January 2012

New Year’s Message From American’s Regional Director, Marketing & Strategy-Pacific

American Airlines, bridging Asia and America

I am pleased to have this opportunity to wish all of our customers at American Airlines a very prosperous and healthy New Year.

We opened the New Year by sponsoring a classic Chinese play written by Tang Xianzu over 400 years ago called, ‘The Peony Pavilion’ performed as a modern dance drama for the first time outside China at one of the world’s premier dance venues, the David H. Koch Theater, Lincoln Center Plaza. Why talk about a dance drama sponsorship in New York?

American recognizes one of its roles as an airline is bringing peoples of the world together. Like air travel, the arts lift our spirits, broaden our horizons and give us fresh perspective on the world around us. Supporting arts and cultural exchange serves to build friendship and un- derstanding between countries and its peoples. ‘The Peony Pavilion,’ performed by the China Jinling Dance Company, preserves as much as it celebrates the artistry of Chinese dance to new audiences in the United States.

If you are going to the Big Apple, American offers convenient daily non-stop services from Tokyo – Narita and beginning this spring, from Tokyo – Haneda International Airport to JFK International Airport. From China, we operate daily one-stop services to New York via Chicago and Los Angeles.

In Japan, we’re excited about our partnership with Billboard Live, the only music venues in the world operating under the iconic Billboard magazine brand name. The two clubs in Tokyo and Osaka play host to many of the world’s finest artists and musicians to wildly appreciative audiences. Billboard Live is also where we first met bicultural Japanese pop singer ‘AI’ and American is now her Official Airline sponsor. AI most recently joined the legendary Jackson Family in a tribute to Michael Jackson with two sold out concerts at Yoyogi National Stadium.

In China, we return to sponsor of two major arts and cultural events. The Meet In Beijing Arts Festival is the biggest such festival in Asia, bringing performers and artists from around the world for a month of cultural exchange in May. And in Shanghai, one of the great entertainment capitals in the world, we are the Official Airline of the Shanghai Jazz Festival held over two fabulous weeks of mainstream and contemporary jazz in October.

Finally, 2012 is a significant year in our 80 plus year history because it marks the 25th anniversary of service between Asia and United States that began with a single daily flight between Tokyo, Japan and Dallas - Fort Worth, Texas. For a quarter of a century now, we’ve been bridging Asia and the United States and from there, to destinations around the globe. We are proud of achieving this mile- stone and express our deep gratitude for your loyalty and support of our business and hope to have your continued support in 2012.

From all of us at American, Happy New Year and we look forward to serving you onboard one of our flights very soon.

Sincerely,

Wesley Stockstill Director, Marketing & Strategy - Pacific American Airlines January 2012

What’s Going On In Japan

American Airlines Sponsored The Michael Jackson Tribute Live In Japan

out the world. Bringing in the music director who is currently An audience of approximately 20,000 working on Janet Jackson’s world tour as well people gathered for the spectacular three- as two original band members and the chore- hour shows on December 13 and 14. The ographer from “THIS IS IT” all came together entertainment-packed program was divided to make this an inspiring event. into three parts: the “Dance Stage” rendering American Airlines is proud to support the worldview of Michael’s hit songs solely cross-culture exchange initiatives through American Airlines was a corporate spon- through dance by a total of 90 dancers; the music and other entertainment. sor of the Michael Jackson Tribute Live that “Song Stage” featuring famous acclaimed took place in December at Yoyogi National artists; and “The Jacksons Stage” bringing Gymnasium in Tokyo. The concept of the The Jacksons to Japan for the first time in 38 Michael Jackson Tribute Live was not only to years with Japanese singer AI as the main vo- commemorate Michael’s legacy and laud his calist, thrilling the crowd with classic hit songs career, but also to unite artists and an audi- rendered in their original arrangements. ence who were deeply influenced by him and It was meticulously ensured that every last spread the power of entertainment through- detail of the show was truly “Michael Jackson.”

