DOCSLIB.ORG

OLA Opstartactie 2019

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
OLA Opstartactie 2019 SrT e IJeIeN u t rTIN BtE vI: W .U IlE rO INnL/l 1+3 O: 9+2 O: 5+1 1 Ze + 3 aT dE 9 Ze + 2 aT dE 5 Ze + 1 aT dS Indien je 13 dozen bestelt (waarvan minstens 1 Indien je 9 dozen bestelt (waarvan minstens Indien je 5 dozen bestelt (waarvan minstens doos B&J’s Mini cup Cookie Dough 100ml) ontvang 1 doos B&J’s Mini cup Cookie Dough 100ml) 1 doos B&J’s Mini cup Cookie Dough 100ml) je 1 doos Magnum White Chocolate & Cookies 90ml, ontvang je 1 doos Magnum White Chocolate ontvang je 1 doos Magnum White Chocolate & 1 doos Kinder Bueno Ice Cream Cone 90ml & & Cookies 90ml & 1 doos Kinder Bueno Ice Cookies 90ml GRATIS! 1 doos OLA Ice Pops 4 Friends 5 x 17ml GRATIS! Cream Cone 90ml GRATIS! Maak gebruik van deze actie via www.unileveronline.nl/ola en log in met jouw Unilever Online-code (UO-code). Deze actie is geldig tot en met 21 april (Pasen). Maximaal 1 opstartorder per outlet. 0738_Opstartleaflet A4_vector achtergrond.indd 1 11-12-18 15:47 AoRImE 21 Stuks Cons. adv. Out of Stuks Cons. adv. Out of ML ML Artikel per prijs per Home EAN code Artikel per prijs per Home EAN code per CE per CE doos stuk exclusief doos stuk exclusief B&J’s Slices NEW Magnum Classic 120 20 € 2,35 89 18 € 2,50 On the Dough Magnum White 120 20 € 2,35 B&J’s ‘Wich Cookie Dough 80 20 € 2,50 Chocolate B&J’s Topped Mini NEW Magnum Almond 120 20 € 2,35 100 12 € 2,50 cup Salted Caramel Brownie Magnum White NEW B&J’s Topped NEW 90 20 € 2,50 100 12 € 2,50 Chocolate & Cookies Mini cup Love Is… Magnum Vegan NEW B&J’s Mini cup Non-Dairy 90 20 € 2,75 100 12 € 2,50 Classic Chunky Monkey Magnum B&J’s Mini cup NEW 90 20 € 2,50 Hazelnut Praliné Non-Dairy Chocolate 100 12 € 2,50 Fudge Brownie Magnum Double Caramel 88 20 € 2,50 B&J’s Moo-phoria NEW 100 12 € 2,00 Mini cup Caramel Brownie Magnum Brownie NEW 75 24 € 2,50 ✓ B&J’s Moo-phoria NEW Sandwich Mini cup Chocolate 100 12 € 2,00 Cookie Dough Cornetto Classico 120 24 € 1,75 ✓ B&J’s Mini cup 100 12 € 2,00 Cookie Dough Cornetto Aardbei 120 24 € 1,75 ✓ B&J’s Mini cup 100 12 € 2,00 Chocolate Fudge Brownie Cornetto NEW 125 24 € 2,25 Vegan Classico B&J’s Mini cup 100 12 € 2,00 Strawberry Cheesecake Cornetto 260 16 € 2,75 ✓ King Cone Vanille B&J’s Mini cup Caramel 100 12 € 2,00 Chew Chew Cornetto 260 16 € 2,75 ✓ King Cone Chocolade B&J’s Mini cup Peanut 100 12 € 2,00 Butter Cup Hertog Roomij s Speciaal 100 24 € 1,20 beker ✓ Hertog Ga naar www.unileveronline.nl/ola 120 24 € 2,00 ✓ IJ s Stroopwafel of bestel direct via QR-code! Kinder Bueno NEW 90 30 € 2,00 Ice Cream Cone Kinder Bueno NEW 45 24 € 1,75 IkAt o 21! Ice Cream Bar ✓ Kinder NEW 36 33 € 1,00 Deze ijskaart en Ice Cream Stick andere verkoop OLA Lipton 105 24 € 1,60 ondersteunende Ice Tea Green materialen bestel OLA Lipton NEW 105 24 € 1,60 Ice Tea Peach je gratis mee met de opstart- Calippo Cola 105 24 € 1,35 order en worden geleverd via jouw Calippo Bubble Gum 105 24 € 1,35 ✓ grossier. Super Twister 110 28 € 1,50 ✓ Split 67 48 € 0,85 Solero Bio Juicy Peach 52 35 € 1,60 NEW Solero Bio Lemon 52 35 € 1,60 Solero 55 30 € 1,30 Strawberry Smoothie Solero Exotic Explosion 90 25 € 1,85 Raket 55 54 € 0,80 H J vgE OeRInG O sUggE iEs? Neem dan contact op met onze afdeling verkoopbinnendienst Festini Peer 50 45 € 0,55 Unilever Nederland, bereikbaar via: Telefoon: 010 - 439 47 86, E-mail: [email protected], Website: www.OLAverkoop.nl Schatkist 80 18 € 1,60 ✓ Correspondentieadres: OLA Ice Pops NEW 5x17 20 € 1,50 Unilever Nederland Out of Home, 4 Friends Postbus 160, 3000 AD Rotterdam 0738_Opstartleaflet A4_vector achtergrond.indd 2 11-12-18 15:49.
Load more

Recommended publications
  • Consumer Response to Innovative Products
