Pierre Salamon

New York NY ✆917-553-8126 ✉[email protected] ☛LinkedIn.com/in/pierre-salamon-52513242 Driving Global Brand Strategy, Consistent Consumer Experience & Revenue

20+ years of expertise in bonding brands with people through stories that trigger emotional connections. Savvy in bringing products to life, pioneering brand DNAs, roadmaps for brand/business development, and integrated strategies for audiences around the world. Excel in identifying brand differentiators that sharpen the competitive edge. Synergistic leader who inspires a culture of engagement, collaboration, and shared success while advancing team capabilities through ongoing development.

Driving Growth across All Fronts Brand Strategy • People Strategy • Leadership Development • Building Effective Teams 70% Consumer Experience • Marketing Strategy 35% Strategic Agility • Project Management 0% Qualitative Research • Data Analysis Brand Annual Sales Employee Consumer Team Brand Activation • Managerial Courage • Awareness Engagement Experience Alignment Fluent in English & French

EXPERIENCE

Victorinox AG – New York, NY The makers of the original Swiss Army knife, luxury watchmaker, luggage, household cutlery, and fragrance. VICE PRESIDENT, GLOBAL PEOPLE DEVELOPMENT • 2016 – Present

Head the global talent vision, strategy, and implementation for 194 leaders and 250+ middle-managers across 11 countries in North America, Latin America, Europe, and Asia. Plan and lead talent development programs, training, coaching, and mentoring. Drive culture transformation and change management. Define the vision, mission, business objectives, and management principles aligned with company values. Collaborate on brand development, storytelling, strategy, positioning, marketing, communications, and product development.

• Spiked global brand awareness from 55% to 85% by transforming a fragmented, 6-product category business into a unified global brand with clear, consistent brand positioning, marketing execution, and communications strategy. • Reversed 4 years of multi-million-dollar losses and created $12M value, driving the first profitable year in Mexico, China, and APAC; led APAC from concept to $35M in revenue. Pivoted focus to improving communication strategy, branding, and product assortment, as well as generating a point of differentiation. • Broke down silos, boosted employee retention 25%, raised morale, strengthened team unity, and cut absenteeism 25%. Advanced leadership skills in crafting vision, building alignment, and championing execution. Designed and launched leadership development globally, including programs and tools, such as “DiSC: The Work of Leaders.” • Drove employee productivity 50% and alignment 70%. Stabilized and mobilized newly-formed teams after major restructuring. Crafted comprehensive people development strategies and programs, including executive and leadership seminars on fostering teamwork, collaboration, trust, engagement, accountability, and results.

VICE PRESIDENT, GLOBAL BRAND DEVELOPMENT AND TRAINING • 2011 – 2015

Drove sustainable growth, directing brand initiatives, strategies, communications, and 360-degree marketing. Oversaw market research, trend analysis, and the integration of competitive and consumer insights into strategies to drive brand awareness, brand equity building, and consumer loyalty. Cultivated brand stewardship. Managed messaging consistency. Led training on brand, product knowledge and selling for 50 retail stores and 120 leaders in 11 markets worldwide.

• Optimized positioning and branding efforts by establishing a strategic planning framework. • Propelled brand awareness 50%, added $2M sales, and doubled editorial features by heading conceptualization of storytelling strategy with global brand team to differentiate brand. Yielded 2 international brand events, “Victorinox On the Road,” spanning 8 cities in 4 European countries 10 cities across the U.S. • Key role in multiplying website traffic 35%, consumer experience 35%, and employee engagement 95%. Articulated insights within consumer-product relationship to activate “A Companion for Life” communication strategy. • Cultivated and sustained consumer perception of competitive advantage by formulating brand positioning, developing brand, and creating global communication and training strategy. • Propelled margins and profits, promoting lean, agile leadership. Integrated cross-functional teams and 2 brands.

