OCTOBER- 1922 e Gui PICTURES RELEASED BETWEEN MARCH 1, 1922 SEPTEMBER 1, 1922 See MOTION PICTURE NEWS WEEKLV EDITION Current Releases ~4nqeies 729 Seventh. ^Avenue, J '~'caqo THE SATURDAY EVENING POST ;/#*. ip» WARNER BROTHERS Prosoni LITTLE tew / I AROUND THE CORNER Seven Great Pidures from Seven Great i MOTION PICTURE NEWS BOOKING GUIDE Published by MOTION PICTURE NEWS, Inc. William A. Johnston, E. Kendall Gillett, President Treasurer J. S. Dickerson Fred J. Beecroft, Managing Editor Advertising Manager BOOKING GUIDE RAYMOND E. GALLAGHER, Editor HOME OFFICE 729 7th Ave., New York, N. Y. 'Phone: BRYANT 9360 CHICAGO OFFICE 752 South Wabash Avenue 'Phone: HARRISON 7667 L. H. MASON, Representative LOS ANGELES OFFICE 616 Hollywood Security Building 'Phone: HOLLYWOOD 3568 J. C. JESSEN, Representative Copyright 1922, by Motion Picture News, Inc. 1IIII1IIII11II11IIII1II111M — A Step Forward This is the third issue of the MOTION PICTURE NEWS BOOKING GUIDE. It is offered to the industry as a step forward in Motion Pic- ture Trade Paper Publishing. The Trade Paper—MOTION PICTURE NEWS—is the link between the Production and Distributing end of our industry and the Exhibition end. The NEWS is the recognized channel of communication. Here is a neutral organ carrying the messages and announce- ments of the industry from one branch to the other. It is a channel the value of which cannot be overestimated. The distributors need it—must have it—yet they do not use it with full intelligence. The theatre man could not be without it, else how can he keep abreast of the doings in the industry ? Not through the mails. This method is used now to an extent where the material mailed is seldom opened and almost never read. The shortcoming of the NEWS has been that in many cases the weekly edition was of use only while it was current. Refer- ences to back issues was next to impossible, yet 90% of the Theatre Owners of the country exploit and exhibit pictures from a month to two years after they have been reviewed in the NEWS. The Trade Paper therefore was of little value unless indexed each week by the Theatre Man. This was the case up to 18 months ago. NOW you have this volume—the NEWS BOOKING GUIDE —an index to your file of the NEWS. Book a picture two years after release—look it up in the BOOKING GUIDE— refer back to the references in the various issues of the NEWS and you have- REVIEWS — EXPLOITATION — PRODUCERS AD- VERTISING - PERCENTAGE VALUE THEATRE COMMENTS, etc., on EVERY PICTURE released. File the NEWS each week and use the GUIDE. •I n « GENERAL INDEX TO COMPANIES AND DEPARTMENTS Pictures Listed Page ... T . 103 103 A c c*r* o i 1 1 p c\ T?\r<i~ zi t \ f\i~i n \ TH ot 11 r^c T11/* 103 \ vwaii T^ilm (~^n vnr\ T*ii 1"i r»n 106 AT T "RnrnQiflo C* TK f y TTilm SIjiIpq Pornnrn tinii 106 *Pq ct C*f\s\ at T^T*nfl oi~i ati «a 106 TT!*1 n r»5i ti nrm 1 TTilm T^ypVi a n p^p^ Tnr* 106 Tilnnitr Piptnrps: Prtrnnm tinn TT.Ynnvt* QTiH T tyi a f t" TTiIiti Pnmn'i ti v , , 106 f 1 <lrv Piirflnirtiint)"_" . TTflmniTi vPrs-T-n . Pin 1 . f^nm t . A.' CX L1LKJ A. -1<X I i el 0 > ^ Cll ClJJ Li 11 . Uo J CL O X\ t V^V/X^J. A 106 . , , . 107 Film Booking' Offices of \mericci . 107 Pliil rinlH«itnnp "Prnrl npfirkti (Jolflwvn T-M prn vp<a Onmo v.n t i 1 1 n 108 George Hamilton Inc 108 W W T-Tnrl k"i n win PnrnnfAti^Ti Houdini Pictures Corporation , 112 Joan Film Sales Co Inc Lee-Bradfoxd Corporation Aletro Pictures Corporation Patlie Exchange Inc Prizma Inc Selznick Pictures Corporation ( Select ) 113 113 120 . 120 ion Box Office Reports In Percentages . .Pages 121-124 . Page 90 . Pages 91-97 " " " —Dramas Pages 86-90 " " " —Miscellaneous , , . Pages 98-100 . .Pages 37-57-87-101 . .Pages 127-131 Pages 132-157 No. 3 MOTION PICTURE NEWS BOOKING GUIDE Oct. 1922 — THE BOOKING GUIDE VOL. Ill Its Arrangement and How to Use It It Is Cross-indexed -Found on Page Five, is a key to the General Index general make-up of the GUIDE, giving the pages on which the various organ- izations, together with their products and classifications, are to be found. It also gives the page numbers of the special departments. -Are listed alphabetically according to Feature Subjects titles regardless of producing or dis- tributing companies. If you are sure of the title, refer to the list, using the first letter of the title as a guide. If you are not sure of the title and are certain of the distributing company, refer to the General Index to find out the location of the Company List ; read over the subjects listed and in most cases a similarity to what you have in mind will suggest the picture