    Consumer response to innovative products with application to foods Anne M.K. Michaut Promotoren: prof. dr. ir. H.C.M. van Trijp Hoogleraar in de marktkunde en het consumentengedrag Wageningen Universiteit. prof. dr. ir. J-B.E.M. Steenkamp Hoogleraar in de marketing Universiteit van Tilburg Promotiecommissie: prof. dr. R.T. Frambach, Vrije Universiteit Amsterdam, Nederland prof. dr. B. Wansink, University of Illinois Urbana-Champaign, USA prof. dr. J.H.A. Kroeze, Universiteit Utrecht, Wageningen Universiteit, Nederland prof. dr. G.A. Antonides, Wageningen Universiteit, Nederland Dit onderzoek is uitgevoerd binnen de Mansholt Graduate School. Consumer response to innovative products with application to foods Anne M.K. Michaut Proefschrift ter verkrijging van de graad van doctor op gezag van de rector magnificus van Wageningen Universiteit, prof. dr. ir. L. Speelman, in het openbaar te verdedigen op dinsdag 8 juni 2004 des namiddags te half twee in de Aula. Michaut, Anne Consumer response to innovative products: with application to foods /Anne Michaut PhD thesis, Wageningen University. – With ref. – With summary in English and Dutch ISBN: 90-8504–024-8 Abstract This thesis aims at gaining a deeper understanding of how consumers perceive product newness and how perceived newness affects the market success of new product introductions. It builds on theories in psychology that identified “collative” variables closely associated with newness perceptions on the part of the consumer. Also, it explores the effect of newness on market success after one year and the pattern of market success during that time period. It is hypothesized that perceived newness is a two-dimensional (rather than unitary) construct and that its two dimensions, (1) mere perception of newness and (2) perceived complexity, have different effects on product liking and market success over time.
    [Show full text]
  • Estimation of Polyphenol Intake and the Association with Cognitive
    i Estimation of polyphenol intake and the association with cognitive performance in UK women Hanis Mastura Yahya Submitted in accordance with the requirements for the degree of Doctor of Philosophy The University of Leeds School of Food Science and Nutrition Institute of Psychological Sciences November 2013 ii The candidate confirms that the work submitted is her own and that appropriate credit has been given where reference has been made to the work of others. This copy has been supplied on the understanding that it is copyright material and that no quotation from the thesis may be published without proper acknowledgment. © 2013 The University of Leeds and Hanis Mastura Yahya iii Acknowledgements I view the journey to complete my PhD degree as a colourful experience that has taught me about myself. Above all, I would never have been able to complete my thesis without blessings and guidance from Allah. My deepest gratitude goes to all my supervisors who without them my PhD journey would have been much more difficult. Firstly, I offer my deepest appreciation to Professor Gary Williamson for the opportunity he gave to work under his supervision. His mentorship was paramount in providing me with excellent guidance, patience, and detailed and constructive comments which are crucial for my long-term development. To Prof Louise Dye for the patient guidance, persistent support and encouragement which really helped me to have the confidence to carry out my study in the field that I have always been passionate about – Psychology. Finally, to Dr Andrea Day, for her unlimited advice, encouragement and sharing that lifted up my spirit and enthusiasm throughout the ups and downs of the journey.
