TEAM MELBOURNE PARTNERSHIP RENEWAL 2019/2020 MELBOURNE TAKES IT TO THE NEXT LEVEL
Melbourne Convention Bureau’s (MCB) is committed to deliver more business events, more delegates and more opportunities to Victoria. MCB support for its MCB partners is unwavering, with significant wins shared across the board for ‘Team Melbourne’. Key highlights 2018/2019
DELIVERING RECORD RESULTS MEGA MAY INCENTIVE MONTH FILLING MCB set a new benchmark delivering $500 HOTELS AND VENUES million in economic contribution for the 29 Asia-Pacific incentive groups with Victorian economy from events secured. 2,600 delegates came to Melbourne in This enviable events calendar will be May generating $10 million in economic anchored in the state long term providing contribution from just one month of visitation. certainty for MCB partners for years to Our proactive strategy to fill the gaps in come. Victoria’s major events calendar is working.
LAUNCH OF THE MCB’S CORPORATE COLLABORATIVE TEAM MELBOURNE WEBSITE INCLUDING NEW SUPPLIER APPROACH TO SITE VISITS WINS OVER SEARCH DECISION MAKERS Enhanced digital presence with new The successful Team Melbourne approach saw functionality driving increased visitation MCB secure the 2023 Rotary International and engagement with over 112,000 unique Convention, the most valuable convention ever visitors and over 2,200 supplier searches. for Victoria. It will attract 20,000 delegates, deliver more than $88 million to the Victorian economy and create 530 jobs.
REBRAND AND RELAUNCH OF MELBOURNE INCENTIVE PLANNERS VICTORIAN EVENT SOLUTIONS (VES) GUIDE (MIPG) DRIVES INSPIRATION The new look VES enabled over 1,240 AND BOOKINGS online request for proposals proving The MIPG Chinese and English versions the one-stop-shop referral service are proving an exceptional tool providing provides excellent value and customised inspiration and driving bookings for recommendations to clients and drives new Melbourne with over 2,000 downloads, and business to partners. 500 printed copies distributed reaching influential Chinese incentive decision makers.
LAUNCH OF THE NEW MELBOURNE MELBOURNE HOSTED THE BUSINESS STAND AT AIME 2019 EVENTS AUSTRALIA (BEA) GREATER Brand new and the largest stand on the CHINA SHOWCASE show floor, the Melbourne Stand was the Melbourne was the first-ever Australian host place to be seen. 16 partners exhibited city for the BEA Greater China Showcase, across the stand taking advantage of over with more than 60 Greater China incentive 2,500 attendees, 50% more hosted buyers buyers and media attending. The Showcase than 2018; with 62% coming from outside included business to business meetings, Australia and 55% never have attending Melbourne business clients showcase and AIME before. an educational program connecting buyers and media with MCB partners.
UNCOVER MELBOURNE EXPERIENCES LAUNCHED MELBOURNE VIRTUAL SITE A HIT WITH BUYERS VISIT AS NEW PLANNING TOOL 40 partners were showcased to qualified An immersive 360 VR experience Asia-Pacific buyers and global media featuring over 30 Melbourne venues, across 12 outstanding Uncover Melbourne hotels and attractions was launched at Experiences as part of AIME’s pre-trade IMEX Frankfurt to influence international program. decision makers to choose Melbourne for their next business event.
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 2 GREAT PARTNERSHIPS START HERE
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 3 DELIVERING MORE FOR PARTNERS
MCB is delivering more money and more visitors to 2018/2019 has seen 219 events secured, which will Victoria than ever before, reaching the milestone of attract over 135,000 delegates and deliver over $500 half a billion dollars in secured business events for million in economic impact to the state. Victoria over the 2018/2019 financial year. MCB’s success is underpinned by the support of our This record-breaking achievement cements business MCB partners and the effective ‘Team Melbourne’ events position as the highest yielding sector in approach to winning business. As a MCB partner, Victoria’s visitor economy and provides measurable we are committed to ensuring that your investment economic benefits to our MCB partners. is rewarded with relevant and lucrative business opportunities.
