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amfAR Annual Events

Photography courtesy of Kevin Tachman and WireImage Table of Contents amfAR Annual Events...... 4 amfAR Gala...... 8 amfAR ...... 12 Cinema Against AIDS ...... 16 amfAR Milano ...... 20 TWO x TWO for AIDS and Art ...... 24 The Inspiration Series ...... 28 Inspiration São Paulo...... 30 Inspiration New York...... 34 Inspiration ...... 38 generationCURE ...... 42 A Star-Studded Cast ...... 46 The Company We Keep ...... 48 Press Coverage ...... 50 Social Media...... 54

2 3 amfAR Annual Events amfAR, The Foundation for AIDS Research, is recognized around the world as one of the leading nonprofit organizations dedicated to the fight against HIV/AIDS. Its fundraising events receive regular global media coverage and are attended by the most prominent and influential members of the entertainment, fashion, business, and art communities. amfAR’s ability to fund groundbreaking, cure-focused research is due in large part to the money it raises through its many benefit events. Be it small cocktail receptions, art auctions, or international galas, amfAR events play a critically important role in raising funds to support innovative research programs and build HIV/ AIDS awareness domestically and abroad.

4 5 6 7 amfAR New York Gala This high-visibility annual event kicks off New York Fashion Week and honors leading public gures who have made important contributions to the ght against AIDS. The gala attracts leaders from the worlds of fashion, business, entertainment, and the arts.To date, the amfAR New York Gala has raised more than $15 million for amfAR’s life-saving research.

Memorable Moments

 Honored at the 2015 Gala, amfAR Trustee ’s acceptance speech was a tour de force that riveted the 800-strong crowd. made the award presentation.

 During the 2014 gala, Liam Neeson made a surprise appearance to present amfAR’s Award of courage to and Joely Richardson.  In 2013 amfAR Chairman was presented with amfAR’s Award of Courage by New York Governor . amfAR Ambassador Janet Jackson and long-time amfAR supporter were also honored.

 The 2011 Gala featured a moving tribute to amfAR Founding International Chairman Dame delivered by Sir . President Bill Clinton and amfAR Founding Chairman Dr. Mathilde Krim were also honored.

 Another highlight of 2011 was a historic reunion performance of “That’s What Friends Are For” by the original artists: Sir Elton John, Gladys Knight, Dionne Warwick, and Stevie Wonder.

 In 2010, Lady Gaga electri ed the crowd with her performance at a Terence Koh-designed piano embellished with crushed pearls and M•A•C cosmetics.

Past Honorees , Clive Davis, Sir Elton John and David Furnish, Richard Gere, Whoopi Goldberg, Donna Karan, Patti LaBelle, Liza Minnelli, Natasha Richardson, Bill Roedy/MTV Networks, Carine Roitfeld, Diane von Fürstenberg, , and many others.

Total Media Impressions: 3.5 Billion Total Social Media Impressions: 35.1 Million Total Media Value: $2 Million For more information about the New York Gala please click here

8 9 10 11 amfAR Hong Kong amfAR’s inaugural Hong Kong gala, held in March 2015, was a resounding success. Hong Kong-based actress and amfAR Ambassador Michelle Yeoh received special recognition for her exceptional contributions to the global ght against AIDS. Gwyneth Paltrow served as Honorary Chair and Event Co-Chairs included Victoria Beckham, Kate Moss, and , among others. Leading Hong Kong businesswoman and philanthropist Pansy Ho chaired the event, which raised more than $4 million for amfAR’s lifesaving work.

The evening featured an outstanding performance by Robin Thicke and a spirited live auction conducted by legendary auctioneer Simon de Pury.

Memorable Moments

 Longtime amfAR supporter Leonardo DiCaprio donated a surprise auction lot—two seats at his personal table at the Leonardo DiCaprio Foundation Gala in St. Tropez in July, plus an invitation to relax on his yacht the following day. After a lively round of bidding, four different guests offered $250,000 each, for a total of $1 million.

 A hauntingly beautiful oil painting, titled Friend, by renowned Chinese artist Jia Aili spurred a frenetic round of bidding, which quickly soared to a sale price of $550,000.

 Robin Thicke rounded out the evening, getting on their feet with his chart-topping hits “Blurred Lines,” “Give It To You,” and “Magic,” and a rendition of ’s “Rock With You.”

