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Press Kit Mil an 2017 PRESS KIT MIL AN 2017 Details for Architecture Finishings in the spotlight of a top-notch exhibition-event 4 - 8 April 2017, The Mall - Porta Nuova, Milano Design Week Details for Architecture space&interiors is only event permanently connected to the COMPANIES IN THE SPOTLIGHT 2Tec2, Abet Laminati, Alberto Mazzonetto, Arte, Barausse, Bianchi Lecco, Campolonghi Italia, Cladia With Ductal Inside, DI.BI. porte blindate, Effebiquattro Milano, Effeitalia, Erco, Errebi Marmi, Fewood, Fibra, Franchi Umberto Marmi, G.M.C., Garfagnana Innovazione, Giardini Wallcoverings, Internazionale Marmi e Macchine Carrara, Jansen, Julia Marmi di Laurino Mario e Scaravetto Lucilla, Legnoform, Lu-Bek, Marmi Carrara, Mogs, Officine Mandelli, Oikos Colore e Materia per l’architettura, Oikos Venezia, Okey, Oli, Omexco, Orac Decor, Phonotamburato, Renolit, Sa.Ge.Van. Marmi, Salice Paolo, Tailor Made Contract, Torterolo & Re, Vighi Security Doors, Yo2, Zanette. space&interiors Press Office Connect with MADE expo through Social Media [email protected] Chiara Sirianni - [email protected] - +39 02 80604614 Facebook: MADE expo Andrea Brega - [email protected] - +39 02 80604629 Twitter: MADE expo Laura Maini - [email protected] - + 39 02 80604656 #spaceinteriors searching for new ideas and products to embed in their next project. Organised by MADE expo, space&interiors 2017 will ARCHITECTURE CONNECTS spice up the neighbourhood around The Mall, right in the AT THE SALONE DEL MOBILE. heart of Porta Nuova, the stunning location at the foot of the Diamond Tower. While the focus of the Salone MILANO del Mobile.Milano is on the finished product, space&interiors is all about world class interiors, Between 4 and 8 April 2017, the Mall - Brera Design finishes and windows. District showcases a groundbreaking image, communication and business-oriented event dedicated to architectural finishings. ABSOLUTE LIGHTNESS THE WORLD OF DESIGN “Space is where all manifestatios of architecture apply AND ARCHITECTURE and present themselves” The entire show floor is set up as a narrative, telling the story Bruno Zevi of finishes while seamlessly merging yet differentiating the various display areas. A visually impressive promenade takes visitors through space&interiors, the only event connected to the three separate yet closely intertwined locales: a purely Salone del Mobile.Milano and devoted to architectural commercial trade show in which products are displayed finishes, is back for its second edition. From Tuesday 4 to and described in booths sporting an integrated exhibition Saturday 8 April 2017, The Mall Porta Nuova, in Milan’s design layout; a vibrant yet welcoming area that’s perfect Brera Design District will be the showcase for the finest for talking business one-on-one; and a more immersive indoor finishes against an evocative backdrop curated by space hosting a dynamic installation drawing attention to Studio Migliore+Servetto Architects. space&interiors the quality and features of individual products. will provide visitors with an immersive, sense-stirring Lightness is the focus of “La Luce del Marmo” (The light experience and an unrivalled opportunity to come together of marble), an exhibition promoted by IMM Carrara and discuss trending topics. Every evening there will be and centred on the ability of design and lighting to take events bringing visitors face to face with the leading names materials and shapes to a whole new level. in architecture and design. space&interiors 2017 is also staging “Absolute space&interiors explores and highlights a sector Lightness”, an exhibition consisting of a ground breaking increasingly attracting the attention of designers and interactive digital installation that emphases the relevance planners while also retaining close, fruitful, high-level ties of surface finishes to contemporary architecture. with Milan Design Week. With the event attracting throngs A special lounge area will be the setting for “Archicocktail”. of high-profile visitors in 2016 (over 8,000, with 30% Here, personalities from the world of design and from countries other than Italy), space&interiors offers architecture will talk with visitors about the latest design a unique chance to capture the attention of professionals and construction trends. LIGHTNESS, AMID INNOVATIONS AND TRENDS Taking place during Milan’s Design Week, the 2017 edition of space&interiors shines the spotlight on how materials and finishes play such a crucial role in defining the quality of the environments we live in. A group of hand-picked manufacturers will demonstrate the way very different formal or structural innovations can give rise to fascinating outcomes that underscore the rediscovered significance of lightness. The Carrara Fiere trade fair