GRAVITY
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THEY SIMPLY CHANGE. Available in two versions (hatchback and convertible), the New 500 has three trim levels known as Pop, Pop Star and Lounge. Standard equip- In 2015 Fiat introduced the New Fiat 500, a car created to tackle new market challenges while remaining true ment includes seven airbags, a Uconnect 5” Radio with six speakers, to its own roots, which can be traced back to 1957 when it was originally launched. AUX-IN and USB ports, controls on the steering wheel, LED daytime running lights and climate control. The Lounge version features addi- Back then, the Fiat 500 soon became a symbol of mass motorisation in Italy. Almost 3.8 million were sold and tional exclusive details including a panoramic glass sunroof, 15” alloy the Fiat 500 fi rmly established itself as a ’favourite of the people’. Fifty years later, in 2007, Fiat introduced a rims, Uconnect 5” Radio with touchscreen and leather steering wheel. new version of the Fiat 500, which was an immediate success. Audacious and seductive, the New 500 has no fewer than 1 900 in- Eight years later in 2015, and now with more than 1.5 million sold, the challenge was again taken up with the novative details, all designed to enhance its originality and to make its New Fiat 500. Created by the Centro Stile Fiat, the car has a new refi ned interior and exterior design which re- style even more refi ned at the same time. New features include the front mains unmistakably 500 but is even more attractive. It has not grown in size but it has been packed with more headlights with LED daytime running lights, the rear light clusters, the technology, engine versions and customisation options. In this way the icon has evolved into a masterpiece. colour palette, the dashboard and the materials used. These updates are substantial while remaining loyal to the unmistakable style of the Fiat 500.
The iconic Fiat 500 is the manifestation of a new concept of mobility and a soft revolution on the world’s roads as it embraces both aesthetic continuity and technological evolution. This is the magical formula of being 500, the only model capable of coherently blending opposites: it is exclusive, yet accessible; it is a global best-seller with a quintessen- tially Italian heart; it is an elegant product which is also packed with fun.
Although over 1.5 million units have been sold, it remains a very per- sonal car. What is more, the New Fiat 500 combines technology with sentiment to reassert itself as the benchmark in its segment, from all points of view.
fi at.co.za OB 05 16507 The Wizards of Obz Wizards The OB 05 16507
Italian Embassey article.indd 1 2016/05/23 9:00 AM Italian Embassey article.indd 2 2016/05/23 9:00 AM of yourdreams Never losesight open toyou. a reality, imagine thepossibilities If Marie-Joséehasmadeherdream in Africa. Entrepreneur Orange Social Prize day shemightbethewinnerof possible. Andwhoknows,one her suppliersinthesimplestway With OrangeMoney,shecanpay customers torespond totheirneeds. in permanentcontactwithher of theOrangenetwork,sheis Today, thankstotheexcellence eco-responsible jewelleryworkshop. Marie-Josée launchedan
Y friendly people,andagreeableweather: thisisItaly.Getreadytovisitit! museums, artgalleries,shopping centers,sportingevents,streetartists, Pleasant lifestyle,restaurants,coffee bars,theatres,music-halls,operas, unmatched goodtasteandinherited senseforbeauty. imply technology,engineering, unparalleled know-howcoupledwithan fashion...), and,ofcourse,infood andwine.Allthesetop-levelproductions technology itinvolves),inindustrial design,inconsumergoods(furniture, Italy" isadistinctivetrademarkinmechanics(thinkonlyofFerrari and allthe strong capabilitybothininvestmentgoodsandconsumergoods. "Madein has beenaleadingcenterofproductsinEurope.ThereforeItaly hasa Also manufacturinglaysitsfoundationinItaly:sincetheMiddle Ages,Italy Baroque artwithitselaborateshapes,tocontemporaryandarchitecture. Middle Ages, andthenfromtheRenaissancewithitsmasterpieces sites, ancientRomanremains,churches,monasteriesandcastles fromthe age since the antiquity. So the tourist can see plenty of ancient Greek history isathome,witnessedbymarvelousattractionsdatingfrom each goods, hospitality and warmth of theItalianstowardsforeigners.InItaly natural sceneries,unparalleledgastronomy,shoppingparadise for design for taste, charm and variety: architecture, fine arts, a wealth of incomparable become familiarwithanincrediblemixofexperiences,uniquein theworld But mostly,Italyisallaboutcultureandlifestyle.Thevisitorwillimmediately and thepeacefulfairytalelakes. their skiresorts,thepleasantandmildhillswithgreenlandscapes, sandy beaches)withallseaactivities,thehighestmountainsinEurope wonders ofthelongcoastline(rangingfromoverhangingcliffstovast natural diversity.ThelandscapeofItalyisuniquetoo:justrefertothe This unmatchedvarietyofurbanbeautiesissetinanequallybreathtaking has theworld’shighestnumberofUNESCOWorldHeritageSites! enjoy theirindividualbeautyandtaste.ItiscertainlynotbychancethatItaly I thinkitisagoodadviceforthetravelertoalsogothosesmallertownsand palaces, theatres,artisticandnaturalbeautiesinordertoprovetheirwealth. was dividedinseveralsmallstates,eachdisplayingitscathedral,towers, range ofattractions.ThisisrootedinthehistoryItaly,whichforcenturies – andforthisevenmorepleasanttownsvillages,eachonewithitsown Besides theseworldrenownedmasterpieces,thereisawholearrayofsmaller that Italyalonecanofferallovertheworld. and roadnetworks,soatouristcanexperienceallinonetrip.Anopportunity Africa! Or at least they are very well connected by comfortable train, plane these cities are close to each other, compared to the distances in South jewels likeRome,Venice,Florence,Milan,Napoli,Palermo...And cities arelegendaryandcelebratedworldwide.Everybodyknows ou mayenlistendlessreasonstovisitItalytimes.Themain — WhyvisitItaly? • Edito
LINK n°1 | www.myitalianlink.com • EmbassyofItaly E-mail: [email protected] Fax: +27116150682 Tel: +27116153906 Bedford Gardens-Bedfordview2047 Suite 3B-BedfordManorOfficeSuites Cnr RegentStreet&KirkbyRd of Trade andIndustry Chamber African Italian-South • inJohannesburg • Italian Trade Commission E-mail: [email protected] Fax: +27123420057 Tel: +27123420010 0083 Arcadia,Pretoria 803, GeorgeAvenue inPretoria • ItalianInstituteofCulture E-mail: [email protected] Fax: +27214240146 Tel: +27214873900 8001 Gardens 2 Grey’sPass inCape Town • ConsulateGeneralofItaly inJohannesburg • ConsulateGeneralofItaly E-mail: [email protected] Fax: +27124305547 Tel: +27124230000 0083 Arcadia,Pretoria 796, GeorgeAvenue E-mail: [email protected] 834 7283 11 +27 Fax: Tel: +27117281392/3 Street 2196 HoughtonEstate Second corner Avenue First 37, E-mail: [email protected] Fax: +27118809040 Tel: +27118808383 2193 Parkwood803 42, Chesterroad in South Africa: South in With thesupportofItaly MY ITALIANLINK MAGAZINE
...... 5 Stay connected Orange Holiday, in Europe • Inside an affordable MY ITALIAN LINK Italy, a country of elegance and lifestyle prepaid SIM card MAGAZINE 3rd Quarter 2016 to communicate Issue 01 • 7 €uros whilst in EscapeTRAVEL to Milan JOURNAL: 2 hours Directors of publication 12 Laurent Mallet & Jean-Luc Bogros of calls to mobile Europe and landlines from Editor in chief Europe(1) to Macha Binot worldwide Creative Director LakeTRAVEL Como JOURNAL: Céline Faillères 24
Translation Textmaster Revision Audrey Robin FondazioneCULTURE: Prada Writers 28 Marie Tourres, Pauline Pinsolle & Sandra Serpero 1 GB of data in Iconography Europe(1) Adobe Stock, RP TriennaleEVENT: di Milano Publisher 34 “My Italian Link” is a publication of “My Link”, represented by Magebox SARL, 3 rue Troyon, 75017 Paris • France MUSEUM VISIT: Printer The Egyptian Museum Law Print 38 1000 SMS from Europe(1) to You wish to communicate in this magazine, do not hesitate to contact us: worldwide FASHION: Editorial The legendary Vespa celebrates its 70 years anniversary [email protected] 44 Advertising [email protected] [email protected] Other questions IN THE WORKSHOP OF: [email protected] 48 Ermenegildo Zegna Group SIM card available in all formats: standard, micro, nano TonyINTERVIEW: Cimato President of the Italian-South African Chamber 56 of Trade and Industries and President of Efficient Engineering (1) Aland islands, Andorra, Austria, Azores, Balearic islands, Belgium, Canary islands, Corfu, Crete, Croatia, the Cyclades, Cyprus, Czech Republic, Denmark, Estonia, Faeroe islands, France, Finland, Germany, Gibraltar, Greece, Guernsey, Hungary, Iceland, Ireland, Italy, Jersey, Latvia, Liechtenstein, Lithuania, Luxembourg, Madeira, Malta, Isle of Man, Netherlands, Norway, Poland, Portugal, Rhodes, Romania, San Marino, Sardinia, Sicily, Slovakia, Spain, Switzerland, Sweden, United Kingdom, Vatican
