & Co., must have been attractive: WGN -TV Chi- where he and other delegates came to hear Chicago, while a guest in the KMTV (TV)- cago bought the whole chain. about the Warner Bros. packages. KMA Omaha -Shenandoah suite.

RAB'S contribution to the success of the TvB television billings DELEGATES were invited by three 6 -ft. models to learn more about presentation Wednesday was this blonde, whose sandwich board the GE automatic programming system. A blonde, brunette and invited all to hear the real lowdown on tv at the RAB radio clinic. redhead, they also plugged GE color. NARTB CONVENTION COVERAGE

ment of radio-tv sound signals was delivered by A. A. McGee Jr., studio facilities section, ELECTRONIC ELECTION BATTLE FORESEEN General Electric Co. He spoke on "Automatic Gain Control Devices in Audio Circuits." Presidential News Secretary James C. Hagerty and Democratic Na- Claiming that if the engineer's chore of having tional Committee radio -tv advisor J. Leonard Reinsch debate election- to keep the outgoing voice or sound at a nearly eering Both level balance could be accomplished auto- problems. are in accord that their parties are depending matically, studio and transmitter engineers on brief air campaign as operating procedure. would be free to perform other functions. THE 1956 presidential campaign will be heard cannot be construed as partisan political broad- Paul G. Wulfsberg, assistant research direc- on an electronic forum, NARTB convention tor, Radio traced casts. He cited the farm bill veto as an example, Collins Co., the development delegates were told Wednesday at a political vetoed of transistors in the consumer radio-tv set field "because the President felt it was not session. James C. Hagerty, President Eisen - a good bill." He way and pointed out it is entirely possible now to felt the same about Satur- hower's news secretary, and J. Leonard design day night's foreign affairs broadcast before the a completely transistorized studio and Reinsch, executive director of the Cox stations American remote system. He transistors not only Society of Newspaper Editors in claimed and radio-tv advisor to the Demorcratic Na- Washington. make equipment much but can increase smaller tional Committee, debated the broadcast issues When a political overall reliability. party wants equal time to and indicated their dependence on a brief reply to an administration speaker, he explained, tv -radio campaign. the decision is a matter for network decision. Mr. Reinsch observed that "no political can- "If the government ever makes that decision," ABC -TV AFFILIATES didate today can expect to be continuously he said, "I will be one of the first not to work successful without using the broadcast media." for the United States." SET ADVISORY UNIT He advised stations to develop close contacts Mr. Hagerty agreed with Mr. Reinsch that with candidates, reminding that "all congres- Sec. 315 needs overhauling to protect broad- Formation of group authorized sional investigations are headed by congress- casters from splinter parties. He pleaded with at meeting during Chicago men and senators who were candidates, pos- Democrats "to get off that air" after their con- NARTB convention. vention so the Republicans can start their session. PS toward creation of an ABC-TV affiliates The White House will supply news confer- `dvisory committee were taken last week as the ence and speech tapes to independent radio fliliates convened in Chicago in an April 15 stations if they supply a replacement reel, he eeting preceding the opening of the NARTB said, but explained there are no funds to supply nvention. film to independent tv Stations. The stations authorized formation of a com- ittee which will draft a charter and bylaws .r the proposed organization and also repre- Tv Underplays Its Own ent the affiliate body until the final organiza- on is formed. 'Clean House' -Shafto The committeemen chosen were the same ho also were assigned to arrange for ABC -TV NARTB and broadcasters must meet head -on 'ate representation in testimony before the the irresponsible and exaggerated attacks on tv nate Commerce Committee (see story page programming and commercials, G. Richard include Joe Bernard, WGR -TV Shafto, WIS -TV Columbia, S. C., and chairman uffalo; Don Davis, KMBC -TV Kansas City; of the NARTB Tv Code Review Board, told the J. ph Drilling, KJEO -TV Fresno, Calif.; NARTB tv membership Wednesday at the Chi- Joseph Herold, KBTV (TV) Denver; Fred S. cago convention. ouwink, WMAL -TV Washington; Harry Le- Mr. Shafto spoke at a special code session at o n, WLWA (TV) Atlanta; Robert Lemon, HAGERTY REINSCH which typical deletions from tv film programs (TV) Bloomington, Ind.; William Wal- were exhibited. "We have underplayed our sin- bridge, KTRK -TV Houston, and, as alternate, sibly in your area, in 1954, 1952 or 1950." cere efforts to keep our own house clean," he Joseph F. Hladky, KCRG -TV Cedar Rapids. After recalling how President Roosevelt had said. This group was selected by a five -man com- developed the fireside radio chat and how "There's no reason for us to apologize to the nÿittee headed by Walter M. Windsor, KCMC- President Eisenhower had opened the news public, to Congress, to the FCC, to the Federal TV Texarkana, Tex. Officials said late last conference to radio -tv coverage, he said the Trade Commission, to anyone, for the way we week they had not yet contacted the entire presidential veto of the farm bill last week are collectively presenting television program- group but already had enough acceptances to was definitely political in the opinion of Demo- ming and advertising." "give us assurance." crats and that equal time was sought for reply. He offered these suggestions to meet criti- Mr. Houwink was named acting secretary. The problem of splinter candidates must be cism and improve programming service: in- H will send out resolutions to the affiliates solved by updated legislation, he felt, asking tensify station promotion by code display; blend for their signatures and also will call a further for amendment of Sec. 315 of the Communi- the code into public service and civic activi- meeting of the committee within the next few cations Act. He urged stations to take a stand ties; send names and addresses of viewers who weeks to organize, elect a chairman and form on legislative proposals of this type and make send criticism to the station, which NARTB will subcommittees to draft charter and by laws their positions clear to legislators. acknowledge. and handle other functions. Mr. Reinsch thought the Democratic presi- In a review of the "pitch" problem, he de- n the April 15 meeting, the station officials dential candidate would be willing to meet with fined pitch as five minutes or more of solid als heard reports from John H. Mitchell, ABC the Republican candidate in a national tv de- commercial, usually containing exaggerated vi president in charge of the television net- bate and reviewed an NBC -TV plan to present prices and calling for fast action. Advertisers wo k, and heads of various ABC -TV depart- candidates in short split -screen debates on can sell the product effectively with announce- me ts. Today. So far the Republicans have not ac- ments instead of long commercials, he said, t the same time, ABC Radio affiliates were cepted a plan but Democrats are agreeable, he adding "the pitch program does not belong on television." hol ' g a similar meeting for reports from said, and noted that Ampex will supply audio Do Durgin, ABC vice president in charge of tape facilities to newsmen during the Demo- Over -commercialism can lead to more severe the radio network, and his key executives. cratic convention. government regulation, he said. Citing a 40% eceding the separate radio and television Clearance problems will be heavy for sta- growth in code subscription since he joined the sess ons, ABC President Robert E. Kintner had tions and networks, he said, emphasizing the board two years ago, Mr. Shafto said there are addçessed a joint meeting on ABC radio and demand for election -eve time. Possibly some 281 station members and three networks. He noted the industry tv plans and progress, and Leonard H. Golden - sensible local restrictions can be applied by has shown its determination to keep bait -switch son,tpresident of the parent American Broad- broadcasters, he suggested. copy off the air. Film clips deleted casting- Paramount Theatres, appeared briefly Mr. Reinsch contended that station executives from movies were displayed. They included a to greet the combined group and reiterate should keep informed on the issues and candi- suicide's body hanging AB -PT's confidence in, and support of, the dates and should study in a jail cell, profanity, lewd scene involving the political broadcast -neck ABCI management's plans. The affiliates, on catechism just revised by NARTB. low dress, cartoons and a belly dancer. mote n of Norman Kal, WAAM (TV) Balti- Mr. Hagerty argued that many radio -tv talks CONVENTION COVERAGE 1L mor , went on record commending the network. by the President, performed in line of duty, sr Continues on page 100 f Page 46 April 23, 1956 BROADCASTING. TELECASTING Photo by Fabian Bachrach "Hamm's 'Burling Bear' Teamed with KMTV's Sports Show Really Sells the Omaha Area"

. says ART LUND of Campbell- Mithun, Minneapolis

"This is the third year we've used KMTV," Mr. Lund said. "The reason -a sales and merchandising job that has made 'Hamm's . . . from the Land of Sky Blue Waters' a buy -word in Western Iowa and Nebraska." "According to the Hamm's distributor in Omaha," Mr. Lund added, "Hamm's sales have shown a steady, healthy increase ever since KMTV's Sport Show has been used." For years, KMTV has been first in the Omaha area -in ratings - national, regional, and local spot business ... and in color. Now as basic NBC in Omaha, KMTV is continuing this leadership. The latest TRENDEX (Jan. 2 -8, '56) shows that KMTV leads 54.5 to 45.5 from

12:00 to 6:00 p.m. and 52.3 to 47.7 from 6:00 to 8:00 p.m. KMTV MARKET DATA Population 1,536,800 So profit from the experience of many successful national adver- TV Homes 362,000 tisers. Contact KMTV or your Petry man today. Retail Sales ..$1,716,560,000 Buying Income 52,236,230,000 (Soles Mgt., May 10, 1955) COLOR TELEVISION CENTER NBC -TV i ABC -TV KffiTVCHANNEL OMAHA $ vrv....i.e by MAY BROADCASTING CO. Edward Petry & Co., Inc.

BROADCASTING TELECASTING April 23, 1956 Page 47 In cooperation with the stations we represent

JOHN BLAIR & COMPANY Building

We start our 24th year with greatly enlarged New York quarters... to keep pace with increasing use of spot by advertisers

The maintenance of Mass Produc- tion depends on Mass Selling. In turn, Mass Selling depends on Mass Communication. For many businesses, the most effective form of Mass Communication is Spot Broadcasting-either in radio, or television, or both. And because, in cooperation with the stations we represent, we have had a hand in the development of Spot Broadcasting to its present stature, the fact that John Blair & Company is 23 years old this month may be of more than passing interest to our industry, and to marketing executives who are coming more and more to rely on "spot" to provide the basic power to achieve their sales goals. sîss/M ggeg-- . 11 if / IIii 1 ! E ' 717! i 111111 .. Illlil111 . .. . 11 ....,IÌ111111 Ïitl¡I at 48th & Madison /mono (415 oseame um coo iillU'7tUtp. Madison Avenue) ...e...... , in the very heart of the world's advertising 418 capital the Blair companies will occupy the entire 6th floor starting April 30, 1956. PHONE NUMBERS (after 4/29) John Blair & Co. . . PL 3 -4250 Blair -TV TE 8 -5800 and BLAIR -TV are together for the future of Spot Radio and Television

In one sense, the progress of 23 years tions, for news and reports that often The soundness of this decision, can be told in statistics: affect their day -to -day farming de- which was participated in by our sta- April, 1933: Offices, 1; Staff, 3. cisions_ tions, has been amply proved by the April, 1956: Radio Offices, 10; TV In many ways, the farm market is selling records of the two organizations. Offices, 10; Staff, over 175. a specialized market. So in 1955 we Keeping Pace with "Spot" Behind the statistics stands the real established a Farm Department to story-of mutual understanding be- provide the specific farm -and -radio As the number of advertisers using tween station and representative - data that marketing executives need. spot has continued to grow, our two of policies determined and problems sales organizations and facilities ex- solved in terms of building the indus- Interpreting Radio to Business panded accordingly -in order that try as a whole. As recently as last year, it was appar- increased traffic could be handled with For mere length of station -list has ent that too many business men did no slow -down of service. In New never been one of our goals. Stations not have Radio in proper focus. They York, for example, we took in 1951 we represent have been those we could failed to realize that, through alert what seemed enough space to handle work with, not simply work for. local-interest programming, major our expansion plans for ten years. stations are doing a better selling job Now, because of the increases in spot We have shared in their progress - before. radio and the tremendous surge of and they in ours. than ever To develop a clearer understanding spot - volume in television, our ten - Key Factor in Station Income of Spot Radio as a selling force, we year goals have been passed in less than five. For years, Network Affiliation was the undertook a five -month educational most vital consideration for a radio campaign. These advertisements ran So at the end of this month we station. But today -now that spot in the New York Herald- Tribune so move into quarters 44 percent larger, revenue for stations has out-distanced as to reach thousands of executives in a new air- conditioned building at network revenue many times over, who would have no occasion to read 415 Madison Avenue ... right in the the naming of a national representa- the excellent business papers in our heart of the advertising capital of tive is a much more important choice. field. Response to and results of this the world. have been most encouraging. The broadcast medium has reached project its maturity -and it requires mature judgment in selling. In today's intense Need for Separated - Selling Yes, anniversaries can serve a useful competition for advertising dollars, it In television's early days we recog- purpose, far beyond staging pictures takes seasoned salesmen, backed up nized, as did our stations, that it was of a president puffing at xx candles by modern facilities in Research and competitive with radio. It was logical on a birthday cake. They furnish a Sales Development, to do justice to that these two competitive media be timely opportunity to review and re- the selling of a major station. represented by completely independ- state basic principles that provide the ent sales organizations -each concen- foundation for future development New -a Farm Department trating on its own medium. So in 1948 and to pledge that -as we enter our Take the farm market, for example. Blair -TV was established, a separate 24th year -our two sales organiza- Radio is essential to the modern organization devoted entirely to tele- tions and the stations we represent farmer and his wife. They rely on it vision- actually television's first ex- will continue building together for the for weather -data, for market quota- clusive national representative. future of spot radio and television.

JOHN BLAIR BLAIR -TV AND COMPANY Television Radio Exclusively Exclusively

National Representatives of Major- Market Stations Offices in Principal Cities Coast -to -Coast ADVERTISERS & AGENCIES

through storage of signal capacity would burst INSTANTANEOUS RATING SYSTEM CLAIM about 20 watts in each reply transmission. Each reporter unit installed on a home re- MADE BY WEST COAST AGENCY EXECUTIVE ceiver would cost about $100, Mr. Wood told B.T. Instead of paying the home resident as Lennen & Newell's Benjamin Potts announces development of Tele- Nielsen does, he said, Telerad is considering rad, electronic setup said capable of delivering qualitative and offering free servicing and repair parts for the count of audience every 30 seconds. home receiver. quantitative Mr. Potts said the Telerad system may also DEVELOPMENT of a new electronic audience special receiver at the communications center be important to the industry in reappraising rating system for television and radio, which and fed to computers for the respective pro- radio as an advertising medium, since the re- instantaneously will present both quantitative gram channel. The computer then supplies on porter unit will work on home radios, portables and qualitative analyses of the audience every tape or card an analysis of the audience at that and auto sets. He said radio is not accurately 30 seconds during a program, was described moment. The analysis shows how many are surveyed now because existing survey systems Thursday to BT by Benjamin R. Potts, vice listening and can break down the complete are not of sufficient scope. president and manager of the Los Angeles office sample by individual units so that a qualitative Messrs. Miller, Katz and Wood began development of 18 of Lennen & Newell. study by economic or other sample strata is Telerad about months ago. possible. Construction of the Behlman prototype began Devised by Robert Miller, professor of six months ago. at the U. of Southern California; Mr. Behlman explained that each Telerad marketing Mr. Potts said he has made a telephone George Wood, engineer, and Gerald Katz, recorder unit transmits its information in a presentation to CBS Inc. President Frank Stan- statistician, with Hughes Aircraft Corp., both brief consecutive instant during the 30- second ton and that Howard S. Meighan, vice president audience analysis system is based on the new reporting cycle, with the transmission timing in charge of the western division of CBS -TV, to con - artime- developed radar principles precisely keyed by the central synchronizing has viewed a demonstration. Mr. Potts recalled sample the tv or radio audience and nuously signal. He said 1,000 reporting units in Los that Dr. Stanton about a decade ago began viewing or listening among the how who is Angeles could be sampled accurately for all work toward an instantaneous audience meas- ample and the program to which they are seven channels within each 30- second cycle as urement system (IAM). uned. a result of electronic advances achieved in radar Others who have seen a demonstration in- Potts, who plans to from his experience. Mr. resign clude John K. West, NBC Pacific Div. vice 1 to devote full to gency post May time the Mr. Behlman said a special allocation would president, and Thomas W. Sarnoff, the division's development and possibly other agency ew have to be obtained from the FCC to operate director of production and business affairs. Mr. ork, said both NBC and CBS have expressed the system and felt that a sharing arrangement Samoff is said to have presented the system to terest in the system and that a cost analysis on unused uhf frequencies would work well. his father, Brig. Gen. David Samoff, RCA under way to present to NBC for full -scale He said the Telerad reporter unit on the home board chairman, when Gen. Sarnoff was en- eld testing of the device. The test would be receiver would operate at about 1 watt but route to Hawaii several weeks ago. r ade in Los Angeles. Prototype unit has been developed by Behl an Engineering Lab, Burbank, Calif., where emonstrations are being shown to networks, ncies and others. CAKE MIXES IN MINNEAPOLIS -ST. PAUL TV Possible AAAA Project Mr. Potts envisions the system as the broad - t media's combination answer to the Audit WHOSE COMMERCIALS ureau of Circulation and Starch Reports of GET MOST EXPOSURE? e publishing field. He told BIT that agency Hooper Index i quiries show that the system is considered as of Broadcast Advertisers (Based on Broadcast Advertiser, Reports' monitoring) a potential advertising project which the Ameri-

Assn. of Advertising Agencies could under - NATIONAL (NETWORK) INDEX . . . t e. Hooper Index Messrs. Miller, Wood and Katz are organiz- Network Total Commercial of Broadcast i g a corporation tentatively called Telerad Rank Product & Agency udit of Broadcast. Mr. Potts is representing Shows Network Units Advertisers 1. lerad in promotion of the system and in se- Pillsbury (Leo Burnett Co.) 5 1 6 122 curing financial backing. 2. Betty Crocker (BBDO) 4 1 It is estimated about $5 million would be 5 52 required to install some 20,000 Telerad recorder HOW THEY COMPARE IN MINNEAPOLIS units in home tv receivers throughout the U. S., -ST. PAUL . . . although it is expected that the installations Hooper Index w uld be made 100 units at a time in any given Network Total "Commercial of Broadcast m ket until a proper sample size is achieved. Rank Product and Agency Shows Stations Units" Advertisers I tial concentration will be on television be- 1. Pillsbury (Leo Burnett Co.) 1 ca se of the bigger economic stake of the ad- 5 6 110 ve "ser. 2. Betty Crocker (BBDO) 4 1 7 73 r. Potts said he understood that the A. C. 3. Dromedary (Ted Bates & Co.) 2 10 59 N lsen Co. has only 68 Audimeters installed in the Los Angeles market and about 850 units The Hooper Index of Broadcast Advertisers is a measure of the extent to which a na tonally. sponsor's commercials are seen or heard. Each commercial is assigned a number of elerad technically works like this, according "commercial units," according to its length.* This number is then multiplied by the audi- to Lewis Behlman, head of the Burbank en- ence rating attributed to that commercial. ** When each commercial has thus been evalu- gineering firm. ated, the results for all commercials of each sponsor are added to form the HIBA. For A central communications center is estab- further details of preparation, see the basic reports published by C. E. Hooper, Inc.. lished. In Los Angeles it will be atop Mt. Broadcast Advertisers Reports Inc. and American Research Bureau Inc. Above summary Wilson, where the transmitters of the seven is prepared for use solely by BROADCASTING TELECASTING. No reproduction permitted. local tv stations are located. Here a battery "Commercial Units ": Commercials of electronic computers is set up are taken from the monitored reports published by for each pro - Broadcast Advertisers Reports Inc. A "commercial unit" is defined as a commercial exposure gralm channel in the area. The center of more than 10 seconds but usually not more than one minute transmits units" in duration. Four "commercial a high frequency synchronizing are attributed to a 30- minute program, and in the same proportion for progams of other signal to the lengths. A "station identification" equals one -half "commercial unit." Telerad reporter units attached to the tv Audience ratings for television, both national and local, receiv- Research Bureau are those published by American ing sets in the sample homes. The synchroniz- Inc. Those for radio are the ratings of C. E. Hooper Inc. In the case of station breaks the average of the ratings for the preceding and following time periods is used ing signal triggers each Telerad recorder unit wherever feasible; otherwise, the rating Is that of either the preceding or following time to transmit at a pre -set instant what program period, normally the preceding. In the above summary, monitoring of networks for national report and Minneapolis channel it is tuned to. Paul for local report occurred Feb. 20 -26, 1956. -St. TltiIs reply transmission is picked up by a Pag 50 April 23, 1956 BROADCASTING TELECASTING Q: What would you say WNCT's highest 5 New York doctors Pulse will read in any quarter day or nite? and 5 more Doctors of High Pulse (Phd's) A: 54.5 with Madison Avenue backgrounds (MA's) knew it even before it was PROVED by the The staff of prize- winning physicians listed specialists from the Pulse, Inc. below were most accurate in their diagnoses. We congratulate them! WNCT IS FIRST IN ALL EASTERN CARO- And we'd love to have YOU examine us and minute of every hour LINA during every check our Pulse. Dr. John E. Pearson can of every day. show you our national Case History, and Dr. Several weeks before our Pulse was taken, Jim Ayers has the chart on us in the south- we consulted 400 agency Pill- Pushers and east. asked them: We feel just fine, thank you! Q: How many quarter hours is WNCT a- head in 19 counties 9,tra of Eastern Carolina? WNC T channel 9 PRIMARY Ces OF 316,000 watts fell time A: 464 -which is ALL A. Hartwell Campbell, Gen. Mgr. of them! JOHN E. PFARSON CO., NAPE. REP. JAMES S. AYERS, S.F. REP., ATLANTA

1st- Thomas J. Glynn 2nd -Bill Murphy 3rd -William J. Stenson 4th -10th -Charles F. Theiss, Ted Bates; J. Walter Thompson Benton & Bowles Campbell -Mithun Edmond C. Semel, Compton; Watts Wacker, D. P. Brother; Tom Carson, Compton; Nick Wolf, Leo Burnett; Gerald Eckhart, Cargill & Wilson; Charles Willard, McCann -Erickson.

BROADCASTING TELECASTING April 23, 1956 Page 51 ADVERTISERS & AGENCIES

Ratings Do Not Indicate LATEST -RATINGS Selling Power, Ascher Says HIGH RATINGS and mass audiences do not NIELSEN

necessarily mean mass sales. So says Sidney TOP TV SHOWS ( TWO WEEKS ENDING MARCH 26, 1956) H. Ascher, president of Teen -Age Survey Inc., }Total Audience Net- No. of No. of Homes private research organization, who last Wednes- Rank Program Sponsor Agency work Stations Day 6 Time Reached (000) day addressed the Retail Club, New York City I. I Love Lucy Procter & Gamble Biow CBS 154 Mon., 9 -9:30 17,304 Community College of Applied Arts and General Foods Young & Rubicam 2. 564,000 Question Revlon BBDO CBS 164 Tues., 10.10:30 17,199 Sciences. 3. Ed Sullivan Lincoln -Mercury Kenyon & Eckhardt CBS 186 Sun., 8 -9 17,094 4. Academy Awards Oldsmobile Div. D. P. Brother NBC 131 Wed., 11:30 p.m.- Charging that ratings and their sociological of General Motors 12:15 a.m. 16,251 effect on all parties concerned -sponsors, agen- 5. Disneyland American Motors Geyer & Brooks ABC 178 Wed., 7:30 -8:30 15,374 cies, talent and "everyone in Smith, French & the business" - Dorrance are reflected in the actual construction and Amer. Dairy Assn. Campbell -Mithun performances of tv shows, Mr. said in Derby Foods McCann- Erickson Ascher 6. Max Liebman Oldsmobile Div. D. P. Brother NBC 126 Sun., 7:30 -9 14,216 many cases programming is "so overwhelming Presents of General Motors that sponsor identification is lost." 7. Jack Benny Show American Tobacco BBDO CBS 174 Sun., 7:30 -8 14,180 Thanks to Co. the "rating bugaboo," Mr. Ascher stated, "the 8. December Bride General Foods Co. Benton & Bowles CBS 181 Mon., 9.30.10 14,110 sponsor wants his show to hit the top right 9. Perry Como Armour Tatham -Laird NBC 81 Sat., 8 -9 13,900 Dormeyer John W. Shaw 82 off the bat." This, he felt, hampers the indus- Gold Seal Campbell -Mithun 86 try, for instead of serving as "a guide," ratings International Foote, Cone & Belding 90 Cellucotton Prod. have become "the master" of the art. Noxzema Chemical Sullivan, Stauffer 95 Colwell & Bayles The solution, Mr. Ascher felt, lays in tailor- Toni Co. Weiss & Geller 91 ing the program and aiming it directly at the 10. Dragnet Liggett & Myers Cunningham & Walsh NBC 169 Thurs., 8:30 -9 13,584

people the advertiser wants to reach, as in You Bet Your Life DeSoto Div. of BBDO NBC 157 Thurs., 8 -8:30 ( See the manner of magazine advertising, where Chrysler RBelowat ings Private Secretary American Tobacco BBDO CBS 174 Sun., 7:30 -8 ( sponsors "go into magazines with limited cir- Co. culation in preference to mass- circulation mag- *Average azines . . ." paying higher rates, knowing }% t% but Audience Total Average they "attract just the people who are interested Rank Program (000) Rank Program Audience Rank Program Audience

in and will buy what they offer." 1. I Love Lucy 16,602 1. I Love Lucy 51.1 1. I Love Lucy 49.1 2. 564,000 Question 15,865 2. 564,000 Question 51.0 2. 564,000 Question 47.1 3. Ed Sullivan Show 14,286 3. Ed Sullivan Show 51.0 3. Ed Sullivan Show 42.6 4. December Bride 13,233 4. Academy Awards 47.6 4. Jack Benny Show 39.7 Religious Broadcasters Inc. 5. Jack Benny Show 13,163 5. Disneyland 45.3 5. December Bride 39.5 6. Academy Awards 12,776 6. Jack Benny Show 42.8 6. Academy Awards 37.4 7. Dragnet 12,671 7. Max Liebman Presents 42.4 7. Dragnet 37.1 Hits Stand of Church Council 8. Disneyland 12,531 8. December Bride 42.1 8. Disneyland 36.9 9. You Bet Your Life 12,145 9. Perry Como Show 42.1 9. You Bet Your Life 35.6 AN EFFORT by the National Council of 10. Private Secretary 11,829 10. Dragnet 39.8 10. Private Secretary 35.6 ( }) Churches of Christ in the USA to eliminate Homes reached by all or any port of the program, except for homes viewing only 1 to 5 minutes. paid -time religious programs [BT, March 12] (t) Homes reached during the average minute of the program. was protested in a unanimous action by the PROGRAMS (TWO WEEKS ENDING MARCH 10, 1956) National Religious Broadcasters Inc. at its Net- No. of Day & Time }Homes annual convention in Cleveland. Rank Program Sponsor Agency work Stations (all p.m.) (000) The NRB said the National Council "does Evening, Once -A -Week I. Two for the Money P. Lorillard Lennen & Newell CBS 203 Sun., 8:30 -9 1,974 not speak for all the Christians of America" 2. Our Miss Brooks Toni North Adv. Agency CBS 203 Sun., 8 -8:30 1,974 and added that "more than 20 million members 3. Dragnet Anahist Ted Bates NBC 174 Tues., 8 -8:30 1,786 4. You Bet Your Life DeSoto BBDO NBC 194 Wed., 9 -9:30 1,786 are in various Protestant churches not affiliated 5. News & Gene Autry William Wrigley Ruthrauff & Ryan CBS 191 Sun., 6-6:30 1,739 with the National Council." 6. Godfrey Scouts Lipton Young & Rubicam CBS 160 Mon., 8:30 -9 1,692 7. Edgar Bergen 20th Century -Fox (not on air that time period) 1,645 The National Assn. of Evangelicals, which 8. Edgar Bergen CBS Columbia Ted Bates CBS 200 Sun., 7 -8 1,551 9. People Are Funny RCA Kenyon & Eckhardt NBC 176 Thurs., 8 -8:30 1,551 is composed of 40 different denominations, 10 10. Edgar Bergen Anahist Ted Bates CBS 200 Sun., 7 -8 1,504 conferences of denominations and more than Evening, Multi- Weekly 1. One Man's Family Anahist Ted Botes NBC 185 Mon., -Fri., 7:45 -8 1,645 1,000 independent churches, has endorsed the 2. News of the World Miles Labs Geoffrey Wade NBC 194 Mon. -Fri., 7:30 -7:45 1,551 3. Lowell Thomas United Motors Campbell-Ewald CBS 198 Mon: Frl., 6:45 -7 1,363 NRB action. Service Div. of General Motors Weekday $400,000 for Promotion Drive 1. Young Dr. Malone Cheseborough -Ponds J. Walter Thompson CBS 112 Tues & Thurs., 2,162 1:30 -1:45 A BUDGET of $400,000 has been set aside 2. Helen Trent Pharmacal Doherty -Clifford CBS 186 Mon. & Wed., 2,162 for television, radio and newspapers to acquaint Steers & Shenfield 12:30 -12:45 3. Helen Trent Phormacal Doherty-Clifford- CBS 186 Fri., 12:30.12:45 2,162 consumers with its movie -grocery promotion Steers & Shenfie)d 4. Guiding Light Procter & Gamble Compton CBS 143 Mon.-Fri., 1:45 -2 2,115 tie -in, Cinema Diorama Advertisers, New York, 5. Helen Trent Carter Ted Bates CBS 203 Tues. & Thurs., 2,068 announced last week [BT, March 26]. Prod- 12:30 -12:45 6. Wendy Warren General Foods Young & Rubicam CBS 190 Fri., 12 -12:15 2,068 ucts signed for the campaign are Consolidated 7. Ma Perkins Procter & Gamble Dancer-Fitzgerald- CBS 137 Mon.-Fri., 1:15 -1:30 1,974 Sample Cigar Sales Co., Borden's instant coffee, 8. Wendy Warren Philip Morris Biow-Beirn -Toigo CBS 191 Tues. & Thurs. & 1,974 Borden's Starlac, Scott facial tissue, Good Luck Mon. & Wed. alt. weeks, 12 -12:15 margarine, Hoffman's beverages and Ipana 9. Wendy Warren St. Brands Ted Bates CBS 190 Mon. & Wed. & Tues. 1,974 & Thurs. alt. toothpaste. Eleven additional products are ex- weeks, 12.12:15 pected to sign shortly. The current schedule 10. Young Dr. Malone Cheseborough-Ponds J. Walter Thompson CBS 1:30 -1:45 Wed & Fri., 1:30 -1:45 1,927 }Homes reached during all or part calls for spots on all local stations. There are any of the program, except for homes listening only 1 to 5 minutes. For 5- minute programs, homes 1 in listening minute or more are included. 189 movie theatres cooperating the campaign. NOTE: Number of homes is based on 47,000,000, the estimated March, 1956, total United States radio homes. Copyright 1956 by A. C. Nielsen Co. C -P to Share Cummings Show VIDEODEX COLGATE- PALMOLIVE Co., New York, will TOP 10 SPOT SHOWS* MARCH 1 -7 begin sharing sponsorship of The Bob Cum- Tv No. Tv No. mings Show on CBS -TV (8 -8:30 p.m. EST), % Tv Homes of % Tv Homes of Name of Program Homes (000's) Cities Name of Program Homes (000's) Cities effective May 3. The program will continue 1. Dr. Hudson's Secret Journal 7. Count of Monte Cristo (TPA) 16.2 1,951 46 -TV) to be sponsored by R. J. Reynolds Tobacco (MCA 18.8 4,015 105 8. The Man Called X (Ziv) 16.1 1,967 44 2. I Led Three Lives (Ziv) 18.0 .5,425 120 9. Kit Carson (MCA -TV) 15.6 823 30 Co. on alternate Thursdays. Both R. J. Reyn- 3. Eddie Cantor (Ziv) 17.5 1,019 44 10. Science Fiction Theatre (Ziv) 15.5 4,922 126 4. Highway Patrol (Ziv) 17.3 6,290 165 Appearing in a minimum of 20 markets. olds and Colgate -Palmolive are handled by 5. Liberace (Guild) 17.1 3,415 78 William Esty Co., New York. 6. Badge 714 (NBC -TV) 16.5 4,603 117 Copyright, Videodex Inc.

Page 52 April 23, 1956 BROADCASTING TELECASTING .,tij,r ,

e,rXXXI

g . NEW CHAPTER IN S R.

dice 1925, thé voice of WRVA Radio has been an inseparable part of the Richmond scene. And public regard has earned WRVA Radio the warmest welcome in Richmond

homes . . a the firmest place in Richmond tradition.

0'G ow, rooted in 31 years of acceptance, the same high standards of management, skilled personnel, and creative talent bring a new television station to the people of Richmond. With WRVA -TV, a new chapter enhances a history of unique service over three decades old. On 29, 1956, WRVA -TV is the air April WRVA-TV, a full -time operation, with a complete sched- represented by Harrington, ule of CBS programs, ingenious local origina- Righter and tions -and the assurance of a hearty response Parsons, Inc. from Richmond viewers.

WRVATV Richmond, Va. CBS Basic Channel 12

C. T. Luse, President Barron Howard, rice President and General Manager James D. Clark, Jr., Salti Manager

23, 1956 Page 53 BROADCASTING TELECASTING April WAAMTV Gets

TWO FILM CHAINS MODIFIED! Picture above shows SPARE CAMERA! Simplicity and small size of RCATK -21 modernized WAAM -TV film projection room. The RCA make it practical to keep a third camera on hand as a spare. TK -21 Vidicon Cameras are mounted on TP -11 Multi- This allows either film chain to be quickly returned to service plexers. One TP -16 Film Projector, one 35 mm slide pro- in emergencies and provides station clients with this assur- jector and an opaque projector are used with each camera. ance of continuous programming. The two independently operated chains increase ease of operation and provide preview and auditioning facilities.

MINOR CHANGES IN CONTROL ROOM! Second and SIMPLE RACK ADDITIONS! Closeup of the two cabinet third monitors from left are the vidicon master monitors. racks containing auxiliary and power equipment for the two Their housings also enclose the camera control panels. vidicon film cameras. Only the vidicon control chassis and Installation was relatively simple since the station's original vidicon deflection chassis (top and next to top panels in each film monitors and housings were used. No changes in ar- rack) had to be installed in each chain. Power supplies rangement were required -vidicon control panels being sub- were already part of original equipment. Racks are readily stituted for control panels of the iconoscope cameras. accessible for setup, adjustment and maintenance.

Page 4 April 23, 1956 BROADCASTING TELECASTING Better Picture Quality

by Replacing Iconoscope Film Cameras with RCA Vidicon Film Cameras

WAAM-TV, Baltimore, has replaced its iconoscope film STATION SAVINGS ON CONVERSION cameras with RCA Vidicon Film Cameras is and obtain- WAAM -TV's purchase and installation of two RCA ing much improved pictures at lower operating cost. Vidicon chains shows how operating cost can be reduced WAAM -TV's two iconoscope film camera chains had by modernization of existing equipment. The economy been in operation for over six years. During that time a afforded by using existing iconoscope auxiliary equipment number of improvements in original circuitry had been -master monitors, console housings and power supplies incorporated to boost iconoscope performance. -permitted expanded station versatility through the use of two multiplexers with two vidicon chains. Since no VIDICON PERFORMANCE INVESTIGATED changes in arrangement were required in the master control room (vidicon remote control panels were improvement In their search for further WAAM -TV merely substituted for the control panels of the icono- engineers inspected one of the first RCA Vidicon chains scope cameras) actual installation was simplified, allow- at Camden. They immediately noted performance that ing greater ease of operation. surpassed the iconoscope chain in almost every respect ... marked improvement in gray scale, tremendously AGENCIES APPLAUD IMPROVED QUALITY increased signal -to -noise ratio, improvement in resolu- The quality of WAAM -TV's film reproduction has re- tion, elimination of shading signals, and provision for ceived hearty endorsement from advertising agencies automatic black level control. who appreciate its sales effectiveness. Their comments have stressed the "snap," clarity and live effect noticeable TESTS PROVE VIDICON SUPERIORITY in WAAM -TV film presentations. This praise, from men who make it their business to recognize top performance, Actual operating comparisons were made by WAAM -TV is the final proof of "RCA Vidicon quality." engineers by running several of the station's own films vidicon Ben on both the iconoscope and chains. Says You, too, can transform film shows and commercials that Wolfe, WAAM -TV's Director of Engineering, "The are just "getting by" into sparkling, life -like hits! Do it reproduction from the vidicon chain was superior in with an RCA Vidicon Film Camera System ... conven- each instance, with a minimum of operating effort." As iently and economically. Ask your RCA Broadcast Sales a result of this demonstration WAAM-TV decided to Representative for complete details. In Canada, write modernize with vidicons. RCA Victor Ltd., Montreal.

RADIO CORPORATION of AMERICA

BROADCAST AND TELEVISION EQUIPMENT CAMDEN, N. J.

BROADCASTING TELECASTING April 23, 1956 Page 55 ADVERTISERS 8. AGENCIES

POLITICAL TV SEEN AS BIG CHALLENGE Stations, representatives and political parties to treat them as major advertisers. There is no question that many advertis- agencies must realize that ers locally are feeling the pinch of high televi- Advance Schedule campaign commercials consti- sion costs and would welcome the opportunity Of Network Color Shows of allowing a certain number of their time tute 'serious and important' EST) periods to be used by political parties, divided (All times business, Lloyd G. Whitebrook equally, or course, as long as they could retain CBS -TV tells Assn. of Advertising Men their hold on their particular time segments. & Women in New York. With the increasing costs of time and produc- April 26 (8:30 -9:30 p.m.) Climax, Chrys- tion, he might welcome a six -week relief in the ler Corp., through McCann- Erickson. THE SOONER television stations, representa- fall provided his station did not take away his April 28 (7 -7:30 p.m.) Gene Autry Show, tives and agencies realize that political tv is a discounts and other credits. What's more, sta- William Wrigley Jr. Co., through Ruth - serious and important business -"one that de- tions have found that in the heat of a campaign, rauff & Ryan (also May 5, 12, 19, 26). Serves the same serious attention as any major a candidate's presentation is often a very good May 5 (9:30 -11 p.m.) Ford Star Jubilee, advertiser" -the easier their jobs will be. audience builder. Intelligent advertisers, when This conclusion was reached in a talk last "This Happy Breed," Ford Motor Co., talked to on this basis, are more than willing to through J. Walter Thompson. Tuesday by Lloyd G. Whitebrook, vice presi- cooperate. dent of Kastor, Farrell, Chesley & Clifford, be- May 10 (8:30 -9:30 p.m.) Shower of stations, fore the Assn. of Advertising Men & Women "The sooner station representatives, Stars, Chrysler Corp., through McCann- New York. Mr. Whitebrook has been active and advertising agencies realize that political tv Erickson. is a serious business, an important business, and nce 1948 in political advertising, aiding in May 24 (8:30 -9:30 p.m.) Climax, Chrys- one that deserves the same serious attention as mpaigns of Harry S. Truman, Adlai Steven - ler Corp., through McCann -Erickson. on, New Jersey Gov. Robert B. Meyner, New any major advertiser, the easier their own jobs will be. York Mayor Robert Wagner and others. He NBC -TV lso is radio and tv consultant to the State of "But a word of warning, no one has ever ew York. proved to the American public that you can sell April 23 -27 (5:30 -6 p.m.) Howdy Doody, Here are some excerpts from his last week's a political candidate in the same manner as a participating sponsors (also April 30-May dress: tube of tooth paste. Furthermore, if it could 4, 7 -11, 14 -18, 21 -25, 28 -31). "The advertising agency became important in be done, it should not. April 24 (8 -9 p.m.) Milton Berle Show, litical campaigns when television took the "The ordinary techniques sometimes em- Sunbeam, through Perrin -Paus, RCA and olitician figuratively off the platform and into ployed in a product approach do not necessarily Whirlpool, through Kenyon & Eckhardt e television studio. No other single means of belong in a political campaign. To sell the tube (also May 15). mmunication, with the exception of a per - of tooth paste requires, perhaps, a different April 24 (9:30 -10:30 p.m.) Playwrights nal visit by a candidate, has had such a approach. Most definitely, however, a very '56, "Center of the Maze," Pontiac Div. arked effect on voting habits... . different sense of responsibility is required in of General Motors, through MacManus, "In the last few years, as candidates per - selling, if you will, something so closely related John & Adams. itted themselves to be counselled by corn - i to the welfare of the public, the nation and the April 26 (3-4 p.m.) Matinee, participating tent advertising agencies, they began to world. sponsors (also April 30 4, 7 r aline they had been invited into someone's -May May -11, 1 "Attempts can certainly be made to wrap 14 -18, 21 -25, 28 -31). living room when they used television. Con- Mr. Candidate in a polyethylene box, mark April 29 (9 -10 p.m.) Alcoa Tv Playhouse, sequently, changes of pace became extremely him as the giant economy size and place him . "Paris and Mrs. Perlman," Alcoa, through important... on the market with a great deal of hoopla and Fuller, Smith & Ross. Variation in Buying fanfare. But let's not forget that advertising's success with a product is measured by the re- April 30 (8 -9:30 p.m.) Producers Show- "As a result there has been a consequent peat sale product must perform. The case, "Dodsworth," Ford Motor Co., c ange in the time -buying pattern. In the past, -the public can be sold once but the sale must be through Kenyon & Eckhardt and RCA, t e candidate, his political committee, or his enduring lest we do ourselves and our through Kenyon & Eckhardt, Al Paul, a vertising agency would simply find out when country a great disservice. we, Lefton and Grey. al station had available time and arrange his Because in the agency business, are May 3 (10 -11 p.m.) Lux Video Theatre, rally to coincide. In the past few years, the good salesmen, we must guard against blue sky claims there's no Lever Bros., through J. Walter Thomp- realization has come that it is necessary to ... Federal Trade Commission in political advertising, son. reach an audience in much the same a just manner our conscience." commercial sponsor seeks to obtain coverage. May 6 (3:30 -4 p.m.) Zoo Parade, Mu- "Complications, however, make this a rather tual of Omaha, through Bozell & Jacobs. difficult problem for the political party because May 6 (4 -5:30 p.m.) Hallmark Hall of time purchasing is done in only a short calendar GOP PLANS HEAVY Fame, Maurice Evans Presents "Cradle period rather than on year -'round. Further com- Song," Hallmark Cards, through Foote, plications set in because it is relatively impos- USE OF SIMULCASTS Cone & Belding. sible to put together state networks without THE Republican National Committee plans May 12 (9 -10:30 p.m.) Max Liebman costly pre -emptions and costly additional cable to use 15 half-hour network simulcasts and 35 Presents, "Music of Gershwin," Oldsmo- charges. Consequently, political committees five -minute periods, mostly simulcasts, for the bile, through D. P. Brothers. have become important spot buyers. . 1956 election campaign, L. Richard Guylay, May 20 (7:30 -9 p.m.) Sunday Spectacu- "In most cases, stations have been reluctant public relations director, told GOP leaders in lar, participating sponsors. tg sell political time in choice periods, prefer- Washington Monday. May 21 (7:30 -7:45 p.m.) ring to make available those unsold pieces of Gordon MacRae Addressing a closed Show, Lever Bros. through BBDO (also late evening or early morning time. It is here session of Republican leaders May 28). that the agency representing a candidate or a from the 48 states, four territories and the committee must exert the same kind of pres- District of Columbia at a two -day meeting May 22 (7:30 -7:45 p.m.) Dinah Shore sure and the same kind of conscientiousness in the Sheraton Park Hotel, Mr. Guylay gave Show, .Chevrolet Motor Div. of General the that would be exerted if the sponsor were a delegates a glimpse of the party's planned Motors Corp., through Campbell-Ewald use of radio and tv in the (also May 24, 29, 31). year -'round advertiser... . overall campaign strategy. "Actually, the station must face up to a May 28 (8 -9:30 p.m.) Producer's Show- responsibility that voters must get an oppor- Mr. Guylay also said the national committee case, "Bloomer Girl," Ford Motor Co., tunity to see and hear both sides of important would make available for use by local and state through Kenyon & Eckhardt and RCA issues. Wise purchase of time dictates that GOP candidates a number of films to be pre- through Kenyon & Eckhardt, Al Paul morning and afternoon periods should be used pared by the committee for use on local tv Lefton and Grey. as well as early and late evening. Very often stations, plus taped and filmed radio-tv spot May 30 (10 -10:30 p.m.) This Is Your stations have allowed cut -ins of such network announcements. Life, Procter & Gamble Co., through shows as of Garroway or Home. It was understood not all the time has been Benton & Bowles. r'This year, the major political parties will be negotiated with networks, but that the national [Note: This schedule will be corrected to among the major spenders on television, and it committee has selected the dates and time per- press time of each issue of B -T] wi 1 behoove stations and agencies who handle iods for the half-hour and five -minute simul- P e 56 April 23, 1956 BROADCASTING TELECASTING Metropolitan Tulsa

DOMINANCE Reed

Greatest Area Coverage

Once again Pulse figures prove KVOO dominance in the Tulsa metropolitan area. But there's a very important plus Pulse figures don't show: the tremendous plus of greatest coverage of any Oklahoma station, completely blanketing Oklahoma's No.

1 Market PLUS rich bonus counties in Kansas, Missouri and Arkansas! Here's a bonus PLUS at NO extra cost! It's a KVOO bonus!

THE PULSE, INC. TOTAL AUDIENCE IN -HOME & OUT OF HOME TULSA METROPOLITAN AREA

Radio Station Audiences by Time Periods Jan. -Feb. 1956 Monday -Friday

Stations 6 A.M. -12N 12N -6 P.M. 6 P.M. -12 Mid KVOO 27 29 41

18 17 21a

"C" 25 24 21

I6a 17 x

7 4 7a 4 5 7a

Misc. 3 3 4 Total Percent 100 100 100 Average VI hr homes using radio 22.8 25.2 19.2

More than 31 years of audience preference for KVOO means more listeners who not only have KVOO tuned in but who listen as well! This means KVOO is believed - KVOO sells!

50,000 WATTS 1170 KC OKLAHOMA'S GREATEST STATION TULSA

EDWARD P E T R Y A N D CO. I N C . , N A T I O N A L R E P R E S E N T A T I V E S

BROADCASTING TELECASTING April 23, 1956 Page 57 Men who build nationwide brand

Wine Growers Guild and its agency, How? Guild Wine says: Dancer -Fitzgerald -Sample, Inc., are Sold "SPOT pin -points our wine on Spot as a basic advertising medium! story -tells it when and where it does the most good." Guild California Wines, one of

America's fastest selling brands, "SPOT dovetails . with other puts a healthy share of its budget media to do a complete preselling into Spot Radio and Spot Tele- job for our seasonal and special vision ... and gets measurable promotions ..." sales impact. "SPOT pays off with rock -bob Left to right: HOWARD E. WILLIAMS, Gen. Mgr., Wine Growers Guild; NORMAN J. KRIEG. Adv. Mgr., Wine Growers Guild; MARTIN H. PERCIVAL, San Francisco Radio Sales Mgr., NBC Spot Sales; WILLIAM V. PATTEN, Acct.Sup.. Dancer -Fitzgerald -Sample; GEORGE FUERST, Sen Francisco TV Sales Mgr., NBC Spot Sales; R. GLENN WILMOTH, Media Dlr., Dancer -Fitzgerald- Sample.

NBC SPOT SALES Represents;

WMAQ, WNBQ, Chicago KRCA, Los Angeles WRCV. WRCV-TV, Philadelphia KNBC, San Francisco KSD, KSD-TV, St. Louis WRC, WRC-TV, Washington, D. C. WBUF-TV, Buffalo tom economy, plus powerful mer- KOMO, KOMO-TV, Seattle KPTV, Portland, Ore. chandising support from stations KOA, KOA-TV, Denver represented by NBC Spot Sales." WAVE, WAVE-TV, Louisville W RG B, Schenectady- Albany-Troy is fast flexible KGU, Honolulu, Hawaii "SPOT and -lets ON KONA-TV, Honolulu, Hawaii Guild move instantly with strong WRCA, WRCA-TV, New York and the NBC local support." Western Radio Network Find out how Spot Radio and Television can build your sales in SPOT SALES these fourteen major markets. SPOT ADVERTISERS & AGENCIES

casts, mostly in prime time. Most of the told the Republican leaders at a Tuesday ban- according to Advertising Manager Robert J. simulcasts will use both the radio and tv facili- quet that the principal emphasis in any presi- Clark Jr. ties of the respective network for which they dential candidate's role as a campaigner should Remington -Rand will spend close to $6 mil- are contracted, it was said. be on television because it offers "a means lion within the next 12 months, with the largest Mr. Guylay told Republicans the five -minute of visiting with people in their own living slice going for its participating sponsorship of simulcast periods would be broadcast and tele- rooms." He said he had agreed with an opinion NBC -TV's Caesar's Hour and alternate -week cast on a national basis, but the committee will expressed by President Dwight Eisenhower that sponsorship of CBS -TV's What's My Line. The negotiate with state and local GOP groúps "this streamlined age ... with its marvelous rest of the budget will go to dealer co-op spot which wish to use these periods to present state means of communication, including television campaigns and print and outdoor media. and local candiates on individual network af- ... deserves a streamlined campaign." Though it has not yet renewed either Caesar filiate outlets or statewide hookups. Mr. Hall said the committee had started or the panel show, Mr. Clark told BT Thurs- The five -minute tv periods will be purchased discussions with the networks last summer on day that the firm's budget was predicted on re- under a plan agreed upon by the tv networks the GOP tv and radio campaign for 1956. newal. and the two political parties whereby a regular Initially, Remington -Rand will emphasize tv commercial program is shortened from a half- Major Share of $6 Million advertising when it introduces in the first week hour to 25 minutes to accommodate the five - tnute telecast. Political parties would pay Remington Shaver Fund to Tv of May its "60 Deluxe Auto-Home Shaver," a new electric model. The current advertising to -sixth of the half -hour rate, commercial REMINGTON -RAND Shaver Div., Sperry- budget represents a huge increase over the sponsors the other five -sixths [BT, April 9, Rand Corp., N. Y., last week announced the $370,000 Remington -Rand spent in 1950. At March 26]. biggest advertising expenditure of its history, that time, it did no tv advertising. GOP National Chairman Leonard W. Hall with "more than a lion's share going to tv,"

I I II I I I I I I I I II II II III III IIIIIIIIIIIIIIIIII II III III IIIIIII II III II I II I II III I II I II I I III II IIIIIIIIIIIIIIIIII I I IIIIIIIIIIIIIIIIIIIIIIIIII I IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII II III I P5.8% Sales Increase Reported By Nielsen's Broadcast Div. A. C. NIELSEN Co., Chicago, reported last week that sales at its Broadcast Div. for the 1fiscal year ended Aug. 31, 1955, rose 5.8% aover the previous year's volume and contributed eto all-time high sales for the company and subsidiaries of $14,377,000. Total sales were listed at 16.7% over those of year ended Aug. 31, 1954. During the past fiscal year, the company's annual report said, improvements were made in the national Nielsen radio-television index serv- 9 (A y ices to "meet the growing needs of network N Pß ?\ OpO broadcasting." In addition, the report said, the Et tJ Po Nielsen station index services were expanded to G`S o6 additional markets to provide measurements of \G local radio and television audience. Auto - Plus measurements of radio audience in auto- .W\NSON M s'' G. mobiles and Audience Composition reports V1 Q 0. were inaugurated as supplementary national services. \HGG' 4s_''' a F Bulova Enters Network Tv, v Sharing 'Two for the Money' BULOVA WATCH Co., principally a radio-tv spot advertiser, is entering network television effective May 5 when it will sponsor on an alternate week basis Two for the Money on CBS -TV, Saturdays, 9 -9:30 p.m. Herb Shriner currently stars in the quiz show but his chores will be taken over by comedian Sam Leven- son, starting June 26. Alternate week sponsor on the show is Old Gold cigarettes, through Lehnen & Newell, New York. Program is a Goodson -Todman production. Bulova's contract was placed through its fagency, McCann- Erickson, New York.

McCann -Erickson Corp. Puts Beach, Grimes in New Posts EDWARD R. BEACH, vice president and chairman of marketing plans board, New York office of McCann -Erickson, and Arthur L. Grimes, vice president and director of Mc- Cann- Erickson Corp. (Int'l), have been elected respectively president and vice president -general manager of McCann-Erickson Corp. (Int'l), u Al it was announced last week by Frank White, chairman of the board and chief executive AFFILIATE FOR CALL WINSTON -SALEM officer of the agency's international affiliate. WSJ S -T V GREENSBORO HEADLEY -REED REPRESENTATIVES Announcement the 316.000 WATTS HIGH POINT 1 of new officers coincided with a meeting in New York of executives from 24 foreign offices of M -E in New York. 60 April 23, 1956 BROADCASTING TELECASTING TELEPULSE RE- CONFIRMS "-L- PUSHMATAHA POLK MONTGOMERY ikt"h! C- ; SEVIER ates. CHOCTAW ARK. CLARK OKLA. PIKE McCURTAIN

LAMAR EEKLY* RED RIVER " LITTLE RI

NEVADA TEXAS BOWIE AUDIENCE <

First in Total Audience in 20 of the 26 Counties First in Every Program Period Day and Night More Than Twice the Audience of the 2nd and third Stations Combined.

' Area Telepulse MONDAY thru FRIDAY SATURDAY SUNDAY TOTAL Jan. -Feb., 1956 Morn. Aftn. Nite Morn. Aftn. Nite Morn. Aftn. Hite AUDIENCE

Station "B" 14 18 12 17 15 14 - 16 14 14% Station "C" 8 16 11 3 11 15 6 10 13 12% Misc. 18 12 19 19 22 16 5 9 10 16% PLUS... Substantial Audience in 17 Additional Counties in 4 states KCMG TV S Texarkana, Texas -Arkansas 161,840 MAXIMUM POWER Represented by SETS Venard, Rintoul 8. McConnell, Inc. (Television Magazine - March 19561 Walter M. Windsor Richard M. Peters General Manager Director, National Sales L Promotion

BROADCASTING TELECASTING April 23, 1956 Page 61

Free, from WBC: 28 pages of ideas on how to get

How to Make Radio Campaigns Moue Goods in Local Markets, a 28 -page booklet just published by WBC, a offers scores of simple, workable ideas for making the most out of campaigns in the powerful medium of spot radio more effective. The ideas are sound -we've seen them work. Here are a few of the areas the booklet covers: powerful medium What the Distributor and District Salesman should find out about their own spot campaigns What they should tell the radio stations How to use local talent as salesmen Things for the distributor to do with his salesman Things to do with dealers WBC believes strongly in the power of spot radio to move the goods and sell the services of both national and local advertisers. But we feel there is a real need throughout the industry for a booklet of this kind. Simply stated, the booklet was prepared because WBC has seen too many spot radio campaigns fail to meet their potentials -when people involved in sales and distribution didn't know the right things to do at the right time. WBC wrote this booklet as a practical, brass -tacks guide for these men. It may also prove a useful refresher for advertisers and agency men. Mail the coupon for your free copy now.