Among the Guests Victoria Beckham, Naomi Campbell, Silas Chou, Kenneth Cole, Pansy Ho, Kate Moss, Gwyneth Paltrow, Sir David Tang, Robin Thicke, and Michelle Yeoh

Total Media Impressions: 4.7 Billion Total Social Media Impressions: 75.8 Million Total Media Value: $1.87 Million For more information about amfAR Hong Kong please click here

12 13 14 15 Cinema Against AIDS Over the years, Cinema Against AIDS has become one of the most celebrated and consistently successful charitable events in the world and the most eagerly anticipated event held during the Cannes International Film Festival. The evening’s live auction is famous for the impromptu participation of celebrities and one-of-a- kind auction lots. Since amfAR Founding International Chairman Dame Elizabeth Taylor hosted the rst Cinema Against AIDS in 1993, these signature amfAR bene ts have generated more than $140 million and have played a pivotal role in focusing attention on the ght against AIDS Past events have been chaired by amfAR Global Fundraising Chairman , President Bill Clinton, Demi Moore, Sir Elton John, and , among many others. Guests include many of the celebrities and personalities associated with the lm festival.

Memorable Moments

 A stunning gilded woolly mammoth skeleton by Damien Hirst fetched a record $15 million in the 2014 live auction.

 A 2013 highlight was a dazzling “Ultimate Gold Collection Fashion Show” curated by Carine Roitfeld.

 In 2008 Madonna auctioned off a one-of-a- kind alligator bag personally designed by , spicing it up with items from her own purse.

 A lucky bidder in 2007 won a kiss from George Clooney.

 amfAR Global Fundraising Chairman Sharon Stone danced along to an impromptu performance by Sir Elton John and Ringo Starr at the 1998 event.

Past Performers Dame Shirley Bassey, Mary J. Blige, Boy George, , Duran Duran, fun., Elton John, Katy B, Annie Lennox, , and Gwen Stefani, among many others.

Total Media Impressions: 18.3 Billion Total Social Media Impressions: 525 Million Total Media Value: $10 Million For more information about the Cinema Against AIDS gala please click here

16 17 18 19 amfAR Milano The Italian fashion community has long been exemplary in its support of amfAR, with its fashion houses and designers underwriting and leading many of the Foundation’s most successful fundraising efforts. Since the rst amfAR Milano in 2009, the annual black-tie event, held during Fashion Week, has raised more than $7 million. Memorable Moments  wrapped up the 2014 auction by announcing a surprise item—a promotional poster of ’ 1981 album Nightclubbing that was signed by Jones herself backstage shortly before it was auctioned off.

 amfAR’s Global Fundraising Chairman Sharon Stone led a spirited auction at the 2012 event.  In a 2011 highlight, Raphael Saadiq invited Grammy Award-winning artist to join him on stage to perform the song “My Cherie Amour.”  President Bill Clinton’s Yamaha alto saxaphone fetched 100,000 Euros in the 2010 live auction. Past Performers Katy B, Simona Bencini, Anna Calvi, Grace Jones, Cheyenne Jackson, Leona Lewis, Theophilus London, Dita Von Teese, and Rufus Wainwright, among many others.

Among the Guests Stefano Accorsi, , Giovanna Battaglia, Robeto and Eva Cavalli, Coco Brandolini D’Adda, Rosario Dawson, , , Pierfrancesco Favino, Carlo Fendi, Silvia Venturini Fendi, Livia Firth, , Madalina Ghenea, Dree Hemingway, Heidi Klum, , Margherita Missoni, Teresa Missoni, Martina Mondadori, Mia Moretti, Mark Ronson, , amfAR Global Fundraising Chairman Sharon Stone, Diane von Fürstenberg, Anne Vyalitsyna, Lindsey Wixson, and many others.