    [Show full text]
  • 9+2+1 5+1+1 13+3+1
    StarT je IJsseIzoeN nu met korTINg! BestEl vIa: Www.UnIlEverOnlINe.nL/ola AlleEn dIT jaAr eEn eXtra doos gRatIs 13+3+1 Of:9+2+1 Of: 5+1+1 13 doZen + 3 grAtIs dOzen 9 doZen + 2 grAtIs dOzen 5 doZen + 1 grAtIs dOos + 1 exTra Doos + 1 exTra Doos + 1 exTra Doos Indien je 13 dozen bestelt ontvang je Indien je 9 dozen bestelt ontvang je Indien je 5 dozen bestelt ontvang je 1 doos Magnum Ruby 90ml, 1 doos Solero 1 doos Magnum Ruby 90ml & 1 doos Solero 1 doos Magnum Ruby 90ml GRATIS & 65% fruit Mango 68ml, 1 doos Twister 3-ster 70ml 65% fruit Mango 68ml GRATIS & alleen dit alleen dit jaar 1 doos extra Kinder Bueno & alleen dit jaar 1 doos extra Kinder Bueno jaar 1 doos extra Kinder Bueno Ice Cream Ice Cream Cone 90ml GRATIS!! Ice Cream Cone 90ml GRATIS! Cone 90ml GRATIS! Maak gebruik van deze actie via www.unileveronline.nl/ola en log in met jouw Unilever Online-code (UO-code). Deze actie is geldig tot en met 12 april (Pasen). Maximaal 1 opstartorder per outlet. SPECIALE AANBIEDINGEN Bestel uw producten snel en gemakkelijk via internet. Nog geen account? Neem dan contact op met de verkoop binnendienst of met uw vertegenwoordiger. Tel: 075 - 684 30 55 Bestellingen per telefoon: 075 684 78 60 E: [email protected] Bestelling per fax: 075 684 11 91 www.vhcjongensbv.nl U kunt deze acƟ e ook online bekijken op onze website. Prijswijzigingen en drukfouten voorbehouden. AssoRtImEnt 2020 Stuks Cons. adv. Out of Stuks Cons.
    [Show full text]
  • Read the Full PDF
    Trim 1/2 in off the top of all covers Front edge of spine-----------8.875in from the front edge of the paper. Trim small here ----- Trim large here --- *Small covers trim to (14.625 x 9.4) *Large covers trim to (18.875 x 11.4) Let Them Eat Precaution Let Them Eat Precaution How Politics Is Undermining the Genetic Revolution in Agriculture Edited by Jon Entine The AEI Press Publisher for the American Enterprise Institute WASHINGTON, D.C. Distributed to the Trade by National Book Network, 15200 NBN Way, Blue Ridge Summit, PA 17214. To order call toll free 1-800-462-6420 or 1-717-794-3800. For all other inquiries please contact the AEI Press, 1150 Seventeenth Street, NW, Washington, DC 20036 or call 1-800-862-5801. This publication, and the research and conference that led to it, were funded by the American Enterprise Institute’s National Research Initiative and by AEI’s Inez and William Mabie Endowment for Agricultural Policy Research. Library of Congress Cataloging-in-Publication Data Let them eat precaution: how politics is undermining the genetic revolu- tion in agriculture / edited by Jon Entine p. cm. Includes bibliographical references and index. ISBN 0-8447-4200-7 (cloth: alk. paper) 1. Plant biotechnology. 2. Plant biotechnology—Social aspects. 3. Transgenic plants. 4. Transgenic plants—Risk assessment. 5. Food supply. I. Entine, Jon. SB106.B56L48 2005 631.5'233—dc22 2005007449 11 10 09 08 07 06 1 2 3 4 5 6 © 2006 by the American Enterprise Institute for Public Policy Research, Washington, D.C.
