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GRAVITY V45 T GRAVITY CS 5N.NR N°1 www.myitalianlink.com 7 €uros • 3rd Quarter 2016 WWW.FRANCK MULLER.COM TRUE LEGENDS DONʼT GROW OLD. THEY SIMPLY CHANGE. Available in two versions (hatchback and convertible), the New 500 has three trim levels known as Pop, Pop Star and Lounge. Standard equip- In 2015 Fiat introduced the New Fiat 500, a car created to tackle new market challenges while remaining true ment includes seven airbags, a Uconnect 5” Radio with six speakers, to its own roots, which can be traced back to 1957 when it was originally launched. AUX-IN and USB ports, controls on the steering wheel, LED daytime running lights and climate control. The Lounge version features addi- Back then, the Fiat 500 soon became a symbol of mass motorisation in Italy. Almost 3.8 million were sold and tional exclusive details including a panoramic glass sunroof, 15” alloy the Fiat 500 fi rmly established itself as a ’favourite of the people’. Fifty years later, in 2007, Fiat introduced a rims, Uconnect 5” Radio with touchscreen and leather steering wheel. new version of the Fiat 500, which was an immediate success. Audacious and seductive, the New 500 has no fewer than 1 900 in- Eight years later in 2015, and now with more than 1.5 million sold, the challenge was again taken up with the novative details, all designed to enhance its originality and to make its New Fiat 500. Created by the Centro Stile Fiat, the car has a new refi ned interior and exterior design which re- style even more refi ned at the same time. New features include the front mains unmistakably 500 but is even more attractive. It has not grown in size but it has been packed with more headlights with LED daytime running lights, the rear light clusters, the technology, engine versions and customisation options. In this way the icon has evolved into a masterpiece. colour palette, the dashboard and the materials used. These updates are substantial while remaining loyal to the unmistakable style of the Fiat 500. The iconic Fiat 500 is the manifestation of a new concept of mobility and a soft revolution on the world’s roads as it embraces both aesthetic continuity and technological evolution. This is the magical formula of being 500, the only model capable of coherently blending opposites: it is exclusive, yet accessible; it is a global best-seller with a quintessen- tially Italian heart; it is an elegant product which is also packed with fun. Although over 1.5 million units have been sold, it remains a very per- sonal car. What is more, the New Fiat 500 combines technology with sentiment to reassert itself as the benchmark in its segment, from all points of view. fi at.co.za OB 05 16507 The Wizards of Obz Wizards The OB 05 16507 Italian Embassey article.indd 1 2016/05/23 9:00 AM Italian Embassey article.indd 2 2016/05/23 9:00 AM Never lose sight of your dreams MY ITALIAN LINK MAGAZINE • Edito With the support of Italy in South Africa: • Embassy of Italy 796, George Avenue 0083 Arcadia, Pretoria — Why visit Italy? — Tel: +27 12 4230 000 Fax: +27 12 4305 547 E-mail: [email protected] ou may enlist endless reasons to visit Italy endless times. The main cities are legendary and celebrated worldwide. Everybody knows • Consulate General of Italy jewels like Rome, Venice, Florence, Milan, Napoli, Palermo... And in Johannesburg Ythese cities are close to each other, compared to the distances in South 37, First Avenue corner Second Street Africa! Or at least they are very well connected by comfortable train, plane 2196 Houghton Estate and road networks, so a tourist can experience all in one trip. An opportunity Tel: +27 11 7281 392/3 Marie-Josée launched an that Italy alone can offer all over the world. Fax: +27 11 7283 834 Besides these world renowned masterpieces, there is a whole array of smaller E-mail: [email protected] eco-responsible jewellery workshop. – and for this even more pleasant – towns and villages, each one with its own range of attractions. This is rooted in the history of Italy, which for centuries • Consulate General of Italy Today, thanks to the excellence was divided in several small states, each displaying its cathedral, towers, in Cape Town palaces, theatres, artistic and natural beauties in order to prove their wealth. 2 Grey’s Pass of the Orange network, she is I think it is a good advice for the traveler to also go for those smaller towns and 8001 Gardens enjoy their individual beauty and taste. It is certainly not by chance that Italy Tel: +27 21 4873 900 in permanent contact with her has the world’s highest number of UNESCO World Heritage Sites! Fax: +27 21 4240 146 customers to respond to their needs. This unmatched variety of urban beauties is set in an equally breathtaking E-mail: [email protected] natural diversity. The landscape of Italy is unique too: just refer to the wonders of the long coastline (ranging from overhanging cliffs to vast • Italian Institute of Culture With Orange Money, she can pay sandy beaches) with all sea activities, the highest mountains in Europe with in Pretoria her suppliers in the simplest way their ski resorts, the pleasant and mild hills with their green landscapes, 803, George Avenue and the peaceful and fairytale lakes. 