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Musíme Stavět Z Kamínků, Které Najdeme Konference HR Know How HR V Novém Normálu VYDAVATEL 2.2021 ODBORNÝ DVOUMĚSÍČNÍK PRO VŠECHNY, KTEŘÍ CHTĚJÍ DOBŘE VÉST DRUHÉ I SAMI SEBE Nábor v krizi? Změňte přístup ke kandidátům Nepřehazujte životopisy lopatou Co už dnes umí moderní HR TRENDŮ, Jak přežít 10KTERÉ UŽ MĚNÍ SVĚT PRÁCE dobu sedavou Zaveďte si cvičení jako rituál Nechte zaměstnance hrát! Gamifikace zvyšuje motivaci k učení PETRA NULÍČKOVÁ Musíme stavět z kamínků, které najdeme Konference HR Know How HR v novém normálu Orea Hotel Pyramida, Bělohorská 24, Praha 6 • Nová role HR, nezastupitelnost HR v krizi i po ní • Kanceláře po Covidu • Nový leadership, lepší budoucnost pro lidi • Kultura a komunikace i byznys • Flexibilita práce a Engagement • Nový design organizací, organizace práce • Motivace a benefity v nové době i pracovního prostředí • Wellbeing a péče o zdraví Konference představí příklady té nejlepší praxe na trhu a přinese inspiraci pro roli HR. Konference je otevřena členům i odborné veřejnosti a zahrnuje odborné prezentace, případové studie a interaktivní workshopy. Více info na konference.hrforum.cz/2021 * Změna termínu konání vyhrazena dle aktuální situace s Covid-19. Hlavní partneři Partneři Mediální partneři Sense4code HRF_Konference_210x285.indd 1 30.03.21 19:08 EDITORIAL Vážené čtenářky a čtenáři, členové a příznivci People Management Fora, Chcete se stát opravdovým HR profesionálem? loni tuto dobou jsme si neuměli předsta- PMF Institut je to vit, že se ještě za rok nebudeme moci se- správné místo. Konference HR Know How tkávat naživo, jenomže virus je tu stále a ani do léta to zatím na pořádání velkých prezenčních akcí nevypadá. Leda možná Máte zájem o personalistiku, chcete získat informace s testováním a pro očkované. Ale my v PMF o jednotlivých oblastech stále věříme, že se situace zlepší, a tak budeme moci nebo si rozšířit pohled Vletošní konferenci uskutečnit prezenčně a pro co na celou oblast HR? Náš největší počet zájemců. Aby to vyšlo, rozhodli jsme vzdělávací program HR HR v novém se naši každoroční HR Know How konferenci letos Profesionál je tu pro vás. na téma HR v novém normálu posunout z termínu 9. června na 23. září. Velice nás mrzí, že naše další akce zatím pořád pojedeme online, ale věříme, že Naše vzdělávání je fl exibilní v září se konečně osobně potkáme a budeme sdílet - můžete si vybrat dle svých zkušenosti z dlouhé doby covidové a spřádat plány, potřeb buď celý pětidenní program nebo pouze modul, normálu jak v HR dál pracovat v nových podmínkách, které který vás zaujme. Celý covid nastolil a nebo jen urychlil. program můžete zakončit Uplynulý více než rok v pandemii mimo jiné po- autorizovanou zkouškou Orea Hotel Pyramida, tvrdil, jak důležitou úlohu má v organizacích HR, MPSV. Pro členy PMF máme zajímavé slevy. na které se tak obrátila velká pozornost zaměstnan- Bělohorská 24, Praha 6 ců i manažerů. V této souvislosti chci připomenout, že i perso- nalisté mají svůj svátek. Každoročně 20. května se V jednotlivých modulech vás slaví Mezinárodní den HR. Pojďme si ho letos při- čekají inspirativní lektoři, od- • Nová role HR, nezastupitelnost HR v krizi i po ní • Kanceláře po Covidu borné přednášky, workshopy pomenout a