SEE YOURSELF HERE is the urban mall.

• Closest mall to downtown Minneapolis and St. Paul • 1,218,861 square foot shopping center • Space lets in lots of light with wood and metal accents and modern furniture • AMC Theatres, JCPenney, Macy’s, and • 160 specialty stores, plus fast-casual and full service dining Attracting national attention Social Influencer ShareSpace for its ability to create experiences.

Potluck Food Hall Influencer Campaign Drawing 14 million shoppers.

With annual sales of $300+ million. Population by Age

25-34yo 35-44 55-64 45-54 65-74 Market 16% 14% 13% 12% 8%

With a high population of coveted millenials.

Our Source: ESRI Ramsey Andover

Anoka

Coon Rapids Lino Lakes Champlin H go Blaine A mall for the

Maple Grove Brooklyn Park Mounds View

Mahtomedi Twin Cities. MPLS STP Minneapolis Between the

Minnetonka St Paul

Woodbury

Mendota Heights Richfield Twin Cities.

Eden Prairie Inver Grove Heights Cottage Grove

Eagan Bloomington

Rosedale owns the downtown market. H Rosemount Ramsey Andover

Anoka

Coon Rapids Lino Lakes Champlin 35W 35E Hugo No Blaine 61

Maple Grove Brooklyn Park Mounds View competition Mahtomedi 694

North Loop 36 51 Minneapolis in the north Uptown Grand Ave in St. Paul Minnetonka St Paul 35W Woodbury

Southdale Center Mendota Heights and east. Richfield

Eden Prairie 35E Inver Grove Heights Cottage Grove

Eagan Bloomington

Rosedale Center has no competition Hastings in 50% of the Twin Cities. Rosemount

Top 75% of Trips

15 Mile Trade Area

Shopping Centers Rosedale Center Shopper Origin Map Lino Lakes Coon Rapids Champlin Blaine Hugo $150,000 or more

$100,000 - $149,999

$50,000 - $99,999

$25,000 - $49,999 Brooklyn Park Mounds View Less than $25,000 Maple Grove W ealth of the southwest North Loop suburbs is Ridgedale Center Minneapolis St Paul Woodbury Lakes mirrored Minnetonka Uptown Grand Avenue Woodbury in the

Southdale Center Richfield northeast Mendota Heights Eden Prairie Center Mall of America suburbs.

Regional Income Distribution Steady flow of shoppers throughout theyear Our Traffic with obvious high points over the holidays.

Seasonality of Rosedale Visitors

JA N FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Source: Chart based on 2018 traffic numbers. Bricks and mortar stores can satisfy shoppers’ In-store and immediate needs while driving more purchases. • Whena shopper spends $100 online and then goes to online work that retailer’s bricks-and-mortar store within 15 days of the online purchase, the customer will spend an together. additional $131, on average, for a total of$231. • The halo effect becomes even greater when the purchase starts in a store —total spending within the 15-day span nets out to $267.

• Shoppers make around 60% of purchases, or the majority, at the stores of digitally native retailers today, despite those companies being born online. Once customers find out online retailers have a store, they want to go there.

Source: ICSC Our Audience including: hockey, hockey, up up Enjoy Enjoy ENJOYS 75% LOVES Actively CULTURED Physically ACTIVE Constantly TECHY Single YOUNG shopping on have have wine wine the millennial, FOOD and supports supports WINE lists a yoga, latest active, engaged engaged at at wide soccer bars bars technology pilates, pilates, range of range gen participating the and on z arts, theater, theater, arts, or or restaurants backpacking, digital international international young young and in in family a concerts concerts variety mobile trends mobile football, Source: foods onfoods with of ESRI ESRI children and sports sports & basketball, Facebook museums their their and Insights How our shoppers compare to the local average.

$74,864 $93,877 31% 34% 40% 43%

MSA RC MSA RC MSA RC

HIGHER HHI MORE AFFLUENT WELL-EDUCATED 20.3% higher average 3% higher households with 3% higher with college annual household income over $100,000 HHI or advanced degree Source: ESRI Meet our health conscious shopper.

• Good health is a priority

• They believe in healthy eating, coupled with vitamins and dietary supplements

• Very conscious of nutrition, and attentive to ingredients

• Prefer natural or organic products

Source: ESRI & FacebookInsights Transforming Rosedale.

The future Rosedale Center experience.

JLL Rosedale’s expansion project is designed to reinvent the mall experience with a mixed-use, urban style center that will include:

• Luxury residential units • Boutique retailers • Full-service boutique hotel • Office building • Open air retail space • Outdoor community space • Grocery • Event space • Restaraunts and cafes • Year-round entertainment • Fitness center Thank you.

Holly Rome Lane Walsh Executive Vice President, Leasing Vice President, Retail Leasing

Cell: 651.260.3545 Cell: 610.975.9350 Email: [email protected] Email: [email protected] rosedalecenter.com

Robin Sande Jessica Draack Retail Leasing Advisor Specialty Leasing Manager

Cell: 612.703.0676 Cell: 651.746.5328 Email: [email protected] Email: [email protected]