organisers are bringing eight sculptures by leading architects including Kengo Kuma and Fabio Novembre to the “La luce del marmo” space. The art works are superb examples of how light can bring out the magnificence of marble. By disclosing the hidden beauty of its structure, marble offers designers untold potential for creating incomparable transparencies and effects. Major technological strides have been achieved in the field Advanced marble working technologies are embedded of decorations, as can be seen in products by Lu-bek in the products of Julia Marmi and Cluster Arredo srl, Mazzonetto Wood floors, Renolit Italia srl and Sistema casa. The latter will also reveal some unexpected Fewood; exciting new results are appearing that revolve new applications involving a diverse range of materials. around the concept of weightlessness, with a transition from the bidimensional to the tridimensional, and from a Lightness is a mainstay of many products, reflecting a larger than ever array of surface textures to options for general trend towards simplicity and unfussiness, where extreme personalisations. the physicality of marble is mellowed and tempered by canny design and cutting-edge technology: this is Another take on lightness obviously involves the use of a notable feature of windows by Jansen, Erco srl, light itself: lighting elements integrated into materials; Mogs srl and Zanette Group and, unexpectedly, of relationships between materials and direct or reflected doors by Barausse srl, DI.BI. porte blindate srl, light, designed to produce amazing effects. This forward- Effebiquattro SpA, Legnoform srl, Oikos Venezia looking approach has been adopted by companies such as srl, Okey, Torterolo&Re and Vighi Security doors SpA. Bianchi Lecco srl, Abet Laminati SpA and Oikos srl, in the field of wall coverings and finishes, and, in the field Design and technology merge effortlessly and effectively of fabrics, Effeitalia srl and Giardini Wallcoverings also in the field of architectural details, as can be seen in the latest offerings from Officine Mandelli srl, Oli srl and Salice Paolo srl. By Migliore + Servetto Architects ABSOLUTE LIGHTNESS THE CONCEPT Curated by Migliore+Servetto Architects, the exhibit showcases architectural finishes presented by exhibitors in an entirely novel and interactive setting. “Absolute Lightness” looks at how exhibitors apply the concept of lightness to their products. Lightness has always been one of the mainstays of architecture: lightness drives sustainability, shapes interactions with other materials, and determines the overarching relationship with light itself. The exhibition stretches literally and figuratively over three narrative levels: one jutting into the wide central promenade, where long white table invite visitors to explore contents and products also using an interactive App designed especially for this journey of discovery. On an intermediate level, behind huge reflecting surfaces that expand space into new dimensions, appears a visually striking tale of lightness through quotes, targeted product images and illustrations. On the upper level, a complex system of dynamic projections and lighting hover over the tables. Emphasising the significance of transitions, the aisles between the tables are highlighted by huge circular projection planes hanging from the ceiling and thin lines of light. The projections explore the concept of lightness from different perspectives: lightness in light, nature, Utopian architectures and in relation to other elements, imbuing the journey of discovery into materials and products with insights and implications. CONVERSAZIONI DI ARCHITETTURA ICO MIGLIORE + MARA SERVETTO EXHIBITION DESIGN AND LIGHTNESS TUESDAY 4 APRIL AT 6.30 PM Lightness. Lightness built into an exhibition design that defines the unique identity of a multi-functional underground space. Migliore and Servetto discuss their approach to the second edition of space&interiors. Ico Migliore and Mara Servetto graduated in Architecture at the Turin Polytechnic, studying under Achille Castiglioni; later they moved to Milan to work with him at the Milan Polytechnic. In 1997 they founded Migliore+Servetto Architects in Milan, taking on projects featuring different scales and winning numerous international awards. In their projects light and new technologies are employed expressively; they approach interior design aiming to highlight the identity and narrative potential of the surrounding environment. Among the recent projects: the new format for Dmail stores worldwide, the new Mondadori stores in Italy, the exhibition “Steve Jobs o Visionário” in Rio de Janeiro and in San Paolo, the exhibit “B&B Italia / The perfect density” at Triennale di Milano,“Leonardiana. Un museo nuovo” inside the
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