    [Show full text]
  • Annual Review 2006 This PDF Version of the Unilever Annual Review 2006 Is an Exact Copy of the Document Provided to Unilever’S Shareholders
    Disclaimer Notes to the Annual Review 2006 This PDF version of the Unilever Annual Review 2006 is an exact copy of the document provided to Unilever’s shareholders. It is a short form document that contains extracts and summaries only of the information given in the Unilever Annual Report and Accounts 2006 (“the Full Report”). The Full Report should be referred to for a fuller understanding of the results and state of affairs of Unilever. The Summary Financial Statement in the Unilever Annual Review 2006 has been examined by our auditors. The maintenance and integrity of the Unilever website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters. Accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially placed on the website. Legislation in the United Kingdom and the Netherlands governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. Disclaimer Except where you are a shareholder, this material is provided for information purposes only and is not, in particular, intended to confer any legal rights on you. This Annual Review does not constitute an invitation to invest in Unilever shares. Any decisions you make in reliance on this information are solely your responsibility. The information is given as of the dates specified, is not updated, and any forward-looking statements are made subject to the reservations specified on the final page of the Full Report. Unilever accepts no responsibility for any information on other websites that may be accessed from this site by hyperlinks.
    [Show full text]
  • Bijlagen: Wat Blijft Er Over Van Mijn Persbericht?
    Bijlagen: Wat blijft er over van mijn persbericht? * Structuurverschuivingen in de opening van een persbericht bij de verwerking naar een nieuwsbericht * Chantal Joore Master Communicatiestudies Faculteit Letteren – Universiteit Utrecht Begeleider: Henk Pander Maat 2e begeleider: Bregje Holleman XX Oktober 2007 Bijlage 1: Volledige Tabellen – Wat blijft er over van mijn persbericht? Chantal Joore Bijlage 1: Volledige tabellen In deze bijlage staan de volledige tabellen opgenomen uit het rapport. Volledige Tabel 7. Bestemming meest voorkomende persberichtelementen in opening nieuwsbericht NIEUWSBERICHT Terug Totaal Niet in PERS- Sub- Zin Zin Zin Zin Zin Zin Zin Zin in rest Kop in nieuws- TOTAAL kop 1 2 3 4 5 6 7 8 nieuws- BERICHT opening bericht bericht 40 Kop 25 1 9 3 2 0 0 0 0 0 4 15 59 (67,8%) Subkop 0 0 0 0 0 0 0 0 0 0 0 1 7 8 54 Zin 1 2 0 32 11 5 3 1 0 0 0 9 14 77 (70,1%) 26 Zin 2 0 0 8 10 5 1 1 0 1 0 13 26 65 (40%) 17 Zin 3 0 0 2 4 7 3 1 0 0 0 13 24 54 (31,5%) 16 Zin 4 0 0 1 4 3 5 1 1 0 1 4 19 39 (41%) 6 Zin 5 0 0 1 0 2 0 1 1 0 1 4 11 21 (28,6%) 1 Zin 6 0 0 0 0 0 0 1 0 0 0 4 6 11 (9,1%) 1 Zin 7 0 0 0 0 1 0 0 0 0 0 1 3 5 (20%) 1 Zin 8 0 0 0 0 0 0 0 0 1 0 0 1 2 (50%) Zin 9 0 0 0 0 0 0 0 0 0 0 0 0 2 2 161 53 129 Totaal 27 1 52 32 25 12 6 2 2 2 343 (46,9%) (15,5%) (37,6%) Pagina 2 van 97 Bijlage 1: Volledige Tabellen – Wat blijft er over van mijn persbericht? Chantal Joore Volledige Tabel 8.
