2011 International Conference on Management and Service Science

(MASS 2011)

Wuhan,

12-14 August 2011

Pages 1-829

IEEE Catalog Number: CFP1141H-PRT ISBN: 978-1-4244-6579-8

1/7 TABLE OF CONTENTS

A STUDY ON STATUS AND RELATED MEASURES OF SMALL MEDIUM ENTERPRISES’ TECHNOLOGICAL INNOVATION ...... 1 Yi Su, Bai-Zhou Li

ANALYZING COMPLEXITY OF PRODUCTION SYSTEM BASED ON CAS THEORY ...... 5 Junwei , Xiuquan Deng, Bing Bai, Dehua Gao

FORECAST ON SHANGHAI’S INPUT-INTENSITY OF R&D BASED ON THE MODEL DGM (1, 1)...... 9 Bin Hu, Yinglin Qin

THE EVALUATION OF THE CONSTRUCTION DEGREE OF DALIAN’ TECHNOLOGY INNOVATION SYSTEM BASED ON FUZZY BORDA METHOD...... 13 Lijie Sun

A STUDY ON THE CONSUMPTIVE BEHAVIOR OF INNOVATIVE PROPERTY SERVICES PRODUCTS - BASED ON THE CONSTRUCTION OF TWO-ORIENTATED COMMUNITY...... 17 Miao Yue

INFLUENCE OF FAMILY RELATIONSHIPS ON FAMILY BUSINESS SUCCESSION: A CONCEPTUAL MODEL ...... 22 Xiaoting , Shengxiao Li

EVOLUTIONARY GAME ANALYSIS OF COOPERATIVE INNOVATION IN INDUSTRIAL CLUSTERS ...... 26 Min Zhou

INSIGHTS INTO SOCIAL NETWORK THEORY AND ENTREPRENEURSHIP ...... 30 Fanfan Yao

A NETWORK APPROACH TO DIMENSIONAL STRUCTURE AND MEASUREMENT OF ENTREPRENEURIAL RESOURCES ...... 34 Weiming Li, Xiangqiang Liu

BUILDING FOUR SUBJECTS MODEL OF NATIONAL INNOVATION SYSTEM AND ANALYSIS ON EVOLUTION AND FEATURES OF CHINESE...... 37 Lu Zhang, Zongchuan Wen, Peixiao Qi, Li

RESEARCH ON MARKET INNOVATION ACTION PATH OF COMPANY BASED ON CUSTOMER VALUE...... 42 Cheng Yun

SELF-ENFORCING MECHANISM FOR RELATIONAL CONTRACT IN R&D BASED ON GNBS ...... 45 Jing You

SYSTEM ANALYSIS AND MODEL CONSTRUCTION OF INNOVATIVE CULTURE...... 49 Xian Jing, Bin-Yong Tang, Yan

EMPIRICAL STUDIES ON CITY INNOVATIVE CAPACITY - TAKE EXAMPLE FOR TIANJIN BINHAI NEW AREA ...... 53 Jian Zhang

INDUSTRIAL INNOVATION AND DEVELOPMENT OF INDUSTRIAL AGGLOMERATION DISTRICT IN HENAN PROVINCE, CHINA...... 56 Fengwei Liu

DYNAMIC ANALYSIS OF LARGE SHAREHOLDERS’ PRIVATE BENEFITS FROM CONTROL POWER...... 60 Kai Yao, Dawai Zhang

THE RESEARCH ON CONSUMER’S ATTITUDE TO GREEN AD APPEAL STRATEGY - THE EMPIRICAL STUDY FROM THE PERSPECTIVE OF ATTRIBUTION THEORY...... 64 Xin , Meixin Jing, Jianghua Mao, Kim-Shyan Fam

CSM HOMOGENEOUS-INTERACTION INNOVATION MODEL BASED ON SMALL-WORLD NETWORK...... 69 Wei Zhao, Xusong Xu

AN EMPIRICAL STUDY OF TECHNOLOGY INNOVATION EFFICIENCY OF REGIONAL HIGH-TECH INDUSTRY BASED ON DEA-MALMQUIST INDEX APPROACH ...... 74 Chunlei Lv

RESEARCH ON ENTREPRENEURIAL ORIENTATION AND ENTREPRENEURIAL BEHAVIOR: AN EMPIRICAL STUDY ...... 78 Gaoqi , Du, Yidan Chen

SURVEY AND ANALYSIS ON DESIGN MANAGEMENT FACING SMALL AND MEDIUM ENTERPRISES IN CHINA ...... 81 Yanmin Xue, Hong Yao

THE SYNERGY BETWEEN TECHNOLOGY SCOUTING AND OPEN INNOVATION...... 85 Chun Yan, Ning Cai

BALANCING EXPLORATION AND EXPLOITATION IN TECHNOLOGICAL CONTEXT: THE ROLE OF STRATEGIC FLEXIBILITY ...... 89 Feifei Yu, Xinxin Yang

THE ESTABLISHMENT AND ASSESSMENT OF MEDIUM-SIZED AND SMALL ENTERPRISES ENVIRONMENTAL EVALUATION INDEX SYSTEM - BASED ON THE EMPIRICAL ANALYSIS AROUND THE CITIES OF ...... 93 Han Zhu

EASTERN AND WESTERN INNOVATIVE CONCEPTION DIFFERENCES EMBODIED IN “MOUSE” AND “MICKEY MOUSE” ...... 96 Cui Zhong

STUDY ON CHARACTERISTIC OF EMERGING TECHNOLOGY...... 104 Wenguang Lu

RESEARCH ON THE PRODUCT WHOLE LIFECYCLE MANAGEMENT UNDER THE PERSPECTIVE OF INTEGRATED INNOVATION...... 109 Zhu Huo, Xiaobing Pei

STUDY ON A EVALUATION INDEX SYSTEM OF HIGH-TECH DEVELOPMENT ZONE BRAND COMPETITIVENESS ...... 113 Bin Liu, Hong Zhao

A COMPARATIVE ANALYSIS OF CONSTRUCTION INDUSTRY INTERNATIONALISATION PERFORMANCE BASED UPON INTERNATIONAL ADVANCED INDEX BETWEEN CHINA AND JAPAN...... 119 Peng Zhang, Kerry London

STRATEGY AND EXECTUTION: A STUDY ON PROCESS MANAGEMENT IN AN ENTERPRISE BASED ON VALUE INNOVATION ...... 123 Yi Li, Yinghua Zhang

RESEARCH ON COMPLEMENTARY DIFFUSION MODEL OF INNOVATIONS IN INTERFIRM NETWORKS FROM THE PERSPECTIVE OF NETWORKS LEARNING AND COMMUNICATION ...... 128 Di Ye

THE TRAINING OF INNOVATION ABILITY IN CIVIL ENGINEERING EDUCATION SYSTEM ...... 132 Xuanyin Xu, Yunbo Xu

RESEARCH ON THE BOTTOM LINE EMPLOYEES INCENTIVE ISSUES UNDER THE EVERYONE INVOLVED IN INNOVATION ...... 136 Yun-Fei Shao, Tao Chen

STUDY THE EVOLUTION OF EMERGING TECHNOLOGIES FROM MULTI-AGENT PERSPECTIVE: A LITERATURE REVIEW...... 141 Haiying Ren, Wei Sun

INDUSTRY TECHNOLOGY ROADMAPPING RESEARCH BASED ON CONSENSUS SYSTEM EMERGENCE MODELING...... 145 Rui Tong, Congdong Li, Rui Tong

A CONCEPTAL MODEL OF ENTREPRENEURIAL INTENTIONS OF IT PROFESSIONALS: FROM AN ORGANIZATIONAL EMBEDDEDNESS PERSPECTIVE...... 149 Wang Hongli, Huang Qi

ORGANIZATIONAL MANAGEMENT OF OVERSEAS R&D: THE CASE OF CHINA ...... 153 Xiaodi Zhou

THE RESEARCH OF RISKGUARD MECHANISM IN ENTERPRISE AND UNIVERSITY COOPERATION INNOVATION...... 158 Jie-Yi Pan, Jian-Ting Wang

A COMPARISON STUDY ON THE EVALUATION CRITERIA FOR CORPORATE SOCIAL RESPONSIBILITY ...... 162 Sang Bing Tsai, Yu Cheng Lee, Chia Huei Wu, Kai Li Lo

LANGUE, PAROLE AND FOREIGN LANGUAGE EDUCATION...... 167 Qingfeng Shen, Ying Zheng

A STRUCTURAL MODEL OF VALUE COGNITION FOR EVALUATING NEW TECHNOLOGY-BASED FIRMS BASED ON RBT AND BSC...... 170 Guofeng Luo, Yan Li

THE CONFLICTS OF GEOGRAPHICAL INDICATIONS BETWEEN AND ...... 174 Suyu Lu

STUDY ON THE MEASURES AND BASIC SAFEGUARD FOR CHINESE ENTERPRISES TO IMPLEMENT THE INTELLECTUAL PROPERTY STRATEGY ...... 178 Feng Hu

PRODUCTION FRAGMENTATION ON PRODUCTIVITY - BASED ON DATA FROM CHINA’S INDUSTRIES...... 183 Lirong Xing, Yue Gao

ANALYSIS ON TECHNICAL PROGRESS CONTRIBUTION TO THE DEVELOPMENT OF DAIRY IN CHINA...... 187 Xiaoyan Hao, Peixiao Qi

RESEARCH ON EVALUATION INDEX SYSTEM OF HIGH-TECH ENTERPRISE INDEPENDENT INNOVATION CAPABILITY BY USING FACTOR ANALYSIS ...... 191 Jie-Yi Pan, Jie Ji

ON NEW PRODUCTS’ DIFFUSION BASED ON CORPORATE SOCIAL CAPITAL...... 196 Bing

BUSINESS MODELS BASED ON OPEN INNOVATION STRATEGY...... 199 Yuanzhi Chen

GREY RELEVANCY ANALYSIS ON THE CONFIGURATION OPTIMIZATION OF SCIENTIFIC AND TECHNOLOGICAL FUNDING INPUT FOR PROVINCE ...... 203 Jinmei Wang, Lin Cong, Shigong Zhao

STUDY ON DYNAMICAL MECHANISM OF INDUSTRIAL AGGLOMERATION INNOVATION SYSTEM...... 208 Yu-Wen Peng

THE STUDY ON THE GROWTH PATH OF OEM UPGRADES TO OBM BASED ON CAS THEORY ...... 213 Yong-Chun Huang, Mu-Han Huang

RESEARCH ON MECHANISM OF COLLABORATIVE INNOVATION BETWEEN KIBS AND THE CLIENT...... 216 Changjuan Zheng, Xiaoguang Jiang, Xuesong Xu

THE COUNTERMEASURE AND SUGGESTION OF THE CULTIVATION AND DEVELOPMENT OF THE CONTEMPORARY BUSINESSMEN’S ENTREPRENEURSHIP AND INNOVATION...... 219 Suwen Ye, Jun Yang

ANALYSIS ON FISCAL AND TAX POLICY OF STIMULATING SMALL-MEDIUM ENTERPRISES’ TECHNOLOGY INNOVATION IN CHINA ...... 223 Na Liang, Peixiao Qi, Jigang Zhang

SCIENTIFIC AND TECHNOLOGICAL INNOVATION ABILITY:COMPARE AMONG DIFFERENT FORMS OF OWNERSHIP IN CHINESE ENTERPRISES...... 227 Zhaoxi Zou

WAVE CURVE ANALYSIS ON THE VALUE CHAIN OF CREATIVE INDUSTRIES ...... 231 Da Deng

MARKETING ETHICS CONSTRUCTION OF PHARMACEUTICAL COMPANIES IN THE PROSPECTIVE OF CUSTOMER LIFE CYCLE...... 235 Ze-Hua Miao, Na Bian, Ying-Li Wang, Chun-Ge Zhang

THE EMPIRICAL STUDIES OF INNOVATIVE TECHNOLOGY SOURCE, LEARNING MODE AND INNOVATIVE PERFORMANCE RELATIONS ON TECHNOLOGY-BASED SMES ...... 239 Xujun Zhang, Yang Zhang, Baomin Hu, Liwen Sun, Shimei Jiang

EMBEDDEDNESS, SOCIAL NETWORK THEORY AND SOCIAL CAPITAL THEORY: ANTECEDENTS AND CONSEQUENCE ...... 244 Lin Xin, Kede Qin

THE STUDY OF THE COMPANIES DISTORTED MARKETING BEHAVIOR AND MANAGEMENT PATHS IN THE PARADIGM SHIFT...... 249 Li Xi Ping, Zou You

CONSTRUCTION OF THE EVALUATION INDEX SYSTEM OF INCUBATOR SERVICE...... 252 Jie Chen

EVOLVEMENT AND STRUCTURE OF CLUSTER: A RESEARCH BASED ON TIEXI EQUIPMENT MANUFACTURING INDUSTRY ...... 256 Weiguang Wang, Rongkai Feng

CURRENT SITUATION AND THE STRATEGIC ENHANCEMENT OF THE POWER OF CHINESE STATE- OWNED ENTERPRISES...... 260 Lifen He, Yeqing Liu, Litian Guo

AN INTRODUCTION OF TEACHING MODEL FOR ENTREPRENEURSHIP EDUCATION ...... 263 Jin Li

COST FUNCTION UNDER COMPLICATED FLOW ...... 267 Zheng Yun, Fu Na

TECHNOLOGY SPILLOVER OF FDI AND INDUSTRIAL CHARACTERISTICS - THE EMPIRICAL EVIDENCE OF CHINA’S HIGH-TECH INDUSTRIES...... 271 Zejun He

COMPARISON STUDY OF CONSTRUCTION MODEL OF INNOVATIVE CITY: PITTSBURGH, TSUKUBA AND SINGAPORE...... 275 Jinghua Li, Kaizhang Wu, Yanmei Zhu, Yanwei Lu

CORPORATE SOCIAL RESPONSIBILITY, KNOWLEDGE SHARING AND ENTERPRISE INDEPENDENT INNOVATION...... 281 Ying Mai

SYNDICATION NETWORK,CENTRALITY AND VENTURE CAPITAL FIRM’S PERFORMANCE ...... 285 Mengzhou Xu

BUSINESS CYCLE AND ENTERPRISE’S MANIPULATION OF R&D AND TECH-TRANSFER...... 289 Junrong Liu

THE MODEL OF TRUST REPAIR MECHANISMS IN BUSINESS RELATIONS...... 294 Yaxiong Wu

A STUDY OF THE ORGANIZATION REENGINEERING IN THE PROCESS MANAGEMENT ...... 298 Yaxiong Wu, Xiuping Li

ROAD OF BRAND INNOVATION FOR PRIVATE ENTERPRISES IN MAIN TEA PRODUCTION AREA - ANALYSIS ON “HERDING EFFECT” IN MINGSHAN COUNTY, PROVINCE...... 302 Qingxian Yang

THE EXPLORATION FOR THE DEVELOPMENT MODLES OF ENGINEERING ENTREPRENEURSHIP - BASED ON COMPARISON BETWEEN THE UNIVERSITIES IN CHINA & THE U.S...... 306 Shu-Yu Gao, -Dong Zhou

THE MAIN CHARACTERISTICS OF THE MODEL OF INNOVATION IN AUSTRALIAN BUSINESSES AND THEIR RATIONALE...... 310 Zhang Gui, Ronald C. Beckett

WHAT FEATURES OF HRM SYSTEM CAN BUILD AN ENTREPRENEURSHIP TEAM ...... 314 Pei Zhu, Qing Miao

TECHNOLOGY INTEGRATION - AN APPROACH TO ACCELERATE TECHNOLOGY TRANSFER IN CNPC ...... 318 You Zhang

INCENTIVE-BASED CORPORATE GOVERNANCE LED BY ENTREPRENEURSHIP...... 322 Xiaohui Feng

STRATEGIES AND CASE STUDY OF VENTURE CAPITAL INVESTMENT...... 326 Li Zhou, Feng Su

RESEARCH ON THE COMPETITION LOCK-IN STRATEGY BASED ON UNIQUENESS OF HIGH-TECH PRODUCTS ...... 330 Zhongming Mao, Qiong Wang

ANALYSIS ON GREEN MARKETING INNOVATION MOTIVATION UNDER THE TWO-ORIENTED SOCIETY ...... 334 Yang Zhang, Liwen Chen

ANALYSIS OF THE DEVELOPMENT STRATEGY OF TECHNOLOGICAL SMALL AND MEDIUM-SIZED ENTERPRISES UNDER TAIL FINANCIAL CRISIS BACKGROUND ...... 338 Tian-Kun Fang, Min Tang, Li Huang, Yue Li

STUDY ON TRUST MODEL OF SMES R&D ALLIANCE BASED ON REPUTATION ...... 342 Konglai Zhu, Zongguo Ma, Chunyan Guo

THE STUDY ON THE THEORY OF INTEGRATION INNOVATION...... 346 Konglai Zhu, Jingjing Li

THE ROUTE CHOICE OF THE BRAND CREATION OF CHINESE TEXTILE ORIGINAL EQUIPMENT MANUFACTURERS IN THE POST-FINANCIAL CRISIS ERA ...... 351 Haiyan Tang

RESEARCH ON INNOVATION-GENERATING AND INNOVATION-TRANSFERRING ...... 355 Zhang Wen

ANALYSIS OF THE SOCIAL RESPONSIBILITY OF STATE-OWNED ENTERPRISES AND THEIR APPROACHES TO SUCCESS...... 359 Shu-Hua Liu, Cheng Li

REVIEWING THE BARRIER FACTORS OF TEAM CREATIVITY - FROM THE TEAM LEVEL...... 363 Zhirong Yang, Fei Liu

A STUDY ON DEA OF RESOURCE EFFICIENCIES OF FORESTRY-PAPER FIRMS IN CHINA...... 367 Qinmin Fang, Xiaoqing Li, Shuangli Zhang, Yufeng Zhang

WHEN WILL EMPLOYEES WITH HIGH IMPACT QUIT? - THE INTERACTIVE EFFECT OF IMPACT AND SUPERVISOR’S MONITORING ON CHINESE EMPLOYEES’ TURNOVER INTENTION...... 372 Xinhui Jiang, Qiang Zhang

THE STUDY ON THE RELATIONSHIP OF TEAM BOUNDARY MANAGEMENT, COHESION AND ATTITUDES ...... 377 Guangfeng Shi, Zhiyang Lin

PERCEPTIONS OF CHINESE NEGOTIATION BEHAVIOR - A QUANTITATIVE STUDY OF DIFFERENCES IN PERCEPTIONS BETWEEN CHINESE AND WESTERN MANAGERS...... 383 Helmut Kasper, Stefan Schilcher

HOW COULD LEADER INSPIRE FRONT-LINE EMPLOYEE’S TRUST AND SERVICE PERFORMANCE IN SERVICE TEAM: EVIDENCE FROM CHINA...... 389 Yuntao Bai

PROMOTION IN THE ISRAELI HIGH-TECH INDUSTRY: MANAGERS' AND WORKERS' PERCEPTIONS...... 393 Sharabi Moshe

HUMAN CAPITAL ACCUMULATION, ECONOMIC GROWTH AND SOCIAL HARMONY IN RURAL CHINA...... 397 Lei Zhang, Tian-Kun Fang

RESEARCH ON THE RELATIONS BETWEEN MANAGERIAL SELF-EFFICACY AND JOB SATISFACTION ...... 401 Kai Yao, Yuyang Wang

LINKING INDIVIDUAL AND ENVIRONMENTAL CHARACTERISTICS TO WORK-FAMILY ENRICHMENT OF CHINESE EMPLOYEES...... 408 Qiu Lin

RISK PERCEPTION OF INTERPERSONAL RELATIONSHIPS AMONG EMPLOYEES ...... 412 Xiaoping Liu, Jingsong Deng

DEVELOPMENT OF ORGANIZATIONAL COMMITMENT BASED ON THE SOCIAL EXCHANGE THEORY...... 419 Xiaoping Liu, Jingsong Deng

MODELING AND ANALYSIS ON COMMON CIVIL SERVANTS’ COMPETENCE...... 425 Quan Ying, Wang Lei, Sun Yan

REVIEW AND PROSPECT OF RESEARCH ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR ...... 429 Zhou Yong

ACCOUNTING OF THREE NEW PRODUCTION FACTORS ...... 433 Ji Huiying

THE EFFECT OF MORAL CONSCIOUSNESS OF EMPLOYEES ON THEIR COUNTER-PRODUCTIVE WORK BEHAVIOR ...... 436 Shiyong Xu, Shu Wang, Junxia Li

THE EFFECTS OF TRAINEE CHARACTERISTICS ON TRANSFER OF TRAINING IN PRE-TRAINING STAGE...... 439 Jen-Chia Chang, Tseng-Chang Chiang

DIFFERENTIAL EFFECTS OF COGNITION- AND AFFECT-BASED TRUST ON LEADER EMPOWERING BEHAVIOR IN CHINA ...... 443 Qingquan Pan, Huimin Wei

ANALYSIS OF INFLUENCING FACTORS ON RURAL SURPLUS LABOR TRANSFER IN CHINA ...... 447 Xin-Li Wang, Min Chen

RESEARCH ON PERFORMANCE APPRAISAL SYSTEM OF GUIZHOU SANTE FAN JING MOUNTAIN TOURISM CO., LTD...... 453 Miaomiao Su, Ping Wang

CORPORATE OWNERSHIP ARRANGEMENT OF TECHNICAL CAPITAL OF SMALL AND MEDIUM- SIZED HI-TECH ENTREPRENEURIAL ENTERPRISES ...... 457 Yanbo Shao

A PERSONNEL ASSESSMENT MODEL BASED ON ENTROPY - TOPSIS AND ITS APPLICATION ...... 461 Yan Zhang

ENTERPRISE GROUP GOVERNANCE MODEL DECISION...... 464 Changhong Zhao, Feiya Yu, Jiahai Yuan, Yang Zhou, Hong Tian

AN INTERACTION MODEL FOR ORGANIZATIONAL SUPPORT-BEHAVIOR CHOICE BASED ON VALUE ORIENTATION ...... 468 Chen Hong, Peng Yi, Long Di

CHINESE SERVANT LEADERSHIP - A QUALITATIVE INVESTIGATION...... 473 Yong Han, Yi Zhu, Zhiliu Zeng, Bingxian Huang

CHINESE PSYCHOLGOGICAL CAPITAL - A GROUNDED INVESTIGATION IN PUBLIC SECTOR...... 477 Yi Zhu, Yong Han, Zhiliu Zeng, Bingxian Huang

A STUDY ABOUT THE FIT BETWEEN SHRM AND BUSINESS STRATEGY ...... 481 Xiang Yang Liu, Qifei He

A QUALITATIVE STUDY ON SAFETY REPORTING IN THE CHINESE SHIPPING INDUSTRY...... 485 Conghua Xue

THE TENTION OF THE CONCEPT OF HUMAN CAPITAL AND THE EVOLUTION OF ITS SCOPE OF INVESTMENT IN THE CREATIVE ECONOMY TIMES ...... 489 Xiaohong Hu

THE IMPACT ABOUT CHINA'S FOREIGN EXCHANGE RESERVES TO EXCESS LIQUIDITY AND COUNTERMEASURES...... 495 Qinghua Shi

RESEARCH ON MARKETIZATION OF CHINESE CIVIL SERVANT TRAINING - A CASE STUDY OF NANNING CITY...... 499 Fan Wu, Xiao-Lin Xu

THE COMPREHENSIVE EVALUATION OF VOCATIONAL EDUCATION QUALITY IN RURAL HUMAN RESOURCE DEVELOPMENT ...... 505 Chengwei Chu, Qinling Jing

ON THE DEVELOPMENT OF RURAL HUMAN RESOURCES IN SICHUAN PROVINCE ...... 510 Lixia Lu, Tinghan Li

AN EMPIRICAL RESEARCH ON THE COMPETENCY MODEL OF PROFESSIONAL MANAGERS IN TOURISM HOTEL INDUSTRY...... 514 Zhong-Yan Liu, Kai-Jun Tian

APPLICATION OF POINT METHOD IN JOB EVALUATION...... 518 Shunkun Yu, Hong Tang

PROMOTING STEWARDSHIP AMONG EMPLOYEES THROUGH SYSTEMIC HUMAN RESOURCE PRACTICES ...... 522 Zhuming Li

EMPLOYEE’S EMOTION AND BEHAVIOUR UNDER THE CIRCUMSTANCE OF EMOTIONAL EVENTS ...... 526 Jianhong Zhang, Jiangang Du, Jianhue Liu, Liyan Liu

STUDY ON FINANCIAL PERSONNEL TRAINING OF BINHAI NEW AREA...... 530 Chen Juan

ANALYSIS ON WAGE COLLECTIVE BARGAINING STRATEGY OF CENTRAL GOVERNMENT-OWNED ENTERPRISES ...... 534 Chunling Zuo

STAFFS’ PERCEPTIONS TOWARDS HOTEL ORGANIZATIONAL CAREER MANAGEMENT IN HANGZHOU ...... 539 Yonggang Zhang, Jianlong Shen

ON THE KNOWLEDGE OF EMPLOYEE ENGAGEMENT FACTORS...... 542 Siyao Wang

RESEARCH ON INTERACTION TECHNOLOGICAL TALENT ACCUMULATION AND ECONOMIC DEVELOPMENT LEVEL ...... 546 Zhi Yang

A STUDY ON THE MODELING PROCESS AND METHOD OF COMPETENCE MODEL IN ENTERPRISES ...... 550 Minpeng Xiong, Hong Tian, Jiahai Yuan, Yan Xu, Feiya Yu

DISCUSSION OF NEED THEORIES' APPLICABILITY ACROSS CULTURES ...... 554 Yudong Han

COMPARING OF COMPENSATION AND BENEFITS OF CHINESE AND AMERICAN ENTERPRISES ...... 558 Dongyi He

THE MISSING THEORETICAL BASIS OF PERFORMANCE MANAGEMENT: REVIEW AND PROSPECT ...... 561 Yan-Yan Wang, Yuan Li

EDUCATION: THE ENGINE OF INVESTMENTS IN HUMAN CAPITAL IN CHINA’S RURAL AREAS...... 565 Lei Guo, Ruilin Gui

STUDY ON COMPETENCE MODEL OF HUMAN RESOURCES MANAGERS IN CHINESE FAMILY ENTERPRISES ...... 569 Jin Juan, Zhong Zhen Dong

RESEARCH ON THE PROBLEMS OF THE "LABOR CONTRACTOR" IN CHINESE CONSTRUCTION INDUSTRY ...... 575 Sun Jie, Li Zhu

ANALYSIS OF THE RELATIONSHIP BETWEEN CROSS-CULTURAL CONFLICT AND THE CAPABILITY OF STRATEGIC POSITIONING IN TRANSNATIONAL ENTERPRISES...... 578 Bo Yang, Jianfeng Cai

THE PROGRESS AND FUTURE DIRECTIONS OF SOCIAL STRATIFICATION IN THE SCIENTIFIC COMMUNITY...... 582 Ling Sun, Zhi-Cong Shang

CLASSIFYING AND APPLYING STUDY ON PERSONNEL’S ABILITY CHARACTERISTICS...... 586 Ying Liu, Yi Zheng

AN EMPIRICAL STUDY ON MOTIVATIONAL FACTORS FOR KNOWLEDGE WORKERS...... 590 Xinbo Sun, Neng Luo

THE IMPACT OF CULTURAL DIFFERENCES ON APPLICANTS’ PERCEIVED FAIRNESS...... 595 Qingjuan Wang, Yanbo Yao

THE APPLICATION OF EXPERTISE KNOWLEDGE MAP IN HUMAN RESOURCE MANAGEMENT ...... 601 Ping Liu, Xiang Li

HIV RELATED STIGMA AND COLLECTIVISM ORIENTATION ACTING AS PREDICTORS OF UNEMPLOYMENT OF PEOPLE LIVING WITH HIV/AIDS ...... 605 Ying Liu, Kelli Canada, Kan Shi, Patrick Corrigan

NETWORK COMPETENCE: THE CONCEPTION AND THE FUNCTIONAL MECHANISM ...... 610 Xin Zhang, Yun-Hui Hou

A COMPETENCY MODEL OF R&D PERSONNEL IN HIGH-TECH MANUFACTURING ENTERPRISES ...... 614 Lili Hu, Huan Li, Ruibo Yu

TEAM PERFORMANCE AND INDIVIDUAL PERFORMANCE: EXAMPLE FROM ENGINEERING CONSULTANCY COMPANY IN CHINA ...... 619 Liwei Liu, Erdong Zhao

MULTI-DIMENSIONAL STRUCTURE AND MEASUREMENT OF RELATIONAL EMBEDDEDNESS: EVIDENCE FROM CHINESE NEW VENTURES...... 623 Weiming Li, Chunyan Li

AN EMPIRICAL STUDY ON INTERACTIONAL RELATIONSHIP AMONG PSYCHOLOGICAL OWNERSHIP, ORGANIZATIONAL SOCIALIZATION AND EMPLOYEES PERFORMANCE ...... 627 Yanfei Wang, Xi He, Fantiani Zeng

STUDY ON DEVELOPMENT OF THE HIGH-LEVEL INNOVATORS IN SCIENCE AND TECHNOLOGY MATCHING THE INDUSTRIAL TRANSFORMATION AND UPGRADING - TAKE WUHAN AS A CASE...... 631 Zhihong Li, Wu Han

AN EMPIRICAL RESEARCH ON HOTEL EMPLOYEE SATISFACTION BASED ON FACTOR ANALYSIS - A CASE STUDY OF CHANGJIANG HOTEL ...... 635 Xuejun Zhou

STUDIED ON WEIGHTS OF PERFORMANCE EVALUATION INDEX FOR MIDDLE-LEVEL CADRES OF ENTERPRISE BASED ON ANALYTICAL HIERARCHY PROCESS ...... 639 Yigang Sun, Dongxiao Niu

ADDING MORE VALUE IN PLACE: STRATEGIC HUMAN RESOURCE PLANNING FOR INDUSTRIAL CLUSTER AND THE POLICIES...... 642 Shen Li

HIGH TURNOVER OF COLLEGE GRADUATES IN HOTEL INDUSTRY IN CHINA AND ITS COUNTERMEASURES...... 647 Songbai Li

BUILDING AND ANALYSIS OF ICEBERG MODEL FOR INNOVATION CAPABILITY OF R&D PERSONNEL IN ENTERPRISES ...... 651 Yanqiong Liu

THE IMPACT OF CHINA INDUSTRIALIZATION ON HIGHER EDUCATION - BASED ON INVESTIGATION TO REALITY IN INNER MONGOLIA ...... 654 Ke Chao, Xiaoyan Lv, Weu Qi, Fan Wang

CULTURAL CONFLICT AND INTEGRATION OF TRANS-NATIONAL CORPORATION AND CROSS- CULTURAL MANAGEMENT STRATEGIES ...... 658 Huang Qing

A METHOD FOR DETERMINING AND APPLYING INDEX WEIGHTS IN THE SECTOR PERFORMANCE APPRAISAL SYSTEM BASED ON PROCESS ...... 663 Jiahai Yuan, Yan Xu, Minpeng Xiong, Hong Tian

THE MODERATING ROLE OF GENDER BETWEEN ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND TEAM EFFECTIVENESS ...... 667 Ren-Tao Miao, Lie-Zhi Shen

THE INCENTIVE MECHANISM OF AA COMPANY ...... 671 Ke Chao, Lijia Zhao, Cai Hong Qiao

CONSTRUCTION OF HIGH-LEVEL TALENT DEVELOPMENT SYSTEM BASED ON COMPETENCY MODEL ...... 675 Yu-Fang Chao

PROBLEMS AND SUGGESTIONS ON HUMAN RESOURCES DEVELOPMENT OF CHINA ENTERPRISE...... 679 Xue-Fei Chang

AN EMPIRICAL RESEARCH ON THE EFFICIENCY OF VOCATIONAL EDUCATION IN CHINA'S AGRICULTURAL HUMAN RESOURCES...... 683 Qinling Jing, Fei Shen

EMPLOYEE BEHAVIORS, SUPERVISOR-SUBORDINATE GUANXI, AND WORKPLACE EXCLUSION...... 688 Jun Liu, Wei Wang

RESEARCH ON THE PROBLEM FOR KNOWLEDGE STAFF AND TASK ASSIGNMENT ...... 693 Yinping Zh, Hua Li, Maotao Lang

STUDY ON COMPENSATION STRUCTURE IN ENTERPRISES...... 697 Jingsheng Guo, Yang Zhou, Jiahai Yuan, Feiya Yu

APPLICATION OF QUALITY FUNCTION DEPLOYMENT TO HIGHER EDUCATION...... 701 Yilong An

EMPIRICAL ANALYSIS ON THE TRANSFER MOTIVATION OF RURAL SURPLUS LABOR FORCE BASED ON THE RECONSTRUCTION OF TODARO MODEL ...... 704 Xiaomei Song, Huanxue Pan

HUMAN RESOURCE MANAGEMENT BASED ON HUMAN CAPITAL IN ENTERPRISES...... 708 Yimeng Qiu

STUDY ON THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND EMPLOYEE PERFORMANCE...... 712 Kangyin Lu, Yanguo Bai, Yujie Wang

THE MID-HIGH-END TALENT’S JOB EMBEDDEDNESS, TURNOVER INTENTION, AND COOPERATIVE BEHAVIOR: JOB INSECURITY AS A MODERATOR...... 716 Rong Liu

IS APPRECIATIVE INQUIRY THINKING TRAINING ALSO EFFECTIVE IN VIRTUAL ENVIRONMENT?...... 721 Chien-Tao Li, Chia-Ping Chen, Bella Yu-Hui Lien

EFFECTS OF HUMAN CAPITAL ON TECHNOLOGICAL INNOVATION: A LITERATURE REVIEW ...... 725 Zheng , Huixin Yu, Ying Xia, Wei Li

RESEARCH ON THE INFLUENCE OF FEMALE EMPLOYEES’ GENDER ROLE ON THEIR JOB PERFORMANCE...... 728 Fang Wang

STUDY ON TEACHING OUTSOURCING STRATEGY IN DISTANCE EDUCATION...... 732 Suping Zhou

A STUDY BETWEEN VALUE CONGRUENCE AND EMPLOYEES’ COPING WITH ORGANIZATIONAL CHANGE...... 737 Jie Tang, Li Mo

THE RELATIONSHIP BETWEEN MBTI AND CAREER SUCCESS---FOR CHINESE EXAMPLE...... 741 Chen Yu

COUNTERMEASURE ANALYSIS ON THE FRAMEWORK CONSTRUCTION OF REGIONAL TALENT MARKET INTEGRATION ...... 747 Tian Jing

RESEARCH ON THE IMPACT OF JOB RESOURCES AND ORGANIZATIONAL JUSTICE ON COLLEGE COUNSELORS’ WORKING STATE ...... 751 Xue-Lin Nie, Jie Chen

ANALYSIS THE INFLUENCE OF PERFORMANCE EVALUATION ON UNIVERSITY TEACHER’S PSYCHOLOGICAL CONTRACT ...... 755 Yan-Li Jiao, Meng Ge

THE RESEARCH ON CONTEXTUAL PERFORMANCE MANAGEMENT OF THE CORE EMPLOYEES ...... 759 Ping Wang, Qiongqiong Wang

CHINESE POLITICAL SKILLS - A INDUCTIVE STUDY IN SOUTH CHINA...... 763 Yong Han, Zhiliu Zeng, Yi Zhu, Bingxian Huang

EMPLOYABILITY DEVELOPMENT OF GRADUATES IN CHINA...... 767 Jiangqin Xu, Zhiwen Guo

