September 6, 1988 James Madison University Vol
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First Loss: Midshipmen sail past Dukes, 27-14 14 TUESDAY, SEPTEMBER 6, 1988 JAMES MADISON UNIVERSITY VOL. 66 NO.3 Enrollment may top original estimates By Laurel Wissinger staff writer Enrollment Projections More freshmen are on campus this year, but their Y£ar increased number isn't the only enrollment crunch Projected JMU is facing. •84 Final figures won't be available until a census is to cA Actual taken in mid-September, but JMU is expected to top "85 9,320 its enrollment projection of 10,207 students this Enrollment year, said Dr. William Jackameit, assistant vice iwiii# president of resource planning and policy studies. The admissions office estimates that 49.9 percent Projected 9,393 of students who were offered admission for this year •85 accepted, up from 47 percent last year. to £7 Actual In addition to a bigger freshman class, Jackameit '86 / / / / 9,580 said more students are staying longer than four years Enrollment to get their degrees. Also, fewer JMU students are M M $WMi M transferring to other schools or dropping out. "You put all those factors together and obviously Projected 9,483 there are going to be more people here at JMU," •86 Jackameit said. to M Actual Enrollment projections are the university's way of '87 N s 9,757 predicting how many students will attend JMU in a Enrollment given year. Figures are computed five years in 1MMr l^imM advance and updated every two years. The projections are used to make budget decisions and aim for an ideal Projected 9,826 '87 number of students in the incoming freshman class. 71 Uppcrclassmcn must indicate whether or not they to Actual are returning and if they want on-campus housing by '88 Enrollment 10,126 April of each school year, after acceptance letters have been sent to prospective freshmen, Jackameit said. TWWTITfW That timetable makes it difficult to anticipate how far off the enrollment projections will be. Each year, JMU expects that a certain number of students will not return. But when more students than expected come back, the university must count on fewer freshmen accepting, Jackameit said. See ENROLLMENT page 2> Staff graphic by MARSH CUTTINO By Amanda Benson booths in the parlor area provide a. comfortable, business editor relaxed atmosphere. Ice cream and quiche might seem like a strange Clymer insists upon using china, glass and combination. silverware to serve food — another quality But not if you're at Scoops Ice Cream Parlor Deli enhancing the '50's and '60's theme. Scoops offers & Bakery. Located across from the Valley Mall on "We do use plastic for take out, but otherwise it's Route 33 in Harrisonburg, Scoops offers a unique all glass and metal here," he says. "We serve menu including more than 50 flavors of ice cream, old-fashioned sodas — you know, with whipped ice cream with sundaes, sandwiches, salads, quiches and homemade cream and a cherry on top — something you don't bread. find around here anymore." "We tried to combine an ice cream parlor with a As a family-owned business, Scoops offers a old-time twist European-style cafe," says owner Abe Clymer. personal atmosphere and low prices, Clymer says. Reminiscent of the '50's and '60's, Scoops' interior "It helps everyone enjoy the prices as well as the looks like a small-town parlor with an old-time product." twist. For 75 cents, customers can buy a "single scoop" A jukebox near the front door plays old favorites serving, which is actually about two and a half such as the Beach Boys and the Beatles. Four red See SCOOPS page 2> mm Page 2, The Breeze, Tuesday, September 6, 1988 Enrollment Scoops— >■ (Continued from page 1) can [and that is] almost working against > (Continued from page 1 "That's what's happened to us [us]," Cerveny said. "We have a visitation day for our early action recently, particularly this year," he said. students. We hold receptions for some "More students returned, plus we had an of our very best students we've offered' extremely high yield rate for the freshman class." Yield rate refers to the admission to, trying to encourage a number of freshmen who are offered greater percentage of them to accept our admission and decide to attend each offers." year. Making admissions projections also JMU student enrollment and the is especially tricky because so much margin of error in enrollment money is at stake, Cerveny said. Funding from the state is based upon projections have shown a steady Staff photo by TRACEY D. NEALE increase over the past five years. what Jackameit called the "projected Scoops prides itself on generous portions. Miscalculations in anticipating full-time equivalent number." JMU receives money according to the