Validity of 14 days after activation ...... NEWS Current Events EVENTS 09/21 MILAN FASHION WEEK September 21-27, 2016. Discover the 2017 TH spring-summer collections from Italy’s finest THE 29 JUBILEE OF fashion designers during Milan Fashion Week. THE CATHOLIC CHURCH Imagine what colors, fabrics and new silhouettes have these creative geniuses The Extraordinary Jubilee of dreamed up to surprise us this time! Over a Mercy was officially declared by frenetic week, runway shows come fast and Pope Francis in his papal bull furious, introducing you to the collections you Misericordiae Vultus, after will see in shops next year. All information on having been announced by the pope on March 13, 2015. The |• www.fashionweekdates.com event began on December 8, 2015, and will end on November 20, 2016. Its opening day, the Immaculate Conception, also commemorated the 50th anniversary of the end of the Second Vatican Council. All information on 08/16 09/01 09/04 20 |• www.vaticanstate.va
PALIO DI SIENA FORMULA 1 GRAND PRIX VENICE HISTORICAL REGATTA Through August 16, 2016, the Palio di Siena Starting on September 1, 2016, watch The Regata Storica is undoubtedly one of the horse race will run again on the Piazza del the Formula 1 Grand Prix and all the other most popular events of the year in Venice, - Campo in Siena. Come discover one of the races on the legendary track at Monza. for both tourists and Venetians alike. Locals most famous races in Italy. It is organized to Smell the asphalt heated by the blazing start preparing for it many weeks in advance. commemorate the perpetual protection of speeds of the cars as they unleash Qualification rounds are held ahead of time the city. Beyond the underlying folklore, it is the full horsepower of their engines. to determine the line-up for the grand a time of gathering and celebrating as only Buy tickets for a single race or the entire finale on the first Sunday in September of 15 Italians can. Partake in the dancing, sports season depending on your preference: each year. The best rowers in each category and food for a heady taste of the la dolce vita. high-octane sensations guaranteed! compete on the day of the regatta – a All information on |•www.ilpalio.org All information on |• www.monzanet.it competition invented in Venice, perfectly befitting of its identity as a city built on water. All information on |• www.e-venise.com
LINK n° 1 | www.myitalianlink.com 9 2016 ...... LINK n°1 | www.myitalianlink.com Directors ofpublication Laurent Mallet& Jean-LucBogros details infutureissues. unique experiences.Wewillshare more gation andtotellyouabouteven more app tosimplifytransportationand navi- In 2017,wewillissueatravelcompanion the bestfilms,photosandtestimonials. with the web site, to help you to choose Italian Link willbeavailableto you, along the pages of upcoming editions of interactions amongsttravelers.Inaddition, you, wecanalsoarrangepartiestospark the introductoryItaliancoursesweoffer staff inSouthAfrica.Alongthelinesof we encourageyoutocontacttheCapago us aboutyourbestexperiencesinItaly, If youwouldliketoshareyourstoryortell Private Link"travelguideforyou. travel datestocreateapersonalized"My articles thatmatchyourdestinationsand destination –wewillbeabletochoose Soon – if desired and depending on your bring youmoreinformation. leave usyourcontactdetailssowecan centers tosubmityourquestionsand use thetabletsinvisaapplication will beevenmoreunforgettable.Please your ideasandwishessothattrip your suggestionsandhopeyouwillshare will meetyourneeds.Welookforwardto or onvacation,wehopethismagazine Whether youare coming forbusiness visa applicationcenters. to seethevideosplayedonscreensin out ourwebsite.Youcanalsogoonline you canreceivefutureissuesorcheck also beavailableinelectronicformat,so In thecomingweeks,MyItalianLinkwill soon beabletoexperienceforyourself. discover placesandactivitiesthatyouwill constantly evolving.Usethismagazineto It offerstheworldauniqueheritagethatis and theRenaissanceinartsculture. 25 centuries withthefoundingofRome history andawash in modernismfor the country. Italy has been steeped in your fellowcountrymenwhohavevisited who arepassionateaboutItaly,aswell My ItalianLinkconnectsmenandwomen them withfriends. over thecourseofjourneyandshare the abilitytointeractwitheachencounter well informedbeforedepartureandhaving "My Link"wasbornoutoftheideabeing of ourtripssomemorable. productive opportunitiesthatmakeeach pected places,authenticcharactersand We havealwayssoughtouttheunex- tinations onbusinesstripsandvacation. For yearswehavetraveledtomanydes-
...... 11 My My ...... TRAVEL JOURNAL Milan is Italy’s financial and economic crossroads, but it is MILAN best known as a fashion capital. This elegant, fascinating Lombard city never ceases to seduce and surprise, strutting Escape to Milan and flaunting its ties to the past and its yearning for futurism.
ITALY | Lombardy |• www.talia.it |• www.milanocard.it
PLANNING YOUR TRIP
• Italy is very well connected to the rest of the world by air routes, but you can also come by train, by car (via the extensive highway network), or even by sea. • Citizens from the European Union countries which are members of the Schengen Treaty, will only need a valid national identity card or passport. Citizens from all other countries will arrive at the border and show their passport, which, if required, must contain an entry visa that specifies the duration of their stay and their destination. You should request the visa from the Italian Consulate in your country of residence, specifying the purpose of your trip. (Visas are usually issued within 90 days of receipt of the application.) • The currency in Italy has been the euro since 2001. • The official language is Italian. However, depending on the region, there are accents and dialects that can be quite different from one another. Italy is home to an abundance of dialects, but there are two regions in which there is an official language in addition to Italian: French is spoken in the Aosta Valley and German is common in Trentino Alto Adige.
Visit the Duomo di Milano and its amazing Gothic architecture.
LINK n° 1 | www.myitalianlink.com 13 ...... TRAVEL JOURNAL MILAN
1 EDITOR’S TIPS:
Do not skip strolling along the paths at Parco Sempione, around Castello Sforzesco and, further to the south, 1 • A panoramic view of Milan. Behind the hustle and bustle of the modern part of the city, you amidst the gardens at Porta Venezia. 2 • Basilica di Santa Maria delle 2 The heart of Milan beats 24 hours a day, Grazie. 3 • The beautiful Piazza can still see the legacy of Milan’s historic beginnings. Milan – once especially at night, when clubbing is the Duomo. 4 • Have a break in known as Mediolanum – was founded around the year 600 BCE by natural next step after aperitivo! Milan is the gardens of Parco Sempione. a Celtic tribe. In 222 BCE, it fell into the hands of the Romans and waiting for you, so make your move! 5 • Castello Sforzesco. became one of their most important cities. Although it was virtually 6 • The prestigious Via Dante. destroyed during the war, the beautiful Milan has always known how to make the most of its red stone architecture from the paleochristian, 4 neoclassical and romanesque traditions.
Between old XVIIIth century palaces and buildings scarred by the dark days of Mussolini, there is always room for something new. Now that sunny days are here again, it is time to discover Milan’s best places: designers, hot restaurants and all the places you should go to see and be seen.
5 WHAT TO SEE 3 The Renaissance was the turning point for and Raphael. In the neighborhood Milan. Sforza Castle and its Filarete Tower of the same name, the Pinacoteca di and Sempione Park date back to that era. Brera is home to one of Italy’s most In the heart of the city, you will find the significant collections of paintings Duomo, a grandiose Gothic symbol of with masterpieces like Lamentation of Milan’s power during the Renaissance. Christ by Andrea Mantegna. For even Look next to the Piazza Duomo for the more master works, head to the Poldi Galleria Vittorio Emanuele II, frequently Pezzoli Museum, whose collection has 6 referred to as Milan’s drawing room for earned it status as one of the most the appeal of its elegant shops. important "house museums" in Europe.
The best known of Milan’s palaces is The more intimate Santa Maria delle the neoclassical Palazzo Reale, which Grazie is a temple that features the is also adjacent to the Duomo; today it work of Bramante, who designed the hosts major art exhibitions. The nearby church and old sacristy, and Leonardo Pinacoteca Ambrosiana displays a da Vinci, whose masterpiece, The Last splendid collection of paintings by Supper is on display in the dining hall great artists such as Caravaggio, Titian of the convent attached to the church.