TALENT DEMAND FORECAST IN THE "TWELFTH-FIVE" PERIOD OF TANGSHAN CITY ...... 771 Guangfeng Wang, Zhongwei Li

HUMAN RESOURCE SYSTEMS AND ORGANIZATIONAL PERFORMANCE:A MULTILEVEL MODEL...... 775 Bao Chen

WHY TALENT AGGLOMERATES IN INDUSTRIAL CLUSTER?...... 779 Jun-Xu Zhou, Qi Jiang

THE BALANCE ANALYSIS OF INSTITUTIONALIZED MANAGEMENT AND HUMAN-BASED MANAGEMENT...... 783 Xiuping Li, Yaxiong Wu

ARGUMENT ON HUMAN RESOURCES MANAGEMENT GUIDED BY AUTONOMY INNOVATION ...... 786 Yonggui Mu, Jiang, Ying Zheng

TO EXERT THE ROLE OF ENTERPRISES CULTURE, TO ACHIEVE EFFECTIVE HUMAN RESOURCES MANAGEMENT...... 789 Ming Jiang, Qingfeng Shen, Yonggui Mu

THE RESEARCH ON KNOWLEDGE WORKERS’ TACIT KNOWLEDGE ON TRIZ ...... 792 Liang Liu, Huaqi Chai

CAREER COMMITMENT OF HOTEL EMPLOYEES IN CHINA...... 796 Haiyan Kong

EFFECTIVE WAYS AND KEY ISSUES OF EAP APPICATION IN HOTEL STAFF...... 799 Yiming Xue, Di Qu

ANALYSIS & OPTIMIZATION ON EMPLOYEE PERFORMANCE ASSESSMENT INDICATOR SYSTEM IN XUZHOU COAL MINING GROUP ...... 802 Hongguang Duo, Lehong Gao

A STUDY IN THE ADAPTATION OF TEAM LEADER STYLE...... 808 Weimei Zhang, Lei Zhu

RESEARCH ON MASS INCIDENTS LEADERSHIP PATH TO DEAL WITH CRISIS...... 811 Zhijie Zhang, Jing Ma

THE COUNTERMEASURES AND PROBLEMS OF SMALL AND MEDIUM-SIZED ENTERPRISE’SALARY MANAGEMENT IN CHINA...... 815 Xiuzhuo Wang, Liping Lin

STRUCTURAL EQUATION MODEL ANALYSIS OF IMPACT FACTORS ON SCIENTIFIC RESEARCH MOTIVATION - PERSPECTIVE ON SELF-DETERMINATION THEORY...... 818 Jianhong Zhang, Jiangang Du, Jianhue Liu, Qi Zheng

RESEARCH ON PERFORMANCE INCENTIVE MODE OF POWER ENTERPRISES BASED ON INCENTIVE COMPATIBILITY PRINCIPLE...... 822 Lisha Zhou, Shunkun Yu

A RESEARCH ON TOURISM HUMAN RESOURCE DEVELOPMENT BASED ON COMPETENCY MODEL...... 826 Zhaoxi Zeng, Qintao Wang, Weifeng Wang, Meiyu Tang

INCENTIVE STRATEGY OF HUMAN RESOURCES IN EDUCATION ORGANIZATION ...... 830 Danwa Feng, Wenbin Hao

EFFECTIVENESS OF TRAINING IN LIFE INSURANCE SECTOR: EVIDENCE FROM INDIA...... 834 Md. S. Islam

THE THEORETICAL DEDUCTION OF IMPLICIT HUMAN CAPITAL’S TRANSACTION...... 838 Yubin Liu, Qi Guo

A THEORETICAL FRAMEWORK FOR THE IDENTIFYING, ASSESSMENT AND DEVELOPMENT OF COMPETENCY OF BORDER OFFICERS...... 842 Baozhong Qing, Hong Zhao, Tian Xia

EXAMINE THE PROPOSITION THAT THE JAPANESE SYSTEM OF HRM IS MOVING CLOSER TO THE ANGLO-AMERICAN MODEL IN THE POSTWAR PERIOD ...... 847 Yanbin Wu, Weihui Chen

STRATEGIC ANALYSIS OF EMPLOYEE TURNOVER ...... 851 Zhigang Wu, Xiangmin Li

ANALYSIS OF THE LABOR CONFLICT OF TRANSNATIONAL CORPORATIONS UNDER GLOBALIZATION...... 855 Xiangmin Li, Zhigang Wu

NEW RURAL OLD-AGE PENSION PROGRAM, LIQUIDITY CONSTRAINTS AND HUMAN CAPITAL INVESTMENT ...... 859 Tao Xiang, Guangsheng Sun

STRIVING FOR SYNTHETIC BENEFITS: IS YOUR COUNTRY SUITABLE FOR THE WIDESPREAD USE OF ELECTRIC VEHICLES...... 863 Yiming Pan, Yuanbiao Zhang, Zhang Zhang, Qingling Cao

RESEARCH ON THE INFLUENCE OF WORKING PRESSURE ON TURNOVER INTENTION OF NEW EMPLOYEES ...... 868 Dayong Wang

THINKING ON DEEP-SEATED PROBLEMS AND SOLUTIONS IN HIGHER EDUCATION PERFORMANCE EVALUATION ...... 872 Haoping Dong

THE EMPIRICAL RESEARCH ON RELATIONSHIP BETWEEN CRITICAL THINKING DISPOSITION AND TRANSFORMATIONAL LEADERSHIP ...... 876 Yingshan Mao, Ying Chen

ELASTICITY CONTROL OF LABOR COSTS BASED ON VIRTUAL VALUE CHAIN...... 880 Shunkun Yu, Jie Ma

OPTIMIZATION ANALYSIS ON INVESTMENT IN ENTERPRISE HUMAN RESOURCES TRAINING ...... 884 Yong Zhu

MANAGING GENERATION Y - RECRUITING AND MOTIVATING...... 888 De Han, Xikun Su

RESEARCH ON THE PSYCHOLOGICAL CONTRACT DEVELOPMENT OF CHINESE EMPLOYEE...... 892 Yao Hui

THE COMPETENCY LEVEL MEASUREMENT AND ANALYSIS OF MARKETING PERSONNEL IN XI'AN EQUIPMENT MANUFACTURING INDUSTRY ...... 896 Lili Hu, Chen Shen, Liming Ning

THE COMPARISON OF R&D PERSONNEL COMPETENCY IN DIFFERENT TECHNOLOGY INNOVATION STRATEGIES - CASE STUDY OF HIGH-TECH ENTERPRISE...... 902 Lili Hu, Yuan Yang, Liming Ning

RESEARCH ON GENERALIZED REAL DOMAIN PROBABILITY ROUGH DEA MODEL ...... 906 Yang Yi

ANALYSIS AND PREDICTION OF EQUIPMENT MANUFACTURING INDUSTRY DEVELOPMENT BY GRAY FORECASTING MODEL...... 910 Meng Xu

A RESEACH ON ENTERPRISE INFORMATIZATION EVALUATION INDEXES SYSTEM IN PRINTING INDUSTRY ...... 914 Liang Wang, Sisi Jiang

FORECASTING THE PRICE OF THE CANDIDATE IN M&A BASED ON MULTIPLE-KERNEL SVMR...... 917 Hongjiu Liu, Yanrong Hu, Hongjiu Liu, Weimin Ma

EVALUATION OF THE ECONOMIC IMPACT OF THE MEGAEVENT BASED ON AHP...... 921 Minghai Jiao, Long Ren

THE RESEARCH OF GNH BASED ON NEED-HIERARCHY THEORY...... 925 Huiru Zhao, Lu Yang, Chungjie Li

EVALUATION OF RESIDENTIAL LOAN BY COMBINING RVM AND LOGISTIC REGRESSION...... 930 Qinrong Meng

EMPIRICAL STUDY ON THE STRATEGIC CHOICE OF THE IMPORTANT INDUSTRIES IN WUHAN BASED ON THE GREY CORRELATION MODEL...... 934 Zhihong Li

AN ANALYTICAL NETWORK MODEL FOR DECISION SUPPORT IN GLOBAL MANUFACTURING OPERATIONS MANAGEMENT ...... 938 Shaofeng Liu, Gordon Smith, Pushpa Subramaniam

THE RESEARCH OF PORT COMPETITIVE STRATEGIES BASED ON QUANTIFIED SWOT ANALYSIS...... 942 Mengmeng Zhou, Jiaqi Yang

SECTION CARRYING CAPACITY MANAGEMENT SYSTEM OF HIGH-SPEED RAILWAY IN CHINA...... 946 Xiaojuan Li, Baoming Han, Dewei Li

APPLICATION OF ONE COMBINED ALGORITHM IN ENTERPRISE CAPABILITY APPRAISAL MODEL BASED ON ROUGH SET AND FUZZY THEORY...... 950

EFFICIENT STRATEGIC BARGAINING...... 953 Xianhua Dai, Hong Li, Xing Tong

POPULATION QUALITY AND ECONOMIC DEVELOPMENT BASED ON GRAY MODEL ANALYSIS...... 956 Wei-Zhong Fu, Cheng-Yan Han

CHINA’S DOMESTIC AIRLINE COMPETITION ANALYSIS BASED ON SYSTEM DYNAMICS AND SIMULATION...... 960 Tian-Jian Yang, Zhe-Yi Dong

RESEARCH ON FUZZY DECISION TO EVALUATE COMPREHENSIVE QUALITY OF SPONSOR REPRESENTATIVE ...... 964 Wang Lei, Zhenrong Zhu

CONTRACT DESIGNING ABOUT MULTI-AGENT TECHNOLOGY-TRANSFORMATION PROJECT WITH DIFFICULTY IN QUALITY IDENTIFICATION ...... 968 Zi-Yang Geng, Xian-Yu Wang, Li Zhang

A NEW HYBRID METHOD FOR SHORT-TERM PRICE FORECASTING IN IRAN ELECTRICITY MARKET ...... 972 Mohammad Reza Vedady, Karim Afshar, Nooshin Bigdeli

FAST AGGREGATED MODEL FOR MULTI-STAGE GROUP DECISION-MAKING PROBLEM BASED ON PREFERENCE DISTANCE METHOD...... 976 Zhi-Ping Lu, Cheng-Yu Lu

DESIGN EVALUATION SYSTEM FOR DESIGN MANAGEMENT BASED ON GROUP DECISION ...... 980 Ning Wang, Xian Zhou, Linzhen Xiao, Tuo Zhou

AN EMERGENCY LOCAL GROUP DECISION-MAKING MODEL BASED ON VARIABLE PRECISION ROUGH SET...... 984 Wei Xiong, Jinlong Li

STATIC TRAFFIC GROOMING MECHANISM BASED ON QUANTUM IMMUNE ALGORITHM AND GAME THEORY ...... 988 Na Ren, Nan Zhang, Hongjiang Wang, Wenqiang Zhang

MULTI-AGENT SIMULATION APPROACH FOR INVESTIGATING THE EVOLUTION PATTERN ANALYSIS OF DIGITAL CREATIVITY CONSIDERING TASK DIVERSITY...... 991 Young Wook Seo, Kun Chang Lee

TECHNOLOGICAL LEAPFROGGING BASED ON ENTERPRISE MERGERS & ACQUISITION...... 995 Jiangming Xiong, Li Huang, Lulu Liu

A STUDY OF REQUIREMENT AND DEVELOPMENT STRATAGEM ON MANUFACTURING INFORMATION SYSTEM FOR CONTEMPORARY MANUFACTURING ENTERPRISE...... 1002 Zhiqiang Jiang, Xilan Feng, Xianzhang Feng, Jinga Shi

CHINA'S GOLD INDUSTRY, BASED ON DEA EFFICIENCY ANALYSIS OF LISTED COMPANIES...... 1006 Bing-Nan Zhang, Ping Shi

MECHANISM DESIGN OF MULTI-ATTRIBUTE AUCTION BASED ON VENTURE CAPITAL...... 1010 Junjun Zheng, Weiliang Jiang, Xiao Han

AN EVOLUTIONARY GAME ANALYSIS OF HIDDEN RULES ON ACCOUNTING STANDARD CHANGE ...... 1014 Ning Li

AN ANALYSIS OF THE NETWORK PROPERTIES OF BEIJING UNDERGROUND TRANSPORT SYSTEM ...... 1018 Zhuo Ding, Zhengang Zhang, Yimin Ding, Hao Xu

AN ADVERTISING MODEL OF DUOPOLY WITH CONSUMER SEARCHING ...... 1022 Qihong Zhu, Feng Gu

CALCULATION OF CONTRIBUTION IN ADVANCED MANUFACTURING AND KEY CHOICE FOR DEVELOPMENT...... 1025 Rong-Ping Li, Chang-Bin Cui

RESEARCH AND DESIGN OF BROADCASTING AND TELEVISION DECISION SUPPORT SYSTEM...... 1030 Fulian Yin, Jianping Chai

POLICY OPTIONS OF PROMOTING INTEGRATED URBAN AND SUBURBAN PASSENGER TRANSPORT NETWORKS...... 1034 Hongyang Wu, Liying Sun, Yulin Jiang

A STUDY ON MODULE SELECTION BASED ON TRANSPORTATION PROGRAMMING ...... 1038 Fanping Xiao, Mingshan Zhang

THE PREDICTIVE ANALYSIS OF THE COMPREHENSIVE VALUE OF NEW DISTRICT HOUSING PROJECTS ...... 1041 Jie Liu, Zhenwu Shi

DESIGN AND APPLICATION OF UNIVERSITY RESEARCH INFORMATION MANAGEMENT SYSTEM ...... 1045 Zhiwei Ma, Youjun Li, Jun Tie

RESEARCH ON NETWORK MARKETING OF SMALL AND MEDIUM-SIZED ENTERPRISES ...... 1049 Wenyi Hao

COST IMITATION AND INSTANT DECISION BASED ON SPEED COMPETITION...... 1053 Guanjun Tian, Songjian Pan

APPLICATION OF AHP METHOD IN BUILDING CONSTRUCTION AND CULTURAL COMBINED BY HUMAN LIVING ENVIRONMENT CONSTRUCTION OF PENGAN AS THE BACKGROUND...... 1057 Juhua Liu, Lishou Tang, Lei Yuan

ANALYSIS OF W&F BIRD FACTORS AFFECTING GROUP PERFORMANCE BASED ON THE DEMATEL METHODS...... 1061 Guowen Huang

INTERNATIONAL COMPETITIVE FACTORS OF CHINA'S MAJOR AGRICULTURAL AND PROMOTION STRATEGIES...... 1067 Quan-Fu Pan

AN AUDIT DECISION AID SYSTEM FOR MANAGEMENT FRAUD RISK ASSESSMENT USING AHP-CBR ...... 1071 Dingwei Song, Xinping Song

REVIEW OF DECISION SUPPORT SYSTEM DEVOTED TO THE MANAGEMENT OF WATER ENVIRONMENT ...... 1075 Guodong Qian, Xiulin Wang, Keqiang Li, Shengkang Liang, Xiaoyong Shi

CITIZEN PARTICIPATION IN THE PUBLIC POLICY MAKING FROM THE VIEW OF THE NEW REGULATIONS MODIFIED BY THE MINISTRY OF RAILWAYS...... 1078 Xiaoning Pang, Haixia Dong

DESIGN AND IMPLEMENTATION OF LIBRARY INFORMATION DECISION SUPPORT SYSTEM...... 1082 Lei Sun, Geng Chen

COST EVALUATION FOR HYDROPOWER CONSTRUCTION USING MULTIPLE MONTE CARLO SIMULATION METHOD...... 1086 Xun Liu, Zhuofu Wang, Honglian Yin

RESEARCH OF VENTILATION DESIGN FOR HIGHWAY TUNNEL...... 1090 Min Huang, Bing-Yu Pan

INFORMATION MODELING OF PRODUCT DESIGN PROCESS MODULE BASED ON O-O METHOD...... 1093 Fei Ma, Heng Xu, Lian Wang

CHINESE COMPANY MANAGERIAL ENTRENCHMENT EFFECT GOVERNANCE AND CORPORATE DEBT MATURITY STRUCTURE CHOICE...... 1097 Jie Hu, Dixin Zhang, Ruolan Peng

COMPARATIVE RESEARCH BETWEEN SHOCKS OF THE INTERNATIONAL FINANCIAL CRISIS ON MAINLAND AND HONGKONG STOCK MARKET...... 1102 Ping Feng, Dixin Zhang

EVALUATION FOR THE PERFORMANCE OF ENGINEERING CONSULTING SERVICE FACING PROJECT MANAGEMENT ...... 1106 Jinfa Li

A STUDY ON THE THEORY AND METHOD OF REAL ESTATE MARKET HARMONY-DEGREE EVALUATION ...... 1110 Shensheng Zhang, Xuejiao Zhang, Jianbo Sun

GREEN CONSTRUCTION BID EVALUATION SYSTEM RESEARCH BASED ON COMPREHENSIVE EVALUATION METHOD...... 1113 Huiling Li, Xige Liu, Si Tang

NUMERICAL ANALYSIS ON THE STRESS FOR THE PORTAL OF TWO PARALLEL TUNNELS ...... 1117 Wan-Jun Zang, Tie-Cheng Sun

STUDY ON CRITICAL CHAIN PROJECT PORTFOLIO MANAGEMENT ...... 1121 Yaning Wang

RESEARCH ON MONITORING-BASED RISK MANAGEMENT OF DEEP EXCAVATION ENGINEERING...... 1125 Jun-Yan Liu, Feng Ren, Yan Liu

THE APPLYING OF AHP METHOD IN AN ENGINEER BLAST PROJECT ...... 1129 Chuan Ming Zhang, Zu He Wang

THE APPLICATION OF FACTOR ANALYSIS AND LOGISTIC MODEL IN MONITORING THE NATIONAL PHYSICAL FITNESS ABOUT PROVINCE...... 1133 Hui Zhang, Peng He, Wencong Wang

ESTABLISHMENT AND REALIZATION OF PROJECT CULTURE DURING THE CONSTRUCTION PROJECT MANAGEMENT IN CHINA ...... 1137 Xiaoli Yan, Hong Ping Cao

RESEARCH ON THE MECHANISM OF RAIL TRANSIT CONSTRUCTION DIGITAL-PLAT...... 1141 Si Haiyan, Jiang Shuai

REFLECTION ON MODE OF CONSTRUCTION OF GOVERNMENT INVESTMENT PROJECTS...... 1145 Hong Zhang, Wuhan Fuhong, Zhang Lingzi

RESEARCH OF CONSTRUCTION ENTERPRISES’ INCENTIVE STRATEGIES ON THE NEW GENERATION OF MIGRANT WORKERS WITH FUZZY PREFERENCE RELATION MODELS ...... 1149 Lin Zhang, Xiaojun Liu, Yaqiong Wu

THE EFFECT OF HOSTILE ACQUISITION THREATS ON THE EQUITY VALUE AND FIRM VALUE...... 1153 Wenxiu Hu, Weiguo Zhang

THE ENGINEERING CONSTRUCTION STANARD AND ECONOMIC BENEFITS ...... 1157 Hong Zhang, Xing Fang Li

THE OPTIMUM MODEL AND CASE ANALYSIS FOR WORKING STATION INSTALLATION IN CLOTHING ASSEMBLY LINE ...... 1161 Jue-Liang Hu, Lei Han, Xiao-Fen Ji, Cheng-Lu Rong

COST OVERRUN CONTROL DURING TUNNEL CONSTRUCTION ...... 1165 Jianqin Ma

HOW DIFFERENT QUALITY METHODS IMPACT ON PERFORMANCE?...... 1169 Xiaona Wang, Yangjiang Cheng, Yezhuang Tian

A STUDY OF THE INFORMATION INTEGRATED APPROACH ON CAX AND ERP FOR AVIATION MANUFACTURING ENTERPRISE BASED UPON PDM ...... 1173 Zhiqiang Jiang, Xilan Feng, Xianzhang Feng, Jinfa Shi

RESEARCH OF WATER PRICES BASED ON TWO-PART WATER PRICING WITH TTWP ...... 1177 Jinren Luo, Rui Zhang, Opata Christian Narh, Lizhao Du, Xiaodong Qian, Yanyan Tao

PROJECTS MANAGEMENT OFFICE: A CASE STUDY FOR BEST PRACTICES ...... 1182 M. Reza Abdi, Houssam A. Kaddoura

NEW METHOD FOR DCPM BY SUBSTITUTING CRITICAL PATH ...... 1187 Lihui Zhang, Xianwei Meng, Li Cui

CRITICALITY ANALYSIS IN PRECEDENCE NETWORKS WITH MULTIPLE TIME-CONSTRAINTS ...... 1191 Lihui Zhang, Xinlu Chen, Xin Zou

RESEARCH ON ENTERPRISE APPLICATION SOFTWARE PROJECT IMPLEMENTATION MODEL...... 1195 Lvqing Yang, Chuan Jiang

THE EFFECT ANALYSIS OF ADJUSTMENT AND MONITORING BASED ON THE AR(2) PROCESS ...... 1199 Li Zhang, Jianfeng Yang, Mei Liu

STUDY ON EVALUATION INDEXES AND METHODS OF CONSTRUCTION PROJECT STANDARDIZATION LEVEL...... 1204 Shuyul Wang, Xiuhuan Li, Tongyin Han

EVALUATION OF CONTRACTORS’ SAFETY PERFORMANCE BASED ON DEA...... 1208 Er-Wei Dou, Xiao-Yun Zheng

DO FIRMS’ PROJECTIZING BUSINESSES BOOST THEIR GROWTH PERFORMANCES?...... 1212 Liang Xiaowei

THE PROJECT INVESTMENT CONTROL BASED ON VIRTUAL PARTNERING ORGANIZATION...... 1216 Jiyong Lin, Anna Shi

THE IMPLEMENTATION PLANNING OF CONSTRUCTION PROJECT ...... 1220 Ping Cao, Jiu-Zhong Wang

THE ANALYSIS ON CARBON EMISSION STRATEGY OF THE HIGH ENERGY CONSUMPTION ENTERPRISE PROJECT CONSIDERING THE GOVERNMENT SUPERVISION...... 1224 Guohong Wang, Zhen Luo

A QUANTITATIVE MODEL OF TRANSFORMATION OF PROJECT ORGANIZATION IN LIFE CYCLE...... 1228 Shouke Chen, Zhuobin Wei, Jindong Zhang

RESEARCHING ON THE IMPACT OF THE MEDICAL POWER SUPPLY TO THE ELECTRIC SAFETY AND QUALITY...... 1234 Yong Yan, Ning Han

DURATION ESTIMATION METHOD FOR HIGHWAY CONSTRUCTION WORK ...... 1238 Weijun Liu

ANALYSIS FOR CONSTRUCTION PROJECT TRANSACTION METHODS DECISION BASED ON FUZZY AHP...... 1241 Hong-Mei Liu, Wei-Min Hong, Shu-Qing Liu

CONSTRUCTION PROJECT TRANSACTION MODE COMPREHENSIVE EVALUATION BASED ON STOCHASTIC WEIGHT ASSIGNMENT METHOD ...... 1245 Wei-Min Hong, Hong-Mei Liu, Wei-Wei Chen, Shu-Qing Liu

LEADERSHIP RESEARCH FOR DELIVERY PROJECT MANGER BASED ON THEORY OF PROJECT MANAGEMENT...... 1249 Hui Wang

CHANGES AND THEIR MAIN CAUSES AND EFFECTS IN IRANIAN PROJECTS ...... 1253 Ghazal Almasi, Roya Moradianmina, Setareh Zavari

A PROGRAMME IMPLEMENTATION MODEL FOR ARCHITECTURE/ENGINEERING/ CONSTRUCTION ENTERPRISE...... 1259 Daochun Fu

THE OPTIMIZATION RESEARCH ON THE MECHANIZED PRODUCTION MODEL OF RICE-WHEAT ROTATION ...... 1263 Shiwu Li, Minli Yang, Wenbo Zhang, Zhutian Yun, Zhi Chen

QUALITY MANAGEMENT OF OLD CEMENT CONCRETE PAVEMENT FRAGMENTATION FIRMNESS TECHNOLOGY BASED ON HA-DA EXPRESSWAY MAINTENANCE PROJECT ...... 1267 Zhaolin Li, Zhenwu Shi, Shuang Liu, Zhiqiang Xing

RESEARCH ON THE COMPETITIVENESS ANALYSIS AND EVALUATION OF INTERNATIONAL CONTRACTOR BASED ON THE AHP MODEL ...... 1270 Shu Bai, Baoku Qi, Yachen Liu, Guangchen Liu

PROBLEM ANALYSIS AND POLICY RECOMMENDATION ON CHINA’S ENGINEERING CONSULTING INDUSTRY ...... 1274 Qinjiang Hou, Yisheng Liu

THE RESEARCH ON INDEX SYSTEM OF CONCESSIONAIRE SELECTION IN TRAFFIC BOT PROJECTS...... 1278 Wei Wang, Da-Shuang Dai, Dong-Bo Wang

THE COMPETITION OF HIGHWAY AND RAILWAY IN THE PASSENGER TRANSPORT CORRIDOR BASED ON SIMULINK SIMULATION ...... 1282 Wang Yuting, Yan Meng

AN IMPROVEMENT METHOD OF CONSTRUCTION MANAGEMENT PROCESS FOR WATER PROJECT BASED ON HAZARDS ...... 1286 Xudong Yang, Zhenzhong Shen, Xuebin Yang, Xu Chi

THE CONTRACTOR’S INCENTIVE MANAGEMENT BASED ON INTERFACE PAYMENT FOR THE OWNER...... 1290 Tao Yi, Chengchen Xiao, Xiaming Liu

A BRIEF DISCUSSION OF EPCMM MODE BEFITTING THE IMPROVEMENT OF GENERAL CONTRACT MANAGEMENT - PERFECTING MEASURES BASED ON EPC AND EPCM ...... 1294 Peng Zhang, Xiao-Min Hu, Jian-Hua Zhang

THE RESEARCH ON SUSTAINABLE DEVELOPMENT-BASED MODEL FOR ENGINEERING GUARANTEE OF CHINA...... 1298 Yibin Ao, Yan Wang

A SURVEY OF MULTI-AGENT METHODS FOR SOLVING RESOURCE CONSTRAINED PROJECT SCHEDULING PROBLEMS...... 1302 Haiying Ren, Yuanyuan Wang

AN OVERVIEW OF THE STAKEHOLDER APPROACH - MAINTAINING AND BUILDING THE EFFECTIVE RELATIONSHIP MANAGEMENT FOR VALUE SEEKING STRATEGIES...... 1306 Yong-Chi Chang, Yu-Cheng Lee, Sang-Bing Tsai, Shao-Bin Lin

INTEGRATION OF STANDARDIZED MANAGEMENT SYSTEM FOR TOURISM ENTERPRISES ...... 1310 Ping Wang, Kechao Liu

RESEARCH ON COORDINATIVE EFFORTS BETWEEN ENTERPRISE AND PROJECT TEAM BASED ON THEORY OF PRINCIPAL-AGENCY...... 1314 Huahong Chen, Yuanfu Li, Jiaojie Han, Lin Lei

INTEGRATION MODEL AND APPROACH TO QUALITY MANAGEMENT ...... 1318 Yizhong Ma, Liping Liu

DETERMINATION OF THE CONCESSION PERIOD IN A TRANSPORTATION INFRASTRUCTURE BOT SCHEME BASED ON CPM SIMULATION...... 1322 Shukai Sheng, Chunyan Wang

MODEL OF FOREWARNING RISKS OF THE LAND RESERVE PROJECTS :A CASE STUDY IN XI’AN CITY ...... 1326 Shukai Sheng, Chunyan Wang

STUDY OF RESIDENTIAL REAL ESTATE BASED ON THE CUSTOMER SATISFACTION INDEX ...... 1330 Xiaozhuang Yang, Yanhua Lin

STRATEGIES FOR DESIGN-BUILD PROCESS OPTIMIZATION...... 1334 Yi Su, Jianguo Chen

STUDY ON TIME CONTROLLING FOR LARGE-SCALE CONSTRUCTION PROJECT...... 1338 Qingyan Shuai, Yabo He

TECHNOLOGY AND MANAGEMENT OF IMPROVING APPEARANCE QUALITY OF FAIR-FACED FINISHING CONCRETE...... 1342 Kai Gu, Guohui Fan

HIGH INTENSITY CONCRETE CONSTRUCTION TECHNOLOGY AND MANAGEMENT MODE OF LARGE-SCALE HYDROPOWER PROJECT ...... 1345 Huichao Dai, Jingqiao Mao, Guangjing Cao

AGENCY COSTS OF ENGINEERING PROJECT PROCUREMENT...... 1349 Shouke Chen, Zhuobin Wei

THE THREE-STAGE GAME BETWEEN CONTRACTOR, SUPERVISOR AND OWNER...... 1354 Zeping Tong, Zhigen Hu

LEAN PRODUCTION ASSESSMENT: CASE STUDY IN AUTO PARTS COMPANIES FROM BRAZIL AND SPAIN ...... 1357 Felipe Calarge, Fabio Pereira, Eduardo Guilherme Satolo, Luis Eugenio Carretero Diaz

REVIEW ON BOT PROJECTS PERFORMANCE EVALUATION...... 1361 Jinbo Song, Haiyang Zheng

THE PATTERN OF CHINESE UNIVERSITY ARCHITECTURE RESEARCH BASED ON INSTITUTIONAL RESEARCH...... 1365 Yi Zhang, Xiaoxin Wang

EFFECT EVALUATION OF THE STATE KEY LABORATORY SPECIAL FUNDING BASED ON DEA ...... 1369 Wanli Xiang, Shoufeng Ma, Zhipeng Li, Shiquan Zhong

EXPERIENCE FROM SOCIAL ASSESSMENT OF INVESTMENT PROJECTS FINANCED BY INTERNATIONAL FINANCIAL ORGANIZATIONS ...... 1374 Shaojun Chen, Ruchun Li, Xiujie Zhu, Ruijuan Yang

THE FEASIBILITY ANALYSIS OF DEVELOPING SUPPLYING GUARANTEE SPECIES FOR SICHUAN SECURITY ENTERPRISE - TAKING ASPHALT SUPPLY FOR EXAMPLE ...... 1378 Yibin Ao, Yan Wang

THE IMPACT OF THE HIGH SPEED TRAIN IN CHINA ...... 1382 Zhuojun Hang

A RESEARCH ON PROJECT MANAGEMENT: HOT TOPICS AND MAIN KNOWLEDGE GROUPS...... 1385 Xiangnan Lu, Min Xiang, Lang Shu

TIMELY PROJECT COMPLETION PROBABILITY AND STABILITY COST ON THE INTERACTION AMONG UNCERTAINTY OF RANDOM DURATION, SERVICE LEVEL AND FEEDING BUFFER IN A RCPSP ENVIRONMENT ...... 1389 Xiaoming Zhang, Nanfang Cui, Li Bie, Yaguang Chai

MODELING OF A TIME DEPENDENT ALTERNATIVE VEHICLE ROUTING PROBLEM WITH TIME WINDOWS...... 1393 Hsiao-Fan Wang, Yen-Yi Lee

STRATEGY COST DRIVER RESEARCH OF URBAN RAILWAY TRANSPORTATION BASED ON THE ANALYTIC HIERARCHY PROCESS ...... 1397 Yuhong Hua, Winxing Li

A RESEARCH ON EXPRESS LOGISTICS SYSTEM SIMULATION BASED ON MULTI-RESOLUTION MODELING...... 1401 Yue Wu, Ershi Qi, Liang Liu

POLICIES, CUSTOMER-SUPPLIER RELATIONSHIPS AND INFORMATION SYSTEMS AND TECHNOLOGIES IN THE PURCHASING FUNCTION AND THEIR IMPACTS ON PURCHASING AND SUPPLY CHAIN MANAGEMENT PERFORMANCE...... 1406 Zhang Dawei, Abu Bakar Abdul Hamid, Huam Hon Tat, Rosman Md. Yusoff

PRICING DECISION AND PERFORMANCE ANALYSIS OF CLOSED-LOOP SUPPLY CHAIN WITH THIRD-PARTY REVERSE LOGISTICS...... 1410 Xiao-Fang Zhao, Xiao-Min Zhao

THE IMPACT OF GLOBAL MANAGEMENT FACTORS ON THE CASH FLOWS OF JAPANESE DISCRETE BUSINESS COMPANIES ...... 1414 Fumio Tateishi, Tomoya Mizumoto

THE COMPREHENSIVE EVALUATION OF RAILWAY FREIGHT ENTERPRISES’ PERFORMANCE BASED ON THE BALANCED SCORECARD CARD AND AHP ...... 1418 Yan Guo, Zhaoyu Yu

THE OPTIMIZATION MODEL AND ITS ALGORITHMS FOR MULTIPLE TRANSPORTATION MODES SELECTION FOR SINGLE-TASK IN THE FOURTH PARTY LOGISTICS ...... 1422 Gui-Hua Li, Min Huang

COST COORDINATION MECHANISM OF NEW AND REMANUFACTURED PRODUCTS...... 1426 Xia Liu Dong

THE OPTIMIZATION OF EMPTY SHIPPING CONTAINER REPOSITION BASED ON THE NETWORK SIMPLEX METHOD...... 1430 Chunhui Huang

HYBRID GENETIC ALGORITHM FOR INVENTORY MANAGEMENT BASED ON POSTPONEMENT STRATEGY AND BILEVEL PROGRAMMING MODEL ...... 1434 Bingbing Liu, Zhongping Wan

AN EMPIRICAL STUDY OF SCOPE ECONOMIES IN CHONGQING LOGISTICS ...... 1438 Lipeng Feng

PRODUCT DECISION IN A FLEXIBLE PRODUCTION SYSTEM: PURE STANDARD PRODUCT OR MIXED MASS CUSTOMIZATION...... 1442 Xiao-Feng Shao

FRAMEWORK OF OPERATION MANAGEMENT OF EMERGENCY RESPONSE SUPPLY CHAIN BASED ON FUZZY CLUSTERING...... 1447 Xinhua He

THE INTEGRATED APPLICATION OF IMPROVED METHODS ON THE CHAOS IDENTIFICATION IN MICROCOSMIC SIMULATION TRAFFIC FLOW...... 1451 Yu Lu

THE STUDY OF DEVELOPING MODERN LOGISTICS INDUSTRY CHAIN IN QINHUANGDAO...... 1455 Yuguang Li, Lihua Xiong

NONCOOPERATIVE GAME THEORY BASED CURB PARKING POLICIES STUDY ...... 1459 Chuanzeng Song, Zhenhua Mou

ENHANCING VISIBILITY THROUGH SUPPLY CHAIN MAPPING: SOME CASES FROM THE HAWKE’S BAY REGION OF NEW ZEALAND ...... 1462 Ram N. Roy

STUDY ON E-COMMERCE POST EXPRESS SERVICE IN CHINA ...... 1468 Hong Xiao

MODE OF THE MULTI-OBJECTIVE OPTIMIZATION OF SITS OPERATION NETWORK PLAN BASED ON NSGA-II...... 1472 Xinhua He

LAW OF INTERACTION BETWEEN URBAN SYSTEM AND TRANSPORT NETWORK ...... 1476 Bing Zhu, Jinhua Pei, Zhongwu Zhang

INFORMATION INTEGRATION SOLUTIONS BASED ON J2EE FOR SUPPLY CHAIN ENTERPRISES...... 1479 Haijun Zhang, Bo Zhang, Bingwu Liu

REPUTATION MODEL IN NEWSVENDOR-TYPE SUPPLY CHAIN WITH LONG TERM COOPERATION...... 1483 Jianjun Zhang, Jin Zhao, Sheng Zhao