    [Show full text]
  • Christiane Monteiro Machado Estereótipos E Novos Retratos Do
    Christiane Monteiro Machado Estereótipos e novos retratos do envelhecimento na publicidade: marcas brasileiras e o desafio de criar identificação com o público da terceira idade. Universidade Fernando Pessoa Porto 2020 Christiane Monteiro Machado Estereótipos e novos retratos do envelhecimento na publicidade: marcas brasileiras e o desafio de criar identificação com o público da terceira idade. Universidade Fernando Pessoa Porto 2020 © 2020 Christiane Monteiro Machado “TODOS OS DIREITOS RESERVADOS” Christiane Monteiro Machado Estereótipos e novos retratos do envelhecimento na publicidade: marcas brasileiras e o desafio de criar identificação com o público da terceira idade. Tese apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de doutora em Ciências da Informação, Especialidade em Jornalismo e Estudos Mediáticos, sob a orientação do Prof. Doutor Jorge Pedro Sousa e co- orientação da Prof.ª Doutora Marialva Carlos Barbosa. Velhas árvores Olha estas velhas árvores, mais belas Do que as árvores novas, mais amigas: Tanto mais belas quanto mais antigas, Vencedoras da idade e das procelas... O homem, a fera, e o inseto, à sombra delas Vivem, livres de fomes e fadigas; E em seus galhos abrigam-se as cantigas E os amores das aves tagarelas. Não choremos, amigo, a mocidade! Envelheçamos rindo! envelheçamos Como as árvores fortes envelhecem: Na glória da alegria e da bondade, Agasalhando os pássaros nos ramos, Dando sombra e consolo aos que padecem! Olavo Bilac RESUMO CHRISTIANE MONTEIRO MACHADO: Estereótipos e novos retratos do envelhecimento na publicidade: marcas brasileiras e o desafio de criar identificação com o público da terceira idade. (Sob orientação do Prof. Doutor Jorge Pedro Sousa e co-orientação da Prof.ª Doutora Marialva Carlos Barbosa) São muito heterogêneas as realidades dos idosos no Brasil contemporâneo, enquanto uma mudança demográfica acelerada acontece: de 12% em 2015, o contingente de idosos é projetado em 29% em 2050.
    [Show full text]
  • Annex ] Rapport Annuel [ Annexe ] Relazione Annuale [ Allegato ] Gada Pçrskats [ Pielikums ]
    00_2007_2015_cover.qxd 13-02-2007 12:32 Pagina 1 Oficina Comunitaria de Variedades Vegetales TG-AA-07-001-1X-C OdrÛdov˘ úfiad Spoleãenství EF-Sortsmyndigheden 2006 Gemeinschaftliches Sortenamt Ühenduse sordiamet Community Plant Variety Office Office communautaire des variétés végétales Ufficio comunitario delle varietà vegetali Community Plant Variety Office Annual repor Kopienas Augu ‰˙ir¿u birojs Bendrijos augal˜ veisli˜ tarnyba . – Közösségi Növényfajta-hivatal Ufficcju tal-Komunità ghall-varjetà ta’ Pjanti ISSN 1680-2950 Communautair Bureau voor plantenrassen Wspólnotowy Urzàd Odmian RoÊlin Instituto Comunitário das Variedades Vegetais Oficiul Comunitar pentru Soiuri de Plante Úrad Spoloãenstva pre odrody rastlín Urad Skupnosti za rastlinske sorte Yhteisön kasvilajikevirasto Gemenskapens växtsortsmyndighet 2006 Community Plant Variety Office Office communautaire des varIETEsÕÕ VEGEtales ÕÕ Community Plant Variety Office CPVO [] Informe anual [ Anexo ] V˘roãní zpráva [ Pfiíloha P.O. Box 10121 FR-49101 Angers Cedex 02 ] Årsrapport [ Bilag ] Tel.: +33 (0)2 41 25 64 00 fax: +33 (0)2 41 25 64 10 Jahresbericht [ Anhang ] E-mail: [email protected] Aastaaruanne [ Lisa ] [ ] Annual report [ Annex ] www.cpvo.europa.eu Rapport annuel [ Annexe ] Relazione annuale [ Allegato ] Gada pÇrskats [ pielikums ] . Metine ataskaita [ Priedas ] Éves jelentés [ Melléklet ] Rapport Annwali [ Anness ] Jaarverslag [ Bijlage ] Sprawozdanie roczne [ Aneks ] Relatório Anual [ Anexo ] Raport anual [ Anex ] t V˘roãná správa [ Prílohaå ] Letno poroãilo [ Priloga ] [Annex] Vuosikertomus [ Liite ] Årsrapport [ Bilaga ] 00_2007_2015_cover.qxd 13-02-2007 12:32 Pagina 2 SALES AND SUBSCRIPTIONS Publications for sale produced by the Office for Official Publications of the European Communities are available from our sales agents throughout the world. You can find the list of sales agents on the Publications Office website (http://publications.europa.eu) or you can apply for it by fax (352) 29 29-42758.
