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Introduction INTRODUCTION The Loeries Official Rankings are a useful and independent measure of the most innovative brands, agencies, organisations and individual’s across Africa and the Middle East in the brand communication space. Since 2018, the Loeries has included points for Finalists in its Official Rankings across Africa and the Middle East. In the past, the Loeries only awarded points for Bronze awards and above. The reason for this change was that around 20 countries enter the Loeries and the spread of results is large. Some brands and agencies walk away with several awards, while others manage one of two finalists. By including finalists in our analysis, we are able to drill deeper for a better representation of performance across the whole region. However, in order to prevent a domination of the Rankings with Finalists, these points are capped at a maximum of 30 Finalists – equivalent to 3 Bronze awards. In general, we have been able to publish longer Rankings across all categories, thereby providing more information on the performance of the industry across the region. This change is especially positive for small agencies and countries just beginning to improve their creative output. On the lower end, we are now be able to distinguish regions, countries and agencies through Finalists, while on the upper end the Grands Prix and Golds make the difference. This year we have included the rankings from 2018 and 2019. This will allow readers to get a view of sustained excellence over a period of time versus monadic data which focuses on a single year. www.loeries.com [email protected] COPYRIGHT The Loeries ® Official Rankings™ is copyright. Except for the purposes of fair reviewing, no part of this publication may be reproduced or transmitted in any form or by any means, electronic, digital or mechanical, including CD, DVD, eBook, PDF format, photocopying, recording, or any information storage and retrieval system, including by any means via the Internet, or by any means yet undiscovered, with- out permission in writing from The Loerie Awards Company. Infringer’s of copyright render themselves liable to prosecution. ABOUT LOERIES AFRICA MIDDLE EAST 2020 Since 2010, the Loeries Official Rankings offer a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East. The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognizes, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking. The Loeries is the only award across Africa and the Middle East that informs the global WARC Creative 100, a showcase for the best creative work in the world. Successor to the prestigious Gunn Report, WARC collates the most important advertising awards from around the world to produce a global list that ranks the most creative companies and campaigns. Partners of the Loeries Sanlam, Facebook, AB InBev, Barron, Brand South Africa, DStv Media Sales, Red & Yellow Creative School of Business, Tractor Outdoor, Vodacom, Woolworths Additional Partners and Official Suppliers AAA School of Advertising, Aon South Africa, Backsberg, BEE Online, First