Message From Narita Tokyu Congratulating 25th Anniversary Of NRT-DFW Service

First of all, congratulations on your rant called “Siesta House” and indoor pool we always look for ways of providing them 25 years anniversary of your Narita-DFW and gym facility, aiming at an “more relax- with a most relaxing stay here in our hotel, for service! ing and comfortably hotel life” for them. Also, us to be “home away from home” for them. Since May 21, 1987, our hotel has been most recently, we refurbished the corridors In last, I would like to take this opportunity given the big honor of serving your crew as leading to the guest rooms and wallpapers, to thank the AA crew, on behalf of the entire your designated crew hotel. Since we started and renewed “Siesta House”, introduced TV hotel staff, for their support they provided to our hotel on July 1, 1985, I believe I can say monitors inside our gym, and added pillows our hotel after the 3.11 earthquake. They de- that the history of our hotel itself overlaps and Wi-Fi into each room – to further upgrade livered to us encouraging words and brought with the history of American Airlines in Narita. the customer satisfaction. We will continue to us a lot of batteries and flashlights when we At the time we started our operation, we had look into ways of upgrading our facilities as were short of those here in Narita. This in fact 400 guest rooms, and in 1993, we added 305 appropriate. was very, very encouraging to us. We sin- more rooms by building a complex for crew I always know exactly when AA crew ar- cerely hope to be able to further continue our only (south wing). Different from the speci- rives at our lobby area. That is because I excellent relationship we have developed in fications in the other rooms, we designed start hearing cheerful and bright laughter in the past 25 years together. those rooms especially meeting the needs of my back office. At some times, I also hear a our crew, with bigger space and larger beds, wonderful chorus of “happy birthday to you”. 2012.1.6 and the ceiling of the bathroom being higher, Our entire hotel staff awaits such warm and Hideaki Ichihara all based on feedback from our crew. At the smiling faces of AA crew and their humorous General Manager same time, we implemented a crew restau- conversations every day. At the same time, Narita Excel Hotel Tokyu

New Year Present From Narita Excel Hotel Tokyu !

During Jan 15-Feb 15, with any order at the 1st floor restaurant “Gardenia” and presenting this AA Insight Jan edition, you and your companion will receive one free glass of wine or soft drink! January 2012

What’s Going On In China

American Airline Wins “The Best In-Flight Meals” At Top Travel Ceremony 2011

American Airlines remains committed to setting the benchmark for airline dining experience and building a cultural bridge between the East and West

experience. West and the East. We remain committed to American Airlines’ Managing Director building a platform to promote cultural ex- for Greater China,Victor Lee, said: “we are change, while enabling customers an opportu- delighted and honored to be named the air- nity to experience a unique variety of tastes.” line with the “Best In-flight Meals” this year. TopTravel is the only high-end magazine Since we started introducing menu items from in China that focuses on outbound tourism; its’ prominent, well-respected chefs more than 20 target audience is affluent Chinese travellers, years ago, we have consistently tried to raise who actively pursue a global standard of opu- American Airlines has been awarded the air- the bar for in-flight meal and dining experi- lent living. The Annual TopTravel Ceremony line with the “Best In-flight Meals” by Top Travel ence. Today, American continues to develop is a major event in the tourism industry. magazine at its annual ceremony in 2011. its dining program by combining customers’ Voting for the awards, which took place The award recognizes American Airlines’ demands with the expertise of our chefs, on tencent,com, ifeng.com, huanqiu.com, and extraordinary, ongoing quest to develop the matching high expectations with high quality.” sg.com, lasted over a month before the final best in-flight dining programs, and to en- He also said: “In-flight meals are also a results were revealed. The ceremony was held hance and differentiate its onboard travel bridge to connect the different cultures in the in Beijing on December 6, 2011.

What’s Going On In Hong Kong

Cathay Pacific To Codeshare On American Flights To Brazil

On November 24, 2011 Cathay Pacific Airways announced that it With the addition of Sao Paolo and Rio de Janeiro, Cathay Pacific has added the Brazilian cities of Sao Paolo and Rio de Janeiro to its now connects to a total of 25 destinations in the Americas through code network following an expanded code-share agreement with oneworld shares with American Airlines. alliance partner American Airlines. The latest destinations will further boost the Hong Kong carrier’s presence in Latin America following the New York (JFK) to Sao Paolo (GRU) - from 5 December 2011 introduction of code-share flights to Mexico, Chile and Peru. Flight No Routing ETD/ETA Day of the week The two new services will offer Cathay Pacific passengers greater CX*7698/AA951 JFK/GRU 2150/1025+1 Daily CX*7699/AA950 GRU/JFK 2305/0600+1 Daily convenience and more choice when travelling to Brazil through the airline’s US gateway at John F Kennedy International Airport in New New York (JFK) to Rio De Janeiro (GIG) - from 5 December 2011 York. Under the expanded agreement, Cathay Pacific’s “CX” code will Flight No Routing ETD/ETA Day of the week be placed on American Airlines’ daily services between New York and CX*7712/AA973 JFK/GIG 2130/1015+1 Daily Sao Paolo, and New York and Rio de Janeiro. CX*7713/AA974 GIG/JFK 2325/0625+1 Daily

American Airlines Launched Portal Site For Hong Kong And New Zealand

On December 12, 2011 American Airlines launched a portal site for Hong Kong and New Zealand. Not only the site allow customers to pur- chase plane tickets, but also allow them to do online check-in, check flight status. To maximize the customers experience to the AA site, it con- tains information about AAdvantage, baggage information, U.S Entry Requirements, aircraft type. Through the site, we are hoping to reach out more customers in Asia and the pacific.