Specialty leasing Great Traffic

More than 14 million visitors per year

Great Options

Malls are not just for retailers; office space, medical uses and other non-traditional retail available

Great Flexibility

Short term, seasonal and long term options available

Great Location

Centrally located between the Twin Cities of Minneapolis and St. Paul

2 // SPECIALTY LEASING We are a Powerhouse With over 1 million square feet of retail spanning two levels including Macy’s, JCPenney, the new , Revolution Hall, AMC Theatres, 160 specialty stores plus fast-casual and full-service dining… is the trade area’s most popular regional shopping center. The Shoppers We boast more than 14 million annual visitors > Core shoppers include young families and growing each day. with children and Millennials who are fully engaged in the experiential aspects of modern shopping

> Are physically active, participating in a variety of sports including: yoga, pilates, backpacking, football, basketball, hockey and soccer

> 75% have a wide range of international foods on their shopping lists

> 53% prefer fresh and healthy foods

> Are digitally engaged and up on the latest technology

> Actively supports the arts, theater, concerts and museums

> The majority own their home and they are likely to purchase kids’ products ifestyle Emerald City In Style Bright Young College Town

Median Age: 36.6 Median Age: 41.1 Professionals Median Age: 24.3 Median Age: 32.2 Average Household Average Household Average Household Size: 2.05 Size: 2.33 Average Household Size: 2.12 Size: 2.40 Median Household Median Household Median Household Income: $52,000 Income: $66,000 Median Household Income: $28,000 Income: $50,000 Favorite Brands: Favorite Brands: Pot- Favorite Brands: Kate Spade, Athleta, tery Barn, Coach, Ann Favorite Brands: Victoria’s Secret Banana Republic Taylor Apple, J.Crew, PINK, Express, Warby Parker Forever 21 Into: Food, Culture Into: Arts Into: Fitness Into: Technology

3 // SPECIALTY LEASING RMU (Retail Merchandising Units) / Pushcarts Try your concept on a mall-provided unit in a high traffic, common area location.

4 // SPECIALTY LEASING Kiosks A free-standing merchandising unit located in a high traffic, common area location. Kiosks are designed and provided by the retailer (Rosedale Center management must approve kiosk design prior to move-in). Perfect for those retailers who prefer a larger customized unit.

5 // SPECIALTY LEASING In–line spaces For those retailers who require an actual store space but are not ready for a long-term lease obligation. A perfect way to test the waters for your concept.

6 // SPECIALTY LEASING Advertising/ Static Displays A variety of opportunities exist to promote your business alongside our most popular retailers. Options include digital and static advertising, freestanding displays, short- term promotional activations and events, and more!

7 // SPECIALTY LEASING AREA VIEW

Ramsey Andover

Anoka

Coon Rapids Lino Lakes Champlin 35W 35E Hugo Blaine

61

Maple Grove Brooklyn Park Mounds View

Mahtomedi Stillwater 694

36 NORTH LOOP 51 Minneapolis

Woodbury Lakes Uptown GRAND AVE IN ST PAUL Minnetonka St PaulPaulSt 35W Woodbury Afton Mendota Heights Richfield River Falls Eden Prairie 35E Inver Grove Heights Cottage Grove

Eagan Bloomington

Hastings Rosemount

Top 75% of Trips

15 Mile Trade Area

Shopping Centers

Rosedale Center

Trade Area* 15-Mile Radius The Market Population ...... 1,562,308 Population ...... 1,888,974 Total Households ...... 599,899 Total Households ...... 772,981

Average HH Income .. $93,876 Average HH Income .. $79,362

Median Age ...... 36.2 years Median Age ...... 45 years

*JLL PinPoint Report (powered by Alexander Babbage, 2018)

8 // SPECIALTY LEASING Traffic Counts

35W 119,000 cp d

SNELLING AVE. 45,000 cp d COUNTY ROAD B2 W 36,000 cpd

36 86,000 cp d

61 5 MILE VIEW Fortune 500 Companies Mounds View Brooklyn Park Minneapolis-St. Paul is home to 19 Fortune 500 Companies, the most in the U.S., including:

> General Mills > U.S. Bancorp 694

COUNTY RD B2 W

> Target > 3M 36 NORTH LOOP

> United Healthcare > Best Buy er Minneapolis SNELLING AVE

51

Uptown GRAND AVE IN ST PAUL St Paul

35W

Anoka Southdale Center Coon Rapids Lino Lakes 10 MILEChamplin VIEW 35W 35E Hugo Blaine

61 Education

Maple Grove Brooklyn Park Mounds View Rosedale Center shoppers are educated:

Mahtomedi > 12 universities and 120,000 students within a 10-mile radius

694

COUNTY RD B2 W

36 > Over 40% of people within a 10-mile radius have earned NORTH LOOP

Ridgedale Center Minneapolis SNELLING AVE a college degree, a figure that is 10% higher than the 51 national average. Uptown GRAND AVE IN ST PAUL Minnetonka St PaulPaulSt

35W Woodbury

Southdale Center Mendota Heights Richfield airie Center

den Prairie Mall of America 35E Inver Grove Heights Cottage Gr

Eagan

9 // SPECIALTY LEASING Mall Site Plan – Level 1

Mall Site Plan – Level 2

10 // SPECIALTY LEASING Insurance Requirements Prior to opening your business at Rosedale Center, you are required to submit a Certificate of Insurance with the following amounts:

> $2,000,000 General Liability Insurance

> $500,000 Property Damage Insurance

> $1,000,000 Workers Compensation

The following parties need to be listed as additional insured:

> PPF RTL Rosedale Shopping Center, LLC

> Morgan Stanley Real Estate Advisor, Inc., its Investment Adviser

> Jones Lang LaSalle America’s, Inc.

> Rosedale Center

The Certificate Holder is: > Rosedale Center 10 Rosedale Center Roseville, MN 55113

11 // SPECIALTY LEASING Jessica Draack, Specialty Leasing Manager

10 Rosedale Center Roseville, MN 55113

+1 (651) 746-5328 | [email protected] myrosedale.com | jllretail.com