DESIGN for Landscape Landscape Design for People

Milan Design Week 2018 DESIGN for LANDscape LANDscape Design for people

Reflecting on the relationship between knowing how to create a dialogue between DESIGN and Landscape Architecture the various disciplines while never losing allows us to enter the complex debate on sight of that genius loci that is indispensable the nature of places and their continuous to the authenticity of any landscape. transformation. The exhibition itinerary takes us from This inquiry is part of our daily work and Milano Porta Nuova to the new smart city thinking, and generates synergy between of Moscow, from the 2017 European Green the scales of intervention, between Capital of Essen to the 2020 Dubai EXPO, the professions involved, and between and incorporates a design exercise between the societies to which each individual interior and exterior in Uzwil, Switzerland for intervention is addressed. Bühler, a leading technology group. 5 Projects in 5 Countries are presented Special thanks are owed to the Ambassadors in their genesis and coherency with our of Design, who have generously followed work on nature and culture. The founding us and offered astute comments about our principles of our design activity means work, which needs constant attention and responding to completely different contexts, verification to be at its very best. from the post-industrial gray of the Ruhr Valley to the desert sun of Dubai, as well as Andreas Kipar, Chairman LAND srl

#reconnectingpeoplewithnature

17th - 22nd April 2018 LAND Italia Via Varese 16, 20121 Milan Milan Design Week 2018 Nature lives - with us

Media release

Milan, 17.04.2018

The interaction between nature and man in closed of Europe 2017 -, to Expo Dubai 2020 and on to and open spaces is regarded as a thematic Switzerland to the international technology group breeding ground for this year’s Milan Design Week. Bühler: A company that actively shapes its internal The international landscape architecture studio and external spaces by harmonizing landscape, LAND opens its doors and invites you to take part in architecture and nature to enhance the quality of a dialogue about design and landscape, based on workspaces and customer meeting places. five projects in five different countries. “First comes landscape - to reconcile architecture and nature, “The places of our creativity could not be more and to strive for the sustainable development of different. From the postindustrial gray of the our habitats. This is the DNA of LAND that we want Ruhrgebiet to the desert light of Dubai. The to bring to life during the Milan Design Week and common ground lies in our search for the genius within the framework of our Be Part of the Green loci, the authenticity of the landscape, in our Dynamic Initiative” Andreas Kipar, Chairman and dialogue between disciplines that together make CEO of LAND. The LAND opening event takes place up the uniqueness of a place and its sustainable on 17th April at 6 pm, via Varese 16. The studio will development”, Kipar concludes. be open to visitors daily from 9 am to 6 pm from the 17th until the 21st April (Saturday until 4 pm). LAND’s opening event for Milan Design Week - 17. April 2018, Via Varese 16 20121 Milano 6 pm - is the Reflecting on the relationship between design and second event of the Be Part of the Green Dynamic landscape architecture means returning to the Initiative of the international landscape architecture natural origins of places, observing their continuous studio. A movement that LAND has been leading transformation - and, for LAND - influencing them in since its inception 30 years ago, with the aim of terms of time and society. “A task that accompanies finding answers to today’s social and environmental our daily planning work and tries to develop the challenges in order to create livable free spaces for synergies between scales of intervention, between the society of today and tomorrow. This project disciplines and target groups,” says Kipar on the requires the cooperation of different disciplines LAND exhibition. and the support of many opinion makers. Studio LAND thanks the 5 ambassadors for Italian design Five projects in five countries are presented: the Elena Salmistraro, Luisa Bocchietto, Carlo Dal tour starts in Milan at Porta Nuova - Best Urban Bianco, Fabio Novembre und Marco Romanelli who Regeneration Project 2018 -, leads to the new, support our initiative during the Milan Design Week. smart city of Moscow, to Essen - Green Capital

Media contact: LAND Srl Sandy Schott +39 028 6463206 [email protected] Milan Porta Nuova Urban Regeneration