LINK n° 1 | www.myitalianlink.com 15 ...... TRAVEL JOURNAL Cracco, a place where traditional MILAN Milanese food is reinvented everyday.
Galleria Vittorio Emanuele II.
HAUTE CUISINE Ristorante Cracco: WHERE TO SHOP
Milan is located in the Lombardy region cake enjoyed at Christmas that makes a This restaurant with its two coveted Cavalli e Nastri: of northern Italy, where the Po River flows. wonderful gift), pastries, coffee and the Michelin stars is one of the finest tables Founded by Claudia Jesi, a pioneer in vintage fashion from the 1930s to Its rich, varied cuisine comes from the handsome clientele. in the city, not to mention one of the best the 1970s, Cavalli e Nastri is the capital of retro chic! Stylists and fashion blended traditions of Pavia and Lodi. Seek Via Santa-Maria alla Porta 11, 20123 restaurants in the world. He has it all: bloggers worship this shop, where customers scramble for one-of-a-kind out dishes like frog omelette, risotto with |• www.pasticceriamarchesi.it looks, fame, talent! Chef Carlo Cracco treasures, including vintage Dior, Chanel and Pucci haute couture. saffron, pumpkin risotto, cabbage soup, came up under the greatest French chefs. A second shop on Via Gian Giacomo Mora features menswear. Busecca, Casoela, fricassee and the Luini: He worked for Alain Ducasse at Louis Via Brera 2, 20121 - |• www.cavallienastri.com famous breaded cutlets. Desserts include Panzerotti are delicious, typically Puglian XV in Monaco and Alain Senderens in the well-known Panettone, an ancient treats with explosive flavors: a sort of Paris before returning to his native Italy symbolic dish prepared for Christmas, as potato croquette with tomato, mozzarella to hone his talent in the most prestigious well as Colomba, which was invented for or chorizo. Delightfully crispy on the kitchens, picking up a few stars along Easter. After sampling these, seek out raisin outside with soft, warm centers. the way. In 2001 he struck out on his own bread, Torta Paradiso with mascarpone Via Santa-Radegonda 16, 20121 and opened his eponymous restaurant and Charlotte alla Milanesa, a cake made |• www.luini.it in the heart of Milan. Six years later, with fruits, pippin apples and pears. in 2007, it was ranked among the 50 Trattoria La Madonnina: best restaurants in the world! Through Sissi: This authentic trattoria is a closely creative, experimental cooking that Live on Milanese time! Sissi is a small, guarded secret in Milan. Its patrons feel brilliantly reimagines traditional Milanese historic bakery that is renowned for its protective of this home away from home, recipes, the chef serves up an intelligent, delicious, warm croissants – plain or with whose kitchen serves up the best of Italy. sophisticated reinterpretation of flavors. cream and chocolate. Bring your patience Via Gentilino 6, 20136 He is guided by the quest for a delicate because there will be a crowd! balance between tradition, innovation Wait and See: and modernity. His passionate, vivid and |• Piazza Risorgimento 6, 20129 Caruso at the Grand Hotel: In a former convent facing the Peck Main Store: subtle cuisine plays on relevant pairings Just across from the famous Via historic Via Santa-Marta, this The emporium of fine food since 1883. Known for cured whose only goal is to elevate ingredients. Pasticceria Marchesi: Montenapoleone. Caruso is the address concept store opened by stylist meats, spiced oils, mushrooms and truffles, it is a great As for the wine list, the food at Cracco If you are searching for excellence for chic lunches in a retro dining room with Uberta Zambeletti offers up place for gifts! On the second floor, a romantic skylight is accompanied by some of the best Pasticceria Marchesi is one of Milan’s Murano lamps from the 1920s. The kitchen clothing, accessories, jewelry, encourages customers to relax for a spell. vintages served out of a cellar that has historic cafes that happens to be turns out traditional Italian dishes with international bibelots and unique Via Spadari 9, 20123 |• www.peck.it nearly 2,000 selections from around the affiliated with Prada. More than the luxury contemporary touches. items from foreign lands. brand, however, customers come for world. The bottom line: this restaurant is Piazzetta Croce-Rossa Via Santa-Marta 14, 20123 the celebrated panettone (a traditional a worthy ambassador of Italian cuisine. |• www.grandhoteletdemilan.it |• www.waitandsee.it Highly recommended. |• www.ristorantecracco.it
LINK n° 1 | www.myitalianlink.com 17 ...... GASTRONOMIE MILAN’S FOOD
Milan’s LA PÂTISSERIE DES RÊVES The Parisian chain founded seven years ago by pastry chef Philippe Conticini, an icon of contemporary fine cuisine and father of the French pastry renaissance, chose the food hot spots heart of Milan for its first Italian outpost. Just a few minutes from the famed Piazza del Duomo, this enchanting, colorful new spot offers its quintessential concoctions for sweet indulgences, as well as a curated menu of savory treats for the celebrated Milanese aperitif. |• La Pâtisserie des Rêves, Corso Magenta 7, Milan.
DA GIORDANO IL BOLOGNESE
Da Giordano Il Bolognese is steeped in period ambiance, from its wood-heavy decor to its fine tablecloths and impeccable waiters in white shirts and black bow ties. Though it has been around since the 1950s, it is still a mandatory stop for authentic Italian cuisine. |• Da Giordano Il Bolognese, Via Torti, at the corner of Corso Genova 3, Milan.
PANINI DURINI
Since it opened in 2011, this panini bar has been considered one of the city’s best sandwich spots thanks to its hot panini featuring delicious, ultra-fresh ingredients stuffed into sublime bread – perfectly light and crispy. At lunchtime, Milan’s residents descend upon it in droves and when you peek at the storefront, you know why: everything looks good enough to eat! |• Panini Durini, Via Durini 26, Milan.
PASTICHÉRI
These beautiful cakes are truly a feast for the eyes! Everything at PastiChéri is made on site with quality products in the adjacent laboratory. The brioches will knock you out and the fruit tarts will stop you in your tracks, while the perfect little cookies and three- chocolate cake will turn you into an addict! An address that never disappoints. |• PastiChéri, Via Lugi Canonica 72, Milan
LINK n° 1 | www.myitalianlink.com 19 ...... TRAVEL JOURNAL BULGARI HOTEL MILAN
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A WAVE OF INNOVATION
The first Bulgari hotel opened in May 2004, marking the brand’s inaugural foray into Hotel Bulgari Milan: luxury lodging. Ten years later, the hotel fully renovated all its rooms, added a spa A high-design oasis of peace and quiet collaboration with La Mer and culinary delights by chef Roberto Di Pinto. On the strengths of its unique ITALY | Lombardy location, contemporary design Bulgari Hotel Milan, Via Privata and bespoke services, Hotel Fratelli Gabba 7/b - 20121 Milano Bulgari is a choice destination Tel. : +39 (0)2 805 8051 for its guests. |• www.bulgarihotels.com
WHERE ELEGANCE LIVES
The hotel offers 58 rooms including 11 suites that strike the perfect balance between a rigorous approach to space and a luxurious atmosphere. 3 The refined materials, the thoughtful graphic esthetic, the perfectly proportioned rooms, the beautiful fabrics and the curated furniture in each room forge a unique, warm ambiance. The Bulgari Suite on the top floor of the hotel is especially noteworthy for its breathtaking view of the Botanical Garden and Milan’s historic city center. This peaceful haven is fronted 4 by a transparent glass facade that gives way to a 90 m2 teak deck. Inside, a library, a fireplace, a dressing room and a fantastical bathroom cast their own spell.
Tucked away in a tiny street far from the hustle and bustle of the city, but convenient to Milan’s most prestigious neighborhoods, the Bulgari Hotel Milan is housed within the walls of an 18th century home. Surrounded by 4,000 m2 of spectacular private gardens, this tranquil haven offers 2 5 guests elegant surroundings and a host of top-of-the-line services. 1 • The peaceful garden of the hotel. 2 • Welcome at Hotel Bulgari. 3, 4 & 5 • Various rooms at Hotel Bulgari. Come inside this rare gem and enjoy a peaceful moment.
LINK n° 1 | www.myitalianlink.com 21 ...... TRAVEL JOURNAL BULGARI HOTEL MILAN
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1 • The lounge bar area. 3 • The indoor swimming 2 • The restaurant 1 2 3 pool of the SPA. and its italian cuisine. 4 • The cocktail bar and its garden view.
