NJPA’s Change Imperative — page 2

Rethinking NJPA Dues — page 3

Changing with Our Industry — page 4

Visions of Sugar Plums — page 5 Vol. 21 • Issue 10 PRINTNew Jersey Press Association • www.njpa.org November/December 2010

Webinar: Search Engine Marketing & Optimization December 8 2–3 pm See article on Page 3 for details.

NJPA Executive Commttee Meeting December 13 10 am North Jersey Media Group 1 Garret Mountain Plaza Wookland Park

NJPA Executive Commttee Meeting January 14 FLANKING GUEST SPEAKER:Frank Newport at NJPA’s annual meeting are 2011 President Jennifer Borg and other officers. From left are 10 am Executive Director George White; 2011 board Chairman Raymond Worrall, Worrall Community Newspapers; Mr. Newport, editor in chief of The Gallup Poll; Ms. Borg, The Record, Bergen County; and immediate past Chairman Bruce Tomlinson, New Jersey Herald. NJPA Board of Directors Meeting January 28 Pollster predicts 10 am Jennifer Borg to lead NJPA NJPA Conference Room election results New Jersey Press Association’s president ending in 2011; and Timothy Dowd of The Press Night in 2011 will be Jennifer Borg, who topped the Courier-Post, to a fill two-year term through Awards Banquet A good showing by Republicans in the slate of officers approved unanimously by 2012. April 7 Nov. 2 election was predicted by Frank NJPA members at the organization’s annual Current directors re-elected to new two- Crowne Plaza Hotel, Jamesburg Newport, editor-in-chief at The Gallup Poll, meeting on Oct. 28. year terms through 2012 were: Kathleen Hi- in his talk to NJPA members at their annual A fourth generation newspaper executive, vish of North Jersey Media Group’s commu- Spring Advertising luncheon meeting on Oct. 28. Borg is vice president, general counsel and nity and weekly newspapers; Stephen Parker Awards Banquet He listed several “predictors” that would secretary of the North Jersey Media Group, of Recorder Community Newspapers; and April 28 add up to Congressional losses for the politi- which includes The Record, the Herald News Keith Dawn of The Press of Atlantic City. Trenton Marriott Downtown cal party in power­ — in this case the Demo- and more than 45 community newspapers. Re-elected for new one-year terms were crats. Among these predictors were: Also elected as officers at the Forsgate associate directors Ronald Morano of First Other items of note: • That it was a mid-term election and mid- Country Club luncheon last month were Energy/JCP&L; and John Pavlik, who chairs term voters traditionally vote against the Chairman Raymond Worrall of Worrall the Department of Journalism and Media NJPA contest rules entrenched party; Community Newspapers, who served as Studies at Rutgers University. have been sent to newspapers via email. This year, entries will • That his pollsters found very low satisfac- NJPA’s president in 2010; weekly VP Jenni- Rounding out the board are directors be submitted online as PDFs. tion in general among likely voters; fer Chciuk of The West Essex Tribune; daily whose current terms run through 2011. They • Low consumer confidence and a feeling VP Joseph Cavone of the Daily Record; Trea- are: Ben Canizzaro of Greater Media News- Press Credential that the economy, while recovering, was surer Richard Vezza of The Star Ledger; and papers; Stan Ellis of the Burlington County applications still seen as “bad” by a large majority of Secretary George White, who is executive Times; and Charles Nutt of The Daily Journal. for 2011 are being processed. poll responders; director of NJPA. Outgoing Chairman Bruce Tomlinson of • Growing antipathy for federal government, New directors elected were Joseph Gioioso the New Jersey Herald was honored for his in general, paired with strong emotions on of NJN Publishing, to fill an unexpired term years of service on the NJPA board. Your next issue of InPrint the right side of the political spectrum; will arrive in early January. The advertising and editorial • An “enthusiasm gap” between the elector- deadline is December 27. ate of two years ago — when many new, young voters were excited by the Obama campaign — and the likely voters of 2010, who trended both older and much more For more information about these events: www.njpa.org conservative. — Continues on Page 14

We’re making the leap! NJPA’s Contest is going digital. Entries to 2010 Better Newspaper Contest will be submitted online. For details see Page 2. Deadline for entries is Friday, January 14, 2011 at 4 p.m. Page 2 • November/December 2010 • InPrint INPRINT Publisher Editor NJPA matters — George H. White Catherine Langley

A publication of New Jersey Press Association NJPA’s change imperative 840 Bear Tavern Road, Suite 305 West Trenton, NJ 08628-1019 This is a wake-up call. NJPA must at NJPA’s office in West Trenton.

Phone ���������������������������������������������609-406-0600 change. Like many of our members, Meanwhile, austerity has been the Fax ����������������������������������������������������609-406-0300 we are facing a tough financial situa- word for quite some time at NJPA. Email ��������������������������������������[email protected] tion. In addition to the staff cuts, the work NJNN fax...... 609-406-0399 The need for change is obvious, the week was reduced this year from 37.5 NJNN email ���������������������������������� [email protected] challenge straightforward, and NJPA to 35 hours, resulting in a 6.7% pay- Executive Director George H. White is ready. Our executive committee is cut for all staff. NJPF Director John J. O’Brien dedicated to getting NJPA headed in Yet the staff remains motivated. We NJNN Director Amy C. Lear a new self-sustaining direction. With know that the work we do matters Business Manager Denise Sawicki Member Services Mgr Peggy Stephan the help of our forward-looking di- greatly—for the newspapers we serve, Communications Mgr Catherine Langley rectors and deeply committed staff, for the industry we love, for freedom IT Manager John Viemeister it’s going to be exciting. of the press. Acctg Coordinator Jane Hartsough Among the focal points of NJPA’s Good news MAjor Acct Specialist Jennine Remington George H. White Print Media Specialist Erin Rozansky change-imperative: Executive Director While NJPA works to regain a firm SCAN/2x2 Networks Mgr Diane Trent • NJPA income from the ad networks New Jersey Press Association footing and prepare for the future, has fallen off markedly in the grip good things continue to happen. This Board of Directors • 2010 • Over many years, the association year many of our member publishers of recession and declining ad place- intentionally built up its reserve Chairman ments, notably by advertisers in did a tremendous job of educating our Bruce Tomlinson funds. However, drawing them state legislators about the legitimate New Jersey Herald, Newton what for years have been key net- down in recent years to cover oper- importance of keeping public notices President work categories. Still, our networks ational deficits, has reduced them to Raymond Worrall continue selling and placing more in print. They helped to put across the Worrall Community Newspapers, Union a worrisome level going into 2011. than $10 million annually in NJPA facts about the bad economic impacts Vice President • Dailies • To stem the losses of the past few and the terrible public relations di- Jennifer Borg member newspapers. years, NJPA has already cut its staff sasters that local governments would The Record (Bergen County), Hackensack • Other revenue sources, such as by 45%. There are 11 of us now, with face if they tried taking over the busi- Vice President • Weeklies training programs and newspaper Jennifer Cone Chciuk approximately half our effort spent ness of legal public notification. contests, have declined substantial- The West Essex Tribune, Livingston on association services and half on Most assuredly, change brings op- ly. Much of this is a result of revenue Treasurer ad sales and placement. portunity, and it is time for everyone declines and related profitability is- Richard Vezza At the Oct. 28 board meeting, the involved in this top-shelf state press The Star-Ledger / New Jersey Advance sues at member newspapers, along Newark executive committee reported its con- association to consider what services with reduced demand for training Secretary cerns and announced that monthly matter most. We want your input. resulting from newspaper consoli- George H. White executive committee meetings have What should NJPA keep doing, stop NJPA, West Trenton dations. been added to the schedule: on Nov. doing, start doing, or do better, to Directors • Previously, the ad networks pro- 18 at the Daily Record, Parsippany; on be indispensable in the months and Ben Cannizzaro vided the bulk of NJPA’s income, Dec. 13 at The Record/North Jersey Greater Media Newspapers, Freehold years ahead? so member dues have not been in- Media Group, Woodland Park; and Joseph L. Cavone Your executive committee begins Daily Record, Parsippany creased since 1993. Now, as mem- on Jan. 14 at a location to be deter- the process anew on Nov. 18. The Keith Dawn ber circulation levels have generally mined. clear imperative is to develop a new The Press of Atlantic City, Pleasantville fallen, so has NJPA dues income. At these meetings the executive road map of worthwhile services and Stanley Ellis (See related dues item on Page 3). committee will draw up a compre- Burlington County Times, Willingboro financial sustainability. hensive 2011 budget and an operating Kathleen M. Hivish • NJPA’s expenses, including legal Contribute your thoughts and ideas Community Newspapers of North Jersey services, employee healthcare and plan that will be presented at the next to me at 609-406-0600, ext. 30, or Media Group, West Paterson overhead, continue to rise. board of directors meeting, on Jan. 28 [email protected]. Charles W. Nutt The Daily Journal, Vineland Stephen W. Parker Recorder Community Newspapers, Stirling

Associate Directors Ronald Morano NJPA’s contest is digital this year FirstEnergy Corp./JCP&L, Morristown John V. Pavlik NJPA’s 2010 Better Newspaper Contest is go- “The process isn’t difficult, but it does take Rutgers University, New Brunswick ing digital. Entries will be submitted online at time to become familiar with it,” she said.