1st prize MIPIM AWARDS for Best Urban Regeneration Project 2018 Porta Nuova

The permeable city Connecting and Liveable Public Spaces

Porta Nuova is the biggest urban redevelopment ever carried out in the heart of Milan. The project extends over three neighborhoods (Garibaldi, Varesine and Isola) and involves a large brownfield area which had been deteriorating for over 50 years. The landscape design focused on the creation of a large park and extended to the design of both hardscape and softscape for the inner courts and the main pathways. The redevelopment of Porta Nuova is considered as the natural expansion of the existing neighborhoods and aims to interrelate the history and identity of each of them. This goal is achieved through the upgrading of the public realm by the implementation of high quality public spaces, new squares, pedestrian paths and public gardens. In this way the area is no longer solely a connection among the three zones, but it also becomes a destination in its own and a meeting place where the Milanese can come and socialize. Essen European Green Capital Open Space Creates Urban Space

European Green Capital Award 2017 Essen Green Capital ESSEN 2017

2017 > 2027 Welcome to the Green Decade

The project proposes strategic guidelines for the development of Essen, capital of culture 2017. A model for the valorisation of residential, commercial and service areas is identified as a key-theme for the regeneration and recovery of the Emscher River, aiming at a sustainable development of the whole territory. “Freiraum schafft Stadtraum” (open space creates urban space) is our concept to connect and develop green infrastructures for more urban quality. Part of the project is the Krupp Park where a recovered site creates an attractive public green space with playgrounds, rest areas and new viewpoints. In the design, a wide ‘high-valley’ runs North-South through the park, accompanied by five shifted flat hills, realized by reusing the soil movements of the building phases for the new ThyssenKrupp headquarter. Dubai EXPO 2020 DUBAI Thematic Districts, Public Realm Design with Hopkins Architects Partnership LLP

Opportunity, Mobility, Sustainability Connecting Minds, Creating the Future

The Thematic Districts are an integral part of the EXPO 2020 DUBAI site that comprise 86 permanent buildings spread over three separate ‘petals’. Each of the three petals is given a unique and memorable character, portrayed through different geometry, landscaping and colours to reflect the three main EXPO 2020 DUBAI themes: Mobility, Opportunity and Sustainability. The design is characterized by a series of tree-lined, self-shaded, human scaled streets, with a variety of different sized and themed courtyard spaces. A central spine runs through each District creating special places with water features, event stages, activity areas and exciting rest places, clustered underneath a series of elegant shade structures. The project has been designed to achieve LEED Gold and will be repurposed in legacy mode to create a campus of buildings, each inter-connected via bridge links that overlook landscaped spaces, offering a district for innovative startups and tech companies. Uzwil, Switzerland Bühler Cubic A Multi-Layer Landscape with Carlos Martinez Architekten

Patio 1 The green Terrace The pendent green framework of the hanging plants Level 6 Attractiveness Sustainability Extensive green roof Low maintenance

Level 5 Openness Events Intensive green roof Landscape Patio 2 Aggregation The growing green of the forest

Surprising Level 3 Special Relaxing Patios secret gardens Entertaining

Permeability Patio 3 Level -1/1 The horizontal green Attractiveness A public basement Aggregation landscape of the Transition water feature

A cubic landscape New liveable spaces for smart working

The Bühler Headquarter project is a multi-layered corporate landscape. The company expands its spaces in a new headquarter with a contemporary design, called “the cubic”: this concept aims to improve the quality of work spaces as well as meeting rooms and foyers for customers. The landscape design involves all building open spaces, from the entrance in the basement to the roof-top terrace. A particular attention was reserved to the inner patios at the third level: they generate intimate spaces in relation to the industrial context of the sorroundings. All design and technological solutions follow the principles of biophilic design and fulfill LEED certification requirements. The terrace is the heart of the project. Visitors are surrounded by a flowery crown that frames the view and enriches the recreational space for events. Moscow Rublevo-Arkhangelskoe Smart and Balanced City with ASTOC Architects, HPP Architects, Drees&Sommer

1st prize WAN AWARDS for Future Projects 2016

International Financial Center Moscow, Russia

©ASTOC Architects and Planners-playtime

From Grey to Green Landscape creates the Human Scale

The concept of ‘Fluid Landscape’ has shaped the project resulting into three green fingers that depart from the riverbank and lead into the core of the new urban development. They provide a strong dialogue between the landscape and the river and through the open spaces and the urban layout.