0083 Arcadia, Pretoria possible. And who knows, one But mostly, Italy is all about culture and lifestyle. The visitor will immediately Tel: +27 12 3420 010 day she might be the winner of the become familiar with an incredible mix of experiences, unique in the world Fax: +27 12 3420 057 for taste, charm and variety: architecture, fine arts, a wealth of incomparable E-mail: [email protected] Orange Social Entrepreneur Prize natural sceneries, unparalleled gastronomy, shopping paradise for design in Africa. goods, hospitality and warmth of the Italians towards the foreigners. In Italy • Italian Trade Commission history is at home, witnessed by marvelous attractions dating from each in Johannesburg age since the antiquity. So the tourist can see plenty of ancient Greek 42, Chester road If Marie-Josée has made her dream sites, ancient Roman remains, churches, monasteries and castles from the 2193 Parkwood 803 Middle Ages, and then from the Renaissance with its masterpieces and Tel: +27 11 8808 383 a reality, imagine the possibilities Baroque art with its elaborate shapes, to contemporary art and architecture. Fax: +27 118809 040 open to you. Also manufacturing lays its foundation in Italy: since the Middle Ages, Italy E-mail: [email protected] has been a leading center of products in Europe. Therefore Italy has a strong capability both in investment goods and consumer goods. "Made in • Italian-South African Chamber Italy" is a distinctive trademark in mechanics (think only of Ferrari and all the of Trade and Industry technology it involves), in industrial design, in consumer goods (furniture, Cnr Regent Street & Kirkby Rd fashion...), and, of course, in food and wine. All these top-level productions Suite 3B- Bedford Manor Office Suites imply technology, engineering, unparalleled know-how coupled with an Bedford Gardens - Bedfordview 2047 unmatched good taste and inherited sense for beauty. Tel: +27 11 6153 906 Pleasant lifestyle, restaurants, coffee bars, theatres, music-halls, operas, Fax: +27 11 6150 682 E-mail: [email protected] museums, art galleries, shopping centers, sporting events, street artists, friendly people, and agreeable weather: this is Italy. Get ready to visit it! LINK n° 1 | www.myitalianlink.com 5 .................. Stay connected Orange Holiday, in Europe • Inside an affordable MY ITALIAN LINK Italy, a country of elegance and lifestyle prepaid SIM card MAGAZINE 3rd Quarter 2016 to communicate Issue 01 • 7 €uros whilst in EscapeTRAVEL to Milan JOURNAL: 2 hours Directors of publication 12 Laurent Mallet & Jean-Luc Bogros of calls to mobile Europe and landlines from Editor in chief Europe(1) to Macha Binot worldwide Creative Director LakeTRAVEL Como JOURNAL: Céline Faillères 24 Translation Textmaster Revision Audrey Robin FondazioneCULTURE: Prada Writers 28 Marie Tourres, Pauline Pinsolle & Sandra Serpero 1 GB of data in Iconography Europe(1) Adobe Stock, RP TriennaleEVENT: di Milano Publisher 34 “My Italian Link” is a publication of “My Link”, represented by Magebox SARL, 3 rue Troyon, 75017 Paris • France MUSEUM VISIT: Printer The Egyptian Museum Law Print 38 1000 SMS from Europe(1) to You wish to communicate in this magazine, do not hesitate to contact us: worldwide FASHION: Editorial The legendary Vespa celebrates its 70 years anniversary [email protected] 44 Advertising [email protected] [email protected] Other questions IN THE WORKSHOP OF: [email protected] 48 Ermenegildo Zegna Group SIM card available in all formats: standard, micro, nano TonyINTERVIEW: Cimato President of the Italian-South African Chamber 56 of Trade and Industries and President of Efficient Engineering (1) Aland islands, Andorra, Austria, Azores, Balearic islands, Belgium, Canary islands, Corfu, Crete, Croatia, the Cyclades, Cyprus, Czech Republic, Denmark, Estonia, Faeroe islands, France, Finland, Germany, Gibraltar, Greece, Guernsey, Hungary, Iceland, Ireland, Italy, Jersey, Latvia, Liechtenstein, Lithuania, Luxembourg, Madeira, Malta, Isle of Man, Netherlands, Norway, Poland, Portugal, Rhodes, Romania, San Marino, Sardinia, Sicily, Slovakia, Spain, Switzerland, Sweden, United Kingdom, Vatican Validity of 14 days after activation ...............................NEWS Current Events EVENTS 09/21 MILAN FASHION WEEK September 21-27, 2016. Discover the 2017 TH spring-summer collections from Italy’s finest THE 29 JUBILEE OF fashion designers during Milan Fashion Week. THE CATHOLIC CHURCH Imagine what colors, fabrics and new silhouettes have these creative geniuses The Extraordinary Jubilee of dreamed up to surprise us this time! Over a Mercy was officially declared by frenetic week, runway shows come fast and Pope Francis in his papal bull furious, introducing you to the collections you Misericordiae Vultus, after will see in shops next year.