General Counsel www.BetterNewspaperContest.com. For most “Don’t wait until the last minute to submit Thomas J. Cafferty categories, entries are full page PDF tearsheets your entries. The deadline is Friday, January 14, Nomi Lowy that will be uploaded to the site. 2011 at 4 p.m. Entries received after this time will Lauren James “Because the entry process is new to NJPA be ineligible.” Gibbons P.C., Newark members, we strongly recommend that each The contest rules and entry instructions were newspaper designate one person to be its contest emailed last week to NJPA members. They also Join NJPA on Facebook coordinator, someone who will learn the proce- are available at www.njpa.org. Click on the link. Find newspaper news and resources dure early and be available to help departments If you did not receive them or have questions quickly on NJPA’s Facebook page. Just as they submit their entries,” said Peggy Stephan, about the contest, contact Peggy at (609) 406- go to www.facebook.com and search for New Jersey Press Association. NJPA’s member services manager. 0600, ext. 14 or [email protected]. InPrint • November/December 2010 • Page 3

Your legal Rethinking NJPA dues A proposal to amend NJPA’s before reporting back at the next questions bylaws was referred back to the board meeting, on Jan. 28, 2011. Bylaws Committee by the board The action means that the cur- answered of directors on Oct. 28. rent dues structure will remain Here are some questions The proposal suggested chang- in place for NJPA’s 2011 dues bill- NJPA members recently ing the association’s dues struc- ings. asked our Legal Hotline: ture from the current one, based 2010 President Raymond on members’ circulation, to one Worrall, of Worrall Community Q Are police incident based on members’ advertising Newspapers, said, “Fortunately, reports public records? For rates. the proposed dues conversion for example, police are called The board’s decision came af- 2011 was intentionally ‘revenue- to a scene but no arrests are ter the proposal was distributed neutral’ overall — meaning this made and no investigation for comment and several mem- decision won’t negatively impact takes place. bers raised concerns. the association for 2011. The pri- The Dues Committee was mary intent is simply making A Yes. We take the posi- asked to review the proposal fur- sure that we get this right on be- tion that these records do ther, to consider the comments, half of current and future NJPA not fall into the “criminal attentive:listeners at NJPA’s annual meeting gain insights from and to solicit additional opinions members.” investigatory records” ex- speaker Frank Newport, who is editor in chief of The Gallup Poll. emption in the Open Public Newport gave some background about the Gallup organization and Records Act (OPRA) be- made a few predictions about the Nov. 2 election. He explained New members approved why Gallup’s data bolstered his assertions and how careful surveys cause no investigation has Five weekly newspapers were The Cliffside Park Citizen, can assess the public’s mood. been initiated. approved for NJPA membership founded in 2006, has a circula- Q A reporter is being de- at the board of directors meeting tion of 9,991. nied access to jury selection on Oct. 28. Leonia Life, first published in for a murder trial because The papers are ABC-audited 2005, has a circuation of 3,240. she is not on “the list.” Members support NJPA free-distribution publications Little Ferry Local started in What can she do? and belong to the Community 2007 and goes to 4,382 homes. Newspapers of North Jersey Me- The Ridgefield Park Patriot A She cannot be denied as amicus in libel case dia Group, which publishes more was established in 2006 and has access to the public trial. In a libel/defamation case, a unrelated to actual injury. than 45 community weekly and a circulation of 4,970. However, if there is no recent Appellate Division deci- That impact likely would be bi-weekly papers. Janice Friedman is the pub- room for her because the sion of Sept. 27, 2010 presents minimal, he said, since most The Bogota Bulletin, estab- lisher of the five papers, which courtroom is at maximum NJPA with two troubling issues. articles published by reputable lished in 2007, is distributed to operate out of NJMG’s Cresskill capacity, the court can re- The association’s Govern- media organizations involve 2,897 homes. office. fuse her entry. ment Affairs Committee recom- matters of public concern and, NJPA webinar: Q The Clerk in a town mended that NJPA intervene thus, would be subject to the says that she doesn’t have in the case, which is now being Rocci holding. ‘Search’ grows web traffic, revenue the documents requested appealed to the N.J. Supreme Second, and more disturbing, pertaining to the special Court. The Executive Committee Cafferty said, the court said that What are search engine opti- Register by Thursday, Dec. 2 improvement district. What approved doing so, but in light the case (involving a charge of mization (SEO) and search en- to avoid a $10 late fee. Late reg- can I do? of NJPA’s dwindling financial re- child molestation) did not in- gine marketing (SEM)? istration is accepted until Dec. 7 serves, the approval was contin- volve a matter of public concern They sound so geeky! Simply at 4 p.m. After that, you can pur- A OPRA only requires gent upon raising some $14,000 because it involves private par- put, they help people find your chase the webinar’s archive ver- custodians to produce the to cover the legal expenses. That ties. website. sion, available a day or two after records that are made, amount was pledged quickly by NJPA’s Government Affairs NJPA’s upcoming webinar will the live webinar has run. The maintained or kept on file member media organizations. Committee and Executive Com- explain how SEO and SEM can cost is the same as registration. by the municipality. There According to NJPA Counsel mittee determined that this nar- built your site’s traffic and reve- Registration is just $35. All is no obligation on the part Thomas J. Cafferty, the Appel- row view of what constitutes nue. And it will be presented in a that’s needed at the member’s of the custodian to collect late Division’s decision presents public concern is significant, not down-to-earth manner that the site is one Internet connection information/documents two troubling issues. First, the only because it removes child average Internet user can grasp. and one telephone. Have as from other sources in re- court refused to extend the rul- abuse from the realm of pub- “Get Found! Search Engine many people participate as you sponse to a request. How- ing in Rocci v. Ecole Secondaire lic concern, but also because it Marketing & Optimization” — by wish — at no added cost! ever, if the special improve- Macdonald-Cartier, 165 N.J. 149 could invite future courts to nar- Shane Petersen, an award-win- For details and registration ment district is a division (2000) — that a plaintiff’s failure rowly interpret similar issues of ning newspaper website devel- information, email pastephan@ within the municipality, to allege and prove reputational public concern. oper — will be held on Wednes- njpa.org, or go to www.njpa.org rather than a separate legal or pecuniary harm precludes the Beyond worries that the case day, Dec. 8, 2-3 p.m. and click on Events. entity, then the clerk is the plaintiff’s defamation claim in creates a dangerous precedent Petersen will explain how SEO custodian of its records and case involving a matter of pub- regarding the scope of what may can generate more revenue for must look to that division lic concern — to cases involving be viewed as involving the pub- your website and what search Do you get and produce documents private figure plaintiffs which do lic’s interest, NJPA hopes that its engines like Google demand to made, maintained or kept not implicate matters of public arguments will enhance the like- drive traffic to your site. And he NJPA Notes on file by it, in order to sat- concern. lihood that the Supreme Court will talk about the five essential Our weekly email newsletter isfy the request. Cafferty said this is important will take the case, and that they steps for marketing a website to “NJPA Notes” contains news — Continues on Page 6 because the ability of private will aid the justices in focusing search engines. and topics of interest to NJ newspaper people. plaintiffs to recover for defama- on the broader implications that Not only will Petersen sim- Don’t miss out! tion without proving any damage the Appellate decision, especially plify the technical information, Find good people. To request your copy, email Place your help-wanted ads where NJ will impact the media industry’s the question of what constitutes he will make these complex web newspaper people look — in InPrint and [email protected]. Include on NJPA’s website. Just $40 for 3 month ability to report on such matters a matter of public concern, will development issues easy to un- “NJPA Notes” in the subject line. listing. Send your ad [email protected] without the fear of a judgment — Continues on Page 11 derstand, motivating and fun. Page 4 • November/December 2010 • InPrint