zamyslet se nad tím, co jsme ve svých • Nový leadership, lepší budoucnost pro lidi • Kultura a komunikace a práce na samostatných i byznys • Flexibilita práce a Engagement organizacích pro lidi udělali. Budeme rádi, pokud i týmových úkolech. • Nový design organizací, organizace práce • Motivace a benefity v nové době nám na adresu info@pmf ‑hr.com pošlete krátkou i pracovního prostředí • Wellbeing a péče o zdraví zprávu nebo krátké video, jak u vás ve firmě tento svátek slavíte. Zveřejníme ho na webu PMF a nasdí- Program začne v září a trvá Konference představí příklady té nejlepší praxe na trhu a přinese inspiraci pro roli HR. Konference je otevřena členům líme i personalistům v jiných zemích v rámci naše- i odborné veřejnosti a zahrnuje odborné prezentace, případové studie a interaktivní workshopy. 5 × 1 pracovní den v období ho členství v European Associa- 3 měsíců a 0,5 dne zkouška. tion for People Management Více info na konference.hrforum.cz/2021 (EAPM). Eva Hejlová * Změna termínu konání vyhrazena dle aktuální situace s Covid-19. viceprezidentka a výkonná ředitelka PMF Hlavní partneři Partneři Mediální partneři hrforum.cz Sense4code HRF_Institut_57x232.indd 1 26.03.21 20:22 HRF_Konference_210x285.indd 1 30.03.21 19:08 OBSAH 20 V budoucnosti může HR fungovat jako e-shop Rozhovor: Petra Nulíčková, HR Byznys Partnerka ve společnosti Alza.cz 32 Nechte 37 Online výuka jazyků zaměstnance má stále větší slovo hrát 38 Od koučování k vlastní kavárně 40 Cesta k pomoci vede přes Sluchátko 42 8 Nábor v krizi? Změňte 41 Nejlepší zaměstnavatel Vypočítejte si přístup ke kandidátům roku 2020 v Česku 12 Nové profese v e-commerce 45 Jak se zařizujeme dovolenou na home office? 14 Hodnoty vznikaly zespodu, z příběhů zaměstnanců 46 Vědomý work-life balance je nesmysl 18 10 trendů, které mění svět práce 48 Digitalizujeme práci s talenty 30 Co už dnes umí moderní HR 49 Jak používat home office? 34 Kritické myšlení začíná odbouráním předsudků 56 Dobré je nejhorší nepřítel nejlepšího 58 Práce během pandemie – 502 minut denně 59 Achillovou patou jsou benefity 52 60 Co se děje v PMF Onboarding hraje 62 Chyby nemají bolet klíčovou roli 64 Tipy na knihy 2 2. 2021 XXX VYDAVATEL People Management Forum, z.s. Vítkova 244/8, Praha 8, 186 00 T: + 420 774 289 996, E: info@pmf -hr.com www.hrforum.cz REDAKCE Vítkova 244/8, Praha 8, 186 00 ŠÉFREDAKTORKA PhDr. Alena Kazdová T: +420 737 207 374, E: alena.kazdova@pmf -hr.com REDAKČNÍ RADA Jana Havlíčková, Jiří Halbrštát, Eva Hejlová Milí čtenáři, PŘÍJEM INZERCE Radka Voříšková, manažer obchodu T: + 420 774 712 795, E: radka.voriskova@pmf -hr.com asi jsme loni na jaře netušili, že HR DESIGN signatura.cz profesionálům přibudou nové kom- T: + 420 776 610 321, E: [email protected] petence související s ochranou zdraví PŘEDPLATNÉ ČR: 1 400 Kč (1 540 Kč s DPH) ročně a bezpečnosti zaměstnanců, jako je Slovensko: 98 € (116 € s DPH) ročně Časopis vychází v tištěné i online podobě testování a trasování. na www.hrforum.cz Pro heslo kontaktujte [email protected]. Informace o předplatném: Dita Stodolová T: + 420 608 071 381, E: dita.stodolova@pmf -hr.com andemie jasně ukázala, že zdraví je nejvyš- www.hrforum.cz/sluzby/casopis ší hodnotou lidského života a hodnotou, PŘÍJEM PŘEDPLATNÉHO ČESKÁ REPUBLIKA