How to Make Radio Campaigns Move Goods in Local Markets

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Westinghouse Broadcasting Company, Inc. Department B BT Chanin Building, 122 East 42nd Street New York 17, New York Please mail my free copy of How to Make Radio Cam- paigns Move Goods in Local Markets. WESTINGHOUSE BROADCASTING COMPANY, INC. Na me -. Position RADIO TELEVISION BOSTON -WBZ +WBZA BOSTON -WBZ -TV Company PITTSBURGH -KDKA PITTSBURGH -KOKA -TV CLEVELAND -KYW CLEVELAND -KYW -TV Street_ - FORT WAYNE -WOWO SAN FRANCISCO -KPIX City Zone Stare PORTLAND -KEX INC. KPIX REPRESENTED BY THE KATZ AGENCY. Soon: How to Make Television Cam- ALL. OTHER WBC STATIONS REPRESEN I ED BY PETERS, GRIFFIN. WOODWARD. INC. Coming paigns Move Goods in Local Markets ADVERTISERS d AGENCIES

& Elects sponsorship of Chevrolet Div. of General Friday. Agency is Sullivan, Stauffer, Colwell Cunningham Walsh Motors. At present, Sunbeam, RCA and Whirl- & Bayles, N. Y. erome R. Feniger as V.P. pool share sponsorship of Martha Raye and Milton Berle in the Tuesday night slot every Hoover Co. (Constellation vacuum cleaner), J ROME R. FENIGER, media director on the other Tuesday except when the Chevrolet show North Canton, Ohio, has signed for 20 partici- "ggett & Myers account, Cunningham & pations in Afternoon Film Festival (Mon.-Fri., vice is seen. Campbell -Ewald, Detroit, is the agency alsh, New York, has been elected a presi- for Chevrolet Dealers. 3 -5 p.m. EDT), on ABC -TV starting May 21 d nt of the agency, John P. Cunningham, presi- and for four participations in Famous Film dent, announced last week. Mr. Feniger, 30, Festival (ABC -TV, Sun., 7:30-9 p.m. EDT), is the youngest vice president ever elected in National Brewing Extends starting May 20. Agency: Leo Burnett Co., the history of either C&W or its predecessor, Chicago. General Foods Corp. (Jello -O Div.), Newell- Emmett, Mr. Cunningham pointed out. Baseball Radio -Tv Contract White Plains, N. Y., has bought nine participa- Mr. Feniger has been with the agency for tions in Afternoon Film Festival, starting May the past year and prior to that was with the WASHINGTON'S baseball Senators and the 1. Agency: Young & Rubicam, N. Y. sales department of CBS, although he originally National Brewing Co. (National Bohemian s arced with the agency six years ago as a radio beer) have extended their radio -tv broadcast- Beatrice Foods Co. (Make -A -Shake instant malt búyer in the media department. ing rights agreement through 1959 for a re- drink), Chicago, through Mason Warner Co., ported $1.5 million (supposed to be double Chicago, will sponsor Tuesday and Friday, 9:10- the price of the original three -year pact), it 9:15 a.m. EDT segment of Breakfast Club Morse, Moore Named V.P.'s was announced last week. In Washington the (ABC-TV, Mon.-Fri., 9 -10 a.m. EDT), starting JULIA MORSE, director of fashion merchan- games will be aired over WWDC and WTTG May 1, for four weeks, and Wednesday and dising, and Lansing Moore, account executive, (TV). Friday, 9:50 -9:55 a.m. EDT period, starting Anderson & Cairns, New York, were elected According to the contract, the brewing com- May 29. John Morrell & Co. (Red Heart dog vice presidents of the agency last week. pany can televise 24 home games and an un- food), Ottumwa, Iowa, through Campbell- Mrs. Morse, formerly fashion promotion limited number of road games (27 are set for Mithun, Chicago, will sponsor five segments director of Peck & Peck (women's specialty presentation) into Washington as well as the each week of program, starting today (Monday), store), and with A &C since 1950, currently broadcast of all Senators' games over a net- with time periods varying. Realemon Co. (fruit sr pervises such soft goods accounts as Inter- work stretching into Florida. The team has juices and concentrates), Chicago, through Rut- also granted the rights to televise, annually, ledge & Lilienfeld, Chicago, has signed for 30 Washington games into Baltimore through Tuesday, 9:50 -9:55 a.m. EDT- and Thursday, the 1961 season. 9:20-9:25 a.m. EDT periods of Breakfast Club, starting May 8 [AT DEADLINE, April 9]. Questionnaire Probes A&A PEOPLE Account Executives' Job William Bijur, account supervisor, Ogilvy, Ben- son A SURVEY by questionnaire to explore the & Mather, N. Y., elected vice president of the agency. with "duties and remuneration" of the agency ac- John Marden, formerly R. H. Macy & to assistant count executive is being conducted by the Co., account executive, Ogilvy, Benson & Mather, and League of Advertising Agencies Inc., New York. Margaret Holt, copywriter, to radio -television department, as The league indicated last week its questions writer. will take in wide range, as shown by some of MRS. MORSE MR. MOORE the samples. For example, account executives Hans Sauer, senior vice president and executive are being asked if they have a written contract; art director, Lennen & Newell, N. Y., to D'Arry rational Silk Assn., Hadley Cashmeres, Lurex if this contract includes provision for house ac- Adv., N. Y., as vice president and art director. d Lanella. Mr. Moore, who joined A&C in count protection; what percentage of the 15% Vincent F. Mello, senior copywriter on Buick 1 49, lists among his accounts Waring Prod- of space goes to the account executive; what ar- account, Kudner Agency Inc., N. Y., elected ucts Corp., Eberhard Faber Pencil Co., Facit rangement is made for the executive's compen- vice president, copy chief and member of Inc. (business machines), and Good House- sation when a retainer is received, or earned as addition to commissions; what duties befall the Kudner's executive committee. Robert R Ferry, keeping magazine. vice account executive besides "contact and selling"; president, Maxon Inc., N. Y., to executive staff, does the executive write his own copy, and what Kudner Agency, N. Y. Kudner's Dene Dies is done about the executive's errors when credit Harry Bressler, radio -tv copy chief, and Donald is not allowed by either the sup- were held April 17 at the media or the H. Quinn, media director, Doherty, Clifford, FUNERAL services plier. First Congregational Church, Chappaqua, Steers & Shenfield, N. Y., elected vice president Questionnaire copies can be obtained from of agency. N. Y., and Wednesday at Lain & Son Funeral Julian Home, Chicago, for Shafto H. Dene, 58, Ross, executive secretary of the league at 220 W. 42nd St., New John Kucera, vice president in charge of media, sénior vice president, Kudner Agency, who died York 36. Biow Co., N. Y., to Ted Bates, N. Y., as a 113ril 15 at Northern Westchester Hospital, media supervisor [CLOSED Ciacurr, Mar. 19]. t. Kisco, following a midnight heart attack NEW BUSINESS Also to Ted Bates: Darrell McCain, media di- in his Chappaqua home. He had been with rector, Brisacher, Wheeler & Staff, as media Ladner since its founding in 1935. He is Philadelphia Dairy Products Inc., subsidiary of supervisor and Nat Gayster, timebuyer, Biow, his wife, the former Ruth Foremost Dairies Inc., Phila., using spot radio - survived by Marjorie in same Capacity. and a son, Jeffrey A. Dene, of Flint, tv in eastern markets to support name change Hartzell of popular Mich. priced ice cream from Aristocrat to Foremost. James A. Dearborn, director of sales planning, and former advertising director, American Air- Chevrolet Dealers Sponsor Van-Frank Sales Co., through Calif. Adv. Agen- lines, to Kenyon & Eckhardt, N. Y., as assistant cy, both L. A., signed for 13 Friday participa- to president. He also had been director of 20 Hour -Long Variety Shows tions in CBS-TV Pacific Network Panorama advertising and sales promotion of American Pacific show for Lawry's seasonings and food Airlines. Jim Staples, manager of L. A. CHEVROLET DEALERS of America will office products. of Beaumont & Holman, to Hollywood office sponsor an NBC -TV series of 20 variety shows of Kenyon & Eckhardt, as media director and on an alternate week basis, starting Sept. 18. Simoniz Co., Chicago, for Kleener car polish timebuyer. A least eight of the shows in the Tuesday, 8- and Simoniz, has contracted for sponsorship 9 p.m. NYT period will star Dinah Shore and of 5- minute segments of Amos 'n' Andy Reginald W. Twiggs, senior account executive will six feature Bob "lope. Chevrolet Dealers Music Hall on 23 stations of Columbia Pacific with Erwin, Wasey & Co., L. A., to McCann - also will sponsor the Dinah Shore Show on Radio Network for 14 weeks. Order calls for Erickson as account supervisor. NBC -TV, Thursdays, 7:30 -7:45 p.m. NYT. Monday -Wednesday-Thursday sponsorship for The remaining programs in the series will be two weeks and Wednesday and Thursday spon- John D. Orr, Harold Cabot Co., Boston, to built around "other outstanding stars of Broad - sorship for ten weeks. Monday- Wednesday- J. M. Mathes Inc., N. Y., as account executive. wáy and Hollywood," according to NBC -TV. Thursday sponsorship resumes for two weeks rrently, Mr. Hope and Miss Shore are seen beginning July 9. Amos 'n' Andy Music Hall is Philip C. Whitman, formerly with Honig - in the time period about once a month under broadcast 6:30 -6:55 p.m. PST Monday through Cooper Co., S. F., to Raymond R. Morgan Co., P ge 64 April 23, 1956 BROADCASTING TELECASTING WCHECK THE RATINGS...

PROGRAMING". CHECK THE

THE RATES O

REPRESENTED NATIONALLY BY H -R TELEVISION, INC. REGIONALLY BY CLARKE BROWN COMPANY FORT WORTH, TEXAS

BROADCASTING TELECASTING April 23, 1956 Page 65

Lanny Ross, like a lot of other Young Grads, is just learning what's in the air for Autumn. Jack Sterling (in prop helmet) is telling everyone within earshot about WCBS Radio's coup- direct, play -by -play broadcasts of the nine most vital contests in the '56 Ivy League schedule.

"SURE THING!"

It all adds up to a lot of air time, reaching a big, responsive, able -to -buy audience. And there's a bonus, too. All ten WCBS Radio local personalities - including Lanny and Jack - will be plugging the "Game of the Week" regularly on their shows. To schedule your sales message for this Ivy League audience, call CBS Radio Spot Sales for Henry Untermeyer,

p.t PLaza 1 -2345.

WCBS RADIO N';w York 50,000 watts 880 kc ADVERTISERS 8 AGENCIES NETWORKS

as assistant account executive on Folger Coffee and Planters Peanuts accounts. TV AFFILIATES SET TO DEFEND ATTACK James M. Cook, previously with S. F. office of ON NETWORK PRINCIPLES BY CONGRESS BBDO, to White & Shuford, El Paso, Tex., as account executive. CBS -TV, ABC -TV groups adopt resolutions petitioning for chance to Fred A. McCarl Jr., for 20 years in western describe 'essential' nature of option time, other basic practices to advertising and sales promotion, to Darwin H. Senate Commerce Committee. NBC -TV group's executive committee Clark Co., L. A., as head of public relations considers question, sends letters advising stations. dept. AFFILIATES of CBS -TV and ABC-TV rose counsel and planned to meet within a week to Watts manager of Wacker, timebuying section, last week to defend fundamental network continue planning. Spokesmen said they would media department, D. P. Brother & Co., Detroit practices against congressional attack, while try to get as broad a representation as possible agency, promoted to assistant media director. key affiliates of NBC -TV sent out a call for on the group to present testimony, with wit- Melvin Helitzer, publicity director, Ideal Toy similar protective action by their colleagues. nesses probably including at least one uhf Corp., N. Y., named director of advertising and Meeting in Chicago on the eve of the operator, vhf operator, small market broad- public relations, new post. NARTB convention, CBS -TV's affiliates on caster, large market broadcaster, etc. April 14 and ABC -TV's a day later adopted Adoption of the ABC -TV affiliates' resolution Julia T. Lucas, former timebuyer, Norman, resolutions petitioning for a chance to describe lacked only one vote of being unanimous, au- raig & Kummel and N. W. Ayer & Son, to the "essential" nature of option time and other thorities reported. They identified the dissenter roduct Services Inc., N. Y., in similar capacity. basic network practices to the Senate Com- as Norman A. Gittleson, WMUR -TV Man- merce Committee, weeks N. He Robert Curry, formerly in sales and promotion which a few ago chester, H. attributed his stand, they heard these practices attacked by Richard A. said, to the fact that ABC -TV were d partments of Kawneer Co. (architectual metal officials Moore of KTTV (TV) Los Angeles present at the time vote, whereas he felt Work), Niles, Mich., to marketing department [BT, of the April 2]. the affiliates should take their position inde- of Needham, Louis & Brorby Inc., Chicago. NBC -TV affiliates had no such general meet- pendently in every respect. Myra Jane Barry, director of consumer pub - ing scheduled, but their executive committee In their resolution, the ABC -TV affiliates I':ity and account executive, Lee Ramsdell & considered the question and sent them letters affirmed their belief "that option time provi- Co., Philadelphia agency, appointed director of expressing belief "each affiliate will that want (Continues to page 76) public relations. to consider presenting its own views" to the Senate committee either in writing or in oral Paul Moroz, research project director, Benton testimony. The committee also urged that & Bowles, N. Y., to research department of questions in the questionnaire sent out by Sen. C. J. LaRoche & Co., N. Y. Magnuson (D.-Wash.) be answered carefully Ronald Price, formerly with Compton Adv., by all stations. N. Y., and Edmond Cadoux, formerly with The CBS -TV affiliates' action was voted Weiss & Geller, N. Y., to copy staff of com- unanimously, spokesmen reported, and was mercial division, Blaine -Thompson Co., N. Y. supported by a petition bearing the signatures of management authorities of the 169 CBS-TV William C. McCarthy, copywriter, Moser & affiliates represented at the meeting. Partici- Cotins Inc., Utica, N. Y., to Warwick & Legler, pants in the session -it was closed, CBS -TV N. Y., in similar capacity. officials being excluded -said the resolution Alice Nelson, formerly with Selvage & Lee, was introduced by Charles H. Crutchfield, N. Y., to Walter C. Davison Co., L. A., as WBTV (TV) Charlotte, N. C., after a rousing assistant director of promotion and public talk by George B. Storer, of Storer Broadcast- relations. ing Co., in support of the network. Although the in Janet Watson, former copy supervisor for CBS-TV stations acted closed session, they had CBS Compton Adv., N. Y., to copy staff of Young heard President Frank Stanton wind up his views on the legis- &I Rubicam, S. F. lative situation in an address the day before Rrrbert J. O'Leary, formerly with Ruthrauff & by telling them that "if you think that these Ryan and Buchanan & Co., to L. C. Cole Co., problems are serious and the dangers great, S. F., as director of market research and media. then it is for you to speak up." Bob Colodzin, tv commercial producer, Fletcher The CBS -TV stations' resolution voiced the D. Richards Inc., N. Y., to Benton & Bowles, consensus "that option time or some similar N. Y., in similar capacity. business arrangement and other network practices are of fundamental importance to con- William L. Bateman, copy supervisor, Elwood tinued sound networking"; recognized that the J. Robinson agency, L. A., to L. A., copy de- networks' economic health "insures the pres- partment of BBDO. Eugene Boe, account exec- ervation of vital public service on a national utiye, Max Rogel Inc., N. Y. public relations and international level "; pointed up affiliates' company, and George C. Whipple Jr., publicity belief "that there have been no seriously det- wr,ter, American Petroleum Institute, N. Y., to rimental practices and the relationship between BBO, N. Y., as publicity account executives. the CBS Television Network and its affiliates W' lard A. Pleuthner, group supervisor, and is one of partnership in which each operates Cail Spier, copy chief, BBDO, N. Y., appointed to the benefit of the public and each other "; supervisors on BBDO's activities as task force and requested "the opportunity to present a agency for 1956 Greater N. Y. Fund drive. representative group of affiliates" to the Senate Commerce Committee "to testify as to the es- Alfred Goldman, former copywriter, The Biow sentiality of option time or some similar busi- Co , and Ruthrauff & Ryan, both N. Y., to copy ness and other network practices." department, Harry B. Cohen Adv., N. Y. C. Howard Lane, KOIN -TV Portland, Ore., Raymond G. Girardin, radio-tv director, H. B. chairman of the CBS -TV affiliates advisory Humphreys, Alley & Richards, Boston, to N. W. committee, named John S. Hayes, WTOP -TV Ayer & Son, N. Y., as supervisor of radio pro- Washington, as chairman and W. D. (Dub) THIS yards-long resolution askir'g that Rogers, KDUB -TV duction. Also added last week to Ayer's N. Y. Lubbock, Tex., and August CBS -TV affiliates be permitted tP testify radio-tv department: Howard A. Plummer, free Meyer, WCIA -TV Champaign, Ill., as members before the Senate Commerce Committee lancer and former radio-tv copywriter for Mc- of a coordinating committee to supervise ar- Cann- Erickson, and Edmund Rogers Jr., Ayer rangements for presenting CBS -TV affiliates' was dispatched to Chairman Warren G. director of Atlantic Refining baseball commer- testimony. Magnuson (D- Wash.) after the affiliates cials. Ward Wheelock transferred from Ayer The coordinating committee retained Coving- adopted it unanimously in Chicclgo April ra -tv department to N. Y. service unit. ton & Burling, Washington law firm, as 14. The resolution bears 169 siarlatures. Pag 68 April 23, 1956 BROADCASTING TELECASTING BUOM!

The kind of big BOOM that's rever- berating throughout our 11 industrial counties of the Upper Ohio Valley is more than sound ( by either meaning of the word! ) . Already based on a billion -dollar consumer income, it's aiming even higher with nearly $500 MILLIONS NOW COMMITTED FOR IN- DUSTRIAL GROWTH IN THE NEXT THREE YEARS. The fast -expanding payrolls this creates are a bonanza for advertisers who woo -& -win the Steubenville -Wheeling market via its favorite television station. And "favorite" is the word, for Telepulse shows WSTV -TV top choice of viewers in the seven prime counties where two- thirds of this billion -dollar potential is found. Here, only WSTV -TV can deliver the volume TV audience you need to trigger mass sales -a coverage of 61% of the area's television families! WSTV -TV is strategically in plumb center of America's most gigantic BOOM. It's a fabulously profitable center to be in yourself. You can - now. Let Avery -Knodel reserve you a good spot on our fast -rolling bandwagon where you can beat the drum for what you sell!

CBS -ABC AFFILIATE

IN PLUMB CENTER OF INDUSTRIAL STEUBENVILLE -WHEELING

BROADCASTING TELECASTING April 23, 1956 Page 69 T INTERVIEW

HOW AFFILIATES WILL ANSWER MAGNUSON QUESTIONNAIRE

TQ FIND OUT what tv network affiliated stations think of the question for a congressional committee to ask ?" The answer was that Se ate Commerce Committee questionnaire regarding their network it had the same "loaded connotation." `The question makes it sound re ationships and its effects on their operations [BIT, April 16] and as though if you answer yes, something is wrong, whereas you to give other station operators the benefit of such thinking, BT in- could certainly answer yes." One affiliate said, "I suspect it would te ewed a number of tv station operators at last week's NARTB be quite proper if you say it has a relationship because the net- co vention. The sample included affiliates from all three tv net -. works and ourselves have evaluated what our time ought to be worth wc}rks, uhf as well as vhf, from all types of markets. and we have used that evaluation when we sat down to determine eir consensus: That a good off-the -cuff reply can be drafted our own rate. But it would be absurd for us to sit down and agree by May 7, deadline set by the committee, but that the research with our network on a $1,000 rate and then say, locally, let's charge ne ssary for a fully documented response could not be completed $5,000; or the other way around. ") by that time. erewith are questions from the questionnaire selected by BT QUESTION, CONFUSION as most significant, with the majority answers of the tv station Q: During 1955, did you refuse to carry any commercial network o rators. (Questions Roman are quoted from the senate question - programs offered to you in time periods in which yot.r station na e. Those in italic are BT's own questions.) was not broadcasting another network's program? If so, please explain in general terms. : Is your present affiliation contract cancellable before its termination date at the option of the network? A: There was confusion here on precise meaning of the question. Respondents generally reported no insuperable problems in protect- : Major market vhf's for most part did not have cancellable ing local programs as against network clearances at precise broad- col tracts. Contrarywise, uhf's reported 60 -90 day cancellation cast times. Various methods of delayed broadcasts are evolved to cla tses, notices working either way. suit the convenience of the affiliate, the network and the advertiser. Following were comments on this provocative point: : In your opinion, what should be the permissible maximum term for an affiliation contract? "No. The normal situation is that you have a local commercial program or a local sustaining feature in which you usually call net- : Replies ranged from present two year affiliation contract to work time, and you get a network order and you decide not to take 10 ears. Unanimous view that contracts should run concurrently the network order in favor of the local program. wi length of station license, now three years by FCC regulation. "If it is for cancelling a network program for one of more interest than the network show, we have cancelled network commercials : Are there any circumstances under which you are required and then resumed them after we have carried the local series. Or to pay directly the connection and /or cable charges for net- we had a local show in there which prevented our carrying the network programs broadcast over your station? A: Unanimous no among those interviewed. (Some stations in outlying areas entailing long hauls have reported they are required to foot at least part of coaxial cable or microwave relay charges.)

NETWORKS AND STATION RATES Does any network play a part in determining your network station rate?

: Consensus was that network rates are arrived at by negotiation to enable network to sell market competitively with other networks to national accounts. (1'o the collateral question, "Do you think that that question is a fair one for a congressional committee to ask ?" The answers were summed up this way: "That question is a little loaded because you have to answer it yes; there's nothing wrong in answering yes * * * but it's made to look as though there is something pretty venal about it.") AMONG a number of television network affiliates interviewed last Q: Does any network play a part in determining your national week in Chicago by BT were these, pictured during a recorded spot rate? interview in BT's quarters. Facing camera (I to r) are Warren P. Williamson Jr., WKBN -TV (ch. 27, CBS -TV) Youngstown, Ohio; J. A: Unanimous no, with explanation that network rate bore rela- Leonard Reinsch, WSB -TV (ch. 2, NBC -TV) Atlanta and WHIO -TV tionship to national spot rate established by affiliate. Practices (ch. 7, CBS -TV) Dayton; John S. Hayes, WTOP -TV (ch. 9, CBS -TV) varied, however, with some stations reporting higher national spot Washington and WMBR -TV (ch. 4, CBS -TV) Jacksonville, Fla., and rate than established network rate; others vice versa. Henry Clay, KTHV (TV) (ch. 11, CBS -TV) Little Rock, Ark. Both vhf (To the collateral question, "Do you think that's an appropriate and uhf affiliates of all networks were interviewed by BT editors.

Page 70 April 23, 1956 BROADCASTING TELECASTING "We are convinced of radio's place in sound media strategy after all the tinsel is removed and media are coldly assessed on their real values - the ability to reach an audience, reach them effectively, reach them at low cost, and (most importantly) to sell merchandise."

- From an article by the Director of Media of a leading agency.

oEN? FA

WBAL Baltimore (NBC) KFI Los Angeles (NBC) The Hearst Corp. Earle C. Anthony Inc. W WBEN Buffalo (CBS) C4 WHAS Louisville (CBS) Buffalo Evening News Louisville Courier -Journal & Times

WGAR Cleveland (CBS) WTMJ Milwaukee (NBC) Peoples Broadcasting Corp. as 3neoa Milwaukee Journal

WJR Detroit (CBS) Measure of a Great WGY Schenectady (NBC) The Goodwill Station, Inc. Radio Station General Electric Company

WTIC Hartford (NBC) WSYR Syracuse (NBC) Travelers Broadcasting. Service Corp. Herald -Journal & Post -Standard

WDAF Kansas City (NBC) WTAG Worcester (CBS) Kansas City Star Worcester Telegram- Gazette

THE HENRY I. CHRISTAL Co., INC. NEW YORK - BOSTON - CHICAGO - DETROIT - SAN FRANCISCO Representing Radio, Stations Only

BROADCASTING TELECASTING April 23, 1956 Page 71 L E AD E A Ptoduàt of

Behind every price tag, there's the question of quality! The best quality is usually the best buy. In Syracuse, as in most important markets, the quality radio station stands out:

In Audience Coverage

WSYR's big margin of superiority is confirmed by all recognized market coverage studies. Nielsen, for example, reports WSYR weekly circulation, day and night, 46% better than Station B, 212% better than Station E.

In Entertainment

WSYR has all the recordings you ever heard of, but it maintains the area's largest talent staff to produce -year in and year out -the finest local live programming service in the market.

NBC

The Measure of a Great Radio Station

Pa ge 72 April 23, 1956 BROADCASTING TELECASTING RSHIP Qualify_ erviee

In News Service

WSYR's national wire services are important, but seven full -time newsmen share the job of gathering, editing and reporting 15 complete newscasts daily, plus year- around, on- the -spot coverage of important special events.

In Management

WSYR's policies of superior performance are directed by nine executives who have a combined experience of 152 years -average experience of 16 years each -in the radio broadcasting business.

Most advertisers prefer this kind of quality leadership for really effective selling in WSYR's 20- county service area, where 1.5 million people spend $2.2 billion a year. Bear in mind -Syracuse is America's best test market.

Affiliate

Represented Nationally by

THE HENRY I. CHRISTAL CO., INC.

NEW YORK BOSTON CHICAGO

DETROIT SAN FRANCISCO

BROADCASTING TELECASTING April 23, 1956 Page 73 BT INTERVIEW work show in the first place. That is a fair question. If you're the propriety of that practice at this stage of tv's programming operating a good station with a full understanding of the local development. needs, there's nothing wrong with that question because many a Q: Has any network ever tried to affect your policies with respect good station operator will at times cancel the network and the net- to use of independent film or other program sources? work isn't going to object." A: No. Q: What of the allegation made by a witness before the Senate Q: Has any film supplier or other program source (either network committee that under option time and must buys, stations are or independent) ever suggested or required you to purchase precluded from rejecting network programs? less desirable programs in order to get choice ones? A: "This is a very complicated area. The option time provision A: Yes, but only as it applied to distributors of feature (theatrical) in an affiliation contract provides that the affiliate can reject a series film packages which always include some "dogs" along with the of network programs, commercial, that is, if it thinks that series good ones, but this was not true of the syndicated films for television is unsuitable or unsatisfactory to broadcast, or if it has a commit- or of the networks. ment with another network for the same time. And that's what Q: Do you carry network programs which begin in option time the contract states plainly. Now, if you don't think a program is and extend into non -option time? If so, how many hours of suitable, you don't clear for it. Of course, this leads you into the such programs do you average per week? trap of saying that if option time is so unimportant, why do the net- A: Yes, but they saw no particular objection in view of the high works want it in the first place." quality of shows customarily offered that way. Some feeling was Q: This action is exceptional rather than regular? expressed that perhaps the rate of network compensation to the A: "That's right." station should be higher for programs out of option time than for those in option time. PRESSURE PROBLEM Q: Do you feel that the option time rights of the networks should Q: In relation to the occasions when you say you have refused be continued without change? to carry some network commercial programs, the next part of A: All agreed that option time is essential in network operation; the senate question is: Were any statements made by net- that perhaps experience would dictate that time periods should be works concerning the refusal? changed but that there was no feeling that this was an immediate A: "Yes. Sure, they will ask you can you possibly clear for them. problem. They will try to explain that it's important for the national network Q: In your opinion, does your network contract preclude you buyer that you clear for them. But the wording of that question, from selling to a non- network advertiser a time period under too, presupposes that something is wrong even if the network does option to a network? ask you. Don't you agree ?" A: No. One station operator reported that while a 56-day net- A: `But the normal business discussion and normal selling per- work pre- emption clause was included in his affiliation contract, suasion is that they'd like to protect their client in this particular the network had never attempted to use it to force him to cancel a period across the country; they will then suggest to you that maybe local program. you can put this local show on in another spot that would be equally Q: Do you have sufficiently detailed advance information about effective. Sometimes you can and sometimes you can't. The net contents of network programs (both live and filmed) to permit esult is that it's a matter of sales persuasion on their part and a you to form an independent judgment as to quality and atter of business judgment on your own." desirability of such programs? A: "As a matter of fact, if you talk about the pressures that the A: Yes. Affiliates generally expressed enough confidence in net- uestion is trying to imply, it avoids completely the person with the works and their program acceptance departments to warrant ac- ost pressure -the advertiser. When you don't clear, you're per - ceptance, except where specific station policy as to certain types of ectly apt to get a delegation from the advertising agency or the products or programs precluded their use. Also the network trend lient asking you to clear. is toward previewing new programs over closed circuit with salutary A: "With the veiled threat that if you don't clear for this par - result. 'cular program, some of the other products advertised or some of e other agency advertising will go on another station." ABOUT 'MUST -BUYS' A: "It's much more persuasive than the network." Q: Are you included in a "must-buy" list of stations on which A: "And more of a blackjack." your network requires any advertiser to buy time in order to Qt So the pressure does not come -usually the strongest pressure get time on the network? -from the network but rather from the client and /or his A: In answering, all explained that "must -buy" lists were com- agency? piled by the networks for sales purposes and had nothing to do with A: "You've got to explain pressure. It is a telephone call saying affiliation contracts. , we wish you'd clear this, or golly, the client's all over our Q: If so, does this prevent you from selling time during an option eck. Can't you possibly clear that ?'" time period to local or regional advertisers? Q: Suppose a fellow calls up and says, "You'll take this program A: No, no more so than under the option time question preced- or else? ing (see above). A: They've never said that." Q: Do you think that subscription television, if feasible, would A: "I don't recall any instance like that. Where you do run into be in the public interest? ressure that can sometimes be embarrassing is where the company A: Questions were raised as to phrasing of the interrogatory, par- has a good local distributor and he happens to be a good personal ticularly as to the words "if feasible." Most affiliates apparently had -fiend." made up their minds that they were opposed to toll tv as the matter A: "That's advertiser pressure and not network pressure." has been presented to date by its advocates. They appeared to feel Q: Has a network ever suggested, directly or indirectly, that you the question, as written, was incapable of being answered definitively. make use of this (their) representative (organization)? Q: Do you consider your network affiliation contract satisfactory? A: No. A: Yes, in general, but some felt their network compensation Q: Does the network control (of) cut -ins or participations on net- rates were too low. work programming prohibit you from selling local spots for Q: Should the FCC have statutory authority to regulate the some fixed portion of a program during which it sells spots networks? on a network basis? A: Unanimous no. It was generally agreed that "what we need A: The answer was yes but there was no disposition to question in this business is less regulation, not more."

P ge 74 April 23, 1956 BROADCASTING TELECASTING 77, 440 READERS every week

write for ARB Continuing Readership Study, April, 1956

BROADCASTING TELECASTING April 23, 1956 Page 75 NETWORKS

sions are a vital factor in the station -network relationship strongly influencing the stations' another first for IGNIVZ ability to serve the public interest, convenience and necessity," and asked for an opportunity to send "a representative group" to the Senate committee "to testify on how essential option time or some comparable arrangement and other network -affiliate practices are to the V27 [17 economic well-being of the networks and affiliates, with resultant continued vital service to the American public." The World's The ABC-TV affiliates named a five -man group to select an organizing committee which Largest will serve a dual function: help arrange for Microphone! t ABC -TV affiliate representation in the legislative proceedings and also implement a separate resolution looking toward formation of an ABC -TV affiliates advisory committee [also see story, page 46]. The selection committee was headed by Walter M. Windsor, KCMC -TV Texarkana, Tex., and also included Ken Carter, WAAM (TV) Baltimore; Fred Houwink, WMAL -TV Washington; Otto Brandt, KING -TV Seattle, and Joseph F. Hladky -Jr., KCRG -TV Cedar "BIG MIKE STUDIO" Rapids, Iowa. "BIG MIKE No. 2" Larger Committee Named This committee wound up its assignment by naming a larger committee which with Mr. Houwink as acting secretary, will be convened in the next few weeks to elect a chairman, com- "BIG MIKE No. 2 K -NUZ's second and newest radio station on wheels "- plete other organization details, and set up wagon. The custom built was born a Chevrolet Nomad Station broadcasting subcommittees. equipment in "Big Mike No. 2" enables K -NUZ to broadcast disc jockey shows The subcommittee members, who may be from any point in Houston. The fidelity of musical broadcasts from direct drawn from outside the organizing committee "Big Mike Studio" is the talk of the Houston radio world. as well as from within, will handle the presentation of testimony in Washington, the drafting "BIG MIKE STUDIO" -The World's Largest Microphone is over 14 feet of bylaws for the proposed new affiliates ad- high, and is an exact scale model of the "newsman's mike ". "Big Mike visory organization, and other functions. Studio" is equipped with turntables and a complete console. The leather FCC's Network Investigating Committee upholstered and fully carpeted interior is large enough so that a disc jockey staff, it was reported, already has invited the can interview as many as four people in air conditioned comfort. Together ABC -TV group to submit material in the FCC with "Big Mike No. 2 ", it makes a complete and self-sufficient Radio Station probe and presumably will solicit data from on wheels. Now greater than ever ON THE SPOT COVERAGE means MORE the affiliate representatives of other networks. SALES . . . WILL MOVE MORE MERCHANDISE . . . AT NO INCREASED The NBC -TV Executive Committee, in its COST! letter to all NBC -TV affiliates, reported that its members were agreed that: "1. The maintenance of an effective television network service is essential to the interest of the public and the affiliates. "2. The attack which has been made on the fundamentals of network service, in favor of the interests of various film operations, is a serious matter which could result in degrading the television service available to the public under the present structure of network operations. "3. In particular, network option time and "BIG MIKE No. 1" the principle of a basic network structure are necessary to permit television K news "Big networks to In addition to -NUZ's five -man staff, Mike No. 7" k a well -known function "news personality" in Houston. Wherever news is being made, effectively as national advertising me- HOUSTONIANS LOOK TO "BIG MIKE" for complete coverage dia. If they are prevented from functioning FIRST . and they get it ... ON THE SPOT. effectively in this field, the networks' ability to provide the overall national television service which the public and the stations need will certainly be impaired and may be destroyed." The letter also said: "With regard to the questionnaire sent to stations by Senator Magnuson, we feel that in order to clarify the issues, all of the questions "Houston's 24 -Hour Music & News" should be answered carefully by all stations, so that the answers will reflect a complete NAT'L REPS. -FORJOE AND CO. cross -section of the broadcasting industry. Some IN HOUSTON, DAVE of the questions involve legal matters arising CALL MORRIS under the chain broadcasting regulations, and JAckson 3 -2581 also call for the expression of opinions and hhhilimi,STILL HOUSTON'S TOP RATED INDEPENDENT broad judgments on the effects of various arrangements BY EVERY SURVEY! between affiliates and networks. "We think it is particularly important that these questions be answered, since they go to the substance of the issues. The members of 23, 1956 Page 76 April BROADCASTING TELECASTING the affiliates executive committee as individuals are consulting their own legal counsel in answering the questionnaire, and we believe that you may want to do the same." The executive committee made clear that, although it obviously could not speak for the stations, it feels "that the paramount importance of these issues must be recognized by the management and ownership of all network affiliated stations." FLINT... The letter was signed by Walter J. Damm, WTMJ -TV Milwaukee, chairman; Lawrence H. Rogers 2nd, WSAZ-TV Huntington, W. Va., largest General vice chairman; Edwin K. Wheeler, WWJ -TV Detroit, secretary- treasurer; Robert B. Hanna Jr., WRGB (TV) Schenectady; Jack Harris, Motors plant city KPRC -TV Houston; William W. Warren, KOMO -TV Seattle; Fred Mueller, WEEK-TV in the world Peoria, Ill.; James H. Moore, WSLS -TV Roa- noke, Va., and Gene De Young, KERO -TV Bakersfield, Calif. . home of Buick, Fisher Body. CBS' Dr. Stanton, in his April 13 address AC Spark Plug, with three of to the second general conference of CBS-TV Chevrolet's largest plants and a big affiliates, outlined his views on a number of Ternstedt factory. The Federal policies and problems, including network in- Reserve Bank of Chicago says "this vestigations. The latter, he said, "threaten us very seriously." area has shown the most rapid He gave his view that "there are a large growth of any of the medium -sized number of issues which have been raised and Midwestern cities." We say it's a which are being taken seriously -the questions great place to do business. Katz has of option time, must -buys, the right of the the facts and figures to prove it. network to produce and create its own pro - grams, right the network to choose its the of to sell Flint buy Flint and that own affiliates or alternatively to have its affili- ...... means WFDF ates chosen for it by a government body, the right to compete freely or alternatively, as Sen. Bricker insists, to be regulated from transmitter receiver as a public utility, the right, indeed, of networks to exist." Dr. Stanton charged that there were some elements in television, not now in the position they would like, who feel that if they could destroy the present structure they would bene - fit. He continued: "Now that the land has been cleared and furrowed, the soil fertilized and the seeds sown, they would like to come in and get a part of the crops. "They talk glibly of making what they call relatively minor changes-such a little change as abolishing option time and creating a presumption that an affiliate is violating the law if it takes more than two hours and fifteen minutes of network feed during the three hours between 7:30 and 10:30 p.m. 'They Don't Like Networks' "What it comes down to is that even though they would deny it, they don't like networks. They don't want them and they want to cripple them so that they have a chance of occupying some of the vacuum which would be created by the destruction of networks. They would destroy the very life blood and magic of television -the live entertainment shows and the great national events-conventions, world se- broadcast \2,TFD ries, and other events which must be as they occur. nbc affiliate "They talk about the control by Madison F Ave.; yet they seem to feel that control by Hollywood is somehow a blessing. They say in flint, michigan that somehow national political conventions and other great live events will continue with- Represented by the Katz Agency Associated with out networks. WFBM & WFBM -TV Indianapolis - WOOD & WOOD -TV "These men are either ignorant or dishonest. Grand Rapids - WTCN & WTCN -TV Minneapolis -St. Paul Unless the intercity lines of the AT&T are used on a regular and continuous basis as they are used by the networks, the costs for occasional events would be fantastically exorbitant. Once the lines are given up for television they will be hard to recapture even on an occasional 11 basis at any sort of reasonable price since they

BROADCASTING TELECASTING Apri! 23, 1956 Page 77 NETWORKS

will go to other uses. And even if occasion- ally the lines could be recaptured, inevitably the lineup of stations that could be served would be short because only the intercity facilities to the largest markets could be afforded. The smaller markets would be forever cut off ... "If you agree with us I would remind you again that we cannot go forward alone .. . "I recognize that we and you are confronted with a dilemma here. If you don't appear TEMPORARY committee named to help arrange for ABC -TV affiliate representation in against the networks, our critics will say it is testimony before the because you don't care or because we have Senate Commerce Committee, and also to help set up an ABC -TV coerced you into silence. If you do appear we Affiliates Advisory Committee, stayed on for quick canvass of assignments after are damned again because they will say you general session of affiliates in Chicago April 15. Committeemen (I to r): Ken Carter, are so afraid of us that you do our bidding WAAM (TV) Baltimore; Fred Houwink, WMAL -TV Washington; Walter M. Windsor, even though your heart isn't in it and you KCMC -TV Texarkana, Tex.; Otto Brandt, KING -TV Seattle, and Joseph F. Hladky Jr., don't really mean it. In other words, we're KCRG -TV Cedar Rapids, Iowa. damned if you don't and we're damned if you do. "It is superfluous for me to say that whatever you do you must do because you think IT'S AS CLEAR AS BLACK AND WHITE - it's right."

-t r First Quarter Profit: CHANNEL 10 IS THE ONE THA T AB -PT -$2.57 Million ESTIMATED net operating profit of American Broadcasting- Paramount Theatres for the first MOST ROCHESTER /ANS PREFER! quarter of 1956 rose to $2.57 million, or 60 cents a share, from $1.92 million, or 45 cents a share, in the corresponding quarter of 1955, it was reported last week by Leonard H. Gold - DAYTIME (Sign -on to 5:00 P.M.) enson, president. e Mr. Goldenson said that with capital gains Rochesterians prefer Channel 10 six days out of of $253,000 in the 1956 quarter, as compared seven ! (Out of 256 competitive quarter- hours, with $33,000 in the 1955 period, consolidated earnings totaled $2.82 million, or 66 cents per Channel 10 rates 147 firsts! ) share, as compared with $1.95 million, or 46 cents per share, last year. He reported that the ABC division is "presently engaged in further strengthening and ex- + NIGHTTIME (5:00 P.M. to Sign -off) panding its program schedule for next fall," and in this connection pointed out that Omnibus Rochesterians prefer Channel 10 five nights out is moving to ABC -TV (from CBS -TV). He de- of seven! (Out of 212 competitive quarter- hours, clared that ABC should share "on an ever broadening scale in the expected growth of tele- Channel 10 rates 126 firsts!) vision.

ABC -TV ISSUES DAY AND NIGHT TOTAL NEW RATE CARD r AN ADVERTISER on ABC -TV is now re- Out of the total of 468 week- quired to buy a minimum cleared gross for ly competitive quarter- hours, station time equivalent to $50,090 per Class A hour compared to $42,000 a year ago. CHANNEL 10 RATES 273 FIRSTS! The network also offers a full 35% discount to advertisers buying any combination of time across -the -board and before 5 p.m. NYT where- Moreover -8 OF THE TOP TEN TV PROGRAMS IN ROCHESTER in billings equal 200% or more of the hour ARE CHANNEL 10 PROGRAMS! rate per week. (This discount is in place of all other discounts and rebate.) ABOVE INFORMATION BASED ON ROCHESTER TELEVISION AUDIENCE A.R.B. REPORT FEBRUARY, 1956 These changes now are in effect, according Ask us about choice to a revised rate card (No. 6), which BT availabilitiesl has learned ABC -TV has been circulating since early March. This is the first revision made by the network since last January when rate card No. 5 of April I, 1955, underwent only a CHANNEL VHF minor modification. The updated card shows ABC -TV claims a network of a total of 198 markets in the U. S. compared with the total WATTS CBS 125,000 BASIC ABC AFFILIATE of 193 printed in rate card No. 5. OPERATED SHARE TIME BY As listed by the new card, total gross station 198 WHEC -TV AND WVET -TV rates for the markets (with old rates for 193 markets in parentheses): Class A, one -hour, ROCHESTER,N.Y. $100,000 ($95,155); Class A, half -hour, $60,000 ($57,093); Class A, quarter -hour, $40,000 ($38,- EVERETT- Mc(INNEY, INC. NATIONAL REPRESENTATIVES THE BOLLING CO., INC. 062); Class C, one -hour $50,000 ($47,577.50); P ge 78 April 23, 1956 BROADCASTING TELECASTING .':

It takes a heap o' compost to make a house a home

What with P. Adler, E. A. Guest and W. M. Tee all sounding off on house-to -home alchemy, there's no telling where it will all end-but in Eastern Iowa at least you can be sure of this: If it's a home in WMT-TV's primary service area (25 counties and 3 of the 6 largest cities in Iowa) chances are it has a tv set (80.9% tv ownership) . 116111/ And if it has a tv set, chances are it's tuned to WMT -TV. (All the top 15 once-a -week shows and all the top 10 multi-weekly shows are on WMT -TV.) Data source: Telepulse.

WMT -TV Mail address: Cedar Rapids CBS Maximum power Channel 2 National Representatives: The Katz Agency

lui ..wMOEN

BROADCASTING TELECASTING April 23, 1956 l';igc 79 NETWORKS

Class C, half-hour, $30,000 ($28,546.50); Class C,Iquarter-hour, $20,000 ($19,031). Class A time includes 6 -11 p.m., Mon-Sat., and 5 -11 p.m., Sundays. Class B, which is of- feied by ABC -TV at 75% of the evening rate, includes 2 -6 p.m., Saturday, and 1 -5 p.m., Sun- day, and Class C, charged at 50% of the evening raie, includes all other times, with the exception that Class B rates apply in certain markets in thé 5 -6 p.m. period, Mon.-Fri. (This is the h4rr in which ABC-TV now programs Mickey M use Club. The new card also increases gross rates for the use of ABC-TV production facilities for programs produced predominantly on film as follows (with old rates in parentheses): one -hour films $500 ($300); half -hour film, $300 ($150) and quarter -hour film, $200 ($75). Weekly discounts based on total percentage of the gross hour rates contracted per week remain unchanged, except for an additional daytime discount not mentioned in the old rate schedule. The new card permits an additional 5% discount for daytime periods before 5 p.m., New York time, Monday- through- F 'day, except for participation programs. C-TV now permits an over -all discount of 321/2% for film shows and 271/2 % for live sh ws in place of all other discounts and rebate to those advertisers who use a weekly minimum of $90,000 of gross billing for time during 52 co secutive weeks of the client's discount year. e old rate card had set the minimum at $8 ,000 of gross billing. n film, ABC-TV continues its previous discount arrangements with an additional proviso that orders received on or after next July 1, will earn a film discount of 21 % instead of the 5% allowed on gross billing. NBC -TV CHANGES OPTION PERIOD

A114 adjustment in NBC -TV option time, return- ing the Mon.-Fri. 5:30 -6 p.m. period to affiliates but making the 2:30 -3 p.m. period optionable by the network, was approved by members of the NBC -TV Affiliates Executive Committee at a eeting in Chicago last week. the change is subject to individual negotiation with affiliates. NBC -TV officials said they wire hopeful of getting signed amendments from the stations in time to put the change into effect in June. Thus this option -time period, instead of running from 3 -6 p.m., would extend fr m 2:30 to 5:30 p.m. The network plans to move the Tennessee Ernie show, now on at noon, into the 2:30 -3 p.m., period, while Howdy -Doody, long -time occupant of the 5:30 -6 p.m. spot across the board, will be moved to a weekend period as a half -hour or hour show. Neither the length nor the time period of the new Howdy -Doody has been determined, but authorities said present th'nking inclined toward a Sunday morning spot. n the noontime period now occupied by T nnessee Ernie, NBC-TV plans to install a n Ralph Edwards show described as a live a fence- participation series with features akin to Queen for a Day, This Is Your Life and T th or Consequences. The network also reported that the afternoon 5- :30 period, formerly occupied by Pinky Lee bu more recently by I Married loan, will be prngrammed for adult or general appeal rather thin as a kid strip, with sequences of It's a G at Life and Dear Phoebe to be slotted there r the current I Married loan film series ends. e option -time and other program plans wee presented to the affiliates executive com- mi ee by a group of NBC executives including Pr sident Robert W. Sarnoff; Thomas A. Mc- SALES OFFICES: New York, Cincinnati, Dayton, Columbus, Atlanta, Chicago, Miami Three times the impact - Don't overtacks yourself. Let the famous Crosley Television Stations offer the triple advantages of top shows... top audience ... top promotion through the exclusive Crosley client service department... and you'll rise to any ad occasion!

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W L W- Ì Cincinnati W LW -® Dayton W L W-C Columbus NETWORKS

Avity, vice president in charge of NBC -TV; However, we are not yet set on the specific Richard A. R. Pinkham, vice president in charge programs to be done in color under this plan, ACKERMAN LEAVES of NBC-TV programs, and Hugh M. Seville because our overall fall schedule is not yet Jr., vice president in charge of planning and finalized in all its details." CBS -TV IN JUNE The meeting was held the day after the in- three Hollywood development. REALIGNMENT of CBS -TV They were approved unanimously by mem- auguration of all -color programming by WNBQ program executives' assignments and changes in bers of the executive committee present for the (TV), NBC's Chicago o&o tv station, which is their titles was announced last week by Hubbell meeting. These included Walter Damm, WTMJ- now broadcasting all of its local studio pro- Robinson Jr., executive vice president in charge Milwaukee, committee chairman; Lawrencee gramming in color as well as the network color - of network programs. Guy Della Cioppa, vice I . (Bud) Rogers, WSAZ -TV Huntington, W. casts, a total of about seven hours a day of president in charge of CBS Radio's network a., vice chairman; Jack Harris, KPRC-TV color. programs in Hollywood, becomes director of Houston; Gene DeYoung, KERO -TV Bakers - Outlining progress and plans of the RCA network programs, CBS -TV, in Hollywood; held, Calif.; W. W. Warren, KOMO -TV Seattle; Tube Div., D. Y. Smith, vice president and gen- Jack Rayel, CBS-TV program director, ap- tames H. Moore, WSLS-TV Roanoke, Va., and eral manager of the division, expressed RCA's pointed executive director for CBS-TV on Ford Fred Mueller, WEEK -TV Peoria, Ill. Com- conviction that the present RCA picture tube Star Jubilee series, and Henry Ackerman, special initteemen absent were Edwin K. Wheeler, meets all requirements of top quality perfor- projects director, CBS-TV program department, !NWJ-TV Detroit, and Robert B. Hanna Jr., mance. He reported that this conviction has continues in that capacity but will devote all of WRGB (TV) Schenectady. already been backed "to the tune of $10 mil- his time to the development of his own produc- lion" at Lancaster, Pa., where RCA is ahead tions for the network until he leaves the net- of schedule on its goal of 30,000 tubes per work in June to manage his own company, COLOR TO KEYNOTE month for 1956. Ticonderoga Productions, which will film new properties exclusively for and financed by the NBC -TV FALL PLANS Networks Give Democrats network. BC-TV will telecast at least one major color Time Equal to Eisenhower's Officers of Ticonderoga include Mr. Acker - Program every night in the week in prime man's wife, Mary Shipp Ackerman, and at- evening viewing hours, starting in the fall, NBC EXACT facilities given by the networks to Pres- torney Edward Blau. Mrs. Ackerman formerly President Robert W. Sarnoff announced Mon- ident Dwight Eisenhower for his farm bill veto played Marie Wilson's girl friend on the star's day. Noting that this is in addition to the net - message last Monday night will be given to CBS-TV program. ork's present schedule of color "spectaculars," Democrats tonight (Monday). Democratic Na- This is the second time Mr. Ackerman has e said "that means color every evening on a tional Chairman Paul M. Butler said Senate relinquished a CBS vice presidency. In 1952 egular basis, and it means that on the Saturday, Majority Leader Lyndon B. Johnson (D -Tex.) he entered packaging of his own programs for day or Monday when a 'spectacular is sched- will speak for Democrats on "The Farm Bill," CBS and was forced to give up the title because ed, we can have as much as two- and -half solid in an official reply to the Eisenhower simulcast. of network policy that no officer can have ours of attraction programming in color. With The Democrats had given prior notice to financial interest in programs carried by CBS. ur new color recording equipment in operation, networks [CLOSED Cmcurr, April 16] that they About a year later, CBS Board Chairman Wil- ese programs will be available in color to the would ask radio-tv time equal to that given to liam S. Paley induced him to drop the packag- est coast markets as well as the rest of the the President. ing venture and resume his network post. untry." Sen. Johnson's address will originate in the Mr. Sarnoff spoke at a symposium conducted studios of WMAL -AM -TV Washington, ABC NBC -TV Announces Details by RCA for tv receiver manufacturers at which affiliate, from 10 -10:30 p.m. EST and will be Frank M. Folsom, and carried live by ABC Radio and ABC -TV, NBC Of Daylight Saving Schedule executives blueprinted color set designs and de- Radio, CBS Radio and Mutual. NBC -TV will NBC -TV last week announced details of its tailed its mass -production know -how. At the carry a kinescope of the Johnson reply from Daylight Saving Time operation, which becomes session, RCA announced that it has reduced the 11:30 -12 p.m. CBS-TV did not carry the Presi- effective April 29 and continues through Oct. dent's address, will manufacturer's price of its 255- square -inch color thus not carry Sen. John- 27. The network program schedule is based on son's. picture tube from $100 to $85. Eastern Daylight Saving Time. In The color symposium to acquaint other manu- announcing acceptance of the network Program schedules of all NBC stations time, Democratic -TV facturers with technical and manufacturing in- Chairman Butler said: "In in Daylight Saving Time areas will this important remain un- formation is in accord with RCA's policy of election year our citizens are en- changed. All non-interconnected stations will titled to hear both sides keeping its licensees informed of new develop- of important questions. retain their schedules on the same clock hour I am happy that the ments, Mr. Folsom said. "Many of you will television and radio net- basis as before DST. works have given the Democratic Party the recall that in August 1947 we turned over to Most programs carried on a "live" or kine- same opportunity to discuss the farm veto other manufacturers in the radio industry com- bill scope basis on interconnected stations in Stand- that they gave to Mr. Eisenhower. I hope that plete engineering and manufacturing informa- ard Time areas (Mountain Time Zone stations in the days ahead we will continue to receive tion on the first table -model black-and -white excepted) will be carried one hour earlier, with equal time when Mr. Eisenhower makes a politi- television receiver. The receiver became the the exception of the network programs between which was built today's vast cal speech." foundation upon 8 -9 p.m. New York time, Monday through television market. Another political question and when the -if Friday, which, by means of a repeat network "Now, we shall do the same thing with our networks will cover the proposed Stevenson - Kefauver debate (BT, April service, will be telecast on Eastern Standard big -screen color television receivers ", he stated. 16]- remained stations undecided as of last week. Two 10 -11 p.m. and on Central Standard ' We shall turn over to you RCA's latest color networks- stations, technical know-how, NBC and ABC -have indicated they will cover 9 -10 p.m. CST. The repeat network ceiver blueprints, our will not apply to Producers' roduction details and bills of materials. Our such a debate and are offering facilities, al- Showcase (every fourth Monday, 8 -9:30 p.m. color tv manufacturing facilities are open to though as yet there has been no formal accept- NYT), which will be seen "live" as usual in Your inspection. In our opinion, this action will ance by the candidates. An MBS spokesman all time zones. All interconnected prove to be as important to color television as indicated the network, which has stations in Mountain Time not made zone will the first table model was to black- and -white a final decision, probably would be favorable schedule network programs on a clock hour basis, through television." toward covering a debate. CBS had not yet quick kinescopes. Discussing the new nightly network color commented. program schedule for fall, Mr. Sarnoff declared NBC Radio to Carry Sarnoff at "the shows to be done in color will go into Sales t color studios and stay there. They'll be set Spot Open for 'Home' Speech to Security Committee for the whole season. The networks, the sta- NBC-TV's co -op program department last week NBC Radio last week reported it would carry t ons, the dealers and distributors can really reported that the Home show is available for a luncheon address by Brig. Gen. David Sar- promote this sort of a fixed color schedule. The national spot sale in more than 50 markets noff, RCA board chairman, scheduled for de- ublic will be able to depend on color as a regu- throughout the country. Participations are being livery today (Monday) to members of the Na- 1 r evening event and the habit of color can be offered only to advertisers who are not using the tional Security Committee, on a delayed basis established and developed. program on a network basis and for products 9:45 -10 p.m. EST tonight. The speech, marking "This is our objective this fall and we are non -competitive to the show's network sponsor- the opening of National Military Reserve Week, orking to bring it to realization right now. ship. Network sponsors of Home are American will call for the urgent need for ready reservists. We are decided in principle on the plan and we Radiator & Standard Sanitary Corp., American Gen. Sarnoff is also chairman of the National ve done enough checking on various program Viscose Corp., California Packing Corp., Gruen Security Training Commission. mbinations to conclude that we can fit such a Watch Co., Simplicity Pattern Co., Sperry & ABC Vice President Robert H. Hinckley is hedule into our expanded color facilities. Hutchinson Co., and Upjohn Co. to receive a citation at the luncheon. ge 82 April 23, 1956 BROADCASTING TELECASTING Another thinly disguised WJR success story

Our assets, gentlemen, are $150,670,027.13 -and WJR.

Savings and loan associations can't be funny with entitled to a good share of the credit." money. Now comes Alfred Politz Research, Inc. with In 1948, though, a small but scrappy Detroit some reasons -the results of a survey of radio savings and loan company bought a humorous listeners in a portion of our area. 15- minute show 3 times a week on WJR. For instance, this program is on between 7 and 10 Combining humor with saving and loaning paid a.m. Every day, at that time, 530,000 adults listen off. They just renewed for the eighth year. In the to WJR. (All other Detroit stations share 410,000.) preceding seven, the sponsor has grown from a $49 Also, 52 percent of all listeners in the area sur- million outfit with three offices to a $150 million veyed specify WJR for comedy and humor. outfit with seven offices; ranks sixth in the nation. They even prefer our advertisers -2 to 1 over We like to think that the president looked at the next station's. his assets -up at least 15 percent each successive Your Henry I. Christal representative can show year on WJR -when he wrote us, "You are you how WJR can add to your assets. See him.

The Great Voice of the Great Lakes

WJ R Detroit 50,000 Watts CBS Radio Network

Here's WJR's primary coverage area. Write us for your free copy of the Posits report or ask your Henry I. Christal Co. man.