FINE ITALIAN DINING DON’T MISS THE APERITIVO! A RESTFUL SPA FOR BODY AND MIND CAREFUL ATTENTION TO YOUR EVERY DESIRE… The quest for excellence that characterizes Every evening from 6:30 pm to 9 pm, cocktails The recently renovated spa was conceived as the Bulgari Hotel Milan also extends to are served inside or out! Hotel guests and a plush cocoon where sunlight illuminates the Hotel Bulgari can arrange private tours of the cuisine developed by Neapolitan chef the Milanese jet set gather here to imbibe golden mosaic of the heated indoor swimming homes and museums, a seaplane outing to Roberto Di Pinto, who brings an original the inspired concoctions served up by the pool. A sublime, emerald-hued steam room, Lake Como or trips to the most extraordinary perspective to traditional Italian dishes. The bartender, who offers classics like the Spritz, a eucalyptus-scented Swedish sauna and an villas in Italy, by private plane, limousine or menu features remarkably well-executed the Mojito and the Old Fashioned, as well as outdoor jacuzzi invite guests to indulge in a bit yacht. You can also call on the services of a dishes that deliver an explosion of flavors more unusual libations with or without alcohol. of rejuvenating idleness while the treatments personal shopper or personal trainer, or rent a showcasing Mediterranean ingredients. tempt with highly restorative regimens for luxury vehicle. What more could you want? women and men with exclusive products by La Mer, Amala and Sothy’s.
LINK n° 1 | www.myitalianlink.com 23 ...... View of the lake and mountains above it. The small resort town Varenna on the shore.
...... TRAVEL JOURNAL LAKE COMO
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1 & 3 • Lake Como from a bird’s eye. 2 • Tremezzo: a charming town on Lake Como. 4 • Beautiful Lake Como at spring time. 5 • The city of Lungolago. 6 • The colorful little town of Menaggio on Lake Como.
Its two main cities are Lecco and Como, both of which lie along the lower part SPORTS of the lake. Como is a renowned, historic city: its strategic importance in the past made it a rival of Milan. The old town center invites tourists to admire Como serves up many opportunities for gorgeous XIXth century palaces juxtaposed with superb churches and ramparts outdoor sports. The lake is an ideal des- dating to the Middle Ages, not to mention vestiges of Gothic and Romanesque tination for a vacation devoted to fun and ITALY | Lombardy art. Don’t miss the promenade, the monuments dedicated to celebrated local fitness. In summer, water sports enthusiasts Alessandro Volta, the sumptuous mansions and the lively piazzas. are beset with an embarrassment of riches: sailing, rowing, windsurfing, motorboating, Lecco is a dynamic, modern city with many facets: Barbarian origins, waterskiing, canoeing and kitesurfing. Sports Austrian and Spanish rules, Milanese influence and an industrial spirit. like hang gliding, paragliding and gliding Unlike Como, Lecco does not have many noteworthy architectural and give vacationers a chance to contemplate historical monuments; its charm lies in its lakeside promenade, panoramas the extraordinary views of the lake from a Lake Como and irresistible energy. Visitors should check out the sites that inspired writer singular perspective. Alessandro Manzoni for his novel I Promessi sposi. As for mountain lovers, they can spend their time climbing, backpacking, hiking, mountain biking A landscape as surprising as it is fascinating, with a thousand details. With its green Today Lake Como is home to many international celebrities who appreciate or horseback riding. Golf is also a top activity, and turquoise waters, textured rock faces, forests, rock-hewn villages wedged between the beauty of the lake and the allure of the surrounding towns. Lake Como if one is to judge by the seven world-famous is about 50 kilometers from Milan in the provinces of Como and Lecco. It is courses flung over the verdant landscape. shorelines and mountains and towns rich in history and culture, Lake Como (also known Italy’s third-largest lake by size, after Lake Garda and Lake Maggiore, as well In winter, the Piani di Bobbio and Pian delle as Lario) is a place of remarkable diversity. The lake is the third-largest body of water in as its deepest (410 meters). The lake, which is among the most important Betulle winter resorts boast kilometers of northern Italy with three arms that form an inverted Y. It has an ideal location in the heart in Lombardy, is shaped like an inverted Y and splits into three main arms: perfectly groomed paths and an abundance of the Alps, which has always made it a special favorite among tourists from the north who Como in the southwest, Lecco in the southeast and Colico in the north. It of cross-country and downhill ski trails, plus offers exceptionally beautiful views of the villages, magnificent villas and lush snowshoe outings. relish this little piece of the Mediterranean ringed by mountains. For visitors arriving from gardens that greet visitors with promises of relaxing, culture-soaked holidays bustling urban hubs, the lake represents a peaceful oasis. in an unblemished natural setting.
Milan is Italy’s financial and economic capital, but it is best known as a fashion capital. This elegant, fascinating Lombard city never ceases to seduce and surprise, strutting and flaunting its ties to the past and its yearning for futurism.
LINK n° 1 | www.myitalianlink.com 25 Panoramica aerea di Colico - Lake Como ...... TRAVEL JOURNAL LAKE COMO
CUISINE PALATIAL ACCOMMODATIONS Grand Hotel Tremenzzo***** Villa d’Este*****
Connoisseurs of fine cuisine will enjoy Grand Hotel Villa Serbelloni***** Grand Hotel Tremenzzo***** exploring authentic local flavors and products, Spend an evening immersed in the magical The Grand Hotel Tremezzo is one of the such as risotto with perch fillets, olive oil, atmosphere at the hotel restaurant the Mistral. oldest and most beautiful luxury hotels on vegetables (do not miss the wonderful Its prime spot on the terrace commands Lake Como. This authentic Art Nouveau Rogaro and Drezzo asparagus varieties) and, magnificent view of the lake. Savor the palazzo is a five-star hotel that will rekindle of course, the many fish dishes, including delicacies prepared by Michelin-starred chef your love for resort living and the pleasures of misottini (alosa agone fish dried, pressed and Ettore Bocchia as you enjoy a breathtaking warm hospitality with a smile. marinated in oil and vinegar). view and live music in the background. Via Regina, 8 – 22016, Tremezzina Via Roma 1, Bellagio |• www.grandhoteltremezzo.com 4 7 |• www.villaserbelloni.com Villa d’Este***** 1 The splendor and magic of Villa d’Este bewitch you as soon as you enter this exclusive hotel overlooking Lake Como. From the charm of its beautiful gardens to its exquisite food and its unique sense of hospitality, Villa d’Este is a must in the world of luxurious Italian holidays. Via Regina 40, Cernobbio |• www.villadeste.com/ 5 8
1 • Enjoy refine food at the Mistral restaurant. 2 & 3 • Villa Serbelloni and its magnificient views of Lake Como. 4 - 6 • Grand Hotel Tremezzo, its amazing gardens and Prestige Room. 7 - 9 • Villa d’Este, a splendid hotel 2 3 with elegant rooms and a floating 6 9 swimming pool on Lake Como.
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10 • Panoramic view of Gravedona at sunrise on Lake Como.
LINK n° 1 | www.myitalianlink.com 27 ...... CULTURE FONDAZIONE PRADA FONDAZIONE
TEMPLE OF THE ARTS The home of the Prada Foundation opened in May 2015 on the south end of Milan, deep in the heart of an industrial district. This one-of-a-kind cultural hub is housed in the buildings of an old distillery that were renovated into a 19,000 m2 contemporary art center. It instantly captivated the art world and is truly remarkable
A VISIONARY VENUE The foundation is a reflection of its founder, the legendary Miuccia Prada, a lover of contemporary artwork who has been collecting it for decades with her husband, businessman Patrizio Bertelli. After Venice, the iconic Italian brand set its sights on a distillery from the 1900s located in an industrial wasteland south of Milan’s historic city center. Miuccia Prada entrusted the project to Dutch architect Rem Koolhaas and his OMA Agency, which reinvented the seven existing buildings and added three new ones, including a nine-story tower. This compound is remarkable and daring in its overall composition, brilliantly mixing old and new, not to mention materials: concrete, glass, steel, marble and even 24-carat gold, which completely wraps the exterior walls of a tower!
FONDAZIONE PRADA: HOW TO EXPERIENCE Here there is no predetermined path. The idea is that people can meander through the space as they see fit, moving through courtyards to pass from one building to the next, from a permanent exhibition to a temporary one. Within this campus, each visitor can choose to view at exhibits, watch a film in a comfortable theater, attend a lecture by a philosopher or consult the rare books in the library.
LINK n° 1 | www.myitalianlink.com 29 ...... ARTISTIC ECLECTICISM AND EXTRAORDINARY SCOPE A permanent installation by the American artist Robert Gober, the Haunted House, neighbors works by Louise Bourgeois, and the cardboard cave by Franco-German photographer Thomas Demand. There is a temporary exhibit by Kienholze entitled Five Car Stud on view through December 31, 2016. Between these and the movies shown in the theater, Fondazione Prada aims to be a platform for analyzing contemporary culture and flaunts its interdisciplinary interests. It shines a light on all artistic disciplines (photography, architecture, philosophy, dance...) and features installations and 1 2 performances by artists.
