Think of looking at your identity card or your driver's license and watch your photograph, to discover that you are not you, but someone else. Your eyes, your nose, as you are used to remember them, are no longer the same.

Now think of re-opening the identity card and discover that the photo is different from the one as you remembered it, it has now been replaced with another one but with your full consciousness.

An image that represents, not only who you are, but also represents the project of your future: "The picture of how you want to be."

This is similar to what happens when a company decides to change Corporate Identity, changing colors, logo, brand that made it recognizable.

The next few lines, describe how we would like the TECNA photo to be on our identity card, because we have blue or brown eyes, a beard or not.

A few brief notes on how and why our Corporate Identity now is this.

The design features of the new corporate identity: the "THOR" solution

The graphic design was anticipated by a research on the iconography linked to the myth of Thor, son of Odin, king of the gods. Thor is one of the main gods for the Vikings, known as the god of thunder. The mythology is full of stories about the deeds of Thor and his perennial struggle against the giants. Thor with his thick red beard and powerful muscles, was a little more than the god of men, in fact, was very popular with the Scandinavians, probably much more than Odin, thanks to this, the Vikings called themselves the People of Thor. Thor’s strength already legendary, was increased by three objects, that he would never leave around, which made him almost invincible: a belt that doubled the strength of those who wore it, a pair of iron gloves and the legendary Mjöllnir hammer which worked like a boomerang.

This iconographic element was therefore the graphic inspiration to find the solution to identify the company TECNA and the scope of its activities: hydraulic breakers (hammers).

The subject element well-served to be associated with another icon useful to strengthen the association with the symbolic figure of the myth. Hence the element of the helmet that appears in latest various iconographic representations, sides surmounted by a pair of wings, to emphasize the "heavenly" powers.

TECNA GROUP S.R. L.

ZONA INDUSTRIALE, LOTTI 86/87, 70021 ACQUAVIVA DELLE FONTI (BA)

SEDE LEGALE: VIA GOLFO DI TARANTO 7, 74121 TARANTO (TA) | ITALY

PHONE +39 (0)80 7810000 | FAX +39 (0)80 3051812 | [email protected] | WWW.TECNAONLINE.COM

CAPITALE SOCIALE € 100.000 I.V. - CODICE FISCALE E P. IVA N. 02130670736 - REGISTRO IMPRESE R.E.A. TA N. 0125850 - COORDINATE IBAN IT 94 L 02008 15809 000004353895 Some representative iconographic elements of the hammer, Pre-Christian pendants that symbolize the north sea god of the "Thunder." A) "Finnish type" B) "Swedish type" C) "Icelandic type"

Some representative depictions of the figure and the consideration of Thor helmet. The vast iconography of this myth has contributed greatly the imagination of Marvel comics designers and illustrators of the genre "fantasy".

What we assure

TECNA is therefore like Thor, the god involved in the fight against the giants. The hydraulic breakers TECNA are associated with his faithful and mighty hammer Mjöllnir. The glorious hammer, which always returns to his master after having carried out his work, is a clear reference to the reliability of our production of hydraulic demolition hammers.

The myth is useful to represent us, it is the ability of a YOUNG and DYMAMIC company as TECNA (the average age of the employees is 35 years of ages) who is not afraid to compete with "Giants of the market" and is always ready to accept new challenges to be met for the future.

We return finally to the new photo on the ID card...we take this opportunity to make ourselves more beautiful, young and full of muscles! Gianmichele Calò CHIEF OPERATING OFFICER