Page 83 BROADCASTING TELECASTING April 23, 1956 MANUFACTURING

reel, the slow speed and lack of bulky reels combining to permit as much as a full -hour tv AMPEX GLEANS $4 MILLION program on one reel. Picture quality is claimed to be superior to that of kinescope recordings ÍN TV TAPE RECORDER ORDERS utilizing photographic film. Manufacturing firm demonstrates new technical developments before NARTB convention. Seventy -eight sales and commitments for Radio Output Rises Up machines ($75,000 for initial models to be this delivered August; In $45,000- $50,000 for production models set for February 1957 de- February -RETMA livery) made by CBS, NBC, Mutual, and Storer, among others. ABC RADIO production in February continued up- uncommitted. Twenty more orders on the fire. ward, but tv set production fell somewhat, RETMA reported last week. And, the manu- A $3.7 -$4.1 million harvest in orders for its lications (WFIL -TV Philadelphia); MBS and facturers' association also announced, tv set ew video tape recorder was reaped last week Storer Broadcasting Co. (WJBK -TV Detroit, shipments in February were behind January y Ampex Corp..following the historic demon - WSPD -TV Toledo, WJW -TV Cleveland, and the retail sales of both radio and tv were tration of the revolutionary development be- WAGE -TV Atlanta, WBRC -TV Birmingham, behind the previous month's figures. ore CBS affiliates on convention eve and WGBS Miami and KPTV [TV] Portland, Ore.) There were 1,093,506 radio sets manufac- ouncement the network has ordered three Other stations placing last -minute orders or tured in February. This compares with 1,078,- rototype models for fall programming [BT, whose purchases were later revealed: CMQ-1V 624 in January and 1,089,724 in February pril 16]. Havana, Cuba; KERO -TV Bakersfield, Calif.; 1955. Included in the February production Exhibiting the tape system for NARTB dele- KIEM -TV Eureka, Calif.; KING -TV and were 437,611 automobile sets. Retail radio ates throughout convention week, Ampex rep- KTLV (TV) Portland, Ore.; KSTP -TV Minne- sales for February numbered 454,867 (exclud- esentatives racked up the impressive total of apolis; KENS-TV San Antonio, Tex.; WIS-TV ing auto receivers), compared with 531,206 75 new sales (not including CBS' three) -five Columbia, S. C.; WSAZ -TV Huntington, W. in January and 317,908 in February 1955. or its original prototypes and 70 others for Va.; WCCO -TV Minneapolis; KUTV (TV) Salt Of the 576,282 tv receivers made in Febru- mmercial models, with varying delivery dates. Lake City and KLIX -TV Twin Falls, Idaho, and ary, 78,956 included uhf and 2,660 had fm. ey reported an additional 20 orders (good for KOTV (TV) Tulsa, Okla. This compares with 588,347 tv sets made in 900,000 -$1 million) "tentatively committed." Ampex officials reiterated their confidence January and 702,514 receivers manufactured that no At convention's end, NBC -TV reportedly had problems would be encountered in in February 1955. Shipments to dealers totaled evolving a laced three orders for original recorders, while method for recording programs in 529,226 in February, compared full color. to 623,790 in BC -TV was said to be greatly interested in It's claimed the Ampex VTR can be January and 640,771 in February adapted to color, 1955. Retail placing orders for commercial units, with its perhaps "within a year," ac- sales in February to cording to L. amounted 530,554, com- decision understood to hinge on budgetary and Phillip Gundy, manager of pared to January's Ampex's audio 614,213, and February other considerations. Numerous stations joined division, thus opening up a new 1955's 626,613. networks in placing orders for the recorder, avenue of facilities to telecasters. Tv set promising advantages in pickup of delayed net- The present recorder is expected to possess shipments to states in February were as follows: work telecasts, utilization for commercials and many applications for network and station tele- panel, public service, remote and other type casters in delayed telecasts and local program- State Total State Total ograms. ming, with provision for recording and instan- Alabama 10,028 New Hampshire 1,644 While cost of the eight initial prototype units, taneous playback, such as was demonstrated Arizona 4,293 New Jersey 16,257 Arkansas 5,444 New Mexico 2,082 slated for delivery in August, has been placed before CBS-TV affiliates. Sports events could California 50,348 New York 51,736 at $75,000, Ampex officials indicated that as prove one of the more fruitful uses for the Colorado 3,551 North Carolina ... 12,518 Connecticut 10,152 North Dakota .... 1,866 production lines are tooled up, cost of commer- device. Delaware 1,517 Ohio 26,980 cial units may be reduced to $45,000 or $50,000. One station operator told BT last week he Dist. Of Columbia.. 5,463 Oklahoma 7,183 plans to concentrate public Florida 17,150 Oregon 6,072 Ampex officials said the company is prepared service strips, Georgia 14,066 Pennsylvania 37,202 to turn out as many as 30-40 units a month normally produced over a week's span, into one Idaho 2,588 Rhode Island 1,704 after recording session for use by that week's Illinois 28,431 South Carolina ... 5,749 next February, when initial commercial end. Indiana 12,448 South Dakota ... 2,018 délivery is anticipated. Two remaining proto- He also claimed that the device would assure Iowa 4,864 Tennessee 11,161 type units better clockwork on commercials, particularly Kansas 6,729 Texas 29,288 out of eight slated to be produced Kentucky 10,742 Utah 2,114 this August have been purchased by either gov- those in Class "A" time, and would obviate any Louisiana 10,720 Vermont 1,272 ernment agencies or private possibility of technical failure. He predicted Maine 3,128 Virginia 9,471 research organi- Maryland 7,562 Washington 8,700 zations, it was learned. NBC -TV's purchase "more efficient" use of engineering personnel in Massachusetts .... 14,778 West Virginia 6,150 was consummated Monday after authorization normal eight -hour shifts. Michigan 18,955 Wisconsin 11,845 Minnesota 6,826 Wyoming 709 from RCA President Frank Folsom, it was un- Tightened up operation also was foreseen by Mississippi 6,222 U. S. TOTAL ...528,098 derstood. a station operator for local five-minute outing Missouri 11,726 Montana Alaska 316 One of the more interesting orders was one segments on such network programs as Today 1,641 Hawaii Nebraska 4,275 812 for eight models placed by John B. Poor, execu- with the station able to make better use of Nevada 730 GRAND TOTAL-529,226 tive vice president of MBS, presumably for use technical help in view of the east -west coast by General Teleradio's WOR -TV New York, time differentials and shift changes. WNAC-TV Boston, KHI -TV Los Angeles, The Ampex VTR operates at 15 in. per RCA Promotes Warrender WHBQ -TV Memphis and WEAT -TV West second with two-inch magnetic tape on a 15 -in Palm Beach, Fla. WILLIAM T. WARRENDER, manager of the RCA Among telecasters who bought Tube Div.'s plant at Marion, Ind., Thurs- commercial day was units for early 1957 delivery were named general manager of the re- the group cently-created o ership properties of Storer Broadcasting Stock Stimulant RCA Components Div., with headquarters in ., which ordered 13 recorders -worth half a Camden, N. J. He will be FLURRY of sales reported by succeeded illion dollars alone. Sales of eight prototype Ampex at Marion by Leonard Gillon, manu- Corp. for its new video tape facturing u Is would result in about $600,000 for Ampex, magnetic manager there since 1954. recorder system during convention week e another $3.15 -$3.5 million is expected With RCA since 1936, following the firm's (see separate story) brought in its wake accrue from sale of the 70 commercial re- acquisition of the Marion plant, he was named rders. activity in the stock market. manager of the tube plant there. Pegged at only 20 Following are the stations which have placed by brokers a fortnight ago, Ampex stock was up in bids atual orders or "tentatively" committed them - ves for commercial types: to 273/4 April 13 -the day before it Evans Opens Electronics Firm was announced and demonstrated before KEYT (TV) Santa Barbara, Calif.; WMAR- C. RICHARD EVANS, CBS -TV affiliates as of last Friday former vice president Baltimore; KWTV (TV) Oklahoma City; -and and general manager morning was selling at 30. Asking of KGMB -AM -TV Hono- (TV) Muskogee, Okla.; WSFA -TV price lulu and license, varied from 31 to 37. Hawaiian Broadcasting Sys- ntgomery, Ala.; KRON -TV San Francisco; tern, is establishing a new electronics Ampex stock is sold over the counter manufac- CT (TV) Memphis; KPRC -TV Houston; turing firm, Star Valley Electronics, at in San Francisco and is not listed on Thayne, B -TV San Diego; Hearst Corp. (WBAL- Wyo. Mr. Evans is any stock exchange. former vice president and Baltimore); KFJZ-TV Fort Worth; KVOO- engineering head of KSL-AM -TV Salt Lake Tulsa; WAVE -TV Louisville; Triangle Pub - City. P ge 84 April 23, 1956 BROADCASTING TELECASTING s s s

WMC WMCT MEMPHIS MEMPHIS

announces announces the appointment of the appointment of

s as national as national representative representative effective May 1, 1956 effective May 1, 1956

WMC WMCT NBC Radio Network NBC -TV; ABC -TV 5000 w. at 790 kc. 100,000 w.- Channel 5 3d & Madison 495 Union Ave. Memphis 1, Tenn. Memphis 3, Tenn.

MEMPHIS PUBLISHING CO., MEMPHIS, TENN.

BROADCASTING TELECASTING April 23, 1956 Page 85 MANUFACTURING

the table units for marketing by year's end, al- Mont, Emerson, and others are expected to ADMIRAL PLANNING though it was indicated there is no plan at this unveil new color models -and quite probably time to reduce prices on its console models, now price reductions. General Electric Co. also UNDER -$500 COLOR priced at $895 and up. announced plans to enter the color production field later this year [BT, April 16]. FIRST MAJOR BREAK in the color tv set Admiral revealed its plans, without specific price structure loomed last week after confirma- details, at a news conference during which it Another breakthrough on color tv prices took tion by Admiral Corp., Chicago, that it plans to also announced plans to produce a large num- place on a local scale in Chicago last week. introduce a $500 table model next June, prob- ber of 10 -inch portable tv receivers for personal Sears, Roebuck & Co. introduced a 21 -inch use. The $499.95 - ab ly concurrent with the summer home furnish- "magic figure" for Admiral color receiver under its own brand name, Silver ings markets in New York and Chicago. came after an announcement by Travler for a tone, available in mahogany for $595, and oak $595 console color receiver and in the wake of for $605 (plus service contract for $90). Models aid probably incorporating the RCA picture other developments, including RCA's plan to were displayed in 22 Sears stores and will be tube, though this was not definite -was viewed reduce the price on its picture tube from $100 marketed in the Chicago area only at the outset. in manufacturing circles as the first break- to $85. [See separate story, page 82.1 through to the "magic figure" held out for RCA currently is marketing a line of color simulating buying demand for color sets among receivers from $695 to $995, with expectant CBS INC. QUARTER al greater segment of American consumers. decreases on some of its models in the months Admiral plans to produce perhaps 25,000 of ahead. Motorola, CBS -Columbia, Philco, Du- PROFITS INCREASE PROFITS of CBS Inc., for the first quarter of this year were higher than the like period last year when the company reported $3,892,677, again William S. Paley, chairman, stated at an annual stockholders meeting held Wednesday at WFBC- TV,,Swamps Competition CBS' New York headquarters. Mr. Paley also said the first three months this year would show increased profits for CBS in Carolina 5- County Pulse Survey Radio's operation over the same period of 1955 which in turn had been above the first quarter of 1954. Said Mr. Paley of CBS Radio's opera- AREA PULSE SURVEY OF TELEVISION AUDIENCE (5 Counties) tion: "[We] are entering a more stabilizing pe- SHARE OF TELEVISION AUDIENCE DECEMBER 4 -10, 1955 riod in radio." In answer to a stockholder's question, Mr. Paley declined to predict whether CBS' radio arm would approach the level of TV Sets Station Station Station Other radio's most profitable year at the network. He Time In Use WFBC -TV B C D Stations also noted that the receiver and tube divisions (CBS -Columbia and CBS -Hytron) had lost SUNDAY money in the first quarter and probably would 12 Noon -6:00 P.M. 35.7% 48% 24% 15% 8% 4% show a loss for the first half, although not as much as in 1954 when both divisions lost 6:00 P.M.- Midnight 51.3% 55% 23% 16% 2% 4% money. Asked to comment on color tv's progress, MON. THRU FRI. Dr. Frank Stanton, CBS Inc. president, said 7:00 A.M. -12:00 Noon 13.2% 64% 360/0 0% 0% 0% that while more activity was expected in color receivers this year than last, "disappointment" 12:00 -6:00 P.M. Noon 25.5% 61% 21% 15% 3% 0% still is evident in the "marketplace." Dr. Stanton 6:00 P.M.- Midnight 46.0% 56% 18% 17% 3% 6% described set buying throughout the country as "spotty and selective." In reviewing color pro- SATURDAY gramming, Dr. Stanton said CBS -TV would telecast more hours in color than this season 10:00 -12:00 Noon 32.5% 70% 30% 0% 0% 0% when it averaged about two hours weekly. 12:00 Noon -6:00 P.M. 27.3% 51% 31% 12% 2% 4% Dr. Stanton also said that the "outstanding 6:00 P.M.- Midnight 54.6% 58% 16% 15% 6% 5% technical feature of the NARTB convention in Chicago was the disclosure and demonstration of the Ampex tv tape process (see story, page 84.) He said the process would mean better *The five counties are Greenville, Ander- quality tv recording, would prove more econom- son, Greenwood, and Spartanburg, S. C., and ical and provide quicker recording service. Buncombe (Asheville), N. counties with CBS -TV, according to Dr. Stanton will put its C.... three units into use this fall on the West Coast Population of 600,700; Incomes of $783,086,- and later would use additional units elsewhere 000; and Retail Sales of $519,931,000. in the country. Formal business election of Classes A For -the further information about this PULSE and B directors and an independent public ac- SURVEY and about the total WFBC-TV Mar- countant-was achieved in short order. All in- ket, contact the Station or WEED, our Na- cumbents were re- elected as directors: Class A -Henry C. Bonfig, CBS -Columbia president; tional Representative. Arthur Hull Hayes, CBS Radio president; J. A. W. Inglehart, partner of W. E. Hutton & Co., investment bankers; Robert A. Lovett, partner, Brown Bros. Harriman & Co., private bankers; Millicent C. McIntosh, president, Barnard Col- lege of Columbia U.; Samuel Paley, retired, NBC NETWORK and J. L. Van Volkenburg, CBS-TV president; Class B -Ralph F. Colin, Rosenman, Gold - mark, Colin & Kaye, law firm; James B. Conk- ling, president, Columbia Records; Leon Levy, "The Giant of F3C-TV president of Delaware River Terminal & Ware- house Co.; Edward R. Murrow, CBS newsman; Channel 4 Greenville, S. C. Southern Skies" William Paley; Dr. Stanton, and Charles F. Represented Nationally by Stromeyer, president of CBS -Hytron. The ac- WEED TELEVISION CORP. counting firm elected: Lybrand, Ross Bros. & Montgomery. P :e 86 April 23, 1956 BROADCASTING TELECASTING sES.ALICE HEINECKE, REPRESENTING sESAcAT THE AWRT, BOSTON, APRIL 26 -29, 1956

CELEBRATING 25 YEARS OF SERVICE TO

THE ENTIRE ENTERTAINMENT INDUSTRY

LICENSING THE PERFORMANCE, MECHANICAL OR SYNCHRONIZATION RIGHTS IN

"THE BEST MUSIC IN AMERICA"

TO THE ENTIRE ENTERTAINMENT INDUSTRY, RADIO, TELEVISION, MOTION PICTURE, TRANSCRIPTION AND PHONOGRAPH RECORD COMPANIES, THEATRES, CONCERT HALLS, HOTELS, ETC.

PRODUCERS OF THE FAMOJS SESAC TRANSCRIBED LIBRARY

A REPERTORY OF DISTINCTION

BROADCASTING IF TELECASTING April 23, 1956 Page 87 GOVERNMENT

REGULATED ASK, REGULATORS ANSWER

OULD broadcasters editorialize? Yes! Should the traditional service, as if the other part were not. The entire program schedule Iulrm for reporting to the FCC on public service of a broadcast should concern the entire public. tion be revised? Again, yes! These two ideas topped the many If any explanation is necessary to demonstrate that a program ich came out of the seven -member FCC panel session at last is sponsored, and nevertheless meets some special interest of the ek's NARTB convention. Here is the text, condensed from the public, we'd like to know about it. And, as Comr. Bartley has uestions - from- the -floor" portion of that session. mentioned, there is an opportunity to submit that information in the application form. Sterling C. Quinlan [WBKB Chicago]: I'd like to address a estion that can only be answered in the manner of a personal Comr. Doerfer: You have three commissioners; those of you inion, but I'd like to have the opinion, perhaps, of Mr. McCon- who are interested in a bare majority will be delighted to know that aughey. Do you think that we, as broadcasters, particularly on I incline that way, too. I know from examining the classifications e management level, have properly used our right of editorial which have been submitted that they are no longer appropriate. pinion with the proper degree of responsibility in carrying out our I would just as lief permit a broadcaster to designate a program in it meets usiness, in carrying issues to the public? . the public interest if certain reasonable criteria, whether it is or Chmn. McConnaughey: To answer that by a plain yes or no- paid for not. o. I do not think that you have exercised your right or assumed I think the same thing is true with education. I don't know about our right or your basic responsibility in that regard. I think you the religious angle; that is rather a touchy subject, and I would ave been very backward or lax. I don't know what the proper probably want more information before I made up my mind on that. atement is in exercising your right along that line. But generally, I think a reclassification is called for, so that we a picture of what an over-all balanced program really is, Mr. Fellows: I think you might add "a little too much scared get better times," too, Mr. Chairman. paid for or not. I was to say that I think this one Comr. Webster. I was one of the commissioners who voted to Mr. Fellows: Dick, just going hange the attitude of the Commission, and I was assured by the has gone far enough so we can establish an absolute precedent and roadcasters, personally, that they were going to editorialize, and have the president of NARTB poll the Commission. Comr. Mack? ere was going to be a lot of it. I am disappointed, too, that there Comr. Mack: The Commission should recognize this fact that iasn't been more of it. you might have to relate these programs to what you get from them. Ted Jones [WCRV Waltham, Mass.]: In line with the question Comr. Webster. Mr. Moderator, maybe I'd better get in the act, f renewal applications, on public service programming, is there in order to make this unanimous if we're going to have a vote of y way that sponsored programs that are in the public interest the Commission. I can't let these other commissioners get ahead ould be given more consideration by the Commission in evaluating of me. ur proper use of our license? I think I'll just throw out a little something that I thought of as Comr. Webster: Well, of course, the rather short answer is that they were talking. It certainly also brings up a question in television is is the very thing we are studying at the present time. It brings that we are all faced with, and that is the question of whether tele- p this question as to what you do with this classification that we vision stations are going to be home stations or big -area stations. llave in the renewal form. That is the thing that we are studying, Are they going to be stations that are going to contribute something rt the present time. I think that is a question that is before us, and to the town, or the area, and are they going to get something out tt would be difficult for me to answer one way or the other on it. of that area? Comr. Bartley: I'd like to say something on this, because this I think that programming has a place in our decisions and our one of the things that touches my nerves once in a while. work in regard to this television matter as to whether they are going The forms do not provide an opportunity for a station to tell to be big stations or stations that are going to reflect the small towns hat its programming is. This form specifically provides for that, and are going to put on those stations some of the local program- ut you fellows don't use it enough. When the statistics that you ming. I think that is a big element in this thing, too, and I think ubmit do not reflect your programming, there is a special provision it is part of the decision in regard to whatever we might do about nd an invitation for you to write an explanatory statement with television. Respect to that. I think you're missing a great opportunity when you Mr. Fellows: I was going to say, Mr. Chairman, that inasmuch don't spread it on when you file your application with the Com- as there is not an ounce of protocol in this particular roundup to rssion. date, I would like to ask you to play anchor man. But we still leave Comr. Hyde: Comr. Bartley has covered the point very well, Comr. Lee out of the picture on this one. deed. I will add this comment. I have been concerned about the Comr. Lee: I generally answer questions like this by saying "I'm ractice of classifying a certain part of the program as public all right on that."

CC Comr. John C. Doerfer makes a point during the Tuesday FCC Harold E. Fellows, president of NARTB, Comrs. Edward M. Webster, anel session. (L to r), Comrs. Robert E. Lee, Robert T. Bartley, Mr. Doerfer and Edward A. Mack. The scene was the Chicago osel H. Hyde, Chairman George C. McConnaughey, moderator convention of the NARTB. age 88 April 23, 1956 BROADCASTING TELECASTING Lions way. As we know, a number of communities have been waiting in the merits of the competing applicants, but, "When are we going many months for television decisions. Unfortunately, these com- to get service to this community?" I spent five or ten minutes munities aren't cognizant of the various complexities and factors explaining to him the problems of the administrative procedures, that have to be weighed, the pros and cons, on these tv applications. the issues involved, the litigation, the length of the hearing, and so I would like to know if there is any way possible, or if it is at all on, but he kept coming back and saying, "But it's eight years." He feasible for the FCC, in a public relations way, to inform these further pointed out that in this 8 -year period, people have died who communities as to an approximate date when a decision might be have not seen television. imminent. While I don't know the answer, I certainly think that Mr. Stanley's Chmn. McConnaughey: As you may have heard today, there are question is quite appropriate. not very many cases yet remaining to be disposed of. I think (and Gil Leiser [KJUN Redmond, Ore.]: I was approached about this is an estimate) that very shortly after the first of this next six or eight months ago by a group of businessmen in central calendar year we will be pretty well caught up with putting out Oregon-none of them radio or tv men -from four different cities, grants. and they discussed with me, and also with a consultant engineer, Now, as to specific dates, I would say that it is virtually im- the same question that was brought up here by the gentleman just possible to give a specific date to a specific community, because of preceding this last question, concerning these stations in Washington the work that has to be done in the Office of Opinions & Review, which are operating without FCC approval, against which a "cease in digesting the facts and the exceptions. Many times there are 150 and desist" order has now been issued. They wanted to go ahead. to 300 exceptions. They have to be digested and brought before They said, "They are operating up there, and we might as well take the Commission, and then the Commission must give instructions a stab at it." for the writing of an opinion. Those instructions, when they are I advised them not to do so, and so did this consulting engineer. given, are just what they denote; they are instructions. That does We ended up on the board of directors of this outfit. They put not necessarily mean that the final opinion will be the same way in their application last fall. They haven't heard anything. that there are instructions. Sometimes, in order to get instructions I would like to have an answer to take back to them in some out, there will be three or four commissioners who will vote for form or other as to when the Commission may begin considering instructions for a certain grant. When the facts are completely these applications. I know there must be others from both com- digested and an opinion is brought in front of us, we reserve the mercial broadcasters and non -profit groups for unattended satellite right -and quite properly must have the right at that time -to make operations. a final decision in that matter or in another. So I think, from the Mr. Fellows: Comr. Doerfer, do you want to keep on with that very nature of what is required, it is impossible to give any definite phase of it? dates. Comr. Doerfer: No. Of course, that opens up a subject, again, Comr. Lee: Mr. Moderator, I agree with the chairman's remarks, with respect to our procedures. I don't think any commissioner but I do feel that Mr. Stanley's question is very well put. It is a could answer that question. very difficult one to answer. As you must remember, that favorite sore spot that bothers me, I had a call not so long ago on a specific case from a member of 309(c), the protest provision, provides that protest cases must be Congress who, of course, was careful to say he was not interested submitted, so you can stand in line for eight years on a competing

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or even a non- competing application, and if a protest is lodged against some other station BILL DENIES TIME or some other applicant, regardless of where in the country, we are legally bound to ex- FOR MINOR PARTIES pedite it. A BILL aimed at denying equal radio-tv time I made a little check as to how much time opportunities under the Communications Act the Commission had spent during the height to fringe, minority and splinter party candidates was introduced last week by Rep. J. Percy of the protest cases, and our time ran almost Priest (D- Tenn.), who is chairman of the 27 to 29 %. I asked the chief examiner, a House Commerce Committee. few weeks ago, how many examiners were The bill (HR 10,529) would give equal time hearing protest cases and he told me at least opportunities in national election campaigns a third. to the presidential and vice presidential candi- So that is about the only answer that we dates of the major parties without affording can give you. We try to expedite our work, the same opportunities to candidates of minor- but we must follow the law, and Congress ity and splinter parties. It would give the equal privileges in intra -party state primary cases, has given priority to certain types of and other pre -convention activities to such so there is nothing we can do but just ask major party presidential aspirants as Sens. you to step down, in line, and permit some- Kefauver and Knowland, Goys. Harriman and body to squeeze in ahead of you. Herter and past major party nominees Steven- son and Dewey, without giving similar opportunities to such unknowns as Lar Daly, who Westinghouse Supports aspires to the GOP nomination. The Priest measure also would give equal McConnaughey Proposal time treatment to major party nominees seeking election to Congress or to those who can WESTINGHOUSE Broadcasting Co. last week muster on petitions enough names to equal 1% announced its support-and called the rest of of the total votes cast for the respective office the industry to do the same -of FCC Chairman in the preceding congressional election. George McConnaughey's proposal for an inde- The bill would require licensees to offer pendent research study of tv allocations prob- equal time opportunities to presidential and lems (also see page 112). vice presidential nominees of the major parties President Donald C. McGannon said WBC (parties with candidates polling 4% of the vote felt that such a study "would accomplish the at the preceding election) or to those candi- greatest good for broadcasting" and that it dates supported by petitions with names total- such treats! stands ready to support it wtih "substantial" ing 1% of voters in last election. money as well as the research and staff of WBC In addition, it would require broadcasters and the tv set manufacturing division of the to offer equal time to a candidate for presi- parent Westinghouse Electric Co. dential or vice presidential nomination (by a Despite prolonged study of existing testimony party which polled 4% of the votes) and who: and proposals, he said, WBC has "been unable (a) is the incumbent of any statewide or federal elective office, or (b) has been nominated For complete information -type to come forward with any specific proposal that would, we felt, be a genuine solution to the for one of these offices at any prior convention of film to use, latest processing problem." He continued, "We are convinced of his party or (c) is supported by petitions technics -write to that the status of current research into this totaling at least 200,000 valid signatures. problem of uhf allocation does not go deep Motion Picture Film Department enough to permit any of us to draw qualified BILL PUTS CURBS EASTMAN KODAK COMPANY conclusions concerning the ultimate role of uhf. Rochester 4, N.Y. It is this need for additional research which prompts WBC to give total support to this pro- ON TV OWNERSHIP posal ... by Chairman McConnaughey." A BILL to amend the Communications Act to East Coast Division Mr. McGannon noted that "the television forbid ownership of more tv stations than will 342 Madison Avenue industry has had substantial success in objective cover 25% of the population of the United New York 17, N. Y. and scientific committees" in compiling stand- States, territories and possessions was intro- ards for black- and -white and for color W. "Like- duced in Congress last week by Rep. Joseph P. wise," he added, "the Senate ad hoc committee O'Hara (R- Minn.). The bill also would pro- Midwest Division has done an initial and basic job to date in hibit the FCC from setting up numerical limi- 137 North Wabash Avenue these considerations. But I am convinced that tations on television station ownership. Chicago 2, Illinois even aside from the question of governmental Mr. O'Hara, a member of the House Com- appropriation, which is a considerable one, that merce Committee, could not be reached for private industry can achieve an even greater comment on his sponsorship of this bill. The West Division Coast level of understanding. It is imperative, how- Minnesota Republican suffered a slight heart 6706 Santa Monica Blvd. ever, that such a committee be unbiased, inde- attack and has been hospitalized since March 30. Hollywood 38, Calif. pendent, objective and scientific." Introduction of the bill came while broadcasters and the FCC were awaiting a U. S. He said a "principal concern" had been "the intended to Supreme Court decision on the FCC's long- or W. J. GERMAN, Inc. possibility of precipitous action, standing numerical limitation on station owner- which would Agents for the sale and distribution of solve an immediate problem, but ship. These rules were overturned by the U. S. the Eastman Professional Motion Picture fail to consider the ultimate needs of both Court of Appeals in Washington -on the ground the Films, Fort Lee, N. J.; Chicago, Ill.; broadcasting industry and the people of that the Communications Act requires that be- Hollywood, Calif. nation." WBC is interested in "the long-range fore the Commission can deny an application it considerations," he asserted, "so long as those must hold a hearing -and were appealed to considerations can be carefully and scientifically the highest tribunal by the Commission. The arrived at." case began in 1952 when Storer Broadcasting Co. applied for ch. 10 in Miami, Fla. The FCC A spokesman for Crosley Broadcasting Co. returned this application on the ground that meanwhile pointed out that Crosley has cooper- Storer owned the then limit of five tv stations. ated closely with FCC in contributing studies on Storer appealed and the appellate court ruling Be sure to shoot the overall uhf -vhf problem and that it will con- followed. Argument before the Supreme Court tinue and intensify insofar as possible this co- took place last April [TOT, March 51. Present IN COLOR ... operation in providing manpower in the project limitation on tv ownership is seven stations (not by Chairman McConnaughey. more than five in the vhf band). You'll be glad you did. proposed April 23, 1956 Page 91 GOVERNMENT STA TIONS

UBLISHERS BLAST FCC BEFORE HOUSE 6 ABC O &O Stations erican Newspaper Publishers Assn. counsel Elisha Hanson charges Change Representation C mmission has been 'evading' law by 'rigid policy adverse to news- REPRESENTATION changes for six ABC per applicants.' Terms diversification 'discrimination.' owned and operated stations were in progress last week. FCC has been "evading" the law for the earlier hearings [BT, Feb. 6, Jan. 31], to which The network appointed John Blair & Co. and p st decade and a half in following a "frankly the ANPA counsel replied: "Most law evaders Blair Tv to represent, respectively for radio and ounced" and "rigid policy adverse to news- do indignantly deny." television, KGO -AM -TV San Francisco and y r applicants" for radio-tv facilities, Elisha The CBS suggestion presented by Mr. Salant WABC-AM -TV New York. KGO -AM -TV and Hanson, attorney for American Newspaper would differ from HR 10,529 in these ways: WABC-AM had been represented by Edward Públishers Assn., told a House subcommittee (I) It would extend eligibles category Petry Co. WABC-TV had been represented by ursday. the to acceptance speeches made at nominating Weed Television. estifying before the House Commerce Com- conventions or appearances on news, forum, the Petry ttee's & Communications Coincidentally, company resigned as Transportation debate similar mmittee, Mr. Hanson said he prefers to and programs which are con- representatives of KABC-AM -TV Los Angeles. trolled by the a candidate for No replacement had been selected c the FCC's mass media diversification policy broadcaster, by at week's end. its "discrimination policy." He spoke in support President, Vice President or for a spokesman of twin House bills (HR 6968 and 6977) which duly designated by the candidate for President. would prohibit FCC "discrimination between It would term presidential or vice presidential Burke -Stuart Co. Names persons based upon interest in ... any medium candidates for nomination "presumes sub- Ted Oberfelder President primarily engaged in the gathering and dissemi- stantial candidates" (and thus eligible for equal nation of information." time) if they are incumbents of elective offices TED OBERFELDER, former ABC vice presi- The subcommittee, headed by Rep. Oren which are federal or statewide, have ever been dent in charge of WABC -TV New York, last Harris (D- Ark.), spent the major part of a nominated by a major party nominating con- Monday was named president of Burke -Stuart morning session hearing Mr. Hanson, with three vention or can muster 200,000 signatures on a Co., New York, radio and tv station representa- other witnesses making brief appearances, then petition. (The broadcaster would be allowed tives. d ided to continue hearings at a date not yet a `limited discretion" in determining whether a Mr. Oberfelder's election was announced by d ided. candidate is substantial if he does not come Frank B. Swadon, Burke -Stuart's chairman of 'chard S. Salant, CBS vice president, spoke under the "presumption" qualifications. Oppo- the board, who b ay on political broadcasting bills before the nents seeking the office sought by a "desig- noted that the firm su committee and submitted a statement which nated" spokesman discussing "major issues" on "looks forward to a in luded suggested legislation for still another such a show could not demand equal time on great expansion pro- p itical broadcasting bill. This would embody account of his candidacy unless they met re- gram which will en- an adaptation of HR 6810 -proposed by CBS quirements made for candidates by the bill.) able us to serve our Pr ident Frank Stanton -combined with recent (2) Equal time provisions would not apply present clients even bibs in both the House and Senate which would in the case of a candidate for a congressional better and to secure allow broadcasters to make radio -tv time avail - office if such a candidate appeared on a news, new clients for our ab e to candidates of the major parties without forum, debate or similar program controlled specialized services." furnishing time on an equal basis to candidates by the broadcaster, except for those candi- With ABC start- of small minority and splinter groups (also see dates qualified under HR 10,529 and "sub- ing in 1945, when he story, page 91). stantial candidates for nomination by major was made manager Ís4r. Salant said CBS is prepared to offer and parties." A "substantial" candidate for nomi- of audience promo- ha§ set aside perhaps two hours of free Class A nation would be "presumed" to be so if he is MR. OBERFELDER tion, Mr. Oberfelder time to be divided between the major party an incumbent of any federal or state office held various posts candidates for the presidency for "some form of which is elective, has ever been nominated by with the network, becoming director of adver- debate or discussion of the central issues "-if a major party for the same office or can muster tising, promotion and research; general manager egress Cc adopts HR 10217, HR 10529 or CBS' petitions totaling 1% of the vote for that office of WJZ (now WABC) New York; vice president suggested revision. in the preceding congressional election. in charge of owned and operated stations (also Judge E. Barrett Prettyman of the U. S. 1952), and two years ago, vice president in CBS COUrt of Appeals for D. C., testified as a rep- order of preference for the various bills, charge of WABC -TV New York. Before he he said, is HR resentative of the Judicial Council in 6810 (Stanton plan), the CBS joined ABC, of D. C. amendment Mr. Oberfelder had been director favor of a bill (HR 6631) which would give proposal submitted Thursday, HR of advertising and promotion at Hearst Radio, 10,529 appeals courts more discretion in granting inter and HR 10,217. He said the FCC is subsequently for WCAU Philadelphia and later whether l tory relief in cases from the FCC and sev- dubious about HR 10,217 applies to for WFIL Philadelphia. erail other agencies. candidates for nomination, in addition to nom- ANPA's Mr. Hanson said that while the law inees, but that CBS and others believe it does. "presumably" prohibits the FCC from discrimi- Cohan Buys KVEC- AM -TV; nating against any applicant, the Commission, Magnuson May Offer Money KITO, KAKC Buys Concluded ne ertheless, has pursued a discrimination po icy against newspaper applicants. For FCC Ad Fraud Study ANNOUNCEMENT of the sale of one tele- The FCC invoked its diversification policy in THE FCC isn't planning to appear before the vision and three am stations was made last 10 of 12 contested cases up to last Jan. 31, Mr. Senate Appropriations Subcommittee on inde- week. All are subject to FCC approval. H n said, "tipping the scales against the pendent offices (Sen. Warren G. Magnuson KVEC -AM -TV San Luis Obispo, Calif., newspaper applicants." [D- Wash.], chairman), because it apparently is was sold by Christina M. Jacobson to John C. Mr. Hanson said that except in rare instances quite satisfied with the $50,000 cut recom- Cohan (KSBW-AM -TV Salinas, Calif.) for the only way a newspaper can get a vhf grant mended by the House of Representatives. But, $450,000 and obligations. KVEC operates on is through an uncontested proceeding or by it may be asked to appear anyway. Sen. Mag- 920 kc with 1 kw day, 500 w night. KVEC -TV merger with an opposing applicant, adding that nuson has indicated that he might want to is on ch. 6 and is affiliated with CBS and ABC. newspaper give it more ownership or association constitutes money -to oversee advertising. KITO San Bernardino, Calif., was sold by an "almost irrebuttable presumption" of com- That's what the powerful Senate Commerce H. G. Wall and Jack Flanigan to Cosmopolitan parative disqualification under present FCC Committee chairman told BIT last week. He Broadcasting Corp. for $150,000. Cosmopoli- poi cy. said he was going to ask both the FCC and tan is a subsidiary of Continental Telecasting to monopoly of mass media, the ANPA the Federal Trade Commission whether it Corp. (KRKD Los Angeles, which it bought co sel said, there is "no such thing as a mon- didn't want extra finances to act against pur- last fall for $417,500). Continental is owned o ly of mass media . . . in this country of ported fraudulent advertising on the airwaves. 3635% by Albert Zugsmith Corp., media o ." This is because there are more than The Senate appropriations committee is sched- broker (Albert Hogan, president); 3635% by 25, 00 publications regularly printed and "no uled to begin hearings this week. President Richard C. Simonton, wired music franchise on man, no group of men controls any great Eisenhower had asked for $7.85 million for holder, and 2635% by Frank Oxarart, who n ber of these publications." the FCC for fiscal 1957, but the House last owns 20% of KVOA -AM -TV Tucson, Ariz. ep. James I. Dolliver (R -Iowa) reminded month cut this sum by $50,000. In 1956, the Messrs. Zugsmith, Hogan and Simonton Mr Hanson that the FCC each "indignantly Be- FCC operated with an appropriation of $6.87 own 25% of KULA -TV Honolulu. Mr. Oxa- ni " it discriminated against newspapers at million. rart. general manager of KRKD will also man - Pa 92 April 23, 1956 BROADCASTING TELECASTING The Search for OIL

Huge tires mark the sands of Saudi Arabia. They tell a tale of the sweat, hard work and technical skill that goes hand in hand with the search for oil in desert lands.

Aramco ARABIAN AMERICAN OIL CO. Dhahran, Saudi Arabia New York, N.Y., U.S.A. STATIONS FILM age KITO. KITO operates on 1290 kc with and regulations by which broadcasters are gov- 5 kw and is affiliated with ABC. erned, basic information regarding, WWJ -AM- Station -Owned Tv Inc. KAKC Tulsa, Okla., was sold by Public TV standards, specifications for spot announce- adio Corp. (Rev. Forrest G. Conley, presi- ments, props provided by the station and hints Adds 22 New Members d nt and general manager) to Houston adver- in working with the producer to prepare the TV INC., station-owned film- buying organiza- ' ing executive Lester Kamin for about $125,- best programs. . Mr. Kamin owns about 25% of South- tion servicing outlets in medium and small -sized Don DeGroot, WWJ -AM -TV assistant gen- . d Broadcasting Co. (WMYR New Orleans markets, has reported the addition of 22 new aid KCIP Shreveport, both Louisiana). Inde- eral general manager, has been named political members and the handling of nearly $500,000 coordinator assigned to clear all political broad- pendent KAKC uses 970 kc with 1 kw day and worth of films for its first year of operation in 500 night. casts by General Manager Edwin K. Wheeler. 1955. A report on progress of the new group was Political Do's, Don'ts McCormick Promoted tendered to station operators by W. D. (Dub) Rogers, president of KDUB -TV Lubbock, Tex., WILLIAM M. McCORMICK, assistant sales Outlined in WWJ Handbook and KPAR -TV Sweetwater, Tex., at a meeting manager, WOR New York, has been appointed WWJ -AM -TV Detroit has released a "Hand - in the Sheraton -Blackstone Hotel concurrent general sales manager, it was announced last bitok for Political Broadcasts" for the use of with the NARTB convention. candidates in preparing radio and /or tv pro- week. The additional members bring the TV Inc. grams. The booklet contains the principal laws (Stations Continues on Page 123) group from 34 to 56 after 13 months operation. The organization anticipates handling over $1 million in film business by the end of 1956. Mr. Rogers said the organization, to which members contribute 5% of their film costs as a service fee, has proved to be satisfactory to stations and distributors alike. Tv Inc. involves a stock deal under which stations can buy a share for every $100 of their respective one- MILWAUKEE'S NEW WISN hour, highest published rate. Mr. Rogers told members research showed that distributors in small and medium markets PRESENTS received only 30% of their dollar volume, while sales costs on handling film were 50 %. By contrast, in larger markets they obtained 70% of their dollar volume at 15% sales cost. Under Tv Inc.'s setup, purchases are channeled through its central buying office in New York, although stations still retain autonomy on actual purchases. A `'Ì LT BEM' LIA The organization was described as the "answer to film -buying in medium and small station markets" (all below the top 50 in the country). SHOW Tv Inc. hopes to reach a membership of 80 in the next few weeks, all members are network 5:30-9:00 A.M. DAILY affiliates, Mr. Rogers said. Aside from Mr. Rogers other officers of Tv Inc. are Joe Floyd, KELO -TV Sioux Falls and KDLO -TV Florence, S. D., vice president, and Ed Craney, KXLF -TV Butte, Mont., and XL Stations, secretary-treasurer. Directors are Mel Wheeler, WEAR-TV Pensacola and WJDM (TV) Panama City, Fla.; James Russell, KKTV The New WISN presents music, news, weather and (TV) Colorado Springs, Colo.; William Smullin, sports ... and now the cream of the ABC network ... KIEM -TV Eureka, Calif., and KBES -TV Med- ford, Ore.; Tom Bostic, KIMA -TV Yakima, and everybody's feeling the results! Wash.; KLEW -TV Lewiston, Idaho, and KEPR- TV Pasco, Wash.; Jim Manning, KXLF-TV Milt Brandl's share of the 460,814 radio families . . . Butte, Mont., and Herb Jacobs, general manager

who spent over $2 billion last year . . . is on the increase! and director.

Milt's a good entertainer . . . a fine salesman. Put him to Cole to Tv Corp. work for you on WISN's growing early morning audience. UM&M As General Sales Manager APPOINTMENT of John J. Cole as general sales manager of FOR AVAILABILITIES UM &M Tv Corp. was announced last CALL WISN SALES week by Charles M. Amory, president. OR Mr. Cole, who will make his headquar- Edward Petry & Co.; Inc. ters in New York, N had been W previously western sales man- Milwaukee ager for Guild Films Basic ABC Affiliate Co. He also has been manager of the MILWAUKEE'S FIRST STATION Motion Pictures for office in MR. COLE Television Los Angeles and with MPTV's sales staff in Chicago. P:ge 94 April 23. 1956 BROADCASTING TELECASTING K RON -TV'S NEW MERCHANDISING PLAN FOR DAYTIME ADVERTISERS (before 7:30 P.M.) featuring "IN -STORE SPECTACULARS ' COLORFUL ... ANIMATED SALES- PRODUCING

Seut 714.ttCGQG4- `Colorful, animated figures that move back and forth on wires elevated above all other VT' merchandise in the store.

WITH THE F. Call the "Colonels" of Peters, Griffin, AFFILIATED S. CHRONICLE Woodward, Inc. or Norman Louvau at AND THE NBC -TV NETWORK ON CHANNEL KRON -TV for complete details of this exclusive new merchandising plan.

BROADCASTING TELECASTING .1pril 23, 1956 Page 95 FILM

M -G -M, FOX MAY RELEASE FILMS TO TV O N E OF A S E R I E S Neither firm reveals full scope to happen not too far off." It is understood that Mr. Barry, who has had extensive back- What Makes a Radio Station Great? of plans, but Metro has named ground in the radio -tv field on the executive Bud Barry to head tv opera- level, will receive a plan for the disposal of the also tv pro- tion department and 20th - library and arrange for film DEDICATION TO duction by the company. Century is reported to be pre- In his new post, Mr. Barry also will act as paring film packages. liaison agent between New York and California PUBLIC TWO MORE major motion picture studios for tv production at the Metro Studios. He were preparing to "get into the television act" formerly was vice president in charge of radio and last week when both Metro-Goldwyn -Mayer tv programming for NBC and held a simi- SERyICE lar post with ABC. Mr. Barry has served re- and 20th- Century Fox indicated that plans were cently as an executive of the William in the offing to release their libraries of feature Morris in films to tv. Agency New York. Though neither company released explicit Though no confirmation of Twentieth-Cen- tury Fox's reported move could obtained plans for their libraries, M -G -M last week be in either a spokes- named Charles C. (Bud) Barry to organize and New York or Hollywood, man admitted that "something is in the wind." head a television operation department and It is reported that Spyros P. Skouras, president 20th - Century Fox was reported to be of 20th -Century, is actively heading the prep- arations for disposal dividing its library of the company's library to tv. It is understood that he has talked to o into 10 packages, each containing 50 several tv distributors on a plan, whereby the feature films would be leased to the distributor under films. terms In announcing the of a lump sum plus a percentage arrange- $123,789 buys a lot of radio appointment of Mr. ment on the packages' sales to television. time. Barry, Arthur M. In recent months the feature film and short subjects product of RKO Radio -Pictures, War- But that is exactly the Loew, president of Loew's Inc., Metro's ner Bros. and Columbia Pictures have been amount of time at card rates made available to tv. WFAA used for 75 worthy parent company, said had no organizations in 1955. M -G -M plans for release of Tv Film Commercials Session This shows more than pass- all MR. BARRY any or of the ing interest by WFAA in the company's film li- Set for SMPTE New York Meet communities which it serves. In brary of 1,000 feature films to tv at the pres- SOCIETY of Motion Picture & Television En- fact, WFAA's dedication to en- ent time but added that "something is bound gineers will hold its 79th semi -annual conven- tertaining and informing is one tion in New York April 30 -May 4, with papers more reason that adults in North to be read and panel sessions to be held on Texas spend more time with FAIRBANKS PLANS various phases of motion picture and television radio (32 hours a week*) than film production. any other medium. And it's one TO RE -ENTER TV The subject of tv film commercials will be more reason why WFAA has explored at an afternoon session on May I. PIONEER television producer Jerry Fairbanks, Speakers will include S. J. Frolick, vice more listeners, day and night, presi- who withdrew from the syndication field about dent of radio -tv, Fletcher D. Richards Inc.; than any other North Texas the time of the FCC tv freeze several years Peter Cardozo, vice president of the television station. ago, announced last week he plans to re-enter department, Fuller & Smith & Ross; David Yes Sir, WFAA is loyal to the tv field with production of programs and Gudebrod, film production supervisor, N. W. Hollywood & its listeners . . and in turn, commercial spots. Shull Bonsall, Ayer Son; and Robert H. Klaeger, vice pres- North Texas listeners are loyal financier, has purchased part interest in Jerry ident in charge of tv film commercial produc- Fairbanks Productions and will be active in tion, Transfilm Inc. Following the talks, a to WFAA. Again in 1955 . . . management of the firm, it was reported. The panel of specialists from all areas of 8 out of the top 10 programs tv film Fairbanks firm also will begin production of production will reply to questions from the in North Texas were on WFAA theatrical feature films for release through the floor. and were WFAA produced.* major studios, but the product may also be You can transfer this listener released to tv. Guild Films Names Gross loyalty to your product. Ask Mr. Bonsall has purchased controlling in- your Petry man for details. terest in Tv Spots Inc., Hollywood producer As General Sales Manager of animated commercials, which will continue PROMOTION of Art to operate separately from the Fairbanks firm Gross from assistant sales manager to general *Alban Study - A. C. Nielsen, N.S.I. although services will be integrated and made sales manager of Guild Films Co., New York, was announced available to all clients. last week by Reub Kaufman, president. Mr. Mr. Fairbanks continues as president of his Gross fills a vacancy W own film company with Mr. Bonsall becoming that was created FAA vice executive president and treasurer. Mr. when Erwin H. Ez- 820 570 Bonsall will be in charge of all business and zes resigned several 50.000 WTTS 5000 WATTS financial activities, it was explained, with Mr. months ago to join Fairbanks supervising production and creative D A L L A S C & C Super Tv work. Corp., New York. N B C ABC T Q N Jerry Fairbanks Productions is expanding its Mr. Gross has physical facilities and will have completed con- been associated with struction of a large modern studio in downtown Guild Films since WFA A Hollywood within the next 60 days, Mr. Fair- October 1952. He banks said. Pilot films for prospective new tv has served the com- is a great radio station half -hour shows are in preparation. It is hoped pany in advertising to sell them for network -run with Edward Perry & Co., Inc., Representative first subse- and promotion ca- quent local syndication, he explained. pacities and as di- Affiliation of Messrs. Fairbanks and Bonsall MR. GROSS rector of client re- began several years ago when Mr. Bonsall lations. Before joining Guild Films, Mr. Çrross purchased various Fairbanks' properties for handled advertising exploitation and promotion

i open -end tv release. for the Skouras Theatres in New York. Zage 96 April 23, 1956 BROADCASTING TELECASTING What's new on the New York Central ? Progress Report2 to an America on the move

Sides of beef or siding for houses -freight hits the market one day sooner thanks to the Central's "Early Bird" service

To market, to market ... one day sooner!

Meat and machinery, salt and shingles, saw that businessmen needed more than ards of maintenance of one of America's lettuce and lumber, roll to market at better ever a dependable freight service at express most progressive railroads. than a mile a minute on the mile -long Early speeds ...at no extra cost. One which would Bird freight trains of the Central. actually save money for businessmen by letting them substitute an endless belt of The Central's fleet of Early Birds highball Reports of progress that never ends out of Chicago, Detroit, St. Louis, Cin- boxcars for warehouses, "high iron" for cinnati, Cleveland, Indianapolis, Peoria, high -tax storage space. Early Bird freight service is just one of the Toledo, to Buffalo, Boston, Baltimore and achievements of the New York Central Now, thanks to the Central's Early Birds, Railroad. In forthcoming advertisements, New York faster and more dependably shoppers find western fruits one day fresher you'll read about Central's mechanical than ever before. on the market; shippers save up to one day's refrigerator cars ... its Centralized Traffic pioneered the service that For the Central feeding of livestock, run less risk of spoilage. Control ... assembly -line methods for puts freight trains on schedules most truck - car maintenance ... management reor- men envy. Stopping only to change crews and Whether you are a New York Central ganization ... the electron microscope, re -ice the reefers, the Early Birds get goods passenger or a shipper or both, you can be and many others. These advertisements to market up to one day sooner. sure of the finest in transportation- through make interesting reading. Look for them. How come? Because New York Central the creative research, service, and high stand- New York Central Railroad

BROADCASTING TELECASTING April 23. 1956 Page 97 FILM TRADE ASSNS. Associated Artists Announces 38TH AAAA CONVENTION OPENS THURSDAY Sales Plan for Warner Films Record attendance expected Dayton, the association's sport chairman. A reception and annual dinner with entertainment ES PLAN for 754 Warner Bros. feature at White Sulphur Springs for s was announced by Associated Artists Pro - will be held that evening. tctions at the NARTB convention last Mon- talks on agency corn pensa- An exhibit of selected examples of art used y. AAP is distributing the package for PRM tion, advertising 'talent,' and in advertising in other countries, a ladies' lunch- dom., which acquired about 900 Warner films agency creative activity. Lead- eon Friday with informal talks by four inter- last March [BT, March 5] for $21 million. national delegates, and the holding of special filThe films will be sold in 13 packages of 52 ing advertising figures to events for the ladies, complete the agenda. ms each, according to W. Robert Rich, general speak at meetings. After the AAAA's convention, the seventh annual region and council governors' day will sales manager, who made the announcement. DISCUSSIONS of agency compensation, ad- be held Sunday at the Greenbrier with more ations can buy any number of the packages. vertising "talent," and creative activity spot- packages have been balanced according to light than 50 governors of the four AAAA regions the advance agenda for the 38th annual (eastern, east central and western) t tle, theatrical release date and other considera- meeting of the central, American Assn. of Advertising attending. tions, Mr. Rich said. Agencies to be held Thursday through Saturday Twelve hours after announcement of the at the Greenbrier Hotel, White Sulphur Springs, sales plan, KAKE-TV Wichita, Kan., became W. Va. e first station to buy the package. It pur- This year a record attendance, swelled by 140 600 Members Expected e ased the entire library of 754 features for a international delegates visiting the U. S. for price reported near $300,000. Negotiations the AAAA's international meeting of advertising At AWRT's Convention were handled by Martin Umansky, general agency leaders, is expected. Advance registra- MORE than 600 members of American Women manager of the station, and Mr. Rich. tion indicated 675 members and media and in Radio & Television are expected to gather Another 754 -film sale, to KUTV (TV) Salt advertiser guests. at Boston's Somerset Hotel Thursday for the Lake City, was announced Thursday. Activities Thursday will be restricted to organization's fifth annual national convention. Aside from the 13 groups made available to agency members and overseas delegates, and They will elect new officers, exchange profes- stations, AAP has reserved 26 films for pur- the holding of an election of new officers and sional notes and attend a round of parties given chase by a national tv network, for which nego- directors. by broadcast sponsors and trade associations. tiations are under way now. Another 52 films General sessions get underway Friday morn- Thursday, designated New England Day, will have been set aside for sale to a national ing. AAAA's board chairman, Henry G. Little feature a tour of Boston's North Shore. At sponsor. of Campbell- Ewald, Detroit, will welcome the annual banquet Thursday night Mass. Lt. guests. A series of three talks on creative topics Actually, 58 films will be included in Gov. Sumner Whittier and Edward J. McCor- each of follows with AAAA's vice chairman, Robert D. e Warner Bros. groups. Two mack Jr., president of the Boston City Council, films from those Holbrook of Compton Adv., New York, pre- served for network sale and four from will welcome delegates. Harold E. Fellows, those siding. Speakers include John F. Tinker Jr., f r national sale are allocated to each of the president of National Assn. of Radio & Tv McCann- Erickson, New York, on "The View Broadcasters is program, with 1 groups. In the event the films have not been on the banquet From Cloud 13 "; Margaret Hickey, Ladies' s Id by a certain cutoff date, the Henry Toy Jr., executive educational director station will Home Journal, on `The Near Look and the en receive them. If they are sold, the package of the National Citizens Committee for Better Far Vision," and James R. Adams of Mac - rchase price will be reduced appropriately. Schools, who will speak on "Women, Source Manus, John & Adams, Bloomfield Hills, Mich., of Power." Winner of the annual AWRT schol- Aside from the feature films, will AAP make on "Causative Conviction-the Vital Element." arship will be presented to delegates at the a ailable 334 Warner cartoons PRM acquired Sherwood Dodge, Foote, Cone & Belding, dinner. the March purchase. Of these, 311 are in New York, leads off another meeting Friday Panelists take over Friday morning with lor. A package of 234 "Popeye" cartoons morning in presenting "Facts and Fiction About discussions around the theme, "Women, the ( 68 in color) was acquired from Paramount Ad Ratings," the first report on the Advertising Unexploded Radio -Active Bomb." They in- two weeks ago and also will be made available Research Foundation's study of printed adver- clude Herbert E. Evans, vice president and to tv. Sales plans for both cartoon groups are tising rating methods. He will be followed by general manager, Peoples Broadcasting Corp., to be announced this week in New York. Keith Funston, president, New York Stock Columbus, Ohio; Norman Knight, vice presi- Exchange, speaking on "Can Advertising Help dent and general manager, Yankee Div., RKO Finance the Future ?" George C. Reeves, J. Teleradio Pictures; Robert D. Swezey, executive Vitapix Offers 'Blondie' Walter Thompson Co., Chicago, and member of vice president and general manager, WDSU- Tv to the AAAA's operations committee, will preside AM-FM-TV New Orleans, and Oliver Treyz, Series Spot Buyers over this session. president, Television Bureau of Advertising, VITAPIX Corp. and Hal Roach studios last Saturday Agenda New York. Week announced that a new series titled Simultaneous panels and clinics Saturday The first part of londie will be offered national spot Saturday morning's business morning include a BMI radio clinic, educa- adver- session features Dr. Rudolf Farner, Rudolf t on a Vitapix -package basis. The new tional tv panel and traffic symposium, "In the Farner Adv. Agency, Zurich, Switzerland, on coordinated by Al h f -hour comedy series will be delivered on Roaring Traffic Boom," the topic, "The Share of the Advertising Agency Hirons, traffic manager, WEE! Boston. A tv a sponsored basis to stations, it was stated at in the Development of International Advertis- "how to do" session is set for Saturday after- a reception held Tuesday during the NARTB ing"; Norman H. Strouse, J. Walter Thompson noon. Presentation of seven annual awards to hicago convention. Co., New York, discussing "Can Agencies Do women in radio and tv by McCall's magazine Arthur Lake and Pamela Britton will star in Anything About the Scarcity of Advertising will be made Saturday night. the series, with the former portraying Dagwood Talent," and Moorehead Wright, General Elec- After elections Sunday Jane Dalton, presi- tric's consultant Bumstead, comedy movie character adapted on decentralized manager edu- dent, will turn over the gavel to her successor. cation, taking up "Development of Men." f om the newspaper comic strip. Miss Britton George H. Weber of Cole & Weber, Seattle, h played "Guys in and Dolls," "Brigadoon" and secretary -treasurer of the AAAA, will Brand Names Foundation Inc. d "Oklahoma," and took part in over a score preside. Re- elects o motion pictures. Hal Peary, the original Concluding the formal session Saturday Taylor Chairman reat Gildersleeve," plays the role of an ex- morning, presided over by J. Davis Danforth, EDWARD R. TAYLOR, vice president, p osive neighbor in Blondie. Others featured BBDO, New York, and also a member of the Motorola Inc., Chicago, was re- elected chair- George Winslow and Lois Collier. AAAA operations committee, are two speakers: man of the board of Brand Names Founda- Marvin Pierce, president, McCall's Corp., talk- tion Inc. at the annual Brand Names Day ing on "The Commission Method of Com- board meeting in New York last Wednesday. Electronicam Operations Move pensating Advertising Agencies," and Mr. Little Others re- elected: Thomas F. O'Neil, presi- on the impact on advertising with the use of dent of MBS, chairman of the Foundation's UMONT Electronicam Div. has moved its "any other method than the media commission executive committee; Louis Hausman, vice h adquarters and operations facilities to the method of compensating agencies." president of CBS, treasurer, and Henry E. Abt, delphi Studio at 154 W. 54th St., New York, On Friday afternoon a golf tournament and Foundation president. Among the directors it was announced last week by James L. Caddi- other sports have been arranged under the direc- who were named by their associations to serve g n, director of the division. tion of Don H. Kemper, Don Kemper Co., one -year terms: Harold E. Fellows, NARTB Pflge 98 April 23, 1956 BROADCASTING TELECASTING True color ... high definition yours with GPL's 3- Vidicon Color Film Chain

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I A S U 9 S I O I A R Y O F G E N E R A L P R E C I S I O N E Q U I P M E N T C O R P O R A T O

April 23, 1956 April 23, 1956 Page 99 TRADE ASSNS. NARTB CONVENTION -

president, and Frederic R. Gamble, president, (Continues front page 46) American Assn. of Advertising Agencies. The Foundation honored 128 retail firms DECKINGER DECRIES for outstanding brand promotion during 1955 at a dinner Wednesday in the Waldorf- Astoria RATING FALLACIES Hotel. Vice President Richard M. Nixon was dinner speaker. Biow Co. research vice president and chairman of ARF's Equal Access for Radio -Tv Ratings Review Committee Agenda On Chesapeake Group says present measurement sys- 1 MEMBERS of the Chesapeake Associated Press tems don't give radio square Radio & Tv Assn. will hold a special freedom of information clinic Friday at the Hotel deal. Rating of single spot Emerson, Baltimore, David V. R. Stickle, presi- doesn't matter, it's effective- was dent of the group has reported. Equal access for radio -tv in the Maryland ness of whole campaign that General Assembly will be discussed and a re- counts, he tells convention. view of Maryland's libel laws will be held. is being shortchanged by today's au- borned Speakers and panelists scheduled are: Nicho- RADIO methods, . Dr. E. L. Deckinger, las Basso, news director of WSAZ -AM -TV dience rating the Biow Co. and Va., and chairman of the Free- research vice president of Huntington, W. Founda- dom of Information Committee for the na- chairman of the Advertising Research in tional Radio-Tv News Directors Assn.; Tom tion's Radio -Television Ratings Review Com- White, WBAL -AM -TV Baltimore news direc- mittee, told Thursday's Radio Day meeting of tor; Charles Roeder, WCBM Baltimore news the convention. director; Robert B. Cochrane, WMAR -TV Bal- "Radio has changed in the waif it sells and wit,nland timore program director; Karl Steinmann, own- should sell. Radio measurements must keep er, WCUM Cumberland, Md., and Lou Corbin, pace," he declared. But because radio is every- satisfying and I'm mild; news director of WFBR Baltimore. where, it is not being fully measured, Dr. I taste like a cigarette Deckinger pointed should. I was reared in Council of Catholic Men out. "No matter the most exciting sales how you measure Unifies Radio -Tv Operations radio, there's always market on the Eastern at least one set, unification and co- seaboard- -right under the THE NEED for greater somewhere, that is ordination has led the National Council of noses of sophisticated. not being. measured combine their various radio - Catholic Men to that is New York advertising men department, Martin at all." But tv-fdm activities into one no reason for not (and that's Where a good director has an- Work, NCCM executive measuring what can cigarette should be.) nounced. be measured, he de- Witnland is rich not Richard J. Walsh, NCCM's tv director, will clared. Research has Mr. Walsh will be only in bright. tobacco head the new department. established that "far assisted by John B. Mannion, formerly assist- but in unharnessed pur- and away the greater ant director of tv. part of radio ex- chasing power. Now DR. DECKINGER The council produces three tv series, two posure is in -the- Eastern North Carolina weekly radio programs, and a variety of other home" and this is measurable. kas a 318,000 watt NEC mass communications matter. The second major change in radio is that affiliate to boot. Add "the level of exposure today to any one radio Grade A service to the Oregon Broadcasters Assn. station at any one instant is very low," Dr. at Deckinger continued. "It's simply too small to mighty Narine Bases as President Cherry Point and Camp Elects Mount be measured today at any one instant." Le Jeune for good JAMES A. MOUNT, general manager of KGW Next, radio listening today is more of an measure. Transmitter Portland, is new president of the Oregon State individual activity and much less of a family Assn. succeeds Paul E. Wal- affair than it used to be, he stated. And people at Grifton, N. C. Broadcasters He den, KODL The Dalles. tend to take radio for granted and to listen Studios and offices at the association's an- casually. Finally, he said today's tendency to Washington. N. C. Other officers elected at nual meeting at Eugene were Dave Hoss, use radio mostly for music, news and sports KSLM Salem, as vice president, and Carl Fisher, has given radio an anonymity that makes it KUGN Eugene, as secretary -treasurer. New hard to remember on which station we heard directors are Irwin Adams, KGON Oregon "The Poor People of Paris" or the latest news City, and Ray Johnson, KMED Medford. about the Grace Kelly wedding. With these changes in the way people listen Kiley Heads TvB Committee to radio have come changes in its use by advertisers, Dr. Deckinger stated. When radio WILLIAM F. KILEY, vice president and gen- was producing 30 ratings, you could sell mer- eral manager, Consolidated Television & Radio chandise at a profit with one spot a week, but Broadcasters Inc. (WFBM -TV Indianapolis, you can't do that with today's ones and twos WOOD -TV Grand Rapids and WTCN -TV Min- and threes. witn neapolis), is the new chairman of Television The advertiser no longer cares to know or Bureau of Advertising's membership committee needs to know the rating of any one spot. The channel for the midwest area. question now is: "what am I getting out of my Mr. Kiley's acceptance of the midwest chair- saturation package as a whole?" The answer, manship, which includes Kentucky, Michigan, Dr. Deckinger stated, has four dimensions: Wisconsin, Illinois, Indiana, Ohio and West Gross coverage per week, measured as the sum Virginia, with a TvB station membership of 37, of all the rating points of all the spots in the serving sas e n north Carolina transmit er a grifton, n. c. was announced last week by Norman E. (Pete) market; net coverage per week in terms of studios o f des at Washington, n. e. Cash, TvB's vice president. Mr. Kiley, whose the number of homes reached at least once; 318,000.Watte headley -ree o., rep. committee comprises Robert Lemon, WTTV coverage frequency of contact per home (TV) Indianapolis and Bernard Barth, WNDU- reached, a measure of velocity or repetition of TV South Bend, Ind., succeeds John T. Murphy, the advertising; the average size of audience for Crosley Broadcasting Corp. each broadcast message, the one -time rating. Page 100 April 23, 1956 BROADCASTING TELECASTING keep one eye on ICE LIP, in. El Paso .. .

