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GELITA Gelatine for Art Casting January 2014 UPTODATE The Newsletter for GELITA Customers #33 Applications GELITA Gelatine for art casting Editorial Dear Reader, GELITA constantly brings new and innovative products into the market. However, how does our company manage to generate and promote such good ideas? And what makes a good idea an innovation? With these questions we have interviewed Hans-Ulrich Frech, Global Vice President Business Unit Collagen Peptides, Health & Nutrition, Medical and Dr. Alexander Raab, Global Vice President Business Unit Gelatine. What we can be said is: stringent checking is a principal component. More on this topic in the interview. The new product NOVOTEC® CL800 is a prime example of innovation by GELITA. The functional proteins in NOVOTEC® CL800 can be substituted for mineral oils in cooling lubricants, rendering these sustainable, more effective and less harmful to health. The demand for animal foods is increasing – as is the mindfulness of owners to do everything possible for the health of their beloved pets. GELITA has recognized this trend and has consequently developed a new dog food: PETAGILE®. The Bioactive Collagen Peptides® it contains counteract degenerative arthritis of their joints as well as significantly providing relief from symptoms. Further examples of GELITA innovations: The uptodate newsletter is now available The editors of uptodate interviewed on-line, under www.gelita-online.com, with all articles in English, German, Hans-Ulrich Frech and Dr. Alexander Portuguese and Spanish – plus additional pictures and videos. Thus, in the Raab, GELITA AG future, you will be able to access past articles. We wish you good reading! Michael Teppner, Interview Global Vice President Marketing & Communication ”Why are we concen - GELITA AG trating on innovation? Because we want to grow!” Technical Innovation Cool proteins – NOVOTEC® CL800 Social commitment The GELITA [8] [4] [3] Trail Marathon GELITA worldwide GELITA plants [12] [10] in USA Applications New product Pure artistry! PETAGILE® for Ballistic gelatine from GELITA in artistic casting [14] man’s best friend [2] Piston rods lubricated with NOVOTEC® CL800. Technical innovation Cool proteins NOVOTEC® CL800 is not just a product with properties that make it ideal as a cooling lubricant; it is also one of the best examples of GELITA’s innovative culture. Where to begin? Perhaps mineral oil, a sort of oily smog is clean and need not be subjected to in metal-processing companies who created that workers are exposed as much costly subsequent processing wish to use sustainable, healthy to which is very harmful to health. to remove residues. In introducing cooling lubricants? With the GELITA As metal tends to heat up during NOVOTEC® CL800, GELITA is able researchers who have recognized processing, water is used to cool it to make reference to the coolant the all-powerful abilities of certain down. However, a lubricant is also formulations developed in its own functional proteins? Or in the GELITA required - oil. The disadvantage: The workshops as “proof of concept”. workshops where highly ambitious said combination is actually counter- Suggestions for improvement were engineers helped to develop cooling productive as the oil film formed provided by the GELITA workshops in lubricant formulations based on actually prevents proper cooling. Eberbach, Minden and Memmingen. NOVOTEC® CL800? With the help of GELITA‘s Material Well cooled but clean Management, the collected data was “NOVOTEC® CL800 has performed utilized to define the requirements exceptionally well as a coolant lubri- GELITA, in cooperation with a well- and specifications of NOVOTEC® cant”, explains Dr. Matthias Reih- known automobile parts manufac- CL800. Currently, a number of cooling mann, Manager Photo/Technical turer and the vocational college TFS lubricant manufacturers are testing Applications and Sales at GELITA. Eberbach in Germany, has developed a NOVOTEC® CL800 in their products – “And it is also a very good example product that can be substituted for in close cooperation with the experts of the vitality of our company values.” mineral oil in cooling lubricants: at GELITA. Volker Sigmund, Head of NOVOTEC® CL800. In this way, it also Maintenance at Eberbach, is certainly Patented NOVOTEC® CL800 is de- fulfills several functions, e.g. not satisfied. “The main advantages are signed as a substitute for mineral oil only is the product sustainable and quite obvious: NOVOTEC® CL800 is components in cooling lubricants completely harmless to health, it odor-neutral, biologically degradable, where these have proven not to be as also improves the cooling process forms no problematic oil film on the sustainable as desired. In Germany significantly. “Our proteins interact surface of