INVESTIGATION OF AGED ASPHALT FILM TRANSFER DURING HOT IN-PLACE RECYCLING OF ASPHALT PAVEMENT ...... 1488 Tao Ma, Guojian Bian, Hao Yuan

UNCERTAINTY EFFECT OF CONSUMER PREFERENCE ON CONSUMER DECISION ...... 1492 Cui-Hong Hu

RESEARCH ON FORMATION MECHANISM OF INFORMATION RISK IN SUPPLY CHAIN AND ITS CONTROL COUNTERMEASURES ...... 1495 Ling Ma, Yu Wang

STUDY ON THE EVOLUTION PATHS AND DEVELOPMENT MODELS OF BRAND VALUE CHAIN ...... 1499 Jiafeng Xie, Wenxing Shen

THE MOTIVATION AND METHODS OF INFORMATION SHARING IN SUPPLY CHAIN...... 1503 Xiaoli Wang

IDENTIFICATION AND QUANTIZATION OF CORE CAPABILITIES IN THIRD PARTY LOGISTICS BASED ON PRINCIPAL COMPONENT ANALYSIS ...... 1507 Fan Li

STUDY ON DECISION OF SUPPLY CHAIN WITH ASYMMETRIC INFORMATION OF PRODUCTION COST ...... 1511 Ying Wang, Shengyu He

ANALYSIS OF TWO-PERIOD SUPPLY CHAIN GAME BASED ON LONG-TERM STRATEGY ...... 1514 Qiuhong Zhao, Ruijun Huang

RESEARCH OF PORT ENTERPRISES' COOPERATIVE STRATEGY ON EMERGENCIES ...... 1517 Xin Zhou

CRITICAL SUCCESS FACTORS FOR IMPLEMENTING TRACEABILITY SYSTEMS IN CHINESE FOOD ENTERPRISES ...... 1521 Meiyin Miao, Xue Liu, Yanqing Duan, Zetian Fu, Ruimei Wang

AN EVALUATION MODEL RESEARCH OF PORT LOGISTICS FUNCTION BASED ON AHP-FCE ...... 1525 Fangyang Zhu

THE PRINCIPAL OF THE REBATE...... 1529 Hongjian Wen

LOGISTICS NETWORK DESIGN PROBLEM WITH INFORMATION SHARING STRATEGY ...... 1533 Wensheng Wang, Wei Wang

RESEARCH ON THE STATUS OF CHINA’S PROCESSING TRADES – FROM THE PERSPECTIVE OF INTERNATIONAL SUPPLY CHAIN...... 1537 Xinying Liu, Wenwen Liu

ON SUSTAINABLE DEVELOPMENT OF THE MAIN LOGISTICS MARKET IN CHONGQING...... 1541 Yun Zhang

THE DETERMINANTS OF THE OPERATIONAL PERFORMANCE FOR FOOD INGREDIENT SUPPLIERS ...... 1547 C. C. Lee, S. Y. Hsu, T. T. Lin

THE MODE FOR CONSTRUCTING THE COMPETITIVE ADVANTAGE OF MODERN INDUSTRIAL LOGISTIC ENTERPRISES ...... 1551 Qi Zhang

REVIEW ON SUPPLY CHAIN RISK AND ITS MANAGEMENT METHODS...... 1555 Z. D. Yu, H. Y. Li

A DISCRIMINANT ANALYSIS MODEL FOR SUPPLY CHAIN TRANSACTION COST ...... 1559 Jian-Bo Fan, Tao-Yong Su, Ke Zhang

OPTIMAL PROFIT MODEL IN COORDINATING SUPPLY CHAIN WITH STOCHASTIC DEMANDS...... 1564 Jun Tian, Dongling Xu, Jianbo Yang

INTEGRATE VIRTUAL LOGISTICS WITH THE FOURTH PARTY LOGISTICS...... 1568 Deqiang Fu, Wei Zhang

STUDY ON SUPPLIER’S QUALITY SUPPLYING COMPETENCE INDEX IN THE CASE OF MULTI- QUALITY CHARACTERISTICS WITH EXCURSION...... 1571 Kaipeng Li, Shujing Zhang

PRICING DECISION AFTER ONLINE CHANNEL INTRODUCTION...... 1576 Xiaojun Fan

CHANNEL PRICING DECISION BASED ON MANUFACTURER FORWARD INTEGRATION...... 1580 Xiaojun Fan

A STUDY ON THE EFFECTS OF DEMAND UNCERTAINTY BASED ON STACKELBERG GAME IN SUPPLY CHAIN ...... 1584 Z. D. Yu, H. Y. Li

COOPERATION BETWEEN THE MANUFACTURER AND THE RETAILER IN DUAL-CHANNEL BASED ON FREE RIDING BEHAVIOR...... 1587 Ganfu Wang, Changsong Ma

CUSTOMER-ORIENTED SUPPLY CHAIN INTEGRATION IN SMES ...... 1590 Wen Li, Yuanyuan Zuo

ANALYSIS ON THE LOGISTICS OUTSOURCING RISK BASED ON SUPPLY CHAIN CIRCUMSTANCES ...... 1594 Lan Wang, Zheng Ya Zhang

ATTRIBUTE REDUCTION OF MOBILIZATION ALLIANCES PARTNER SELECTION BASED ON INFORMATION ENTROPY...... 1598 Min Hu, Ting Li

APPLICATION FUZZY DEMATEL TO DEVELOP A CAUSE AND EFFECT MODEL OF RISK IN SUPPLY CHAIN...... 1602 Wei-Yu Sun, Woo-Tsong Lin

A FUZZY OBJECTIVE AND SUBJECTIVE DECISION MAKING METHOD BY NON-LINEAR NORMALIZING AND WEIGHTING OPERATIONS...... 1606 Hamed Niakan, Mahdi Zowghi, Amin Bakhshandeh-Fard

THE REGIONAL ROAD TRAFFIC FLOW FORECAST BASED ON COLLECTION AND DISTRIBUTION OF PORT ...... 1610 Guanxiang Zhang, Xiaodan Lin, Wenxue Cai, Huiling Zhong

RETAILER’S SHELF-SPACE AND PRICING DECISIONS UNDER REVENUE SHARING CONTRACTS ...... 1614 Manyun Tan, Hexin Wang

STUDY ON THE LOGISTIC DECISION-MAKING OF THIRD-PARTY LOGISTICS AND ENTERPRISES ...... 1618 Haidong Xu, Yunshi Pan

REPEATING CONTRACT RESEARCH ON NONPERISHABLE PRODUCT WITH RANDOM DEMAND ...... 1622 Xiangming Li, Yunxian Hou

STUDY ON THE LOGISTICS SYSTEM OPTIMIZATION STRATEGY OF STEEL ENTERPRISES BASED ON SUPPLY CHAIN ...... 1626 Cuimin Zhen, Xiaoyi Zhao

SEVERAL THOUGHTS ON GHG EMISSION REDUCTION AND TRAFFIC CONGESTION CONTROL IN URBAN TRANSPORT ...... 1630 Xumei Chen, Yulin Jiang, Zhenyu Li

METHODS TO DETERMINE LOGISTICS DISTRIBUTION CENTER LOCATION ...... 1634 Hong Xiao

INVESTIGATION OF EQUIVALENT AXLE-NUMBER COEFFICIENT FOR ASPHALT PAVEMENT WITH RIGID BASE...... 1637 Chunlei Li, Guojian Bian, Hao Yuan

THE ROLE OF ADVERTISING AND PROMOTION STRATEGY OF MEDIA FIRMS IN TWO-SIDED MARKETS WITH NEGATIVE NETWORK EXTERNALITY...... 1641 Yuan-Yuan Lu

RESEARCH ON TRUST GOVERNANCE OF MARKETING CHANNEL PARTNERSHIP...... 1645 Zhonglun Wu

RURAL LOGISTICS DEMAND FORECASTING BASED ON THE BP NEURAL NETWORK METHOD...... 1649 Yun Zhang, Lingyun Shang

CONSTRUCTION OF A MODERN LOGISTICS SUPPORT SYSTEM BASED ON SUSTAINABLE DEVELOPMENT OF INDUSTRIAL PARK ...... 1654 Yun Zhang, Feng Yu Cheng

A RESEAECHS ON THE EARLY ALARM INDICCATOR SYSTEM FOR THE SMALL ENTERPRISE’S SUPPLY CHAIN ...... 1658 Aimin Hao

OPTIMAL DESIGN OF AGRI-FOOD CHAIN NETWORK: AN IMPROVED PARTICLE SWARM OPTIMIZATION APPROACH ...... 1662 Xia Zhao, Qi Lv

STUDY ON SIZE OF VERTICAL RJVS ...... 1667 Wenting Qin

RESEARCH ON EVALUATING OF SUPPLY CHAIN PARTNERS BASED ON IMPROVED EUCLID NORM IN LEAN LOGISTICS ...... 1671 Jianhua Wang, Qianli Dong

RESEARCH ON PARTNER SELECTION OF REAL ESTATE DEVELOPMENT ENTERPRISE IN CHINA BASED ON SUPPLY CHAIN MANAGEMENT THOUGHTS ...... 1675 Luo, Yanhu Han

THE MONOPOLY AND COMPETITION OF PORT LOGISTICS SERVICE: CIRCLE MODEL...... 1679 Li Nan, Han Yiqun

GREY CORRELATIVE DEGREE ANALYSIS ON LOGISTICS INDUSTRY AND STEEL INDUSTRY IN PROVINCE ...... 1682 Jingmei Yang, Lei Wang, Lixia Dong

AGILE SUPPLY CHAIN MANAGEMENT OVER THE INTERNET OF THINGS ...... 1686 Lou Ping, Quan Liu, Zude Zhou, Huaiqing Wang

GREEN SUPPLY CHAIN MANAGEMENT BASED ON LOW-CARBON ECONOMY ...... 1690 Xu Xu

MULTIMODAL TRANSPORT DISTRIBUTION NETWORK DESIGN WITH TIME WINDOW...... 1694 Liansheng Tang, Jiazhen Huo

STUDY ON THE COMPONENTS OF SUPPLY CHAIN’S DYNAMIC CAPABILITIES...... 1698 Chengcheng Jiang, Congdong Li

STRUCTURING A NEW MODE OF ENTERPRISE OPERATION MANAGEMENT BY SUPPLY CHAIN MANAGEMENT...... 1702 Pengying Xu

THE SYSTEM CONSTRUCTION AND RESEARCH REVIEW OF AGILE MANUFACTURING ...... 1705 Lei Dai, Lian Liu

ANALYZE ON THE FORECASTING DEMAND OF FRONT-LINE WORKER IN LOGISTICS’ INDUSTRY ...... 1709 Zhenzhu Zhang

RESEARCH ON QUANTITATIVE MODEL OF THE BULLWHIP EFFECT BASED ON AR(1) DEMAND ...... 1713 Zhangyi Xu, Fei Wang, Fei Chen, Yun Bai

STUDY ON MANAGEMENT OF ASYMMETRIC INFORMATION IN EQUIPMENT PROCUREMENT ...... 1716 Chun-Zhou Yang, Hua-Yu Liu, Xi-Chen Zhan, Hai-Ping Zheng

FINANCE INTENSIFICATION: FROM FINANCE INTENSIFICATION TO FINANCE SHARED SERVICE ...... 1719 Xueli Wang, Min Wang, Huiting Zhang

ANALYSIS ON INFLUENCE FACTORS OF AGRICULTURAL PRODUCTS LOGISTICS ENTERPRISES DEVELOPMENT BASED ON DEMATEL METHOD ...... 1723 Xuejun Zhu, Jing Li

REGIONAL SPECIALIZATION, TRANSPORTATION AND SPATIAL CHANGE OF CHINA’S WHEAT PROCESSING INDUSTRY ...... 1727 Yonggang Wang

EMPIRICAL STUDY OF LEAN PRODUCTION IN RATIONALIZATION OF EQUIPMENT LAYOUT ...... 1731 Zong-Ze Li, Xiao-Yu Li

THE IMPACTS OF MODERN LOGISTICS ON FOREIGN TRADE...... 1735 Peizhi Wang, Jun Liu

EVOLUTION MECHANISM ON INTEGRATION OF CROPS VARIETY R&D AND COMMERCIALIZATION: A RESEARCH SUMMARY ...... 1739 Xiangyang Zhou, Deyi Zhou

THE STRATEGY ANALYSIS OF LOWERING SUPPLY CHAIN COST ...... 1742 Ziyu Zhan

INDEPENDENT CERTIFICATION AGENCY FOR SUPPLIER SELECTION UNDER INCOMPLETE INFORMATION MARKET ...... 1746 Xin Shen, Qiao Liu

LOW-COST RFID: SECURITY PROBLEMS AND SOLUTIONS ...... 1750 Qinghua Wang, Xiaozhong Xiong, Wenhao Tian, Liang He

THE MANUFACTURER’S TRADE-OFF BETWEEN RAW MATERIAL QUALITY AND TOTAL COST - WITH HOG SUPPLY CHAINS’ FEED QUALITY SELECTION STRATEGY FOR EXAMPLE...... 1754 Kai Hu, Xiao-Qing Gan

INTEGRATED DESIGN OF SERVICE SUPPLY CHAIN IN THE PERSPECTIVE OF PRODUCER SERVICE OUTSOURCING...... 1758 Danxia Song, Yang Xu

AIR MATERIAL SUPPORT OPTIMAL STRATEGY BASED ON SUPPLY CHAIN MANAGEMENT ...... 1762 Xinwei Li, Wenjin Zhang

DYNAMIC INTERNATIONAL EXECUTIVE LOGISTICS TALENT ATTRIBUTES MODEL...... 1766 Xue Tian, Jinke Zheng

FINANCIAL RISK EVALUATION FOR HIGH-TECH ENTERPRISES IN CHINA - BASED ON THE PERSPECTIVE OF GREY SYSTEM THEORY...... 1769 Guangjing Yuan

STUDY ON THE FINANCIAL RISK EVALUATION OF LISTED COMPANIES BASED ON GREY SYSTEM THEORY...... 1774 Na Tian, Qianglei Song

RESEARCH ON SPATIAL DISTRIBUTION OF POTENTIAL FIRE SPOTS AND RISK ACCESSMENT IN URBAN AREAS - CASE STUDY OF GULOU DISTRICT, FUZHOU, CHINA...... 1778 Qingming Zhan, Jun Zhou

NEGATIVE BINOMIAL MODEL WITH AN APPLICATION TO SPECIAL TREATMENT COUNT DATA ...... 1782 Zhongxin Ni, Ting Li

WILL LARGE-SCALE HIGH SPEED RAILWAY CONSTRUCTION PUSH CHINESE RAILWAY INDUSTRY OVER THE EDGE OF SELF DEVELOPMENT CAPABILITY?...... 1786 Hongchang Li, Xujuan Kuang

FINANCIAL DISTRESS PREDICTION MODELS OF LISTED COMPANIES BY USING NON-FINANCIAL DETERMINANTS IN BAYESIAN CRITERION...... 1790 Zhaoyuan Geng, Lan Tan, Xiaoli Gao, Yining Ma, Lufeng Feng, Jiaying Zhu

VALUATION OF UNIVERSAL POLICIES WITH A SMOOTHING SCHEME: THE CHINESE CASE ...... 1795 Hua Zhou

FINANCIAL RISK MANAGEMENT IN INFRASTRUCTURE ENERGY PROJECTS ...... 1801 Hamzeh Zarei, Alireza Taghipour, Leila Nouchian

A COMPREHENSIVE EVALUATION OF CITY EMERGENCY MANAGEMENT CAPACITY BASED ON ANALYTIC HIERARCHY PROCESS AND FUZZY MATHEMATICS METHOD...... 1808 Yinghua Song, Jinhua Han

SAFETY EVALUATION AND CONTROL ON UNDERGROUND PIPELINE INFLUENCED BY METRO CONSTRUCTION ...... 1812 Kai Wang, Chengping Zhang, Mengshu Wang

SOCIAL SECURITY FUND PORTFOLIO RISK MEASUREMENT BASED ON DYNAMIC DIAGONAL BEKK-MGARCH...... 1817 Chaojie Li, Hongli Jiang

LUNDBERG’S INEQUALITY OF ERLANG(2) PERTURBED RISK MODEL IN MARKOVIAN ENVIRONMENT ...... 1821 Cong Gu, Shenghong Li

OPTIMIZE INTERNATIONAL PORTFOLIO VIA STOCHASTIC PROGRAMMING ...... 1825 Libo Yin, Liyan Han

INTERNAL CONTROL EVALUATION UNDER RISK-BASED AUDIT ...... 1831 Fenghua Wang, Jinke Li

AN EMPIRICAL ANALYSIS ON FORECASTING STOCK PRICE BY MAXIMUM LYAPUNOV EXPONENT AND FRACTAL DIMENSION ...... 1834 Hanchao Yang

SAFETY ASSESSMENT ON RAILWAY CROSSINGS BASED ON EXTENSION AHP AND SET PAIRS ANALYSIS...... 1837 Hongde Wang, Tiejun Cui

EMPIRICAL ANALYSIS ON THE DETERMINANTS OF THE RMB EXCHANGE MARKET PRESSURES ...... 1841 Zhiying Ji

RISK EVALUATION OF PUBLIC-PRIVATE PARTNERSHIP PROJECTS OF URBAN RAIL TRANSIT BASED ON FUZZY COMPREHENSIVE EVALUATION METHOD ...... 1845 Tong-Yin Han, Wei Han, Ying-Hua Shan

THE PRINCIPAL-AGENT MODELS ABOUT RISK SEEKING PLAYERS...... 1849 Dongdong Hua

RESEARCH ON ACCIDENT EARLY WARNING MODEL BASED ON ENTROPY WEIGHT AND EXTENSION THEORY ...... 1853 Kai Wang, Aitao Zhou, Gao Han

A STUDY ON THE GROWTH ABILITY OF THE AGRICULTURAL PRODUCTS PROCESSING ENTERPRISES BASED ON FUZZY COMPREHENSIVE EVALUATION...... 1857 Cuixia Li

BANK-ENTERPRISE PROJECT RISK EVALUATION MODEL BASED ON RISK OVERLAY...... 1861 Zhandong Xu, Guotai Chi

RESEARCH ON YIELD RISK ANALYSIS AND MANAGEMENT CONTROL OF POWER ENTERPRISES ...... 1865 Yimin Liu, Dongxiao Niu, Jinpeng Liu, Haiyang Hou, Xin Li

STUDY ON FACTORS AFFECTING BUILDING COSTS OF NAVY SHIPS...... 1868 Cen-Cheng Kang, Ru-Xiang Wei, Jun-Gang Du

EVALUATION METHOD OF SOFTWARE DEVELOPMENT RISK BASED ON GREY DECISION-MAKING THEORY...... 1872 Deng Hong, Qiu Xiaohong

AN EMPIRICAL STUDY OF INFLUENCING FACTORS OF COOPERATION MODE SELECTION FOR ERP PROJECT IMPLEMENTATION...... 1876 Zong-Qian Zhu, Yong-Hui Zhang, Xiao-Dou Liang, Xiao-Lin Wang

INTERNATIONAL EXPERIENCE FOR SME CREDIT RISKS IDENTIFICATION BASED ON MONITORING-CASHFLOW METHOD ...... 1883 Dan Xiao

PREDICTION AND MANAGEMENT RESEARCH OF HI-TECH ENTERPRISES’ MARKETING RISKS - AN EMPIRICAL ANALYSIS OF 35 HI-TECH ENTERPRISES OF COMMUNICATION AND RELEVANCE EQUIPMENT MANUFACTURING INDUSTRY ...... 1887 Mei-Ying Yang, Fengjin Han

USING HIDDEN MARKOV SWITCHING-MIXED NORMAL DISTRIBUTION MODEL TO STUDY THE DISTRIBUTION OF CHINESE STOCK INDEX RETURNS ...... 1891 Hui Qu, Honghai Yu

THE APPLICATION OF ANALYTIC NETWORK PROCESS (ANP)BASED ON WBS-RBS IN PROJECT RISK ANALYSIS...... 1895 Hui An, Mei Mao

MINIMUM CROSS-ENTROPY TRANSFORM OF RISK ANALYSIS ...... 1899 Xue Feng, Jie Lv

RESEARCH ON EMERGENCY DISPOSAL MODE OF METRO FIRE...... 1903 Lu Hua

ASSESSMENT RESEARCH OF CREDIT RISK IN COMMERCIAL BANK BASED ON FUZZY-VAR ...... 1906 Baosen Wang, Zhiwei Cao, Lifang Wang

USE POSTPONEMENT STRATEGY TO CONTROL ORDERING MODIFICATION RISK FOR COLLABORATIVE PRODUCTION SCHEDULING IN SUPPLY CHAIN ...... 1910 Jin Liu, Fang Li

RISK ANALYSIS OF ATHLETE TRANSFER IN PROFESSIONAL SPORT : A CASE STUDY...... 1914 Li Wang, Yaqin Yang

ON MORAL HAZARD MANAGEMENT IN SOCIAL MEDICAL INSURANCE ...... 1917 Wei Zhang, Yi Zhang

TO STRENGTHEN THE ROLE OF SOCIAL SECURITY IN EMERGENCY MANAGEMENT...... 1921 Yunhua Xiang, Qian Zhang, Liwei Zhang

STUDY ON THE RISK PREVENTION OF THE OVERSEAS MERGERS AND ACQUISITIONS OF SCIENTIFIC AND TECHNOLOGICAL ENTERPRISES ...... 1927 Feng Hu

RESEARCH ON ENTERPRISE INTEGRATED RISK MANAGEMENT AND EARLY-WARNING SYSTEM ...... 1931 Yanna Zhao, Min Zhang, Yuqiang Sun

ON THE FAILURE OF MONTE CARLO SIMULATION AND “CATASTROPHE INSURANCE” ...... 1935 Yongchen Zou

THE RESEARCH OF FOOD SAFETY RAPID RESPONSE MECHANISM FOR PROVINCE ...... 1941 Xiangwei Wang, Qianfeng Zhao

THE STUDY OF THE INTEGRATED RISK MEASUREMENT OF INSURANCE ENTERPRISES BY COPULA MODEL ...... 1945 Ling Tian, Zhengwen Wang, Zhichao Wang

RESEARCH ON MEASURES OF THE DISASTER PREVENTION AND RESCUE IN SUPER-LONG RAILWAY TUNNELS ...... 1949 Nian Zhang, Zhong-Sheng Tan

PREDICTION OF MINE CASUALTIES LOSS BASED ON GM (1, 1) MODEL ...... 1953 Ling Zhao, Mingkang Tang

AN INITIAL ANALYSIS ON THE PREVENTION, CONTROL AND MEASURES OF THE FINANCIAL RISKS IN ENTERPRISES...... 1956 Hui Liu, Guihua Nie

EMPIRICAL ANALYSIS ON INTEREST-RATE RISK TO CHINESE LIFE INSURERS AND SCENARIO TESTING ...... 1959 Fan Teng, Qingwei Zhang

RISK EVALUATION OF PPP PROJECT BASED ON MATTERELEMENT ANALYSIS ...... 1962 Juanfang Li, Xing Liu

NEW PROGRESS OF MEDICAL EQUIPMENT QUALITY MANAGEMENT IN CHINA’S HOSPITAL ...... 1966 Hao Wu, Yong Yan

A THERMAL CAD TOOL FOR TECHNICAL RISK MANAGEMENT IN POWER PROJECTS...... 1970 Xiao Fu, M. Jin

AGRICULTURAL RISK DIVERSIFICATION AND LOSS COMPENSATION...... 1973 Min Xu

RESEARCH ON RISK MANGEMENT OF BLEACHING POWDER CONCENTRATE PRODUCTION...... 1977 Hui Cui, Zhisheng Xu, Wenhua Song

RESEARCH ON CONNOTATION AND IMPLICATION OF ORGANIZATIONAL RESILIENCE - A COMPARISON PERSPECTIVE ...... 1981 Dongxia Luo, Kan Shi

INTERNAL CONTROL OF THE REFLECTION ON QILU BANK FRAUD...... 1985 Junping Liu

RISK-CONSTRAINED OPTIMAL BIDDING STRATEGY IN PAY-AS-BID ELECTRICITY MARKETS ...... 1989 Yahya Abbasi, Nooshin Bigdeli, Karim Afshar

RESEARCH FOR CRISIS MANAGEMENT PLAN AND SERVICE TYPES OF LIBRARY CONSORTIUM ...... 1993 Du Chunguang

GOVERNMENT LEADERS’ MEDIA COMMUNICATION AND PUBLIC IMAGE BUILDING IN EMERGENCY...... 1997 Zhang Shao Yuan, Yin Hai Rong, Guan Jun Jie

RESEARCH ON CREDIT RISKS PREVENTION-CONTROL SYSTEM OF GROUP-AFFILIATED ENTERPRISE...... 2002 Li-Jing Zhang, Lu-Jia Zhu, Shuang Liu

RESEARCH ON THE ROLE OF INSTITUTIONAL INVESTORS IN RISK MANAGEMENT OF LISTED CHINESE COMPANIES...... 2006 Lu Qian

RESEARCH ON THE STAFF RELATIONSHIP RISKS IN THE MERGER AND ACQUISITION PROCESS OF STATE-OWNED ENTERPRISES ...... 2010 Qiang Liu, Yue Lu

THE STRATEGIC DEVELOPMENT RESEARCH OF CHINESE FIRE INDUSTRY ...... 2014 Qi-Yun Guo, Chun-Hua Li, Yi-Xue Xia, Xi-Lin Dong

RESEARCH ON EMERGENCY CAPABILITY MANAGEMENT MODEL OF INDUSTRIAL ENTERPRISES IN CHINA ...... 2017 Liping Shi, Zewen Du

A STUDY OF THE WORKING MECHANISM OF THE WORKPLACE EMERGENCY CAPABILITY IMMUNE SYSTEM BASED ON BIO-INSPIRED THEORY...... 2021 Liping Shi, Jun Wu

DISCRIMINANCE OF THE POSSIBILITY OF DEBRIS-FLOW BLOCKED THE MAIN RIVER BY GREY CORRELATION DEGREE: A CASE STRUDY ON THE UPPER REACHES OF THE MIN RIVER ...... 2025 Jinshan Zhang, Xingju Shen

COMPREHENSIVE EVALUATION FOR INDUSTRY ECONOMIC POWER OF MINING CITIES BASED ON NONLINEAR MATHEMATICAL MODEL...... 2029 Ya-Cui Gao

STUDY OF POWER ENTERPRISE EFFICIENCY BASED ON SIMULATION AND DATA ENVELOPMENT ANALYSIS...... 2033 Luan Zhi, Charlene Xie, Jingxia Xu, Xiaodan Qiu

FORCED CAVING TECHNIQUE FOR GAS DISASTER PREVENTION IN COAL MINE ...... 2037 Hui Wang, Bai-Sheng Nie, Xiang-Chun Li, Zhen Liu, Qin-Qin Zhang

INTEGRATION AND OPTIMIZATION ANALYSIS OF ECOLOGICAL INDUSTRY CHAIN OF MINING INDUSTRY ...... 2041 Xudong Xi, Jianan Chu

AN EMPIRICAL STUDY ON CONSUMER TRUST IN B2C ECOMMERCE IN CHINA ...... 2045 Yujie Bao, Yan Li, Xin Meng, Yuchang Liu, Weiming Wang

GM (1, 1) GREY FORECASTING AND ANALYSIS ON ENERGY PRODUCTION AND SUPPLY IN SHANDONG PROVINCE...... 2049 Shi-Jian Wu, Xuan-Jun Wu, Xin-Min Liu

EXPLORING INTERNET-BASED CRISIS COMMUNICATION MANAGEMENT IN THE PUBLIC SECTOR: A SYSTEM DYNAMICS APPROACH...... 2053 Jian-Xin Dong, Jun Yu, Gui-Wu Chen

SWOT ANALYSIS OF POPULARIZATION OF STRAW DENSIFICATION BRIQUETTE FUEL (SDBF) IN RURAL CHINA...... 2056 Jun-Hong Liu, Ru Yang, Xue-Hui Zheng

CONTRIBUTION OF ICE STORAGE SYSTEM TO ELECTRICITY SECTOR:CARBON DIOXIDE EMISSIONS REDUCTION ...... 2060 Ying Fan, Weiding Long

STUDY ON THE STRATEGY RESEARCH OF THE URBAN LOW-CARBON DEVELOPMENT IN THE POST-DISASTER RECONSTRUCTION - CASE STUDY OF GUANGYUAN...... 2064 Hongyong Liu, Pingping Chen

SOME SUGGESTION ON GASOLINE CONSERVATION MANAGEMENT POLICY - AN EMPIRICAL ANALYSIS USING COINTEGRATION AND ERROR-CORRECT MODEL TECHNIQUES...... 2068 Xiaowei Wang, Wang Ke, Zou Ji, Dongyu Wang

EVOLUTION OF CHINA’S ENERGY CONSUMPTION STRUCTURE BASED ON ENTROPY...... 2072 Zhen-Hua Zhang, Yu-Juan Chen, Li-Ya Dai

THE DEVELOPMENT STRATEGIES OF ENERGY SERVICE COMPANIES IN CHINA BASED ON THE INDUSTRY LIFE CYCLE...... 2076 Xiaoping Tian

ENERGY DEMAND PREDICTION OF CHINA BASED ON THE THEORY OF CO-INTEGRATION AND ERROR CORRECTION MODEL...... 2080 Chuanping Zhang, Xueping Yan, Ruirui Zhao, Lin Yue

ANALYSIS OF CHINA'S OIL SELF-SUFFICIENCY ...... 2084 Chuanping Zhang, Ruirui Zhao, Xueping Yan, Lin Yue

ANALYSIS ON THE INFLUENCE FACTORS OF THE REGIONAL ENERGY COOPERATION ...... 2089 Hui-Yue Zhao, Ying Shen

CARBON IMPACT OF SUPPLYING ENERGY TO AIR CURTAINS VIA HOT WATER. AN ASSESSMENT OF OPTIONS TO REFIT SERVICES IN EXISTING BUILDINGS ...... 2093 Tomas Gil, Juan Castejon, Miguel A. Galvez, Virginia Gomez

APPLICATION OF AHP IN THE SELECTION OF OUR COUNTRY WIND FARM’S LOCATION ...... 2097 Chao Ke, Fuling Dang, Yong Jia

TIME SERIES ANALYSIS OF ENERGY CONSUMPITON FOR TIANJIN CITY...... 2101 Wang Yuansheng, Chunli Chu

MULTINATIONAL COMPANY TALENT LOCALIZATION STRATEGY TRANSFORMATION AND ENLIGHTENMENT...... 2105 Changming Liu

DISCUSSING ON URANIUM RESOURCES DEVELOPMENT COUNTERMEASURES UNDER THE DEVELOPMENT OF NUCLEAR POWER GENERATION IN CHINA ...... 2109 Baoqun Hu, Yun Wang

APPLICATION APPROACH OF ENERGY MANAGEMENT CONTRACT IN HEBEI ...... 2112 Qiang Yu, Jianfei Wang, Jiarui Yu

RESARCH ON IMPACT MECHANISM OF REFINED SAFETY MANAGEMENT IN COAL ENTERPRISES FROM KNOWLEDGE INTERNALIZATION ON ORGANIZATIONAL LEVEL...... 2117 Dingke Lei, Rui Guo, Liang Yan, Zi Zheng

ANALYSIS OF ENERGY-SAVING SERVICE OPERATING MODEL FOR BUILDING RESOURCE-SAVING SOCIETY ...... 2121 Ying Meng, Kun Zhang

SWOT ANALYSIS OF INDUSTRY DEVELOPMENT STRATEGY IN YINGKOU ...... 2125 Tian-Kun Fang, Min Tang, Li Cheng, Cheng Zhao

ENERGY MANAGEMENT IN THE PERSPECTIVE OF GLOBAL ENVIRONMENTAL CRISIS: AN EVIDENCE FROM INDIA...... 2130 S. Ghosh, P. P. Sengupta

ON THE PRESENT SITUATION AND DEVELOPING COUNTERMEASURES OF TRACK-AND-FIELD TEACHING IN HIGH COLLEGES...... 2135 Qiang Guo, Jie-Fu Yang, Hai-Bo Shi

THE ANALYSIS ON THE RELATIONSHIP BETWEEN THE EQUITY INCENTIVE AND THE ACCOUNTING INFORMATION QUALITY ...... 2138 Na Gong

THE RESEARCH OF THE NONLINEAR RELATIONSHIP BETWEEN INSTITUTIONAL OWNERSHIP AND CAPITAL STRUCTURE ...... 2142 Zheng Ai Hua, Yao Yuan, Zhang Na

BOARD CHARACTERISTICS AND ACCOUNTING INFORMATION QUALITY...... 2146 Qin Li, Wenyao Li

RESEARCH ON THE REFORM MODE OF TAX AND FEE POLICIES FOR OIL AND GAS RESOURCES IN CHINA...... 2150 Yalin Lei, Na Cui, Wei Fang

AN EMPIRICAL STUDY ON THE CORRELATION OF AUDIT MARKET CONCENTRATION AND AUDIT QUALITY - A NEW DISCOVERY BASED ON CHINESE SECURITIES MARKET...... 2155 Xiaoxia Qiao, Huawei Luo, Peng Song

INVENTORY RISK MANAGEMENT OF CHINA’S MANUFACTURING ENTERPRISES: A STUDY BASED ON A SINGLE-PERIOD VAR RISK MEASUREMENT MODEL...... 2159 Zhaoyuan Geng, Weizhong Hu, Chao Liang, Lingbo Zhou, Wenfei Wu, Minjie Wang

MEASUREMENT OF CHINESE ENTERPRISES’ SOCIAL INSURANCE FINANCIAL BURDEN ...... 2165 Yang Bo

RESEARCH INTO VALUATION MODEL OF UNITIZED WITH-PROFIT CONTRACT WITH SURRENDER OPTION ...... 2169 Haitao Zheng, Qiyao Luo, Zhongfeng Qin, Ruoen Ren

A NOVEL COMBINATION FORECASTING MODEL FOR GDP...... 2173 Jiao Wang, Li-Li Wei

EMPIRICAL STUDY ON THE INFLUENCE OF THE RISING HOUSING PRICE ON RESIDENT CONSUMPTION...... 2177 Dong-Mei Yuan, Jian-Jiang Liu, Qing Yang

THE EVALUATION ON FINANCIAL RISKS OF LISTED COMPANIES - BASED ON THE EMPIRICAL EVIDENCE FROM CHINESE STOCK MARKET ...... 2181 Naiping Zhu, Li Zhu

EARLY WARNING OF THE FINANCIAL RISK BASED ON COMBINATION EVALUATION...... 2185 Jinfa Shi, Hejun Jiao

A STUDY ON THE SYNERGISTIC EFFECT OF COMMERCIAL BANK BUSINESS INNOVATIONS ...... 2189 Guangjing Yuan, Kebao Wu

BIDDING STRATEGY IN TAKEOVER...... 2193 Jiang Ping

BOARD INDEPENDENCE AND ACCOUNTING CONSERVATISM: EVIDENCE BASED ON LISTED COMPANIES IN CHINA...... 2197 Wei Lin, Xiaoqing Fan, Xiaopin Cheng

COMPARATIVE STUDIES ON FINANCIAL COMPETITIVENESS IN FERTILIZER MANUFACTURING LISTED COMPANIES OF CHINA...... 2202 Zeting Liu, Liping Lin

AN INVESTIGATION OF THE RELATIONSHIP AMONG TUNNELING, ASYMMETRIC INFORMATION AND DISCOUNT OF PRIVATE PLACEMENT: EVIDENCE FROM CHINA ...... 2205 Si-Yong Guo

