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THEME PAVILION Sustainable Crafts from North Eastern States Cane & Bamboo crafts, handlooms, silks, decoratives, jewellery and much more... Featuring 18 participants from the NER states like Assam, attracted one Manipur, Nagaland and Sikkim, the NER Theme Presentation at instantly, like a IFJAS offered a pleasant aura with handcrafted, hand woven traditionally dressed and handspun all across the display area. up Sikha herself. She Bapan Sarkar from Guwahati, a participant in EPCH fairs displayed since last four years got handloom cushion covers and stoles Jaapi(traditional displayed alongside selections in exquisite Muga and assamese hats), kurtis Eri(ahimsa) silk. and dupattas made Their handlooms of Muga silk. This was and other artistic her second participation at an EPCH show but local exhibitions in Assam, Kolkata and Delhi are not new to her. She has two stores in Kolkata and three in Assam. Here she sees a better and bigger market opportunity and hopes to cater to the international market. IFJAS is a great initiative and good opportunity for starters says first time participant, Tsering Gurung from Dimapur, textiles are made Nagaland. Though this family business was started by her by local artisans. These are recognized and respected by mother, she wishes to shape it better. They specialize in international buyers and the international market has a good jewellery mostly made demand for hand made artistic textiles, said the exhibitor. with beads in variety of Organic and UV colours and shapes. resistant handspun They are all handmade “Ghicha shawls” that offer tribal lines, including 80% sun protection come some that are from another exhibitor modernized fancy ones, dealing in artistic textiles- informed Tsering, Haider Ali. He too is a quickly adding that they regular participant since can be obtained as complete 2008 and has been in the pieces or as loose beads. In the trade since 2004. They local market they sell to customers deal in Muga silk which is also in Dimapur and to tourists during the annual Hornbill Festival. termed, wild silk of Assam, besides They have a facebook page by the name of tribaljwelery. Many Eri and blends. They export to buyers buy from the stock available at the store, which is Germany, France and USA and this located at Hongkong market in Dimapur. year, hope to widen their export Nengneithem Hengna a first timer at IFJAS, was keen to market. With an endeavour to promote North Eastern culture, reach out to international buyers through this platform. This Sikha Das from Assam had a stall bedecked with Assamese business is their family tradition that specializes in handmade traditional jewellery and Muga as well as cotton stoles that traditional jewellery, shawls and clothes like the Assamese e-CRAFTCIL • Issue 28, 2016 Mekhala chador. They use “IFJAS is traditional practices and a great just refine the designs. platform Their unit is managed by specially for an NGO-R.B Foundation, rural artists so based in Guwahati. we are Anindita, a textile designer who has been working since hoping for a nine years, launched her own business only 1 year ago by the good future name of Pink Shade LLP. This was her maiden participation at through the IFJAS and she absorbed the fair,” said Dibyajyoti Sarmash, experience well. Speaking an entrepreneur with 4 to 5 about her work, she informed, years in business. Bamboo and firstly, the design is cane jewellery, wallets of developed, then it is sent to bamboo and table runners made of bamboo and sandal seeds the factory where the crafts constituted their product range that looked very creative, persons make it. Everything is handmade and delicate. Time taken to finish a piece depends handmade, except the textile entirely on the design but runners take 2 to 3 days since they but that too is designed in the make it in bulk. They also make beds, chairs, planters, rings, factory. She designs the products bamboo trays and cane sofas (12 seaters). Off late, they are which are mainly cushion covers and bags. She has already experimenting with bamboo and ceramic blends. Mridusmita met buyers from Japan and Denmark through IFJAS. has a firm that deals exclusively in jewellery. Her stall had displayed practically all forms of Founded in 2010 in Barpeta, Assam, Tambul Plates intricately crafted jewellery in bamboo. Marketing Limited is more of a movement to bring completely chemical free biodegradable tableware to modern lifestyles. At S D The plates, bowls and Enterprises, the trays have simple & artisans are attractive deeply designs, are associated with hygienic and pinon and hadi - even liquid Chakma tribal and heat dress from Assam. These are hand woven for days at a stretch proof. The and at times a single piece takes about twenty days to be product is a prepared with perfection. Made from cotton using chemical great help to the rural workers and they wish to