Total Media Impressions: 6 Billion Total Social Media Impressions: 146 Million Total Media Value: $3.9 Million For more information about the amfAR Milano gala please click here

20 21 22 23 TWO x TWO for AIDS and Art This spectacular gala dinner and art auction jointly benefits amfAR and the Museum of Art (DMA). Hosted every year by Cindy and Howard Rachofsky at their Richard Meier-designed home, The Rachofsky House, TWO x TWO for AIDS and Art draws prominent artists, art collectors, and philanthropists from around the world. Initially held on a single evening, TWO x TWO’s enormous success has caused it to evolve into a weeklong series of events. Typically selling out months in advance, the gala features a seated dinner for 500 guests and both live and silent auctions of major works of contemporary art and unique luxury items. Thanks to the phenomenal support of the art community, TWO x TWO has raised more than $52 million in support of amfAR’s AIDS research initiatives and the DMA’s contemporary art acquisition program. It has become amfAR’s largest fundraiser in the and 2015 will mark its 17th year.

Past Performers Alan Cumming, Taylor Dayne, CeeLo Green, Cheyenne Jackson, Gladys Knight, Patti LaBelle, Barry Manilow, Liza Minnelli, Dita Von Teese, and many others. Among the Guests Erykah Badu, Harry Belafonte, John Benjamin Hickey, , Shirley MacLaine, Natasha Richardson, amfAR Global Fundraising Chairman Sharon Stone, Stanley Tucci, , and Diane von Fürstenberg, among many others. Honorees TWO x TWO honors a leading artist each year with amfAR’s Award of Excellence for Artistic Contributions to the Fight Against AIDS. Past honorees include Cecily Brown, Peter Doig, Tom Friedman, April Gornik, Mark Grotjahn, Wade Guyton, Jim Hodges, Elizabeth Peyton, Richard Phillips, Robert Rauschenberg, Ed Ruscha, Julian Schnabel, Joel Shapiro, Luc Tuymans, and Christopher Wool.

Total Media Impressions: 10.3 Million Total Media Value: $2 Million

For more information about the TWO x TWO for AIDS and Art gala please click here

24 25 26 27 The Inspiration Series amfAR and Josh Wood Productions launched the Inspiration Series in 2010 to celebrate fashion and style while raising funds for the Foundation’s lifesaving AIDS research programs. Each year features a different design “Inspiration” theme. Since its inception, Inspiration galas have been held in New York, Los Angeles, , São Paulo, , Toronto, and Miami. Participants and honorees have included Ricky Martin, amfAR Global Fundraising Chairman Sharon Stone, Sandra Bullock, , Heidi Klum, , Francisco Costa, Fergie, Claire Danes, , Sofia Coppola, and International. Inspiration events have featured dazzling performances by top recording artists such as Grace Jones, , Liza Minnelli, Sinéad O’Connor, Debbie Harry, Courtney Love, Dita Von Teese, Scissor Sisters, and Cyndi Lauper. To date, the Inspiration Series has raised nearly $20 million to benefit amfAR.

Total Media Impressions: 15.9 Billion Total Social Media Impressions: 798 Million Total Media Value: $10.4 Million

For more information about the Inspiration Series please click here

28 29 Inspiration São Paulo Inspiration Gala São Paulo is amfAR’s signature South American event, and it is regularly attended by fashion, arts, and business luminaries from both and the U.S. Past speakers and presenters have included Naomi Campbell, Claire Danes, Josh Duhamel, Deborah Harry, Kate Moss, and amfAR Global Fundraising Chairman Sharon Stone.

Memorable Moments

 The 2014 gala featured a heartfelt tribute to Nizan Guanaes, one of Brazil’s leading communications entrepreneurs, and Donata Meirelles, style director of Vogue Brasil, and culminated in a high-octane performance by nine-time Grammy Award-winning superstar, Mary J. Blige.

 In 2013, soccer legend Pelé was presented with the Humanitarian Award and pop star Fergie received the Award of Inspiration.

 The evening’s performers included Gilberto Gil, one of Brazil’s most inuential and celebrated musicians, and acclaimed samba artist Seu Jorge.

 In a highlight of the 2012 auction, amfAR Global Fundraising Chairman Sharon Stone put Debbie Harry on the auction block, and guests pledged a collective $100,000 for the chance to hear the beloved Blondie singer perform. Ms. Harry treated the crowd to an impromptu a capella version of her hit “Heart of Glass.”  Jennifer Hudson gave a rousing performance at the 2011 event, and Brazilian singer and actress Preta Gil closed the night with an appearance that had guests dancing late into the night.

