A Study on Status and Related Measures of Small Medium Enterprises' Technological Innovation
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2011 International Conference on Management and Service Science (MASS 2011) Wuhan, China 12-14 August 2011 Pages 1-829 IEEE Catalog Number: CFP1141H-PRT ISBN: 978-1-4244-6579-8 1/7 TABLE OF CONTENTS A STUDY ON STATUS AND RELATED MEASURES OF SMALL MEDIUM ENTERPRISES’ TECHNOLOGICAL INNOVATION ..............................................................................................................................................................1 Yi Su, Bai-Zhou Li ANALYZING COMPLEXITY OF ENTERPRISE PRODUCTION SYSTEM BASED ON CAS THEORY ........................................5 Junwei Zhang, Xiuquan Deng, Bing Bai, Dehua Gao FORECAST ON SHANGHAI’S INPUT-INTENSITY OF R&D BASED ON THE MODEL DGM (1, 1).............................................9 Bin Hu, Yinglin Qin THE EVALUATION OF THE CONSTRUCTION DEGREE OF DALIAN’ TECHNOLOGY INNOVATION SYSTEM BASED ON FUZZY BORDA METHOD.....................................................................................................................................13 Lijie Sun A STUDY ON THE CONSUMPTIVE BEHAVIOR OF INNOVATIVE PROPERTY SERVICES PRODUCTS - BASED ON THE CONSTRUCTION OF TWO-ORIENTATED COMMUNITY...................................................................................17 Miao Yue INFLUENCE OF FAMILY RELATIONSHIPS ON FAMILY BUSINESS SUCCESSION: A CONCEPTUAL MODEL .............................................................................................................................................................................................................22 Xiaoting Wang, Shengxiao Li EVOLUTIONARY GAME ANALYSIS OF COOPERATIVE INNOVATION IN INDUSTRIAL CLUSTERS ................................26 Min Zhou INSIGHTS INTO SOCIAL NETWORK THEORY AND ENTREPRENEURSHIP ..............................................................................30 Fanfan Yao A NETWORK APPROACH TO DIMENSIONAL STRUCTURE AND MEASUREMENT OF ENTREPRENEURIAL RESOURCES ..........................................................................................................................................................34 Weiming Li, Xiangqiang Liu BUILDING FOUR SUBJECTS MODEL OF NATIONAL INNOVATION SYSTEM AND ANALYSIS ON EVOLUTION AND FEATURES OF CHINESE..........................................................................................................................................37 Lu Zhang, Zongchuan Wen, Peixiao Qi, Henan Li RESEARCH ON MARKET INNOVATION ACTION PATH OF COMPANY BASED ON CUSTOMER VALUE.........................42 Cheng Yun SELF-ENFORCING MECHANISM FOR RELATIONAL CONTRACT IN R&D BASED ON GNBS ..............................................45 Jing You SYSTEM ANALYSIS AND MODEL CONSTRUCTION OF INNOVATIVE CULTURE....................................................................49 Xian Jing, Bin-Yong Tang, Han Yan EMPIRICAL STUDIES ON CITY INNOVATIVE CAPACITY - TAKE EXAMPLE FOR TIANJIN BINHAI NEW AREA ......................................................................................................................................................................................................53 Jian Zhang INDUSTRIAL INNOVATION AND DEVELOPMENT OF INDUSTRIAL AGGLOMERATION DISTRICT IN HENAN PROVINCE, CHINA........................................................................................................................................................................56 Fengwei Liu DYNAMIC ANALYSIS OF LARGE SHAREHOLDERS’ PRIVATE BENEFITS FROM CONTROL POWER..............................60 Kai Yao, Dawai Zhang THE RESEARCH ON CONSUMER’S ATTITUDE TO GREEN AD APPEAL STRATEGY - THE EMPIRICAL STUDY FROM THE PERSPECTIVE OF ATTRIBUTION THEORY....................................................................................................64 Xin Dai, Meixin Jing, Jianghua Mao, Kim-Shyan Fam CSM HOMOGENEOUS-INTERACTION INNOVATION MODEL BASED ON SMALL-WORLD NETWORK...........................69 Wei Zhao, Xusong Xu AN EMPIRICAL STUDY OF TECHNOLOGY INNOVATION EFFICIENCY OF REGIONAL HIGH-TECH INDUSTRY BASED ON DEA-MALMQUIST INDEX APPROACH .......................................................................................................74 Chunlei Lv RESEARCH ON ENTREPRENEURIAL ORIENTATION AND ENTREPRENEURIAL BEHAVIOR: AN EMPIRICAL STUDY ......................................................................................................................................................................................78 Gaoqi Chen, Hong Du, Yidan Chen SURVEY AND ANALYSIS ON DESIGN MANAGEMENT FACING SMALL AND MEDIUM ENTERPRISES IN CHINA .........................................................................................................................................................................................................81 