KELP has a fabulous 48.9% share of EL PASO'S all -day audience (C. E. Hooper, Inc., Monday through Friday report for February- March, 1956). KELP is far ahead in every time period in PULSE, too ... another sample of NOEMAC know -how.

KELP ... EL PASO

KNOE ... MONROE KNOE -TV ... MONROE WRIT ... MILWAUKEE KTSA ... SAN ANTONIO' WTAM ... GREATER ATLANTA WNOE ... NEW ORLEANS KLIF ... DALLAS

'FCC APPROVAL OF TRANSFER PENDING NARTB CONVENTION COVERAGE

Daytime Power Boost Request NARTB Seeks Uniform Time, To Be Brought to Congress Revised FCC Program Forms DECISION to take before the Senate and RESOLUTIONS looking toward greater adherence to the NARTB Radio Code, for uni- House Small Business Committees its appeal form time system and joint effort for revision for a power increase from 250 w to 1 kw was of certain FCC program forms were adopted made last Monday by the Community Broad- by the association's voting members at a busi- casters Assn., meeting during the NARTB con- ness meeting following the NARTB manage- vention. ment luncheon Thursday. The organization will seek to be included in NARTB President Harold E. Fellows re- the scheduled hearings on daytime broadcast- ported he has been told by broadcasters that the 34th annual convention was the biggest and ing, feeling that if the congressional groups are best of any held previously and he lauded them willing to study requests for fixed minimum for their participation at the business meeting. hours for the daytimers they also should hear Among other resolutions passed was one pay- the power increase proposal. The CBA also will ing tribute to C. E. (Bee) Arney Jr., retiring request the FCC to examine the whole am NARTB secretary- treasurer, after 16 years serv- broadcast picture. ice. It paid tribute to Mr. Arney, who was Monday's meeting was attended by represen- hospitalized Thursday with an asthmatic attack, efficient tations of 209 of the 211 member stations; 47 for "long, faithful and service" to broadcasters and NARTB. Mr. Fellows pre- states were represented. sented a plaque in recognition and appreciation Officers and directors of the association were of his service and in Mr. Arney's absence, a re-elected at the meeting. They are: president, tape -recording of Mr. Fellows' speech and the F. E. (Dutch) Lackey, WHOP Hopkinsville, broadcasters' ovation was made. Ky.; vice president, Robert T. Mason, WMRN One NARTB resolution toók note of the Marion, Ohio, and secretary-treasurer, John R. changing nature of the broadcasting industry Henzel, WHDL Olean, N. Y. and unrevised program type classifications, log analyses and definitions in FCC forms. It urged that NARTB work with the FCC for "proper Personnel Training Discussed revision" of the forms. NARTB's Radio Standards of Practice Corn - At Chicago Meeting of APBE mittee was commended for progress on the Radio Code and the Radio Board was urged COLLEGES and universities participating in to make a "prompt and thorough" study of the joint industry -educational Assn. for Profes- means to make it more effective. sional Broadcasting Education met Monday at Also adopted was the principle of uniform Chicago to work out means of developing time systems in time zones and continued sup- trained personnel for professional broadcasting. port of efforts to promote uniform obser- NARTB President Harold E. Fellows ex- vances was recommended. of the Other reach more pressed his association's interest in cooperating resolutions pledged continued support with the educators' training program for radio- of public service projects; urged state broadcaster association electorate'... television personnel. Charles H. Tower, NARTB efforts for state -wide pro- 'daytime grams for the Crusade for Freedom and Radio housewives) manager of employer -employe relations, em- Free Europe; thanked all panel members for (the sales -important phasized the need for personnel having a back- participating and FCC Chairman George Mc- ground in liberal arts. Ben Park, NBC director Connaughey and commissioners for attending of public affairs, discussed the need for college - the convention; endorsed the Voice of Democ- . Ain the nation's trained television workers. racy contest and recommended 100% partici- Dr. Sydney Head, U. of Miami, was re- pation of all stations and high schools, and NO.1 elected APBE president. Lee Ruwitch, WTVI thanked E. K. Hartenbower, KCMO Kansas (TV) Miami, was elected vice president and City, and Campbell Arnoux, WTAR -TV Nor- folk, Va., for their work as convention com- Prof. R. Russell Porter, U. of Denver, was re- mittee co- chairmen. RETAIL MARKET elected secretary- treasurer.

, .+® elifi._.F FIRST annual meeting of the Assn. for Professional Broadcasting Education was held Represented by Monday at the NARTB convention. Taking part were (I to r), seated: Lee Ruwitch, WTVJ (TV) Miami; Herbert L. Krueger, WTAG Worcester, Mass.; Fred Garrigus, NARTB execu- Edward Petry tive secretary; Marcella Schuyler, NARTB secretary to the board; Dr. Sydney Head, U. of Miami, APBE president; Rex Howell, KFXJ -AM -TV Grand Junction, Colo., APBE vice & Co., Inc. president: standing, Dr. Robert L Crawford, Michigan State U.; Lester Lindow, WFDF NEW YORK CHICAGO ATLANTA DETROIT Flint, Mich.; Leo Martin, Boston U.; Dr. Kenneth Harwood, U. of Southern California, and LOS ANGELES SAN FRANCISCO ,ST. LOUIS Robert J. McAndrews, KBIG Hollywood, Calif.

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Call your nearest United ticket office or call an authorized travel agent

BROADCASTING TELECASTING April 23, 1956 Page 103 NARTB CONVENTION COVERAGE

trying to make money out of the network per MBS UNVEILS SALES PLAN IN CHICAGO se," he declared. Network departure allows na- assured of such rights to a sizeable number of Sales Vice President Harry Trenner noted a top -rated movies of recent years and that the recent upsurge in advertiser interest in network tional advertisers free use of group did not, as yet, include any movies owned radio. He told the affiliates that Mutual had MBS facilities to move pro- by RKO-Teleradio Pictures, with which Mutual just made "the biggest time sale in network is affiliated in ownership. radio in the last five years" -45 minutes a day, gram to MBS local affiliates for The new affiliation contract, focal subject of five days a week. He did not identify the spon- sale by sponsor's dealers and the meeting, "will be our only contract on sor, but it was reported later to be McKesson & Robbins, for a "Bob and Ray" series. distributors. New affiliate con- Nov. 1," officials told the affiliates. This means, they explained later, that stations which refuse Mr. Trenner cited Philip Morris' dropping of tract calls for less network op- to sign the new contract will in effect be dis- I Love Lucy. American Tobacco Co.'s going tion'time, other compensations. affiliating with the network. It is similar in off the Robert Montgomery show, and Colgate - basic format to one proposed by Mutual three Palmolive Co's dropping of' Colgate Comedy NEW CONCEPTS as well as a new contract years ago but shelved at that time by affiliate Hour as indications that high-priced tv pro- were laid before Mutual affiliates last week by opposition [BT, July 6, 1953, et seq.]. The old grams may be successes but do not always re- officials of the network. plan has been modified, however, and the first main "good business investments for their In one of its most revolutionary departures, reaction of affiliates appeared favorable. Net- original sponsors." Big advertisers will con- Mutual said it will launch immediately a new work officials said they were confident it would tinue to put money into television, he con- service whereby national advertisers may use be accepted by the stations individually. tinued, "but it'll be the kind of money they can utual's network facilities -without charge- "If this were the first contract ever offered by live with, and some of their money is coming move their own programs to MBS affiliates a network, every station would be beating down into radio." flor local sale of the advertiser's dealers and our doors to get it," Station Relations Director The new MBS affiliate contract cuts network distributors. Robert Carpenter told the affiliates. He said the option time from nine hours a day at present Officials described this new service as akin current contract form, stemming from radio's to an average of five. Of the 35 weekly option tó that of providing distribution of open -end early days, is "obsolete" and that the new plan hours provided in the new contract, the follow- transcriptions such as national advertisers often was developed by Mutual in consultation with ing would be "pre- cleared" by affiliates and carried without payment from the network: from 10:30 a.m. to 12:15 p.m. and from 7:30 to 8:30 p.m., Monday through Fridays; from 11 a.m. to 12 noon on Saturdays, and from 5 to 7 p.m. on Sundays. Officials pointed out that affiliates already pre-clear certain periods-that pre -clearance has contributed largely to the success of Mutual's evening "multi- message plan" programs, for example. While affiliates will not be compensated for carrying programs in the pre -cleared periods, they will receive compensation for all other commercial programs coming within option time. This will be at the customary rate, officials said, although the clock -hour basis will be substituted for the unit -hour system. This provision for compensation represents a major departure TAKEN during the Mutual Broadcasting System's Affiliates meeting last Sunday: Matt from the 1953 plan, which anticipated that all Bonebrake, KOCY, Oklahoma City; John Fulton, WQXI, Atlanta, Ga.; Ray Butterfield, payments would be in the form of free pro- WLOX, Biloxi, Miss., and Robert Carpenter, Director of Station Relations for MBS. grams, not money. (Butterfield is also a member of the Mutual Affiliates Advisory Committee.) Robert Hurleigh, Mutual newscaster, sketched the programs which, under present plans, will supply to their dealers for local sponsorship. the Mutual Affiliates Advisory Committee after be supplied free to affiliates. These include the They said the advertiser may furnish his own polling some 100 stations on what they pre- Fulton Lewis Jr. news show, long -time widely program or ask Mutual to put one together for ferred in the way of service from the network. sold co -op program, and a number of other him. The amount of network that time will An air of optimism marked the talks by news commentary (not spot news) shows includ- be devoted to transmission of such programs, Mutual Executive Vice President John B. Poor ing Mr. Hurleigh's, Titus Moody, Edwin C. they indicated, will depend to a considerable and other network officials at the Hill's Human Side of the News, and Washing- extent on the plan's meeting. acceptance by potential "We're in to ton Newsreel, plus the Bess Myerson Show, users. radio stay," Mr. Poor asserted. "We're going places we hope you're Story Time, City Editor, Big City, and True The service, called the ... going "Mutual Dealer Plan" with us." He indicated, however, that the net- Detective, and, for an hour on Saturday nights and operated as a function of the network's work's role as a moneymaker is secondary to (10-11 p.m.), Renfro Valley Barn Dance. sales department, will be headed by Steve that of Mutual's owned stations. "We are not These free Mudge, former Mutual salesman more recently programs may be carried by af- associated with D'Arcy Adv. Highlights of "Mutual Dealer Plan" were dis- closed at an April 15 meeting of MBS executives with some 200 affiliate officials gathered in Chicago for the NARTB convention. Other new procedures spelled out at the meeting: A new affiliation contract reducing network option time but asking affiliates to "pre - clear" and carry without compensation some 16 hours of network programming a week in return for about 15 hours of programs which will be fLrnished free to the stations for local sales [ET, April 16]. Use of the soundtracks of theatrical motion pi.tures as a program source. Under current plan, soundtracks of movies -edited, and with n rrative bridges -would be presented as tual Movie Theatre five mornings a week ALSO at MBS session: J. W. Betts, WFTM, Maysville, Ky., chairman of the Mutual Affil- ( on.-Fri., 10:30 -11:30 a.m.) and would also iates Advisory Committee; Charles King, eastern manager of station relations for Mutual; vide pr a 55- minute western show on Saturday Mather Payne, WRGA, Rome, Ga.; R. A. Starr, WRGA, Rome, Ga.; Ed Mullinax, WLAG, m rnings. Officials said they already were LaGrange, Ga.; and Harry Trenner, MBS vice president in charge of sales. P e 104 April 23, 1956 BROADCASTING TELECASTING ARE YOU HALF -COVERED

IN NEBRASKA'S OTHER BIG MARKET?

THIS HALF OF NEBRASKA

IS COVERED BY

42- COUNTY K O L 1\ -T Y covers Lincoln-Land - 200,000 families, LINCOLN -LAND AREA TELEPULSE 125,000 of them unduplicated by any Omaha TV station! Share of Audience - September, 1955 KOLN -TV "B" "C" "D" 95.5% OF LINCOLN -LAND IS OUTSIDE THE GRADE "B" AREA OF OMAHA! This 42- county market is farther MONDAY ECRU FRIDAY: removed from Omaha than Hartford is from Providence 1:00 - 6:00 p.m. 50 21 13 11* 6:00 -11:00 p.m. 53 18 14 11* ... or Syracuse from Rochester. SATURDAY: 1:00 - 6:00 p.m. 52 15 15 8 September, 1955, Telepulse figures prove that KOLN -TV 6:00 - 11:00 p.m. 50 13 15 17 gets 194.4% more nighttime viewers than the next station - SUNDAY: 138.1% more afternoon viewers! 1:00 - 6:00 p.m. 34* 36 73 16e 6:00 - 11:00 p.m. 35 22 14 23 Avery -Knodel has all the facts on KOLN -TV-the Official *Does not broadcast for complete period and the share CBS -ABC Outlet for South Central Nebraska and Northern of audience is unadjusted for this situation. Kansas.

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BROADCASTING TELECASTING April 23, 1956 Page 105 JACKIE GLEASON'S "HONEYMOONERS" is filmed by Du Mont Electronicam System which incorporates an especially designed and adapted 35mm Mitchell movie camera. Here are Jackie Gleason and Joyce Randolph, right, peering through the camera lens at Audrey Meadows and Art Carney.

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First to use a video -film system in major TV film production is Jackie Gleason's popular show "The Honeymooners" In going "live on film," Jackie Gleason makes use of the new Du Mont Electronicam System, which combines advanced TV techniques with highest quality 35mm photography. Heart of the Electronicam System is a completely new type of unit, blending a Du Mont TV camera and a specially adapted Mitchell 35mm camera using a common lens system. It gives the producer full advantage of the best techniques of motion picture production while enjoying the time saving and broadened creative scope available in video's electronic practices. Savings in shooting time and costs are substantial. The 35mm Mitchell cameras used as integral parts of the Electronicam System produce consistently superior black and white films, as well as color films which are unequaled for uniformity of quality. Mitchell cameras today serve not only in the television industry, but also are the predominant choice in the production of governmental, industrial, research and educational films, as well as being standard equipment for major studios throughout the world. Complete information on Mitchell cameras is available upon request on your Du Mont Electronicam pick -up; Mitchell 35mm letterhead. film camera on left, TV camera on right.

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Page 106 April 23, 1956 BROADCASTING TELECASTING NARTB CONVENTION COVERAGE In the Shreveport Area filiates at the times they are fed by the network, or may be recorded for use later. 15 Tv Outlets Discuss In the "pre- cleared" periods, Mr. KTBSTV Hurleigh said, Mutual plans to carry such programs as Programming Problems the Mutual Movie Theatre based on motion REPRESENTATIVES of 15 stations with spe- CHANNEL 3 picture soundtracks; Walter Winchell, Bob Con- sidine newscasts, Harry Wismer sports news, cial interests in programming, sales, film and Frank Singhiser and The News, Queen for a other tonics met informally in Chicago last Day, Bob & Ray, Gabriel Heatter newscasts, week concurrent with the NARTB convention. Invitations were tendered by Frank Schreiber, Eddie Fisher and Coke Time, Les Paul & Mary L EAQS:` Ford, Captain Horatio Hornblower, Gang- vice president and general manager of WGN Tnc., with WGN -TV playing host to visiting busters, and, on successive evening each week According to February, 1956 ARB Scarlet Pimpernel, Official Detective, Counter- telecasters. Discussions centered on live and spy, and other features. film programming, network option hours, net- Shreveport Area Rating Survey. work In addition, Mr. Hurleigh noted, Mutual will ratings, film costs and news operations. The largely independ- have the World Series again this year, a Baseball stations-comprising Game of the Day, and Notre Dame football ents and some ABC-TV network affiliates- games among other special events. were reportedly asked to throw more vigorous behind film MORNING! Although not specified in the contract, the support properties. Also suggested was a special committee on network plans to shorten its broadcast day by the formation of audience measurement services in a move to the opening up at 10 a.m. instead of 9, Monday -of viewing au- with through Saturday, and closing each evening at correct certain "distortion factors" respect dience watches Chan- weeks selected for television was % midnight instead of 12:45 a.m. Sunday opening to ratings, it 5 5 understood. nel 3 from sign - on will remain at 9 a.m., with midnight closing. For bonus stations, which currently carry Independents seemed to be agreed they suf- time at 10 A.M. to 12 noon. commercial programs in option time without fered a Saturday morning programming problem- were news compensation, the monthly service charge will and hesitant on coverage opera- were be increased by $25 because of the free pro- tions, although examples cited during the gramming being provided. meeting of successful news programming. The basis of programming discussions revolved AFTERNOON! Basic Charges: A Summation around daytime shows for ABC-TV affiliates Mutual summed up its views on the new con- and both daytime and evening programming of -of the weekday tract as follows in a summary of "basic changes" independents, particularly in multi- station mar- audience distributed to affiliates at the kets. Television news remotes, including re- 8 2 Oafternoon meeting: prefers Channel "... The new contract represents the new ciprocal arrangements between station and ad- 3- concept of what a radio network means to and vertiser on costs, and systems of parttime cor- leading in 49 out of 60 quarter - can do for the affiliated station. It is a respondents, were explored. con- hours from 1 P.M. to 4 P.M. Sat- tract that embodies the changes that are neces- A meeting of management, program and sales urdays KTBS sary to maintain a harmonious network -affiliate executives was held at a breakfast session in -TV accumulates a to- relationship during this new era of broadcasting. the Sheraton -Blackstone Hotel Tuesday. tal of 322 rating points compared Among stations represented at the meeting The contract was approved by and on the sug- - to 254 for Station B. gestion of the Mutual Affiliates Advisory Corn - the majority from three and four -station mar- mittee and is fully representative of suggestions kets -were, including WGN -TV: WITI -TV Mil- from Mutual affiliates from coast to coast. waukee; KMBC -TV Kansas City; KAKE -TV "It provides for less time under option so Wichita; KEYD-TV Minneapolis; KTVR (TV) that the station has a more flexible means of Denver; WEWS (TV) Cleveland; WOR -TV New NIGHT! programming on the local level. York; WCPO -TV Cincinnati; WLWT (TV) an- cinnati; WFIL-TV Philadelphia; KHJ -TV and "It provides for compensation in the form of -of the nighttime pay hours and programs so that the value of a KTTV (TV) Los Angeles; KOVR (TV) Stock- NBC Audience in the Mutual contract is greater than ever before. ton, Calif., and WLWA (TV) Atlanta. 7 2 o "It means that the Mutual Network has a Representing WGN -TV, with Mr. Schreiber, Shreveport area were Ted Weber, sales manager; Jay Faraghan, greater competitive position. . . . watch KTBS -TV 7 days a week. "It means that programs long necessary to program manager, and Ben Berentson, WGN - bolster ratings and increase local and national TV New York sales office representative. sales are to be programmed by the network. 200,000 TV SETS "It is a contract that gives to the affiliated 'Channel One Club' Elects MAXIMUM POWER stations a greater share in the prosperity of the Wayne Coy to Membership network than any other yet devised for this new 1153 TOWER era of broadcasting. WAYNE COY, president -general manager of -FT. "It is the stepping stone for making your sta- KOB-AM -TV Albuquerque, N. M., last week tion a prosperous member of what is the basis was elected to membership in the "Channel of the new Mutual -the network that can be- One Club" at its annual meeting in Chicago come the No. I radio voice nationally and during the NARTB convention. Mr. Coy, locally." former FCC chairman, did not attend the Chicago sessions because of illness. He is KTBSV Elects recovering from an emergency appendectomy Clear Channel Group and has been ill for several months. CHANNEL ALL OFFICERS and executive committee mem- The "Channel One Club," organized five years bers of Clear Channel Broadcasting Service ago to perpetuate for posterity the identity of were re- elected for another year at the group's ch. 1, which became non -existent as a result of annual meeting held Monday in Chicago. All assignment for non -broadcasting purposes, has SHREVEPORT 14 member stations were represented. CCBS the following members: George E. Sterling, LOUISIANA heard a report from Reed T. Rollo, counsel, former FCC commissioner, president; T. A. M. and discussed problems concerning their inter- Craven, former commissioner (now reported E. NEWTON WRAY, ests, including the current drive of daytime being considered for a new appointment to broadcasters to extend their hours of operation. that agency) [CLOSED Cmcurr, April 16], President & Gen. Mgr. Those re- elected were: officers, Hollis M. vice president and engineering adviser; Neville Seavey, director; Edwin W. Craig, WSM Nash- Miller, former NARTB president, general coun- ville, chairman; Harold Hough, WBAP Fort sel; Charles R. Denny, NBC vice president and NBC and ABC Worth, treasurer; Mr. Rollo, counsel; Bernice former FCC chairman; E. K. Jett, vice presi- Hase, secretary; executive committee, Mr. dent- general manager of WMAR -TV Baltimore, Repneentei br Craig, Victor A. Sholis, WHAS Louisville; Mr. and former FCC member, and Sol Taishoff, Hough; James Shouse, WLW Cincinnati, Ohio, editor and publisher of BT. Gladys Hall, Edward Petry & Co., Inc. and William Fay WHAM Rochester, N. Y. BT staff, was named to the ladies' auxiliary.

BROADCASTING TELECASTING April 23, 1956 Page 107 NARTB CONVENTION COVERAGE

effective instrument for the public and the CONVENTION KEYNOTER KINTNER URGES advertisers." FCC should remove the present physical INDUSTRY TO DISPEL 'HUCKSTER' MYTH monopolies caused by station scarcity, Mr. First two steps should be a true study of tv's effects on children and Kintner said, thus permitting "a radio and tv industry of free character so that our competi- factual research on audience reaction to commercials and programs, tive enterprise system can work efficiently." He ABC president tells delegates. urged NARTB, Radio Advertising Bureau, Tele- vision Bureau and IT'S TIME for broadcasters to start smashing of Advertising other industry groups to work together more the "huckster" myth and at the same time clean closely. up any misuse of radio and tv, Robert E. Kintner, ABC president, told the NARTB Daytime Broadcasters Vote Chicago convention Tuesday. Mr. Kintner was keynote speaker and received the fourth annual To Retain Present Officers NARTB keynote award from President Harold MEETING in closed session Monday, Day- E. Fellows. time Broadcasters Assn. voted to retain the Two steps looking toward improved service present officers and directors until new by -laws were suggested by Mr. Kintner. He advocated now in preparation to change DBA's organiza- an impartial, definitive study to show the re- tional set -up in accordance with its expanded action of children to late afternoon and early activities can be submitted to the membership evening tv programs and a motivational re- for ratification. The session, conducted by DBA search project to show reaction of listeners and President Jack S. Younts, WEEB Southern viewers to both programming and commercials. Pines, N. C., was addressed by Frieda Hemlock, In opening his speech he suggested that per- DBA counsel. haps his "old associate and great advocate KEYNOTER Robert E. of Kintner (I), president The group, which now has 223 network broadcasting," Dick (KTTV paying mem- Moore of ABC, is congratulated on his award by bers, has a petition pending [TV] Los Angeles), or Dean Barrow before the FCC of the FCC NARTB President Harold E. Fellows at the requesting that rules governing broadcast investigation staff, might appropriate- daytime station general session officially opening the operation be changed to permit ly have received the award. Mr. Moore has them to sign on Chicago at 5 a.m. or attracted wide convention last Tuesday morning. local sunrise, whichever is earlier, attention by his criticism of net- and work operations. to sign off at 7 p.m. or local sunset, which- actually of programming passing ever is later. Mr. Kintner recalled some to government The Senate Small Business Sub- of the recent agencies." But he committee, attacks on the broadcast media, breaking them cautioned broadcasters not to which has been investigating day- "bow to the whim of this pressure time down into three groups. He asked, "Are we group or that broadcasting, has announced it will not be pressure group in censorship." able to hucksters? Are we monopolists? Are we worthy start public hearings the first week in As May, of the public trust of administering and hand- to the monopoly charge, Mr. Kintner previously announced as the target date ling our media?" He listed broadcast circula- said radio and tv have monopoly problems be- [BT, April 16]. cause tion as 47 million homes and 33 million cars franchises are limited by the FCC. He DBA officers, in addition to President Younts, with radios; 35 million homes with tv; average cited antitrust charges, especially in relation to are Ray Livesay, WLBH Mattoon, DI., board American apparently spending about eight tv, and recalled the FCC's limitation of option chairman; Alf M. Landon, KSCB Liberal Kan., hours a day, according to Nielsen, either view- time. He noted that few complaints on the vice president; 'Morris Mindel, KGST, Fresno, ing television on listening to radio. network relationship come from tv stations. The Calif., vice president (publicity-information); only A public information campaign is needed, he criticism of networks as monopolists is George Vollard, KWOA Muscatine, Iowa, sec- said, to erase the "concept of phoniness, mean- made either by stations unable to get network retary, and Joe Leonard Jr., KGAF Gainesville, ness and slipperiness" that goes with application facilities or program sellers "whose product has Tex., treasurer. not of the term "hucksters" to broadcasters. "I'm been bought by networks." "I've never Directors are: Richard E. Adams, WKOX heard proud to be a salesman," he said, asking: "Are a station complain about being forced Framingham, Mass.; Cecil Woodland, WQAN into network Bill Paley and Frank Stanton 'hucksters' when affiliation," he said, adding, "some- Scranton, Pa.; E. Z. Jones, WBBB Burlington, times the critics of the so- they have been instrumental in developing some called network control N. C.; Joe Martin, WDSC Dillon, S. confuse C.; Arthur of the most popular programs, some of the best their inability to produce good pro- Mundorff, WPIN St. Petersburg, grams Fla.; Ted research, some of the best methods of selling with the unwillingness of the network Woods, KOSE Osceola, Ark.; Edwin and Evans, in our business? Are Gen. Sarnoff, Frank the advertiser to buy them." WWST Wooster, Ohio; Robert Enoch, WXLW Folsom, Pat Weaver and Bob Sarnoff 'hucksters' Indianapolis, Ind., and Ralph L. Weir Jr., KJCK when they are responsible for important elec- More Understanding Needed Junction City, Kan. tronic developments and for new types of pro- Greater understanding of the network posi- gram presentation? Is Tom O'Neill a 'huckster' tion among advertisers, agencies, station opera- Management Rights Discussed when he tries to combine the dynamic forces of tors and independent producers is needed, he motion picture film with the television busi- insisted, tracing antagonism to the scarcity of At First NARTB Labor Clinic ness?" network time and calling it "the price of a growing, dynamic business." This creates a WAYS of protecting the right of management Broadcasters Have Taste responsibility on the part of networks and sta- to operate broadcast enterprises against at- Another myth that he feels should be met tions to explain more fully their policies to tempts of unions to run the business were dis- head -on is the charge that American broad- national and local advertisers, he stated. "There cussed Monday afternoon at NARTB's fast casters are tasteless, serving "the lowest com- is no inconsistency between a station operating labor clinic, held during the Chicago convention. mon denominator." At that point he listed as a good network affiliate and as a good local Leslie C. Johnson, WHBF Rock Island, Ill., some of the radio -tv contributions to the arts station," Mr. Kintner declared. presided at the session as chairman of NARTB's and the educational and artistic programming He called for an appraisal of another phase Employer -Employe Relations Committee. Near- of the media. of monopoly -the artificial government -created ly 700 delegates attended the meeting. Mr. Kintner suggested broadcasters experi- station scarcity in tv "which prevents the top Principal speaker was John W. Seybold, in- ment much more with new faces and new hundred markets, where the bulk of our popula- dustrial relations director of Allied Printing forms of entertainment. He said news in tele- tion lives, from having three, four or five facil- Employers Assn. Taking part in a panel discus- vision "has barely scratched the surface" but ities of approximately equal competitive force." sion were Bert Locke, assistant director of labor reminded that "our task remains difficult" until "This situation" he said, "resulting from gov- relations for Associated Industries of Min- congressional committees and the legal profes- ernment inaction, is not properly appraised by neapolis; Lowell Jacobsen, NBC personnel sion "are prepared to accept modern communi- those who ascribe the evils of the broadcasting director; Calvin J. Smith, KFAC Los Angeles; cation as a way of life." He added that the business to 'greedy' station operators or 'domi- Charles West, assistant treasurer of Peoria Star - surface has barely been scratched in portraying neering' networks. The inability of the network- Journal and WTVH (TV); Charles H. Tower, religion, art and music to the public. station relationship to function properly when NARTB employer -employe relations manager, "As franchise holders, we have the moral it comes to monopoly and duopoly markets, and Mr. Seybold, James Hulbert and Harold responsibility of both individual and industry with less than three comparable stations, not Ross, of Mr. Tower's department. self -regulation," he said. "Otherwise we face the only prevents public freedom of choice, not Topics discussed in a panel on wage bargain- not remote prospect that we may become public only impedes growth of the medium, but also ing included wage problems in bargaining, fees, utilities, with the control not only of rates but severely handicaps broadcasting as a maximum rate differential based on size of business, ways Page 108 April 23, 1956 BROADCASTING TELECASTING of presenting wage arguments, extension of tinue in office until first elections under the ell, KXFJ -TV Grand Junction, Colo., and wage boosts to non -contract employes, multiple new bylaws are held next year. Paul Adanti, WHEN -TV Syracuse. rate ranges in single contract and group bar- Purposes of the association are spelled out Approximately 300 executives of CBS-TV gaining for wage rates within a given market. in the bylaws as being "to promote the health and its affiliates attended the two-day confer- City -wide and multiple -employer bargaining and strength of network tv broadcasting, and ence and heard network reports and plans from included conditions necessary to such bargain- particularly the tv network broadcasting of key CBS and CBS -TV officials. In another ing, ways of conducting negotiations and types tv stations affiliated by primary contract with action, the affiliates in their closed session also of bargaining. CBS Inc., in the CBS -TV network, to the end went on record with a resolution requesting The problem of management rights stirred that network tv broadcasting shall best serve a chance to appear before the Senate Com- lively discussion, going into legitimate areas of the public, to promote and preserve good net- merce Committee to answer charges leveled exclusive control, sharing of control with labor, work telecasting practices." by Richard A. Moore, of KTTV (TV) Los variations among different industries and sizes The bylaws provide that any primary affili- Angeles, against option -time and other funda- of establishment, and the desirability of a man- ate of CBS -TV- except stations owned and /or mental practices of networks [see separate story agement right clause. controlled by CBS-is eligible for membership this issue]. in CBS-TV affiliates. Eleven districts are set FORMAL BYLAWS VOTED up, consisting of nine regional districts for Technical Briefs Offered regular affiliates, and two other districts -one BY CBS -TV AFFILIATES for the West and one for the East -for Ex- At 'Color Television Day' Action taken at association's tended Market Plan affiliates. ENGINEERS were briefed on various facets of Each district elects one board member. color tv at the opening "Color Television Day" second general conference, After staggering has been established in the technical sessions of the NARTB convention held in Chicago, formalizes ex- first election, all directors will be elected for Monday. Chairman three -year terms. Nominations and balloting Network, station and manufacturing execu- isting organization. for board memberships will be conducted by tives had other comments of interest to color C. 'Howard Lane, other board mail, the voting to be completed by May 31 tv and would-be color broadcasters beyond the members to continue in office each year. The board elects its own officers, delivery of their technical papers. Topics ranged next year. for one -year terms. A dues system may be set the field of systems planning, studio lighting until elections up by the board "when such action becomes installation and adjustment of color receivers, FORMAL bylaws for the CBS -TV Affiliates desirable." and techniques of color film reproduction. association were voted unanimously by station Present board members, in addition to Some excerpts follow: executives at the second general conference Chairman Lane, are Richard A. Borel, WBNS- Chester A. Rackey, audi -video engineering of CBS -TV Affiliates and network managemegt TV Columbus, Ohio; William B. Quarton, director, and Donald Castle, manager of audi- in Chicago April 13 -14 [BT, April 16]. WMT -TV Cedar Rapids, Iowa; T. B. Lanford, video engineering group, NBC-".... many of The action, formalizing an existing organiza- WJTV (TV) Jackson, Miss.; F. E. Busby, our technical fears in anticipation of color have tion, was taken at a closed session of the WTVY (TV) Dothan, Ala.; Glenn Marshall failed to materialize. Those of you who face affiliates alone. Chairman C. Howard Lane, Jr., WMBR -TV Jacksonville, Fla., James Rus- the job of converting an existing monochrome KOIN -TV Portland, Ore., and other members sell, KKTV (TV) Colorado Springs, Colo.; station system to color will find that if the of the present board of directors were elected Bruce McConnell, WISH -TV Indianapolis; original plant was designed to do a creditable last year for a two-year term and will con- Clyde Rembert, KRLD -TV Dallas; Rex How- job in monochrome, your so -called problems

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BROADCASTING TELECASTING April 23, 1956 Page 109 NOW ... Mare than NARTB CONVENTION COVERAGE will be reasonably normal engineering prob- measure on the color programs available. ...° lems... Dr. William L. Everitt, dean of Engineering Edward Tong, tv studio supervisor, WDSU- College, U. of Minois-"If the human voice AM-FM-TV New Orleans - "Although your were to be recorded at its natural speed, it pickup and transmission system may limit what could be shortened or condensed by 20% with- you can do color -wise, don't let this in any way out noticeable distortion by cutting out, in stop your desire to experiment ... lighting for equally spaced intervals, segments of tape. Ex- 300,000 color is an art as well as a science and is as pansion of time of delivery also can be accom- wide as the human mind makes it.... ` modated 20% without distortion." E. R. Klingeman, manager of field service Andrew F. Inglis, manager of studio systems engineering group, RCA Service Co.-"Pro- engineering, RCA-"The broadcaster can duction rates are estimated at 200,000 or more achieve very important advantages by providing SETS color television receivers for 1956 and the for complete integration of color and mono- number sold and installed will depend in large chrome signals... .

FM GROUP BEING SET UP OUTSIDE NARTB Fm delegates in Chicago plan a Washington, D. C., public relations firm will be retained to promote the fm cause. that can further association . Dual purpose of the association, along with own aims where NARTB is un- fighting any encroachment on the fm band, will be to encourage greater use of the it in band by able to represent conflicts am and other broadcasters to discourage any with am and tv portions of such encroachment. broadcast industry. Earlier, in remarks welcoming the fm delegates, NARTB President Harold E. Fellows had A NEW association to represent fm broad- said that other services' demands for part of casters in matters which conflict with am and the fm spectrum constituted the greatest threat tv portions of the industry was proposed and to that media. His admonition that NARTB unanimously adopted by delegates to the fm would be unable to act in behalf of fm in cases involving other radio session last Monday at the NARTB con- broadcast interests was echoed in the resolution. said that the vention. He association "cannot be effective and at the same time de- Resolution proposing the new organization, visive." in to be known as Fm Broadcasters, was read by Ed Wheeler, WEAW -FM Evanston, Ill., pre- the Ben Strouse of WWDC -FM Washington, former sided over the session. He is director -at -large chairman of the NARTB Fm Committee. The for fm stations and a member of the NARTB text reads: Fm Committee. First speaker at "Whereas fm broadcasting has progressed to the Monday morning session, first on the management conference a point where it is now rendering an important agenda, was Dr. Frank E. Schooley, director WFLA-TV service in several hundred communities through- of broadcasting at the U. of Illinois (WILL - out and the United States, FM Urbana). He, too, warned the delegates "Whereas, fm stations have invested many to preserve the opportunities they now have millions of dollars which would be jeopardized by making full use of the medium, and said SALES AREA or lost by any change in the existing structure that competing interests might otherwise at- of allocations, and tempt to secure part of the fm spectrum. "Whereas, the NARTB is unable to represent Speaking in behalf of the National Assn. of WFLA -TV delivers undupli- the interests of one segment of the broadcasting Educational Broadcasters, of which he is presi- cated NBC live programming industry in any conflict with other broadcast dent, he said that association would fight to interests. preserve its system as now constituted. in its 100 -mile radius, plus "Now, therefore, be it resolved that there be The advantages of fm as a supplement to strong local programs packed formed an organization to be known as Fm daytime only am operation were outlined by Broadcasters, which will act as the representa- George J. Volger, KWPC -AM -FM Muscatine, with showmanship. tive of the fm industry in any matters before Iowa, who with two other fm broadcasters discussed "What Our Fm WFLA -TV the FCC or Congress where the fin interests Facilities Mean to gets your message may be jeopardized under circumstances which Us." Merrill Lindsay, WSOY -AM -FM Deca- into an area with 301,900' would prevent NARTB from effectively acting tur, Ill., noted that his fm operation accounted on its behalf, and be it further resolved that for 40% of the stations' income. Calvin J. television homes - --and where a committee of five broadcasters be selected Smith, KFAC -AM -FM Los Angeles, who retail sales surged to more than to act as the organizing committee for this duplicates programming on both am and fm, purpose." said that his stations get far more public re- a a billion and quarter dollars The committee of five will be composed of action from trouble on the fm side than on last year. Merrill Lindsay, WSOY-AM -FM Decatur, Ill., the am. president; Ed Wheeler, WEAW -AM -FM Evan- George A. Heinemann, WMAQ -FM Chi- Call your BLAIR -TV man for ston, Ill., vice president; Mr. Strouse, secretary; cago, demonstrated a system of "stereophonic Gardner Green, president of Browning Labs, sound" developed by that station. Latest de- top rated availabilities in . . . hi -fi manufacturers, Boston, treasurer, and velopments in multiplexing were covered by Calvin J. Smith, KFAC-AM -FM Los Angeles. Ross Beville, WWDC -FM Washington; Sam Leonard Marks of Cohn & Marks, law firm, Gersh, WFMF (FM) Chicago; Walton N. MARKET Washington, D. C., will be counsel for the Hershfield, Harkins & Hershfield Mfg. Co., FLORIDA'S 2nd organization. Phoenix, Ariz., and William S. Halstead, Mul- tiplex Development Corp., New Forty-five fm delegates signed as charter York. members of the association last week. In addition to support from commercial fm sta- NBC Affiliates Name Lindow tions, the educational fms, through the National LESTER W. LINDOW, vict president and Assn. of Educational Broadcasting, will add general manager of WFDF Flint, Mich., last their weight to the movement. week was elected vice chairman of the NBC Each member of fm broadcasters will contrib- Radio Affiliates Committee. The committee ute $100 to group activities, with an immediate took the action at an otherwise routine meet- 'Telepluse, Nov. -Dec., 1955 goal set at $10,000. There will be no paid ing connected with the NARTB convention in INational Representative BLAIR -TV Inc. officers or formal offices for the group, although Chicago. Pao no April 23, 1956 BROADCASTING TELECASTING Only STEEL can do so many jobs so well

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SEE The United States Steel Hour. It's o full -hoyr TV program presented every other week by United States Steel. Consult your local newspaper for time and station.

BROADCASTING TELECASTING April 23, 1956 Page 111 NARTB CONVENTION COVERAGE

McCONNAUGHEY SEEKS MORE UHF RESEARCH Sees need for private industry qualify to receive tax -free eduction grants. All segments of the television industry, I feel to underwrite technical crash - sure, would want to contribute to this enter- SHREVEPORT'S program so all 82 tv channels prise. There are also other foundations and will be available to public. educational institutions which have funds and facilities to devote to this cause . . Chairman says true potentiali- "A concentrated research program in which ties of uhf are unknown. all knowledge is pooled has never been di- FCC CHAIRMAN George C. McConnaughey rected to the specific subject of uhf only. A I iii rttr called on the radio -tv industry to underwrite two-fold approach should be made, concen- a crash research -program on uhf. He held out trating on both the uhf receiver and the uhf TV NEWS & the hope that "in a short time" a simple, all - transmitter. A genuine uhf receiver could per- be developed which channel tv receiver might haps be developed with an improved detector WEATHER would narrow the gap between vhf and uhf. for sensitivity and range and a He also called for work on uhf transmitters. increased are on more practical tuning device to be used with The FCC chairman made this suggestion at a newly- designed antenna. the Tuesday luncheon meeting at the NARTB convention in Chicago. "Once this development program has been In a reference to the economics of tv, Mr. completed, the Commission and the industry McConnaughey intimated that the FCC may will have a sound technical basis for making alter its present policies "to permit the de- a long -term decision on the merits of uhf." velopment and expansion of television in ac- Once this was done, Mr. McConnaughey DON OWEN, cord with natural economic laws." This was said, "we would know the true potentialities KSLA -TV News taken to imply that some form of more re- Director of uhf. Let us make no mistake about that. laxed allocations might be in the works. We do not know today." Education for Congressmen Mr. McConnaughey tagged current congressional investigations of the FCC and ele- PUBLIC SERVICE ments of the broadcasting industry as indica- tive of "dissatisfaction among certain segments DRAWS SPOTLIGHT of the industry" rather than among the people COMBINED boards of NARTB and The Ad- in general. However, he said, congressional vertising Council played host at a reception investigations in the main are good; they edu- Wednesday for representatives of national cate congressmen on the problems of the FCC organizations who have been recipients of ra- and the broadcasters. dio-tv broadcasters' support in numerous pub- Mr. McConnaughey said the Commission is lic service projects. concerned that 10% of the population is still without tv service, and that just a little over The reception was the highlight of the sec- AL BOLTON, KSLA -TV Weatherman ond annual special public service exhibit spon- at the weather board. 100 cities have more than one local tv station V in operation. sored by the Council, government agencies and private welfare groups. Unusual feature Looking forward 15 or 20 years, Mr. Mc- was the opportunity afforded Connaughey said perhaps there would be color NARTB con- PM NEWS ventioneers to vote on political and 6:00 tv in every home, "myriads" of program choice broadcast issues. AND WEATHER for every viewer, one or more stations in communities of 5,000 or more population, and Set up by the American Heritage Foundation, KSLA -TV . . . . 30.9 every set an all- channel set, "with the tele- a voting machine adjoining the Normandie Station B 9 4 viewer blissfully ignorant of the difference be- Lounge (exhibit site) registered preferences of tween vhf and uhf." broadcasters on political candidates and the 10:30 PM NEWS The FCC chairman repeated that broad- suggestion that the government pay for radio - casters should put more emphasis on public tv time for each major party during presidential AND WEATHER service accomplishments rather than on profits, campaigns.

KSLA -TV . . . 14.6 set sales, percentage of advertising and cotn- 40% Against Govt. Pay Station B 6 4 mercial progress. "You cannot only afford such a program, but you cannot afford not Final results were to be announced at the to expedite it on a crash basis," he said. He annual NARTB banquet Thursday evening, but returns Wednesday on the time question in- Based on ARB Survey on television made these remarks in relation to current complaints about alleged bait -and -switch ad- dicated 40% of those voting thought the gov- viewing - week of March 8 -14. vertising, loud commercials, lotteries and over - ernment should not pay. Full time local film photographer commercialization. He repeated that the govern- On Democratic presidential candidate predic- Full time local reporter ment did not want to be a censor and praised tions, the tabulations read: Adlai Stevenson, A. P. Wire Service NARTB for its actions in moving to deter- 38%; Sen. Stuart Symington (D -Mo.), 15 %; Direct wire to U. S. Weather mine the bases for these accusations. Sen. Estes Kefauver (D- Tenn.), 14% and Gov. Averell Harriman of New Bureau Opponents Outnumber Proponents York, 13%. Joining in salutes to The Advertising Proven audience acceptance Speaking of the current allocations plan, Mr. Council, whose exhibit was arranged to pay tribute to Full Power Basic CBS -TV McConnaughey emphasized that the Commis- sion would "prefer" to make 82 channels avail- broadcasters for their public interest support, See your Raymer man able to the public rather than only 12. But, were NARTB President Harold E. Fellows and for full details. he warned, interested opponents of any given directors, and Theodore S. Repplier, Ad Coun- plan "are far more numerous" than proponents. cil president, and its board representatives. The Commission will move as speedily as Invitations were sent out by Fairfax Cone, possible, Mr. McConnaughey said, but it "will president of Foote, Cone & Belding and Coun- not be stampeded into hasty, ill- advised action cil director. in a frantic attempt to ward off the barbs of FIRST IN SHREVEPORT, LOUISIANA critics with a tendency to desperation." Sherman Adams, assistant to the President, In his discussion of a research problem on also paid tribute to NARTB members "for uhf, Mr. McConnaughey said: "Industry could the consistent and generous assistance that your set up quickly a private, non-profit educational members have given to vital government in- research development corporation which could formation programs during the past year.", Page 112 April 23, 1956 BROADCASTING TELECASTING A. Lours U;., Presiden: Catalina, Inc., asks "Can you pick the winner ?"

"The bathing suit business is like a beauty contest. You never the 48 states ! They're all solved for us by Air Express ! And can tell in advance which models are going to win! Air Express has never failed us! "This year, for example, we designed more than 400 differ- "Using Air Express regularly, we can fill rush orders any- ent suits. Those that catch on in the stores get a flood of rush where in the country in a matter of hours. And in the highly orders! They push our production facilities to the utmost. competitive fashion business, that's important! And that, in turn, puts the pressure on shipping and delivery. "And yet, most of our shipments cost less than any other "But even though our manufacturing is done in the Los air service. 10 lbs., for instance, Los Angeles to Dallas, is Angeles area, we never have delivery problems anywhere in $5.70. Its the lowest -priced complete air service by 81¢!" AirExpress G; TAW TNERE PIRAT via U.S. Scheduted Airlines CALL AIR E C ... division of RAILWAY EXPRESS AGENCY

BROADCASTING TELECASTING April 23, 1956 Page 113 NARTB CONVENTION COVERAGE

Mr. Sillerman, who parenthetically took ex- BOTH SIDES SPEAK ON FILM PROBLEMS ception to Mr. Floyd's claim that there is "no minimum" charge for films, cited figures to DURING NARTB MANAGEMENT MEETING show that film now provides more than half of the tv programming in the U. S., and said Common problems of tv stations, producers and syndicators dis- that the percentage will get higher and the cussed by four industry spokesmen during film session forum. Ques- product better. Hollywood's major effort today tion and answer session eliminated because of lack of time. is in film production for television, he asserted, noting that Hollywood in 1955 turned out 500 PROGRAM standards, prices, and other com- promptly." hours of theatrical films as compared to almost mon problems of station operators and the (4) "If you contract for only one run of 2,000 hours of tv programming. producers and syndicators of film programs a film, don't play it more than once." Other- He cited studies of station logs for one week were appraised by executives on both sides of wise the syndicator may have to make unan- in five "typical" markets to demonstrate the the fence at a film session in last Wednes- ticipated re -run payments to talent. volume of film programming. In Los Angeles, day morning's management conference at the (5) "Make full use of the syndicator's a seven- station market, he said film shows ac- NARTB convention. knowledge of his film product in presenting a counted for 63.6% (2543/4 hours a week) of Harold P. See, KRON -TV San Francisco, program to your clients." all programming between 5 p.m. and sign -off; chairman of the NARTB Tv Film Committee; Mr. Floyd concentrated largely on film pric- in. Phoenix (four stations), 70% of 162 hours; George T. Shupert, president of ABC Film ing. Actually, he said, syndicators charge in Atlanta (three stations), 60% of 1123/4 Syndication Inc.; Joe Floyd, KELO -TV Sioux whatever the traffic will bear. There is no hours; in Omaha (two stations), 51.2% of Falls, S. D., and Michael M. Sillerman, execu- minimum charge and no maximum, he claimed. 703/4 hours, and in Altoona, Pa. (one station), tive vice president of Television Programs of In terms of quality programming, he main- 58.2% of 351/2 hours. America, formed the panel for a 45- minute tained, there is no difference between the needs Film is an important factor in network as forum. Shortage of time forced cancellation of stations in small or medium markets and well as station programming, Mr. Sillerman of a scheduled question- and -answer session. those in large markets, but, he stressed, those continued. He pointed out that since the start Although the "final responsibility" for pro- in small and medium markets necessarily must of the current tv season there have at no time gramming lies with the broadcaster, Mr. See be able to get it (film) for less than what is been fewer than six film programs in the asserted, the time is "long overdue" for film charged in top markets. Nielsen "Top 10." suppliers to recognize their own obligations in providing films that meet good programming standards. He urged film producers and syn- New Directors Elected to NARTB Tv Board trade associations dicators to organize into were elected to the president and which uniform cooperation toward SEVEN new directors Judge Justin Miller, former through NARTB Tv Board conducted at the board chairman and now NARTB consultant, of decency and good at balloting compliance with standards Monday business meeting of NARTB's televi- presided over the elections. Counting election may be assured. Compliance cannot be taste sion members, held in Chicago. ballots were William H. Rines, WCSH -TV on an industry -wide expected to be achieved Elected to the board were James D. Russell, Portland, Me.; Stanley Hubbard, KSTP -TV St. he con- basis- through individual negotiations, president -general manager of KKTV (TV) Paul; Harry M. Bitner Jr., WFBM -TV Indian- tended. Colorado Springs, Colo., representing stations apolis; Robert D. Swezey, WDSU -TV New in amount of Mr. See noted a decrease the other than tv-only outlets; Joseph E. Baudino, Orleans; A. James Ebel, KOLN -TV Lincoln, tv objectionable material found in syndicated Westinghouse Broaddasting Co., (re- elected); W. Neb., and Mrs. Hugh McClung, KJSL-TV film shows in recent years. He found objec- D. Rogers Jr., KDUB -TV Lubbock, Texas (re- Chico, Calif. tionable sequences more apt to occur in the elected); John E. Fetzer head of the Fetzer Sta- Nominees for tv-only stations were Joe Drill- but said they usually can feature film category tions; Payson Hall, director of radio-tv for ing, KJEO -TV Fresno, Calif.; James D. Russell, be more easily edited out, because often con- Meredith Publishing Co.; Howard Lane, general KKTV (TV) Colorado Springs, and Harold P. siderable amount of footage has to be removed manager, KOIN -TV Portland, Ore., and Harold in any event to fit standard program lengths. See, KRON -TV San Francisco. Mr. Russell P. See, general manager of KRON -TV San won this three -way candidacy. Nominees for In any case, he pointed out, objectionable ma- Francisco. the six other posts, besides the winners, were terial must be deleted no matter how hard it Outgoing board chairman was Clair R. Mc- is to do so. Collough, Steinman Stations, with Campbell Jack Harris, KPRC -TV Houston; Clyde W. Va., vice Rembert, KRLD -TV Dallas; Lawrence H. Asks Supplier Responsibility Arnoux, WTAR -TV Norfolk, the president, continuing on the board until 1957. Rogers If, WSAZ -TV Huntington, W. Va.; So long as broadcasters have this responsi- Terms of directors began April 20 and end at Hulbert Taft Jr., WBIR -TV Knoxville, Tenn.; bility; so long as suppliers won't form their the 1958 convention. Mr. Drilling. - own trade associations and accept their share of the responsibility, and so long as some companies won't clean up their product, Mr. See asserted, "I don't think we should consider them as allied members of our fraternity and we should let them know it." Mr. Shupert assured the conference that "we syndicators are aware of our responsibility" and argued that all syndicators should not be blamed because a few are unreliable. He warned that it may be impossible to continue to offer top -quality first -run films on a spot basis unless the syndicator's "main problem"-that of getting "enough out of each market to allow him to operate profitably" - can be solved. He outlined factors involved in making up a "rate card" for films and suggested the following as ways in which stations "can help us to operate more economically in your territory": (I) "Be careful whom you buy film from ... some syndicators are price cutters and traders -but all of us aren't-so select your film sources wisely." Unethical practices should be reported to the offending salesman's home office, he said, THESE SEVEN directors were elected to NARTB Tv Board last Monday (front row, I to r): (2) "Pay your bills promptly," thus avoid - Howard Lane, KOIN -TV Portland, Ore.; W. D. (Dub) Rogers, KDUB -TV Lubbock, Texas; in tying up money that the syndicator could Joseph E. Baudino, Westinghouse Broadcasting Stations. Back row, James D. Russell, b putting into new programs. KKTV (TV) Colorado Springs, Colo.; Harold P. See, KRON -TV San Francisco; John E. (3) "Take care of prints and return them Fetzer, Fetzer Stations, and Payson Hall, Meredith Stations. Page .114 April 23, 1956 BROADCASTING TELECASTING Newer and more "dramatic" metals have lately taken High construction activity also calls for more lead the spotlight from prosaic yet versatile lead. But this for paints, porcelain enamels and for sheathing heaviest of common metals is experiencing increas- power cables. A newer and rapidly growing use is in ingly heavy demand. And lead is one of the many nuclear energy generation and radiation products non -ferrous metals which Anaconda has long pro- demanding lead shielding or protective glass with duced. Anaconda's lead output last year was more up to 60% lead content. For all these applications than 67,000,000 pounds. and many more, lead is the preferred metal. Main factor in the rising demand for lead is its To keep pace with this growing demand, Anaconda special importance in storage batteries, essential in is continuing to develop its lead resources and metal- the trend to motorization on land and sea through- lurgical research, along with its broadening activity out the world. Other ever -growing uses for lead are in copper, aluminum, zinc, uranium oxide, a large in high -octane gasoline and the solders increasingly number of by- product non -ferrous metals and fabri- needed in the automotive and the electrical fields. cated mill products. 66263 A

The The American Brass Company Anaconda Wire d Cable Company Andes Copper Mining Company Chile Copper Company Greene Cananea Copper Company ANACONDA Anaconda Aluminum Company Anaconda Soles Company Company International Smelling and Refining Company

BROADCASTING TELECASTING April 23, 1956 Page 115 NARTB CONVENTION COVERAGE

color -gain amplifier, enabling more consistent DELEGATES VIEW LATEST IN EQUIPMENT color transmission; amplifying device for ad- Ampex video tape recorder units for August delivery and fall programming justing audio broadcasts and a 2,000 -mc micro- utilization, the prototypes having been unveiled wave relay system looking toward more imme- permitting immediate play- to CBS-TV affiliates immediately preceding the diate on- the -air broadcasts. back of hour show and auto- convention [BT, April 16]. Ampex last week The 60 -ft. punched tape used with GE's automatic radio -tv programming reported numerous other sales of the revolution- matic program controller can be utilized to stop ary recorder [see separate story]. and start up to seven pieces of studio equip- devices highlight new technical A small miniaturized magnetic receiver, called ment normally consigned for continuous pro- developments. the "Audipage" and weighing only an ounce, gramming or station breaks. Tape moves at the was shown Philco along with low - rate of three inches per half hour. INNOVATIONS in broadcast equipment, bridg- by Corp., power tv studio film systems for better picture RCA's extension lens system is part of its ing refinements for greater ease and economy of quality and microwave systems. A small 3 -V color film camera system and shows faith- standard monochrome tv operation with new relay magnetic receiver shaped a lighter ful reproduction of color in products demon- color television developments, caught the atten- like cigarettee will be used by ABC radio and tv networks strated in local live commercials. It's described tion and fancy of delegates to the 34th annual convention as a combination of a live commercial pickup NARTB convention -exposition last week. for political coverage this summer (see separate story). with film cameras, without much advance stage - Station operators and engineers viewed with setting and other advance Among other exhibitors were Harwald Co., preparation. Other much interest latest electronic marvels spread color equipment includes a with its new Spliced -film automatic splicer; projector with use over 35,000 square feet of exhibition hall in the of a periscope. Standard Electronics Corp., with 25 kw and 50 Conrad Hilton Hotel. Thirty-one companies RCA also displayed a which kw transmitters; Sarkes Tarzian Inc., with new filter converts maintained heavy equipment exhibits. its 3- Vidicon film camera refinements in its automatic slide projector for system for use with Ease -of -automation devices rivaled appeal -of - 35mm Eastman lenticular pre -program planning, and other equipment. film. Black- and -white color tv products in the exhibit sponsored annu- film may be utilized to record and project color ally by NARTB associate members. Simplicity Other Exhibits pictures, cutting down the processing time for of operation keynoted many items. color kinescope recording and saving up to NARTB delegates seemed most impressed, Another intriguing display was that of Gen- $1,200 per hour. Also shown were two new judging by corridor comments and offhand im- eral Electric Co.'s looking toward the "push- radio transmitters and other items [BT, pressions, with automatic radio -tv programming button" age for tv outlets. GE introduced equip- April 9]. devices, an extension lens system for projecting ment with accent on automatic control opera- Remote control unit was shown by Kay -Lab, (reproducing) live commercials, remote control tions for split -second programming, earmarked with emphasis on one -man operation of both units tailored for one -man operation, and black - for early production. audio and video and low -cost, low -power func- and -white film developments for color kinescope Highlight of the GE display was an automatic tions. KSHO -TV Las Vegas, Nev., has purchased recording. program control device that functions with a unit for use as a 24 -hour station, with fulltime Among highlights of the exposition was punched tape or cards. It automatically pro- commercial operation slated to start this past Ampex Corp's new video tape unit for record- grams films, slides network and audio -all that weekend after a week of test patterns. Unit also ing and reproducing a full -hour tv program for is required in 24-hour am, fm or tv station has been purchased by KUAM -TV Guam. Com- immediate playback. CBS has ordered three operation. The equipment line also includes plete line includes Vidicon camera, with oper-

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According to The Pulse, Inc. survey conducted in central Kentucky February 19 through 25, 1956, WLEX -TV is ahead in viewing audience (usually two to three times more than the next contender) in 164 of the 165 average weekly quarter hours surveyed daily between 6:00 and 12:00 P. M. Three 11:45 to 12:00 P. M. periods, when WLEX -TV was not televising, were eliminated. The clearest picture in the area . . . by far ... teamed with outstanding programming gets the lob done in this 34- county market with over 150,000 families and over 600 million dollars spendable income! Here in Bluegrass, U. S. A., we say it makes good horse sense to put your advertising dollars where you can expect the highest returns!