Among the Guests , Naomi Campbell, Andrea Dellal, Isabeli Fontana, , Alexandre Herchcovitch, Grace Jones, Karolina Kurkova, Kate Moss, , Sabrina Sato, Mario Testino, Dita Von Teese, and many others.

Total Media Impressions: 10.5 Million Total Social Media Impressions: 230 Million Total Media Value: $2.2 Million

For more information about the Inspiration São Paulo Gala please click here

30 31 32 33 Inspiration New York Each year, the Inspiration Gala New York features a runway show presenting custom-made looks from the world’s top menswear designers, including Alexander McQueen, Marc Jacobs, Michael Kors, , and many more.

Past honorees include Alan Cumming, Robert Duffy and Marc Jacobs International, Fergie, James Franco, , HBO/Michael Lombardo, Michael Kors, Ricky Martin, Jennifer Lopez, and Valentino. The gala features live and silent auctions of exquisite items, and a thrilling runway show.

Memorable Moments

 Sarah Jessica Parker and Fergie presented amfAR’s Award of Inspiration at the 2014 event, hosted by Josh Duhamel.

 In a highlight of the 2013 auction, Jennifer Lopez created an impromptu lot by offering a chance to accompany her when she received her star on the Hollywood Walk of Fame, as well as a future date with her on the red carpet.

 During the 2012 fashion show, Olympic gold medalist and devoted AIDS activist Greg Louganis made a special appearance, modeling a suit.

Presenters and Performers Matt Bomer, Estelle, Cheyenne Jackson, Carly Rae Jepsen, Heidi Klum, Courtney Love, Rose McGowan, Liza Minnelli, New Order, Sarah Jessica Parker, Kelly Rowland, Hilary Swank, and Scissor Sisters.

Among the Guests Lance Bass, Larry Boland, Roberto Bolle, Andy Cohen, amfAR Chairman Kenneth Cole, M•A•C AIDS Fund Chairman John Demsey, Simon Doonan, Iman, Ke$ha, Judith Light, Sean Patterson, Zachary Quinto, Zoe Saldana, Rufus Wainwright, and , among many others.

Total Media Impressions: 5.7 Billion Total Social Media Impressions: 128.7 Million Total Media Value: $2.5 Million

For more information about the Inspiration New York Gala please click here

34 35 36 37 Inspiration Los Angeles The Inspiration Gala Los Angeles draws some of the biggest names in entertainment. The past Los Angeles events have been hosted by Gwyneth Paltrow, Kylie Minogue, Andy Cohen, and Chelsea Handler.

Memorable Moments  Rihanna presented with the 2014 Award of Inspiration, praising his “creative genius, leadership, integrity, and generosity.”  The 2014 event was bookended with surprise performances by Chris Martin and Jonny Buckland of Coldplay and the legendary Diana Ross.  Katy Perry closed out the 2012 event with a stunning acoustic set of her most beloved hits. One lucky guest also walked away with the ultimate souvenir during the live auction when Perry donated an autographed guitar. She also offered to take the winner and his or her friends out for a night at the Abbey as part of the auction package, which sold for $32,000.  In 2011 Sandra Bullock delivered a poignant and heartfelt tribute to amfAR’s Founding International Chairman Dame Elizabeth Taylor. Ms. Bullock presented amfAR’s Award of Courage to Dame Elizabeth’s grandson Quinn Tivey, who accepted on behalf of the Taylor family. Performers Coldplay’s Chris Martin and Jonny Buckland, Debbie Harry, Courtney Love, Sinéad O’Connor, Katy Perry, Diana Ross, and Dita Von Teese.

Among the Guests Natasha Alam, Gabriel Aubry, Neil Barrett, Garcelle Beauvais, Natasha Beding eld, Selma Blair, Adrien Brody, Dean and Dan Caten, Miley Cyrus, Larry David, Paolo Diacci, Josh Duhamel, Estelle, , Colin Farrell, Brad Goreski, , Kirsty Hume, Ali Larter, Donovan Leitch, Anthony Mackie, Mia Maestro, Lorenzo Martone, Rose McGowan, Sean Penn, amfAR Global Fundraising Chairman Sharon Stone, Justin Timberlake, and many more.