Yanmin Xue, Hong Yao THE SYNERGY BETWEEN TECHNOLOGY SCOUTING AND OPEN INNOVATION...................................................................85 Chun Yan, Ning Cai BALANCING EXPLORATION AND EXPLOITATION IN TECHNOLOGICAL CONTEXT: THE ROLE OF STRATEGIC FLEXIBILITY .........................................................................................................................................................................89 Feifei Yu, Xinxin Yang THE ESTABLISHMENT AND ASSESSMENT OF MEDIUM-SIZED AND SMALL ENTERPRISES ENVIRONMENTAL EVALUATION INDEX SYSTEM - BASED ON THE EMPIRICAL ANALYSIS AROUND THE CITIES OF JIANGSU............................................................................................................................................................................93 Han Zhu EASTERN AND WESTERN INNOVATIVE CONCEPTION DIFFERENCES EMBODIED IN “MOUSE” AND “MICKEY MOUSE” .......................................................................................................................................................................................96 Cui Zhong STUDY ON CHARACTERISTIC OF EMERGING TECHNOLOGY...................................................................................................104 Wenguang Lu RESEARCH ON THE PRODUCT WHOLE LIFECYCLE MANAGEMENT UNDER THE PERSPECTIVE OF INTEGRATED INNOVATION....................................................................................................................................................................109 Zhu Huo, Xiaobing Pei STUDY ON A EVALUATION INDEX SYSTEM OF HIGH-TECH DEVELOPMENT ZONE BRAND COMPETITIVENESS ...................................................................................................................................................................................113 Bin Liu, Hong Zhao A COMPARATIVE ANALYSIS OF CONSTRUCTION INDUSTRY INTERNATIONALISATION PERFORMANCE BASED UPON INTERNATIONAL ADVANCED INDEX BETWEEN CHINA AND JAPAN..........................119 Peng Zhang, Kerry London STRATEGY AND EXECTUTION: A STUDY ON PROCESS MANAGEMENT IN AN ENTERPRISE BASED ON VALUE INNOVATION .........................................................................................................................................................................123 Yi Li, Yinghua Zhang RESEARCH ON COMPLEMENTARY DIFFUSION MODEL OF INNOVATIONS IN INTERFIRM NETWORKS FROM THE PERSPECTIVE OF NETWORKS LEARNING AND COMMUNICATION ........................................128 Di Ye THE TRAINING OF INNOVATION ABILITY IN CIVIL ENGINEERING EDUCATION SYSTEM ............................................132 Xuanyin Xu, Yunbo Xu RESEARCH ON THE BOTTOM LINE EMPLOYEES INCENTIVE ISSUES UNDER THE EVERYONE INVOLVED IN INNOVATION ...................................................................................................................................................................136 Yun-Fei Shao, Tao Chen STUDY THE EVOLUTION OF EMERGING TECHNOLOGIES FROM MULTI-AGENT PERSPECTIVE: A LITERATURE REVIEW..............................................................................................................................................................................141 Haiying Ren, Wei Sun INDUSTRY TECHNOLOGY ROADMAPPING RESEARCH BASED ON CONSENSUS SYSTEM EMERGENCE MODELING........................................................................................................................................................................145 Rui Tong, Congdong Li, Rui Tong A CONCEPTAL MODEL OF ENTREPRENEURIAL INTENTIONS OF IT PROFESSIONALS: FROM AN ORGANIZATIONAL EMBEDDEDNESS PERSPECTIVE.....................................................................................................................149 Wang Hongli, Huang Qi ORGANIZATIONAL MANAGEMENT OF OVERSEAS R&D: THE CASE OF CHINA .................................................................153 Xiaodi Zhou THE RESEARCH OF RISKGUARD MECHANISM IN ENTERPRISE AND UNIVERSITY COOPERATION INNOVATION................................................................................................................................................................................................158 Jie-Yi Pan, Jian-Ting Wang A COMPARISON STUDY ON THE EVALUATION CRITERIA FOR CORPORATE SOCIAL RESPONSIBILITY ........................................................................................................................................................................................162 Sang Bing Tsai, Yu Cheng Lee, Chia Huei Wu, Kai Li Lo LANGUE, PAROLE AND FOREIGN LANGUAGE EDUCATION.......................................................................................................167 Qingfeng Shen, Ying Zheng A STRUCTURAL MODEL OF VALUE COGNITION FOR EVALUATING NEW TECHNOLOGY-BASED FIRMS