NJPF Update NIE trio taught teachers John J. O’Brien Many thousands of NJEA Director members from across the state New Jersey Press Foundation attended the annual NJEA Con- vention in Atlantic City on Nov. 4-5. And so did three members of the New Jersey State Newspaper In Education Literacy Commit- tee — Cynthia Forster, Commu- nity & Public Relations Manager for The Record and the Herald Changing with News; Sandy Reed, NIE Market- ing Coordinator for The Press of Atlantic City; and Antonette Bo- our industry mentre-Walter, co-ordinator of NIE Literacy & Youth Redership If there one constant in life…it’s change! I just finished Develoment for the Burlington up a wonderful 20-year stint as executive director of NJPA County Times. She also chairs and here I am, gearing up as the director of the New Jer- the statewide NIE committee. PROMOTING NIE: Sandy Reed of The Press of Atlantic City, Cynthia The three were chosen to be sey Press Foundation, the charitable arm of NJPA. Forster of The Record and Herald News, and Antonette Bomentre- among 300 presenters of edu- I am looking forward to the opportunities and chal- Walter of the Burlington County Times present a workshop at the cational sessions and profes- lenges of my new part-time gig. This industry has been New Jersey education Association convention on how to use e- sional development workshops. editions newspapers in the classroom. very good to me and it’s going to be exciting to help give Planning began in January for a back and create opportunities for others. 90-minute workshop. The NJEA at and compare several different and the classroom curriculum NJPF has sometimes been a rather silent partner of convention committee reviewed E-editions in a globally green enhancement they provide are NJPA, while providing important encouragement and fi- and accepted their application way! alive and well. nancial assistance to a host of budding young journalists for a workshop called “Bringing “Digital newspapers are just “The NJEA Convention is rec- and others interested in media careers. The various pro- the Classroom World into the one of the latest technology ap- ognized as the largest education- grams, internships, and scholarship opportunities spon- 21st Century with E-editions.” plications being used in today’s al gathering of its kind anywhere sored by NJPF are well documented on our website, njpa. Teachers earned professional classrooms,” said Chairwoman in the world, and we were there development credits for attend- org/foundation, so I won’t spend any time here rehashing Bomentre-Walter. enhancing their 2010 theme: ing. They learned how to make “In recent years NIE programs Creating a Better Tomorrow.” them. their students globally literate, throughout the country have For information on digital edi- I simply want to announce that a new day is dawning how to develop their commu- been forced to reduce their per- tions of newspapers throughout at your foundation. I hope that you will help me make nication skills, and how to ap- sonnel and their budgets,” she New Jersey, contact: awalter@ NJPF stronger, more widely known and appreciated, and ply critical thinking skills to the said. “We saw this as a chance for phillyburbs.com; sreed@presso- more user-friendly to those who can benefit from our websites of all three newspapers. the statewide NIE committee to fac.com or forster@northjersey. programs. Educators had a chance to look show educators that newspapers com. Despite our best efforts over the years, the foundation has seldom been in the forefront of most media folks’ minds here in the Garden State. We hope to change that. Korean press visitors seek NIE tips One of my goals is to grow and re-shape the various pro- Late this month several Ko- about media education practices In addition, said Executive Di- grams supported by the foundation so that they always rean journalists will be visiting and experiences in the U.S.” rector George White, NJPA will remain pertinent in this constantly changing media land- NJPA on a mission. They hope to The KPF is a nonprofit inde- help coordinate a panel of news scape. Since the rate of change in all media seems to be learn as much as possible about pendent organization established editors and publishers to speak accelerating, we have our work cut out for us. I think I’m how American news organiza- to promote quality journalism in with the visiting Korean jour- up to the task but I won’t be doing it alone. The board of tions and local schools interact Korea. Its group will study NIE nalists at Rutgers during their trustees of NJPF has expressed a desire to seek out new through NIE (Newspaper In Ed- experiences and practices in week’s visit. challenges for the foundation. They are wise not to let our ucation) and other programs. the U.S. from Nov. 29 through For more information about previous successes too-tightly define our future program “Along with NJPA, we plan Dec. 3. Members of the traveling the NJPA visit or the Rutgers to visit the Newspaper Asso- group include teachers, NIE spe- panel, call George White at goals. The exciting new worlds of online and mobile jour- ciation of America (NAA) in cialists, a government official, (609) 406-0600, ext. 30, or email nalism, for example, open broad new avenues for NJPF Washington D.C. and the Media and KPF staffers. him at [email protected]. to explore with fresh program offerings and innovative Education Foundation in Mas- “In this visit, we would like to sources of support. sachusetts,” said Young Kim, a learn several news organizations’ 2011 could well be another crossroads year in the news- doctoral student at Rutgers who perspectives and expertise in 75% of young adults who paper business. More change is coming. Let’s be ready is helping the Korea Press Foun- media education. More specifi- read newspaper content for teens for it. I’d like to hear from you if you have any ideas or dation (KPF) with arrangements cally, we hope to see the media when they were 13 to 17 years old suggestions. Call me if you want to help! Come help us for its visit. education curriculum and learn currently read their local paper “One of our objectives is to get the state of media education at least once a week. grow!!! Of young adults [email protected] • (609) 406-0600, ext. 30 hands-on experiences by observ- practices,” said Young Kim. “We who did not read ing how local school teachers use hope to visit NJPA affiliated lo- the teen section, newspapers in their classrooms. cal newspapers and schools that only 44% now read There has been a great deal of are involved in media educa- their local paper. To learn more about New Jersey Press Foundation interest about NIE in Korea, and tion outreach programs. And —NAA Foundation, and its current programs, visit our website — we believe that our programs we hope to gather samples of the 2007 back there will benefit through materials they use in working www.njpressfoundation.org this opportunity to learn more with educators and parents.” InPrint • November/December 2010 • Page 5 A few words about opening lines By John Foust a blur of meaningless chatter to hear from most sales people,” NJNN Update Aaron was telling me how he those poor people on the receiv- Aaron explained. “It’s a welcome Amy Lear handles one of the most awkward ing end of my monologues. break from the typical me-me- Director New Jersey Newspaper Network moments in the sales process. “Then I learned a simple tech- me opening line. People love to “When I first started selling nique which has made people talk about themselves. I’ve found advertising, I spent a lot of time more receptive in conversa- that prospects are more willing developing opening lines that I tions. It has even increased the to give me a few minutes of their could use with prospective cus- return rate from my voice mail time, when I tell them I want to tomers. It reminded me of my messages and e-mails. I simply learn about them and their busi- college days, when a bunch of say, ‘Hello, I’m Aaron (and last nesses.” us would sit around in the dorm name) with The Gazette. I’d like 3. “... and see how we can help and brainstorm on clever ways to learn about your business and you generate more customers.” to strike up conversations with see how we can help you gener- This answers the classic “What’s Visions of girls. ate more customers.”’ in it for me” question. It prom- “In both cases, it was a com- Let’s take a closer look at the ises a benefit which appeals to plete waste of time,” he said, dynamics of Aaron’s simple business owners and marketing sugar plums “because all of the opening lines opening: departments. I’m writing this column after attending a “meeting of were self-centered. 1. “I’m Aaron with The Ga- “I think this is an important “In college, it was all about zette.” Don’t keep your identity a part of the opening, because it the minds” with people from across the country who ‘Let me tell you how suave and secret. Right up front, let people lets other people know that you manage advertising networks for their respective press sophisticated I am.’ And in my know your company’s name. might have a solution to a specif- associations. We listened to Shannon Kinney, a consul- early days in advertising, it was “Some sales experts say you ic problem — the need for more tant from the Aim Group, who challenged us to evaluate all about ‘Let me tell you how should withhold that informa- customers,” Aaron said. “You’re our current services and develop new approaches for the great my paper is.’ I’m sure it was tion until later in the conversa- letting them know, before the future. tion, but I disagree,” Aaron said. conversation really begins, that This discussion underscored the strength in numbers Basking Ridge “When I get calls at work or at you’re there to help.” and emphasized to me that positive energy fuels growth. home, I want to know their com- Aaron’s technique takes only Following are what I considered to be the top 10 sales Starbucks offers pany names. And I believe most a couple of seconds. But those tips, reminders and ideas for building revenue, either at people feel the same way.” brief moments can create posi- the association level, at the newspaper level, or both: local Patch.com 2. “I’d like to learn about your tive first impressions. Which business.” This puts the focus can lead to sales presentations. 1. Remember the importance of referrals! Through its My Neighborhood squarely on the prospect, and Tip: exchange five business cards with every satis- channel, the new Starbucks Dig- Which can lead to sales. Which lets that person know that you fied customer and suggest that you recommend ital Network offers a direct con- can lead to long term advertis- nection to Basking Ridge Patch are interested and that you are ers. Which can lead to referrals. each other’s services. through the café itself, according going to ask questions. Copyright 2010 by John Foust. 2. Sell RESULTS, not space! to a release from the company. “To tell people that you would E-mail him for information about 3. Activate a turnkey self-service tool for collecting like to learn about their busi- Starbucks announced the his advertising training videos: classified ads online. nesses is different from what they [email protected] launch of the digital network 4. Capture remnant ad revenue that other vendors in October, in partnership with are currently reaping. Yahoo! The network, which is New hyperlocal site in Paterson Wi-Fi and available only in Star- 5. Prospect through LinkedIn to identify decision- bucks, provides patrons with The Citizens’ Campaign last focus is hard news. makers and cut through the screening process. hand-picked news, entertain- month unveiled PatersonPress. The Paterson Press is the first 6. Develop a content collection mechanism to grow ment and lifestyle content. com — a full-fledged, real-time hyperlocal news site dedicated traffic to websites. The content, which is hand- hyperlocal news site covering to reporting on Paterson civic 7. Use data mining to set sales targets and increase picked by Starbucks, is catego- Paterson government, politics, affairs, government, educational market share. rized on six channels: news, en- sports, arts, community non- system, and politics. In addition tertainment, wellness, business profits, entertainment and more. to having a New Jersey State Po- 8. Focus on needs assessments of prospects and sell & career, my neighborhood and Heading the effort is Joe Ma- lice-credentialed editor, the Pat- solutions from a multi-media toolbox. Stay ahead Starbucks. Starbucks patrons linconico, a Bayonne-born “Jer- erson Press will be hiring profes- of the curve! will be able to get Patch feeds on sey Guy” whose 20-year journal- sional freelance journalists, with 9. Offer a certification program to members— all Basking Ridge-based stories ism career took him from being a priority for Paterson residents. TEACH consultative selling, digital ad sales, net- while they are in the café, but copy boy at The New York Times The Paterson Press will be op- work sales, etc. only on Wi-Fi enabled devises. to an award-winning investiga- erated by the Center for Civic 10. Create a statewide product or service that enhanc- Patch websites offer up-to- tive reporter at The Star-Ledger. Responsibility and its Citizens’ date news about more than 250 In addition to real-time news Campaign and will utilize the es member strengths in the spirit of “the whole is towns across the nation, through coverage, the non-partisan Pa- platform developed by TheAlter- greater than its individual parts.” For example, can articles, announcements, videos, terson Press will offer informa- nativePress.com, a New Jer- we start an NJ Travel Directory or an NJ Green photos and business listings. tion about community non- sey all-online, daily hyperlocal Directory for each newspaper to publish and sell The Basking Ridge Starbucks profits, business listings, and a newspaper founded by New Jer- into, within the parameters of the 2x2 or SCAN is at 665 Martinsville Road, in community calendar of events. sey native Michael Shapiro. programs? the Riverwalk Center. It will not publish editorials; its — from Editor & Publisher The NJPA Executive Committee is in the process of evaluating our advertising services to identify opportuni- INPrint ties for the future. Growing our revenue—AND YOURS! (ISSN 1067-5132) Published 10 times annually for $15 per year by the New Jersey Press Association, —is our number one priority! 840 Bear Tavern Road, Suite 305, West Trenton, NJ 08628-1019. I take this opportunity to thank the active committee Periodicals postage paid at Trenton, NJ, and additional mailing offices. members who consistently provide direction with this POSTMASTER: Please send address changes to: InPrint, New Jersey Press Association, 840 Bear Tavern Road, Suite 305, West Trenton, NJ 08628-1019. process. We look ahead to 2011 with enthusiasm! Page 6 • November/December 2010 • InPrint Asbury Park People Papers Legal questions Continue from Page 3 Press names & Q Reporter was previously given some documentary evi- dence from a Board of Education member. A former board member has asked for copies of that information. There was no 3 editors promise of confidentiality to the source. TheAsbury Park Press, in Nep- The Record’s circulation tune, has named three editors to A The privilege accorded by the Shield Law would protect the new posts. outperforms competition reporter in refusing to release the information. The privilege belongs to the reporter and not the source. In the absence of John Schoonejongen is now The Record, Bergen County, continued focus on core, loyal state editor for New Jersey Press a specific promise of confidentiality which could give rise to a outperformed competitive New readership. “Our most loyal cause for action for breach of that promise, such as promissory Media (parent company Gan- Jersey and New York paid daily readers who get the paper deliv- nett’s stable of Garden State estoppel, it is the decision of the reporter whether to give the newspapers, with circulation ered to their homes continue to requestor copies of the documents. newspapers), Sally Pakutka is remaining flat daily (Monday- rely on us every day.” said Pub- local editor for the Asbury Park Friday) at 137,269 and declining lisher Stephen Borg. “As the eco- Q Can a governing body vote by email to pass an ordinance? Press, and Keith Newman is as- just 2.3% Sunday to 171,348 in nomic climate starts to improve sistant local editor/enterprise. the individually-paid category moving into 2011, we expect sin- A Pursuant to the Open Public Meetings Act, a governing Schoonejongen, who most based on September FAS-FAX gle copy sales to stabilize and our body can hold a meeting electronically but it must permit pub- recently served as the Press’s lo- numbers published by the Audit retail partners to get better store lic access to the meeting. If the members are voting via tele- cal editor, is an award-winning Bureau of Circulations (ABC). traffic.” phone, they must have a speaker phone available for the public journalist who also has worked The Record expects its Sunday The Record has held its circu- to listen. The governing body must also act in accordance with for the Bridgeton Evening News, number to increase to 174,000 by lation with continued dedication its by-laws. Today’s Sunbeam in Salem, The year-end. to the editorial product, Borg Q Is a public figure’s cell phone number private? How about Gloucester County Times in The paper’s latest report re- said. “Every day, we evaluate Woodbury and the Herald & when he uses the cell phone number on Election Law Enforce- flects the company’s focus on the product looking for ways ment Commission (ELEC) forms? News in Passaic. He joined the quality, independently-paid cir- to make it better. We listen to Press in 1999. culation and the elimination of customers. We try new things. I A Because the public figure used his cell phone number as Pakutka most recently, served bulk, third-party circulation, think the paper is a good buy for his contact number on the ELEC forms, which are public docu- as local editor/Web planning. said Record executives. 50 cents and we plan to keep it ments, his argument that he had an expectation of privacy in She joined Gannett in 1989 as Home delivery circulation re- that way. The Record remains the that cell phone number is weak. If he kept his cell phone num- a copy editor on the night desk mained stable with a small in- only way to reach almost a half ber private, did not disclose it on public documents and did not at the Courier-News, where she crease daily and a slight decline million people with one ad on list it as public, his argument would be much stronger. held various positions through on Sunday, reflecting the paper’s one day in north Jersey.” 1995, left the paper, and returned Q If a public body has an executive session and the reason for in 1999. Pakutka joined the Press the executive session still exists, must it respond to an OPRA in 2001 as news editor in the New Travel writer wins more gold request for the minutes? Publications department and be- It must respond to the OPRA request by indicating that the came editor of New Publications She’s done it again. Jill Schen- preparations, she posted blogs A minutes are rendered confidential by the Open Public Records the following year. sul, writer for the award-winning about the experience the entire Act. Newman most recently served Travel section of The Record, has way and, despite limited electric- as Manahawkin Bureau chief. earned recognition in the 26th ity, sent reports and photos from Q President Obama is landing via helicopter. The Secret Ser- He joined the newsroom in 1998 Annual Lowell Thomas Travel the field. vice has said that no media can photograph the landing. Our as a staff writer and editor, and Journalism Competition spon- “She wrote insightful nar- reporter is in a friend’s backyard and has a clear shot of the has since served in such roles as sored by the Society for Ameri- ratives for the newspaper and landing. He is clocking out of work at 5:00 p.m. The landing is managing editor for the Times- can Travel Writers Foundation. incorporated audio and video at 5:30 p.m. Can he take the photo as a member of the public? Beacon weeklies and features Schensul won first place in the in coverage. Each medium was editor for the Ocean County Special Package/Project category used to its best.” A Yes. As long as his friend has given him permission to be Observer, the Press’s sister daily, for chronicling her experience in Schensul has worked for The on his property to take the photo, he should take the photo. Namibia. The judges’ comments: Record since 1986. She began which has since been converted When must the affidavit of average net paid circulation for to a weekly and renamed the Ob- “Jill Schensul took her audi- writing for the expanded 16- Q ence along for the ride when she page color Travel section in 1994. the 12-month period preceding September 30, required by law, server Reporter. be submitted? New Jersey Press Media in- went to Africa. The readers voted Both she and the feature section cludes the Asbury Park Press, to send her there on a volunteer have garnered many awards, in- A While the statute is silent as to a date, the statute does pro- the Home News Tribune in East vacation, and she picked a proj- cluding previous Lowell Thomas vide that the rates specified in the statute may not be charged Brunswick, the Courier Post in ect helping to rescue big cats and awards for Travel Journalist of by a newspaper unless it has filed the required affidavit of the Cherry Hill, the Daily Record in restore their habitat in Namibia. the Year and Best Travel Section, average net paid circulation for the 12-month period preceding Morristown, the Courier-News “Starting with pre-departure among many others. September 30. Thus, it is evident that the affidavit should be in Bridgewater and the Daily filed as soon as possible after September 30. Journal in Vineland. Express-Times expands distribution Q A Spanish restaurant wants to advertise a complimentary Journalist’s toolbox The Express-Times, of Easton, will deliver The Express-Times to glass of Sangria with dinner. Is this allowed? Pa., increased its distribution them every Sunday.” A No. State law prohibits the advertisement of free alcoholic The Society of Professional in Hunterdon County by about This new distribution partner- beverages. Alcohol can only be sold or advertised for sale at or Journalists provides a list of re- 9,000 copies, beginning Oct. 3, ship increased the paper’s Sun- above the cost to the retailer. sources for reporters and editors according to a letter Publisher day circulation to 52,704 which — from Social Media Guidelines, Martin Till sent last month to is “20 percent greater than daily,” NJPA’s “Legal Hotline” is a free service to member newspapers. If you Twitter resources and Multi- advertisers. Till said. have a newspaper-related legal question, contact NJPA’s Legal Counsel Media Editing Tools, to sources He said, “This affluent, educat- He also announced that the at Gibbons, P.C.: (973) 596-4863 • fax (973) 639-6267 for information about weather, ed and engaged market has been rate for Sunday advertising Tom Cafferty • [email protected] medical/health, education and asking for The Express-Times, would increase, effective Oct. 3. Nomi Lowey • [email protected] gas prices, to global issues and and now through a unique part- The Monday to Saturday dis- Lauren James • [email protected] terrorism. Find it at www.jour- nership with our sister paper, the tribution and ad rates were not This service does not include pre-publication review of articles. Services beyond the first call may be billed. naliststoolbox.org. Hunterdon County Democrat, we changed. InPrint • November/December 2010 • Page 7