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Represented Nationally by the Bolling Company, Inc. In Earl L. Boyles the deep South by Dora -Clayton Agency Vice Pres. & Gen. Mgr.

P;ige I I h April 23, 1956 BROADCASTING TELECASTING ator being able to pan or tilt camera and operate three -lens turret. Color was emphasized in exhibits by a number of major manufacturers, including a new monitor devised by General Radio Co. for both color and monochrome and claimed to combine functions of two monitors; an improved 3 -Vidi- con color film chain made by General Precision Lab for studio pickup of full-color motion picture film and slides for commercial use; "Vitas - can" live color pickup system and color multi - scanner packages by Allen B. DuMont Labs (complete color-pac facilities for film, slides and live, and monitoring- switching are being offered for $59,415). Gates Radio Co. concentrated on its new 5 kw am transmitter, transistorized remote ampli- fiers (light -weigth, self- contained units), although it has been working for months on new console unit developments in automatic programming. In addition to its automatic programmer device, General Electric Co. featured a new com- pact 2,000 me microwave relay system for tv broadcasters designed for program- point-of- origin operation, either remote or studio. Equipment for low -power tv station and satellite operation was shown by such firms as Adler Electronics Inc. and Dage Television Div. of Thompson Products Co., with latter also displaying a new Vidicon studio camera and stressing Vidicon closed circuit tv cameras for use in educational, banking and other fields. Numerous other broadcast equipment products [BT, April 9] also were shown in the exhibition hall, with light equipment and program services open for inspection on the fifth and sixth floors of the Hilton Hotel. Colorcasting Charges Discussed at Meeting The AUTO -ZOOM lens COMPLETELY DIVERGENT views on when telecasters should increase their time charges for colorcasts were expressed at Wednesday ... for Vidicon TV Cameras morning's NARTB tv management session. 5 to 1 Variable Focal Length (10 to 1 with a simple lens change). Harold Hough, director of WBAP -TV Fort Worth, Tex, which has been broadcasting Completely motorized. Zoom, focus and iris remotely controlled. eight or nine hours a week of color program- Fills Vidicon format. No vignetting as with standard 16mm movie lens. ming for the past two years, voiced a philosophy of "circulation first, then rate increases," sug- The AUTO -ZOOM TV16 is a high resolution, The AUTO -ZOOM TV16 mounts gesting that when a color set saturation of 5 to 1 variable focal length lens for use with Vidicon TV cameras. Its remote control, motor - easily on any standard perhaps 10% has been achieved it will be time Vidicon television camera to think about making a charge for it. driven focus and zoom permit smooth, steady tracking with sharp focus throughout the entire Specifications "You can't give it away now and charge for range. The AUTO -ZOOM lens system is fully cor- it later," Robert D. Swezey, executive vice Focal Length: 5 to 1 ratio. 30mm rected and suitable for color television work. to 150mm, standard. 60mm to president of WDSU -TV New Orleans, said in One Camera Does The Work Of Two -A single 300mm with optional accessory lens. disagreement. WDSU -TV, he reported, is add- with new stationary TV camera equipped the Aperture: Maximum opening f/2.7 go ing 10% to its time charges, 50% to studio AUTO -ZOOM lens can from wide angle dis- from to focal length. close smoothly, quickly, 30mm 80mm charges and all out -of- pocket costs in billing tance shot to telephoto -up- Decreases to f/4.7 at 150mm. Aper- without loss of focus or change clients whose shows go on in color, although automatically.. .. lure is automatically held constant at present there are only a few hundred color of lens. With AUTO -ZOOM, one camera provides throughout range at ony opening normally supplied by two sets in the New Orleans area. Said Mr. Swezey: the near -far coverage f/4.7 or smaller. Minimum open- cameras with conventional lenses. ing "If color is done right -as it should be done - Coupled with the new high quality Vidicon f /11. it will be worth the increased rates as improved type cameras now coming on the market, the Resolution: Better than 500 TV service without wating for increased circulation, AUTO -ZOOM greatly extends the usefulness of lines. although in time we'll get that, too." low -cost industrial and broadcast TV equipment. Field Size: Covers the full field of Discussing cost of operating with color, Mr. The AUTO -ZOOM TV16 is a product of Perkin - the Vidicon without vignetting at Hough said that the additional tube cost is Elmer, world leader in optical and electronic the corners. research the major item, running about $1700 a month. instrument and development. Object. distance: Six feet to infinity. Ask your camera manufacturer for further infor- Much the life the tubes, which he of of color mation or write Perkin -Elmer for a descriptive said had averaged 689 hours at his station, is brochure. devoted to warmup time, which takes 90 minutes, against 15 minutes to warm up a black - and -white tube. Speaking on the personnel demands of color, Perkin -Elmer CORPORATION Jules Herbuveaux, NBC vice president and gen- NORWALK, CONNECTICUT eral manager of WNBQ (TV) Chicago, which had just begun broadcasting all of its local studio programs in color (see story this issue), said that one technician was added to each crew BROADCASTING TELECASTING April 23, 1956 Page 117 NARTB CONVENTION COVERAGE

of engineers and a makeup man is used oc- casionally. Otherwise, he reported, color called for no more personnel than black-and- white. Thomas E. Howard, vice president of Jefferson Standard Broadcasting Co. and engineering head of WBTV (TV) Charlotte, N. C., said that the only extra personnel he'd found necessary for color were the maintenance men. Color requires twice as much maintenance as black -and -white, he said. Mr. Herbuveaux said that in converting to all -color operations, WNBQ was not changing its schedule. "We have the same programs, the same audience, the same clients," he stated, adding that outside of remodeling its studios and adding color cameras, there was little extra expense involved in changing from monochrome to colorcasting. Sets are often cheaper, covered with lights instead of paint, he said. ELEVENTH annual reunion of the broadcasters mission to the European theatre of Opera- Disputing this position, too, Mr. Swezey said tions during World War Il was held in Chicago last week during the NARTB convention. WDSU -TV prefers to make an occasional Escorting officers presented the VIP's with quasi -official splash with color than to embark on a regular promotions in simulated rank schedule of colorcasting routine programs. from colonel to brigadier general (I to r), seated; Don Kearney, ABC; John S. Hayes, WTOP Washington; Judge Justin Miller, former NARTB chairman; Les Lindow, WFDF Flint, Mich., and Ted Bergmann, McCann- Erickson (all escorting officers, except Judge Fight Must Continue Miller). Standing, J. Leonard Reinsch, WSB Atlanta; Robert D. Swezey, WDSU New For Equal Rights: Orleans; Joe Csida, New York syndicator; Abel Green, editor of Variety; Clair Mc- Daly Collough, WGAL Lancaster; Pa.; John S. Fetzer, WKZO Kalamazoo, Mich; Sol Taishoff, BROADCASTERS must wage a continuous BT publisher, and M. L. Novik, WOV New York. battle to obtain their constitutional right to cover public and legal proceedings, John Daly, our rightful place in the chambers of Congress, VIP Colonels Exchange ABC vice president, told a Freedom of Informa- what would happen if we barred them from tion session of the NARTB convention last the tv screens of the voters at election time. I Eagles for Single -Stars at predict the result would be the most furious Tuesday Chicago. MEMBERS of the 1945 broadcast mission to In a summary of discriminatory practices burst of punitive legislation in history. You wouldn't need radio or television to hear their Europe, who held the simulated rank of colonel and recent progress attained by the industry in in the screams about censorship, their rights and the Army, received surprise promotions to obtaining reportorial privileges, Mr. Daly brigadier general at their annual warned that Constitution." reunion in the Colorado Supreme Court pro- Chicago April 15, held in conjunction with the broadcast decision might prove to be a Pyrrhic Mr. Daly cautioned that broadcasters must accept the responsibility that goes with coverage NARTB convention. victory because it is far from "a fulfillment of Overseas caps bearing the brigadier our inherent right to of public and judicial events. insignia, freedom of information along with the quasi -official documents, duly and freedom of access." He said the decision inscribed, were presented to the VIP's in a "permits a judge to bar us where De Forest Tells Pioneers he wouldn't colorful ceremony at the Drake Hotel. M. L. dream of barring newspaper reporters," and lets He Sees Program Improvement Novik, president of WOV New York, in addi- a witness or juror chase out radio-tv while news- tion to LEE DE FOREST, who a decade ago asked a his promotion, received the "VIP of paper reporters remain in the courtroom. In the Year" award. any case "it's a foot in the door," he observed, broadcasters' convention: "What have you gentlemen done to my child ?," last week told Presentation of the new commissions was adding that judges appear to be "just plain dis- made by a corps of trustful of a broadcasters' gathering that he has seen "a escorting officers encoun- change." tered by the mission in its Mr. Daly took notable improvement in the average radio pro- 1945 inspection of sharp digs at U. S. Appellate the European Theatre of Operations. The Judge Harold R. Medina gram today over those of 10 years ago." pro- for his opposition to motions, according to the certificate, were court coverage based on a visit Speaking at the Radio Pioneers' annual din- by to a television order of the presidents of the four networks, studio. Judge Medina found a mythical psy- ner meeting, held in Chicago in conjunction with the NARTB convention, Dr. De Forest and in the "broadcasting reserve of the U. S." chological barrier that would make it almost Making paid tribute to broadcasters for "immeasureably the presentations were Cols. John S. impossible to get the truth out of conflicting Hayes, WTOP Washington, testimony. elevating" the musical appreciation of the aver- and Les Lindow, WFDF Flint, Mich.; Maj. Ted Bergmann, vice After reviewing the coverage age listener. His remarks were made in a of murder trials president, McCann -Erickson, and Capt. by KWTX -TV Waco, Texas, WKY speech of acceptance of a special citation given Don and -TV Kearney, vice president, ABC Television Film. Oklahoma City, he said converts are being won him on the 50th anniversary of his invention but progress is slow. "Our battering on the of the audio tube, amplifying device on which courtroom doors is being heard," he said. "I broadcasting is based. can't say as much for Congress where the lead- Radio Pioneer citations were also presented ership turns a deaf ear to demands for fulfill- to Judith Cary Waller, public affairs representa- ment of our inherent rights. While we are tive of NBC, for her "great gifts to radio and barred, other news media are welcomed to tv," and to Freeman Gosden and Charles Cor- House and Senate sessions. Moreover House rell, Amos 'n' Andy, for their "pioneering in Speaker Sam Rayburn still rules radio and tv radio broadcasts of situation comedy." out of so- called public hearings of congressional The hall of fame award, annual posthumous committees. It is alleged in some quarters that award of the Pioneers, was made to Edward J. an excessively high forehead is at the root of Nally, fast president of RCA, as a "true pio- this situation ... It may be that congressional neer who served for almost 75 years in the leaders are penalizing us for fear their members communications industry." will misbehave and disgrace them. Yet they Raymond F. Guy, director of radio frequency want to use us when it suits their convenience. engineering of NBC and president of the Radio Particularly around election time when they Pioneers, presided at the dinner and presented want, as I understand it, to keep their jobs, the special citation to Dr. De Forest. The they're only too happy to preen for the camera other awards were presented by William S. and persuade the folks back home that they'll Hedges, NBC vice president in charge of do a whale of a job for them in Washington. integrated services, chairman of the awards "But when it comes to letting the folks back committee of Radio Pioneers. VIPER of the year award is presented to home see them perform that job -oh, no! And Rep. Charles A. Boyle (D- III.), Chicago, M. L. Novik, WOV New York, by John E. can't you just hear their screams of outrage if entered a statement in the Congressional Rec- Fetzer, Fetzer stations president, last we in kind. Because they bar us from ord Tuesday saluting Dr. De Forest. year's recipient. Pa;Page 118 April 23, 1956 BROADCASTING TELECASTING

WISHING FOR THE MOON WON'T DEVELOP SPACE TRAVEL

The forty -hour work week didn't just happen because some men said, "We don't want to work more than forty hours." It is the harvest of a few men's genius who said, "Here are new tools for producing in forty hours as much as you used to produce in forty- five." Technical progress is one of the contributions of management to our nation's spending power. REPUBLIC STEEL GENERAL OFFICES CLEVELAND 1, OHIO EXPANDING BV $150,000,000 TODAY BECAUSE OF FAITH IN TOMORROW

BROADCASTING TELECASTING April 23, 1956 Page (19 NARTB CONVENTION COVERAGE

BT TOURNEY WON BY HIGGINS, LINDSAY Comr. Doerfer wins low net Handi- Gross cap Net honors with a 61. Higgins' 79 Frosty Blair, Katz Agency 108 30 78 ties for low gross, marking his Junius Zold 98 27 71 fifth triumph since 1948 and Jack McWeeny, Venard, Rintoul & McConnell 114 30 84 third straight. Mary Shapiro, CBS -TV 110 30 80 MERRILL LINDSAY, WSOY Decatur, Ill., and Jack Baity, J. Walter Joe Higgins, WTHI Terre Haute, Ind., tied for Thompson 97 30 67 low gross honors with 79 in the 25th annual Win Holden, J. Walter BT golf tournament held Sunday, April 15, at Thompson 105 30 75 Midwest Country Club in Hinsdale, Ill. FCC Bob Meskill, CBS Radio Comr. John C. Doerfer captured the low net Spot Sales 119 30 89 prize in the blind bogey scoring, using a max- George Hamm, Leo Burnett 111 30 81 imum 30 handicap to card a 61 net. BT Gene Myers, CBS Radio awarded silver loving cups to the winners. Spot Sales 112 30 82 Co- winner Higgins was first place winner in Lou Smith, Edward the BT tourney in 1948, 1950, 1954 and 1955. Petry Co. 85 21 64 George Whitney, KFMB -TV, San Diego, won Geo. Whitney, KFMB -TV 81 18 63 second low gross with an 81. Tied for third Bob Lambe, WTAR -TV 85 21 64 gross honors were Hugh Boice, WEMP Mil- Jim Richdale, KOTV (TV) 84 21 63 Sterling Beeson, Headley Reed 91 27 64 Hugh Boice, WEMP 82 12 70 Andy Spheeris, WEMP 92 30 62 Bill Shaw, Headley Reed 89 18 71 W. M. Woodill, CKSO 103 30 73 Lloyd Armstrong, CKSO 105 30 75 Lou Green, Lou Green Productions 87 18 69 Earl Moreland, WMCT 107 30 77 Jack Davis, Blair Tv 92 24 68 Fitz Fitzsimonds, KFYR 100 30 70 Roger Heyden, Ideco 117 30 87 Russ Walker, John E. Pearson Co. 115 30 85 Frank Pellegrin 92 24 68 Kirby Cook, H -R Reps. 92 30 62 John Doerfer, FCC 91 30 61 Joe Higgins, WTHI 79 6 73 Jim Firmin, WMOK no score Maury Long, BT 88 15 73 WINNERS of low gross and low net Al Schroder, WMAQ 96 27 63 Grover Cobb, KVGB honors in the BT golf tournament April 15 95 30 65 Bob Gadbois, KAVR 117 30 87 were (I to r), Joe Higgins, WTHI -AM -TV Art Curtis, George Terre Haute, Ind.; Merrill Lindsay, WSOY- Hollingbery Co. 97 18 77 AM-TV Decatur, Ill., and FCC Comr. John Phil Archer, Campbell - C. Doerfer. Messrs. Higgins and Lindsay Mithun 116 30 86 Earl tied for low gross with 79. Comr. Doerfer Hotze, Gardner Adv. 105 30 75 John Carey, WIND 93 30 63 shot a 91 and his handicap 30 of gave Allen Schroeder, CBS 100 30 70 him a low tourney net of 61. Carl Jewett, Robert Meeker Assoc. waukee; H. Needham Smith, WTRF -TV Wheel- 94 30 64 ing, and Herb Grayson, WBBM Chicago. Andy Chuck Lanphier 101 24 77 Spheeris, WEMP Milwaukee, with a 62, took Chuck Hemrich 93 24 69 second low net, while John Carey, WIND Chi- Gene Dadan, North Adv. 95 24 71 cago; AI Schroeder, WNBQ (TV) Chicago, and Bob Jennings, North Adv. 111 30 81 James Richdale, KOTV (TV) Tulsa, tied for Kent Dalassandro, third with net 63's. North Adv. 95 24 71 Prizes for the BIT tournament were donated Earl Gallagher, by Chicago stations WLS, WBBM-AM -TV, Headley Reed 103 30 73 WON- AM -TV, WCFL, WBKB (TV), WIND, George Windegren, WJJD, WMAQ-WNBQ. Three independent Int. Harv. 85 15 70 New York stations, WOV, WMCA and Bill Fox, KFMB -TV 112 30 82 WMGM, also awarded prizes. The scores: Chuck Pratt, Edward Petry Co. 112 30 82 Handi- Don Grasse, Tatham -Laird 103 30 72 Gross cap Net Tom Flaherty, WBBM 93 27 66 Robert Ferguson, WTRF-TV 93 18 75 Herb Grayson, WBBM 82 9 73 H. Needham Smith, Bob Riley, WMBD 86 18 68 WTRF -TV 82 12 70 Frank Fletcher Channel William Young, Hygo-Unity 93 24 69 100 30 70 Robert McKee, Bill Maillefert, Edward NBC-TV Sales 103 30 73 Petry 101 30 71 Avery- Knodel Win Uebel, NBC -TV Sales 120 30 90 Art Kelly, H -R Bob Elrod, NBC-TV Sales 102 30 72 Representatives 110 30 80 Angus Robinson, Robert E. Lee, FCC 104 30 64 NBC-TV Sales 142 30 112 Dutch Lackey, WHOD 87 21 66 Jack Mathews 106 30 76 Merrill Lindsay, WSOY 79 6 73 Page 120 April 23, 1956 BROADCASTING TELECASTING E V E R Y T H I N G Handi- FOR MOTION PICTURE AND TELEVISION PRODUCTION Gross cap Net Howard Schellenberg 100 30 70 Lou Linger, WJJM 190 30 70 Duncan Scott 113 30 83 Harry Butcher, KIST 109 30 79 Gene DeYoung, KERO 102 30 72 VHFs Form Committee To Guard Coverage DECISION to organize a committee of vhf stations to protect their signals from degradation and their present coverage areas from curtail- ment was reached Monday at an informal meeting of a group of vhf broadcasters attending the NARTB convention in Chicago. Pending the completion of organizational CAMART DUAL SOUND READER plans, it was decided that membership in the Edit single and double system 16mm or 35mm optical sound! new association, which has yet to be named, will be open to any operator of a vhf station Edit single system Magnastripe or double system magnetic sound! now broadcasting with full authorized power or Use with any 16mm motion picture viewer to obtain perfect lip -sync planning to do so within six months. Inde- matching of picture to track! pendent tv stations as well as network affiliates are eligible for membership. Works from left to right or right to left! George Storer Jr., financial vice president of Optical Model, $195.00 Storer Broadcasting Co., was elected chairman Magnetic Model, $185.00 of an eligibility committee, with Hulbert Taft Jr., president, WKRC -TV Cincinnati, and BE SURE TO VISIT US . . . SMPTE 79th Semi -annual Convention, Charles Crutchfield, executive vice president and general manager, WBTV (TV) Charlotte, April 29th to May 4th, Hotel Stetler, NYC, Booth #23. N. C, as the other members. P. A. (Buddy) Sugg, manager WKY -TV For descriptive literature, write Department B Oklahoma City, was appointed temporary treasurer and head of a finance committee whose other members are J. Leonard Reinsch, execu- THE CAMERA MART, INC. tive director, Cox stations, and Donald W. Thornburgh, president and general manager, 1845 BROADWAY (at 60th St.), NEW YORK 23, N. Y. PL 7 -6977 WCAU -TV Philadelphia. Thomas E. Howard, engineering vice president, WBTV, was chosen chairman of an en- ginering committee whose initial assignment will be to set up plans for a nationwide study to be conducted by a to -be -named engineering firm. Kirkland, Fleming, Green, Martin & Ellis, Washington, was named as committee counsel. Reed Rollo of that law firm presented a report of the legal situation at the initial meeting. Organizational plans will be formulated at a meeting to be held in the near future. Date and place are unsettled but the meeting may be held this week, possibly in Washington. Among those attending the meeting in Chi- cago last week were: Campbell Arnoux, WTAR- TV Norfolk, Va.; Joseph Baudino, Westing- house Broadcasting Co., Washington; Otto P. Brandt, KING -TV Seattle; John H. DeWitt Jr., WSM -TV Nashville, Tenn.; Harold F. Gross, WJIM -TV Lansing, Mich.; Payson Hall, KCMO -TV Kansas City; Jack Harris, KPRC- TV, Houston; Harold Hough, WBAP -TV Fort Worth; Gene Kelley, KCRA -TV Sacramento, Calif.; Alfred H. Kirchofer, WBEN -TV Buf- falo, N. Y.; Clair R. McCollough, WGAL -TV Lancaster, Pa.; C. Wrede. Petersmeyer, KOTV (TV) Tulsa; D. L. Provost, WBAL -TV Balti- more; J. Leonard Reinsch, WSB -TV Atlanta; Clyde W. Rembert, KRLD-TV Dallas; Law- rence H. Rogers, WSAZ -TV Huntington, W. Va.; Harold See, KRON -TV San Francisco; Victor A. Sholis, WHAS -TV Louisville; Henry W. Slavick, WMCT (TV) Memphis; George W. Storer Jr., Storer Broadcasting Co.; Harold Stuart, KVOO -TV Tulsa; Robert D. Swezey, WDSU -TV New Orleans; Hulbert Taft, Help Wanted? WKRC -TV Cincinnati; Donald W. Thornburgh, Find the man* you want via BT's classified pages. WCAU -TV Philadelphia; Edwin K. Wheeler, For personnel, equipment, services or WWJ -TV Detroit; Hoyt B. Wooten, WREC -TV stations to buy or sell, tell everyone Memphis, and Charles Crutchfield, WBTV that matters in the Classified pages of (TV) Charlotte, N. C. * or job. Broadcasting Telecasting. .. BROADCASTING TELECASTING April 23, 1956 Page 121 IN THE PUBLIC INTEREST

Plans against Mr. Rogers for not fulfilling his finan- WRCA -AM -TV cial obligations, and off went the disc jockey K-JOI Juvenile Aid Project to the pokey. Throughout the night, using remote equipment, Mr. Rogers pleaded for his DETAILS of a juvenile delinquency preven- listeners to get him out. After 12 hours in SELLS tion project, to which WRCA -AM -TV New the cooler, his promised $500 was raised. York will contribute $30,000 in cash and FOR $100,000 in time and production costs, were announced jointly by the stations and Domes- WNAE, WRRN -FM Battle Pa. Floods THESE FOLKS tic Relations Court Justice Nathaniel Kaplan, chairman of the New York City Youth Board. WHEN Warren, Pa., located in the upper NOT YOU? The stations and the Youth Board have reaches of the Allegheny River, was flooded WHY selected an unidentified section in Manhattan, last month, local WNAE and WRRN -FM be- called "Area 4," in which the resources of gan regular airing of checks on the river height, BUSCH LAGER the station and the agency will be mobilized and reported water levels around factories and CANADA DRY with those of the community in an effort to schools. As the situation grew worse, Civil messages, KLEENEX prevent juvenile delinquency. It was empha- Defense calling for swift organization of CD people and equipment, were broad- RINSO sized that the neighborhood is not a "problem" area but one that may deteriorate unless pre- cast, along with evacuation information. Local RALSTON -PURINA ventive steps are taken. The $30,000 cash merchants used radio freely to tell where emer- sum will be used to employ an outstand- gency equipment was available. After the emergency passed, the stations continued to air LINCOLN- MERCURY ing youth work executive and assistants, who together with neighborhood groups will map rehabilitation announcements. MILLER HIGHLIFE GOLD a community-wide program. The stations plan OLD to broadcast progress of the project as soon LIFE MAGAZINE as is feasible, and also will make available to CJDC Averts Floods COCA -COLA participating community groups the stations' specialized personnel (producers, directors, WHEN a watermain broke early this month at sports supervisor, etc.) and performers for Dawson Creek, mile zero on the Alaska High- TEA way, TENDERLEAF assistance in neighborhood activities. Roy Darling, disc jockey, CJDC Dawson WESTINGHOUSE Creek, British Columbia, aired the news. The break meant millions of gallons of water from U.S. ROYAL WBAP -TV Helps Robbery Suspects mountain snows threatening the community. The PRODUCTS Nail LANCE response to the warning was immediate. With- CHIU AUSTEX WBAP -TV Fort Worth, Tex., has been credited in 15 minutes the site of the watermain break with aiding in the capture of two men sus- was a hive of industry as citizens armed with pected of having held up the University State shovels SEARS ROEBUCK dyked the rushing water away from Bank. Minutes after the police radio broad- buildings. The result was only minor water SARDINES cast MAINE descriptions of the holdup men to its damage to the town and compliments by the SYRUP patrol KARO cars, WBAP -TV interrupted a regular community for the wide -awake radio station. ALE CARLING'S program to broadcast the descriptions. A FROZEN FOODS viewer turned from her set to see two men BIRDSEYE answering the descriptions entering a house next door. Police quickly apprehended the WOWO Tornado Drive Tops $4,000 suspects. WOWO Fort Wayne, Ind., newsman Ray James' on- the -spot coverage of the havoc WIP Promotes Fire Prevention wrought by an early March tornado in Marion, Ind., has paid off in the amount of more than IN cooperation with the Philadelphia Fire De- $4,000 for the victims of the disaster. Mr. partment, WIP Philadelphia interrupted all pro- James was said to be the first man on the air grams over a 48 -hour period to broadcast fire with eye -witness reports of the tornado's de- alarms as received in the radio room of fire struction. Immediately after the storm, Mr. headquarters, City Hall. The station's cam- James, on his regular news shows, began asking paign was a tribute to the nation's fire fighters. listeners to send in dimes to aid the people of WIP believes that these interruptions dramati- Marion. Other station personalities quickly cally emphasized the number of daily fires in added their voices. After four days, WOWO the city. called off the drive and presented Mayor Ed- ward Wert of Marion with a check for $2,022. KSYD -TV Aids Burned -Out Family But the dimes kept on coming, and the station was able to send Mayor Wert another check for 74.6% OF THE ENTIRE BUYING IMMEDIATELY following a tragic fire which more than $2,200. wiped out the home and possessions of a POWER IN THE SURROUNDING Wichita Falls, Tex., family, KSYD -TV, Wichita TEN COUNTY AREA IS WITHIN Falls, put its promotion staff to work and three 20 MILES OF OUR TRANSMITTER. days later the staff presented over $1,000 in clothing, toys, food, and other gifts to the Fair Trade A Leading Independent family. Feature of the drive was a 45- minute A two months' trading campaign, In The New South special show of Little Rascals and the appear- con- ance of Fannie Mae Jenkins, four-year -old girl ducted by disc -jockey Al Wolfe, WCHA who helped her two younger sisters from the Chambersburg, Pa., was climaxed early flaming house to safety. this month with the presentation of a See FORJOE for K -JOE check for $125 to the Franklin County chapter of the National Foundation for WONE Heart Campaign Raises $500 Infantile Paralysis. Mr. Wolfe began his trading with a shoe string on his daily WONE Dayton, Ohio, disc- jockey Jolly Rogers The Wolfe Works program. He quickly raised $500 for the Heart Fund last month, but traded such items as a box of dog biscuits, K -JOE he had to go to jail to do it. Mr. Rogers prom- a poinsettia plant, doilies, a tv set, a ised the Heart Fund Assn. that his listening Necchi sewing machine, a Zeiss -Icon 1000 WATTS DAYTIME audience would send in $500 anytime he asked camera, and finally a 1948 Plymouth NON -DIRECTIONAL them. So he asked them, and the dimes poured sedan. The car was auctioned off to the in, but not fast enough. By the deadline the highest bidder, whose check for $125 was SHREVEPORT, LA. total contribution figure stood at $280. Heart turned over to the March of Dimes. Assn. publicity agent swore out a warrant l'.Igc 122 April 23, 1956 BROADCASTING TELECASTING STATIONS

(Continues from forward section)

Abandon Old 'Taboos' Advertisement O'Neil Tells Industry THOUGH technological advances are revolu- tionizing all facets of the entertainment indus- From where I try and fostering keener competition among sit the media, the most pressing stumbling block facing radio, television and motion pictures is "the refusal to abandon cherished taboos." Ly Joe Marsh This criticism was voiced last week by Thomas F. O'Neil, board chairman of RKO Teleradio Pictures and Mutual, in a talk before the Poor Richard Club in Philadelphia. Mr. O'Neil contended that the various elements in the entertainment field continue to "cling to the comfort of doing things the way they Money Does Grow always have been done." Mr. O'Neil said the purchase of RKO Radio Pictures by his company's interests will make on Trees . producers in both the motion picture and tv .. fields do "some fresh thinking." On the broadcasting level, he said, the General Teleradio tv outlet in New York, WOR -TV, came up One of the best investments our town with a programming idea of repeating the ever made is paying off -in attractive- same feature film each night. He pointed out that WOR -TV's Million Dollar Movie has been ness, pleasure and hard cash. It's a "highly successful" in meeting the competition good idea for any community to try. of tv networks' prime, evening -time programming. About 1940 we took over a hundred "It may be," Mr. O'Neil continued, "that some so- called radical departure from the ac- eyesore acres of farmed -out land that cepted way of doing business will ultimately hadn't produced anything but dust and solve other problems of television -maybe even that of subscription vs. free tv. We don't know weeds for years - and planted pine what the solution will be. But we're convinced seedlings (cost about $2 a thousand). that it won't be arrived at by backing away from the problem as if it didn't exist." Slowly the woods began to grow - and so did the benefits. We put in Italian- Language WOV Shifts picnic grounds last year and a Little To Negro Shows in Evening League ballfield. This year we had our WOV NEW YORK, Italian language station first wood crop ... almost a thousand in the metropolitan area, last week shifted dollars for the treasury, with more in the bulk of its evening programming towards New York's major Negro market, basing its prospect for the years to come! decision on the results of a special survey conducted for the station by Advertest. From where I sit, it's wonderful The survey revealed, among other things, how that patch of woods benefits every- that 43 % of New York's Negro women work outside the home during the day, that 63.5% one in town -rich and poor, men and of them are married and thus control the fam- all different tastes ily shopping budgets, and that shops in the women, people of Negro residential areas stay open until 10:30 and opinions (including buttermilk p.m., with 21% of those queried remaining open past midnight. fans, sarsaparilla lovers and those Consequently, WOV has told its advertisers who like to take a bottle of beer along that all -night musical programs beamed especially to the Negro listener is a "new and on a picnic). The effect Mother Na- potent argument for the WOV story." ture has on each one of us strengthens my belief that all human beings are Mobile Requests pretty much alike at heart. COGNIZANT of television competition, WHDH Boston has evolved a new service that tv conceivably cannot duplicate -a music request service for auto radio listeners. The station has a telephone -equipped goe station wagon, marked "WHDH Request Wagon," which roams certain areas of Boston on specific days and times. Copyright, 1956, United States Brewers Foundation Manned by a model, a motorist can give his request to her for playing a few minutes later on WHDH.

BROADCASTING TELECASTING April 23, 1956 Page 123 STATIONS

There are no "ifs" and "buts" ... not even a "maybe"

DAYTIME TV IS BIGTIME IN EL PASO

Hour for hour ... all day long ... day in and day out, El Paso's television ratings are higher than the national average. High- tower, high -power Channel 4 is the only El Paso station providing morning programming and complete coverage morning, noon and night of the nation's largest trading area. It's a billion and a half dollar market, comprised of 8 Southern New Mexico and West Texas Counties, plus Juarez, Mexico.

HUGH B. Don't forget Daytime is Bigtime TERRY, president -general man- on KROD -TV, EL PASO ager, KLZ -AM -TV Denver, tries on the typical correspondent's dress and checks (1 his portable tape recorder prior to leav- 9:00 a.m. 10:00 a.m. .1:00 p.m.. .4:00 p.m. ing for a tour of the Middle East. Mr. Terry will send back u. S. U. S. U. s. U. S. tapes for KLZ use. *Average - 13.8 Average - 12.7 'Average - 10.9' Average - 12.94 EL PASO EL PASO EL PASO EL PASO 13.8 15.9 ' 18.4 31.9 Charles H. Cowling Opens New Representation Firm KROD'TV CBS and ABC Television Networks Owned and operated by the El ESTABLISHMENT of Charles H. Cowling Paso Times, Inc. Channel 4 E L PASO, TEXAS Assoc., station representative, was announced Dorrance D. Roderick, Pres.; Val Lawrence, V. -Pres. and Gen. Mgr.; Dick Watts, Gen. Sales Mgr. last week by Mr. Cowling, veteran broadcaster. The main office will IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII be located at 6253 Holly- wood Blvd. and another office will be managed by Evelyn Wiggins in the Mills Bldg., San Francisco. Effective next month, the new firm will represent the William G. Rambeau Co. in Cali- fornia, Oregon, Washington, Arizona, Utah and Nevada, Mr. Cowling said. Mr. Cowling's past associations in radio have included being national sales manager of KMPC Los Angeles, general manager of KAVR Apple Valley, Calif., and assistant general manager of KCBQ San Diego, Calif.

Radio -Tv Serve as Stimulus, To Book Reading, WNYC Finds RADIO listening and television viewing are not competitive with book reading but rather serve as a stimulus, according to an analysis of mail and phone reaction to the WNYC New York Fourth Annual Book Festival made by the city-owned station. The week -long Book Festival, which ended April 14, proved that "the new electronic media are not competitiors but rather a comple- ment to the world of books," according to Sey- mour N. Siegel, WNYC director. He added that "unprecedented public response" to the festival showed that "radio plays a major role in stimulating reading for all ages" and that radio and tv possess a "vast potential" for evoking literary interest.

GIVE TO Color on KSBW -TV by July

MULTIPLE SCLEROSIS JULY 1 is the target date set by KSBW -TV Salinas, Calif., for a power boost on ch. 8 c/o LOCAL POSTMASTER to 209 kw and transmission of network color programs. The station, it has reported, plans on locally- originated color transmission by the 1111111111111111111111 1111111111111111111111 latter part of next year. Page 124 23, April 1956 BROADCASTING TELECASTING WBC Distributes Pamphlet THE CALIF.-ORE.TV TWINS To Aid Radio Advertisers Public Spirited ... bridge the gap between TO COMMEMORATE its first birthday, WESTINGHOUSE Broadcasting Co. has pre- San Francisco and Portland pared for advertising agencies and advertisers WEBB Baltimore, which programs to the Negro population, presented an oxy- a 28 -page booklet, "How to Make Radio with EXCLUSIVE VHF coverage Campaigns Move Goods in Local Markets," gen tent to Provident Hospital, a large Negro hospital. The presentation was intended to assist clients in achieving the best on channels 3 & 5. possible results from radio advertising. made in the names of the station's advertisers and their agencies by General The booklet, which is being distributed by Manager Bentley Stecher. WBC and Peters, Griffin, Woodward, national sales representatives for WBC radio stations covers such subjects as cooperation between station and client on sales promotion, merchan- 47^' dising, advertising plans and programming Kirchhofer Named President schedules. Of WBEN- AM -FM -TV Buffalo +sy+i W. general Alexander Dannenbaum Jr., sales ALFRED H. KIRCHHOFER last week was manager of WBC, said the booklet was created elected president- secretary of WBEN Inc. because "too often, radio advertising 'just (WBEN- AM-FM -TV) Buffalo, New York, re- why runs,' with too little awareness of radio placing the late Edward H. Butler [BST, Feb. with is being used, and how it can be tied in 27]. Mr. Kirchhofer other media." He pointed out that a radio had been vice presi- advertising campaign should not stop with the dent of WBEN since commercial but should be an integral part of the station went on the company's total sales program. Penland the air in 1930 and w /300 Mi. s also was elected vice l\ J OREGON president - editor of WOR Promotes McCormick \\ KBES-TV Medfordr the parent Buffalo Channel 5 ADVANCEMENT of William M. McCormick Evening News. KIEM Eureka from assistant sales manager to general sales Mrs. Butler was 4 Channel 3/ was manager of WOR New York announced elected president of V/ last week by Robert the parent News CALIFORNIA / san fiane¡d ,. I. Leder, newly -in- Inc., succeeding her I 300 Mi. / stalled general man- husband. ' ager of the station. / MR. KIRCHHOFER Mr. Kirchhofer Mr. McCormick, joined the News staff / who joined the sta- in 1915 and, among other assignments, served tion's sales staff in as Washington correspondent. He was presi- 1946, is credited dent of the National Press Club when its pres- with having brought ent building was erected. He was publicity the Smu[[ïn TV Stations in more than $3.5 director for the Hoover and Landon presiden- million in gross bill- tial campaigns and in 1932 served as a member KIEMCHANNEL 3 ings to WOR in the of the GOP newspaper -radio committee. past 10 years. In Eureka, Calif. 1954 he was named regional sales man- KTVC (TV) Plans Building CHANNEL 5 MR. McCORMICK ager for the station KBES Medford, Ore. and in 1955 was promoted to assistant sales KTVC (TV) Ensign, Kan., has announced manager of the New York outlet. plans to begin construction of its plant within (Affiliated with KIEM-AM, 5000 Watts, 1480 weeks. the next few Wendell Elliott, presently KC., KRED -FM, Eureka, Calif., and KUIN, manager of KGNO Dodge City, Kan., and KGPO -FM, Grants Pass, Oregon) adding to his duties the management of the new tv outlet, expects telecasting to start within 90 days after the beginning of construction. The station is to operate primarily as a satel- two markets lite of KTVH (TV) Hutchinson, Kan. [BT. Jan. 30]. one billing MARKET FACTS -FM WGH Shows Multiplexing POPULATION 324,745 DEMONSTRATION of multiplexing was held FAMILIES 106,908 over the facilities of WGH -FM Newport News, TV FAMILIES 65,023 Va. Showing improved multiplex equipment RETAIL SALES $420,528,000 were Browning Labs and Multiplex Corp. CONSUMER SPENDABLE Representatives of fm stations on the East Coast INCOME $467,743,000 were present. The demonstration comprised reception of multiplex signals at three locations, out to 30 miles from the stations transmitter. WGH -FM operates on 97.3 me with A. J. MALOFF, vice president of Food Fair 36 kw. Stores, signs to sponsor Romper Room five for CALIF. -ORE. TV TWINS call DON TELFORD half -hours weekly on WGBS -TV Miami. WADS Joins United Press Mgr. (TWX Eureka 16) Phone: Hillaid 3 -3123 Also present (I to r), Maurice Held, Food WI "fH the addition of WADS Ansonia, Conn.. Fair general merchandising manager; to its client roster, United Press reported last ask national Clinton Drinkuth, the company's advertis- r week that it now services a total of 120 New rep re se ntat kes ing manager; Seymour Freedman (seat- England radio stations, 101 of them commer- for Bert Closter ed), account executive cial. WADS, owned and operated by the Valley NEW YORK CHICAGO DETROIT JACK- Television Productions, producers of the Broadcasting Co., Ansonia, went on the air SONVILLE ST. LOUIS SAN FRANCISCO show, and Elmer Flagler, WGBS -TV ac- April 13 and will be formally dedicated May LOS ANGELES DALLAS BOSTON SEATTLE count executive. 13, the beginning of National Radio Week.

BROADCASTING TELECASTING April 23, 1956 Page L2. STATIONS

LIPMAN MOTORS, Hartford, Conn., has signed to sponsor Million Dollar Movie on WGTH -TV in that city. Signing are (I to r): seated, Abe Gold, general manager, and Murray Lipman, president of the automobile company; standing, Charles Stewart WGTH -TV account executive; George Morris, station sales manager; Jack Downey, the station's general manager, and Carl Flower, WGTH -TV account executive.

WBT Dismisses Disc Jockey Wilson Suffers Heart Attack For Unauthorized Editorial DAVID WILSON, general manager of KPLC WBT Charlotte, N. C., terminated the services Lake Charles, La., suffered a pulmonary occlu- of announcer Bob Raiford for what the station sion last Monday while attending the NARTB officials described as insubordination in a convention in Chicago. He was admitted to broadcast by Mr. Raiford on April 11 regard- St. Luke's Hospital there. Mrs. Wilson, who ing the Nat (King) Cole incident in Birming- was with him at the time of the attack, said ham, Ala. Wednesday that he was out of danger and During his evening show, Raiford at Ran- expected to be released from the hospital by dom, the young announcer related events connected with his attempts to air random inter- week's end. views, tape recorded, with Charlotte citizens in which they expressed their opinion of the Birmingham attack. Kiwanis to Boost Radio During the program, one of the interviews - KIWANIS INTERNATIONAL has announced the one made by Charlotte Police Chief Frank the completion of a radio information kit, N. Littlejohn -was broadcast. Mr. Raiford ad- prepared to help Kiwanis Clubs pay tribute mitted at the time that he was going against to the radio stations of their communities the orders of station officials. during National Radio Week, May 13 -19. The Charles H. Crutchfield, general manager of 10 -page booklet contains, among other items, Jefferson Standard Broadcasting Co., said that a fact sheet for a recommended National "it has long been the company policy not to Radio Week observance; facts about radio; editorialize on the air on controversial subjects two suggested press releases, and five spot through its announcers or employes." announcements to be used in honoring the radio industry. WCAU -TV Philadelphia Issues New Rate Card WCAU -TV Philadelphia has issued a new rate Be Prepared card increasing over -all rates from eight to 25% and realigning the Class C time period. ANTICIPATING spring floods from an The new rates became effective last week. extra heavy winter snowfall in the Cas- Although the rates have been increased in cade Mountains, KIMA -AM -TV Yakima, all time classifications, Robert M. McGredy, Wash., has placed 6,000 sandbags around vice president in charge of sales, said that its studio building, which borders the Bos- Class C time has been extended to 6 p.m. in banks of the Yakima River. Tom the early evening schedule "which amounts to tic, vice president -general manager, hopes a downward adjustment in this important time that when and if the high waters come, period." the stations will be able to remain on On the new card, the hourly base rate for the air with the help of the sandbags. Class AA time has been increased from $3,000 The radio transmitter and studios for to $3,250; Class A from $2,000 to $2,200; both am and tv operations are located Class B from $1,500 to $1,700; Class C from in the building, while the tv transmitter $1,100 to $1,250, and Class D from $600 to is on higher ground. $750. Page 126 e April 23, 1956 BROADCASTING TELECASTING Bay Plans for and special events director, and account execu- Area GOP tives, Gus Kramer, WKNY, Alex Greenberg MEETING of Bay Area broadcasters has been and Thor Krogh. called in San Francisco this week to consider plans for radio -tv coverage of the Republican Russell Severin, program -production director, convention in August. William D. Pabst, KWTV (TV) Oklahoma City, to WTAR -AM- KFRC San Francisco, is chairman of the Bay TV Norfolk, Va., as local sales manager. Area credentials committee, formed at the Harold Powell, publicity director, WBTV (TV) suggestion of Bill Henry, chairman of the Charlotte, N. C., named promotion manager, Radio Television Correspondents Assn. com- and Clyde F. Meades, former commercial man- mittee on credentials. ager, WGH Newport News, tv salesman. Lawrence A. Wilkinson, chief engineer, WTOP- REPRESENTATIVE SHORTS TV Washington, appointed manager of technical Weed & Co., formerly at 203 N. Wabash Ave., operations for WTOP Inc. Donald IL Cooper, in Chicago, and Weed Tv Corp., formerly at 20 engineer charge of WTOP -TV facilities, WHOLESALE CENTER N. Wacker Dr., have consolidated Chicago named chief engineer. OF CENTRAL operations in new Prudential Bldg. Suite num- EAST TEXAS Michael LaMonica, engineer, ber is 2110, telephone, WHitehall 4 -3434. transmitter WFIL- to TV Philadelphia, WNBF -TV Binghamton, LUMBER CENTER Y., as to chief REPRESENTATIVE APPOINTMENTS N. assistant engineer in charge of transmitter operations. Oliver W. Hayden, OF ALL OF TEXAS KOCS and KEDO -FM, Ontario, Calif., both WNBF, to WNBF-TV as account executive. owned by Daily Report Co., name Hil F. Best C. Richard O'Connor, Daly Insurance Co., to POPULATION CENTER Co. national representative. Best Co. formerly WNBF as account executive. Ann M. Lam - OF 175 MILE AREA served KOCS and KEDO -FM only in eastern parter to WNBF -AM -TV promotion depart- U. S. ment. Carol Rosenthal, Fowler, Dick & Walker TRADING AREA WMC -WMCT (TV) Memphis, Tenn., appoint advertising copywriter, to WNBF-AM -TV pub- John Blair & Co. and Blair -Tv, N. Y., national licity staff. Irene Lesick, WNBF -AM -TV pub- FOR 250,000 PEOPLE representatives, effective May 1. licity writer, to Mohawk Airlines, Newark, N. J. Kent Burkhart, assistant program director, REPRESENTATIVE PEOPLE 100 MANUFACTURING PLANTS WNOE New Orleans, to KENT Shreveport, Keith Lewis, account executive, Paul Raymer La., as program director. AI Crouch, news Co,. N. Y., to television sales organization of director, WJBO Baton Rouge, La., to KENT in BURR" Edward Petry & Co. same capacity. "LUM

STATION PEOPLE Willard W. Thomas, sales manager, KLEW -TV Lewiston, Idaho, named general manager, suc- Ether Either Way ceeding Charles R. White, resigned to become AFTER announcing the Doctor Hudson's vice president and general manager of corpora- Secret Journal show for three months, tion building ch. 6 station in Victoria, B. C. WSB -TV's Art Haynes just couldn't re- Richard L. Kaye, program director, WCRB sist getting in the act. He's going to Waltham, Mass.-Boston, named station manager. medical school to become Dr. Haynes. my in- He is succeeded as program director by David "Watching the shows renewed S. MacNeil, news editor. Fred L. Bosworth, terest in becoming a doctor," said the public relations director, named commercial Atlanta tv personality. "I decided I was manager, and Leonard Buckwalter to chief going to do something about it or forget engineer. it. As I saw the shows each week, the desire became more intense. I have de- Melvin F. Berstler, formerly engineer, WGN cided to quit the show and attempt to Chicago, to KPAS Banning, Calif., as general become a doctor." manager. G. F. Kraus, formerly manager of He will attend the U. of Tennessee's Geneva Chamber of Commerce, to KPAS as medical school at Memphis. \-- commercial manager. Phyllis A. Berstler, WGN transcription department, to KPAS as traffic RADIO manager. Donald A. MaeIsaac, WBSM New Bedford, W Mass., to WKNY- TV Kingston, N. Y., l NEt RKc as sales manager. MUTUAL ts 1424 k Richard Horan, Wat Texas Radio WGY Schenectady, 1,000 N. Y., named vice In E president and chief 1 engineer, WSKN Number VENARD-RINTOUL- Saugerties, N. Y. McCONNELL, INC. Harold S. F. Bates, formerly treasurer of NATIONAL REPS. WJOY Burlington, Vt., and controller, WSB -TV's Art Haynes had his own RICiiMAN LE1kIN WKNY MR. MacISAAC Kingston, secret while announcing Dr. Hudson's . VIC P;ESIDENT, GENERAL MANAGER N. Y., to WSKN as Secret Journal. The cat was out of comptroller. W. Irving Rose, program director, CLYDE :Mi.LVii:E CO. WKNY -TV, appointed commercial manager, the bag, however, when he started WSKN. Other WSKN appointments: Bob using a stethoscope on Roy Collier, SOUTHWEST REPS. Browning, WKNY, regional news director; vice president of the Bank of Georgia, Richard Nedin, WEOK Poughkeepsie, N. Y., which sponsors the show. chief announcer; Frank Goerg, WGY, sports

BROADCASTING TELECASTING April 23, 1956 Page 127 ..°`v l T On the Dotted Line

CO- SPONSORSHIP of the Oklahoma City Indians baseball games on KOCY there is being undertaken by the Fretwell Mo- tor Co. (De Soto). L to r are M. H. Bonebrake, president -general manager of KOCY; Les Fretwell, automobile firm owner, and Jimmie Humphries, Indians owner. The Indians games, which have AN advertising schedule calling for co- sponsorship of CBS' major league Game of the Week and five- minute Monday- Friday weather forecasts has been taken on KTNT -TV been aired by KOCY for the past 15 Seattle- Tacoma by the Heidelberg Brewing Co. Jim Kramer, Heidelberg advertising years, also are co- sponsored by Jax beer. manager, signs for the shows in the presence of (I to r) Bob Byars, vice president - account executive for MacFarland, Aveyard & Co., Chicago; Bob Lethbridge, Weed Television account executive; Bill Goodrich, MacFarland, Aveyard assistant director of radio and tv; George Lindsay, Weed Television's Chicago sales manager, and Larry Carino, KTNT -TV commercial manager.

DONALD R. HART, vice president- general manager of Tri -State Appliance Co., Huntington, W. Va., signs a renewed and enlarged contract with WSAZ -TV of that city. George Glazier (seated r), Tri - State account executive; Jack Williams (standing I), WSAZ -TV promotion manager, and Bob White, sales manager, look on. WILLIAM B. BACHMAN, director of membership for the Automobile Club of Michi- gan, signs for the club to sponsor the Jim Vinall News over WJR Detroit. With him are Worth Kramer (I), WJR vice president, and Mr. Vinall, WJR newscaster.

