CEO Foreword
Sustainability Report 2012 Overview Improve Empower Impact Appendices Brewing a better future for our Improving the environmental Empowering our people and Positively impacting the role of Additional information, tables, stakeholders and communities impact of our business communities beer in society and backgrounds Overview CEO Foreword Jean-François van Boxmeer, Chairman of the Executive Board/CEO ‘Embracing Change’ Every day consumers in 178 countries around the world choose to enjoy one of our more than 250 beer, cider and soft drink brands. In each glass or bottle is a refreshing product of the highest quality. Beer is at the heart of our business and the art of brewing beer is similar today to when Gerard Adriaan Heineken started this great company 149 years ago. He was driven by the desire to create a successful, sustainable business that wasn’t just financially successful but which also made a positive contribution to society as a whole. The simple blueprint he established was to hire passionate people, use the freshest ingredients, constantly innovate, never compromise on quality and then to reinvest in society and the communities where we operate. In the last 149 years, this approach has served us well. It continues to do so today and it will remain our approach into the future. However, what is changing is the world in which we operate. Mega-trends The world is facing significant environmental and sustainability related challenges. Mega-trends such as climate change, population growth, increasing demand for energy, food security and water scarcity are real issues that are forcing society as a whole to think and act differently.
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