The development is divided into zones with different characteristics according to the adaptation to local topography. The extended flood area between the water and the curvy riverside path creates natural room for the river Moskva to flow smoothly into a wider riverbed of high ecological value. Five Ambassadors of Italian Design that support our Mission:

“In Italy it is clear that landscape architecture and design increasingly merge until design becomes a genuine extension of spatial planning covering identical and complementary project research paths. Today I believe that the right way to go is a wide-ranging and complete collaboration consisting of exchanges, of links between multiple disciplines, capable of creating landscapes that are increasingly an expression of contemporary society, but at the same time the desired representation of the history of the territory itself”. ROME ELENA SALMISTRARO

“Design can become a tool at the service of the community to contribute to the system of values that constitute the cultural and productive identity of a territory. The past should not be understood as a burden that limits us on our path but as a continuous source of inspiration in interpreting new needs. What was done in Essen shows how every story can become a living material to build new economic and cultural models that are stimulating for everyone”. BERLIN LUISA BOCCHIETTO

“Speaking of the future, how can we distinguish that of design from that of civil society? Although I am an incurable optimist, regarding the latter I truly feel that an ill wind is blowing. Now more than ever our role must that of “fighters”: you will tell me that our weapons are only aesthetic, which is true, but I am convinced that aesthetics can be transformed into ethics. If something can still save the world, it will be beauty”. ZÜRICH MARCO ROMANELLI

“Design is undoubtedly the mirror of society. In Russia, in the faculty of architecture, architecture and design merge completely. I do believe that territoriality should have an impact and that every place is different and it is important to preserve the location and those who design in these places must surely take the diversity of one space from the other into account”.

MOSCOW CARLO DAL BIANCO

“Places have a soul and it takes a high level of consciousness to understand it. The esteem I expressed for LAND assumes the recognition of a great planning consciousness in their work. The landscape of the United Arab Emirates is one of the most distinctive in the world. LAND’s choice to use the three cardinal elements: the sea, the desert and oasis, is as always crystal clear and winning”. DUBAI FABIO NOVEMBRE Fabio Novembre Intervista

1. Il Design sta vivendo una rivalutazione ricerche e ragionamenti sul luogo dell’intervento. e si nutre di molteplici trasposizioni e Quanto incide la territorialità rispetto al vento contaminazioni dalla società nella quale e per dell’onnipresente globalizzazione che spesso la quale si esprime. Indagando sulle relazioni sfocia in omogeneizzazione? che il design assume all’interno della disciplina dell’architettura del paesaggio, rinasce una I luoghi hanno un’anima e ci vuole un livello curiosità: quale legame tra le due discipline di coscienza elevato per comprenderla. La intravede nel paese che rappresenta? stima che ho espresso per LAND presuppone il riconoscimento di una grande coscienza Il paesaggio degli Emirati Arabi Uniti è uno progettuale nel loro lavoro. La globalizzazione dei più caratterizzanti al mondo. La scelta è sempre dietro l’angolo di qualsiasi nostra di LAND di declinarne i tre elementi cardine: avventura progettuale, ma il genius loci che mare deserto e oasi, è come al solito lucida ci è stato inculcato e che ritrovo nel DNA e vincente. Inoltre io credo che, nell’intervallo degli architetti italiani ci salverà da qualsiasi tra il cucchiaio e la città formulato da Rogers, frullatore omogeneizzante. l’affascinante disciplina dell’architettura del paesaggio sia assolutamente compresa. 3.Nel suo ruolo di ambasciatore spazia Pertanto Andreas Kipar è un grande architetto, sicuramente tra varie discipline, quale incontro senza bisogno di circoscriverne gli ambiti. speciale con l’architettura del paesaggio?