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Advertising & Digital Workfl ow Support • Circulation and Mailing Services Coupled with in-house U.S. Postal Service Verifi cation • Special Handling, UPS, Federal Express, USPS, Local and National Trucking / On-time Delivery InPrint • November/December 2010 • Page 11 Obituaries Neal Cocchia, editorial chief Wilson Barto, newspaperman Born in Newark to a family retired in 1995 and moved from Lifelong newspaperman Wil- always went out of his way to as- eons,” said Kit Cone, retired of nine children, Neal Cocchia Newark to Roseland. son L. Barto Sr., 83, died Mon- sist NJPA whenever we asked,” publisher of the The West Essex dropped out of Central High Chick Harrison, former man- day, Nov. 1, 2010, in the Grand said John O’Brien, recently-re- Tribune. School at 15 to work as aging editor of The View Hospital in Sellersville, Pa. tired executive director “And it’s just sinking a copy boy for the New- Star-Ledger, described A 1945 graduate of Weatherly of NJPA. in that I won’t be get- ark Sunday Call. Over Cocchia as “the quint- (Pa.) High School, Barto was “He was a wealth of ting one of his won- the next six decades, essential newspaper drafted upon graduation to serve knowledge about the derful home-printed he rose to the top of his man.” He recalled that in the U.S. Army in Germany. rich history of New Christmas cards this field, becoming chief of during the Cuban mis- Upon returning, he entered Penn Jersey’s newspapers, y e ar.” the editorial section of sile crisis in 1962, Coc- State, graduating in 1951 with a the publishers who Born in Weatherly, The Star-Ledger before chia kept the entire staff degree in journalism. ran them and the jour- he was the son of the retiring in 1995. around in the event of a He began his career in news- nalists who wrote for late Wilson and Lottie Cocchia died Aug. late-breaking incident. papers with the Standard Senti- them. All of us at NJPA (Rinker) Barto. 26, 2010 after a brief ill- Cocchia “He was deeply con- nel of Hazleton, and moved to will miss his bright Barto He is survived by ness. He was 93. cerned we were about to enter the New Brunswick Home News, smile and irreplaceable insight his wife of 58 years, June S. (Re- After starting as a copy boy, another war,” Harrison said. where he was political editor. into what made stories informa- inmiller) Barto; one daughter, Cocchia became a reporter, cov- In the early 1950s, Andy Ba- He moved to The Trenton Times, tive and well read.” Gwen (Barto) Shoemaker and ering Newark public schools glivo was a reporter for the rival serving as Washington corre- An energetic man with a her husband Brent, of Perkio- and writing feature stories for Newark Evening News. Baglivo spondent for a year and later as shock of white hair, glasses and menville, Pa.; one son, James the Call, a paper owned partly recalled how Cocchia went out city editor. He finished his daily a seemingly irrepressible good Barto and his wife Susan, of Har- by the owners of the old New- of his way to help him and others newspaper career as city editor spirit as he walked through the leysville, Pa.; four grandchildren ark Evening News. He joined The understand the political land- of The Trentonian. newsroom with his shirt sleeves and one great-grandchild. He Star-Ledger in 1939, when two scape and the intricacies of city After retiring in 1991, he rolled up, Barto so loved hot-type was preceded in death by a son, of the city’s ailing papers, the government. worked part-time for The Weekly printing that he carted a collec- Wilson L. Barto Jr., in 2007. Ledger and the Star-Eagle, were “His disposition was always to Hearthstone Town and Country tion of vintage printing presses Arrangements were by Philip merged. assist young people whenever he Newspaper in Red Hill, Pa., until around with him whenever he J. Jeffries Funeral Home, 211 First He made his mark covering could. No matter how busy he September. and wife June moved from home Street, Weatherly, Pa. In lieu of Newark City Hall. It was there was, he always take the time to Barto was known for mentor- to home. At Christmas, he sent flowers, gifts in his memory may he met his wife, now retired answer their questions or discuss ing young journalists. He was the out cards he printed on the old be made to the Advent Lutheran Superior Court Judge Frances their careers,” said Baglivo. founding president of the Sigma machines. Church, 470 Landis Road, Har- (Ciccolini) Cocchia. At the time, In addition to his wife, Coc- Delta Chi Journalism Society of “I was sad to read in NJPA leysville, PA. 19438. Online reg- she worked for the city’s Central chia’s survivors include two New Jersey, which offered the Notes that Wilson Barto died. He istry and condolences may be Planning Board in offices next to sisters-in-law, Dolores Cicenia Wilson Barto Annual Award for was a friend and NJPA colleague signed at www.griffithsfuneral- the press room. They were mar- of Roseland and Janet Ciccolini First-Year Reporters. He was a on the Editorial Committee for homes.com. ried for 59 years. of Verona, and their husbands, member of the National Press After City Hall, Cocchia be- James Cicenia and Robert Cic- Club. came an editorial writer, and colini, and many nieces and “He was the ultimate profes- Gordon Parker, editor then editorial page editor. He nephews. sional and an old-fashioned newspaperman who wanted to Former Times of Trenton edi- they were a loyal bunch, too.” get the story, get the facts and get tor Gordon Parker died Sept. Parker was born in Philadel- Hal Neitzel, publisher them right,’’ said Times colum- 12 at Chandler Hall Hospice in phia in 1925, to the late Elizabeth Hal B. Neitzel, publisher of son Newspapers. The newspaper nist Sharon Schlegel, who began Newtown, Pa. He was 85. (nee Archibald) and Victor Pa- The Express, Easton, Pa., during is now a part of a New Jersey- working for Barto in 1968, when He was remembered by for- ciocco. He lived in Levittown for 1980s, when it added a Sunday Pennsylvania group of papers he was city editor and she was a mer colleagues as a dedicated 50 years, and in Bensalem for the edition and converted from af- published by Advance Publica- new feature writer. and enthusiastic editor who was past six years. ternoon to morning publication, tions, headquartered nearby. “He was very welcoming and well-liked and respected by the Parker was a World War II died Aug. 31. An appreciation published in he was eager to help young re- staff. Army Air Corps veteran. In 1951 He was 82, lived just outside the Sept. 3 Express-Times recalled porters. I never heard him com- “He was a gentleman, a top- he graduated from Temple Uni- Easton, and had been in declin- that Neitzel had worked to keep plain. There was a graciousness flight editor, and he really knew versity. ing health. the American Newspaper Pub- about him and he had a sense of his stuff,” said Richard Sabatini, He worked with the North Under Neitzel, the paper lishers Association’s Research humor. He had a love of his pro- who was a Times reporter from Penn Reporter in Lansdale, the that today is The Express-Times Institute in Easton—a battle lost fession that was catching.” 1964 to 1966. Bucks County Courier Times, and changed from local ownership to to those who wanted it moved to “Wilson Barto was the con- Parker was a Trenton city edi- the Trenton Times. group ownership under Thomp- ANPA’s Virginia headquarters. summate newspaperman who tor when he came on board in He was also employed as a the early 1960s and ended his writer by the New Jersey Depart- career as business editor in the ment of Human Services and the early 1980s. He later worked for Sheet Metal Contractors Asso- Members support NJPA as amicus in libel case the state Department of Human ciation. Services. He was the husband of Joan Continues from Page 3 anonymous contributor. Con- Newspapers; Star News Group; “Gordon had an unbelievable (Shay) for 58 years, and the fa- have both generally and on the tributing media organizations and The West Essex Tribune. mastery of the procedures for ther of Sandra Parker and Victor news media specifically. were: First Media Insurance; The According to Mr. Cafferty, the putting out a daily newspaper,” Parker and his wife Vicki. The effort to raise the funding Star-Ledger/NJ Advance; The Re- brief supporting the petition for said Wilson Barto (whose obitu- Condolences may be posted brought pledges of $14,600 from cord/North Jersey Media Group; certification will be filed by Nov. ary appears above). at www. doughertyfuneralhome. 12 NJPA member newspapers, a Gannett New Jersey; The Trento- 22. Thereafter, the court will de- “He was a tremendous idea com. Memorial contributions libel insurance company, and an nian; Burlington County Times; cide whether to grant the peti- man. He was always very pleas- may be made to the St. Jude Greater Media Newspapers; New tion. Should the court grant the ant and very friendly with the Children’s Research Hospital, Send YOUR News to InPrint! Please email news about your personnel Jersey Law Journal; The Princeton petition, it will then schedule the staff. He had a good bunch of 501 St. Jude Place, Memphis, TN and company to: [email protected]. Packet; Recorder Community matter for oral argument. people working under him and 38105. Page 12 • November/December 2010 • InPrint

