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The Newsletter for GELITA Customers #38 July 2016 UPTODATE The Newsletter for GELITA Customers #38 Product innovation GELITA® RXL Advanced – the next generation More on page 3 Editorial Dear Reader, what makes a company the benchmark in its industry? It is the never ceasing dedication and effort, even when impressive records have already been achieved. One example: Over 98.5 % of GELITA’s 25,000 global deliveries per year arrive at our customers on time. GELITA thus significantly exceeds the average delivery reliability of other industrial enterprises. GELITA® RXL gelatine increases the shelf life of gelatine capsules by avoiding undesired crosslinks. Now comes the next innovative leap: The new GELITA® RXL Advanced minimizes the so-called cross-linking effect even with particularly reactive products – and creates new opportunities for GELITA customers. Many doctors have been waiting for this product: GELITA TUFT IT®, the world’s first gelatine fibrillar. With GELITA TUFT-IT®, doctors will be able to stop bleeding more simply, flexibly and efficiently in future, and doctors can provide their patients with better treatment. We are also particularly delighted that we have been awarded with two prestigious prizes. One for excellent brand management, and another for our new image video. The editors of uptodate spoke with We hope you enjoy reading the new uptodate newsletter: Stay tuned! Thomas Muthny, Global VP Material Management/Supply Chain Michael Teppner, Product innovation Global VP Marketing & Communication Interview GELITA AG SHAPEUP™ cuts “Our delivery reliability a fine figure is 98.5 % worldwide.” GELITA “global perspective” The world’s [4] sweet tooth [15] [10] Product innovation On the safe side, thanks to gelatine [8] [12] [6] Applications NEWS Flying high with Double honor NOVOTEC® for GELITA [2] Product innovation GELITA® RXL Advanced – the next generation GELITA has already demonstrated with GELITA® RXL how the durability of gelatine capsules can be significantly increased. Now the company is taking the improvement to the next level with GELITA® RXL Advanced for highly reactive drugs. Hard and soft gelatine capsules this very costly effect. Attempts by the gelatine, contain no additives, and are are the most popular dosage forms pharmaceutical industry to prevent suitable for pharmaceutical and food for prescription and non-prescription this unwanted process with additives applications. medicines as well as for dietary sup- haven’t been met with much approval plements. The neutral tasting capsules so far. New market opportunities are easy to swallow and dissolve for GELITA® RXL Advanced quickly in the gastrointestinal tract. A successful combination Hard capsules are mostly used for GELITA did not rest on this success, powdery agents, while soft capsules GELITA achieved the breakthrough: but continued their research and came are particularly suitable for liquid and The company already launched the RXL up with the whole new product GELITA® paste forms. technology in 2014. One aspect of the RXL Advanced. This innovation mini- patented RXL concept is the controlled mizes the cross-linking effect even in One important sticking point for the adjustment of the molecular weight particularly reactive drugs and dietary pharmaceutical industry in the past: distribution of gelatine during the supplements. As a result, the appli- the long-term stability. production process. GELITA optimally cation range of gelatine capsules is tailors this combination of different once again expanding – presenting the Under extreme storage conditions – gelatine molecules to the customer’s pharmaceutical industry with new a relative humidity of 75 % and a high specific requirements. The RXL technol- chances and market opportunities. temperature of 40° Celsius, for exam- ogy considerably reduces the amount of ple – certain reactive filling materials crosslinking and significantly improves can form water-insoluble cross-links the durability and dissolution of the at the interface between the capsule capsules. These improved qualities/ FURTHER INFORMATION: shell and the product. These cross- features were tested in collaboration Dr Bettina Stöckle links (short: XL) can delay the release with the University of Heidelberg using Phone: +49 (0) 62 71 84-2588 of the drug and reduce shelf life. For a a model system for soft capsules. All [email protected] long time, there was no solution for GELITA® RXL products consist of 100 % [3] Interview with Thomas Muthny, Global VP Material Management/Supply Chain “ Every one of our products is tailor-made.” Thomas Muthny Thomas Muthny has been working at GELITA for 31 years. He graduated at the vocational academy and GELITA with a focus on marketing and controlling in industrial companies. He subsequently continually rose up the career ladder. Nine years ago, Thomas Muthny became Global VP Material Management/ Supply Chain. [4] Every 30 seconds, a truck loaded with gelatine leaves a GELITA plant somewhere in the world. Thomas Muthny, Global VP Material Management/Supply Chain and his team ensure that the right products are produced at the right time in the right place and reach the customers around the globe. Mr Muthny, the value chain is the fact that 90 % of the customers who on other functions. Internally as well, a broad term. What aspects are included opt for direct shipment stick with it. we always maintain a customer-supplier in your responsibility? relationship. Everybody does their bit to My job is to control the global internal What challenges do you expect in your ensure that our products reach the cus- and external gelatine purchases. 