Total Media Impressions: 10.2 Billion Total Social Media Impressions: 439 Million Total Media Value: $5.4 Million

For more information about the Inspiration Los Angeles Gala please click here

38 39 40 41 generationCURE

In the fall of 2011, a small group of young professionals from the fields of finance, art, media, fashion, and entertainment came together to form generationCURE. generationCURE founder and amfAR Trustee T. Ryan Greenawalt recruited the committee of young people dedicated to helping amfAR accelerate its search for a cure for AIDS.

“We don’t want to just be the next generation of champions for a cure for HIV/AIDS—we want to be the last one, because we believe a cure is coming in our ,” says generationCURE National Chair John Cafarelli.

In order to reach their target demographic of socially aware individuals between the ages of 25 and 40, generationCURE set three specific goals: raise $150,000 to fund a new cure-focused research project, expand amfAR’s social networks and harness the power of social media, and increase HIV awareness by fighting complacency and ignorance among young people.

To that end, generationCURE has hosted a number of events in , Los Angeles, and Washington, D.C. For the past three years, generationCURE has celebrated the coming of summer with rooftop Solstice parties and kicked off the 2014 holiday season at the New York City hotspot Top of The Standard rooftop lounge. generationCURE has exceeded its goal of raising $150,000 for amfAR and remains dedicated to its mission: to cultivate the next, and last, generation of amfAR champions for a cure.

Total Media Impressions: 3 Million Total Social Media Impressions: 6.9 Million Total Media Value: $500,000

For more information about the amfAR generationCURE Series please click here

42 43 44 45 A Star-Studded Cast amfAR’s fundraising events are world renowned for their ability to attract a glittering list of top celebrities, entertainment industry elite, and international society. Past honorees at amfAR events include:

Harry Belafonte • Collection/Francisco Costa and Italo Zucchelli • Yves Carcelle • President Bill Clinton • Kenneth Cole Alan Cumming • Clive Davis • Fergie • Tom Ford • James Franco • Bill Gates • Jean Paul Gaultier • Aileen Getty Whoopi Goldberg • Tom Hanks • Goldie Hawn • HBO/Michael Lombardo • HRH Crown Princess Mette-Marit of Norway HUGO BOSS • Kevin Huvane • Janet Jackson • Sir Elton John and David Furnish • Cleve Jones • Quincy Jones Donna Karan • Heidi Klum • Michael Kors • Larry Kramer • Patti LaBelle • Peter Lindbergh • Lady Bunny Jennifer Lopez • M•A•C AIDS Fund/John Demsey • Marc Jacobs International/Robert Duffy • Ricky Martin Lorne Michaels • Liza Minnelli • MTV Networks/ Bill Roedy • Pelé • Howard and Cindy Rachofsky Vanessa Redgrave Joely Richardson • Natasha Richardson • Carine Roitfeld • Remo Ruffini • Caroline Scheufele • Julian Schnabel Joseph Sonnabend, M.D. • Franca Sozzani • Peter Staley • Sharon Stone • Dame Elizabeth Taylor • Mario Testino Valentino • Viacom/Sumner Redstone • Viktor&Rolf • Diane von Fürstenberg • • Robin Williams

Past performers include:

Dame Shirley Bassey • Mary J Blige • Aloe Blacc • Andrea Bocelli • Chris Martin and Jonny Buckland of Coldplay Lana Del Rey • Duran Duran • • Estelle • fun. • Lady Gaga • Boy George • Gilberto Gil • Preta Gil Bebel Gilberto • Ellie Goulding • CeeLo Green • Deborah Harry • Hot Chelle Rae • Jennifer Hudson • Jessie J Carly Rae Jepsen • Sir Elton John • Grace Jones • Seu Jorge • Ke$ha • Gladys Knight • Cyndi Lauper • John Legend Annie Lennox • Leona Lewis • Chelsea Leyland • Theophilus London • Courtney Love • Sarah McLachlan Janelle Monáe • Róisín Murphy • New Order • Sinéad O’Connor • Katy Perry • Lionel Richie • Nile Rodgers and CHIC Mark Ronson • Diana Ross • Kelly Rowland • Santigold • Scissor Sisters • • Ringo Starr • The Dolls Robin Thicke • Chris Tucker • Dita Von Teese • Rufus Wainwright • Dionne Warwick • Stevie Wonder Past speakers and guests include:

Prince Albert II and Princess Charlene of Monaco • Alessandra Ambrosio • Brian Atwood • Alec Baldwin • Ireland Baldwin Antonio Banderas • • Lance Bass • • Beth Behrs • Justin Beiber • Beyoncé • Rachel Bilson • Selma Blair • Bianca Brandolini D’Adda • Adrien Brody • Sandra Bullock • Gerard Butler Naomi Campbell • Dan Caten • Dean Caten • Kim Cattrall • Eva Cavalli • Roberto Cavalli • Georgina Chapman Tracy Chapman • • Chelsea Clinton • Hillary Clinton • George Clooney • Andy Cohen • Ben Cohen Jennifer Coolidge • Sofia Coppola • • Cindy Crawford • Russell Crowe • Penélope Cruz • Miley Cyrus Governor Andrew Cuomo • Claire Danes • • Kristin Davis • Rosario Dawson • Cara Delevingne Leonardo DiCaprio • Matt Dillon • • • Josh Duhamel • Peter Dundas • Eliza Dushku • Jenna Elfman • Gloria Estefan • Emilio Estevez • Colin Farrell • Jane Fonda • Isabeli Fontana Stefano Gabbana • • Richard Gere • Danny Glover • Whoopi Goldberg • Cuba Gooding, Jr. • Brad Goreski Ryan Gosling • Chelsea Handler • • • Goldie Hawn • Salma Hayek • Dree Hemingway Eva Herzigová • Paris Hilton • Kate Hudson • Rosie Huntington-Whiteley • Elizabeth Hurley • Iman • Curtis ‘50 Cent’ Jackson • Joshua Jackson • Mick Jagger • Milla Jovovich • West • Stacy Keibler • Nicole Kidman • • Solange Knowles • • • Karl Lagerfeld Jude Law • John Leguizamo • • Greg Louganis • Alex Lundqvist • Kellan Lutz • Madonna Julianna Margulies • Dylan McDermott • Rose McGowan • Katharine McPhee • Leighton Meester • Mike Meyers Kylie Minogue • Angela Missoni • Margherita Missoni • Teresa Missoni • Mandy Moore • Kate Moss • Ryan Murphy Nelly • Cynthia Nixon • Rosie O’Donnell • Ashley Olsen • Mary Kate Olsen • Hayden Panettiere • Sarah Jessica Parker • Sean Penn • Natalie Portman • Zachary Quinto • Vanessa Redgrave • • Jeremy Renner • Joely Richardson • Rihanna • Maggie Rizer • Carine Roitfeld • Samantha Ronson • Kelly Rowland • Zoë Saldana • Chris Salgardo • Claudia Schiffer • Chloë Sevigny • Martin Sheen • Gabourey Sidibe • Russell Simmons • • • Jessica Stam • Gwen Stefani • Hilary Swank • • Kristin Scott Thomas • • Stanley Tucci • Kate Walsh • Christoph Waltz • • Michelle Williams • Anna Wintour • Michelle Yeoh • Zhang Ziyi

46 47 The Company We Keep amfAR’s iconic international events offer corporate sponsors a unique opportunity to expand their customer base, raise their global pro le, expand markets, and ensure that their message and brand identity are communicated and represented effectively. Given their enormous success and visibility, amfAR’s events have attracted an impressive group of corporate sponsors. Recent supporters and long-term contributors include:

Arizona Beverages Fendi Mandarin Oriental Hotel Group Aston Martin Ferrari Marc Jacobs International AT&T FIJI Water Company, LLC. Mercedes-Benz Audi of America Microsoft Bacardi Fossil Partners, L.P. Moët Hennessy Bloomingdale’s Giorgio Moncler Bold Films Goldman Sachs Neiman Marcus Bulgari Grey Goose Vodka New York magazine Burberry Harry Winston Phillips de Pury & Company , Inc. HBO Piaget Chanel Hewlett-Packard Company The Polo Foundation Chopard Hublot Wang Entertainment Christian Couture Hugo Boss The Robert Mapplethorpe Foundation Christie’s IMG Worldwide Roberto Cavalli Coty, Inc. Jack Vartanian Rufskin Jimmy Choo SKYY Vodka DaimlerChrysler Corporation Fund Sotheby’s Dalia Air Ketel One Vodka Super-Max Corporation De Beers Jewelry Kiehl’s Since 1851, Inc. Talbots Delta Air Lines Kohler Company Versace Diane von Fürstenberg L’Oréal Paris Viacom Inc. Dior Vionnet Operations S.R.L. Dolce and Gabbana LoveGold The Weinstein Company DSquared2 M∙A∙C Viva Glam Wells Fargo Estée Lauder Macy’s Wilhelmina Models