MCB Key Results for 2018/2019 219 EVENTS WON FOR MELBOURNE $503M ECONOMIC CONTRIBUTION TO THE STATE 135,105 VISITING DELEGATES TO VICTORIA 224,586 TOTAL ROOM NIGHTS ACROSS THE CITY
INTERNATIONAL CORPORATE VICTORIA EVENT ASSOCIATION MEETINGS & SOLUTIONS 39 EVENTS 126 INCENTIVES 54
98,200 15,571 21,334 ATTENDING DELEGATES ATTENDING DELEGATES ATTENDING DELEGATES
168,436 32,878 23,272 ROOM NIGHTS ROOM NIGHTS ROOM NIGHTS
*All figures based on preliminary internal results between 1 July 2018 - 1 June 2019
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 4 OPPORTUNITY LIVES HERE
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 5
©SDP Media THE YEAR AHEAD: STRONG OUTLOOK
MCB is riding the tailwinds of a successful year The incentive sector has never looked so healthy. This culminating in enhanced opportunities for our MCB year we will welcome over 10,500 incentive delegates partners to leverage. This incredibly strong result made up of 110 groups, which is set to increase as sets MCB up with the opportunity to consolidate our the year unfolds providing ongoing direct business bid wins and look to building an enviable pipeline of opportunities to MCB partners. business events for our MCB partners to tap into. MCB initiatives exclusively offered to MCB partners Over the next 12 months Melbourne will host 11 are purposely geared to boost business opportunities international association events with over 1,000 for our MCB partners with additional exciting new delegates each, which will attract over 120,000 opportunities only available in 2019/2020. Tangible new business events visitors to Melbourne, benefits are assured with access to international approximately 60% of which are coming from associations and incentive travel decision makers, international markets; and over 152,000 room nights brand exposure through a range of channels, for international associations delivering over $390 industry insights and knowledge programs, business million in economic impact to the state. development and networking opportunities.
Highlights coming in 2019/2020
AIME 2020 VICTORIA EVENT SOLUTIONS This leading event is expected to grow A dedicated short-term digital marketing by 30%, with a strong mix of national and campaign will drive additional referrals to partners. international buyers.
AUSTRALIAN TOURISM EXCHANGE DESTINATION BUSINESS EVENTS (ATE) 2020 CONFERENCE Australia’s largest annual tourism trade event MCB will host the coveted Destination Business delivered by Tourism Australia in partnership with Events Conference powered by the Australian Visit Victoria will be hosted in Melbourne in May Association of Convention Bureaux in September 2020 with 4,000 exhibitors and delegates staying 2019 providing MCB partners with opportunity to across the city. attend and network with national business event professionals.
TOURISM AUSTRALIA’S DREAMTIME UNCOVER MELBOURNE EXPANDED FAMILIARISATION MCB’s highly visible destination marketing Melbourne will present a pre-famil showcase campaign will feature across four major opportunity for MCB partners to Chinese and international trade shows: IMEX Frankfurt, IMEX Asian incentive buyers in late November. USA, IBTM World and AIME, showcasing MCB partners on a global stage.
ASIAN INCENTIVE GROUPS TEAM MELBOURNE AMPLIFIED 2019/20 will see an expanded presence and MCB will evolve its successful ‘Team Melbourne’ enriched marketing program to drive short- approach to influence decision makers and term leads by Chinese and South East Asian increase business event opportunities for incentive groups. Melbourne.
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 6 EVENTS COMING TO 130 MELBOURNE
$1B 209K 521K ECONOMIC ATTENDING ROOM CONTRIBUTION DELEGATES NIGHTS
TAP INTO HIGH YIELD BUSINESS EVENT DELEGATES
By partnering with MCB, you are ensuring your business has access to this lucrative sector. MCB provides multiple platforms to reach key decision makers across the broad events sector, providing invaluable brand exposure and access to decision makers.
6.5 95% NIGHTS INTERNATIONAL DELEGATES INTERNATIONAL DELEGATES RECOMMEND Stay on average in melbourne Melbourne for a future visit
2.6 ACCOMPANYING PERSONS 76% DELEGATES PARTICIPATE IN ACTIVITIES on average travel with conference delegates while in melbourne per trip
$4.9M $1,019 AVERAGE ECONOMIC CONTRIBUTION SPEND BY INTERNATIONAL DELEGATES per international association held in Victoria based on average in Melbourne per day during their stay on conference organiser expenditure
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 7 PARTNERING FOR SUCCESS STARTS HERE
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 8 EXTEND YOUR BUSINESS OPPORTUNITIES MCB stands tall with over 40 years of experience in securing lucrative business events. Affiliate your brand with MCB’s strong reputation in international and domestic source markets as the trusted voice of the industry. Partnering with MCB gives your business direct marketing access to decision makers, brand profiling to captive audiences, and enhanced sales and network opportunities.