ART AND CHILDREN: A SPECIAL LEARNING AREA The Accademia dei Bambini is a playful, spacious and infinitely adaptable area for children that puts them at ease. It nurtures creativity in kids by offering them a free introduction to the world of art and culture. Developed with the National School of Architecture of the City of Versailles and pediatric neurologist Giannetta Ottilia Latis, this haven for creation and development makes for 3 4 an ideal setting for children to open up to art.
BAR LUCE: A BEAUTIFUL SPOT FOR A QUICK BREAK With its pastel colors and 1950s Formica furniture, this stylish café designed by the American director Wes Anderson (who played the role of the architect for the project) is the compound’s place to relax. Bar Luce is timeless and anti- trendy, where the intense colors and patterned wallpapers – combined with a miniature replica of the ceiling in the Galleria Vittorio Emanuele – make it a café unlike any other. It has just the right amount of kitsch with a jukebox playing Italian hits from the 1950s and a pinball machine featuring Steve Zissou, Bill Murray’s character in The Life Aquatic. Eat a panini, drink a ristretto coffee, talk or read between cultural experiences... Bar Luce is one of those places 5 where you will love whiling away the time.
1 • Fondazione Prada. - 2 & 3 • The Hauted House exhibit by Robert Gober. - 4 • Have a glance at Louise Bourgeois’s work. - 5 • Thomas Dernand’s cardboard cave.- 6 • Accademia dei Bambini - 7 • Take a break at Bar Luce.
6 DAZZLING COMFORT New Business class seat: discover the comfort ITALY | Lombardy Fondazione Prada, Largo Isarco 2, of a fully horizontal bed and exceptional service. Milan. Open every day from 10.00 am to 9.00 pm |• www.fondazioneprada.org WWW.AIRFRANCE.CO.ZA 7 ...... NEWS Culture CULTURE
MuseumMILANOINNOTA Discovery Villa Noailles, MilanoInNota IN THE VERONA ARENA 2016 is a calendar that Discover the world’s greatest consolidates listings for all operas in the magical the musical performances Verona Arena. Settle in happening in and around VIRTUAL TOUR OF THE THEATER IN THE for a fascinating evening, Milan throughout the ROME, CAPITOLINE MUSEUMS SPOTLIGHT AT THE surrounded by ancient summer. The packed THE OTHER JAZZ CITY A fully interactive virtual tour GELATO FESTIVAL 2016 - AVIGNON FESTIVAL stones and history. This work schedule includes shows There are many ways of the Capitoline Museums THE FINAL SHOWDOWN Italy’s Lake Iseo is being was not as successful as by the biggest names in to visit Rome: you can has been developed using The adventure began in reimagined. 100,000 square expected when it debuted, pop and rock music at approach it from a immersive virtual reality Florence, the birthplace meters of shimmering but it has since become venues such as San Siro, culinary or religious angle, NEO PREHISTORY The exhibition retraces of Italian gelato, then yellow fabric, carried by a technology. This multimedia one of the most frequently All’Assago Summer Arena, WILLIAM KLEIN EXPOSED or focus on its romantic or embarked on a tour of modular floating dock system experience leverages the crane, Market Sound the long journey from performed operas in the Photography connoisseurs festive vibe. But the city the most prestigious of 220,000 high-density sophisticated photo touch-up and Villa Arconati. There the instruments of ancient world. Its best tunes have should flock to 1 Piazza is also characterized town squares in Italy and polyethylene cubes, undulate and editing techniques. The will be classical music prehistory to the latest become part of our everyday Mercanti in Milan. A major by its musicality. Europe. From Rome to with the movement of the tour allows you to explore the concerts by the Filarmonica nano-technologies. musical repertoire and are retrospective of over 60 years Somewhere between Berlin with stops in Turin, waves as The Floating Piers museum by taking a virtual della Scala, Milano Arte A journey inspired by the often used in advertising. of work by the American-born classic and electronic, Naples, London, Milan rise just above the surface stroll through its rooms. Musica, Orchestra Verdi power of "100 verbs" and Carmen will be performed French master affords an between traditional and and more, it was tough of the water. Visitors can You can pivot 360 degrees, and Musical Afternoons. "100 instruments" which, like on 08-5, 2016, at 8.45 pm. opportunity to (re)discover the more contemporary to choose among all the experience this work of art look up and down and zoom The most famous live music streams of mysterious, life- Verona Arena Piazza Brà, 1 work of this multi-media artist. variants, you can find contestants. To close out by walking on it from Sulzano in for a closer look at the venues in town – like the giving energy, guide 37121 Verona Though William Klein has a a great jazz concert that the many stages of this to Monte Isola and to the various objects located in the Blue Note, Alcatraz and the viewer through the |• www.palaisdetokyo.com special relationship with Italy, is right up your alley. competition, the final will island of San Paolo, which is rooms, including sculptures, Circolo Magnolia – are also dark clouds of history and he traveled around the world Rome is a jazzy place be held where it all began: framed by The Floating Piers. paintings, architectural featured, not to mention of infinite space. Prehistory: in his youth. The exhibition with several clubs vying in Florence. Bring your The mountains surrounding details, paneling, ceilings the latest edition of MITO The 100 Verbs exhibition is divided into several rooms to fill your ears and heart. appetite and come cheer the lake offer a bird’s-eye and floors. It enables you SettembreMusica, jazz traces the history of with a series of photo for each Tap your foot to the for – and, more importantly view of The Floating Piers, to find the pieces that interest concerts with Rhythm of the mankind from a general city he visited. The result is musicians’ rhythms and taste – the work of the exposing unnoticed angles you and linger after closing City, Summer Sforzesca at point of view and, to the the same every time: with get carried away by the participants! Deeply rooted and altering perspectives. time so you can take the time the Castle and much more. extent that it examines a single frame he manages intimate ambiance of in Italian tradition, ice to admire and soak it all in. After the huge success the bases we are on, it is Lake Iseo is located to capture the very essence the places that define cream is still one of the |• www.museicapitolini.org of past editions, Milan a watershed and a perfect 100 kilometers east of Milan of each of his destinations, the capital city. most classic experiences is again preparing to expression of the "Design and 200 kilometers west inviting us on a journey. |• www.romeing.it/live- to enjoy while you’re here, host the fifth edition of after Design" theme of of Venice. For 16 days, From June 17 to music-in-rome-jazz-blues but good luck choosing #MilanoInNota. Through the 2016 Triennale. from June 18 to July 3, 2016 September 11, 2016 your favorite flavor! September, there will be Until September 12, 2016 (weather permitting). |• www.palazzodellaragione |• www.gelatofestival.it more than 300 events held Pallazzo della Triennale fotografia.it at approximately 50 venues Viale Alemagna, 6 – Milano featuring performances by the biggest names on the pop-rock scene, plus classical and jazz concerts. |• www.comune.milano.it/ milanoinnota
LINK n° 1 | www.myitalianlink.com 33 ...... Design After Design Design After The XXI museums (MUDEC, Leonardo da Vinci Museum museums (MUDEC,LeonardodaVinciMuseum Bicocca, PolitecnicodiMilanoandIULM), Venues includeuniversitycampuses(Milano- Commerce ofMonzaandBrianza. of Commerce of Milan and the Chamberof of Milan, the Lombardy region, the Chamber sitions (BIE),theItaliangovernment,city from theBureauInternationaldesExpo- seminars throughoutthecity,thankstosupport is backwithaprogramofexhibits,eventsand After 20years,theMilanInternationalExhibition September 12,2016 Exhibition willtakeplacefromApril2to Tues–Sun10.30 CorsodiPorta Ticinese,95 10. MuseoDiocesano Tues–Sun10.30 ViaOlona,6 edellaTecnologia“Leonardo da Vinci” 9. MuseoNazionaledellaScienza Thur,Sat9.30 Tues,Wed,Fri,Sun9.30 Mon2.30 ViaTortona,54/Bergognone,34 8. MUDEC Mon–Fri8.30 ViaCarloBo,1 7. IULM ViaFabioFilzi,22 6. GrattacieloPirelli VialePieroeAlbertoPirelli,25 5. PirelliHeadquarters Tues–Sun10.30 ViaProcaccini,4 4. FabbricadelVapore Tues–Sun10.30 ViaBergognone,34 3. BASEMilano Mon–Sat09.00 ViaBrera,28 2. Accademia diBelle Arti diBrera Tues–Sun10.30 VialeAlemagna,6 1. Triennale diMilano SEDI st TriennalediMilano International pm –7.30 21 am –10.30 am –8.00 , exploringthetheme. am –7.00 am –8.30 am –8.30 am –8.30 am –8.30 am –8.30 pm pm am –7.30 st pm pm pm pm pm pm pm Century. pm The theme‘‘21 international exhibitions. first the of site historic the as role its to nod a Reale di Monza will still be partof the action, Triennale ExpoGateandMUFOCO.TheVilla Pirelli Tower,theAcademyofFineArts-Brera, performances at the University of Milano, the and Pirella Headquarters). There will also be Milano (BASE and other culture hot spots di MilanoandPalazzodellaPermanente) of ScienceandTechnology,MuseoDiocesano changes implicitinthenotionofplanning. to decipherthenewmillenniumandidentify seeks tosharevisionsofthefuture,whiletrying CiniselloBalsamo–Milano VillaGhirlanda,viaFrova10 19. MuseodiFotografiaContemporanea Fri10.00 Tues–Sun10.00 VialeBrianza,1–Monza 18. Villa RealediMonza Tues–Sun10.30 RhoFieraMilano Expo 17. Area ViaFestadelPerdono,7 16. UniversitàdeglistudidiMilano Tues–Sun10.30 ViaLucaBeltrami,1 15. Triennale ExpoGate ViaDurando,107/LaMasa,34 CampusMilanoBovisa 14. PolitecnicodiMilano Mon–Fri10.00 PiazzaLeonardodaVinci,26 CampusMilanoLeonardo 13. PolitecnicodiMilano Thur–Sun10.00 ViaPrivataChiese,2 12. PirelliHangarBicocca Tues–Sun10.30 ViaFilippoTurati,34 11. PalazzodellaPermanente am –10.00 st Century. Design After Design’’ Century.DesignAfterDesign’’ am –7.00 am –10.00 am –7.00 am –8.30 am –8.30 am –8.30 pm pm pm pm pm pm pm