    [Show full text]
  • Annual Review
    Disclaimer Opmerkingen bij het Jaaroverzicht 2006 Deze pdf-versie van het Unilever Jaaroverzicht 2006 is een exacte kopie van het document dat wordt verstrekt aan Unilevers aandeelhouders. Deze verkorte weergave bevat uitsluitend passages uit en samenvattingen van de informatie die wordt verstrekt in het Unilever Jaarverslag en Jaarrekening 2006 (‘het volledige Jaarverslag’). Voor een uitgebreider overzicht van de resultaten van en gang van zaken bij Unilever dient het volledige Jaarverslag te worden geraadpleegd. De Verkorte Jaarrekening zoals opgenomen in het Unilever Jaaroverzicht 2006 is gecontroleerd door onze accountants. Het beheer en de integriteit van de website van Unilever vallen onder de verantwoordelijkheid van de leden van de raden van bestuur. In de werkzaamheden van de accountants zijn deze aspecten niet opgenomen. Dienovereenkomstig accepteren de accountants geen verantwoordelijkheid voor wijzigingen in de financiële overzichten nadat deze op de website zijn geplaatst. De wetgeving in Nederland en het Verenigd Koninkrijk met betrekking tot de opstelling en publicatie van financiële overzichten kan afwijken van wetgeving in andere rechtsstelsels. Disclaimer Tenzij u aandeelhouder bent, wordt dit materiaal uitsluitend verstrekt voor uw informatie; aan dit materiaal kunnen dan ook geen rechten worden ontleend. Dit Jaaroverzicht vormt geen uitnodiging te investeren in aandelen Unilever. Beslissingen die u op grond van deze informatie neemt, vallen uitsluitend onder uw eigen verantwoordelijkheid. De informatie die wordt verstrekt, was geldig op de gespecificeerde data en wordt niet bijgewerkt. Eventuele toekomstgerichte uitspraken worden gedaan onder de voorbehouden zoals weergegeven achter in het volledige Jaarverslag. Unilever aanvaardt geen enkele aansprakelijkheid voor informatie op andere websites die vanaf deze website door middel van hyperlinks kunnen worden bezocht.
    [Show full text]
  • Production Planning
    Eindhoven University of Technology MASTER Integrated scheduling of ice cream production with rework via mixing Cigerdelen, E. Award date: 2011 Link to publication Disclaimer This document contains a student thesis (bachelor's or master's), as authored by a student at Eindhoven University of Technology. Student theses are made available in the TU/e repository upon obtaining the required degree. The grade received is not published on the document as presented in the repository. The required complexity or quality of research of student theses may vary by program, and the required minimum study period may vary in duration. General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. • Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain Eindhoven, August 2011 Integrated Scheduling of Ice Cream Production with Rework via Mixing by Emel Cigerdelen BSc Industrial Engineering, METU – 2009 BSc Chemical Engineering, METU – 2008 Student identity number 0730893 in partial fulfilment of the requirements for the degree of Master of Science in Operations Management and Logistics Supervisors: Ir. Dr. S.D.P. Flapper, TU/e, OPAC Dr. Ir. N.P. Dellaert, TU/e, OPAC Prof. Dr. Ir. P. Bongers, Unilever TUE. School of Industrial Engineering.
