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Home , Larry Page, Sergey Brin, Susan Wojcicki

Email, Calendars, Online Storage Etc. November 9th “’s current Philosophy” Ten things we know to be true We first wrote these “10 things” when Google was just a few years old. From time to time we revisit this list to see if it still holds true. We hope it does—and you can hold us to that.

1. Focus on the user and all else will follow. 2. It’s best to do one thing really, really well. 3. Fast is better than slow. 4. Democracy on the web works. 5. You don’t need to be at your desk to need an answer. 6. You can make money without doing evil. 7. There’s always more information out there. 8. The need for information crosses all borders. 9. You can be serious without a suit. 10. Great just isn’t good enough. http://www.google.com/intl/en/about/company/philosophy/

Google’s Starting and Founding • Google began in January 1996 as a research project by and when they were both PhD students at in Stanford, California. • While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites.[27] They called this new technology PageRank; it determined a website's relevance by the number of pages, and the importance of those pages, that linked back to the original site. The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998. It was based in a friend's () garage in Menlo Park, California. Craig Silverstein, a PhD student at Stanford, was hired as the first employee. • In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time, an 8.4 percent increase from May 2010 (931 million).In January 2013, Google announced it had earned $50 billion in annual revenue for the year of 2012. This marked the first time the company had reached this feat, topping their 2011 total of $38 billion. • http://en.wikipedia.org/wiki/Google Sergey Brin and Larry Page

http://haryanaheadlines.com/wp-content/uploads/2013/04/Larry-Page-and-Sergey-Brin.jpg The Name “Google” • The word “Google” is said to be “originating from a misspelling of the word "googol", the number one followed by one hundred zeros, which was picked to signify that the was intended to provide large quantities of information.” http://en.wikipedia.org/wiki/Google The headquarters:

http://atlantablackstar.com/wp-content/uploads/2012/06/googleplex.jpg • located at 1600 Amphitheatre Parkway in Mountain View, California, (near San Jose.) • Once the 1.1 million square foot Bay View addition comes on line in 2015 the Googleplex will be the biggest collection of Google buildings with 3.1 million square feet of space.

• This Information came from: http://en.wikipedia.org/wiki/Googleplex

Googleplex Compound

http://1.bp.blogspot.com/-NYobDUNWmPg/TZ_BXvx808I/AAAAAAAABJk/KEeBjbh-ZM0/s640/hq.png http://umdcareers.files.wordpress.com/2012/10/google-yourself.jpg http://www.harveymackay.com/wp-content/uploads/2012/10/Googled-300x263.jpg http://3.bp.blogspot.com/_w-nMS7E_SaU/TC5D4PNCR6I/AAAAAAAABwI/J6ifVXmDN68/s400/google-yourself-cartoon-snakes.jpg • The best way to google yourself automatically is to google yourself within and set an alert around your name in quotation marks. • Then select Result Type: Everything and How Many: All Results. • Google will then email you anything regarding your name as it finds it and indexes it. How to search better with:

http://www.educatorstechnology.com/2013/04/a-simple-visual-guide-on-how-to-refine.

http://img.labnol.org/images/2008/05/google-boolean-search.png Redefine Search

• http://www.educatorstechnology.com/2013/0 4/a-simple-visual-guide-on-how-to-refine.html • Bringing people together in Drive http://googledrive.blogspot.com/2013/04/bri nging-people-together-in-drive.html

Filter results by type of content • 1- Along the top of your page, you'll see a number of Google products to filter your content by. When you select More, you'll see a drop down of additional products to choose from. Web: By default, your will show unfiltered results that can include all the types of content below.

Images: See only results from . Maps: See only results from . Videos: See only video results from YouTube. News: See only results from Google News. Shopping: See only results from . Books: See only results from , including reviews, excerpts, and where you can buy the book. Places: See only results from places and businesses using Google+ Local. Blogs: See only results from . Flights: See only results from Google Flight Search. Discussions: See what people are saying in discussion groups, forums, and question- and-answer sites. Recipes: See only results for recipes. Customize and filter these results to show recipes with your ideal ingredients, cook time and calorie count. Applications: See only results for non-Google and Google applications for your mobile devices and desktop. Patents: See only results from Google Patent Search, which allows you to search the full text of the U.S. patent corpus and find patents that interest you.