you are after. -Are arranged under group headings Short Length Comedies, Serials, Scenics, Short Length Dramas and News Reels are to Subjects be found under their respective classi- fications. Under the series heading is given the individual titles and other information. - These numerals refer to the issue and Reference Figures page on which the articles appear in the regular issue of Motion Picture News. They furnish exploitation ideas that have been tried out and proven successful for other theatre-owners. They can be adapted to your locality. Chart —This Section is made up of reports Percentage from exhibitors who have run the re- leases listed and tells the Entertain- ment and Box-Office value of each subject shown. Theatre Equipment —A Department devoted to the Technical end of theatre operation. Helpful sug- gestions in meeting perplexing prob- Section lems in conducting your theatre. —Drawn up by weeks so that a proper Weekly Booking Chart record may be kept of current and future bookings. File the News and Use the Guide 6 MOTION PICTURE NEWS BOOKING GUIDE A — ACROSS THE CONTINENT. Produced by Famous Players-Lasky. Distributed by Paramount. Released June 4, 1922. Star, Wallace Reid. Director, Philip E. Rosen. Length, 5,502 feet. Synopsis: Treats of flivver manufacturer's son who rebels against parental influence and leaves employment. Finds romance with rival car manufacturer's daughter—and takes a motor hike across country with her and relatives. Youth learns that her father maintains his cross-country record through des- perate measures whenever any other manufacturer attempts to lower it. Enters a race and wins against many obstacles. Another of star's automobile stories. References: Reviewed issue May 6, 1922, page 2592. First run showings, pg. 2563, May 6; 2684. May 13; 2834, May 20; 3047-8, June 3; 3131, June 10; 3234-5-6, June 17; 3329-30-31, June 24; 46, July 1; 167, July 8; 347, July 22; 874, Aug. 19, 1922. Advertising: Pages 458, Jan. 14; 1788. Mar. 25; 2129, 2131, Apr. 15; 2247, Apr. 22; 2621, May 13; 2905, May 27, 1922. Lobby Displays: Pages 722, Aug, 12; 1141, Sept. 2, 1922. Exploitation: Pages 3241, June 17; 173, July 8; 355, July 22; 623, 626, Aug. 5; 722, 724, Aug. 12; 1015-6, Aug. 26; 1143, Sept. 2; 1262, 1266, Sept. 9; 1375, Sept. 16, 1922. Newspaper Displays: Pages 3045, June 3; 168, July 8, 1922. AFRAID TO FIGHT. Produced and distributed by Universal. Released July 24, 1922. Star, Frank Mayo. Director, William Worthington. Length, 4,429 feet. Synopsis: A comedy-drama. Rural atmosphere. A story of an A. E. F. veteran, who returning home, unable to find work, enters the prize-ring and earns the money to pay for operation on crippled sister. Beginning of picture shows him as a gas victim. Prize-fight promoter sends him to mountains to regain health and prepare for fight. Here he meets and falls in love with girl. Town bully horsewhips him in front of her, but he will not fight on account of doctor's orders not to do so. The big fight comes off, hero wins, goes back to mountains and whips bully. Reclaims girl's regard and starts life anew. References: Reviewed Issue July 29, 1922, page 560. First run showings, pg, 716-7, Aug. 12, 1922. 7 8 MOTION PICTURE NEWS AFTER SIX DAYS. Produced by Armando Vay. Distributed by Weiss Bros.- Artclass Pictures Corp. Released Aug. 31, 1922. Director, Antonio Pierro Gariazzo. Length, 11 reels. Synopsis: Biblical spectacle, depicting story of the Old Testament, begin- ning with Adam and Eve in the Garden of Eden and ending with the Songs of Solomon. The story of Cain and Abel, the building of the Ark, Tower of Babel, destruction of Sodom and Gomorrah, story of Joseph and his brethren, are among the incidents portrayed. Many of the scent's were taken in the Sahara desert. Babylonia. Mesopotamia, Egypt and Palestine. Customs and manners of Biblical times are shown. ALIAS JULIUS CAESAR. Produced by Charles Ray Productions. Distributed by Associated First National. Released July, 1922. Star, Charles Ray. Di- rector, Charles Ray. Length, 6,131 feet. Synopsis: A comedy in which most of action centers around a country club. Deals with a society youth who is the victim of a practical .joke, who goes to jail because he is thought :> lunatic for going around draped In bath-curtains in jail, meets a thief, who takes him, willy-nilly, into partnership. They make their escape by a clever ruse, and for awhile, they keep things going strong with excitement at a society function by the thief's attempt to swipe all the jewels at the party and the hero's desperate efforts to return them.