ANALYSIS OF THE DEVELOPMENT OF RURAL MICROCREDIT FROM THE RURAL CREDIT COOPERATIVES - TAKING HUBEI PROVINCE YI CHANG CITY AS EXAMPLE ...... 2209 Lishuang Chen

STOCHASTIC VOLATILITY, TAKEOVER THREATS AND DEFENSIVE PAYOUT STRATEGY ...... 2213 Songhua Hu

STUDY ON CHINA REAL ESTATE PRICE BUBBLE: WILL IT BURST SOON? ...... 2218 Xiaohui Gao

PRINCIPAL FACTORS OF FINANCING STRUCTURE: A CASE STUDY ON THE FACTORS’ SELECTION, CONTRIBUTION AND SEQUENCE ...... 2222 Changqing Liu, Haili Yuan

STUDY ON THE COLLUSIVE CORRUPTION IN SUPERVISION AND EXAMINATION OF BANK CREDIT...... 2228 Xu-Guang Nan, Meng-Chun Kao

INSURANCE INTERMEDIARY AND COST X-EFFICIENCY OF CHINA’S INSURANCE FIRMS...... 2232 Chen Zhong, Sun

RESEARCH ON THE REAL-TIME CONTROL OF ENTERPRISE CASH FLOW UNDER THE ERP ENVIRONMENT ...... 2236 Juan Sun

ANALYSIS OF OPERATING COST EFFICIENCY OF SEWAGE TREATMENT PLANTS ...... 2239 Nai-Yi Ma

RESEARCH ON THE PREDICTING MODELS OF INSURANCE PREMIUM DURING THE 12TH FIVE- YEAR IN CHINA’S INSURANCE ...... 2243 Changli Zhao, Zhulin Zhang, Ke Gong

RESEARCH ON QUADRATIC HEDGING FOR STOCHASTIC PAYMENT STYLED CLAIMS...... 2247 Qing-Xian Xiao, Jian-Hua Guo

RESEARCH ON PERSONAL INCOME TAX SYSTEM REFORM FROM THE PERSPECTIVES OF EQUITY AND EFFICIENCY IN CHINA...... 2251 Yushi Jin, Xiuyan Jia

THE SPECIFIC APPLICATION ON IMPORTANCE LEVEL ANALYSIS IN THE RISK-BASED AUDIT...... 2255 Xiuyan Jia

CORPORATE GOVERNANCE AND AGENCY CONFLICTS: GOME’S CONTROL CONTEST ...... 2259 Wei Zhu, Lin Wen

DESIGNS OF COMPANY'S CASH FLOW INDICATORS & CASE ANALYSIS...... 2262 Yi Luo

A MODEL OF MANAGERIAL OVERCONFIDENCE, MORAL HAZARD AND CORPORATE INVESTMENTS...... 2266 Bei Ye

EFFECTS OF BEHAVIORAL PARAMETERS ON VOLATILITY OF ASSET PRICES IN CHINA...... 2270 Lili Ma, Ruize Xiong

IS THE SMALL AND MEDIUM-SIZED ENTERPRISES’ CREDIT DEFAULT BEHAVIOR AFFECTED BY THEIR OWNERS’ CREDIT FEATURES?...... 2274 Rubing Yang, Xin Zhou, Wanting Wang

THE MECHANISM FINANCIAL INNOVATION PROMOTES CHINA’S CAPITAL MARKET...... 2278 Renxiang Wang, Teng Tong

DOES CORPORATE SOCIAL RESPONSIBILITY AS A GOVERNANCE MECHANISM IN CHINA? ...... 2282 Yi Bing Na, Han Qing Nan

AN EXTENSION OF DIVIDEND CATERING THEORY ...... 2285 Zhe Yang

STOCK PRICE SYNCHRONICITY AND LIMITED ARBITRAGE...... 2289 Bingbing Wang, Xinping Xia, Hao Xiao

INVESTOR SENTIMENT AND STOCK MARKET RESPONSE TO EARNINGS ANNOUNCEMENT...... 2293 Jiang Yumei

AN EMPIRICAL STUDY ON THE RATIONALITY OF GEM IPOS PRICING BASED ON SFA, EVIDENCE FROM CHINA...... 2297 Jinliang Li, Xinghui Lei, Qian Wang

ANALYSIS OF THE DEVELOPMENT FEATURE AND COMPETITIVENESS IN INDUSTRIAL CLUSTER ...... 2301 Ci-Sheng Wu, Rui Cheng

AN EMPIRICAL ANALYSIS ON RMB EQUILIBRIUM EXCHANGE RATE AND INDUSTRIAL STRUCTURE...... 2307 Li Shen, Liping Xu

BUSINESS VALUATION IN CHINA’S TRANSITIONAL PERIOD...... 2312 Wei Jiang

RESEARCH ON ENTERPRISES’ FINANCIAL PERFORMANCE FROM THE PERSPECTIVE OF CAPITAL OPERATION - TAKING TEXTILE AND GARMENT ENTERPRISE FOR INSTANCE ...... 2316 Junxun Li, Wenfei Xia

TRADE RECEIVABLES ACTION OF FINANCIAL DISTRESSED COMPANIES - EVIDENCE FROM CHINA’S LISTED COMPANIES...... 2320 Shufen Guo

RESEARCH ON THE CREDIT GUARANTEE OF SMES ...... 2324 Hui-Yue Zhao, Kai Li, Xiao-Li Guo

GENDER DIFFERENCES IS IMPORTANT IN THE CHINA MUTUAL FUND INDUSTRY?...... 2327 Ziqiang Zhao, Jingdong Zhao, Xuelin Wang, Honghu Ge

OWNERSHIP CONCENTRATION DEGREE AND CORPORATE PERFORMANCE - FROM THE EMPIRICAL EVIDENCE OF CHINESE LISTED COMPANIES ...... 2331 Wang Zhen Yi, Su Li, Ding Bingjie

THE EMPIRICAL RESEARCH OF CONTRARIAN AND MOMENTUM STRATEGIES IN CHINESE STOCK MARKET (1993-2010)...... 2335 Yueming Pan, Shuwen Chen

THE COMPOSITION AND ADVANTAGES OF FINANCIAL CONSULTATION MODE BASED ON XBRL AND NETWORK ENVIRONMENT...... 2340 Dalian Pang, Gefu Liang

INTERORGANIZATIONAL COST MANAGEMENT IN SUPPLY CHAIN BASED ON OPEN BOOK ACCOUNTING ...... 2344 Xu Chen

STUDY ON THE INNOVATION OF SYSTEM OF FINANCIAL MANAGEMENT OF THE PUBLIC SECTORS...... 2348 Qiaoyi Wang, Liwei Shang

EMPIRICAL ANALYSIS OF RURAL FINANCE AND RURAL ECONOMY IN HEILONGJIANG PROVINCE ...... 2351 Yan Zhang

THE EVALUATION AND CONSTRUCTION OF ENTERPRISE FINANCIAL MANAGEMENT TARGET BASED ON THE SCIENTIFIC OUTLOOK ON DEVELOPMENT ...... 2355 Yun Zhang

RESEARCH ON RELATIONS BETWEEN FAIR VALUE AND STOCK VALUE...... 2360 Zhi-Liang Wang, Yu-Jie Wang

STUDY ON THE RELATION BETWEEN THE BOARD CHARACTERISTICS AND FINANCIAL FRAUD OF CHINESE LISTED COMPANIES...... 2364 Huizhen Xu, Lei Jiang

RESEARCH IN REFORM EFFICIENCY OF RURAL CREDIT COOPERATIVES BASED ON THE DUAL- GOAL...... 2368 Shuming Ren, Hong Diao, Hongjing Wang, Min Gao

RESEARCH ON THE PERFORMANCE OF FOREIGN CAPITAL MERGER&ACQUISITION OF CHINESE LISTED COMPANIES BASED ON EVA...... 2372 Zhenlian Xie, Jianling Jiao, Huimin Liu

GAME RESEARCH ON "OFFICIAL POSITION , PRESTIGE AND EFFECT " OF CFO...... 2377 Jianglong Wu, Xueyi Zhu, Guoliang Huang

AN EMPIRICAL RESEARCH ON THE MONEY-SUPPLY EFFECT OF INFLATION EXPECTATION WHEN MANAGING INFLATION EXPECTATION IN CHINA - BASED ON CAGAN MODEL AND LUCAS MICROECONOMIC RATIONAL EXPECTATION EQUATION ...... 2381 Xiaodong Li, Yicheng Ji

AN EMPIRICAL STUDY ON THE MERGER AND ACQUISITION PERFORMANCE OF CHINESE PRIVATE LISTED COMPANIES...... 2385 Hua Zhang, Jin Sun, Yunmin Guan, Yinde Zhao

EMPIRICAL STUDY ON EQUITY GOVERNANCE, EXPROPRIATION AND CORPORATE PERFORMANCE...... 2390 Xianghong Du, Jing Wang

TRANSMISSION EFFECT BETWEEN PRC INTERNATIONAL TRADE CREDIT AND ITS MONETARY POLICY...... 2394 Weiwei Wang

RESEARCH ON FOREIGN EXCHANGE RISK MANAGEMENT OF CHINA’S ENTERPRISES ...... 2398 Bing Guan, Jing Xia

INTERACTIVE FINANCIAL REPORTING MODE STUDY BASED ON XBRL ...... 2402 Cheng Fuliang

CORRELATION RESEARCH BASED ON COINTEGRATION BETWEEN CHINA IN-MARKET SOCIAL SECURITY FUNDS AND DEVELOPMENT OF CHINA STOCK MARKET ...... 2406 Qingmin Yin, Xiaoxue Song

STUDY ON SOFT INFORMATION AND RELATIONSHIP BANKING...... 2410 Shen Tao, He Guoxuan

FINANCIAL MANAGEMENT IN NETWORK ECONOMY ...... 2414 Hongbo Xu, Huaigong Zhong

MONETARY TRANSMISSION EFFECT IN COUNTY ECONOMY: AN EVIDENCE IN HUBEI PROVINCE ...... 2418 Qiong Li

THE RESEARCH ON PERSONAL FINANCIAL PROBLEMS IN THE PERIOD OF INFLATION ...... 2422 Xiuyan Jia

DOES MANAGEMENT TURNOVER IMPROVE THE PERFORMANCE OF THE DISTRESSED FIRMS? ...... 2426 Tao Zhu, Dehui Li

THE ANALYSIS OF LISTED COMPANY'S CORPORATE GOVERNANCE TO THE ENTERPRISE FINANCIAL ABILITY ...... 2430 Weilin, Likun-Wei, Shihua

VALUATION UNIT-LINKED LIFE INSURANCE WITH CONTINUOUS-INSTALLMENT PREMIUM...... 2434 Qi Wang, Zhijun Xu, Huodi Chen

DISCLOSURE OF ACCOUNTING INFORMATION OF CORPORATE SOCIAL RESPONSIBILITY BASED ON STAKEHOLDER THEORY...... 2438 Shulan Dong

RESEARCH ON CORPORATE GOVERNANCE AND CONSTRAINT MECHANISM OF OVER- INVESTMENT BEHAVIOR BY LISTED COMPANIES ...... 2442 Bi Qian, Luo Hong

AN EMPIRICAL STUDY ON THE RELATIONSHIP BETWEEN STOCK MARKET RETURNS AND MACROECONOMIC VARIABLES: THE EVIDENCE FROM CHINA...... 2446 Lei Zhang, Jiang Yue

INTERNAL CONTROL INFORMATION QUALITY FRAMEWORK: BASED ON THE INVESTORS’ INFORMATION DEMAND ...... 2450 Deng Deqiang

AN ASSET ALLOCATION MODEL WITH SOCIAL INSURANCE...... 2454 Jin Zhou, Lan-Jun Lao

BANK-BASED VERSUS MARKET-BASED FINANCIAL SYSTEMS: EFFECT ON FINANCIAL MARKETS...... 2458 Xiao Xiao

STUDY ON BUSINESS PERFORMANCE CORRELATION OF SPORTING GOODS MANUFACTURING ENTERPRISE BASED ON SEM ...... 2462 Jianfeng Zhu

MANAGEMENT STRENGTH MEASURE OF RURAL CREDIT COOPERATIVES IN HEBEI AREA WHICH IS IN THE ECONOMIC CIRCLE RINGING CAPITAL ...... 2466 Lixia Dong, Zizhou Li

CORPORATE GOVERNANCE, UNCERTAINTY AND THE VALUE OF CASH HOLDINGS - BASED ON PRELIMINARY EVIDENCE OF CHINESE LISTED COMPANIES ...... 2470 Jianping Zhang

EDUCATION AND TEACHING OF ACCOUNTANCY ETHICS IN UNIVERSITIES ...... 2474 Xuwen Han

APPLICATION STUDY OF SAAS ON-LINE E-FINANCE UNDER INTERNET ...... 2477 Yu-Xiang Pan, Pei Gao

FDI AND EMPLOYMENT BY INDUSTRY IN CHINA ...... 2481 Liyan Liu

ANALYSIS ON PROBLEMS OF SERVICE FDI IN CHINA...... 2485 Shuli Wang, Zongbiao Hu

THE NEW MEASUREMENT OF CHINESE URBAN RESIDENTS PRECAUTIONARY MOTIVE AND IT’S INTERPRETATION...... 2489 Xixi Ye, Wenwen Jin

STUDIES ON CHINA’S FOREIGN RESERVES - ITS ADEQUACY AND INVESTMENT STRATEGY SUGGESTIONS ...... 2492 Teng Yuan, Guohong Wang

FORECAST OF SUBSIDY FOR PURCHASING AGRICULTURAL MACHINERY BASED ON LIFE CYCLE THEORY IN CHINA...... 2496 Huang Huang, Zhutian Yun, Ling You, Jiantao Wu

EMPIRICAL STUDY ON IMPACT OF FDI ON LIAONING EQUIPMENT MANUFACTURING INDUSTRIAL CLUSTERS ...... 2500 Yan Li, Xiaofang Tan

FDI AND ECONOMIC DEVELOPMENT IN CHINA:1978-2008 ...... 2504 Liyan Liu

MARKET INTEGRATION IN RESOURCE-SAVING AND ENVIRONMENT-FRIENDLY SOCIETY - USING CHANG-ZHU-TAN URBAN AGGLOMERATION AS A CASE STUDY...... 2508 Zhangxin Yin, Jianling Ai

RESERCH ON DYNAMIC MANAGEMENT OF SAFETY COST FOR WATER PROJECT CONSTRUCTION ...... 2511 Yang Fan, Zhenzhong Shen, Xudong Yang, Yuejian Wu

DYNAMIC ASSET ALLOCATION BASED ON COPULA AND CVAR...... 2515 Hui He, Ping Li

INTERESTS ANALYSIS OF IPO FOR CHINA'S LISTED SMALL AND MEDIUM COMPANIES...... 2519 Yanyang Zhu, Lei Zhang

THE TIMING OF MERGER AND THE DECISION OF INFORMATION SEARCH BASED SYNERGISTIC VALUE UNDER DOUBLE UNCERTAINTIES ...... 2523 Chen Hao, Hu Weixiu

APPLIED RESEARCH OF REAL OPTION ON THE PROJECT VALUATION ...... 2527 Dou Yudan, Yuan Yongbo,

RESEARCH ON OWNERSHIP STRUCTURE AND EARNINGS MANAGEMENT---BASED ON INVESTOR RELATIONS...... 2531 Yan Hu, Ya Liu

DEVELOP VENTURE CAPITAL AND PROMOTE TECHNICAL INNOVATION OF UNIVERSITY SCIENCE PARK...... 2535 Guihua Wei,

STATISTICAL ANALYSES OF CREDIT INVESTMENT IN TRANSMISSION MECHANISM FOR COMMERCIAL BANK OF CHINA ...... 2539 Qizhong Deng

THE AVAILABILITY OF THE CREDIT FINANCE: THE INFLUENCE OF THE ENTREPRENEURS DIFFERENT CHARACTERS AND THE MARKETIZATION DEGREE BASED ON THE NON STATE- CONTROLLED SMES VERIFYING...... 2542 Zhengying Luo, Xiangyang Wu

MAXIMUM OR MINIMUM OPTION PRICING MODEL IN FRACTIONAL JUMP-DIFFUSION ENVIRONMENT ...... 2548 Hong Xue, Kaiyuan Huang

STUDY ON ALLOCATION EFFICIENCY OF PHYSICAL CAPITAL OF CHINESE PAPERMAKING AND PAPER PRODUCTS INDUSTRY - AN EMPIRICAL ANALYSIS ON PANEL DATA ...... 2552 Zhong-Hua Yin, Wei-Ming Song, Ming-Hua Tian, Bao-Dong Cheng

RESEARCH ON FINANCING RISK AND ITS CONTROL IN BOT PROJECTS...... 2556 Zhuobin Wei, Shouke Chen

THE DECISION-MAKING THEORY OF FOREIGN DIRECT INVESTMENT BASED ON REAL OPTIONS ...... 2561 Yongfeng Cao

STUDY ON FINANCING SYSTEM OF LOW-RENT HOUSING IN CHINA...... 2565 Cong Ding, Yingzong Liu

THE RESEARCH ON RELATIONSHIP OF LOCAL FISCAL EXPENDITURE FOR S&T AND ECONOMIC GROWTH - BASED ON COINTEGRATION AND VAR MODEL ANALYSIS...... 2569 Guangqing Yang, Hong Zheng

OPTIMAL PORTFOLIO AND EQUITY PREMIUM PUZZLE...... 2573 Xianhua Dai, Hong Li

SMES’ CRUCIAL CRUXES: A PERSPECTIVE FROM THE IPO FAILURES OF GEM ...... 2576 Li Zhou, Xia Tang

EMPIRICAL ANALYSIS ON CSI 300 INDEX FUTURES HEDGING ...... 2580 Xiaoyan Zhang, Chen Fan

THE ROLE OF XINYONG IN THE EXTERNAL FINANCING PERFORMANCE...... 2585 Lan Wang

RESEARCH ON THE GOVERNANCE ROLE OF INSTITUTIONAL INVESTORS IN LISTED COMPANIES BASED ON PANEL DATA ANALYSIS ...... 2589 Qian Lu

ACCOUNTING INFORMATION, STOCK PRICES AND CAPITAL MARKET EFFICIENCY - FROM THE AUTOMOBILE INDUSTRY OF CHINESE LISTED COMPANIES EMPIRICAL DATA...... 2593 Liang Zhang, Han Zhong, Yongzhong Xiong, Chunrong Li

ALGORITHM OPTIMIZATION OF THE PROJECT INTERNAL RATE OF RETURN BASED ON THE DICHOTOMY AND COMPUTER TECHNOLOGY ...... 2597 Huigang Yu, Hao Yu

THE EMPIRICAL ANALYSIS ON THE FUNCTION OF AVOIDING RISKS FOR STOCK INDEX FUTURES MARKET IN CHINA ...... 2600 Qiwen Zhang, Bingkun Xing

RESEARCH ON INTELLECTUAL PROPERTY FINANCING OF SMALL AND MEDIUM-SIZED ENTERPRISES ...... 2604 Chencen, Yinwei

THE RESEARCH OF THE IPO UNDERPRICING IN CHINA GROWTH ENTERPRISE MARKET ...... 2608 Baosen Wang, Youzhi Zeng, Can Su

EMPIRICAL STUDY ON IPO UNDERPRICING OF GEM LISTED COMPANIES IN CHINA ...... 2612 Huayang Yin, Yan Liu

RESEARCH ON INCENTIVE MECHANISM BASED ON INTERTEMPORAL CHOICE THEORY ...... 2616 Yang Lu, Xintian Zhuang

ON BRITISH CULTURE INDUSTRY INVESTMENT AND FINANCING PATTERNS...... 2620 Bin Zhang, Xiaoyan Du

NEW CHANGES AND EFFECTS OF KOREAN INVESTMENT IN CHINA ...... 2624 Qinhua Pan, Xifeng Zhang

STUDY ON THE FINANCIAL PREDICAMENT OF SMALL AND MEDIUM-SIZED HIGH-TECH ENTERPRISES ...... 2628 Ling Jiang, Yuqiang Cao

COUNTERMEASURES ON PFI FINANCING MODE IN URBAN INFRASTRUCTURES ...... 2631 Yunpeng Hu

ESTABLISHMENT OF NEGATIVE CORPORATE INCOME TAX TO ENHANCE SMES` INDEPENDENT INNOVATION...... 2635 Yinghui Xiang, Quanzhi Liu

REVIEW ON THE TECHNICAL EFFICIENCY OF HIGH-TECH INDUSTRY...... 2637 Lu-Cheng Huang, Xue-Mei Zhang

ACCOUNTING PROBLEMS OF SAFETY INVESTMENT OF ENTERPRISE IN CHINA...... 2641 Jian Shen, Hangzhou Li

FUZZY EVALUATION OF HEILONGJIANG COAL ENTERPRISE FINANCING EFFICIENCY...... 2645 Xiaoying Peng

STUDY ON IMPACTS OF FDI ON COMPETITIVENESS OF CHINA’S FOOD INDUSTRIES...... 2649 Wenli Yang, Xiaozhong Li

THE NEGATIVE IMPACT OF EQUITY ISSUE ON CHINA MARKET...... 2653 Bo Liao, Xiaofeng Zhang

INVESTMENT AND FINANCING MECHANISM OF PUBLIC ...... 2657 Yongsheng Wang, Wei Zhou, Yulin Jiang, Haozhi Zhang

STUDY ON THE OPTIMAL INVESTMENT TIMING OF VISITOR ATTRACTIONS UNDER THE UNCERTAINTY OF TOURISM DEMAND ...... 2661 Chunfan Guo

PENSION FUND FINANCE AND MANAGEMENT IN CHINA: A LITERATURE REVIEW...... 2665 Dehao Liu, Xialan Pang

IMPACTS OF PUBLIC LISTED COMPANY ANTI-TAKEOVERS FROM LEGAL PERSPECTIVE ...... 2668 Huiyun Gao, Ying Huang

AHP-ENTROPY WEIGHT METHOD IN INVESTMENT AND FINANCING DECISION-MAKING OF PROJECT - STUDY ON ECOLOGICAL RESTORATION PROJECT IN TAIHU LAKE...... 2672 Wenwen Pan, Fengping Wu

REVIEW ON THE RELATIONSHIP BETWEEN TRANSFORMING OF SCIENTIFIC AND TECHNICAL ACHIEVEMENTS AND CONTRIBUTION OF SCIENCE AND TECHNOLOGY ADVANCE ...... 2676 Hong Miao, Xue-Mei Wang

THE ANALYSIS ON THE FEASIBILITY AND OUTLOOK OF MONETARY INTEGRATION IN EAST ...... 2680 Yan Wu

SYMBOLIC ANALYSIS OF SHANGHAI STOCK MARKET RETURNS...... 2684 Mei Xu, Chao Huang

RESEARCH ON THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE STRUCTURE AND DIVERSIFICATION STRATEGY ...... 2688 Hai-Xu Song, Fu-Sheng Wang

STUDY ON THE INFLUENCE OF OVERSEAS MODERATE INVESTMENT ON ECONOMIC GROWTH OF CHINA...... 2692 Nan Xu, Shunru Tao

THE EMPIRICAL ANALYSIS OF PRICE DISCOVERY FUNCTION IN STEEL FUTURES ...... 2695 Hong Liu, Caiping Niu

FINANCIAL SYSTEM REFORM, EARNINGS PERSISTENCE AND DEBT MATURITY ...... 2699 Xiuli Zhu, Lianjun Li

EMPIRICAL ANALYSES ON FACTORS INFLUENCING FRENCH DIRECT INVESTMENT IN CHINA ...... 2703 Minghui Jiang, Yan Liu, Tianqi Yuan

PRICE RECOVERY AFTER SOARED AND SLUMP ...... 2707 Kuangmin Liu, Hongliang Zhu, Yunqing Shi

ON THE IMPLEMENTATION OF MERRY P.E. IN THE CURRICULUM REFORM...... 2711 Yu-Mei Tang, Qiang Guo, Hai-Bo Shi

THE STUDY OF THE INFLUENCE OF BRAND ON THE LOYALTY CARD TARGETED PROMOTION ...... 2714 Yu Su, Chunni Zhao

IMPLEMENTING GREEN PUBLISHING AND PRINTING PROCESS WITH WORKFLOW MANAGEMENT SYSTEM...... 2723 Liang Wang, Lixiang Su

CAR COST FORECASTING BY SUPPORT VECTOR REGRESSION WITH TABU SEARCH ALGORITHM ...... 2727 Yi Li, Guanzhong Liu

COMPARATIVE ANALYSIS ON THE COMPETITIVENESS OF SERVICE TRADE IN CHINA AND JAPAN AND ITS ENLIGHTENMENTS FOR CHINA ...... 2730 Wen Jiang

MODERN LOGISTICS OF PORT: CONCEPT INTERPRETATION, EFFICIENCY MEASUREMENT AND APPRAISAL AS WELL AS ENHANCEMENT COUNTERMEASURES...... 2734 Changjiang Wang

SIMULATION AND ANALYSIS OF ENTERPRISES COMPETITIVE INTERACTION...... 2738 Hai-Zhou Fan

INTELLIGENT MANAGEMENT MODEL RESERCH IN ENTERPRISE CIMS...... 2742 Liu, Hong Yun Men

THE RESEARCH ON POST-MERGER BRAND STRATEGIES OF CHINESE LOCAL BRANDS' CROSS- BORDER M&A - FROM WEAKER BRANDS PERSPECTIVE ...... 2745 Rui Guo, Lan Tao

RESEARCH ON OUTSOURCING DECISION MODEL AND MODES OF TELEVISION MEDIA ASSET MANAGEMENT...... 2749 Wei Yan, Shuo Xie, Zhengli Liang

THE REASONABLE STRATEGIC RESERVES OF CHINA’S MUCH-LACKING MINERAL RESOURCE COPPER...... 2754 Zhitan Yu, Ningjuan Wu, Zhihua Yao

THEORETICAL STUDY ON THE RELATIONSHIP BETWEEN TECHNOLOGY STANDARDIZATION AND CHINA ECONOMY GROWTH ...... 2759 Yang Zhengdong

BUSINESS ADVERTISING STRATEGY IN CO-MARKETING ...... 2763 Anping Li, Di Yang

RESEARCH ON THE MEASUREMENT OF IT-BUSINESS ALIGNMENT...... 2766 Xiaohua Zhou, Shuqin Cai

ANALYSE ON EXPORT COMPETITIVENESS INFLUENCE FACTORS IN THE BACKGROUND OF ECONOMIC CRISIS - A CASE STUDY OF ZHEJIANG PROVINCE...... 2770 Peiqiang Yang

THE RESEARCH OF DEVELOPMENT MODELS BASED ON CULTURE CREATIVE TOURISM INDUSTRY: EXAMPLE AS FUJIAN TULOU...... 2774 Zhen-Na Jiang

ANALYSIS OF THE RELATIONSHIP BETWEEN PAY GAP OF MANAGEMENT PERSONNEL AND CORPORATION MANANGEMENT STRUCTURE ...... 2777 Shuqiang Cheng

COMPONENT-ORIENTED SAAS INTEGRATION FRAMEWORK RESEARCH BASED ON OFBIZ...... 2781 Longwen Zhao, Jinyu Liu

RESEARCH ON LEADERSHIP AND MOTIVATION IMPACT ON SAS’S INDIVIDUAL AND ORGANIZATIONAL PERFORMANCE ...... 2784 Wei Li

RESEARCH ON CHINESE BEER MARKET BASED ON QUANTITATIVE ANALYSIS...... 2789 Ying Sun, Haoqing Chen, Na Wu

STUDY ON THE COLLABORATIVE TACTICS OF INFORMATIONIZATION PLANNING AND ENTERPRISE STRATEGY ...... 2793 Yan-Ping Chen, Hong-Yan Yin, Lu-Pei Jiang

AGENT-BASED MODELING APPROACH TO TEAM CREATIVITY EVOLUTION PATTERNS ANALYSIS BASED ON HETEROGENEITY AND NETWORK STRUCTURE...... 2797 Do Young Choi, Young Wook Seo, Kun Chang Lee

THE PROBLEMS AND COUNTERMEASURES IN THE DEVELOPMENT OF THE WELL-KNOWN BRAND ENTERPRISES IN CHINA ...... 2801 Xinsheng Wang, Jinli Zhang, Haixing Zhao

THE OFFICE AUTOMATION SYSTEM RESEARCH BASED ON THE PRODUCT ENGINEERING DEPARTMENT OF AN INSTITUTE ...... 2805 Jun Qiao, Yang Li

RESEARCH ON IDSS BY MATLAB INTEGRATION: THEORY AND METHOD ...... 2809 Hui Ying Gao

EMPIRICAL ANALYSIS ON US DOLLAR CIRCUMFLUENCE...... 2813 Yunyan Wu

A COMPETITIVENESS ANALYSIS ON CHINESE CONSTRUCTION COMPANIES IN THE GLOBAL MARKET USING DIAMOND MODEL...... 2817 Zhenyu Zhao, Yongqing Wang, Jian Zuo

RESEARCH OF DATA ACQUISITION AND DATA MINING FOR BROADCASTING AND TELEVISION SYSTEMS...... 2821 Fulian Yin, Jianping Chai

RESEARCH AND IMPLEMENT OF REDUNDANCY NETWORK ENCRYPTION MACHINE...... 2825 Zhilou Yu, Ji Hua, Guokai Qiao

STUDY ON STRATEGIC MANAGEMENT OF UNIVERSITIES BASED ON COMPETITIVE INTELLIGENCE...... 2829 Haiying Li, Na Wang

AN ANALYSIS ON SPREAD AND INVESTMENT EFFECT OF TOURISM INDUSTRY IN HENAN PROVINCE...... 2833 Mingfu Li

THE STUDY ON CROSS-BORDER M&A OF CHINESE COMPANIES BASED ON SEEKING CREATIVE ASSETS ...... 2837 Xiaojing Chen

THE STUDY ON 7PS MARKETING STRATEGY OF OPEN-END FUND ...... 2841 Zhang Yanbing

STUDY ON TELECOM OPERATORS’ COMPETITIVENESS UNDER THE NETWORK CONVERGENCE...... 2845 Jianqiu Zeng, Chuntao Zhang

COMPARING STUDY OF ROUTE PLANNING ALGORITHMS BASED ON HIERARCHICAL STRATEGY...... 2850 Wenxue Cai, Yanwu Zheng, Yongqiang Shi, Na Zhao, Meng Zhang

AN ANALYSIS OF THE CULTURAL DIFFERENCE EFFECTS ON SINO-U.S. BUSINESS AND THEIR COUNTERMEASURES...... 2854 Ke Gong, Zhiwen Zhang

HIGH-TECH VIRTUAL INDUSTRIAL CLUSTER RESOURCE SHARING PLATFORM BASED ON GRID TECHNOLOGY ...... 2858 Xiaoli Jiang, Changyuan Gao

A STUDY ON THE CONNOTATION OF BRAND CULTURE AND THE UPDATED ADVANTAGES OF DEVELOPING BRAND CULTURE ...... 2862 Jinsong Yan

HOW THE SNOWBALL IMPLEMENTATION STRATEGY INFLUENCES ON THE INDIVIDUAL LEVEL ERP ASSIMILATION: BASED ON COGNITIVE LOAD THEORY ...... 2866 Jingying Han, Yuqiang Feng, Luning Liu

THE EVOLUTION OF STRATEGIC EMERGING INDUSTRY: THE EARLIER STAGE AND THE SHAKE- OUT PHENOMENON...... 2871 Xiao-Mei Luo, Lu-Cheng Huang

THE OPERATING MECHANISM AND SUPPORTING PLATFORM FOR CI OF SME STRATEGIC ALLIANCE ...... 2875 Mei Guo, Xinping Song, Cuijuan Li

RESEARCH ON THE PROBLEMS AND COUNTERMEASURES OF THE SOCIALIZATION REFORM OF COLLEGE LOGISTICS ...... 2879 Xin Zhu

DESIGN OF EQUIPMENT HEALTH MANAGEMENT INFORMATION SYSTEM...... 2883 Xue-Yan Zhang, Hong-Min Yu, Tong-Na Mu

RESEARCH ON ACCOUNTING INFORMATION DISTORTION AND GOVERNANCE...... 2887 Yichao Liu

CASE STUDY OF ANALYZING THE BRAND STRATEGY IMPLEMENTATION OF YU TONG BUS CO., LTD...... 2890 Wenliang Wang, Shuhua Huang

SYSTEMS AND POLICIES FOR UNDERTAKING THE INTERNATIONAL EXPANSION OF PRODUCER SERVICES ...... 2895 Feifeng Ma

APPROACHES TO BUILD BRAND PERSONALITY FOR CHINESE CORPORATIONS...... 2900 Xiaocui Li, Lei Zhang

THE ANALYSIS OF MANAGEMENT PERSONNEL WORKING PRESSURE RELIEF STRATEGY BASED ON EAP SYSTEM...... 2903 Guang Xu, Chen Guang Zhao, Yan Zhang, Xin Li

FAILURE OF STATE-OWNED ENTERPRISES IN BENIN...... 2907 Fabrice Boko, Yuan Jian Qin

RESEARCH ON THE KEY FACTORS OF TOURISM SUDDEN ACCIDENT DIFFUSION...... 2911 Yinggui Qiu, Yanhui Wu

APPLYING EXCEL VBA TO IMPLEMENT COMPARISON AMONG PHYSICAL EXPERIMENT DATA...... 2915 Hai-Bo Shi

THE APPLICATION OF PRINCIPAL COMPONENT REGRESSION MODELS IN AIR QUALITY ANALYSIS BASED ON SUPERMAP GIS ...... 2918 Ma Mintao, Sun Lei, Zhu Ruijuan

ESTIMATE OF ECO-ENVIRONMENT CARRYING CAPACITY OF GUANGZHOU ...... 2922 Yizhong Zhu, Shilu Yan

INTERMITTENT HEAT EMISSION STUDY OF THE TEMPERATURE ENVIRONMENT OF AIR SOURCE HEAT PUMP USING AIR IN UNDERGROUND TUNNEL ...... 2927 Yi Li, Maocheng Tian, Yongan Li

RESEARCH ON FOOD PROPER-PACKAGING VIA FUZZY COMPREHENSIVE EVALUATION ...... 2931 Shuang Ma, Xing-San Qian

VERIFICATION OF ENVIRONMENTAL KUZNETS CURVE BETWEEN AG-NSP AND RURAL NETINCOME - EVIDENCE FROM ZHEJIANG PROVINCE OF CHINA ...... 2935 Shuang-Ying Wang

RESEARCH ON GUANGZHOU CITIZENS’ PERCEPTION AND SATISFACTION DEGREE OF “URBAN GREENWAY” ...... 2939 Mingzhu Liang, Zhihong Liu, Hui Wang

HOW TO BETTER PROTECT BIODIVERSITY IN LAND MANAGEMENT...... 2943 Dingxuan Zhang, Meichen Fu, Miaomiao Xie, Jianjun Zhang, Yikun Cao

RELATIONSHIP BETWEEN ECONOMIC DEVELOPMENT AND ENVIRONMENTAL POLLUTION OF RESOURCE-BASED CITIES IN CHINA ...... 2947 Hui-Juan Li, Ru-Yin Long, Hui-Juan Li

SPOT NDVI CHANGE AND ITS CORRELATION WITH ECONOMIC FACTORS IN CHINA-RUSSIAN BORDER AREA OF HEILONGJIANG RIVER ...... 2951 Fan Xia