2- Publish date:

• You can limit results according to when they are published on the Web. Options include any time or a custom range like past month.

3- Reading level:

• You can limit your search results to a specific reading level (Basic, Intermediate or Advanced).

4- Translated foreign pages: • Sometimes the best results for your search are written in another language. Based on your search term, this filter chooses the best language (or languages) to search in, translates your search, and then translates the results back to the language you prefer to read. The automatic language selection isn't perfect, of course, so if you'd like to search specific languages, select them in the panel above the results. 5- Verbatim search:

• You can see results for the exact words you searched for. 6- Dictionary tool:

• You can find definitions, synonyms, images and more for your search term. 7- Visited pages/Not yet visited:

• If you're signed in to your and have Web History enabled, you can limit the results to pages you have or have not already visited 8- Safe Search • Activate Safe search to filter sexually explicit content. To activate it, click on the gear icon in the right corner, then click on search setting, then tick the safe search box. Side Note: Advanced Search

• To access advanced search settings , click on the gear icon in the right corner, 9- Refine your query by time, region, and language

10- Select results by file format

11- Select usage rights 12- Web History: Part 1 • When you create a Google Account, Google Web History is automatically turned on. Google Web History offers more relevant search results and recommendations across Google’s products and services based on your web activity, providing a more personalized experience on Google. You can turn off Google Web History at any time.

With Google Web History you can: View and search across webpages you've visited in the past, including Google searches. Now you don't have to hunt for things you've seen and liked in the past! Find trends on your web activity, such as your most visited sites and top searches. Get more personalized search results and recommendations across Google products and services based on what you've searched for and which sites you've visited. See personalized predictions in autocomplete based on what you've searched for and which sites you've visited. Filter search results by pages you've visited before using the search options panel 12- Web History: Part 2 • To check your web history click on the gear icon displayed in the top right corner of the search results http://1.bp.blogspot.com/-6vvazabFvEI/TyZ3ixuuTXI/AAAAAAAAAWw/PsPt7WHCVP4/s320/logo-google-chrome-origine.png http://files.myopera.com/KikouBarTeam/albums/2183701/logo-google-chrome.png A full current list of all Google programs http://www.minterest.org/wp-content/uploads/2012/05/google-products-services.png

Ingress A territorial GPS based game Searches based on Time: Anytime Past Hour Past 24 hours Past week Past month Past year

Advanced Search: Visited Pages Not yet visited Reading Level Private Nearby Verbatim

Google Translate

• Translate entire webpages just change “example.com” to the page address you need translated. • http://translate.google.com/translate?sl=ja&tl =en&u=http://example.com/ And now after I’ve just told you all the cool things about google I need to scare you a bit… What Are Shared Endorsements? • As you probably know, most ads you see are personalized for you. • Shared Endorsements are a new type of ad that makes the ads you see even more personalized and informative. • Say you’ve been researching a product half an hour ago, and an ad for that product appears. However, this time you’ll also see one of your friends in the ad, their profile picture, and a review of the product that they made or a simple statement that they +1′d the product. It’s a simple but effective use of information you’ve given Google. • The necessary Terms of Service update to enable Google to start using Shared Endorsements is set to go into effect on November 11, 2013. The opt-out page is already available, so you can opt out before the Shared Endorsements start to appear.

http://www.makeuseof.com/tag/whats-googles-shared-endorsements-how-to-opt-out-right-now/ Shared Endorsement only appears when you are logged into your G+ account.

