NORTHTOWN MALL MASTER LAND USE & REDEVELOPMENT/ REVITALIZATION PLAN June 18 City of Blaine Minnesota 20 Proposal for RFP for Northtown Mall Plan / Gensler/ SEH NORTHTOWN 21 MALL County Road 10 University Ave 85th Ave NW NORTHTOWN MALL PLANNING AREA Dear Ms. Johnson, June 18, 2021 Damon Farber appreciates this opportunity to submit a proposal for the preparation of a Master Land Use and LORI JOHNSON Redevelopment/Revitalization Plan for the study area City Planner identified around the Northtown Mall. Although, the City of Blaine recent announcement of Washington Prime Groups’ 10801 Town Square Drive NE bankruptcy may seem concerning, it also affords an Blaine, MN 55449 opportunity. We believe Northtown Mall and the University Avenue and County Road 10 corridors provide
[email protected] a tremendous opportunity to create a forward-thinking, 21st century approach to community design. Once Project Understanding bustling retail centers like Northtown are undergoing 01 massive changes that require holistic thinking about Project Approach/Work Plan how these community destinations can be transformed 02 into a more relevant asset for its owner, for the citizens of Blaine and for the market area it serves. All systems 03 Schedule — environmental, social, economic, physical — need to be considered together. The evolution of the mall 04 Fee/Budget from a purely retail environment to a more walkable and bikeable, fine-grained mix of uses — including housing, Project Team health and wellness facilities and places to gather — 05 served by a variety of mobility modes and seamlessly Project Experience integrating sustainable principles into its design, can 06 become a model for adaptive reuse in a quickly evolving 07 References world.