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John Dreisbach Montclair State University Kerry McKean Kelly The Catholic Advocate, NJ 513 Washington Street [email protected] Jersey Central Power & Light / One Normal Avenue [email protected] Catolico Cape May, NJ 08204 FirstEnergy Corporation Montclair, NJ 07043 171 Clifton Avenue, PO Box (609) 898-4500 The Gazette Newspaper 300 Madison Avenue, PO Box (973) 655-4334 New Jersey School Boards 9500 Fax (609) 898-3585 343 Boulevard 1911 Fax (973) 655-7382 Association Newark, NJ 07104 www.capemay.com Hasbrouck Heights, NJ 07604 Morristown, NJ 07962-1911 www.montclair.edu 413 West State Street (973) 497-4201 Bernard Haas (201) 288-8656 (973) 401-8097 Paula Maliandi PO Box 909 Fax (973) 497-4192 [email protected] Fax (201) 288-7215 Fax (330) 315-8941 [email protected] Trenton, NJ 08605-0909 www.rcan.org/advocate Fritz Rethage www.firstenergycorp.com (609) 278-5202 Marge Pearson-McCue CBA Industries Inc. [email protected] Ronald Morano New Jersey Association of Fax (609) 695-0413 [email protected] 669 River Road [email protected] School Administrators www.njsba.org Elmwood Park, NJ 07407 Gibbons P.C. 920 West State Street Frank Belluscio Amandla (201) 414-5200 One Gateway Center Journal Register Company Trenton, NJ 08618 [email protected] PO Box 7030 WOB Barry Schiro Newark, NJ 07102-5310 790 Township Line Road, Suite (609) 599-2900 West Orange, NJ 07052 [email protected] Lyndhurst, NJ 07071 300 Fax (609) 599-9359 NJ.com (866) 262-6352 (973) 596-4863 Yardley, PA 19067 www.njasa.net 30 Journal Square Ernest Kwabena Opong The College of New Jersey Fax (973) 639-6267 (215) 504-4200 Anne Gallagher Jersey City, NJ 07306 [email protected] PO Box 7718 Thomas Cafferty Fax (215) 867-2172 [email protected] (201) 459-2822 Trenton, NJ 08628 [email protected] www.journalregister.com Fax (201) 418-7686 Ansorge Unlimited (609) 771-2793 Nomi Lowy Scott A. Wright New Jersey Broadcasters Barbara Chodos 20 Broad Street, Suite R Fax (609) 637-5112 [email protected] [email protected] Association [email protected] Red Bank, NJ 07701 www.tcnj.edu Lauren James 348 Applegarth Road (732) 933-4767 Donna Shaw [email protected] Kean University Monroe Twp, NJ 08831-3738 NorthJerseySports.com Fax (732) 936-0415 [email protected] 1000 Morris Avenue (609) 860-0111 117 Fort Lee Road, Suite A10 www.ansorgeunlimited.com Hamiltonian Hutchinson Hall, 2nd Floor Fax (609) 860-0110 Leonia, NJ 07605 Claudia Ansorge Community News Service LLC 1 Washington Boulevard, Suite Union, NJ 07083-0411 www.njba.com (201) 944-9695 [email protected] Hamilton Post, Ewing Observer, 2E (908) 737-3410 Paul S. Rotella Fax (201) 944-0842 Trenton Downtowner, Lawrence Robbinsville, NJ 08691 Fax (908) 737-4636 [email protected] www.northjerseysports.com The Associated Press Gazette, Robbinsville Advance, (609) 336-0525 www.kean.edu Gregg Carbone 50 West State Street, Suite 1114 Hopewell Express Fax (732) 543-7324 Audrey Kelly New Jersey City University gcarbone@northjerseysports. Trenton, NJ 08608 2 Princess Road, Suite 1G www.rt130.com [email protected] Office of Public Information com (609) 392-3622 Lawrenceville, NJ 08648 Dave Gallic 2039 John F. Kennedy Boulevard Fax (609) 392-3531 (609) 396-1511 [email protected] Kreischer Miller Jersey City, NJ 07305-1597 PolitickerNJ.com www.ap.org/nj Fax (609) 396-1132 100 Witmer Road (201) 200-3426 Poligravity Media, LLC Andrew Fraser www.communitynewsnj.com Horsham, PA 19044 Fax (201) 200-2168 321 West 44th Street, 6th Floor [email protected] James Griswold (215) 441-4600 www.njcu.edu New York, NY 10036 Sally Hale [email protected] Fax (215) 672-8224 Ellen Wayman-Gordon (212) 407-9326 [email protected] Tom Valeri www.kmco.com [email protected] Fax (212) 753-2751 [email protected] Edward Hege www.politickernj.com [email protected] Zach Silber [email protected] CCNJ Mid-Atlantic For information about New Jersey’s largest manufacturing industry, call the: Fleet of 24-ft. Trucks & Cargo Vans 609/570-4131 700 Horizon Drive Cell 609/306-2523 Hamilton, NJ 08691 Chemistry Council Joseph Paci, Owner Fax 609/570-4075 of New Jersey Warehouse & Offices: [email protected] www.chemistrycouncilnj.org Tracy E. Noble 435 East Main Street, Suite 101, Denville, NJ 07834 Manager, Public & 150 West State Street (609) 392-4214 Phone: 973-625-4227 • Fax: 973-625-6931 Government Affairs Email: [email protected] Trenton, NJ 08608 fax (609) 392-4816 Member Website: www.ICAPDelivery.com NJPA InPrint • November/December 2010 • Page 13 NJPA Associate Members Newsprint prices New CEO at AFL Web Printing Continues from previous page on the increase A.F.L. Web Printing has a new concluded that Antoinette was the The Positive Community Seven Mile Times and clear choice. Her extensive experi- 133 Glenridge Avenue Creative LLC North American newsprint pric- CEO and president. The board Montclair, NJ 07042 Seven Mile Times, Sea Isle Times ing is up some 22% this year, sitting named Antoinette Fran- ence in the newspaper in- (973) 233-9200 3289 Ocean Drive, PO Box 134 this week at $621.52 for standard ceschini to assume man- dustry, production knowl- Fax (973) 233-9201 Avalon, NJ 08202 www.thepositivecommunity.com (609) 967-7707 30-lb newsprint, and that $111 per agerial responsibility, ef- edge and well-known work Adrian Council Fax (609) 967-7710 metric tonne hike since January is fective immediately. ethic made the choice an [email protected] www.sevenmiletimes.com Franceschini has easy one,” said Schubauer. www.seaisletimes.com beginning to bite in spite of newspa- PrimeTimes in New Jersey Monica Coskey pers using less. spent virtually her en- “Under Antoinette’s PO Box 2507 [email protected] Producers had wanted the price tire career with Gannett, leadership, we feel confi- Warren Point Station Franceschini Fair Lawn, NJ 07410 Strategic Content Imaging increases to be much more, and where she most recently dent A.F.L. will continue to (201) 803-7160 374 Starke Road they were able to contract the North served as vice president of produc- be at the forefront of the printing Fax (201) 791-3394 Carlstadt, NJ 07072 tion at The News Journal in Wilm- industry in service excellence and Jerry Jastrab (201) 935-3500 American markets a bit by higher ex- [email protected] Fax (201) 935-4431 ports, but those are now falling back, ington, Delaware, and as produc- quality.” www.sciimage.com meaning more supply in the North tion director of The Gannett East Franceschini said, “I look forward Publishers Circulation Keith Puzio Fulfillment Inc. [email protected] American market so could pricing Newspaper Group. to this outstanding opportunity. 303 Smith Street, Unit 1 stabilize, even drop a bit? James W. Schubauer II, president A.F.L. is the leading resource for Farmingdale, NY 11735 Wal-Mart and CEO of Westbury Investment publishers who wish to outsource (914) 953-9732 8 Chicago Street The price has stayed pretty stable Fax (201) 564-3995 Asbury Park, NJ 07712 for the past eight weeks — up only Partners, A.F.L.’s majority share- the printing of their publications. www.pcfcorp.com (732) 695-0354 some $5 — indicating it’s not easy get- holder, said the board selected It is highly regarded and represents Tom Dressler Fax (732) 695-0213 [email protected] Steven Restivo ting prices up. Producers are still 20% Franceschini unanimously, for the standard of excellence in the [email protected] shy of where they want to be — at the her broad-based experience in industry. Publishing Group of America the publishing industry, as well as “I have spent my entire career in American Profile, Relish, Spry W.B. Grimes & Company 2009 January price of $749. Conse- 341 Cool Springs Boulevard 276 Springbrook Trail quently, producers will continue to her strong executive and personal printing and publishing and will Suite 400 Sparta, NJ 07871 do what they can to keep supplies qualities. bring a customer’s perspective to Franklin, TN 37067 (973) 729-2973 A.F.L. I look forward to working (615) 468-6000 Fax (973) 729-2973 short to get prices up — for instance, “We conducted a very thorough Fax (615) 468-6100 Kent Roeder look for extended production breaks search for the seasoned executive with the entire A.F.L. team and www.americanprofile.com [email protected] between Christmas and New Year. we thought could best lead A.F.L. helping the company execute its www.relishmag.com www.spryliving.com West Windsor-Plainsboro News But according to Gracia Martore, in these turbulent times and easily strategic vision, which I share.” Steve Smith 12 Roszel Road, Suite C-205 Gannett President and CEO, news- [email protected] Princeton, NJ 08540 (609) 243-9119 print producers won’t have an easy Rider University Fax (609) 243-9020 time getting prices much higher. She 2083 Lawrenceville Road Richard Rein told financial analysts in a telephone Evergreen adds to its portfolio Lawrenceville, NJ 08648-3099 [email protected] (609) 896-5192 conference call following the an- Two major publishing companies recently selected Evergreen Print- Fax (609) 895-5440 White Birch Paper Company nouncement of Gannett’s poor news- ing to produce their some of their publications. www.rider.edu 23-05 Watkins Avenue Philadelphia Business Journal has started printing and mailing Dan Higgins Fair Lawn, NJ 07410 paper Q3 earnings, “Here in North [email protected] (201) 921-0339 America a pattern of regional frag- their weekly publication at Evergreen. Since 2008, Evergreen printed Fax (201) 791-4223 mentation persists, with a continu- many Philadelphia Business Journal special sections, including the The Robbinsville Reporter Dick Tabbachino 1 Washington Boulevard, Suite dicktabbachino@ ing east-west price divide; in fact, renowned “Book of Lists.” Philadelphia Business Journal’s parent 2E whitebirchpaper.com, and an announced increase for October company, American City Business Journals, Charlotte, N.C., has local Robbinsville, NJ 08691 80 Field Point Road, PO Box business newspapers in 40 other markets. (609) 336-0525 3443 failed to garner support, confirming Fax (732) 543-7324 Greenwich, CT 06830 that market conditions remained in- Evergreen began printing supplements for several Media General www.rt130.com (203) 661-3344, consistent across the U.S. We expect newspapers. This group of newspapers, serving Media General’s Vir- Dave Gallic Fax (203) 661-3349 [email protected] Leighton Jordan fourth quarter newsprint usage pric- ginia/Tennessee market segment, has chosen Evergreen as the printer leightonjordan@whitebirchpaper. es will be higher than a year ago, but for two new monthly niche publications. Media General is a leading Rowan University com provider of news, information and entertainment across multiple me- Department of Journalism consumption is expected to be lower Bozorth Hall, 201 Mullica Hill Withum, Smith & Brown, CPA once again.” dia platforms primarily in the southeastern United States. Road One Spring Street — Editor & Publisher Glassboro, NJ 08028 New Brunswick, NJ 08901 (856) 256-4132 (732) 828-1614 www.rowan.edu Fax (732) 828-5156 Kathryn Quigley www.withum.com Kerry McKean Kelly [email protected] Bill Hagaman Vice President, Communications [email protected] and Member Services Rutgers, The State University of New Jersey, Wrubel Communications New Jersey Education Association School of Communication and 12-32 River Road, PO Box 1311 180 West State Street Tel.: (609) 599-4561 Information (SC&I) Fair Lawn, NJ 07410 new JerSey HoSPital aSSoCiation 4 Huntington Street (201) 796-3331 P.O. Box 1211 Fax: (609) 392-6321 New Brunswick, NJ 08901 Fax (201) 796-5083 Trenton, NJ 08607-1211 (732) 932-7500, ext. 8013 Charlie Wrubel [email protected] Fax (732) 932-6916 [email protected] (609) 275-4069 ■ Fax: (609) 275-4273 www.comminfo.rutgers.edu Media Relations: 760 alexander road ■ Cn–1 ■ Princeton, nJ 08543-0001 Jorge Reina Shement Steve Wollmer Kathy Coulibaly Steve Baker Christy Kanaby www.njha.com [email protected]