ENHANCE BRAND GENERATE LEADS SECURE NEW BUSINESS EXTEND YOUR PROFILE Generate additional Extend your reach to drive SALES TEAM Generate exposure enquiry through online new business through bid Tap into our sales and through MCB’s marketing supplier search with submissions, site visits and marketing representation campaigns, PR and media, compelling content and famils, innovative incentive in five countries across digital presence (website, imagery; provide offers offerings and in-language key international source microsite, socials, blogs), and upgrades to attract support for incentive markets including North sales collateral planners through Victoria groups Asia, South-East Asia, Event Solutions Europe and North America
ACCESS GLOBAL BUSINESS CREATE NEW COMPETITIVE NETWORKS INTELLIGENCE CONNECTIONS KNOW-HOW Connect with global Access international Attend faciliated Upskill with professional markets through market updates, industry networking functions; development representation at insights, delegates and access collaborative ‘Team opportunities including international trade missions PCO studies to better Melbourne’ activities and industry education and and trade shows; leverage understand visitor leverage Melbourne’s knowledge event series MCB’s international behaviour and market undisputed reputation curated by MCB affliations network including trends to grow business BestCities Global Alliance, connections ICCA, IAPCO and PCMA
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 9 PARTNERSHIP BENEFITS
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 10 DIGITAL EXPOSURE THROUGH MCB CHANNELS
Amped up amplification across MCB’s digital channels deliver a content-rich experience, expanded brand awareness and referrals through the newly launched MCB corporate website.
DISPLAY AND MCB SOCIAL CHANNELS OVERALL WEBSITE FEATURE LISTINGS TAGGING #MCB PARTNERS PERFORMANCE 25,000 250,000 112,000 Total impressions Total reach Unique visitors 12,000+ 8,000+ 2,000+ Feature listing Engagement with feature Downloads of the Melbourne impressions with 0.46% and content articles Incentive Planners’ Guide click though rate 2,000+ 10,000+ Supplier searches Home page sponsor listing impressions 1,240+ with 0.37% click Requests for proposals through rate through Victoria Event Solutions
Digital marketing results by the numbers
12 73 Newsletters delivered per year Stories across international and national featuring partner content trade business events media and national and international press and online 5,000+ Audience database of relevant 117 clients Stories across social media 35% $118,068 Average click through rates In PR value for partners
INDUSTRY E-NEWSLETTERS 366,156 Total reach
PR EXPOSURE FOR MCB AND PARTNERS FOR AIME 2019
*All figures based on preliminary internal results between 1 July 2018 - 1 June 2019
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 11 MARKETING AND BRAND EXPOSURE
KEY Included Not included Elevate your benefits
BENEFITS PARTNER PLATINUM STRATEGIC UPGRADE
MCB WEBSITE Partner profile listing (example below)
N/A
MCB WEBSITE Feature listing on home page (example below)
6 months $900
per year $1,350
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 12 MARKETING AND BRAND EXPOSURE
KEY Included Not included Elevate your benefits
BENEFITS PARTNER PLATINUM STRATEGIC UPGRADE
MCB WEBSITE Feature header image with link on relevant category page (example below)
6 months 6 months 6 months $1,200 $1,200 $1,200
per year per year per year $1,800 $1,800 $1,800
MCB WEBSITE Supplier search featured listing within relevant category (example below)
6 months 6 months 6 months $510 $510 $510
per year per year per year $765 $765 $765
MCB WEBSITE Logo displayed on home page (example below)
N/A
MCB WEBSITE Business events content article published within Lat- est News (example below)
N/A
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 13 MARKETING AND BRAND EXPOSURE
KEY Included Not included Elevate your benefits
BENEFITS PARTNER PLATINUM STRATEGIC UPGRADE
MCB WEBSITE Venue included in Business Events Calendar with hyper link to listing page (example below)
MELBOURNE MICROSITE Feature header image with link on relevant category page (example below)
per year per year per year $600 $600 $600
MELBOURNE MICROSITE Feature content within relevant category page (example below)
6 months 6 months $900 $900
per year per year $1,350 $1,350
INCLUSION IN DEVELOPED MCB MARKETING ASSETS Business events relevant content considered for N/A professional photography, videography, graphic design iconography, VR, AR and other new technology assets
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 14 MARKETING AND BRAND EXPOSURE
KEY Included Not included Elevate your benefits
BENEFITS PARTNER PLATINUM STRATEGIC UPGRADE
BID DOCUMENTS, PRESENTATIONS AND MICROSITES N/A Inclusion is subject to individual bid criteria Premium Inclusion
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SOCIAL MEDIA Inclusion in business events news circulated via N/A MCB channels when appropriate Premium Inclusion