    [Show full text]
  • A Work Project, Presented As Part of the Requirements for the Award of a Master Degree In
    A Work Project, presented as part of the requirements for the Award of a Master Degree in Management from the NOVA – School of Business and Economics JOINT VALUE CREATION: THE CASE OF BEN & JERRY’S AND THE INVOLVEMENT OF PORTUGUESE CONSUMERS INÊS VIANA RODRIGUES FERRARIA MOREIRA, 27304 ISABEL MARIANA ASSIS MAGALHÃES, 22393 JOANA HORTA PEREIRA STRECHT ALVES, 20521 MARIA TERESA REBELO DE MENDONÇA FALCÃO E PÓVOAS, 20752 A Project carried out on the Master in Management Program, under the supervision of: Professor Afonso Mendonça dos Reis JANUARY 2018 ABSTRACT This work project intends to pilot joint value creation models for Ben & Jerry’s (B&J’s) Portugal. These models imply that a company's positive impact in the community generates business, creating incentives for it to continuously invest in socially responsible initiatives as part of its core business. Therefore, the aim is to raise awareness to B&J´s mission through a "Corporate Societal Marketing" strategy, where consumers are engaged to act upon social and environmental issues. As such, two pilot experiments and a comprehensive survey were pursued. Results showed that while Portuguese consumers were not aware of B&J´s values, awareness of the brand’s CSR positively affects perception on quality, loyalty, reputation, and could ultimately lead to an increase in brand consumption. Keywords: Joint Value Creation; Ben & Jerry’s Portugal; Corporate Social Responsibility; Corporate Societal Marketing Acknowledgments: Firstly, we would like to thank our advisor, Professor Afonso Mendonça dos Reis for all the support and feedback throughout this journey. We would also like to thank Professor Luis F.
    [Show full text]
  • Gestão De Construção De Marcas E Habilidades Da Arquitetura De Marca Na Atualidade: Estudos Das Principais Marcas Existentes E Suas Extensões
    LEONARDO HENRIQUE DA SILVA GESTÃO DE CONSTRUÇÃO DE MARCAS E HABILIDADES DA ARQUITETURA DE MARCA NA ATUALIDADE: ESTUDOS DAS PRINCIPAIS MARCAS EXISTENTES E SUAS EXTENSÕES CURITIBA 2012 LEONARDO HENRIQUE DA SILVA GESTÃO DE CONSTRUÇÃO DE MARCAS E HABILIDADES DA ARQUITETURA DE MARCA NA ATUALIDADE: ESTUDOS DAS PRINCIPAIS MARCAS EXISTENTES E SUAS EXTENSÕES Monografia apresentada como requisito parcial à conclusão do Curso de Especialização em Marketing do Departamento de Administração Geral e Aplicada da Universidade Federal do Paraná. Orientador: Prof. Dra. Danielle Mantovani CURITIBA 2012 AGRADECIMENTOS Agradeço em primeira parte a Deus, a minha mãe Rachel por me incentivar a realizar esse trabalho, pelos amigos de trabalho que ajudaram diretamente e indiretamente. Agradeço a minha namorada Andrea, companheira em vários momentos, a meu irmão David sempre amigo e prestativo. Agradeço a meu grande pai Natal, pela garra, perseverança e honestidade ensinada desde menino. Agradeço aos meus avós pelo amor e incentivo para continuar lutando. Dedico esse trabalho a meus pais, aos meus avós, meu irmão, minha linda Andrea e aos verdadeiros amigos. RESUMO Este trabalho tem por objetivo principal pesquisar e analisar como construir uma marca e em específico gerenciar e organizar as demais marcas dentro da arquitetura de marca. Dentro desse contexto o presente trabalho trata de construção de marca, brand equity, branding, construção de arquitetura de marca, extensão da arquitetura de marca e análise de cases de marcas de empresas renomadas no mercado. Para isso buscou-se teorias que puderam explicar essas estratégias e comprovar o assunto sem deixar dúvidas da eficácia de uma estratégia bem estruturada de gestão de marca.
    [Show full text]