UNDER sponsorship of Dunlaps (department store chain), KDUB -TV Lubbock, Tex., presented its first locally- originated color telecast -a 15- minute filmed spring fashion show. Completing final arrangements are (I to r): seated, Frank- lin Grant, Dunlaps' public relations director; Reg Martin, Dunlaps' Lubbock store; standing, Jimmie Isaacs, KDUB -TV vice THE TOP of the sponsor's product doubles as a desk as Gene O'Meara, Denver Ford president -local sales director, Barney dealer, signs for Deadline, Saturday night news roundup, on KLZ -TV Denver. Surround- Klema, the station's account executive, and ing him are (I to r) John Eby, Marshall Robertson agency; Gene Amole, Deadline pro- Jim Phillips, KDUB -TV assistant treasurer. ducer- conductor, and Bill Hubbell, KLZ -TV salesman. Page 128 April 23, 7956 BROADCASTING TELECASTING STATIONS

Leo Willette, Birmingham (Ala.) News, to WBRC -TV Birmingham as news director. Pioneering Outer Space Ray Wilson, news staff, KFMB -TV San Diego, Calif., appointed news director, and Stuart Can Wait! Batt, station news staff, named news editor. Appointments fill vacancy created by death of Paul A. White. by

Nedd Flemming, air personality, WAEB Allen- John Pepper town, Pa., named program director. Robert S. Lamb, WEST Easton, Pa., to WAEB as news and director. Bert Ferguson Bobby Beers to KOSI Denver as music librar- ian. Sam Blessing named chief announcer and Jim Price production manager. Let's pioneer Outer Space, later! At the Maurice Jackson, disc jockey, WVKO Colum- moment, let's whoosh to the South -with bus, Ohio, to WTVN that city. a sales thrust, powerful as the impact of a E. FAUST, northern California distributor rocket take -off. Destination: .WDIA, Mem- V. sportscaster, Kan. of Hoffman television sets, has signed to DaVere (Dev) Nelson, phis, where a market bonanza is waiting ex- Network, Manhattan, to WIBW- sponsor a series of color movies on KCRA- State Sports ploration-a Negro market that's Tangible, AM-TV Topeka, Kan., in same capacity. TV Sacramento. The distributor also will Tenable, Timely! use color slide commercials for local deal- Paul Pierce, news and special events staff, CBS TANGIBLE ers and a series of spot announcements Radio, L. A., to KNXT (TV) Los Angeles as The Memphis Negro market is tangible. adjacent to network color spectaculars. farm reporter- producer. This sales area has one of the nation's high- Making arrangements are (I to r) Scott est percentages of colored population, one Kemper, Reiner & Orme account execu- Bob Benson, Philadelphia and New York radio of the heaviest concentrations of Negro in- personality, to WRCV for late music show. tive, Mr. Faust and Robert O'Brien, KCRA- come. Approximately 43% of Memphis resi- colored with a per capita income TV. dents are Mimi Branson to KBTV (TV) for daily weather of $28.79 for every $100 of white income, program. while that of Chicago is $7.89; and New Clark Grant, head of program department, York, only $6.69. WOOD Grand Rapids, Mich., named promotion and WIST, both Charlotte, Pa Johnson, WBT What's more, Memphis Negroes spend director, WOOD-AM -TV Grand Rapids, Mich., N. C., to Canton- Asheville, N. C., for WWIT 80% of that high bracket income on com- succeeding John Dragomier, resigned. morning disc jockey show. Bob Burress to modities example, more than 60% of WWIT sales staff. -for L. Boyd Mullins, advertising- merchandising all flour purchased in this section; more manager, KRON -TV San Francisco, to station Owen Spann, WTOB -AM -TV Winston -Salem, than 50% of deodorants and hosiery. sales department as account executive. N. C., to WBT Winston -Salem, N. C., for disc TENABLE jockey show. The market is, also tenable. Since its in- Walter J. Smith, sales service representative, ception, in 1948, as an exclusive Negro radio KYW Cleveland, Ohio, promoted to account Monte Long, sales promotion staff, H -R Repre- station, WDIA has recorded for its adver- executive. sentatives Inc., station representative firm, to tisers a marked and sustained advance, evi- WCAT Athol, Mass., as disc jockey. Station Bruce Egar, formerly program director, denced by its gross dollar volume increase Ronald is scheduled to go on air May 6. WEOL Elyria, Ohio, to sales staff of WGAR of 600%! Low readership makes newspaper an ineffective medium per- Cleveland, Ohio. Sid Dacote to KCSB San Bernardino as night advertising -low disc jockey. centage TV ownership limits tangibility. James Sefert, public affairs department, WLWC The only 50,000 watt station in Memphis, (TV) Columbus, Ohio, named account executive. Jesse Leonard, Portland, Ore., personality, to WDIA dominates commercial contact with responsive consumers. Convincing Don Balsamo, account executive, WBKB (TV) KGW Portland to produce and emcee morning sales on the sales power of programs, Chicago, and Dewey Tackaberry, director of show. statistics WDIA, appear on the merchandising, KABC -TV Los Angeles, to serviced by progress Leon Radsliff quartet, singers Ardeen de Camp clients, like: KABC -TV sales department as account execu- charts of and Bob Callahan and Floyd Wright, organist, Budweiser, tives. Glenn Bohannan, radio -tv media director, Camel Cigarettes, Foler to Bill Weaver Show, KCBS San Francisco. Hepatica, Tide and Bayer Erwin, Wasey & Co., L. A. agency, to KABC- Coffee, Sal TV as director of merchandising. Aspirin. Dick Drury, WFIN Findlay, Ohio, to announcer TIMELY WERE Cleveland, Ohio. Dick Knoth, sales service manager -traffic direc- staff, Now is the time to explore the feasibility KFWB Hollywood, and William J. Trader, of a promotional program for your pro- tor, Ray Lane, news director, WWTV (TV) Cadillac, manager, KFSD -TV San Diego, Calif., ducts. Recognizing the financial factor of assistant Mich., to KWWL -TV Cedar Rapids, Iowa, as sales staff KCBQ San Diego. the Negro wage earners, in the rapidly ex- to of staff announcer. panding economy of the South, you may Howard Kester, formerly with New York sta- participate in the development, securing tions and recently discharged from Army, to priority advantages to sell and establish WADS Ansonia, Conn., as account executive. Friend in Need your brand. Drop us your name, on your Allan Brown, Bridgeport, Conn., radio person- letterhead, that we may send you a factual ality, to WADS Ansonia, Conn., for daily show. WNEW New York, which is noted as prospectus. Request, too, your bound copy Phyllis C. Warfel to WADS as continuity writer. an independent station which has used of, "The Story of WDIA!" successfully the formula of popular music WDIA is represented nationally by John with Daly In- C. Richard O'Connor, formerly and news, this month played "big E. Pearson Company. surance Co., Binghamton, N. Y., to WNBF that brother" to WNYC, New York's munic- city as radio account executive, succeeding ipally -owned station. WNEW presented Oliver W. Hayden, transferred to WNBF-TV WNYC with a collection of more than sales staff. Michael Lamonica, WFIL -TV Phil- 2,000 classical recordings, containing JOHN PEPPER, Prnideat adelphia transmitter engineer, to assistant chief many currently unobtainable master- engineer in charge of WNBF -TV transmitter works and collectors' items. The deci- AM -TV: operations. Also added to WNBF- sion, said WNEW, was based on the fact BERT FERCX Ceeerat M Ann M. Lamparter to promotion department, that WNYC's limited budget facilities Fowler and Carol Rosenthal, former copywriter, restrict the station from acquiring as Dick & Walker, Binghamton, to publicity de- much material as it needs. partment, replacing Irene Lesick, resigned to HAROLD WALKER, Commercial Afaaastr join Mohawk Airlines, Newark, N. J. 1956 BROADCASTING TELECASTING April 23, Page 129 STATIONS - - EDUCATION Len Schlosser, radio -tv director, Chicago Coun- Radio -Tv Personnel to Address cil on Foreign Relations, to production staff of WBBM Chicago. Ohio School News Conference RADIO AND TV are cooperating in present- Tom Paxton, public relations director, Knox ing the Southwestern Ohio School News Con- Industries, Enid, Okla., formerly staff announc- ference, Cincinnati, on May 4 at the Nether- er, WKY-AM -TV Oklahoma City, returns to land Plaza Hotel. The meeting is for edu- WKY-TV as show m.c. cators and newsmen. Big Wilson, disc jockey and tv performer, Among those who will participate in the WRCV-AM -TV Philadelphia, to KYW Cleve- conference are: Al C. Field Jr., director of land for afternoon show. special broadcast services for WLW, WLWT (TV) Cincinnati; Lilyan Alspaugh, director of Edward O'Hara, Telenews Film Service, Chi- community relations, WKRC -AM -TV Cincin- cago, to WCCO Minneapolis-St. Paul as news nati; Uberto T. Neely, general manager of writer. WCET Cincinnati; Bernard M. Dabney Jr., Charles P. Craig, WWST Wooster and WTVN assistant manager of WCIN Cincinnati; Rob- (TV) Columbus, both Ohio, to announcing staff ert Cordray, news director of WPFB Middle- town; John E. Murphy, of WHBC -AM-FM Canton, Ohio. WILLIAM A. LYONS, vice president, New news director, WCKY Cincinnati, and Roy K. Wilson, assistant direc- Ed Meath, Rochester, N. Y., disc jockey, re- York State Gas & Electric Corp. signs for tor of the press and radio-tv division of the turns to WHEC-TV Rochester for afternoon his firm to co- sponsor Meet the Press with National Education Assn., Washington. show. Marine Midland Trust Co. of Southern Also R. L. Odson, manager of WMOH New York on WNBF -TV Binghamton, Charles Green, WNJR Newark, N. J., returns Hamilton; Marian Gange, sales promotion de- N. Y. Also present are (I to r) Herbert to WTTM Trenton, N. J., for six -night weekly partment of WHIO -TV Dayton; Clarence L. Milligan, Midland vice president; Roderic program. Doty, program director of WCPO -TV Cincin- Reeder, WNBF -TV account executive, and nati; Bruce B. Cox, assistant director of special Thom Lewis, instructor at Northwestern U. Andrew Hubbell, station sales manager. broadcast services, WLW, WLWT (TV) Cin- radio-tv center, to KWK-AM April 8. -TV St. Louis as Program debuts on station cinnati; William C. Fox, news director of staff announcer. WPTW Piqua; Sherwood R. Gordon, president - Bailey Hobgood, director, WBT Char- Don Nelson, radio-tv supervisor, U. of Con- program general manager of WSAI Cincinnati; Alex named state radio publicity chairman Buchan, vice necticut, Storrs, to emcee weekly Connecticut lotte, -tv president, WING Dayton; George annual Biersack, manager of the Dayton Farm Forum on WTIC Hartford. for Youth Appreciation Day, May 27, Educational tribute by business, civic and professional Tv Foundation; Charles Bernard, producer -di- Jules Dundes, general manager, KCBS San leaders. rector, Dayton Educational Tv Foundation, and Francisco, to head S. F. United Crusade public DeWitt Campbell, program director, WING Al Vt., relations program for 1956 campaign. Spokes, manager, WJOY Burlington, Dayton. elected president of Burlington-Lake Champlain Jim Bormann, director of news and public af- Chamber of Commerce and Frank Balch, as- Port Chester High School fairs, WCCO Minneapolis -St. Paul, named sistant manager, president of Burlington Junior Starts Closed- Circuit Tv Minn. state chief of public information for Chamber of Commerce. civil defense. LIVE classroom tv, reportedly its first use in Richard D. Harper, producer -director, WOI-TV metropolitan New York on the precollege Willard C. Worcester, vice president and gen- Ames, Iowa, father of girl, Sarah Tompkins, level, made its debut at Port Chester (N. Y.) eral manager, WIRE Indianapolis, named chair- April 8. high school last week. Port Chester's Board man of 1956 Indianapolis Community Chest of Education approved a three- classroom net- campaign. Mike Rich, WAAT Newark announcer, father work on an experimental basis. General Pre- of girl, Debra Ann, April 12. cision Labs, White Plains, N. Y., installed the Lester W. Lintlow, vice president and general William A. Persky, WNEW New York staff circuit system. manager, WFDF Flint, Mich., elected president A five -pound camera writer, married April 15 to Suzanna Taylor, and a 27 -inch monitor of Flint Rotary Club. have been set up in the ninth grade science Malverne, N. Y. room, with monitors placed on May 1 in two Gene P. Lof Ier, general manager, KAUS and Richard D. Heffner, producer in charge of remote classrooms for the second phase of the KMMT (TV) Austin, Minn., to emcee "Miss educational and religious programs, WRCA -TV' experiment. Third phase would be inaugurated Minnesota" contest for second year. New York, and producer of NBC -TV's Prince- next fall, school spokesmen said, when tv in- Harold L. Neal, sales manager, WXYZ Detroit, ton '56, father of son, Daniel Jason, March 30. struction would be on "a regular schedule with a curriculum [which] will embrace appointed chairman of radio committee for not Kathryn Kuhlman, evangelist, KQV Pittsburgh, only science but English, citizenship, education Michigan Week, May 20-26. Pa., donated $10,000 to Western Pa. School for and industrial arts." Hugh A. Smith, vice president and general man- Blind Children. Gift included collection from ager of KXA Seattle, named "general" of public Eastern service. New Orleans Tv Places Order services division, United Good Neighors Fund STATION EQUIPMENT, including a 5 kw STATION SHORTS campaign for Seattle and King County. transmitter, image orthicon camera equipment WEAV Plattsburgh, N. Y., in new studios at and complete studio and terminal facilities and 38 Court St. accessories, has been ordered by Greater New Orleans Educational Television Foundation Inc. Boosting Muscatine KXLY -AM -TV Spokane, Wash., reports sub- for a new educational tv facility slated to go on AS PART of a promotion to build up the stantial billings increase for first quarter of the air on ch. 8 in New Orleans within two industrial growth and other business 1956 over 1955. In tv increase was 35% and months, Allen B. DuMont Labs reported last activity in. Muscatine, Iowa, KWPC there radio topped last year by 17%. week. is broadcasting a series of statements pointing up the attributes of the com- WABI -TV Bangor, Me., announces start of Storer Donates to Miami U. munity and morning program May 7. Station went on air in the advantages of living Broadcasting there. The January 1953. STORER Co. has given the U. statements are used during of Miami's radio-tv -film department approxi- station breaks. KWPC General Manager KBOX Modesto, Calif., reports 40% sales in- mately $13,000 worth of motion picture equip- George J. Volger has invited townspeople crease for first three 1956. ment. Included in the gift are a Mitchell to serve as "supervising editors" and months of 16mm camera with sound -insulating blimp, a add to the list of interesting facts about WMCA New York has moved from Brill Bldg., Muscatine. Model JA Bell & Howell film printer with 1657 Broadway, to 415 Madison Ave. New PAR fade and a Maurer optical sound re- telephone number will be Murray Hill 8 -1500. corder. Page 130 April 23, 1956 BROADCASTING TELECASTING INTERNATIONAL

WHEN -TV Holds Workshop R &R Drops Canadian Clients A SPECIAL religious workshop, designed to To Concentrate on U. S. the station teach church leaders the fundamentals of tele- RUTHRAUFF & RYAN Inc. -"in view of that made vision and how to apply them to their work, the highly competitive marketing situation in ROANOKE was held this month at WHEN -TV Syracuse. the U. S. and the expanding opportunities which The seminar, held for the American Baptist are presented" -will pull out of the Canadian Executive Radio-Tv Workshop, was conducted advertising field by closing its Toronto office VIRGINIA'S by Gordon Alderman, WHEN -TV program di- and resigning the Lever Bros. Ltd. of Canada rector, and the Rev. Charles H. Schmitz, broad- account, "in addition to a number of others." NO. 1 cast training director for the National Council R &R said its Toronto operations will be dis- of Churches of Christ, U.S.A. continued after all of its client responsibilities TV are fulfilled and when arrangements for the The station later took its religious workshop transfer of accounts are complete. At the same to Flint, Mich., and starting April 15, the time, R&R announced two changes within its 70.2% workshop was set to spend a week's time in domestic branch office operations. William M. station share Milwaukee, discussing related radio -tv prob- Amundson, account executive in the St. Paul Of sets... (ARtI lems with clergymen in that area. office, was named manager, succeeding James R. Randers, and Alex Pappas, account executive in the Dallas office, was moved up to manager, WSLS -TV EDUCATION SHORTS succeeding John Simmons. CHANNEL 10 New York U. and WRCA -TV New York will ROANOKE, VA. join forces in experiment to determine best Unlicensed B. C. Tv Closed techniques for closed circuit tv instruction, starting next fall. With technical and produc- A TELEVISION station at Kamloops, B. C., which 4 tion assistance from WRCA- TV, .N. Y. U. will has been importing tv signals on ch. from KXLY -TV Spokane, Wash., has been conduct three credit courses through its closed - put off the air by the Canadian Department of circuit tv facilities. University obtained grant Transport for illegally operating a tv trans- of $52,359 from Fund for the Advancement of mitter without a license. The Department of Education, last September to set up closed - Transport's inspector, N. McTavish, has in- circuit operation. formed the Kamloops Retail Merchants Bureau that he had ordered the station off the air be- Arizona State College, Tempe, Ariz., exploring -, cause it was operating without regard to the variation of simulcast technique for Ideas pro- Radio Act of Canada. 12epresented Nationally- Avery- Knodel, Inc. gram presented weekly on KPHO and KPHO- TV Phoenix. College tapes special rehearsal of telecast, eliminating visual material. Visual ele- CBC's E. A. Weir Retires ments are added at later rehearsal of series E. A. WEIR, formerly commercial manager which features college faculty. of the Canadian Broadcasting Corp. and adviser to CBC on audience research since 1951, KPTV (TV) Portland, Ore., donated personnel has retired from active participation in broad- and equipment for closed circuit telecasts at casting after 27 years in the industry. He be- three -day alumni meeting and dedication of came radio director of the Canadian National Oregon Medical School Hospital. Railways in 1929 and while in that post began Canada's first nationwide symphony orchestra Alpha Epsilon Rho (radio and tv honorary fra- broadcasts from Toronto. Quad -City Favorite ternity) Delta chapter, Michigan State U., mak- MORNING AFTERNOON EVENING ing available to any tv station or educational IRE Slates Canada Meet according to group, kinescope recording explaining do's and INSTITUTE of Radio Engineers will hold its don'ts of tv, talent -wise. Twenty -five minute ARB AND PULSE convention at Exhibition Park, Toronto, Can., film can be obtained by writing to Delta Chap- FALL SURVEYS Oct. 1 -2. C. A. Norris is general convention ter, Alpha Epsilon Rho, Speech Department, chairman, and Dr. George Sinclair, Dept. of Michigan State U. Ask Avery -Knodel Electrical Engineering of the U. of Toronto, For Figures will be in charge of technical papers. CBS FOR THE INTERNATIONAL PEOPLE Bill Bellman, radio-tv director of James Lovick & Co., Vancouver, B. C., to same post at Cockfield, Brown & Co., Ltd., Vancouver. Lee Fortune to radio -tv director of Canadian

Italian Tv Palace RAI, the Italian Broadcasting Service, plans to construct a Pallazzo Della Tele- visione (television palace) as a new home for the country's television studios. Pallazzo will have eight stories, five studios, four 35 -mm and seven 16 -mm Tv film projectors, two laboratories, cutting ''r .`.rr:lr,.i.t,¡rlp,.l,.g.e'U,,ìry'ÿ.i'r rooms and technical facilities for simul- i` ROCK ISLAND, "You said on KRIZ Phoenix I could taneous production of two live programs. .;...-, 1. . . - ' I 4r, 6 .ii ':.1.?.,...s try it out before buying." Italian tv set total is near 400,000. 'I::a: 'RI PRESENTED BY 1YERY-RNODEt

BROADCASTING TELECASTING April 23, 1956 !':!, H!! INTERNATIONAL AWARDS BEST IN EDUCATIONAL RADIO -TV NAMED Beer, Tv, Kids Awards given in 10 radio and fions; telecast from film over ABC Television MINE officials in Barnesley, England, Network. Class 7. School Telecasts (For Use in School agreed to start the late shifts in the seven television program Classrooms) No Awards. Wharncliffe mine one hour earlier "so the classes in both series and one- Group II. Local and Regional Stations or men can get home in time to have a glass time broadcasts. Honors Organizations given Class 1. Special Interest Groups: Women's, of beer, watch television and see their Agriculture, Religious, Etc. First Award. Time children before they go to bed." during OSU Institute for Edu- for Youth, to San Francisco Youth Association and Station KRON -TV; telecast over Station The change was made to meet coal cation by Radio -Tv. KRON -TV San Francisco. miners' demands that the work day fit in Class 2. Cultural: Drama, Art, Science, Litera- with tv programming. British tv net- WINNERS in the 1956 American Exhibition ture, Etc. First Award: WRCA -TV Workshop, of Educational Radio and Television Programs to Station WRCA -TV; telecast over Station works (BBC, ITA) go on the air at 3 were announced last week by Ohio State Uni- WRCA -TV New York. Honorable Mention: p.m. daily and normally shut down at Doctor's Digest, to University of Minnesota and versity. The exhibition was held in conjunc- Station KEYD -TV; telecast from Station KEYD- 11 p.m. TV Minneapolis. Honorable Mention: Operatic tion with the university's annual Institute for Telecasts, to Indiana University Radio and Tele- Education by Radio-Television at the Deshler vision Service and Station WTTV; telecast over Hilton Hotel in Columbus, April 17 -20. Station WTTV Bloomington. Adv. Agency, Montreal, Que. Class 3. Public Affairs: Issues, Problems, Docu- All awards are based upon programs actually mentaries, News Interpretation, Etc. First Award. Eye on Chicago, to Station WBBM -TV: telecast Georgina Williscroft to radio -tv director of entered by stations, networks and organiza- over Station WBBM -TV Chicago. Honorable tions in 10 radio and seven television program Mention: Operation Tuberculosis, to King Broad - James Lovick & Co., Vancouver. casting Company; telecast as a one -time program classes. The majority of the tv entries repre- over Station KING -TV Seattle; Focus on De- The Rev. Keith Woolard, Vancouver, to di- sent program series. Radio entries include linquency, to Station KNXT; telecast over Sta- rector of radio and television for United Church "special one -time broadcasts." tion KNXT, Los Angeles. Class 4. Dealing With Basic Freedoms. First of Canada, with headquarters at Toronto. Award. Man of the Year to Station WRCA -TV The awards: in cooperation with the Saturday Review: tele- Barry Nicholls, formerly copy chief, McCraken cast over Station WRCA -TV New York. PART I. TELEVISION AWARDS Class 5. Systematic Instruction: Telecourses, Adv. Agency, Toronto, to CHCT-TV Calgary, Etc. First Award. Live and Learn (Govern- Alta., as promotion manager, succeeding Bob All awards are given to program series, not to ments and Human Nature), to Station WNBQ individual programs. Series were judged in and the University of Chicago; telecast over Sta- Nystedt, resigned to return to U. S. seven cooperating centers, one for each program tion WNBQ Chicago. class. Centers, coordinators, judges, and sum - First Award: Shakespeare on TV -Dr. Frank Abdul Hak Waleh, program secretary of Radio marizers are given following the lists of prize- C. Baxt'r, to Station KNXT and the University winning serles. of Southern California; telecast over Station Kabul, government radio station in capital of KNXT Los Angeles. I. Afghanistan, visiting WGAY Silver Spring, Group Network: Multi- Station Telecast by Class 6. Children and Youth (Out -of- School Cable, Relay or Delayed Video Recording Listening). First Award: Wunda Wunde, to King Md., through July 2. He is participating in (Kinescope) Broadcasting Company; telecast over Station Boston U. international seminar being con- Class 1. Special Interest Groups: Women's, KING -TV Seattle. First Award: The Art Cart, ducted as part Agriculture, Religious, Etc. First Award: Michi- to the Houston Independent School District and of State Department -Voice of gan Conservation, to Michigan Department of Station KPRC -TV; telecast over Station KPRC- America exchange program. Conservation and Station WKAR -TV, Michigan TV Houston. Honorable Mention: On the Car- State University; telecast over Station WKAR- ousel, to the New York City Board of Education Gerry Gaetz, manager of CJCA Edmonton, TV and selected other stations. Honorable and Station WCBS -TV; telecast over Station Mention: Dean Pike to Department of Public WCBS -TV New York. Alta., elected president of Edmonton Chamber Affairs, ABC; telecast from New York over ABC Class 7. School Telecasts (For Use in School of Commerce. Television Network. Classrooms) First Award: Man's Story, to Seat- Class 2. Cultural: Drama, Art, Science, Litera- tle Public Schools, Seattle Art Museum, and Sta- ture, Etc. First Award: CBC Folio, to the Cana- tion KCTS -TV; telecast over Station KCTS -TV Lloyd Moore, manager of CFRB Toronto, Ont., dian Broadcasting Corp.; telecast from Toronto Seattle. Honorable Mention: Everyone's an to board of directors of Broadcast over CBC Television Network. Honorable Men- Artist, to Philadelphia Public Schools and Sta- News Ltd., tion: Scope, to CBC; telecast from Toronto over tion WFIL-TV: telecast over Station WFIL -TV radio subsidiary of Canadian Press, Toronto, the CBC Television Network. Philadelphia. replacing Ken Soble, CHML and CHCH -TV Honorable Mention. NBC TV Opera Theater, Exploring the Fine Arts, to Philadelphia Public to NBC; telecast from New York over NBC Tele- Schools and Station WFrL -TV; telecast over Sta- Hamilton, Ont. vision Network. Special Award. Wide, Wide tion WFIL-TV Philadelphia. World to NBC; telecast from "all over" over Stan Chapman, manager of CKNB Campbell - NBC Television Network. PART II. RADIO AWARDS ton, N. B., died of heart attack, March 28. Class 3. Public Affairs: Issues, Problems, Docu- With the exception of "One -Time Broadcasts," mentaries, News Interpretation, Etc. First Award. all awards are given to program series, not to in- "Assignment: India," to NBC; telecast from spe- dividual programs. Series were judged in ten cially prepared film over NBC Television Net- cooperating centers, one for each program class. INTERNATIONAL SHORTS work. Honorable Mention: "Nightmare in Red," Centers, coordinators, judges, and summarizers to NBC; telecast as a one -time program from are given following the lists of prize -winning BBDO opened its first Canadian office at 160 New York over NBC Television Network. Honorable Mention: Adventure, to the Columbia series. Bloor St. E., Toronto, April 16, with Les Broadcasting System and the American Museum Group 1. Programs Heard Nationally by Network Chitty as manager. of Natural History; telecast from New York over or Transcription the CBS Television Network. The Big R," to Class 1. Special Interest Groups: Women's, Westinghouse Broadcasting Company, Inc.; tele- Agriculture, Religious: First Award: Pilgrimage, Alford R. Poyntz Adv. Ltd., Toronto, has cast from White House Conference on Education to ABC and the National Council of Churches of opened branch at Winnipeg, Man., with Ed over Westinghouse stations. Industry on Parade, Christ in the U. S. A.; broadcast from New York to National Association of Manufacturers; tele- over the ABC Radio. Honorable Mention: Drewry as manager. Marie Torossi is media cast over 260 U. S. television stations. Church World News, to the United Lutheran and radio director. Offices are in Electric Rail- Class 4. Dealing With Basic Freedoms. First Church of America; broadcast from transcrip- way Chambers. Award. "One," in the series Kraft Television tion over approximately 60 radio stations. Theater, to NBC; telecast from New York over Class 2. Cultural: Drama, Science, Literature, NBC Television Network. Music (Not Straight Music). First Award: CBC Elliott- Haynes Ltd., Toronto, has issued quar- Class 5. Systematic Instruction: Telecourses, Wednesday Night, to the Canadian Broadcasting terly Etc. First Award. Tomorrow's Careers, to Pub- Corp.; broadcast from Toronto over Trans- report on share of radio audience in lic Affairs Dept., ABC and the Johns Hopkins Canada Network of the CBC. Honorable Men- Canada's four leading markets of Montreal University; telecast from Station WAAM -TV tion: Tales of the Valiant, to the University of (English and French reported separately), Baltimore, over ABC Television Network. Honor- Michigan Broadcasting Service; broadcast from To- able Mention: It's Baby Time, to Laufman Film WUOM Ann Arbor. over the National Associa- ronto, Winnipeg and Vancouver, for January Productions Inc., and the American Medical tion of Educational Broadcasters Tape Network; Assn.; telecast from film over various stations. The World We Live In, to the ABC and Sherman to March 1956. Report shows share of audience Dryer; broadcast from New York for Class 6. Children and Youth (Out -of- School over the ABC each station by quarter- hours, Monday Listening). First Award: The Friendly Giant -II, Radio Network. through Saturday, from 9 a.m. to 6 p.m., and of Wisconsin Television Honorable Mention: Biographies in Sound, to to University Laboratory NBC; broadcast from New York over NBC Radio by two -hour periods from 6 to 10 p.m., and the Educational Television and Radio Center; seven telecast from Station WHA -TV Madison, by Network. days a week, by days. film over the National Educational Television Class 3. Dealing With Personal and Social Prob- Network. First Award: Magic of Music, to CBC; lems: First Award: Disaster! to ABC and the telecast from Ottawa over CBC Television Net- American National Red Cross; broadcast from CHOT are call letters of new 1 kw day (500 w work. Honorable Mention: Almanac, to Station New York over the ABC Radio Network. nighttime) station at Oakville, Ont., suburb of KETC, the Missouri Conservation Commission Honorable Mention: The Hour of St. Francis, to and the Educational Television and Radio Cen- The Hour of St. Francis; broadcast over 600 Toronto. Station expects to be on air early this ter; telecast from Station KETC St. Louis. by radio stations. summer. Howard C. Caine, formerly manager film, over National Educational Television Net- Class 4. Public Affairs: Forums, Round Tables, Age of of is work. Captain Z -Ro, to Captain Z -Ro Produc- News Interpretation: First Award: the CKFH Toronto, president and general tions Inc.; telecast from film over 21 U. S. sta- Atom, to CBS; broadcast from New York over manager. tions. The Finder -II, to Station KETC and the the CBS Radio Network. Honorable Mention: Educational Television and Radio Center; tele- United Nations Radio Review, to United Nations cast from Station KETC St. Louis, by film, over Radio; broadcast from United Nations over BBC transmitter installation in NE Scotland the National Educational Television Network. various networks and independent stations; marks sixth BBC vhf radio transmitter, bring- Zoo Parade, to NBC; telecast from various points Meet the Press, to NBC; broadcast usually from over NBC Television Network. Special Award: ing 19 million people in U. K. within coverage. Disneyland, to ABC and Walt Disney Produc- (Awards continue on page 141) Page 132 April 23, 1956 BROADCASTING TELECASTING PROFESSIONAL CARDS r -

JANSKY & BAILEY INC. JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS Executive Offices Consulting Engineer De ME. 8 PAUL 1735 Sales St., N. W. -5411 GODLEY CO. 501 -514 Munsey Bldg. STerling 3 -0111 National Press Bldg., Wash. 4, D. C. Offices and Laboratories Upper Montclair, N. J. Pilgrim 6-3000 1339 Wisconsin Ave., N. W. Telephone District 7.1205 Washington 4, D. C. Laboratories, Great Notch, N. J. Washington, D. C. ADams 4 -2414 Member AFCCE .Member AFCCE Sfrmhe-r AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. RING & ASSOCIATES GAUTNEY & JONES Everett L. Dillard, Gen. Mgr. Craven, Lohnes & Culver 30 Years' Experience in Rodio CONSULTING INTERNATIONAL BLDG. DI. 7 -1319 RADIO ENGINEERS Engineering MUNSEY BUILDING DISTRICT 7-8215 WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 P. O. BOX 7037 JACKSON 5302 Pennsylvania Bldg. Republic 7 -2347 WASHINGTON 4, D. C. Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member APCCF. .Member AFCCE

Frank H. McIntosh & Assocs. WELDON & CARR PAGE, CREUTZ, CONSULTING RADIO ENGINEERS RUSSELL P. MAY Consulting STEEL & WALDSCHMITT, INC. Communications 1216 WYATT BLDG. 711 14th St., N. W. Sheraton Bldg. Radio & Television Bldg. 710 14th St., N. W. Executive 3-5670 WASHINGTON, D. C. Washington 5, D. C. REpublic 7-3984 Engineers Washington 3, D. C. Metropolitan 8-4477 Washington 6, D. C. Dallas, Texas 303 White Henry Stuart Bldg. Member APCCE 1001 Conn. Ave. 4212 S. Buckner Blvd. Mutual 3280 Seattle 1, Washington Member AFCCE Member AFCCE Member AFCCE

KEAR & KENNEDY A. EARL CULLUM, JR. GUY C. HUTCHESON ROBERT M. SILLIMAN CONSULTING RADIO ENGINEERS John A. Moffet- Associat 1302 18th St., N. W. Hudson 3 -9000 P. Box 32 INWOOD POST OFFICE 0. CRestview 4 -8721 1405 G St., N. W. WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646 JUSTIN 6108 Washington 5, D. C. Member AFCCE ARLINGTON, TEXAS :Member AFCCE Member AFCCE

WILLIAM E. LYNNE C. SMEBY GEO. P. ADAIR ENG. CO. WALTER F. KEAN BENNS, JR. Consulting Engineers Consulting Radio Engineer CONSULTING ENGINEER AM -FM -TV AM -TV BROADCAST ALLOCATION Radio -Television FCC & FIELD ENGINEERING 3738 Kanawha St., N. W., Wash., D. C. 4806 MONTGOMERY LANE Communications Phone EMerson 2 -8071 -Electronics 1 Riverside Road -Riverside 7-2153 1610 Eye St., N.W., Washington, D. C. Box 2468, Birmingham, Ala. WASHINGTON 14, D. C. Riverside, III. Executive 3 -1230 Executive 33851 Phone 6 -2924 OLiver 2 -8520 M1fember AFCCE (A Chicago suburb) Member AFCCE

ROBERT L. HAMMETT Vandivere, CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEER Cohen & Wearn CONSULTING RADIO ENGINEERS Consulting Electronic Engineers 4900 821 MARKET STREET 8401 Cherry St. Hiland 4 -7010 Euclid Avenue 612 Evans Bldg. NA. 8 -2698 Cleveland 3, Ohio SAN FRANCISCO 3, CALIFORNIA KANSAS CITY, MISSOURI 1420 New York Ave., N. W. HEnderson 2 -3177 SUTTER 1 -7545 Washington 5, D. C. Member AFCCE

J. G. ROUNTREE, JR. VIR N. JAMES JOHN H. MULLANEY RALPH J. BITZER, Consulting Engineer SPECIALTY Consulting Radio Engineers Suite 298, Arcade Bldg., St. Louis 1, Mo. 5622 Dyer Street Directional Antenna Proofs Garfield 1-4954 2000 P St., N. W. EMerson 3266 Mountain and Plain Terrain "For Results in Broadcast Engineering" Washington 6, D. C. AM -FM -TV 1316 S. Kearney Skyline 6-6113 Dallas 6, Texas Alterations Applications Denver 22, Colorado Adams 4 -6393 Petitions licensing Field Service

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BROADCASTING TELECASTING April 23, 1956 Page 133 CLASSIFIED ADVERTISEMENTS RADIO Payable in advance. Checks and money orders only. Deadline: Undisplayed- Monday preceding publication. date. Display -Tuesday Help Wanted-(Cont'd) preceding publication date. Announcers Situations Wanted 20¢ per word-$2,00 minimum Help Wanted 25¢ per word $2.00 minimum. - Chief engineer -announcer -opportunity at growing successful fulitime station in medium -size All other classifications 30¢ per word -S4.00 minimum Display ads $15.00 per inch southern city; excellent working conditions. Send No charge for blind box number. Send box replies to complete resume with audition tape. Box 120G. B.T. BROADCASTING TELECASTING, 1735 DeSales St. N. W., Washington 6, D. C. AmicaNTe: If transcription or bulk packages submitted, $1.00 charge for mailing (Forward remittance Announcer, personality disc jockey. Pennsyl- separately, please). All transcription, photos, etc., sent to box numbers are sent at owner's risk. BsoeaceeT- vania kw daytime. Ability and voice more im- uea Ttasisrma expressly repudiates any liability or responsibility for their custody or return. portant than experience. Box 227G, B.T. Announcer or salesman with first ticket needed in central Minnesota network station. Immediate RADIO RADIO opening. Box 245G, BT. Announcer, 1st phone, wanted by daytimer, 60 Wanted Help miles from Los Angeles, permanent, send tape, Help Wanted- (Cont'd) resume. Box 260G, BT. Managerial Salesman Solid selling DJ for 5kw fullttme station in major Ohio market with music, news, sports format. Kentucky daytimer needs manager, manager- Experienced time salesman for WJCM, Sebring, Will pay for right man. Send tape, picture, first phone, combo -first phone, also salesman with Florida. Good salary and commission. Will inter- background with first reply. Also need air news- some announcing. Box 931F, B.T. view in Washington, D. C., if necessary. Apply WJCM, Sebring, Florida. man and reporter. Box 267G, B.T. Need radio station manager with proved sales Immediate opening: Experienced all -around ver- .ability. for network station in southwestern com- Two top salesmen under 35 to settle down in satile announcer for key air -man. Bright, ani- petitive television market. Good living condi- model city Kingsport, expand with 7- station or- mated delivery. $85.00 or more to right man. tions. Real opportunity for permanent capable ganization. Starting $100.00 weekly. Replies con- No tv or other great opportunities. A good pay- man. No floaters. Complete details including snap- fidential. Photo, details WKIN, Kingsport, Ten- ing job for a practical professional who knows shot and beginning salary. Box 195G BT. nessee. and likes a small town. Good working condi- We have an outstanding opportunity and situa- Announcer -salesman. Will teach sales if good tions in a pleasant small city with degree of tion to offer a capable sales manager, or assist- announcer. Salary, commission, profit sharing. security and permanence. Employment record Earn up to $100 week. WPAZ, Pottstown, Pa. should show stability. Airmail audition tape ant, who is also a hard hitting salesman. We with brief news and several commercials along are second 'to none in the Baltimore area. Box Two salesmen, starting $100 weekly. Advance with letter giving background and employment 300G, B.T. rapidly as member 7- station organization. Re- record to Manager plies confidential. Photo, details WPLH, Hunt- Radio Station KATE, Albert Salesmen ington, West Virginia. Lea, Minnesota. Replies confidential. Experienced salesman only for leading station Need immediately - announcer with 1st class Southwestern network radio station needs per- in Michigan's 2nd city. Must be aggressive, top- ticket. Also good copywriter (male or female). manent capable man who can sell in competitive notch calibre. We are only interested in men who Top salary to qualified personnel. Write, wire radio and television market. Excellent opportu- have reached their peak in their present market or call A. L. Andersen, General Manager, Radio nity for right man. Send complete details, in- and are now interested in moving into a large Station KDSN, Denison, Iowa. cluding minimum salary and snapshot to Box market. We'll give an excellent deal to the right 149G, B.T. man. Send full resume in first letter to WTAC, Due to expansion, need additional qualified an- Experienced radio salesman for Florida 5kw 790 S. Saginaw, Flint, Michigan. nouncer for network station. Excellent opportu- indie. Minimum 2 years radio sales experience. Live wire salesman willing to work. Potential nity. Prefer southwestener or midwesterner. Must be able to produce. If you put forth aver- Complete details should include picture, mini- unlimited. He will make as much as ability per- mum salary, tape. Manager KSWS, age effort and satisfied with average pay please mits. Airmail special details Box 1369, Odessa, Roswell, New do not apply. If you're a hustler and like money Texas. Mexico. you'll be very pleased. Send resume and references first letter. Age limit 32. $100.00 weekly Immediate opening experienced time salesman at Chief engineer -announcer. 90 hour week. Off draw against 15%. Box 211G, B.T. Louisiana radio station. Write Box 1489, Alex- Sundays. Announce only 2 hours early mo andria, La. and relief. Right man offered $5000.00 annu Salesman or sales manager for New England's salary. Apply letter KTNM, Tucumcari, New best advertising buy. Good guarantee plus 5 Announcers Mexico. figure opportunity. Box 301G, B.T. Florida -Need top -notch pops DJ. Better than Salesman who can produce. Guarantee against average salary with chance to sell and increase Housewives, grownups, and sponsors love our commission. KCHR, Charleston, Missouri. your earnings. Send short tape (non -returnable) present mid -morning disc jockey ... but. Uncle Add two salesmen under 35. Pay and chances of show. commercials and news. Box 505F. B.T. Sam loves him even more. You can replace him for advancement above average. Photo, details Announcer with above average ability for above if: You can play music for an adult audience WABG, Greenwood, Mississippi. average small station in the east. Our staff ha . . You have "commercial" taste . , . You have smooth mature delivery . . . If you like Salesman experienced, aggressive with ideas. an above average deal. You must be expert sponsors enough to adlib their messages from 1000 watt Michigan daytimer, guarantee and enced. We're not looking for network materia the heart. We'll guarantee $5,000 plus to the bonus. Excellent potential. Photo, age, experi- but a level headed man who can run board and man who can keep our follow station policy. Goad in salesmen busy taking enced references. Detroit Office WDOG, 316 basic salary with Send everything . crements. Box 850F, B.T. orders. first letter resume Michigan Avenue, Detroit, Michigan. . half -hour tape . picture . you may be called to appear for a personal interview, if your experience and style warrant. Don Lasser, WICH, Norwich, Connecticut. Yes, announcers demand top pay and get it- announcers with first class tickets. If you Announcer, 1st phone. Shirtsleeve climate, central Florida. Progressive and growing market. ANNOUNCERS are ambitious to increase your earning WLBE, Leesburg, Florida. power -or a beginner who needs that first We have an excellent position to offer you pro - big break -a first class FCC license is your viding you are a good disc jockey, can sell on TOP PAY ticket to success. the air and hold a first class ticket. This is one Grantham School of Elec. of the finest jobs in the state of Indiana. The tronics, a nationally famous school specializing in FCC license training can prepare salary is open, depending on your ability. We you and easily to pass will pay for what we get. If you can get along quickly that all- important FCC examination. with people and your morals are of a high calibre please contact John Carl Jeffrey, Radio Correspondence or Resident classes Station WIOU, Kokomo, Indiana. Experienced announcer with 1st class license to Our Guarantee FCC -Type Exams do early morning announcing shift and serve as If you should fall the FCC FCC -type tests are need chief engineer of fulltime 250 watt station. Ideal exam after finishing oar throughout the Grantham community and fine station operation. WPNF, course, we guarantee to course. Constant practice Brevard, North Carolina. give you additional train- with these FCC -type tests ing at NO ADDITIONAL helps you prepare for the Good opportunity for announcer-salesman or COST. aetual FCC examination. engineer -salesman with announcing ability. Good guarantee and commission. Tape -photo -resume FREE PLACEMENT SERVICE to Bob Harris, Box 1779, Pampa, Texas. Technical Engineer -announcer or engineer -salesman for GRANTHAM SCHOOL OF ELECTRONICS 1kw daytimer in south. Box 251G, B.T. DESK 2.E Established Florida west coast tv station needs experienced studio engineer with maintenance 821 19th St., N. W., Washington 6, 0. C. OR 5918 experience. Send complete resume and picture Sunset Blvd., Hollywood 28, Calif. to Box 252G, B.T. Please send me your free booklet, telling bow I can get my FIRST CLASS FCC license quickly. I understand there is no obligation and no salesman will call. First class engineer- announcer. Must be able to maintain 250 watt station. $75.00 -48 hours. BoX 264G, BT. Name Young man wanted from New York -New Jersey area to help construct chain of radio stations Address City State on eastern coast and become chief engineer. Chance to get in on ground floor. Box 278G, B.T. Page 134 April 23, 1956 BROADCASTING TELECASTING RADIO RADIO RADIO Help Wanted-(Cont'd) Situations Wanted-(Cont'd) Situations Wanted-(Cont'd) Technical Announcers Announcers Experienced DJ, announcer seeks position with Engineer: First phone, GE am -fm transmitters, First phone, announce DJ, news, plus ability Good hours, to maintain your equipment. Presently em- future. You may have it. Single, good voice, remote controls. No announcing. ployed C.E. One year fulltime 250 watt network smooth delivery. Buddy Gibson, 16 Madison Ave- pay. Send particulars to Manager, WCNB, Con- nue, Yonkers, N. Y. YO 3 -1021. nersville, Indiana. affiliate. Single, 28. Box 254G, B.T. Experienced announcer -DJ. Young, willing and Sports director regional indie. Seeks advance- Needed: First class operator or combo man. Ra- affable. Music my specialty. Box 256G, B.T. ment. Vivid play -by -play. 8 years experience. dio station WFNC. 1009 William Clark Road. Fay- News, DJ, operate board, 1st phone. Married. etteville, North Carolina. Write Chief Engineer Good music-mature first phone combo, highly Highest references from present employer. Ernest giving experience and salary required. dependable, now employed, wants permanent Golieb, WTVB, Coldwater, Michigan. place with good music station. Excellent news, Wanted: Radio engineer first class radio tele- commercials, commentary. Experienced and good Announcer: News, commercials, DJ, reliable, phone license; strong on maintenance. No operat serious music. Tape, references on request. ambitious, single, 26, veteran, available im- ating tricks. Apply Chief Engineer, Radio Sta- Box 261G, B.T. mediately, will travel. Contact: Richard Grace. tion WRIV, 29 East Main Street, Riverhead, Long 20 Church Street, Greenwich, Connecticut. Announcer. 19 months staff experience. Desire Phone: Normandy 1 -8425. Island, N. Y. opportunity in East. 3rd class ticket. Box 262G, BT. negro job in radio; Programming- Production, Others Young disc Jockey seeking Announcer- recent broadcasting school graduate. willing to travel. College background. Further Married, 28, draft exempt. Prefer Maryland, information write: Fred McMorris, 7415 S. Rhodes News editor for editing news wire. gathering, re- will relocate. Available June first. Box 268G, B.T. Ave. Chicago 19, Illinois. porting local news, very little board work; ex cellent opportunity on progressive fulltimer in Six months experience. Cambridge graduate. Would you like to have a great gal working for expanding southern market. Send photo and Desire permanent position with future. Ambi- you? New program policy necessitates her leav- Box 121G, B.T. ing or she wouldn't be avilable. Has dynamic resume with audition tape. tious. Excellent background. 3rd ticket. Experi- personality shows in her DJ work. Excels in re- ence more important than salary. Box 270G, B.T. motes. Works with people terrifically. Manager, Wanted May 15 or June 1, experienced continuity WTAC Flint, Michigan. chief. Would handle all continuity and produc- Top -flight staff, DJ, 4 years experience, married, tion spots. Good creative opportunity. Prefer ex- college education, desires position in metropoli- perienced male or female. Lets exchange de- tan area. Strong on easy -going, listenable, pop Technical tails. Friendly town of nine thousand. Progressive shows, news and classics. Box 278G, BT. Box station. We have references, send yours. Radio -tv announcer: Seeking position with future Conscientious chief engineer- announcer, reliable, 182G, B.T. and stability. Metropolitan markets only. Eight married, pleasant voice, five years experience, years experience in am and tv. Presently em- 100 week minimum, desires West Virginia or Continuity writer, traffic, office, 1000 watt Michi- ployed. B.S. degree in radio and tv. Tape, re- nearby. Presently employed. Box 297G, B.T. gan daytimer, $80.00 weekly to start, great po- sume on request Box 277G, B.T. tential. Send sample copy, photo, age, experi- 1st phone engineer. 1 year 8 months am experi- Office, WDOG, 316 ence. Midwest preferred, 29, married. Haven't ence, references to Detroit Experienced announcer, currently employed 1000 announced. F. Jones, 404 Clark, Goodland, Kan- Michigan Avenue. Detroit, Michigan. watt independent. Prefer late evening or over - sas. Tel. 2082. nite shift. Minimum $75. Box 281G, B.T. Position open for experienced female continuity Send sample script, references, photo. Sportscaster, 8 yyears ars experience, desires move Programming-Production, Others Nash- to dry climate, Arizona preferred. Box 283G, B.T. Address General Manager, WLAC -Radio, Here's the right Negro girl for radio and tvl ville, Tenn. Classical music announcer. Two years experience. Experienced. Single. Will travel. Box 655F, B.T. Pathfinder graduate. Clean fine delivery. Tape upon request. Also consider station that pro- Experienced news editor: Last five years toy - Situations Wanted grams part of day to good music. Friendly, digni- rated metropolitan tv-5kw newscaster. Estab- fied commercials, news. Single. College. 3rd lish newsroom, contribute experience existing Managerial phone. Requires congenial atmosphere. Avail- facility. Favorite sport ... scooping newspapers. able immediately. Box 284G, B.T. Excellent voice, references, newspaper background. Employed, 32, college. Box 947F, B.T. Twenty years radio -television management, gen- Top DJ available. With my experience, format, eral operations and sales. Prefer general man- and personal touch, I can give you the top DJ College grad with 2% years experience as copy- agement, but consider attractive sales or pro- show in your locale. My format, style appeals to writer and parttime announcer wants to get into gram proposal. Box 562F, B.T. adults as well as teenagers. If your are interested news work. Single, 28. Prefer California, Ari- I'll come for personal interview. Box 288G, B.T. zona, New Mexico or midwest. Available now. Want working manager. Honestly versatile, ener- Box 190G, B.T. getic. Percentage basis. 10 years engineer, an- Experienced, married, presently employed one nouncer, program, sales. 35. Family. Presently of nation's top markets. Ten years news, sports, Newsman -5 years experience -desires work on midwest sales. Seek reasonable potential and DJ, staff, net and indie. No hurry to change, regional radio station. Top reporting, air work. permanency. Prefer Rockies or southwest. Con- want right spot on this move. $125. Let's exchange Tape, resume on request. Box 259G, BT. sider others. Box 246G, B.T. details. Box 289G, B.T. Mature, versatile newscaster, announcer. Excel- Announcer: DJ and commercial personality, au- lent record. Showmanship know -how. Want Manager -who really knows radio. Hard hitting same with plenty practical sales helps. Excellent thoritative news. 3rd class license. Single. larger market. Ten years station. News, character, interested only in sound organization. Travel. Available immediately. Tape. Box special events, Commercials, music. Family. Box Available May 1st. Box 257G, B.T. 293G, B.T. 273G, B.T. Platter spinner; sportscaster; newsman; veteran; Manager result producer, long experience. single; tape on request. Box 295G, B.T. TELEVISION Wants to- locate in pleasant city about ten thousand or so. Where he can personally know Recent broadcasting school graduate, good DJ, most accounts. Manage, sell and operate effi- news, Help Wanted cient station. Box 258G, B.T. sports, board, tape. Box 296G, B.T. Announcer - program director. currently em- Managerial Successful young manager . and wife . . . ployed, desires staff announcing position in Min- want small market station to run. Salary - nesota or Wisconsin. Background experience of Station manager wanted for moderate size vhf commission. Prefer daytimer. Box 275G, BT. seven years in radio includes news and special in. southwest now making money. Should be events. 298G, experienced in sales and know -how to operate Box B.T. economically. Station now making money. Lib- 15 years experience, radio and tv, network and eral and percentage. Box 101G, BT. independent. Desire change from present radio Young experienced announcer -DJ. Desire nite- salary position. excellent reasons. Box 279G, B.T. shift Doll, 907 Clinton Street. N. J. Charlie (Continued on next page) Experienced general manager available. Top reè ord (am -tv) in one of the top markets. Box 302G, B.T. Salesmen 2 Openings At Salesman-presently employed with ten years experience in both television and radio wants Coast position. Thirty-three years old, reliable, sober with best references. Box 255G, BT. California VHF Interested in sales or sales managerial position. § Network and independent experience. both radio KSBW -TV, Salinas, California, 3 network vhf needs and tv. Box 280G, BT. thoroughly experienced versatile switcher (TD). Must have Announcers first class ticket. Knowledge of creative spots and program- Announcing school graduate. Single, willing to ming helpful. Also need versatile announcer. Send all in- travel, seeks employment in small station. Salary no problem. News, sports, DJ, board, tape. formation, complete background and photo first letter. An- § Write Box 915F, B.T. nouncer send tape (71/2 rpm). KSBW -TV, P. 0. Box 1651, 3 months parttime announcer, salesman, with board experience, age 24, single, references, draft S exempt. Box 248G, BT. Salinas, California. ,4xO, . /j'-Ox4 .0 t0-j',eQ,oO+,i/

Help wanted-Great market, fine station, NBC - Tv sales opportunity desired. 5 years tv network Vhf continuity director. Experienced writing and TV affiliate, terrific potential. Need young ag- production experience. Currently radio sale man- directing gressive experienced television salesman who ager. Box 282G, Bel'. commercials. Also scripting and pro- wants to make a lot of money as sales manager. motional writing. Seeking creative position. Box Send complete details, full story, beginning 249G, B.T. salary. Box 266G, B.T. Announcers Cameraman -floorman. Married, family. 3 years Announcers Tv trained first phone. 2 years midwest region- experience: all studio al indie. Employed. Journalism degree. Want operations. Best references. Box 250G, Tv announcer, versatile, experienced young man EMI with tv opportunity. Married. Vet. Box B.T. for teen show, children's show and commercial 272G, B-T. work. Experience and top recommendations a Photographer desires position in Great Lakes must for large Michigan vhf major market with region Preferably network affiliation. Send photo, tape and resume. Technical - Michigan. Six years tv and Good salary to right man. Box 233G, B.T. commercial photography experience. Extensive Chief engineer desires change. Tv, am, fin. Vhf, administrative background. Box 285G, B.T. Prominent tv station has immediate opening for uhf, high -low power, construction, operation, announcer with commercial tv experience. Reply maintenance. Practical and conservative. Desire Program director: Ten years show business back- in first letter giving background, references etc. permanent position. Go anywhere. Box 274G, to Steve Briggs, Program Manager, WISH -TV, ground, including 5 years television directing and 1440 North Meridian Street, Indianapolis, Indi- five years executive experience. Staff director ana. Programming-Production, Others CBS. Box 292G, B.T. Technical Tv trained, first phone. 2 years midwest regional FOR SALE Transmitter engineer wanted for GE 50kw Chan- indie. Employed. Journalism degree. Want am nel 10 CBS affiliate. Job located 8 miles south of with tv opportunity. Married. Vet. Box 100G, town of 5,000. $125 for 5 day week. Tv transmitter B.T. Stations experience required, with GE vhf or uhf preferred. Contact Pete Onnigian, Chief Engineer, Four years directing! . . . commercials -news- KBET -TV, Sacramento, California. variety -remotes -dramas! Free lance announ- Station for sale. Need working partners. $5000 cer- emcee! Available June! Permanent! Desires buys 10 %, foothills of Rockies. KLOV, Loveland, Immediate opening for video engineer. Must be metropolitan location! Box 197G, B.T. Colorado. experienced all phases studio operation. DuMont equipment . Chuck Stanton, KOAT -TV Al- Advertising- promotion -publicity manager. Ver- Florida small buquerque, New Mexico. satile, strong on ideas, fast on the draw. Cur- market station. Can be handled rently employed with major radio -tv stations with $15,000 cash. Paul H. Chapman Co., 84 Studio supervisor. RCA equipped. Maintenance Peachtree, Atlanta. and operation. 1st phone. Non -commercial edu- in the east. Produced prize -winning results with cational station. Apply to C. E. LaFond, Chief small budget. Can tailor copy for high -minded Engineer, WKNO -TV, 268 Jefferson Avenue, pitch or hard -sell, write on- the -air promotion - We offer one of the finest lists of radio and tv Memphis, Tennessee. als and public service that sound fresh and buys in the United States. Ask for our bulletin. new. Knows production in ads, direct mail, Free and no obligation. Jack L. Stoll & Associ- transit a Programming -Production, Others booklets, billboards, cards. Want job ates, 4958 Melrose, Angeles 29, with less protocol than present one. Background Los California. of four years in "big city" radio -tv, three years Gal Friday for tv traffic, California vhf. Con- Some new tine listings on tinuity experience necessary. Send photo, ref- of newswriting, one year feature writing. Fam- eastern stations are erences, salary required and sample copy. Box ily man, will travel to position with stable now available for qualified buyers. John Manly, 247G, B.T. future. Box 225G, B.T. 1737 De Sales St., N. W., Washington, D. C.

-QEDilatra OVER FEET HOItrnWCVT 16,000 SQ. RADIO d TEl[Vlslori DEVOTED TO THE PROPER TRAINING OF TV PERSONNEL. FOUR SCHOOL SCHOOLS -NATION -WIDE- EQUIPPED WITH 6 COMPLETE CONTROL ROOMS, FIVE COMPLETE IMAGE ORTHICON CAMERA CHAINS. IN THESE MODERN FACILITIES, STUDENTS RECEIVE PRACTICAL TRAINING, PARTICIPATING IN CLOSED CIRCUIT PRODUCTIONS UNDER THE GUID- ANCE OF PROFESSIONALS WHO ARE PRESENTLY WORKING IN THE INDUSTRY.

HOME OFFICE PORTLAND, OREGON

OTHER SCHOOLS Mr

ANYONE INTERESTED HOLLYWOOD CHICAGO WASHINGTON, D. C. who would like to receive our national publication, TELEVIEWS, please let us IT'S NO WONDER MORE AND MORE BROADCASTERS ARE CALLING know and we will be happy to send it NORTHWEST FIRST FOR QUALIFIED TV PERSONNEL. FOR PROMPT, to you at no cost or obligation. PERSONAL ATTENTION, WHY DON'T YOU WRITE, WIRE OR PHONE COLLECT -JOHN BIRREL, EMPLOYMENT COUNSELOR?

