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Inside Pages A REACH OUT TO THE LIBRARY COMMUNITY INFORMATION TODAY COMPUTERS IN LIBRARIES ONLINE SEARCHER INFORMATION WORLD REVIEW 2011 COMBINED MEDIA KIT WWW.INFOTODAY.COM REACH OUT TO THE LIBRARY COMMUNITY TABLE OF CONTENTS Library Market Share . .3 More Offers & Opportunities . .29 Opportunities for 2011 . .4 Computers in Libraries Buyer’s Guide . .30 Target the Library Market . .5 Library Resource Guide . .32 Publications . .6 Computers in Libraries: Library Tech Connection . .37 Target & Demographic Profiles . .8 Information Today: Directory of Services & Sources Bonus Circulation . .38 Special Offers & Opportunities . .10 Information Today: Directory of Conferences & Education . .39 Special Editions . .11 Information Today: Classified Today . .40 Sponsored Content—Library Target White Paper Series . .12 Commercial Reprints 2011 . .41 Information World Review . .15 Mail List Rental Rates 2011 . .42 Digital Campaigns . .18 Events Calendar 2011 . .44 Newsletter Sponsorships . .21 Publications . .45 Rate Cards & Specs . .23 Advertising Deadlines & Conference Distribution . .28 2 | COMBINED MEDIA KIT 2011 INFORMATION TODAY • ONLINE • SEARCHER • COMPUTERS IN LIBRARIES • INFORMATION WORLD REVIEW WWW.INFOTODAY.COM REACH OUT TO THE LIBRARY COMMUNITY REACH, COMPETE, AND GROW LIBRARY MARKET SHARE With Information Today, Inc.’s Library Pubs » Information Today, Inc. reaches 10,000 libraries which pay to receive our magazines’ objective insights about information science, services, products, and technology. They—and tens of thousands of pass-along readers—turn to Information Today for objective advice. Be there at the critical moment when they decide to renew, consolidate, or cut back. Use our reach to: > Retain Customers > Grow Revenues > Increase Market Share > Fortify Your Brand » Reaching the Decision-Makers Who Buy Technology in All Prime Library Market Segments > Academic/Public > Corporate > Government > Legal > STM > Special 3 | COMBINED MEDIA KIT 2011 INFORMATION TODAY • ONLINE • SEARCHER • COMPUTERS IN LIBRARIES • INFORMATION WORLD REVIEW WWW.INFOTODAY.COM REACH OUT TO THE LIBRARY COMMUNITY OPPORTUNITIES From the President FROM THE FOR 2011 Leads, leads, and more leads. Marketing professionals across PUBLISHERS all industries have been tasked with developing programs that generate the leads their sales departments need to create new business. At Information Today, Inc., we try our best to help with » Print Display Advertising that objective. From the VP, Content > Information Today However, we also know that companies need to establish and There’s no denying that libraries have had a tough > Searcher continually reinforce their brands. Study after study has shown year ... or two. Recent industry surveys have shown that > ONLINE that the most successful businesses spend a lot of time and, yes, to cope with budget pressures, librarians are making > Computers in Libraries money making sure their brands are in the forefront of their customers’ and potential customers’ minds. This is especially true difficult choices. in slow economies because companies with strong brands come Sometimes this has meant cutting collections or out of slow economies sooner and stronger than their competitors. deciding which set of resources are good enough to » NEW! So, how do you get the branding message to really sink in? meet most requests. Some libraries have dumped print Print ads? Banner ads? Newsletter sponsorships? Trade shows? completely and gone digital. Some have eliminated > Special Issue Sponsorships At Information Today, Inc., we believe that a comprehensive, redundant providers. And some have turned to integrated approach is the best answer, so we provide a wide technological solutions to assure their ongoing ability variety of branding opportunitites. to meet demand, which ironically enough is swelling. » Digital Advertising And no, we don’t agree with the crowd that says, “Print is Despite the winnowing of their budgets, librarians dead.” We believe print is still an important part of how we continue to buy our subscription-based publications > ITI Newslink enewsletter sponsorships communicate as a society, and research has shown that an ad in a and newsletters and pay to attend our conferences. > Banner advertising, infotoday.com magzine consumed during downtime between meetings or while They also continue to buy the things they really need. sitting through a morning commute is about as effective as any WIth our trusted editorial voices, we bring to the advertising medium can get. table a core group of engaged and influential Just one more thing from me. We will never abandon the library information users who turn to us for impartial advice. » NEW! Newsletter Sponsorships and information professional community. Yes, there