17 Ar ea Expo Fiera Milano App StoreandGooglePlay Available forfreeoniOSandAndroidthe Exhibition “XXITriennalediMilano” Dowload theappofMilanInternational Villa RealediMilano Palazzo dellaPermanente della Tecnologia “LeonardodaVinci” Museo NazionaledellaScienzae Museo Diocesano MUDEC BASE And inthefollowingvenues: Triennale diMilano Triennale ExpoGate Tickets areavailableat: XX1T Pass22euros Single ticket15euros INFO TICKETS AND 8 3 7 1
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3 Palazzo dellaPermanente della Tecnologia “LeonardodaVinci” Museo NazionaledellaScienzae Fabbrica delVapore Museo Diocesano BASE Milano Accademia diBelle Arti diBrera (Internation Investments) Triennale diMilano Investments atthefollowinglocations: access totheexhibitionsofInternational During DesignWeekyouwillhavefree DESIGN WEEK LINK n°1 | www.myitalianlink.com Linat e Monz 1
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|• www.triennale.org #21triennale Follow @LaTriennale
Official poster of the 21th edition of the Triennale di Milano.
SURVEY 4 APR - 31 JUL 2016
Ranging from institutional critique to new media production, Game Video/Art. A Survey emphasizes the visual nature of digital gaming and its potential for creative expression, rather than mere escapism. IULM University houses the exhibition named Game Video/Art. A QUATTRORUOTE ROAD Survey is the most comprehensive, eclectic, TO (R)EVOLUTION and diverse exhibition on ‘machinima’ ever 12 APR - 12 SEP 2016 staged in Italy. Featuring recent (2007- 2015) works from a variety of world-renown An exploration about how transportation artists, the show explores themes pertaining was imagined by last century’s artists, to simulation and representation, fiction designers and cinematographers and and nonfiction, replay and re-enactment, how it is envisioned today, what types of architecture and urbanism, sex and race, technologies might emerge, and the impact gender and politics, war and terrorism they could have on our society. On the through the lenses of videogame-made occasion of the XXIst Triennale di Milano videos, also known as machinima. By International Exposition, one example of bringing together experimental filmmaking, exposition, the “Serrone” of Villa Reale performance art, video art, and gaming di Monza houses the exhibition named technologies (including virtual reality), Game Quattroruote Road to (R)evolution: the Video/Art. A Survey invites the viewer to Poetics of Tomorrow through Car Design experience an artistic landscape in flux, and Mobility. This exhibition offers exciting one in which notions of media specificity new perspectives on the theme of private and media convergence are simultaneously and public transportation, revealing the confirmed and rejected. The curators suggest strong social and infrastructural implications that machinima is both a media and techno- and the wide range of both plausible and logies blending and a truly innovative form. highly creative visions inherent to the topic.
© Curated by Gian Luca Pellegrini, Exhibition design, Works Italy, © Curated by Matteo Bittanti, Vincenzo Trione, Scientific direction, Progetto grafico, MCMComunicazione Gianni Canova, Exhibition design, Gianluca Peluffo, Graphic design, Antonio Iodice, Giulia Scalera. The Kings gallery at ...... CULTURE Egizio Museo di Torino. EGYPTIAN MUSEUM
A JOURNEY TO ANCIENT EGYPT
ITALY | Lombardy Via Accademia delle Scienze 6, 10123 Torino |• www.museoegizio.it/en
LINK n° 1 | www.myitalianlink.com 39 ...... CULTURE EGYPTIAN MUSEUM
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1 & 3 • The coffin gallery. 2, 4 & 5 • Items found 4 during excavations. 6 • Small statue of Assiut. 7 • Tomb of iti and Neferu. 8 • New Kingdom gallery.
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7 6 5 The Egyptian Museum of Turin was founded in 1824, making it the oldest Egyptian museum in the world. It is the second ITS MOST largest institution of its kind, after the Cairo Museum. Its exhibits IMPORTANT are fully devoted to the art and culture of Egypt and its collection has been the focus of many historians, including Champollion. WORKS: • Tomb of Kha and Merit • Rock temple of Ellesiya • Papyri, including the Turin Royal Canon that played a key role in TURIN, THE BIRTHPLACE OF Champollion’s research EGYPTOLOGY • Mensa Isiaca
The Museum of Egyptian Antiquities (its full • The Painted Tomb name) houses a series of collections that • Bas-relief of Pharaoh Djoser include pieces found over the course of four • Statues of the goddess Sekhmet centuries, along with other archeological evidence recovered during excavations and Ramses II found in the carried out by the Italian Archaeological goddess Mut’s temple Mission between 1900 and 1935, a large portion of which was brought back to Italy.
LINK n° 1 | www.myitalianlink.com 41 ...... 130181 - My Italy 3D Wall TIle Print Ad (200x270mm) Repro.pdf 1 2016/05/24 8:56 AM
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THE MUSEUM BY MY THE NUMBERS: CY CMY
K THE EGYPTIAN MUSEUM OF TURIN, A JOURNEY IN TIME
the1824 opening The tour begins on the ground floor with funerary practices, writing, daily life or gods two rooms dedicated to prehistory and and goddesses. The museum now occupies hhhhhhhh the Old Kingdom. Visitors continue to the four floors and covers a period ranging from underground gallery that houses found 4000 BCE to the year 700 CE. It is home to TOP 10 objects dating back to the Middle Kingdom. a gallery of Ancient Roman sarcophagi, as most visited As you head back upstairs, two vast rooms well as other new items. The museum has museums in Italy contain monumental statues from the also harnessed new technologies to allow hhhhhhhh collection. Items on the upper floors are visitors to take a virtual 3D walk through the displayed by theme. Depending on your tombs of Egyptian dignitaries. taste, you can explore rooms devoted to 6,500artifacts on display hhhhhhhh 2 3 26,500 items in collection hhhhhhhh 5 years of construction hhhhhhhh 12,000 m2 floor area 4 hhhhhhhh FASHION A LEGEND IS BORN - MP6 Prototipo ...... 1945 VESPA After World War II, Enrico Piaggio wanted to reopen his aeronautics business, but he opted for a change of industry, asking one of his engineers, Corradino D’Ascanio, to design a simple, inexpensive two-wheeler for the masses. Enrico Piaggio did not like motorcycles. He found them uncomfortable, cumbersome, hard to handle when they got a flat tire and dirty. So he set out to tackle each of those problems, resulting in the birth of a revolutionary two-wheeler. To eliminate the drive chain, he envisioned a vehicle with a stress-bearing body. To make it easier to ride, he put the gear lever on the handlebar. To make tire changing easier, he designed not a fork, but a supporting arm and even 1 952 - Sei Giorni thought up a body design that would prevent the driver from getting dirty! The first model was produced in In the space of a few April 1946 and it owes its name to 1946-2016: decades, this icon of Enrico Piaggio himself who, upon 70 YEARS OF VESPA Italian living became a seeing the prototype, exclaimed: "It looks like a wasp!" Vespa, the Italian It is hard to pick the most representative legendary two-wheeler. wasp, was born. Vespa from a line that has been Since its invention in April evolving for 60 years and has more than 1946 by Enrico Piaggio, more 150 models, versions and variations. than 18 million Vespas have What all the models have in common 1966- 90 SS is the authentic technical prowess been sold worldwide. As it that has marked the history of Vespa th celebrates its 70 anniversary and the innovation tradition that has this year, the Vespa is more driven the trajectory of this peerless 1985- PK125s fashionable than ever, still automatica Elestar scooter. From the first Vespa 98 to the Vespa PX, Vespa Sprint, Vespa S and burning up the pavement... 946 Vespa, the Vespa style has been updated over the years without ever losing its mythical allure.
