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Pakistan ICT Indicators Survey 2014 Presentation

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Pakistan ICT Indicators Survey 2014 Presentation PAKISTAN ICT INDICATORS SURVEY, 2014 1 PAKISTAN ICT INDICATORS Survey 2014 TOPLINE FINDINGS Presented at NATIONAL ICT R & D FUND (Islamabad) 19 February 2015 Slide 2 AGENDA FOR THE MEETING . INTRODUCTION TO THE TEAM PART 1 : WHAT HAPPENED WHEN AND HOW Section 1: Understanding the OBJECTIVES AND Scope of Work INCLUDING METHODOLOGY Section 2: Key Findings of Pakistan ICT Indicators Survey Section 3: Comparison 2001and 2014 Section 4: Snapshot: Regional and International Comparison Section 5: Forecasting Broad ICT Trends (Brief) PART 2 : Policy Recommendations and Summing Up by Dr I Gilani WAY FORWARD – Q&A Slide 3 ABOUT GALLUP PAKISTAN Established in 1980, Gallup Pakistan draws upon its rich experience of over 35 years and continues to bring innovation and technology to business opinion and socio-economic research. We offer a unique combination of business acumen and technical know-how, which helps our Clients translate customer perceptions into effective business strategy. By transforming large amounts of data into insightful reports and analysis, we help our Clients better understand their professional needs and requirements. Gallup Pakistan is the country's most respected opinion and socio economic research organization and is widely quoted in national and international media. Being an affiliate of Gallup International we have close collaboration with Gallup associates all around the globe and enjoy the benefit of drawing upon an international pool of knowledge. Successful marketing relies upon the marketer's ability to translate customer needs and demands into an effective business plan that targets the right audience, and reflects their wants and desires. Gallup Pakistan is an expert in business research. Through its insightful Marketing and Information Consultancy in the area of Business Research, it delivers valuable knowledge to its enterprising Clients, which forms an integral part of their Marketing plans. Page 4 ABOUT GALLUP PAKISTAN Affiliation GP is the sole representative of Gallup International in Pakistan. Gallup International operates in more than 50 countries across the Globe. Years of Experience GP is operating in Pakistan since 1980 thus bringing in more than 35 years of professional experience. Presence GP stands out as a marketing and survey research agency that has a comprehensive national presence. Following are the offices: FULL SERVICE OFFICES FIELD OFFICES - Karachi - Karachi - Hyderabad - Lahore - Sukkur - Quetta - Islamabad - Jacobabad - Multan - Bahawalpur - Lahore - Sahiwal - Faisalabad - Gujranwala - Gujrat - Sargodha - Rawalpindi - Jehlum - Peshawar - Islamabad - Mardan Slide 5 ABOUT GALLUP PAKISTAN For more information please visit our website www.gallup.com.pk or write to Islamabad: Karachi: H.45, St. 52, F-7/4, Shaheen Chambers KCH Society, Islamabad Pakistan Karachi, Pakistan Phone: +92-51-2655630 Phone: +92-21-4532953-54, +92-21-4543606 Fax: +92-51-2655632 Fax: +92-21-4541396 Email: [email protected] Email: [email protected] Lahore: Gallup International: 64, K/1, Model Town, Gallup International Association Ringstrasse 7, Lahore, Pakistan Post Box 149,CH-8603 Schwerzenbach - Zurich, Phone: +92-42-5830547, +92-42-5830615 Switzerland Tel: +44 806 66 50 Fax: +92-42-6830814 Email: [email protected] Email: [email protected] www.gallup-international.com Slide 6 SECTION 1: Understanding the Scope of Work SCOPE OF WORK AND DELIVERABLES FROM TOR 4 KEY OBJECTIVES AS DEFINED BY by TOR OBJECTIVE 1 Analyze the progress made in the ICT sector during the last decade – BENCHMARKING WITH 2001 KPMG-GALLUP STUDY. OBJECTIVE 2 provide the Nation’s leaders and policy makers with an updated data set –GATHERING INFORMATION WITH RESPECT TO 81 INDICATORS ALREADY LISTED OBJECTIVE 3 benchmark our progress against other developing countries and societies. OBJECTIVE 4 identify any areas or geographies which lag far behind others Slide 9 SCOPE OF WORK AND DELIVERABLES FROM TOR Scope of Work a.Finalization of methodology and work plan including finalization of appropriate sources and methodology for determining a particular indicator. b. Collection/collation of data/information c. Field survey and interviews d. Data compilation and analysis e. Preparation of draft report f. Final Report design and printing Deliverables The deliverables include data and baseline indicators on a. ICT infrastructure and access b. ICT access and use by households and individuals c. ICT access and use by enterprises d. Core Indicators on ICT (producing) sector e. Trade in ICT goods f. ICT in education g. ICT in government Slide 10 UNDERSTANDING THE INDICATORS FOR THE STUDY Lense 1 to Understand Indicators The diagram below provides a structural