ECO-ECONOMIC SYSTEM EVALUATION AND SUSTAINABLE MANAGEMENT IN GANSU BASED ON EMERGY ANALYSIS...... 2955 Jing Wang, Xingpeng Chen, Bing Xue, Zilong Zhang, Hongyi Qin, Xiaojia Guo, Wenting Jiao

THE STUDY ON ECOLOGICAL ENVIRONMENTS SAFETY IN CHONGQING ONE HOUR ECONOMIC CIRCLE REGION ...... 2960 Wei Zhao

ASSESSMENT OF ECO-ENVIRONMENT IN BASED ON URBANIZATION DEVELOPMENT ...... 2965 Xuehui Ren, Lifang Cui

RESEARCH ON DYNAMIC MECHANISM OF URBAN COMMUNITY ECONOMIC DEVELOPMENT ...... 2969 J. L. Zhang

URBAN ENVIRONMENTAL MANAGEMENT’S OBJECTIVE CHOICE BASED ON MULTI-ATTRIBUTE DECISION METHOD: ECONOMIC DEVELOPMENT OR ENVIRONMENTAL PROTECTION...... 2973 Xu Zhi Wei

RESEARCH ON COMPREHENSIVE EVALUATION INDEX SYSTEM OF INVESTMENT VALUE OF CITY ...... 2978 H. F. Bao, J. Ying, J. Song, X. G. Weng

STUDY ON DEGREE OF TOURISM INDUSTRIAL CLUSTER IN CITY...... 2982 Bo Shu, Yanrui Rong

ON THE LOCATION OF FINANCIAL SERVICES ORGANIZATIONS IN SHANGHAI CITY...... 2986 Yue-Gang Chen, Yan Wu

EVALUATION ON THE PERFORMACE OF URBAN DOMESTIC SEWAGE TREATMENT PLANTS IN CHINA...... 2997 Dongmei Han, Guojun Song

SPECIFICATION OF HOUSING BUBBLES BASED ON TIME-VARING PRESENT VALUE MODEL: A CASE OF CHINA ...... 3001 Lei Feng, Xueqin Tan

RESEARCH OF THE REGENERATION MECHANISM OF URBAN RESIDENCE BASED ON FIELD THEORY...... 3005 Yue Li, Xiaoming Wang, Kui Zhang

STUDY ON TECHNOLOGY INNOVATION MECHANISM OF CIRCULAR ECONOMY OF SCALE IN CHONGQING ...... 3009 Shun-Qiang Sun

IS LOW-CARBON TOGETHER WITH POLLUTION REDUCTION? - CALCULATION OF CO2 EMISSIONS FROM MUNICIPAL WASTEWATER TREATMENT PLANTS ...... 3013 Kunyu Niu, Xuan Zhu

ANALYSIS OF THE RELATIONSHIP BETWEEN CHINA’S LOG IMPORTS AND DISASTER OF FOREST PESTS ...... 3019 Wenxing Shen, Limin Niu

HOW TO PROTECT CHINA’S ENVIRONMENT WHILE KEEPING COAL IN THE GAME ...... 3023 Jinke Li, Fenghua Wang

A MODEL-CENTERED PLANNING METHODOLOGY FOR POINT POLLUTION SOURCES CONTROL AROUND THE RIVER BANK ...... 3027 Xiaogang Tian, Xizhen Ren, Meiting Ju, Chaofeng Shao, Zili Fang

SIMULATING STUDY ON CONTROLLING POLICY MECHANISM ABOUT RIVER ‘S POLLUTION INDUCED BY WATER TRANSPORTATION ...... 3032 Yuan Qun

CARBON TAX POLICY AND TECHNOLOGICAL INNOVATION FOR LOW-CARBON EMISSION ...... 3036 Lina Wang

ENERGY CONSERVATION & EMISSION REDUCTION OF COAL MINING AND VALUE-ADDED TAX PREFERENCES...... 3040 Yan-Yan Gao, Guo-Liang Huang

ECONOMIC EFFECTS OF CARBON-TARIFF BARRIER...... 3043 Mei Zhang, Lin Zhang

INVESTIGATION AND REFLECTION OF THE DEVELOPMENT OF GREEN ADVERTISING IN CHINESE AUTOMOBILE INDUSTRY...... 3047 Xin Dai, Kim-Shyan Fam, Jianghua Mao, Juan Huang

IMPACT OF LOW CARBON AGRICULTURE ON THE EMPLOYMENT OF SURPLUS LABOR IN RURAL CHINA...... 3050 Jin-Ying Zhang

THE SATISFACTION EVALUATION OF NEW-COUNTRYSIDE’S GREEN COMMUNITY BASED ON SEM...... 3053 Xukuo Gao, Xinxu Cui

MODULAR BIOCHAR TORREFACTION SYSTEM FOR RURAL TAIWAN ...... 3057 Shi Ching Wu, Fenghsiu Lin, Jhe Yu Yang

INFLUENCE OF ENVIRONMENTAL REGULATIONS ON FDI IN JIANGSU ...... 3061 Hongbing You, Xiaoxia Chu

LANDSCAPE PATTERN CHANGE IN COAL MINING SUBSIDENCE AREA OF SHANDONG PROVINCE, CHINA...... 3066 Tongguang Shi, Shanzhong Qi, Mingliang Zhang

WATER QUALITY PREDICTION OF CHANGJIANG OF JINGDEZHEN THROUGH PARTICLE SWARM OPTIMIZATION ALGORITHM ...... 3069 Xing Xu, Na Hu, Bingxiang Liu

LONG-TERM EFFECT OF THINNING AND CREATING GAPS ON TREE REGENERATION AND UNDERSTORY VEGETATION IN LARCH PLANTATION...... 3073 Z. B. Yang, H. X. Jin, X. M. Zhu, G. Wang

STUDY ON IMPACT FROM LAND USE / COVER CHANGE ON ECO-ECONOMIC HARMONY ...... 3078 Qihui Gan, Xiaoyuan Chen

THE IMPACT OF CHINA-EU TRADE ON CLIMATE CHANGE ...... 3082 Laike Yang, Yunfeng Yan, Priewe Jan

STUDY ON THEORY AND PRACTICE OF TRANSBOUNDARY WATER RESOURCES MANAGEMENT - A CASE STUDY OF THE GREAT LAKES WATERSHED ...... 3086 Hong Wu, Shuzhong Gu, Dongmei Guo, Gang Chen

MEASURING THE GREEN INFORMATIZATION ...... 3089 Ying Liu, Xiongjian Liang

EXPLANATION OF THE OBSTACLES TO NINGBO-ZHOUSHAN PORT INTEGRATION AND ITS COUNTERMEASURE RESEARCH...... 3092 Changjiang Wang, Huachun Liang

URBAN RISK MANAGEMENT BASED ON URBAN CLIMATE ANALYSIS - TAKE DALIAN AS A CASE ...... 3096 Xuehui Ren, Ying Li

INVESTMENT RISK MANAGEMENT OF ENTERPRISE ...... 3100 Xiaobin Qiu, Wenxing Wu

THE CORRELATION STUDIES OF ECONOMIC DEVELOPMENT AND ENVIRONMENT QUALITY IN NORTHWESTERN AREAS...... 3103 Xiangyu Wang, Lifang Wang, Qiqi Yue

SIMULATION OF THE SELF-ADAPTING PROCESS OF URBAN LAND-USE STRUCTURE BASED ON LAND VALUE INDICATION - A THEORETICAL DEMONSTRATION...... 3107 Lina Huang, Bin Zheng, Liyuan Huang

GROUNDWATER MANAGEMENT IN SHANGHAI, CHINA: HISTORY, PROBLEMS AND RECOMMENDATIONS ...... 3111 Dongyu Wang, Yong Zhang, Huifeng Zhu, Dongmei Han, Xiaomei Wang, Ning Xiang

EXTENDED PRODUCER RESPONSIBILITY AND POLICIES SELECTION: AN ANALYSIS BASED ON PRODUCT LIFE CYCLE...... 3115 Gaungsheng Sun, Qingxin Lan

THE ENVIRONMENT EFFECT EMBODIED IN EXPORT AND IMPORT OF CHINA’S INDUSTRY: AN ANALYSIS BASED ON THE INDUSTRIAL DATA ...... 3121 Kai Wang, Siyan Xie

AN EXAMINATION ON ENVIRONMENTAL-ECONOMIC RELATIONS IN CHINA WITH NONLINEAR SPECIFICATIONS ...... 3127 Tao Song, Tingguo Zheng

ON THE REGIONAL ECONOMIC GROWTH PATTERN TRANSFORMATION IN THE CONTEXT OF ECOLOGICAL CIVILIZATION OF CHINA ...... 3132 Falong Fang, Jiang Zhou

CULTURAL DIVERSITY AND ENVIRONMENTAL PROTECTION OF NATIONAL PARKS IN PERSPECTIVE OF INTERNATIONAL LAW ...... 3136 Jun Yu

A GAME ANALYSIS OF CHINA’S ENVIRONMENT PROTECTION ...... 3140 Qinghua Shi

GREEN DESIGN AND HUMANIZED DESIGN IN HIGH SPEED TRAIN’S INDUSTRIAL DESIGN MANAGEMENT...... 3144 Zhiyong Wang

GAME ANALYSIS OF PUBLIC PARTICIPATION IN ENVIRONMENTAL PROTECTION ...... 3147 Hongzhi Wang, Yan Wang

OPTION OF THE HOUSING CONSTRUCTION MODEL BASED ON THE MULTI-OBJECTIVE DECISION- MAKING METHOD...... 3151 Wei Chen, Guohui Zhang

ON THE APPEAL TO THE PUBLIC FROM SUSTAINABLE DEVELOPMENT ...... 3155 Mengcan Liu

TO ESTABLISH THE GOVERNMENT-CIVILIAN COOPERATIVE ECOLOGICAL COMPENSATION MECHANISM ...... 3159 Zhulan Fang, Yan Li

REMOVAL OF NATURAL ORGANIC MATTER BY INTEGRATED VERTICAL-FLOW CONSTRUCTED WETLAND...... 3163 Xueyan Lv, Xiaohong Ruan

RESEARCH ON CARBON DIOXIDE EMISSIONS PERFORMANCE OF THE CHINESE INDUSTRY SECTOR...... 3167 Cheng-Bo Zhao

INNOVATION IN GREEN TECHNOLOGY RESEARCH OF FOREST PRODUCTS TRADE IN THE CONTEXT OF ECOLOGICAL CIVILIZATION...... 3171 Zhiwei She, Qun Wang

EVALUATION ON THE SUSTAINABLE DEVELOPMENT LEVEL OF THE MARINE FISHERY IN SHANDONG PROVINCE...... 3175 Lijuan Guan, Ming Zhao

SYSTEMATIC METHODOLOGY FOR COPING WITH THE INFORMATION ASYMMETRY OF ECO- INDUSTRIAL PARKS PLANNING AND CONSTRUCTION ...... 3178 Qian Li, Xiao-Gang Tian, Mei-Ting Ju, Chao-Feng Shao

ENVIRONMENTAL PROTECTION AND ENERGY SAVINGS IN HVAC SYSTEMS FROM THE HIGROTHERMAL AND AIR QUALITY STANDPOINTS...... 3183 Juan Castejon, Tomas Gil, Miguel A. Galvez, Virginia Gomez

AN EMPIRICAL STUDY ON THE CORRELATION BETWEEN ENVIRONMENTAL PROTECTION AND SPILLOVER EFFECTS OF FOREIGN DIRECT INVESTMENT ...... 3187 Chunying Zhou

GOVERNMENT AND PRODUCER’S GAME ANALYSIS AND SYSTEM DESIGN BASED ON EPR...... 3191 Yunhong Zheng, Kai Li

DISCUSSING ON POLLUTION SOURCES, STATUS AND CONTROL COUNTERMEASURES OF URANIUM MINE IN CHINA ...... 3195 Baoqun Hu, Jing Zhang

THE RESEARCH ON THE POYANG LAKE ECO-COMPENSATION MECHANISM BASED ON THE BEYOND PROPERTY RIGHT STIMULATION ...... 3198 Jiuhong Wu, Qing Liu, Yun Li

EMPIRICAL STUDY OF COAL INDUSTRY CIRCULAR ECONOMY PARK...... 3202 Hualing Song, Yi Zhang, Chuanpeng Wang, Chunlei Li

SYSTEM PLANNING & STUDYING ON GREENLAND BASED ON LOW-CARBON CONCEPT...... 3206 Yan Zhou, Jun Li

PUBLIC PARTICIPATION IN THE CONSULTATIVE SYSTEM FOR RIVER MANAGEMENT ...... 3209 Xiaobin Qiu, Xiaohong Chen

ISSUES ON THE TRANSFER OF MULTINATIONAL POLLUTION THAT CHINA IS CONFRONTED WITH IN CONDITIONS OF FDI ...... 3212 Lu Tan

THE STRATEGIC CONCEPTION OF CONSTRUCTING A MODERN NETWORK & GARDEN CITY IN JIAXING ...... 3215 Xijun Yu, Xiaohong Liu

ELECTRIC VEHICLE: THE HOPE OF THE GREEN FUTURE ...... 3220 Zhong-Jie Shen, Yuan-Biao Zhang, Yi-Quan Yao, Bo-Wen Liu

THE STUDY OF LANDSCAPE VISUAL IMPACT ASSESSMENT IN MOUNTAIN TOURISM AREA ...... 3224 Yishu Qiu, Jun Gao, Qilin Zhan

MARKETING MODEL BASED ON LIFESTYLE: A CASE STUDY ...... 3228 Qiaolian Cheng, Shuangshuang Cui, Wenbin Hong

EMPIRICAL RESEARCH ON INFLUENCING FACTORS OF COMPETITIVENESS OF CHINA’S UNDERTAKING INFORMATION TECHNOLOGY OUTSOURCING...... 3232 Yuan Li, Huayu Li, Cuilin Wang

PROPERTY MANAGER AWARENESS OF SERVICE INNOVATION, DECISION-MAKING FACTORS AND PERSONAL TRAITS - EMPIRICAL ANALYSIS BASED ON PROPERTY MANAGERS’ 214 QUESTIONNAIRES...... 3236 Lei Huang, Yinghui Li

THE EMPIRICAL ANALYSIS ON SHANGHAI SERVICE INDUSTRY FOREIGN DIRECT INVESTMENT’S EFFECT ON INDUSTRIAL STRUCTURE ...... 3240 Li-Ping Zhu, Jian-Wei Huang

THE CRITICAL SERVICE QUALITY OF MUSEUM INTERPRETATION-A COMPARATIVE STUDY OF TOURISTS FROM MAINLAND CHINA AND TAIWAN...... 3244 Nien-Te Kuo, Kuo-Chien Chang, Chia-Hui Lai, Yi-Sung Cheng

ON THE EFFECT OF BRAND ATTITUDE ON BRAND PURCHASING ...... 3250 Dan Yu, Keyi Wang

STUDY PROGRESS OF PRODUCER SERVICES ...... 3254 Xinya Gao, Jie Li, Ye Zhengquan

ARE SATISFIED CUSTOMERS ALWAYS LOYAL? - A META-ANALYTIC REVIEW AND ASSESSMENT OF MODERATORS OF CUSTOMER SATISFACTION-LOYALTY RELATIONSHIP...... 3258 Qiuying Zheng, Lin Mu, Tang Yao, Xiucheng Fan

LOCAL RESIDENTS' ATTITUDES AND ECOTOURISM DEVELOPMENT: A CASE STUDY OF ZHANGJIAJIE NATIONAL FOREST PARK ...... 3262 Jingbo Li, Yongde Zhong, Fen Luo

A STUDY ON APPLICATION OF INFORMATION TECHNOLOGY ON TOURISM DEVELOPMENT ...... 3266 N. Ray, A. Banerjee, S. Ghosh, D. K. Das

EVOLVEMENT OF LIFE CYCLE OF ARTIFICIAL ECOLOGICAL RECREATION SITE AND ANALYSIS ON ITS COUNTERMEASURE - A CASE STUDY OF CHENGDU ...... 3273 Xingju Shen

AN EMPIRICAL STUDY ON THE RELATIONSHIP OF REAL EXCHANGE RATE OF RMB AND CHINESE INBOUND TOURISM FROM AMERICA...... 3277 Genneng Zhang, Tingting Pu, Pei Zhang

THE IMPLEMENTATION ISSUES OF SERVICE COPRODUCTION IN PUBLIC SERVICE ...... 3281 Kun Yang

COMPARISON OF SERVICE INDUSTRY PRODUCTIVITY OF MAJOR CITIES IN HEBEI PROVINCE...... 3285 Wenbo Sun, Jing Peng, Hui Xiao

RESEARCH ON TRANSACTIVE MEMORY SYSTEM, KNOWLEDGE REUSE AND TEAM EFFICACY IN PROFESSIONAL SERVICE TEAMS...... 3289 Yong Liu, Rui Zhong

THE SIMULATION RESEARCH ON THE EVOLVING TRADE NETWORK OF THE CLUSTER OF THE INFORMATION INDUSTRY IN XI’AN ...... 3293 Ping Hu, Bingqing Wang, Zhihua Liu

GLOBAL DELIVERY OF SERVICE VIA ONLINE PLATFORMS - SERVICE MODELS, CHALLENGES AND RESEARCH AGENDA ...... 3299 Baozhou Lu, Qingfeng Zeng

AN EMPIRICAL STUDY OF THE CUSTOMER EQUITY DRIVING FACTORS MODEL OF TRAVEL AGENCY AND ITS MEASUREMENT ...... 3305 Haibo Chen, Liping Mo

THE IMPACT OF SERVICE QUALITY, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN THE TRAVEL AGENCY SECTOR: MODERATING EFFECT OF PERCEIVED VALUE ...... 3309 Nien-Te Kuo, Kuo-Chien Chang, Chia-Hui Lai, Yi-Sung Cheng

DISCUSSION ON THE SOCIAL ROLE OF SCIENCE AND TECHNOLOGY MUSEUM UNDER SERVICE SCIENCES THEORY...... 3315 Shanshan Wang

USING DEMATEL TO IMPLEMENT LIBQUAL+TM IN EVALUATING LIBRARY SERVICE ...... 3319 Yu-Cheng Lee, Yi-Fang Hsieh, Yau-Bin Guo

RESEARCH ON CHINESE SERVICES OUTSOURCING VENDORS’ CAPABILITIES BASED ON FUZZY COMPREHENSIVE EVALUATION...... 3323 Yilei Pei, Wanxin Xue, Qiuyan Tao, Yong Su

STUDY ON THE BASIC PROCESS AND FORM OF CONSULTATION SERVICE SYSTEM FOR HUMAN- MACHINE INTERACTION ...... 3328 Bo Wang, Gefu Liang, Bo Pi

MODIFYING IPA WITH FUZZY DEMATEL ...... 3332 Yu-Cheng Lee, Mei Lan Li, Ching Yi Chen, Ting-Ho Huang

STUDY ON THE AFFECTING FACTORS OF SERVICE INDUSTRY IN CHINA ...... 3336 Ying Zhang

TOURISM RECOVERY ASSESSMENT OF SICHUAN AFTER THE WENCHUAN EARTHQUAKE ...... 3339 Jianying Guo, Mingjun Xiong

EMPIRICAL STUDY ON RURAL CIRCULATION INDUSTRY PROMOTING EFFECT ON RURAL ECONOMY...... 3343 Diping Zhang

RESEARCH OF THE EVALUATION AND SELECTION TO HUMAN RESOURCE MANAGEMENT OUTSOURCING SERVICE PROVIDER ...... 3347 Yang Weizhi, Wang Wencheng

EVALUATION OF SERVICE QUALITY OF RESTAURANT ENTERPRISE BASED ON SERVQUAL ...... 3351 Yu-Qiang Shi, Jun-Jia Wang

ANALYSIS OF THE DEVELOPMENT OF CHINA’S TRADE IN SERVICES BASED ON INTERNATIONAL FINANCIAL CRISIS ...... 3354 Cui Kai

KEY FACTORS IDENTIFICATION OF PRODUCT SERVICE CONFIGURATION REQUIREMENT...... 3358 Huijun Long, Liya Wang

RESEARCH ON LOW-CARBON TOURISM SCENIC AUTHENTICATION SYSTEM'S CONSTRUCTION...... 3362 Lina Song

RESEARCH ON THE EFFECTS OF STRUCTURAL FACTORS OF POPULATION, EMPLOYMENT AND INDUSTRY ON REGIONAL ECONOMIC DEVELOPMENT - AN EMPIRICAL ANALYSIS BASED ON CROSS-SECTIONAL DATA OF 31 PROVINCIAL REGIONS IN CHINA ...... 3366 Wen Zhang, Yuan Guo

A STUDY OF THE COMPETITION AND COOPERATION ON CONTAINER TRANSPORTATION BETWEEN SHANGHAI PORT AND NINGBO-ZHOUSHAN PORT IN THE AGE OF BIG BRIDGE - FROM THE PERSPECTIVE OF GAME THEORY...... 3371 Peng Bo

THE SERVICE QUALITY RESEARCH FROM THE PERSPECTIVE OF FUZZY EVALUATION METHOD ...... 3376 Yaqing Gu

ON THE MECHANISM OF RELATIONSHIP BONDS AFFECTING CUSTOMER COMMITMENT IN SERVICE ENTERPRISES ON THE PERSPECTIVE OF PERSONAL RELATIONSHIP...... 3379 Shu-Nan Song, Da-Hai Dong, Rui-Ming Liu, Shu-Nan Song

AN ANALYSIS OF INBOUND TOURIST MARKET STRUCTURE IN LIAONING PROVINCE BASED ON SSM METHOD...... 3383 Na Ke, Yinghui Zhang

RESEARCH ON THE MECHANISM AND EVALUATION OF FISCAL REVENUE POLICY’S EMPLOYMENT EFFECT...... 3387 Zhiyu Wang, Jinxin Tian, Fenghua Pang, Zhi Qin

ANALYSIS OF ENVIRONMENTAL TAX BEING THE OPTIMAL METHOD OFFSETTING EXTERNAL COST ...... 3391 Yingjie Sui, Xiaolin Wang

ADAPTATION AND INTEGRATION AS MOTIVES FOR BUSINESS SUCCESS IN INTERNATIONAL EXPLORATION (A CASE STUDY OF HUAWEI IN TANZANIA) ...... 3395 Abdulla R. Abulla, Hong Zhong Zhao

PREVENTION OF ACCIDENTS IN PUBLIC TRANSPORT CORPORATION AT MADURAI CITY...... 3399 D. S. Vincent, S. Karthikeyan, E. Manokaran

LAND RESOURCES OPTIMIZATION ALLOCATION BASED ON SMART GROWTH ...... 3404 Qihui Gan

CUSTOMER-SERVICE PROVIDER RELATIONSHIPS IN CHINESE CONTEXT: A QUALITATIVE STUDY...... 3408 Shi Qiao

THE CONSTRUCTION OF MICE CUSTOMER SATISFACTION INDEX MODEL ...... 3412 Chunhong Li

AN EMPIRICAL RESEARCH OF SICHUAN RURAL FINANCIAL DEVELOPMENT AND ECONOMIC GROWTH ...... 3416 Min Wu, Dating Ren

VALUED-ADDED SERVICE OF TRADE FAIR ORGANIZER: AN EVIDENCE FROM CONCURRENT EVENTS IN CHINA INTERNATIONAL INDUSTRY FAIR (CIIF) ...... 3420 Xuehui Zeng, Xun Yan

THEORY AND METHOD RESEARCH ON POLICY EVALUATION OF HI-TECH INDUSTRIALIZATION: A REVIEW...... 3423 Hua Li, You-Zhi Xu

REGIONAL DISPARITIES AND SPATIAL AUTOCORRELATION OF CHINESE TERTIARY INDUSTRY...... 3427 Hailong Wang, Jianjie Xiao, Yu Chen

THE ANALYSIS OF CHINESE PUBLIC CULTURAL SERVICE SYSTEM EFFICIENCY IMPROVEMENT FROM THE PERSPECTIVE OF STRATEGIC NETWORKS ...... 3431 Pingnan Ruan, Yunchuan Luo

COMPARISON RESEARCH OF MODEL CITIES' UNDERTAKING ABILITY IN SERVICE OUTSOURCING IN CHINA ...... 3436 Lifan Xu

STUDY ON THE EQUALIZATION OF BASIC PUBLIC SERVICES IN CHINA...... 3440 Chong-Jin Wang, Zuo-Ling Nie

APPLYING THE STOCHASTIC INTEREST RATES TO SOLVE THE JUMP-DIFFUSION CONTINGENT CLAIMS PRICING...... 3445 Xiu-Ni Yang, Jun Su

WEB VIDEO CONSUMPTION BEHAVIOR RESEARCH ON A NEW DISTRIBUTION PLATFORM...... 3449 Ruiyuan Cui, Kang Liao, Zhanhong Xin

STUDY ON CHARACTERISTICS AND MANAGEMENT METHODS OF YOUTHS’ NETWORK SELF- ORGANIZATION BEHAVIOR...... 3453 Zhiming Feng, Jianjun Lu

AN EMPIRICAL STUDY ON THE DIMENSIONS OF CONSUMER PERCEIVED VALUE IN GREEN HOTELS...... 3457 Bing Hu, Yunxin Fu, Ye Wang

TEACHING QUALITY MEASUREMENT FOR XAUT’S MBA PROGRAM...... 3461 Dewei Qi

SP4SLM: A SYNTHESIZED PLATFORM FOR SERVICES LIFECYCLE MANAGEMENT...... 3465 Kuang Li, Yingjie Xia

LOCALITY SENSITIVE HASHING BASED SERVICE CLASSIFICATION...... 3469 Ying Ma, Fei Wang, Jian Wu

EVALUATION ON HIGH-TECH INDUSTRY COMPETITIVENESS BASED ON FACTOR ANALYSIS AND CLUSTER ANALYSIS...... 3474 Liang Chen, Hongmei Sun

THE RELATIONSHIP RESEARCH BETWEEN INNOVATION NETWORK AND INNOVATION RESOURCE IN CULTURE INDUSTRY ...... 3479 Cuihua Wu, Hui Li, Yanmin Zhang

AN APPROACH OF FUZZY COMPREHENSIVE EVALUATION ON SUPPORTING CAPACITY OF REGIONAL SCIENCE AND TECHNOLOGY WITH CASE STUDY OF CHONGQING...... 3483 Guangxing Wei, Jingling Peng

THE CUSTOMER SATISFACTION ASSESSMENT RESEARCH OF YTO EXPRESS WUCHANG BRANCH...... 3488 Yi-Ke Li, Ying Xiong

RESEARCHES ON MODE OF SHARING SERVICE MANAGEMENT OF MULTINATIONAL CORPORATION...... 3492 Luo Peng

EMPIRICAL RESEARCH ON SUSTAINABLE COMPETITIVENESS OF HEILONGJIANG MANUFACTURING SMES BASED ON PCA...... 3496 Yingmei Li, Na Zhao, Wenwei Xie

RESEARCH ON DIFFERENCES EVALUATION OF ECONOMIC DEVELOPMENT LEVEL BETWEEN CITIES...... 3500 Yan Chen

EXPLORING ON THE INDUSTRIAL MARKET COMPETITIVENESS OF TEA IN MINGSHAN COUNTY BASED ON THE PERSPECTIVE OF ANALYTIC HIERARCHY...... 3503 Liang Zhang, Fang Xu, Xiaoxia Qiao, Yun Feng

DISCUSS ABOUT SUSTAINABLE DEVEIOPMENT SERVICE CONCEPT OF TOURISM INDUSTRY ...... 3507 Huali Pan, Jianlan Ren

EVALUATION AND EMPIRICAL ANALYSIS OF LOGISTICS SERVICE QUALITY BASED ON DYNAMIC FUZZY THEORY ...... 3511 Zheng-Song Zhou, Yue-Juan Sun

AN IDENTIFICATION OF CHINA’S PRODUCER SERVICES AND AN ASSESSMENT OF ITS GROWTH BY THE EFFECT OF FDI ...... 3515 Yi-Kun Meng

SERVICE COMPOSITION DECISION IN COMPETITIVE MARKET...... 3519 Youlong Luo, Guihua Nie

CONSTRUCTION OF TRAVEL AGENCY SERVICE SYSTEM BASED ON SERVICE MANAGEMENT...... 3523 Ting Zhou, Zhi-Qing Yang

PREDICTION GROSS OF CHINA RESEARCH & DEVELOPMENT INDUSTRY AND STRATEGY CHOOSING - ONE EMERGING TOP SERVICE INDUSTRY ANALYSIS ...... 3526 Yanwei Wang, Lijuan Zhang

TOURISM SUPPLY CHAIN COORDINATION BY TOURISM WEBSITES ...... 3530 Hongxia Peng, Xianhao Xu, Wen Chen

RESEARCH ON CUSTOMER ATTRIBUTIONS OF SERVICE FAILURE AND STRATEGIES OF RECOVERY ...... 3534 Xiaojuan Zhang

THE SPATIAL ALLOCATION OF FACTORS, FACTOR MOBILITY AND AGGLOMERATION OF INFORMATION SERVICE INDUSTRY - AN EMPIRICAL ANALYSIS FROM THE PERSPECTIVE OF PROVINCIAL-LEVEL PANEL DATA ...... 3538 Huiping Zhang, Shanlang Lin

THE EFFECT OF MOVEMENT OF NATURAL PERSONS ON BILATERAL INTRA-INDUSTRY TRADE: AN EMPIRICAL ANALYSIS OF THE CHINA AS AN EXAMPLE...... 3542 Lingyuan Ma

STUDY ON THE INFLUENCES OF CORPORATE GOVERNANCE CHARACTERISTICS ON THE CORPORATE SOCIAL RESPONSIBILITY INFORMATION REVELATION ...... 3546 Jianxin Cao, Huang Erni

CUSTOMER RETENTION BASED ON TRUST AND COMMERCIAL FRIENDSHIP - TAKING FINANCIAL SECTOR FOR EXAMPLE ...... 3550 Jianhua Liu, Cuicui Zhou, Qi Zheng

INTERACTIONS BETWEEN CROSS BORDER SUPPLY AND COMMERCIAL PRESENCE - EMPIRICAL ANALYSIS ON US BILATERAL TRADE IN SERVICE ...... 3555 Yinghua Meng, Ning Huang

ANALYSIS OF THE DEVELOPMENT OF INTERNATIONAL SERVICE OUTSOURCING IN CHINA...... 3559 Kai Cui

THE CONNOTATION AND CHARACTERISTIC OF SERVICE ECONOMY...... 3563 Yin Wei, Chen Cen

ANALYSIS OF INFLUENCE FACTORS ON MOBILE SERVICE VALUE - A CASE STUDY OF MOBILE PHONE TV ...... 3567 Lihua Liu, Hu Liu, Jinluan Ren, Yue Yang

STUDY OF SERVICE QUALITY EVALUATION METHOD BASED ON GRAY-FUZZY THEORY ...... 3570 Xufang Li, Zhong Wu

ITEMS AND PROCESS MANAGEMENT OF LIBRARIES’ DIGITAL INFORMATION SERVICE - A CASE STUDY ON TSINGHUA UNIVERSITY LIBRARY HOMEPAGE AND ITS ACADEMIC INFORMATION RESOURCE PORTAL ...... 3573 Lin Yuan, Han Dong, Ran Zheng

THE BENEFIT GAME BEHIND THE POLICY OF“HOME APPLIANCES GOING TO THE COUNTRYSIDE...... 3577 Xianfeng Wu, Qiang Chen, Lifang Liang

THE INTERACTION EFFECT OF USER PARTICIPATION ON IT SERVICE PROVIDING PROCESS ...... 3581 Eldon Y. Li, Laurence Fang-Kai Chang, Stevenson Ying-Yu Huang

THE RESEARCH ON THE SUPPLIER EVALUATION MODEL BASED ON ENTROPY VALUE...... 3585 Liqiang Zhao, Yaoli Zhang, Zhiping Du

DIFFICULTY TO ELIMINATE THE CRUX PROBLEMS WITH ILLEGAL ADVERTISING VIA THE ADVERTISING MANAGEMENT: AN INFORMATION ECONOMICS FRAMEWORK...... 3588 Hongyang Gao

EVALUATING THE ELDERLY CARE COMMUNITY SERVICES IN SHANGHAI ...... 3592 Xiaoyi Zhang, Karen R. Fisher

ON THE SAFETY MEASUREMENT STANDARD OF GRAIN LOGISTICS IN HUBEI PROVINCE...... 3600 Zhang Zhen, Zhong Shengcheng

MEASURING SERVICE QUALITY OF CAR MAINTENANCE ...... 3604 Chia-Huei Wu, Yong-Chi Chang, Yu-Cheng Lee, Sang-Bing Lin

RESERCH ON THE TRANSFERENCE OF THE SURPLUS RURAL LABOR IN NEW RURAL CONSTRUCTION ...... 3608 Yi Wu

A GRAY CORRELATION ANALYSIS OF CHINA'S INDUSTRIAL STRUCTURE AND ECONOMIC GROWTH ...... 3611 Wenxing Zhu, Ling Liang

WASTE ANALYSIS OF LEAN SERVICE...... 3615 Li Qu, Man Ma, Guannan Zhang

INVESTIGATING MEDIATORS BETWEEN CUSTOMER ORIENTATION AND CUSTOMER CITIZENSHIP BEHAVIORS: A CONCEPTUAL MODEL ...... 3619 Yang Zhang, Qinhai Ma, Qi Sun, Guangwei Fan

FIVE-LEVEL CLASSIFICATION OF SERVICE INNOVATION...... 3622 Ming Xu, Ran Lai, Peijuan Gu

MARKETING POSITIONING OF SERVICE PRODUCTS ...... 3626 Shiguang Lin

RESEARCH ON THE EVALUATION OF TPL LOGISTICS SERVICE QUALITY ON THE BASIS OF THE LANGUAGE OWA OPERATOR AND CUSTOMER PERCEPTION ...... 3630 Lian-Hui Liu

TEACHING QUALITY EVALUATION BASED ON STUDENT SATISFACTION ...... 3635 Heping Zhang, Yang Zhan, Hu Ding

ON REALIZATION OF SELF-ADAPTIVE PERSONALIZED KNOWLEDGE SERVICE BASED ON CONTEXT AWARE...... 3639 Yongchang Jiang, Jing Zhang

SYSTEMATIC ANALYSIS ON THE FACTORS THAT INFLUENCED THE SERVICE QUALITY OF THE DOMESTIC TRAVEL AGENCY ...... 3643 Lijun Xu

RESEARCH ON THE TACTICS OF SERVICE RECOVERY BASED ON CUSTOMER SATISFACTION ...... 3648 Xiaojuan Zhang

STUDY ON THE DEVELOPMENT OF GRAPE WINE TOURISM BASED ON INDUSTRIAL CLUSTERS - CITY AS AN EXAMPLE ...... 3652 Tao Liu

A RESEARCH OF COMPREHENSIVE QUALITY ASSESSMENT OF ACCOUNTING PERSONNEL BASED ON THE BAGA-PPC MODEL...... 3656 Yang Hui, Jimei Chen

THE IMPORT MODE OF INCORPORATING CORPORATE SOCIAL RESPONSIBILITY IN CONDITIONS OF THE LOW-CARBON ECONOMY...... 3660 Xiao Sun, Fei Ma

CUSTOMER SEGMENTATION AND EVALUATION BASED ON RFM, CROSS-SELLING AND CUSTOMER LOYALTY ...... 3664 Chaohua Liu

THE CHARACTERISTICS OF CHINA’S HEALTH POLICY TRANSITION ...... 3668 Xiaohua Li, Jun Dong

THE DETERMINANTS OF IT OUTSOURCING: AN EMPIRICAL INVESTIGATION OF PUBLIC AND PRIVATE HOSPITALS IN FRANCE...... 3672 Yun-Hsiang Tien

