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Zaha Hadid Architects HIGH LEVEL TRAINING COURSE EDITION 2018 ARCHITECTURE FOR EXHIBITION HOW TO DESIGN TO NARRATE AND AMAZE INDEX 03 YACADEMY 05 THE COURSE Overview Structure Calendar 09 PROGRAM Lessons Workshop 17 INTERNSHIPS 26 RULES Photo by Hélène Binet THE GREATEST INNOVATION IN YAC is an association which promotes architectural POSTGRADUATE EDUCATION competitions aimed at fostering culture and desi- gn research. Over the years, YAC has broadened its experience of work and collaboration with the main architectural firms of contemporary architecture, dealing with diverse and numerous topics of archi- tectural design. Nowadays, thanks to the collaboration with the Uni- versity of Bologna, YAC’s expertise can serve young designers better, providing them with the creation of high-level educational programs aimed at poli- shing the skills of the students and offering them a valuable connection to the labour market. Thanks to the close relationship with internationally renowned professional and academic actors, YAC is the perfect frame within which complete or specia- lize one’s skills, and create a significative link with the most internationally-renowned architectural practices. 3 YACADEMY | HEADQUARTERS WHERE Via Borgonuovo, 5 - 40125 Bologna, Italy In the heart of Bologna’s historical city center, close to the Two Towers and next to Piazza Santo Stefano, YACademy is located in a prestigious medieval building which has been re- novated to welcome an educational center of excellence which can also count on an architectural library of more than 3.000 books donated by Sapienza University. YACademy is the perfect place where to continue or en- rich your education, in a prestigious context immersed in the commercial and historical centre of an always-on- the-go and lively city located at a short distance from Rome, Florence, Venice and Milan. From Bologna Central Sta- tion, it is just a brief bus ride or a short pleasant walk under the marvellous porticos to get to YACademy’s head- quarters: here, among history, inno- vation and internationality, the young designer will be able to meet some of the most celebrated personalities of contemporary architecture and bu- ild up a network of excellence while laying the foundations of their future careers. 4 THE COURSE THE COURSE | OVERVIEW Architecture has always played a key role in exhibition. Museu- ZAHA HADID ARCHITECTS - DAVID CHIPPERFIELD OBJECTIVES ms, exhibitions and expositions are not only a cultural offer, but ARCHITECTS - JEAN NOUVEL DESIGN - CARLO RAT- The “Architecture for Exhibition” course aims at training pro- are defined by space, by an exhibition itinerary that is able to TI ASSOCIATI - STUDIO FABIO NOVEMBRE - STUDIO fessional designers who can meet the needs of cultural or mu- surprise and fascinate the visitor who is drawn inside an active URQUIOLA - ALL DESIGN - MAXXI - ITALO ROTA - seographic design. Dealing with the viability, perceptual, and and inspiring experience. FERRARI SPA compositional problems connected to the exhibition space, the students will learn how to design useful architecture that For exhibition, architecture is as fundamental as works of art, COURSE PERIOD November 2018 - January 2019 enhances and highlights the different contents of the exhibition, collections and artifacts and their contents. whilst responding to the cultural industry’s needs and to the ne- ATTENDANCE TO LESSONS 3 days per week eds of the companies that, every day more, want to tell a story The “Architecture for Exhibition” course has been created on about their production history and tradition. The course aims at these premises: its aim is to train professional designers who MAXIMUM NUMBER OF STUDENTS 25 providing the students with skills that are immediately usable are able to materialize diverse artistic and museum experien- thanks to the example given by numerous professional guests ces, enhancing the always-different story behind each cultural LANGUAGE Italian who work in the museographic and curatorial fields. Moreover, proposal. The students will acquire new skills in exhibition de- through their internships in well-renowned professional firms, sign and will move in a very prestigious environment – culture ELEMENTS OF INNOVATION the students will gain an efficient link to the labor market. – which nowadays registers an increasing demand by the most • The first course that gathers a ten-year experience in exhibition critical and exclusive customers. design and offers it as an educational program; PROFESSIONAL QUALIFICATIONS • within a three-month course, the students are offered a presti- Designers skilled in exhibition design, museographic design, vi- The students will focus on preservation practices, lighting tech- gious range of future job opportunities; sual