The New Jersey RESEARCH Experts WithumSmith+Brown John K. Tiene A Professional Corporation Customized research – including Demographics, Vice President, Strategic Business Certified Public Accountants and Consultants Reach & Frequency, Mapping Projects & more – Initiatives & Corporate Relations One Spring Street William R. Hagaman, Jr., CPA available upon request. tel: 908.696.5715 131 Morristown Road Amy Lear, Director New Brunswick, NJ 08901 James J. Decker, CPA New Jersey cell: 609.923.5280 PO Box 622 Tel: 732.828.1614 Partners (609) 406-0600, ext.15 fax: 888.652.8684 Basking Ridge, NJ 07920 www.withum.com Newspaper Network [email protected] • www.njpa.org [email protected] www.njsi.com Page 14 • November/December 2010 • InPrint Experts review budget basics By Amanda Hernandez debt service, tax points, capital how it is applied. Paff discussed “We want you to go home not outlay, surplus, current expense, many of the relevant cases and just with more knowledge, but and miscellaneous revenue. took questions about problems with more understanding of the Deltieure said, “By learning individual reporters have had in principles of budgets.” That’s the basic math of government obtaining public documents. what presenter Claude Deltieure budgeting, the reporter becomes Using social networking told attendees at the Budget Re- absolutely prepared to tackle A presentation on using social porting 101 session on Nov. 11 at the underlying social issues that networking for newsgathering Rutgers University. those systems address.” He said was given by Frank Bridges, a Deltieure was one of five reporters must make sure that a Ph.D. student at Rutgers’ School