Objednávky, dotazy a urgence: která ovlivňuje úspěch a konkurence- SEND Předplatné, P. O.Box 141, 140 21 Praha 4 schopnost organizace. Život v pandemii T: 225 985 225, 777 333 370 SMS: 605 202 115, E: [email protected] ale už trvá dlouho, má ekonomické, spo- www.send.cz lečenské i psychické dopady. Nicméně PŘÍJEM PŘEDPLATNÉHO SLOVENSKO leccos jsme se naučili. Konečně máme čas na děti, Magnet Press T: +421 02/67201931-33, E: [email protected] Ppartnery a partnerky, museli jsme se stát pokorněj- TISK ší, trpělivější, tolerantnější, řešit konflikty, před Indigoprint, s. r. o., Podkovářská 674/2, 190 00 Praha 9 nimiž jsme předtím unikali. Vydávání povoleno MK ČR pod číslem 8257. Máme čas přemýšlet i o sobě samých. V záplavě Nevyžádané rukopisy se nevracejí. informací to není snadné. Proto jsme do tohoto Přetiskování a reprodukování jakékoliv části časopisu se povoluje pouze s písemným souhlasem vydavatele. vydání časopisu zařadili rozhovor s Petrem Nuti- Reklamní a PR články jsou zřetelně označeny, HR Forum neodpovídá za jejich obsah lem o kritickém myšlení. Věřím, že vás inspiruje ani jazykovou úroveň. a pomůže při odhalování předsudků a stereotypů, Vychází: Česká republika, Slovensko, 6× ročně které jsou bariérou pro kritické myšlení. Toto číslo vychází 20. 4. 2021 ISSN 1212-690X Přeji vám zajímavé počtení! Na obálce Nové patro Alzy, kde jsme s Petrou Alena Kazdová Nulíčkovou fotily, poskytovalo neuvěřitelné množství šéfredaktorka fotogenických zákoutí. FOTO Johana Kratochvílová 2. 2021 3 Chytrá kamera V komunikaci pomocí videokonferencí pomáhají chytré KALEIDOSKOP kamery. Vidí okolní prostředí, průběžně detekují účastní- ky jednání. Kameru není třeba v průběhu jednání obsluho- vat, lidé se mohou plně koncentrovat na obsah schůzky. Český Productboard jedním Našeptávač skla z nejlepších startupových zaměstnavatelů DESIGN Jeho tvorba je zdra- pples a Finland Objects. Ná- FORBES Reputace zaměstnavatele, spokojenost týmu vě drzá, a přesto dokonale sledovala prestižní AD Ar- a schopnost růst, to vše uprostřed globální pandemie. promyšlená. Poprvé zazářil chitectural Digest Design Na základě těchto tří kritérií vybíral americký Forbes už jako student, kdy na de- Award nebo spolupráce s fin- nejlepšího startupového zaměstnavatele z řad mla- sign weeku v Miláně v roce skou Iittalou. Od té doby vy- dých technologických firem působících v USA. Re- 2012 představil kolekci ručně stavoval v Londýně, Paříži dakce Forbesu společně s renomovanou výzkumnou broušených váz Jaars, odka- i New Yorku, má za sebou agenturou Statista analyzovala 2 500 těchto firem zující na dílo Josepha Beuyse rezidenční pobyt v Číně a český Productboard obsadil 22. místo. Umístil se tak nápaditou instalací se sáňka- a USA, aktuálně studuje na mezi firmami Duolingo, Allbirds, ZOOM nebo desig- mi. Následovaly objekty prestižní Design Academy néry milovanými nástroji Figma a Miro. Product‑ Towers, za které designér Eindhoven a zahraničním board se svou výraznou orientací na dobře nastave- obdržel cenu Ludvíka Mose- tiskem je právem ozna‑ nou firemní kulturu a férovost může být v přístupu ra, a které vedly k nominaci čován jako glass whis perer k zaměstnancům příkladem i pro ostatní začínající na cenu
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