THE VESPA MIRACLE
The Vespa quickly earned a following and drew attention. Sales rose steadily: from 2,484 scooters in 1946 to 10,535 the next year and 1996- ET4 125 19,822 units in 1948. By 1953, some 171,200 scooters were sold. Foreign markets watched with interest as the scooter started to take off, with public and press alike showing curiosity and admiration. The Vespa was such a triumph that it become much more than a mere business phenomenon: it was a social phenomenon! During the dolce vita years, Italy was synonymous with the scooter and foreign reporters 2015- 946 EA dubbed it "the land of Vespas".
70 years later, the Vespa still The Piaggio Museum’s main attraction represents the Italian way of life! in Pontedera: the Vespa Collection.
LINK n° 1 | www.myitalianlink.com 43 ...... FASHION VESPA
PINUP MODEL AND MOVIE STAR
The role of Vespa in popular culture – not just in Italy but in other countries – can be measured by its presence in hundreds of films, which established it in the collective imagination as the most glamorous and iconic scooter in the world. It began in 1953 with Audrey Hepburn and Gregory Peck in Roman Holiday. The list of internationally famous actresses and actors that would appear in movies or photo shoots on a Vespa is long and illustrious: Raquel Welch, Ursula Andress, Geraldine Chaplin, Joan Collins, Jayne Mansfield, Marcello Mastroianni, John Wayne and more.
3 COMPELLING STATISTICS... 2 In November 1953, the 500,000th Vespa left the plant’s production line, followed by the millionth in June 1956. In 1960 the Vespa passed the two-million mark, reaching 4 million 1 in 1970 before hitting 10 million models sold in 1988! It is a unique phenomenon in the world of two-wheeled motorized vehicles; more than 18 million Vespas have been sold to date. The best-selling model is the authentic 1977 model, the Vespa PX, which sold more than 3 million units.
VESPA FAN CLUBS
The Vespa legend emerged practically at the same time as the scooter itself: from the first days of the wasp in 1946, its fans began gathering to share their passion. The first Vespa Clubs cropped up in Italy and abroad, leading to the creation of the Vespa World Club in 2006 to coincide with the 60th anniversary of the Vespa. Every year, Vespa Clubs from across the planet come together at a major event: Vespa World Days.
A selection of posters advertising Vespa over the past 70 years. |• www.vespa.com 1 • The elegance of the Vespa 946. 2 • Audrey Hepburn and Gregory Peck in Roman Holiday. 3 • The Vespa 4 collection at Piaggio Musuem. 4 • The classic Vespa PX model. LINK n° 1 | www.myitalianlink.com 45 ...... IN THE WORKSHOP OF ERMENEGILDO ZEGNA
ERMENEGILDO ZEGNA CELEBRATES THE 45TH EDITION OF THE MOHAIR TROPHY
The Ermenegildo Zegna Group is now one of the world’s largest users of the finest raw materials, such as wool, cashmere, mohair, vicuna and silk, and is world The Ermenegildo Zegna Group renowned for its leadership in clothing and fine fabrics produced under the label Ermenegildo Zegna and Agnona. leading luxury menswear |• South Africa is the primary producer of top quality mohair and home to the only Angora goat training facility in the world. On February 18th 2016 , Ermenegildo Zegna has once again reaffirmed the significance of the superior quality of raw materials by purchasing the top three winning bales of 2015 and has demonstrated its support for the South African mohair, encouraging producers to deliver the highest standards of kid mohair fibers while adopting the best possible growing processes in a sustainable manner.
LINK n° 1 | www.myitalianlink.com 49 ...... IN THE WORKSHOP OF ERMENEGILDO ZEGNA
PAOLO ZEGNA ERMENEGILDO ZEGNA GROUP ERMENEGILDO ZEGNA AND SAN PATRIGNANO PRESENT ADAM & He has covered various key positions in The Ermenegildo Zegna Group is a EVE BY PETER MARINO the company since joining the Ermenegildo leading luxury menswear brand and Zegna Group in 1981. From 1989 until one of the most renowned businesses in During the Salone del Mobile 2016, today Mr. Zegna has served on the Board Italy. Founded in 1910 in Trivero, in the Ermenegildo Zegna, in collaboration of Directors of Ermenegildo Zegna Holditalia Biella Alps, by the young entrepreneur with San Patrignano, Gian Marco S.p.A, and was appointed Chairman in Ermenegildo, whose vision was to and Letizia Moratti, presented December 2006. ethically create the world’s finest textiles Adam & Eve by Peter Marino, a new through innovation and the sourcing of the chapter of the project Barrique, the noblest fibers directly from their markets third life of wood. Founded in 2012 of origin, the company is managed with the purpose of supporting the today by the fourth generation of the recovering path of the young people Zegna family with Gildo Zegna as CEO. of San Patrignano by breathing new Ermenegildo Zegna celebrated 100 years life into recyclable wood, the project of excellence in 2010. Today there are has grown over time into a permanent 523 Zegna stores (303 company-owned) collection of over 46 pieces, each in over 100 countries around the world. designed by a renowned designer In 2012 the Group launched ZegnArt, or architect and then handcrafted by an independent commitment focused the young people of San Patrignano on international collaboration in the field Design Lab. of visual arts and in February 2014, the Group announced the Ermenegildo Zegna Founder’s Scholarship, a 25-year project named for its founder with an annual investment in education of €1 million.
ERMENEGILDO ZEGNA OPENS reinforcing both the innovative spirit IN SOUTH AFRICA and the brand’s heritage, the boutique leverages the combination of fine Ermenegildo Zegna, opens the doors materials, natural colors and technical of its first store in South Africa in the innovation to envelop the customer Diamond Walk of Sandton City, a within an exquisite shopping experience. thriving luxury shopping destination in The Johannesburg store carries Johannesburg. This new store follows Ermenegildo Zegna’s diverse offerings, the openings in Egypt (2006), Morocco each displayed across different areas For the 2016 edition, the internationally (2012) and Nigeria (2014), and reflects specially designed to create a virtual acclaimed architect Peter Marino the importance of a continued expansion journey through the world of Zegna. created a cabinet named Adam & within the African continent for the Group. Eve, which will enrich the collection Created by Zegna’s in-house architects, Eremengildo Zegna Boutique of items made by the San Patrignano the design is based on the creative (Sandton City Shopping Centre) Carpentry Shop. concept of the global stores developed Diamond Walk, Sandton City U22, Peter Marino has been collaborating by architect Peter Marino. In the best 1609 Johannesburg with the weaving and decoration of tradition and contemporary design, |• www.zegna.com departments of San Patrignano since the 1980s and has now donated his creativity to the project Barrique, the third life of wood, thus renewing his support to the community. The project strenghtens the social and human value of the collaboration between Fondazione Zegna and the community of San Patrignano, which began in 2012 within the weaving department. Hand weaving is one of the old artisanal trades that has been taught in the community for over 30 years and Fondazione Zegna is supporting this workshop by sharing its valued know-how in the field.
LINK n° 1 | www.myitalianlink.com 51 ...... edition to thelocal Welcome LINK n°1 | www.myfrenchlink.com
...... 53 Enel is the world’s leading power company in the generation and distribution of energy, operating in more than 30 countries and in four continents. Enel has a global reach that extends from Europe, to North America, Latin America, Africa and Asia. With more than 61 million customers and a net installed capacity of more than 89 GW. Enel runs 1.9 million kilometres of grid network, supplying the largest customer base of any European energy company.