Ron Miskoff , RUtgers/JRI speakers at the seminar held each public system run by public of- of Communication and Infor- To the Point: Claude Deltiueure, a reporter at The Record, Ber- year for reporters who want to ficials is using the public’s dollars mation. Bridges specializes in gen County, explains how to mine government budgets for details, understand municipal budgets. to provide the best value. “Only new media. He stressed the im- then make them understandable for newspaper readers. Over the years, the program has by understanding government portance of Facebook, Twitter, also given detailed help in using spending will a journalist be able geo-location tools, and blog- the Open Public Records Act to do so.” ging. He said, “Social media (OPRA). This year, for the first The Open Public Records Act sites are a way to take a pulse of time, there was an extra session was discussed by John Paff, chair what’s going on and can be news on using social networking to of the New Jersey Libertarian sources.” improve news coverage. Party’s Open Government Ad- Miskoff gave tips on finding Better reporting vocacy Project, and Ron Miskoff, the actual names of documents The program is co-sponsored associate director of JRI. They so reporters could request them by NJPA and the Journalism Re- discussed how to request re- from recalcitrant records custo- search Institute (JRI) at Rutgers. cords, what to do when you do dians. Its aim is to help reporters do not get what you requested, and Amanda Hernandez is the winner their jobs better by improving how to enforce the provisions of of this year’s Laurie Ackerman their ability to cover budgets, OPRA to hold public officials ac- scholarship. She is a senior at perhaps the most important on- countable. Rutgers, majoring in Journalism and going subject in local reporting. Paff said, “OPRA is a valuable Media Studies. Deltieure, a reporter and editor tool for journalists and citizens from The Record, Bergen County, alike, and it needs to be used Former professor Ron Miskoff, Rutgers/JRI and Jan Barry, a former reporter properly and enforced when Social Sources: Frank Bridges, a Rutgers journalism Ph.D. stu- there, broke down the principles necessary.” discusses media dent, talks with reporters about the importance of using Facebook, of budgets and taxes for the at- His talk was peppered with Jerome Aumente, retired Twitter, geo-location tools and blogging as sources for news. tendees. They discussed what discussions of court cases that Rutgers journalism professor reporters need to understand affected OPRA. The law itself and founding director of the when covering municipal and was adopted in 2002, and in Journalism Resources Institute, school budgets, including tax- the eight years since, a number appeared on public television able value, state and federal aid, of decisions have reinterpreted program “The Open Mind” in September. Pollster predicts election results This episode explored newer media and its impact on tra- Continues from Page 1 Kilgore of The Princeton Packet ditional media; international Newport gave a quick his- asked whether Gallup Poll sur- training of journalists; new ap- tory of Dr. George Gallup, who veys show people today are bet- proaches to university educa- had once taught journalism at ter informed — or worse — than tion; and support of innovative Northwestern, and of the poll- people were in the past. training by foundations. ing organization he founded in Newport said that people seem View the entire program the 1930s. It was the presidential more partisan today, but not bet- at: http://video.pbs.org/vid- election of 1936, Newport said, ter informed. eo/1601145715/ that proved Gallup’s methods to the public. Gallup’s random sampling methods predicted that USPS: Some newsracks must go Franklin Roosevelt would win Some newspapers have re- not applicable to certain types of re-election against Alf Landon, ceived notices from the U.S. perimeter sidewalks surround- and it proved to be the only ma- Postal Service demanding they ing postal property. jor organization to predict the remove newsracks from postal Newspapers are concerned outcome accurately. property within 30 days or face that local postal officials may Today the Gallup Poll per- fines and penalties. not be properly interpreting the forms 95% of its surveys for pri- Postal Service regulations es- regulations. After conversations vate businesses, Newport said, tablished in 1998 prohibit “solic- with Postal Service headquarters, but public interest questions iting, electioneering, collecting NAA recommends that news- drew 370,000 unique visitors debts, vending and advertising.” papers receiving letters should to its website the day before his Among other activities, vending contact their local postmasters. NJPA talk. of newspapers and other publi- If the issue is not resolved, news- Newport makes many public cations was prohibited in areas papers should encourage their appearances across America and that impede ingress to or egress local postmasters to contact the is interviewed regularly on Na- from post offices. In 2005, the legal staff at the Postal Service tional Public Radio. Postal Service amended the rules “Area Office” for an interpreta- During the Q&A session, Jim to clarify that the regulations are tion of the regulations. InPrint • November/December 2010 • Page 15 Classified Ads!