THE APPLICATION STUDY ON THE APPRAISAL OF CORPORATE PERFORMANCE BASED ON THE DECISION TREE ...... 3676 Chengai Sun

CAPABILITY COORDINATION WITH OPTION-CONTRACT BASED ON LEADER-FOLLOWER GAME ...... 3679 Aiping Cui

IN SEARCH OF NONPROFIT ORGANIZATIONS IN CHINA: THE PROBLEM OF CREATION OF INCOME ...... 3683 Dehuang Ning, Wuchao Liang

THE EMPIRICAL STUDY OF SERVICE QUALITY IN INNER MONGOLIAN AGRICULTURAL AND PASTORAL BANKS - TAKING A TOWN-BANK AS AN EXAMPLE...... 3687 Lei Me, Xiaojing Liu, Yue Feng

A STUDY OF COMPETITIVE ADVANTAGE ON SERVICES PACKAGE-BASED ECONOMY HOTEL - “7 DAYS INN” AS A CASE ...... 3691 Yonghan Li, Yang Xu

THE APPLICATION OF THE SERVICE-PROFIT CHAIN IN THE MOBILE INDUSTRY...... 3695 Veena Lertkriangkraisorn, Maruf Hasan

A STUDY ON THE STRATEGIC POSITIONING OF CHINA SERVICE OUTSOURCING ...... 3699 Chen Fei

RESEARCH ON THE MANAGEMENT AND SERVICE OF FAMILY POLICY FOR THE FLOATING POPULATION IN URBAN-RURAL DISTRICTS OF BEIJING...... 3703 Bao-Fu Xie

THE EVOLUTION OF INNOVATION THEORY IN THE SERVICE ECONOMY...... 3707 Hua Hao

A PROPOSED FRAMEWORK OF EWOM AND ETRUST IN ONLINE HOTEL BOOKING: THE INFLUENCE OF AN E-INTERMEDIARY ...... 3710 Jianyao Li, Fang Liu

COMPETITIVENESS COMPARATIVE ANALYSIS OF CHINA DEVELOPMENT BANK IN ITS REFORM ...... 3714 Tao Liu, Jin Pan, Wei Sha

STUDY ON THEATER SERVICE MODEL UNDER THE CONDITION OF TECHNOLOGICAL ADVANCE ...... 3719 Shi-Bo Qin

STUDY ON SERVICE ENHANCEMENT COMPETITIVE STRATEGY FOR MANUFACTURING ENTERPRISE...... 3722 Shi-Bo Qin

LAND ETHICS" IN HOTEL MANAGEMENT AND THE NEW UNDERSTANDING OF "PEOPLE ORIENTED...... 3725 Xiong Jie

PRICING OF WATER RESOURCES BASED ON CONSUMPTION PATTERN - TAKING WATER RESOURCES OF THE SOUTH-TO-NORTH WATER TRANSFER PROJECT AS A CASE ...... 3729 Yufei Qu, Ning Zhang, Chao Xie

RESEARCH ON PERFORMANCE EVALUATION OF SCIENTIFIC RESEARCH TEAM BASED ON DEA...... 3733 Mingyue Fan, Xicang Zhao

QUANTITATIVE STUDY OF THE ADMINISTRATIVE PENALTY BY APPLYING MARKOV MODEL ...... 3737 Yuzhong Mai

PUBLIC HOUSING SERVICE OF CHINA ...... 3740 Xingshou Yang, Ningning Guo

A COMPARATIVE STUDY ON THE INTERNATIONAL COMPETITIVENESS OF THE SERVICE TRADE IN CHINA, RUSSIA AND MONGOLIA...... 3743 Weihong Hang, Qing Ye, Xinjiletu Yang

ON KNOWLEDGE SERVICE AND KNOWLEDGE MANAGEMENT OF SOCIAL SERVICE ORGANIZATION...... 3747 Yong-Qing Ma, Yi Zhang

FOREIGN DIRECT INVESTMENT AND CHINA'S SERVICE ECONOMY...... 3750 Zhenrong Zhu, Dongying Wang

CUSTOMER SATISFACTION INDEX MODEL BUILDING AND EMPIRICAL RESEARCH OF SPORTS FITNESS AND ENTERTAINMENT INDUSTRY...... 3754 Bing Liu

THE CASES AND THE MECHANISM ANALYSIS ON DIFFERENT DEVELOPMENT OF SERVICE OUTSOURCING ENTERPRISES...... 3760 Wei Long, Yongyou Yuan

“TWO WORKING PARTS WITH ONE SPARE PARTS” PRINCIPLE IN RISK MANAGEMENT ...... 3765 Zhe Yin, Yun-Fei Guo, Mao-Sheng Lai

EMPIRCAL ANALYSIS ON THE QUATITATIVE EVALUATION OF GOVERNMENT PERFORMANCE - USING BREAK-EVEN ANALYSIS TO ESTIMATE THE PERFORMANCE OF VISIBLE PUBLIC GOODS...... 3769 Xiangzhou He, Chaofeng Huang

ANLYSIS ON THE CHINESE GOVERNMENT COST OF ADMINISTRATIVE EXPENSES ...... 3772 Xiangzou He, Chaofeng Huang

RESEARCH ON BRAND EQUITY OF AUTOMOBILE INDUSTRY - BASED ON CUSTOMER EXPERIENCE AND MODERN SERVICE ...... 3776 Xiangxiang Zhang, Guoqin Bu, Shuzhen Wu, Qiongsen Xie

BEING HUMAN-ORIENTED, CONSTRUCTING HARMONIOUS URBAN TRAFFIC...... 3780 Xiaoli Hu, Shuling Yang

PERFORMANCE MEASUREMENT OF LOCAL GOVERNMENT’S PUBLIC SERVICE QUALITY MANAGEMENT BASED ON FUZZY COMPREHENSIVE MODEL ...... 3783 Jiahe Wang

THE GRAY CORRELATION ANALYSIS OF SCENIC SPOT CUSTOMER SATISFACTION DEGREE - A CASE STUDY OF LIANYUNGANG CITY ...... 3787 Yan Guo, Meihua Zhou, Dazhi Huang, Guohuo Chen

ESTABLISHING THE INDEX SYSTEM FOR PERFORMANCE MEASUREMENT OF LOCAL GOVERNMENT’S PUBLIC SERVICE QUALITY MANAGEMENT ...... 3791 Jiahe Wang

ESTABLISHING SCIENTIFIC AND REASONABLE PERFORMANCE EVALUATION SYSTEM OF FISCAL EXPENDITURE ON SCIENCE AND TECHNOLOGY - A STUDY BASED ON THE CURRENT PERFORMANCE EVALUATION SYSTEM OF FISCAL EXPENDITURE ON SCIENCE AND TECHNOLOGY OF ZHEJIANG PROVINCE ...... 3795 Yunhong Yan

BASED ON SERVICE ORIENTED PRIMARY AND SECONDARY SCHOOL TEACHERS TRAINING MODE INNOVATION - THE HUBEI UNIVERSITY OF EDUCATION AS AN EXAMPLE...... 3801 Xilong Tan, Huiling Wang

THE RESEARCH REVIEW OF SERVICE INNOVATION ...... 3805 Yonghai Yu, Fuxin Lv

RESEARCH ON SERVICE MANAGEMENT CURRENT SITUATION AND COUNTERMEASURE OF CHINESE LARGE RETAIL CHAINS...... 3809 Guochen Wei, Xia Chen

THE CLUSTER MATRIX OF BANK PERSONAL FINANCIAL CUSTOMERS BASED ON PERCEIVED RISK AND PERCEIVED BENEFIT ...... 3813 Zhang Tong

AN ANALYSIS OF THE INFLUENTIAL FACTORS IN SERVICE-ORIENTED OF CULTURE INDUSTRY - BASED ON SURVEY DATA OF TIANJIN...... 3817 Hui Li, Cuihua Wu, Yamgyang Song

RESEARCH OF THE CONTENT PRODUCT PRICING METHOD BASED ON EXPLOITATION OF DIGITAL MEDIA ASSETS ...... 3821 Peiyi Song, Jianghua Sun, Kaigong Feng

ITHE KEY ELEMENTS OF DEPARTMENT INDUSTRY SERVICE SYSTEM: AN EMPIRICAL ANALYSIS BASED ON THE DEPARTMENT STORES IN GUANGZHOU ...... 3825 Yong Zhang, Shuang Wu, Qiong Yao

RESEARCH ON CUSTOMER RELATION MANAGEMENT IN E-COMMERCE ENVIRONMENT...... 3830 Yuanbin Xiong, Haoqiang Liu

HOW TO IDENTIFY THE LEADING INDUSTRY IN THE SERVICE SECTOR FOR XIACHENG DISTRICT OF HANGZHOU: BASED ON BCG MATRIX AND LOCATION QUOTIENT...... 3833 Jianzhuang Zheng, Jing Han, Haixia Jiang

A STUDY ON TRAVEL AGENCY BRAND MANAGEMENT - BASED ON THE QUESTIONNAIRE OF BEIJING CUSTOMERS ...... 3837 Mengyang Sun, Jie Gui

EXPLORATION IN OPENNESS OF LABORATORIES OF ELECTRONIC INFORMATION TRAINING BASE OF BEIJING UNION UNIVERSITY TO STUDENTS ...... 3841 Yin Shoujun, Qiu Zhongmei

PUBLIC SERVICE PROVISION: AN ANALYTICAL FRAMEWORK BASED ON THE E-GOVERNMENT...... 3844 Junling Xu, Yihong Zhan

DIAGNOSIS AND CONSTRUCTION OF MODERN TOURISM SERVICES IN CITY...... 3847 Na Ke, Yinghui Zhang

FORGIVE YOUR FAILURES - HOW THE CUSTOMER-ORGANIZATION RELATIONSHIP BENEFITS FOR THE SERVICE RECOVERY?...... 3851 Quing Yu, Xiaoyun Xie

STUDY ON THE POLICY SUPPORT TO INVESTMENT STRUCTURE OF HUBEI LISTED COMPANIES ...... 3854 Ke Bao Hong, Xia Xin

THE THEORETICAL FRAMEWORK OF THE SELECTION ON PARENT-SUBSIDIARY CONTROL MECHANISM ...... 3860 Meixin Xu, Zhong Zhang, Hailin Lan

EMPIRICAL RESEARCH ON AIR LOGISTICS AMOUNT OF NEW AIRPORT ...... 3864 Gang Zhao

STUDY ON AUTOMOBILE AFTER-SALE SERVICE MATCHING BASED ON ONTOLOGY CBR...... 3868 Bin Wang

STUDY ON SERVICE MINING-ORIENTED AUTOMOBILE CUSTOMER BEHAVIOR ANALYSIS MODEL ...... 3873 Bin Wang

STUDY ON GUEST SATISFACTION BASED ON BRAND PROMOTION OF THEME PARK - AN EXAMPLE OF OCEAN PARK AND PANYU CHIMELONG PARADISE ...... 3878 Ji Wen, Yingmei Qin

THE EMPLOYMENT EFFECTION OF SERVICES INDUSTRY ...... 3882 Wenji Chen, Zhiwei Shen, Shanhong Xin, Siqi Chen

COMPETITIVE INTELLIGENCE SERVICE FOR SMES - A NEW WAY FOR B2B WEBSITE TO COMPETE...... 3887 Xinping Song, Cuijuan Li, Youfa Wang

CONSUMER BEHAVIOR, EXPECTATION AND RETIAL SALES IN SERVICE ECONOMY BASED ON HOUSEHOLD SURVEY ANALYSIS ...... 3891 Weixing Li, Yibo Wang

TOURIST PERCEPTION OF SERVICE QUALITY IN THE THEME PARK...... 3895 Wenli Li, Hauyan Song

RESEARCH ON THE EVALUATION AND THE PROMOTION STRATEGY OF SERVICES COMPETITIVENESS ...... 3898 Xin Zhu

CONSTRUCT THE NEW AUTHORITY SYSTEM WITH E-GOVERNMENT MONITORING SYSTEM SUPPRESSING AUTHORITY CORRUPT...... 3902 Jianfeng Wu

COMMERCIAL PRESENCE VS PRESENCE OF NATURAL PERSONS OF TRADE IN SERVICE: EVIDENCE OF COMPLEMENTARITY...... 3906 Yinghua Meng, Ning Huang

RESEARCH AND APPLICATION OF SHARED MEMORY IN THE ACCOUNT MANAGEMENT SYSTEM ...... 3909 Benqing Dong, Yingyan Teng

THE RESEARCH OF IDENTIFICATION AND DETERMINATION FOR SPORTS INDUSTRY CLUSTER...... 3912 Liang Zheng

APPLICATION OF FUZZY SET PAIR ANALYSIS MODEL FOR EVALUATION OF HOSPITAL MEDICAL SERVICE EFFICIENCY ...... 3916 Yan Xin

THE EMPIRCAL RESEARCH OF THE RELATIONSHIP BETWEEN BOARD GOVERNANCE AND CORPORATE COMPETITIVENESS OF THE LISTED COMPANIES OF IRON AND ...... 3919 Hongmei Sun, Liang Chen

A SYSTEM DYNAMICS APPROACH FOR ANALYZING SUSTAINABLE TOURISM INDUSTRY IN CHINA...... 3923 Yan Fu, Dongdong Li, Ning Li

HOTEL PERFORMANCE EVALUATION BASED ON CROSS-EFFICIENCY DEA MODELS ...... 3927 Yan Fu, Dongdong Li, Ning Li

THEORY SUPPORT OF ESTABLISHING EMERGENCY RESCUE FORCE SYSTEM IN PUBLIC CRISIS...... 3931 Hao-Qing Li, Qi-Yun Guo, Le-Peng Wang, Yi-Xue Xia

ENVIRONMENTAL ANALYSIS ON DEVELOPING PRODUCTIVE SERVICE INDUSTRY IN SHENYANG CITY FROM SWOT METHODS ...... 3935 Ying Liu, Jia Liu

DATA ENVELOPMENT ANALYSIS: SURVEYS...... 3938 Chaohao Sun, Xi Gui

EVALUATION FOR E-SERVICE QUALITY OF TAOBAO MALL BASED ON FUZZY COMPREHENSIVE EVALUATION ...... 3942 Min Cai, Xindan Cui

A NEW FRAMEWORK TO DECONSTRUCT CUSTOMER COMPLAINING MOTIVATIONS: BASED ON CONSUMER SELF-CONCEPT AND SELF-THREATS PERCEPTION...... 3946 Guoping Chen, Xiaoshi Yi

THE PRELIMINARY RESEARCH ON GOVERNMENT INVOLVEMENT AND MECHANISM FOR THE NEW ERA OF SPORTS...... 3950 Zheng Yu

ECONOMIC ANALYSIS OF THE EXISTENCE OF ILLEGAL MOTORCYCLE-TAXI...... 3952 Jiaqi Liu, Nuo Xu

SERVICE RECOVERY STRATEGIES BASED ON CUSTOMER "SECOND SATISFACTION" ...... 3955 Zhicheng Liu

POLICY CHOICE FOR CHINA TO PARTICIPATE IN TRANSNATIONAL TOBACCO SMUGGLING CONTROL IN THE POST-CONVENTION ERA...... 3959 Yuanyuan Zhang

AN APPLICATION OF BAYESIAN NASH EQUILIBRIUM MODEL TO QUALITY SURVEILLANCE OF SERVICE OUTSOURCING...... 3964 Xin Shen

SICKBED ARRANGEMENTS OPTIMIZATION BASED ON PATIENTS’ PRIORITIZATION ...... 3969 Nuo Xu, Jiaqi Liu

AN EMPIRICAL STUDY OF CONSUMER SATISFACTION BASED ON EXPERIENTIAL MARKETING OF COMMUNICATIONS ENTERPRISES...... 3972 Li Liu, Jia Liu

DEVELOPMENT OF SERVICE INDUSTRY AND RISING OF SERVICE ECONOMY IN CHINA...... 3978 Gang Wang, Fengyan Ning

STRATEGIES TO IMPROVE DAQING SERVICE OUTSOURCING COMPETENCY...... 3981 Xiao-Chun Sun, Qiang Shao, Tiechun Chan

THE INFLUENCIAL FACTOR OF THE RESPONSIVENESS IN INTANGIBLE CULTURAL HERITAGE TOURISM ...... 3985 Juntao Cui

THE ANALYSIS OF INDUSTRIAL UPGRADE PATH OF SPORTING GOODS INDUSTRY IN CHINA...... 3989 Maowei Xu, Wei Peng

A BIBLIOMETRIC AND COMPARATIVE STUDY ON THE PAPERS IN ISLS OF MAINLAND CHINA, TAIWAN AND HONG KONG IN THE LAST TEN YEARS BASED ON THE SSCI DATABASE ...... 3993 Wenqi Fu, Guancan Yang, Feifei Wang

EMPIRICAL STUDY ON INFLUENCING FACTORS OF TEAM MEMBERS’ KNOWLEDGE SHARING BEHAVIOR IN COMPLEX PRODUCT DEVELOPMENT...... 3997 Juan-Ru Wang, Yan Zhang

AN EMPIRICAL RESEARCH ON INTERNAL MECHANISM THAT INTER-ORGANIZATION LEARNING AFFECTED CLUSTER GROWTH ...... 4001 Xia Liu

CONTROL MECHANISMS AND MARKET KNOWLEDGE ACQUISITION: AN EMPIRICAL STUDY IN CHINA...... 4007 Ting Liu, Ya Li

RESEARCH ON DATA MINING METHOD BASED ON ACCESS INFORMATION FOR KNOWLEDGE MANAGEMENT SYSTEM ...... 4011 Yongdang Chen, Yang Wang, Huijuan Ren, Meihong Shi

RELATIONSHIP QUALITY, KNOWLEDGE SHARING AND OUTSOURCING PERFORMANCE IN INFORMATION TECHNOLOGY OUTSOURCING ...... 4015 Xi-Feng Song, Rong Du, Shi-Zhong Ai

BUSINESS VALUATION BASED ON INTELLECTUAL CAPITAL: A HIERARCHICAL CLUSTERING- MARS APPROACH...... 4019 Chuanrui Fu

RESEARCH ON THE FACTORS OF INDEPENDENT INNOVATION PATTERN BASED ON PATENT DATA MEASUREMENT ...... 4025 Wu Yang, Haiyan Wu

RESEARCH ON THE MECHANISM OF KNOWLEDGE TRANSFER BASED ON THE IMPLICIT CONTRACTUAL RELATIONSHIP...... 4030 Huipo Wang

IMPACT OF KNOWLEDGE INTEGRATION ON INDEPENDENT INNOVATION IN SOFTWARE INDUSTRY ...... 4034 Xiaohong Li, Tieshan Hou, Kun Li

DESIGN IMAGE RETRIEVAL BASED ON NONSUBSAMPLED CONTOURLET TRANSFORM AND NEURAL NETWORKS...... 4038 Yi Li, Guanzhong Liu

PATTERN ANALYSIS OF ORGANIZATIONAL CREATIVITY REVELATION BASED ON AGENT-BASED MODELING...... 4042 Min Hee Hahn, Kun Chang Lee, Young Wook Seo

THE BREAKTHROUGH OF LOW CARBON ECONOMY TECHNOLOGY LOCKED-IN RESEARCH...... 4046 Shasha Zhang

THE CO-EVOLUTION OF THE KNOWLEDGE NETWORKS AND THE LEARNING PATTERN OF CORE ENTERPRISE IN CLUSTER: A CASE STUDY OF CHINT ELECTRIC ...... 4050 Jun-Jie Wu, Jiexiang Wang

USER BEHAVIOR STUDY IN THE VIRTUAL COMMUNITY...... 4055 Fen Chen, Kui Zhang, Zhining Ye

AN EXPLORATION OF NEW EDUCATIONAL PATTERNS FOR PATENT VOCATIONAL COMMUNITY IN THE NEW INFORMATION AGE ...... 4059 Guancan Yang, Lei Zhou, Ran Zheng, Lin Cong

STUDY ON THE KNOWLEDGE ALLIANCE’S COLLABORATIVE CONTRACTS BASED ON DIFFERENCES IN POWER STRUCTURE ...... 4063 Sha Zhu, Shaobo Wu

THE UNIVERSITY STUDENTS PERSONAL KNOWLEDGE MANAGEMENT STRATEGY STUDY ...... 4066 Wei-Qi Ma

PERFORMANCE MEASUREMENT OF KNOWLEDGE SHARING BASED ON KNOWLEDGE CAPITAL ...... 4069 Lihong Li, Rui Yao

AN INVESTIGATION OF KNOWLEDGE SHARING ON CAMPUS AMONG TEACHERS ...... 4073 Tao Li, Lifeng Hou, Wei Hu

RESEARCHED CUSTOMER REQUIREMENTS REPRESENTATION AND MAPPING ON ONTOLOGY ...... 4076 Na Gao, Songzheng Zhao, Weiyang Jiang

RESEARCH ON THE COUPLING INTERACTION INNOVATION OF KNOWLEDGE OF THE UNIVERSITY-INDUSTRY COLLABORATION INSTITUTIONS ...... 4080 Chenglong Li, Xiaoguang Dong

EMPIRICAL RESEARCH ON ENTERPRISE TECHNOLOGY ALLIANCE KNOWLEDGE TRANSFER TO PROMOTE THE DEVELOPMENT OF HIGH TECHNOLOGY INDUSTRY ...... 4084 Hanyan Huang, Liwang Li

THE CONSTRUCTION AND MANAGEMENT OF HORTICULTURE EXPERIMENTAL TEACHING DEMONSTRATION CENTER LABORATORY TEAM...... 4088 Guirong Li, Huichao Liu, Junguo Zhou, Chuanlai Zhang, Jie Ma, Zuguo Cao

THE EFFECTIVENESS OF NEGOTIATED AGREEMENTS AND ITS INSPIRATIONS FOR CHINESE KNOWLEDGE MANAGEMENT...... 4091 Shi Hongwei, , Hans Th. A. Bressers, Theo J. N. M. De Bruijn

THE RESEARCH ON THE RELATIONSHIP BETWEEN NETWORK CAPABILITY AND INNOVATION PERFORMANCE: THE INTERMEDIATION OF KNOWLEDGE RESOURCES ACQUISITION - AN EMPIRICAL STUDY OF SMES IN XINJIANG,CHINA...... 4096 Qian Liu, Bing Cao

CONSTRUCTING AND SCALING THE GROSS NATIONAL HAPPINESS INDEX OF FARMERS IN NEW COUNTRYSIDE BUILDING OF PROVINCE - EMPIRICAL ANALYSES ON THE BASE OF COMPREHENSIVE FUZZY EVALUATION ...... 4100 Jun Feng Liu

RESEARCH ON THE DESIGN OF MODULAR R&D WITHIN STANDARDIZATION...... 4104 Fang Fang, Daoping Wang, Keith Dickson, Deming Zeng

STUDY ON VALUATION OF GEOGRAPHICAL INDICATION PROPERTY FOR THE PURPOSE OF MANAGEMENT...... 4108 Xiuli Li, Shuzhen Wang

THE APPLICATION RESEARCH OF DESCRIPTION LOGIC IN CIVIL AVIATION DOMAIN ONTOLOGY ...... 4112 Hong Wang, Siting Gao, Jing Wang

HOW TO DESIGN THE MOTIVATION MECHANISM FOR KNOWLEDGE SHARING...... 4116 Lan Luan, Guozhong Fu

STUDY ON COLLEGE TEACHERS' PERSONAL KNOWLEDGE MANAGEMENT ...... 4120 Bin Liu

RESEARCH ON LEARNING BEHAVIOR OF UNIVERSITY INNOVATIVE RESEARCH TEAM - BASED ON KNOWLEDGE-SHARING GAME MODEL ...... 4124 Guoxin Liu, Xia Li

CUSTOMER KNOWLEDGE MANAGEMENT OF MASS CUSTOMIZATION ENTERPRISES BASED VALUE CHAIN...... 4128 Jun Du, Rong Song, Yuan-Yuan Jiao

COMPARISON ON TWO ANALYSIS METHODS OF STRATEGIC NETWORK: WHOLE AND DYAD NETWORK ANALYSIS ...... 4132 Zheng-Qun Zhan, Qing-Rui Yuan

AN EMPIRICAL RESEARCH ON THE RELEVANCE OF FAIR VALUE...... 4136 Xiao-Yan Liu, Jing Yang, Yuan Cao

CHINESE COMMERCIAL BANKS’ LOAN INNOVATION: NETWORK PERSPECTIVE...... 4140 Xinzhang Cheng, Yonggang Wu

RESEARCH ON CIVIL SERVANTS’ TACIT KNOWLEDGE MANAGEMENT BASED ON TOPIC MAP...... 4144 Qiyong Zeng, Zhongyi Wang

CUSTOMER-LED ONLINE OPEN INNOVATION OF CONSUMER GOODS: A MULTIPLE-CASE STUDY ...... 4148 Fachen Wei, Wei Wei

AN EMPIRICAL STUDY ON THE RELATIONSHIPS OF KNOWLEDGE MANAGEMENT ORIENTATION, MARKET ORIENTATION, AND FIRM PERFORMANCE...... 4152 Peng Du

COMPREHENSIVE EVALUATION OF PETROLEUM ENTERPRISE KNOWLEDGE MANAGEMENT PERFORMANCE...... 4158 Xue Dawei, Zhu Zhidong

KNOWLEDGE MANAGEMENT IN VENTURE FUNDS...... 4162 Ping Liang, Kebao Wu

THE IMPACTS OF INDUSTRIAL CLUSTER’S NETWORK AND KNOWLEDGE INTEGRATION CAPABILITY ON FIRMS' INNOVATION PERFORMANCE ...... 4166 Youhua Cai, Guohong Chen, Hongwei Cai

RESEARCH ON KNOWLEDGE SERVICE MODEL OF DIGITAL LIBRARY ...... 4170 Jinhu Niu, Xiaosu Sun

STUDY ON HOTSPOTS TREND ANALYSIS OF HUMANITIES AND SOCIAL SCIENCES BASED ON CSSCI ACADEMIC RESOURCE ONTOLOGY ...... 4174 Hao Wang, San-Hong Deng, Xin-Ning Su

RESEARCH INTO THE UNIVERSITY INTELLECTUAL PROPERTY MANAGEMENT...... 4180 Feng Jing, Guan Shuang

EXTENTION OF CHANNEL AND OPTIMIZATION OF MANAGEMENT OF KNOWLEDGE SHARING IN SCIENCE GROUP - BASED ON ANALYSIS OF INTERPERSONAL NETWORK...... 4183 Lei Gao, Quan Xin Gu

INCENTIVE MECHANISM AND COUNTERMEASURES RESEARCH ON KNOWLEDGE SHARING AMONG KNOWLEDGE ALLIANCE MEMBERS...... 4187 Erliang Liu, Quishi Chen

KNOWLEDGE MANAGEMENT AND INNOVATION FOR FIRMS COMPETITIVENESS: A STRATEGIC APPROACH FOR AFRICAN SMES ...... 4191 Wei Long, Edun Adetunji Olufemi

MANAGING KNOWLEDGE MANAGEMENT TOOLS: A SYSTEMATIC CLASSIFICATION AND COMPARISON ...... 4196 Yang Xu, Nicolas Perry, Alain Bernard, Lian Lian

RESEARCH ON KNOWLEDGE SERVICE SYSTEM IN OPEN INNOVATION ENVIRONMENT ...... 4200 Qinghua Zhang, Qingpu Zhang, Xiaoying Peng

STUDY ON THE RESOURCE BASE OF TIMBER INDUSTRY IN CHINA ...... 4204 Zhong-Hua Yin, Wei-Ming Song

HOW SME BUILD UP CORE COMPETENCIES TO SUPPORT ITSELF GROW UP (A CASE STUDY TO TANZANIA FIRM KILOMBERO SUGAR COMPANY LTD (KSCL))...... 4208 Abdulla R. Abdulla, Maryam M. Othman

THE QUANTIFICATION OF INDIVIDUAL TACIT KNOWLEDGE...... 4212 Jian Liu, Yanting Wang, Huichao Liang

A LEARNING THEORY OF THE CORPORATION GOVERNANCE ...... 4216 Yan Chen

A RESEARCH ON THE MECHANISM OF ACTION OF THE KNOWLEDGE MANAGEMENT TO THE CORE COMPETITIVENESS IN PUBLISHING ENTERPRISES ...... 4219 Zhong Tuo, Hai-Bin Cong, Chang-Chun Gao

A STUDY ON “BOXED PIGS” IN BEHAVIORAL ECONOMICS WITH LINGUISTIC ANALYSIS --BASED ON COMPLEX SCIENTIFIC MANAGEMENT METHODOLOGY ...... 4223 Song Xuxu, Zheng Chai

OPTIMAL BEHAVIOR OF GOVERNMENT TO PROMOTE ENTERPRISES’ TECHNOLOGICAL INNOVATION...... 4227 Yan Lv

RESEARCH ON THE MANAGEMENT STRATEGIES OF IMPLICIT KNOWLEDGE IN LIBRARIES OF COLLEGE ...... 4231 Liming Deng, Bin Liu

RESEARCH ON THE CO-BRANDING STRATEGY OF SPORTS EVENT AND HOST CITY ...... 4235 Fong Qinqin

STUDY ON CONSTRUCTION PROJECT MANAGEMENT AND COST CONTROL ...... 4239 Shi-Jin Wang

RESERCH ON THE MANAGEMENT AND UTILIZATION OF TEACHING ARCHIVES OF UNIVERSITY...... 4243 Hongyun Men

EXPLICIT KNOWLEDGE AND TACIT KNOWLEDGE SHARING...... 4246 Guan-Lin Chen, Wei-Yu Ling, Shu-Chen Yang, Shung-Ming Tang, Wan-Chen Wu

ANALYSIS ON THE FACTORS AFFECTING THE ORGANIZATIONAL STUDY EFFECT OF THE TEXTILE ORIGINAL EQUIPMENT MANUFACTURERS IN THE GLOBAL VALUE CHAIN SYSTEM...... 4250 Haiyan Tang

THE MANAGEMENT OF COMPETITIVE SPORTS AND RESEARCH ON SUSTAINABLE DEVELOPMENT OF IN PHYSICAL EDUCATION INSTITUTES ...... 4253 Banjun Sun, Zhonghai Zhao

DESIGNING AN E-LEARNING COURSE IN C LANGUAGE BASED ON KNOWLEDGE MANAGEMENT PERSPECTIVE ...... 4257 Jie Quan

AN ANALYSIS ON PRECAUTION AND SOLUTIONS OF CRISIS IN UNIVERSITIES...... 4260 Zhitu Zhang

A MULTI-LEVEL MODEL STUDY OF KNOWLEDGE POWER IN TECHNOLOGY INNOVATION NETWORKS: A COMPLEMENTARITY FOR THE KNOWLEDGE-BASED VIEW...... 4266 Chengqi Shi, Xinghua Dang

EVALUATION OF THE EFFICIENCY OF THE SUPERMARKET CHAIN BASED ON THE DEA METHOD...... 4270 Yuming Li, Chunshan Li

ORGANIZATIONAL CULTURE CONSTRUCTION BASED ON KNOWLEDGE SHARING AT LIBRARIES...... 4274 Hao-Qing Li, Le-Peng Wang

RESEARCH ON COORDINATION PROCESS MODEL OF THE ENTERPRISE NETWORK RESOURCES...... 4278 Yonggui Shi, Haixia Li, Jianfen Yan

CONDITIONS AND TYPES OF THE PROTECTION OBJECT OF THE PHYSICAL EDUCATION COPYRIGHT...... 4281 Yuanyuan Zhang

IDEAS ON INDIVIDUAL INFORMATION SERVICE OF FOREIGN PERIODICALS ...... 4285 Yuantao Huo, Haohui Li

PERCEIVED DEVELOPMENTAL PERFORMANCE APPRAISAL AND KNOWLEDGE SHARING BEHAVIOR IN CHINA: DO TRADITIONALITY AND ORGANIZATION OWNERSHIP MATTER?...... 4288 Jie Wen, Peng Wen

A MEASUREMENT TOOL TO IMPROVE INDIVIDUAL E-BUSINESS CAPABILITY IN AN E-BUSINESS ENVIRONMENT ...... 4292 Chui Young Yoon, Seung Yong Kim

AN EMPIRICAL STUDY ON CONSUMER PURCHASE INTENTION AFFECTING ONLINE SHOPPING BEHAVIOR ...... 4296 Famin Yi, Gaofeng Fan

AN EMPIRICAL STUDY OF CONSUMER ADOPTION ON 3G VALUE-ADDED SERVICES IN CHINA ...... 4300 Zhenyu Cheng, Tingjie Lu, Huiying Du, Zhong He

ENHANCING USERS’ CONTINUANCE INTENTION TO E-GOVERNMENT PORTALS: AN EMPIRICAL STUDY...... 4304 Xiao Jiang

A RESEARCH ON BRAND-RECOGNITION DIMENSIONS OF ONLINE STORE ...... 4308 Ding Ding Li, Li Wang

A STUDY ON DETERMINING MARKETING STRATEGIES FOR E-BUSINESS ...... 4312 Yutong Yuan, Yan Li, Yang Xiao, Siying Ge

AN E-COMMERCE PERSONALIZED RECOMMENDATION SYSTEM BASED ON CUSTOMER FEEDBACK...... 4316 Hongxia Zhang, Yuan Yang

RISK MANAGEMENT AND CONSUMER WILLINGNESS OF EBANKING IN CHINA ...... 4319 Li Zhen, Zhi-Qiang Luan, Bao-Ling Yang

THE INTERACTION EFFECT BETWEEN ONLINE TRUST AND WEB SITE INTERACTIVITY ON HIGHEST PURCHASING PRICE ...... 4324 Jieqian Wu, Zhen Wang, Lihua Huang

ONLINE MARKETING OF LUXURY GOODS -- TAKE CHINESE MARKET AS EXAMPLE ...... 4328 Fen Chen, Yan Zhang

A REVIEW AND PROSPECTS OF INITIAL TRUST IN E-COMMERCE...... 4332 Binhui Wang, Xuan Guo, Hijing Niu, Haoyang Li

RESEARCH ON ELECTRONIC COMMERCE READINESS OF SMALL AND MEDIUM-SIZED TOURISM ENTERPRISES ...... 4336 Y. Pei, Wanxin Xue, Yong Su

A RELATIVE GREEN DEGREE EVALUATION MODEL FOR EQUIPMENTS OF IRON AND STEEL ENTERPRISES ...... 4340 Min Zhou, Lei Wang, Guo-Feng Wang, Jun-Wei Liu, Hua Zhang

THE POTENTIAL OPPORTUNITIES AND CHALLENGES OF E-GOVERNMENT ...... 4346 Yanqing Guo

EVALUATE THE RESULT OF CONSUMER TO CONSUMER SITE PROMOTION USING CORRESPONDENCE ANALYSIS ...... 4350 Yan Li, Gaofei Wang

RESEARCH ON INFORMATIONALIZATION OF RESOURCED-BASED ENTERPRISES — A CASE STUDY OF X STEEL & IRON COMPANY...... 4354 Li. Gao, Fanzheng Chen

RESEARCH ON THE RISKS OF E-COMMERCE MODE ...... 4358 Lijun Bu, Yunji Liang

RESEARCH ON THE PROCUREMENT PLATFORM FOR MRO MATERIALS BASED ON E-COMMERCE...... 4362 Hehua Li, Tao Yang

AN EMPIRICAL STUDY ON THE CONSUMER MOTIVATIONS PARTICIPATING IN VIRTUAL BRAND COMMUNITY...... 4367 Weihong Zhao, Dong Wang