Source, Fresh RSVP Guest Logistics, Funk Productions, Howler, Gallo Images, Ludus Post Productions, Mama Creative, Newsclip, Paygate, Rocketseed, Shared Value Africa Initiative, Shift, Unstereotype Alliance, Vega School, VQI Communications Nigeria, Xneelo Endorsed by Association of Communication and Design, Brand Council South Africa, Commercial Producers Association, Creative Circle, EXCA, IAB, South African Institute of Architects, IID Official media partners Between 10and5, Bizcommunity.com, Book of Swag, Brand Communicator Nigeria, Business Insider by Pulse, Campaign Middle East, Film & Event Media, IDIDTHAT.co, MarkLives, Modern Marketing, The Redzone Website: loeries.com Facebook: The Loeries Instagram: @loerieawards Twitter: @loeries LinkedIn: The Loeries Email: [email protected] COMPANY RANKINGS Overall Ranking by Brand 4 Overall Ranking by Agency - Africa and The Middle East 5 Ranking by Regional Agency Group 6 Overall Ranking by Agency – South Africa 7 Ranking by Agency – Region excluding South Africa 8 Ranking by Agency Size 9 Top Educational Institutions 12 Design 13 Digital 14 Film Production Company 15 Film Editing Company 16 Film Post Production 17 Film Recording Studio 18 Film Animation Company 19 Digital Agency/Production Company 20 Radio – Recording Studio 21 INDIVIDUAL RANKINGS Brand Representative 22 Chief Creative Officer 23 Executive Creative Director 24 Creative Director 25 Agency Art Director 26 Writer 27 Film Director 28 Cinematographer 29 CONTENT PAGE CONTENT Editor 30 Producer 31 Animator 32 Art Director/ Stylist 33 Designer 34 Illustrator 35 Information Architect/ UX Designer 36 Sound Designer 37 Music Composer 38 Music Supervisor 39 Photographer 40 Programmer / Software Dev 41 Strategist 42 Account Management 43 Student 44 Lecturer 45 How the Loeries® Official Rankings™ are calculated 46 01 CHICKEN LICKEN 01 CHICKEN LICKEN 01 SANLAM 02 BBC STUDIOS 02 CITY LODGE HOTEL GROUP 02 CHICKEN LICKEN 03 MASTERCARD 03 PHILIPS & THE NELSON MANDELA 03 KIMBERLY-CLARK 04 NEDBANK FOUNDATION 04 NANDO'S 05 AN-NAHAR NEWSPAPER 04 NANDO’S 05 LA LIBANAISE DES JEUX 06 FIRST FOR WOMEN 05 AB INBEV 06 JOBURG BALLET 07 NOVOMED ALLERGY CLINIC 06 SANLAM 07 AB INBEV 08 IKEA 07 THEATRE HOURS 08 LANDMARK GROUP 09 HYPE MAGAZINE & TEARS FOUNDATION 08 THE COCA-COLA COMPANY 09 TOYOTA 10 KFC 09 MTN 10 LOUVRE ABU DHABI 11 APSARA PEARL GROUP 10 IKEA 11 FEAR AND FANTASY FESTIVAL 12 DSTV 11 28 TOO MANY 12 FLIGHT CENTRE 13 AB INBEV 12 SAINT 13 UNILEVER 14 HEAD & SHOULDERS 13 BBL SECURITY PRODUCTS 14 PERNOD RICARD SOUTH AFRICA 15 FIFTYFIFTY LEBANON 14 KLEINE RIJKE 15 GREATSTOCK 16 REDEMPTION RUM 15 WASTE MANAGEMENT COALITION 16 NEDBANK 17 ETISALAT 16 STANDARD BANK 17 NISSAN 18 LOTO LIBANAIS 17 OKAVANGO DIAMOND COMPANY 18 TIGER BRANDS 19 TOPS AT SPAR 18 INVESTEC 19 EXPLORERS CLUB 20 EMIRATES NBD 19 TIGER BRANDS 19 M-AGRICULTURE 21 POWA 20 EDGARS 21 MTN 22 BOSE 21 JET 22 ALLAN GRAY 22 CANSA 22 TURKCELL 23 POWA 24 PINEAPPLE INSURANCE 23 NATIONAL GEOGRAPHIC 24 DISTELL 25 AMNESTY INTERNATIONAL 24 OLD MUTUAL 25 MERCEDES-BENZ 25 KIMBERLY-CLARK COMPANY 04 CREDITS NOTE: THE OVERALL RANKING INCLUDES AGENCIES FROM ACROSS THE REGION – AFRICA AND THE MIDDLE EAST – AS WELL AS INTERNATIONAL AGENCIES THAT PRODUCED WORK TO BE FLIGHTED WITHIN THE REGION. 