INDUSTRY E-NEWSLETTER Receive industry insights newsletter and publish An article An article 2 x articles N/A relevant article in client newsletter with link with link with link in in relevant in relevant relevant e-newsletter e-newsletter e-newsletter
YOUTUBE Opportunity to provide relevant business event N/A videos for upload on MCB Youtube channel
PR AND MARKETING ADVICE Support available based on workload and business events relevance POA POA
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 15 QUALIFIED BUSINESS OPPORTUNITIES
KEY Included Not included Elevate your benefits
BENEFITS PARTNER PLATINUM STRATEGIC UPGRADE
QUALIFIED SALES LEADS N/A Direct business opportunities Priority
PARTNER PORTAL Access to portal for domestic and international N/A leads and industry insights
ACCESS TO CALENDAR OF EVENTS List of confirmed events for proactive business N/A development
PARTNER REFERRALS Recommendations and referrals via Victoria Event Solutions to clients including national N/A associations, international associations and incentive planners
MELBOURNE STAND AT AIME 2020 Invitation to participate on the Melbourne Stand N/A including stand promotions
UNCOVER MELBOURNE PROGRAM AT AIME 2020 Invitation to participate in MCB’s Uncover N/A Melbourne program at AIME 2020
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 16 QUALIFIED BUSINESS OPPORTUNITIES
KEY Included Not included Elevate your benefits
BENEFITS PARTNER PLATINUM STRATEGIC UPGRADE
MELBOURNE MICROSITE: DELEGATE SPECIAL OFFER Opportunity to participate (special offer must be valid for minimum 6 months) N/A
INTERNATIONAL ROADSHOWS Invitation to participate in international N/A roadshows with MCB targeting international clients
CLIENT SITE VISITS AND FAMILIARISATIONS Invitation to participate in site inspections with N/A international and domestic clients Priority invitation
INTERNATIONAL ASSOCIATION BID WIN ALERTS N/A Receive in real time International Association bid win alerts
INDUSTRY EVENTS PRESENTATIONS Invitation to be included in MCB presentations at industry events across the globe POA POA POA
PROPOSAL REVIEW N/A Review upon request
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 17 INDUSTRY AND KNOWLEDGE ENGAGEMENT
KEY Included Not included Elevate your benefits
BENEFITS PARTNER PLATINUM STRATEGIC UPGRADE
EDUCATIONAL EVENTS
MELBOURNE EDGE EVENT SERIES Invitation to attend industry thought leadership N/A events 1 x comp ticket
PARTNER EDGE EVENT SERIES Invitation to attend partner events including international market update Priority tickets
MCB MASTERCLASSES Invitation to attend information sessions about N/A core industry hot topics
NETWORKING EVENTS
MELBOURNE EDGE EVENT SERIES Invitation to participate as a sponsor with logo, photo and speaking opportunity to industry professionals
INDUSTRY CHRISTMAS PARTY N/A Invitation to attend event
VIP EVENTS
MELBOURNE STRATEGIC PARTNERS LUNCH Invitation to attend lunch with special guest N/A speaker(s)
ELEVATED ENGAGEMENT WORKSHOPS
MCB TEAM STRATEGY WORKSHOP Participation in a strategy workshop across our N/A core markets
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 18 TEAM MELBOURNE STARTS HERE
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 19 PARTNERSHIP ANNUAL FEES 2019/2020
VENUES
Please select one category that is most relevant to your business.
SMALL VENUE Less than 500 pax banquet style $2,200 +GST
MEDIUM VENUE 500 pax to 899 pax banquet style $3,750 +GST
LARGE VENUE Over 900 pax banquet style $6,600 +GST
BUSINESS EVENTS PRODUCTS AND SERVICES
Please select one category that is most relevant to your business.
BUSINESS EVENTS PRODUCTS AND SERVICES eg; Attraction, entertainment, PCO, tours etc $2,200 +GST
CORPORATE AND GOVERNMENT $2,200 +GST less than 10 staff
Medium Corporate and Government between 10-25 staff $3,675 +GST
Large Corporate and Government greater than 25 staff $6,300 +GST
ACCOMMODATION
Please select one category that is most relevant to your business.
SMALL HOTEL 150 rooms or less $3,150 +GST
MEDIUM HOTEL 151 to 250 rooms $5,750 +GST
20% average room rate x number of LARGE HOTEL accommodation rooms + $2.70 x m2 251 rooms or above of conference space
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 20 UPGRADE YOUR PARTNERSHIP
PLATINUM $12,000 Add crucial value to your package
STRATEGIC POA Benefit from a customised package
CUSTOMISE YOUR BENEFITS
Do not hesitate to contact our team at [email protected] to discuss tailored programs that will maximise your partnership value with MCB.
PARTNER RENEWAL DETAILS
COMPANY NAME
PARTNERSHIP ANNUAL FEE
UPGRADE FEE
ELEVATED BENEFIT FEE
TOTAL AMOUNT (excl. GST)
FULL NAME
SIGNATURE DATE
Once this form is complete please scan and send to [email protected]
All prices quoted exclude GST.
*Please note: Benefits will commence once payment has been made.
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 21 CONTACT US
REBECCA EAGLESON DIRECTOR OF PARTNERSHIPS & EVENTS MELBOURNE CONVENTION BUREAU
E [email protected] T +61 3 9002 2222 W melbournecb.com.au
FIND US ONLINE
melbournecb.com.au
MELBOURNE | AUSTRALIA PARTNER PROGRAM 2019-20 22 GREAT PARTNERSHIPS START HERE