display design and communication. niques and perception psychology to deepen their knowledge • the course envisages and aligns different educational tools (les- on technical practices to adopt in an exhibition design. sons, workshops, internships, company visits); • the course offers new competences and new technology to the The course will be made up of 110 hours of lessons, a 60-hour students: IoT, projection mapping and multimedia technology. workshop and multiple lectures by well-renowned professio- • the workshop deals with a real design case agreed with Ferrari nal architects. At the end of the lessons, At the end of the les- World Abu Dhabi and offers a great opportunity to analyze and sons, the students will be granted an internship in one of the realize the outcome design. following professional firms: 6 THE COURSE | STRUCTURE PERMANENT EXHIBITION DESIGN | 8 hours • THE MAXXI The exhibition and the challenge of ages Paolo Matteuzzi, Zaha Hadid Architects Antonio Ravalli, founder Antonio Ravalli Architetti • MILAN MUSEUM TEMPORARY EXHIBITION DESIGN | 8 hours Fabio Novembre, Studio Fabio Novembre The exhibition of ephemeral things Antonio Addari, CEO Arteria srl • FERRARI UNDER THE SKIN Patricia Urquiola, Studio Urquiola LIGHT DESIGN | 14 hours ADMISSION Light as the guide of the exhibition itinerary Virginia Della Casa, lighting designer PSLab The admission to the course is based on the evaluation of: WORKSHOP • curriculum vitae in European format PRECIOUS | 8 hours • motivational letter (max. 200 words) Preservation and exhibition techniques of ancient artifacts 60 HOURS • portfolio Manuela Panarelli, coordinator Safe Tech Arteria srl FERRARI WORLD ABU DHABI EXHIBITION In order to ensure the best quality of teaching and the most ef- IMMERSIVE STORYTELLING FOR EXHIBITION | 12 hours Exhibition design in cooperation with Ferrari World Abu Dhabi fective absorption of the students in the labor market, the cour- Fundamentals and solutions for digital storytelling Livia Tani, Ateliers Jean Nouvel se will have a limited number of students (max. 25); it will be de- Andrea Gion, Chief Academic & Training Officer Senso Immersive Experience Nicola Montezemolo, Ferrari World Abu Dhabi livered in Italian and addressed to graduates who have obtained EXHIBITING IN THE PUBLIC SPACE | 8 hours a master’s degree in Architectural Sciences or other equivalent The city as the exhibit stage titles by the application deadline (12/10/2018). Simone Gheduzzi, co-founder Diverserighestudio The commission, in conjunction with the preliminary asses- sment, together with the outcome of a possible interview, may CURATION AND VISUAL COMMUNICATION | 10 hours Architects as makers of a cultural itinerary admit students with different qualifications. Vittorio Linfante, professor Polythecnic of Milan CASE HISTORY | 14 hours INTERNSHIPS Successful examples of exhibition design At the end of the lessons, the students are guaranteed an in- Sandro Pittini, professor University of Bologna ternship in one of the professional firms relevant to the cour- se topic: LESSONS SPECIAL LECTURES ZAHA HADID ARCHITECTS (London) DAVID • ARCHITECTURE EXHIBITION CHIPPERFIELD ARCHITECTS (London) JEAN 110 HOURS Pippo Ciorra, MAXXI NOUVEL DESIGN (Paris) CARLO RATTI ASSOCIATI HISTORY OF MUSEOGRAPHY | 10 HOURS • THE PUBLIC: A NEW CONCEPT OF CULTURE The history of spaces for culture aLL DESIGN (Turin) STUDIO FABIO NOVEMBRE (Milan) STUDIO Matteo Cassani Simonetti, professor University of Bologna • FERRARI MUSEUMS URQUIOLA (Milan) ALL DESIGN (London) MAXXI CONTEMPORARY ART | 12 hours Michele Pignatti Morano di Custoza, Ferrari spa Reading and understanding the languages of art Fabriano Fabbri, professor University of Bologna • INNOVATION EXHIBITED (Rome) ITALO ROTA (Milan) FERRARI SPA (Mara- Carlo Ratti, Carlo Ratti Associati EXHIBITION MARKETING AND COMMUNICATION | 6 hours nello) A comparison between cultural and commercial aspects • NEUES MUSEUM Gino Fienga, co-founder con-fine Art Rik Nys, David Chipperfield Architects 7 THE COURSE | CALENDAR APPLICATION OPENING MAY, 14th 2018 APPLICATION DEADLINE OCTOBER, 12th 2018 PROVISIONAL RANKING OCTOBER, 22nd 2018 ENROLLMENT FEE PAYMENT DEADLINE OCTOBER, 26th 2018 OFFICIAL RANKING NOVEMBER, 5th 2018 LESSONS START NOVEMBER, 19th 2018 ATTENDANCE TO LESSONS 3 DAYS PER WEEK MAXIMUM NUMBER OF STUDENTS 25 LANGUAGE ITALIAN 8 PROGRAM PROGRAM | LESSONS 10 HOURS 12 HOURS HISTORY OF MU- CONTEMPORARY SEOGRAPHY MATTEO CASSANI SIMONETTI ART FABRIANO FABBRI professor University of Bologna professor University of Bologna The history of Reading and un- spaces for culture derstanding the languages of art He is a researcher in History of Archi- He is a professor of Phenomenology tecture at the School of Architecture of of Styles, History of Contemporary the
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