the part being processed – alone, the consumption of water- excellently with metal surfaces”, and provides the same cooling per- miscible coolant concentrates per year explained Dr. Reihmann. “In this way, formance. A truly clean solution.” is around 70,000 tons. Processing and no oil is required for lubrication and disposal are correspondingly costly. only a little heat is generated.” FURTHER INFORMATION FROM: Dr. Matthias Reihmann In addition, when working with such An additional benefit is that the Telephone: +49 (0) 6271 84-2538 conventional lubricants based on metal parts being processed remain [email protected] [3] Interview “Innovation is the central theme of our company.” Since 2010, GELITA has been focusing more on the topic of innovation than ever before. Hans-Ulrich Frech and Dr. Alexander Raab explain just how they promote creativity, what role spaghetti plays and how customers can benefit from GELITA’s new innovation culture. Mr. Frech, Dr. Raab, how im- means a specific topic becomes part of able innovation projects within the portant is innovation at GELITA? the culture if all involved are allowed to company in a so-called stage-gate Dr. Raab: Very important. Innovation participate. This in turn means that process. This demonstrated to our means creativity, vitality and a willing- even the tiniest of ideas should be the people that we in fact had the necessary ness to change. However, it also means subject of evaluation. structures for implementing ideas. This living with some degree of risk and un- created trust in the practical implemen- certainty. Only hard work and discipline “Only those who can think tation of the GELITA innovation culture can bring about success. For these system. reasons, it is practically a necessity for globally and are open for new ideas can enrich GELITA to be innovative as part of its “GELITA should continually culture. themselves.” Frech: The topic of innovation is an- be receptive to everything chored in our entire company planning, How do you differentiate between connected with innovation in our vision and in our values. One of improvement and innovation? culture.” the reasons for our employee survey at Dr. Raab: This is indeed quite a challenge the beginning of 2012 was to confirm because both can create significant Which structural changes were made this. values. GELITA thus decided to promote within the company? both idea management and innovation Dr. Raab: Our employees should not What did the survey bring in terms of management. In both cases we start primarily be involved with the innova- findings? with an idea: if this idea has the poten- tion processes but more the content. Dr. Raab: Innovation is seen as the tial for a new product, a new application, Our so-called Innovation Champions, greatest opportunity for not only the a new process or a new market, it people trained in the innovation pro- company, but also for individual members. becomes an innovation. By process, cess, provide support to the Project It is thus a very good basis for develop- however, we don’t just mean the manu- Leaders and liase closely with the Idea ing such an innovation culture. However, facturing process; it also includes other Navigators. Their job is to generate we did learn that the term innovation areas such as administration and finance the production of ideas, evaluate and will have to be more precisely defined. and even new business models. All have allocate them either to improvement the same common goal: they should or innovation. If the criteria are ful- How have you approached this? contribute to profits. filled for innovation, the stage-gate Dr. Raab: Our goal is to establish such an process is started. Within this formal innovation culture worldwide within What were the first steps in building framework, the Gate Decision Board, GELITA in a viable form. All the processes up a GELITA innovation culture? to which our CEO Dr. Konert belongs, and definitions must help people to Frech: We began with innovation man- evaluates the project presented by the achieve this goal. In concrete terms, this agement. First, we established all avail- Project Leader. [4] Hans-Ulrich Frech, Business Engineer and Global Vice President Business Unit Collagen Peptides, Health & Nutrition, Medical, has been with GELITA for four years. Before that, he spent 18 years with the Südzucker Group. Dr. Alexander Raab, chemist and Global Vice President Business Unit Gelatine, joined GELITA in 1993. Having held various positions in photography and sales, he has been responsible for Business Area Gelatine since 2010. Mr. Frech and Dr. Raab jointly head the Research and Business Development Unit. [5] Interview Frech: This quite clearly shows just how company goals. This was a considerable How do our customers benefit
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