SEE YOURSELF HERE Rosedale Center is the urban mall. • Closest mall to downtown Minneapolis and St. Paul • 1,218,861 square foot shopping center • Space lets in lots of light with wood and metal accents and modern furniture • AMC Theatres, JCPenney, Macy’s, and Von Maur • 160 specialty stores, plus fast-casual and full service dining Attracting national attention Social Influencer ShareSpace for its ability to create experiences. Potluck Food Hall Influencer Campaign Drawing 14 million shoppers. With annual sales of $300+ million. Population by Age 25-34yo 35-44 55-64 45-54 65-74 Market 16% 14% 13% 12% 8% With a high population of coveted millenials. Our Source: ESRI Ramsey Andover Anoka Coon Rapids Lino Lakes Champlin H go Blaine A mall for the Maple Grove Brooklyn Park Mounds View Mahtomedi Twin Cities. MPLS STP Minneapolis Between the Minnetonka St Paul Woodbury Mendota Heights Richfield Twin Cities. Eden Prairie Inver Grove Heights Cottage Grove Eagan Bloomington Rosedale owns the downtown market. H Rosemount Ramsey Andover Anoka Coon Rapids Lino Lakes Champlin 35W 35E Hugo No Blaine 61 Maple Grove Brooklyn Park Mounds View competition Mahtomedi 694 North Loop 36 51 Ridgedale Center Minneapolis in the north Uptown Grand Ave in St. Paul Woodbury Lakes Minnetonka St Paul 35W Woodbury Southdale Center Mendota Heights and east. Richfield Eden Prairie Center Eden Prairie Mall of America 35E Inver Grove Heights Cottage Grove Eagan Bloomington Rosedale Center has no competition Hastings in 50% of the Twin Cities. Rosemount Top 75% of Trips 15 Mile Trade Area Shopping Centers Rosedale Center Shopper Origin Map Lino Lakes Coon Rapids Champlin Blaine Hugo $150,000 or more $100,000 - $149,999 $50,000 - $99,999 $25,000 - $49,999 Brooklyn Park Mounds View Less than $25,000 Maple Grove W ealth of the southwest North Loop suburbs is Ridgedale Center Minneapolis St Paul Woodbury Lakes mirrored Minnetonka Uptown Grand Avenue Woodbury in the Southdale Center Richfield northeast Mendota Heights Eden Prairie Center Mall of America suburbs. Regional Income Distribution Steady flow of shoppers throughout theyear Our Traffic with obvious high points over the holidays. Seasonality of Rosedale Visitors JA N FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Source: Chart based on 2018 traffic numbers. Bricks and mortar stores can satisfy shoppers’ In-store and immediate needs while driving more purchases. • Whena shopper spends $100 online and then goes to online work that retailer’s bricks-and-mortar store within 15 days of the online purchase, the customer will spend an together. additional $131, on average, for a total of$231. • The halo effect becomes even greater when the purchase starts in a store —total spending within the 15-day span nets out to $267. • Shoppers make around 60% of purchases, or the majority, at the stores of digitally native retailers today, despite those companies being born online. Once customers find out online retailers have a store, they want to go there. Source: ICSC YOUNG Single millennial, gen z or young family with children TECHY Constantly engaged on digital and mobile trends and up on the latest technology ACTIVE Physically active, participating in a variety of sports including: yoga, pilates, backpacking, football, basketball, hockey, and soccer CULTURED Actively supports the arts, theater, concerts and museums Audience LOVES FOOD 75% have a widerange of international foods on their shopping lists ENJOYS WINE Enjoy wine at bars and restaurants Our Source: ESRI & FacebookInsights How our shoppers compare to the local average. $74,864 $93,877 31% 34% 40% 43% MSA RC MSA RC MSA RC HIGHER HHI MORE AFFLUENT WELL-EDUCATED 20.3% higher average 3% higher households with 3% higher with college annual household income over $100,000 HHI or advanced degree Source: ESRI Meet our health conscious shopper. • Good health is a priority • They believe in healthy eating, coupled with vitamins and dietary supplements • Very conscious of nutrition, and attentive to ingredients • Prefer natural or organic products Source: ESRI & FacebookInsights Transforming Rosedale. The future Rosedale Center experience. JLL Rosedale’s expansion project is designed to reinvent the mall experience with a mixed-use, urban style center that will include: • Luxury residential units • Boutique retailers • Full-service boutique hotel • Office building • Open air retail space • Outdoor community space • Grocery • Event space • Restaraunts and cafes • Year-round entertainment • Fitness center Thank you. Holly Rome Lane Walsh Executive Vice President, Leasing Vice President, Retail Leasing Cell: 651.260.3545 Cell: 610.975.9350 Email: [email protected] Email: [email protected] rosedalecenter.com Robin Sande Jessica Draack Retail Leasing Advisor Specialty Leasing Manager Cell: 612.703.0676 Cell: 651.746.5328 Email: [email protected] Email: [email protected].