2. Nella nostra recente esperienza nel paese che Vi rivelo un segreto: a 14 anni la mia scelta lei rappresenta, siamo stati trasportati in realtà della scuola superiore si orientò verso l’Istituto spesso assai lontane dalla nostra quotidianità Agrario e soltanto per una serie di vicissitudini culturale. Le indagini verso i nuovi paesaggi finii per studiare al Liceo Scientifico epoi all’interno dei singoli progetti non possono laurearmi in Architettura. La mia passione prescindere da un’accurata conoscenza e più grande è sempre stata legata alla terra. consapevolezza delle fondamenta culturali del Io mi sento un contadino rapito dall’incanto paese nel quale si opera. Questa sfida si è presto del paesaggio. Trasformare la natura in tema trasformata in occasione per approfondire di progetto è qualcosa che mi affascina profondamente. Luisa Bocchietto Intervista

Il Design dei servizi amplia la visione del design dai Convegni realizzati, per la Design Week dal prodotto al processo. che si è svolta a Torino, lo scorso ottobre, in Questo significa poter collaborare non solo occasione della General Assembly di WDO - con le aziende, ma anche con Enti e Istituzioni, World Design Organization. per la creazione di un mondo migliore. Il Design può diventare strumento (tool), al servizio della Il passato non va inteso come un fardello collettività per contribuire a mettere a sistema che ci limiti nel percorso ma come una fonte i valori che costituiscono l’identità culturale e continua di ispirazione nell’interpretare le produttiva di un territorio. nuove esigenze. Quanto realizzato a Essen dimostra come ogni storia possa diventare Design for Heritage è stato uno dei temi da me materiale vivo per costruire nuovi modelli proposti, (in qualità di curatore), e sviluppati economici e culturali stimolanti per tutti. Elena Salmistraro Intervista

La progettazione qualunque essa sia è molto importante distinguere l’idea il concetto frutto dell’osservazione, ma anche della la forma dalla materia la struttura e la tecnica. codificazione e traduzione della realtà. Penso che la forma e la forza concettuale In Italia è evidente che il legame fra architettura di un progetto debbano essere espressione del paesaggio e design si sia sempre più della società, ma soprattutto delle idee della amalgamato fino a far diventare il design una società. Mentre la componente materica ha vera e propria estensione del programma il compito di interpretare e rappresentare il spaziale percorrendo percorsi di ricerca luogo con le sue caratteristiche, con l e sue progettuali identici e complementari. materie prime. Oggi credo appunto che la strada da Credo che il corretto dosaggio di entrambe le percorrere sia quella di un’ampia e completa componenti possa portare alla creazione di collaborazione fatta di scambi, di legami oggetti, luoghi e spazi che siano unici, in quanto fra molteplici discipline, capace di creare poi capaci di restituire al meglio la fotografia paesaggi che siano sempre di più espressione della realtà, restando distanti da quello che della contemporanea società, ma allo stesso potrebbe essere l’incubo dell’appiattimento e tempo voluta rappresentazione della storicità dell’omologazione. dello stesso luogo. Attualmente il progetto che più si può È evidente come oggi per nostra fortuna avvicinare ad un intervento paesaggistico è viviamo in una società multiculturale, gli la grande installazione che ho realizzato in uomini per loro natura tendono continuamente piazza 25 aprile per Timberland, si chiama a spostarsi e con loro si spostano sono beni Dafne. L’opera è al confine fra il design e concetti e culture. Quello che non si sposta è la scultura e cerca di raccontare lo stretto il territorio. Faccio questa premessa perché è legame tra l’uomo e la natura.