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Balaji Institute of I.T and Management Kadapa BALAJI INSTITUTE OF I.T AND MANAGEMENT KADAPA GREEN BUSINESS MANAGEMENT MBA II YEAR III SEMESTER ICET CODE: BIMK Ms. L.NIKHILA B.Tech, MBA(P.hD) ASSISTANT PROFESSOR Also download at http://www.bimkadapa.in/materials.html MASTER OF BUSINESS ADMINISTRATION M- Mastery-Skilled in handling a task B- Business-Getting value and profit A- Administration- Getting task done through guiding of people E-Mail: [email protected] GBM EXPECTED QUESTIONS UNIT 1 Concept, Evolution, Nature, Scope, Importance and Types of green management. Green management in India. UNIT 2 How to go green. Spreading the green concept in organisation. Environmental and Sustainability issues for the production of hi-tech components and materials. Life cycle analysis of materials. UNIT 3 Biodiversity and its Alternate theories. Indicators of sustainability. Ecosystem services and their sustainable use. UNIT 4 ISO 14001 and ISO 14064. Climate change business. Green Product Management. Green Energy Management. UNIT 5 Business redesign Eco-Commerce models Green Project Management in action Green Techniques and Methods A dream doesn’t become reality through magic; it takes sweat, determination and hard work. SEMESTER-3 BALAJI INSTITUTE OF IT AND MANAGEMENT, KADAPA (17E00302) GREEN BUSINESS MANAGEMENT Objective: The objective of the course is to impart students in understanding of green business, its advantages, issues and opportunities and to provide knowledge over the strategies for building eco-business. 1. Introduction to Green Management: The Concept of Green Management; Evolution; nature, scope, importance and types; Developing a theory; Green Management in India; Relevance in twenty first century. 2.Organizational Environment; Indian Corporate Structure and Environment; How to go green; spreading the concept in organization; Environmental and sustainability issues for the production of high-tech components and materials, Life Cycle Analysis of materials, sustainable production and its role in corporate environmental responsibility (CER). 3.Approaches from Ecological Economics; Indicators of sustainability; Eco- system services and their sustainable use; Bio-diversity; Indian perspective; Alternate theories 4. Environmental Reporting and ISO 14001; Climate change business and ISO 14064; Green financing; Financial initiative by UNEP; Green energy management; Green product management 5. Green Techniques and Methods; Green tax incentives and rebates (to green projects and companies); Green project management in action; Business redesign; Eco-commerce models Text Books: Green Management and Green Technologies: Exploring the Causal Relationship by Jazmin SeijasNogarida , ZEW Publications. The Green Energy Management Book by Leo A. Meyer, LAMA books References: Green Marketing and Management: A global Perspective by John F. Whaik, Qbase Technologies. Green Project Management by Richard Maltzman And David Shiden, CRC Press Books. Green and World by Andrew S. Winston, Yale Press B UNIT-1 INTRODUCTION TO GREEN MANAGEMENT COMMON SUBJECT: G.B.M Page 1 SEMESTER-3 BALAJI INSTITUTE OF IT AND MANAGEMENT, KADAPA UNIT-1 INTRODUCTION TO GREEN MANAGEMENT 1.1 THE CONCEPT OF GREEN MANAGEMENT Green Management is an initiative aiming at continuously improving the foundation of environmental management, such as the development of personnel responsibilities for environmental activities, management systems and conservation of biodiversity. Green Management is the assurance to a healthy future generation. Everyone has to give its contribution to achieve a GREEN system and it should start with multiple awareness programs. MEANING Green Business is a business that has no negative impact on the global/local environment, community, society, or economy. A green Business strives to meet the triple bottom line, which indicates to conserve “People, Planet & profit.” “Green Business” is also known as “Sustainable business" which means to maintain the natural resources on earth forever. Green Business adopts UNIT-1 INTRODUCTION TO GREEN MANAGEMENT COMMON SUBJECT: G.B.M Page 2 SEMESTER-3 BALAJI INSTITUTE OF IT AND MANAGEMENT, KADAPA principles, policies and practices that improve the quality of life for their customers, employees and environment. There are a limited amount of resources on earth which are exploited everyday to produce houses, cars, computers etc. We must act responsibly so that the resources on the planet will be able to support many generations to come. A sustainable business is a business that “meets the needs of the present (world) without compromising the ability of future generations to meet their own needs”. A Sustainable business must meet customer needs while, at the same time, treating the environment well. For example, plastic introduced in the early 1990’s and is a mass production item today & occupies a lot of space on earth. Plastic takes millions of years to decompose. So, use of plastic is unsustainable consumption. In general, business is described as green if it matches the following four criteria: 1. It incorporates principles of sustainability into each of its business decisions. 