NORTHWEST HOLLYWOOD, CALIFORNIA 1440 North Highland HO 4 -7822

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Page 138 April 23, 1256 BROADCASTING TELECASTING AWARDS

(Awards continue from page 132) Washington over NBC Radio Network. Class 5. Dealing With Basic Freedoms: First The Evolution of an Award -Winning Show Award: American Adventure to the Communica- tions Center, University of North Carolina, and WINNING of the 1955 Sylvania award January to June. Each week a profession, NBC, recorded at the University of North Caro- lina and broadcast over NBC Radio Network. for the best local education series on tele- business, industry or trade is featured. Honorable Mention: "Segregation" In the serles Cooper Union Forum, to thp, Cooper Union; vision topped a meteoric rise for Your Outstanding authorities in each field, to- broadcast from Station W NYCF New York, over Future Unlimited on WMCT (TV) gether with young people just starting out the tape network of the National Association of Educational Broadcasters. Memphis, Tenn. in the featured career, discuss the ca- Class 8. Special One -Time Broadcasts: First For many years Henry Slavick, WMCT reer opportunities. The 30- minute show Award: A Great Day," to United Nations Ra- dio; broadcast as a one -time program from New general manager, had dreamed of using is basically a question and answer type York over the ABC Radio Network. Honorable Mention: "The Greatness of Einstein," to the tv to paint career portraits of the occu- with Mr. Brandon serving as moderator. Canadian Broadcasting Corporation; broadcast pational opportunities in America. As a Films, charts and demonstrations are as a one -time program from Toronto over the Trans -Canada Network of the CBC. "The boy, he had floundered like so many used. Charter in the Saucer," to United Nations Radio others trying to choose his own life's as and the BBC; broadcast as a one -time program Five basic questions are answered from London and New York over many stations work. completely as possible during each show: throughout the world. Three years ago Mr. Slavick decided Class 7. Children and Youth (Out-of- School 1. What are the basic qualities needed Listening): First Award: Merlin, the Storyteller, to put his idea into action. Together with for success in the career under discus- to the Voice of America, Near East, South Asia, and Africa Division; broadcast from Voice of Wilson Mount, program director, he pre- sion? America stations. sented the idea to a group of leading edu- Honorable Mention. Roundabout, to the Cana- 2. How much and what type of train- dian Broadcasting Corporation; broadcast from cators of the Mid-South. Their response ing is needed to get into the field? Toronto over the Trans- Canada Network of the CBC. was enthusiastic. 3. How great are the employment pos- Class 8. Designed for In-School Use by Pupils After an intensive search, Denby sibilities in the field? in Primary Grades (Approximately Grades I -III). No Awards. Brandon Jr., a native Memphian, was 4. What kind of a future can a suc- Class 9. Designed For In- School Use by Pupils chosen producer- moderator of the tele- cessful person expect to find in the in Intermediate Grades (Approximately Grades ca- IV-VI) No Awards. vision guidance series, aptly titled Your reer? Class 10. Designed For In- School Use by Pupils Future Unlimited. 5. Where further in Junior and Senior High School (Approximate- can information be ly Grades VII -XII) First Award: Australia - The response, both local and national, obtained relative to the career? Canada School Broadcast Exchange, to the CBC and the Australian Broadcasting Commission; to the first program (Aug. 10, 1952) was Young people from every locality broadcast from Station CBL Toronto. and Sta- far beyond expectations. Letters, tele- reached by WMCT have personally told tion 2FC Sydney, over Mid -East Trans- Canada Network and the Australian Broadcasting Com- mission Network. Honorable Mention: "Julius Caesar," to the Canadian Broadcasting Corpora- tion; broadcast from Toronto over the Trans- Canada Network of the CBC. Group n. Regional Networks, Regional Organi- zations, and Regional and Clear -Channel Stations (5 to 50 k.w.) Class 1. Special Interest Groups: Women's Agriculture, Religious: First Award: The Sacred Note, to the University of Chicago; broadcast over Station WBBM, Chicago, and other mid - western stations. Honorable Mention: You and Your Child, to Station WTIC; broadcast over Station WTIC Hartford, Conn. Class 2. Cultural: Drama, Science, Literature, Music (Not Straight Music) First Award: Music and Western Man, to CBC; broadcast over the Pacific Network of the CBC. Honorable Mention: Of Many Things -Dr. Bergen Evans, to the West- inghouse Broadcasting Co.; broadcast over WBC radio stations; Conductor's Notebook, to the Ok- lahoma City Symphony and Station WKY Radio; broadcast over Station WKY Oklahoma City; Behind the Pages, o Station WTIC; broadcast over Station WTIC Hartford, Conn. Class 3. Personal and Social Problems. First Award: This is My Story, to Station WRCA and Federation of Jewish Philanthropies; broadcast PANEL guests for "Your Career in Broadcasting" show on WMCT (TV) Memphis' over Station WRCA New York. Honorable Men- Your (I tion: They Talked to a Stranger, to Len O'Connor Future Unlimited were to r), H. W. Slavick, WMCT general manager; and Station WMAQ; broadcast over Station E. C. Frase Jr., WMCT chief engineer; Harold E Fellows, president, NARTB, and WMAQ Chicago, Ill. Class 4. Public Affairs: Forums, Round Tables, Richard P. Doherty, radio -tv economic consultant. News Interpretation. First Award: Ear on Chi- cago, to Station WBBM and Illinois Institute of grams, phone calls poured in. Profes- Mr. Brandon that the series has influ- Technology; broadcast over Station WBBM Chi- cago, Ill. Honorable Mention: Quiz the Professor, sional and business leaders, educators enced their career plans. Hundreds have to Station WHA, University of Wisconsin; broad- and trades representatives volunteered as- written and cast from Station WHA Madison, over the Wis- expressing their appreciation consin State FM Network. sistance. Your Future Unlimited was gratitude for the leadership. Class 5. Dealing With Basic Freedoms. First Award: The New Shoes" in the series New featured in editorial and news columns Mr. Slavick credits the success of Your World A- Coming, to Station WMCA; broadcast of area newspapers. Over 200 trades and over Station WMCA in New York. Honorable Future Unlimited to the enthusiasm of Mention: "Foundation of the State," to the New professions asked to be represented in all who have had any part in it-Mr. York State Radio-Motion Picture Bureau and the series. Other television stations were New York State Commission Against Discrimina- Mount, Mr. Brandon, the board of con- tion; broadcast as a one -time program on 43 given permission to copy the program sultants, guests stations in New York. Special Award: "The First the 360 panel who have Amendment: Core of Our Constitution." to Sta- for their use. Requests for scripts, tape appeared on the show and the large num- tion KPFA; broadcast over station KPFA. Berke- recordings and program outlines came ley, Calif. ber of civic, professional, business and Class 8. Special One -Time Broadcasts. First from all over the U. S. educational leaders who have helped. Award: "The Fourth 'R'," to Station WOI. Iowa An average of over 100,000 have State College; broadcast as a one -time program Serving on the board of consultants are over Station WOI Ames, Ia. Honorable Mention: watched the 68 presentations of Your "How Shall We Learn?" to Westinghouse Broad- Dr. Harlye F. Garrett, counselor trainer casting Co.; broadcast as a one -time program on Future Unlimited, equivalent to 6,800,- at the U. of Mississippi; Judge Elizabeth WBC radio stations; "New York '55,' to Station 000 career guidance conferences, the sta- WRCA; broadcast as a one -time program over McCain, Memphis Juvenile Court; E. C. New tion claims. "After all," Mr. Brandon Station WRCA York. Stimbert, assistant superintendent of Class 7. Children and Youth (Out-of- School points out, "since there are 40,000 dif- Listening). First Award: Junior Anthology, to Memphis city schools; Dean Robert Station WRCA; broadcast over Station WRCA ferent legitimate ways to make a living New York. Honorable Mention: Ring Around a Moore, Arkansas State College; Dean Rhyme, to Station WINS; broadcast over Station in the U. S., it's no wonder that young WINS New York. people are confused and need guidance." A. T. Johnson, Southwestern U., and Dr. Class 8. Designed for In- School Use by Pupils in Primary Grades (Approximately Grades I -III). The career counseling program is fea- W. R. Atkinson, director of the Mem- First Award: What Would You Do? to New York weekly phis Psychological Service Center. City Board of Education Station, WNYE; broad- tured on Sunday afternoons from cast over Station WNYE New York. Honorable BROADCASTING TELECASTING April 23, 1956 Page 141 AWARDS

Mention. Rhythmic Playtime, to the Departments pr Education of Saskatchewan and Manitoba, FIVE IN RADIO -TV Pauline Frederick Winner and CBC; broadcast from Regina over stations in askatchewan and Manitoba. SDX Annual Class 9. Designed for In- School Use by Pupils GIVEN AWARDS Of 'McCall's' Award Intermediate Grades (Approximately Grades -VI). First Award: Hands Across the World, WINNERS of the 24th annual Sigma Delta NBC News' Pauline Frederick -the only U. S. New York City Board of Education Station, Chi Awards for Distinguished Service in woman network news correspondent -was ; broadcast over Station WNYE New York. onorable Mention: What's News! to the Phila- Journalism were announced last week by Ma- named last week as the "Outstanding Woman delphia Public Schools, Temple University, and son R. Smith, SDX president and editor - in Radio and Tv" for 1955 by McCall's Maga- ratiorationn WFIL; broadcast over Station WFIL Special Award: Standard School Broad- publisher .of the Gouverneur (New York) zine. Miss Frederick est, to the Standard Oil Company of California; Tribune Press. Five of the 12 awards were in and six other win-

broadcast from, . transcription over a special Western network. radio and television. ners will receive Mc- Class 10. Designed for In- School Use by Pupils Radio-tv winners were: Call's Golden Mike in Junior and Senior High School (A proxi- tely Grades VII -XII). First Award: Listening Charles Shaw, WCAU Philadelphia, for Ra- awards at a dinner to held Boston Is Fun, to Departments of Education of British dio or Tv News Writing. Mr. Shaw was hon- be in Columbia, Alberta and Manitoba, and the CBC; April 28 in conjunc- broadcast from Vancouver over the Western Net - ored for his description of the reactions of 10 tion with the 1956 work of the CBC. First Award: To Continue the visiting French men and women to a major Story, to New York City Board of Education convention of Amer- Station, WNYE; broadcast over Station WNYE league baseball game. Judges said his "novel New York. "The World's a Stage," to New York ican Women in Ra- pity Board of Education Station, WNYE; broad- approach to an otherwise routine assignment displayed in an all ton -infrequent enterprise on dio & Television. cast over Station WNYE New York. The winners the part of local radio news broadcasters." other names will Group III. Local Organizations and Local John Chancellor, WMAQ Chicago, for Radio -whose Stations (less than 5 kw) appear Reporting. Mr. Chancellor was cited along with in the May Class 1. For Special Interest Groups: Women's, issue of McCall's out Agriculture, Religious: No First Award. Honor - the news staff of WMAQ and its director, MISS FREDERICK able Mention: Hablemos Ingles (Let's Speak William Ray, for on- the -spot reporting of the today (Monday) - English), to the University of Arizona and Sta- are Vi Stokesberry of WQAM Miami's Queen manhunt leading to a tion KEVT; broadcast over Station ICEVT Tucson, the arrest of police of Ariz. killer in Chicago. Hearts program, cited for `virtually halting Class 2. Cultural: Drama, Science, Literature, an epidemic of child drownings in local rock - WMAQ for Public Music (Not Straight Music). First Award: Behind Service in Radio Journal- pits" through her Rockpit Ranger safety project; the Scenes, to the University of Texas and Sta- ism. The station was cited for "its unique and Station KVET Austin, Marjorie King, women's director, KNBC tion KVET; broadcast over courageous approach to -AM- Tex. the problem of juvenile TV San Francisco, instrumental in establishing Class 3. Personal and Social Problems. First delinquency. WMAQ's program, They Talked The Child Beyond, to the University of and financing "Careers Unlimited for Women," Award: to a Stranger, "engrossingly causes and Texas and Station KNOW; broadcast over Sta- revealed an employment agency for women "over 40 "; tion Tex. Honorable effects of juvenile delinquency as they apply to eychlogi Lillian Lee, producer and moderator of WLWA- psychologicallyo Speaking, Mrs. Steiner to the and Station WEVD University of the Air; broad - young individual." TV Atlanta's Junior Court of Honor, for "best bast over Station WEVD New York. Paul Class 4. Public Affairs: Forums, Round Tables, Alexander and Gael Boden, KSL -TV service to youth"; Joan Crowther, star of News Interpretation. First Award: Men Behind Salt Lake City, for Television Reporting. News WNCH-TV New Haven's Nancy's who the News, to CBC; broadcast over Station CBO. Kitchen, Ottawa. director Alexander and photographer Boden sparked "a highly sucrecsful drive to replace Class 5. Dealing With Basic Freedoms. No were honored for coverage of an airliner crash kitchen equipment lost during the New England wards or Honorable Mention. Oct. 6, 1955, into a Wyoming mountain. Class 6. Special One -Time Broadcasts. First floods "; Maggi Byrne, star of WNBK (TV) ward: "The Survivors," to the New York State KAKE -TV Wichita, Kan., for Public Service Cleveland's Women on Wheels (off the air a -time Teachers' Association; broadcasts as one in Television Journalism. was - rogram over Station WFLY Troy, N. Y. Honor- KAKE -TV cited since station became KYW-TV), for "making ble Mention: "Civil Defense," to Station WICC; for devoting, over a three -day period, "a sus- women better and safer drivers"; Dorothy Lee broadcast as a one -time program over Station WICC Bridgeport, Conn. tained, unselfish service to alleviate the suffer- Hansen, star of KGO -TV San Francisco's Hi Class 7. Children and Youth (Out -of- School ing among victims" of the May 5, 1955 tornado Time! for teenage leadership. Listening). First Award: Down Storybook which levelled Udal, Kan. Dane,' to the University of Michigan; broadcast Over Station WUOM Ann Arbor, Mich. Honor- Other winners outside radio -tv included Vic- able Mention: "Robin Hood,' to Station KPFA; D. C. Trip List Expanded broadcast over Station KPFA Berkeley, Calif. tor Cohn, Minneapolis Star & Tribune, for Class 8. Designed for In- School Use by Pupils General Reporting; James J. Kilpatrick, Rich- For Annual VOD Winners in Primary Grades (Approximately Grades I -III). mond (Va.) News First Award: "How You Talk!" to Station WTDS- Leader, for Editorial Writ- ALL state and territorial winners of the 1956- FM, Toledo Public Schools; broadcast over Sta- ing; Joseph and Stewart Alsop, Washington 57 Voice of Democracy competition will be tion WTDS -FM Toledo, Ohio. bureau, New York Herald Tribune syndicate, Class 9. Designed for In- School Use by Pupils brought to Washington next February, ac- in Intermediate Grades (Approximately Grades for Washington Correspondence; Carl T. cording to preliminary plans by VOD's three IV -VI). First Award: "Trailblazers for Texas," Rowan, Minneapolis Tribune, for Foreign Cor- to the University of Texas and Station KTXN; sponsors -NARTB, RETMA and the U. S. broadcast over Station KTXN Austin, Tex. Hon- respondence; Richard B. Yager, Mansfield Junior Chamber of Commerce. orable Mention: "Music for You," to the South (Ohio) News, for News Picture; John Fis - Dakota School of the Air; broadcast over Sta- The announcement was made last week on tion KUSD, University of South Dakota, and five chetti, NEA Service Inc., New York, for the eve of the 10th anniversary of the nation- oómmercial stations. Editorial Cartoon; Watsonville (Calif.) Regis - wide VOD contest for high Class 10. Designed for In- School Use by Pupils school students in Junior and Senior High School (Approxi- ter-Paniaronian, for Public Service in News- in the 10th to 12th grades. The plan is subject mately Grades WI -XII). No First Award. Hon- paper Journalism; Fletcher Knebel, Look mag- to approval orable Mention: "Tips for Pre -Teens," to Atlanta of the Jaycee board of directors. Board Education azine, for Magazine Reporting, and Look for Heretofore, only the four national winners of Station, WABE; broadcast Public ober Station WAGE Atlanta, Ga. Service in Magazine Journalism. have been invited to Washington where they have been greeted by the President, members of Congress and other government officials during WCKY'S LARGE AUDIENCE the week of Washington's Birthday. AND LOW RATES GIVE YOU THE Participants in the contest, which gets under- LOWEST COST PER THOUSAND way next fall, are required to write and deliver scripts on "I Speak for Democracy." IN CINCINNATI AT L Snickers Awards Presented L THE 1956 Annual Snickers Awards were presented on April 13 to five comedy personalities for their contributions to the advancement of comedy. The awards, presented by Mars Inc., Chicago, and sponsored by the Museum of American Comedy, Tuckahoe, N. Y., were made to Jerry Lewis for "creative p H I . comedy antics on NBC-TV"; Goodman Ace for the comedy writer of the year on - I FOLLOW THE PROVEN NBC TV's Perry Como Show; Art Carney for his FORMULA FOR LOW I comedy supporting role on CBS -TV's The COST I SALES IN Honeymooners; George Gobel for his role in CINCINNATI "Birds and the Bees," and Nancy Walker for her Broadway play, "Fallen Angels." Page I42 April 23, 1956 BROADCASTING TELECASTING PROGRAMS & PROMOTIONS

AWARD SHORTS WMUR -TV TO START 'NOW' John C. Pomeroy, general manager, WILS WMUR -TV Manchester, N. H., in June will Sullivan's Competition? Lansing, Mich., received plaque from National launch Now, seven -minute program devoted to NBC-TV star Steve Allen may be tapped Foundation for Infantile Paralysis recognizing city or town within WMUR -TV's coverage by NBC as the man to out -emcee Ed station's "outstanding" service. area, to be telecast five a day, Monday through Sullivan, host of the Ed Sullivan Show, Friday. The series will provide hometown Stuart A. Landman, WTCN -AM -TV Minne- next fall, a network spokesman acknowl- impact by bringing outlying communities into apolis, named by Junior Chamber of Commerce edged last week. Details thus far have studio, Norman A. executive vice "most civic minded radio personality of Min- Gittleson, been sketchy. NBC apparently has ap- neapolis for 1956." president and general manager of WMUR -TV proved tentatively a variety program said, and also introduce to tv small advertisers format with Mr. Allen assuming the Thomas F. O'Neil, president, RKO Teleradio who demand local program identification. With m.c. chores in the Sunday, 8 -9 p.m. Pictures Inc., Hollywood, and chairman of three 30- second commercial announcements, NYT period. The network for some time board, RKO Radio Pictures, received silver Mr. Gittleson predicted the series will give has sought a format to compete success- medal and citation of Poor Richard Club of WMUR -TV gross returns of $394,000 per year fully with the effective Ed Sullivan Show. Philadelphia for contribution to "American way at present rates. Among considerations: retention of Mr. of life" and role in development of entertain- Allen as m.c. of Tonight with another ment fields. RAPHAEL IN COLOR ON KNXT (TV) comedian filling in for him at least on Monday and perhaps other week nights; F. J. Peters, chief engineer, WMRN -AM -FM COLOR tv came into its own on KNXT (TV) Marion, Ohio, received Sparkplug award from a replacement for Mr. Allen on the Los Angeles yesterday (Sunday) when Raphael Tonight programs. Marion Junior Chamber of Commerce for con- was the subject of Renaissance on Tv. The tributions to Jaycee programs. telecast, featuring California artist Rico Lebrun Arthur Godfrey, CBS, named Aviation Man of and Dr. Frank C. Baxter, U. of Southern the Month by National Aviation Club, Washing- California, is believed by KNXT to be the DISNEY PLANS TALENT CONTEST first educational program color telecast ever ton, D. C. youngsters scheduled by a local station. TALENTED in the 5 -14 age group Henry P. Johnston, president and managing may vie for stardom on ABC-TV's Mickey Mouse Club (Mon.-Fri., 5 -6 p.m. EST). Local director, WAPI, WAFM (FM) and WABT (TV) -TV MAKES COUNT Birmingham, Ala., presented plaque by Ala. WKNB QUICK auditions will be held this spring in coopera- Broadcasters Assn. for contribution to broad- THIRTY -four minutes after it went on the tion with leading department stores, movie casting and service to ABA. air with a special 55- minute municipal election houses and public schools, from which eight to round -up this month, WKNB -TV New Britain, fifteen children will be selected to star in "Re. WKNB -AM -TV New Britain, Conn., cited by Conn., reported the results of the mayorality gional Junior Spectaculars." A special casting New Britain Council of Social Agencies and contest, beating both Democratic and Republi- committee, headed by Walt Disney, will then Community Chest for "generosity in ideas and can party headquarters to the announcement choose "the most promising star" in each time" in publicizing work of agencies. by ten minutes. So reported the station last locality who, in turn, will get a chance to ap- week, saying it had turned out a reportorial pear on the ABC -TV program as permanent Dancer-Fitzgerald-Sample Inc., N. Y., awarded cast members of "Mouseketeers." Certificate of Notable Achievement by Ameri- task force of 60, backed up by a battery of can Public Relations Assn., for contribution to Burroughs computing machines, to report Con- U. S. Army and Army Reserve advertising necticut's only spring election. campaigns. Department of the Army, voted Silver Anvil trophy by APRA for outstanding WPIX (TV) RE -SETS 'GARDEN' public relations program during 1955. WPIX (TV) announced last week it has con- WGR-TV WEWS (TV) Cleveland, Ohio, and producer - cluded arrangements to carry the 1956 -57 CHANNEL director George A. Moore cited by United sports schedule from Madison Square Garden, Negro College Fund for telecasts supporting covering such events as the National Horse fund's campaigns. Show, Westminster Kennel Club, New York WIBW-TV Topeka, Kan., presented scroll of Rangers hockey games, Knickerbockers basket- appreciation by Kan. State College and Midwest ball games and various college basketball con- Feed Mfrs. Assn. for producing film, "A New tests. This will be the seventh straight season Career," explaining feed technology and being that WPIX (TV) has obtained rights to the distributed to stations and schools in Midwest. Madison Square Garden schedule. Taylor Grant, newscaster, WRCV -TV Philadel- 'OPEN MIND' ON WRCA -TV phia, named Outstanding Citizen of the Year by Phila. County Council of Veterans of Foreign DESCRIBED as a unique effort to assign con- Wars. troversial topics to specific centers of learning, using "the best intellectual sources available," Johnny Grant, disc jockey, KMPC Los Angeles, WRCA -TV New York will launch The Open Your BEST given special citation by Gov. Goodwin J. Mind May 12, replacing Princeton '56 (Sat., Knight of California for work entertaining 6 -6:30 p.m. EST). The Open Mind will "as- Armed Forces from California. sign" such topics as The Nature of Commu- SALES Frank Hennessy, disc jockey, WBAL Baltimore, nism, Homosexuality in America, Marriage, to be presented Fraternal Order of Eagles' Americans' Self -Image and others to those Good Neighbor Award April 24. colleges, e.g. Columbia, Yale, Union Theo- FORCE logical Seminary, Fordham, "best equipped to interpret them for the viewer." in NBC LUCKY AT LUNCHTIME SPOT news coverage was quickly available BUFFALO E. STARK April 11 in Houston, Tex., when NBC News' HOWARD NTS cameraman Charles Pharis and Tom Gerrial, and FINANCIAL BROKERS t'/ GNONSTAONS KPRC -TV announcer, happened to be in the RADIO and Harris County courthouse cafeteria at the mo- to be R EL 5 -0405 ment a delegation of Negroes sought WG -TV STREET 50 EAST 58th served following a court order directing their 22, N. Y. BUFFALO NEW YORK use of the cafeteria by Federal District Judge Ben C. Connally. When a scuffle broke out among the delegation and several whites, the Notional Representatives All Inquiries Confidential NBC team recorded it on film which was used PETERS, GRIFFIN, WOODWARD, INC. that night on the network's News Caravan. BROADCASTING TELECASTING April 23, 1956 Page 143 PROGRAMS & PROMOTIONS

micro-wave WMGM TEEN JAMBOREES network or kinescope. This series INCENDIARY IDEA FOR 'TNT' of schoolroom television is the CBC's second & SERIES of off -the -air popular music jam - experiment with tv for the classroom, following AS a means of calling attention to its "TNT' rees and discussions for teenagers will be an earlier one 18 months ago. The new series package of motion picture features, National eld under the joint auspices of WMGM New consists of programs of 10, 20 or 30 minutes Telefilm Assoc. last week distributed to the ork and the New York Public Library, start - length for public as well as high school classes. trade press and advertising agencies giant "fire- g this Thursday and continuing on alternate Some 500 schools throughout Canada will be crackers" filled with candy. NTA also dis- eeks through May 31. The sessions, not be- equipped with tv receivers, in cooperation with tributed these "firecrackers" to persons attend- i g broadcast, will be held in the library's Don - manufacturers, to receive the programs. ing the NARTB convention. ell Regional Branch. The project will consist of talks covering 'HERE AND THERE' IN CANADA nous phases of the record industry by in- CFAC PUTS OVER 'IPANA WEEK' stry officials, plus playing of records by disc DOCUMENTARY PROGRAMS on as wide CFAC Calgary, Alberta, designed and de- a variety of j keys and other personalities. Free tickets Canadian subjects as possible are veloped an "Ipana Week" in Calgary recently admission are being made available to New being telecast weekly on the Canadian Broad- to prove that local radio can successfully sell a Yorkers at the Donnell Branch. casting Corp. television network. Here and national product. Don Hart, sales manager of There is a film series for Sunday afternoons CFAC, persuaded Ronalds Adv. Ltd., Montreal, CAPER AIRS LAW SERIES and includes such subjects as the development agency for Bristol -Myers in Canada, that he A SERIES of forum broadcasts, recorded at of a hockey player, preparing an airliner for a could build sales for Ipana toothpaste with a ronto, is being broadcast over 23 Ontario trans -Pacific flight, minting of silver coins, radar sponsor- budgeted local campaign developed s tions on The Law and Your Home. The stations in Canada's far north, production of a around prizes to merchants and organizations s ries was recorded at an open forum by legal metropolitan daily newspaper, a visit to a for the greatest number of cartons of the tooth- e perts under the auspices of the Law Society Canadian observatory, life at a Royal Canadian paste turned in to the station in a one week o Upper Canada and the Toronto Daily Star. Mounted Police training center, an Atlantic period. Teaser campaigns by mail and on CFAC e latter is sponsoring the broadcast versions coast shipyard, ferrying Royal Canadian Air were used along with programs dealing with o the legal forum. Force fighter planes to European bases, tug "Ipana Week in Calgary." Results were called boats in action on the Pacific coast, and Great phenomenal. The winning church turned in EW SCHOOL SHOW ON CBC Lakes iron ore freighters. 1,339 cartons of the toothpaste gathered by 15 church members in the week, to win the $500 SERIES of telecasts for schoolrooms will TO EXPEDITE aired throughout Canada from April 17 to CONVENTION FILM grand prize. May 4 by the Canadian Broadcasting Corp. and CBS NEWSFILM will service clients direct all English -language independent tv stations on from the city in which each political conven- HOTDOG RESULTS ON WIRE tion takes place, Howard L. Kany, manager, has announced. Servicing will be from Chicago KINGAN INC., Indianapolis, subsidiary of beginning with the Aug. 13 opening of the Hygrade Food Products Corp., enjoyed a 46% Democratic Convention, and from San Fran- increase in the sale of its frankfurter products cisco for the Republican Convention, starting in 1955 as the result of a 10 -week football Aug. 20. A full staff to be maintained by CBS contest conducted over WIRE Indianapolis, during and several days before each convention the station has reported. Kingan's agency is means many stations will receive processed and Caldwell, Larkin & Sidener -Van Riper Adv. edited newsfilm the same day it is shot, Mr. A total of 83,000 entries were received in Kany said. Kingan's $15,000 Sponsor" football contest, according to the station's latest merchandising report. Contestants were invited to pick the scores of two football games and Take Your Pick winners of eight other contests each week, WBML Macon, Ga., has inaugurated pitting them against the scores and choices of a Hal Ranck, new program that permits listeners merchandising manager of Hygrade "to Food Products shop" for a public office holder in much Corp. Mr. Ranck voiced his predictions on the same fashion as they select house- WIRE'S daily Kingan's Klub- IN hold products. house during the pigskin season. Prizes included Entitled The Platform, the program Crosley clock radios, Kin- gan's "Meat of the provides local voters with an opportunity Week" and two grand to hear all the prizes of Pontiac automobiles, with entrants candidates for a particular picking up WICHITA office at one time. blanks in food stores. Kingan also supported the contest with "Now the voter can make comparisons, paid space in Indianapolis newspapers. Additionally, ask questions, match one against the WIRE aired 192 "courtesy" announcements for three other, and, we feel, make a more intelli- EFFECTIVE months promoting the contest, plus 44 other gent choice on election day," say WBML spots publicizing General upcoming games. MAY i Manager George W. Patton. Your The Platform's opening show featured for the six candidates in the race for sheriff of WBZ -TV MUSTERS BALL FANS Bibb County, Ga. Candidates were given A 1956 Buick hard top, an all-expense 10 minutes each to present their trip to the COLOR center plat- World Series, a season ticket to all forms, following which home games News Director of the Boston Red Sox and full Milton Flack moderated what a set of base- of the turned out ball equipment were among the top to be a heated discussion. The prizes last part given to winners of WBZ -TV Boston's Station of the program was "Lad and nation devoted to questions Dad Contest" which closed last from the week coin- listening audience. For this, cident with the opening of the WBML utilizes beeper 1956 baseball phones and mobile season. The contest, aimed at recruiting "little remote units. supporters" of the Red Sox, also served to pro- The program has been sold for 10 suc- mote WBZ -TV's 51 -game tv schedule. cessive weeks to Burns Brick Co. of Macon, but the commercial value does not end here, according to Mr. Patton. WESTERN MICHIGAN'S . . because the candidates have seen KARD-TV evidence of our coverage and witnessed W I C H I T A K A N S A S the response to the first program, we ex- W K N K pect at least our share of paid political MUSKEGON, MICHIGAN Represented by announcements and broadcasts during the Edward Petry & Co., Inc. campaign." L O W R A T E S A S K H I L F. B E S T

Page 144 April 23, 1956 BROADCASTING TELECASTING FOR SALE RADIO RADIO Equipment Help Wanted Help Wanted - (Cont'd) Now accepting bids on RCA portable projector Programming -Production, Others model TP -10, MI 26128 in good condition. Con- tact J. R. McKinley, KTVR, 550 Lincoln Street, Salesmen Denver, Colorado. 7470\t-C,K.C"..9-. .0+,..l70-:7K.9,%~KOxOa45 Kay Electric calibrated mega- sweep, new con- WANTED! Traffic Mgr. dition, $350.00 RCA high frequency field intensity meter type 301 -B, $400.00 Minitape tape recorder. WANTED! $75.00. Chief Engineer, KVFD, Fort Dodge, Iowa. RADIO QUALIFIED RADIO SALESMAN -TV Transcription arms: 2 RCA universal, 2 equal- Excellent opportunity for young person izers, 3 good cartridges; 3 RMC, 2 equalizers, 3 Ready to settle in Detroit area and earn to build a long -range career with one of cartridges (need rebuilding); 1 WE 5A, equal- izer, 2 cartridges (one good). New Weston 743 $10,000 and upward each year. Liberal California's leading Broadcasters. Com. 0 -5 amp external thermocouple meter. Make reward for ihformation leading to the plete charge Traffic Department. Typing offer. Rober Schilling, WIMS, Michigan City, Indiana. capture of such a critter. 55 wpm. Shorthand helpful. Must be experienced either Radio or TV Traffic. For 1kw Western Electric 503 B -2 fm transmitter with Box 908F, BT interview write, wire or telephone Irma Western Electric 1126 -C limiter, 132 A amplifier. Davis, Hudson 1.4631. pre- emphasis network and Hewlett- Packard 335B fm monitor all in good condition. Write or call KCRA WLCS, Baton Rouge, La. 310-10th St., Sacramento Gates BC- 500 -D 500 watt am transmitter. Ex- b,axxb7abxOxxbWhJy"lhexbx, cellent condition. Available immediately. Con- tact WMIC, Monroe, Michigan. VALUABLE FRANCHISE FOR Situations Wanted Miscellaneous EXECUTIVE SALESMEN Announcers Unusual homes. Exciting locations. All price ranges. Bergen and Rockland counties. Oritani Well rated concern national in scope. Ad- T ti Real Estate, Park Ridge (N. J.) 6 -2220, or Box vertising or intangible experience neces- 269G, B.T. sary. No investment or inventory. A ATTENTION business of your own with protected territory. Men must be of high caliber, edu- MAIL ORDER STATIONS AND AGENCIES WANTED TO BUY cated, nice appearance, and experienced Here is an opportunity you can't afford to in calling on top management. Reference miss ... an offer that carries a guarantee requird. 95% renewal year after year. that has never before been made. Stations We have letters from over testimonial I TO OUTPULL ANY MAN IN RADIO 80% of our customers. This is a startling GUARANTEE Financially qualified principals interested in buy- One spot ... that's right ... ONE SPOT ing two or more vhf television stations in east new idea, but old enough to be proven. will prove this outstanding claim. And it or south, markets over 100.000 populations, All This is prestige advertising and Public costs you nothing. You cant lose. But you answers treated confidentially. Write Box 195G, Relations in its most palatable form. We must act now. This offer will not be re- B.T. are now setting up restricted territory. peated. Take advantage of this sensational Our plan of pay is much better than a chance of a lifetime. Right now ... today Staff tv director with impressive news and pub - draw. If you can meet the requirements . rush a card or letter with your name lishing backgound wants to invest and help run above and will conscientiously work for and address to . community minded tv operation. Young but two years, your renewals will be enough GREATEST MAIL ORDER MAN IN AMERICA seasoned: new but dedicated to industry. Ex- immediately change full particulars first correspondence. Box to retire on. We pay you (Presently employed by Eastern metro- 294G, BT. although we bill customers monthly. politan 50,000 watt station) Write RANDALL, Suite 100, BUSINESS Box 287G, B -T Statons wanted now. Private sales and independ- DIGEST & FORECAST, 1724 20th St., ent appraisals. Texas, Oklahoma, Colorado. N. W., Washington 9, D. C. Kansas, Missouri, Arkansas. Ralph Erwin, Exclus- Technical ive Broker of Theatres, Radio, Television prop- AM, erties. 1443 South Trenton. Tulsa. Announcer Equipment CHIEF ENGINEER Wants job with top-notch southern Wanted -6-16" scoops with hangers and 8 -6" Fresnl spotlights with barndoors. Contact Chief station. Responsible family man. Engineer, WEEK -TV, Peoria, Illinois. WANTED Thoroughly experienced in all Used one kw am transmitter. Must be in good phases broadcast engineering. condition. State best price. WMRF, Lewiston, Pa. We're looking for the impossible. Box 253G, BT All types am -fin equipment. Send complete in- First, a singer, good personable medium formation. Sal Fulchino, 185 Hancock, Everett, commercial style Others Massachusetts. range voice -straight - Programming-Production, read music well. - Wanted: 3 bay tv antenna for channel 2. Write - to XHNL -TV, Apartado 1875, Monterrey, N. L., Next, same singer with DJ experience Mexico. ATTENTION FLORIDA to handle hotel disc show. If this com- % Radio -Tv Program Director, 20 years ex- to our satisfaction there perience same city, wants post as Pro- SERVICES bination exists gram Director, Continuity, Sports or Pro- is a one -of -a -kind opportunity with un- motion Director in Florida. Now em- Sell more news periods with your own foreign usual intermountain west operation. Your ployed as PD. College graduate ... age correspondents! Local listener and sponsor re- 45 ... excellent health! Personal inter- action will give your salesmen a proud presenta- best tapes, and we mean complete Sam- salary open, security top tion when you announce your own staff of foreign view requested, correspondents. Daily broadcasts by able news- ples -will tell us. $500 to start. Box consideration. Best references. Write or men abroad -personalized and pointed directly 303G, BT. wire to your station ... and you don't have to raise Box 263G, BT your rates! Broadcasts for London, Paris, Bonn, Berlin, Rome, Cairo and other news centers - tailored for your station. You can't afford to pass up this ideal, low cost personalized news presentation. Exclusive to one station in each market. Write today for details. Box 290G, B.T. INSTRUCTION TV TIME SALESMAN FCC license training -correspondence or residence. Resident classes held in Hollywood and growing TV station south of Mason -Dixon needs experienced Washington. Beginners get FCC let class license Fastest in 3 months. For details write Grantham School, local salesman. $100 per week plus 10% on collections. The top job Dept. 2-E, 821 19th Street, N.W., Washington, D. C. in the station is open, wide open, and if you can do the job it's yours. FCC first phone license. Start immediately office guards. We want know- Guarantee coaching. Northwest Radio & Televi- No floaters, drunks or Monday morning sion School, Dept. B, 1221 N.W., 21st Street, Port- 1000 potential tv homes in America's 26th land 9, Oregon. how sales ability. 7c buys largest market with very little competition. Call or write Tim Bright, FCC first phone license. Personal coaching guar- anteed. Sped course. Monty Koffer, 743 Hendrix WTOV-TV Norfolk, Virginia. Export 3-5681 or Madison 7 -5915. Street. Brooklyn 7, N.Y. CL 7-1388. 1956 Page 139 BROADCASTING TELECASTING April 23, TELEVISION NETWORKS FOR SALE Help Wanted-(Cont'd) Situations Wanted ipment Technical regregreareer:eesreggguugktcggreggggreg NETWORK NEWSMAN AVAILABLE Nationally prominent news commentator Self- Supporting Tower g seeks to change basic affiliate station due re CHIEF g to personal circumstances. Over 20 years experience; top executive and management background. For Sale TECHNICIAN One of the nation's best air salesmen. Holds e se te Wanted by one of the nation's largest g top billing at present for local territory. Antenna Systems, located Desires to stay in large metropolitan area 210 Feet K Community ge re in beautiful lakeside N. E. City. to . . . preference: New York, Chicago, Los Great opportunity for young tele- se Angeles, Washington, San Francisco. Supports a Federal 8 -Bay Se vision engineer with background in ¢ Excellent earning record and background in !e broadcasting, amplification mechan- se all phases of radio and tv, covering all square loop FM antenna aspects of performance . foreign corre- k isms and television signal components. 0 e Applicants should have 1st class fe spondent, national political campaign, special Write or Call le license or equivalent in knowledge st events. O and experience. se Please write to Box 286G, B1. Attractive starting salary and room se William H. Harrison g to grow. Outline technical back- se ground and experience completely in FOR SALE 407 N. 8th St one to X e letter se St. Louis 1, Mo. Box 265G, BT Stations e se ggggggggggggggggggggggggggssexe Phone - Chestnut 1 -3700 Programming-Production, Others MUZAK BUSINESS In Northeastern State. Substantial and prosperous. Owner devoting time to other TOWERS enterprises. $150,000.00. RADIO- TELEVISION Box 212G, BT Antennas- Coaxial Cable Tower Sales & Erecting Co. 6100 N. E.' Columbia Blvd., Portland 11, Oregon

IDEAL INVESTORS WANTED INSTRUCTION New firm entering into Radio and FCC 1st PHONE LICENSES low power TV station operation IN 5 TO 6 WEEKS OPPORTUNITY looking for sincere investors. Cir- WILLIAM B. OGDEN -10th Year ular upon request. 1150 W. Olive Ave. Are you a promotion -publicity man Burbank, Calif. with ideas, initiative and a desire Tripex Reservations Necessary All Classes - to follow through to see a job well Over 1700 Successful Students done? If you are, there's a good Box 37 job for you in one of the Southeast's Bellefonte, Pa. EMPLOYMENT SERVICES outstanding VHF stations. We need a man to head up a department ti 1 PR vs PR that will keep this station out front. Equipment I We'll match your PERSONNEL RE- Write and give complete informa- QUIREMENTS, against the PROVEN tion about yourself, your back- RECORDS of qualified people. ground, experience and salary re- FOR SALE A confidential service to Radio and TV One 250 Watt General Electric BT1A FM Stations, and program producers, any- quirements. Send a small photo- transmitter, one G.E. FM frequency modu- where. graph. You will receive a prompt lation monitor, single bay FM antenna and Palmer -DeMeyer (Agency) 300 feet coax line all for $2,200.00. reply and your application will be 50 E. 42nd Street, N.Y.C. RCA 76132 console--only $500.00. - MU 2 -7915 kept confidential. Give us refer- Four Gates CB -11 three -speed transcrip- Paul Baron. Dir.: Radio -TV- Film -Adv. ences we may check. You may then tion turntables at $75.00 each. Resumes welcome from qualified people. Two QRK 16" transcription turntables at check on us. $50.00 each. One Magnecord PT6M spooling mechanism Box 271G, BT in portable case like new $125.00. Two Gates 61A preamps at $20.00 each. Two Gates SC1 power supplies at $20.00 each. Did you let a good Two RCM tone arms, two LL1D heads, two UL1D heads, entire lot- $75.00. Box 291G, BT. one get away? The man* you're looking for may have a Classified Adver- INTERESTED IN BUYING ONE OR MORE tisement in this week's issue of RADIO STATIONS. HAS TO BE NUMBER BroadcastingTelecasting! For radio -tv personnel, equip- 1 IN MARKET OR ONE OF THE TOP TWO ment, services or stations to STATIONS. YEARLY GROSS BILLING TO buy or sell, tell everyone that BE A MINIMUM OF $150,000. WILL DIS- matters in the Classified pages CUSS WITH PRINCIPALS OR BROKERS. of BroadcastingTelecasting. BOX 299G, BT * Or job.

Page 140 April 23, 1956 BROADCASTING TELECASTING Tv -Less New Yorker Subdued by Tv -Wise Iowans A NEW YORKER without a tv set is a phonograph and out came a Bach fugue. "hick," according to William K. Zinser, "We saw Leonard Bernstein on Omnibus," New York Herald Tribune movie critic, who she explained, "isn't it the most!" A far makes a frank confession of his own "hay- cry from the Stan Kenton progressive jazz seed" qualities in a recent issue of Harper's he had expected. magazine. "Suddenly the lights went out and my Sam Molen, veteran KMBC -KFRM Sports Director, keeps himself in top A year ago the critic made his first trip mother -in -law brought in dinner on a flam- broadcasting condition with three daily west of the Mississippi (to Iowa to get mar- ing sword. 'Shashlik Escoffier !iambi,' she eportacasta plus several weekly sport time, it matter that he announced. 'This is the way it's done in the shows and features. Personalized radio ried). At the didn't that sells as it serves! lacked a tv set, he said, because neither did best continental restaurants ... Last week the folks in Iowa. we had fettuccine al Alfredo . Tomor- One year can make a lot of difference. row I'm making Stroganoff Tsar Nicholas'." When Mr. Zinsser returned to visit his in- All learned on tv. the New Sound of laws, he found a tv set in the corner of the "They talked about the exhibits we would living room "where the dog used to sleep." soon be seeing [in New York] and they via ... Immediately the Iowa "culture," tv, began described the new opera productions. to show. KMBC-KFRM He commented on the "very chic dress" "The weekend left us demoralized, and we his mother -in -law was wearing. That's Dior's wondered if we should buy a television set The big news in Kansas City radio is the Home. so that we could keep up with the Iowans. New Sound on KMBC-KFRMI By com Y line, he was told, which she saw on pletely overhauling old programming con- The teenage daughter put a record on the But they have too much of a head start." cepts, KMBC-KFRM have introduced a new type of radio service that's tailored to today's audience demands. New variety, new personalities, new formats, new impact WNHC -TV BOOSTS HOME STATE WRCA TOSSES PINK RICE -they're all woven into every hour of every broadcast day. This inspired local program- LOCAL APPEAL is the long suit of Good PINK rice -hundreds of thousands of grains- ming, combined with the beat from the Morning from Connecticut, telecast daily from was sent to hundreds of prospective brides in ABC Network, produces radio that sells 7 to 9 a.m. on WNHC -TV New Haven. Con- the New York area last week by WRCA as a .'a It serves! Your Peters, Griffin, Wood- necticut news -from spot down to the club reminder to tune in station coverage of the ward, Inc. Colonel can tune you in on the New Selling Sound of KMBC level, offbeat features and entertainment on Kelly- Rainier nuptials. The rice, packaged by -KFRM. WRCA -AM -TV's advertising, promotion and the well -staffed show are paying off in ratings KMBC oil Kansas City that have grown steadily since the program's merchandising department, was reported to be inception last fall, the station says. "just like the stuff" WRCA's Jinx Falkenburg KFRM Ana the State of Kansas McCrary was to toss at Her Serene Highness WHLM PUTS IN EYE APPEAL Grace I as the princess left the church last in the Heart of America week. The packets were sent to a list of brides - VISUAL appeal for radio has been managed to-be whose marriage applications were filed by WHLM Bloomsburg, Pa., on its promo- at the New York Municipal Marriage License tional circuit. Staffers set up complete, simu- Bureau the week before the Monaco wedding, lated broadcasts of the station's featured shows meetings. for school and organization ABC -TV FILLS SHEEN SPOT WWRL PARADE PROMOTION THE Eddie Arnold Show will be a replacement effective April 26 in the ABC -TV Thurs- "Meet the Artist" WWRL Woodside, L. I., was represented in a day, 8 -8:30 p.m. EST time period occupied up parade in New York marking Pan American to last week by Bishop Fulton J. Sheen's Life carrying BMI's series of program con- Week on April 15 with a 25 -foot float Is Worth Living series. The Arnold show will "Meet the 20 artists and members of WWRL's Spanish originate live from KYTV (TV) Springfield, tinuities, entitled Voice of the Air program. The station also dis- Mo. Artists," emphasizes the hu- tributed to children more than 1,000 balloons man side of our great music carrying the imprint, "WWRL-Spanish Voice WPEN WELCOMES BBC'S 'JINGLE' performers. of the Air." "Meet the Artist" comes to INVITED to the S. Philadelphia U. by WPEN you as a 15- minute -three- WNYC AIRS SPOT STOCK NEWS to see how an American station handles the high- type of programming he does on BBC's "Light per -week series of scripts IN what is believed to be the first regular Programme," "Jingle" got an official welcome lighting behind the scenes radio program broadcast from the floor of the from Philadelphia city officials at a ceremony glimpses into the music busi- New York stock exchange, New York -owned which also included William B. Caskey, vice ness . . . the stories of Amer- WNYC April 16 began broadcasting closing president and general manager of WPEN; Mur- ica's favorite musical person- prices of the exchange (Mon.-Fri., 3:45 -3:55 ray Arnold, assistant station manager who left alities and their song hits. The p.m. EST). The quotations are read from the April 15 on a similar trip to observe radio material is factual, up- to -the- exchange floor by Catherine Whittemore, chief operations abroad; Alee Sutherland, program minute and presented in an receptionist of the exchange. director for the BBC in America, and John easy, informal style. Disc K. O'Donoghue, British Consul General in jockeys will enjoy using it- Philadelphia. "Jingle" has been guesting on listeners will appreciate hear- $53,752,000 IS A LOT OF WPEN shows, since his arrival. ing it. HAMMERING! "Meet a At THE MARKET the Artist" fills Pennsylvania Anthracite Region PIEL PROMOTES NEW PACKAGE special need in areas where Retail Soles- 58115,004,000 . . . is Building Supplies -553,752,000 "NOW the best tasting brew comes in such data not easily avail- THE BUILDERS- gold and blue." With this slogan, the Piel able . . . highly commercial. WHWL and WISL Brothers -Bert and Harry -are introducing Complete Coverage of 9 Counties Cost -60 Cents per 1000 Families U. S. beer drinkers via radio, tv and other NAIL. DOWN THIS RICH media to Piel's new package design. The cam- MARKET! paign was placed by Young & Rubicam, Piel's 1954 Consumer Markets -SRDS agency and creators -with UPA-of Bert and BROAD,CAST MUSIC, INC. see FORIOE d CO. Harry with voices of Bob Elliott and Ray WISL WHWL Goulding, MBS and WINS New York person- 589 FIFTH AVE., NEW YORK 17, N.Y.. 1 Shamokin. Pa. 1 Nanticoke. Pa. KW- KW- NEW YORKF CHICANO NOLLTWOOLI TORONTO . MONTREAL I alities. BROADCASTING TELECASTING April 23, 1956 PROGRAMS & .'.,{<:::+ PROMOTION .".ï.`i'.;":n '!:yzx'krMS.' . . 'W

cials with the two programs, set up huge 'HONOR CITY' INTEGRATES window displays, and point -of-sale promotional "gimmicks." When they were finally through, the NBC -WPTF staff found that NETWORK, LOCAL FEATURES word-of- mouth, as well as newspaper publicity, had spread the "Raleigh Story" well NBC RADIO SALUTE SKYROCKETS BILLINGS IN DEBUT ON WPTF beyond North Carolina's borders. When the program finally got under way, NBC RADIO, which initiated plans for an 250 %, Bayer's Aspirin 160 %, Phillips' NBC listeners everywhere learned about 'Honor City of the Week" some months ago Milk of Magnesia 147% and Blue Bonnet Raleigh. When Monitor went to a factory, a means of helping both the network and Margarine 90 %. it went to a Raleigh factory; when Week- affiliates, has taken a good look at the During the middle of the campaign- day's Margaret Truman (now replaced by esults of its first effort and liked what it Wed., Feb. 22-the local J. C. Penney out- Virginia Graham), talked recipes, they were aw. let in Raleigh said it had reached that day's Raleigh recipes, etc. By the time the promo- Aside from promotion and added prestige anticipated sales by 11 a.m. and by Saturday tion came to an end, the audience had par- or both network and affiliate, officials re- had estimated a 500% jump in store -wide taken of Raleigh's historical heritage, its orted, the local billings of WPTF, whose sales. Other merchants, ranging from hard- social habits, its political and religious activi- ity, Raleigh, N. C., was the first thus ware stores, auto dealers and loan associa- ties and other phases of small city life. onored, quintupled during the week of tions to music shops, linen supplies and The public reacted. Among the com- Feb. 19 -25, when the salute to Raleigh took beauty shops, were -to use their own words ments received by Robert W. Samoff and place. -"flabbergasted," "refuted in my theory Sylvester L. Weaver Jr., NBC president and The next city to be saluted will be that radio couldn't sell soft goods," "sur- board chairman, respectively: emphis, during May 6 -12. Eventually, prised by the mail as far away as Montana" "We're justly proud of WPTF ... they C hopes to schedule the salutes at the and "completely astounded." presented Raleigh to the nation in a fine rate of one a month. The efforts both NBC and WPTF spent manner," or "The capable way in which Network officials expect to give details on promoting their "Honor City" started on WPTF and staff handled their part of the of their "Honor City" plans to NBC Radio Jan. 30 when -with only two weeks to go- programs certainly improved their stand- affiliates during the NARTB convention this a team of NBC programming and sales pro- ing in the community," or "Your salute to onth. Briefly, the system works thus: a motion specialists moved into Raleigh and Raleigh caused us to have renewed appre- ty is selected on the basis of program in- began laying the foundations for the week- ciation of WPTF." t rest and advertiser value and, after inten- long campaign. Together with WPTF's sales Other NBC affiliates have reacted too. ve on -the -spot promotional work between staff, they approached the city's Chamber of Within the month following the Raleigh network representatives and the staff of the Commerce, its credit and merchant's bu- showcase, the network reported requests local affiliate, it is featured in almost every reaus, and "pep- talked them into backing us "from at least eight affiliates, asking to be conceivable way on NBC's Monitor and fully;" then they called upon Mayor Fred next in line." Weekday programs for a week. All features B. Wheeler to make "Raleigh Week" a politi- The line forms to the right. "We haven't on the two programs such as "Weekday cal reality by issuing a formal proclamation, yet gone beyond Memphis," says the net- Companion" or "Monitor Goes To . . . urging Raleighites to tune to WPTF; they work. As keepers of the nation's pulse-to e integrated wherever possible with the advised local merchants to let WPTF share quote one of "Monitor's" communicators- c ty designated. their regular space ads, thus providing the the two programs seem to be feeling around NBC expects that in the long run the station with "bonus promotion;" they con- for strong sales blood pressure in the d vice of integrating network and local vinced the Milner chain to tie -in food spe- southern region of the nation's anatomy. f atures will attract new sponsors to Monitor a d Weekday as well as new business to the

1 al station (national spot as well as local) d new listeners and greater good will for both network and affiliate. "What we set out to do with Raleigh, we've accomplished," says Martin Samit, BC Radio's sales promotion coordinator. " now has a fabulous increase in publi ity, national attention up and down the a twork line, increased sales, a wedge to o n new local accounts, a strong follow -up !Ably for local station sales, and a new stature." Statistically, Mr. Samit's report is inter- preted locally in the following manner: By e time the "salute" was scheduled to get der way, WPTF's president and general anager, Richard H. Mason, reported the signing of 29 additional advertisers. Twenty- t o had not been on WPTF since 1941, ei t had never been on the station and f had never even bought time. A week later-Feb. 27 Vernon Cooley, e vertising manager of the 15 -store Milner f d chain (which runs the Piggly -Wiggly arkets), who took "four network adver- d products not ordinarily used in big p motion schemes" and tied them into the DISCUSSING phases of "Honor City of the Week" are (I or r) Richard Mason, president, special promotion, reported that week-long WPTF Raleigh, N. C.; Helen Marmor, NBC's Weekday news editor; Al Capstaff, producer safes for Calumet Baking Powder jumped of Monitor, and Graham Poyner, WPTF program director.

