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The Fun of Playing Esports* Legends!

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The Fun of Playing Esports* Legends! L A G A R D È R E T R A V E L R E T A I L http://enter.lagardere.net www.lagardere.com N E W S F R O M A R O U N D T H E W O R L D The fun of playing 03 Hachette Livre’s successful negotiation for the acquisition of Gigamic Esports* legends! 02 Lagardère Sports and the League of Legends European Championship team up March 2019 #149 PUBLISHING Best-seller Published in Arabic in November 2018 by Hachette Antoine, Chahiyyan Kafi raq (Pleasurable as a Farewell) by Ahlam Mosteghanemi – the most widely “woman writer” in the Arab world – has already sold over 55,000 copies. The novel is the publishing house’s 2018 best-seller. Owned 50/50 by Hachette Livre and Lebanese publisher and bookseller Librairie Antoine, Hachette Antoine publishes works in Arabic for the Gulf countries, Middle © Riot Games/League of Legends European Championship East and North Africa. Lagardère Sports and the League of Legends European Championship team up PUBLISHING Esports* legends! “With 100 million active players, years we have been transferring this the partnership, LEC and Lagardère League of Legends is one of the knowledge into esports and we are Sports will be working together on leading game titles in the world very much looking forward to tak- future initiatives that will enhance while Riot Games is one of the lead- ing this to the next level.” Refl ect- the relevance of the league as well ing game publisher globally and a ing this new phase, Lagardère as esports as a whole, including the true visionary in Esports,” explains Sports has been appointed as the development of “innovative spon- A haul of prizes Robert Müller von Vultejus, man- exclusive sponsorship agency for sorship concepts and unique activa- A impressive number of literary prizes aging director Lagardère Sports the League of Legends European tions that guarantee brands to reach were awarded in late 2018 to books Germany and head of a highly involved and business development young target group.” 02 published by Hachette Livre publish- “Developing Esports in Europe” ing houses. Prize-winning works pub- Europe at Lagardère For Moritz Altmann, lished by Stock were Avec toutes mes Sports. “Our goal has always been Championship (LEC). The division senior director Esports at Lagardère sympathies by Olivia de Lamberterie, to help brands with their individual has signed a multi-year partner- Sports: “LEC creates for the fi rst awarded the Renaudot Essay Prize, Le needs and enable them to reach out ship with the League of Legends time in Europe a sustainable, and Mars Club by Rachel Kushner, winner to their target groups. The partner- European Championship centred plannable esports ecosystem of the Médicis Prize for foreign-lan- ship with the League of Legends around the commercialization of the around a video gaming title. LEC guage publications, and Gaspard de la nuit by Elisabeth de Fontenay, European Championship is truly newly established LEC, the offi cial offers the best structured eco-sys- which scooped up the Femina Essay a milestone in our endeavours to governing body for the League of tem for brands and companies for Prize. Over at Grasset, Idiotie by Pierre establish Lagardère Sports as the Legends competition in Europe. The successful sponsorships in Esports Guyotat won the Médicis Prize. The leading sports marketing agency in partnership will be based on “devel- in Europe.” author also won the Femina special Esports in Europe. For the past two oping Esports in Europe.” Within *New spelling agreed with video game developers. jury lifetime achievement award. With over 640 videos and more than 374 million views, the YouTube channel for the C’est mon choix programme – produced by Réservoir Prod FAX: SPORTS AND ENTERTAINMENT 1 million (Lagardère Studios) – topped the symbolic mark of one million subscribers EDF has appointed Lagardère Plus in January and was rewarded with the Gold Play Button! to handle its strategic consultancy for sports (see Enter 146). Lagardère Plus is helping Hyundai Motor FAX: PUBLISHING FAX: PUBLISHING FAX: PUBLISHING France with the launch of Accélérateur by Hyundai, created in partnership Hachette UK, together with Hachette Editions Albert René are celebrating On 21 May, Grand Central Publishing Illustré (France), Hachette Book Group Astérix’s 60th birthday this year, will publish Cari Mora, the new thriller by with football club Olympique lyonnais: a (USA) and Anaya (Hachette España) has culminating in the publication of the Thomas Harris, author of Silence of the virtual car race shown live at the club’s signed a partnership agreement with 38th comic book on 24 October with Lambs. The Hachette Book Group publish- Groupama Stadium, where all the fans Epic Games to create a Fortnite™ a scheduled print run of over fi ve ing house has acquired world rights, ex- can join in and compete. branded publishing programme. million copies! cluding the United Kingdom, to the book. PUBLISHING A runaway success Topping sales of large-format books with over 782,000 