Pierre Salamon ✆917-553-8126 ✉[email protected]

SENIOR DIRECTOR, BUSINESS DEVELOPMENT AND TRAINING • 2009 – 2011

Steered leadership teams in seizing business opportunities across all products and divisions. Designed brand training programs and global employee engagement activities. Coordinated sales events; focus on key markets in the U.S., Europe, and Asia.

• Facilitated $9M in retail sales and development of 3 fragrances, including the #1-selling fragrance in U.S. Bloomingdale’s and retail stores in Europe. Collaborated across internal groups to add fragrances to the brand’s portfolio of products; defined audience, competitors, brand DNA, and messaging. • Shifted 1,800 marketing and communication personnel from product-focused to brand ambassadors and fueled collaboration between sales and marketing. Orchestrated workshops in 11 premium markets around the world. • Pivotal role win of FiFi Award for Best Technological Breakthrough for Victorinox Swiss Unlimited fragrance.

Groupe Clarins – New York, NY and London, UK French luxury cosmetics, make-up, perfume, and fashion company; 4 market-leading brands distributed in 140+ countries. SENIOR DIRECTOR, SALES DEVELOPMENT – CLARINS FRAGRANCE GROUP, NORTH AMERICA • 2005 – 2009

Led and developed a geographically-dispersed, 500-member salesforce. Planned and coordinated customer events. Created and implemented incentive programs, international sales seminars, and regional and national meetings.

• Established ANGEL as the #1 top best-selling fragrance in the UK, generating $25M in the U.S. and £3M in 2 years. • Instrumental in creation of David Yurman’s first-ever fragrance (launched in the U.S.), partnering with designer David Yurman and Clarins Fragrance Group on communication strategy and powerful storytelling. • Grew sales 15% in 4 years, fueled brand awareness, and beat sales target by 20%. Formed and implemented all customer sales/branding events, including 15 “Thierry Mugler sensory voyage activities.” • Lifted retail sales 25% and positioned Thierry Mugler as the Employer of Choice in the cosmetics industry by pioneering sales incentives, such as international trips and programs. • Steered 50 account executives to overachieve targets. Garnered an award for Best Training Execution.

DIRECTOR, PUBLIC RELATIONS & TRAINING – THIERRY MUGLER PARFUMS, NORTH AMERICA • 2000 – 2005

Planned and managed media and public relations strategies and activities for the brand and product launches.

• Tripled U.S. media coverage, producing ~$10M annual PR value in the U.S. through a single fragrance. Shaped unique press launch concepts and activated curiosity and pop culture, as press attaché for Thierry Mugler. • Fueled $25M in sales. Orchestrated commercial and PR launch of 4 fragrances. Won award for editorial coverage.

EARLY CAREER HIGHLIGHTS

AREA SALES MANAGER, GREATER LONDON • Groupe Clarins • Catapulted ANGEL into a blockbuster product, ranking as a top-selling fragrance in the UK and North America. Envisioned Thierry Mugler Parfums brand DNA, story, positioning, and integrated communication strategy. • Won Paris incentive trip 3 years in a row for “Best Retail Sales Increase for Thierry Mugler Parfums” in the UK.

BUSINESS MANAGER, SELFRIDGES – THIERRY MUGLER PARFUMS, LONDON, UK • Groupe Clarins • Multiplied annual sales 30% YoY. Evolved Selfridges Dept. Store into largest Thierry Mugler account worldwide, ahead of Harrods, Saks Fifth Avenue, and Galleries Lafayette. Resulted in most extensive consumer database.

EDUCATION

Master of Arts – Urban Planning, Geography, History, Philosophy • University of La Sorbonne, Paris, France Bachelor of Arts – Literature & Philosophy • University of La Sorbonne, Paris, France Selected Professional Development: The Five Behaviors of a Cohesive Team; DiSC The Work of Leaders; Brand Positioning & Development; Leadership Training for Managers; High-Impact Presentations; Sales: Winning with Relationship Selling

ACTIVITIES

Volunteer • Select Corporate Internship Program (SCIP) • 1999 – 2009 Board Member, Certified Sales Specialist Program • The Fragrance Foundation • 1999 – 2006

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