• Of course, the Shared Endorsements will only appear whenever you’re logged into your Google account, as Google would otherwise not know who your friends on Google+ are. • Likewise, Google can only use reviews and +1′s that you’ve done while logged into your Google account — if you write an anonymous review (where it’s still possible), Google won’t be able to use that and identify it as a review that you wrote. Opting OUT of Shared Endorsement • First, the +1′s and reviews of users under the age of 18 won’t appear at all. • Second, there’s a way you can opt out of appearing in Shared Endorsements. – All you need to do is go to the Shared Endorsements setting page while logged into your Google account, uncheck your permission for this new ad and click Save. This setting only applies to Shared Endorsements in regular web ads powered by Google — there is no way to turn off Shared Endorsements-esque recommendations within services. Then again, they’re very useful here and have already existed for quite a while.

G+, Shared Endorsement - my take • this new type of ad doesn’t really collect any new information. • These are things you’re already choosing to give to Google (your reviews, your +1′s, and so on), and Google is simply deciding to use that information while displaying ads to make them more effective. • It’s a very smart move on Google’s part, and it’s your decision whether you’re OK with being displayed in ads or not. • it’s just a simple strategy by Google to made ads more effective. And who can blame them — their primary business model is advertising. New Terms of Service (T.O.S) Per November 11th https://www.google.com/intl/en/policies/terms/changes/ • Terms of Service October 11, 2013 • We are updating the Google Terms of Service. The new Terms will go live on November 11, 2013 and you can read them here. • Because many of you are allergic to legalese, here’s a plain English summary for your convenience. • We’ve made three changes: • First, clarifying how your Profile name and photo might appear in Google products (including in reviews, advertising and other commercial contexts). – You can control whether your image and name appear in ads via the Shared Endorsements setting. • Second, a reminder to use your mobile devices safely. • Third, details on the importance of keeping your password confidential. T.O.S Here are some more details: • How your Profile name and photo may appear (including in reviews and advertising) • We want to give you – and your friends and connections – the most useful information. Recommendations from people you know can really help. So your friends, family and others may see your Profile name and photo, and content like the reviews you share or the ads you +1’d. This only happens when you take an action (things like +1’ing, commenting or following) – and the only people who see it are the people you’ve chosen to share that content with. On Google, you’re in control of what you share. This update to our Terms of Service doesn’t change in any way who you’ve shared things with in the past or your ability to control who you want to share things with in the future. • Feedback from people you know can save you time and improve results for you and your friends across all Google services, including Search, Maps, Play and in advertising. For example, your friends might see that you rated an album 4 stars on the band’s Google Play page. And the +1 you gave your favorite local bakery could be included in an ad that the bakery runs through Google. We call these recommendations shared endorsements and you can learn more about them here. • When it comes to shared endorsements in ads, you can control the use of your Profile name and photo via the Shared Endorsements setting. If you turn the setting to “off,” your Profile name and photo will not show up on that ad for your favorite bakery or any other ads. This setting only applies to use in ads, and doesn’t change whether your Profile name or photo may be used in other places such as Google Play. • If you previously told Google that you did not want your +1’s to appear in ads, then of course we’ll continue to respect that choice as a part of this updated setting. For users under 18, their actions won’t appear in shared endorsements in ads and certain other contexts. • For greater control over your experience with ads on Google, you can also use Google’s Ads Settings tool to manage ads you see. Learn more. T.O.S Here are some more details: P2

• Use your mobile devices safely • It’s just good common sense: Don’t use our services if you’re doing something that requires your full attention, like driving, and our services might distract you. And, of course, always follow the law while driving. • Be careful with your password • Our top priority is keeping your information safe and secure. Your Google username and password let you access lots of useful things – your , Google+ photos, YouTube videos, list and more. Anyone you give your login details to could use them to access your Google Account and the stuff you store with Google. So if you’re asked for your password, think twice and consider whether there might be safer and more secure ways to share the information. • If we see something out of the ordinary (such as if we notice failed attempts to login to your account, or two logins to your account within a short time frame, but from computers located very far away from each other) you may see an unusual activity alert. • Learn about other ways to keep your Google Account secure, including adding 2- step verification and using application-specific passwords. • Thank you for making it to the end of this page – we know this stuff can be dry, but we think it is important. To see how the terms apply to you, please check out the Terms of Service for your country.

http://rhizomenetwork.files.wordpress.com/2010/08/thats-all-folks.jpg Thank you for your Participation