copies sold,* La Jeune Fille et la Nuit by Guillaume Musso (see Enter 147) is THE 2018 best-seller. The paperback edition of the novel will be published by Livre de Poche on 20 March and 32 translations are currently underway. The English translation will be published in July un- der the title The Reunion by Weidenfeld & Nicolson (Orion Publishing Group, Hachette UK) in the United Kingdom and Commonwealth countries, and by Little, Brown and Company (Hachette Book Group) in the USA. Publication of Guillaume Musso’s next novel is planned Hachette Livre’s successful negotiation for the acquisition of Gigamic for 2 April by Calmann-Lévy under the title La Vie secrète des écrivains. *Data provided by the publisher on 17 January 2019. The fun of playing PUBLISHING In late January, Hachette Livre “Like all the entities that have Galerapados, which won the opened exclusive negotiations with joined the group in recent years, 2018 Grand Prix du Jouet 2018 in the founders and directors of Gigamic Gigamic will be able to pursue the strategy category, and family Acquisition with a view to acquiring 100% of the its development while retaining games, including Bazar Bizarre, Hachette UK has acquired Sheldon company’s capital. Jean-Christophe its creative autonomy.” Stéphane 6 qui prend, Mito and Wazabi. The Press, a publishing house special- Gires and Stéphane Gires created Gires adds: “Our companies share company produces around fi fteen izing in self-help books designed to new games a year and its catalogue promote personal development and Friendly and inventive universe comprises over 200 products. well-being. Sheldon Press, with a cat- Hachette Livre, as the producer of alogue of over 150 books, will join the John Murray Learning division (John Gigamic twenty-seven years ago the same DNA in terms of ethics, quizzes and other party games, and 03 Murray Press, Hodder & Stoughton). and have succeeded in making it innovation, management and trust having included mobile games in its www.sheldonpress.co.uk a fl ourishing business. Located in our existing personnel. Gigamic portfolio of activities in 2016 (with in Wimereux in the Pas-de-Calais is becoming part of a major French the acquisition of Neon Play and PUBLISHING department, Gigamic “creates, group and a market leader, which Brainbow Ltd in the United Kingdom; produces and distributes board delivers a strong message to our see Enter 142 and Enter 143), games for everyone.” employees, our customers and our considers that this new investment “We’re delighted to welcome suppliers. We feel very confi dent refl ects “a strategic resolution to Gigamic and its great team, whose and motivated for the future.” explore leisure activities related to skills are naturally closely aligned Thanks to its 30-strong team, the publishing world, particularly with our content creation activities Gigamic has notched up an all the facets of the general interest for the consumer market,” says impressive number of successes games sector.” Anniversary Arnaud Nourry, chairman and chief with both strategy games, like www.gigamic.com executive offi cer of Hachette Livre. Quarto, Katamino, Quoridor and Didier Jeunesse is celebrating its 30th anniversary! Created on the initiative of Michèle Moreau, the current managing In 2018, Le Livre de Poche took the number one spot on the market for adult paperbacks director, the publishing house has in France (store cash desk 2018 fi gures for paperbacks across all sales channels). succeeded in “fi nding editorial niches No.1 Source: Panel GfK, January-December 2018. that mirror the director’s passions: music and song, fairy tales, humour, stories and poetry, among others.” FAX: PUBLISHING Didier Jeunesse has thus developed FAX: PUBLISHING FAX: PARIS MATCH “a highly original editorial line rooted Routard.com is the leading non- in CD books, picture books and, more commercial travel website in the top Hachette Book Group has acquired Paris Match has launched a daily web recently novels.” Flagship collections 20 of travel sites. world rights to Child in Me, the series on Parismatch.com that draws on Source: L’Écho touristique, Médiamétrie-NetRatings memoir by Lisa Simone, Nina Simone’s its photographic collection in partner- include Les Comptines du monde with data for France, based on thousands of unique visitors daughter, written with journalist ship with Harmonie Mutuelle: Un jour its famous CD audio. (computer + mobile phone + tablet) in July 2018, Travel Samantha Marshall une photo [A Photo a Day]. https://didier-jeunesse.com category (excluding the Maps subcategory ). L A G A R D È R E T R A V E L R E T A I L N Toulouse-Blagnac airport With five shops and five foodservice products depending on the season outlets opened in December 2018, (waffles from Yummy & Guiltfree Lagardère Travel Retail France is this winter, Zumo smoothies in the giving travelers at Toulouse-Blagnac spring, Ô Sorbet d’Amour sorbets airport the chance to benefit from during the summer, and chocolates “concepts that stand out thanks to by Basque chocolate maker Pariès the high level of quality they offer in the autumn).
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