2. It supplies environmentally friendly products or services that replace demand for non green products and/or services. 3. It is greener than traditional competition. 4. It has made an enduring commitment to environmental principles in its business operations The “vision” of Green Management system is to decrease global warming, increase ground water level, to make green world and to conserve the humanity. DEFINITION: According to Brown and Ratledge, "Green Management is defined as an establishment that produces green output." Green management is not a concept describing new business management style. Green management describes the construction of businesses. In other words, business management styles focus on the planning, recruiting, controlling, utilization of competent and talented employees to produce profits on behalf of UNIT-1 INTRODUCTION TO GREEN MANAGEMENT COMMON SUBJECT: G.B.M Page 3 SEMESTER-3 BALAJI INSTITUTE OF IT AND MANAGEMENT, KADAPA the green business. The reliance on expertise, quality of customer service, and quality of the product service is no longer enough. Businesses nowadays are downplaying the message of profit-hungry and communicating the message of being environmentally conscious. In other words, businesses are expressing through actions that not only being environmental friendly is necessary, but also preserving the environment is paramount. It is a win-win situation where businesses can grow and give back. Hence, going green, in the long run, pays off through tax incentives and the values of green management implementations. Green businesses adopt principles, policies and practices that improve the quality of life for their customers, employees and environment. The concept of green management consists of three components: green building, green energy, and green waste. The Common Characteristics of green companies are: 1. To minimize the use of plastic material. 2. Use recyclable packaging materials. 3. Recyclable papers The Importance of green management is: 1. To reuse wastage of resources. 2. To reduce degradation of environment 3. To save the scarce resources for future generation. 1.2 EVOLUTION OF GREEN MANAGEMENT The evolution of Green movement and green politics began in the late 1970’s, when the first Green party was formed in Germany. The term ‘Green’ is the UNIT-1 INTRODUCTION TO GREEN MANAGEMENT COMMON SUBJECT: G.B.M Page 4 SEMESTER-3 BALAJI INSTITUTE OF IT AND MANAGEMENT, KADAPA English translation of the German word ‘Grun’. Green politics advocated issues pertaining to ecology, environment, feminism, conservation and peace. A part from all this, the supporters of green politics were also concerned with civil liberties, non-violence, and social justice. Hence, green politics came to be known for ecological and environmental goals during the 1970’s. In 1980’s, the “Green parties” were active in several countries. It is believed that “Green politics” draws its inspirations from Gandhi, Rousseau & Thoreau.(philosophers) . In 1972, the first green party named united Tasmania Group formed in Australia. Later in UK’s Ecology party was established, the first green party in Europe. In 1980’s & 1990’s, several other countries such as Canada, Finland and the U.S. witnessed the formation & growth of green parties. In 1995, the international Organization for standardization defined new standards in Geneva. In 1996, Publication of ISO 14000 introduced. In 2000, First thoughts to improve ISO 14000 started. Then finally in 2004, New ISO 14001 standard was officially published. The proponents of green politics support several issues, one of the most important being “Green Economics”. Green Economics emphasizes on the significance of the health of the environment along with the human well- being. The supporters on green politics support economic policies that are less harmful to the environment. They denounce subsidies to certain industries and propose green-tax on these industries, thus forcing producers and consumers to make eco-friendly choices. 1.3 NATURE OF GREEN MANAGEMENT The Nature/Characteristics of Green Management are described as follows: 1. Nature-based Knowledge and Technology: It refers to gaining of nature based knowledge and technology through various ways like growing organic people’s food, harnessing their energy, constructing green things, conducting green business, processing information and designing their sustainable
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