overview of the broad indicators covered in the Study. Data is available and provided for sub-indicators in each of these categories. The total number of indicators covered is 81, with detailed division as follows: HH based indicators (41), Education Institutions indicators (10), Enterprise Indicators (14), Production Indicators (9) and Government Indicators (7). HOUSEHOLDS ENTERPRISES EDUCATIONAL INSTITUTIONS GOVERNMENT PERCEPTUAL SURVEY Slide 11 1.1Thematic Skeleton: Households The diagram below provides a list of sub-indicators covered under Households HOUSEHOLDS COMPUTERS INTERNET RADIO TELEVISION TELEPHONES HOUSEHOLD SHARE OF PRIMARY BRANDED S AND USES OF AND INDIVIDUAL COMPUTE UNBRANDED TOTAL CABLE S WHO USE RS COMPUTERS CABLE TELEVISIO FIXED COMPUTERS N AND MOBILE TERRESTR LANDLI CONNECTI NES PHONES ONS IAL TV HOUSEH INDIVI GEOGRA VIEWERS OLDS DUAL PHICAL MAJOR TYPES WITH ACCES USAGE USES OF INTERNE S TO OF OF INTERN T INTER INTERN INTERN ACCESS NET ET ET ET ACCESS Slide 12 1.2Thematic Skeleton: Enterprises The diagram below provides a list of sub-indicators covered under Enterprises ENTERPRISES COMPUTERS INTERNET PROPORTION PROPORTION PROPORTION PRIMARY USES TYPES OF BUSINESSES PRIMARY USES OF BUSINESSES OF EMPLOYEES OF BUSINESSES OF INTERNET INTERNET WITH OF UNSING UNSING WITH WEB IN ACCESS COMPUTERS COMPUTERS INTERNET INTERNET PRESENCE ENTERPRISES Slide 13 1.3Thematic Skeleton: SCHOOLS The diagram below provides a list of sub-indicators covered under Enterprises SCHOOLS RADIO TELEVISION TELEPHONE INTERNET COMPUTERS STUDENTS LEARNERS TYPE OF ICT- WITH TO INTERNET QUALIFIED INTERNET COMPUTER ACCESS TEACHERS ACCESS RATIO Slide 14 Lense 2 : to Understand Indicators The diagram below provides a list of indicators as per RFQ ICT Pillars ICT Core Cable TV ICT Access and Use ICT in ICT in Computer Internet Indicators Infrastructure by Households and Education Government Market and Access Individuals N=9 N=7 N=12 N=8 N=14 ICT Sector and Trade in ICT Goods N=10 N=2 N=5 ICT Access and Use by Enterprises N=2 N=12 Slide 15 SURVEY METHODOLOGY : A BRIEF SNAPSHOT SURVEY DESCRIPTION PRIMARY DATA COLLECTION and SAMPLE SIZE Module 1: HH SURVEY WITH 3000 HH’s across Urban and Rural Pakistan , covering all 4 Provinces Module 2: EDUCATION SURVEY WITH 500 Educational Institutions (with 500 teachers and 500 Students) Module 3: ENTERPRISE SURVEY WITH 500 Enterprises in Urban Pakistan. Module 4: GOVERNMENT PERCEPTUAL SURVEY .. 18 SURVEY DESCRIPTION Urban / Rural Profile of Survey – Households Urban Areas (33% of the Rural Areas (67% of the population) population) Metropolitan Cities Large Small Medium (Karachi, Lahore, Cities Cities Towns Large Villages Villages Small Villages Islamabad/Ra walpindi) 19 Detailed Quality Assurance Steps Fieldwork 1 BB r r i ie e f f i in n g g Dept Editing Dept FF i i e e l l d d w w o o r r k k Quality Control 2 QuestionnaireQuestionnaire Dept CC h h e e c c k k (( 1 1 0 0 0 0 %) %) Programming d e s i g n : N o t e / Programming d e s i g n : F o u n d if t h e r e ’ s p r o b l e m 6 1.1. DD a a t t a a EntryEntry prog.prog. (QDF) (QDF) 2.2. DD a a t t a a CC l l e e a a n n i i n n g g pp r r o o g g . (STP) (STP) 3 HH a a n n d d tt a a l l l l y y 25% 25% 3.3. TabulationTabulation pp r r o o g g . (QTF)(QTF) DeDevveelloo p p 4 C o d e l i st C o d e l i st S e c u r e client’s/RE To ensure the quality of the data, Gallup a p p r o v a l f o r c o d e list has implemented 3 independent departments to control the quality level. 5 CC o o d d i i n n g g V e r i f y n g c o d i n g 15% of t o t a l Data E n t r y C o d e r q u e s t ’ n e r 7 DatD aDa t aa E tE na tn rE ytry ntry P ro g ra m m Notes: Fieldwork Department and QC Department: V e r i f y i ng Data E n t r y o 10% witnessing by Supervisor 8 V e r i f y i ng Data E n t r y (( 2 2 5 5 % % oo f f tt o o t t a a l l QQ ’ ’ n n e e r r s s)) to ensure all the procedure D a t a L i s t For s c r e e n i n g & P a n e l already done. Q u e s t i o n o 20% back checking by C l e a n i n g Data independent QC 9 C l e a n i n g Data o Applicable to all interviewers to ensure all interviewers are represented in QC procedures. 10 Tabulation/SendTabulation/Send DataData 29 SURVEY DESCRIPTION GPS Map with coordinates (Household Module) 20 Consultancy Process UNDERSTANDING THE CLIENT NEEDS THROUGH FACE TO FACE MEETINGS DESIGNING AN APPROPRIATE RESEARCH DESIGN AND SURVEY INSTRUMENT CONDUCTING FIELD WORK , DATA ENTRY AND DATA PROCESSING INCLUDING USE OF QUALITY ASSURANCE STEPS AND SOPHISTICATED DATA PROCESSING SOFTWARES Validation of Data Exercise through Statistical Means as well as Stakeholder Consultations Writing and vetting of the Report Dissemination Strategy so that maximum use can be made of the study 21 A Quick Run Through of the Final Report – 5 minutes SECTION 2: KEY FINDINGS OF THE ICT INDICATORS SURVEY
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