total scoops of ice cream. Clymer says For those who would like their enrollment have increased three-fold offering generous portions is important. fantasies created for them. Scoops over a five-year span. For the 1984-85 number of students enrolled each semester divided by 15 credits. Fifteen "People come in and say, 'That's a carries combinations such as the Dream academic year, 9,231 students were single scoop?'" Cone, made with vanilla ice cream, expected to attend, but 99 additional credit hours is what the state considers a full-time course load. In addition to sugar cones and wafer sprinkles and a cherry atop a waffle students registered. Last fall the cones. Scoops makes its own waffle cone. projected figure was 9,826, a number If the number of students who actually enroll is fewer than estimated, cones in cinnamon, chocolate and A new item to be added to the menu short by 300 students. At the same regular flavors. soon is the Scoops Turtle, made with time, JMU's enrollment jumped from JMU loses expected funding. vanilla ice cream, roasted buttered 9,320 in 1984-85 to 10,126 last year. When more students than expected "The first thing that attracts you pecans, caramel and hot fudge. Alan Cerveny, JMU's director of attend JMU, one of the most obvious when you walk in is the smell of "We're coming up with all kinds of admissions, called the process "an results is a shortage of residence hall homemade waffle cones," Clymer says. creations, and we're always open for inexact science." space. Homemade food also is featured in the suggestion," Clymer says. The admissions office decides how Freshmen are subjected to "a reverse deli section, consisting of four round process," said Dr. William Bolding, He plans to keep ideas flowing to many people to admit based on an tables with white tablecloths, flower JMU's director of residence life. maintain interaction with JMU enrollment projection given them by centerpieces and old-fashioned wooden "Freshmen get the leftovers of students. the president's office, Cerveny said. chairs. housing," he said. "We work closely "We're open to working with groups, His office also has been keeping up with admissions, informing them of the The deli serves fresh-baked pies and like fraternities and sororities," Clymer with national trends in admissions, space we have available, but the bottom cakes, as well as sandwiches such as the says. He is considering allowing such Cerveny said. According to national line is we just don't know until after Garden Pita, while the parlor serves all groups to rent out the store for publications, the typical high school spring sign-up what spaces we'll have. natural Hcrshey's ice cream. one-hour periods. senior "shops around" and applies to By that time, freshmen have been Another of Clymer's ideas is to have more schools. "We try to stay with natural things," notified and have decided they're a four-dollar "all you can eat" ice cream JMU has been averaging "right Clymer says. Part of this theme is coming, and we just have to night. "Something like 11:00 to 1:00 around a 47 percent yield rate" over the found in a sign posted both in the front accommodate the numbers." on a Friday night — we'll just have a last seven years, Cerveny said. Recent of the store and on the menus: "No Bolding said residence life now is wild time," he says. trends led the admissions office to smoking please. So that all of our moving some students from tripled Scoops caters mostly to college believe the same number or fewer customers are ensured of enjoying our rooms and study lounges. "We had students, Clymer says. "We're interested freshmen would accept. "Instead, we had 100 percent natural ice cream, please about 50 no-shows that we're in the refrain from smoking. A pure product in serving a quality product that they almost 50 percent of those to whom we process of contacting right now, some [students] can afford." offered admission accept. deserves a pure atmosphere." of whom we know aren't coming. So Most of the employees at Scoops are "It's something that no one really we've moved students into those rooms? could have anticipated," Cerveny said. Clymer says before his business JMU students, which "gives us a good Bolding added JMU might begin a moved in, "there wasn't any place in rapport on campus," he adds. "Certainly we've got a lot of statistics housing lottery next year. "It's still up to use, but it still comes down to Harrisonburg that served all-natural ice Sarah Wilson, a JMU graduate in the air as to how we would go about cream." He considered selling the student, recently began working at guessing how many people are going to doing one, but the situation has come accept our offers." gourmet Haagen-Dazs ice cream, "but Scoops.