VALUE ANALYSIS OF THE FOREIGN E-GOVERNMENT DEVELOPMENT STRATEGIES ...... 4371 Luwen, Sun, Wensheng He

UNDERSTANDING ICTS ADOPTION FROM AN EVOLUTIONARY PROCESS PERSPECTIVE...... 4376 Ruimei Wang, Yanqing Duan, Zetian Fu

THE ANALYSIS OF GOOGLE’ DIGITAL LIBRARY AND OUR COPYRIGHT PROTECTION...... 4380 Ning Sun, Xinyan Shi

AN OVERVIEW OF TRUST MECHANISM AND APPLICATIONS OF E-COMMERCE...... 4384 Hong-Ling Ma, Guang-Xing Song

RESEARCH ON WEB-BASED EVALUATION INFORMATION SERVICE PLATFORM ...... 4389 Junping Qiu, Hui Du

RESEARCH ON B2B2C-BASED LOGISTICS OPERATION PATTERNS ...... 4393 Xiao-Ping Wang, Yao-Li Zhang, Chuan Gu

RESEARCH ON THE MECHANISM OF CONSUMER GENERATED MEDIA...... 4397 Lin Mu, Hua Rui Cao, Tang Yao, Qiuying Zheng

RESEARCH ON CUSTOMER PERCEIVED RISKS IN INTERNET GROUP BUYING ...... 4401 Zhou Lei, Long Fei, Yang Wei

AN APPROACH OF END USER REGRESSION TESTING FOR SEMANTIC WEB SERVICES ...... 4405 Tao Zhang, Qing Yao, Xiaoning Zheng, Chunyan Ma, Haipeng Wang

UNIVERSITY DORMITORY MANAGEMENT SYSTEM BASED ON AGILE DEVELOPMENT ARCHITECTURE ...... 4409 Xiaobo Zhang, Ying Hu, Yuan Lu, Jia Gu

RESEARCH ON E-COMMERCE TRANSACTION COST-BENEFIT CHARACTERISTICS AND EVALUATION APPROACHES ...... 4413 Xiaohong Chen, Xian Jing

ANALYSIS ON BUILDING CHINESE CORPORATION GREEN RESPONSIBILITY SYSTEM IN THE PROCESS OF ECOLOGICAL CIVILIZATION CONSTRUCTION ...... 4417 Zhengui Cai, Renwei Yuan, Can Luo

STUDY ON VALUE OF LOW-CARBON ECONOMY OF E-COMMERCE ...... 4421 Fengqin Xin, Wenxiang Wang

REVIEWS ON WHY PRICE DISPERSIONS EXIST IN ELECTRONIC MARKETS:A MULTI-PERSPECTIVE ANALYTICAL FRAMEWORK ...... 4425 Xudong Lin, Shuhui Gao

CONSTRUCT EMERGENCY-RESPONSE LOGISTICS SYSTEM AND PUBLIC CRISIS MANAGEMENT...... 4429 Xing-Yi Ye

A RESEARCH OF RESOURCE SCHEDULING STRATEGY FOR CLOUD COMPUTING BASED ON PARETO OPTIMALITY M×N PRODUCTION MODEL ...... 4433 Hao Li, Huixi Li

EXPLORING THE DYNAMIC CHANGES OF E-BUSINESS MARKET IN CHINA ...... 4438 Xiao Ma, Yan Li, Cheng Chen, Fang Yan

A STUDY OF ONLINE PURCHASE INTENTION: BASED ON THE PERSPECTIVE OF CUSTOMER TRUST...... 4442 Fang Gao

EARLY SUPPLIER INVOLVEMENT IN ONLINE PRODUCT CONFIGURATION FOR MASS CUSTOMIZATION ...... 4446 Jun Du, Ling-Zhi Zhong, Jianxin Jiao

THINKING OF SMALL AND MEDIUM-SIZED ENTERPRISES DEVELOPMENT MODERN TV SHOPPING ...... 4450 Xia

HOW TO BUILD UP COMPANY-MANAGED ONLINE BRAND COMMUNITY TO IMPLEMENT SMES BRANDING? INSPIRATIONS FROM EMPIRICAL INVESTIGATION ...... 4455 Binhui Wang, Huijing Niu, Xuan Guo, Haoyang Li

ANALYSIS ON HOW TO ENHANCE E-DEMOCRACY THROUGH E-GOVERNMENT ...... 4458 Yanqing Guo

LINK ANALYSIS OF CHINA’S GOVERNMENTAL TOURISM WEBSITES ...... 4462 Caihua Yu, Tonghui Lian

THE DATA EXCHANGE RESEARCH OF E-GOVERNMENT APPLICATION SYSTEM BASING ON SPATIAL INFORMATION...... 4466 Yi Zhu, Li-Jian Sun, Yu Zhang

RESEARCH ON THE ESTABLISHMENT OF EVALUATION SYSTEM OF E-COMMERCE ENTERPRISE VALUE ...... 4471 Yunji Liang, Lijun Bu

SEARCH ENGINE OPTIMIZATION OF E-COMMERCE WEBSITES...... 4475 Huanwei Wu

SECURITY STRATEGY OF E-COMMERCE IN CHINA...... 4478 Songtao Huo

A MODELING METHOD OF ROLE-BASED TEAM ORGANIZATION STRUCTURE IN E-BUSINESS...... 4482 Yan Li

QUALITY EVALUATION OF E-GOVERNMENT PUBLIC SERVICE ...... 4486 Jinmei Huai

ON APPROACHES OF IMPROVING SERVICE-ORIENTED GOVERNMENT CONSTRUCTION BY E- GOVERNMENT...... 4490 Hui Zhao, Yang Zhao

RESEARCH ON INFORMATION ARCHITECTURE OF E-GOVERNMENT MANAGEMENT PLATFORM OF TIANJIN CONSTRUCTION INDUSTRY ...... 4494 Fenfang Li, Handing Guo, Zhikun Wang

ON LEGAL ISSUES OF THE INTERNET-BASED DIGITAL COPYIGHTS ...... 4499 Yupeng Dong

RESEARCH OF THE DEVELOPMENT TENDENCY OF TOURISM ELECTRONIC COMMERCE ...... 4502 Junhao Chen

E-GOVERNMENT CHALLENGES – FROM APPLICATIONS TO COMPLEX SOLUTIONS ...... 4505 Bjorn Rosengren, Jens Ohlsson

E-READINESS MODEL OF THE CHINESE LOGISTICS INDUSTRY ...... 4509 Tian Xue

THE EFFECTS OF FLOW AND ATTACHMENT ON THE E-LOYALTY OF SNS WEBSITES...... 4512 Yi Qi, Chunlong Fu

DEVELOPMENT AND INTEGRATION OF WEB SERVICE IN VIRTUAL EXPERIMENT SYSTEMS ...... 4518 Xianneng Lin, Di Wu

RESEARCH AND APPLICATION ON DATA DESCRIPTION STANDARD OF VIRTUAL EXPERIMENT SCENE...... 4521 Xiaojing Li, Di Wu

THE CONSTRUCTION OF GRASS-ROOTS E-GOVERNMENT IN CHINA ...... 4524 Junling Xu, Huiquan Wang

RESEARCH ON THE QUESTIONS OF COUNTRYSIDE ELECTRONIC-COMMERCE AND THE PATTERN OF INNOVATION ...... 4528 Weiling Liu, Haiping Li

THE CONSTRUCTION OF SHOPPING WEBSITE CULTURAL ——CASE ANALYSIS OF TAOBAO ...... 4531 Da-Hai Dong, Xiu-Min Jiang

CONSTRUCTING AUTOMATIC EVALUATION SYSTEM FOR E-GOVERNMENT ...... 4535 Yi Wang, Jianjun Cheng, Yong Li, Han Ding

STUDY ABOUT INFLUENCE FACTOR OF CREDIBILITY DISSEMINATION OF INTERNET MOUTH...... 4538 Lei Shen, Yimin Li

THE RESEARCH OF PERSONALIZATION E-COMMERCE MODEL BASED ON DATA MINING ...... 4542 Cheng Deli

A STUDY ON TEACHER-STUDENT COMMUNICATION OF ONLINE EDUCATION...... 4546 Dan Wang

BUSINESS MODEL RESEARCH OF CHINESE GROUPON DEVELOPMENT ...... 4550 Zuopeng, Wuyin

RESEARCH ON BUILDING WEST-BASED SERVICE PERFORMANCE OF E-GOVERNMENT --- WITH THE GRASS-ROOT GOVERNMENTS OF XI’AN MUNICIPALITY AS CASE STUDY ...... 4554 Hai Liu, Gang Song

THE APPLICATION OF COGNITIVE NEUROSCIENCE METHODS IN IS RESEARCH: A RETROSPECT OF NEUROIS RESEARCH USING THE FMRI TECHNOLOGY ...... 4558 Qiuzhen Wang, Qingguo Ma, Qi Wang

ANALYSIS OF BULLETIN BOARD SYSTEM HOT TOPICS BASED ON MULTIPLE KEYWORDS COMBINATION ...... 4562 Shi-Dong Zhu, Jia-Peng Fan, Xiao-Hui Wu

THE FACTORS ANALYSIS INFLUENCING ON THE SERVICE QUALITY DISPARITY OF THE E- BANKING INFORMATION SECURITY ...... 4566 Qiu-Dan Xing, Bing-Jie Niu, Wei Huang, Na Li

CONSUMER SATISFACTION, TRUST AND SELLER LOYALTY IN C2C MARKETPLACE:THE MODERATOR OF INVOLVEMENT...... 4570 Liefa Liao, Zhang

ANALYSIS TO INDUSTRY AGGLOMERATION DEGREE FOR HI-TECH ZONE BASED ON AN AHP MODEL...... 4574 Xin-Wei Zhu, Guo-Bin Zhu, Kai-Gang Gou, Xue-Ming Zhu

CONSTRUCTION OF LOW-CARBON LIFESTYLE BASED ON THE INTERNET ...... 4580 Long Wang, Yin-Ping Zheng

EMPIRICAL RESEARCH ON PERCEIVED RISK DIMENSIONS OF ONLINE-SHOPPING INFANT COMMODITY ...... 4583 Sizhi Li, Chengjun Ji

EMERGENCY COMMUNICATION IN A NETWORK ENVIRONMENT: AN EXAMPLE OF MICOBLOGGING...... 4587 Huang Rui

PERFORMANCE EVALUATION ABOUT DEVELOPMENT AND UTILIZATION OF PUBLIC INFORMATION RESOURCE BASED ON ANALYTIC HIERARCHY PROCESS...... 4590 Yufeng Mo, Luyuan Fan

MANAGING ELECTRONIC RECORDS IN E-GOVERNMENT: CURRENT TRENDS AND FUTURE DIRECTIONS INTERNATIONALLY...... 4594 Xiaomi An, Shuyang Sun, Wei Zhang

DRIVING MECHANISM FOR SERVICE INDUSTRY CLUSTER IN E-BUSINESS...... 4599 Leifang Hu

PURCHASE INTENTION TO UNDERTAKE E-COMMERCE TRANSACTIONS IN DEVELOPING COUNTRIES: APPLICATION OF THEORY OF PLANNED BEHAVIOR IN INDONESIA ...... 4602 Ainur Rofiq, Joseph M. Mula, Albert Scott

WEB-SERVICE ORIENTED COMPUTER AUDIT SYSTEM BASED ON AGENTS...... 4606 Zuoming Huang, Qiao-Ling Liu, Ji-Bing Hu

THE DESIGN AND DEVELOPMENT OF THE DEGREE MANAGEMENT INFORMATION SYSTEM ...... 4610 Yanbao Ji, Qingyun Chen, Meiqin Wang, Lingwang Gao

BUSINESS INNOVATION OF THIRD-PARTY PAYMENT IN CHINA...... 4614 Sheng Zhou, Jing Zou, Li Chen

A MATHEMATICAL, COMPUTATIONAL AND SYMBOLIC REPRESENTATION FRAMEWORK TOWARDS DIGITAL MARKETING PLANNING...... 4618 Shuliang Li, Jim Zheng Li, Felicity Hardley

GOVERNMENTS’ INVOLVEMENT IN INTERNET GOVERNANCE: A LITERATURE REVIEW ...... 4622 Xing Wang

CALCULATION AND MANAGEMENT FOR MINING LOSS AND DILUTION UNDER 3D VISUALIZATION TECHNICAL CONDITION ...... 4626 Weijing Wang, Shaofeng Huang, Xiaobo Wu, Qingfei Ma

THE MECHANISM AND APPROACH OF CHANNEL-BASED SYSTEM REFORM THROUGH THE SEPARATION OF PROGRAM-MAKING FROM BROADCASTING...... 4634 Lei Zhang

THE OPTIMIZATION AND SIMULATION OF AUTOMOBILE PRODUCTION LINE BASED ON FLEXSIM ...... 4638 Jianming Bai, Jinhang Pan

THE CIRCULATION PATTERN OF ONLINE SCIENTIFIC JOURNALS ...... 4641 Lifang Xu, Ting Cong, Jinhong Liu

THE BASICS ISSUES ON THE SECURITY INFORMATION MANAGEMENT PRACTICES IN ORGANIZATIONAL ENVIRONMENT ...... 4645 Rashad Yazdanifard, Mohammed G. Musa, Tshepo Molalmu

INTEGRATION MANAGEMENT SKILLS AT THE EXPENSE OF TECHNICAL MANAGEMENT SKILLS IN THE FIELD OF PROJECT MANAGEMENT...... 4649 Mpho Nchini, Rashad Yazdanifard

THE FACTORS TO HINDER SMALL RETAIL ENTITIES FROM DEVELOPING E-COMMERCE AND ITS STRATEGY ...... 4653 Bo Zhang, Haijun Zhang, Bingwu Liu

THIRD-PARTY PAYMENT PROBLEMS AND COUNTERMEASURES ...... 4658 Bo Zhang, Haijun Zhang, Bingwu Liu

RESEARCH AND IMPLEMENTATION OF WEB MAIL FORENSICS SYSTEM...... 4662 Jia-Peng Fan, Shi-Dong Zhu, Xia-Hui Wu, Yan Xia

A CONTENT-BASED INFORMATION RETRIEVAL MODEL USING NON-NEGATIVE MATRIX FACTORIZATION METHOD ...... 4666 Chengzhong Yang, Qi Huang

WEBQUEST BASED CABLING NETWORK ENGINEERING EXPERIMENT PLATFORM FOR RESEARCH...... 4670 Lianjun Chen, Qingfei Song

ORGANIZATIONAL CONTEXT IN INFORMATION SYSTEMS RESEARCH: PERSPECTIVES AND COMPONENTS ...... 4674 Jin Xu, Jing Zhu, Stephen S. Y. Liao

AUDIENCE DISTRIBUTION, LOGISTICS AND THE INFORMATION DISSEMINATION BOUNDARY: NEWSPAPER VALID ISSUANCE AS AN EXAMPLE ...... 4678 Xutao

PROFIT MODELS OF SOCIAL NETWORKING SERVICE ...... 4682 Jia-Yin Liu

STUDY OF MOBILE PAYMENT BUSINESS MODEL BASED ON THIRD-PARTY MOBILE PAYMENT SERVICE PROVIDER...... 4686 Guoling Lao, Hanbing Liu

A STUDY ON MODELING AND MEASURING THE VALUE NETWORK OF MOBILE SERVICES ...... 4690 Hu Liu, Jinluan Ren, Lihua Liu, Jianhua Dai

STUDY ON THE APPLICATION OF M-COMMERCE IN THE RECONSTRUCTION OF ENTERPRISE VALUE CHAIN IN GUANGZHOU, CHINA...... 4693 Yupeng He, Junhong Feng, Juntang Liu

BASED ON SUPPORT VECTOR MACHINE OF IMAGE CLASSIFICATION TECHNOLOGY...... 4697 Meifang Du

A METHOD OF WEB SECURITY CERTIFICATION BASED ON BROWSER MIDDLEWARE...... 4699 Weihua Xie, Yongbing Wang

USING LEARNING STYLES TO IMPLEMENTING PERSONALIZED E-LEARNING SYSTEM ...... 4702 Shaoling Deng

THE APPLICATION OF STATISTICS AND ANALYZES IN THE ULTRASOUND DIAGNOSIS DIGITAL MANAGEMENT SYSTEM ...... 4706 Jing Luo, Feng-Hua Liu

THE CONCEPT, MODEL AND FUNCTION EXPRESSION ABOUT PATIENT PERCEIVED VALUE ...... 4710 Yaohui Wang, Haixiao Chen

POOR RISK MANAGEMENT AS ONE OF THE MAJOR REASONS CAUSING FAILURE OF PROJECT MANAGEMENT...... 4714 Kaizer Boikanyo Ratsiepe, Rashad Yazdanifard

THE RESEARCH ON THE INFLUENCE OF FOREIGN EXCHANGE RATE ON THE OUTSOURCING: CHINESE CASE EMPIRICAL STUDY ...... 4719 Xiang Ma, Fuhong

THE GOVERNANCE STRUCTURE AND INNOVATION SYSTEM OF CHINESE STATE FIRMS AFTER THE FUNDAMENTAL REFORM: THE MID OF 1990S TO THE FIRST DECADE OF 2000S...... 4723 Chun Liao

ADVERSE SELECTION AND COUNTERACTING MECHANISM IN TAOBAO.COM ...... 4729 Yong Pan

THE BENEFITS AND LIMITATIONS OF PAIRWISE UNDERSTANDING OF IT BUSINESS VALUE...... 4733 Guangming Cao

SOCIAL EFFECTS OF INFORMATION TECHNOLOGY...... 4737 Bai Li

STUDY ON STRATEGY OF ERP IMPLEMENTATION IN SMALL AND MEDIUM-SIZED MANUFACTURING ENTERPRISES IN NORTHERN JIANGSU AREA,CHINA...... 4740 Meiling Liu, Tao Zhang, Chengzhi Li, Qingde Song, Quanwu Dong

EQUIVALENCE CHECKING IN INFORMATION SYSTERM HARDWARE DESIGN...... 4744 Dehui Fan, Guangsheng Ma

ONTOLOGY LANGUAGE OWL RESEARCH STUDY ...... 4747 Guangdong He, Lei An

THE IMPLEMENTATION AND APPLICATION OF MOBILE ONLINE GAMES IN CHINA: A MARKETING PERSPECTIVE ...... 4751 Xin-Ren Bao, Ming-Gui Sun, Li-Ying Ding

MARKETING TACTICS FOR WAP-BASED E-COMMERCE...... 4755 Ruiying Yang, Guohua Yuan

A NOVEL APPROACH FOR PERFORMANCE ASSESSMENT IN MOBILE COMMERCE ...... 4758 Wei Liu

AN IMPROVED REGION GROWING METHOD FOR MEDICAL IMAGE SELECTION AND EVALUATION BASED ON CANNY EDGE DETECTION...... 4762 Hong-Rui Wang, Jian-Li Yang, Hai-Jun Sun, Dong Chen, Xiu-Ling Liu

CORRELATION BETWEEN THE TECHNOLOGICAL PROGRESS IN AGRICULTURE AND THE INCOME OF FARMERS IN CITY, SHANDONG PROVINCE IN CHINA...... 4766 Xiyan Han, Suoping Li

FITTING NETWORK DATA BASED ON LATENT CLUSTER MODEL...... 4770 Ying Guo, Xuefeng Wang, Donghua Zhu, Xiao Zhou

MULTIVARIATE KERNELS IN GWR MODEL TO IDENTIFY CLIMATIC MICRO-BASINS...... 4774 Massimo Mucciardi, Pietro Bertuccelli

VISUAL ANALYSIS OF HOTSPOT AND FRONTIER OF TRADITIONAL CHINESE MEDICINE...... 4778 Rongying Zhao, Min Wang

RESEARCH OF DATA MINING TECHNOLOGY IN ELECTRONIC COMMERCE...... 4782 Qing Chao Pan

SIMULATION OF COORDINATED DEVELOPMENT OF AN URBAN ECOSYSTEM: A CASE STUDY IN GUANZHONG URBAN AGGLOMERATION ...... 4786 Jing Zhao, Hai-Xing Guo

RESEARCH ABOUT E-COMMERCE CUSTOMER VALUE CLASSIFICATION BASED ON AFFILIATIONS CLOUD CLUSTERING ALGORITHM ...... 4790 Li Sa

AN EMPIRICAL STUDY ON THE IMPACT OF THE INTERNET-AIDED COLLEGE ENGLISH TEACHING ON THE LEARNERS’ MOTIVATION ...... 4794 Shuqin Wang, Nan Wang

SERVICE SELF-AWARE AND DATA ADAPTIVE-ALLOCATION FOR SCIENTIFIC RESEARCH INFORMATION SYSTEM...... 4797 Rikun Liao, Hui Zhou, Yubin Zhao

MULTILATERAL MULTI-ISSUE NEGOTIATION MODEL OF AGENT BASED ON HYBRID GENETIC ALGORITHM ...... 4801 Yang Zhi, Geng Xia

DEFORMATION MONITORING AND ANALYSIS AND RESULT ANALYSIS OF IN EXCAVATION ENGINEERING OF QINGDAO SUBWAY IN HEXI STATION ...... 4805 Xiuting Su, , Fufeng Sun

RESEARCH ON APPLICATION OF DEA IN THE SELECTION OF VIRTUAL ENTERPRISE PARTNERS...... 4810 Zehua Tong, Chunhua Han, Quanping Chen

A SHORT INTRODUCTION TO DATA MINING AND ITS APPLICATIONS...... 4814 Haiyang Zhang

CHINA AND FOREIGN COUNTRIES ELECTRIC VEHICLES INDUSTRY CURRENT SITUATION AND DEVELOPMENT COUNTERMEASURES ...... 4818 Feifei Wu, Qian Zhou

DATA MINING APPLICATION IN THE INNOVATIVE ACTIVITIES OF THE SCIENCE AND TECHNOLOGY ...... 4822 Yanfeng Wang, Rubing Yuan

THE RESEARCH OF WEB MINING IN E-COMMERCE...... 4825 Haiyang Zhang

CLIENTS BEHAVIOR ANALYSIS OF SECURITIES COMPANY BASED ON THE WEB-LOG DATA MINING...... 4829 Yahong Li, Jian Li, Kegang Hao

KNOWLEDGE DATA MINING IN POPULATION STRUCTURE AND TRANSITION OF ECONOMIC DEVELOPMENT PATTERN ...... 4833 Jing-Yi Hou, Wei-Zhong Fu, Cheng-Yan Han

CHARACTERIZATION OF IRAN STOCK MARKET INDICES USING RECURRENCE PLOTS ...... 4837 Nooshin Bigdeli, Mehdi Jafarzadeh, Karim Afshar

APPLICATION OF THE DATA MINING IN THE PERSONALIZED INFORMATION SERVICE...... 4842 Xinying Gu, Zhimin Li

THE COMPARISON OF FIVE DISCRIMINANT METHODS...... 4846 Yan Hu, Daiyu

CONSTRUCTION OF VISUALIZATION SYSTEM BASED ON GRID: THE INTEGRATION OF VISUALIZATION AND GRID ...... 4850 Shi Bin

APPLICATION RESEARCH OF VISUAL IDENTITY ELEMENTS IN APPAREL DESIGN BASED ON KNOWLEDGE VISUALIZATION ...... 4853 Li Li, Xiaogang Liu, Bailu Fu

OPTIMIZATION OF PRODUCTION SYSTEM BY SIMULATION BASED ON UML AND FLEXSIM ...... 4856 Yu-Qiang Shi, Jun Jia Wang

CHINESE CONSUMER ETHICAL BELIEFS: A SCALE DEVELOPMENT AND COMPARISON...... 4860 Qi Dai, Jing Li, Guoqian Shen, Zhongpeng Cao

DYNAMIC ANALYSING ON COOPERATIVE INNOVATION WITH SIMPLE IMITATING AND TRAINING ...... 4864 Deng-Bing Zhand

ON THE ROBUSTNESS TEST OF BORDER EFFECT GRAVITY MODEL FOR SHIPPING TRADE ...... 4868 Haixia Zhu

EVOLUTION PROPERTIES OF BEIJING URBAN RAIL TRANSIT NETWORK...... 4872 Jianjun Wu, Huijun Sun, Bingfend Si, Xun Zheng

TRY TO PERSUADE SENTIMENTALLY OR RATIONALLY: THE CHOICE OF ADVERTISING APPEALS OF GREEN PRODUCTS ...... 4876 Jianxin Li, Mingjing Song

EXTENSION OF VIKOR METHOD WITH INTERVAL-VALUED INTUITIONISTIC FUZZY SETS ...... 4881 Chaojie Li, Hongli Jiang

MODEL OF DETERMINATION FOR TOPSIS-BASED GLOBAL VALUE CHAIN GOVERNANCE STRUCTURE...... 4885 Yongmei Zeng

STRATEGIC RESEARCH OF EMPLOYEE SPORTS DEVELOPMENT IN THE NORTHEAST...... 4889 Haiying Xu, Zhimin Liu

STRENGTHS AND WEAKNESSES OF EXCELLENT ATHLETES IN TRACK AND FIELD OF CAPITAL COLLEGE AND UNIVERSITY AND APPLIED RESEARCH IN TRACK AND FIELD TRAINING ...... 4893 Jin-Suo Ren, Liang Li

STUDIES ON THE IMPLEMENTATION OF NATIONAL STANDARDS FOR STUDENT’S PHYSICAL FITNESS AND HEALTH IN THE COLLEGIATE TRACK EVENTS...... 4896 Liang Li, Cai-Lian Xi

DCC ANALYSIS OF TWO STOCK RETURNS VOLATILITY WITH TWO FACTORS OF MSCI GLOBAL AND EUROPE MARKET INDICES: STUDY OF THAILAND AND MALAYSIA STOCK MARKETS...... 4900 Wann-Jyi Horng, Hui-Hsin Hsu, Liu-Hsiang Hsu

DISCUSSION ABOUT THE METHOD OF CONSTRUCTING LOSS AMOUNT MODEL (TRYING CONSTRUCTION LOSS AMOUNT MODEL WITH NEWTON’S INTERPOLATION) ...... 4905 Daguang Yang, Wei Liu

KNOWLEDGE COMPETENCE APPRAISAL OF OLD NORTHEAST INDUSTRIAL...... 4909 Fangqiu Xu

THE STUDY ON NON-LINEAR IDENTIFICATION ALGORITHM ABOUT EEG...... 4913 Jianming Cui, Xiaoming Guo

A PARALLEL VULNERABILITY DETECTION FRAMEWORK VIA MPI...... 4915 Gang Wang, Lei Wang

A STUDY ON THE EVOLUTIONAL PATH AND DYNAMIC MECHANISM OF INDUSTRIAL AGGLOMERATION...... 4919 Zhiying Ji

CONSTRUCTING BOOLEAN FUNCTIONS WITH MAXIMUM ALGEBRAIC IMMUNITY ...... 4923 Hao Cao, Huige Wang

THE ANALYSIS OF SOCIETY DESIGN ...... 4926 Chao Chen, Ji-Chang Sha

THE PSYCHOLOGICAL STRESS OF EMPLOYEES –A QUESTIONNAIRE SURVEY ...... 4930 Shuncheng Gao

THE EVALUATION OF AGRICULTURE PRODUCTS WHOLESALE MARKET MODERNIZATION BASED ON ANALYTIC HIERARCHY PROCESS...... 4934 Libing Tang, Ping Zhang

NEW REGIONAL AIRPORT PASSENGER THROUGHPUT FORECAST MODEL BASED ON AIRPORT GROUPS...... 4938 Hong Jun Xu, Jun Gai Tian, Hui Tao Ma

FIRST-PRICE AUCTIONS WITH RISK-AVERSE BIDDERS ...... 4942 Sen Yang, Xianjia Wang, Jian Jiao

THE EMPIRICAL ANALYSIS ON THE ECONOMY GROWTH OF THE NEW SILK ROAD TRANSPORTATION ECONOMIC ZONE IN CHINA - A PANEL DATA MODEL ON THE BASIS OF SIX FACTORS ...... 4946 Yuhong Liu, Xin-An Wang

EVALUATION OF MANAGEMENT INFORMATION RESOURCE SHARING BASED ON GREY SYSTEM THEORY...... 4950 Ya-Jun Wang, Zhi-Jun Zhang, Xia Yang, Song-Bai He, Ke Zhao

STUDY ON STRENGTHENING PRACTICE TEACHING BASE IN UNIVERSITIES ----BASED ON THE EXPERIENCE IN FOREIGN UNIVERSITIES...... 4954 Xixi Ye

FORECAST MODEL OF CIVIL AVIATION PASSENGER TRANSPORTATION VOLUME BASED ON SYSTEM DYNAMICS...... 4959 Jun Gai Tian, Hong Jun Xu

THEORETICAL RESEARCH ON HIGHWAY REGIONALIZATION IN WESTERN CHINA ...... 4963 Jiang-Xia Yu, Shao-Hua Han

RESEARCH IN THE COMBINATION OF PROFESSIONAL KNOWLEDGE AND DRAWING SKILLS IN TEACHING OF BUILDING ELECTRICAL CAD...... 4967 Jian Zheng

MEASURING RURAL TOURISM VALUE FOR MONEY: THE EXPERIENCE ECONOMY OF LEISURE AGRICULTURE IN CENTRAL TAIWAN...... 4970 Biing-Wen Huang, Yu-Chen Yang

ML ESTIMATION OF SPATIAL PANEL DATA GEOGRAPHICALLY WEIGHTED REGRESSION MODEL ...... 4974 Zhipeng Lin

STRUCTURAL DECOMPOSITION ANALYSIS OF DOMESTIC CO2 EMISSIONS FROM EXPORT PRODUCTS OF INDUSTRIAL SECTORS IN CHINA ...... 4978 Yun Zhang, Xiuzhen Li

RESEARCH ON CUG-HBSC BASE OF BUSINESS ADMINISTRATION PRACTICAL TEACHING...... 4982 Yuqing Liu, Jundong Hou, Rei Guo, Danxia Song, Haiyan Ma

HOW TO CARRY OUT CROSS-MARKETING: THE ENLIGHTENMENT OF TOW CASES ...... 4986 Yong Gan, Derong Li, Limin He

THE REASONS AND COUNTERMEASURES OF LACKING DISCOURSE POWER OF CHINA IN INTERNATIONAL IRON ORE PRICE NEGOTIATIONS ...... 4990 Zhirong Yang, Shaohui Chen

A BIBLIOMETRIC ANALYSIS OF PAPERS IN THE FIELD OF INFORMATION SCIENCE AND LIBRARY SCIENCE OF MAINLAND CHINA BASED ON THE SSCI DATABASE FROM 2000 TO 2010 ...... 4994 Jing Li, Wenqi Fu, Feifei Wang

APPLICATION OF AUTOCAD GRAPHICS FUNCTION ...... 4998 Y. Liping, Z. Yugang

DESIGN AND IMPLEMENTATION ON MPEG-4 STREAMING MEDIA DIGITAL RIGHTS MANAGEMENT SYSTEM...... 5002 Hongjiang Wang, Na Ren, Wenqiang Zhang, Tingting Zhao

STRUCTURAL EQUATION MODEL FOR INFLUENCING FACTORS ON BASIC OLD-AGE PENSION LEVEL...... 5006 Haiyuan Hu, Yong Hao

ON ECONOMIC LOT SIZES WITH QUANTITY AND FREIGHT DISCOUNTS: THE MIXED DISCOUNT CASES ...... 5010 H. Chang

BILINGUAL ECONOMICS EDUCATION FOR BUSINESS SCHOOLS IN RUNNING CHINESE-FOREIGN COOPERATION PROGRAMME: A PERSPECTIVE OF CROSS CULTURE ADJUSTMENT...... 5014 Yewei Chen, Zhenhua Han

ON THE PROBLEMS AND TACTICS OF TECHNOLOGY INNOVATION OF SMALL AND MEDIUM ENTERPRISES IN CHINA ...... 5018 Xu Shu

THE APPLIED RESEARCH OF THE SPATIAL DEFINING METHODOLOGY OF METROPOLITAN AREA —TAKING THE PAN-GUANGZHOU METROPOLITAN AREA AS AN EXAMPLE ...... 5022 Hongxiang Liu, Siming Liu, Ming Zhang, Yunlong Cheng

DEVELOPMENT STRATEGY AND COUNTERMEASURE OF CAPITAL COLLEGE AND UNIVERSITY IN HIGH-LEVEL TRACK AND FIELD EVENT...... 5026 Jin-Suo Ren, Wen-Zhong Li

DISCUSSION ON RELATIVE CONCEPTION OF SPORTS MANAGEMENT ...... 5029 Yang Gao

THE OPPORTUNITIES AND CHALLENGES BROUGHT BY 2014 GUANGDONG PROVINCIAL SPORTS MEETING TO ZHANJIANG’S TOURISM...... 5033 Jian-Qun An, Yong-Feng Zhao

THE RESEARCH OF THE CURRENT SITUATION ABOUT THE SPORTS STARS AS SPOKESPERSON IN CHINA...... 5037 Wei Wang

THE STUDY OF THE CORE COMPETITIVENESS’S SOURCE AND FORMATION PATH OF THE PROFESSIONAL SPORTS CLUB IN CHINA ...... 5041 Guangtao Zhao

THE INVESTIGATION OF HEALTH INVESTMENT ENVIRONMENT FOR PART OF SMALL AND MEDIUM-SIZED FITNESS CLUBS IN WUHAN ...... 5044 Yi-Feng Li

THE SYNTHETICALLY ESTIMATION OF BODY GROWTH WITH REGRESSION ANALYSIS FOR THE YOUTH OF THIRTEEN OF THE HAN, UYGUR, KAZAK, XIBO NATIONALITY IN XINJIANG...... 5050 Lin Jing

STUDY ON ESTABLISHING THE ENSURING POLICIES OF STATE-OWNED FORESTRY TENURE SYSTEM REFORM BASED ON FOREST SUSTAINABLE DEVELOPMENT...... 5052 Yufang Wang, Lin Ma

RESEARCH ON THE MATCH BETWEEN ENTERPRISE INTERNATIONAL OPERATION COMPETITIVE STRATEGY AND CROSS-CULTURE MANAGEMENT MODE...... 5057 Yanxiang Ma

A MARKOV REGIME-SWITCHING MODEL ON FOREIGN TRADE: THE CASE OF CHINA ...... 5061 Dongmei Li, Zhihong Song, Libo Fan

EMPIRICAL ANALYSIS ON FACTORS OF CHINA’S HOUSEHOLD SAVINGS ...... 5065 Peizhi Wang, Gelin Pang

PROJECT MANAGEMENT AND PROJECT INTEGRATION MANAGEMENT IN RELATIONSHIP WITH SERVICE MARKETING...... 5069 R. Yazdanifard, Tshepo Molamu, Mohammed Garba Musa

A COMPARISON OF DIFFERENT COMMUNICATION RTK SURVEY SYSTEMS...... 5073 Li-Heng He, Ming-Ming Sui, Qi-Sheng Bao

A MODELING APPROACH TO HIERARCHICAL LOCATION PROBLEM OF VESSEL TRAFFIC ACCIDENT EMERGENCY RESOURCE STATION IN YANGTZE RIVER ...... 5077 Zhiwei Wang, Peilin Zhang

ANALYSIS AND PREDICTION ON HOUSEHOLD SAVINGS IN CHINA BASED ON ARIMA MODEL ...... 5081 Xingmin Yang, Ruicheng Yang, Qiang Lv

