Fiorucci Revolutionised Fashion and Turned Shopping Into a Conversation

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Fiorucci Revolutionised Fashion and Turned Shopping Into a Conversation

PRODUCED BY: : Fiorucci revolutionised fashion and turned shopping into RUNNING TIME: a conversation. Known for his concept stores - (clothing, 1 x 52’ HD homeware and parties), he became the neon light amongst the traditional 70's Milan, NY and London high-streets. DISTRIBUTED BY: www.espressomedia.co.uk | [email protected] +44 (0) 1273 730929 THE FASHION DESIGNER WHO EMBRACED THE OUTLANDISH Fiorucci: Free Spirit: is a journey to Milan to meet Mr. Elio Fiorucci, a brilliant stylist and a creative. Known for his famous concept stores and for having democratized fashion, with the help of some friends including Vivienne Westwood, this film recalls the glamorous atmosphere of mythical past decades. With no design training and barely any formal education, Fiorucci started work in the business at 14. His father owned a shoe shop, manufacturing merchandise with an eye for popular demand. He learned everything from the training of Milan's streets. MILAN'S VERY OWN SWINGING LONDON In the 70’s he gained recognition with the stretch-jeans invention, credited by Calvin Klein as the true designer for his iconic range. After the opening of a store in New York, friendship between Fiorucci and Andy Warhol develops. In 1977, the Fiorucci’s opening of Studio 54 is a huge success. 9 York Villas, "A TRUE ICON" Brighton, BN1 3TS, UK By the 80’s, Fiorucci is a true icon. He becomes + 44 (0) 1273 730929 close friends with the young and unknown [email protected] Downtown New York artists such as Basquiat, www.espressomedia.co.uk Haring, Madonna, Maripol and many others, with whom Elio Fiorucci shares important experiences: a Film with Basquiat and the Keith Haring graffiti performance at Fiorucci’s store in Milan. DISTRIBUTED BY: FREE SPIRIT is a journey through an extraordinary period of time, and an affectionate tribute to a man of incredible talent and humanity..

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