are markets As our readers decide which products and services are with deeper pockets, but our roots as a company are deep—30 mission-critical, you can make sure that your name is in > Information Advisor front of them. > MLS: Marketing Library Services years deep to be exact—and we like being right where we are. > CyberSkeptic’s Guide to Internet Research We look forward to working with you in the months and years Take advantage of the many opportunities described ahead. in this media kit, and be there at the moment of decision. Tom Hogan, Sr. » Plus President and CEO Dick Kaser VP, Content > Buyers Guides, Classifieds, Showcase Sections, Reprints, and List Rentals 4 | COMBINED MEDIA KIT 2011 INFORMATION TODAY • ONLINE • SEARCHER • COMPUTERS IN LIBRARIES • INFORMATION WORLD REVIEW WWW.INFOTODAY.COM REACH OUT TO THE LIBRARY COMMUNITY HELPING YOU TARGET THE LIBRARY MARKET » Combined Reach A—Information Today B—Searcher C—ONLINE From the Sales Director D—Computers in Libraries Though times and market conditions have changed since we started publishing Information Today in 1984, ■ Academic Libraries our magazines, buyers guides, enewslettes, websites and ■ Government Libraries trade shows still represent the best buy for reaching the ■ individuals who make the buying decisions for their Public Libraries libraries and corporate information centers. ■ Special Libraries Our reach can click with your efforts to reinforce your brand, grow market share, retain current buyers, and ■ Industry/Info Pros attract new prospects. ■ Other Assure the success of your new product rollouts, service improvement announcements, special events The combined reach of all four publications is promotions, and product positioning messages by 14% Information Professionals reaching the buyers not only where they live, but where 27% Academic Librarians they read. 24% Special Librarians This media kit offers you many new options and choices, 10% Government Librarians but if you don’t see what you need, give me a shout. 21% Public Librarians Information Today, Inc. has always worked closely with (4% Other) the vendor commuity. Let us help you achieve your goals. Mike Zarrello Advertising and » Contact: Exhibit Sales Director Michael Zarrello • Advertising Sales Director (609) 654-6266 ext. 132 • (609) 714-2159 fax [email protected] 5 | COMBINED MEDIA KIT 2011 INFORMATION TODAY • ONLINE • SEARCHER • COMPUTERS IN LIBRARIES • INFORMATION WORLD REVIEW WWW.INFOTODAY.COM REACH OUT TO THE LIBRARY COMMUNITY MIX YOUR MESSAGE » Advertising Opportunities With the Publications Librarians and Info Pros Love to Read Every Month » Computers in Libraries » Information Today Complete Coverage of Library Information Technology The Newspaper for Users and Producers of Digital Information Services Victoria Cox Kaser, Editor Barbara Brynko, Editor-in-Chief Computers in Libraries (CIL) is a monthly magazine that serves as a showcase Information Today (IT), the leading monthly newspaper for users and producers and forum for library tech professionals to share their technological projects and of digital information services, focuses on the latest news and trends in information success stories with one another. The magazine’s reader-friendly features and delivery. Information Today is the only print newspaper designed to meet the columns focus on applications of technology in public, school, academic, corporate, changing needs of today’s information professional. and special libraries. CIL is the librarian’s only independent peer-to-peer resource on library systems What you’ll find: and automation technology. It’s all tech, all the time. > ViewPoint—The industry’s most well-known commentators take a stance on the people, events, and technology shaping our world. Computers in Libraries contains: > Case studies, best practices, profiles, and studies all written “by librarians, for > NewsWatch—News bureau chief Paula J. Hane comments on recent industry librarians” ... articles that help you tackle the unique challenges of technology developments. adoption, adaptation, and service innovation in real libraries. > Redefining Search—Stephen E. Arnold explores changes in search technology. > Legal Issues—George H. Pike analyzes legal matters that affect producers and > Thought-leading commentaries: end users. Monthly (except for Jan/Feb and • The Systems Librarian—insight from Marshall Breeding (Vanderbilt University Monthly (11 issues yearly) Jul/Aug) 10 issues Libraries) ISSN: 8755-6286 > Internet Waves—Shirley Duglin Kennedy finds humor in issues affecting web users. ISSN: 1041-7015 • Libraries as Computers—new ways to think about libraries and to Volume 28 (2011) > Focus on Publishing—Robin Peek explores the evolving world of epublishing. Volume 31 (2011) participate in open
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