ANALYSIS ON THE COORDINATION BETWEEN DEFENSE SPENDING AND ECONOMIC DEVELOPMENT...... 5084 Jingti Han, Chunxiang Luo

THE APPLICATION OF EMOTIONAL EXPERIENCE TEACHING METHODOLOGY IN TENNIS TEACHING FOR COLLEGES...... 5089 W. Wei, K. Jing

DEVELOPMENT OF LEARNERS’ OUTPUT ABILITY IN ORAL CLASS...... 5093 Z. Tao, X. Zhian

CHINESE AND AMERICAN REQUEST STRATEGY : A STUDY ON THE SPEECH ACT BEHAVIOR OF THE COLLEGE STUDENTS...... 5097 Y. Peng, W. Wei

ANALYSIS AND EVALUATION OF URBANIZATION LEVEL OF HARBIN FROM FARMERS’ ANGLE ------TAKING SHANGZHI BIN COUNTY AND SHUANGCHENG AS EXAMPLE ...... 5101 Yanhua

A COMPARATIVE ANALYSIS OF THE SCOPE OF INFLUENCE OF URBAN RAIL TRANSIT ON THE VALUES OF REAL ESTATE IN DIFFERENT SURROUNDING REGIONS: TAKING ZHENGZHOU SUBWAY LINE 1 AS A CASE STUDY ...... 5104 Yanfei Sun, Bingyu Pan

NAVIGATION ALGORITHM REFERENCE TO REAL-TIME TRAFFIC INFORMATION ...... 5108 Jiang Liu, Lv Haihua, Gao Kai

APPLICATION OF ESB ON TELEMATICS...... 5111 Haihua Lv, Jiang Liu

TRADE REVENUE MODEL ON THE BASE OF COMPARATIVE ADVANTAGE UNDER INCOMPLETE SPECIALIZATION ...... 5113 Zhigang Wang

DISCUSSION ON ENVIRONMENTAL COST ACCOUNTING AND ENVIRONMENTAL COST CONTROL...... 5117 Qiguo Huang

ANALYSIS OF THE CAUSES OF JUVENILE DELINQUENCY: BASED ON THE SOCIOLOGICAL ANGLE...... 5121 Peiying Wang

STRATIFIED ACTIVITY-BASED BUDGET...... 5124 Pinxin Wang, Rao Fu, Yuanyuan Xu

DEFECTS AND IMPROVEMENT OF 5S IMPLEMENTATION IN THE WORKSHOP OF MTO ELECTRONIC ASSEMBLY INDUSTRY AT THE PEARL RIVER DELTA ECONOMIC ZONE ...... 5133 Shangyou Zhang, Yaqing Tan

TRANSFORMATION OF FOREIGN TRADE GROWTH MODE AND ESTABLISHMENT OF HARMONIOUS TRADE RELATIONS ...... 5137 Luhao Liu

A STUDY ON THE RELATIONSHIP BETWEEN TOURISM MARKET DEMAND AND UNDERGRADUATE EDUCATION...... 5141 Yanjun Li

A COGNITIVE SEMANTIC STUDY OF TRANSFERRED EPITHET...... 5146 Yingnan You

INTRA-PRODUCT INTERNATIONAL SPECIALIZATION, GLOBAL VALUE CHAIN AND CHINA’S MANUFACTURING INDUSTRIES UPGRADING...... 5150 Xiuzhen Li

RESEARCH INTO THE DYNAMIC AND EQUILIBRIUM RELATIONSHIP OF HENAN BETWEEN CONSUMER DEMAND IN RURAL AND THE ECONOMIC GROWTH ...... 5153 Hui Wang, Yinhai Li

RESEARCH ON STRATEGIES OF PROMOTING SOCIAL RESPONSIBILITIES OF PRIVATE ENTERPRISE...... 5157 Liming Deng, Bin Liu

INDUCTIVITY EXTRACURRICULAR SPORT COMPETITION MODEL ON COLLEGES AND UNIVERSITIES ...... 5160 Yaqin Yang, Li Wang, Wanhua Qiu

THE CHARACTERS OF THE ECO-INDUSTRIAL PARK IN EU AND US AND THE INSPIRATION FOR THE WUHAN METROPOLITAN ZONE ...... 5163 Li Ming

THE SHAPING MACHINE REFORMED BY NUMERICAL CONTROL SYSTEM...... 5166 Y. Liping, Z. Yugang

THE INTERNATIONAL COMPETITIVENESS OF ZHEJIANG’S FURNITURE INDUSTRY AND THE AFFECTING FACTORS ...... 5169 Jing Zhang, Ran Ding

ANALYSIS ON THE CONSTRUCTION MODE OF CHONGQING PUBLIC RENTAL HOUSING...... 5173 Jiafei Bai, Caigui Zheng

A RESEARCH OF THE EVALUATION INDEX OF COUNTY ECONOMY INDEX SYSTEM BASED ON THE ECONOMIC ZONE ...... 5177 Shuying Wang

THE ANALYSIS OF DYNAMIC EVOLUTION OF ACADEMIC RESEARCHES ON BRAND EQUITY ...... 5181 Fenmian Wang, Weiwen Wu, Jue Wang, Xiaojun Wang, Hong Qiu

THE DEMAND OF ALTERNATIVE RED MEAT: FACTORS AFFECTING CONSUMERS’ PERCEPTION AND CONSUMPTION DECISION OF OSTRICH MEAT IN TAIWAN ...... 5185 Yu-Chen Yang, Biing-Wen Huang

A STUDY ON THE MAIN RESTRICTING FACTORS IN THE CONSTRUCTION OF CENTRAL TOWN IN TANGSHAN AND COUNTERMEASURES ...... 5189 Fuqiang Wang, Jingzhen Xu, Juqian Chen

THE COMPARISON RESEARCH OF CHINA'S AVIATION NETWORK’S KEY NODES ...... 5193 Cui Bo, Pan Shunrong

AN INVESTIGATION ON SECURITY OF COGNITIVE RADIO NETWORKS ...... 5197 Huaqing Mao, Li Zhu

THE REGIONAL SCI-TECH POLICY OF THE EU AND ITS INSPIRATIONS FOR CHINA ...... 5201 Li Ming

THE REALIZATION OF THE WM8350 CHARGE DRIVE BASED ON WINCE6.0...... 5204 Xiao-Hong Zhang, Yu-Song Wang

STUDY ON THE IRRATIONAL FACTORS OF LOFT MODE IN URBANIZATION...... 5209 Song Chen, Lin Bai

ANALYSIS OF FACTORS AFFECTING THE HUMAN BEHAVIOR SAFETY IN METAL UNDERGROUD MINES ...... 5212 Zhenhua Lv, Nailian Hu, Guoqing Li

THE CONCEPT AND MODEL OF APPAREL DESIGN MANAGEMENT ...... 5215 Wan-Yu Zhang

AN EFFICIENT IMPROVED STRATEGY FOR THE PAGERANK ALGORITHM...... 5218 Zha Peng, Xu Xiu, Zuo Ming

INFLUENCE AND COUNTERMEASURE OF THE MIDDLE ROUTE OF SOUTH- TO- NORTH WATER TRANSFER PROJECT ON THE SUSTAINABLE UTILIZATION OF WATER RESOURCES IN XIANGYANG CITY ...... 5222 Zhong-Wang Zhang, Wen Li, Guo Jie

A NEW THEORETICAL PBL MODEL FOR MIS COURSE DESIGN AND RESEARCH...... 5226 Ling Yun Zhao, Fang Ai Liu

RESEARCH ON THE AGRO-PROCESSING INDUSTRY IN YUNNAN PARTICIPATING IN INTERNATIONAL REGIONAL COOPERATION ...... 5230 Guoping Cheng, Shuang Li

CONCENTRATION RATION AND STRUCTURAL EMBEDDEDNESS OF EQUIPMENT MANUFACTURING INDUSTRY IN HEAVY INDUSTRIAL DISTRICT: CASE OF HEILONGJIANG, CHINA ...... 5235 Dequan Zheng

RESEARCH ON SINO-EU TRADE FRICTIONS AND THE COUNTERMEASURES ...... 5239 Pei Zhang, Bei Xiao

A RESEARCH ON HOW TO IMPROVE THE QUALITY OF ORDINARY UNIVERSITY’S P.E. TEACHING...... 5243 Guilan Wang, Shi Jie

COMPARATIVE EVALUATION AND REGIONAL DEVELOPMENT STRATEGIES OF SPORTS INDUSTRY ...... 5246 Meng Xu, Fengmin Cai

THE CORRELATION STUDIES OF AGRICULTURAL INVESTMENT ELEMENTS AND AGRICULTURAL BENEFITS ...... 5250 Yufeng Li, Yanli Wang

SPECIFIC HUMAN CAPITAL AND OPTIMAL DESIGN OF PENSION PLANS ...... 5255 Feng Lu, Yansui Yang, Bingqing Shi

LITERATURE REVIEW AND COMMENT ON ENTREPRENEURIAL BEHAVIOR ...... 5259 Xingang Wang, Zelin Tong

THE EFFECT OF INFLOW FOREIGN DIRECT INVESTMENT ON CHINA’S TRADE SURPLUS ...... 5262 Yuan Hu

A COMPARATIVE ANALYSIS OF ADMINISTRATION-ORIENTED AND CUSTOMER-ORIENTED ELECTRONIC GOVERNMENT ...... 5266 Feng Yao

THE PATH ANALYSIS OF DIVERSIFICATION STRATEGY AND CAPITAL STRUCTURE IN THE LISTED COMPANIES...... 5269 Yingchun Song

LISTED COMPANY’S SHARE ALLOTMENT SIZE DECISION-MAKING UNDER THE TOTAL CIRCULATING EXPECTATION...... 5273 Qun Gu, Shu Ping Zhai

MANAGEMENT OF ZONE OF TOLERANCE BASED ON WEBER-FECHNER’S LAW...... 5277 Shun-Li Sun

WORD CO-OCCURRENCE NETWORK ANALYSIS OF SCIENTIFIC DATA USING NWB TOOL ...... 5281 Runda Liu, Hui Zhao

RESEARCH ON FINANCIAL MANAGEMENT INNOVATION IN COLLEGES USING INSTITUTIONAL ECONOMICS ...... 5285 Yonghua Wang, Shuhong Xu

STUDY ON THE RISK CONTROL OF LOGISTIC STRATEGIC ALLIANCE IN SHIPPING ENTERPRISES...... 5289 Hui-Hui Xuan, Qing Liu

RESEARCH ON RAILWAY PROJECT MATERIAL PROCUREMENT PLAN BASED ON INVENTORY COORDINATION...... 5293 You-Wu Xie

EMPIRICAL STUDY OF FIRM’S COMPETITION AWARENESS AND INNOVATION PERFORMANCE IN THE ALLIANCES ...... 5297 Jing Jin

THE PERSPECTIVE OF THE DEVELOPMENT OF COUNTY-LEVEL ENTERPRISES UNDER THE BACKGROUND OF GLOBAL FINANCIAL CRISIS ...... 5302 Honghui Fan, Meng Zhao

STRATEGIES TO BOOSTING THE DEVELOPMENT OF HIGH-TECH INDUSTRIES OF TANGSHAN ...... 5306 Feng Yao, Honghui Fan

A COMPARATIVE STUDY ON BEHAVIORAL FACTORS OF USING MOBILE IT SERVICE ACCORDING TO ATTRIBUTE OF PLATFORM ...... 5309 Joonseo Moon, Wonjun Lee, Younjung Kang

CONSTRUCT A COMPREHENSIVE DEVELOPMENT PLATFORM ON THE ROLE OF GRADUATE STUDIES ...... 5317 Ronglian Chen, Weiya Li, Zhongli Hu

A PARALLEL GENETIC ALGORITHM BASED ON TBB FOR RESOLVING THE BIN-PACKING PROBLEM...... 5321 Liyan Zhang, Yan Sun, Jian Ma, Jian Sun

NETWORK NC EQUIPMENT FAULT DIAGNOSIS RESEARCH BASED ON EXPERT SYSTEM...... 5325 Liangqi Wu, Jun Wu, Daxi Wang

STUDIES BASED ON MICROCHARACTERISTICS OF EMERGING TECHNOLOGIES ...... 5329 Cai Qiang

MULTI-OBJECTIVE SUPERVISED CLUSTERING GA AND MEGATHERMAL CLIMATE FORECAST ...... 5336 Hongwei Zhang, Zhenyu Yang, Shurong Zou

STUDYING FORMAL METHODS APPLICATIONS IN CBTC ...... 5340 Fei Yan

A DECISION-MAKING MODEL OF THE OPTIMUM RELATIONSHIP BETWEEN ENTERPRISE’S PRODUCT PROFITS TARGET AND WARRANTY PERIOD ...... 5343 Zhi-Wei Helian, Si-Cong Mao

STUDIES ON LARGE-SCALE TRAVELING SALESMAN PROBLEM (LTSP) BASED ON PLANT GROWTH SIMULATION ALGORITHM...... 5348 Xuefeng Ding, Jianxin You

ACRYLAMIDE-BASED CATIONIC POLYELECTROLYTES AND THEIR POTENTIAL APPLICATIONS: A SURVEY...... 5354 Ahmad Rabiee

A BUSINESS PROCESS REENGINEERING SYSTEM BASED ON AI AND J2EE...... 5357 Yongchun Wu, Zhenjian Jiang, Ruixue Zhu

A FUZZY LOGIC APPROACH FOR SCHEDULING PREVENTIVE MAINTENANCE IN ERP SYSTEM...... 5361 Rami Hikmat Fouad, Murad Samhouri

RESEARCH ABOUT THE SETTING OF MAINTENANCE CYCLE OF NEW ENERGY EQUIPMENT...... 5365 Xuncheng Huang, Suqin Sun, Hanxiao Sun, Yiming Li

A HYBRID RECOVERY SCORING MODEL USING MULTIVARIATE ADAPTIVE REGRESSION SPLINES AND DATA ENVELOPMENT ANALYSIS ...... 5367 I-Fei Chen

PROPERTY ADJUSTING OF MAGNETO-RHEOLOGICAL DAMPER USING NEURAL NETWORK ADAPTIVE FILTER ...... 5371 Wei Wang, Pin-Qi Xia

ANALYSIS ON COOPERATIVE GAME OF IRON ORE PRICE NEGOTIATIONS ...... 5375 Shuping Wang, Xiaofeng Yan

THE LOWEST HARDNESS POINT CALCULATION BY TRANSIENT COMPUTER SIMULATION OF INDUSTRIAL STEEL BAR QUENCHED IN OIL AT DIFFERENT AUSTENITIZING TEMPERATURES...... 5379 Abdlmanam S. A. Elmaryami, Badrul Bin Omar

STUDY ON SOFTWARE SAFETY IN INDUSTRIAL SYSTEM ...... 5385 Li Juan, Chen Bin

INTEGRATING VALUE AND LEAN MANAGEMENT IN MANUFACTURING PROCESSES ...... 5388 Luis Maria Fraga Cabral Sacadura, Alexandra Maria Baptista Ramos Tenera

NON-LINEAR PROCESS MODEL FOR CMP-APC ...... 5393 Toshihiro Morisawa, Hiromichi Kobayashi, Yukio Takeda

A HUMAN-MACHINE INTERACTION SYSTEM: A VOICE COMMAND LEARNING SYSTEM USING PL-G- SOM ...... 5397 Takahashi Kuremoto, Liangbing Feng, Masanao Obayashi, Tetsuya Yamane, Kunikazu Kobayashi

INTELLIGENT ESTIMATION OF UNCERTAINTY BOUNDS OF AN ACTIVE MAGNETIC BEARINGS USING ANFIS ...... 5401 Safanah M. Raafat, Rini Akmeliawati

THE EMPIRICAL ANALYSIS OF CONTRIBUTION MADE BY CREDIT ON UPGRADING OF THE INDUSTRIAL STRUCTURE ——TAKING TIANJIN FOR EXAMPLE ...... 5407 Zhuang Zhou, Yanjie Tian, Yaowu Guo

USING ACTOR NETWORK THEORY TO ANALYZE CHINESE TRIPLE-PLAY STRATEGY...... 5410 Hongjuan Nie, Wenfu Zheng

THE EFFECTS OF COOLING AND LUBRICATION ON TOOL WEAR IN TURNING 316L STEEL ...... 5414 Tadeusz Leppert

INFLUENCE OF 90-DEGREE VERTICAL TO HORIZONTAL ELBOW ON GAS-PARTICLE FLOW CHARACTERISTICS OF A CENTRALLY-FUEL-RICH PRIMARY AIR BURNER ...... 5418 Zhichao Chen, Zhenwang Wang, Zhengqi Li, Qunyi Zhu

A QUANTITATIVE RISK ASSESSMENT APPROACH FOR THE DYNAMIC ENVIRONMENTAL IMPACT OF FIRE ...... 5424 Rachida Hamzi, Fares Innal

THE STUDY OF ELECTRONIC AND COMMUNICATION EQUIPMENT INTRA-INDUSTRY TRADE AND EFFECT OF TECHNICAL PROGRESS IN CHINA...... 5429 Xiaofen Zhang

“HANDS ON – HANDS OFF”: CENTRALIZED VS. DECENTRALIZED MANAGEMENT OF ECONOMIC SYSTEMS BY NONLINEAR TIME SERIES ANALYSIS...... 5433 Eugen I. Scarlat, Cezar Scarlat

DESIGN OF DISTORTION PARAMETERS TEST SYSTEM FOR AIRCRAFT POWER SYSTEM ...... 5438 Shutuan Zhang, Yanli Gao, Chunwan Hu, Wenguang Zhang

THE MULTIPOLYNOMIAL APPROXIMATIONS AND INVERSE AND BOUNDARY VALUE PROBLEMS...... 5442 I. A. Boguslavsky

BIFURCATION ANALYSIS OF ATTRACTORS OF COMPLEX SYSTEMS BASED ON MATRIX DECOMPOSITION THEORY...... 5445 Alexander M. Krot

MODEL DRIVEN PLANT MODERNIZATION: A VISION OF MODEL BASED INDUSTRIAL ENGINEERING ...... 5450 Sebastien Truchat, Adrian Kohlein, Jan Vollmar, Ulrich Lowen

USING THE THEORY OF INVENTIVE PROBLEM-SOLVING (TRIZ) TO IMPLEMENT SAFETY IMPROVEMENTS IN FOUNDRY ENGINEERING POURING PROCEDURES...... 5454 Tai-Chang Hsia, Su-Chen Huang

GENETIC ALGORITHMS FOR OPTIMAL FUZZY-CONNECTIVE-BASED AGGREGATION NETWORKS ...... 5458 Fang-Fang Wang, Chao-Ton Su

THE NEW BUSINESS MODEL FOR SMES FOOD PROCESSORS BASED ON SUPPLY CHAIN CONTRACTS ...... 5462 Juma Makweba Ruteri, Qi Xu

A COMPETITIVE FACILITY LOCATION PROBLEM CONSIDERING THE CONSUMER SELECTION BEHAVIOR ...... 5467 Mehrdad Mehrbod, Lixin Miao, Weijun Ding, Qin Song, Zhan Gao

DEVELOPMENT STRATEGY OF AUTOMOTIVE ELECTRONICS INDUSTRY IN CHONGQING ...... 5471 Zengdegao, Fufengyu

STUDY ON PERFORMANCE OF THE ROTOR DYNAMIC CLASSIFIER...... 5475 Ying Fang, Junliang Wu, Zhen Li

PAST, PRESENT, AND FUTURE OF BIDDING, AUCTION AND BID-POSTED ...... 5479 Gang Xia, Chuanjiang Liang

FUZZY WEIGHT EVALUATION OF PERSONNEL TRAINING BASED ON AHP...... 5483 Yuanlin Xu, Peng Gao, Zengliang Liu, Peng Xu

FUZZY COMPREHENSIVE EVALUATION OF HOSPITAL KNOWLEDGE MANAGEMENT PERFORMANCE BASED ON NEURAL NETWORK ...... 5487 Hongying Wang, Qian Song

NONMYOPIC GAME ANALYSIS ON QUALITY CONTROL OF CONSTRUCTION PROJECT...... 5492 Lian-Fa Ruan, Yi Chen

CONSIDERING EQUILIBRIUM ACCESSIBILITY IN CONFLICT RESOLUTION OVER DEMOLITION DISPUTES...... 5496 Zhongfu Qin, Qiongjie Qiu, Haizhen Wen

STUDY ON COORDINATION OF PORT SUPPLY CHAIN BASE ON REVENUE SHARING CONTRACT ...... 5500 Yong-Ming Lu

CORPORATE DATA QUALITY MANAGEMENT: TOWARDS A META-FRAMEWORK ...... 5507 A. Lucas

LEAN DISTRIBUTION SYSTEM OF EARTHQUAKE RELIEF RESOURCES RESEARCH...... 5513 Haiyan Yang, Weiping Yang, Xinxin Zhao

CURRENT SITUATION AND COUNTERMEASURE OF SUSTAINABLE DEVELOPMENT OF SPA TOURISM INDURSTRY IN HENAN PROVINCE ...... 5517 Xue Fei

ESTABLISHMENT OF A QUALITY SCALE (QFD) FOR CREATIVE PRODUCT DESIGN SERVICE...... 5521 Fu Ling Chang, Shing-Sheng Guan

THE ENTERPRISE INNOVATION PERFORMANCE, R&D INVESTMENT AND DEFAULT RISK --BASED ON THE LISTED COMPANY IN YANGTZE RIVER DELTA REGION ...... 5526 Zhefan Piao, Jing Wu

PARAMETRICAL REGULATION OF ECONOMIC GROWTH BASED ON THE STOCHASTIC COMPUTABLE MODEL OF GENERAL EQUILIBRIUM WITH KNOWLEDGE SECTOR...... 5530 Abdykappar A. Ashimov, Bahyt T. Sultanov, Zheksenbek M. Adilov, Yuriy V. Borovskiy, Dauren K. Suissenbayev, Askar A. Ashimov

STUDY ON E-SERVICE NODE FOR SERVICE-ORIENTED MANUFACTURING EXECUTION SYSTEM ...... 5537 Yingbin Fu, Pingyu Jiang

ADAPTIVE BACKSTEPPING SPEED CONTROL FOR A PERMANENT MAGNET SYNCHRONOUS MOTOR...... 5541 S. Rebouh, A. Kaddouri, R. Abdessemed, A. Haddoun

COMPARISON AND PRIORITIZATION AMONG EVALUATION MODELS WITH PRINCIPAL COMPONENT ANALYSIS IN SUPPLIERS SELECTING...... 5545 Zheng Liu, Qi Xu

INCENTIVE PAYMENT DESIGN FOR ELECTRICITY DEMAND RESPONSE ...... 5549 Yongwei Tang, Shaohua Zhang, Yanyan Liu

A METHOD FOR LINGUISTIC MULTIPLE ATTRIBUTE DECISION MAKING BASED ON TODIM...... 5554 Xiao Zhang, Zhi-Ping Fan

RESEARCH ON PRODUCT MANUFACTURING COST ESTIMATION BASED ON MATERIALS INFORMATION EXTRACTING FROM PARTS LIST OF DRAWINGS...... 5558 Jianqing Chen, Shouxin Zhu, Huimeng Zheng

CLIMATE CHANGE AND SUSTAINABLE MOUNTAIN SETTLEMENT IN CHINA ...... 5562 Heng Zhang, Wen Bao

COMPARISON OF UNSAFE BEHAVIORS AND ACCIDENTS ATTRIBUTION...... 5566 Jiang-Shi Zhang, Shu-Shan Gao, Yong Yao

THE SWOT ANALYSIS AND STRATEGY OF BRAND COMPETITIVENESS ABOUT BINHAI NEW AREA...... 5570 Zhangru, Yake Cao

THE NUTRITION SUPPLIER’S TECHNICAL SERVICE LEVEL, FEED TRANSFER PRICING AND PROFIT DISTRIBUTION IN THE PIG SUPPLY CHAIN ...... 5576 Kai Hu, Xuan-Wen Fang

MONITORING OF LINEAR PROFILES USING CHANGE-POINT DETECTION METHOD...... 5580 Cui Huang, Xuemin Zi, Changliang Zou

VISION-BASED REAL TIME GUIDANCE OF UAV...... 5585 Amr Awwad El-Kalubi, Rui Zhou, Haibo Sun

SIMULATION ANALYSIS OF BULLWHIP EFFECT IN LOGISTICS SERVICE SUPPLY CHAIN BASED ON VENSIM ...... 5589 Lichun Tang, Jiayu Li

RESEARCH ON THE VALUE REENGINEERING OF FAILED PROJECTS KNOWLEDGE RESOURCES BASED ON KNOWLEDGE VALUE CHAIN...... 5593 Jian Mu Ye, Yan Wei Zhang, Na Wu

DEVELOPMENT AND APPLICATION OF DANGEROUS POINT PRE-CONTROL MANAGEMENT SYSTEM FOR THERMAL POWER CONSTRUCTION ...... 5597 Qinghui Dai, Hong Li

EMPIRICAL RESEARCH ON ENTERPRISES’ E-COMMERCE OPERATIONAL PERFORMANCE FACTORS ...... 5601 Lisha Cao, Mingxing Li, Tongjian Zhang

THE EMPIRICAL RESEARCH ON THE CORRELATION OF KNOWLEDGE TRANSFORMATION AND CORE COMPETENCE IN CHINA’S ENTERPRISES ...... 5605 Hao Chen, Mingxing Li, Tongjian Zhang

THE EMPIRICAL ANALYSIS ON THE SUCCESSFUL FACTORS OF IMPLEMENTING ENTERPRISE RESOURCE PLAN SYSTEM IN CHINESE ENTERPRISES...... 5609 Yong Dai, Mingxing Li, Tongjian Zhang

THE EMPIRICAL RESEARCH OF INFORMATION TECHNOLOGY CONSTRUCTION AND CORE COMPETENCE ...... 5613 Mingxing Li, Tongjian Zhang

EVOLUTIONARY GAME RESEARCH ON ENTERPRISES TACIT KNOWLEDGE TRANSPOSITION FROM THE PERSPECTIVE OF RECIPROCITY ...... 5617 Xun Li, Xiaoli Liao, Tongjian Zhang

THE EMPIRICAL ANALYSIS OF KNOWLEDGE CONVERSION BASED ON RECIPROCAL ENTERPRISES...... 5621 Xun Li, Xiaoli Liao, Tongjian Zhang

EMPIRICAL RESEARCH OF INTERNAL MARKETING IN CHINA’S STAR HOTELS...... 5625 Huayou Yu, Minglin Wang

SIMULATION OF THE BRUSHLESS DC MOTOR DRIVE BASED ON PWM ...... 5629 Haigang Zhang, Weiguo Qian, Yanxiang Wu, Shihong Gan, Yuan Yu, Bo Zhao

THE REASSIGNMENT PLANNING FOR MAINTENANCE AND REPAIRMENT OF RAILWAY-CARS IN JINAN RAILWAY BUREAU ...... 5633 Xiaofei Ma, Wei Li

SYSTEMATIC RISK AND PRUDENTIAL SUPERVISION...... 5637 Qunying Song

EVALUATION FOR EFFICIENCY OF THE INNOVATION OF SHENYANG ECONOMIC AND TECHNOLOGICAL DEVELOPMENT AREA...... 5641 Zhen Fang, Lingyu Li

RESEARCH IN SYSTEMS MODELING AND SIMULATION BASED ON AUTOMOBILE MAINTENANCE FLOW ...... 5645 Hong-Mai Wu, Na Qi

INFLUENCE FACTORS ANALYSIS & DEVELOPING SUGGESTIONS ON SPORT MARKETING FOR LARGE-SCALE & MIDDLE SIZED ENTERPRISES IN SHANNXI PROVINCE ...... 5649 Yimin Su, Xun Ma

A MODEL OF FLEXIBLE SCHEDULING OF KNOWLEDGE WORKERS BASED ON STOCHASTIC LEARNING CAPACITY ...... 5654 Linna Wu, Hua Li, Li Du

RESEARCH ON CONTROL METHOD FOR GUIDING DI SHAPES SEMANTICS IN PRODUCT DESIGN DEVELOPMENT...... 5658 Huiyao Guo

ANALYSIS OF THE INFLUENCES OF DEMURRAGE ON YARD UTILIZATION IN CONTAINER TERMINAL ...... 5662 Cheng-Ji Liang, Jianquan Guo, Jian-Wu Zhang

HENAN TEXTILE INDUSTRY LOW CARBON ECONOMY DEVELOPMENT PATH SELECTION AND DECISION ANALYSIS...... 5667 Wenxi Yao

THE SYSTEM ANALYSIS OF FORCE ABOUT FACTOR IMPACTING ON CITY SIZE -----THE CASE OF CHANGSHU CITY IN JIANGSU PROVINCE ...... 5671 Cheng-Kang Gao, Rui-Hua Gao

APPEARANCE PROPERTIES OF SEAMLESS KNITTING FABRIC MADE OF TRIANGULAR HOLLOW NYLON...... 5676 Zimin Jin, Jieya Zhou, Qiang Fu, Jianwei Tao

GOVERNANCE ENVIRONMENT, OWNERSHIP STRUCTURE AND INVESTOR RELATIONS MANAGEMENT ABOUT COAL LISTED COMPANIES IN CHINA ...... 5680 Gao Li

DEVELOPMENT PROBLEMS AND SUGGESTIONS OF THE GROUPON...... 5684 Yifeng Wang, Qian Gao

RESEARCH ON VMI COORDINATION MANAGEMENT MODEL BASED ON THIRD-PARTY LOGISTICS...... 5688 Yifeng Wang, Lanlan Song

THE RESEARCH ON INFLUENCING FACTORS OF TMT CONFLICTS BASED ON AHP...... 5692 Yifeng Wang, Mengya Mao

AN IMPROVE PSO BASED HYBRID ALGORITHMS ...... 5696 H. Babaee, A. Khosravi

OPTIMIZATION OF A CONTINUOUS STIRRED-TANK CHEMICAL REACTOR SYSTEM USING PARTICLE SWARM OPTIMIZATION ALGORITHM ...... 5701 Mona Yasoobi, Alireza Khosravi

TOTAL COST MODELING AND SYSTEMIC, STRATEGIC METHODS FOR PURCHASING COST DECISION AND MANAGEMENT ...... 5706 Wen Shen, Jiaqing Chen, Hanbin Xiao

MANAGERIAL FUNCTION AND COORDINATIVE MECHANISM OF PURCHASING CONTRACT IN SUPPLY CHAIN MANAGEMENT...... 5710 Wen Shen, Jiaqing Chen, Hanbin Xiao

STUDY ON SAFETY GREEN BARRIERS BASED ON INTERNATIONAL TRADE ...... 5714 Wei Liu, Xiaohong Chen

ECONOMIC ANALYSIS ON COAL ENTERPRISE BEHAVIOR PATTERNS BASED ON THE SAFETY AND ENERGY CONSERVATION AND EMISSION REDUCTION INVESTMENT ...... 5718 Wei Liu, Shiyun Zhang

A HYBRID FUZZY MCDM APPROACH FOR MARKET SEGMENTS EVALUATION AND SELECTION ...... 5722 Mohammad Hasan Aghdaie, Nahid Rezazeinia, Sarfaraz Hashemkhani Zolfani, Javad Mehri-Tekmeh

A FUZZY AHPAPPROACH FOR PRIORITIZING INDICATORS AND SUB-INDICATORS FOR GREENHOUSE LOCATING...... 5726 Javad Mehri-Tekmeyh, Abdolhamid Safaei Ghadikolaei, Nahid Rezaeinia

CHINESE CULTURAL MANAGEMENT STRATEGIES FROM THE PERSPECTIVE OF CULTURAL ECOSYSTEM THEORY...... 5730 Xiangkui Geng

E-GOVERNMENT AND GOVERNMENT’S PUBLIC SERVICES...... 5734 He Zhang

INFLUENCE OF AEROBIC SETTING-UP EXERCISE ON HIGHER VOCATIONAL GIRLS’ SUBJECTIVE WELL-BEING AND THE EMOTIONAL MANAGEMENT STRATEGY ...... 5738 Zhe Wang

INTERNET-MEDIATED PARTICIPATION IN PUBLIC POLICY SETTING AND ITS EFFECT ...... 5742 He Zhang

ON THE COOPERATION MECHANISM BETWEEN GOVERNMENT AND NON-PROFIT ORGANIZATIONS...... 5746 Yongbo Quan

ON THE IMPROVEMENT OF CHINESE “ONE-STOP” SERVICE OF E-GOVERNMENT ...... 5750 Xuefeng Zhou

THE JOB BURNOUT IN COLLEGE TEACHERS AND THE MANAGEMENT STRATEGY ...... 5754 Yujiang Guo

THE PARTICIPATION OF SOCIAL ORGANIZATIONS IN THE ENVIRONMENTAL RECONSTRUCTION AFTER WENCHUAN EARTHQUAKE ...... 5758 Yongbo Quan

PUBLIC HUMAN RESOURCES DEVELOPMENT AND MANAGEMENT UNDER THE BACKGROUND OF KNOWLEDGE ECONOMY ...... 5762 Li Yan

PUBLIC P.E. HUMAN RESOURCES’ MANAGEMENT IN CHINESE LOCAL COLLEGES ...... 5766 Xiangkui Geng

ON THE REFORM OF MANAGEMENT SYSTEM OF HIGHER EDUCATION IN CHINA FROM THE PERSPECTIVE OF SYSTEM ANALYSIS ...... 5770 Bing Chen

STATUS QUO AND MANAGEMENT STRATEGIES OF CHINESE E-GOVERNMENT...... 5773 Xuefeng Zhou

THE LEGAL REGULATIONS OF E-GOVERNMENT ...... 5777 He Zhang

THE REFLECTION ON COMPLETING THE PATTERNS OF TRAINING MARINE MANAGEMENT TALENTS IN CHINESE UNIVERSITIES...... 5781 Yongbo Quan

DEMAND ON ABILITY AND QUALITY FOR THE CIVIL SERVANTS IN KNOWLEDGE ECONOMY ERA ...... 5785 Gao Meng

ON PRESERVATION NOTARIZATION OF E-CONTRACT ...... 5789 Peiying Wang

THE EMPIRICAL RESEARCH ON RETAILER'S SELF-OWNED BRAND PURCHASE INTENTIONS ...... 5792 Jiankang Mu

INDUSTRIAL TECHNOLOGICAL INNOVATION AND INTELLECTUAL PROPERTY PROTECTION ...... 5796 Jing-Wen An, Sen Zhang

RESEARCH ON THE REGIONAL FINANCIAL EFFICIENCY BASED ON DEA MODEL...... 5800 Jing-Wen An, Ying Bai, Sheng Dai

RESEARCH ON RELATION BETWEEN FINANCIAL SUPPORT AND GRAIN PRODUCTION: ANALYSIS FROM HENAN PROVINCE...... 5804 Laixi Wang

LONG TERM EVOLUTIONARY GAME ANALYSIS OF PRICING IN ELECTRICITY MARKET...... 5808 Shuying Wang

CONTROL AND MANAGEMENT OF PROCESS COST FOR COAL COMPANIES...... 5812 Gang Li, Laixi Wang

ROUGH NEURO-FUZZY NETWORK APPLIED TO TRAFFIC FLOW BREAKDOWN IN THE CITY OF SÃO PAULO ...... 5815 Renato Jose Sassi, Carlos Affonso, Ricardo Pinto Ferreira

A SEARCH ALGORITHM FOR SOLVING THE ECONOMIC LOT SCHEDULING PROBLEM WITH RETURNS UNDER THE BASIC PERIOD APPROACH ...... 5820 Yu-Jen Chang, Shih-Chieh Chen, Po-Yen Hsu

THE RESEARCH ON EXPLORING E-COMMERCE MODEL FOR ACADEMIC LIBRARY IN CHINA...... 5824 Junhong Zhu, Qi Xu

Author Index