01 JOE PUBLIC UNITED 01 JOE PUBLIC UNITED 01 JOE PUBLIC UNITED 02 IMPACT BBDO DUBAI 02 OGILVY JOHANNESBURG 02 IMPACT BBDO DUBAI 03 THE ODD NUMBER 03 TBWA\HUNT LASCARIS 03 KING JAMES GROUP 04 FP7MCCANN DUBAI JOHANNESBURG 04 TBWA\HUNT LASCARIS 05 TBWA\HUNT LASCARIS SOUTH AFRICA 04 TBWA\ISTANBUL JOHANNESBURG 06 FOXP2 05 IMPACT BBDO 05 M&C SAATCHI ABEL 07 MEMAC OGILVY DUBAI 06 M&C SAATCHI ABEL 06 OGILVY JOHANNESBURG 08 OGILVY JOHANNESBURG 07 KING JAMES GROUP 07 TBWA\RAAD 09 KING JAMES GROUP 08 FOXP2 08 OGILVY CAPE TOWN 09 SAATCHI & SAATCHI 09 FCB JOBURG 09 FCB JOHANNESBURG 11 OGILVY CAPE TOWN 10 TBWA\RAAD 10 TBWA\ISTANBUL 12 TBWA\RAAD 11 GRID WORLDWIDE 11 VML SOUTH AFRICA 13 HELLOFCB+ 12 VML SA 12 KING JAMES II 14 PROMISE 13 DAVID KRYNAUW 13 GRID WORLDWIDE 15 JANE SAYS DESIGN 14 OGILVY CAPE TOWN 14 NET#WORK BBDO 16 MAKEREIGN 15 REGENCY GLOBAL 15 SCANAD 17 LEO BURNETT DUBAI 16 J. WALTER THOMPSON KSA 16 DIGITAS LIQUORICE 18 VMLY&R SOUTH AFRICA 17 LEO BURNETT MEA 17 UTOPIA 19 BLACK RIVER FC 18 HAVAS JOHANNESBURG 18 MEOW MEOW WOOF 20 WUNDERMAN THOMPSON DUBAI 19 MCCANN1886 19 OGILVY & MATHER AFRICA 21 FCB JOBURG (PTY) LTD 20 DUKE 20 HORIZON FCB DUBAI 22 REGENCY GLOBAL 21 SUNSHINE COLLECTIVE 21 FOXP2 22 ZULZI 22 THE ODD NUMBER 22 DUKE 24 RAFINERI 23 SHOWMAX 23 SUNSHINEGUN 25 ROCKETFUEL 24 LEO BURNETT ISRAEL 24 FCB DURBAN 26 MAL 25 MULLENLOWE MENA 25 NORTH VCA 27 M&C SAATCHI ABEL 26 ACCENTURE INTERACTIVE 26 LEO BURNETT ISRAEL 28 THE CLASSIC PARTNERSHIP 27 FUTURA 27 ACCENTURE 29 4129GREY 27 HOORAH DIGITAL CONSULTANCY 28 SENSOR NETWORKS 30 OLD FRIENDS YOUNG TALENT 29 HORIZON FCB DUBAI 29 THE ODD NUMBER 30 PARSONS BRANDING 30 J. WALTER THOMPSON KSA COMPANY 05 CREDITS NOTE: THE REGIONAL AGENCY GROUP RANKING IS FOR THE GROUP NETWORKS ACROSS AFRICA AND THE MIDDLE EAST. 01 JOE PUBLIC UNITED 01 TBWA\ 01 TBWA\ 02 BBDO 02 OGILVY EMEA 02 OGILVY EMEA 03 FP7MCCANN 03 JOE PUBLIC UNITED 03 JOE PUBLIC UNITED 04 OGILVY EMEA 04 BBDO 04 BBDO MEA 05 TBWA\ 05 FCB MEA 05 KING JAMES GROUP 06 DENTSU AFRICA 06 M&C SAATCHI 06 FCB MEA 07 FCB MEA 07 KING JAMES GROUP 07 M&C SAATCHI 08 KING JAMES GROUP 08 DENTSU GROUP 08 VML 09 PUBLICIS GROUPE AFRICA 09 VML 09 WPP SCANGROUP 10 VML 10 LEO BURNETT 10 PUBLICIS 11 WUNDERMAN THOMPSON 11 J. WALTER THOMPSON MEA 11 J. WALTER THOMPSON MEA 12 REGENCY GLOBAL 12 HAVAS 12 DENTSU AEGIS NETWORK 13 M&C SAATCHI 13 MULLENLOWE 13 LEO BURNETT 14 GREY 14 GREY 14 WUNDERMAN 15 MULLENLOWE 15 DDB 15 GREY COMPANY 06 CREDITS NOTE: COUNTRY RANKING IS BASED ON THE REGISTERED ADDRESS OF THE AGENCY, NOT WHERE THE WORK IS FLIGHTED. FOR EXAMPLE, AN AGENCY IN THE SOUTH AFRICA TABLE MAY HAVE PRODUCED WORK FLIGHTED ANYWHERE IN THE REGION BUT THE AGENCY REMAINS IN THE SOUTH AFRICA TABLE. 01 JOE PUBLIC UNITED 01 JOE PUBLIC UNITED 01 JOE PUBLIC UNITED 02 THE ODD NUMBER 02 OGILVY JOHANNESBURG 02 KING JAMES GROUP 03 TBWA\HUNT LASCARIS SOUTH AFRICA 03 TBWA\HUNT LASCARIS JOHANNESBURG
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