Enel Green Power is the Enel group company that develops and manages energy generation from renewable sources at a global level with a presence in Europe, Americas, Asia and Africa. Enel Green Power has major global operation in the fi eld of energy generation from renewable sources, with an annual production of 32 TWh and installed capacity of 10,571 MW produced by 710 plants in 16 countries and a generation mix that includes wind, solar, hydro, geothermal and biomass. Enel Green Power RSA is the company dedicated to the development and management of electricity generation from renewable sources in South Africa. Based in Johannesburg, Enel Green Power RSA benefi ts from the Enel group’s synergies and expertise in many areas, especially in wind and solar power. On May 2014 its fi rst photovoltaic power plant was connected to the South African electricity network: the photovoltaic plant has a total capacity of 10 MW and is located in Upington. In 2016 Enel Green Power RSA completed and connected to the grid the Paleisheuwel and Tom Burke Home is where the energy is photovoltaic power plants and the Nojoli wind farm respectively. Enel Green Power RSA has a further 276 MW of projects currently under construction, which Thanks to Enel - a global energy company focused on local solutions - your home will are the Adams (82.5 MW) and Pulida (82.5 MW) photovoltaic power plants and the Gibson Bay always be fi lled with happy energy. (111 MW) wind farm. Moreover, in 2015 Enel was awarded a further fi ve wind projects for a total capacity of 705 MW following the fourth phase of the Renewable Energy Independent Power The introduction of a turnkey solar energy solution called YouPower will put you in control Producer Procurement Program (REIPPPP). Once all these projects are completed, Enel’s total of your supply and consumption and change the way South Africans use energy. capacity in the country will be around 1.2 GW. Enel Energy South Africa is dedicated to providing South African families and businesses with Enel is present in 30 countries across 4 continents, with a total net installed capacity of turnkey energy solutions. Based in Cape Town, Enel Energy South Africa recently launched its 89 gigawatts, 1.9 million km of electricity and gas lines and 61 million customers globally. YouPower solution. YouPower products bring together solar panels, inverters and lithium-ion batteries and will allow consumers and businesses to have seamless energy supply. The YouPower products allow users to manage energy production, consumption as well as home automation services that can be integrated to Enel’s products through the Energy Management System. www.enelenergy.co.za 0800 99 22 33 ...... PORTRAIT TONY CIMATO
Italy is a key country in Europe. Why is What is the role of the Italian Chamber this the case? of Commerce in South Africa? Within the European economy, Italy is famous The Italian Chamber function is twofold, for fashion and technology. Its technical the first is the promotion and networking abilities are very important in Europe, not between SA companies who are interested only for the technology that goes into various in doing business with Italy, the second, is a products, but also for the very advanced hub we create to facilitate Italian companies renewable energies. For instance, Italy interested in investing or doing business has shown very high level engineering skills with South African companies. Basically in the design of solar panels, combined we ease the process. We mostly take care with creativity and innovation. of any business that is generated on a B2B basis. We often receive delegations and The country is a hub for fashion and provide overall assistance in every business design. What are the other attractive field. We are at the service of any Italian assets of the territory? company requiring assistance. Tony Cimato Italy produces fantastic food and its gastronomy is a market leader not only in What are the economic and trade links Europe but in the rest of the world too. From between South Africa and Italy? President of the Italian-South African cheeses, salumi (which are Italian cold meats South Africa exports agricultural harvests predominantly made from pork), to the wide such as fruits to Italy, whereas Italy exports wine production, there is a lot to choose from. technology and automotive products. Chamber of Trade and Industries and Everybody in the world loves Italian food! Therefore, the links between the two countries are based on basic and important export President of Efficient Engineering needs that help in securing trade.
LINK n° 1 | www.myitalianlink.com 57 ...... PORTRAIT TONY CIMATO
What are the goals of the Chamber of Commerce for the year 2016-2017? We often work with delegations, organize B2B and breakfast networking functions during which we establish the needs and offer solutions, in order to assist on the go. We are extremely flexible and adapt ourselves to whatever need, to make ourselves a sustainable entity. What role does the Chamber of achievements of captains of industry, We feel we contribute in adding value to Commerce play for entrepreneurship entrepreneurs but also up and coming any company or entity that wishes to invest in the South African territory? young businessmen, all of whom have or trade in South Africa. We do this in the Today, the Italian community in South an Italian heritage. form of advice in terms of SA business law, Africa is very diverse compared to Although today entrepreneurship is less banking and regulation. South Africa when my parents came to South Africa. common, since the younger generation is the most stable country in Africa and this They used to go to the Italian Club to opts to study, and this has produced Italian-South African Chamber of promotes the gateway to Africa, a starting engage with people of the same culture more professionals that tend to populate Trade and Industries - Johannesburg point to any business wishing to explore and language. This was their way the corporate environment. Therefore, Tel: +27 (0) 11 615 3906 Africa. Therefore,our focus this year is of networking.younger generations are to accommodate this trend, we have Email: [email protected] to showcase our infrastructures and how exploring and travelling more, networking included an award for an Italian person |• www.italcham.co.za we can assist European business in Africa. is done on a more global scale, all with (professional or entrepreneur) who the assistance of social media and emerges for outstanding achievement the internet. This is what ICC promotes. within the community. We create the common ground for This year’s event has been sponsored everybody who wants to deal with Italy by FNB. The Italian community in SA and we are here to facilitate the function. comprised of roughly 70,000 people. We Every year, the Chamber hosts a black are not the biggest but we are one of the tie affair, known as ‘The Business Man of communities who contribute the most. the Year’. This award acknowledges the
LINK n° 1 | www.myitalianlink.com 59 ...... Shopping
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Repro 1505557 Investec Business Cash Solutions 200x270.indd 1 2016/05/31 12:40 PM Must-Have
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Ferrari_CaliforniaT (Driven 210x297) 03-2016.indd 1 2016/03/23 07:05:08 AM ...... PLACE TO BE 10 CORSO COMO
A PLACE, A CONCEPT, A STORY
Back in 1990, Corso Como street was a working class area when Carla Sozzani moved into a former printer’s workshop that she converted to an art gallery. A few months later she opened a bookstore and a small café in the same building, before buying the Renault garage on the street level, which became the boutique: 10 Corso Como was born! Since then, this pioneering complex that fuses architecture, fashion, luxury goods, beauty, art, photography, design, culture and cuisine has become an institution in Milan and has been exported to Japan, Seoul and – most recently – Shanghai.
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SLOW SHOPPING, OR BOHEMIAN CHIC ATTITUDE
When you arrive at 10 Corso Como, you cross an inner courtyard, where a verdant garden and singing birds hint at the good things to come. Take a break at the restaurant-café before or after shopping. With an interior design by American artist Kris Ruhs, who also created the brand’s black and white 1 logo, 10 Corso Como is above all a gathering 10 Corso Como: place that promotes its own lifestyle. The most famous of the Italian concept stores 10 Corso Como, an obligatory destination for trendy Milan residents, was founded in 1990 by Carla Sozzani, the former Editor-in-chief of Vogue Italia. It serves simultaneously as an art gallery, bookstore, 4 restaurant-café and shop, giving pride of place to fashion and 1 • Welcome to 10 Corso Como. 2, 3 & 4 • A lot of space to present the fashion featuring the best work from designers. The best part is that you can designers work. 5 • Art gallery. 5 even sleep there! Come on a virtual tour of an Italian essential.
LINK n° 1 | www.myitalianlink.com 65 ...... 1 2 3
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A STORE STYLED LIKE A MAGAZINE It is surrounded by a bookstore with a highly 1 • A room at the 3Rooms hotel. targeted and thorough inventory of beautiful 2 & 3 • The charming garden. The ground floor is overrun with fashion: works on art, architecture, fashion and design, 4 • One part of 10 Corso Como. high-end or casual, but always trendy, the as well as hip magazines and classic books 5 • The terrace of the 3Rooms hotel. clothing and accessories here represent a by great writers. 6 • Corso Como café restaurant. mix from renowned designers like Azzedine Alaïa, Prada, Christian Louboutin and Manolo Blahnik, as well as newcomers on the rise. BUT THERE’S MORE... Carla Sozzani also develops co-branding campaigns to create one-of-a-kind capsule The sublime roof-top terrace is the store’s collections. The fashion space is sprinkled crowning glory: this intensely soothing spot with beauty and lifestyle corners that sell was recognized by the LIPU (Italian Union for cosmetic creams, fragrances, candles, Bird Protection) as a sanctuary for migratory designer collectibles, gadgets and more. birds, but it also happens to be an ideal place for soaking up the rays on a sunny day! Of course, there’s also the 3 Rooms, a stylish bed THE BEATING HEART OF THE COMPLEX: and breakfast that, as its names suggests, THE ART GALLERY offers three rooms – or, more precisely – three suites. Which means this unusual destination ITALY | Lombardy This space on the second floor is where it is a place where you can eat, drink, see an all began. The Corso Como got its start by exhibit, do your shopping and catch some Z’s! 10 Corso Como, hosting a show by American photographer Corso Como, 10 - 20124 Milano ROSEBANK • PRETORIA • BEDFORDVIEW • DURBAN • CAPE TOWN Louise Dahl-Wolfe (Harper’s Bazaar) and has Tel. : +39 (0)2 29 00 26 74 hosted over 250 shows since its opening. |• www.10corsocomo.com Tel: 0861BBM- www.bbmlaw. LAW co.za GRAVITY
V45 T GRAVITY CS 5N.NR N°1 www.myitalianlink.com 7 €uros • 3rd Quarter 2016 WWW.FRANCK MULLER.COM