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How are they now — the chil- “The planning is going well,” dren of Sept. 11? said White. “We are coordinat- And what are their perspectives, ing the Rutgers efforts with those 10 years on? Project 9-11 by the Garden State Scholastic Such questions are at the heart Press Association (GSSPA), and of a program being launched by by NJPA-member publishers, edi- NJPA and Rutgers University in tors, and photographers who will which student journalists will ask Student Journalism provide hands-on coaching as the children of those who perished in students generate their work.” the 9-11 attacks how they’re doing, Next spring, about 20 collegiate where they are, and what they’re journalists will take an upper-class doing now. What trials and tri- 3-credit course taught by Mis- umphs have the decade brought? koff. They will be teamed with ex- The program will involve both ceptional high school journalists college and high school journal- selected by the GSSPA, the state- ists, working under the supervi- wide organization of high-school sion of Rutgers professors and newspaper advisers, and these some of New Jersey’s top newspa- teams will be encouraged to write per editors. articles about the project for their The results will be available in high school and college newspa- NJPA member newspapers and on pers. The high school students the web next September, when me- will have access to all the material dia across the nation and around taught in the college course, to we- the world are observing the 10- binar-style sessions, and to online year anniversary of the Sept. 11, chats with the college students. 2001 terror attacks. Experienced newspaper and “The 9-11 Student-Journalism web editors will be matched with Project” will start officially next student teams, preparing them spring, although the necessary to conduct sensitive interviews groundwork has been underway of victims’ children who are now for months. The aim of the project their peers. These interviews will is to be informative for the public, chronicle their personal stories of as well as being educational for the loss and its aftermath; of how they student journalists and meaning- have been coping and moving for- ful for their sources. ward; of how their experience has Because of New Jersey’s location, influenced or shaped their current the emphasis will be on interview- views; and of ways they are now ing those who lost parents and remembering their parent. other family at the World Trade The project is being adminis- Center. tered at Rutgers by its Journal- “It’s a multi-phased enterprise,” ism Resources Institute and the said Ron Miskoff, a lecturer in Department of Journalism and journalism at Rutgers and the person who will be running the Media Studies, all headed by Prof. project at the university. “High John Pavlik — who also serves on school and college journalists will the NJPA board of directors. be interviewing, essentially, their Rutgers and the GSSPA will peers — other young people who work with NJPA member news- were affected deeply and person- papers to assist the student jour- ally by one of the most powerful nalists with concepts, storytell- and formative events of our time.” ing, editing, photography and In addition to articles for NJPA art, production and publishing. member newspapers, the project All participants will use a Rutgers will result in a new multi-media computer system called Sakai to website, which will display the stay in touch with each other and articles and photographs that the the professional news staffers, but students produce, along with an- they will also meet in person three cillary materials, public comments times during the semester. and reactions. “Technically, this is just a course The program is being funded by a in narrative journalism,” said New Jersey Press Foundation grant ©2001 The Record (Bergen Co, N.J.) Photo by Thomas E. Franklin Pavlik, “but it will involve an un- and by generous support from the precedented level of cooperation Funded by New Jersey Press Foundation and generous sponsors and donors like you. North Jersey Media Group Foun- with NJPA members and staff, the dation. George White, NJPA’s ex- For details on how you can support this exciting initiative, GSSPA teachers, Rutgers profes- ecutive director, worked with Mis- contact NJ Press Foundation Director: sors support people. In the end, koff to create a program to inspire we hope to have a product that will 609-406-0600, ext. 13 • [email protected] young journalists about a serious teach the students good journal- issue and, at the same time, show ism, tell the stories of the victims’ them the future viability of jour- children in a compelling, respect- nalism in New Jersey — whether in ful way, and serve the readers of print or online. This space donated by North Jersey Media Group Foundation New Jersey newspapers.”