Success in Retail is all about trust and people! How we as a Scandinavian retailer are able to compete with world-class discounters and to generate sustainable growth despite the seemingly hopeless environment.
Discount with attitude Who we are? • Family owned company Banking Energy Real Estate Real Convenience Discount
• We have almost 3,900 stores and a turnover on 95 billion NKR (2018) and 38,000 colleges Discount with attitude Image survey – REMA 1000 Denmark 1. Q 2019
Supermarkets (incl. REMA) Discounters (incl. REMA)
1. kvt. 2019 1. kvt. 2019 Buzz Buzz 60 60 50 50 40 40 Impression Recommend Impression Recommend 30 30 20 20 10 10 0 0 -10 Quality Satisfaction Quality Satisfaction
Value Reputation Value Reputation
Rema 1000 Sector Median Rema 1000 Sector Median
Discount with attitude Image development - discounters
50%
40%
30%
20%
10%
0%
-10%
2018-04-012018-05-012018-06-012018-07-012018-08-012018-09-012018-10-012018-11-012018-12-012019-01-012019-02-012019-03-01 Rema 1000, Index Netto, Index Fakta, Index Lidl, Index Aldi, Index
Discount with attitude Positioning map
40
Irma Føtex Rema 1000 30 Meny SuperBrugsenKvickly
20 Coop Bilka Salling Group
Lidl Netto 10 Dagli´Brugsen nemlig.com
Quality LokalBrugsen Fakta 0
Aldi -10
-20 -10 0 10 20 30 40 50 60 Value
Discount with attitude Once upon a time……. Vision: ”The Reitan Group must be known as the most Reitanvalue Distributiondriven company” Odd Reitan Value driven leadership in Reitan
We believe in building great people, who create action through trust
Discount with attitude Our 8 fundamental values
• We keep focus on our business ideas • We have a high business moral • We are committed to be debt-free • We encourage a winning culture • We have a positive and proactive mindset • We talk with each other, not about each other • The customer is our ultimate boss • We want our work to be enjoyable and profitable Discount with attitude Personal ”value compass”
Discount with attitude Build a strong culture
The most important thing we can do as managers is to build a strong culture and to build a strong culture we need to build on our values
Discount with attitude What’s the difference….
It’s not the magic that makes it work - It’s the way we work that makes it magical
Tools + Tools + Tools + Tools + Values
Values
Tools + Tools + Tools + Tools
Discount with attitude Basic thinking
Positive view on Professional human beings Retail trade
Network and knowledge sharing Community + Values + Systems - Rules Freedom put into system
GOAL Values
Success factors
Discount with attitude They can copy our inventory……
• Without doubt our biggest competitive advantage is the independent retailer with personal initiative and desire to create tremendous results. Retailers who have ownership of their own shop, own locality and their own customers. Customers who the retailer personally knows, no matter whether customers come at 8 am or 8 pm. • The very special ownership each retailer is creating, the attitude and the presence in every connection with customers and employees, no one can copy. • It's people that make the difference - people with strong values and a strong own interest. Discount with attitude Blue Ocean = Discount with attitude
Overall impression X-aksen skærer Y-aksen vedbranchens gennemsnitlige samlede butiksindtryk 26
25
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21 Pris Price 20 Price 1 2 3 4 5
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15 OverallSamlet butiksindtryk impression Discount with attitude Kilde:Source: Retail Retail Institute InstituteScandinavia Scandinavia A/S A/S Corporate Social Responsibility
We contribute to the achievement of the 17 UN Sustainable Development Goals (SDGs), as these goals clearly set the direction of where the world need to be by 2030. • SDG 3: We work with health and well-being • SDG 5: Diversity in REMA 1000 • SDG 9: We promote a green REMA 1000 • SDG 12: We work with sustainability and circular economy • SDG 17: We work with partnerships locally, nationally and globally
Discount with attitude CSR – 2017 review in numbers
• This year, Project Christmas Surplus donated 30 tons of surplus food to economically challenged families • We have initiated 10 new partnerships with local Danish suppliers • The official Animal Welfare Certificate is now found on 9 products • 305,800 kg surplus apples from Funen gardens, were transformed into 259,930 liters of delicious apple juice. • We initiated the development of a new plastic- and packaging strategy • We supported local organizations with more than 400 local sponsorships • 4.300 people signed up for the “Hello Neighbor” campaign, to improve their neighborhoods • During 2017, we hosted more than 158 sports- and activities camps, including our new Sports- and Health Academy, which is targeted at children with social- and mental challenges • Our new talent team has 30 % female students • LED lights and climate-friendly refrigeration are now found in 82 % of our stores • 80 % of our refrigerated trailers have been swapped for more climate-friendly models • 30 % of our products have been awarded with sustainable- and health certificates • Our Vigo users delivered groceries to other users at a distance equivalent to walking 30 times around the Earth
Discount with attitude People don’t buy what you do, they buy why you do it!
The Golden Circle:
Simon Sinek: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=da#t-10524
Discount with attitude Denmark's most popular brand 2018
Discount with attitude Thank you for listening
JMichael Skou [email protected]
Discount with attitude Discount with attitude Discount with attitude Discount with attitude Discount with attitude