25 % of area in the near future? tomer on time and in the desired quality. our global sales volume travels around Globalization will increase. This means We want to satisfy every single customer, the globe as so-called intercompany sales. we need even more flexibility on our including those in our own company. From Germany, for example, we supply shipping routes, which is why we are customers in Asia or Brazil. From the already working on new delivery routes. United States gelatine is shipped to South Complex regulatory requirements make “Our delivery America, and vice versa. GELITA handles this process very demanding. For the over 25,000 deliveries per year. We are new connection between Mexico and reliability is 98.5 % constantly busy coordinating and opti- Australia, for instance, the veterinary worldwide.” mizing all these delivery processes. authorities took nine months to agree on the health certificate. But the fact of the We are also responsible for the daily, short matter is: The more delivery routes that Reliability is one of those values. What and medium term production planning are available to us, the faster we can does it mean in the context of your area? and capacity utilization. GELITA produces compensate shortages and overproduc- And what do you do to further incorpo- 95 % of the products on demand. In tion in the various countries. rate this value? Germany alone, we have 4,000 specifi- Our worldwide delivery performance of cations for our customers. In principle, 98.5 % best demonstrates our reliability. each product is tailor-made. “We are developing This means GELITA exceeds the average on-time delivery of the industry. Despite What do you do to optimize the supply the supply routes of this outstanding result, we regularly chains? tomorrow today.” request feedback from our customers and Where possible, we are trying to switch our colleagues in the company. We have to direct shipments. One example: Instead regular exchanges and give each other of delivering gelatine from Brazil to The requirements for our raw materials feedback. There is always room for im- Germany and stocking it here for a client are becoming stricter as well, for exam- provement, even if they are incremental. in Spain, the customer orders directly ple, with respect to halal and kosher. from GELITA Brazil. This cuts time and More and more people want to know the Does reliability have the same signifi- costs, allowing us to sell the gelatine at a origin of the raw materials used in pro- cance in all cultures? How do you deal lower price. We also reduce freight routes duction. This traceability, which is no with differences? and storage costs, and improve the CO2 longer an issue in Europe and the US Every culture has its own peculiarities balance. This creates a win-win situation since the BSE crisis in 2000, is now in- and interprets reliability in a different way. and contributes to sustainability. Inter- creasingly required in South America and It would be presumptuous, for example, nally we are constantly working on stan- Asia Pacific. This means a considerably to impose the German way of doing dardizing processes and optimizing the higher effort for us along the entire business on other countries. We need to floor-to-floor times of the individual value chain. recognize the local differences and deal production steps. with them. Your team consists of over 100 em- How do your customers react? ployees from all over the world. What What do you like about your job at The customers need to adapt their plan- do you expect of each team member? GELITA? ning and order earlier, of course, because That the values GELITA has committed to The internationality: In the morning I delivery times are longer. Our customers are filled with life. Attitude and passion deal with Asia, at midday with Europe, are mostly large, multi-national compa- are very important characteristics and and in the afternoon with North, Central nies. It shouldn’t pose a problem for requirements because they cannot be and South America. But above all, nothing them. Proof that it works is provided by taught or learned. Every function depends is routine. Work is never boring at GELITA. [5] Product innovation On the safe side – thanks to gelatine GELITA® gelatine has been considered a versatile and indispensable excipient in the pharmaceutical industry for years.
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