generate free colours these are wrap-around and reversible artisanal livelihood for over 50,000 rural youth through this. apparel, made by rural artisans. e-CRAFTCIL • Issue 28, 2016 Traditional eastern India mats that go by the commonly known by assamese name ‘Sittal patti’ and work as coolants during summers and are a big part of prayer as well as marriage ceremonies in the languishing art, that region were her people have brought to IFJAS at forgotten. So she took the NER Theme this initiative to revive it with a twist. She has added her Pavilion by creativity to the traditional patchwork art of Sikkim’s Bhutia Dubapara Patshilpa community. She Cooperative. It is takes the help of used as floor covering, ceiling rural artisans in covering, etc. The local demand is preparing these very high and it is a must in every bags and traditional household in Assam. They are also makers of bags and this was belts so that the art their first time in the fair for an international reach. is not lost. She has a With Krishnazia Thakur and Olenka Dilip as co-founders, shop online as well. Junuka Jewels from Farhana Sultana Assam offered “perfect Begum, a first timer at IFJAS fusion of the tradition of carries on a family business the eight north eastern of hand- made bamboo craft. states as The main attraction at her well as stall were the simple & graceful earrings. Made with bamboo ethnic and and fevicol, the designs included chokers and other neck tribal” in pieces. Although dainty, gracious, shimmering and bold hand crafted jewellery. Manipur’s Meetai community’s Marei Pareng which takes 2-3 days to be crafted is their most admired and best selling jewellery.The stall had a rich electrifying vibe to it, offering simple everyday wear designs as well as a mix and match of colours in some. Their experience at the fair has been joyful. Lagtsal from Sikkim was represented by Chimib, an experienced designer in home décor though bags are a part of her experimenting with free hand craft. She studied designing this was her first time here, she has high expectations that this from NIFT and through her stall at IFJAS, presented a initiative can change things for her and other artisans as well. e-CRAFTCIL • Issue 28, 2016 THEME PAVILION Artistic Expressions from the Eastern Region Handlooms, decoratives, jewellery and much more... Eastern Region States of India in a thematic representation Good platform to reskill artisans and with artisans, entrepreneurs and exporters at IFJAS, made a vibrant presence with handmade fashion jewellery and textile update them with new trends based accessories. The pavilion also featured many social enterprises that are working towards providing a better I am full of appreciation, both for the livelihood to artisans through skill development, design north eastern and eastern region theme assistance and training. The collection comprised eco - friendly pavilions at IFJAS 2016. This show has jewellery made from sittalpatti, provided a good platform to reskill jute, bamboo, etc. artisans as well as update them with Alok & Harsh from Kolkata trends and required product designs showcased clutches according to buyers’ specifications. embroidered with zardozi in Mr. O P Prahaladka Exhibitors have benefited with IFJAS animal patterns and primary Vice Chairman, EPCH and EPCH will continue with such colours like red and blue. This initiatives by engaging more number of was their first participation at artisans and exporters. To increase buyers' traffic, exporters should IFJAS and they appreciate the introduce more product categories, bring in more innovations fair as a good platform for new and focus on effective Visual Merchandizing. firms wishing to explore overseas business. This stall also included embroidered men's shoes with a bags and pouches in leather touch of velvet. and canvas along with key rings, besides stoles and New Bengal Art Jewellery, wooden earrings. represented by Arabinda Ray from Howrah, West Bengal, Samoolam, an NGO based offered imitation as well as brass in Gaya, Bihar, brought to and copper jewellery. This was IFJAS, crochet jewellery with their third participation at IFJAS. His stall various designs and colours. featured various Additionally, they offer crochet designs including an tasseled stoles, crocheted stationary intriguing necklace in copper with circular items, clutches and key rings as well as necklaces made of shaped designs strung in horn and bone mother of pearl and wooden blocks and a line in bags. They beads. Also available were necklaces, rings are collaborating with weavers in Bhagalpur to make stoles in and earrings with silk and are also planning to extend business in crochet work American diamonds assortments, said their representative. They primarily took studded on them. First shape to support lives of women and engage over 126 time participants at women on a continual basis.

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