Recreated LOGO

48 49 Press Coverage May 25, 2012 amfAR events are some of the most eagerly anticipated and widely publicized Unique Visitors Per Month: 1,135,720 charity fundraisers each year, earning extensive press coverage that reaches around the globe. For example, virtually all major broadcast and print media outlets, as well as international wire services, covered amfAR’s 2014 Cinema Against AIDS, with total media impressions exceeding 18 billion. May 25, 2012 Unique Visitors Per Month: 1,135,720 The Foundation’s events are regularly featured in the pages of InStyle, People, , , Vogue, London’s Daily Mail, Paris Match, HELLO!, BUNTE, Le Figaro, Chi, Oggi, la Repubblica, Corriere della Sera, Vanity Fair , China Daily, , and countless other newspapers, magazines, websites, and trade publications worldwide. Broadcast leaders, such as Entertainment Tonight in the U.S., RTL in Germany, TF1 in , Hong Kong TV in China, and RAI in Italy, are often present to cover amfAR’s galas, auctions, and receptions, as are major wire services such as the , Reuters, Bloomberg news, and Agence France-Presse.

50 51 May 25, 2012 May 30, 2012 Unique Visitors Per Month: 308,905 Circula�on: 688,359

May 25, 2012 Unique Visitors Per Month: 308,905

con�nu May 30, 2012 Circula�on: 688,359

May 23, 2012 Circula�on: 296,461

52 53 Social Media amfAR events are attended by many of the world’s best-known celebrities who attract some of Facebook, , and ’s largest followings. During amfAR bene ts, our celebrity partners’ social media posts reach hundreds of millions with news and images of our guests, sponsors, and performers. We also work with our celebrity partners to post details about our programmatic events. In addition, we design speci c social media campaigns highlighting the impact our sponsors have on our work. In 2014, social media impressions exceeded 1 billion.

Social media posts about the Foundation’s events have been made by Alessandra Ambrosio, Justin Bieber, Miley Cyrus, Heidi Klum, and many more.

54 55 amfAR, The Foundation for AIDS Research, is dedicated to ending the global AIDS epidemic through innovative research. Since its founding in 1985, amfAR has accelerated the pace of HIV/AIDS research and contributed to numerous breakthroughs that are extending and saving lives around the world. amfAR identi es critical gaps in our knowledge of HIV/AIDS and supports promising early-stage studies that often lack the preliminary data required by more traditional funders. Through its Research program, amfAR is advancing efforts to prevent HIV infection in those who are vulnerable and to improve treatment for people living with HIV/AIDS, with the ultimate goal of eradicating the virus. amfAR’s TREAT Asia program is a network of clinics, hospitals, and research institutions working with civil society to ensure the safe and effective delivery of HIV/AIDS treatments throughout Asia and the Paci c. TREAT Asia has become a for regional collaboration on treatment preparedness, education, training, and clinical research.

The GMT Initiative strives to reduce worldwide rates of HIV infection among men, other men who have sex with men (MSM), and individuals (collectively GMT) in developing countries by providing grants that help expand HIV treatment access, education, and prevention. The GMT Initiative also works to build understanding and awareness of HIV epidemics among GMT, and advocates for effective policies and increased funding. Informed by thorough research and analysis, amfAR is a highly respected advocate of rational and compassionate AIDS-related public policy. The Foundation’s Public Policy program is engaged in efforts to increase investments in HIV/AIDS research; ensure a robust response to the global epidemic; expand access to prevention, treatment, and care; and protect the civil rights of all people affected by HIV/AIDS.

Through its Public Information program, amfAR generates awareness of for better treatment and prevention methods, and publishes educational materials on important AIDS-related research, treatment, prevention, and policy issues. As a respected voice on HIV/AIDS, amfAR frequently provides media commentary on research developments and other aspects of the epidemic.

www.amfar.org