0:.:. ....-0.. 'C:''i"4i::'ìiiiiï: '^i"ii:ni . : :...... v..:. : :...... :.:+. .:.: \ .n...... :..+\n. .. + .:. .. U'.n.k..v..:.: .w. rn. \':q..\.Miw:WW.v!ti.i:/.:ipf.i:++:U%9!'i:PoCMAW%ii::i:tYi:i>:::ii:+ e .146 April 23, 1956 BROADCASTING TELECASTING LADY DAREDEVIL ON KPIX (TV) KDAF QUIZZES BORGE ON BIRDS LEE DICKENS, who made her name as lady 'Miss 19' a Hit PIANIST comic Victor Borge, appearing re- daredevil on Miami, Fla., tv, is now appearing CONTINUING promotion values have cently in Kansas City., talked not about music, Sundays on KP1X (TV) San Francisco. The resulted from the "Miss 19 for '56" con- the food of love, but about feeding the flock performer, who has wrestled alligators, jumped test staged in February and March by on NBC Monitor interview originating from out of burning buildings and stood on airplane WXIX (TV) Milwaukee, according to agriculture- conscious WDAF Kansas City, Mo. wings for the cameras, says in San Francisco station officials. Mr. Borge, who has turned his Southbury, she'd like to see what it's like to wash windows Winner of the contest, Kay Ross, was Conn., farm into a commercial enterprise, dis- outside the "Top of the Mark" (Mark Hopkins featured on the cover of 75,000 WXIX cussed poultry feeding with the station farm Hotel) and possibly look at the city atop the booklets which were distributed to the director and was presented a special formula Golden Gate Bridge. public at the Milwaukee Home Show, food for the Borge birds by local feed manu - at which Miss Ross appeared. Since facturers. WBRY UNSEEN WEDDING GUEST then she has made guest appearances on been queen of honor at LOU DENNIS, disc jockey on WBRY Water- tv shows, has SIXTH 'SCRAPBOOK' ON SALE Delafield Home Show and bury, Conn., often asked to perform unusual the nearby the Ripon Food Show. THURSTON MOORE Enterprises, Coving- chores on his all- request show, is ever willing Ross is scheduled ton, Ky., has published the sixth annual edi- When a Waterbury couple asked for This summer, Miss to oblige. Indian princess at tion of its All Star Scrapbook picturing radio the "Wedding March" for their home wedding, to become a Sioux Indian Festival and performers. The book sells for $1 on radio he gladly agreed. At home the radio volume the annual Winona will appear at the Wisconsin State Fair. stations, with a promotional tie -in offer of a was turned up, and the couple walked altar - will be hostess this month at the picture of the local disc jockey selling the book. ward in step with the ceremonial music from She a subdivision on Mil- WBRY. grand opening of waukee's outskirts and at a forthcoming PACKAGE TV REVIEW ON KSFO brewery sales convention. In addition, SAFETY SHOW ON WAGA she will act as official WXIX hostess DAVE BAXTER, San Francisco adman, has on the air and at civic affairs throughout answered a new calling to become a comic A RADIO salute to high -school driver educa- m.c. on KSFO San Francisco. Part of Mr. is Wheel the year. tion Behind the heard Saturday Baxter's nighttime act is a running review mornings on station WAGA Atlanta. Each of three tv shows tuned simultaneously into week announcer Preston Charles chats with the studio where he broadcasts. a driving teacher and pupils from a different Atlanta or DeKalb County high school, record- CLAN ANSWERS CALL OF FILM ing dedications for featured schools. The sta- QUICK results were in store for Farmers Bank TIRE MEN LINE UP ON KDUB -TV and the AAA are promoting the show in a tion & Trust Co., Knox, Ind., when it placed edu- KDUB -TV Lubbock, Tex., went looking for widespread publicity campaign. cational films in area schools. After seeing likely sponsors for its weekly Traffic Report "With Interest" and "Checkmate," produced of the Air and came up with three tire dealers: KVOS-TV EASTER EGG SHOWER for Farmers by Hasnerl Film Productions, Woody Tire Co., McWhorter's and Shook Tire Knox, Ind., nine children from one family Co. A LOW- FLYING helicopter showered down- appeared at the bank window to open savings town Bellingham, Wash., with thousands of accounts. ping pong balls during the Easter weekend. KVOS -TV and local merchants teamed up on an Easter Egg Scramble gimmick that attracted KUMA DARE DRAWS LISTENERS ARE YOU READY from Everett, Wash., to Vancouver, thousands FIFTEEN quarter -hour broadcasts from Sig - B. C. The balls contained slips for merchan- man's Super Market in Pendleton, Ore., were dise at various local firms, luring some 10,000 racked up by KUMA Pendleton on the occa- FOR DIRECTIONAL scramblers, according to police estimates. sion of the store's grand re-opening. One crowd -gathering stunt was a dare by the station KWIZ PROVES VOTER PULL m.c. to housewives to show up in bathing suits REMOTE CONTROL? in still -cool weather. Two candidates answered VOTERS turned out in history -making volume the challenge and played off the tie for a prize The Rust Model 108D and Model when KWIZ Santa Ana, Calif., held a "get by throwing darts at a Sigman's newspaper ad. RI -136 Phase Monitor have been registered" day in its studios April 6. Lured as a reliable combina- by refreshments, door prizes and heavy station designed promotion, registrants had to be turned away LENGTHY NEWS FROM KCMO -TV tion to accommodate such opera- when studio capacity had been reached. Dep- tion when authorized by the FCC. TO dramatize its claim to the tallest self -sup- uty registrars lost count of the traffic. The ported tower in the world, KCMO -TV Kansas For more information about this effort lasted from 7 a.m. until 9. p.m., with City mailed more than 2,000 balls of string - remote control combination for registrars staying on until l l p.m. to finish the 1,045 ft. long agencies, with advice to: job. -to broadcasting stations, write, wire "Wrap up the Kansas City market!" or phone us today. WBRC -TV ON TOP OF TORNADO WOLFSONS REPORT ASIA NEWS AFTER broadcasting tornado alerts April 15, WBRC -TV Birmingham, Ala., followed up MAKING their two-month, world -circling trip when disaster struck by turning over its entire pay in programming terms are the Mitchell facilities to bringing the public emergency in- Wolfsons. The president of WTVJ (TV) Mi- formation. Coverage of the storm, which ami, Fla., is airmailing back color film from claimed many casualties, included mobile re- points in Asia, covering economic and political ports, spot film, and appearances by the mayor conditions, intervewing government leaders and and other officials before WBRC -TV cameras. natives with technical help from CBS staffers. Televised appeals were credited with calling Frances Wolfson, daughter of the station head citizens into action, and comprehensive cover- and WTVJ employe, is assisting in shooting age was provided by the station April 16 and and editing the film. subsequently. KTVN BEGUILES NIGHT WATCHER 24 WKY -TV MARKS COLOR BIRTHDAY THIRTY kilocycles away from "alert," KTVN FUNCTION SYSTEM A COLOR ID birthday cake was the edible Columbus, Ohio, 610 kc, is capitalizing on offering of WKY -TV Oklahoma City home proximity to Conelrad, 640 kc, by relaxing economist Sibyl Johnson to salute the station's vigilant listeners with its all-night Mostly Music iruSi' industrial co., inc. second anniversary of local colorcasting, April show. Only one anonymous sound, "her 130 Sh., St., Manch..t.,, N. N. 1 5:30 a.m. 8. The cake was an exact duplicate of WKY - voice," breaks the medley from to T.I. NA. 3-3596 TV's palette trademark. Monday through Friday. BROADCASTING TELECASTING April 23, 1956 Page 147 FOR THE RECORD

PETITIONS Station Authorizations, Applications KBTK Missoula, Mont. Petitions FCC requesting Commission's table- of tv assignments be amended so as to substitute ch. 23 for ch. 9 in (As Compiled by B T) Sandpoint, Idaho; cri. 9 for ch. 8 in Kalispell, Mont., and adding ch. 8 to Missoula. Announced April 12 Through April 18 April 13. Prineville, Ore. -Grizzly Tv Inc. petitions FCC requesting ch. 11 be added to table of assign- Includes data on new stations, changes in existing stations, ownership changes, hearing ments for use on Grizzly Mountain in central coses, rules 11 standards changes and routine roundup. Oregon, and waiver of rules 3.661 and 3.687 to allow granting of petitioner's application simul- Abbreviations: taneously filed. Announced April 13. Cp- construction permit. DA- directional an- night. LS - local sunset. mod. - modification. tenna. ERP- effective radiated power. vhf trans.- transmitter. unl.- unlimited hours. kc- Existing Tv Stations . . . very high frequency. uhf -ultra high frequency.- kilocycles. SCA- subsidiary communications au- ant. -antenna. aur.- aural. vis.-visual. kw kilo- thorization. 88A- special service authorization. ACTIONS BY FCC watts. w-watts. mc- megacycles. D -Day. N- STA- special temporary authorization. WTTG (TV) Washington, D. C.- Granted cp to change ERP to 50 kw vis., 25 kw aur. and make ant. changes. Ant.: 580 ft. Granted April 13. Am -Fm Summary Through April 18 Tv Summary Through April 18 WTVO (TV) Rockford, IIL-Granted mod. of cp to change ERP to 195 kw vis., 97.7 kw aur., and Appls. In make minor ant, changes; change studio location On Pend- Hear - Total Operating Stations in U. S.. from "To be determined," Rockford, to trans. ing location at N. Meridian Rd. at W. State St. and Air Licensed Cps ing Vhf Uhf Total Am 2,837 2,836 225 391 164 waived Sec. 3.613 b) of rules. Granted April 9. 350 96 4461 WTOK -TV Meridian, Miss.- Granted mod. of cp Fm 536 531 46 23 1 Commercial Noncom. Educational 15 5 202 to change ERP to 316 kw vis., 170 kw aur. FCC Station Authorizations Granted April 12. Commercial WQED (TV) Pittsburgh, Pa.- Granted mod. of As of March 31, 1956* Grants since July 11, 1952: cp to change ant. system and ERP to 25.07 kw vis., 12.59 kw aur. Ant.; 655 ft. Granted April 9. Am Fm Tv (When FCC bean processing applications KIMA -TV Yakima, Wash.; KEPR -TV Pasco, Licensed (all on air) 2,837 522 167 after tv freeze) Wash. -Granted mod. of cp's to change name to Cps on air 21 14 321 Vhf Uhf Total Cascade Bcstg. Co. Granted April 13. Cps not on air 115 12 109 Total on air 2,858 536 488 Commercial 312 311 6231 APPLICATIONS Total authorized 2,973 548 597 Noncom. Educational 20 19 392 KOOL -TV Phoenix, Ariz. -Seeks mod. of cp Applications in hearing 156 1 134 (which authorized new tv) to change corporate New station requests 262 4 24 Applications filed since April 14, 1952: name to KOOL Radio -Tv Inc. Filed April 18. New station bids in hearing 105 o 301 WHBF -TV Rock Island, 111.-Seeks mod. of cp Facilities change requests 150 5 34 (When FCC ended Sept. 28, 1948 -April 14, 1952 (which authorized changes in facilities of existing Total applications pending 788 50 286 freeze on tv processing) tv) to change ERP to 50.2 kw aur., change trans. Licenses deleted in March o 3 0 location to on U. S. Hwy. 150, 1.75 miles south of Cps deleted in March o 2 1 New Amend. Vhf Uhf Total Orion, Ill., change type ant., and make other Commercial 979 337 768 548 1,3172 equipment changes. Filed April 18. Noncom. Educ. 61 34 27 61° KPLC -TV Lake Charles, La. -Seeks mod. of Based on official FCC monthly reports. These cp to change ERP to 316 kw vis., 158 kw aur., and are not always exactly current since the FCC make other equipment changes. Ant. height: 440 must await formal notifications of stations going Total 1,040 337 802 575 1,377* ft. Filed April 13. on the air, ceasing operations, surrendering li- KEPR -TV Pasco, Wash.; KIMA -TV Yakima, censes or grants, etc. These figures do not include 1166 cps (32 vhf, 134 uhf) have been deleted. Wash. -Seek mod. of cp (which authorized new noncommercial, educational fm and tv stations. s One educational uhf has been deleted. tus) to change name to Cascade Bcstg. Co. For current status of am and fm stations see *One applicant did not specify channel. Filed April 13. "Am and Fm Summary," above, and for tv sta- Includes 34 already granted. tions see "Tv Summary," next column. *Includes 642 already granted. APPLICATION AMENDED KOLN -TV Lincoln, Neb.- Amended to replace application filed 1 -12 -55 and amendment of 1 -16- 58. Amended April 18. aur.; ant. height above average terrain 899.5 ft. FCC ANNOUNCEMENTS above ground 684 ft. Estimated construction cost PETITION $266,038, first year operating cost $200,000, revenue $230,000. Post office address E. Hillside Drive, WCBC -TV Anderson, Ind.- Petitions FCC re- Bloomington, Ind. Studio and trans. location ap- questing amendment of Sec. 3.606 so as to add New Tv Stations . . . Ky. Geo- ch. 26 to Anderson, and to delete such ch. from prox. 3.6 miles N. of Smiths Grove, Indianapolis, Ind.; to delete ch. 61 from Ander- graphic coordinates 37° 01' 43" N. Lat., 86° 08' son; to add ch. 77 to Indianapolis, and to issue to ACTION BY FCC 54" W. Long. Trans. and ant., RCA. Legal counsel A. L. Stein, Washington. Consulting engineer petitioner order to show cause why its existing Bcstg. cp for station WCBC -TV Anderson should not be Bristol, Va.- Appalachian Co. granted George Adair, Washington. Sarkes Tarzian Inc., 26 vtaf 5 (76 100 kw vis., 53.5 mod. to specify ch. in lieu of eh. 61. An- ch. -82 mc); ERP kw tv equipment manufacturer, is licensee of WTTS, nounced 13. aur.; ant. height above average terrain 1,973 ft., WTTV (TV) Bloomington, Ind. Filed April 16. April above ground 120 ft. Estimated construction cost CALL LETTERS ASSIGNED $442,278, first year operating cost $322,637, revenue Greenfield, Mass. -Springfield Tv Bcstg. Corp., $415,552. Post office address P. O. Box 1009, Bristol. uhf ch. 58 (734 -740 mc); ERP 18.66 kw vis., 8.4 KREX -TV Grand Junction, Colo. -Western Studio location Bristol. Trans. location 11 miles kw aur.; ant. height above average terrain 505 Slope Bcstg. Co., ch. 5. Changed from KFXJ -TV, southeast of Bristol. Geographic coordinates 36° ft., above ground 172 ft. Estimated construction effective May 1. 27' 30" N. Lat., 82° 04' 32" W. Long. Trans. and cost $50,360, first year operating cost $90,000, rev- KFXJ -TV Montrose, Colo.-Western Slope ant. GE. Legal counsel Fly, Shuebruk. Blume & enue $100,000. Post office address 17 Pearl St., Bcstg. Co., ch. 10. Changed from KREX (TV), Gaguine, New York. Consulting engineer George Springfield, Mass. Studio location not applicable. effective May 1. C.1 Davis, Washington. Permittee is licensee of Trans. location Shelburne Falls. Geographic co- WJW -TV Cleveland Ohio-Storer Bcstg. Co., WCBY Bristol. Granted April 13. ordinates 42° 36' 05" N. Lat., 72° 39' 30" W. Long. ch. 8. Changed from WXEL (TV). Trans. and RCA. Legal counsel McKenna & WSES (TV) Philadelphia, Pa.-Philadelphia ant. Bcstg. 29. APPLICATIONS Wilkinson, Washington. Consulting engineer Co., ch. George R. Townsend, Springfield. Applicant is Bowling Green, Ky.- Sarkes Tapian Inc., vhf licensee of WWLP (TV) Springfield. Station will New Am Stations . . cli. 13 (210 -216 mc); ERP 95.6 kw vis., 57.36 kw operate as satellite of WWLP (TV). Filed April 18 ACTIONS BY. FCC Scottsdale, Ariz.-Arizona Aircasters Inc. application seeking cp for new am to be operated on 1490 kc, 250 w uni. dismissed at request of one of attorney. Dismissed April 16. Here's the many outstanding properties listed Harrisonburg, Va.-Richard Field Lewis Jr. ap- exclusively with us during the NARTB Convention. plication seeking cp for new am to operate on 1150 kc, 1 kw D. dismissed at request of attorney. Dismissed April 18. MIDWEST INDEPENDENT APPLICATIONS $100,000 Sheffield, Ala. -J. B. Fait Jr.. 1290 kc, 1 kw D. Post office address P. O. Box 17, Huntsville. Ala. Excellent single station market operation with outstanding Estimated construction cost $13,005. first year operating cost $36.000, revenue $42,000. Mr. Fait physical assets. Covers rich farm and industrial area. Con- is pres. -een. manager, 60% stockholder of WFUN Huntsville, and owns WAJF Decatur, Ala. Filed sistently profitable and can be financed with 29% down April 18. payment. Casa Grande, Ariz. -ABC Service Co., 1260 kc, 1 kw D. Post office address Cameron, Tex. Esti- mated construction cost $13,300, first year operating cost $30,000, revenue $38,000. Principals in- Negotiations Financing Appraisal% clude equal partners E. Glenn Abercrombie, owner of WEGA Newton, Miss., manager, 15% BLACKBURN - HAMILTON COMPANY stockholder of KMIL Cameron, Tex.; Milton F. Brown Jr. 51% stockholder of KMIL, owner of RADIO -TV- NEWSPAPER BROKERS Herald Pub. Co., Cameron, and N. L. Caperton, 10% stockholder of KMIL. Filed April 18. WASHINGTON, D. C. CHICAGO SAN FRANCISCO Fry, Ariz. -Carleton W. Morris, 1420 kc, 1 kw James W. Blackburn Ray V. Hamilton William T. Stubblefield D. Post office address P. O. Drawer C, Lowell Clifford B. Marshall W. R. Twining Station. Bisbee, Ariz. Estimated construction Washington Bldg. Tribune Tower 111 butter St. cost $25,400.01. first year operating cost $21,966, Sterling 3- 4341 -2 Delaware 7- 2755 -6 Rxbrook 2- 5871 -2 revenue $26,973. Mr. Morris, sole owner, is owner of KSUN Bisbee and KAWT Douglas, Ariz. Filed April 16. Pa e 148 April 23, 1956 BROADCASTING TELECASTING FOR THE RECORD

Wallace F. Hopkins (8.84 %), Richard A. Connell Peck for $33,000. Mr. Anderson (70 %) and Mr. Sr. (trustee for Wallace F. Hopkins) (8.84%), Peck (30%) are both in insurance business. Filed Routine Roundup . . . and James F. Hopkins (28.57 %). Filed April 16. April 18. KFJB Marshalltown, Iowa-Seeks involuntary KLUK Evanston, Wyo. Seeks assignment of transfer of control to Hollis N. Anderson Loraine license to BBH Enterprises Inc. for $25,000. Prin- April 10 Decisions N. Booth, Margaret N. Brown, May W. Norris, cipals are equal partners Pres. Maurice Buchen, Dana W. Norris, and John W. Norris, legatees 25% stockholder in South Coast Bcstg. Co., ap- ACTIONS ON MOTIONS named in will of D. W. Norris, deceased, former plicant for am cp in Lagune Beach, Calif., gen. controller of Marshalltown Times -Republican, manager of KFSG Los Angeles, Calif.; Vice -Pres. By Comr. E. M. Webster owner of all of licensee's common stock. Filed Bryant M. Harmon, 25% stockholder in South WTIF Tifton, Ga.- Granted petition insofar as April 18. Coast Bcstg. Co., and Secy. -Treas. Arthur W. it requests dismissal of its am application; ap- KSMN Mason City, Iowa -Seeks assignment of Bartel, 25% stockholder in South Coast Bcstg. plication is dismissed with prejudice. Action license to Land O' Corn Broadcasters Inc. for Co. Filed April 18. April 10. $115,000. Land O' Corn is licensee of KJFJ Web- WKNB -AM -TV New Britain, Conn.-Granted ster City, Iowa. Filed April 18. APPLICATION RESUBMITTED April 6 petition by Julian Gross, et al. and NBC, WRUM Rumford, Me. -Seeks transfer of con- WKTL Kendallville, Ind.-Resubmits applica- transferors and transferee, respectively, for trol to Melvin L. and Frances M. Stone. Agree- tion seeking assignment of license to Noble De- leave to amend its application for transfer of ment is for exchange of 65% of WRUM stock to Kalb Bcstg. Co. for cancellation of $10,000 debt. control of WKNB-AM -TV New Britain, In order Mr. Stone for Mr. Stone's stock in Rumford Pub. Charles R. Pahmquist Sr. and Carl V. Shellene to extend date for exercise of termination privi- Co. Mr. Stone, pres., 55% stockholder of KGHM will each own 33.3% of stock for satisfaction of leges contained in pare. 17 of sales agreement. Skowhegan, Me., is presenting 23% of stock to indebtedness R. Palmquist Action April 10. his wife, Frances M. Stone. Filed April 18. owed by Charles Jr. -AM (presently sole owner of station), who will hold By Hearing Examiner Hugh B. Hutchison KEYD -TV Minneapolis, Minn. -Seek as- 33.3% April 16. signment of licenses to United Tv Inc. for $1.14 remaining interest. Filed WPLA Plant City, Fla. -Granted motion for million and assumption of $315,452 in notes. extension of time to and including April 19, to Simultaneously filed is application for assign- file pleading in opposition to petition for leave ment of license of KEYD to Western Bcstg. Corp. Hearing Cases . . . to amend his am application, filed March 28 by for $35,000. United principals include: Chmn. of R. E. Hughes, Auburndale, Fla., competing ap- Board Thomas P. Johnson (32.94 %), minority FINAL DECISION plicant in proceeding. Action April 10. owner of WENS (TV) Pres. Seymour By Hearing Examiner J. D. Bond Pittsburgh; Bristol, Va. -FCC granted application of Ap- Weintraub (23.53 %), over 25% owner of Flamingo Eatontown, N. J.-Issued order after third pre - Films Co. (distributor to tv), former vice pres. palachian Bcstg. Corp. for new tv to operate on ch. 5 in Bristol, and denied competing applica- hearing conference which shall govern course Motion Pictures for Tv Inc.; Vice Pres. Larry of proceedings re am applications of Harold M. H. Israel (no vice tion of Tri -Cities Television Corp., Bristol, Tenn., stock), pres., gen. manager, also denied motion by Appalachian to strike Gade, Eatontown, et al.; prehearing conference 50% owner WENS (TV); Secy.-Treas. George W. shall be convened June 8. Action April 10. Eby (no stock), asst. treas., minority owner certain specified portions of filings to initial de- WENS (TV), theatre interests; William F. Adler cision. Action April 13. By Hearing Examiner Basil P. Cooper (11.77%), pres., more than 25% owner of Tv WSUH Oxford, Miss. -Upon request of appli- Guide; Donald C. Lott (11.77 %), 3% owner INITIAL DECISION cants in am proceeding, WSUH Oxford, et al., WENS (TV); Oliver Tyrone Corp. (5.88%), owns WKPA New Kensington, Pa.- Hearing Exam- mod. prior order for conduct of hearing to pro- 6% of WENS (TV) and 10% of WMTW (TV) iner Annie Neal Huntting issued initial decision vide following schedule: a. All exhibits and Poland Spring, Me.; William H. Rea (no stock), looking toward grant of application for increase written testimony to be offered in evidence in minority owner WENS (TV), WMTW (TV), In power of WKPA New Kensington, from 250 response to issues 1, 2 and 3 to be exchanged WPOR Portland, Me.; Henry O. Rea (2.35 %), w to 1 kw D on 1150 kc. Action April 16. on or before April 18; b. Formal hearing to be- more than 25% owner of WPOR and WABI -AM- gin April 30, and that date shall be controlling TV Bangor. Me.; Monroe H. Long (2.35 %), churn. OTHER ACTIONS date for other matters specified in subpara. c, of board, minority owner of Branham Co. (sta- d and e of para. 3 of original order. Action New Haven Conn. -FCC (1) denied that part April 10. tion representation firm); Lewis S. Greenberg AM -FM -TV New (9.41 %), vice pres. and minority owner Bran- of April petition by WNHC- By Hearing Examiner H. Gifford Irion ham. Western principals are Chmn. of Board Haven, requesting action be deferred on April 5 A. (50 request by WAVZ New Haven for authority to Broadcast Bureau -Granted petition for ex- James McKenna Jr. %), lawyer; Pres. Rob- tension from 10 17 ert M. Purcell (50 %), executive vice pres. of conduct program tests over changed facilities of of time April to April to file 1300 1 proposed findings and conclusions with permis- Mass. Bay Tv Inc., applicant for ch. 5 in Boston, WAVZ kc, kw uni., but (2) granted that and owner of broadcast consulting business: Vice part of WNHC -AM -FM -TV's petition requesting sion for all parties to file reply findings not later M. action be deferred on WAVZ's application for than April 30, re application of WOI Ames, Iowa, Pres. Rex Lester Jr., gen. manager KEYD and for SSA to 6 a.m. Treas. Edward R. McKenna, lawyer. Filed April license. Grant for WAVZ program tests is with- operate additional hours from out prejudice to any action Commission may take to local sunrise CST with 1 kw. Action April 9. 18. as result of cases pending before U. S. Court of WNJR Newark, N. J. -Seeks assignment of Appeals for District of Columbia Circuit. Action license to Great Northern Tv Inc. Corporate April 13. April 13 Applications change only; no change in control. Filed April 18. Caguas, P. R. -FCC stayed effective date of WJOC Jamestown, N. Y. -Seeks transfer of ACCEPTED FOR FILING control to Harold P. Kane for $26,922.70. Mr. Kane initial decision which looked toward grant of is buying 2527% of WJOC stock from Frederick application of American Colonial Bcstg Corp. License to Cover Cp E. Davis and will hold 50.54 %. Filed April 18. for new tv to operate on ch. 11 in Caguas pend- WPNX Columbus, Ga.-Seeks license to cover KFJI -tV Klamath Falls, Ore. -Seeks assign- ing Commission consideration of (1) pleadings cp which authorized DA -N, change trans. and cp to Tv $30,000. by Supreme Bcstg. Co. for reconsideration of studio locations. ment of Calif.-Ore. Inc. for Commission Feb. 23 action dismissing with prei- Calif. -Ore. Inc. is licensee of KBES -TV Medford, udice fis application for same facility and (2) WKMH Dearborn, Mich. -Seeks license to Ore. Filed April 18. cover cp which authorized increase in N power, KGON of matters of record in hearing proceeding. Action Oregon City, Ore. -Seeks transfer April 12. changes in DA -N. negative control to Robert J. Hartke for $15,780 KVOR (TV) Stockton, Calif. -Seeks license to cash and $9,674 in notes. Mr. Hartke has automo- Cover cp which authorized new tv. bile, motion picture theatre, and trailer sales in- NARBA . . , WREC -TV Memphis, Tenn. -Seeks license to terests. Filed April 18. Notifications cover cp which authorized new tv. WJAK Jackson, Tenn. -Seeks assignment of li- List of changes, proposed changes and correc- License to Cover Cp Resubmitted cense to Dr. Alexander Leech for $15,000. Dr. tions in assignments of Canadian stations mod. Leech, presently 50% owner of station, is buying appendix assignments WABV Abbeville, S. C.-Resubmits application remaining 50% interest from his brother William seeking license to cover cp which authorized stao d trecoedtio of Nroith S. Leech. Filed April 13. Americanath tâcsoRegional Bcstg. Agreements Engineer- new am. KFST Fort Stockton, Tex. -Seeks assignment of ing Meeting Jan. 30, 1941. Modification of Cp to KFST Inc. Sole Baker license owner George Change List #99 February 13, 1956 WBRG Lynchburg, Va.-Seeks mod. of cp is transferring 2% interest to his wife Emily (which authorized new am) for extension of Baker and 2% to his son Frank K. Baker. Filed 1090 kc completion date. April 18. St. Jean, P.Q. -(New) 1 kw ND D. Class II WEAL -TV Orlando, Fla. -Seeks mod. of cp KANN Union, Tex. -Seeks transfer of control 2 -1 -57. to Thomas C. Fleet Jr., Princess J. Fleet, and (which authorized new tv) for extension of 1290 kc completion date to Nov. 16. Nelle Tye Harper for $19,470.40. Principals, each (Assign. of call letters), presently 16.6% stockholders, are purchasing re- CKSL London, Ont.- WJBK TV Detroit, Mich. -Seeks mod. of cp 5 kw DA -1 -B. maining 50% of stock from Charles W. Balthrope uni. Class III (which authorized facilities changes in existing and will each hold 33.3 %. Filed April 18. 1490 ka tv) for extension of completion date to Nov. 14. KWHO Salt Lake City, Utah. -Seeks assign- CFHR Hay River, N.W.T.- (delete assign.), 250 w Renewal of License ment of license to Reese C. Anderson and G. W. ND uni. Class IV. WKLK Cloquet, Minn.; KHAS Hastings, Neb.; WOW Omaha, Neb.; KOTV (TV) Tulsa, Okla. April 16 Applications ACCEPTED FOR FILING Modification of Cp NEGOTIATOR WCAR Pontiac Mich. -Seeks mod. of op (which authorized installation of new vertical FOR ant. and mount fm ant. on top of am tower) for THE extension of completion date. ALLEN KANDER KDKA -TV Pittsburgh, Pa. -Seeks mod. of cp PURCHASE AND (which authorized changes in facilities of existing tv) for extension of completion date to Aug. a7y 10. SALE OF KDUB -TV Lubbock, Tex. -Seeks mod. of cp (which authorized changes in facilities of exist- RADIO AND 1701 K Street N.W. Washington 6, D. C. NA 8 -3233 ing tv) for extension of completion date to Oct. 60 East 42nd Street New York 17, N. Y. MU 7 -4242 20. KMID -TV Midland, Tex. -Seeks mod. of cp TELEVISION 35 East Wacker Drive Chicago I, Illinois RA 6.3688 (which authorized changes in existing tv) for extension of completion date to Nov. 30. WHAT -FM Miami Beach, Fla. -Seeks mod. of STATIONS cp (which replaced expired cp) for extension of completion date. WCAR -FM Pontiac, Mich. -Seeks mod. of cp (which authorized new fm) for extension of completion date. KARK -TV Little Rock, Ark.-Seeks mod. of cp (which authorized new tv) for extension of Page 150 April 23, 1956 BROADCASTING TELECASTING El Centro, Calif. -Ray Lapica, 1930 kc, 1 kw KHEN Henryetta, Okla.- Granted mod. of cp power from 5 kw unl. to 5 kw N and 10 kw D, D. Post office address 207 S. Hamel Drive, Bev- to change ant.- trans. location. Announced April and make changes in ant. system, amended to erly Hills, Calif. Estimated construction cost 17. make changes in DA system. Amended April 16. $15,835. first year operating cost $40,000, revenue KOAC Corvallis, Ore. -Granted mod. of license $55,000. Mr. Lapica, sole owner, is administrative to change name to Oregon State College. An- CALL LETTERS ASSIGNED and sales consultant. KPOL Los Angeles. Filed nounced April 17. KRAK Stockton, Calif.- Golden Valley Bcstg. April 16. WMYB Myrtle Beach, S. C.- Application seek- Co., 1140 kc, 5 kw unl. Changed from KGDM, Palmdale, Calif.-Palmdale Broadcasters, 1470 ing cp to change frequency from 1450 kc to 1240 effective June 15. kc, 1 kw D. Post office address 4488 S. W. Council kc dismissed at request of attorney. Dismissed KREX Grand Junction, Colo.- Western Slope Crest Dr., Portland 1, Ore. Estimated construc- April 18. Bcstg. Co., 920 kc, 1 kw D, 500 w N. Changed tion cost $16,176, first year operating cost $36,000, KIMA Yakima, Wash. -Granted mod. of license from KFXJ, effective May 1. revenue $43,000. Sole owner Harold C. Singleton to change name to Cascade Bcstg. Co. Announced WGCS Green Cove Springs, Fla. -William F. owns KRTV Hillsboro, Ore.; vice pres., 52% April 17. Askew, 1220 kc, 250 w D. stockholder of KTEL Walla Walla, Wash., and is WELD Fisher, W. Va.- Granted mod. of cp to WGHN Grand Haven, Mich. -Grand Haven 14% stockholder of KITI Chehalis, Wash. Filed change ant. -trans and studio location. Announced Bcstg. Co., 1370 kc, 500 w D. April 18. April 17. KCBY Coos Bay, Ore. -Coos County Broadcast- Renfro Valley, Ky.- Renfro Valley Broadcast- WBEV Beaver Dam, Wis.-Granted permission ers, 1428 kc, 1 kw D. ers Inc., 1460 kc, 500 w D. Post office address to sign -off at 6 p.m. during those months when WBUG Waynesburg, Pa. - Commonwealth Renfro Valley. Estimated construction cost sunset falls after 6 p.m., local standard time. An- Broadcasters Inc., 1580 kc, 250 w D. $21,380, first year operating cost $36,000, revenue nounced April 17. $48,000. Principals include Pres. John Lair KANI Kaneohe, Oahu, Hawaii-Application (48 %), editor of Renfro Valley Eagle, and Vice seeking mod. of license to change main studio Existing Fm Stations . . . Pres. Thomas Grady Hargis (48 %), account ex- location from northeast of intersection of Henry ecutive for Gene Autry Show. Filed April 16. Lane with Kemehameha Hwy., Kaneohe, Oahu, ACTIONS BY FCC Erie P&- Joseph P. Wardlaw Jr., 1570 kc, 250 to Kailua Shopping Center, Room 207, Kallua Rd., WCBE (FM) Columbus, Ohio -Granted mod. w D. Post office address 130 Brady Circle, Steu- Lanikai Post Office (waiver of Sec. 3.30 of rules), of cp to change frequency to ch. 213, 90.5 mc. benville, Ohio. Estimated construction cost $25,- dismissed for failure to prosecute. Dismissed Granted April 13. 112.69, first year operating cost $70,000, revenue April 13. WLOG -FM Logan, W. Va.-Granted mod. of li- $85,000. Mr. Wardlaw is air force lt. Filed April cense to change ERP to 2.1 kw. Granted April 10. 18. APPLICATIONS Manassas, Va.-Washington Bcstg. Co., 1460 KOOL Phoenix Ariz. -Seeks mod. of license to APPLICATIONS of to KOOL Inc. kc, 500 w unl. Post office address 2000 P St., change name licensee Radio -Tv WCUM Md. cp to N. W., Washington, D. C. Estimated construc- Filed April 18. -FM Cumberland, -Seeks KGIL San Fernando, Calif.-Seeks cp to in- make changes in licensed station. Change ERP tion cost $26.000, first year operating cost $36,000, to 1.23 kw, ant. height above average terrain to revenue $42,000. Applicant is licensee of WOL- crease D power from 1 kw to 5 kw, and install DA (change from DA -1 to -2). Filed April 16. -4 ft. Raise ant. tower to 35 ft. Filed April 18. AM-FM Washington, D. C., and WDOV, WDOX DA WCAR -FM Pontiac, Mich. -Seeks mod. of cp (FM) Dover, Del. Filed April 13. WAVZ New Haven, Conn.-Seeks license to cover cp which authorized change in frequency, (which authorized new fin) to change ERP to Bellevue Wash.- Northwest Broadcasters Inc., .0368 kw; ant. height above average terrain to 1540 kc, 1 kw uni. Post office address 6609 White - change hours of operation and install DA -N. Henry-Stuart Bldg., Seattle, Wash. Estimated Filed April 18. 113 ft., and change ant. system. Filed April 16. construction cost $20,402, first year operating cost WDMG Douglas, Ga. -Seeks mod. of cp to CALL LETTERS ASSIGNED $55,000, revenue $65,000. Principals include Pres. change hours from D to uni., using 5 kw. Filed Peyton Giant (7.5 %), account executive of KJR April 13. KWFM (FM) Minneapolis, Minn.- Fidelity Seattle and 25% owner of investment firm (Am- WPTZ Indianapolis, Ind. -Seeks mod. of cp Bcstg. Co., 97.1 mc, 3 kw uni. pac Trading Co.); Samuel Giant (12.5%), (which authorized new am) to change ant. - partner trans. location to Raymond St. between Sherman in scrap iron firm and 50% owner of Ampac; Ownership Changes . . . Treas. Irving Giant (7.5 %), 25% Ampac owner; Dr. and S. Emerson Ave., Indianapolis; make Secy. Gilbert A. Wellington (12.5%), 50% owner changes in ground system, and specify studio ACTIONS BY FCC of Penman -Neil Adv. Agency; Vice Pres. Stanley location same as trans. Filed April 16. Sniman (12.5%), real estate and record distribu- WPRT Prestonburg Ky. -Seeks mod. of cp KFAC -AM -FM Los Angeles, Calif.- Granted as- torship interests; Ampac (47.5 %). Filed April 18. (which authorized change in frequency, and signment of licenses to Los Angeles Bcstg. Co. Milwaukee, Wis.- Beacon Bcstg. System Inc., increase power) to change ant.-trans. location Change in corporate structure only; no change 580 kc, 500 w uni. Post office address 3452 N. and extend completion date for 90 days from in control. Granted April 17. Hackett Ave., Milwaukee. Estimated construc- date of grant. Filed April 16. WQIK -TV Jacksonville, Fla.; WWOK Charlotte, tion cost $57,282, first year operating cost KBHM Branson, Mo. -Seeks mod. of cp to N. C.-Granted assignment of license and assign- $138,085, revenue $152,734. Principals include change ant.- trans. -studio location to on U. S. ment of permit, respectively, to Carmen Macri. Pres.- Treas. Paul Thomas Foran (44 %), student, 65, 1 mile south of Branson, and make changes Corporate change only; no change in control. and Secy. Lawrence J. Foran (12%), automobile in ant., decrease height. Filed April 13. Granted April 17. dealer. Corp. has tentative plans for employ- WILLIS Mineola, N. Y. -Seeks cp to increase WGAF Valdosta, Ga. -Granted transfer of con- ment of general manager who will purchase power from 250 w to 1 kw. Filed April 16. trol to Pres. George B. Cook for $28,000. Mr. balance. of 44% of capital stock, temporarily WVET Rochester, N. Y. -Seeks authority to Cook, presently a minority stockholder, will hold held as treasury stock, when station starts transmit programs to CFRA Ottawa, Canada, about 64% of outstanding stock. Granted March operations. Filed April 16. and CFCF Montreal, Canada, from Red Wing 21WICS Fairbanks, Alaska-Radio Anchorage Inc., 1240 Baseball Stadium, Rochester. Filed April 16. (TV) Springfield, 111.- Granted acquisi- kc, 250 w uni. Post office address P. O. Box WCGC Belmont, N. C. -Seeks cp to increase tion of negative control (50%) of permittee corp. 1960, Anchorage, Alaska. Estimated construction power from 500 w to 500 w N, 1 kw D; change by Transcontinental Properties Inc. and H & E cost $8,000. first year operating cost $72,000, rev- hours from D to unl., and install DA -N. Filed Balaban Corp. for $20,000 in cash and assumption enue $84,000. Radio Anchorage Inc. is licensee April 16. of liabilities. Transcontinental and H & E are of KBYR Anchorage, Alaska. Filed April 13. WJEH Gallipolis, Ohio -Seeks cp to increase each presently 34% owners of station; if trans- power from 250 w to 1 kw. Filed April 16. action is approved each will retain 50% owner- APPLICATIONS AMENDED WLOK Memphis, Tenn. -Seeks mod. of license ship. Balaban is 50% owner of WTVO (TV) Pine Bluff, Ark. -B. J. Parrish application to change name of licensee to WLOK Inc. Filed Rockford, Ill., and applicant for Birmingham, to on 540 kc. April 18. Ala., uhf. Granted April 17. seeking cp for new am operate WSIG Mt. Jackson, Va. 1 kw uni., DA -N, amended to make changes in -Seeks cp to increase KSTB Breckenridge, Tex. -Granted involuntary DA system. (Contingent on KOTN Pine Bluff power from 1 kw to 5 kw, and install DA. transfer of control to present minority stock- move to Brinkley, Ark.) Amended April 16. Filed April 16. holder Elizabeth Chapman, executrix and sole Jacksonville, Fla. -Robert Hecksher application WHOA San Juan, P. R. -Seeks cp to change legatee under will of R. W. Chapman, deceased. cp for new am to be operated on 550 frequency from 1400 kc to 690 kc; increase power (Previously filed application for assignment of seeking from 250 w to 5 kw; kc, 1 kw D, amended to change frequency to change hours of operation license to Radio Breckenridge is pending.) from unl. to D, and make changes in ant. Filed Granted April 17. 1600 kc, power to 5 kw, and install DA. Amended April 13. April 16. APPLICATIONS Howell, Mich. -Livingston Bcstg. Co. applica- APPLICATIONS AMENDED tion seeking cp for new am to operate on 1350 KYOS Merced, Calif.-Seeks involuntary trans- Ice, 500 w D amended to change trans. location WDAK Columbus, Ga.- Application seeking cp fer of negative control to Florence Chatterton, to W. Mason Rd., approx. 1.8 miles from Howell to change frequency from 1340 kc to 540 Ice; executrix of estate of C. O. Chatterton deceased, City limits. Amended April 16. increase power from 250 w to 1 kw N, 5 kw former manager of KYOS. Filed April 13. D; change trans. location, and install DA -N, WMUZ (FM) Detroit, Mich. -Seeks transfer of APPLICATIONS RESUBMITTED amended to reduce N power to 500 w; change control to Michigan Music Co. for real estate Bucyrus, Ohio- Bucyrus Enterprises Inc. re- trans. location, and make changes in DA system. valued at $28,191 and $25,000 cash. Some of pres- submits application seeking cp for new am to Amended April 16. ent stockholders will be owners of station. These operate on 1010 kc, 250 w D, employing DA. KNOB Monroe, La.-Application seeking cp to are: Ruth L. Hopkins (18.41 %), Laura G. Lus- Resubmitted April 18. change frequency from 1390 kc to 540 kc; change combe (17.67 %), Robert W. Hopkins (17.67%), Slaton, Tex.-Star of the Plains Bcstg. Co. resubmits application seeking cp for new am to operate on 1050 kc, 250 w D. Resubmitted April 16.

Existing Am Stations . . . ACTIONS BY FCC WGSV Guntersville, Ala. Granted cp to GEORGIA change ant.-trans. location and- operate trans. by remote control. Granted April 9. WNAB Bridgeport, Conn.-Application seeking cp to change ant-trans. location from rear of GOES 60 Main St. to Reservoir and Wilkins Ave., Bridgeport, returned. Incorrectly signed. Re- turned April 16. WCUM Cumberland, Md.-Granted request for cancellation of license and deletion of call letters, effective April 4. Announced April 17. GATES WJMS Ironwood, Mich.- Granted permission to operate from 6 a.m. to 9 p.m. Monday through Saturday and from 7:55 a.m. to 7 p.m. on Sunday, for period of 90 days. Granted April 13. WMIS Natchez, Miss. -Granted cp to change ant: trans. location and make changes in ant. (increase height). Ant.: 195 ft. Action April 9. WCRV Washington, N. J.- Granted permission to sign -off at 6 p.m., EST, during period of observance of DST from April 28 to Sept. 30. An- nounced April 17. MOST AM BROADCAST TRANSMITTERS IN USE BROADCASTING TELECASTING April 23, 1956 l'age 149 completion date to July 20. of cp (which authorized new tv) for extension of KTVI (TV) St. Louis, Mo. -Seeks mod. of cp April 18 Decisions completion date to Aug. 10. (which authorized new tv) for extension of WFMJ -TV Youngstown, Ohio -Seeks mod. of completion date to Nov. 9. ACTIONS ON MOTIONS cp (which authorized new tv) for extension of By Chief Hearing Examiner completion date to Nov. 13. License to Cover Cp James D. Cunningham KOTA -TV Rapid City, S. D. -Seeks mod. of cp Wis. license to WLFM (FM) Appleton, -Seeks WKXY Sarasota, Ordered hearing shall (which authorized new tv) for extension of com- cover cp which authorized new non -commercial Fla.- pletion date to Sept. 1. educational fm. commence June 4 re application of WKXY Sara- sota, for mod. of cp. Action April 12. KBST -TV Big Spring, Tex. -Seeks mod. of cp KAKE -TV Wichita, Kan. -Seeks license to WKNB -AM -TV Britain, Conn. (which authorized new tv) for extension of com- cover cp which authorized new tv and to specify New -Ordered pletion date to Nov. 5. studio location at 1500 Northwest St., Wichita. hearing shall commence May 14 in proceeding on KPAR -TV Sweetwater, Tex, -Seeks mod. of cp a applications for mod. of cp for WKNB-TV (ch. (Not move). 30). New Britain, and for transfer of control of (which authorized new tv) for extension of com- Returned pletion date to Nov. 21. License to Cover Cp WKNB -AM-TV from New Britain Bcstg. Co. to WOSU -TV Columbus, Ohio-Seeks mod. of cp WYCL York, S. C.-Application seeking license NBC. Action April 13. (which authorized new noncommercial educa- to cover cp which authorized new am returned. Pine Bluff, Ark.- Ordered hearing conference tional tv) for extension of completion date to Name incomplete. be held April 24 re am applications of B. J. July 1. KHCD Clifton, Ariz. -Application seeking cp Parrish, Pine Bluff. Action April 16. KWFB Weatherford, Tex. -Seeks mod. of cp which authorized new am returned. Section II By Hearing Examiner Jay A. Kyle (which authorized new am) for extension of dated after verification of application. completion date. Renewal of License Resubmitted Coos Bay, Ore. -Ordered further prehearing KURA Moab, Utah -Seeks mod. of cp (which conference be held May 16, and continued hear- authorized new am) for extension of completion KGFW Kearney, Neb.; KBEL Idabel, Okla. ing from April 25 to May 23 re am application of date. Coos County Broadcasters, Coos Bay. Action April 16. Modification of Cp Dismissed April 17 Decisions WFLB Fayetteville, N. C.-Application seeking By Hearing Examiner Herbert Sharfman mod. of cp (which authorized mounting of tv BROADCAST ACTIONS Rochester, Minn.- Issued statement and order ant. on top of existing am tower-increase after informal prehearing conference on April height) dismissed. Unnecessary. By the Broadcast Bureau 13 re am application of Rochester Bcstg. Co., Actions of April 13 Rochester, directing that: 1. Hearing scheduled Renewal of License WSNW -FM Seneca, S. C.- Granted license for for April 30 is indefinitely continued, with ex- WFPL (FM) Louisville, Ky.; KAMC -FM Still- fm station. pectation hearing date will be set at further water, Okla.; KSUI (FM) Iowa City, Iowa; WAMF (FM) Amherst, Mass.-Granted license conference; 2. Applicant shall furnish its written KANU (FM) Lawrence, Kan.; WSOU (FM) South for noncommercial educational fm station. case exhibits to other parties and hearing ex- Orange, N. J. WLOE -FM Leaksville, N. C.- Granted license aminer by May 7; and 3. Further conference is Remote Control scheduled for May 14. Action April 13. covering changes in licensed station. KRES St. Joseph, Mo. KFEL Pueblo, Colo.-Granted mod. of cp to WKNB -AM -TV New Britain, Conn. -On exchange trans. location and delete authority for aminer's own motion, ordered prehearing con- remote control operation of trans. (ant. location ference is scheduled for April 24 in proceeding unchanged). on applications for mod. of cp for WKNB -TV KUBE Pendleton, Ore.-Granted mod. of cp (ch. 30). New Britain, and for transfer of con- UPCOMING to change ant.-trans. location 100 ft. west of pres- trol of WKNB -AM -TV from New Britain Bcstg. ent site (no change in location description), Co. to NBC. Action April 16. and control point change studio location remote By Hearing Examiner Annie Neal Huntting APRIL to 236 S.E. First St., and make changes in ground mo- system. Parma -Onondaga, Mich.- Granted joint April 23 -27: American Film Assembly, Morrison WBRG Lynchburg, Va.- Granted extension of tion of applicants in ch. 10 proceeding, Parma - Hotel. Chicago. completion date to 31. Onondaga (Triad Television Corp., et al.), for ex- April 23 & July tension of time from April 16 to and including -28: Senate Interstate Foreign Com- of 12 merce Committee hearings on toll tv, U. S. Actions April May 14 to file corrections to transcript of hear- Capitol, Washington, D. C. WGR Buffalo, N. Granted authority to ing. Action April 12. Y.- I11. April 23: RAB Clinic, Salt Lake City. transmit baseball games played in Offerman Newburgh, Ind.-Lawrenceville, -Ordered April 24: BAB Clinic, Denver. Baseball Stadium at Buffalo, to CFRA Ottawa, phrase "with the Commission," appearing in par. 2, subpars. (e) and (f) of "First Statement April 25: RAB Clinic, Omaha, Neb. Canada. and Order," April 26: RAB Clinic, Des Moines, Iowa. Following were granted extensions of comple- Concerning Pre- Hearing Conferences April 26 -29: American Women in Radio & Tv KFJI -TV Klamath Falls, dated March 5, re am applications of Southern tion dates as shown: and Lawrence- Convention, Hotel Somerset, Boston. Ore., to 11 -1 -56; KHAS -TV Hastings, Neb., to Indiana Bcstrs., Inc., Newburgh, April 26 -28: American Assn. of Advertising Agen- 10 -4 -56; WLBT (TV) Jackson, Miss., to 7- 26 -56; ville Bcstg. Co., Lawrenceville, is amended to cies annual meeting, Greenbrier Hotel, White WTHS -TV Miami, Fla., to 11- 11 -56; WNAO -TV read "with the hearing examiner." Action April Sulphur Springs, W. Va. Raleigh, N. C., to 6-30 -56; KBET -TV Sacramento, 13. April 27: RAB Clinic, Cedar Rapids, Iowa. Calif., to 11 -1 -56; KTLA (TV) Los Angeles, Calif., By Hearing Examiner Basil P. Cooper April 29 -May 4: Society of Motion Picture- Televi- 11 -1 -56; (TV) Great Bend Kans., to . to KCKT Midwestern Bests. Co Straits Bcstg. Co., sion Engineers Spring Convention. Hotel Stot- 11 -3 -56; KNOX -TV Grand Forks, 14. Dak., to . Cheboygan, Mich.-Granted April 9 motion file ler, New York 11 -1 -56; KKTV (TV) Colorado Springs, Colo., to April 30 RAB Clinic. Raleigh, N. C. 26 to 10 -30- by both applicants in ch. 4 proceeding, Che- 10- -58; WXEL (TV) Cleveland, Ohio, April 11 to April April 30 -May 2' Assn of Canadian Advertisers. 56; WTOK -TV Meridian, Miss., to 11 -1 -56. boygan, for continuance from 25 for exchange of Midwestern's affirmative en- Royal York Hotel. Toronto. Actions of April 10 gineering presentation and oral testimony and MAY is WKBT (TV) La Crosse, Wis.-Granted license date for evidentiary hearing on such exhibits May 1: RAB Clinic. Charlotte. N C. for tv station; ERP 100 kw vis., 50 kw aur. continued from April 25 to May 9. Action April May 2: RAB Clinic. Evansville. Ind license for 12. WSJV (TV) Elkhart, Ind.-Granted Hugh B. Hutchison May 3: RAB Clinic. Indianapolis. Ind. tv station; ERP 224 kw vis., 120 kw aur. By Hearing Examiner May 3-4: International Adv. Assn., annual con- WATE (TV) Knoxville, Tenn.-Granted license WSTV -TV Steubenville Ohio; WENS Pitts- vention. Hotel Roosevelt. New York. for tv station; ERP 100 kw vis., 50 kw aur. burgh, Pa.- Denied WSTV-TV petition and re- May 4: RAB Clinic, Columbus, Ohio. WABI -TV Bangor, Me.-Granted license to sponse of WENS (TV) for continuance of hearing May 8: RAB Clinic. Philadelphia. cover cp for tv station, and specify studio loca- in ch. 11 proceeding, Pittsburgh, involving ap- May 10: RAB Clinic, New York tion as Rt. 1, Hampden, Me.; granted license plications Pittsburgh May 13 -19: National Radio Week. covering changes in facilities -ERP 29.5 kw vis.. upplyHousé nwo and application of WWSW May 16-18: Pennsylvania Assn. of Broadcasters, 17.8 kw aur. Inc., for mod. of cp. Action April 10. Pocono Manor. WFLB Fayetteville, N. C.-Granted license May 20: Radio Old Timers, Conrad Hilton Hotel, covering mounting of tv ant. on top of existing April 18 Applications Chicago. am tower (increase height). May 20 -23: National Industrial Advertisers Assn. WBRC -TV Birmingham, Ala.- Granted license Accented for Filing Annual Conference. Palmer Rouse. Chicago. covering changes in facilities of existing tv Modification of Cp May 21 -24: 1956 Electronic Parts Distributors station. Beach, Fla -Seeks mod. Show, Conrad Hilton Hotel, Chicago. WBEC -FM Pittsfield, Mass.-Granted license WES!I -TV Daytona covering changes in licensed station. WORG -FM Orangeburg, S. C.-Granted cp to replace expired cp which authorized changes in licensed station. WCPO -TV Cincinnati, Ohio.-Granted cp for changes in facilities of tv station, and make THE NEWSWEEKLY OF RADIO AND TELEVISION other minor equipment changes. BRO STING WMYN Mayodan, N. C.-Granted extension of completion date to Aug. 2. i735 De Sales Street, N. W., Washington 6, D. C. Following stations were granted authority to TEf:ECASTIHG operate trans. by remote control: KBUS Mex)a, Tex.; WRAW Reading, Pa.; WHIR Knoxville, Tenn.; KTOO Henderson, Nev. PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE. Actions of April 11 z 52 weekly issues of BROADCASTING TELECASTING 57.00 to KHCD Clifton, Ariz.- Granted authority o issues BROADCASTING Yearbook -Marketbook Operate trans. by remote control from Hwy. 666. 52 weekly and 9.00 WRGP -TV Chattanooga, Tenn.-Granted STA u 52 weekly issues and TELECASTING Yearbook -Marketbook 9.00 to operate commercially on ch. 3 for period X ending Oct. 8. u 52 weekly issues and both Yearbook- Marketbooks 11.00 KECC Pittsburg, Calif.- Granted extension of completion date to July 22. Enclosed Bill Actions of April 9 WORM Skowhegan, Me.-Granted license for title am station. nane /position WAPF McComb, Miss. Granted license covering change in frequency. tosnpeny nane WUOM -TV Ann Arbor, Mich.-Granted cp to replace expired cp which authorized new noncommercial educational tv station. eddre» WKBN -TV Youngstown, Ohio -Granted cp to install emergency ant. system at main trans. site (550 ft.). city tone WHOP -TV Chattanooga, Tenn.-Granted mod. of cp to change type ant. and make other minor Pirate send to home addren - - equipment changes; ant. 1,068 ft. BROADCASTING TELECASTING April 23, 1956 Page 151 editorials

Promise and Fulfillment OUT of Chicago last week came developments that, by deed and demonstration, should benefit the public. What is good for the people is good for the media that serve them. There remain the tasks of follow through and fulfillment. The NARTB convention wasn't all sweetness and light. Rather, it was a forum in which regulators met the regulated and deliber- ated over their problems with greater candor and realism than is customary. Broadcasters met with their networks and representatives; their lawyers and engineers, and with agency and advertiser representatives. They saw the latest in technology. They saw the t commercial video tape recorder. They saw color get off the and and vault into their future. The most important single devolpment was the recognition by overnment that television allocations must embrace uhf as well vhf if there is to be an equitable structure -now that the Office f Defense Mobilization has turned thumbs down on additional hf spectrum space from the military. Without uhf, the outlook be bleak indeed, because is ould there would be scarcity. Scarcity Dawn for BROADCASTING TELECASTING by Std Hlx e expressway to monopoly, and monopoly or duopoly or triopoly "He was cover in some cases) would lead inexorably to more rigid government sent to the wedding ... he stopped at Monte Carlo!" egulation. That would strangle free enterprise. FCC Chairman McConnaughey's advocacy of a "crash" research evelopment program of uhf, wherein the best minds and methods Topic A ould be concentrated on speedy solution of the uhf problem, is new and attractive idea. The alacrity with which it was picked up THE magic word around the Conrad Hilton Hotel last week was y Westinghouse and by others is encouraging. "Ampex" and the magic slogan, "Buy Ampex." The latter But the task of fulfillment here is not in the crash project alone. applied not only to the Ampex Corp.'s sensational video tape recorder, but also to the That is technical, and it is manufacturing. It does not remove from company's stock. Both were hot items, and with good reason. the FCC the responsibility of acting with dispatch in providing for greater competition in those underserved areas. Inherent in Ampex had beat the field in delivering a practical tape recorder, the FCC's new look is some change in allocations. There can be capable of instantaneous reproduction and playback. The machine, and other no valid reason for future delays in clearing cases, voting them up models which other manufacturers inevitably will develop, will qr down. Any change that involves deintermixture of uhf and vhf do for tv what tape recording has done for radio: enhance the flexibility of programming and immeasurably simplify processes iis radical change. The slightest one will bring repercussions. But the which now depend upon the use of film. ioCC can't solve anything by sitting on its hands. The next few eeks will tell whether the new look will signalize action, or As a technological development, the recorder deserves the attention hether there will be further wishful waiting for miracles. it received, and Ampex deserves the rewards of industry and creativeness. It is by no means to minimize the importance Any notion that affiliates would turn state's evidence against of the new instrument to say that it constitutes but one more example of Air networks in the varied efforts to change the present order of the apparently inexhaustible inventiveness of all the engineers and ing business through time options, so- called "must- buys" and manufacturers who serve radio and television. er clearing methods, was quickly dispelled in Chicago. The net- In no other form of communications have rks emerged stronger than ever in the eyes of their affiliates. This, the communicators been supplied with such diverse and constantly improving facilities. however, does not close the record, because the potent testimony The instruments of radio and television are so superior to those of of KTTV (TV's) Richard A. Moore before the Senate Commerce rival media that newspaper and magazine men must fervently wish Committee, the attitudes of certain legislators, and the FCC's own for technicians with half the skill of those who work in radio and tv. network study have not been expunged from the records. There a% ere interim votes of confidence; fulfillment must come. The convention's keynoter, ABC President Robert E. Kintner, Uncle Bee more than measured up in saying things that needed saying. He LAST week Bee wants the "huckster" connotation obliterated by deed. He wants Amey, NARTB secretary- treasurer, attended his last convention in an official capacity. standards elevated, if broadcasting is to avoid common carrier Some delegates we know wish they could say the same control. He wants the artifically -stimulated scarcity problem elimi- for themselves, but we suspect that Bee feels otherwise. Bee is a convention man. nated and he pinned blame on government "inaction." He did a top Indeed Bee r porter's job in his lucid, hard -hitting talk. and broadcaster conventions have come to be syn- onymous. For the past 16 years Bee has been the man in charge. From NARTB President Harold Fellows the broadcasters heard His has been a job a ringing challenge on programming and advertising standards. In that cannot be done with perfection, no - matter how diligently performed. effect, he invited those broadcasters who do not perform essential A certain amount of chaos is inevitable when thousands of broadcasters and suppliers service to surrender their licenses to others "who have keener con- descend upon even the biggest and best-managed hotel. But far more dele- cepts." It was no namby -pamby defense of all that goes on the gates who ordered suites would have wound up in broom nor an no closets air, "industry can do wrong" approach. He warned that if a lesser man than Bee had been on hand. ure to adhere to the tenets of the radio and television codes There has been more to Bee's work than arranging uld invite the kind of control implicit in recent suggestions for a the annual conventions. He has performed important administrative n onwide, government -sponsored program and advertising moni- func- tions as secretary- treasurer since 1943 and assistant to the presi- tong system. dent for three years before that. t was a healthy, wholesome, constructive convention. If broad- Broadcasters will miss C. E. Arney Jr. We hope he will not casters feel they are plagued by more problems than their fellow think his retirement from NARTB forecloses him from partici- men, they need only to is recognize that this so because they are pating in radio-tv affairs. We hope to see Bee at the next con- pnvileged to serve home and nation in the most inspiring area ex- vention. Without the burdens he has borne up to now, he would tant, and in an atmosphere of free enterise-the American way. certainly have more fun.

Page 152 April 23, 1956 BROADCASTING TELECASTING Houston's Finest Facilities Help KPRC-TV Sell

To have the Southwest's finest TV plant facilities - that's good. But to have these facilities manned by a group KPRC TV of seasoned TV specialists -with over 700 man-years HOUSTON of TV experience -that's even better! KPRC -TV delivers Houston's finest local shows, top -rated NBC network CHANNEL programming, and superior syndicated films. It all adds up to this: The one Houston station that gives you more for your advertising dollar is KPRC -TV. JACK HARRIS, Vice President and General Manager

Nationally Represented by

EDWARD PETRY 8 CO.

F I R S T I N T V - W I T H O V E R 7 0 0 M A N - Y E A R S E X P E R I E N C E WINa weekend in BERMUDA for 2 Advertising agency employees ON LY

IT'S EASY !Just write the date that you think the current Kash Box riddle will be solved, sign your name and your agency's name and mail it to W I N S, N. Y. 36, N. Y. Entries must be received by April 30. HURRY!

hash Box the popular radio WINS contest that gives up to $10,000 away for the answer to a simple riddle. New York housewives listen to Kash Box. Mon.-Fri. 9 :30 to 10:30 A.M. for the riddle and clues. They send their answers plus the label of one of the featured products to radio W I N S. Kash Box is just one of the radio -merchandising packages that helps WINS to be the leader in the New York radio market. So hop on. your water skis and ride the wave of popularity in New York with radio W IN S. Entries must be received by April 30. The trip will be awarded to the person sending in the closest date to the riddle solution date. Any tie will be decided by the envelope bearing the earliest post mark date. Entries must be in by April 30th For full details on WINS' KASH BOX sponsored by PEPSODENT, CANADA DRY, NUCOA MARGARINE, PROMPT CLEANER, AND APPL- BERRY SAUCE, contact H. B. LaRue, Gen. Sales Manager, WINS, N. Y. 36, N. Y.